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Search Engine Optimization

  • 10 Tips to Improve Your SEO with a Web CMS 10 Tips to Improve Your SEO with a Web CMS Bruce Clay Recorded: Aug 24 2016 61 mins
    When publishing content to your website, it’s important to have SEO in mind. Whether optimizing on-page factors such as keywords and meta descriptions, or off-page factors such as inbound links, implementing your SEO strategy starts with control of a flexible Web Content Management System (Web CMS).

    In this webinar, SEO expert Bruce Clay provides 10 tips on using your Web CMS to improve SEO. From URL structure to 301 redirects to XML sitemaps, you’ll learn how you can put your CMS to work for your SEO.
  • Succeeding with ASO: the current landscape and best practices Succeeding with ASO: the current landscape and best practices Natalie Aller, 3Q Digital; Adam Rakib, Storemaven Recorded: Aug 18 2016 61 mins
    3Q Digital's Natalie Aller and Storemaven's Adam Rakib dish on app store optimization updates and best practices, specifically in the wake of Apple's decision to utilize app store ads. Natalie and Adam will cover:

    - ASO algos and how to work with them
    - elements of ASO to manipulate for greater discovery
    - advanced keyword strategy
    - tips & benchmarks

    Join and bring questions!
  • GamesBeat: How to build a thriving games community GamesBeat: How to build a thriving games community Mathieu Nouzareth, CEO of FreshPlanet Recorded: Aug 18 2016 61 mins
    Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups.

    Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, content marketing, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach.

    Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to:

    * Understand the aspects of gaming platforms that can help a community succeed
    * Define and refine the elements of community success
    * Turn content marketing opportunities into actionable insights
    * Utilize Google to harness unique insights and tools to maximize community performance.

    Speakers:

    * Mathieu Nouzareth, CEO of FreshPlanet
    * Wright Bagwell, CEO of OutPost Games
    * Alexis Fritzsche, Developer Partner Manager, Mobile Apps, Google
    * Dean Takahashi, Lead Writer, GamesBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free executive session.

    Sponsored by Google
  • Why Your Content Marketing is Failing (and how to fix it) Why Your Content Marketing is Failing (and how to fix it) Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Recorded: Aug 17 2016 59 mins
    In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

    This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

    · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

    · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

    · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

    · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

    · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content
  • How to market for Google (and therefore your customers) How to market for Google (and therefore your customers) Jennifer Riggins, Marketing Consultant Recorded: Aug 17 2016 45 mins
    Time and again I hear from so-called captains of their industries what they want to say about their products and services. As thought leaders, they use jargon and insider terms to sound like experts, but when you're doing that for website, that's ridiculous. If you want new customers to find you, you need to write for what they are asking Google. I would recommend signing up for Google AdWords before because this will be a hands-on demo of how to use Google Keyword Planner as the backbone of your online content marketing strategy, that will provide you with SEO success even if you never spend a buck on AdWords.

    Workshop will include:
    - basic explanation of What is SEO
    - how to use the free Google Keyword Planner
    - how to choose the low-hanging fruit keywords (low competition, higher volume)
    - how to then apply those keywords, choosing 1-2 for across your entire website and then the rest for specific themed landing pages
    - how H1, H2 headers, bullets, bolding, etc work
    - backlink strategy - don't send all the juice to your homepage!
  • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Jason Allen, VP Multi-Channel, GameStop Recorded: Aug 16 2016 61 mins
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers
    * Jason Allen, VP, Multi-Channel at GameStop
    * Marissa Tarleton, CMO, RetailMeNot
    * Stewart Rogers, Director of Marketing Technology
    * Rachael Brownell, Moderator, VentureBeat


    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!
  • An hour with 3Q's Decision Scientists An hour with 3Q's Decision Scientists Feliks Malts, Sean Adams, and Alyssa Francis, 3Q Digital Recorded: Jul 28 2016 48 mins
    Join VP of Decision Sciences Feliks Malts and his team for this installment of FAQs and a live Q&A. Bring questions!
  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson & Russell Parsons Recorded: Jul 28 2016 59 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • Improve Marketing ROI by 11X with Influencer Marketing Automation Improve Marketing ROI by 11X with Influencer Marketing Automation Nielsen Catalina Solutions and Rustin Banks, TapInfluence CPO/Co-founder Recorded: Jul 18 2016 52 mins
    Earlier this year, Nielsen Catalina Solutions released a first-in-class study, revealing that influencer marketing delivered unprecedented ROI for a Fortune 500 brand. In this webinar, TapInfluence co-founder and CPO Rustin Banks and Joshua Books from Nielsen Catalina Solutions will unveil the marketing technology that made these results possible and expert insights into the campaign methodology. Watch this webinar and learn how TapInfluence was able to deliver an 11x ROI over traditional advertising using Influencer Marketing Automation.
  • An hour with 3Q's Decision Scientists An hour with 3Q's Decision Scientists Feliks Malts, VP of Analytics, 3Q Digital Recorded: Jul 7 2016 41 mins
    Analytics, attribution, first-party data, second-party data, DMPs, tracking...all of these issues are on the table in our bi-weekly series with 3Q's Decision Scientists, led by VP of Analytics Feliks Malts. We'll start each session (always on Thursdays at 11 a.m. PT) with questions we've heard over the past two weeks, then open it up to Q&A.
  • Connecting the Customer Journey Connecting the Customer Journey Steve Donatelli/ Matt Beck/ Noah Brooks, SolarCity Recorded: Jul 6 2016 35 mins
    A core element of successful customer engagement is not just a comprehensive understanding of an individual’s preferences and interests, but also any and all interactions with your brand. That sounds basic enough when dealing with known customers, but the critical piece is the ability to associate previously anonymous behavior with those known customers. In this session, Steve Donatelli and team of SolarCity detail the arduous process of stitching together data across systems – including web analytics, customer relationship management (CRM), and digital marketing applications – to finally build a comprehensive view of the customer journey for the first time. They also explore the profound impact of this unified customer view on their business, from better understanding hits and misses to lower acquisition costs.
  • How to identify your most profitable customers How to identify your most profitable customers Thomas Hobbs (Marketing Week), Jessica Stephens (CMO at SmartFocus) Recorded: Jul 6 2016 59 mins
    Imagine a world where all of your new customers guaranteed return on your marketing spend...

    Join this SmartFocus webinar, in association with Marketing Week, for insight into how you can target new, profitable customers and increase your company’s bottom line.

    Personalise in real-time to truly engage your customers, eliminate the need for extra resourcing, and contextualise at the top of the funnel to drive impressive growth for your business.

    Plus, discover:

    - Tactics around cross-channel content
    - Insight into real-time personalisation and contextualisation
    - Efficient strategies for finding new and profitable customers
    - How artificial intelligence is impacting the customer
  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson Recorded: Jun 30 2016 64 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • How Structured Content Can Increase the ROI of Your Website & Content Marketing How Structured Content Can Increase the ROI of Your Website & Content Marketing Colleen Jones, CEO of Content Science Recorded: Jun 16 2016 63 mins
    Content that is modular, structured and semantically rich can attain almost magical powers. These powers make your content have more marketing impact--and ultimately can increase your content ROI--no matter whether that content is part of your website, newsletter, blog, or mobile application.

    In this webinar, Colleen Jones, CEO of Content Science, will walk through the benefits of structured content and examples of using it for your marketing. She’ll detail how content can be organized for better distribution and discovery, all while delighting your customers or users.

    You’ll gain actionable knowledge about structured content as well as ideas to drive better results from your marketing and a higher ROI on your content.
  • Google Presents: Local Search Strategies Google Presents: Local Search Strategies Susana Zialcita, Strategic Partner Manager, Google Partners Recorded: Jun 9 2016 45 mins
    GUEST HOST: Google's Susana Zialcita

    Register today for this exclusive webinar, presented by Susana Zialcita from Google, and learn how you can use local search marketing to be discovered by customers who are ready to take action.

    This 45-minute webinar will cover:

    — How to reach customers on mobile devices
    — Tips to optimize your local search advertising campaigns
    — Ways you can positively influence purchase decisions
    — 15-minute Q&A session

    Register today and learn how your local business can use online marketing to drive phone calls and reach customers ready to take action.
  • The Future of Social Analytics The Future of Social Analytics Leonie Roderick (Marketing Week), Luke Moore (Head of EMEA and APAC Sales for Crimson Hexagon) Recorded: Jun 9 2016 40 mins
    At Crimson Hexagon, we help the leading brands and agencies globally keep up with the fast changing world of social media. As we grow and develop our social intelligence, we aim to ensure they can tackle three big challenges the future of social will bring: image analytics, trend spotting and advanced emotion detection.

    In this Marketing Week webinar, in association with Crimson Hexagon, we will aim to take on these three challenges, providing examples of how organisations can future proof their businesses to deal with:

    Image recognition and analytics
    With more than 1.8 billion images posted to social media channels like Twitter, Facebook, Instagram, Tumblr and Whatsapp every day, how can brands better analyse campaign performance, identify influencers and understand consumer audiences?

    Trend spotting
    People have been sharing opinions and interests on social networks for more than 10 years. What can brands learn by analysing 750 billion social posts about how your target audiences are evolving and what they are talking about?

    Advanced emotion detection
    As organisations become more sophisticated in their application of social intelligence across different departments and business units, how can organisations move beyond positive and negative sentiment to distil true meaning from social conversation?
  • SEO for Local Business SEO for Local Business Eugene Farber, SEO Manager at LocalVox Recorded: May 25 2016 46 mins
    Join us as we discuss an SEO strategy that can help local businesses drive customers from the web.
  • 7 Surprisingly Simple Ways To Get More Business Now 7 Surprisingly Simple Ways To Get More Business Now Christa Trantham, Business Manager, Coach Blueprint Recorded: May 17 2016 72 mins
    In this webinar you'll learn:

    • How to use the “Client/Customer Matrix” to get 5x the results
    • 6 magic words to get more referrals
    • What chocolate (yes, chocolate!) can do for your business
    • ...and more than we can fit in this space!
  • Email Marketing for Local Business Email Marketing for Local Business Josh Melzer, Head of Digital Marketing at LocalVox/Berry Recorded: May 12 2016 47 mins
    Drive more sales with our design tips, best practices and growth ideas.

    Email is one of the most powerful digital marketing tools that a local business can use to turn casual shoppers into lifelong loyal customers.

    In addition to giving you direct access to customers, email marketing has a high return on investment (for every $1 you spend on email marketing, you’ll see a return of $44.25).

    Join us for this 45-minute webinar and you’ll learn:

    -- The primary elements of successful email marketing campaigns
    -- Creating emails that get opened (and responded to)
    -- Ways to grow your list of email marketing recipients
    -- The best times/days to launch campaigns

    By the end of this webinar, you’ll be equipped with actionable email marketing strategies that will help your local business take people go from inbox to in-store sales. Register today!
  • Why the emergence of IoT will change technology marketing forever Why the emergence of IoT will change technology marketing forever Christropher Caen, ReadWrite, Michele Perras, Pivotal Software, and Areyah Sternberg, DWA Media Recorded: May 11 2016 43 mins
    A Brave New (connected) World.

    For decades the marketing of technology has fallen into two distinct silos. On one side are the products and services that are sold to the end consumer. This marketing is known as Business to Consumer, or B2C marketing. On the other hand, there are the companies that sell products and services to other companies. This is known as Business to Business marketing, or B2B.

    Unfortunately, the world of connected devices, known by the more familiar term, Internet of Things (IoT), is changing all of this. The days of marketing, and marketing platforms, being built around the concept of a standalone product or sales channel are going away. In their place, we are entering a new generation of products whose very reason for being is their ability to connect to the world around them, to other products, share data, and become part of a larger ecosystem.

    This idea of an ecosystem is at the heart of the problem for marketers when it comes to IoT. In reality, what is needed is neither B2C nor B2B.

    Marketing organizations need to start planning now to capitalize on IoT to drive customer engagement and demand generation goals.

    In the webinar, you will learn
    • How IoT will effect B2C and B2B marketing
    • About the Business to Ecosystem (B2E) and what means for your marketing plans
    • Which marketing technologies and strategies you should be considering in the brave new world of B2E marketing
  • Beyond Kim Kardashian: Social media in a Snapchat world Beyond Kim Kardashian: Social media in a Snapchat world Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 28 2016 32 mins
    Optimize. Connect. Analyze. We’ve all heard the social media buzz words, but how can we move beyond lingo and actualize an effective social media strategy that doesn’t bore the already short-attention-spanned customer?

    Given that the average person receives roughly 200 emails per week, how can we get them to care about our bikinis and personalized soaps (aside from using Kim Kardashian as a model)? This in-depth interactive executive learning session can help you fuel a high powered fast and effective social media strategy that does more than buzz and ping.

    In this webinar you’ll learn how to create a social media strategy that is unique to your corner of the universe, including how to:

    * Differentiate between social media and social messaging
    * Utilize analytics to optimize your results
    * Empower rather than manage your social media by becoming more effective with the tools at your disposal
    * Optimize social media spending to gain the attention of new audiences
    * Engage social influencers by using the right tools and approaches
    * Craft and deliver the right content and promote it -- beyond finding and sending



    Guests:


    * Itamar Benedy, VP of marketing, Yoga.com
    * Stefania Pomponi, Chief Evangelist, Clever Girls Collective
    * Andrew Grill, Global managing partner, IBM Social
    * Stewart Rogers, director of marketing technology, VentureBeat
    * Wendy Schuchart, moderator, VentureBeat



    Register today!
  • Webinar: The power of programmatic Webinar: The power of programmatic Trevor Miranda, EMEA/APAC Certification Lead, MediaMath Recorded: Apr 27 2016 62 mins
    No longer a buzzword, programmatic is a crucial part of the marketing toolbox. Join marketing software specialists MediaMath for a session on the essentials.
  • Growthhacking your app store downloads via AMO Growthhacking your app store downloads via AMO Peggy Anne Salz, analyst, Mobilegroove Recorded: Apr 20 2016 32 mins
    How do you ensure that your app will stand out against the avalanche of competing new apps (nearly 2,000 a day)? You need to increase your profile — and get more mileage out of the organic traffic that will make up the vast majority of your installs and your base of quality, loyal users — by optimizing your entire app marketing funnel, not just you app store presence. It's time to forget app store optimization (ASO) and prepare for AMO (App Marketing Optimization). AMO is a new approach that recognizes keywords alone won't cut it.

    Winning requires a rethink and a sharp focus on all the elements that define and drive the marketing funnel. But this can be a challenge as ASO evolves to consist of more "moving parts" —titles, descriptions, icons, screenshots, videos — and app stores shift rules and algorithms to reward apps that delight their users.

    Discover how your app company can benefit from the shift to AMO by attending this VentureBeat webinar, where Steve P. Young, ASO 'wizard' and founder of Appmasters will join Peggy Anne Salz, author of the report, to share his proven growth hacking tips and ways you can take your apps to new heights on a tight budget.

    In this half hour ASO masterclass, you'll:

    *Talk tools, tips and techniques to get your app in front of your audience and top of mind with app stores.
    *Identify the small changes in components, such as you in-app purchase descriptions, that will have big impact on downloads.
    *Walk through the differences between Google Play and Apple’s App Store, and map how you should adapt your ASO/AMO strategy for both.

    Speakers:

    * Peggy Anne Salz, analyst, VentureBeat
    * Steve P. Young, ASO 'wizard' and founder of Appmasters
    * Wendy Schuchart, moderator, VentureBeat
  • Content Marketing: The 2016 version Content Marketing: The 2016 version Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 6 2016 61 mins
    It used to be you could put up a blog, create a white paper or come up with a slick infographic, and claim you’re doing content marketing. Oh, for the easy days.

    Now, in our multi-channel, hyper-social, personalized landscape, content marketing has gotten a lot more complex and far more strategic. And as customers have seized more control of the conversation -- and traditional advertising continues to lose its clout -- content marketing has become an undebatable marketing tool for both lead generation and brand awareness.

    But given how essential it has become, customers are being carpet-bombed with content. How do you rise above the noise? What channels are essential? How do you maintain relevance? What forms of content are most effective? And how do they fit into a comprehensive marketing plan, not to mention the customer journey at all its junctures?

    Join our panel of content marketing experts and VB’s Director of Marketing Technology research to learn essentials no marketer should be without as they head further into 2016.



    In this webinar, you’ll:

    • Design a content marketing program that complements your marketing initiatives
    • Find your voice – and how to adhere to it across media and platforms
    • Learn which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • Uncover the benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • Determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Ada Pia d'Errico, CMO, Patch of Land
    * Sonny Ganguly, CMO, Wedding Wire
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out. Register today!
  • Mobile user acquisition fraud: How to find it and how to fight it Mobile user acquisition fraud: How to find it and how to fight it Eric Seufert, VP of User Acquisition, Rovio Recorded: Mar 30 2016 59 mins
    Last year, the number of mobile developers and publishers who were cheated when acquiring new app users doubled. That kind of fraud means a whole lot of people are paying good money for bad users.

    It’s not surprising. The mobile market has heated up so much that as your user acquisition campaigns scale – across more channels, more markets, using more sophisticated automation -- you’re bound to run across bad traffic.

    You know something’s up because conversion rates suddenly drop. Install numbers stop synching up. Your business intelligence is stumped. Someone is claiming conversions that never happened!

    The good news? You can greatly reduce the risk. We’ve brought together a stellar round-up of pros who have diagnosed, identified, and successfully pushed back fraudulent activity in extensive UA operations. Each will share their experience from the front-lines on how to combat mobile fraud.

    After this webinar, you’ll:

    * Understand what user acquisition fraud is, and its many forms
    * Identify campaigns and publishers associated with illegitimate traffic
    * Learn how datasets can be cleaned and payouts reclaimed once fraud is identified.

    Speakers:

    * Eric Seufert, VP of User Acquisition, Rovio
    * Yevgeny Peres, VP of Growth, Supersonic by ironSource
    * Paul H. Müller, CTO at adjust
    * Evan Schuman, Moderator, VentureBeat

    Don't miss this insightful and interactive panel discussion on mobile fraud. Register today!

    Sponsored by adjust
  • An hour with 3Q's Decision Scientists An hour with 3Q's Decision Scientists Feliks Malts, Alyssa Francis, and Eric Swanson, 3Q Digital Sep 1 2016 6:00 pm UTC 60 mins
    Join our Decision Sciences team, led by VP Feliks Malts, for our third installment of office hours. We'll go through three FAQs and open the floor up for questions.
  • Amplify your Christmas marketing: How to capture the attention of early shoppers Amplify your Christmas marketing: How to capture the attention of early shoppers Sara Hajjar (AdRoll), Lucy Tesseras (Marketing Week) Sep 7 2016 2:00 pm UTC 75 mins
    Savvy marketers are already planning their Christmas campaigns, tailoring their approach to win new business, maximise ROI and stay front-of-mind with customers and prospects.

    Join AdRoll and Marketing Week to find out what tactics and strategies can be used to prepare your business for digital-marketing domination this Christmas.

    Highlights include:

    oPlanning and delivering successful seasonal campaigns
    oSegmentation strategies and re-engagement tactics
    oMaximising historical data to drive sales this Christmas
    oUsing dynamic creative to drive higher conversion rates
    oExpanding reach across web, social and mobile

  • Fuel sales by 50% using social analytics Fuel sales by 50% using social analytics Stewart Rogers, Director of Marketing Technology, VentureBeat Sep 13 2016 7:30 pm UTC 30 mins
    So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you are missing valuable data from your users that will increase conversions.

    Anyone can call themselves a social media expert these days -- but what really separates the wheat from the chaff is whether you know how to spin those social media analytics into gold. The good news? We're here to help. We've gathered data from our own VB Insight reports, and selected two experts who have built their business on the backs of their social media empires. They have the goods. Now it's your turn.

    In this free webinar, join VB's own Stewart Rogers, Chrissy Hansen, Director of Marketing, from Reverb and Ethan Smith, Chief Growth Officer, from Yummly experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites.

    From this webinar, you'll learn to:

    * Gather the right data from your users
    * Utilize social analytics to target the right consumers
    * Translate social interactions into sales
    * Increase brand awareness in a way that feeds the bottom line


    Speakers:
    * Chrissy Hansen, Director of Marketing, Reverb
    * Ethan Smith, Chief Growth Officer, Yummly
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register today for this free webinar

    Sponsored by Sysomos
  • 8 Ways Video Can Supercharge the Bottom of Your Funnel 8 Ways Video Can Supercharge the Bottom of Your Funnel Joe Gelata, Head of Global Revenue Operations, Vidyard Sep 15 2016 4:00 pm UTC 45 mins
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

    In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

    • 8 different video types to support the BoFu
    • How to map your content to different stages of the funnel
    • What information your potential buyers are looking for
    • How to connect your video marketing campaigns to ROI
  • How to Make Video for Mobile Audiences - Brella Productions How to Make Video for Mobile Audiences - Brella Productions Mark Mallchok, Director of Accounts; Dave Less, Director of Video; Mark Rochon, Content Team Manager Sep 15 2016 5:00 pm UTC 60 mins
    Brella Productions’ Director of Video, Dave Less, and Content Team Manager, Mark Rochon join forces with Brella's Account Director, Mark Mallchok, to explore how one of the most important questions ask when making a marketing video is not just who is my audience, but how are they viewing the video? David, Mark and Mark will discuss the different approaches required for mobile video from the storytelling and the aesthetic/technical perspective. Can you be sure that your audience will have the audio turned on? Why does direct address to camera work so well for mobile? What’s the ideal length for a mobile video? Could a slick, commercial style video actually be less successful than a playful more personal story? Addressing these ideas through the concepts of mobile aesthetics, user authenticity, personalization, humor, narrative, and serialization, David Mark, and Mark explain how to optimize your video marketing for the vast mobile audience.
  • No theory or waffle – just 10 great personalisation campaigns No theory or waffle – just 10 great personalisation campaigns Mindi Chahal (Marketing Week), Andrew Furlong (CRO Director at RedEye) Sep 27 2016 2:00 pm UTC 75 mins
    Personalisation is the key to boosting sales, customer loyalty and conversion, yet only a handful of brands are doing it. How’s this for startling? 72% of companies say they know they need to implement personalisation but aren’t sure how to do it.

    Well that’s where we come in. Andrew Furlong, RedEye’s CRO Director, will not only explain the importance of personalisation, but give real, tangible actions you can take to start ramping up your personalisation efforts. We’ll be focussing on real-life campaign examples you can take away and implement quickly to rapidly see increased conversion, loyalty and ROI.
  • Facebook advertising: best planning practices to smash Q4 ecommerce goals Facebook advertising: best planning practices to smash Q4 ecommerce goals Reid Howell, Facebook; Molly McCarty and Mike Stetzer, 3Q Digital Sep 29 2016 6:00 pm UTC 60 mins
    Q4 2015 was a lifetime ago for Facebook advertisers. In the last year, the platform's new ad types, targeting options, bidding and tracking improvements, and analytics have made Facebook a potential bonanza of high-ROI revenue for eCommerce brands. In this free webinar, with Facebook's Reid Howell and 3Q Digital social aces Molly McCarty and Mike Stetzer, we'll cover what's new, what's critical, and how to start capitalizing in time for the holiday rush. Topics will include:

    - a full-funnel strategy for preparing for (and capitalizing on) the holiday rush
    - DR-focused tips, best practices, and strategies that advertisers can take far beyond Q4
    - concrete takeaways for building and converting audiences this holiday season

    Join and bring questions! We'll end with a Q&A session.
  • Email marketing: How to achieve 300% ROI Email marketing: How to achieve 300% ROI Stewart Rogers, Director of Marketing Technology, VentureBeat Oct 19 2016 5:00 pm UTC 60 mins
    Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.

    So how do you get there?

    We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.

    In this webinar you'll learn to:
    * Personalize email marketing without making huge errors.
    * Avoid common marketing errors (wrong names and/or interests)
    * Increase open rate
    * Leverage data to target email personalization

    Speakers:
    * Tommy Lamb, VP Marketing and Acquisition, Teleflora
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!

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