Sales Strategy

Marketing for cannabis companies can be confusing and challenging but when done correctly, has the potential to be very fruitful. With the cannabis industry marked as essential, the time for increasing your market reach is now.

In this 45 minute webinar, V Digital Service's Director of Digital Sales & Marketing, Taylor Wheeler, and AdCellerant's Director of Product Strategy, Melissa Sheehan, will walk you through:
• How to reach the right customers
• How to track the success of your campaign
• What tools are available for you today including
- Organic and Local SEO
- Social Media
- Print Media
- Programmatic & Device-based targeting

Join the Glisser Product Team as they walk through newly released features for our platform. Ask questions and hear more about upcoming developments.

In this webinar, Chad Burmeister interviews Joe Cronin, VP of ConnectLeader, to uncover creative ways that companies leverage Agent-Assisted Dialing and Conversation Automation to 3-5X their pipeline.

You will learn:

1. What is agent assisted dialing...
2. Why agent-assisted dialing and email cadence is the perfect match...
3. Call coaching at scale…

If you are in Sales then you have a Sales Funnel. Just how effective is it? How can it be streamlined and accelerated for growth?
In this webinar, Sales Funnel Specialist Peter Strohkorb will present and explain the 10 ways you can streamline and accelerate your Sales Funnel.
Peter will leave time for your Q&A and he will make you an unbelievable and complimentary offer at the end of the webinar.
HIGHLY RECOMMENDED
Register now, or miss out.

Join us for a webinar on how Healthcare and Life Sciences companies can navigate through change and adapt to the new normal. We will present Salesforce’s perspective on the changes brought by COVID-19, and we will hear Joe McEvoy, Head of Innovation & Digital at Priory Group, discuss how they have digitally transformed their business in Healthcare to continue to help their patients and customers. Priory Group moved from zero online sessions for patients before COVID-19 to over 1,500 sessions online to continue to support their patients.

Marketing automation is much more than just software. Marketing automation is a strategy.

Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:

What “Marketing Automation is a Strategy” really means and what’s new with marketing automation

What steps you need to take in order to prepare your organization for a shift in strategy

What benefits marketing automation can provide to organizations ready to embrace digital transformation


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Join Carole Mahoney with special guest Liz Ritzcovan, CRO at Namogoo, as they discuss how to lead sales teams in times of uncertainty. In this 20 minute interview, Carole and Liz will tackle:

1. Communication strategies and tactics for leading remote teams
2. Examples of how to empower others and help them focus
3. Where leaders to focus to be ready for the bound back

Selling with sensitivity may be more important now than ever, this presentation will arm sales professionals and sales leaders with tried and tested approaches to dealing with customers and prospective customers during challenging times. The presentation will take the form of a panel discussion with questions posed and answered, allowing for viewers to chat their questions in also.


You will learn:

1. The superpowers to sell with sensitivity
2. What to do when your customer cannot buy now
3. Understanding why Consultative Selling is more important than ever
4. Balancing business with bravery

Learn how to go from Blank Page to Best Selling Author.

There’s a book inside you. And Chandler’s goal is to help you find it and turn it into a bestseller to accomplish your unique author motives–even if you’re busy, idea-less, or bad at writing like Chandler.

Together, we are facing a truly unprecedented situation. The global coronavirus pandemic is affecting all of our families, our businesses, our communities, and our way of life.

Our hearts go out to anyone who's been impacted by the virus, either directly or indirectly. At Salesforce, as at your companies, we’re focused on the health and safety of our employees, families and communities. However, we are very conscious that all businesses are in uncharted territory, Salesforce was built to handle moments like this, and our relentless commitment to your success is stronger than ever. Our company was founded on core values -- trust, customer success, innovation, and equality -- and our values are unwavering and continue to guide everything we do.

During this time, we wanted to update you on how we’re approaching the situation for the UK and Ireland at Salesforce. Please join Paul Smith, UK & Ireland General Manager, who welcomes special guest Michael Duggan, CIO Oxfam. They will discuss how Oxfam, a major nonprofit group is using technology to respond to crisis in this time of need.

Sales teams have been forced to work remotely and virtually, and you’re still responsible for results. What is different about managing without direct contact and what is the same? Why may previously successful sales reps find themselves challenged when working remotely? This session offers managing best practices for sales teams, 3 key take-aways and a bonus surprise to help ensure sales success for you and your people.


You will learn:

1.How to lead with empathy and why it’s important
2.The Productivity Triangle – a Law of Thirds
3.The Work is the Same – The Setting is Different … and how to manage/lead this
4.The Most Important Things to Focus on - Everyday
5.Three Key Take-aways to Use NOW

Do you know how to build a winning strategy to land your largest prospect, especially now during these challenging times? Has the account team mapped out all the strategy elements needed for success? Do you have short, medium and long term account goals that connect to your overall account strategy?

Target audience: Sales leaders (Sales VP’s, Directors, Managers) and Enterprise salespeople

You will learn:

1.Why account strategy development is a fundamental element required to win 5X deals (i.e. contracts valued at 5X your average deal size).
2.What are the most important aspects to a winning strategy?
3.How account goals connect to strategy achievement.
4.Measures to determine if the account team is on the right track and set up for success.

For those salespeople who want to increase their sales productivity with 5X deal opportunities, charting your enterprise account strategy is essential.

Chad Burmeister, the AI for Sales Expert, will discuss the Future of Social Engagement with Brian Cook, CRO of Grapevine6.

You will learn:

1. How AI can be leveraged to personalize content for social engagement
2. Why is social engagement more important than ever before for executives?
3. What tools & technologies are most important in today’s selling environment?

Never before have companies had to react to change as quickly as in the current times. Indeed, agility has become a crucial skill in a volatile, uncertain, complex and ambiguous environment. Companies that are not able to react quickly to unexpected crisis have an unclear future whilst for those companies that respond quickly to market demands are likely to have a bright future and come out of this crisis stronger than ever.

In the conversational AI space, agility is illustrated by creating and deploying new solutions quickly.

Yet the rapid deployment of AI has traditionally always been challenging as it typically requires vast amounts of data to train ML models. In addition, advanced intelligent assistants need to be able to interact with backend systems and are (or should be) accessible from a wide range of channels.

In this webinar, Siem Uittenhout, Presales Consultant at Artificial Solutions, will demonstrate how Teneo, the leading conversational AI platform for the enterprise, has a unique hybrid approach that combines the best of linguistic and machine learning in one solution. This remarkable feature together, with other capabilities demanded by large multi-national enterprises, makes it possible to deploy advanced intelligent conversational AI solutions in a matter of weeks.

Do not miss this opportunity to gain advantage towards your competition.

This webinar takes an in-depth look at what "digital transformation" implies for existing sales and distribution networks. It also examines how the "distribution" process can be fully optimized and the challenges that require to be addressed.

SEO isn't as difficult as you might think. And with dramatic changes in search behavior over the past few months, there is an opportunity for marketer's to ramp up their impact on SEO with some fundamental elements and hints on how to rank higher.

In this 45 minute webinar, Director of Digital Sales & Marketing, Taylor Wheeler, will walk you through:
• Defining Organic SEO
• Why SEO Matters
• SEO Ingredients
• Updates & Best Practices
• Marketer's Actionables

Sales managers often get set-up to fail. You’ve heard this story. Top salesperson gets promoted to sales manager, only to discover the skills needed to develop and lead a sales team are very different than those of a seller---especially in difficult times. With education and training, many sales leaders end up hiring culture misfits or have trouble transferring the skills and habits that made them a resilient and successful producer.
There is a better way.
And that better way is learning how to incorporate emotional intelligence skill into your sales leadership processes.
Learning Outcomes:

1.Discover how to hire for Sales EQ. Stop hiring whiners and non-coachable salespeople. Start hiring resilient, coachable salespeople that can sell in any environment.
2.Uncover the invisible reasons your sales team doesn’t consistently execute the right selling skills and behaviors.
3.Improve your ability to train and coach your salespeople to the “next level.”
4.Build your sales team’s resiliency muscles. Create sales teams that bounce back quickly from adversity and failure.
5.Create sales cultures that embrace learning and change rather than fear.

M&A is increasingly critical in the Internet of Things (IoT), Industrial Internet of Things (IIoT) and Digital Industry market (i.e. the digitization and associated integration of digital technologies in the industrial sector) and is the primary way fast-followers who face disruption can react before they lose market share and profitability.

However, identifying the right acquisition strategy in a rapidly changing market requires much more than choosing a company from a landscape diagram of logos. How does a company in energy, manufacturing, industrial, transportation or logistics find the right targets that leverages their “crown jewels” and their “opportunity to win”. Even with a crisp strategy, how do you identify value drivers and create a clear integration plan for success?

This webinar will be moderated by Doug Harp, Managing Partner of Momenta Advisory in association with a panel of thought leaders and experts in Digital Industry M&A. This includes Stefan Hofmeyer, Partner, Global PMI Partners and from Momenta Partners, Bill O’Such, Principal Partner and Ben Tao, Partner.

In this webinar we’ll explore:

· M&A trends in IoT, IIoT and Digital Industry
· How can M&A ensure you aren’t left behind in a growing market and can leap-frog the competition?
· How do you tell the difference between a good and a bad M&A Strategy?
· Why conventional M&A via Investment Bankers won’t work at this stage of the market
· How to identify the right targets in a dynamic and immature market
· How to ensure success in an M&A transaction from discovery to Post-Deal optimization

This program is part of The Whale Hunters Expert Series, featuring interviews with experts on business development and enterprise sales. Today’s episode is geared to CEOs, sales and marketing leaders and other executives of small and midsize companies, especially tech companies and marketing companies.

My guest today is Ray Weaver, the new CEO of The Whale Hunters. Ray is a business veteran, leader and entrepreneur with 25 years of broad experience in technology, e-commerce, consulting, retail, entertainment and education. He co-founded Muse Paintbar and grew it to 30 stores along the east coast, and more recently founded Skeleton Key, an escape room concept.

Ray spent five years on the marketing faculty at the Harvard Business School—and before that was a technology marketing exec at Akamai, did a stint at Intel, and was a consultant at Deloitte.

Ray will be talking about his upcoming book, Sputnik’s Grandchild™, which explores the emerging explosion in science and technology brought on by the pandemic and offers you a framework to explore the forces, phases, and trends that will impact your business and markets. Additionally, it suggests how these issues will influence sales and marketing strategy and customer conversations.

You will learn:

1. Why this pandemic is the modern Sputnik
2. 3 forces creating economic changes
3. 3 phases of the post-pandemic economy
4. 5 trends that will impact your business
5, How to reframe your business to survive, evolve, and thrive post COVID-19

Learn how AI for Sales and Marketing is being leveraged in the workplace.

You will learn:

1. Where AI is making its way into corporations (collaboration is a big one)
2. How sales & marketing can leverage AI in the buyer journey
3. Who should own the SDR/BDR team (the answer may shock you!)

In the shadow of CV-19, sales has become more demanding, especially in larger B2B opportunity pursuit. The type of discovery formerly performed by elite sellers and sales organizations is now a matter of survival for all; uncovering a customer’s value gaps during discovery is a critical skill, and we will explore it during this session. Please join Christine Gilroy, who has led technology sales for over two decades, and Mark Boundy who has not only sold, but has almost a decade of experience growing sales in a wide variety of industries as a sales consultant, coach, and facilitator.

You will learn:

1. A definition of value you can measure, track, and execute against.
2. That the most Important part of selling is what salespeople do worst.
3. How value builds in your prospect’s mind, and how sellers help it grow.
4. Why discovery is where you win.
5. Why discovering, building, then selling value is now a key to survival.

There is no doubt: the world is digital! And banking customers are changing their behaviour based on the experiences they have on their daily digital journey.

Nevertheless, today‘s customers adapt their expectations around digital applications based on the experience they have with leading social networks, global marketplaces, and their favourite online-stores. But it’s not only the adoption of new behaviours that are disrupting customers’ expectations. 67 per cent of the next generation’s banking customers will be digital natives. And these customers also expect their solutions to be available anytime and anywhere. This presents an exciting opportunity to build your bank around your customer!

But as banking on the fly turns into a commodity, industry newcomers change the way traditional banking is done. For established financial service providers, this can be a threat.

In this talk, G+D’ Digital Payments expert Alastair Thompson will give hands-on examples on the need for device-agnostic, digitalized payment services. And how to turn disruption into innovation and carve out new revenue streams.

Thompson Alastair, Business Development and Payment Expert, G+D Mobile Security
Rupert Nicolay, Worldwide Services Architect - Financial Services, Microsoft

Customers no longer want to be sold to. They want sellers that help them to make an informed decision. But how do business leaders go about moving their business and their people into this new era?
This webinar by internationally acclaimed SMarketing Expert Peter Strohkorb will give you 10 Action Points that you can implement in your business immediately.

Chad Burmeister, the AI for Sales Expert, will have a fireside chat with Alice Heiman around the value of artificial intelligence for sales.

You will learn:

1. How sales leaders are thinking about Artificial Intelligence
2. How you can prepare for Q4/2020, a quarter predicted to be the best quarter in US history!
3. Some tactics you can use (like meditation) to get through difficult times

If you’re a sales leader, you need to know that your blindspots are killing your coaching and leadership. Blindspots prevent you from connecting and inspiring people to be their best. Performance and
business results suffer. Learn how to spot and manage your blindspots to become a greater leader and coach.

You will learn:

1. What Blindspots are
2. Why they’re killing coaching and leadership
3. Where Blindspots come from
4. What you can do about them