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  • Why Is It So Hard to Combine Marketing Data?
    Why Is It So Hard to Combine Marketing Data?
    Ken Gardner, CEO and Founder - conDati Recorded: Aug 5 2020 44 mins
    Connecting marketing data across siloed systems (Google Analytics, Google Ads and Facebook Ads, Shopify, Salesforce, HubSpot, Marketo, etc.) provides more accurate insights when it comes to attribution, cross-channel analyses and tying web analytics to revenue. But the task of doing so isn’t an easy one. Why is that?

    Join conDati CEO Ken Gardner as he explains the importance of unifying marketing data and learn why the process can be time-consuming and tricky. Specific system examples will be shared to illustrate nuances.

    Learn about:
    • Why unifying marketing data is important – Limited Visibility = Limited Confidence
    • What is involved in building production data pipelines
    • The unique challenges each data source presents including navigating data quotas and handling retries from "socket timeouts" and "service unavailable"
    • Working with data latency
    • The power of clean, unified data and AI/ML
  • Why Revenue Operations is the missing link in your growth plan
    Why Revenue Operations is the missing link in your growth plan
    Frank Cowell, CEO, Digitopia Recorded: Aug 5 2020 50 mins
    Most B2B executives and CEOs struggle to find an effective growth plan. They are facing an unpredictable pipeline, diminishing marketplace differentiation, and a mountain of tactical chaos that keeps them from focusing on the big picture.

    Is this you? What if I told you RevOps is the key to unlocking your growth potential, and it’s actually not hard to start implementing in your business.

    In this session, you’ll learn:
    - What Revenue Operations Is
    - How RevOps is transforming how companies create internal alignment
    - And, 3 ways you can lead the charge in your organization to create a “Culture of Revenue” that will crush the competition

    If you’ve ever wished your siloed Marketing, Sales, and Service departments could be transformed into one powerhouse growth team…then this session was tailor-made for you.

    About Frank Cowell:
    Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a Revenue Operations firm based in San Diego, California. He works regularly with CEOs and B2B Executives who are looking to confidently drive predictable growth. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and business strategy that enables him to offer fresh perspectives on often-complex concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and Revenue Operations, business strategy and digital marketing. His book, Building Your Digital Utopia, was just released on Amazon this spring.
  • Creating Alignment Across Every Stage of the Buyer’s Journey
    Creating Alignment Across Every Stage of the Buyer’s Journey
    Donny Deaile, BrightTALK | Lisa Camerlengo, StoneTurn | Andrew Lea, Alliance4Data Recorded: Aug 5 2020 47 mins
    Great marketing teams don’t just generate leads. Today’s best marketing teams work hand-in-hand with sales to cultivate an engaged audience and nurture prospects along every stage of the buying cycle. By breaking down silos and coordinating efforts, closely aligned teams can seamlessly deliver relevant and engaging content that converts buyers and closes deals.

    Join some of the most effective leaders in the business for a keynote panel to discuss the top three ways you can close the gap to create actionable sales and marketing alignment across every stage of the buyer’s journey.

    Panel:
    Donny Deaile, Senior Sales Executive, BrightTALK (moderator)
    Lisa Camerlengo, VP of Marketing, StoneTurn
    Andrew Lea, Founding Partner/Chief Messaging Officer, Alliance4Data
  • Up your marketing game: Keep in touch... without touching anything!
    Up your marketing game: Keep in touch... without touching anything!
    Angela Silbernagel, Director of Marketing, Real Wealth® Marketing Recorded: Aug 5 2020 47 mins
    Have big plans for marketing but a tight schedule? Lighten your load with hands-free automated campaigns! Learn the ins and outs of building an evergreen prospect-to-customer journey, and specific follow up automations that will free up your time and make your customers feel noticed and loved. Director of Marketing, Angela Silbernagel, will give you an overview of why and how campaigns are so effective in getting leads and closing sales, especially in the new post-pandemic world.

    What you’ll learn:

    - How to build a campaign, step-by-step
    - How to ‘find your voice’ in your communications for your company and brand
    - Quick, easy ways to save yourself time and effort using simple tech tweaks

    About Angela Silbernagel, Director of Marketing, Real Wealth® Marketing:

    Angela is a classic millennial that annoys Baby Boomers because she intuitively understands technology and loves to use it! She graduated with her Bachelor’s Degree in Marketing from the University of Wisconsin-Milwaukee in 2014, and regularly attends 20+ conferences, seminars, and online workshops each year to continue expanding her knowledge of the ever-changing marketing world. She helped develop the logic for and design the user-friendly format of the Real Wealth® Marketing technology platform that allows for personalized automation. In her spare time, Angela loves to play board games, practice with her ukulele band “Ukerazy,” and hosts a monthly Book Club meeting with her friends. She also loves to play beach volleyball and usually joins multiple leagues each summer.
  • Knock-em out: Train your sales team to win at every stage of the buyer’s journey
    Knock-em out: Train your sales team to win at every stage of the buyer’s journey
    Rashmi Vittal, CMO, Conversica & Tim Riesterer, Chief Strategy Officer, Corporate Visions Recorded: Aug 5 2020 59 mins
    Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates.

    What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to close them? Or vice versa, your sales team are highly trained ninjas but they’re not getting enough opportunities to close? Or worse, you’re not successfully able to do both?

    Join Corporate Visions and Conversica as we discuss methods to help sales and marketing work together to find and close sales-ready leads faster.

    In this webinar, you'll learn:

    • Tee-em up: Find-Sales Ready Leads Faster in the buyer’s journey
    • Suggestions for training your sales team to win at every stage of the buyer’s journey.
    • Tips for aligning sales and marketing around finding and closing hot leads
    • How the power of conversation can help you generate more pipeline despite the changing economic landscape.


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Conversica who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Account-Based Marketing: the missing link to align Sales & Marketing
    Account-Based Marketing: the missing link to align Sales & Marketing
    Roy Brockman, Director of Marketing at SecuriThings Recorded: Aug 5 2020 27 mins
    What is Account-Based Marketing?
    The different between Account-Based Marketing and Account-Based Sales Development
    How to define a list of targeted accounts?
    How to combine lead generation with Account-Based Marketing?
    Why does Account-Based Marketing require a complete alignment between Sales and Marketing?
    Account-Based Marketing during COVID-19

    My success story:
    Account-Based Marketing in an Seed-Round start-up
    From Marcom to Product Marketing and Sales enablement
    Adapting the messaging to each account
    Building an Account-Based-oriented website
    Tier-1 customer acquisition
  • Smarketing - Sell smarter, not harder
    Smarketing - Sell smarter, not harder
    Peter Strohkorb, Sales Acceleration Specialist Advisor, Founder and Principal at Peter Strohkorb Advisory Recorded: Aug 4 2020 47 mins
    Sales and Marketing alignment is nothing new. We know WHY it is a good idea. What has been missing from the conversation is HOW to go about it to make it successful, and WHO needs to be involved to make it sustainable.

    In this talk, international Sales Acceleration Specialist Peter Strohkorb will outline a series practical steps you can take now to make your Smarketing initiative a success.
  • The Future of Technical Communication
    The Future of Technical Communication
    Rob Gillespie Recorded: Aug 4 2020 45 mins
    We chat with Rob Gillespie about his thoughts on the future of technical communication, the potential death of traditional (and more recent) approaches to content production, and his thoughts about the impact that other changes may have on the world of content production, delivery, and consumption.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • Credit Unions Only: Driving New Members And Products With Reputation Management
    Credit Unions Only: Driving New Members And Products With Reputation Management
    Vice President of Sales Tom Barnes & Product Marketing Manager Colby Kennedy Recorded: Jul 30 2020 40 mins
    Credit unions provide members with a number of benefits over traditional banks — including lower interest rates on loans, and higher rates of return on investments and accounts. Yet, few are successful at communicating those benefits to potential members.

    To survive and thrive in this highly competitive market, credit unions must drive new members — and the best way to do that in today’s feedback economy is by managing their online reputation. Credit unions that proactively manage all forms of member feedback increase visibility and engagement, convert prospects to members, and, ultimately, boost revenue.

    Watch this webinar to learn how credit unions can leverage online reputation channels such as Google to get found, get chosen and get better. You’ll learn about:

    • How to boost visibility and engagement on Google
    • The value of acting on member feedback
    • What you stand to lose by not managing your online reputation
  • How Inclusive Design Gives Everyone a Seat at the Table
    How Inclusive Design Gives Everyone a Seat at the Table
    Vince Abbate Recorded: Jul 30 2020 43 mins
    Join us for a live discussion with Vince Abbate about the need to think differently about how you build things -- including content. We'll chat about inclusive design -- what it is, why it matters, and how you can get started. And, we'll leave you with the ammunition to explain why adopting inclusive design mindset can help your organization increase the bottom line.
  • Building a Content Strategy
    Building a Content Strategy
    Garrett Ruiz Recorded: Jul 30 2020 30 mins
    The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.

    Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success.

    You'll learn:

    How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
    What foundational elements to include in your content strategy
    Why content teams need to lean into messaging and campaign strategies


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • How Companies Win Using Google My Business Q&A Feature
    How Companies Win Using Google My Business Q&A Feature
    Adam Dorfman, Colby Kennedy Recorded: Jul 29 2020 37 mins
    Today’s customers make decisions about engaging with businesses using information they find in Google search results — and they may never make it to your website. This major shift in consumer behavior means Google is your business’ new front door. What’s more, the Q&A feature on your Google My Business (GMB) listing provides a critical first impression, and businesses that use this feature properly can increase SEO and search visibility, and improve overall customer experience.

    During this webinar, Adam Dorfman, Reputation.com’s Director of Product and in-house Google expert, will describe how to optimize your GMB Q&A for maximum impact. You’ll learn:

    • Why your GMB Q&A is such an important part of your Google presence
    • How to increase customer engagement and SEO using the Q&A feature
    • Real life examples of businesses that are doing Q&A exceptionally well
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Kath Pay, Skip Fidura and Nancy Weaver Recorded: Jul 28 2020 61 mins
    Email & More… Email Metrics with Adeola Sole of Holistic Email, Nancy Weaver of LexisNexis, Skip Fidura and Kath Pay of Holistic Email.

    Episode 4, Tuesday 28th July 2020

    Get ready for some stimulating and sometimes almost heated discussion on email metrics. With some incredibly exciting (well, Kath found them to be exciting) questions from the audience, we’re sure you’ll walk away with some food for thought after watching this highly engaging panel Q&A.

    Topics discussed include:

    • The ‘must-measure’ metric
    • Difficulty of measuring some metrics
    • Why we tend to measure open rates as a key metric
    • How do you measure conversion rate?
    • Why ESP’s measure their open rates differently and the confusion it can cause
    • Under-attribution of email marketing and the factors that contribute to this dilemma
    • The problems with email being such as high
    • Why focusing on your objective is key to knowing what metrics to measure
    • How Covid-19 has affected email and its metrics
    • Whether email is being seen as a star throughout Covid-19
    • How long should we measure a campaign for?
    • Has Covid-19 affected our strategies at all?
    • ….and more!

    “Great presenters – great content – a lot to think about. Thank you for making this available.”
  • Intelligent Authoring Assistance: Reusing Content With Congree
    Intelligent Authoring Assistance: Reusing Content With Congree
    Val Swisher and Torsten Machert Recorded: Jul 23 2020 61 mins
    Intelligent authoring assistance helps to improve content in various ways. It ensures compliance with style guidelines and grammar rules. It assures consistent usage of preferred terminology, especially important when multiple writers are working on the same content. And it provides suggestions for sentence reuse in real-time, while authors write.

    Intelligent authoring assistance not only optimizes English source content, it reduces localization costs significantly while enabling more accurate, higher quality translations.

    Join us for a discussion with Val Swisher, CEO of Content Rules, and Torsten Machert, Senior Consultant at Congree Language Technologies, about intelligent authoring assistance made possible by Congree.

    Attendees will learn about the value of intelligent authoring assistance and why having a digital style guide with linguistic intelligence is critical to producing quality content at scale. A brief product demonstration of Congree will round out the webinar.
  • What’s the secret to sales enablement success?
    What’s the secret to sales enablement success?
    Gabriela Warren, Senior Director of Marketing, Highspot & Peter O’Neill, Lead Analyst, B2B Marketing Recorded: Jul 23 2020 50 mins
    Sales enablement is set to be a critical discipline for marketers focused on helping their firms rebound from the coronavirus lockdown. But despite being a core marketing function, there’s much inconsistency in approach and best practice isn’t widely understood. More significantly, the use of tech to enhance, ease or accelerate sales enablement remains patchy at best, and sometimes entirely absent.

    In this webinar, using exclusive research from B2B marketing, plus expert insight and commentary from seasoned topic experts, we’ll be exploring what makes great sales enablement, and what steps marketers need to take to help their sales colleagues be most effective.

    In this webinar we’ll examine:

    • What sales enablement best practice looks like today, and how widespread it is.
    • The tips, tricks and tactics that work… and the ones that don’t.
    • Sales collaboration strategies that work.
    • What the tech-enabled future of sales enablement may look like, and how to get there.


    Your personal data:
    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Highspot who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Webinar: Going the Extra Mile - Beyond Regulatory Compliance
    Webinar: Going the Extra Mile - Beyond Regulatory Compliance
    John Mitchison, DMA; Alex Cash & Claire Feeney, OneTrust PreferenceChoice Recorded: Jul 23 2020 58 mins
    Can you turn marketing and consent options into a positive experience for your customers? Tune in on Thursday 23 July at 3pm to find out. Gain valuable insights from experts; listen to a lively panel discussion and have your questions answered.
  • RXM in Action: Using Reviews To Get Chosen
    RXM in Action: Using Reviews To Get Chosen
    Siôn Owen, Colby Kennedy, Vicki Berman Recorded: Jul 22 2020 36 mins
    RXM in Action: Using Reviews To Get Chosen explains the what, why and how of adding value with reviews which help companies get chosen. This short presentation includes exclusive content from our Training Manager as well as an interview with our Senior Solutions Engineer to breakdown what successful companies do with reviews that other companies don’t. This has been created for those with great reviews experience and those just getting started. Join us to learn actionable insights from those who know the products and practices best. You'll specifically learn:

    • How to use reviews to influence customer decision making and ultimately revenue
    • The journey from Needs to Results of how successful real live companies use reviews
    • Why Google is so important and how to capitalize on the new digital front door
    • How review requesting is essential to build volume and increase ratings and rankings
  • Marketing Automation: Software or Strategy?
    Marketing Automation: Software or Strategy?
    Adrienne Whitten and David Frick Recorded: Jul 22 2020 40 mins
    Marketing automation is much more than just software. Marketing automation is a strategy.

    Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:

    What “Marketing Automation is a Strategy” really means and what’s new with marketing automation

    What steps you need to take in order to prepare your organization for a shift in strategy

    What benefits marketing automation can provide to organizations ready to embrace digital transformation


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • The Personalization Paradox
    The Personalization Paradox
    Val Swisher Recorded: Jul 21 2020 42 mins
    Join us for a chat with content strategy maven, Val Swisher, about the Holy Grail of modern communications: content personalization. We'll discuss how content departments at companies large and small are on a quest to deliver the content that people needs during each phase of their journey – and only that content. Nothing more and nothing less.

    Val will introduce the concept of "The Personalization Paradox" and explain why she thinks the standardizing content is the missing link that has prevented organizations from achieving personalization at scale.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • Webinar: Preparing Your Agency for a Post-Pandemic World
    Webinar: Preparing Your Agency for a Post-Pandemic World
    Moore Kingston Smith, Wax/On, Engine and DMA Awards Committee Recorded: Jul 21 2020 62 mins
    How can you ensure your business not only survives but thrives in a post-coronavirus world? Join Moore Kingston Smith and Wax/On online to find out. Gain valuable insights from experts; listen to a lively panel discussion, and have your questions answered.
  • Can't Read, Won't Buy: The Impact of Localized Business Content on Consumers
    Can't Read, Won't Buy: The Impact of Localized Business Content on Consumers
    Dr. Donald DePalma Recorded: Jul 16 2020 35 mins
    Join us for a chat with Don DePalma, founder and Chief Research Officer, CSA Research, about the findings from his firm's 29-country survey of 8,700 consumers. You'll learn why purchasers are less inclined to buy products that lack instructions — or that fail to provide post-sales customer support content — in their preferred language. You'll discover why local-language content leads to a greater likelihood of purchase and stickier post-sales loyalty.
  • How to Sell When Nobody is Buying
    How to Sell When Nobody is Buying
    A discussion with Jeff Molander - Managing Partner, Communications Edge Recorded: Jul 16 2020 52 mins
    Whether you’re in sales or not - most jobs today require communication, cooperation, and making sure you have your stakeholders’ attention.

    But no matter who they are - customers, students, alumni, media, corporate partners, granting agencies, foundations and government policy makers, or even your co-workers - attention is hard to come by these days. It’s even harder to come by a budget; in this unprecedented time of uncertainty, customers aren't buying. They're not even forecasting.

    Join ExpertFile for an insightful discussion with leading sales and marketing expert Jeff Molander and learn how to provoke and advance important conversations to generate future prospects even in the most uncertain times. In this session, you will learn a new methodology to achieve better results - it’s time to rethink how you manage your sales and communications outreach.

    --------------------------------------
    What We’ll Cover in this Session
    --------------------------------------

    *Why it's time to stop selling and focus more on identifying people who likely need your solution
    *How predicting future circumstances and taking a bold, unconventional way to provoke and forward conversations will lead to better results
    *How to understand the message patterns that trigger unwanted reactions - and the psychological triggers that work more effectively
    *Why conventional outreach approaches using email and social platforms (such as LinkedIn) that worked before will not work effectively today.
    *Real case studies of currently effective conversation-starting strategies and messages
  • Success Story: AI for Marketing, Paving the Way Through Chaos
    Success Story: AI for Marketing, Paving the Way Through Chaos
    James Dollinger-McElligott, VP Marketing and E-commerce, (Shoes for Crews) & Linh Ho, CMO (conDati) Recorded: Jul 15 2020 53 mins
    Marketers more than ever are being asked to do more with less, so are turning to data for guidance. With an overwhelming amount of data there are a large number of possible actions a marketer could take. There is little time to analyze it, and they are often left flying blind.

    AI thankfully thrives in conditions such as these, and solutions such as conDati make it possible to put the power of data science directly into marketers’ hands.

    Join conDati CMO Linh Ho for a Q&A session with James Dollinger-McElligott, VP Marketing and E-commerce at Shoes for Crews, to discuss how conDati RevenueLift™ gave him the ability and confidence to quickly make and action on decisions that helped Shoes for Crews rebound quickly over the past couple of months and set new records.

    What you will learn:
    •There is more unrealized revenue in your digital ad campaigns than you think
    •The right analytics solution will greatly reduce decision cycles
    •Experimentation is much less risky with real-time data
    •Not to underestimate the confidence and agility AI can provide
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Sharna Sommerville, Annette Evans & Lisa Jones Recorded: Jul 14 2020 60 mins
    Join us for this ground-breaking panel on The Forgotten Women – Being Black in Email, with moderator Adeola Sole of Holistic Email Marketing and expert panellists; Sharna Sommerville of Movable Ink, Annette Evans of GPS, and Lisa Jones of Eyemail.

    Topics discussed include:

    - Whether Black women should continue to work for change and growth within companies, or should they go the entrepreneur route to avoid limitations placed on them?
    - The ongoing effort in always having to defend your competency as a professional, as it’s always being questioned
    - The need for Black women to being included within the C-Suits, and not just as being a Director of Diversity
    - Being given less empathy for situations than others within the office
    - The ongoing challenge of whether to speak up for yourself and risk your job or position, or stay silent and safe
    - The enforced job-hopping in order to get the position and pay you deserve, as internal routes often do not allow for growth and progress through the ranks.
    - The inability to be authentic and true to themselves, and the need to be more ‘Caucasian’
  • Webinar: DMA Awards - Unplugged I
    Webinar: DMA Awards - Unplugged I
    Ben Rachel - Soul, Jason Andrews - IRIS, Dhiren Patel, The Economist and Charlotte Gough, DMA Recorded: Jul 14 2020 61 mins
    This online workshop is designed to help you craft an Awards entry that will sing, dance, and maybe even shimmy all the way to the Grand Prix position. Past DMA Awards judges from IRIS and Soul will be leading the discussion – these are the people who know the DMA Awards world inside out and upside down.
  • Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Gene
    Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Gene
    Hayley Ferrante Aug 11 2020 9:30 am UTC 40 mins
    n an ever-changing environment, revamping traditional email marketing is more important and more difficult than ever. Changing up email copy and using personalized subject lines just won’t cut it anymore. It's time to reimagine email and engage with your audience in a way you never have before - with trigger campaigns based on engagement.

    Watch Hayley Ferrante for her webinar, Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Generating Machine, where she will dive into how you can level up your email game and stand out from the crowd.

    You'll learn:

    How traditional engagement programs still work, but only to an extent
    How to listen to your audience and automate triggered campaigns
    Why token personalization is important, but not advanced enough
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Kath Pay, Mike Austin & Mia Papanicolaou Aug 11 2020 3:30 pm UTC 60 mins
    Join us for this live Q&A panel on Email Personalisation, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email, Mike Austin of FreshRelevance & Mia Papanicolaou of Striata
  • How Online Reviews Help Win More Customers with Less Effort
    How Online Reviews Help Win More Customers with Less Effort
    Ali Fawaz, "Big" Al Gillespie Aug 11 2020 5:00 pm UTC 60 mins
    Data trends show the auto industry is rebounding, customers are returning and there is pent-up demand. How are you maximizing your online reviews to attract customers to your dealership?

    As many dealers are facing the need to be more effective with fewer resources, online reviews are more important than ever to help get found online and chosen by customers for a vehicle or service.

    During this webinar, “Big” Al Gillespie, CMO at Feldman Automotive Group will join us to share how managing reviews and their online reputation has benefited their dealerships.

    You’ll learn:

    • Why online reviews impact lead generation, and how you can generate more
    • How to increase visibility and engagement on Google to drive revenue
    • Real-world stories from auto dealers and best practices for adapting to new customer shopping trends
  • Employee Advocacy:  How to turn your staff into brand ambassadors
    Employee Advocacy: How to turn your staff into brand ambassadors
    ExpertFile in discussion with Anita Windisman - Co-Founder, Blue Square Collective Aug 12 2020 3:00 pm UTC 60 mins
    Organizations have the capability to transform their marketing programs by tapping into their most important asset - their internal talent. Research shows that content shared by employees receives 8X more engagement than content shared by employers. Employees sharing their expertise can engage audiences with content that is seen as more personal, and trusted. Employee advocacy is also a proven strategy to quickly build culture, which is especially important with highly distributed teams.

    A leading expert on employee advocacy, Anita Windisman, will show you how to quickly unleash the power of an employee advocacy program to build an army of employee brand advocates who will help you build reputation and revenue.


    What you will Learn in this Session:
    ----------------------------------------

    - Key concepts of employee advocacy
    - How content sharing can benefit both an organization and staff
    - Getting buy-in from employees and how to boost their engagement
    - Tips for sharing content online - What NOT to share online and avoid common pitfalls
    - Best practices that are generating results for top organizations with employee content


    About the Speaker:
    ----------------------

    Anita Windisman is the co-founder of Blue Square Collective, a consultancy practice of ex-LinkedIn employees. The firm works with sales teams and businesses - enabling them to scale their business by prospecting on LinkedIn to achieve sales success. Most recently, she worked at LinkedIn, where she spent 5.5 years, both in the Toronto and London, UK offices. She provided strategic direction to senior sales leaders of global organizations such as SAP, Oracle, Xerox, 3M, Salesforce, IBM and others – on how to implement Digital Selling Programs in their organizations. Anita holds an MBA from the Rotman School of Management, University of Toronto where she lectures in two programs.
  • Learn the What, Why and How of Requesting Reviews from Patients
    Learn the What, Why and How of Requesting Reviews from Patients
    Lindsay Neese Burton, Phil Rapisardo, Celine Patterson Aug 12 2020 5:00 pm UTC 60 mins
    Research proves that healthcare consumers trust the voice of customers when choosing where to go for care. That’s even more true in the current healthcare crisis. Asking your patients to leave a review helps boost your search visibility and ratings — but first you must overcome the obstacles.

    Healthcare organizations that request reviews consistently get more and better feedback from their patients, which leads to more visibility, engagement and conversions. But first, you must align teams around a common patient feedback strategy, which can be challenging.

    During this webinar, we’ll cover the what, why and how of review requesting at a healthcare organization. Celine Patterson from Universal Health Services will join us and share her team’s strategy and implementation process, and the incredible results they’ve seen. You’ll learn:

    • Why review requesting is so important to patient acquisition, especially during COVID-19
    • How to overcome internal obstacles to review requesting
    • Why it’s easier than you think to implement review requesting
  • Using Structured Content to Manage Complex Global Medical Device Content
    Using Structured Content to Manage Complex Global Medical Device Content
    Ann Rockley and Val Swisher Aug 12 2020 5:00 pm UTC 60 mins
    The globalization of medical devices content is very complex. There are numerous changes that must be tracked and used correctly such as units of measure, severity of alerts (warning vs. precaution), use of symbols, regulated statements, brand marks (trademark vs. registered trademark), drug or device names, image changes, Health Authority specific requirements and many more.

    It’s not just a question of language, the language may be the same but there can be multiple permutations based on health authorities, region, and country.

    Most companies track the variations with massive Excel spreadsheets which are time-consuming and error prone. Language service providers may have their own method of tracking these variants and the publishing vendor, responsible for the InDesign files, may have yet another!

    This session provides best practices for managing these complexities identifying how the variants can best be controlled using structured content in content creation, content management, translation, and production.

    Attendees will learn about the need to:

    — Create a structured content strategy
    — Develop a content reuse strategy
    — Create a content management repository that supports these complexities
    — Integrate translation workflows
    — Ensure quality
    — Automate publishing regardless of the language and type of information (e.g., IFU vs package label)
  • Structured Content Powers the Healthcare Voice Revolution
    Structured Content Powers the Healthcare Voice Revolution
    Bill Cava Aug 13 2020 3:00 pm UTC 45 mins
    We're on the cusp of a remarkable revolution in the healthcare industry. There's a transformation taking place — a metamorphosis in the way that hospitals, labs, pharmacies, medical offices, clinics, and medical device manufacturers deliver information. The most likely changes are designed to improve the patient experience, more-often-than-not, by leveraging the power of artificial intelligence and conversational content.

    Join us for a chat with digital healthcare experience guru, Bill Cava, co-founder and chief product officer with Orbita, a company that designs healthcare solutions for voice-activated devices.

    In this episode of Coffee and Content, you'll hear how some healthcare firms create exceptional customer experiences that take full advantage of chatbots, personal assistants, and other accelerating technologies. Cava will share some real-world examples and take questions from the audience. You'll leave understanding why structured content and data are required to deliver the personalized content experiences the healthcare voice revolution makes possible.
  • Up And To The Right: What It Takes To Scale An Organization
    Up And To The Right: What It Takes To Scale An Organization
    Karen Walker Aug 18 2020 3:00 pm UTC 45 mins
    In this episode of The Content Advantage, we chat with executive coach and hyper-growth advisor, Karen Walker, about what it takes to scale an organization. Karen will share lessons learned serving clients like Aetna, AWS, Pfizer, JPMorganChase, and BMC Software, as well as Inc. 5000 startups.

    In addition to her role as an executive coach, Karen is a board advisor, keynote speaker, and the author of "No Dumbing Down: A Guide for CEOs on Organization Growth." As employee #104 at Compaq, Karen helped lead the then-fastest growing company in American history, growing it from $0 to $15 billion in revenue.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • 5 Strategies to Supercharge Your Data-Driven Marketing
    5 Strategies to Supercharge Your Data-Driven Marketing
    James Leedom Aug 19 2020 1:30 pm UTC 45 mins
    The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences?



    Watch our webinar, 5 Strategies to Supercharge Your Data-Driven Marketing. Featured speaker James Leedom, Marketing Operations Manager at Adobe, will dive into how an effective data-driven marketing program can transform your business.



    You'll learn about:



    Why data-driven marketing is so difficult to get right
    How to clean, organize, and manage your database
    Where lead lifecycle marketing and account-based marketing fit into a data-driven approach
    Using your data to create more personalized and engaging experiences
    Implementing the right attribution solution for your organization and team
  • Best Practices for Creating Reusable Content
    Best Practices for Creating Reusable Content
    Val Swisher Aug 19 2020 5:00 pm UTC 60 mins
    Content reuse can help you reduce costs, build brand integrity, and speed up time to market. It's one of the top three reasons for moving to structured content. And it's critical for delivering personalized customer experiences. Join global content expert Val Swisher, CEO of Content Rules and author of the forthcoming book The Personalization Paradox: How Standardized Content Creates Personalized Experiences (XML Press, October 2020) to learn the best practices for creating reusable content.
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Kath Pay, Austin Bliss & Andreanna Ditton Aug 25 2020 3:30 pm UTC 60 mins
    Join us for this panel on List Growth, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Austin Bliss of FreshAddress & Andreanna Ditton of Internet Brands.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • The Science & Mathematics of RevenueLift™ Optimization
    The Science & Mathematics of RevenueLift™ Optimization
    Iris Lieuw, VP of Data Science & Engineering (conDati) and Phillip North, Director of Data Science (conDati) Aug 25 2020 6:00 pm UTC 34 mins
    conDati RevenueLift™ Optimization makes getting 30-50% revenue lift from optimizing digital ad campaign bids look easy. But there is a sophisticated multi-step algorithm process that is quite complex that powers it.

    Join conDati's Iris Lieuw, VP of Data Science & Engineering, and Phillip North, Director of Data Science, as they share the science and mathematics that makes RevenueLift Optimization a must have for all paid search and paid social marketers.

    What will be covered:
    • The use of AI to unburden paid digital media professionals from manual optimization
    • A look under the hood of RevenueLift Optimization
    • Microsegments and the role they play in driving conversion and revenue lift
    • Leveraging a multi-step algorithm approach for optimal ad spend allocation

    New to conDati RevenueLift Optimization? Learn about it here:
    https://www.condati.com/product/revenuelift/revenue-optimization/
  • Fast Break Round One with Reputation.com CEO Joe Fuca
    Fast Break Round One with Reputation.com CEO Joe Fuca
    Joe Fuca Aug 26 2020 4:00 pm UTC 45 mins
    In round one of our Fast Break Series led by Reputation.com CEO Joe Fuca, we’ll discuss how to outsmart your competitors and win with Reputation Experience Management (RXM). For round one, Godard Abel, CEO at G2, will join us to drill down on the following topics:

    • Why your brand’s reputation hinges on providing exceptional experiences
    • How taking action on customer feedback provides competitive advantage, and drives growth and revenue
    • Why RXM isn’t just for B2C organizations — it has huge implications for the B2B sector, too
    • How the right technology can help you manage and improve reputation and customer experience
  • Using Microcontent in MadCap Flare to Create An Effective Search Experience
    Using Microcontent in MadCap Flare to Create An Effective Search Experience
    Jennifer Morse Aug 26 2020 5:00 pm UTC 60 mins
    Creating effective search experiences for your end-users is critical for technical communicators and content developers. As our search behavior and expectations evolve, we expect information to be found quickly and easily, with the most relevant information provided to us in smaller, easily consumable chunks of content.

    With MadCap Flare, MadCap Software pioneered the use of microcontent with the creation of its own patent-pending Microcontent Editor. MadCap Flare already manages content in topics, and taking it a step further with microcontent was a natural evolution of the product feature set. It’s another way MadCap Software is leading innovation in the content development space by ensuring authors can maximize content reuse, improve content accuracy, and drive customer engagement — all from a single source.

    In this webinar, Jennifer Morse, Customer Success Director at MadCap Software, will discuss the importance of improving your user’s search experience, how microcontent can be used to create featured snippets in search results (similar to how Google presents small pieces of content relevant to search queries), and show you how easy it is to leverage your existing content or create new microcontent with MadCap Flare. We’ll also provide an overview of the other microcontent use cases such as powering chatbots and AR/VR applications, providing field-level Help, and much more.
  • Understanding the Personalization Paradox
    Understanding the Personalization Paradox
    Regina Preciado Aug 27 2020 3:00 pm UTC 45 mins
    We chat with content strategy consultant, Regina Preciado, about the need to standardize content in order to personalize it. As co-author of the forthcoming book, "The Personalization Paradox: How Standardized Content Leads to Personalized Experiences", Preciado has a lot to say about personalizing content. We'll chat with her about how we can accomplish personalization of our content and provide the content experiences our prospective and existing customers deserve and desire.
  • Making A Connection Between Technical Documentation and Sales
    Making A Connection Between Technical Documentation and Sales
    Mark Lewis Sep 1 2020 3:00 pm UTC 45 mins
    Join us for a chat with intelligent content solution designer, Mark Lewis, about the role that technical documentation plays in closing deals and making sales. You'll learn why technical product content should play a supporting role in both marketing and sales and how recognizing the value — and untapped potential — of that content can help you improve the bottom line.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • How to Transform your Marketing with a Customer Data Platform
    How to Transform your Marketing with a Customer Data Platform
    Adam Leslie, Sales & Marketing Solutions Leader, Dun & Bradstreet Sep 3 2020 2:00 pm UTC 75 mins
    As the world continues to change we are seeing more importance placed on the Digital Marketplace and the ability of sales and marketing teams to adjust their growth strategies has never been more important. This is the time for Marketing and Sales Operations to be agile, particularly around Account-Based Selling.

    The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data, and making increased commercial use of it.

    A Customer Data Platform brings all of the data together and enables organisations to more easily make strong commercial use of their data.

    This webinar will take you on the journey of how a CDP drives growth and takes learnings from a recent customer of how this has improved their ROI.

    In this webinar, you will learn:

    • What is a CDP and why now it is more important than ever to have one
    • Learn how every element of the Marketing mix can benefit from a CDP and drive growth
    • Hear from a customer on their early experience and ROI so far

    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Dun & Bradstreet who are sponsoring this webinar and may contact you with relevant information. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Kath Pay, Elliot Ross & Kait Creamer Sep 8 2020 3:30 pm UTC 60 mins
    Join us for this panel on Helpful Marketing, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Elliot Ross of Taxi for Email and Kait Creamer of Framer.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • The Need for Enterprise Content Strategy
    The Need for Enterprise Content Strategy
    Sarah O'Keefe Sep 10 2020 3:00 pm UTC 45 mins
    The distinction between pre-sales and post-sales content is blurring. Prospects routinely search for technical information and read user documentation before making a buying decision. Whether you like it or not, your prospects already use technical content. In this environment, you need a content strategy that accounts for all customer-facing information, not just marketing content or technical content.

    Join Sarah O'Keefe, founder and CEO of Scriptorium, for a discussion about the need for content strategy across all customer-facing information. A holistic content strategy will help you ensure that customers get consistent, effective, and unified messaging across all of your content.
  • The Need To Localize Internal Communications
    The Need To Localize Internal Communications
    Ray Walsh Sep 15 2020 3:00 pm UTC 45 mins
    Join us for a chat with Ray Walsh, author of “Localizing Employee Communications: A Handbook,” about the need for localizing and transcreating the final corporate content frontier — internal communications. You’ll learn why you should consider your enterprise as a whole and provide content that is relevant in terms of words, imagery, and design to each locale.

    The Content Advantage is brought to you by Zoomin Software — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • How CX and Personality AI Boost B2B Transformation
    How CX and Personality AI Boost B2B Transformation
    Erin Creaney, Managing Director, Iris Chicago & Jordan Harper, CTO, Iris Worldwide Sep 15 2020 3:00 pm UTC 60 mins
    B2B Transformation is a broad topic. We know that Marketers and CMO’s are thinking about how to transform their marketing organization. All customers are unique so to get a deeper understanding of how best to communicate and strengthen the experience, at Iris, we leverage personality data to help unlock a more connected journey.

    As companies look to connect and build trust in uncertain times, customer experience has become more important than ever. 84% of customers say the experience
    a company provides is as important as its products and services — up from 80% in 2018.*

    There are a lot of things to consider and in this webinar, Iris is going to start by looking towards the centre – the customer. During this webinar, we’ll pose some questions about how to think more empathetically about the customer journey and how that can drive a more connected experience and therefore business progress.

    Join this webinar and learn:

    • The B2B transformation – what does it actually mean.
    • How CX is more important now more than ever.
    • How personality AI takes it a level deeper.

    *”State of the Connected Customer,” Salesforce Research, June 2019.



    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Iris Worldwide who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • The Customer Advocate Equation: Content, Customer Experience & Confidence
    The Customer Advocate Equation: Content, Customer Experience & Confidence
    Christa Tuttle, Founder and CEO, Launch Marketing Sep 16 2020 5:00 pm UTC 45 mins
    The customer experience (CX) has become one of the most significant factors to turn customers into brand advocates. A significant component of creating a cohesive, enjoyable, informative customer experience is your content strategy: delivering the right content to the right customer contacts at the right time.

    In this webinar, Launch Founder and CEO Christa Tuttle will discuss CX mapping and how to develop a content strategy that delivers relevant content at precise moments to maximize chances at creating true customer advocates. The presentation will include discussions about identifying and analyzing CX, hub-and-sub content creation, leveraging social media, content diversification and personalization, and more.
  • Understanding How People Read Online
    Understanding How People Read Online
    Kate Moran Sep 16 2020 5:00 pm UTC 60 mins
    “People read 20% of what you write: Eyetracking shows us what people read and why." Join Scott Abel, The Content Wrangler, for a conversation with senior user experience specialist, Kate Moran, of the Nielsen Norman Group. Kate will share with us how eye tracking works and why it’s relevant to content design. And she'll share some results from research findings to help you understand where that 20% number comes from and what it means for content creators. You'll leave with a better understanding of how can you influence what people actually do read.

    Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Moran has extensive experience conducting user research to guide UX strategy for websites and applications. She provides UX advice to clients from a wide variety of industries, including finance, healthcare, government agencies, eCommerce, B2B, and nonprofit organizations.
  • What Marketers Keep Getting Wrong With Content
    What Marketers Keep Getting Wrong With Content
    John Huntinghouse, VP of Marketing, TAB Bank Sep 16 2020 6:00 pm UTC 45 mins
    When you use content as a marketer, for it to be relevant it needs to elicit an emotional response. Anger, happiness, excitement etc. The only ads/blogs/webinars/pitches that are spammy are the ones that are not relevant. So how do we make content relevant to the user consuming it? Well, it turns out that it’s not the content that’s the problem, it’s who we are showing the content to. We simply don’t know our audience as well as we think we do. You can’t create great content until you first understand your who your audience is. Here’s what you’ll learn in this session.

    - A simple (and a complex way) to look at your data to help you understand if your content is hitting the mark.
    - How to avoid the content machine learning feedback loop bias. (How to get rid of your institutional/agency/copy bias out of the way).
    - A better marketing framework that allows you to actually understand your audience better, instead of going off outdated assumptions.
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Kath Pay, Gretchen Schieman & Corrina Cohen. Sep 22 2020 3:30 pm UTC 60 mins
    Join us for this panel on Real-time Personalisation, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Gretchen Schieman of Liveclicker and Corrina Cohen of Caleres.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!