Hi [[ session.user.profile.firstName ]]

Sales Strategy

  • Best Practices For Marketing Your Cannabusiness in the Age of COVID-19
    Best Practices For Marketing Your Cannabusiness in the Age of COVID-19
    Taylor Wheeler, Director of Digital Sales and Marketing & Melissa Sheehan, Director of Product Strategy Recorded: Jun 4 2020 41 mins
    Marketing for cannabis companies can be confusing and challenging but when done correctly, has the potential to be very fruitful. With the cannabis industry marked as essential, the time for increasing your market reach is now.

    In this 45 minute webinar, V Digital Service's Director of Digital Sales & Marketing, Taylor Wheeler, and AdCellerant's Director of Product Strategy, Melissa Sheehan, will walk you through:
    • How to reach the right customers
    • How to track the success of your campaign
    • What tools are available for you today including
    - Organic and Local SEO
    - Social Media
    - Print Media
    - Programmatic & Device-based targeting
  • Glisser Product Feature Update May/June 2020
    Glisser Product Feature Update May/June 2020
    Glisser Product team Recorded: Jun 3 2020 18 mins
    Join the Glisser Product Team as they walk through newly released features for our platform. Ask questions and hear more about upcoming developments.
  • Leveraging Conversation Automation in a WFH World
    Leveraging Conversation Automation in a WFH World
    Chad Burmeister, The AI for Sales Expert with guest, Joe Cronin Recorded: Jun 3 2020 23 mins
    In this webinar, Chad Burmeister interviews Joe Cronin, VP of ConnectLeader, to uncover creative ways that companies leverage Agent-Assisted Dialing and Conversation Automation to 3-5X their pipeline.

    You will learn:

    1. What is agent assisted dialing...
    2. Why agent-assisted dialing and email cadence is the perfect match...
    3. Call coaching at scale…
  • 10 Ways To Accelerate Your Sales Funnel
    10 Ways To Accelerate Your Sales Funnel
    Sales Funnel Advisory Specialist Peter Strohkorb Recorded: Jun 2 2020 52 mins
    If you are in Sales then you have a Sales Funnel. Just how effective is it? How can it be streamlined and accelerated for growth?
    In this webinar, Sales Funnel Specialist Peter Strohkorb will present and explain the 10 ways you can streamline and accelerate your Sales Funnel.
    Peter will leave time for your Q&A and he will make you an unbelievable and complimentary offer at the end of the webinar.
    HIGHLY RECOMMENDED
    Register now, or miss out.
  • Healthcare and Life Sciences Industry: Leading Through Change
    Healthcare and Life Sciences Industry: Leading Through Change
    Joe McEvoy, Head of Innovation & Digital at Priory Group Recorded: Jun 2 2020 44 mins
    Join us for a webinar on how Healthcare and Life Sciences companies can navigate through change and adapt to the new normal. We will present Salesforce’s perspective on the changes brought by COVID-19, and we will hear Joe McEvoy, Head of Innovation & Digital at Priory Group, discuss how they have digitally transformed their business in Healthcare to continue to help their patients and customers. Priory Group moved from zero online sessions for patients before COVID-19 to over 1,500 sessions online to continue to support their patients.
  • Marketing Automation: Software or Strategy?
    Marketing Automation: Software or Strategy?
    Adrienne Whitten and David Frick Recorded: Jun 1 2020 40 mins
    Marketing automation is much more than just software. Marketing automation is a strategy.

    Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:

    What “Marketing Automation is a Strategy” really means and what’s new with marketing automation

    What steps you need to take in order to prepare your organization for a shift in strategy

    What benefits marketing automation can provide to organizations ready to embrace digital transformation


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • What Sales Can Learn from Liz Ritzcovan
    What Sales Can Learn from Liz Ritzcovan
    Carole Mahoney, The Sales Coach Expert with guest, Liz Ritzcovan Recorded: May 28 2020 24 mins
    Join Carole Mahoney with special guest Liz Ritzcovan, CRO at Namogoo, as they discuss how to lead sales teams in times of uncertainty. In this 20 minute interview, Carole and Liz will tackle:

    1. Communication strategies and tactics for leading remote teams
    2. Examples of how to empower others and help them focus
    3. Where leaders to focus to be ready for the bound back
  • Selling with Sensitivity
    Selling with Sensitivity
    Paul Watts, The Consultative Selling Expert w/guests Lisa Leitch & Adam Snider Recorded: May 28 2020 53 mins
    Selling with sensitivity may be more important now than ever, this presentation will arm sales professionals and sales leaders with tried and tested approaches to dealing with customers and prospective customers during challenging times. The presentation will take the form of a panel discussion with questions posed and answered, allowing for viewers to chat their questions in also.


    You will learn:

    1. The superpowers to sell with sensitivity
    2. What to do when your customer cannot buy now
    3. Understanding why Consultative Selling is more important than ever
    4. Balancing business with bravery
  • There’s a Book Inside You
    There’s a Book Inside You
    Chad Burmeister, The AI for Sales Expert, with guest, Chandler Bolt Recorded: May 28 2020 30 mins
    Learn how to go from Blank Page to Best Selling Author.

    There’s a book inside you. And Chandler’s goal is to help you find it and turn it into a bestseller to accomplish your unique author motives–even if you’re busy, idea-less, or bad at writing like Chandler.
  • How Oxfam moved from 900 Retail Stores to a Fully Digital Organisation.
    How Oxfam moved from 900 Retail Stores to a Fully Digital Organisation.
    Paul Smith, UK & Ireland General Manager. Michael Duggan, CIO Oxfam Recorded: May 28 2020 33 mins
    Together, we are facing a truly unprecedented situation. The global coronavirus pandemic is affecting all of our families, our businesses, our communities, and our way of life.

    Our hearts go out to anyone who's been impacted by the virus, either directly or indirectly. At Salesforce, as at your companies, we’re focused on the health and safety of our employees, families and communities. However, we are very conscious that all businesses are in uncharted territory, Salesforce was built to handle moments like this, and our relentless commitment to your success is stronger than ever. Our company was founded on core values -- trust, customer success, innovation, and equality -- and our values are unwavering and continue to guide everything we do.

    During this time, we wanted to update you on how we’re approaching the situation for the UK and Ireland at Salesforce. Please join Paul Smith, UK & Ireland General Manager, who welcomes special guest Michael Duggan, CIO Oxfam. They will discuss how Oxfam, a major nonprofit group is using technology to respond to crisis in this time of need.
  • Practices for Leading Remote Sales Teams: WHAT is the Same–HOW is Different
    Practices for Leading Remote Sales Teams: WHAT is the Same–HOW is Different
    Jennifer Leake, The People Analytics Expert & Phil Gerbyshak, The Inside Sales Expert Recorded: May 27 2020 44 mins
    Sales teams have been forced to work remotely and virtually, and you’re still responsible for results. What is different about managing without direct contact and what is the same? Why may previously successful sales reps find themselves challenged when working remotely? This session offers managing best practices for sales teams, 3 key take-aways and a bonus surprise to help ensure sales success for you and your people.


    You will learn:

    1.How to lead with empathy and why it’s important
    2.The Productivity Triangle – a Law of Thirds
    3.The Work is the Same – The Setting is Different … and how to manage/lead this
    4.The Most Important Things to Focus on - Everyday
    5.Three Key Take-aways to Use NOW
  • Charting your Enterprise Account Strategy for Big Wins during Challenging Times
    Charting your Enterprise Account Strategy for Big Wins during Challenging Times
    Lisa Magnuson, The Landing 7-Figure Deals Expert Recorded: May 26 2020 34 mins
    Do you know how to build a winning strategy to land your largest prospect, especially now during these challenging times? Has the account team mapped out all the strategy elements needed for success? Do you have short, medium and long term account goals that connect to your overall account strategy?

    Target audience: Sales leaders (Sales VP’s, Directors, Managers) and Enterprise salespeople

    You will learn:

    1.Why account strategy development is a fundamental element required to win 5X deals (i.e. contracts valued at 5X your average deal size).
    2.What are the most important aspects to a winning strategy?
    3.How account goals connect to strategy achievement.
    4.Measures to determine if the account team is on the right track and set up for success.

    For those salespeople who want to increase their sales productivity with 5X deal opportunities, charting your enterprise account strategy is essential.
  • The Future of Social Engagement
    The Future of Social Engagement
    Chad Burmeister, The AI for Sales Expert with guest, Brian Cook Recorded: May 26 2020 29 mins
    Chad Burmeister, the AI for Sales Expert, will discuss the Future of Social Engagement with Brian Cook, CRO of Grapevine6.

    You will learn:

    1. How AI can be leveraged to personalize content for social engagement
    2. Why is social engagement more important than ever before for executives?
    3. What tools & technologies are most important in today’s selling environment?
  • Demo: Using Hybrid NLU to Rapidly Build Conversational AI Solutions
    Demo: Using Hybrid NLU to Rapidly Build Conversational AI Solutions
    Siem Uittenhout, Presales Consultant at Artificial Solutions Recorded: May 26 2020 32 mins
    Never before have companies had to react to change as quickly as in the current times. Indeed, agility has become a crucial skill in a volatile, uncertain, complex and ambiguous environment. Companies that are not able to react quickly to unexpected crisis have an unclear future whilst for those companies that respond quickly to market demands are likely to have a bright future and come out of this crisis stronger than ever.

    In the conversational AI space, agility is illustrated by creating and deploying new solutions quickly.

    Yet the rapid deployment of AI has traditionally always been challenging as it typically requires vast amounts of data to train ML models. In addition, advanced intelligent assistants need to be able to interact with backend systems and are (or should be) accessible from a wide range of channels.

    In this webinar, Siem Uittenhout, Presales Consultant at Artificial Solutions, will demonstrate how Teneo, the leading conversational AI platform for the enterprise, has a unique hybrid approach that combines the best of linguistic and machine learning in one solution. This remarkable feature together, with other capabilities demanded by large multi-national enterprises, makes it possible to deploy advanced intelligent conversational AI solutions in a matter of weeks.

    Do not miss this opportunity to gain advantage towards your competition.
  • Envisioning Sales and Distribution In The Era Of Intelligent Automation
    Envisioning Sales and Distribution In The Era Of Intelligent Automation
    Bal Mukund, AVP, Mobile Lifestyle Solutions, BSS Recorded: May 24 2020 21 mins
    This webinar takes an in-depth look at what "digital transformation" implies for existing sales and distribution networks. It also examines how the "distribution" process can be fully optimized and the challenges that require to be addressed.
  • A Marketer's Guide to Organic SEO
    A Marketer's Guide to Organic SEO
    Taylor Wheeler, Director of Digital Sales & Marketing Recorded: May 21 2020 50 mins
    SEO isn't as difficult as you might think. And with dramatic changes in search behavior over the past few months, there is an opportunity for marketer's to ramp up their impact on SEO with some fundamental elements and hints on how to rank higher.

    In this 45 minute webinar, Director of Digital Sales & Marketing, Taylor Wheeler, will walk you through:
    • Defining Organic SEO
    • Why SEO Matters
    • SEO Ingredients
    • Updates & Best Practices
    • Marketer's Actionables
  • Emotional Intelligence For Sales Leadership
    Emotional Intelligence For Sales Leadership
    Colleen Stanley, The Emotional Intelligence for Sales Expert Recorded: May 21 2020 45 mins
    Sales managers often get set-up to fail. You’ve heard this story. Top salesperson gets promoted to sales manager, only to discover the skills needed to develop and lead a sales team are very different than those of a seller---especially in difficult times. With education and training, many sales leaders end up hiring culture misfits or have trouble transferring the skills and habits that made them a resilient and successful producer.
    There is a better way.
    And that better way is learning how to incorporate emotional intelligence skill into your sales leadership processes.
    Learning Outcomes:

    1.Discover how to hire for Sales EQ. Stop hiring whiners and non-coachable salespeople. Start hiring resilient, coachable salespeople that can sell in any environment.
    2.Uncover the invisible reasons your sales team doesn’t consistently execute the right selling skills and behaviors.
    3.Improve your ability to train and coach your salespeople to the “next level.”
    4.Build your sales team’s resiliency muscles. Create sales teams that bounce back quickly from adversity and failure.
    5.Create sales cultures that embrace learning and change rather than fear.
  • Digital Industry M&A - Bringing Clarity to Chaos
    Digital Industry M&A - Bringing Clarity to Chaos
    Doug Harp, Bill O'Such & Ben Tao, Momenta Partners, Stefan Hofmeyer, Global PMI Partners Recorded: May 21 2020 58 mins
    M&A is increasingly critical in the Internet of Things (IoT), Industrial Internet of Things (IIoT) and Digital Industry market (i.e. the digitization and associated integration of digital technologies in the industrial sector) and is the primary way fast-followers who face disruption can react before they lose market share and profitability.

    However, identifying the right acquisition strategy in a rapidly changing market requires much more than choosing a company from a landscape diagram of logos. How does a company in energy, manufacturing, industrial, transportation or logistics find the right targets that leverages their “crown jewels” and their “opportunity to win”. Even with a crisp strategy, how do you identify value drivers and create a clear integration plan for success?

    This webinar will be moderated by Doug Harp, Managing Partner of Momenta Advisory in association with a panel of thought leaders and experts in Digital Industry M&A. This includes Stefan Hofmeyer, Partner, Global PMI Partners and from Momenta Partners, Bill O’Such, Principal Partner and Ben Tao, Partner.

    In this webinar we’ll explore:

    · M&A trends in IoT, IIoT and Digital Industry
    · How can M&A ensure you aren’t left behind in a growing market and can leap-frog the competition?
    · How do you tell the difference between a good and a bad M&A Strategy?
    · Why conventional M&A via Investment Bankers won’t work at this stage of the market
    · How to identify the right targets in a dynamic and immature market
    · How to ensure success in an M&A transaction from discovery to Post-Deal optimization
  • Sputnik’s Grandchild: The New Rocket of Science and Technology Post COVID-19
    Sputnik’s Grandchild: The New Rocket of Science and Technology Post COVID-19
    Barbara Weaver Smith, The Large Account Sales Expert with guest, Ray Weaver Recorded: May 21 2020 49 mins
    This program is part of The Whale Hunters Expert Series, featuring interviews with experts on business development and enterprise sales. Today’s episode is geared to CEOs, sales and marketing leaders and other executives of small and midsize companies, especially tech companies and marketing companies.

    My guest today is Ray Weaver, the new CEO of The Whale Hunters. Ray is a business veteran, leader and entrepreneur with 25 years of broad experience in technology, e-commerce, consulting, retail, entertainment and education. He co-founded Muse Paintbar and grew it to 30 stores along the east coast, and more recently founded Skeleton Key, an escape room concept.

    Ray spent five years on the marketing faculty at the Harvard Business School—and before that was a technology marketing exec at Akamai, did a stint at Intel, and was a consultant at Deloitte.

    Ray will be talking about his upcoming book, Sputnik’s Grandchild™, which explores the emerging explosion in science and technology brought on by the pandemic and offers you a framework to explore the forces, phases, and trends that will impact your business and markets. Additionally, it suggests how these issues will influence sales and marketing strategy and customer conversations.

    You will learn:

    1. Why this pandemic is the modern Sputnik
    2. 3 forces creating economic changes
    3. 3 phases of the post-pandemic economy
    4. 5 trends that will impact your business
    5, How to reframe your business to survive, evolve, and thrive post COVID-19
  • AI for Sales & Marketing Discussion
    AI for Sales & Marketing Discussion
    Chad Burmeister, The AI for Sales Expert with guest, Caroline Life Recorded: May 21 2020 42 mins
    Learn how AI for Sales and Marketing is being leveraged in the workplace.

    You will learn:

    1. Where AI is making its way into corporations (collaboration is a big one)
    2. How sales & marketing can leverage AI in the buyer journey
    3. Who should own the SDR/BDR team (the answer may shock you!)
  • Value Discovery: the Key to Elite Selling…and in Our New World, Key to Survival
    Value Discovery: the Key to Elite Selling…and in Our New World, Key to Survival
    Mark Boundy, The Value Pricing Sales Expert and special guest, Christine Gilroy Recorded: May 20 2020 46 mins
    In the shadow of CV-19, sales has become more demanding, especially in larger B2B opportunity pursuit. The type of discovery formerly performed by elite sellers and sales organizations is now a matter of survival for all; uncovering a customer’s value gaps during discovery is a critical skill, and we will explore it during this session. Please join Christine Gilroy, who has led technology sales for over two decades, and Mark Boundy who has not only sold, but has almost a decade of experience growing sales in a wide variety of industries as a sales consultant, coach, and facilitator.

    You will learn:

    1. A definition of value you can measure, track, and execute against.
    2. That the most Important part of selling is what salespeople do worst.
    3. How value builds in your prospect’s mind, and how sellers help it grow.
    4. Why discovery is where you win.
    5. Why discovering, building, then selling value is now a key to survival.
  • Digital Payments your Customers Will Love!
    Digital Payments your Customers Will Love!
    Thompson Alastair, Giesecke+Devrient | Rupert Nicolay, Microsoft Recorded: May 20 2020 19 mins
    There is no doubt: the world is digital! And banking customers are changing their behaviour based on the experiences they have on their daily digital journey.

    Nevertheless, today‘s customers adapt their expectations around digital applications based on the experience they have with leading social networks, global marketplaces, and their favourite online-stores. But it’s not only the adoption of new behaviours that are disrupting customers’ expectations. 67 per cent of the next generation’s banking customers will be digital natives. And these customers also expect their solutions to be available anytime and anywhere. This presents an exciting opportunity to build your bank around your customer!

    But as banking on the fly turns into a commodity, industry newcomers change the way traditional banking is done. For established financial service providers, this can be a threat.

    In this talk, G+D’ Digital Payments expert Alastair Thompson will give hands-on examples on the need for device-agnostic, digitalized payment services. And how to turn disruption into innovation and carve out new revenue streams.

    Thompson Alastair, Business Development and Payment Expert, G+D Mobile Security
    Rupert Nicolay, Worldwide Services Architect - Financial Services, Microsoft
  • 10 Ways to Win the Hearts and Minds of more Customers
    10 Ways to Win the Hearts and Minds of more Customers
    Peter Strohkorb, Founder and CEO, Peter Strohkorb Advisory Recorded: May 19 2020 57 mins
    Customers no longer want to be sold to. They want sellers that help them to make an informed decision. But how do business leaders go about moving their business and their people into this new era?
    This webinar by internationally acclaimed SMarketing Expert Peter Strohkorb will give you 10 Action Points that you can implement in your business immediately.
  • AI Augmentation, A Supplement to Human Intelligence
    AI Augmentation, A Supplement to Human Intelligence
    Chad Burmeister, The AI for Sales Expert with guest, Alice Heiman Recorded: May 19 2020 29 mins
    Chad Burmeister, the AI for Sales Expert, will have a fireside chat with Alice Heiman around the value of artificial intelligence for sales.

    You will learn:

    1. How sales leaders are thinking about Artificial Intelligence
    2. How you can prepare for Q4/2020, a quarter predicted to be the best quarter in US history!
    3. Some tactics you can use (like meditation) to get through difficult times
  • Blindspots: The Hidden Killer of Sales Coaching
    Blindspots: The Hidden Killer of Sales Coaching
    Mark Sellers, The Business Results Expert Recorded: May 19 2020 49 mins
    If you’re a sales leader, you need to know that your blindspots are killing your coaching and leadership. Blindspots prevent you from connecting and inspiring people to be their best. Performance and
    business results suffer. Learn how to spot and manage your blindspots to become a greater leader and coach.

    You will learn:

    1. What Blindspots are
    2. Why they’re killing coaching and leadership
    3. Where Blindspots come from
    4. What you can do about them
  • Beyond Covid-19: Reshape your Business Strategy with Conversational AI
    Beyond Covid-19: Reshape your Business Strategy with Conversational AI
    Chris Tew & Alexander Hoffmann Jun 9 2020 8:00 am UTC 60 mins
    The world has fundamentally changed since the start of 2020 as businesses frantically work to adapt to the new normality driven by COVID-19. Where the growing cost of contact centre operations was once king, scalability and continuity of service will be the new master!

    One of the ways in which companies are increasingly building this continuity, resilience and scalability is to embrace conversational AI to help reshape their strategy for business operations, people and assets.

    It is now time to reimagine the future and start planning decisively.

    In this thought-provoking webinar, Artificial Solutions’ VP Chris Tew and AI specialist Alexander Hoffmann will present how companies around the world are leveraging Conversational AI in innovative ways and putting themselves in pole position to strategically benefit from the technology in delivering resilient, efficient and agile customer service. The speakers will also showcase a live solution.

    This webinar will arm you with all the information you need to understand the ‘Why’, ‘How’ and ‘What’ you need to do to successfully implement Conversational AI in your organization.
  • Change Your ABM Game with Top Tips from the Experts
    Change Your ABM Game with Top Tips from the Experts
    Matt Senatore and Dave Rigotti Jun 9 2020 10:30 am UTC 60 mins
    ABM is one of the hottest topics in B2B Marketing. Still, achieving success is no slam dunk. Watch special guest Matt Senatore, Service Director for ABM at SiriusDecisions, and Dave Rigotti, Marketo's Head of ABM, for their webinar, Change Your ABM Game with Top Tips from the Experts, where they dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.

    You'll learn:

    The 5 things you need to get right with ABM

    How to set strategy and drive execution with Sales

    How ABM works alongside other demand strategies


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • [Master class] 7 ways to get more out of Algolia - Part I
    [Master class] 7 ways to get more out of Algolia - Part I
    Matthew Foyle, Field Engineering at Algolia Jun 9 2020 4:00 pm UTC 37 mins
    Great search is an ongoing journey as websites, product offerings and customer needs evolve over time.

    Join our product specialists to go over key aspects of Algolia search, such as:
    - Fine-tuning relevance for a better CX
    - Best practices around your search UI/UX
    - Tips around Click Analytics and A/B testing
    - Ways to improve your data quality
  • Moving the Entire B2B Customer Experience Online
    Moving the Entire B2B Customer Experience Online
    Grace Meldrum, Product Marketing Manager, Salesforce UKI Jun 10 2020 2:00 pm UTC 28 mins
    In these unprecedented times of change, the entire customer relationship is moving online. This shift is driving businesses to reimagine how they build trusted relationships and loyalty with customers through 1:1 and 1:many interactions across all digital channels. Despite lockdowns across the globe, consumer and business buying hasn’t stopped.

    Even new buyers are looking for you in places they haven’t before, with the expectation to replace in-store or in-person experiences with online ones. Digital is one of the most flexible and effective channels to engage with your customers and personalise experiences at scale to meet their demands.

    But where do you start in your journey to operate in this new world? Join us as we take a look at how the Salesforce Commerce Cloud platform can help you quickly;

    Move your business online and deploy in just weeks on the world’s #1 trusted cloud and scale with a broad ecosystem
    Help lower costs by offering self-serve capabilities to customers that free up sales & service reps to focus on what matters most
    Drive loyalty by arming sales and service reps with a 360 view of customers while delivering 1:1 experiences at scale
  • The Sales Experience: It’s Not How You Look, It’s How You Feel
    The Sales Experience: It’s Not How You Look, It’s How You Feel
    Melissa Madian, The Sales Experience Expert with guest, Kareen Madian Jun 10 2020 5:00 pm UTC 45 mins
    Do clothes really make the person? In today’s virtual world, how you present yourself onscreen (or in person!) can affect the perception of your brand and consequently the sales experience you provide. Join Melissa Madian and special guest, stylist and fashion consultant Kareen Madian, as they discuss how fashion and style can affect your mood, your personal brand and the sales experience.

    You will learn:

    1. How to dress appropriately in this age of video conferencing.
    2. How to organize your closet and shop for the things you need to make you more efficient.
    3. How to improve your customer experience through style.
  • Designing and Mapping Your Sales Process
    Designing and Mapping Your Sales Process
    Jeff Bajorek, The Fundamentals/Principles Expert with guest Mike Simmons Jun 11 2020 6:00 pm UTC 45 mins
    Focus on a process, and you’ll get results. Focus on results, and you’ll get frustrated. In order to get the most out of your sales process, you need to understand what it is and what needs to happen at each step. Mike Simmons and I will break down the steps of the sales process, define what they are, what they aren’t, and what needs to happen in each so that you can repeatedly and reliably get results.

    You will learn:

    1. You have a sales process whether or not you want to admit it
    2. The difference between a sales process and the buyer’s journey
    3. What a sales process looks like
    4. What happens in each step of the sales process
  • How Liberty are Redefining Retail Experiences in an Online-Only World
    How Liberty are Redefining Retail Experiences in an Online-Only World
    Linda Aiello, Executive VP of Employee Success. Eric Fergusson Director of eCommerce, Liberty Jun 12 2020 9:00 am UTC 23 mins
    Together, we are facing a truly unprecedented situation. The global coronavirus pandemic is affecting all of our families, our businesses, our communities, and our way of life.

    In the next episode of our Leading Through Change series, we’re taking a look at the impact of COVID-19 on the retail sector. With physical stores closing, brands are pivoting their attention to their online commerce strategy in order to replace in person experiences and events. In our Salesforce Q1 Shopping Index, we saw 17% revenue growth online vs just 2% the previous year. While digital may not close the gap from lost brick-and-mortar sales, todays challenges are forcing retailers to innovate quickly and create exceptional online experiences.

    In this session, Linda Aiello, Executive Vice-President of Employee Success will be joined by special guest Eric Fergusson
    Director of eCommerce, Liberty. They will discuss how Liberty, the UK's most iconic department store, is redefining retail experiences in an online-only world.
  • Boost Your Executive Presence in Sales: Playbook for Professional Services
    Boost Your Executive Presence in Sales: Playbook for Professional Services
    Amy Franko, The Strategic Sales Expert Jun 15 2020 8:00 pm UTC 45 mins
    Executive presence. Not always easy to define, but it can make or break your sales success. Executive presence is especially important to selling professional services, where you are selling expertise as a trusted advisor.

    While it may be not be a stated factor in a buyer’s decision-making process, executive presence is worth your focus. It’s an indicator to your buyer that you are the best choice.

    In this talk, Amy Franko will share strategies to boost your executive presence in four key pillars: acumen, communication, vitality, and impact. Developing your executive presence will accelerate your trusted advisor status and your sales success.

    You will learn:

    1. Definitions of each executive presence pillar
    2. Specific strategies to build your acumen, communication, vitality, and impact
    3. Keeping an executive presence mindset in sales
  • Re-imagining the Retail Experience Through Technology
    Re-imagining the Retail Experience Through Technology
    Neil Holden-GroupIT Director,Halfords. Michael Green,Senior AreaVP & Craig Smith, Digital Transformation Director, Salesforce Jun 16 2020 2:00 pm UTC 34 mins
    The market forces & macro-economic factors that have been impacting retail over the last decade have, in the last few years, got significantly stronger.

    There is huge opportunity for established and respected brands to innovate the customer offer & the ways customers can interact with the brand in both physical and digital worlds. The global pandemic has also got retailers thinking even harder about how customers can access their offer and what that offer looks like.

    In this webinar we will discuss the topic with Neil Holden, the GroupIT Director of Halfords, who is working in a business that is already making great progress in their transformation.
  • Revenue Driven Marketing – How to turn marketing into a revenue-driven machine
    Revenue Driven Marketing – How to turn marketing into a revenue-driven machine
    Chad Burmeister, the AI for Sales Expert w/guests Andrei Zinkevich & Stefan Repin Jun 16 2020 3:00 pm UTC 36 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, will talk with Andrei Zinkevich and Stefan Repin about sales and marketing alignment, and specifically some strategies and tactics used in the European market.

    You will learn:

    1. What companies are doing in Europe to drive marketing engagement
    2. What is AI bringing to marketers?
    3. How do you turn marketing into a revenue driven machine?
  • From In-Person to Digital: Tips for Shifting Your Event Strategy
    From In-Person to Digital: Tips for Shifting Your Event Strategy
    Caroline Hull and Shannon Taschereau Jun 17 2020 1:30 pm UTC 37 mins
    As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand.

    Watch Adobe Experience Cloud's Caroline Hull and Shannon Taschereau for their webinar, From In-Person to Digital: Tips for Shifting Your Event Strategy.

    You'll learn:

    How Marketo is shifting their events strategy from in-person to digital
    The different factors to consider when shifting your strategy
    How to attract and engage buyers through digital experiences



    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • Providing leadership, by doing less accomplishing more and making a difference.
    Providing leadership, by doing less accomplishing more and making a difference.
    Adam Snider, The Teaching Sales Skills Expert Jun 17 2020 2:00 pm UTC 45 mins
    Managers are stressed and stretched thin. They are accountable to their teams, their bosses and the business. In our fast paced competitive world, many leaders experience burnout far too early. Don’t just cope . . . conquer!  Learn skills that will lead your organization and customers to successful outcomes, by doing less, accomplishing more and making a difference.

    You will learn:

    Being comfortable with changing the rules.
    Not being your own worst enemy as a manager.
    The clear distinction between manager and leader, you can apply.
    6 core competencies that will arm you to do less accomplish more and make a difference.
    2 skills that are easy to apply, that will build several of these key competencies
  • What Sales Can Learn from Karthi
    What Sales Can Learn from Karthi
    Carole Mahoney, Founder and Karthi Mariappan Jun 17 2020 4:00 pm UTC 17 mins
    Join Carole Mahoney with special guest Karthi Mariappan, the Co-founder and CEO of Hippo Video, Keynote Speaker, Marketer and Product Strategist with over 16 years of B2B experience. During this session, learn:

    How sales leaders should be reimagining their sales strategy in the midst of this isolating pandemic.

    How selling changed in the past few years and what new opportunities for sellers to connect with prospects and buyers.

    Do's and don'ts for sellers when using video in their sales process.

    Results that sellers can achieve by using video and where in the sales process the highest impact is.
  • Driving conversion & growth at Dunelm with world class Search
    Driving conversion & growth at Dunelm with world class Search
    David Ward and James Arnold from Dunelm Jun 17 2020 5:00 pm UTC 30 mins
    In the upcoming talk, David Ward and James Arnold from Dunelm will share their learnings and best practices on how the UK's leading home furnishing retailer transformed its online site into a rewarding customer experience that is driving higher conversion rates and revenue.

    This webinar will cover how Dunelm:
    - Recreated the physical store browsing experience online
    - Orchestrated an effortless and engaging search and discovery experience
    - Grew its online business
  • How CitySprint Stayed Ahead of The Curve
    How CitySprint Stayed Ahead of The Curve
    Pip White, Senior VP of Sales UK&I. Rosie Bailey, Business Development Director at Citysprint Jun 18 2020 9:00 am UTC 29 mins
    How CitySprint stayed ahead of the curve and is delivering against intense customer demand in the new normal

    Together, we are facing a truly unprecedented situation. The global coronavirus pandemic is affecting all of our families, our businesses, our communities, and our way of life.

    Our hearts go out to anyone who's been impacted by the virus, either directly or indirectly. At Salesforce, as at your companies, we’re focused on the health and safety of our employees, families and communities. However, we are very conscious that all businesses are in uncharted territory, Salesforce was built to handle moments like this, and our relentless commitment to your success is stronger than ever. Our company was founded on core values -- trust, customer success, innovation, and equality -- and our values are unwavering and continue to guide everything we do.

    During this time, we wanted to update you on how we’re approaching the situation for the UK and Ireland at Salesforce. Please join Pip White, Senior Vice-President of Sales UK&I, who welcomes special guest Rosie Bailey, Business Development Director at Citysprint. They will discuss how Citysprint, the UK's leading same day delivery service is using technology to respond to crisis in this time of need.
  • How Aston Martin is protecting & engaging their employees and customers
    How Aston Martin is protecting & engaging their employees and customers
    Naga Munchetty, an award winning journalist and broadcaster. Peter Freedman, VP & Chief Marketing Officer at Aston Martin Jun 23 2020 1:00 pm UTC 28 mins
    Road to Resilience: How Aston Martin is protecting and engaging their employees, communities and customers

    Road to Resilience is a series to inspire, educate, and unite our UK&I community during these unprecedented times. Hosted by Naga Munchetty, an award winning journalist and broadcaster, this 4 episode series will highlight local Trailblazers and dive into their stories of resilience, adaptation, and innovation now and into the future.

    Please welcome Salesforce Trailblazer Peter Freedman, VP & Chief Marketing Officer at Aston Martin, as he discusses how Aston Martin have reacted to this challenging and rapidly changing landscape by protecting and engaging their employees, communities and customers.
  • Improve RFP Effectiveness NOW – COVID-19 Edition
    Improve RFP Effectiveness NOW – COVID-19 Edition
    Lisa Magnuson, The Landing 7-Figure Deals Expert Jun 23 2020 3:00 pm UTC 45 mins
    Many sales leaders and their account teams are challenged with winning large deal RFP’s. Imagine overcoming your RFP struggles such as…

    •Spending hundreds of hours on RFP’s with few wins to show for your efforts
    •The massive cost of responding to RFP’s compared to your returns
    •Lack of a winning roadmap that consistently produces results

    Target audience:

    •B2B Sales leaders: managers, directors, sales VP’s
    •Account team members: account executives/account managers who are typically involved with large, complex RFP’s
    •RFP support team members
    •Internal partners: Marketing, technical experts, SME’s, executive team members and others who add value to large opportunity RFP’s

    You will learn:

    •What it takes to improve you RFP win effectiveness immediately
    •About the proven formula that produces results - repeatedly
    •How innovative tools that increase strategic thinking result in significantly more wins
  • Demo: Developing Multi-lingual Conversational AI Applications
    Demo: Developing Multi-lingual Conversational AI Applications
    Tim Bartz, Presales Consultant at Artificial Solutions Jun 23 2020 3:00 pm UTC 30 mins
    Language is one of the beauty of cultures. Humans like using the language they are familiar with, as this makes them feel part of a tribe. Brits use different words than Americans or Malaysians, while all of them speak a similar language. However, this becomes a hassle when companies need to deploy global programs that cover different cultures and languages.

    This problem is very common in the conversational AI space when developing multi-lingual solutions is the natural evolution of every single project – especially in large enterprises. Thus, it is important to understand what implications this has and to have this in mind when selecting the right technology.

    In this webinar, Tim Bartz, Presales Consultant at Artificial Solutions, the leading conversational AI platform for the enterprise, will show how Teneo handles multi-lingual conversational AI solutions and will explain a unique approach that saves a huge amount of effort when scaling an implementation from one to many languages.

    Do not miss this opportunity to gain advantage towards your competition.
  • A Novel Solution: Utilizing EMV cards for Strong Customer Authentication
    A Novel Solution: Utilizing EMV cards for Strong Customer Authentication
    Andy Ramsden, Head of Global Solution Sales, Giesecke+Devrient Jun 24 2020 10:00 am UTC 1 min
    Convenience and security go hand in hand in the way we pay today. Customers expect payment on the fly and easy authentication. That is why implementing Strong Customer Authentication needs to enable a seamless customer experience. As a part of this, G+D is presenting a new way to safeguard the customer.
    With our novel solution Convego®tap, utilizing EMV cards for Strong Customer Authentication your customers will love to use your services!
    In this webinar, hosted by Andy Ramsden and presenting Frank-Michael Kamm, both champions when it comes to Authentication topics, you will get first hand insights on G+D’s new solution, its commercial impact on your business, and the customer benefits. #futurebanking
  • Building a Content Strategy: Setting the Foundation for High-Velocity Content
    Building a Content Strategy: Setting the Foundation for High-Velocity Content
    Garrett Ruiz Jun 25 2020 9:30 am UTC 30 mins
    The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.

    Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success.

    You'll learn:

    How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
    What foundational elements to include in your content strategy
    Why content teams need to lean into messaging and campaign strategies


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • The Role of Humans in an AI Driven World
    The Role of Humans in an AI Driven World
    Chad Burmeister, the AI for Sales Expert, and guest, Andy Paul Jun 25 2020 3:00 pm UTC 46 mins
    Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, will talk with Andy Paul, Author, about the role of humans in an AI Driven World.

    You will learn:
    1. How to make a deeper connection with people
    2. How RingDNA leverages AI
    3. How your passion guides your career
  • Work From The Ground Up- What It Takes To Scale Your Revenue
    Work From The Ground Up- What It Takes To Scale Your Revenue
    Jeff Bajorek, The Fundamentals/Principles Expert with guests, Jessica Watts & Jeremy von Halle Jun 25 2020 4:00 pm UTC 45 mins
    You’ve got great ideas, and you have all the tech and the apps in the world to help you scale, but what does your foundation look like? Are all of the elements there? I sit down with Mud City founders Jessica Watts and Jeremy von Halle to discuss the essentials that often get overlooked when revenue organizations look to grow fast.

    You will learn:

    1.What are the mistakes most startups make when they try to ramp up
    2.What are the things you must absolutely do right in order to grow?
    3.How do Sales and Operations collaborate best in today’s startup environment
  • How to structure an Effective Sales Revenue Revival Strategy
    How to structure an Effective Sales Revenue Revival Strategy
    Peter Strohkorb, Sales Acceleration Specialist Adviser Jul 1 2020 10:00 pm UTC 60 mins
    One thing is for sure:
    Whatever the new "normal" will look like after COVID-19, it will not be like it was before.
    If you are a b2b sales or business leader, now is the ideal time to review your selling fundamentals to adjust for the current selling environment and prepare your plan for your post-pandemic customers
    .
    Sales Acceleration Specialist Peter Strohkorb will outline how you can set your sales team up for renewed revenue growth by adjusting just three business strategies.
    Highly recommended!
  • How To 5X Your Average Channel Deal
    How To 5X Your Average Channel Deal
    Marcus Cauchi, The Channel Hypergrowth Expert w/special guest, Lisa Magnuson Jul 6 2020 3:00 pm UTC 45 mins
    How can you help your channel partners 5x their average deal size when selling your products? How do you identify the intersection between what the customer wants/needs and your combined strengths as a partnership?

    How do you accelerate and grow company sales exponentially by working with diverse, distributed sales teams to maximize your revenue potential, solving bigger, more strategically valuable problems for your clients.

    We’ll explore what works, what doesn’t, why not and how the channel management function is at the heart of effective 5x enterprise selling. We’ll discuss the central role leadership the vendor plays in enabling or structuring success. We will discuss:

    • Strategy
    • Structure
    • Systems
    • Skills
    • Team selling and composition
    • Individual roles & contribution
    • Accelerating partnerships, JVs & alliances
  • Critical Thinking: an Essential Skill in Turbulent Times
    Critical Thinking: an Essential Skill in Turbulent Times
    Deb Calvert Jul 7 2020 3:00 pm UTC 45 mins
    Logic. Reason. Rational thought. In the heat of the moment, in a volatile and turbulent time, sometimes these get lost. Emotions prevail and hasty actions create bigger problems that could have been prevented with a healthy dose of critical thinking. When you build this essential skill, you'll get better at:

    -- Evaluating options
    -- Solving problems
    -- Resolving conflict
    -- Making decisions
    -- Negotiating
    -- Influencing others

    Check out this presentation for a re-introduction to critical thinking. It's a core competency that is more important now than ever.