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Search Engine Optimization

  • Consumers trust influencers more than they trust you
    Consumers trust influencers more than they trust you
    Amanda Brown, Senior Manager Digital Marketing, TGI Fridays Recorded: Dec 5 2018 61 mins
    They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.

    In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.

    What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.

    Register now for free!

    Attend this webinar and learn:
    * How influencers and customers drive brand reputation and how they differ.
    * The relationship between PR tactics and community voice
    * Real-world tactics used by brands to overcome PR nightmares
    * How to create an influencer marketing plan that retains authenticity and believability
    * How real brands think about influencers + consumers as a strategy to strengthen their bottom line

    Speakers:
    * Mae Karwowski, Founder and CEO, Obviously
    * Amanda Brown, Senior Manager Digital Marketing, TGI Fridays
    * Taimoor Dar, Head of Community, Yummly
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Obviously
  • How to Grow Marketing Impact, Not Impressions
    How to Grow Marketing Impact, Not Impressions
    Jordan Con, Product Marketing Manager, Bizible and Lizzy Funk, Demand Generation, Marketo Recorded: Dec 5 2018 48 mins
    How to efficiently maximise real impact in a data-driven marketing world.

    All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.

    In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
  • Secrets to Digital Advertising from Marketo
    Secrets to Digital Advertising from Marketo
    Scott Minor, Online Marketing Program Manager, Marketo and Favian Castillo, Digital Marketing Specialist, Marketo Recorded: Nov 27 2018 40 mins
    How does Marketo get the most out of their own search and social advertising campaigns? Join Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo.

    You'll learn Marketo's secrets to:

    - Targeting, user experience, and tracking
    - Measuring success/ROI by program, campaign, and individual ads
    - Retargeting, ABM campaigns & more!
  • How to rank for head terms with Hub and Spoke content
    How to rank for head terms with Hub and Spoke content
    Tom Smith, Senior Search Lead, Zazzle Media Recorded: Nov 21 2018 40 mins
    The hub & spoke model has been developed by Zazzle Media as a way for consistently ranking our clients for huge keywords in competitive niches. Using a combination of data analysis, technical improvements and content creation we can capture users attention at any point within their journey. This improves engagement as well as leveraging EAT signals to improve the position of our head terms.

    Join Tom Smith as he will show you how to research & implement a hub & spoke strategy, what considerations you need to think about, and how to maintain the model once it is launched.

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    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Why a 'channel agnostic' approach to search can deliver greater ROI
    Why a 'channel agnostic' approach to search can deliver greater ROI
    Mike McDougall, Organic Search Director, Stickyeyes Recorded: Nov 21 2018 35 mins
    Stop treating organic and paid as seperate channels and drive greater efficiencies and increase ROI.

    Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

    This session will discuss why an ‘channel agnostic’ approach to search is not only more effective at getting more out of your agencies, but a much more efficient approach to generating a return on your investment.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • How to break into the first page of the SERPs
    How to break into the first page of the SERPs
    Ryan Roberts, Search & Data Lead, Zazzle Media Recorded: Nov 21 2018 42 mins
    The webinar will look how to push your brand into those all important top spots. We’ll be coaching you on how to audit content effectively to identify weak areas, page structure and improving your internal linking. It aims to prove that your on-page targeting game can influence rankings just as well as backlinks and outreach.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Understanding the voice ecosystem, and why it matters to you
    Understanding the voice ecosystem, and why it matters to you
    Jorge Seeliger, Head of Innovation, Reprise Digital Recorded: Nov 21 2018 42 mins
    What do brands need to do to deliver connected customer experiences that generate a return on investment?

    Voice search devices are working their way into more homes and more devices, so it has never been more important to understand the voice search ecosystem and the opportunities that they present.

    This session will discuss how and why voice is emerging as an important communications channels, where voice can go from here, and what you need to do to deliver connected customer experiences that generate a return on investment.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • How brands can survive Google’s E-A-T update
    How brands can survive Google’s E-A-T update
    Jack Nottidge, SEO Lead, Stickyeyes Recorded: Nov 21 2018 43 mins
    Join this webinar and discover what you need to do to step up your content and search marketing strategy.

    Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning.

    The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells?

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Neuromarketing - How to be Remembered
    Neuromarketing - How to be Remembered
    Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, Marketo Recorded: Nov 16 2018 62 mins
    Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?

    Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.

    You will learn:
    - Strategies for transforming yourself and your marketing message into something worth noticing and remembering
    - How people pay attention, remember content, and ultimately act on it
    - How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
  • The MarTech Recipe For a Well Done ABM and Sales Strategy
    The MarTech Recipe For a Well Done ABM and Sales Strategy
    Carlyn Manly, Head of Marketing, Folloze - Gil Allouche,CEO, Metadata.io - Daniel Gaugler, CMO, PFL Recorded: Nov 1 2018 51 mins
    It’s happened to all of us—you think you have everything you need to make that great dish for your dinner party to only realise halfway through you are missing some essential ingredients. Sound familiar?

    Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result?

    Marketo has brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy. Watch Marketo, Folloze, Metadata.io, and PFL for The MarTech Recipe For a Well Done ABM and Sales Strategy.

    You'll learn:

    - How to use AI technology to accelerate existing opportunities and target net new accounts

    - How to easily create and deliver single or multitouch content-based journeys to your high-value customers and prospects

    - How to accelerate productivity and drive business forward with tactile marketing automation, swag and create extreme personalised marketing campaigns
  • The Rise of Exponential Organizations (ExO)
    The Rise of Exponential Organizations (ExO)
    Salim Ismail, Co-Founder & Chairman of ExO Lever Recorded: Oct 24 2018 62 mins
    A new technology that scales quickly from one to a million users has become a common and straightforward phenomenon. Scaling an organization at exponential speed, however, is quite another matter. Organizational growth is usually linear—incremental and slow. In recent years, however, exponential organizations (ExOs) such as Oculus, Airbnb, WhatsApp, and DropBox have experienced dramatic growth trajectories and achieved multi-billion dollar valuations in just a few years.

    Unlike traditional businesses that combine assets and workforces within organizational boundaries, ExOs leverage the world around them, such as other people’s cars and spare rooms. In some cases, they are outperforming their competitors by as much as tenfold.

    Join Scott Abel, The Content Wrangler, for one of the most interesting presentations you will attend all year. Scott's special guest presenter is Salim Ismail, the best-selling author of Exponential Organizations, a sought-after business strategist, and a serial entrepreneur, having founded technology companies including Ångströ, which was acquired by Google in 2010. He is also the Founding Executive Director of Singularity University.

    Salim is a prolific speaker, having given more than 100 talks in 2017 to audiences of all sizes in 12 different countries. He has been profiled across a vast array of media outlets, including The New York Times, Bloomberg BusinessWeek, Fortune, Forbes, WIRED, Vogue, and the BBC.
  • What You Need to Know About GDPR
    What You Need to Know About GDPR
    Carl Paradiso, VP of Technology, 3Q Digital; David Navetta, Partner, Cooley LLP Recorded: Jun 21 2018 56 mins
    Join 3Q Digital VP of Technology Carl Paradiso and David Navetta, Partner at Cooley, LLP, to get the full download about GDPR's effects on the marketing industry. Carl and David will run through answers to FAQs we've been fielding since the announcement dropped, and they'll leave plenty of time at the end for questions.
  • How AI is Changing Marketing
    How AI is Changing Marketing
    Gil Allouche, CEO, Metadata.io Recorded: May 17 2018 43 mins
    In this webinar, Metadata.io CEO Gil Allouche will talk about the different ways AI is being used by marketers. From analyzing data to orchestrating new marketing campaigns, AI is powering marketing activities in new and exciting ways and affecting interactions throughout the entire customer lifecycle. As an example of how AI can have a tremendous impact on marketing practices, Gil will focus on its role in lead generation. Webinar attendees will learn:

    - What Machine Learning is in relation to AI and how it connects your data to find patterns
    - Examples of how machine learning can identify target audiences, including the 20 percent that creates 80 percent of your revenue
    - How AI technology can help marketers prioritize their budgets to focus on the most effective programs
    - Starting with small, iterative uses of AI in marketing can be the most effective way to understand what will yield the most ROI

    Gil Allouche founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil's experiences hacking various marketing and CRM systems to get the solutions he needed.
  • The Content Convergence Has Arrived
    The Content Convergence Has Arrived
    Alan J. Porter Recorded: May 16 2018 60 mins
    Intelligent content is the foundation of the new age of digital customer experiences in any language. As a consequence, the worlds of marketing communication, technical communication, and localization are converging as companies need to take a more holistic view of how customers interact with their global brands. This presentation will discuss this convergence and how companies can best position themselves and their content to power their digital transformation.

    Join The Content Wrangler and our special guest presenter, Alan J. Porter, Head of Strategic Services at [A], for this free one-hour webinar. Porter will demystify how to start the discussion of content convergence in your own organization and he’ll provide samples of metadata you should consider adding when attempting to manage global content. Attendees will also gain insight into a content engineering approach to holistic content use.
  • The State of Engagement: Bridging the Customer Journey Across Every Last Mile
    The State of Engagement: Bridging the Customer Journey Across Every Last Mile
    Liz Miller, SVP of Marketing, CMO Council and John Nash, Chief Marketing and Strategy Officer, RedPoint Global Recorded: May 1 2018 60 mins
    The Chief Marketing Officer (CMO Council) and RedPoint Global are partnering to host a one-hour webinar on May 1, 2018, at 10am PST/1pm EST to discuss our latest report—titled “The State of Engagement: Bridging the Customer Journey Across Every Mile”—which reveals how brands are using connected, contextual and personalized engagements to reach customers through the last mile of their journey with a brand.

    Join Liz Miller, SVP of Marketing here at the CMO Council, and John Nash, Chief Marketing and Strategy Officer for RedPoint Global, as they unveil the findings from a quantitative survey of more than 150 marketers, in addition to insights from interviews with marketing leaders at Coca-Cola, AllRecipes.com, Aston Martin and more.

    Miller and Nash will explore the issues and challenges that organizations continue to struggle as they look to deliver consistent, reliable, data-driven and personalized engagements across an ever-expanding list of touchpoints. They will also share the strategies that leading companies are using to turn intentions into measurable action. The webcast will also take a closer look at the brands that are successfully differentiating themselves through better engagements by delivering the experiences that consumers want.
  • Improving Customer Experience: The Content Optimization Maturity Model
    Improving Customer Experience: The Content Optimization Maturity Model
    Val Swisher Recorded: Apr 26 2018 57 mins
    The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

    Val will help you identify which content optimization stage you are in and how to take your content to the next level.

    In this webinar, you will learn to:

    • Improve customer experience
    * Increase quality and consistency
    * Improve your brand
    * Decrease creation and translation costs
    * Improve time to market

    Get your questions ready and we hope to see you there!
  • Repurposing DITA Content for Microsoft Office Users
    Repurposing DITA Content for Microsoft Office Users
    Eric Kuhnen and Bill Gamboa Recorded: Apr 18 2018 56 mins
    Technical communicators around the globe use the Darwin Information Typing Architecture (DITA) to help them create structured, semantically rich, topic-based technical documentation designed for reuse. The benefits of DITA, including content reuse, are limited to content teams who use XML editing tools. Content creators working with Microsoft Office tools cannot reuse DITA content easily, so content silos coalesce around the tools that content teams use.

    It’s one thing to understand the value of content reuse. It’s another to find a solution that defeats tool-driven content silos so that teams who don’t have access to—or knowledge of—XML editing tools are able to effectively reuse and repurpose DITA content. Attend this free, one-hour Content Wrangler webinar, brought to you by the content management gurus at Astoria Software, to learn how technical content teams are sharing and repurposing DITA content with team members who create content using Microsoft Office software.
  • SEO & Content Marketing: The Art & Science of Capitalizing on How to Rank
    SEO & Content Marketing: The Art & Science of Capitalizing on How to Rank
    Holly Miller, Brand Ambassador, Searchmetrics Recorded: Apr 3 2018 35 mins
    SEO & Content Marketing are the couple to beat. By understanding the art & science of SEO, this dynamic duo can help marketers in any vertical leverage their content marketing efforts to increase rankings and get eyeballs on their content.

    The Internet didn’t exist 20 years ago. Especially in the form it does today. The Digital Revolution is an exciting time to be a marketer! Today there are more smart devices and more ways to search than ever before.

    While there are no silver bullets, what I know for sure is that there are certain weapons & tactics you need in your tool bag that will help you hit your mark.

    What should be in your bag: (what you’ll learn)

    - Ranking research from Searchmetrics - Industry Ranking Factors https://www.searchmetrics.com/knowledge-base/ranking-factors-industry/
    - Tactics for ranking as a Featured Snippet when people type questions into Google
    - Content checklist: seasonality, semantic association of topics, search volume & intent
  • Growthhacking content creation to transform your business
    Growthhacking content creation to transform your business
    Lisa Gibbs, Director of News Partnerships, Associated Press Recorded: Mar 27 2018 60 mins
    Curating, creating, and delivering fresh content pushes your marketing game to the next level. Your goal: Get the right content to the right people, when and where they want to see it.

    Optimization is the key, and analyzing user data, whether by leveraging AI or including engagement and other metrics in your efforts, helps you uncover not just which content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, your data can help you home in on consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.

    To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.

    By attending thIs webinar, you'll learn how optimizing content can:

    * Increase relevance for consumers across channels
    * Leverage data to increase consumer engagement with content
    * Increase the volume and scope of content, netting stronger conversions.
    * Seize customer journey opportunities when they appear

    Speakers:
    * Lisa Gibbs, AP Director of News Partnerships, Associated Press
    * Ari S Goldberg, Founder, Barber Surgeon’s Guild
    * Peggy Anne Salz, Principal, Mobile Groove Consulting
    * Rachael Brownell, Moderator, VentureBeat
  • The Top Facebook Ad Features Most Brands are Missing Out On
    The Top Facebook Ad Features Most Brands are Missing Out On
    Mike Zappulla: Team Lead, Paid Social @Elite SEM | Joonatan Lintala: Head of Business Development @Smartly.io Recorded: Mar 14 2018 58 mins
    With Facebook rolling out new features regularly, it can feel overwhelming trying to decide how to spend your ad dollars.

    With limited budgets and a directive to return a positive ROI, testing new features can feel like a gamble you might not be ready to make.

    We’ve teamed up with our friends at Smartly to talk through the Facebook Ad features we’ve seen perform the best and are worth investing in.

    If you wonder if features like Instagram Story Carousel Ads, dynamic ads for broad audiences, collection ads, and more are worth it—we’ve got you covered. Our experts will talk through their favorite features, how to implement them into your next round of tests, and results we’ve seen for top brands who know the secrets to driving real, profitable growth on Facebook.
  • 5 Ways to Optimize Paid Search for Your Most Profitable Conversions
    5 Ways to Optimize Paid Search for Your Most Profitable Conversions
    Katie Carlson Scrimger: Team Lead, Paid Search @Elite SEM | Blair Symes: Director of Content Marketing @dialogtech Recorded: Mar 8 2018 60 mins
    The ultimate goal of your AdWords and Bing campaigns is to generate customers and revenue, not just conversions. But optimizing SEM to drive sales is a real challenge. You have to double-down on the keywords, devices, landing pages, and conversion paths (online and offline) driving the most revenue at the lowest costs.

    If you want to optimize your paid search campaigns to drive sales, watch this webinar to learn how. Elite SEM’s Katie Carlson Scrimger and DialogTech’s Blair Symes explain the 5 PPC strategies to increase not just conversions, but customers. Elite SEM also explains how they used these strategies to help a major home services brand:
    - Increase call conversions by 90%
    - Decrease unprofitable conversions by 23%
    - Increase paid search profitability by 12%
  • GDPR Countdown to Compliance: New Regulations That Affect Everyone
    GDPR Countdown to Compliance: New Regulations That Affect Everyone
    Andrew Richardson: Director of Analytics @Elite SEM | Jodi Daniels: Privacy Consultant & Founder @Red Clover Advisors Recorded: Jan 30 2018 55 mins
    GDPR (General Data Protection Regulation) is a new data regulation that requires all companies that process data on EU residents to comply with strict policies. In scope are customers, data on behalf of customers, employees, vendors, or contractors. Many US companies are just learning of GDPR or understanding that, despite perhaps not directly doing business in the EU, they may unexpectedly be required to put substantial safeguards into place to be compliant. The kicker is, companies have only until May 25th, 2018 to put these safeguards into place.

    In this webinar, we’re joined by special guest, Jodi Daniels, Privacy Consultant and Founder of Red Clover Advisors, and Andrew Richardson, Elite SEM Director of Analytics, who will walk us through everything you need to know regarding:

    - GDPR (General Data Protection Regulation)
    the relationship between PII (Personally Identifiable Information) and GDPR
    - how you and your company will be affected, even if you don’t directly do business in the EU
    - what actions you and your company should be taking in order to avoid high penalties
  • Your Customers: Your Top Marketing Asset
    Your Customers: Your Top Marketing Asset
    Janelle Johnson VP, Demand Gen at BirdEye Recorded: Dec 7 2017 23 mins
    Your Customers are your top marketing asset. In today's webinar, we'll be focusing on building your reputation and increasing your social reach—and revenue—via your customers.

    Companies have always had to keep up with consumer trends, but today’s digitally connected customers pose a new predicament: they not only want the best products and services, they have access to more information than ever to help them determine the best.

    Marketing taglines mean nothing to them. When selecting a business, customers trust the word of their peers above all else: 92% of people are more likely to trust a recommendation from another person over branded content. The Voice of the Customer is what sells.

    We look forward to having you join us as we provide tips and tricks on how to:

    -Engage your customers
    -Best utilize that engagement to acquire more customers
  • 4 Ways to Build a Business Case for CRO: Securing Budget, Resources, and Support
    4 Ways to Build a Business Case for CRO: Securing Budget, Resources, and Support
    Kendall Giglio: Director, CRO @Elite SEM | Hudson Arnold: Senior Consultant @Optimizely Recorded: Nov 30 2017 50 mins
    Download the presentation PDF for reference:
    elitesem.com/elite-sem_webinar_build-a-business-case-for-cro.pdf

    Get a free Heat Mapping and ROI Analysis from Elite SEM to help you make a business case for CRO! elitesem.com/cro-roi

    It's hard to argue the effects that CRO (Conversion Rate Optimization) can have on the bottom line for a business. So why is it so hard to get the budget and resources you need to run a CRO program for your brand?

    In this live webinar with Elite SEM Director of CRO, Kendall Giglio, and Optimizely Senior Strategy Consultant Hudson Arnold, learn how to make a rock-solid business case that will turn actively adamant colleagues into excited evangelists for CRO. Kendall and Hudson will explain:

    - how to identify the right businesses, brands, and websites that could benefit from CRO
    - fool proof plug-and-play formula for proving ROI through CRO
    - proven approaches to secure budget, resources, and buy-in from your organization
  • Centralizing Intelligence to Power Individualized Experiences
    Centralizing Intelligence to Power Individualized Experiences
    Mary Anne Hensley, CMO Council; John Timmerman, Teradata; Peter Francis, T-Mobile Recorded: Nov 16 2017 63 mins
    True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.

    For the third and final webinar of this series, the CMO Council and Teradata are concluding the conversation around shaping customer experiences by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions—one that listens to all interactions, automatically tells marketing channels when and about what to say based on all the latest data and machine-learning analytics, and applies contact governance so that your marketing is smart and optimized, not fragmented by channel.

    During this one-hour webinar, our expert panel will share insights around how companies can build one central messaging hub for all customer interactions, regardless of channel. Marketers can elevate their marketing with a marketing hub to optimize and coordinate messaging, analytics and data so that the messaging automatically shifts, whether it’s time to sell or time to provide customer care, ensuring that each interaction is good for the customer and the brand. A featured brand expert will also share their company’s challenges in this area, as well as the steps they have taken in order to create consistent cross-channel messaging for the customer and make one-to-one experiences a reality for their organization.

    Among the topics to be discussed:

    • Challenges to achieving a full, cohesive view of all customer interactions
    • How to balance multiple customer interaction strategies amid the focus on clicks and conversions
    • Industry best practices and results from marketers who are coordinating their
    marketing in a hub and how it has elevated their marketing
  • Bridging the online and offline marketing gap
    Bridging the online and offline marketing gap
    Mark Coffey, SVP of Strategic Partnerships, GasBuddy Dec 12 2018 5:00 pm UTC 60 mins
    While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.

    Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.

    To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:
    * How to use martech to digitize offline channels
    * How to integrate traditional marketing efforts into their newer tech-driven marketing stack
    * The importance of combining online and offline marketing
    * How to track offline conversions

    Speakers:
    * Evan Jones, CMO, Fender
    * Mark Coffey, SVP of Strategic Partnerships, GasBuddy
    * Myllisa Patterson, Senior Director, Event Cloud Marketing, Cvent
    * Shannon Ryan, Head of Marketing, CI&T
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Cvent
  • The State of Technical Communication: 2019
    The State of Technical Communication: 2019
    Scott Abel, The Content Wrangler Dec 13 2018 6:00 pm UTC 60 mins
    Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.

    Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
  • Turning Structured Content into 'How To' Videos
    Turning Structured Content into 'How To' Videos
    Wouter Maagdenberg, TXTOmedia Dec 13 2018 9:00 pm UTC 60 mins
    Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.

    TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
     
    Takeaways:

    –Watch instead of read; visuals and video are preferred above text by most audiences.
    – Rich media creation is no longer a painful manual and disconnected process
    –Technical publications become more vital for sales.

    ABOUT WOUTER MAAGDENBERG

    Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR. 
  • Get and keep customers with killer AI-driven UX design
    Get and keep customers with killer AI-driven UX design
    Stewart Rogers, Analyst-at-Large, VentureBeat Jan 15 2019 6:00 pm UTC 60 mins
    User experience is swiftly overtaking price as the most important competitive differentiator. That means wowing your customers at every point of interaction and engagement. And lately, new approaches fueled by AI and significant data produced by cross-platform experiences, are putting UX under a new kind of microscope and helping to drive positive results. When harnessed correctly, AI really just means ultimate personalization. And this can reward you with loyalty, affinity, and word of mouth.

    User experience design (UX) isn’t a guessing game anymore. Artificial intelligence is your superpower, and machine learning your secret weapon. AI helps you personalize the customer journey at every step dynamically, crafting unique, individual experiences that learn along the way, making them more relevant, more engaging, and more delightful.

    To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    * How AI supercharges the relevancy, elegance, and engagement of modern design.
    * The ways well-known brands are creating intuitive apps with powerful UX supported by AI
    * The relationship between effective design and a strong ROI
    * Real-world successes and failures in AI-driven design

    Speakers:
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat