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Search Engine Optimization

  • Optimize. Connect. Analyze. We’ve all heard the social media buzz words, but how can we move beyond lingo and actualize an effective social media strategy that doesn’t bore the already short-attention-spanned customer?

    Given that the average person receives roughly 200 emails per week, how can we get them to care about our bikinis and personalized soaps (aside from using Kim Kardashian as a model)? This in-depth interactive executive learning session can help you fuel a high powered fast and effective social media strategy that does more than buzz and ping.

    In this webinar you’ll learn how to create a social media strategy that is unique to your corner of the universe, including how to:

    * Differentiate between social media and social messaging
    * Utilize analytics to optimize your results
    * Empower rather than manage your social media by becoming more effective with the tools at your disposal
    * Optimize social media spending to gain the attention of new audiences
    * Engage social influencers by using the right tools and approaches
    * Craft and deliver the right content and promote it -- beyond finding and sending



    Guests:


    * Itamar Benedy, VP of marketing, Yoga.com
    * Stefania Pomponi, Chief Evangelist, Clever Girls Collective
    * Andrew Grill, Global managing partner, IBM Social
    * Stewart Rogers, director of marketing technology, VentureBeat
    * Wendy Schuchart, moderator, VentureBeat



    Register today!
  • No longer a buzzword, programmatic is a crucial part of the marketing toolbox. Join marketing software specialists MediaMath for a session on the essentials.
  • How do you ensure that your app will stand out against the avalanche of competing new apps (nearly 2,000 a day)? You need to increase your profile — and get more mileage out of the organic traffic that will make up the vast majority of your installs and your base of quality, loyal users — by optimizing your entire app marketing funnel, not just you app store presence. It's time to forget app store optimization (ASO) and prepare for AMO (App Marketing Optimization). AMO is a new approach that recognizes keywords alone won't cut it.

    Winning requires a rethink and a sharp focus on all the elements that define and drive the marketing funnel. But this can be a challenge as ASO evolves to consist of more "moving parts" —titles, descriptions, icons, screenshots, videos — and app stores shift rules and algorithms to reward apps that delight their users.

    Discover how your app company can benefit from the shift to AMO by attending this VentureBeat webinar, where Steve P. Young, ASO 'wizard' and founder of Appmasters will join Peggy Anne Salz, author of the report, to share his proven growth hacking tips and ways you can take your apps to new heights on a tight budget.

    In this half hour ASO masterclass, you'll:

    *Talk tools, tips and techniques to get your app in front of your audience and top of mind with app stores.
    *Identify the small changes in components, such as you in-app purchase descriptions, that will have big impact on downloads.
    *Walk through the differences between Google Play and Apple’s App Store, and map how you should adapt your ASO/AMO strategy for both.

    Speakers:

    * Peggy Anne Salz, analyst, VentureBeat
    * Steve P. Young, ASO 'wizard' and founder of Appmasters
    * Wendy Schuchart, moderator, VentureBeat
  • It used to be you could put up a blog, create a white paper or come up with a slick infographic, and claim you’re doing content marketing. Oh, for the easy days.

    Now, in our multi-channel, hyper-social, personalized landscape, content marketing has gotten a lot more complex and far more strategic. And as customers have seized more control of the conversation -- and traditional advertising continues to lose its clout -- content marketing has become an undebatable marketing tool for both lead generation and brand awareness.

    But given how essential it has become, customers are being carpet-bombed with content. How do you rise above the noise? What channels are essential? How do you maintain relevance? What forms of content are most effective? And how do they fit into a comprehensive marketing plan, not to mention the customer journey at all its junctures?

    Join our panel of content marketing experts and VB’s Director of Marketing Technology research to learn essentials no marketer should be without as they head further into 2016.



    In this webinar, you’ll:

    • Design a content marketing program that complements your marketing initiatives
    • Find your voice – and how to adhere to it across media and platforms
    • Learn which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • Uncover the benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • Determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Ada Pia d'Errico, CMO, Patch of Land
    * Sonny Ganguly, CMO, Wedding Wire
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out. Register today!
  • Last year, the number of mobile developers and publishers who were cheated when acquiring new app users doubled. That kind of fraud means a whole lot of people are paying good money for bad users.

    It’s not surprising. The mobile market has heated up so much that as your user acquisition campaigns scale – across more channels, more markets, using more sophisticated automation -- you’re bound to run across bad traffic.

    You know something’s up because conversion rates suddenly drop. Install numbers stop synching up. Your business intelligence is stumped. Someone is claiming conversions that never happened!

    The good news? You can greatly reduce the risk. We’ve brought together a stellar round-up of pros who have diagnosed, identified, and successfully pushed back fraudulent activity in extensive UA operations. Each will share their experience from the front-lines on how to combat mobile fraud.

    After this webinar, you’ll:

    * Understand what user acquisition fraud is, and its many forms
    * Identify campaigns and publishers associated with illegitimate traffic
    * Learn how datasets can be cleaned and payouts reclaimed once fraud is identified.

    Speakers:

    * Eric Seufert, VP of User Acquisition, Rovio
    * Yevgeny Peres, VP of Growth, Supersonic by ironSource
    * Paul H. Müller, CTO at adjust
    * Evan Schuman, Moderator, VentureBeat

    Don't miss this insightful and interactive panel discussion on mobile fraud. Register today!

    Sponsored by adjust
  • Every minute, writers post more than 1,400 new blog posts; Facebook users share about 2.5 million pieces of content; Twitterers tweet 277,000 times, and Instagram fans share 216,000 photos. How on earth, then, can your blog, video, 140 characters, or photo stand out?

    That's the question Stewart Rogers, VentureBeat's Director of Marketing Technology will answer in a webinar designed to help brands boost the visibility of their well-crafted content. By using the appropriate social networks and the right management tools, marketing professionals can transform their blogs, infographics, and visuals into must-view content. Social media management (SMM) is critical to content promotion.

    Customers are constantly connected to social networks; the surest way to their minds, brand loyalty (and wallets) is delivering high-quality content when, where, and how they want it. SMM solutions provide you with these capabilities and the means to track, audit, and analyze results.
    Rogers will provide some details from "Social Media Management: Tools, tactics… and how to win," including a discussion of some of the best (and worst) 28 major SMM tools.

    After the event, you will:

    * Understand how SMM can help your brand
    * Know the best SMM vendors to investigate for your business
    * Recognize the tactics, metrics, and techniques you need to promote your content via social media

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jeffrey Smith, CEO, Smule

    Register today!
  • If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marketing clouds offer feature-rich platforms to deliver a complex and fully fleshed out marketing team experience. Essentially, they do the heavy lifting for you. But marketing clouds are pretty new -- and we're not seeing a huge penetration right now, partially due to a layer of complexity that could be off-putting to some. But the marketing cloud landscape is changing -- and if you're clever, you'll want to get in on the ground floor.

    Marketing clouds encompass smart emails and SMS messaging; social targeting; integrated call center and customer relationship management (CRM) support; data-supported marketing; smart apps, and more. Because they incorporate all data an organization knows about each customer, these cloud-based solutions empower marketing to be more efficient, engaged, and effective. While cloud solutions can be complex, time-consuming, and costly to implement, they are a good investment, according to about two-thirds of executives VentureBeat surveyed for its report, "Marketing Clouds: How the best companies are winning via the best technology." In this webinar, VentureBeat Research Analyst will discuss the hurdles and benefits of marketing clouds, most useful features, and cloud's impact on marketing initiatives.

    When you leave, you'll know:

    * What makes up a marketing cloud and why it may be right for your organization
    * The five different types of marketing cloud
    * VentureBeat's best marketing cloud software bets for SMBs, enterprises, and startups
    * The ROI marketers can expect from their implementation
    * How to improve adoption by encouraging user adoption

    Panelists:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Michael Healey, CEO, Yeoman Technologies
    * Rachel Silva, Assistant VP, Marketing, Pep Boys
    * Wendy Schuchart, Moderator, VentureBeat


    Register today!

    Sponsored by IBM Silverpop
  • In this webinar, we will discuss the power of Google Shopping and the huge opportunities that exist when data and expertise from both PPC and SEO are combined. In particular, we’ll focus on:

    • The size of the opportunity
    • Shopping campaign considerations, tactics & product insight
    • The importance of product page SEO health
  • In this webinar Kim Ludlow, UK MD of my Supermarket will discuss:

    - Managing personalisation to make broad sites more relevant to customers
    - Focussing on the customer profile instead of the customer journey
    - Joining data across all marketing channels to create a seamless - and relevant - experience
    - Serving the right messages at the right time to influence to purchase
  • You've been creating content for a while now, but is it really resonating with your audience?

    Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.

    In this webinar, SnapApp's Lena Prickett provides actionable tips for how to deliver a powerful experience full of content that resonates with your audience.

    You’ll learn:

    How to get to know your audience and identify what will resonate with them
    How to find the data you need to continue creating and delivering resonant content
    How to organize your content and provide an engaging content experience
  • Your customer's journey is crucial for building long-term loyalty. That's why your marketing strategy isn't one you can set and forget. It's crucial to have a top level look at the entire customer journey -- and understand that it might even be more than one journey.

    How are leading CMOs at top-performing companies planning to spend their budget and time across the buyer’s journey? From brand marketing, to demand generation to expanding customer advocacy, this webinar will illuminate where marketing leaders are allocating their money and efforts, and the key performance indicators used to measure the success of marketing teams throughout the buyer’s journey.

    We've gathered together top CMOs for a one hour candid look at their best advice for nailing the key components of the customer's journey. You'll learn which KPIs to watch, how best to budget across the board and what you're not measuring correctly -- or at all.

    Join this panel discussion as we take a deeper look at where marketing money is going – and why.

    After this webinar, you'll:

    * Gain CMO perspectives on KPIs, team structure, and resource allocation
    * Learn how CMO’s are measure marketing results
    * Get tips and advice on setting your organization up for success

    Register today for this free CMO roundtable discussion with interactive live audience question and answer session!

    Speakers:
    * Jeffrey Rohrs, Chief Marketing Officer, Yext
    * Chip House, Chief Marketing Officer, Four51
    * Ramon Chen- Chief Marketing Officer, Marketing & Product Management, Reltio
    * Moderator: Kevin Bobowski, Chief Marketing Officer, Act-On Software

    Sponsored by Act-On Software
  • Can one word, picture, or extra icon make a difference in a brand's engagement? Quite simply, the answer is yes.

    Every component of a website or mobile app potentially can attract or repel the intended audience. From the headline's wording, color, and font size, to the use of photograph or video, and number of call-to-action buttons, too much or too little of a good thing may counter a brand's intentions.

    Marketers typically measure interactions: The number of times users watch and share a video, download a whitepaper, or tweet a link are only some of the many performance variables. Even when the figures are satisfying, conversion rate optimization asks "what if." By leveraging conversion rate optimization (CRO) tools, brands report tremendous gains in downloads, open rates, and overall engagement.

    Discover how your brand can benefit from CRO by attending this VentureBeat webinar, where the CMO of ZipRecruiter will join VB Insight's own Stewart Rogers to talk about his experiences and results with conversion rate optimization.

    In this half hour exec roundtable, you'll:


    * Learn best tactics – such as A/B split tests, website heat mapping, mobile, and performance tracking
    * Get a walk through the best and worst tools on the market today based on Stewart Roger's own VB Insight Conversion Optimization report
    * Understand the impact CRO can have on your brand

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Ed Fu, CMO, ZipRecruiter
    * Wendy Schuchart, Moderator, VentureBeat



    To learn more about the conversion optimization report, visit Insight.VentureBeat.com and get the latest research on the marketing technology industry.
  • How do mobile app marketers convert a large number of casual users into that coveted group of loyal customers who engage with the brand, make regular purchases and remain engaged month after month - all while fending off the competition? We can show you how.

    During this webinar we'll help you identify key techniques to “listen” to what users are saying with their actions and behavior. We’ll answer questions like: When is a user ready to recommend you to others? How do you find out when users are ready to deepen the relationship? How do you know the relationship is in jeopardy?

    In this webinar, you'll
    * Learn effective combinations of push, in-app messages and email messaging to drive casual users toward the loyal customer zone and keep them there once they arrive.
    * Discover how personalization to add more end user value to your marketing campaigns
    * Create a more robust user dialogue using behavioral triggers combined with app messaging

    Speakers:

    * Marissa Tarelton, CMO, RetailMeNot
    * Amanda Richardson, VP Product, Hotel Tonight
    * Ehren Maedge, VP, MoEngage
    * Wendy Schuchart, Moderator, VentureBeat


    Register today for a fast paced interactive discussion on how to take your organization's app to the next level.

    Sponsored by MoEngage
  • Customers that take to social media to complain are ignored to the tune of over 280 million messages per year. The retail industry is the worst offender, ignoring eight out of ten customers on social channels.

    Understanding the tools that help drive support, and engagement is imperative, not just for your current bottom-line, but for the future. Don't forget, Google is indexing all those complaints for all to see.

    Choosing the right social media marketing tools and tactics for customer support is a ‘must do,’ not a ‘nice to have.’

    Join us to find out how to leverage social media management tools to win over unhappy customers. VentureBeat's own director of marketing technology Stewart Rogers is joined by New York Times' best-selling author Jay Baer ("Hug Your Haters" 2016) for this fast-paced half hour discussion, complete with audience interactive Q&A session.

    In this half-hour webinar, you'll:

    * Learn how to save face with your angriest customers -- and turn them into your most valuable asset.
    * Use social media management tools to curry favor with the faceless customers you don't even realize you had.
    * Increase customer engagement across the board.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology
    * Jay Baer, social media guru and best-selling author "Hug your Haters"
    * Wendy Schuchart, moderator, VentureBeat

    For more information on VB Insight, go to Insight.venturebeat.com to read the latest research and marketing analysis.
  • Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
    Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
    As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally.

    That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:

    * Determine the ROI of your mobile app investments
    * Partner with software developers to create innovative, multi-platform apps
    * Leverage programmatic transactions with analytics
    * Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
    *Expand into mobile ad search.

    Speakers:
    * John Koetsier, Mobile Economist, Tune
    * Paul D'Arcy, CMO, Indeed
    * Casey Chafin, Founder, Skillz
    * Wendy Schuchart, Moderator, VentureBeat


    Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.


    Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy.

    In order for B2B marketers to reap the benefits of events, they need to adapt a new mindset that incorporates engagement into their overall event strategy. With this approach, they'll be able to continue to foster the sense of community that is built at events and meet their marketing goals.

    Join Justin Gonzalez, Senior Marketing Manager at DoubleDutch, and Hana Abaza, VP Marketing at Uberflip, for a webinar that will provide expert insight on how engagement is a key piece to increasing your ROI at B2B marketing events.

    You’ll learn:
    How to define your event marketing goals and measure progress
    How to reimagine your event experience to engage attendees
    How to demonstrate the value of events to your leadership team
  • Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns.

    App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads.

    In this webinar, you'll:

    * Learn how to position your app on the top of app store lists
    * Help your customers find your hot mobile properties
    * Gain new methods for generating demand for your mobile content.

    Speakers:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Amanda Bradford, CEO, The League
    Japheth Dillman, CCO, Yetizen
    Aaron Kardell, CEO, Homespotter
    Wendy Schuchart, Moderator, VentureBeat


    Check out VB Insight to access VB Insight's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

    This editorial Insight webinar is sponsored by NativeX. The sponsor has no input on the report findings or panel discussion.

    Sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals
  • Done well, email personalization cements the relationship between consumer and brand. Performed poorly, perhaps nothing drives a bigger wedge between the two.

    The good news: Organizations are willing to invest in email and related tools given its proven ROI, $38 for every $1 spent, according to VB Insight's research. The more points of contact you can correctly personalize, the stronger the bond, and those organizations pushing beyond dynamic field insertion (e.g., "Dear Jane") stand to reap the highest rewards from engagement, loyalty, and spending.

    In this webinar you'll become an email personalization powerhouse when you:

    • Learn how to can increase your email open rate and click-through rates

    • Discover new data types for personalization: It goes far beyond the recipient's name

    • Hear about the latest technologies that ease email personalization pain points – without hurting your wallet (or relationship with the CFO)

    • Figure out the best partners for your business, depending on specific requirements, vertical, existing solutions, and company size

    • Avoid the gotchas of personalization: Wrong names, outdated information, and missing data points

    Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, February 17 for a live interactive exec roundtable "Becoming an email personalization powerhouse."

    Sign up now and you'll get a reminder – personalized, of course.

    Speakers:
    Stewart Rogers, Director of Marketing Technology, VB Insight
    David Landau, Head of email and onsite marketing, Citi
    Monica Zent, CEO, Foxwordy
    Kevin Michael Gray, Founder, ApproveMe
    Matt Olsen, Sr Manager of Digital Marketing, Firehouse Subs
    Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on our VB Insight email marketing personalization report, published in December 2015.

    Check out VB Insight to access the email personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Listen in as we discuss the two most powerful ways you can keep users engaged with your app: push and in-app messaging.

    During this webinar, designed for mobile marketers, you'll learn:

    • What mobile engagement is and how to improve this critical app metric
    • How push and in-app messaging differ, and when to use each
    • The best practices of push and in-app messaging campaigns to set you up for success
    • What great app marketing campaigns look like with industry specific examples

    Plus: Get the inside scoop on what's next in this space to help you stay ahead of the curve!
  • Practically every business collects terabytes of data from an array of sources, looking to analyze that data into meaningful insight that drives decisions. How come some organizations appear so successful while others simply vacuum up data, and then seemingly do little with the information?

    No matter their individual results, overall investment shows no sign of slowing: Brands plan to increase their spending on cloud-based data platforms alone by 73 percent over the next three years, according to VB Insight's "The State of Marketing Analytics" report. They spend more than one-third of their marketing budgets on analytics tools, but marketing executives have limited confidence in analytics tools' ability to generate insight – despite the availability of more than 800 software options.

    A VentureBeat webinar helps marketers wade through the tech-speak and discover how to:

    • Determine your organization's primary objectives for analytics
    • Winnow down your options to a handful of appropriate platforms
    • Come up with ways to measure success
    • Generate meaningful business insight from data
    • Plan for the future by the ability to add new data sources and tools

    Speakers:
    * Jon Cifuentes, Analyst, VB Insight
    * Ken Davis, CEO, TaskEasy
    * Ware Sykes, CEO, Nowait
    * Mike Osborn, CMO, Upstart
    * Wendy Schuchart, moderator, VentureBeat


    No analysis needed for this decision. Register today!

    This webinar will be based on the results of Jon Cifuentes' VB Insight Marketing Analytics report.

    Check out VB Insight to access Jon's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.

    Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.

    Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?

    This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:

    • How to design a content marketing program that complements your marketing initiatives
    • The way to find your voice – and how to adhere to it across media and platforms
    • Which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB Insight
    * Corey Weiner, COO, Jun Group
    * Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
    * Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Searchmetrics, Inc.
  • Clicks and impressions are more expensive than ever. The key to lowering your CPAs in 2016 is to get the most out of every engagement, and that boils down to creative, messaging, and testing. In this free webinar, Optimizely's Taylor Gilbert and 3Q Digital VP of Creative Services Aaron Bart will discuss the elements you should be testing, best practices for creatives that engage your customers, what you should expect your agency to do for you, and more. Sign up today!
  • Relationships are hard work. Relationships in the modern mobile age are about ten times harder. It comes down to more than just a message and smart branding – it's one part heart, one part messaging and about four parts data science. What worked yesterday probably won't work today and it definitely isn't going to be good enough tomorrow.

    Publishing superpowers CBSi and Thrillist are two best in class examples of mobile success stories. CBSi of course comes from the same organization that gave our great grandparents the news – this monolithic media company has now transitioned gracefully into the digital age. VentureBeat lifestyle peer Thrillist, meanwhile, is dominating the new media publishing space. What do they have in common? Each of these titans adopted to changing usage models through predictive tech and machine learning to build robust user data banks.

    We’ll learn how they’re delivering relevant user experience at scale. We’ll find out how they went mobile to triple their user engagement and find out how machine learning can be applied in actionable ways to increase personalization and deliver bottom line results – today.

    By attending this webinar, you’ll

    * Learn how to use machine learning against user profile data to increase user engagement.
    * Boost user engagement and retention by 300% through predictive technology applied against email, website and mobile deliverables.
    * Get the scoop on how digital marketing is changing – and is no longer the same space as it was last year.


    Speakers:

    * Michael Powers, Vice President of Product, CBSi
    * Ken Peltzer, Vice President of Technology, Thrillist Media Group
    * Andrew Jones, Analyst, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free interactive web event and get the opportunity to have your burning questions answered by Powers and Peltzer LIVE in the panel discussion.

    Sponsored by Boomtrain
  • It’s all too common for websites to experience significant drops in traffic, leads and revenue after a site redesign or migration. The good news is, this can be prevented!

    If you’re planning on launching a new website or moving to a new CMS, it’s critical that you evaluate and address all potential risks. The SEO team at Titan SEO has implemented hundreds of site migrations and has seen it all.

    In this webinar, Titan SEO’s President, Danny Shepherd, and Vice President Mike Tretinjak will share website redesign and migration tips you may not have considered. You’ll also learn how to leverage your website migration to increase your organic rankings and traffic.

    You’ll leave the webinar with the confidence and knowledge you’ll need to execute a smooth website transition.
  • Businesses spend a huge amount of time and money profiling their customers to predict behaviour based on historic information, such as where they live and what they’ve previously purchased. The problem with this approach is that it assumes we fit certain stereotypes. It also only allows you to profile those customers who have provided you with their personal details, excluding the masses who may walk into your shop or visit you online and never leave their details. At Triggar, we believe that the best predictors of behaviour are what we’re doing or how we’re feeling from moment to moment.

    Discover how we use predictive analytics to help us analyse, predict and improve online and offline experience, turning more prospects into customers and more customers into brand advocates.
  • A Brave New (connected) World.

    For decades the marketing of technology has fallen into two distinct silos. On one side are the products and services that are sold to the end consumer. This marketing is known as Business to Consumer, or B2C marketing. On the other hand, there are the companies that sell products and services to other companies. This is known as Business to Business marketing, or B2B.

    Unfortunately, the world of connected devices, known by the more familiar term, Internet of Things (IoT), is changing all of this. The days of marketing, and marketing platforms, being built around the concept of a standalone product or sales channel are going away. In their place, we are entering a new generation of products whose very reason for being is their ability to connect to the world around them, to other products, share data, and become part of a larger ecosystem.

    This idea of an ecosystem is at the heart of the problem for marketers when it comes to IoT. In reality, what is needed is neither B2C nor B2B.

    Marketing organizations need to start planning now to capitalize on IoT to drive customer engagement and demand generation goals.

    In the webinar, you will learn
    • How IoT will effect B2C and B2B marketing
    • About the Business to Ecosystem (B2E) and what means for your marketing plans
    • Which marketing technologies and strategies you should be considering in the brave new world of B2E marketing