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Sales Strategy

  • Build A Coaching Culture for Successful Large Account Sales
    Build A Coaching Culture for Successful Large Account Sales
    Barbara Weaver Smith, The Large Account Sales Expert Recorded: Mar 20 2019 45 mins
    Part II in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.

    The successful large account salespeople today and in the future need to be intelligent, informed, skilled, knowledgeable and wise. Too much sales training focuses on information (mostly product-based) and skill (mostly routine). The leaders’ job is to coach the entire team to translate information into knowledge and move towards real wisdom in their interaction with prospects and customers. This webinar covers how to create a culture of coaching within your sales team, how to develop a deep customer-centric perspective within your company, and how to manage the short-term demands with a long-term perspective.


    You will learn:

    1.How to coach your team to turn their information into useful knowledge.
    2.How to find time and ways to coach your team.
    3.Sales enablement ideas for a coaching culture.
    4.Characteristics of a culture that fosters fast growth.
    5.How to nurture a customer-centric perspective in your sales team.
  • Being Future Ready in a Trasformative Digital Economy
    Being Future Ready in a Trasformative Digital Economy
    Chuck Rybacki, Chief Product Officer, Conga & Sheryl Kingstone, Research Director, 451 Research Recorded: Mar 19 2019 47 mins
    In today’s digital economy, companies are competing for customers like never before as price and product are no longer the only drivers of business. The value of delivering an engaging customer experience is on the rise, and businesses are increasingly turning to software and digitized processes to accommodate this trend. In fact, 80 percent of businesses are either planning or formally engaged in digital transformation initiatives to improve their overall customer experience.

    Join us to understand:

    -The importance of Digital Transformation
    -Why businesses must respond to the pace of change
    -The tools for Digital Transformation success
  • Sales Acceleration - 7 Back to Basics Approaches to Propelling Sales Success
    Sales Acceleration - 7 Back to Basics Approaches to Propelling Sales Success
    Deb Calvert w/special guest Drew Stevens Recorded: Mar 19 2019 45 mins
    Are you struggling with sales success? Are you meeting your sales closure goals? Or, are you simply seeking better and more efficient methods to close sales quickly? Selling is a 3000-year-old profession that requires one ideal to achieve success – simplicity! Sometimes it is not what you are doing but what you are avoiding so that you achieve and exceed quota. In this fascinating, interactive and enjoyable presentation you will be engaged with the art of simplicity and basics so that you achieve more, bypass competition and excel personally and professionally in all you do!

    In this interview you will learn:
    1.How to achieve differentiation from other sales professionals
    2.Compare and contrast electronic and traditional methods to break out from competition
    3.Analyze and develop better methods to reaching the economic buyer
    4.Understand the importance of a process and remaining true
  • Emotionally Intelligent Sales Cultures
    Emotionally Intelligent Sales Cultures
    Colleen Stanley, The Emotional Intelligence For Sales Expert Recorded: Mar 18 2019 43 mins
    In today's hyper-competitive markets, sales people are under a lot of pressure. A sales person must not only sell a solution to a client, they must partner with the client to create the solution. This requires the ability to build trust with prospects and customers quickly. This level of partnership, co-creation, is not possible without the ability to engage people on both a rational and emotional level. Emotional intelligence is the competitive tool for sales people.

    Colleen Stanley shares thought provoking and practical tips for incorporating emotional intelligence skills into your sales process. Learn how soft skills produce hard sales results.
    Learning Objectives:
    Understand the art and neuroscience of influence, sales and sales leadership.
    Discover why salespeople—and sales managers---default to fight or flight responses during difficult conversations.
    Learn the power of emotional self-awareness, the mega soft skill. Know thyself before you can know others.
    Discover how and why empathy builds trust and relationships. Leverage the power of truly ‘walking a mile’ in another person’s shoes.
    Gain insights on the importance of delayed gratification in building powerful selling skills and sales teams.
  • How to Identify and Leverage Win Themes™ for Every Prospect Call
    How to Identify and Leverage Win Themes™ for Every Prospect Call
    Lisa Magnuson, The Landing 7-Figure Deals Expert Recorded: Mar 14 2019 35 mins
    If you want to improve the customer experience and their receptivity to your messages, then you need to know about Win Themes™. Accelerate your sales by staying in the conversation sweet spot thereby moving the prospect through the sales cycle without stalls.

    You will learn:

    1. What are Win Themes™?

    2. Why are Win Themes™ so powerful for customer interactions?

    3. When to use Win Themes™?

    4. What results can you expect with Win Themes™??
  • 7 Mythen um elektronische Signaturen aufgedeckt.
    7 Mythen um elektronische Signaturen aufgedeckt.
    Gregor Kolk (Business Development Lead, Adobe) & Ulrich Isenmeyer (Senior Business Development Manager, Adobe) Recorded: Mar 13 2019 55 mins
    Um die Rechtskräftigkeit, den Mehrwert und die Sicherheit elektronischer Unterschriften ranken sich hartnäckige Mythen, die viele Entscheider zögern lassen.

    Tatsächlich sehen Digitalisierungsexperten E-Signaturen aber längst als das Schlüsselelement für komplett digitale Unternehmensprozesse, die heute als Grundlage langfristiger Kundenbindung und Effizienzsteigerung gelten.

    „Sign-Up 2019: Facts“, der zweite Teil unserer Webinar-Serie räumt mit den Mythen um E-Signaturen auf. Im Dialog behandeln unsere Experten Fragen wie:

    •Sind elektronische Unterschriften nur ein Nischenthema?
    •Wie gestaltet sich der Aufwand für Unternehmen und Anwender?
    •Und: Ist Ihre Unterschrift in der Cloud wirklich sicher?
  • Closing Sales? No Excuses!
    Closing Sales? No Excuses!
    Michael Griego, The Enterprise Sales Effectiveness Expert Recorded: Mar 7 2019 46 mins
    Are you a Sales Closer? Do you know what it really takes to close deals in today’s environment? This session will cut through all the noise about closing deals with clear, doable, professional sales best-practices. Let’s revamp how we sell. No excuses!

    You will learn:

    1. What Closing is and what it isn’t
    2. How Super Star Salespeople really Close
    3. Key Disciplines for Effective Closing
  • The New World of AI - Powered Contracts
    The New World of AI - Powered Contracts
    Tim Cummins, IACCM President and Jason Gabbard, Head of AI, Conga Recorded: Mar 6 2019 54 mins
    Contract management is an area that is ripe for innovation and digital transformation. Often contracting processes are bureaucratic, burdensome, and a major source of delays. Yet new technological solutions are emerging quickly, affording the opportunity for AI to manage much of the process, while freeing up people—contract management staff—to focus on more strategic tasks.

    Are you prepared for the pace of change?

    Join us live to hear from IACCM President Tim Cummins and Conga Head of AI Jason Gabbard while they chat about:

    -The essential documents and contracts to automate.
    -Driving compliance across departments and increasing collaboration.
    -Boosting efficiency by reducing errors with key AI technology and Machine Learning.
  • How to Create a Sales Experience that Doesn’t Suck
    How to Create a Sales Experience that Doesn’t Suck
    Melissa Madian, The Sales Experience Expert Recorded: Mar 6 2019 40 mins
    Your sales people are often the first people with whom a prospective customer interacts. Are you equipping Sales with what they need to have an engaging, relevant conversation while also providing an experience that makes the customer say, ‘Wow, that salesperson really got me!”? This session will cover how to design a sales experience that is geared towards building customers for life.

    You will learn:

    1.Why the Sales experience is so critical to the customer lifecycle.
    2.How to design a Sales experience that meets the needs of revenue-generation while creating a fantastic customer experience.
    3.How to empower your Sales teams so they are customer-centric.
  • Overcoming Email Deliverability Issues: 4 Tips to Inbox Success
    Overcoming Email Deliverability Issues: 4 Tips to Inbox Success
    Kiersti Esparza & Carmi López-Jones, Marketo Recorded: Mar 6 2019 44 mins
    Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape.

    With the right approach, you can overcome an ever-evolving email ecosystem. Join Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services, Email Deliverability, to learn how to ensure your emails make it to the inbox.

    You'll learn how to:

    Define and leverage your engaged audience
    Collect and manage the right data
    Avoid spam traps
  • The 7 Habits Your Reps Need to Crush their Quota
    The 7 Habits Your Reps Need to Crush their Quota
    Jesse Price, Director of Sales at Copper Recorded: Mar 5 2019 35 mins
    As a sales leader you’re under constant pressure to hit your number. You’re probably sick of asking yourself: “How do I make sure we hit our quota this month?“

    Join our to learn the 7 habits you need to instill in your reps to build a successful sales engine, that drives results every month.

    During this webinar, you will hear from Jesse Price, Director of Sales at Copper, and his journey as a sales rep at IBM to account executive at Salesforce to now leading Sales at Copper. He will share tangible best practices on how to make every rep a top performer to ensure they hit quota.
  • How to Supercharge Sales by Building An Ideal Client Profile (ScaledUp Ep. 1)
    How to Supercharge Sales by Building An Ideal Client Profile (ScaledUp Ep. 1)
    Lloyd Yip, The Startup Sales Expert Recorded: Mar 5 2019 36 mins
    An Ideal Client Profile (ICP) is a detailed description of the clients who would benefit most from your product/service. These clients are more likely to buy in to your vision, advocate for you, and ultimately stay a long term profitable client.

    Knowing your ICP means it’ll be easier to bring in more high value business that STAYS and ADVOCATES for you. As well, because you truly understand your market and their pain points, it is easier for you to improve the product/service in a way which keeps your clients happy.

    On the flipside, not knowing your ICP would mean:

    -It’s more difficult to find clients who want to buy
    -It’s harder to retain clients long-term
    -You’re more likely to bring on poor-fit clients who drain your resources
    -It’s confusing as to which marketing channels to use
    -It’s more challenging to improve the product/service to be in line with your clientele

    You will learn:

    1.How to analyze your existing client base to understand which clients fit your ICP
    2.How to also uncover who are the clients who are BAD fits, so you can avoid them
    3.How you can maximize your sales and marketing efficiency once you have a fully built ICP
    4.How to ultimately leverage your ICP to improve sales and revenue
    5.BONUS: How to discover your ICP even if you have very few clients to look back at
  • How Meaningful Shopper Relationships Power Retail Success
    How Meaningful Shopper Relationships Power Retail Success
    Jamie Merrick, Director of Industry Strategies & Insights. Guy Elliott, SVP& Industry Lead for Retail EMEA & APAC Recorded: Mar 5 2019 55 mins
    Today’s consumer expectations are upending the industry’s approach to retail, and brands must evolve quickly to avoid irrelevance. To help you navigate this shifting landscape, SapientRazorfish and Salesforce have joined forces to reveal new patterns in shopping behavior and new opportunities for retailers like you. This study is based on the activity of more than 300 million online shoppers, 6,000 consumer survey responses from shoppers in six countries, and dozens of interviews with retail experts.
  • Part II: What Management Needs to Know About Successfully Selling to the Top
    Part II: What Management Needs to Know About Successfully Selling to the Top
    Caryn Kopp, The Chief Door Opener Expert Recorded: Feb 26 2019 41 mins
    In Part II of this two-part webinar series, you will learn the 4 leadership practices that ensure results when selling to executives. We’ll discuss “must-do’s” for increasing the number and quality of executive level prospect meetings, making it inevitable for sellers to get optimal outcomes from pitches, reasons why some sellers and managers fall short of expectations (and what to do about it) as well as ways to protect your company’s most valuable asset – your pipeline.

    The content of this webinar is highly effective when you face:
    •Long sales cycles (larger deal size)
    •Tough competition
    •Multiple decision-makers in the buying process
    •Executive level decision makers

    You will learn how to:
    1.Implement a formula for landing more high-quality prospect appointments
    2.Know what sellers must include in their pitches to get the best results
    3.Pinpoint the real “why” behind the gap in sales staff delivery (so you solve the right problem)
    4.Initiate policies which ensure a continuous, predictable healthy pipeline

    Bonus content: Which “hidden” metrics tell you you’re getting it right
  • The Five Keys to Effectively Plan for Every Sales Call
    The Five Keys to Effectively Plan for Every Sales Call
    Lisa Magnuson, The Landing 7-Figure Deals Expert Recorded: Feb 26 2019 42 mins
    How about a 20% or more boost in your sales effectiveness? If you want to improve the quality and efficiency of your customer meetings and boost close ratios, then this webinar is for you. You can accelerate your sales development by mastering how to plan for every sales call.

    You will learn:

    1.What is a pre-call planning?
    2.Why is pre-call planning one of the most effective sales tools to increase sales effectiveness?
    3.What are the five keys to successfully plan for every sales meeting?
    4.What results can you expect from pre-call planning?
  • The Future of Marketing Emerging from Technology of Today: 3 things to watch
    The Future of Marketing Emerging from Technology of Today: 3 things to watch
    Yana Lapitskaya - Managing Director, Yay!Starter Marketing; James Mclaughlin - Regional Account Manager, Intro Recorded: Feb 26 2019 62 mins
    Artificial intelligence has been around for a while and is already shaping the digital marketing – even if you haven’t noticed it. Every time you work with Google Ads – you are feeding in the data that informs Google’s AI enabling them to serve you with keyword suggestions, additional ad options and much more. Imagine this happening around the clock on a global scale! No wonder Google knows everything.

    Neuroscience has uncovered the decision-making process happening in our brain that advertisers knew very little about.

    Making advertisers understand how system 1 and system 2 brain works as well as their differences is like giving a video camera to someone used to drawing primitive pictures to capture and interpret the reality… It is changing the game forever – the TV, print and digital advertising will never be the same again! We are perhaps witnessing the biggest revolution in marketing since the launch of social media advertising.

    Blockchain is the newest kid on the block, and we are yet to see it manifesting itself in marketing but even now we can say it will go far beyond the cryptocurrency world, tokenizing and decentralizing the digital economy further.

    What does it all mean for you and your company?

    Sign up to our webinar ‘The Future of Marketing Emerging from Technology of Today: 3 things to watch closely’ to learn more about Artificial Intelligence, Neuroscience and Blockchain shaping the new marketing reality.
  • The Ambassador Factor: Create Client Loyalty to Drive Sales Success
    The Ambassador Factor: Create Client Loyalty to Drive Sales Success
    Amy Franko, The Strategic Sales Expert Recorded: Feb 21 2019 42 mins
    The new sales economy has made the standard definition of “satisfaction” obsolete. To attract and grow the best customers today, we need to cultivate loyalty. This requires sellers and sales leaders who are ambassadors. Loyal clients are 3X more likely to continue buying from you; you can expand your reach at higher margins. Amy’s session reveals strategies to improve overall client loyalty and boost your sales success.

    You will learn:

    1. What it means to sell like an ambassador
    2.Key value elements that are most important to our prospects and customers
    3.The differences between tables stakes (satisfaction) and differentiators (loyalty)
    4.Loyalty strategies you can apply with prospects and existing clients
  • ISM Webinar: Social Selling In The Real World
    ISM Webinar: Social Selling In The Real World
    ISM Fellow - Ian Moyse Recorded: Feb 21 2019 30 mins
    Key Takeaways:

    •What it is
    •What it isn’t
    •Turning Social into real engagements
    •Is it just LinkedIn
    •Receive a Personal Action Plan

    Reasons to attend

    Social Selling is the new sales skill in your toolbag to help you open doors, build your own reputation & have stronger engagement with prospects. Ian Moyse, is a respected authority on Sales Leadership and the new methodology of Social Selling, sitting as a non-exec on Digital Leadership Execs, a leading Social Selling firm. He has spoken widely on Social Selling. Ian is a judge on many Sales Awards and has interviewed hundreds of Salespeople and can share in today’s market a valuable skill that can help set you apart
  • Part 1: What Management Needs to Know About Successfully Selling to the Top
    Part 1: What Management Needs to Know About Successfully Selling to the Top
    Caryn Kopp, The Chief Door Opener Expert w/special guest, Kent Gregoire Recorded: Feb 20 2019 44 mins
    In Part I of this two-part webinar series, you will learn the process for winning sales opportunities at the executive level and the next-generation in opportunity management for sales organizations. We’ll discuss a structured, scalable process for qualifying and most importantly, winning strategic sales opportunities where competitors are strong and customer buying protocols are influenced by formal and informal decision criteria.

    The content of this webinar is highly effective when you face:
    •Long sales cycles (larger deal size)
    •Tough competition
    •Multiple decision-makers in the buying process
    •Executive level decision makers

    You will learn how to:
    1.Qualify in or out of deals quickly to improve close ratio using 9 criteria
    2.Examine formal and informal power and find the relevant executive
    3.Improve forecast accuracy
    4.Win more profitable business

    Be sure to sign up for Part II of What Management Needs to Know About Successfully Selling to the Top to learn the 4 leadership practices that ensure results when selling to executives, on Feb 26 @1pmE.
  • Sales Managers: How to Set Expectations to Motivate Sellers
    Sales Managers: How to Set Expectations to Motivate Sellers
    Deb Calvert, Sales Coach - Trainer - Speaker - Researcher Recorded: Feb 20 2019 46 mins
    Sales Managers - join me for a discussion about how to set expectations that motivate sales professionals. We'll tackle the myths about sales management that interfere with goal attainment and reveal the secrets of sales motivation.
  • Understand Unique Business Issues of Global Corporations
    Understand Unique Business Issues of Global Corporations
    Barbara Weaver Smith, The Large Account Sales Expert Recorded: Feb 20 2019 41 mins
    Part II in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.

    These corporations face all the usual business challenges and needs as well as issues unique to their size and global reach. The leadership team in one subsidiary company may ultimately be subject to the decision-making authority of corporate leaders in another country, from another culture, with different concepts of risk, the speed of decision-making, and what constitutes proof. Corporate culture is influenced by the cultures of all the countries from which leaders originate and where employees reside. Besides culture, large corporations are uniquely complex, unwieldy, influenced by the speed of business, technology dependent, and rule-governed. How will you train your sellers and SMEs to understand and position your company as a superior resource to executives in very large companies?


    You will learn:

    1. How understanding the unique issues of global corporations can help you better position your company’s value proposition.
    2. What is the most important issue facing all global businesses.
    3. What resources are available to help you learn about doing business in other countries.
    4.How you can decide what to do when your customer is expanding internationally
    5.What opportunities you have to be innovative with global customers.
  • The Current State of Sales Coaching – How to Make Coaching Work
    The Current State of Sales Coaching – How to Make Coaching Work
    Steven Rosen with David Kurlan Recorded: Feb 19 2019 42 mins
    Join sales management expert Steven Rosen and his guest sales expert David Kurlan for an exciting “Fireside Chat.” In this episode, they will share their insights on what sales executives and managers need to do to ensure that they can overcome many common coaching challenges and coach their salespeople to crush their sales numbers.

    No PowerPoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories that will help you crush your sales numbers.

    Are you doing a great job coaching? Are you coaching frequently enough? Steven and Dave will answer these questions and share their insights into why coaching is not working and what you can do to ensure that you can get the impact you desire from coaching.

    You will learn:

    - What is the current state of sales coaching
    - What can you do to improve your coaching effectiveness
    - How to ensure that you and your sales managers are coaching
  • Sign-Up 2019: Digital durchstarten.
    Sign-Up 2019: Digital durchstarten.
    Gregor Kolk (Business Development Lead, Adobe) & Ulrich Isenmeyer (Senior Business Development Manager, Adobe) Recorded: Feb 15 2019 61 mins
    Digitale Transformation und Wettbewerbsfähigkeit gehen für viele Unternehmen Hand in Hand – vor allem in Branchen wie dem Finanz- und Versicherungswesen, in denen Vertragsabschlüsse zentral sind, ist eine gute Customer Experience differenzierend.

    Die Grundlage dafür bilden oft die Geschäftsprozesse innerhalb eines Unternehmens. Denn wenn es intern schnell und reibungslos läuft, kann das nach außen weitergegeben werden.

    Im ersten Teil unserer Webinar-Serie „Sign-Up 2019“ verraten Ihnen Experten, wie Sie Ihre Geschäftsprozesse mit den richtigen Tools digitalisieren und die Weichen für das bestmögliche Kundenerlebnis stellen. Erfahren Sie mehr zu smartem Dokumentenhandling und E-Signaturen im Webinar:
    • Dokumente digitalisieren und Verarbeitungszeiten um bis zu 83% reduzieren.
    • Wichtige Prozesse erneuern und mittels KI automatisieren.
    • Mit digitalen Berührungspunkten mehr Komfort für Kunden schaffen.
  • Sales Scripts: Acting Secrets for Bringing your Script to Life
    Sales Scripts: Acting Secrets for Bringing your Script to Life
    Julie Hansen, The Sales Presentation Expert Recorded: Feb 14 2019 49 mins
    Hate using a sales script? Afraid you’ll sound phony? You’re not alone. Yet a good sales script, delivered well, can be one of your most powerful selling tools. Fortunately, you can learn how to take those words “off the page” and bring them to life in a natural, conversational way by applying the same techniques actors use in film and television. In this webinar, Actor and Author Julie Hansen reveals simple acting secrets for working with your sales script in an authentic, fresh way that will free you up to have an active, engaging dialogue with your prospect.
    You will learn:

    1.Scripts vs. “winging it” – what you need to know
    2.5 things you absolutely, positively must have down cold
    3.How to break down your sales script into “beats” like an actor
    4.The difference between “internalizing” and “memorizing” your script
    5.How to deliver your script so it never sounds canned!
  • Digital Document Transformation is Here: Are You Ready?
    Digital Document Transformation is Here: Are You Ready?
    Will Spendlove, VP Product Marketing & Marcus Wadell, Solutions Engineer Recorded: Feb 14 2019 50 mins
    Automating the creation and distribution of your most commonly used and highest-value documents can help teams across your company achieve greater speed and efficiency, deliver a better customer experience, and improve business operations without additional resources or expense.

    Join us to:

    1. Discuss the importance of Digital Document Transformation.
    2. Hear more use cases for Conga Composer and Conga Collaborate.
    3. Start transforming your processes to generate more revenue and create business-critical efficiencies.
  • UK supermarkets - the longest cold war?
    UK supermarkets - the longest cold war?
    ISM Fellow - Andrew Grant Mar 21 2019 11:00 am UTC 30 mins
    Why you should attend:

    An up to date analysis of the UK supermarket sector - mergers, acquisitions, consolidation, relentless pressure - but why no all-out price war for the past 15 plus years - would Amazon's entry be the final straw?

    What you will learn

    •Unmissable for anyone selling into the UK supermarkets
    •Get yourself fully up to date with the latest changes that could impact your business
    •Delivered by an acknowledged industry expert
  • Three keys to business planning success in 2019
    Three keys to business planning success in 2019
    Simon Tucker, Anaplan | Ron Dimon, Deloitte Consulting | Chandana Gopal, IDC | Jeff Brobst, Seagate Mar 25 2019 10:15 am UTC 58 mins
    Business planning is a simple idea in concept but in reality, it’s a complex activity woven of data, people, process, and plans. We surveyed 1000+ planning professionals across 45 countries and 18 industries to shed light onto how organizations are accelerating business value through Connected Planning.
    In this webinar, we will discuss the key findings and ask our panel of experts for their predictions on how organizations should plan their way to success in 2019 and beyond.

    In this webinar, our panel will:
    •Share their business planning predictions for 2019
    •Discuss the most intriguing data from the survey
    •Provide tips on turning Connected Planning into a competitive advantage

    About the speakers:
    Simon brings over 15 years of experience in EPM and BI to Anaplan. Prior to Anaplan, Simon was head of product marketing for Adaytum until the acquisition by Cognos in 2003.

    Ron Dimon has been designing and implementing EPM and Connected Planning solutions for 18 years. The author of “Enterprise Performance Management Done Right” (Wiley, 2013) and the forthcoming “Connected Planning: A Playbook for Agile Decision Making” (Wiley, Dec. 2018), Ron helps clients improve their strategic, financial, and operational performance through better planning, analytics, and decision-making.

    Chandana Gopal is Research Manager for IDC Business Analytics software responsible for the advanced and predictive analytics practice. Ms. Gopal’s core research coverage includes the vendor and buyer research in BI and predictive analytics.

    Jeff Brobst is responsible for driving optimal financial results through the implementation and management of world-class processes and systems in addition to developing high performance teams. His expertise not only relates to financial planning processes and systems implementations but also accounting & business process management.
  • ISM Webinar: Lack of Pipeline - The number 1 reason you are not hitting Quota
    ISM Webinar: Lack of Pipeline - The number 1 reason you are not hitting Quota
    ISM Fellow, Steve Burton Mar 26 2019 11:00 am UTC 30 mins
    Let’s face it… selling isn't easy. Sometimes it seems easier to lure a ravenous lion with a lettuce leaf than hit your monthly sales target. Even the best, most seasoned salespeople will feel pressurized from time to time and result in them not hitting the target. It’s this pressure that spawns excuses – excuses that detract attention away from a salesperson’s performance (or lack of it).

    I hate hearing excuses; it feels like people are trying to blame others rather than accepting their own failings. But what are the top excuses you’ll hear from a salesperson?
  • Branding and Positioning for Marketplace Leadership:Revenue Growth Series Part I
    Branding and Positioning for Marketplace Leadership:Revenue Growth Series Part I
    Christopher Ryan, The B2B Revenue Growth Expert Mar 26 2019 5:00 pm UTC 45 mins
    A clear, compelling and differentiated brand is a critical factor in the success of every market leader (company or individual). The right branding and positioning strategy can propel your growth and provide significant competitive advantage and the wrong branding strategy can make it more difficult to achieve revenue goals.

    In this event, part 1 of the revenue growth series, discover how to craft your messaging to accelerate revenue and command higher prices. Find out how to use artful branding to take yourself out of bidding wars and become the “obvious choice”. Understand how you can brand yourself both for today’s and future markets. Hear examples of companies that have been branding winners and losers (and the differences).

    We’ll cover the scenarios where you need a major brand overhaul and those where a branding tune-up is sufficient. You will understand why your brand promise is not just a clever slogan that your marketing department dreams up, but rather the foundation upon which your business is built. Last, but certainly not least, we will discuss how your branding and positioning can be used as a key asset to achieve profitable revenue and grow the value of your company.

    You will learn:
    1.Which branding elements contribute to greater revenue.
    2.How to successfully out-brand a larger competitor.
    3.The six major principles that separate great brands from mediocre brands.
    What you can start doing today - to get your branding and positioning on track.
  • Sales Management: Fireside Chat - You Are Managing Salespeople - Now What?
    Sales Management: Fireside Chat - You Are Managing Salespeople - Now What?
    Steven Rosen Mar 27 2019 4:00 pm UTC 46 mins
    Join sales management expert Steven Rosen and his guest sales management expert Suzanne Paling for an exciting “Fireside Chat.”

    In this episode, they will share their insights on what sales leaders who are ill-prepared to lead the sales organization must do to achieve their company’s objectives.

    No PowerPoint, no videos, just open and frank discussion.

    Expect an action-packed webinar filled with sales management gems, pearls, powerful insights and stories that will help you crush your sales numbers.

    Steven and Suzanne will answer these questions and share their insights into how to step up and lead the sales team.

    You will learn:

    - What is the role of the sales manager?
    - How can you ensure you are leading your sales team to achieve the objectives?
    - What are the biggest mistakes new sales managers make?
  • Sales Managers: How to Give Effective Feedback to Sellers
    Sales Managers: How to Give Effective Feedback to Sellers
    Deb Calvert: Sales Coach - Trainer - Speaker - Researcher Mar 27 2019 8:00 pm UTC 60 mins
    Sales performance depends on sales people. Learn how you can be more effective in delivering feedback that changes sales behaviors and boosts sales productivity. You'll learn the 3W Feedback Model, a simple way to ensure that your feedback sticks.
  • A digital approach to Zero-based budgeting
    A digital approach to Zero-based budgeting
    Danielle Dahlstrom, Anaplan | Omar Aguilar, Deloitte | Michael Puleo, Deloitte | Ed Majors, Deloitte | Ron Dimon, Deloitte Apr 2 2019 9:00 am UTC 62 mins
    Zero-based budgeting is an approach to achieving sustainable cost management by developing a bottom-up budget directly aligned with the organization’s strategic objectives. In theory, this forces decision makers to continuously look at the organization’s resource allocations with fresh eyes, free from the limitations of past assumptions.

    How well does this theory translate into practice? In this webcast, we’ll discuss:
    •How to determine if your organization is a good candidate for ZBB, where to start, and how to promote organizational acceptance and avoid technology challenges
    •Why a digital approach to ZBB can make the process faster, easier, and more effective
    •How Deloitte’s Anaplan-based “ZBB-in-a-box” solution can be deployed to quickly identify, deliver, and sustain cost savings

    Speakers
    Danielle has worked in the finance and planning technology industry for over 18 years. Danielle joined Anaplan in 2018 and works with customers in finance as they look to drive differentiation for their organizations leveraging the Anaplan platform.
    Omar is the global leader of the Strategic Cost Transformation service offering for Deloitte Consulting LLP, focused on supporting and serving multinationals and local clients across the globe.
    Michael is a Managing Director focusing on Strategic Cost Transformation leading more than 20 cost reduction engagements. He has been with Deloitte over 20 years, supporting engagements in manufacturing, consumer products, life sciences, media.
    Ed is a Principal in Deloitte’s Enterprise Operations practice. Ed has 20+ years of experience working with companies to design and implement world-class business processes, organizational models, and technology solutions that increase their revenues and profitability
    Ron has been designing and implementing EPM and Connected Planning solutions for 18 years. Ron helps clients improve their strategic, financial, and operational performance through better planning, analytics, and decision-making.
  • 5 Ways for Sales to Prospect More Effectively
    5 Ways for Sales to Prospect More Effectively
    Liz Gonzales, Director of Product Marketing at Copper CRM and Pouyan Salehi, CEO and Co-founder of PersistIQ Apr 2 2019 5:00 pm UTC 26 mins
    We partnered with PersistIQ to talk about 5 ways you can improve your sales prospecting in 2019. Joining us on this webinar is Pouyan Salehi, the CEO and Co-founder of PersistIQ to share the most effective ways to prospect better.

    Register today to learn how to:

    -Reach more prospects
    -Personalize your sales communications at scale
    -Prospect, engage, and close leads all from one system

    Find out how your sales teams can prospect better and close more deals!
  • The modern supply chain: A value-based approach
    The modern supply chain: A value-based approach
    Lora Cecere, Founder, Supply Chain Insights | Vivek Soneja, Global Head of Supply Chain Solutions, Anaplan Apr 9 2019 9:00 am UTC 60 mins
    It’s time to adapt a value-based approach to supply chain management, redefine what “planning” means, align your organization to use planning systems, and harness the power of cognitive computing and machine learning.

    Join Lora Cecere, founder of Supply Chain Insights, and Vivek Soneja, Global Head of Supply Chain Solutions at Anaplan, as they discuss the future of supply chain management and share best practices for leading the way to a new supply chain standard.

    In this webinar, you’ll learn:
    •Why value needs to replace volume as the goal of supply chain planning
    •How planning as a concept is being redefined
    •How asking “what if” can lead to making value-based decisions

    About the speakers

    Lora Cecere is the founder of the research firm Supply Chain Insights. The company helps supply chain leaders pave new directions in supply chain management.
    Lora is the author of the enterprise software blog Supply Chain Shaman and her weekly posts are read by 15,000 readers. She also writes a blog for Forbes and is a Linkedin INfluencer. She has 100,000 followers around the globe. Her co-authored book, “Bricks Matter,” was published in December 2012, and her book “Supply Chain Metrics That Matter” was published in December 2014.

    Vivek is a Managing Partner on Anaplan’s Business Transformation team. With more than 20 years of consulting and industry experience, Vivek’s management expertise includes business/IT/operations strategy, business transformation, enterprise improvement, supply chain management, and program management. He also has strong expertise in managing and delivering large and complex technology-enabled transformation programs.
  • ISM Guest Webinar: The 9 Key Characteristics Required in Strategic Sales
    ISM Guest Webinar: The 9 Key Characteristics Required in Strategic Sales
    Jim Bloomfield & Sarah Clapperton - Director, Bloojam Consulting Ltd Apr 9 2019 10:00 am UTC 30 mins
    Reasons to Attend:

    The Acuity® for Strategic Sales model has been designed by Business Psychologists to enable organisations to develop high performing salespeople and to recruit new sales talent.

    By reviewing credible research from 30 years of scientific studies into sales behaviours, the Acuity® for Strategic Sales model identifies the 9 key sales capabilities that determine success. Aimed at Sales Directors and Sales Managers this webinar will share with you how you can measure these sales capabilities in your team to drive sales performance.

    Key Takeaways

    Environmental drivers that require a change in sales behaviours

    What to look for in your sales teams:

    •Personal Drive- Describes why an individual enjoys sales activities and whether they will seek to perform at a consistently high level.

    •Sales Focus- Describes what the individual does to understand the client and the relevant economic and industry drivers, to use this knowledge to provide insight and solve customer problems, and to seize opportunities to create momentum in the sale.

    •Interpersonal Insight- Describes how the individual interacts with the customer, through appreciating the perspective of the other party, modifying their behaviour in a way that is appropriate to the situation and developing relationships and connections internally and externally.
  • For Sales Managers: Having Candid Conversations with Sellers
    For Sales Managers: Having Candid Conversations with Sellers
    Deb Calvert, sales researcher, field coach and author Apr 9 2019 3:00 pm UTC 45 mins
    It's the conversation no one wants to have. But it must be done. How can you deliver a difficult message without demotivating a seller? How can you speak directly and clearly so a seller will make the changes you need?

    We'll talk about the value of candid conversations and how Sales Managers should conduct them to maintain morale and boost sales effectiveness.
  • Get Ahead of your Competitors through Strategic Landmines
    Get Ahead of your Competitors through Strategic Landmines
    Lisa Magnuson, The Landing 7-Figure Deals Expert Apr 9 2019 4:00 pm UTC 45 mins
    Do you want to beat out your competition for your largest opportunities? Do you know how set competitive landmines? Are your competitive block strategies working? Learn how to get ahead of your competitors through strategic landmines.

    You will learn:

    1.What are the competitive trends that you need to know about?
    2.What kind of competitive intel is essential to build your strategy?
    3.The ‘must have’ competitive analysis tools, including a Competitive Strategy Checklist.
    4.How to set competitive blocks to beat your competition more frequently.
  • Driving Growth from the C-Suite
    Driving Growth from the C-Suite
    Michael Dalis, The Drive-Sales Expert Apr 9 2019 6:00 pm UTC 45 mins
    As Leadership, you want faster sales acceleration.  You spend a lot on Sales Management and Sales talent, and Sales Enablement, so why aren’t your sales growing at the pace you need?  Your experience may not be in Sales, so what role should you and your Leadership team play in Sales Enablement?

    Michael Dalis — a recognized leader on the subject of B2B selling, a former sales leader and author of Sell Like a Team - How to Win Big at High Stakes Meetings — invites you to join him in this webinar to enable you to:

    -identify the likely root causes of your organization’s slow sales acceleration,
    -avoid the common failure points in sales development initiatives, and
    -pick your spots where strong Leadership and Coaching impact faster sales growth.

    Following this webinar, you will be clear on how you can drive faster Sales Acceleration from the C-Suite by making the right adjustments to your Sales Development investment.

    You will learn:

    1. Why the responsibility for growth cannot be fully delegated
    2. What roles senior executive plays in growth
    3. How to play those roles effectively
  • From Here to There: Intentional Sales Success A Framework for Sales Executives
    From Here to There: Intentional Sales Success A Framework for Sales Executives
    Dionne Mischler, The Inside Sales Team Expert Apr 10 2019 5:00 pm UTC 45 mins
    During this webinar, we’ll talk about the top five key aspects that must be in place for a team to be intentionally successful. These aspects create the framework for:
    Effective Prospecting
    Graceful Conversations
    Increased Productivity

    This framework leads to more confident sales people closing more deals.
  • Increase Quota Attainment with a Buyer-Oriented Selling System
    Increase Quota Attainment with a Buyer-Oriented Selling System
    Mike Kunkle, The Sales Transformation Expert Apr 10 2019 9:00 pm UTC 45 mins
    Do any of these statements sound familiar?

    - We need our reps to do better discovery! Let’s do a refresher training on that.”
    - Our reps need to shift from a product-focused transactional selling to value-based consultative selling.”
    - Why do we need to train our reps on qualification again? We just did a session at SKO?”

    Getting adoption for a new process or sales methodology is not easy. That’s because changing behavior, especially organizational behavior, is hard work.

    In this webinar on The Sales Experts channel, sales transformation expert Mike Kunkle will:

    - Expose some true stories and painful challenges with sales methodology adoption.
    - Share a logical process that has been proven to improve adoption, foster the behavior change you want to see, and improve sales force performance.
    - As a bonus, Mike will share one of the latest trends in sales methodology that can prepare your sales force to succeed with modern buyers in this buyers’ market.

    Join Mike for this webinar (where your questions are welcomed and expected) and learn how to implement a sales methodology so it sticks and delivers the sales results you want.
  • Value Proposition Masterclass: Live Value Prop Makeovers - Tips &Tricks
    Value Proposition Masterclass: Live Value Prop Makeovers - Tips &Tricks
    Lisa Dennis, The Buyer-Focused Value Propositions Expert Apr 11 2019 3:00 pm UTC 45 mins
    The pressure of deadlines, lead generation goals, and content creation can make refining a value proposition hard to fit in. Sometimes you just need to do a quick makeover to help narrow in on key targets or tweak to increase engagement. We will kick off Session 1 of the Value Proposition Masterclass by focusing on some tips and tricks to help you reboot your existing value prop to be more buyer-focused. We will look at some real value props sent in by BrightTalk Sales Expert Channel members and do some “live” makeovers to show you how to move closer to the buyer with language and focus adjustments.

    You will learn:

    1.How to quickly diagnose the health of your value prop
    2.Quickly identify the inputs necessary to design buyer-focus messaging from the start
    3.How to use internal and external stakeholders to gather buyer language
    4.How to avoid “me too” value points
  • Value Proposition Masterclass:  The Anatomy of a Buyer-Focused Value Proposition
    Value Proposition Masterclass: The Anatomy of a Buyer-Focused Value Proposition
    Lisa Dennis, The Buyer-Focused Value Propositions Expert Apr 11 2019 5:00 pm UTC 45 mins
    An elevator pitch is often confused with a value proposition. The assumption is that if you have the pitch down, you will be able to drive the right buyer conversation. But if you start with just a short pitch – how do you get to extended messaging for marketing content that drives initial engagement? . In Session 2 of the Value Proposition Masterclass w will tackle the age-old assumption that a value prop has to be “short.” The reality is that expanding from one short sentence into coherent, and consistent marketing messaging across all types of content assets, types and formats is a huge challenge. A pitch should be a distillation of a strong message strategy that is well developed and thought out. The best elevator pitches and tag lines come from a strong foundation – ensuring that message is clear, consistent and buyer

    You will learn:

    1.The components of a complete Value Proposition Platform™
    2.Using a modular approach to value proposition messaging
    3.How to pull through your message into sales conversations
  • Value Proposition Masterclass:Value Proposition Mechanics for Marketing & Sales
    Value Proposition Masterclass:Value Proposition Mechanics for Marketing & Sales
    Lisa Dennis, The Buyer-Focused Value Propositions Expert Apr 11 2019 9:00 pm UTC 45 mins
    How was your last value proposition developed? A brainstorming session? Individual effort? Copying other value props? Does Sales create their own value prop, even though Marketing already has one? In over 30 years of marketing and sales experience, I have discovered there are as many ways of getting to one as there are people trying to create them. Given that most marketers or sellers rarely get training on value proposition development, it can be difficult to establish a consistent and repeatable approach. This session presents a Value Proposition Platform™ approach that is based on the preferences of decision-makers who evaluate them in their buyer journey.

    You will learn:

    1.The inputs necessary to design buyer-focus messaging from the start
    2.How to use internal and external stakeholders to gather buyer language
    3.How to build a Value Proposition hierarchy to cover different segments & audiences
    4.Pulling a Value Prop into Sales Messaging and Conversations
  • How to Organize Your Salesforce to Sell and Grow the Largest Accounts
    How to Organize Your Salesforce to Sell and Grow the Largest Accounts
    Barbara Weaver Smith, The Large Account Sales Expert Apr 17 2019 4:00 pm UTC 45 mins
    Program #4 in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.

    This program begins a 3-part unit on how structural organization will either enhance or stifle your large account sales success. Making good decisions early will improve your ability to scale as you grow. Large accounts, key accounts, global accounts by their nature require a different type of sales organization than the one that runs your everyday small and midsize accounts. For larger companies, I’ll present ideas on restructuring if that’s what you need.


    You will learn:

    1.How to structure your sales organization to meet your large account sales goals, even when you are small.
    2.What organizational structures are most likely to scale.
    3.Inside, outside, or both sides? How you can decide.
    4.Complications in large account organizing and how to avoid them.
    5.How to include channels in your sales organization.
  • ISM Webinar: Personal Development Essentials Part 1: How to Set Quality Goals
    ISM Webinar: Personal Development Essentials Part 1: How to Set Quality Goals
    ISM Leader: Ruta Misiunaite, Senior Business Development Manager, IRI UK Apr 18 2019 10:00 am UTC 30 mins
    Reasons to Attend:

    Have you already failed your New Year’s resolutions? Are you dreading coming into work on Mondays? Are you in need of some motivation to kick-start your goals and finish 2019 with a bang? Then you’re in luck because this webinar is meant for you!

    Within four short years, Ruta Misiunaite has progressed from being the most junior sales person in the company with no prior sales experience to one of the Senior Business Development Managers at IRI UK, responsible for going after £39m worth of key prospects’ business. The key driver behind Ruta’s success is her relentless focus on continuous personal development and passion for learning everything there is about being a great salesperson.

    In this first installment of our three-part series on Personal Development Essentials, Ruta will show you how to set quality goals that are challenging, exciting, and help you fall in love with what you do. Don’t wait for a Monday or January 1st to start working on your goals and sign up to this webinar now!

    Key Takeaways
    ●Tips & tricks that will help uncover what truly motivates you to get up in the morning
    ●Simple tools to help write a quality goal that makes you feel excited about realising your full potential
    ●Easy to implement techniques to ensure you stick to your goals throughout the whole year
  • The Modern Seller is Social: Elevating Relationships for Sales Results
    The Modern Seller is Social: Elevating Relationships for Sales Results
    Amy Franko, The Strategic Sales Expert Apr 18 2019 5:00 pm UTC 45 mins
    In today’s world, we’re hyper-connected, just one or two clicks away from virtually any decision maker or influencer. And so is your competition. How do you rise above the noise? How do you turn connectivity into valuable relationships -- and then into sales results?

    Social capital. While social capital will likely never have a line item on a P&L, modern sellers know that the quality of their relationships directly impacts their sales pipeline and overall sales results. In fact, 85% of Amy Franko’s book of business is directly attributed to her network and the quality of her social capital. In this talk, she’ll share her top frameworks and strategies with you, directly from her Amazon best-seller, The Modern Seller.

    You will learn:

    The key elements of social capital and the types of relationships you need to build
    Two social frameworks that will help you accelerate sales
    Gaining access to centers of influence, knowing what value to provide, and earning more traction with them
    Specific online and offline strategies that will grow your strategic relationships
    As a bonus, you’ll receive the Key Relationships Inventory, to help you evaluate the strength of the key relationship types in your specific customers.
  • Personal Development Essentials, Part 2: How to Create an Effective Plan
    Personal Development Essentials, Part 2: How to Create an Effective Plan
    ISM Leader: Ruta Misiunaite, Senior Business Development Manager, IRI UK Apr 23 2019 10:00 am UTC 30 mins
    Reasons to Attend:

    Have you set yourself a quality goal and you get the things started, but you’re don’t know where to start? Well then, it sounds like you’re in need of some help building a solid plan!

    During this second instalment of our Personal Development Essentials, Ruta will talk you through the importance of having a personal development plan and show you how to write an effective and actionable plan that helped her progress from being the most junior sales person in the company with no prior sales experience to one of the Senior Business Development Managers within 4 short years.

    Key Takeaways
    • Clear understanding of why having a solid plan is so important in successfully achieving your goals
    • Practical advice on how to use reverse engineering to create an effective personal development plan
    • Tips on what to do when you feel that you’re not getting anywhere close to achieving your goals or if your goals are not exciting to you anymore.
  • ISM Webinar: Marginal Gains to Improve Outcomes as a Sales Leader
    ISM Webinar: Marginal Gains to Improve Outcomes as a Sales Leader
    ISM Fellow - Ian Moyse Apr 25 2019 10:00 am UTC 30 mins
    Key Takeaways:

    •Key metrics to address to transform a sales team
    •What the board wants to see
    •How to make a positive personal impact


    Reasons to attend:

    In today’s selling world, Sales Leaders often hit roadblocks, start new roles and need to make an impact and find it harder and harder to make their mark. Ian Moyse has achieved success in firms running large multi-national teams, smaller startup’s needing to ramp and in joining companies needing sales fixing or acceleration and speaks often on fundamental approaches to driving sales growth and performance. If you take one new idea or focus away, it is with your 30 mins to attend this webinar.
  • Self Motivation – when you don’t feel like it
    Self Motivation – when you don’t feel like it
    Jim Cathcart Apr 26 2019 3:00 pm UTC 47 mins
    The Motivation Expert, Jim Cathcart, author of The Self Motivation Handbook and 17 other books, is one of the top influencers in Sales & Marketing worldwide. He’ll explain how to get people to do what needs to be done even when they don’t feel like it…yet. Jim is the original author of Relationship Selling® and has worked with over 3,000 clients to increase their success
  • Rehumanizing the Sales Process
    Rehumanizing the Sales Process
    Shari Levitin, CEO of Shari Levitin Group Apr 26 2019 4:00 pm UTC 47 mins
    The of the biggest challenges facing sales reps and sales leaders is the failure to effectively connect, share and listen to our customers. In this session, you will learn:

    •Anything that can be told can be asked
    •The ASK, LISTEN AND LINK method to sales
    •Leveraging first, second and third level questions will get to the heart of why people buy your product or service
    •How to listen to the emotion behind the words
    •Unpack three methods for linking what’s important to the customer and your offering