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Sales Strategy

  • Harnessing the Power of the Clinical Data Avalanche
    Harnessing the Power of the Clinical Data Avalanche
    SciMar ONE, LLC Live 60 mins
    There is new lexicon for an old scientific challenge. The World Health Organization (WHO) has named the overabundance of COVID-19 information the “infodemic.” While COVID-19 has highlighted the challenge of identifying, aggregating and analyzing validated clinical data to fight diseases; other scientifically complicated diseases with large patient populations have the same challenge. Diseases meeting these criteria are referred to as emerging diseases, because while they may not be new, the science has evolved, and their markets are projected to emerge.

    In this webinar you will learn:

    - Discuss the data avalanche and its impact on the healthcare industry today.
    - Explain the utility of different clinical data types by various stakeholders in healthcare.
    - Determine challenges of culling the data avalanche quickly and efficiently.
    - Discuss potential pros and cons of data sharing amongst stakeholders.
  • Back to basics - learn how to find, win and keep customers in the next normal
    Back to basics - learn how to find, win and keep customers in the next normal
    Áine Corcoran, Regional Vice President - Startups UK, Salesforce Kevin Martin, Solution Engineer, Salesforce Recorded: Nov 23 2020 47 mins
    On-Demand Webinar
    Are you an SME who’s way of working has radically changed in recent months but now you want to get back on the path to growth? After spending much of this year on survival mode, it's never been a more important time to get back to basics to build security, future-proof your business model and be ready for growth in the next normal.
  • Think CX Series: Using Data to Create Great Customer Experiences
    Think CX Series: Using Data to Create Great Customer Experiences
    Veronika Sonsev, CommerceNext; Ben Labay, CXL Agency; Kash Bennett, Evolv Technologies Recorded: Nov 20 2020 58 mins
    57% of customers say they’ve stopped buying from a company due to a bad customer experience. Failing to leverage the right data is partially to blame. What’s the best way to use data to create stellar customer experiences?

    Watch this discussion to learn:

    * How to break down data silos and increase collaboration, especially as more teams work remotely
    * What data sources to combine to gain new insights
    * How to improve the visibility of disparate data and make data more actionable
  • Effectively Selling to the C-Suite
    Effectively Selling to the C-Suite
    Steve Bistritz, The Selling to Senior Executives Expert Recorded: Nov 19 2020 47 mins
    The first edition of Selling to the C-Suite was an instant classic. Based on 10 years of empirical research with more than 500 global CXO-level executives who were asked about their relationships with professional salespeople, it revealed why some salespeople gain trusted advisor status while others get the ejector seat. The first edition became a sales best-seller and has already had a major impact on the sales profession.

    Now fully revised and updated, the second edition of the book explains how the impact of online tools and social media are revolutionizing the way executives buy, and how you can successfully sell to them

    This webinar will also explore what else senior executives told us about their relationships with professional salespeople, including how salespeople should align with the relevant executive to win those critical key deals.

    Many of the concepts and models in the book have already been field-tested with a sales training workshop that was developed several years in advance of the book. In fact, many of the graphics within the book were extracted from that workshop.

    You will learn how to:

    1.Identify and align with the relevant executive for your sales opportunity
    2.Optimize your connections to executives, using simple LinkedIn techniques
    3.Expand relationships without jeopardizing relationships with irrelevant executives
    4.Establish credibility with executives, so as to get continued access to them
  • Inbound Lead Conversion Strategies: 5 Strategies You Can Implement Today
    Inbound Lead Conversion Strategies: 5 Strategies You Can Implement Today
    Jason Oakley, Director of Product Marketing, Kaylee Edmondson, Director of Demand Gen, Dan Cmejla, Community & Partnerships Recorded: Nov 19 2020 48 mins
    Inbound lead conversion is arguably the most important component of inbound marketing. After all, it doesn’t matter how many leads you generate or how efficient your inbound marketing methodology is if you can’t actually convert leads into customers.

    It’s where action turns into revenue.

    There are numerous features that factor into your inbound lead conversion rate -- everything from web design and navigation to the checkout process. But at the end of the day, implementing the right inbound lead conversion strategies for your business is what’s most important.

    In this webinar, we’ll take an in-depth look at 5 inbound lead conversion strategies we’ve personally tried to help you master this aspect of inbound marketing. That way, you’ll know what to focus on and which tactics might be most effective for turning your own leads into customers.
  • Digital Delivered: Building Channel/Partner Programs That Work
    Digital Delivered: Building Channel/Partner Programs That Work
    Momenta & Lynx Software Technologies Recorded: Nov 19 2020 58 mins
    A strong go-to-market strategy is a company’s cornerstone for future sustainability. Knowing that, it comes as no surprise that a top priority for decision-makers and sales leadership is to strengthen their go-to-market strategy with a vibrant partner channel ecosystem.

    There are various ways on how this can be approached, but choices made now can strengthen your company’s competitive position when the crisis subsides.

    Join Momenta’s Strategy Partners and their guest, Keith Shea, Advisor Corporate Development from Lynx Software Technologies as they discuss the best practices for successfully creating and executing a partner and channel strategy program for Digital Industry.

    During this webinar we will be discussing:

    · Top five reasons partner strategies fail
    · Key questions to consider when creating a Partner/Channel GTM strategy
    · Best practices in assessing and testing a Partner/Channel GTM strategy
    · Overcoming Partner/Channel GTM execution challenges
  • Virtual Solution Presentation Strategies for Professional Services
    Virtual Solution Presentation Strategies for Professional Services
    Amy Franko, The Strategic Sales Expert Recorded: Nov 19 2020 61 mins
    How you present your firm’s solutions to your prospect or client is one your best opportunities to differentiate your firm.

    You’ve done the hard work of designing a proposal to deliver on the outcomes they’re looking to accomplish. Don’t leave your proposal presentation to chance, especially with the additional complexity of virtual selling environments.

    In this talk, Amy Franko offers presentation strategies to help you master virtual sales environments. They can be used in a variety of situations, ranging from the informal sales conversation to the formal RFP pursuit. These are the same strategies she uses to win new business and grow long-term clients.

    You will learn:

    1. How to ensure you have the right decision makers “in the virtual room”
    2. Practical strategies to create standout presentations, specific to virtual environments
    3. Creating momentum after the presentation to accelerate the closing process
  • What Good Will Come From 2020? Wake Up & Get Online!
    What Good Will Come From 2020? Wake Up & Get Online!
    Chad Burmeister, the AI for Sales Expert and Steve Brown Recorded: Nov 19 2020 35 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Steve Brown about the imperative of what it means to take your business online in 2020 and beyond.

    You will learn:
    1. The change experienced in 2020 was the compelling event to move online
    2. What is a “Zoom first strategy”
    3. Transformation – what changes after 2020, forever?
  • Think CX: Why are companies like Best Buy and Verizon so successful in 2020?
    Think CX: Why are companies like Best Buy and Verizon so successful in 2020?
    Sam Nazari, Evolv; Brian Poe, Evolv Recorded: Nov 18 2020 33 mins
    2020 has been a trying year but some companies have experienced record growth by focusing on their digital customer experience. They prioritized their innovation on delighting customers and creating frictionless experiences. Two of Evolv’s experts will provide thoughts on what has made these companies so successful.

    In this 30-minute webinar, you’ll learn:

    * The difference between testing and optimizing
    * How to plan an effective customer experience strategy
    * A deep dive into several companies who are doing it well and why
  • AI for Sales Compensation and the Impact of Covid on Compensation
    AI for Sales Compensation and the Impact of Covid on Compensation
    Chad Burmeister, the AI for Sales Expert and Michelle Seger Recorded: Nov 18 2020 53 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, will talk with Michelle Seger about their where AI for Sales is being leveraged in the sales process after collaborating with hundreds of sales leaders.

    You will learn:
    1. How AI is being used in Sales Compensation
    2. Compensation philosophy
    3. The impact of Covid on the growth inside sales
  • Managing Sales Opportunities: New Approaches for Today’s Selling Environment
    Managing Sales Opportunities: New Approaches for Today’s Selling Environment
    Steve Bistritz, The Selling to Senior Executives Expert Recorded: Nov 17 2020 49 mins
    As a sales leader you rely on your forecast data to be accurate. As a salesperson you feel providing sales data doesn’t help you sell, and is extra “paperwork.” As a result, the forecast data is typically incomplete, inaccurate, or irrelevant.

    What if you had an opportunity management process that salespeople knew would help them sell and enticed them to provide accurate information for their own benefit, while also providing sales management the data they need in the process?

    In this webinar we’ll present an opportunity management process that salespeople embrace because it helps them close deals and also provides sales managers the information they need to drive the process.

    Some of the concepts and models discussed in the webinar were extracted from the 2nd edition of the best-selling sales book, Selling to the C-Suite, and those same concepts have already been field-tested with a sales training workshop that was developed several years in advance of the book.

    You will learn how to:

    1. Quickly and effectively assess the status of each sales opportunity
    2. Shorten sales cycles and dramatically impact the outcome of critical sales campaigns
    3. Improve your ability to forecast deals with a higher level of confidence
    4. Communicate the status of sales opportunities to others in the sales organization
  • Tech Tuesdays Episode 3: The Big Shift In IT Asset Management
    Tech Tuesdays Episode 3: The Big Shift In IT Asset Management
    Joy Su, Senior Director of Product Marketing, Freshworks | Jason Lomax VP, Global Customer Support, Device42 Recorded: Nov 17 2020 17 mins
    The sudden shift to remote work has obliged 100% of employees to work from home. As flexibility & access become the game's name, learn how the cloud can help you win at it.

    In this session, we discuss the big shift in IT asset management courtesy, remote work.
    Key themes:
    1. The big shift and the challenges
    2. Devices that employees took home
    3. Huge number of unused devices in the office
  • Using Video Effectively in Virtual Selling
    Using Video Effectively in Virtual Selling
    Chad Burmeister, the AI for Sales Expert and Julie Hansen Recorded: Nov 17 2020 23 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Julie Hansen about her background in sales and acting, and how to use video effectively in a virtual world

    You will learn:
    1. Lessons learned from acting
    2. How to leverage video effectively in sales
    3. Video is no longer optional, learn why
  • Fire up growth in communications by boosting sales and customer satisfaction
    Fire up growth in communications by boosting sales and customer satisfaction
    Kerry Small, Global Commercial & Operations Director, Vodafone Business * James Eibisch, Research Director, IDC * Vicky Ni Recorded: Nov 17 2020 28 mins
    Telecom providers are rethinking investment plans to rapidly accelerate plans to grow revenue, transform the customer experience and enable agile operations in a more versatile and ever changing ecosystem. Yet many find themselves constrained by siloed legacy systems.
    Join this session to hear from Vodafone Business on how they instilled smarter sales processes and richer customer insights, ultimately enabling them to unlock new revenue growth, improve business agility and grow customer value.
    You will learn:

    * How to achieve a 360-degree view of every customer
    * Increase customer loyalty and value
    * How brands like Vodafone are using data to adjust strategies, measure effectiveness and improve ROI
    * How the Salesforce Customer 360 works for Telecom providers to drive a more customer-centric business.
  • Quick Start Contact Centre Augmentation with Conversational AI and CPaaS
    Quick Start Contact Centre Augmentation with Conversational AI and CPaaS
    Chris Tew, Alexander Hoffmann (Artificial Solutions) & Carl Borchardt (Vonage). Recorded: Nov 17 2020 48 mins
    9:30 am IST/1:00 pm JPT/3:00 pm AEDT

    The world has changed, and we are now living in what can be called the “new normal.” Looking to the future, we can already see the effects of the pandemic as pivotal for advances in digital transformation. Enterprise leaders understand the importance of omnichannel customer service. Their customers expect seamless interactions, regardless of the various channels or devices they choose, and they want to get their issues solved fast with little or no wait time.

    Pairing scalable communications platforms [CPaaS] with powerful Conversational AI [CAI] in an integrated bundle, “CPaaS Quickstart” is an agile way to deflect inbound call volumes, allowing you to adapt and align with whatever comes next, by creating efficient and capable bots that help your call centre.

    Join Chris Tew and Alexander Hoffmann from Artificial Solutions, and Carl Borchardt from Vonage, to understand what you need to make a CpaaS quickstart project a success and how the choice of provider is critical to start delivering value fast.

    Take advantage of their expertise and make sure you join us for the live interactive Q&A session at the end of the webinar, where Chris, Alex and Carl will be able to answer your questions.

    When registering for this webinar you are accepting to share your contact details with both Artificial Solutions and Vonage, for event reminders, follow-up and to receive marketing information about our products and services.
  • Meet the Young CEOs: What it takes to be a Youth Entrepreneur
    Meet the Young CEOs: What it takes to be a Youth Entrepreneur
    Grace Swan Recorded: Nov 14 2020 45 mins
    Be inspired by youth entrepreneurs from Washington State!
    Whether it is making candles, or painting on canvases, there are many ways youth have turned their talent into a business!
    On November 14th 2020, entrepreneurs from the Seattle ActOn Children's Fair will speak on a panel to discuss what it is like being a youth entrepreneur. The topics being discussed will cover a variety of areas, such as: how they created a brand, their biggest challenges, and what advice they have for other prospective youth who want to create their own business! There will also be an adult speaker, Leah Remillét, Founder of THE CEO KID— a business course made just for kids.

    The goal for the talk is to bring light to teaching kids about becoming youth entrepreneurs while helping parents and adults understand the benefits of supporting entrepreneurship in children.
  • Changing Channels: How the Right Cross-Channel Mix Makes Every Marketing Dollar
    Changing Channels: How the Right Cross-Channel Mix Makes Every Marketing Dollar
    Mike Madden, Director of Commercial Demand Generation for Adobe Experience Cloud Recorded: Nov 13 2020 38 mins
    Watch our webinar, Changing Channels: How the Right Cross-Channel Mix Makes Every Marketing Dollar Go Further.

    Featured speaker Mike Madden, Director of Commercial Demand Generation for Adobe Experience Cloud, discusses how to create a more proven, more personalized, and more profitable path to purchase.

    In this webinar, you will:

    Discover how to measure performance beyond engagement metrics, to understand if and how your campaigns are generating revenue

    Improve your coordination efforts across channels, so that your customers receive a cohesively branded and personalized experience that can accelerate their journey

    Find out how to choose the right mix of channels for your business, and how to create the right content for those channels that aligns with the customer’s stage in the buying process
  • Converting Transactional to Subscription Revenue
    Converting Transactional to Subscription Revenue
    Aaron Casanova, Alison Turner Telles, Kevin McKeown Recorded: Nov 12 2020 26 mins
    Aligning Marketing, Sales, and Customer Success to support the customer journey and revenue growth from transactional/self-service to subscription/sales-assisted
  • Managing a Sales Team- Your Reps Are Your Customers
    Managing a Sales Team- Your Reps Are Your Customers
    Jeff Bajorek, The Fundamentals/Principles Expert and guest, Christie Walters Recorded: Nov 12 2020 40 mins
    Jeff and special guest Christie Walters talk about leading a sales team in today’s selling environment

    You will learn:
    1. Discussing sales management techniques from the standpoint of micromanagement versus a hands off approach.
    2. How to hold your team accountable as a leader
    3. Understanding and working with the individual people on your team as a manager
  • How to Build Rapport and Connect with Customers on Video Sales Calls
    How to Build Rapport and Connect with Customers on Video Sales Calls
    Julie Hansen, The Sales Presentation Expert Recorded: Nov 12 2020 47 mins
    The days of meeting customers over coffee or at a networking events are on an indefinite hold. They’ve been replaced by brief, awkward video sales calls that seem to magnify the distance between buyer and seller. Is building rapport on video sales calls even possible? In this session, Selling On-Camera expert Julie Hansen shares how you can overcome the barriers to building rapport and connecting with customers on video by taking specific steps to adapt this important part of the sales process to the virtual world.

    You will learn:.

    1. The number one rapport-builder on video
    2. How to make your customer feel heard
    3. Rapport Ruiners to eliminate
    4. How to leverage the intimacy of WFH
    5. How to build rapport before and after your video call
  • Digital & Virtual Transformation Done Right
    Digital & Virtual Transformation Done Right
    Chad Burmeister, the AI for Sales Expert and Douglas Hall Recorded: Nov 12 2020 29 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Douglas Hall about Digital and Virtual Transformation done right.

    You will learn:
    1 A new way to look at Digital and Virtual Transformation
    2. What are the resources available to help – hint: Douglas Hall rocks!
    3 What does “extreme ADHD” have to do with your success?
  • Using Virtual & Hybrid Events as a Growth Factor for B2B Communities
    Using Virtual & Hybrid Events as a Growth Factor for B2B Communities
    Vanessa Lovatt (Glisser), Ricardo Molina (BrightBull) Recorded: Nov 11 2020 38 mins
    With over a decade of experience using events to develop and grow B2B communities, Ricardo Molina (Founder, BrightBull) has turned his hand to virtual events in a big way this year.

    In this quick chat, Ricardo will share what virtual event success stories he’s seen in the community-based sector and what’s made him feel excited about the potential of virtual events both now and in the future.

    We’ll talk speed of change, event goals, event redesign, and bringing event teams on this event evolution. We’ll also dip into some of the potential pitfalls and things to avoid in your next virtual event.

    We will finish with Ricardo’s forecast for the future of virtual and hybrid events in the B2B communities world.

    Learn more about Glisser at: https://info.glisser.com/brighttalk
  • Learn how to find, win and keep customers in the next normal.
    Learn how to find, win and keep customers in the next normal.
    Nick Harris, SME Senior Sales Manager Ireland at Salesforce Stephen Byrne, Senior Solution Engineer at Salesforce Recorded: Nov 11 2020 42 mins
    Are you an Irish SME who’s way of working has radically changed in recent months but now you want to get back to basics to build security and get back on a the path to growth.
  • Tech Tuesdays Episode 2: Right-Size AI For IT Service Management
    Tech Tuesdays Episode 2: Right-Size AI For IT Service Management
    Joy Su, Senior Director of Product Marketing, Freshworks | Chad Haftorson, Senior Director of Product Management, Freshworks Recorded: Nov 10 2020 17 mins
    Right-Size AI For IT Service Management

    According to Gartner, there is a 270% increase in the number of enterprises implementing AI in the last four years.

    In this session, we separate real from the hype when it comes to AI in ITSM.
    Key themes:
    1. Right-sizing the employee experience with AI
    2. Current trends
    3. Optimize employee experience with AI
  • Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Gene
    Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Gene
    Hayley Ferrante Recorded: Nov 6 2020 40 mins
    n an ever-changing environment, revamping traditional email marketing is more important and more difficult than ever. Changing up email copy and using personalized subject lines just won’t cut it anymore. It's time to reimagine email and engage with your audience in a way you never have before - with trigger campaigns based on engagement.

    Watch Hayley Ferrante for her webinar, Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Generating Machine, where she will dive into how you can level up your email game and stand out from the crowd.

    You'll learn:

    How traditional engagement programs still work, but only to an extent
    How to listen to your audience and automate triggered campaigns
    Why token personalization is important, but not advanced enough
  • Future Proof: How to Create a Lead Scoring Model That Scales
    Future Proof: How to Create a Lead Scoring Model That Scales
    Kylie Alexander Nov 24 2020 2:30 pm UTC 47 mins
    With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.

    Watch Kylie Alexander, Marketing Operations Manager and lead scoring expert, share how you can create a lead scoring model that will scale with your business.

    You'll learn:

    How to partner with the right stakeholders to make decisions that are aligned across the business

    Lessons the Marketo Engage operations team has learned so you don't make the same mistakes

    How to plan for a scoring model that will scale
  • Data Driven Marketing - The Trust Factor Replaces The Price Facto
    Data Driven Marketing - The Trust Factor Replaces The Price Facto
    Chad Burmeister, The AI for Sales Expert and guest, Eric Dreshfield Nov 24 2020 4:00 pm UTC 25 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Eric Dreshfield, Sr. Partner Marketing Manager at ActiveCampaign.

    You will learn:
    1)Why the trust factor has replaced the price factor
    2)How companies leverage automation and technology to build trust
    3)The future of AI in Sales & Marketing
  • The Future of Martech, powered by artificial intelligence
    The Future of Martech, powered by artificial intelligence
    Chad Burmeister, the AI for Sales Expert and John Turns Nov 24 2020 5:00 pm UTC 33 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with John Turns, Vice President of Strategy about the future of marketing technology (Martech) and the role of artificial intelligence.

    You will learn:
    1. How to enhance LinkedIn outreach with emojis and personalization to drive connection
    2. The changeover from tactical marketing to overwhelming the customer across all of their different devices and experiences
    3. The future of marketing – attention and engagement, AI can power these external tools like augmented reality
  • Tech Tuesdays Episode 4: How IT Teams Can Make 'Return-To-Work' Safer & Better
    Tech Tuesdays Episode 4: How IT Teams Can Make 'Return-To-Work' Safer & Better
    Joy Su, Senior Director of Product Marketing, Freshworks | Nicholas Jager Director, Digital Technology & Cloud, itSMF USA Nov 24 2020 5:00 pm UTC 20 mins
    Uncertain about returning to work? In this session, we discuss a three-prong approach that IT teams can take to ensure a safer and superior return-to-work experience.
    Key themes:
    1. The workplace limbo
    2. Three-fold thought to return to work
    3. Technology solutions to consider
  • 1-2-3 clicks: Optimized checkout experience boosting your conversion rates
    1-2-3 clicks: Optimized checkout experience boosting your conversion rates
    Jukka Yliuntinen, Head of Digital Solutions for Financial Institutions Nov 24 2020 11:00 pm UTC 14 mins
    With shopping shifting from brick-and-mortar to online, the amount of payment frauds have increased. For customers, updating and handling payment credentials and personal data at the checkout can be a real conversion killer. For online merchants, storing this type of data opens up for great risks if data breaches occur. With card-on-file tokenization, the customer can pay frictionless without having to worry about where sensitive credentals are stored, or have to update expiring card data. For online merchants, no payment data is stored making the checkout process not only more secure but also quicker.
    In this talk, our digital payment champions Jukka Yliuntinen and Dietmar Maierhöfer will take you behind the scenes and give insights in how this is done.
  • Reflect, Reset & Return to Growth
    Reflect, Reset & Return to Growth
    Samantha Whitmore, Regional Vice President of Mid-Market UK Salesforce Emmet Furlong , Senior Solution Engineer at Salesforc Nov 25 2020 2:00 pm UTC 40 mins
    Mid-size businesses are in a particularly challenging position right now. For much of this year it has been about survival and looking at the long term impact of the pandemic on your business. This webinar aims to guide you and your teams through this challenging times. It is time to help you reflect, reset and return to growth.
  • Think CX Series: Catalyzing Your Digital Transformation
    Think CX Series: Catalyzing Your Digital Transformation
    Ning Gao | Digital Experience Optimization & Personalization, Verizon Consumer Group, Milton Pappas | Former Chief Digital Of Nov 26 2020 5:30 pm UTC 59 mins
    Building a modern-day digital operation is easier said than done. That’s why we’ve called in the experts to talk about all things digital transformation. Hear from three leaders who have led digital optimization projects at companies like Verizon Wireless, Saks Fifth Avenue, Toys “R” Us, Gilt, and Best Buy.

    You’ll learn:

    - How to create processes that will enable you to meet customers’ demands in real-time
    - Why companies need to look at culture, technology, and talent in their quest to digitally transform
    - How experimentation (beyond just A/B testing) can help you fuel digital growth
    - Why the consumer and their journey need to be at the center of your digital strategy
    - How to push the boundaries of marketing fundamentals as things become more digital
  • Refresh: How Freshservice has helped Stitch Fix in its journey
    Refresh: How Freshservice has helped Stitch Fix in its journey
    Ravindra Sunku - Director of IT, Stitch Fix | Miguel Adao - Head of Marketing, North America, Freshworks Nov 29 2020 7:00 pm UTC 15 mins
    Session abstract:
    Join this session to get insights on
    1) How Freshservice won the right to become Stitch Fix's ITSM solution a few years ago.
    2) Why Stitch chose Freshservice to be the important building block of their vision for the IT department.
    3) And, how Freshservice is supporting/enabling several different functions, including Facilities, HR, Security/Incident Management, Vendor Reviews, Engineering etc.
  • Marketing Attribution: The Journey from Cost Center to Cash Cow
    Marketing Attribution: The Journey from Cost Center to Cash Cow
    Andy Schneider Nov 30 2020 10:30 am UTC 21 mins
    Watch Adobe’s webinar, Marketing Attribution: The Journey from Cost Center to Cash Cow.



    Featured speaker Andy Schneider, Solutions Consultant at Adobe, discusses the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.



    During this webinar, you will:



    Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
    Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
    Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
    Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
  • B2B Sales Operating System for Growing a Business
    B2B Sales Operating System for Growing a Business
    Liz Heiman, The Sales Growth Expert Nov 30 2020 6:00 pm UTC 45 mins
    Get control of your sales by implementing a sales operating system that makes your sales manageable and predicable. Sales is not a black box that you drop leads into the top of and hope something comes out the bottom. A solid sales operating system establishes a strategy and process to follow and manage. With those in place you can see where you stand against your goal and how to reposition your team to get the results you need.

    In this webinar, you will learn:

    1.What a sales operating system is
    2.How a sales operating system works
    3.The components of a sales operating
  • Refresh: Scripting service management success - Insights from Elsevier
    Refresh: Scripting service management success - Insights from Elsevier
    Kevin Tomes - Service Assurance Manager, Elsevier | Angélica Reyes - Head of Marketing Europe & UK, Freshworks Dec 1 2020 10:00 am UTC 19 mins
    Session Abstract:
    In this session, get insights on
    1) Elsevier’s lookout for a solution that would align with their ambitious objectives and keep pace with their rapid internal expansion.
    2) How Elsevier embraced Digital Transformation with a cloud-first approach to its IT services & operations
    3) With Freshworks’ Direct Partnership Model, how Elsevier’s IT team operated at an unparalleled scale, speed and efficiency.
  • Leverage all of your customer data to drive effective marketing
    Leverage all of your customer data to drive effective marketing
    Joanna Williams, Head of Performance Marketing, Liverpool Victoria (LV=) * Sophie Crosby, Senior Vice President Product Ma Dec 1 2020 2:00 pm UTC 22 mins
    Over the years, most companies have acquired different technology to handle things like e-mail, advertising, and analytics - resulting in disconnected customer data. Yet customers crave and expect deep levels of personalisation. Marketers need an agile mindset as they are balancing rapidly shifting expectations from both the customer and the business.
    In this session you'll learn:

    * How data unification and harmonisation can unlock massive value
    * How a Trailblazer has created marketing and customer digital experiences that engaged customers and prospects with empathy
    * About the Customer 360 Audiences a single source of truth to connect, segment, and activate customer data
  • Get Out Early or Win
    Get Out Early or Win
    Steve Landuyt, The Unique Buyer's Experience Expert and guest, Phil Kreindler Dec 1 2020 4:00 pm UTC 45 mins
    The amount of effort required to win or lose a deal is more or less the same. Both have increased significantly as customers need to justify their decision by comparing alternatives. In a large deal you could invest 25-30 days of selling time, so it is crucial to get out as early as possible or win.

    Get out as early as possible…
    Most companies have a robust set of opportunity qualification criteria to justify the resource investment. It is perfectly legitimate to ask the customer to discuss your qualification criteria and to disengage if the answers prove the deal is not a good fit.

    …or Win
    Once you have decided to pursue an opportunity, how do you know that your sales process is good enough to win? In our experience, you must do 5 things you have never done before.

    You will learn:
    • Why salespeople chase “dead deals”.
    • Qualification questions to ask yourself and the customer.
    • How to walk away from a dead deal (or RFP) and disengage professionally.
    • Gamechangers that turn your sales process into a USP.
    • Benefits of a T-Shaped Funnel.
  • Tech Tuesdays Episode 5:Dynamics of IT in healthcare: A COVID-19 impact analysis
    Tech Tuesdays Episode 5:Dynamics of IT in healthcare: A COVID-19 impact analysis
    Chris Kuhl & Jennifer Lucas, Dayton Children’s Hospital | Joy Su, Senior Director of Product Marketing, Freshworks Dec 1 2020 5:00 pm UTC 28 mins
    What is the impact of the pandemic on IT teams in healthcare? Know best practices from Dayton Children’s Hospital on delivering reliable, fast and secure services in high-pressure situations.
    Agenda:
    1. Impact of COVID-19
    2. Pandemic lessons
    3. Best practices for reliable service delivery
  • Mindset Matters in Sales
    Mindset Matters in Sales
    Chad Burmeister, the AI for Sales Expert and Neal Phalora Dec 1 2020 5:00 pm UTC 31 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Neal Phalora, The Brian Warrior, about the role of Mindset in Sales.

    You will learn:
    1. Now that home and work life has become one, if you have a challenge in your home life, it can easily carry over into your work life
    2. In most communication, it’s not that it is missed communication, it’s miffed communication
    3. All of our decisions are made through emotions, how does this relate to sales?
  • Refresh: RingCentral: Building a foundation for the Future
    Refresh: RingCentral: Building a foundation for the Future
    Fred Chin - Senior Director, End User Services, Ring Central Andrew Cattermole - Customer Success Manager, Freshworks Dec 1 2020 7:00 pm UTC 25 mins
    Session abstract:
    A successful ITSM implementation is built with the future in mind. Join our discussion as RingCentral, the world's leading provider of global enterprise cloud communications and collaboration solutions, sits down with Freshservice to

    1) Discover RingCentral’s implementation from a legacy provider to Freshservice.
    2) How Freshservice delivered unparalleled time-to-value that was key to RingCentral’s success.
  • B2B Selling in the 2020's: The Ten Critical Steps That Drive A Sale Forward Now.
    B2B Selling in the 2020's: The Ten Critical Steps That Drive A Sale Forward Now.
    Peter Strohkorb, International Sales Acceleration Specialist Adviser, USA, Australia, UK Dec 1 2020 9:00 pm UTC 47 mins
    Highly recommended for Business Leaders, Sales Leaders and Reps everywhere.
    International Sales Acceleration Specialist Adviser Peter Strohkorb brings you his views on current market conditions and offers his expert advice on acceleration strategies in the challenging selling environment.
  • Advancing Digital Identity and Signatures in the Nordics
    Advancing Digital Identity and Signatures in the Nordics
    Rammtin Avar, Senior Solution Consultant Dec 2 2020 8:00 am UTC 51 mins
    Over the last few months organisations have been embracing fully digital interactions to remain competitive and deliver the experiences customers want remotely. As businesses are becoming ever more global, it’s critical to ensure compliance with the vast array of international regulations and security requirements that govern the digitisation of traditionally paper-based processes.
    In this webinar, we’ll explore the benefits and challenges of different types of electronic signatures (from simple to qualified) as well as how digital certificates increase compliance and security. Additionally, you will learn why businesses are magnifying the benefits of modern e-signatures with our easy-to-use cloud signatures.

    The session will cover:
    •Adobe Sign, a cloud-based, enterprise-class e-signature service that lets you replace paper and ink signature processes with fully digital e-signature workflows
    •The different types of digital identity (eID) issued by Nordic Identity Providers: Bank ID (Sweden and Norway), Nem ID (Denmark), FTN ID (Finnish Trust Network).
    •How to ensure compliance with different laws and regulations.
    •Cloud signature demo and use cases
    •Q&A

    We’ll be joined by guest speaker Francesco Vetrano from Intesi Group who will talk about how identity assurance is the critical point behind the validity of any e-signature service. Francesco will share how to identify and onboard your customers by using Intesi Group Know Your Customer (KYC) or services allowing authentication with existing Digital Identity issued by Nordic Identity Providers.

    Speakers:
    Rammtin Avar, Senior Solution Consultant Adobe
    Francesco Vetrano, Business Development, Intesi Group
  • Event Experts: Virtual Events 101
    Event Experts: Virtual Events 101
    Vanessa Lovatt (Glisser), Steve Budd, and Andy Burden (Substribe) Dec 2 2020 3:00 pm UTC 30 mins
    Virtual Events 101: First-hand lessons learned for running your first ever Virtual Event

    Steve Budd and Andy Burden are globally respected for their understanding of subscription-based B2B businesses and know just how important it is to leverage events to build such businesses.

    As well as coaching their clients through leveraging events as part of their growth strategies, they have also made the pivot to virtual themselves in 2020 and ran their first-ever virtual event in October 2020. This event has already been described as 'the best virtual events I've been to this year' by one of their event attendees and they'll be sharing their lessons learned along the way.

    Heavily focused on human interactions, group sharing, and meaningful engagements, the Substribe event ran on five individual days, each with a core theme, and they were spread across a three-week window.

    In this webchat they will share how they prepared speakers and engaged attendees into contributing as well as listening, and what they found most challenging about designing and delivering their first-ever virtual event.
  • Hire the Best, Upgrade the Rest
    Hire the Best, Upgrade the Rest
    Jamie Crosbie, The Top Sales Talent Expert & guest, Mark Winter Dec 2 2020 7:00 pm UTC 45 mins
    Do you have a strong team in place to achieve your revenue goals in 2021? Learn trade secrets and best practices for leveraging your people for success. Hiring the best and upgrading the rest will transform your sales organization with higher quality talent.

    You will learn:

    •Learn why it’s critical to hire elite sales talent
    •Understand a qualification process to uncover the “it” factor
    •Discuss why sales roles should not be thought of as a P&L line item
    •Understand how to prioritize training and why
    Learn how to put metrics and process to work for you
  • Refresh:  Fireside chat with ITV Studios
    Refresh: Fireside chat with ITV Studios
    Tim Guilder - Technology Manager, ITV | Sunny Singh - Field Marketing Manager UK&I F, Freshworks Dec 3 2020 10:00 am UTC 25 mins
    In this session, get insights on
    1) Why ITV felt the need to have a modern, out-of-the-box, cloud-based service desk to provide exceptional IT support.
    2) How ITV could streamline their IT strategy in partnership with Freshservice to create exceptional employee experiences through digital and physical platforms.
  • Rethinking digital document capabilities as a business necessity
    Rethinking digital document capabilities as a business necessity
    Sam Higgins, Principal Analyst for CIOs, Forrester Research Dec 3 2020 2:00 pm UTC 47 mins
    Adobe commissioned Forrester Consulting to evaluate how digital document processes are supporting business continuity and strengthening organisations’ business resilience in a post-pandemic world.

    Register for the live webinar and ask our panelists about the top 3 findings from Forrester Consulting:

    1. Digital document processes help organisations maintain business resilience
    2. Digitising document processes reduces business risk and opens up revenue opportunities
    3. Digital document processes are becoming standard practice and will help improve customer and employee experience in the long term

    Speakers:
    Sam Higgins, Principal Analyst for CIOs, Forrester Research
    Mark Greenaway, Head of North Europe Enterprise, Adobe
    Tony Bambury, Senior Solutions Consultant, Adobe.
  • AI for Selecting BDRs
    AI for Selecting BDRs
    Chad Burmeister, the AI for Sales Expert and Gregg Frederick Dec 3 2020 3:00 pm UTC 28 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Gregg Frederick, Chief Development Officer at G3 Development Group about the role of AI in sales.

    You will learn:
    1.Where G3 is seeing AI deployed in businesses
    2. The role of AI in BDR selection
    3. Where is AI for Sales heading
  • 3 Ways To Plan For Success In 2021
    3 Ways To Plan For Success In 2021
    Diane Helbig, The No Selling Sales Expert Dec 3 2020 4:00 pm UTC 45 mins
    2020 has been a challenging year for many small business owners and sales professionals. While we don’t know what 2021 will bring we can create a strategy for how we are going to grow our businesses. In this webinar we’ll explore 3 steps you can use to create your own growth strategy

    You will learn:

    1.The value of reviewing your current client base along with past prospects, past clients, and current prospects
    2.The importance of exploring new markets
    3.How to expand your thinking around the value of your offering
    4.The elements of a growth plan that takes the pandemic into account
  • Refresh: Powerschool - Improving Employee Experience.
    Refresh: Powerschool - Improving Employee Experience.
    Volker Otto-VP, IT, Powerschool Andrew Cattermole- Customer Success Manager, Freshworks Dec 3 2020 7:00 pm UTC 39 mins
    Session abstract:
    Join this session to get insights on
    1) PowerSchool's relentless drive to improve its IT user experience.
    2) how Powerschool, the world's leader in K-12 software built a Freshservice help desk that the whole company can use to deliver a fantastic employee experience.