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Sirius Decisions and 6sense are excited to present Finding In-Market Buyers With Predictive Intelligence.
Do you know which of your prospects are in-market to buy now?
Join SiriusDecisions Research Director Kerry Cunningham and 6sense CEO & Founder Amanda Kahlow to find out how predictive intelligence helps marketing and sales teams find in-market buyers and use data to close deals more quickly.
Key takeaways will include:
1. How to identify in-market prospects
2. How to predict which ones are going to buy and when
3. How to shorten the sales cycle by finding buyers early
About the speakers:
Amanda Kahlow, 6sense CEO and founder, is passionate about bringing the power of predictive marketing and sales intelligence to B2B enterprise and mid-market companies. Prior to 6sense, Amanda spent 14 years as the CEO and founder of CI Insights, a big-data services company that used multichannel analytics to help enterprise companies generate as much as $300 million in net-new business.
Kerry Cunningham has more than 20 years of experience in B2B demand creation and management, spanning a broad array of industries and markets. As vice president of operations for a leading B2B teleservices organization for more than 15 years, Kerry has been a thought leader in the design and implementation of inside sales, tele-prospecting, telemarketing and processes and teams for a wide array of B2B products, solutions and services.
Having the right customer data is central to your CRM success. Finding the right accounts and contacts, enriching their information, and keeping them up to date can make or break your sales. Successful companies know their customers and prospects better, connect to them faster, and make better data-driven decisions when they have the right data at the right moment. Salesforce Data.com brings the best B2B customer data into the #1 CRM so you get more insights, more sales opportunities, and cleaner data—all right where your team works, helping boost your sales productivity.
Join us to see how Salesforce Data.com customers see increased CRM adoption, shorter sales cycles, and faster growth.
To win in today’s complex, noisy selling environment, you need marketing and sales to rally around the same goal: engaging customers. While it seems simple, more often than not these teams aren’t playing by the same rules. Join us as we dive into how you can referee the following common marketing and sales scuffles:
- Countless dead-end calls: your sales reps complain that all the leads sent over by marketing are a waste of their time
- Operating in the dark: marketing doesn’t know what happens to their leads, and sales doesn’t know where to start their conversations — how can either expect to deliver a personalized customer experience?
- Reps gone rogue: your marketing team is concerned about the content of messages that sales is sending to prospects
Tune in on April 21st, as Bob Kelly, Founder & Chairman - Sales Management Association, and Katie Doyle, Product Marketing Director - Pardot, walk through how to address these scenarios and eliminate common roadblocks on the path to becoming a sales and marketing super team.
Customer experience (CX) includes all of the interactions that occur from before a prospect even considers buying to well after the purchase is finalized. Companies that focus on CX throughout the sales funnel see higher growth, but execution can be a challenge. A solution? Sales enablement, which leverages the power of content to engage, educate, persuade, and challenge potential buyers.
Listen in as sales enablement leaders discuss the importance of proactively guiding the customer experience and using content in the selling process.
Qvidian recently surveyed sales and marketing executives from companies around the globe to better understand their outlook for 2015.
Join Qvidian’s CMO Christopher Faust for a live webinar as he reviews the results of the annual Sales Execution Survey including key objectives for sales organizations in 2015, the challenges and obstacles they expect to face, as well as the investment areas needed to improve sales execution.
When it comes to B2B marketing, personalization is critical to successfully engage with both prospects and customers. But many companies struggle with personalized marketing interactions when dealing with a large and growing numbers of leads.
How can you ensure that your leads are being accurately placed into appropriate campaigns, and that each one is getting optimally routed in order to turn prospects into customers? Join Salesforce and Salesforce customer Internap to learn how bringing together the right customer data with the right marketing and sales technology will allow you to get better results from your marketing efforts.
Reaching new prospects is harder than ever. People rarely answer their phones and email inboxes are so crowded that only the most critical messages get a response. The result is that it is difficult for salespeople to get started with new prospects.
That is why sales organizations are embracing social selling and use applications like LinkedIn. However, most salespeople have never received any formal training on LinkedIn. Consequently, they don’t know how to use it properly to produce a steady stream of appointments.
This webinar describes how to increase a sales team’s social selling skills. Join to learn:
•How to Determine Social Selling Goals
•5 Options for Delivering Social Selling Training
•The Role of Sales Management in Social Selling Success
Data quality is an often overlooked success factor in prospecting. Sales departments lose approximately 550 hours and $32,000 per sales rep from using bad prospect data. Most companies know that their data is a problem, but few realize the high costs involved with ignoring it.
If Bad Data is plaguing you, learn proactive measures to combat and treat bad data at its source. Join DiscoverOrg CEO Henry Schuck as he demonstrates:
• Understanding how good data goes bad
• Measuring the impact of bad data
• Identifying problems in your data management
• Assessing what to look for in a data management solution
Did you miss Customer Success Summit 2015? Check out this short highlight video to see the amazing event held March 23-24 at the Westin St. Francis in downtown San Francisco. We had 1000+ attendees, 60+ speakers, and 50+ sessions.
Companies that have a solid marketing and sales team alliance to leverage in go-to-market efforts have a great advantage. Shared insight into how campaigns are performing, identification of content that is relevant to your audience, and marketing and sales messaging alignment are paramount in supporting this advantage.
Join Phil Simpson, Sales Manager with Pardot, in this upcoming webinar as he walks us through a short demo and takes a look at how Pardot marketing automation can support your marketing and sales team alliance efforts with valuable shared insight into campaign management, lead gen efforts, ROI and more!
Looking for an edge in how you sell and market to customers? Successful
companies know their customers and prospects better, connect to them faster, and make better data-driven decisions when they have the right data at the right moment. Salesforce Data.com brings the best B2B customer data into the #1 CRM so you get more insights, more sales opportunities, and cleaner data—all right where your team works, helping boost your sales productivity.
Join us to see how Salesforce Data.com customers see increased CRM adoption, shorter sales cycles, and faster growth.
Early on expectations from B2B buyers in their journey set the stage for marketing and sales to work together. As leads flow in, an agreed-upon plan and process should be in place for lead identification, distribution and follow-up. This optimized plan and process can make a huge difference between smooth sailing or rough seas in the next steps of the journey for the marketing and sales teams and most importantly, the buyer.
So, what does this process look like, and how can an optimized lead process affect not only the quality of the buyer's journey, but opportunity generation? Join Isaac Payne, Marketing Operations Specialist, and Ali Gooch, Sr. Sales Manager-both of Pardot, as they explore and give us tips on how we can get the most out of an optimized lead process.
As CEO and Co-Founder of Zendesk, Mikkel has seen how new technologies and customer experience are changing SaaS and subscription businesses. In this session you will hear his perspective on the seven key trends that are changing the way companies interact with their customers.
Customer success has become one of the hottest capabilities technology companies find themselves investing in today. For technology-as-a-service providers, customer success potentially holds the key to retaining customers and expanding customer relationships. However, TSIA has been inundated with inquiries from member companies that are struggling to deliver customer success at scale.
In this closing keynote, TSIA executive director Thomas Lah will leverage recent benchmark data and industry observations to outline a seven-step approach to establishing and scaling a customer success capability. From the charter to the financial model to enabling technology, Thomas will provide practical frameworks customer success organizations can leverage as they grow.
As the principal analyst, founder and chairman of Constellation Research, Ray is a highly sought after thought-leader who is influencing business models in the digital age. Learn first-hand how customer success is the critical component to surviving the digital disruption.
From intern to EVP, George saw the growth of customer success at Salesforce.com from day one all the way through today. In this fireside chat, we discuss why and how Customer Success was born and how the function has evolved over the years as the company has become the largest SaaS business in the world.
Vender é o oxigênio de qualquer negócio. Sem vendas, sua empresa não tem clientes. E sem clientes, sua empresa não fatura.
Participe deste webinar para conhecer:
- as principais características de um Empreendedor de Alto Impacto
- 4 lições para vender mais em tempos de incerteza
- dicas práticas da NeoAssist sobre o uso de tecnologia e automação para vender mais
Este é um webinar gratuito oferecido pela Salesforce e pela Endeavor Brasil.
Getting sales and marketing on the same page isn’t always easy — and unfortunately, misalignment between sales and marketing teams can negatively impact your company’s bottom line. But imagine two teams that are united by shared goals, objectives, and tools. Even better, imagine two teams that are working together and winning together.
Sales Cloud Engage, a new solution from Salesforce Pardot, empowers sales and marketing teams to sell more effectively than ever. In this 30-minute webinar, you’ll be among the first to see Sales Cloud Engage and learn how you can turn your sales and marketing teams into the ultimate power couple by:
- enabling sales teams with marketing-approved templates and one-click nurturing campaigns — right from within Salesforce
- enhancing sales campaign performance by identifying which content resonates best with segmented audiences
- providing real-time sales alerts of important prospect activities, and more.
When asked about their buying processes, 65% of respondents to an IDC research study agreed that “we usually engage a vendor sales professional only when we have made a purchase decision.”
Well, that complicates things. B2B marketing and sales teams are always searching for new ways to connect with customers. How can they work together to influence a buyer journey where the prospect is in the driver’s seat? Join us for an upcoming webinar as Michael Fauscette, Group Vice President, Software Business Solutions, IDC, debuts brand new research on what buyers expect from their vendors, including:
- When, why, and through what channels a buyer engages during their self-defined journey
- Obstacles buyers encounter when making “good” purchasing decisions during the research and decision phases of the buyer’s journey
- How marketing and sales can influence the buyer’s journey from the very early stages of engagement
Whether you use a separate CRM or you use LinkedIn as a stand-alone contact management system, you can quickly and easily manage your leads, prospects, referrals and clients on LinkedIn. Learn how to spend less time confused about where your LinkedIn contacts are in your pipeline, and more time advancing the sale and closing deals.
Imagine this: your B2B marketing and sales teams are working together, winning together, and selling more effectively than ever. Marketing sets sales up for the win and sales swiftly closes each deal with ease. Together, you step into each deal as the formidable opponent to beat, a force to be reckoned with.
Sounds like a great place to be, right? Great news: the technology to unite these two teams has arrived. Meet Pardot, B2B Marketing Automation by Salesforce.
Join us as Phil Simpson, Pardot Sales Manager, and a Pardot client, as they give us an inside look at how Pardot can help align your marketing and sales teams by:
- Providing the insight sales needs to lead the conversation
- Allowing marketing to effortlessly nurture leads to a sales-ready state
- Identifying target buyers and key stakeholders, and more.
One of the biggest questions that sales leaders ask about Social Selling is "How do we know it's working?" That's a legitimate question given the potential for sales reps to waste time on social networking activities. Learn what top companies are doing to tie social activities to real results.
Attendes will learn:
• How to Choose Social KPIs
• Methods and Tools for Measuring Results
• A New Way to Boost Social Sales Productivity