Search Engine Optimization

Community information
Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.
  • Attribution is the single knottiest issue facing digital advertisers today. If you're advertising on more than one channel or device, measuring the value of each is key to optimization. Join 3Q Digital's Ron Fusco and Big Squid Interactive's Chris Knoch as they break down a hierarchy of attribution needs, from basic to hyper-advanced, and how to solve for them.

    Topics will include:
    - revenue-tracking fundamentals
    - the perfect vs. the good
    - in-focus KPIs
    - a full suite of advanced models (Rules Based, Regression Based Path Analysis, Game Theory, Econometric Time Series Analysis)
  • Join Andrew Thomas for this fast-paced look at how to leverage content to cultivate a loyal customer base.

    Andrew Thomas is a Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications. He's witnessed firsthand, the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Andrew was a language intelligence solutions manager for Adobe Systems and oversaw the translation process for their DITA content.

    This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

    Cost: Free
    Recording available to those who register.
  • George Bina will explore the world of XML authoring for technical documentation. He will share tips and tricks designed to help technical communicators understand the advanced information management capabilities structured XML authoring provides over traditional authoring approaches. He will use oXygen XML Editor to demonstrate the techniques.

    Specifically, George will address the following questions:

    How do I know what content to create?
    What XML markup should I choose and why?
    How do I leverage markup to engineer better authoring experiences?
    How to we enforce content rules in XML documents?
    Why correcting content problems during the authoring process can help you reduce costs?

    This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

    Cost: Free
    Recording available to those who register.
  • Lead Generation & SEM. Sometimes, digital marketing may seem a bit daunting. We know what we want to bring in – business – and we know that online inbound marketing is the way to do it…but we may not sure of exactly how to go about it. Highly competitive, yet highly profitable – if done right – this webinar helps simplify SEM and its best practices, introducing you to keyword selection, landing page optimization, tracking, testing, and maximizing your return.
  • A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints.

    This webcast will discuss the findings of the report—titled “Quantify How Well You Unify”—which explores the degree to which chief marketers are architecting digital marketing technology strategies and unifying and extracting value from multiplying customer data sources.
  • SEO leads cost 60% less & close 2x faster than any other digital channel. When it comes to lead generation, SEO is a no brainer. Yet, most marketers fumble at strategy implementation.

    Watch “The Definitive B2B SEO Playbook” live to build a lead-gen focused organic search strategy.
  • Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell. Creating content that includes all of these components happens because it’s designed to pass leads along a guided pathway from basic curiosity toward a desire to buy. It includes clear directions toward action, with compelling content that encourage conversion. It can be used and reused across websites, blogs, emails and more. When it all comes together, how a visitor consumes your content tells you where each lead is on the path towards becoming a customer.
  • Producing content for a global audience, especially in multiple languages, can be challenging, regardless of the industry in which you work. Creating, managing, and delivering multilingual, culturally-appropriate, accurate, and relevant content isn’t easy. Pharmaceutical, medical device, and healthcare companies face the exact same issues of complexity as all other industry sectors do, but they must solve their information management challenges quickly and adeptly, without running afoul of regulators.

    In this free, one-hour web presentation, you’ll learn how some forward-thinking life sciences and healthcare companies are balancing the need for speed with regulatory compliance. Guest presenter and content strategy expert, Ann Rockley, President of The Rockley Group, will discuss the approaches necessary to create, manage, and deliver localized content in heavily regulated environments. Rebecca Sutton (Medivators) and Diana Ballard (Logos Group) will join webinar host, Scott Abel, The Content Wrangler, in the discussion. A brief question and answer session will take place at the end of the show.
  • Due to shifting market dynamics, evolving communication channels, new products launches and new product capabilities, corporate language is alive and constantly changing. This poses a unique challenge to translation technologies such as Machine Translation (MT) to keep up or lose value. So what should content developers think about when authoring content in a new technology landscape? New words and phrases previously unknown to the MT engines can degrade translation quality. This phenomenon is known as Content Drift. Some amount of Content Drift is unavoidable, but knowing how to detect when this happens, and how to remedy it will drastically improve MT performance across the enterprise.

    In this webinar, Scott Abel, The Content Wrangler, and Val Swisher, CEO, Content Rules, invite machine translation evangelist, Udi Hershkovich, to demystify preparing content for machine translation and to help us understand:

    * What is Content Drift and Why It Happens
    * When to Address Content Drift
    * How to Author Content for MT so to avoid Content Drift
    * The Do’s and Don’ts of Authoring Content for Automated Translation

    About Udi Hershkovich

    Udi Hershkovich is CEO of Safaba Translation Solutions (, a business executive and technology enthusiast committed for more than 20 years to introducing innovative technologies to markets ready for disruption. Hershkovich joined Safaba’s management team in 2012 after successfully developing technology business ventures in the Telecom space serving companies such as Sprint, Telstra, Singapore Telecom and the Vodafone group. In the cross roads between big data, artificial intelligence and human communications, he is now focused on making automated translation, an economic imperative for global business.
  • In today's digital world, traditional branding is not enough. You need a story to extend your brand. And, you need to understand the right people to share it with. Learn how world-class brands are using traditional storytelling techniques to achieve big results and how you, too, can share your story with across multiple platforms to the people that matter most, your customers.
  • Did you know that audiences forget 90% of what you present? That is significant! So how can you control the 10% they remember?

    In the past decade, brain imaging technology has dramatically increased our understanding of the brain. We now know more about the way our brains process information and ultimately remember it. Find out how to apply principles from cognitive neuroscience, the field that studies the link between the brain and memory, so you can deliver presentations with lasting impact.

    Specifically, you will learn how these brain science principles convert to guidelines you can apply to your own presentations immediately:

    Habituation leads to less attention. This means that as people get used to a specific stimulus, they pay less and less attention to it. Habituation has negative consequences in presentations because attention paves the way to memory. Learn brain science techniques to draw attention to increase the likelihood that your audiences remember your presentation.

    Attention is based on what we sense, what we know, and what we can infer. Learn several ways to use this principle to sustain attention and improve recall.

    The deeper the level of processing, the higher the probability for long-term memory. Progressive order for depth of processing is physical, phonological, and semantic. Learn what these terms mean and how you can implement them in your next presentation, whether it is in-person or virtual, to make sure your audience remembers your critical 10%.

    Join Scott Abel, The Content Wrangler, for this one-hour webinar sponsored by LOGOS, featuring Dr. Carmen Simon who will show us how she is changing the way the world presents. As the co-founder of Rexi Media, creator of Presenter Pro, holder of a double doctorate in information technology and cognitive psychology, and former lead of AT&T’s learning and development program, Dr. Simon built her career helping employees at America’s most visible brands craft compelling presentations.
  • Biochemically speaking, all humans are 99.9% similar to one another. But, the differences between us, albeit a tiny fraction, matter most. To dazzle individual prospect and customers — and to differentiate yourself from the competition — you need to provide highly relevant, personalized content across all touch points. Content delivered with laser-like precision. Content that addresses the needs of each individual; the right content, designed to serve the right person, at the right time, wherever they may be in the customer journey.

    Join me, Scott Abel, The Content Wrangler, for an informative webinar featuring Alan Horvath and Florian von Lepel of STAR Group. We’ll discuss the importance of providing personalized content experiences and the impact they have on prospects and customers alike. We’ll examine a use case that demonstrates the power of semantic content management in helping deliver relevant content to those who need it in real-time. You’ll leave with an understanding of what’s possible when you leverage the power of modular, semantically-rich content managed efficiently and effectively.
  • Are you part of the 84% of marketers that still lack a mobile strategy? Brands that lag behind will ultimately fail in a multi-screen world.

    Watch our on-demand webinar and discover how to build a revenue driving mobile marketing plan.
  • Ninety-six percent of the world’s consumers do not live in the United States. This important fact is not lost upon American business executives, especially those looking for new ways to increase corporate revenues. That’s why many US firms have their sights set on emerging international markets. They’re developing partnerships and setting up shop in nations around the globe. It’s an exciting time. The opportunities are many.

    But, in a global economy, getting the right content to the right people at the right time in the right format and language can be challenging. It takes hard work — and a global view — to do it right.

    Join Scott Abel, The Content Wrangler, on Thursday, July 31, 2014 at 10:30am PT for a free, one-hour web presentation for content marketers seeking to understand the role of translation and localization in a global marketplace. Three knowledgable international content experts — Kit Brown-Hoekstra, Diana Ballard, and Peter Argondizzo — will work together to demystify the role of content in a mobile, global world of business. You’ll learn what you can do to ensure your content works for the largest number of people possible, regardless of where they live or what languages they speak. And, you’ll learn why the way of the rules we were taught about content may actually prevent us from communicating effectively across cultural and language barriers.

    Bring your questions. This is going to be a great opportunity to learn from some of the world’s best and brightest on the subject.

    Attendees will receive a discount code for Content Marketing World 2014, September 8-11 in Cleveland, Ohio, The event is the largest of its kind and this year features an entire track dedicated to global content strategy issues for content marketers.

    This program is sponsored by Logos Group, where excellence in translation is more than a slogan. Learn more at
  • Has Google’s Panda 4.0 update impacted your site’s search traffic? Join 3Q Digital’s Colin Guidi and Scripted’s Eric MacColl to learn how to create content that succeeds in today’s SEO landscape. This free one-hour webinar will cover:
    -Understanding the Panda updates
    -What type of content performs best
    -Optimizing your current site content
    -The future of SEO + content

    Join us and bring questions!
  • The global marketplace offers huge potential for business growth - but a clear message is critical to that success. Is your content easy to understand? Does it translate well into other languages? Do all your content creators use consistent terminology when writing marketing copy, product descriptions, or user assistance content?

    In this free, one-hour webinar, you'll learn how to improve your content quality, including:
    • How to write powerful, clear copy - and why you should
    * How to establish and maintain tone and voice across your communications
    • How to save money and time, especially in translation and localization

    Engaging your customers in a global marketplace takes finesse. Learn the tips you need to successfully go global with your communications.

    Prizes: 10 registrants will win a free copy of “The Language of Content Strategy” by Scott Abel and Rahel Anne Bailie (XML Press) and one lucky registrants will receive a free ticket to Information Development World, October 22-24, 2014 in San Jose, CA.
  • The conversion game has changed: multiple channels, multiple devices, and a realm of customer data have altered the landscape far past conversion optimization. Join Fanplayr and 3Q Digital in a free webinar that will cover how to drive quality traffic to your site and how to shift your strategies to hit today's consumers with the exact right offer at the exact right time. Bring questions!
  • When’s the last time you updated your search strategy? In the past couple months Google unleashed Panda 4.0, axed author photos from search, and announced Head of Web Spam Matt Cutts’ leave of absence.

    Get up to speed! Watch the live webinar on demand.
  • *Includes key highlights and exclusive data from 2014 Econsultancy research*

    For too long, the promise of data has outpaced the reality for marketers. This is especially true when it comes to achieving the long-held goal of driving more personalised cross-channel customer engagements. That is beginning to change, however, thanks to the advent of new technologies that enable marketers to easily unify their applications and data.

    Join digital marketing experts Stefan Tornquist, of Econsultancy, and Tracy Hansen, of Tealium, as they discuss the results of a first-of-its-kind survey that examines the unique challenges and opportunities organisations face in their quest to obtain a single customer view and transcend to the next level of marketing success. The webinar will feature key highlights and exclusive data from the Econsultancy report, entitled “The Path to Marketing Unification,” as well as an overview of how major brands worldwide are using tag management to solve this critical challenge.

    In this webinar, you will learn:
    · Why 72% of marketers report problems with data fragmentation
    · Why only 14% of organisations are able to get a holistic customer view
    · Why those who achieve even limited integration see superior results
    · How achieve real-time, cross-channel results without spending a fortune
    · How a unified marketing strategy can finally unlock your marketing potential.

    Sign up now for this informative session, which will feature exclusive trends and insights not contained in the full report.
  • Want the CEO's attention? Flash him or her your department's translation budget.

    In this session, Marcia shares an easy-to-remember technique for creating tighter, more compelling text—words with bang—and shows examples of the impact that this technique can have on translation spending. We'll compare "befores" and "afters," using a spreadsheet to do the math in a snap. See for yourself that the more bang you put in your words, the more translation bucks you can save.

    You'll learn to...
    • Create more engaging messages
    • Increase keyword density
    • Slash translation costs

    Marcia Riefer Johnston is the author of "Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them)." Marcia has run a tech-writing business for … a long time. For more, see
  • Organizations that regard their content as a strategic asset undergo a transformation. They leverage their content to answer questions and to help them make critical business decisions. They rethink the way they curate, produce, manage, translate and publish their content assets. And, they do so in a systematic, repeatable fashion.

    Attend this free, one-hour webinar—brought to you by STAR Group and The Content Wrangler—to discover the 5 future-oriented content engineering principles that make a difference. Attendees will learn why semantic content management (and the right content model) can make all your content easily deployable. And, you’ll discover how adopting this approach can help you—and your customers—answer questions you haven’t even thought about yet.

    About STAR Group: The STAR Group provides innovative solutions that support the entire information lifecycle. At the core is GRIPS, the company's comprehensive solution for semantically structured, intelligent content. Learn more today:
  • Today’s consumer is always connected, but are you? Hear from Greg Sterling, senior analyst Opus Research, on the mobile landscape and small business strategies to interact with customers on-the-go.
  • Outsourcing is becoming ubiquitous. The growth of outsourcing is driven by powerful economic forces. The impact of outsourcing on a company or a team can be huge, and either beneficial or harmful. Technical writing outsourcing is not yet as widespread as the outsourcing of other functions, but it exists and is growing. For example, senior technical writers with decades of experience can now be found in many countries around the world, and on every continent.

    If you are a manager responsible for technical communication or for outsourcing decisions, join Scott Abel, The Content Wrangler, for this informative, free, one-hour webinar featuring technical communication management strategist, Barry Saiff. Barry will introduce you to the potential pitfalls and the key success factors for technical writing outsourcing efforts, and enable you to begin to determine the best way forward for your organization. If you are a technical communicator or a leader or manager of technical writers, this webinar will help you to understand why and how outsourcing is changing the profession, and how you can play an effective role in influencing the outsourcing decisions that will impact your organization, and your career.
  • Watch this webinar to learn 5 critical insights you can apply right now to better reach and engage B2B marketers on social media.

    If you’re a B2B marketer or a marketer that sells to these highly coveted decision makers, incorporating these insights into your marketing playbook will answer questions like:
    •Which social networks and platforms should you be active on?
    •What topics should you build your content marketing strategy around?
    •Which publications should you leverage for PR and online advertising?
    •What are the top B2B vendors doing right, and how can you do it right too?
    •How can you become more influential with B2B marketers?
  • Wir leben in einer Welt in der wir Informationen im Überfluss haben; daher hat sich unser Kaufverhalten für immer verändert. Fakt ist, dass wir schon zwei Drittel des Kaufprozesses durchlaufen bevor der Käufer an den Verkäufer herantritt. Durch diese Veränderung erhalten wir als Marketer unglaubliche Macht. Wie können wir diese nun nutzten um mit unseren Kunden in Kontakt zu treten?

    Melden Sie sich zu unserem live Webinar an, dass von Melanie Gipp, Marketing Manager EMEA, Marketo gehalten wird, um folgendes zu lernen:

    -Die neuen Regeln von Engagement Marketing
    -Wie ziehen Sie potenzielle Kunden durch guten Content an
    -Wie kommunizieren sie mit Ihren potenziellen Kunden basierend auf Ihr Verhalten
    -Wie erstellen sie anhaltende 1-zu-1 Beziehungen im großen Stil