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Search Engine Optimization

  • SEO for Local Business SEO for Local Business Eugene Farber, SEO Manager at LocalVox Recorded: May 25 2016 46 mins
    Join us as we discuss an SEO strategy that can help local businesses drive customers from the web.
  • 7 Surprisingly Simple Ways To Get More Business Now 7 Surprisingly Simple Ways To Get More Business Now Christa Trantham, Business Manager, Coach Blueprint Recorded: May 17 2016 72 mins
    In this webinar you'll learn:

    • How to use the “Client/Customer Matrix” to get 5x the results
    • 6 magic words to get more referrals
    • What chocolate (yes, chocolate!) can do for your business
    • ...and more than we can fit in this space!
  • Email Marketing for Local Business Email Marketing for Local Business Josh Melzer, Head of Digital Marketing at LocalVox/Berry Recorded: May 12 2016 47 mins
    Drive more sales with our design tips, best practices and growth ideas.

    Email is one of the most powerful digital marketing tools that a local business can use to turn casual shoppers into lifelong loyal customers.

    In addition to giving you direct access to customers, email marketing has a high return on investment (for every $1 you spend on email marketing, you’ll see a return of $44.25).

    Join us for this 45-minute webinar and you’ll learn:

    -- The primary elements of successful email marketing campaigns
    -- Creating emails that get opened (and responded to)
    -- Ways to grow your list of email marketing recipients
    -- The best times/days to launch campaigns

    By the end of this webinar, you’ll be equipped with actionable email marketing strategies that will help your local business take people go from inbox to in-store sales. Register today!
  • Why the emergence of IoT will change technology marketing forever Why the emergence of IoT will change technology marketing forever Christropher Caen, ReadWrite, Michele Perras, Pivotal Software, and Areyah Sternberg, DWA Media Recorded: May 11 2016 43 mins
    A Brave New (connected) World.

    For decades the marketing of technology has fallen into two distinct silos. On one side are the products and services that are sold to the end consumer. This marketing is known as Business to Consumer, or B2C marketing. On the other hand, there are the companies that sell products and services to other companies. This is known as Business to Business marketing, or B2B.

    Unfortunately, the world of connected devices, known by the more familiar term, Internet of Things (IoT), is changing all of this. The days of marketing, and marketing platforms, being built around the concept of a standalone product or sales channel are going away. In their place, we are entering a new generation of products whose very reason for being is their ability to connect to the world around them, to other products, share data, and become part of a larger ecosystem.

    This idea of an ecosystem is at the heart of the problem for marketers when it comes to IoT. In reality, what is needed is neither B2C nor B2B.

    Marketing organizations need to start planning now to capitalize on IoT to drive customer engagement and demand generation goals.

    In the webinar, you will learn
    • How IoT will effect B2C and B2B marketing
    • About the Business to Ecosystem (B2E) and what means for your marketing plans
    • Which marketing technologies and strategies you should be considering in the brave new world of B2E marketing
  • Beyond Kim Kardashian: Social media in a Snapchat world Beyond Kim Kardashian: Social media in a Snapchat world Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 28 2016 32 mins
    Optimize. Connect. Analyze. We’ve all heard the social media buzz words, but how can we move beyond lingo and actualize an effective social media strategy that doesn’t bore the already short-attention-spanned customer?

    Given that the average person receives roughly 200 emails per week, how can we get them to care about our bikinis and personalized soaps (aside from using Kim Kardashian as a model)? This in-depth interactive executive learning session can help you fuel a high powered fast and effective social media strategy that does more than buzz and ping.

    In this webinar you’ll learn how to create a social media strategy that is unique to your corner of the universe, including how to:

    * Differentiate between social media and social messaging
    * Utilize analytics to optimize your results
    * Empower rather than manage your social media by becoming more effective with the tools at your disposal
    * Optimize social media spending to gain the attention of new audiences
    * Engage social influencers by using the right tools and approaches
    * Craft and deliver the right content and promote it -- beyond finding and sending



    Guests:


    * Itamar Benedy, VP of marketing, Yoga.com
    * Stefania Pomponi, Chief Evangelist, Clever Girls Collective
    * Andrew Grill, Global managing partner, IBM Social
    * Stewart Rogers, director of marketing technology, VentureBeat
    * Wendy Schuchart, moderator, VentureBeat



    Register today!
  • Webinar: The power of programmatic Webinar: The power of programmatic Trevor Miranda, EMEA/APAC Certification Lead, MediaMath Recorded: Apr 27 2016 62 mins
    No longer a buzzword, programmatic is a crucial part of the marketing toolbox. Join marketing software specialists MediaMath for a session on the essentials.
  • Growthhacking your app store downloads via AMO Growthhacking your app store downloads via AMO Peggy Anne Salz, analyst, Mobilegroove Recorded: Apr 20 2016 32 mins
    How do you ensure that your app will stand out against the avalanche of competing new apps (nearly 2,000 a day)? You need to increase your profile — and get more mileage out of the organic traffic that will make up the vast majority of your installs and your base of quality, loyal users — by optimizing your entire app marketing funnel, not just you app store presence. It's time to forget app store optimization (ASO) and prepare for AMO (App Marketing Optimization). AMO is a new approach that recognizes keywords alone won't cut it.

    Winning requires a rethink and a sharp focus on all the elements that define and drive the marketing funnel. But this can be a challenge as ASO evolves to consist of more "moving parts" —titles, descriptions, icons, screenshots, videos — and app stores shift rules and algorithms to reward apps that delight their users.

    Discover how your app company can benefit from the shift to AMO by attending this VentureBeat webinar, where Steve P. Young, ASO 'wizard' and founder of Appmasters will join Peggy Anne Salz, author of the report, to share his proven growth hacking tips and ways you can take your apps to new heights on a tight budget.

    In this half hour ASO masterclass, you'll:

    *Talk tools, tips and techniques to get your app in front of your audience and top of mind with app stores.
    *Identify the small changes in components, such as you in-app purchase descriptions, that will have big impact on downloads.
    *Walk through the differences between Google Play and Apple’s App Store, and map how you should adapt your ASO/AMO strategy for both.

    Speakers:

    * Peggy Anne Salz, analyst, VentureBeat
    * Steve P. Young, ASO 'wizard' and founder of Appmasters
    * Wendy Schuchart, moderator, VentureBeat
  • Content Marketing: The 2016 version Content Marketing: The 2016 version Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 6 2016 61 mins
    It used to be you could put up a blog, create a white paper or come up with a slick infographic, and claim you’re doing content marketing. Oh, for the easy days.

    Now, in our multi-channel, hyper-social, personalized landscape, content marketing has gotten a lot more complex and far more strategic. And as customers have seized more control of the conversation -- and traditional advertising continues to lose its clout -- content marketing has become an undebatable marketing tool for both lead generation and brand awareness.

    But given how essential it has become, customers are being carpet-bombed with content. How do you rise above the noise? What channels are essential? How do you maintain relevance? What forms of content are most effective? And how do they fit into a comprehensive marketing plan, not to mention the customer journey at all its junctures?

    Join our panel of content marketing experts and VB’s Director of Marketing Technology research to learn essentials no marketer should be without as they head further into 2016.



    In this webinar, you’ll:

    • Design a content marketing program that complements your marketing initiatives
    • Find your voice – and how to adhere to it across media and platforms
    • Learn which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • Uncover the benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • Determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Ada Pia d'Errico, CMO, Patch of Land
    * Sonny Ganguly, CMO, Wedding Wire
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out. Register today!
  • Mobile user acquisition fraud: How to find it and how to fight it Mobile user acquisition fraud: How to find it and how to fight it Eric Seufert, VP of User Acquisition, Rovio Recorded: Mar 30 2016 59 mins
    Last year, the number of mobile developers and publishers who were cheated when acquiring new app users doubled. That kind of fraud means a whole lot of people are paying good money for bad users.

    It’s not surprising. The mobile market has heated up so much that as your user acquisition campaigns scale – across more channels, more markets, using more sophisticated automation -- you’re bound to run across bad traffic.

    You know something’s up because conversion rates suddenly drop. Install numbers stop synching up. Your business intelligence is stumped. Someone is claiming conversions that never happened!

    The good news? You can greatly reduce the risk. We’ve brought together a stellar round-up of pros who have diagnosed, identified, and successfully pushed back fraudulent activity in extensive UA operations. Each will share their experience from the front-lines on how to combat mobile fraud.

    After this webinar, you’ll:

    * Understand what user acquisition fraud is, and its many forms
    * Identify campaigns and publishers associated with illegitimate traffic
    * Learn how datasets can be cleaned and payouts reclaimed once fraud is identified.

    Speakers:

    * Eric Seufert, VP of User Acquisition, Rovio
    * Yevgeny Peres, VP of Growth, Supersonic by ironSource
    * Paul H. Müller, CTO at adjust
    * Evan Schuman, Moderator, VentureBeat

    Don't miss this insightful and interactive panel discussion on mobile fraud. Register today!

    Sponsored by adjust
  • Above the Noise: Promoting content through social media Above the Noise: Promoting content through social media Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Mar 24 2016 33 mins
    Every minute, writers post more than 1,400 new blog posts; Facebook users share about 2.5 million pieces of content; Twitterers tweet 277,000 times, and Instagram fans share 216,000 photos. How on earth, then, can your blog, video, 140 characters, or photo stand out?

    That's the question Stewart Rogers, VentureBeat's Director of Marketing Technology will answer in a webinar designed to help brands boost the visibility of their well-crafted content. By using the appropriate social networks and the right management tools, marketing professionals can transform their blogs, infographics, and visuals into must-view content. Social media management (SMM) is critical to content promotion.

    Customers are constantly connected to social networks; the surest way to their minds, brand loyalty (and wallets) is delivering high-quality content when, where, and how they want it. SMM solutions provide you with these capabilities and the means to track, audit, and analyze results.
    Rogers will provide some details from "Social Media Management: Tools, tactics… and how to win," including a discussion of some of the best (and worst) 28 major SMM tools.

    After the event, you will:

    * Understand how SMM can help your brand
    * Know the best SMM vendors to investigate for your business
    * Recognize the tactics, metrics, and techniques you need to promote your content via social media

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jeffrey Smith, CEO, Smule

    Register today!
  • Six ways marketing clouds will help you burn the competition Six ways marketing clouds will help you burn the competition Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Mar 17 2016 62 mins
    If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marketing clouds offer feature-rich platforms to deliver a complex and fully fleshed out marketing team experience. Essentially, they do the heavy lifting for you. But marketing clouds are pretty new -- and we're not seeing a huge penetration right now, partially due to a layer of complexity that could be off-putting to some. But the marketing cloud landscape is changing -- and if you're clever, you'll want to get in on the ground floor.

    Marketing clouds encompass smart emails and SMS messaging; social targeting; integrated call center and customer relationship management (CRM) support; data-supported marketing; smart apps, and more. Because they incorporate all data an organization knows about each customer, these cloud-based solutions empower marketing to be more efficient, engaged, and effective. While cloud solutions can be complex, time-consuming, and costly to implement, they are a good investment, according to about two-thirds of executives VentureBeat surveyed for its report, "Marketing Clouds: How the best companies are winning via the best technology." In this webinar, VentureBeat Research Analyst will discuss the hurdles and benefits of marketing clouds, most useful features, and cloud's impact on marketing initiatives.

    When you leave, you'll know:

    * What makes up a marketing cloud and why it may be right for your organization
    * The five different types of marketing cloud
    * VentureBeat's best marketing cloud software bets for SMBs, enterprises, and startups
    * The ROI marketers can expect from their implementation
    * How to improve adoption by encouraging user adoption

    Panelists:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Michael Healey, CEO, Yeoman Technologies
    * Rachel Silva, Assistant VP, Marketing, Pep Boys
    * Wendy Schuchart, Moderator, VentureBeat


    Register today!

    Sponsored by IBM Silverpop
  • Google Shopping: Growth Opportunities and Insight Google Shopping: Growth Opportunities and Insight Dave Colgate (Senior SEO Specialist) and James Faulkner (Head of PPC) at VerticalLeap Recorded: Mar 17 2016 36 mins
    In this webinar, we will discuss the power of Google Shopping and the huge opportunities that exist when data and expertise from both PPC and SEO are combined. In particular, we’ll focus on:

    • The size of the opportunity
    • Shopping campaign considerations, tactics & product insight
    • The importance of product page SEO health
  • Personalisation - using data to understand your customers Personalisation - using data to understand your customers Mandy Critchley, Head of Partnerships and Insights at mySupermarket Recorded: Mar 17 2016 25 mins
    In this webinar Kim Ludlow, UK MD of my Supermarket will discuss:

    - Managing personalisation to make broad sites more relevant to customers
    - Focussing on the customer profile instead of the customer journey
    - Joining data across all marketing channels to create a seamless - and relevant - experience
    - Serving the right messages at the right time to influence to purchase
  • Is Your Content Resonating? How to Build Connections With Content Is Your Content Resonating? How to Build Connections With Content SnapApp - Lena Prickett & Hana Abaza - Uberflip Recorded: Mar 16 2016 72 mins
    You've been creating content for a while now, but is it really resonating with your audience?

    Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.

    In this webinar, SnapApp's Lena Prickett provides actionable tips for how to deliver a powerful experience full of content that resonates with your audience.

    You’ll learn:

    How to get to know your audience and identify what will resonate with them
    How to find the data you need to continue creating and delivering resonant content
    How to organize your content and provide an engaging content experience
  • Think like a CMO: Allocating budget and resources across the buyer’s journey Think like a CMO: Allocating budget and resources across the buyer’s journey VentureBeat Recorded: Mar 15 2016 48 mins
    Your customer's journey is crucial for building long-term loyalty. That's why your marketing strategy isn't one you can set and forget. It's crucial to have a top level look at the entire customer journey -- and understand that it might even be more than one journey.

    How are leading CMOs at top-performing companies planning to spend their budget and time across the buyer’s journey? From brand marketing, to demand generation to expanding customer advocacy, this webinar will illuminate where marketing leaders are allocating their money and efforts, and the key performance indicators used to measure the success of marketing teams throughout the buyer’s journey.

    We've gathered together top CMOs for a one hour candid look at their best advice for nailing the key components of the customer's journey. You'll learn which KPIs to watch, how best to budget across the board and what you're not measuring correctly -- or at all.

    Join this panel discussion as we take a deeper look at where marketing money is going – and why.

    After this webinar, you'll:

    * Gain CMO perspectives on KPIs, team structure, and resource allocation
    * Learn how CMO’s are measure marketing results
    * Get tips and advice on setting your organization up for success

    Register today for this free CMO roundtable discussion with interactive live audience question and answer session!

    Speakers:
    * Jeffrey Rohrs, Chief Marketing Officer, Yext
    * Chip House, Chief Marketing Officer, Four51
    * Ramon Chen- Chief Marketing Officer, Marketing & Product Management, Reltio
    * Moderator: Kevin Bobowski, Chief Marketing Officer, Act-On Software

    Sponsored by Act-On Software
  • Four killer conversion rate optimization musts for 2016 Four killer conversion rate optimization musts for 2016 Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Mar 10 2016 58 mins
    Can one word, picture, or extra icon make a difference in a brand's engagement? Quite simply, the answer is yes.

    Every component of a website or mobile app potentially can attract or repel the intended audience. From the headline's wording, color, and font size, to the use of photograph or video, and number of call-to-action buttons, too much or too little of a good thing may counter a brand's intentions.

    Marketers typically measure interactions: The number of times users watch and share a video, download a whitepaper, or tweet a link are only some of the many performance variables. Even when the figures are satisfying, conversion rate optimization asks "what if." By leveraging conversion rate optimization (CRO) tools, brands report tremendous gains in downloads, open rates, and overall engagement.

    Discover how your brand can benefit from CRO by attending this VentureBeat webinar, where the CMO of ZipRecruiter will join VB Insight's own Stewart Rogers to talk about his experiences and results with conversion rate optimization.

    In this half hour exec roundtable, you'll:


    * Learn best tactics – such as A/B split tests, website heat mapping, mobile, and performance tracking
    * Get a walk through the best and worst tools on the market today based on Stewart Roger's own VB Insight Conversion Optimization report
    * Understand the impact CRO can have on your brand

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Ed Fu, CMO, ZipRecruiter
    * Wendy Schuchart, Moderator, VentureBeat



    To learn more about the conversion optimization report, visit Insight.VentureBeat.com and get the latest research on the marketing technology industry.
  • Killer mobile app user loyalty Killer mobile app user loyalty Wendy Schuchart, VentureBeat Recorded: Mar 9 2016 59 mins
    How do mobile app marketers convert a large number of casual users into that coveted group of loyal customers who engage with the brand, make regular purchases and remain engaged month after month - all while fending off the competition? We can show you how.

    During this webinar we'll help you identify key techniques to “listen” to what users are saying with their actions and behavior. We’ll answer questions like: When is a user ready to recommend you to others? How do you find out when users are ready to deepen the relationship? How do you know the relationship is in jeopardy?

    In this webinar, you'll
    * Learn effective combinations of push, in-app messages and email messaging to drive casual users toward the loyal customer zone and keep them there once they arrive.
    * Discover how personalization to add more end user value to your marketing campaigns
    * Create a more robust user dialogue using behavioral triggers combined with app messaging

    Speakers:

    * Marissa Tarelton, CMO, RetailMeNot
    * Amanda Richardson, VP Product, Hotel Tonight
    * Ehren Maedge, VP, MoEngage
    * Wendy Schuchart, Moderator, VentureBeat


    Register today for a fast paced interactive discussion on how to take your organization's app to the next level.

    Sponsored by MoEngage
  • Social media management: How to win back unhappy customers Social media management: How to win back unhappy customers Jay Baer, NY Times Best-Selling Author Recorded: Feb 25 2016 31 mins
    Customers that take to social media to complain are ignored to the tune of over 280 million messages per year. The retail industry is the worst offender, ignoring eight out of ten customers on social channels.

    Understanding the tools that help drive support, and engagement is imperative, not just for your current bottom-line, but for the future. Don't forget, Google is indexing all those complaints for all to see.

    Choosing the right social media marketing tools and tactics for customer support is a ‘must do,’ not a ‘nice to have.’

    Join us to find out how to leverage social media management tools to win over unhappy customers. VentureBeat's own director of marketing technology Stewart Rogers is joined by New York Times' best-selling author Jay Baer ("Hug Your Haters" 2016) for this fast-paced half hour discussion, complete with audience interactive Q&A session.

    In this half-hour webinar, you'll:

    * Learn how to save face with your angriest customers -- and turn them into your most valuable asset.
    * Use social media management tools to curry favor with the faceless customers you don't even realize you had.
    * Increase customer engagement across the board.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology
    * Jay Baer, social media guru and best-selling author "Hug your Haters"
    * Wendy Schuchart, moderator, VentureBeat

    For more information on VB Insight, go to Insight.venturebeat.com to read the latest research and marketing analysis.
  • Fierce mobile ads: Beat the competition Fierce mobile ads: Beat the competition John Koetsier, Mobile Economist Recorded: Feb 23 2016 59 mins
    Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
    Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
    As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally.

    That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:

    * Determine the ROI of your mobile app investments
    * Partner with software developers to create innovative, multi-platform apps
    * Leverage programmatic transactions with analytics
    * Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
    *Expand into mobile ad search.

    Speakers:
    * John Koetsier, Mobile Economist, Tune
    * Paul D'Arcy, CMO, Indeed
    * Casey Chafin, Founder, Skillz
    * Wendy Schuchart, Moderator, VentureBeat


    Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.


    Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Engagement: A New Metric to Demonstrate Event ROI Engagement: A New Metric to Demonstrate Event ROI Justin Gonzalez Senior Marketing Manager DoubleDutch & Hana Abaza VP Marketing Uberflip Recorded: Feb 19 2016 71 mins
    In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy.

    In order for B2B marketers to reap the benefits of events, they need to adapt a new mindset that incorporates engagement into their overall event strategy. With this approach, they'll be able to continue to foster the sense of community that is built at events and meet their marketing goals.

    Join Justin Gonzalez, Senior Marketing Manager at DoubleDutch, and Hana Abaza, VP Marketing at Uberflip, for a webinar that will provide expert insight on how engagement is a key piece to increasing your ROI at B2B marketing events.

    You’ll learn:
    How to define your event marketing goals and measure progress
    How to reimagine your event experience to engage attendees
    How to demonstrate the value of events to your leadership team
  • App Store Optimization: Money for nothing, and clicks for free App Store Optimization: Money for nothing, and clicks for free Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Feb 18 2016 63 mins
    Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns.

    App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads.

    In this webinar, you'll:

    * Learn how to position your app on the top of app store lists
    * Help your customers find your hot mobile properties
    * Gain new methods for generating demand for your mobile content.

    Speakers:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Amanda Bradford, CEO, The League
    Japheth Dillman, CCO, Yetizen
    Aaron Kardell, CEO, Homespotter
    Wendy Schuchart, Moderator, VentureBeat


    Check out VB Insight to access VB Insight's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

    This editorial Insight webinar is sponsored by NativeX. The sponsor has no input on the report findings or panel discussion.

    Sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals
  • Building your email personalization powerhouse Building your email personalization powerhouse Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Feb 17 2016 63 mins
    Done well, email personalization cements the relationship between consumer and brand. Performed poorly, perhaps nothing drives a bigger wedge between the two.

    The good news: Organizations are willing to invest in email and related tools given its proven ROI, $38 for every $1 spent, according to VB Insight's research. The more points of contact you can correctly personalize, the stronger the bond, and those organizations pushing beyond dynamic field insertion (e.g., "Dear Jane") stand to reap the highest rewards from engagement, loyalty, and spending.

    In this webinar you'll become an email personalization powerhouse when you:

    • Learn how to can increase your email open rate and click-through rates

    • Discover new data types for personalization: It goes far beyond the recipient's name

    • Hear about the latest technologies that ease email personalization pain points – without hurting your wallet (or relationship with the CFO)

    • Figure out the best partners for your business, depending on specific requirements, vertical, existing solutions, and company size

    • Avoid the gotchas of personalization: Wrong names, outdated information, and missing data points

    Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, February 17 for a live interactive exec roundtable "Becoming an email personalization powerhouse."

    Sign up now and you'll get a reminder – personalized, of course.

    Speakers:
    Stewart Rogers, Director of Marketing Technology, VB Insight
    David Landau, Head of email and onsite marketing, Citi
    Monica Zent, CEO, Foxwordy
    Kevin Michael Gray, Founder, ApproveMe
    Matt Olsen, Sr Manager of Digital Marketing, Firehouse Subs
    Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on our VB Insight email marketing personalization report, published in December 2015.

    Check out VB Insight to access the email personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Do's & Dont's of Stellar Push and In-App Marketing Campaigns Do's & Dont's of Stellar Push and In-App Marketing Campaigns Richard Sgro, App Marketing Expert, Localytics Recorded: Feb 16 2016 44 mins
    Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Listen in as we discuss the two most powerful ways you can keep users engaged with your app: push and in-app messaging.

    During this webinar, designed for mobile marketers, you'll learn:

    • What mobile engagement is and how to improve this critical app metric
    • How push and in-app messaging differ, and when to use each
    • The best practices of push and in-app messaging campaigns to set you up for success
    • What great app marketing campaigns look like with industry specific examples

    Plus: Get the inside scoop on what's next in this space to help you stay ahead of the curve!
  • Data-driven: Customer-obsessed results through analytics Data-driven: Customer-obsessed results through analytics Jon Cifuentes - Research Analyst; VB Insight Recorded: Feb 11 2016 61 mins
    Practically every business collects terabytes of data from an array of sources, looking to analyze that data into meaningful insight that drives decisions. How come some organizations appear so successful while others simply vacuum up data, and then seemingly do little with the information?

    No matter their individual results, overall investment shows no sign of slowing: Brands plan to increase their spending on cloud-based data platforms alone by 73 percent over the next three years, according to VB Insight's "The State of Marketing Analytics" report. They spend more than one-third of their marketing budgets on analytics tools, but marketing executives have limited confidence in analytics tools' ability to generate insight – despite the availability of more than 800 software options.

    A VentureBeat webinar helps marketers wade through the tech-speak and discover how to:

    • Determine your organization's primary objectives for analytics
    • Winnow down your options to a handful of appropriate platforms
    • Come up with ways to measure success
    • Generate meaningful business insight from data
    • Plan for the future by the ability to add new data sources and tools

    Speakers:
    * Jon Cifuentes, Analyst, VB Insight
    * Ken Davis, CEO, TaskEasy
    * Ware Sykes, CEO, Nowait
    * Mike Osborn, CMO, Upstart
    * Wendy Schuchart, moderator, VentureBeat


    No analysis needed for this decision. Register today!

    This webinar will be based on the results of Jon Cifuentes' VB Insight Marketing Analytics report.

    Check out VB Insight to access Jon's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Content marketing: The most important tool in a CMO's toolbox Content marketing: The most important tool in a CMO's toolbox Stewart Rogers; Director, Marketing Technology VB Insight Recorded: Feb 4 2016 59 mins
    Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.

    Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.

    Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?

    This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:

    • How to design a content marketing program that complements your marketing initiatives
    • The way to find your voice – and how to adhere to it across media and platforms
    • Which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB Insight
    * Corey Weiner, COO, Jun Group
    * Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
    * Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Searchmetrics, Inc.
  • The Future of Social Analytics The Future of Social Analytics Leonie Roderick (Marketing Week), Ben Cockerell (Global Marketing Director - Crimson Hexagon) Jun 9 2016 2:00 pm UTC 75 mins
    At Crimson Hexagon, we help the leading brands and agencies globally keep up with the fast changing world of social media. As we grow and develop our social intelligence, we aim to ensure they can tackle three big challenges the future of social will bring: image analytics, trend spotting and advanced emotion detection.

    In this Marketing Week webinar, in association with Crimson Hexagon, we will aim to take on these three challenges, providing examples of how organisations can future proof their businesses to deal with:

    Image recognition and analytics
    With more than 1.8 billion images posted to social media channels like Twitter, Facebook, Instagram, Tumblr and Whatsapp every day, how can brands better analyse campaign performance, identify influencers and understand consumer audiences?

    Trend spotting
    People have been sharing opinions and interests on social networks for more than 10 years. What can brands learn by analysing 750 billion social posts about how your target audiences are evolving and what they are talking about?

    Advanced emotion detection
    As organisations become more sophisticated in their application of social intelligence across different departments and business units, how can organisations move beyond positive and negative sentiment to distil true meaning from social conversation?
  • How Structured Content Can Increase the ROI of Your Website and Content Marketin How Structured Content Can Increase the ROI of Your Website and Content Marketin Colleen Jones, CEO of Content Science Jun 16 2016 4:00 pm UTC 60 mins
    Content that is modular, structured and semantically rich can attain almost magical powers. These powers make your content have more marketing impact--and ultimately can increase your content ROI--no matter whether that content is part of your website, newsletter, blog, or mobile application.

    In this webinar, Colleen Jones, CEO of Content Science, will walk through the benefits of structured content and examples of using it for your marketing. She’ll detail how content can be organized for better distribution and discovery, all while delighting your customers or users.

    You’ll gain actionable knowledge about structured content as well as ideas to drive better results from your marketing and a higher ROI on your content.
  • Social media series: Social analytics Social media series: Social analytics Stewart Rogers, Director of Marketing Technology, VentureBeat Aug 25 2016 7:30 pm UTC 30 mins
    So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you have the data flowing in from users that you suspect might help leverage additional conversions.

    How do you turn social data into a well-oiled social analytics machine? The answer is unless you do social analytics rightly, you'll have useless data rather than an action plan.

    In this free webinar, join expert Stewart Rogers, Director of Marketing Technology with VentureBeat and other experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free webinar