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Sales Strategy

  • Scientific Secrets of Superhero Sales Managers
    Scientific Secrets of Superhero Sales Managers Carole Mahoney, Founder Recorded: Oct 11 2018 40 mins
    This 30 minute webinar reveals best practice insights from decades of scientific research and data on:
    ●where sales managers should spend their time for business growth success
    ●how much time to spend in 3 crucial areas
    ●the power managers have over team performance
    ●what strategies and techniques to use today
  • Rehumanizing the Sales Process
    Rehumanizing the Sales Process Shari Levitin, CEO of Shari Levitin Group Recorded: Oct 10 2018 48 mins
    The of the biggest challenges facing sales reps and sales leaders is the failure to effectively connect, share and listen to our customers. In this session, you will learn:

    •Anything that can be told can be asked
    •The ASK, LISTEN AND LINK method to sales
    •Leveraging first, second and third level questions will get to the heart of why people buy your product or service
    •How to listen to the emotion behind the words
    •Unpack three methods for linking what’s important to the customer and your offering
  • What Every Sales Pro Needs to Know About AI
    What Every Sales Pro Needs to Know About AI Deb Calvert with special guest Adam Honig Recorded: Oct 10 2018 45 mins
    Have a love/hate relationship with your CRM? Prospecting frustrations? Never enough time? Then you’re gonna love using AI in your selling. Join Spiro CEO Adam Honig and Deb Calvert to learn how AI is the ultimate sales hack that can make YOU a sales machine!

    Attend this webinar to learn how selling with AI can make your job more fun, easier, and more rewarding. You'll discover how AI:

    - Provides faster and better business insights
    - Creates reminders and updates for you and your team
    - Identifies contacts for you
    - Gives early alerts about problems in your pipeline
    - Reduces data entry

    Register today to learn about the future of selling, because the future is now!
  • How to Accelerate your ABM Program Results with Enriched Data
    How to Accelerate your ABM Program Results with Enriched Data Kineon Walker, VP of Product & Marketing, HG Data | Justin Kitigawa Senior Director of Sales/Marketing Ops, HG Data Recorded: Oct 9 2018 34 mins
    Account selection is one of the most critical components to ensuring ABM success. It determines how specific you can get with your initial outreach, the type of content you produce, and the overall effectiveness of your program. To deliver the best results, you need a data enrichment strategy to help you select the right accounts for your ABM program.

    In this webcast, you’ll learn:

    - Four different data enrichment types and how you can use them to select your accounts

    - The type of enrichment data that sales and marketing teams are using to identify accounts that are 50% more likely to turn into closed/won revenue

    - How to use data enrichment to tailor your messaging and content for best results

    Register for this webinar today to learn how you can use third-party enrichment data to select the accounts that ultimately lead to larger deal sizes, faster sales cycles and more revenue for your business.
  • ISM Webinar: Why don’t your salespeople do what they need to do?
    ISM Webinar: Why don’t your salespeople do what they need to do? ISM Champion - Mike Lever Recorded: Oct 9 2018 26 mins
    Key Takeaways:

    Are your salespeople not feeling the love from their prospects?

    Struggling to have long and meaningful conversations on the phone? They are not alone.

    In this webinar, we will explore why you and your sales team might be avoiding the things you really need to do.

    We will look at confidence and comfort zones in a selling environment.

    You will also get an introduction to the ABCD of you, your Awareness, Bias, Comfort zone and Decision-making.

    This is a must if you and your salespeople need to know more about what makes you tick

    Discover how you might go about improving your personal performance.

    Reasons to Attend:

    To be effective, they must understand the game has changed and their approach needs to change too - discover that:

    -Self-service has redefined sales
    -Prospects need a trusted advisor
    -Meaningful conversations are key to closing
    -Close the distinction between sales and marketing

    You need to adopt it sooner than you think, as the self-service world is not going away - and your competitors know this too.
  • Sirius Decisions Insights:  How Data Quality impacts the Demand Waterfall
    Sirius Decisions Insights: How Data Quality impacts the Demand Waterfall John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions, Chris Lynde CEO, at SaleScout Recorded: Oct 4 2018 60 mins
    How much $ are you really losing from “bad” data in your demand gen campaigns?

    Given that the average B2B organization sees contact data double every 12-18 months, the sheer quantity of this data and its fluidity makes it very difficult for most companies to keep up. Sirius Decisions’ research shows that 10-25 percent of contact records include critical data errors that impact the day to day operations of marketing and sales teams.

    Join John Donlon, industry expert at Sirius Decisions, and Chris Lynde, CEO at SaleScout Data Solutions, for a one-hour webinar to discover:

    • Sirius Decisions insights on data quality, marketing operations, and the demand waterfall
    • How to estimate the impact of “bad” data on your company
    • Best practices in data quality processes that increase conversion rates and accelerate revenue
    • Case studies that demonstrate the revenue impact of improved data quality for companies like RingCentral, WeWork, and CenturyLink


    About the presenters:

    John Donlon is a dynamic, results-driven leader who thrives on helping organizations accelerate the maturity of their business operations. He has more than 20 years of experience in marketing operations implementing large-scale, enterprise-wide technology solutions for companies like Staples, Capital One, Wells Fargo and GE Capital to drive sustainable gains. John earned an MBA from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and a BA in Economics from the University of Virginia.

    Chris Lynde is a veteran of the big data industry. Under his leadership, SaleScout has become a B2B sales and marketing solutions provider recognized for data verification and accuracy, and the preferred partner for CRM hygiene, contact optimization and targeted leads. Chris is a serial entrepreneur with 35 years of experience leading startups and large database marketing divisions within public companies, including Equifax, Experian, MDC Partners and EDS/Neodata.
  • Location data: The secret to really knowing your customer
    Location data: The secret to really knowing your customer David Bairstow, SVP Product Management, Skyhook Recorded: Oct 3 2018 60 mins
    Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

    From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

    Register for free now!

    During this webinar you’ll learn how to:
    * Boost engagement with location-based consumer insights and competitive intelligence
    * Gain insight into the behavioral patterns of customers and prospects
    * Apply the best use of location data for your business

    Speakers:
    * David Bairstow, SVP Product Management, Skyhook
    * Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook
  • ISM Webinar: Why Your Customer Sales Journey is Broken
    ISM Webinar: Why Your Customer Sales Journey is Broken ISM Champion - Nevil Tynemouth Recorded: Oct 2 2018 31 mins
    Key Takeaways:

    Let’s face it: There are many fragile – and oftentimes broken – moments in the customer journey.

    Departmental handoffs and changes in the channel, for instance, add complexity and threaten to derail purchases and sometimes harm loyalty.

    So how can you bridge those gaps and deliver the seamless experience your customers really want?

    Reasons to Attend:

    While the customer journey is fraught with troublesome grey areas, don’t fret. Focus on the following areas instead:

    -Awareness
    -Interest
    -Consideration
    -Action
    -Use
    -Advocacy

    This is based on our work on the psychology of consumer behaviour.

    The real customer journey, challenges you to see things from your clients and customers perspectives.

    We look at the emotional drivers and associations your consumers and potential consumers have.

    We will introduce you to the green line and what you need to do to put your customers in a positive emotional state and how this benefits your business.
  • The Impact of CRM in the Relationship Era
    The Impact of CRM in the Relationship Era Director of Demand Generation, ProsperWorks - Harvey Rañola Recorded: Oct 1 2018 29 mins
    If you’ve ever wondered about the return on your CRM investment, this webinar is for you. We’re taking a deep dive into the results from a recent survey and crunched the numbers to see how using a CRM has helped:

    • Reduce the number of hours spent on data entry per week
    • Improve team collaboration on closing deals
    • Decrease the time it takes to follow up with prospects and customers
    • Increase business revenue
    • And more...

    Watch the on demand webinar today and see how your business stacks up!
  • Leading Your Sales Team Past Fear of Rejection
    Leading Your Sales Team Past Fear of Rejection Andrea Waltz Recorded: Sep 27 2018 45 mins
    All salespeople, no matter the industry or organization, are challenged by rejection. As sales mangers and leaders, it is crucial to identify and solve these issues rather than ignore them. You will learn specific ways to manage and support your people - not to “survive” rejection - but to thrive in the face of it increasing their sales performance and motivation.
  • How to Extend Your Sales Team Without Hiring
    How to Extend Your Sales Team Without Hiring Josh Curcio COO/Partner Recorded: Sep 26 2018 43 mins
    - Learn where sales productivity and efficiencies are lost
    - Understand what makes an effective sales enablement strategy
    - Learn how to choose the right software to support a sales enablement strategy

    Get tips on how to fully adopt and implement this strategy
  • Sales Legends Series - An Interview with Tom Hopkins
    Sales Legends Series - An Interview with Tom Hopkins Deb Calvert with special guest Tom Hopkins Recorded: Sep 25 2018 45 mins
    Join Deb Calvert as she interviews Tom Hopkins Tom has earned the reputation of being America’s #1 “How-To” Sales Trainer. Over 5 million salespeople, entrepreneurs, and sales managers on 5 continents have benefited from his live training events.

    He perfected his selling skills during his 8-year real estate career in which he received numerous awards. In his last year selling real estate, he sold 365 homes – an average of one per day – something that was unheard of at the time and has rarely been matched.

    Since that time, he has developed and customized his proven-effective selling skills for over 350 companies. He has authored 20 books on the subjects of selling and success. Over 2.9 million copies of those books have been read by sales pros the world over. He is also the 2013 recipient of the Lifetime Achievement Award from the National Academy of Best-Selling Authors. And, he’s been acclaimed as the #1 Sales Guru 2 years in a row by Global Gurus.

    He has dedicated his life to helping sales and marketing professionals improve their communication skills and increase sales revenues.
  • More Meetings with Bigger Prospects: 3 Strategies to Access Larger Opportunities
    More Meetings with Bigger Prospects: 3 Strategies to Access Larger Opportunities Caryn Kopp, Chief Door Opener Recorded: Sep 25 2018 46 mins
    Leaders! Join Chief Door Opener, Caryn Kopp when she shares the secret sauce for landing meetings with larger prospects. You’ll learn:
    •Which prospects are exactly right for you
    •How to create the sales message that piques interest and gets you in
    •The tactics that Door Openers® use to get meetings others can’t
  • Selling from the Heart
    Selling from the Heart Deb Calvert with special guest Larry Levine Recorded: Sep 25 2018 44 mins
    Sales has changed in the last 30 years. Gone are the days of manipulative and pushy sales people who rely on charm to get sales. Selling from the Heart is the new economy, where relationships matter and old-school techniques just don’t work anymore.

    In this 45 minute webinar, we’ll discuss how to not only be yourself, but be your best self and succeed!

    Selling From The Heart is about becoming a true sales professional who takes responsibility for their results. They don’t blame others when things go wrong, they look inward and determine what they could have done to make the outcome better. It is not about blame but self-examination.

    You will learn….

    1.Why your value proposition is critical to opening up an effective business conversation.
    2.Why self-reflection is an important daily activity
    3.Why the best version of you is critical to your sales success
    4.Why understanding your value is a huge step in your sales success
    5.Why leading with heart will catapult you to success
  • ISM Webinar: How to create the self belief and confidence to sell brilliantly
    ISM Webinar: How to create the self belief and confidence to sell brilliantly Leigh Ashton Recorded: Sep 25 2018 28 mins
    Key Takeaways:

    This webinar is for you if you struggle with sales or specific sales activities and will open the door to understanding how you get in your own way of sales success...and how to develop a winning sales mindset that attracts success!

    Reasons to Attend:

    -Discover how your thoughts impact on your sales results
    -Learn how to identify your inner barriers...and how to eliminate them
    -Create your personal way of generating consistently great sales

    Many people feel uncomfortable selling. Part of it is to do with rejection – people saying “no” to you.

    Another part of it is to do with ethics – we don't want to be seen to be taking people's money!

    However, selling is not what it used to be.

    You can only succeed – in the long term - if you give value and help customers.
  • How to Retune Your Value Prop to Attract and Win YOUR Target Buyers
    How to Retune Your Value Prop to Attract and Win YOUR Target Buyers Alice Heiman, Founder & Chief Sales Officer w/special guests Liz Heiman & Lisa Dennis Recorded: Sep 24 2018 42 mins
    In this lively panel discussion, Lisa Dennis and Liz Heiman will discuss how to use a value proposition to propel your sales by:
    Knowing your buyers
    Understanding buyer objectives
    Personalizing to the buyer
    Finding true differentiators
    Putting your value prop into play
  • ISM Video: Ruta Misiunaite - Two sales promotions since joining the ISM
    ISM Video: Ruta Misiunaite - Two sales promotions since joining the ISM Institute of Sales Management Recorded: Sep 24 2018 4 mins
    The ISM is a not-for-profit membership organisation representing sales professionals in the UK and internationally. By supporting sales executives, managers and leaders in their careers, and by improving professional sales standards, we benefit our members, their organisations and, ultimately, the wider economy.

    We advance the reputation and effectiveness of our members by providing them with a range of benefits, including access to OFQUAL-recognised sales qualifications, professional networking opportunities, industry-leading awards, and practical information and advice.

    Whether you’re new to sales or an experienced professional, the ISM will support you throughout your sales career.

    •To Register to ISM Updates, click: https://bit.ly/2wIx066
    •To Register to ISM Webinars, click: https://bit.ly/2PYcDeh
    •For more information about the ISM, click: https://bit.ly/2LX3sYa
    •For more information about ISM Membership, click: https://bit.ly/2PC5KOv
    •For more information about ISM Qualifications, click: https://bit.ly/2wKpN5U
  • ISM Video: Stella Round - My department is accredited by the ISM
    ISM Video: Stella Round - My department is accredited by the ISM Institute of Sales Management Recorded: Sep 24 2018 10 mins
    The ISM is a not-for-profit membership organisation representing sales professionals in the UK and internationally. By supporting sales executives, managers and leaders in their careers, and by improving professional sales standards, we benefit our members, their organisations and, ultimately, the wider economy.

    We advance the reputation and effectiveness of our members by providing them with a range of benefits, including access to OFQUAL-recognised sales qualifications, professional networking opportunities, industry-leading awards, and practical information and advice.

    Whether you’re new to sales or an experienced professional, the ISM will support you throughout your sales career.

    •To Register to ISM Updates, click: https://bit.ly/2wIx066
    •To Register to ISM Webinars, click: https://bit.ly/2PYcDeh
    •For more information about the ISM, click: https://bit.ly/2LX3sYa
    •For more information about ISM Membership, click: https://bit.ly/2PC5KOv
    •For more information about ISM Qualifications, click: https://bit.ly/2wKpN5U
  • ISM Video: Paul Blair - My Biggest Challenges in Sales
    ISM Video: Paul Blair - My Biggest Challenges in Sales Institute of Sales Management Recorded: Sep 24 2018 5 mins
    The ISM is a not-for-profit membership organisation representing sales professionals in the UK and internationally. By supporting sales executives, managers and leaders in their careers, and by improving professional sales standards, we benefit our members, their organisations and, ultimately, the wider economy.

    We advance the reputation and effectiveness of our members by providing them with a range of benefits, including access to OFQUAL-recognised sales qualifications, professional networking opportunities, industry-leading awards, and practical information and advice.

    Whether you’re new to sales or an experienced professional, the ISM will support you throughout your sales career.

    •To Register to ISM Updates, click: https://bit.ly/2wIx066
    •To Register to ISM Webinars, click: https://bit.ly/2PYcDeh
    •For more information about the ISM, click: https://bit.ly/2LX3sYa
    •For more information about ISM Membership, click: https://bit.ly/2PC5KOv
    •For more information about ISM Qualifications, click: https://bit.ly/2wKpN5U
  • Why We Should Invest into the Business of Listening
    Why We Should Invest into the Business of Listening Deb Calvert and Dana Dupuis,CEO ECHO Listening Profile Recorded: Sep 21 2018 45 mins
    Everyone knows that Speaking + Listening = Communication, yet most of us put a much greater value and focus on speaking than we do listening. As sales professionals, this can be a costly decision.  
    Our guest, Dana Dupuis, owner of the ECHO Listening Profile, has spent decades building effective sales teams by teaching people the simple, yet difficult skill of listening.
    By attending this webinar, you’ll learn the four primary ways we listen, what your listening preference is and how to improve your listening habits.
  • ISM Video: Andy Matthews - Why I took an ISM Qualification
    ISM Video: Andy Matthews - Why I took an ISM Qualification Institute of Sales Management Recorded: Sep 21 2018 6 mins
    The ISM is a not-for-profit membership organisation representing sales professionals in the UK and internationally. By supporting sales executives, managers and leaders in their careers, and by improving professional sales standards, we benefit our members, their organisations and, ultimately, the wider economy.

    We advance the reputation and effectiveness of our members by providing them with a range of benefits, including access to OFQUAL-recognised sales qualifications, professional networking opportunities, industry-leading awards, and practical information and advice.

    Whether you’re new to sales or an experienced professional, the ISM will support you throughout your sales career.

    •To Register to ISM Updates, click: https://bit.ly/2wIx066
    •To Register to ISM Webinars, click: https://bit.ly/2PYcDeh
    •For more information about the ISM, click: https://bit.ly/2LX3sYa
    •For more information about ISM Membership, click: https://bit.ly/2PC5KOv
    •For more information about ISM Qualifications, click: https://bit.ly/2wKpN5U
  • How To Get More Customers
    How To Get More Customers Peter Strohkorb Recorded: Sep 11 2018 54 mins
    B2B Sales and Marketing Specialist Peter Strohkorb describes why and how every business now needs to apply push and pull selling techniques in order to win more customers.
    Peter will reveal the ten Action Items you need to have in place to be successful.
  • Help Your Prospects Love You Again Using Intent Data
    Help Your Prospects Love You Again Using Intent Data Mike Madden, Demand Generation Director, Marketo Recorded: Sep 6 2018 44 mins
    How do you identify who and when prospects are interested in your services. You probably have a database of thousands of ‘dead’ leads. How do you find those still interested in hearing from you and get them to love you (again) with content that’s relevant?

    Watch Bombora's Millie Resnick and Marketo’s Mike Madden, Director of Demand Generation, as they break down how intent data can help you find prospect love again among new and ‘dead’ leads, and prioritise them for sales.

    Get the inside scoop on the real results that Marketo has generated from campaigns that:

    - Reactivated previously un-engaged database leads
    - Prioritise the right leads and accounts for sales
    - Create an omnichannel brand experience across digital channels
  • Real World IoT Podcast | Ep. 19 | ft Sigfox | Cusp of the IoT
    Real World IoT Podcast | Ep. 19 | ft Sigfox | Cusp of the IoT 151 Advisors | Christian Olivier | Ken Briodagh Recorded: Sep 5 2018 32 mins
    On this week’s episode of the Real World IoT Podcast, host Ken Briodagh discusses where we are seeing growth in the IoT industry with President at Sigfox, Christian Olivier.
  • AI-Powered Opportunity Management from Aviso
    AI-Powered Opportunity Management from Aviso Michael Lock Recorded: Sep 5 2018 23 mins
    Aviso is announcing several new AI solutions that improve win rates and lead to more closed deals. Watch this webinar to learn how our customers are leveraging our 90% accurate AI-powered Win Scores and Insights to take control of pipeline and drive more revenue and better, more predictable outcomes.