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Search Engine Optimization

  • A Winning Demand Gen Strategy: Optimizing the Funnel Across the Buyer's Journey
    A Winning Demand Gen Strategy: Optimizing the Funnel Across the Buyer's Journey
    Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo Recorded: Dec 12 2019 49 mins
    You'll learn:

    - How to select lead generation programs and evaluate successes
    - How to plan email and nurture programs to move prospects through each stage of the marketing funnel
    - Strategic tactics to create sales-ready leads
  • Data, Data Everywhere — But Where are the Campaign Insights?
    Data, Data Everywhere — But Where are the Campaign Insights?
    John Lovett - Senior Director (Search Discovery) and Kelly McKeown - Senior Director, Revenue Marketing (conDati) Recorded: Dec 11 2019 54 mins
    Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results?

    It’s now time to capitalize on the real gains AI and machine learning (ML) can provide to unify, anticipate and activate the cross-channel insights that are hidden within your customer journeys.

    Join our martech and data insights experts as they show you how to use AI and ML to drive pipeline and revenue growth. You’ll learn techniques to better plan, manage and execute your digital campaigns.

    Watch this webinar and learn:

    Ways to blend data silos to create a unified measurement data set
    How to define KPIs that matter to see what actions need to be taken
    Techniques to course correct campaigns in real time
    Tips for more accurate pipeline and revenue forecasting
  • A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    Caroline Hull, Head of Field Marketing, Esther Kim, Sr. Field Marketing, Shannon Mellen, Field Marketing - Marketo and Adobe Recorded: Dec 10 2019 38 mins
    You'll learn:

    - Which KPIs to consider when planning your events
    - How to plan different type of events for each stage of the funnel
    - How marketing should align with sales to ensure successful closing events
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Recorded: Dec 9 2019 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success
  • Live Discussion: AI for the Data-Driven Marketer
    Live Discussion: AI for the Data-Driven Marketer
    Ken Gardner, CEO (conDati) and Linh Ho, CMO (conDati) Recorded: Dec 4 2019 33 mins
    Join conDati’s CEO Ken Gardner and CMO Linh Ho for a live discussion on the topic of AI, predictive models, and science-based recommendations to maximize marketing’s contribution to business success. conDati’s innovation in this area drew the attention of Gartner who recently named them a 2019 Cool Vendor in AI for Marketing.

    With the access to more data than ever, marketing is primed to tackle highly complex digital marketing problems using AI. Application of sophisticated algorithms is the key to getting deep customer insights and true value out of data. Doing so provides intelligence beyond what is seen with standard BI reporting, making campaign and investment decisions more precise and easier for data-driven marketers.

    What you'll learn:
    - How marketing data and technology has evolved
    - AI’s role in transforming marketing intelligence
    - Use of AI-powered technology for campaign decisioning
  • How AI is transforming customer reviews into crucial business intelligence
    How AI is transforming customer reviews into crucial business intelligence
    Trustpilot Recorded: Dec 3 2019 61 mins
    Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.

    Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.

    Registration is free!

    You'll learn:

    * How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer

    * Steps to guide your business decisions around what your customers say they want, not what you think they want

    * The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level

    * The concept of always improving your customer experience -- searching for trends in your good reviews to turn them into great reviews

    Speakers:

    * Ramin Vatanparast, Chief Product Officer, Trustpilot
    * Chris Hausler, Senior Data Science Manager, ZenDesk
  • Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Jordan Con, Product Marketing Manager, Marketo, an Adobe Company Recorded: Dec 3 2019 41 mins
    Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

    You'll learn:

    How, when, and why to use journey and impact analytics
    How to prove and improve impact with attribution data
    What goes into good dashboards and reports
  • A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, Marketo Recorded: Dec 2 2019 60 mins
    Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
  • Reimagine CX — Why NPS is not enough
    Reimagine CX — Why NPS is not enough
    Pranav Desai, Head of Product Management, Reputation.com and Trevor Doornbos, Managing Director, Reputation.com ANZ Recorded: Nov 19 2019 55 mins
    To win in today’s Feedback Economy, brands must meet customer expectations for exceptional experiences — this means tuning into what they’re saying in online reviews and on social channels, so you can begin to re-imagine ways to deliver the exceptional experience they expect.

    During this webinar, Pranav Desai, Head of Product Management for Reputation.com, will discuss how to leverage customer feedback to elevate the customer experience. You’ll learn:
    - Why you must re-imagine CX to stay competitive in today’s Feedback Economy.
    - How unfiltered feedback in online reviews and social commentary can help uncover actionable CX insights.
    - How to increase search rankings and ratings, and improve customer sentiment about your brand.
  • Events Best Practices
    Events Best Practices
    Courtney Kehl & E.T. Mac Recorded: Oct 24 2019 12 mins
    In this webinar, we will cover events best practices including:
    - Podcasting
    - Survey
    - Photography
    - Social Media
    - Infographic
    - Ghostwriting
    - Syndication
  • Sea of Options: Navigating the Martech Marketplace
    Sea of Options: Navigating the Martech Marketplace
    David Pitta, BrightTALK | Sangram Vajre, Terminus | Karen Steele, LeanData | Jon Miller, Engagio Recorded: Oct 9 2019 48 mins
    The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.

    In this session, we sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.
  • Ask the Marketing Expert: Rashmi Vittal, Conversica
    Ask the Marketing Expert: Rashmi Vittal, Conversica
    Rashmi Vittal, CMO, Conversica | Olivia Dassler, Marketing Program Manager, BrightTALK Recorded: Oct 9 2019 35 mins
    Join Rashmi Vittal, CMO at Conversica, and Olivia Dassler, Marketing Programs Manager at BrightTALK, for a special Ask the Expert conversation. During this Q&A, Rashmi will share insights on her overarching marketing strategy, her career trajectory, and tips for other marketing professionals. She'll also share her predictions for what the upcoming year has in store for B2B marketing.

    This session is part of our CMO Priorities & Predictions Summit which features some of the world’s leading B2B marketing executives. Walk away with best practices to manage your teams, strategies to successfully take products to market and inspiring ideas for driving marketing program success in the new year.
  • 8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth
    8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth
    Philippe Ruttens and Michael Humblet Recorded: Oct 9 2019 48 mins
    After helping +300 companies and CMOs to scale, Michael Humblet & Philippe Ruttens will share their most effective Marketing & Sales strategies and tactics to win customers and accelerate your pipeline.

    In this very hands-on keynote, Michael & Philippe will dig deep into 8 concrete cases & steps to prioritise your revenue marketing & sales tactics in 2020, and benefit from learnings gained at some of the most successful European scale-ups, corporates and help you grow faster. They will also cover through additional questions their own experience of working on both the Marketing & Sales sides, helping you to integrate both domains at best, measure your ROI jointly and accelerate your funnel conversion.

    About the speakers:

    Michael Humblet - Founder Chaomatic - maximising your revenue through winning sales strategies

    Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic, focused on unlocking & maximizing revenue growth trusted by over +207 companies. He is a seasoned sales strategist who served in different Sales Leadership functions.

    Philippe Ruttens – B2B ROI Marketing Coach

    Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision with a pragmatic people- and ROI-focused operational approach to help teams achieve their commercial objectives faster. www.ruttens.com
  • Taxonomy and Metadata: DITA Content That's Easy to Find, Manage, and Reuse
    Taxonomy and Metadata: DITA Content That's Easy to Find, Manage, and Reuse
    Jarod Sickler, Information Developer Recorded: Sep 18 2019 61 mins
    Your content architecture is the foundation for better content management within your organization. That’s why it’s vital to have a strategy for taxonomy and metadata in DITA.

    Developing a robust taxonomy and metadata strategy will help you create content that is easy to find, easy to manage, and easy to reuse.

    Join Scott Abel, The Content Wrangler, and his special guest, Jarod Sickler, Information Developer for Jorsek LLC, the makers of easyDITA, for this free one-hour webinar.
  • The audience, 5G, AR and mobile trends shaping the next generation of gaming
    The audience, 5G, AR and mobile trends shaping the next generation of gaming
    Treasure Data Recorded: Sep 4 2019 61 mins
    The gaming industry has gone through dramatic changes in the last 10 years, but there are four trends that are likely to change things even further: the increased power of mobile gaming, the integration of AR in real-world environments, the growth of streaming audiences eclipsing player growth and 5G networks.

    In this session, we’ll take a look at the history of gaming and the trends, products and moments that have driven the industry forward to this point. We’ll then look at how these four trends, supported by AI and data, are likely to impact the future of gaming.

    Registration is free.

    What this webinar will cover:
    *A historical look at gaming revenue and the impact of mobile networks
    *Analysis of gaming demographic shifts, and what could happen when “peak millennial hits peak gamer”
    *Inside data on esports, streaming audience growth, and what we can learn from “stick and ball” revenue models
    *Predictions on the next generation of gaming experiences, and when these trends will converge and disrupt the industry

    Speakers:
    *Marc Cook, Solution Account Director, Treasure Data
    *Nick Thomas, VP Commercial Partnerships, Hatch
    *Bryan Fries, VP 5G Strategy, Sprint
    *Dean Takahashi, Lead Writer, GamesBeat
  • Tech Docs & API Docs Under One Roof for Exceptional Content Experiences
    Tech Docs & API Docs Under One Roof for Exceptional Content Experiences
    Joe Gelb and Lawrence Orin Recorded: Aug 28 2019 60 mins
    Developers are moving their API content out of traditional help tools to create a better user experience. However, this means users now need to find the content they need in two separate places, creating a disruptive, inconsistent user experience that puts your hard work to waste.

    With the growth of Software as a Service (SaaS), writing API documentation is fast becoming a major part of the success of technical content managers, ensuring that your users find, and are able to use, content in the way they need it, at the time they need it, on the device they need it, and in the language of their choosing.

    Great companies make sure their overall content strategy is holistic, and that all this content, including APIs, is united under one roof.

    Join Scott Abel, The Content Wrangler, and his special guests, Joe Gelb, President and Head of Business Development at Zoomin Software, and Lawrence Orin, Product Evangelist and Customer Implementation Expert for Zoomin for this free, one-hour webinar. Joe and Lawrence will guide you through case studies of companies that successfully unified their technical and API documentation publishing, so you can do it too.

    Key takeaways:

    • Understand how API docs will impact on your success
    • Come to grips with commonly-used API doc formats
    • Learn how others successfully streamlined tech docs and API docs with amazing results
  • Beyond Marketing BI: How AI Is Transforming Business Growth
    Beyond Marketing BI: How AI Is Transforming Business Growth
    Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati Recorded: Aug 14 2019 46 mins
    As marketing leaders build out their marketing stacks in the pursuit of better understanding and delighting their customers, the steady stream of disparate data from these platforms is constantly being accumulated. One critical component to achieving their goal, which ultimately will drive business growth, is unifying all of that data and applying data science. AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today.


    Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:

    - building data science into the tech stack and workflow
    - modules for optimization, budget allocation and forecasting
    - Journey analytics and attribution using statistical models
  • Data & Insights to Speed Customer Acquisition
    Data & Insights to Speed Customer Acquisition
    Natalie Robb, Principal Market Analyst, WaveLength Analytics Recorded: Aug 14 2019 45 mins
    Today’s B2B marketing teams are focused on lead gen to feed hungry sales teams. However, the buying process, especially for large deals, includes various buying committee members and longer sales cycles – which adds up to more complexity. Even with Account-based Marketing (ABM), B2B marketers still struggle to deliver qualified leads. To improve conversions amidst challenge, marketers need to more effectively use data for better go-to-market strategies, market positioning, messaging, and marketing campaigns.

In this live webinar, the founder of WaveLength Analytics, DC Marketing Tech Talks, and the MarTech Magnified conference, Natalie Robb, shares practical advice on using data to improve go-to-market plans, marketing campaigns, and gain share.

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    In this webinar, you’ll learn: 
    -Why you need to define your total addressable market and target market
    -How quick and easy customer base profiling helps identify and prioritize new target accounts
    -When and how to do custom, primary research-based market segmentation
    -How to tie custom market segmentation to marketing campaigns and operations

    About the Speaker, Natalie Robb
    As an analytical marketing pioneer at WaveLength Analytics, Natalie Robb is a market analyst with decades of experience crushing data to build go-to-market strategies and high-value marketing content. Natalie uniquely combines technology, data, and marketing with a keen business perspective that has long helped technology and telecom clients gain competitive advantage. Dedicated to helping grow markets and firms, the WaveLength client list includes innovative startups and large tech firms like Microsoft and Nokia. In addition, Natalie organizes the DC Marketing Tech Talks Community and its acclaimed annual conference, MarTech Magnified. Natalie has a BA from University of Michigan and an MBA from the University of Texas at Austin. Learn more at www.wavelength-analytics.com or connect with her on LinkedIn at https://www.linkedin.com/in/nrobb/.
  • Salesforce Implementation Checklist: 10 Must Do’s in Every New Salesforce Org
    Salesforce Implementation Checklist: 10 Must Do’s in Every New Salesforce Org
    Stacy O'Leary Recorded: Jul 25 2019 25 mins
    Having a great Salesforce implementation strategy from the start is the best way to achieve optimal ROI on your Salesforce investment while building a scalable, long-term solution that your company can use for years to come.

    Join Expert Marketing Advisors and Quickly Consulting to learn what tools are needed to help achieve the best ROI for your business. 5X certified specialist, Stacy O’Leary will take you step-by-step through the process of setting up Salesforce to meet the needs of your organization. With Salesforce specific marketing guidance we are here to help give the best direction for your organization.
  • All About Marketing Automation - What It Is & Why It Works
    All About Marketing Automation - What It Is & Why It Works
    Mike Madden Recorded: Jul 16 2019 56 mins
    As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!

    You'll learn:

    The definition of a triggered campaign and how they work

    How triggered campaigns can be applied to amplify the marketer's relevance in the moment

    Ways triggered campaigns can be leveraged across the entire buyer's journey
  • Neuromarketing - How to be Remembered
    Neuromarketing - How to be Remembered
    Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, Marketo Recorded: Jul 11 2019 61 mins
    Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?

    Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.

    You will learn:
    - Strategies for transforming yourself and your marketing message into something worth noticing and remembering
    - How people pay attention, remember content, and ultimately act on it
    - How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
  • CX and the Power of Customer Centric Data
    CX and the Power of Customer Centric Data
    Gerald Murray & Janet Dulsky Recorded: Jul 9 2019 63 mins
    Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.

    Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.

    You'll learn:

    The definition of CX and big trends

    CX leadership, roles, and metrics

    The new rules for marketers, including harnessing the power of customer centric data
  • Event Execution - Get Your ROI and More
    Event Execution - Get Your ROI and More
    Expert Marketing Advisors Recorded: Jun 20 2019 24 mins
    End-to-End Event Execution: Elevate Physical Events to Digital Success

    Events are a handy tool in a marketer’s toolbox. At the surface, they serve as a great opportunity to get in front of the right target audience, interact with potential and current customers, spread brand awareness, and lead generation. Most businesses focus on the booth look, SWAG, table arrangement, etc. Though those are all important things to focus on, we are here to urge you- Don’t be like most businesses! Take your event beyond!

    In this webinar we will teach you how to extend the life of your event and the depth of your marketing arsenal. Get more leads and better leads than your competitors through our proven end-to-end event execution strategy.

    In this webinar you will learn:
    - Pre-Event, During Event and Post-Event Best Practices
    - How to leverage the event to supplement your Digital Footprint, SEO, SEM
    - Capturing Onsite Event Value to make an impact online for months after the event has ended

    At the end of the day, events are expensive $$$ and though they are a valuable vehicle in generating quality leads, there is more that you can do to get extreme ROI for your business. Join us as we cover big picture event strategies and day-of tactics that will make a big difference in growing your marketing reach.


    About Expert Marketing Advisors: With over 20+ years experience in B2B marketing, we have proven success in the market and in the tech industry. Our team of highly-seasoned experts reach all areas of marketing and bring companies to the next level at a pace your competitors will not be able to match.
  • Reach Your Target Audience: Advanced Digital Marketing Strategies for Cannabis
    Reach Your Target Audience: Advanced Digital Marketing Strategies for Cannabis
    Taylor Wheeler, Director of Digital Sales for V Digital Services Recorded: Jun 5 2019 58 mins
    For any industry, navigating the complicated world of digital marketing can be a daunting task. That task becomes twice as hard when we consider the Cannabis Industry.

    Due to stringent regulations from Google, Facebook and other leading digital platforms, the marketing options available to the Cannabis industry are extremely limited.

    On Wednesday June 5th, join BrightTALK and V Digital Services’ Director of Digital Sales, Taylor Wheeler, to learn more about the unique marketing platforms that ARE available to the Cannabis industry, and how to utilize these platforms to reach your exact target customer. Specifically, Taylor will cover:

    - Organic and Local Search (SEO)
    - Hyper-targeted Device ID technology
    - Website Development in the Cannabis space

    You will also be able to review some case studies that showcase each of these platforms.

    Speaker: Taylor Wheeler, Director of Digital Sales for V Digital Services
    Taylor is an accomplished sales leader, presenter and trainer with over 15 years of success in marketing and advertising. Taylor has been a specialist in the digital marketing realm since 2008, with an emphasis on Organic SEO. Based in Denver, he has worked with Cannabis-related companies there locally, and across North America, since 2009.
  • [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand
    [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand
    Lisa Buffo, Cannabis Marketing Association; Daniel Stein, EVB; Taylor Wheeler, V Digital Services Recorded: Jun 5 2019 59 mins
    As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
  • How to Be Successful as an Information Development World Speaker
    How to Be Successful as an Information Development World Speaker
    Scott Abel Dec 16 2019 10:30 pm UTC 15 mins
    Watch this short video to help you understand what the goals are for presenting at Information Development World.
  • CMO Discussion: Turning Marketing Data into Business Growth
    CMO Discussion: Turning Marketing Data into Business Growth
    Christy Marble (Visier), Elissa Fink (Former Tableau), Denise Persson (Snowflake), Linh Ho (conDati), Lynn Girotto (Amperity) Dec 18 2019 7:00 pm UTC 76 mins
    In this video, an amazing lineup of CMOs share key learnings in leveraging data and tech innovations to drive successful business growth.

    Christy Marble, CMO, Visier
    Elissa Fink, Former CMO, Tableau Serial Board Member and Advisor
    Denise Persson, CMO, Snowflake
    Linh C. Ho, CMO and Co-Founder, conDati
    Lynn Girotto, CMO, Amperity

    From the CMO fireside chat at Date/a Night Seattle held July 23, 2019.
  • Re-imagining Patient Experience in the Feedback Economy
    Re-imagining Patient Experience in the Feedback Economy
    Faith Adams (Forrester), John Bennett (Sutter Health), Patric Wiesmann (Reputation.com) Dec 19 2019 6:00 pm UTC 60 mins
    Everything we knew about Customer Experience (CX) has changed. In this Feedback Economy, consumers have the power to make or break your brand in minutes if you don’t deliver on your promises. For brands, especially healthcare brands, it’s no longer enough to react to customer concerns — they must be proactive in delivering great CX.

    So, how can healthcare systems and caregivers navigate this new reality, in which their reputation and patient experience depends on real-time customer feedback and response? By tuning into the online conversations and feedback across multiple channels — such as review sites, social media and surveys — they can truly understand what healthcare consumers want and expect, and take action to deliver on and even exceed those expectations.

    This informative session, moderated by Forrester’s Faith Adams, will explore the criticality of developing customer-centric strategies built on engagement and show how adopting new technologies and methods to listen and act on uncensored feedback can improve patient care, build loyalty and create competitive advantages for businesses.

    You’ll learn:
    •How the feedback economy has created a subtle but seismic shift in customer behavior
    •How Google is critical to attracting and engaging with patients
    •How Sutter Health is transforming their business with insights from customer sentiment
    •What Reputation.com is developing to help healthcare brands regain control