The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.
Most sales people spend a disproportionate time selling to narrow segment of their market, while ignoring or struggling to engage with over 50% of potential buyers. Objective Based Selling presents a different way to look, engage and sell to often ignored segments, leaving money and success on the table.
Sales Managers are often unconscious about collateral damages to the business caused by their current management practices. Many of them cause actual. System Thinking helps to identify the causes for those collateral damages and to take corrective actions.
Are you truly making a positive difference in your workday, every day? Sales operations teams know very well what they do, but struggle to explain it to others. The best way to be effective as a sales operations team is to proactively identify the upcoming challenges in sales and put the fires out before they surface. You need to have access to critical insights.
Easy enough-right? Not really, there is always a challenge in balancing the resources between short-term tactical demand and longer term strategic initiatives.
Join guest speaker, Dana Therrien, Research Director of Sales Ops Strategies from Sirius Decisions and Christine Dorrion, VP of Global Sales and Channel Operations at CallidusCloud as they provide a deep dive into the challenges sales operations teams face every day by:
-Breaking down the tactical and strategic responsibilities of modern sales operations
-Advising you on how to categorize and invest in resources properly
-Providing a model that explains what sales operations actually does
Investing effectively for the best possible benefits and increasing return on investment creates competition among priorities for investment spend. Research shows that investment in SPM technology improves sales productivity and increases top line revenue, alleviating the competition between priorities. However, 85% of European companies still rely on manual, error-prone processes to manage sales performance. In this webinar we will set out the case for prioritising investment in SPM Technology, identifying the financial and non-financial benefits that SPM technology delivers.
Sales management experts Mike Weinberg and Steven Rosen are hosting a fireside chat providing their solutions and insights on the most challenging issues facing sales managers.
Expect an action-packed discussion, filled with bold, blunt and powerful sales management insights and stories, that will help you crush your sales numbers.
In this webinar noted analysts and channel experts, Tim Harmon, Managing Director of Nuvello, and Zift’s Chief Strategy Officer Laz Gonzalez, will provide actionable insight and best practices for aligning priorities to capture partner mindshare, drive breakthrough performance and ensure a stronger ROI with PRM (Professional Risk Manager).
Watch live and learn:
- How changes in the channel landscape have created higher demand for PRM
Why B2B channel organizations need PRM even if they already have CRM and/or SFA in place
- Key components and operational processes required to “start smart” with PRM
- Best practices for partner recruitment, onboarding, shortening time-to-revenue and measuring performance with PRM
- Why integration and prioritization matters when it comes to PRM and CMM
Forrester Research has said that we are living in the age of the customer, which means the balance of power has shifted to buyers. Buyers can gather a lot of data before talking to a salesperson but salespeople can still capitalize on opportunities to demonstrate credibility and value early in the decision-making process.
Sara Tatnall, Director of Marketing at PFL, will present three exciting account based marketing plays that grab attention and hold it. Get in-the-trenches tactics, not high-level strategy, that you can apply right now for your sales and marketing teams. She’ll also share real-world customer examples that drove incredible ROI and massive pipeline boosts.
Join this session to learn:
- ABM plays that work well for various target account segmentations
- Ideas for account and contact personalization across channels
- Tips for multi-channel execution and measurement
Your customers and prospects are busy people. Every week they are inundated with e-mails, phone calls and social media intrusions from companies pitching their solutions. How do you make sure your outreach stands out and leads to further engagement?
The sales and marketing teams who run the most successful cross-sell/up-sell and competitive takeaway campaigns do so my learning all they can about the technology their prospects use to run their business. This allows them to craft highly tailored messages that directly address the pain points prospects are having with their current tech stack, in a language that resonates and encourages follow up.
In this webinar we'll cover:
• Using targeted technographics to identify the right accounts to target for your cross-sell/up-sell and competitive takeaway campaigns, as well as your ABM programs
• Developing messages that are focused on what you know about your prospect’s tech stack
• Examples of what successful targeted messaging looks like
The presenter for this webinar is Mark Godley, the chief revenue officer for HG Data. Mark has held leadership positions at technology companies of all sizes, from pre-revenue to publicly traded. Mark is best known for driving revenue that significantly outpaces industry growth while rejecting the herd mentality.
No prospecting list? You can lose valuable prospecting time just building a list – then finding the elusive decision maker can take even more time. Discover 7 strategies you can use to uncover and build a list of the right decision makers to target your prospecting efforts and get higher response rates.
Sales teams focus on landing the initial deal. Customer retention becomes the responsibility of everyone else in the organization who was not part of that first sale. Discover how to leverage the value of post-sale support teams. Create customer experiences which contribute to customer success and customer retention.
Tablets are a perfect tool for facilitating customer conversations, however many reps are making costly mistakes when presenting content on mobile apps. The result is customer tune-out, confusion, and lost opportunities. Learn best practices for showcasing your products in a way that moves the sale forward!
Per CSO Insights’ 2017 Sales Manager Enablement Report: “Sales enablement is a growing trend, but sales performance is not improving... Clearly, something is missing.”
What’s missing is a logical, aligned, well-executed Systems Approach to Sales.
In this BrightTALK Sales Summit webinar, sales transformation expert Mike Kunkle will share 4 sales systems that can solve 80% or more of your sales enablement challenges and radically transform your company’s sales results.
Join Mike -- where your questions are welcomed and expected -- and learn how you can be a Sales Transformation Hero at your company.
Senior Sales Leaders, Sales Managers and Account Managers will all learn about:
The power of a pro-active account management approach
How to gain access to executive sponsors
Tips to differentiate your company
Three must have account management structures
How to set up client meetings for success
Champions and their role in your achievement
Attracting, landing and growing big accounts is both an art and a science. Many sales people aspire to big deal closer or rainmaker status but only a few get there. This panel dives into the strategies, attitudes, processes and behaviors needed to succeed in this specialized and highly rewarding sales discipline.
In selling, is it better to accentuate the negative or the positive? Short answer: it depends. Different people react differently to how they perceive the decision—and sales pros who know the difference can pump up their win rate and avoid leaving money on the table.
While traditionally sales enablement organizations have focused on developing the Seller, few have an answer for how to best enable the Manager.
Consider this from CSO Insights: Organizations that invest in manager effectiveness programs achieve 107% revenue attainment versus 88% for those that don’t. That’s a top-line difference of $1.4M for the average 6-person team carrying $1M in quota per rep. It’s also the difference between making and missing the number.
So what is a manager effectiveness program? Join me as I share what we learned in a workshop event held with 10 senior sales leaders. We’ll dive into the two key pillars identified as crucial to manager effectiveness:
1. Move management processes from ad-hoc to formal
2. Develop front line managers as coaches
And explore the specific processes identified as making the biggest top-line difference.
Rob Pinna, Chief Product Officer, CommercialTribe
With 30 years of experience in enterprise software, Rob’s passion is solving challenging business problems through customer validation and a lean startup model. He is responsible for leading CommercialTribe’s product and marketing strategies.
Leadership isn't the same as management. If you are a Sales Manager, Director or VP, tune in to learn the differences and how you can make a much bigger impact when you demonstrate strong leadership of people AND solid management of the sales function.
Effective sales managers don’t really manage. They lead and coach their team members. While they must have an understanding of sales processes, they also should have a keen sense of what makes a good salesperson tick. Ken Thoreson, and Suzanne Paling join moderator Diane Helbig for an engaging conversation around this important topic. From affecting change to using tools and systems to the value of analytics, our experts will give you ideas you can take back into your business today!
Getting your prospect to pick up the phone is more challenging today. Learn what you can say to get a prospect to pick up the phone or return your call. Ask the questions that guide your customer to understand why he should buy from you now.
Early attrition and long ramp times are signs that inside sales training might not be working. Learn the top reasons that training for inside sales fails and not just what you can do to fix it – but how you can quickly supercharge it to cut time to quota in half.
Sales coaching can have a dramatic impact on win rates and quota attainment, yet many companies still aren’t providing the coaching reps need to improve sales readiness and close more business.
That’s why sales organizations are turning to coaching technology to help reinforce training and ensure mastery of the skills reps need to succeed. The question is: What does the right sales coaching technology look like?
Join Brainshark’s Jim Ninivaggi for a deep dive into the challenges and value of B2B sales coaching, with advice for identifying the right solution in this relatively new arena of sales technology.
Whether you are a startup, small business, or enterprise, no one can afford to get inside sales wrong. What should the strategy include? How will you track progress and measure success? How do you develop the team? Hear what’s working direct from the front lines on this interactive panel discussion.
Just as athletes can improve athletic performance, all of us can improve our problem-solving skills. These seven skills will help you help your clients identify their challenges more clearly and co-create profitable solutions. No matter what your starting point, you will perform better by applying these skills.
The Operational Value Chain is collection of the seven core processes or phases that make up the very heart of what SYKES does as a business. It’s the operational part of the business, where SYKES delivers for clients and customers, divided into seven segments: Talent Acquisition, Talent Development, Transaction Handling, Coaching & Engagement, Workforce Management, Risk Management, and Continuous Improvement. There are three elements to the strategic phase to make sure we deliver on the Operational Value Chain: Human Capital (Do we have the right people in the right roles?), Information Capital (Do we have the right tools and technology to be effective?), and Organizational Capital (Do we have the right forums and communication to be effective?).
You want to fully leverage your results with Microsoft Dynamics. Below are 5 common questions asked by Microsoft Dynamics administrators--If any of these topics are on your mind, you won't want to miss this webinar.
How can I...
- Log all my activity without the manual data-entry?
- Increase the quantity and quality of CRM-logged prospect activities?
- Really tell if this forecasted deal will close?
- Clearly see where my reps need coaching?
- Get my reps to see Dynamics as a must-have for their success?
ClearSlide for Microsoft Dynamics is the answer to these questions, transforming Microsoft Dynamics into the system of engagement that guides and records every prospect interaction. In this webinar, you’ll see ClearSlide for Microsoft Dynamics in action.
Stop throwing your profits away! You can make a lot more money by simply discounting less and charging more. Don’t think you can? Just wait—immediately after this revealing presentation you’ll be raising your prices and reaping the rewards!
In this webinar for sales and marketing, join us for a discussion on the steps you should consider to implement the new B2B Next Generation Demand Waterfall® that Kerry Cunningham and Terry Flaherty covered in this year’s SiriusDecisions Summit keynote.
• How to identify Total Addressable Market
• How to find Total Addressable Market Now (TAMnow®)
•How to execute on a TAM NOW, account-centric approach to demand creation; full funnel activation from brand to demand to closed-won
• How to measure the success of your TAM NOW full-funnel activation strategy
• How to use this approach to build trust, efficiency, and improved metrics across sales and marketing
We will cover these topics while referencing examples of organizations who are aligning their demand centers and sales teams to this approach such as Cisco, Netsuite, PGi, Arkadin, Panasas, Lenovo, Dell, Box, Qlik and others who have implemented the Next-Generation Demand Waterfall and witnessed success across the entire funnel, including increased pipeline, optimized spend, higher win rates, larger average deal sizes and improved campaign efficiency.
• PGi: witnessed a 58% faster time to close, lift in win rates and 4x the average deal size
• Dell: saw a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes, and a 12x return in media spend
• Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline that three other intent vendors combined
Learn how to align emerging channel technology with proven channel best practices to support program growth, partner engagement and ROI. Channel experts Maria Chien, Service Director, Channel Marketing Strategies for SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift Solutions, detail:
• The top 5 priorities for channel marketing leaders
• Aligning channel marketing efforts with corporate goals
• Best practices for demand creation, partner enablement and functional development
• How to solve integration challenges undermining channel program success
Most sales teams are incorporating social selling into their overall selling process. The challenge for Sales and Marketing leaders is that empowering the organization for social selling is not a quick-fix or one-time training exercise. Teams that are successful define processes, establish consistent messaging, provide coaching, and measure program success.
This impactful webinar features ClearSlide Sr. Director of Partner Alliances Chris Badger and FRONTLINE Selling EVP Kevin O’Nell. Both have helped developed successful social selling programs for a variety of organizations. Chris and Kevin will share best practice examples to establish social selling as an integral part of your company’s sales efforts.
In this webinar we’ll cover:
* The “nuts and bolts” needed to implement social selling
* How to establish appropriate social selling KPIs
* The best ways to reinforce (and coach) social selling activity
* Ways for marketing teams to establish guidelines and play an ongoing role
Zift Solutions and Oracle Marketing Cloud are proud to bring together some of the brightest minds in marketing automation and channel marketing and management (CMM) to discuss how different platforms and practices can work together to help drive revenue for both direct and indirect sales and marketing organizations.
In this webinar, the all-star panel will discuss:
• Why is partner adoption such a problem in the channel, and what can we learn from direct to consumer marketing?
• How does concierge offerings factor into the CMM process and what are some best practices when working with channel organizations?
• What are real, actionable steps you can take when working with channel partners who are less marketing savvy?
• How to support both high touch and low touch channel partners (while keeping your sanity)
• Getting the most out of your unique partner ecosystem including exclusive and non-exclusive partners or dealers
Buyer research tells us precisely what buyers want. Employee engagement studies clearly indicate what employees are looking for. The evidence is indisputable... But Sales Managers are mired in reports and forecasts and updates that force them to do just the opposite of what buyers and sales pros need from them. Join me to get the business case for putting people before paperwork on the job.
Are you frustrated with your sales results, even though you have put a lot of time, money and effort, your heart and soul into growing your revenue? Looking to grow your sales, quickly and effectively, but also prevent buyer’s remorse and keep your clients loyal?
This webinar will help you identify new ways (that you can start using right away!) to find, engage, win and keep new clients.
Here's what you will discover:
1.FIND: How to find new clients who are in the market today
2.ENGAGE: How to connect with them instantly and engage into a dialogue
3.WIN: How to remove any resistance and win new clients
4.KEEP: How to prevent buyer’s remorse and keep your clients loyal
Don't make a decision and budget for sales training in 2018 before listening in to hear what NOT to do in preparing and delivering sales training in your organization. Avoid costly mistakes, wasted selling time and poor ROI. You'll receive a checklist to evaluate sales training programs and sales trainers, along with a list of the most common mistakes sales organizations make.
In Miller Heiman Group’s CSO Insights latest Sales Performance Optimization Study, on average, only 57% of reps make quota. If you could ask a few insightful questions proven to fill your pipeline with quality deals, would that be a good use of your time? Join Janice Mars, Principal and Founder of SalesLatitude and Shawn Sandy, Chief Revenue Officer of The Selling Agency for a fun and action-packed 45 minutes on how to crush your quota and make more money.
As a Sales Manager, you can make an even bigger impact when you learn how to cross-apply your selling skills. Needs assessment, proposing solutions and overcoming objections are all a part of sales coaching, too, so you've got a fine foundation to build on. It's simply a matter of shifting your delivery to meet the needs of your new customer (the salesperson!). Join me to find out how to make the shift that will make an even bigger impact on sales.
Sales Managers get pulled in many different directions. Some respond by aligning themselves with upper management. Others take on the role of the sellers' champion. Some groups of Sales Managers band together to experience strength in numbers. The truth is, effective Sales Managers learn to represent and satisfy all their constituent groups. By doing so, they bridge the gaps and keep the sales operation running smoothly and in alignment with company goals. In this workshop, we'll identify the tell-tale signs of Sales Managers widening the gap and provide strategies for enabling them to be bridge-builders instead.
Sales Managers manage sales... So who leads salespeople? Sadly, in many sales organizations, the answer is no one. But when a Sales Manager focuses on leading and developing and ennobling sellers, there is a profound impact on employee engagement, retention, sales productivity, customer satisfaction and both top line and bottom line results.