Search Engine Optimization

Community information
Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.
  • The website is the center of your marketing universe: it’s your foundation for brand awareness, customer engagement, sales leads and revenue. Because websites serve so many functions and have so many moving parts, it's a serious undertaking to design, build, launch and manage a site. At the center of killer websites is a great Content Management System.

    Watch this 30-minute or less webinar that reveals the ways you can leverage key features of your CMS to attract new visitors, sustain longer visits and drive more returns.

    This webinar covers:

    - Content personalization
    - How to use analytics to inform content strategy
    - Advocate marketing and visitor engagement
  • The desire to have an accurate and complete view of an individual customer is not new for marketers. Ever since marketers were first able to access data about a customer, there has been the desire to understand what makes a customer buy. In a recent CMO Council study, only 20 percent of marketers said they had a comprehensive view of customer touchpoints and engagements, and only 7 percent felt they had a single version of customer truth.

    So why is it—when marketing admits that the ability to deliver data-led, personalized, customer-centric experiences across channels, in-real-time and at scale is critical to their business—that we are still struggling to obtain this 360-degree view of our customers? According to 30 percent of marketers, it is because the data that could create this unified view is trapped in silos across the organization.

    While the industry talks about CMOs needing to transform into everything from customer officers and marketing technology officers to revenue officers and beyond, one functional requirement stands at the center of marketing’s ability to truly accelerate in this customer-focused, digital age: silo busting. As the chief silo buster, marketing leadership finds itself needing to work with cross-functional teams, in partnership with IT, to aggregate and manage customer data to create a single vision of the customer that can not only integrate from across the organization, but also be shared with all parts of the company.

    The CMO Council, in partnership with Trillium, will host an interactive, one-hour webcast to discuss the key challenges and concerns marketers are facing when it comes to silo busting. Through conversations with brand experts, we will explore how marketing can accelerate their strategies through more effective and efficient engagements, campaigns and operations while also learning more about their customers and building customer loyalty.
  • It's harder than ever to reach your target audience online. In a 2014 research study commissioned by DNN, 79% of marketing executives say it's a challenge to get (and hold) the attention of target customers. To stand a chance, you need to build engaging websites and digital experiences.

    Join Stefan Tornquist, VP Research at Econsultancy, as he shares trends, best practices and case studies around engaging websites and digital experiences. In this webinar, Stefan will share:

    - Challenges of connecting to digitally-empowered customers
    - Methods of engagement through customer experience mapping
    - Challenges and opportunities in building great digital experiences
    - Case studies showcasing best practices in engaging digital experiences
  • The Modern Marketing Experience offers an unprecedented opportunity to gain insights at a single premier event presented by Oracle. Experts in marketing automation, social marketing, content marketing, and big data will present you with the strategies and tactics you need to make modern marketing succeed in your organization. Engage with BrightTALK at MME15!
  • You've just learned that your CMS vendor has been acquired. Don't panic. Be prepared. Create an action plan that will guide you and your team through the uncertainty and to an informed decision that's best for your company.

    You’re probably asking a few questions:
    - What about the product roadmap they just showed me? Is it still valid?
    - What does this mean for our website update?
    - Who do we turn to for technical support?
    - What's the impact on our relationship with our service provider?

    Your CMS is the foundation for your website, so we know that this can be a time of stress, uncertainty, and misinformation. That’s why we've brought Cathy McKnight to the rescue. Cathy is a co-founder and the Vice President of Consulting at Digital Clarity Group, and has advised numerous clients who faced precisely this scenario. In this DNN webinar, Cathy covers:

    - Immediate next steps
    - How to weigh your options
    - Strategic advice on migrating your CMS to a new vendor (if necessary)

    Join Cathy to learn how to address your current (or future) situation.
  • Get your website visitors to take action:

    Social network share. Invite advocates to share content on Twitter, Facebook and LinkedIn.

    Create content. Incent users to create blog posts, discussions, ideas and questions.

    Comment on content. When users receive comments on their content, they’re more likely to remain interested in participating.

    Answer a question. Save the time of your customer care team by having your customers help answer questions.

    Vote on an idea or answer. Encourage customers to provide feedback on ideas and answers submitted by the community.
  • Attribution is the single knottiest issue facing digital advertisers today. If you're advertising on more than one channel or device, measuring the value of each is key to optimization. Join 3Q Digital's Ron Fusco and Big Squid Interactive's Chris Knoch as they break down a hierarchy of attribution needs, from basic to hyper-advanced, and how to solve for them.

    Topics will include:
    - revenue-tracking fundamentals
    - the perfect vs. the good
    - in-focus KPIs
    - a full suite of advanced models (Rules Based, Regression Based Path Analysis, Game Theory, Econometric Time Series Analysis)
  • On the fence about building a branded online community? We have just what you need: data from branded online communities that demonstrate compelling ROI.

    Using data-driven results from a September 2014 Demand Metric benchmark study, DNN and Demand Metric share top reasons to consider a branded online community. Jerry Rackley, Demand Metric's Chief Analyst (and author of the study) is joined by Dennis Shiao, DNN's Content Marketing Director.
  • Marketers overwhelmingly agree that branded, online communities are a critical channel for their marketing efforts, but how? And what's the Return On Investment (ROI)?

    DNN collaborated with Demand Metric on a research study to find out. Watch the Customer Engagement Virtual Summit keynote presentation for key findings from the research, and get recommendations on how organizations can gain higher ROI from their branded, online communities.
  • Join Andrew Thomas for this fast-paced look at how to leverage content to cultivate a loyal customer base.

    Andrew Thomas is a Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications. He's witnessed firsthand, the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Andrew was a language intelligence solutions manager for Adobe Systems and oversaw the translation process for their DITA content.

    This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

    Cost: Free
    Recording available to those who register.
  • It's that time of year when we are all making lists and checking them twice. Join me as I give you the list you need to evaluate your WCMS.

    It is time to tally up the past year and look forward to 2015. Who has been good and who has been bad? Does your WCMS make it on the “good list”?

    If not, add a new WCMS to your holiday wish list. In this webinar, we’ll cover key capabilities to look for when evaluating a new WCMS, including:

    * Platform features
    * Services and support
    * Partner ecosystem
    * Long term vision and roadmap

    Join us to receive a check list you can use for your own WCMS evaluation and make sure 2015 is a good year.
  • George Bina will explore the world of XML authoring for technical documentation. He will share tips and tricks designed to help technical communicators understand the advanced information management capabilities structured XML authoring provides over traditional authoring approaches. He will use oXygen XML Editor to demonstrate the techniques.

    Specifically, George will address the following questions:

    How do I know what content to create?
    What XML markup should I choose and why?
    How do I leverage markup to engineer better authoring experiences?
    How to we enforce content rules in XML documents?
    Why correcting content problems during the authoring process can help you reduce costs?

    This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

    Cost: Free
    Recording available to those who register.
  • Brand advocacy is the disrupting marketing trend of late, but how do you measurably identify and mobilize brand advocates for social recommendations, online reviews, or referrals?

    In this webinar, brand advocacy expert Carter Hostelley will share practical and actionable steps to finally unlock the promise of advocacy for your company.

    • What is brand advocacy and why is it so hugely important?

    • How to identify and mobilize brand advocates easily and quickly?

    • What are the DOs and DON’Ts of empowering advocates?

    • How to tackle the typical challenges that organizations face in doing brand advocacy?
  • Lead Generation & SEM. Sometimes, digital marketing may seem a bit daunting. We know what we want to bring in – business – and we know that online inbound marketing is the way to do it…but we may not sure of exactly how to go about it. Highly competitive, yet highly profitable – if done right – this webinar helps simplify SEM and its best practices, introducing you to keyword selection, landing page optimization, tracking, testing, and maximizing your return.
  • Your team is doing a great job managing your social profiles on Twitter, Facebook, Instagram and Google+. You’re using a social media listening platform, while monitoring feedback on review sites like Yelp or G2 Crowd. That’s great, but is it enough?

    Join DNN and featured guest speaker Allison Smith for a discussion about the power of combining insights from the public social web with insights from a branded, online community. Allison Smith is an analyst serving Customer Insights Professionals at Forrester Research, whose published research covers social listening and social intelligence.

    The webinar will explore the power of combining data from the public social web with a branded online community, to help understand what customers and partners are discussing and sharing-- to apply these insights toward product improvements, improving customer satisfaction, and increasing referral sales.
  • A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints.

    This webcast will discuss the findings of the report—titled “Quantify How Well You Unify”—which explores the degree to which chief marketers are architecting digital marketing technology strategies and unifying and extracting value from multiplying customer data sources.
  • SEO leads cost 60% less & close 2x faster than any other digital channel. When it comes to lead generation, SEO is a no brainer. Yet, most marketers fumble at strategy implementation.

    Watch “The Definitive B2B SEO Playbook” live to build a lead-gen focused organic search strategy.
  • Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell. Creating content that includes all of these components happens because it’s designed to pass leads along a guided pathway from basic curiosity toward a desire to buy. It includes clear directions toward action, with compelling content that encourage conversion. It can be used and reused across websites, blogs, emails and more. When it all comes together, how a visitor consumes your content tells you where each lead is on the path towards becoming a customer.
  • Producing content for a global audience, especially in multiple languages, can be challenging, regardless of the industry in which you work. Creating, managing, and delivering multilingual, culturally-appropriate, accurate, and relevant content isn’t easy. Pharmaceutical, medical device, and healthcare companies face the exact same issues of complexity as all other industry sectors do, but they must solve their information management challenges quickly and adeptly, without running afoul of regulators.

    In this free, one-hour web presentation, you’ll learn how some forward-thinking life sciences and healthcare companies are balancing the need for speed with regulatory compliance. Guest presenter and content strategy expert, Ann Rockley, President of The Rockley Group, will discuss the approaches necessary to create, manage, and deliver localized content in heavily regulated environments. Rebecca Sutton (Medivators) and Diana Ballard (Logos Group) will join webinar host, Scott Abel, The Content Wrangler, in the discussion. A brief question and answer session will take place at the end of the show.
  • Due to shifting market dynamics, evolving communication channels, new products launches and new product capabilities, corporate language is alive and constantly changing. This poses a unique challenge to translation technologies such as Machine Translation (MT) to keep up or lose value. So what should content developers think about when authoring content in a new technology landscape? New words and phrases previously unknown to the MT engines can degrade translation quality. This phenomenon is known as Content Drift. Some amount of Content Drift is unavoidable, but knowing how to detect when this happens, and how to remedy it will drastically improve MT performance across the enterprise.

    In this webinar, Scott Abel, The Content Wrangler, and Val Swisher, CEO, Content Rules, invite machine translation evangelist, Udi Hershkovich, to demystify preparing content for machine translation and to help us understand:

    * What is Content Drift and Why It Happens
    * When to Address Content Drift
    * How to Author Content for MT so to avoid Content Drift
    * The Do’s and Don’ts of Authoring Content for Automated Translation

    About Udi Hershkovich

    Udi Hershkovich is CEO of Safaba Translation Solutions (, a business executive and technology enthusiast committed for more than 20 years to introducing innovative technologies to markets ready for disruption. Hershkovich joined Safaba’s management team in 2012 after successfully developing technology business ventures in the Telecom space serving companies such as Sprint, Telstra, Singapore Telecom and the Vodafone group. In the cross roads between big data, artificial intelligence and human communications, he is now focused on making automated translation, an economic imperative for global business.
  • In today's digital world, traditional branding is not enough. You need a story to extend your brand. And, you need to understand the right people to share it with. Learn how world-class brands are using traditional storytelling techniques to achieve big results and how you, too, can share your story with across multiple platforms to the people that matter most, your customers.
  • Did you know that audiences forget 90% of what you present? That is significant! So how can you control the 10% they remember?

    In the past decade, brain imaging technology has dramatically increased our understanding of the brain. We now know more about the way our brains process information and ultimately remember it. Find out how to apply principles from cognitive neuroscience, the field that studies the link between the brain and memory, so you can deliver presentations with lasting impact.

    Specifically, you will learn how these brain science principles convert to guidelines you can apply to your own presentations immediately:

    Habituation leads to less attention. This means that as people get used to a specific stimulus, they pay less and less attention to it. Habituation has negative consequences in presentations because attention paves the way to memory. Learn brain science techniques to draw attention to increase the likelihood that your audiences remember your presentation.

    Attention is based on what we sense, what we know, and what we can infer. Learn several ways to use this principle to sustain attention and improve recall.

    The deeper the level of processing, the higher the probability for long-term memory. Progressive order for depth of processing is physical, phonological, and semantic. Learn what these terms mean and how you can implement them in your next presentation, whether it is in-person or virtual, to make sure your audience remembers your critical 10%.

    Join Scott Abel, The Content Wrangler, for this one-hour webinar sponsored by LOGOS, featuring Dr. Carmen Simon who will show us how she is changing the way the world presents. As the co-founder of Rexi Media, creator of Presenter Pro, holder of a double doctorate in information technology and cognitive psychology, and former lead of AT&T’s learning and development program, Dr. Simon built her career helping employees at America’s most visible brands craft compelling presentations.
  • Biochemically speaking, all humans are 99.9% similar to one another. But, the differences between us, albeit a tiny fraction, matter most. To dazzle individual prospect and customers — and to differentiate yourself from the competition — you need to provide highly relevant, personalized content across all touch points. Content delivered with laser-like precision. Content that addresses the needs of each individual; the right content, designed to serve the right person, at the right time, wherever they may be in the customer journey.

    Join me, Scott Abel, The Content Wrangler, for an informative webinar featuring Alan Horvath and Florian von Lepel of STAR Group. We’ll discuss the importance of providing personalized content experiences and the impact they have on prospects and customers alike. We’ll examine a use case that demonstrates the power of semantic content management in helping deliver relevant content to those who need it in real-time. You’ll leave with an understanding of what’s possible when you leverage the power of modular, semantically-rich content managed efficiently and effectively.
  • Are you part of the 84% of marketers that still lack a mobile strategy? Brands that lag behind will ultimately fail in a multi-screen world.

    Watch our on-demand webinar and discover how to build a revenue driving mobile marketing plan.
  • Ninety-six percent of the world’s consumers do not live in the United States. This important fact is not lost upon American business executives, especially those looking for new ways to increase corporate revenues. That’s why many US firms have their sights set on emerging international markets. They’re developing partnerships and setting up shop in nations around the globe. It’s an exciting time. The opportunities are many.

    But, in a global economy, getting the right content to the right people at the right time in the right format and language can be challenging. It takes hard work — and a global view — to do it right.

    Join Scott Abel, The Content Wrangler, on Thursday, July 31, 2014 at 10:30am PT for a free, one-hour web presentation for content marketers seeking to understand the role of translation and localization in a global marketplace. Three knowledgable international content experts — Kit Brown-Hoekstra, Diana Ballard, and Peter Argondizzo — will work together to demystify the role of content in a mobile, global world of business. You’ll learn what you can do to ensure your content works for the largest number of people possible, regardless of where they live or what languages they speak. And, you’ll learn why the way of the rules we were taught about content may actually prevent us from communicating effectively across cultural and language barriers.

    Bring your questions. This is going to be a great opportunity to learn from some of the world’s best and brightest on the subject.

    Attendees will receive a discount code for Content Marketing World 2014, September 8-11 in Cleveland, Ohio, The event is the largest of its kind and this year features an entire track dedicated to global content strategy issues for content marketers.

    This program is sponsored by Logos Group, where excellence in translation is more than a slogan. Learn more at