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  • Treat Code Like Code; Treat Prose Like Prose
    Treat Code Like Code; Treat Prose Like Prose
    Tom Johnson Recorded: Sep 24 2020 42 mins
    Join us for a Coffee and Content chat with Tom Johnson about what it means to "treat code like code and prose like prose." In the docs-as-code tools space, a popular method for reviewing docs is to review docs using the same code review tools that software engineers use to review code. Code review tools cater to engineering workflows and preferences, for sure. If you want an engineer to review a change in your docs, it makes sense to use the same review method the engineer is accustomed to using for reviewing code.

    However, good docs require input from people outside of engineering roles. Product managers, field engineers, quality assurance, support engineers, legal advisors, UX, and other stakeholders also need to review docs. A review process that excludes these non-engineering roles can be problematic, especially since these other roles often serve as a check and balance against the features engineering teams create. Sometimes it's better to treat docs more like prose instead of code.
  • Webinar: What is the Current State of Play for Data Regulation?
    Webinar: What is the Current State of Play for Data Regulation?
    John Mitchison, DMA Recorded: Sep 24 2020 59 mins
    Tune in on Thursday 24 September at 3pm to gain valuable insights from experts on data regulation during and following the pandemic; listen to a lively panel discussion, and have your questions answered.
  • Automating the Enterprise in the New Normal
    Automating the Enterprise in the New Normal
    VentureBeat x Blue Prism Recorded: Sep 23 2020 61 mins
    Initially, companies looked at automation technologies as a way to reduce costs in completing highly repetitive routine tasks — which was largely outsourced. But the global pandemic has put a new spotlight on the role of automation.

    Many organizations now need to reduce dependence on human labor for business-critical processes that have been disrupted by lost productivity. Others are trying to respond to significant volume surges due to shifts in demand.

    In this webinar, we’ll discuss how the automation technology landscape is evolving and the broad set of benefits companies are achieving — beyond cost savings. Learn how automation is improving business resiliency in challenging times and the activities needed to scale automation across the enterprise.

    Attendees will learn about:

    - Evolving technologies used in automation initiatives
    - How automation supports business resiliency
    - Ways to scale automation across the enterprise

    Speakers:

    - Alan Farrar, Head of Automation, eBay
    - Giovanni Gentile, MD Robotics, State Street Bank and Trust
    - Josh Noble, Practice Director, Blue Prism
    - Ted Shelton, Partner, Bain & Company (moderator)
  • Webinar: How Retailers Can Turn Insight Into Personalised Experiences
    Webinar: How Retailers Can Turn Insight Into Personalised Experiences
    Jaywing, Up There, Everywhere Recorded: Sep 23 2020 78 mins
    Join us as we delve into the world of creativity. Hear from a selection of creative hotshots from Up There, Everywhere and Jaywing as we examine the customer trend of experience and ask how can we champion creativity and pioneering thinking throughout our industry – and beyond?
  • Lining up the Bookends: How Marketing & Customer Success Can Create Brand Fans
    Lining up the Bookends: How Marketing & Customer Success Can Create Brand Fans
    Rashmi Vittal, Ashvin Vaidyanathan & Kristen Kaighn Recorded: Sep 22 2020 58 mins
    Presenters:
    • Rashmi Vittal, CMO, Conversica.
    • Ashvin Vaidyanathan, Chief Customer Officer, Gainsight
    • Kristen Kaighn, Sr. Director of Customer Marketing, Gainsight

    Most companies place great emphasis on aligning Marketing and Sales to ensure the pre-sales process is flawlessly executed internally and is pleasant for the customer. And of course, Sales and Customer Success absolutely have to work together to ensure the process for onboarding a fresh customer is the best it can be.

    But while Customer Success and Marketing are well-accustomed to working with Sales, too often these two teams are two ships passing in the night when it comes to working with each other.

    The good news is that aligning these customer lifecycle ‘bookends’ doesn’t have to be a Herculean feat, and some big benefits in the way of retention and expansion can be realized by doing so.

    Join Rashmi Vittal, CMO at Conversica, and Ashvin Vaidyanathan, Chief Customer Officer at Gainsight, to learn practical tips for aligning Customer Success and Marketing to create a customer experience powerhouse, boost customer retention, and create brand fans for life.

    In this webinar, we'll discuss

    • The role Marketing can play in the customer onboarding process, even if there isn’t a dedicated Customer Marketing resource
    • Which customer outcomes both teams should rally around as key indicators of success, and how to measure them
    • How Marketing can help Customer Success leverage AI and automation to retain and expand customers


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Conversica who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • 7 reasons marketers migrate marketing technology platform
    7 reasons marketers migrate marketing technology platform
    Jamie Burrell, Director of Consulting, Clevertouch Marketing Recorded: Sep 22 2020 46 mins
    Jamie Burrell, Director of Consulting, Clevertouch Marketing, presents the 7 reasons we see marketers migrate marketing technology platform.
  • Finding Opportunity in Disruption
    Finding Opportunity in Disruption
    David Rowan Recorded: Sep 22 2020 58 mins
    How to accelerate business growth and innovation
    Times of disruption and change are often considered uncomfortable, but the businesses that thrive are structured to use this change to their advantage. What are they doing differently?

    Find out in our exclusive webinar with David Rowan, Founding Editor-in-Chief at Wired UK. He will share current business trends and the “new rules” that businesses are following to accelerate purposeful innovation and business growth.

    In this webinar, we’ll explore:
    The companies that have successfully—and unexpectedly—shifted their business models
    New partnerships that have led to new opportunities
    Why agility and innovation are now more important than ever
    Sign up now for the final episode of Let’s Get Digital Bootcamp!
  • [Quickinar] What is a Single Source of Truth?
    [Quickinar] What is a Single Source of Truth?
    easyDITA and The Content Wrangler Recorded: Sep 20 2020 5 mins
    Learn why it's important to warehouse all of your content assets in a single, shared content repository.
  • Understanding the Personalization Paradox
    Understanding the Personalization Paradox
    Val Swisher Recorded: Sep 17 2020 39 mins
    We chat with Val Swisher, CEO of Content Rules, about the need to standardize content in order to personalize it. As co-author of the forthcoming book, "The Personalization Paradox: How Standardized Content Leads to Personalized Experiences," Swisher has a lot to say about personalizing content. We'll chat with her about how we can accomplish personalization of our content and provide the content experiences our prospective and existing customers desire and deserve.

    Coffee & Content, hosted by Patrick Bosek and Scott Abel is brought to you by Jorsek, makers of easyDITA, and The Content Wrangler.
  • Webinar: Email – The Primary Driver of Customer Loyalty in a Pandemic
    Webinar: Email – The Primary Driver of Customer Loyalty in a Pandemic
    DMA, RSPB Recorded: Sep 17 2020 62 mins
    The coronavirus crisis presents the greatest challenge for brands in recent history. It is now more important than ever to build and maintain customer loyalty. Join us to find out how and why email is at the forefront of establishing customer loyalty during the pandemic.
  • RXM in Action: From Feedback To Movement With Actions
    RXM in Action: From Feedback To Movement With Actions
    Colby Kennedy, Siôn Owen, Vicki Berman Recorded: Sep 16 2020 35 mins
    Actions speak louder than words. Is there room for improvement in how your company creates a workflow to act on customer feedback from multiple sources?

    Collecting customer feedback is great, but if your team doesn’t act on it you may be missing an opportunity. Having a solution to assist your team is imperative. In RXM in Action: From Feedback To Movement With Actions, we’ll explain how Actions adds value by helping you understand, track and solve customer service issues through automated workflows. This short presentation includes exclusive content from our Training Manager, as well as an interview with one of our Solutions Engineers to break down how companies successfully use Actions. Here’s what you’ll learn:

    • Why having a single repository of feedback saves resources
    • How to improve your company by closing the loop on customer sentiment
    • Why acting on customer feedback increases a company’s visibility
    • What Actions means for marketing and CX teams
  • The Step by Step Guide to Account Based Marketing: A Case Study from Linkedin
    The Step by Step Guide to Account Based Marketing: A Case Study from Linkedin
    Angela Lee, Senior Demand Generation Manager, Linkedin Recorded: Sep 16 2020 46 mins
    What are the tools and processes necessary to put into place in order to start an ABM strategy? How should one build an ABM game-plan, and what factors should be considered?

    In this presentation, hear from Angela Lee, Senior Marketing Manager at Linkedin to develop a blueprint to creating an impactful ABM strategy at your organization today.

    You’ll also learn:
    - The tips and tricks to creating an ABM strategy that drives immediate impact
    - How to map content pieces to your ABM strategy
    - Examples of how ABM is done at Linkedin
  • What Marketers Keep Getting Wrong With Content
    What Marketers Keep Getting Wrong With Content
    John Huntinghouse, VP of Marketing, TAB Bank Recorded: Sep 16 2020 53 mins
    When you use content as a marketer, for it to be relevant it needs to elicit an emotional response. Anger, happiness, excitement etc. The only ads/blogs/webinars/pitches that are spammy are the ones that are not relevant. So how do we make content relevant to the user consuming it? Well, it turns out that it’s not the content that’s the problem, it’s who we are showing the content to. We simply don’t know our audience as well as we think we do. You can’t create great content until you first understand your who your audience is. Here’s what you’ll learn in this session.

    - A simple (and a complex way) to look at your data to help you understand if your content is hitting the mark.
    - How to avoid the content machine learning feedback loop bias. (How to get rid of your institutional/agency/copy bias out of the way).
    - A better marketing framework that allows you to actually understand your audience better, instead of going off outdated assumptions.
  • Understanding How People Read Online
    Understanding How People Read Online
    Kate Moran Recorded: Sep 16 2020 62 mins
    “People read 20% of what you write: Eyetracking shows us what people read and why." Join Scott Abel, The Content Wrangler, for a conversation with senior user experience specialist, Kate Moran, of the Nielsen Norman Group. Kate will share with us how eye tracking works and why it’s relevant to content design. And she'll share some results from research findings to help you understand where that 20% number comes from and what it means for content creators. You'll leave with a better understanding of how can you influence what people actually do read.

    Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Moran has extensive experience conducting user research to guide UX strategy for websites and applications. She provides UX advice to clients from a wide variety of industries, including finance, healthcare, government agencies, eCommerce, B2B, and nonprofit organizations.
  • The Customer Advocate Equation: Content, Customer Experience & Confidence
    The Customer Advocate Equation: Content, Customer Experience & Confidence
    Christa Tuttle, Founder and CEO, Launch Marketing Recorded: Sep 16 2020 48 mins
    The customer experience (CX) has become one of the most significant factors to turn customers into brand advocates. A significant component of creating a cohesive, enjoyable, informative customer experience is your content strategy: delivering the right content to the right customer contacts at the right time.

    In this webinar, Launch Founder and CEO Christa Tuttle will discuss CX mapping and how to develop a content strategy that delivers relevant content at precise moments to maximize chances at creating true customer advocates. The presentation will include discussions about identifying and analyzing CX, hub-and-sub content creation, leveraging social media, content diversification and personalization, and more.
  • [PANEL] Driving Demand with Virtual Event Content
    [PANEL] Driving Demand with Virtual Event Content
    Elyse Phillips, Zepl | Paul Spiers, New P&L | Claire Umeda, Okera | Morgan Cantrell, BrightTALK Recorded: Sep 16 2020 63 mins
    Standing out from the digital noise with engaging, valuable, and fun virtual event content can be challenging.

    Join us to hear how the best in the b2b world are designing virtual events to drive business growth.

    We will discuss:
    - Re-imagining your event for a distributed audience
    - Aligning content and demand generation strategy
    - Converting engagement into sales opportunities
    - Creating compelling offers for partners and sponsors

    Moderated by:
    Morgan Cantrell, Vice President & Regional Managing Director, North America, BrightTALK

    Panelists include:
    Paul Spiers, Founder & Host of the New P&L
    Elyse Phillips, VP of Marketing, Zepl
    Claire Umeda, VP of Marketing, Okera
  • Webinar: Digital Transformation in Times of Crisis
    Webinar: Digital Transformation in Times of Crisis
    DMA, TwentyCi, We Are Family, Be The Business, The Thread Team Recorded: Sep 16 2020 61 mins
    The coronavirus pandemic has proved that digital transformation is a business imperative. Tune in on Wednesday 16 September at 3pm to hear from the brands who altered their business model to succeed within the new normal.
  • From concepts to conversations: How to create relatable visual content
    From concepts to conversations: How to create relatable visual content
    Laura McLeod, Marketing & Brand Strategist, 99designs Studio Recorded: Sep 16 2020 37 mins
    When it comes to creating visuals, marketers in every business face a common problem. How do you take a great idea and turn it into a relatable piece of content?

    In this webinar, we’ll explore creative and efficient ways to take inspiring ideas and execute them with efficacy. Drawing from our corporate design expertise, and those of our clients, we’ll provide tips to ensure you can get from concept to content that drives meaningful conversations - at scale!

    Join Laura McLeod, Marketing and Brand Strategist at 99designs Studio, to understand how taking a broader approach to ideation has been the key to successful content execution for many successful brands and should be the key to yours.

    In this webinar you’ll learn how to:

    - Boost your content ideation by brainstorming with the world
    - Breakdown complex ideas with design
    - Structure a relatable creative brief that delivers relatable visual content


    About the presenter:
    Laura McLeod is passionate about creativity. As Marketing & Brand Strategist at 99designs Studio, Laura combines her global creative agency experience with her extensive knowledge of delivering creative campaigns at 99designs. Laura’s focus is to support 99designs’ partners and corporate clients, such as Squarespace, Nivea and Univision, to activate creative visual content and experiences that deliver value for their audiences.
  • Moving from Marketing to Meaning
    Moving from Marketing to Meaning
    Paul Spiers, Founder & Host of the New P&L Recorded: Sep 16 2020 36 mins
    ‘The New P&L – Principles & Leadership in Business’
    Podcast series & Brand Purpose Consultancy

    Placing purpose at the heart of a business is easier said than done. It requires consistent commitment to move a business beyond ‘the marketing of purpose’ to a business that has purpose embedded at it core. This is even more critical, when the business itself is focused on highlighting great examples of purpose, principles and leadership.

    In this webinar, founder and host of The New P&L – Principles & Leadership in Business podcast series Paul Spiers, will present a case study on Moving from Marketing to Meaning, discussing how genuinely putting authenticity, purpose and considered content right at the heart of this new initiative has transformed both the growth of the business and also dramatically changed his view on the characteristics that define a successful business.
  • How to create content that resonates with a C-suite audience
    How to create content that resonates with a C-suite audience
    Hannah Devoy Associate Director & Julia Lavin Account Director, Missive Recorded: Sep 16 2020 45 mins
    This presentation will look into the following areas:

    - Understanding the audience
    - Where are they?
    - What are they interested in?
    - Tailoring your message to suit them
    - Translating the technical into business-ready language
    - Communicating business need
    - Using your C-suite to engage their peers
    - Content that influences the influencers
    - Within the business
    - Outside the business
  • Time to get personal
    Time to get personal
    Joshua Harris, Senior Marketing Manager, British Gas Business Recorded: Sep 16 2020 42 mins
    Creating great content is vital in engaging your customer and taking them on a journey, however too often the content is not created for the customer instead for the seller. Getting personal is about developing excellent content that your customer wants on the channel they want to engage on.

    This webinar will go through:
    - Building insight driven content
    - Personalisation
    - Thinking beyond the sale
  • [Quickinar] What is DITA XML?
    [Quickinar] What is DITA XML?
    easyDITA and The Content Wrangler Recorded: Sep 15 2020 6 mins
    Learn what DITA is and why you need it in less than ten minutes.
  • Great Expectations: How to prepare for the future of CX
    Great Expectations: How to prepare for the future of CX
    Erin Creaney, Managing Director, Iris Chicago & Jordan Harper, CTO, Iris Worldwide Recorded: Sep 15 2020 55 mins
    The transformation agenda has accelerated for B2B brands in the wake of Covid19, with buyers expecting more compelling, relevant and timely engagement with vendors than ever before. In other words, great customer experience (CX).

    But what does this look like in reality? And how do you live up to it, and match buyers’ ever-escalating expectations? In short, how do you deliver B2B CX fit for 2021?

    The answer lies in new customer data analysis techniques and the ability to create highly personalised insights which in turn deliver a highly personalised customer journey. We’ll explore these challenges, and the related solutions, in this live webinar – by attending, you’ll learn:

    • How to ensure that customers are driving your transformation journey
    • How CX expectations are shifting, and how to prepare for what’s next
    • What a connected B2B customer journey looks like, and how to achieve it
    • What ‘Personality AI’ is, and how it can enhance your CX


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Iris Worldwide who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • The Need To Localize Internal Communications
    The Need To Localize Internal Communications
    Ray Walsh Recorded: Sep 15 2020 39 mins
    Join us for a chat with Ray Walsh, author of “Localizing Employee Communications: A Handbook,” about the need for localizing and transcreating the final corporate content frontier — internal communications. You may think your global company is doing fine producing content in English, but in this session, you'll learn to look out for signs that say otherwise. If you can identify these four common pain points, you can start enabling content that is meaningful to local needs.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • The Need for Enterprise Content Strategy
    The Need for Enterprise Content Strategy
    Sarah O'Keefe Recorded: Sep 10 2020 37 mins
    The distinction between pre-sales and post-sales content is blurring. Prospects routinely search for technical information and read user documentation before making a buying decision. Whether you like it or not, your prospects already use technical content. In this environment, you need a content strategy that accounts for all customer-facing information, not just marketing content or technical content.

    Join Sarah O'Keefe, founder and CEO of Scriptorium, for a discussion about the need for content strategy across all customer-facing information. A holistic content strategy will help you ensure that customers get consistent, effective, and unified messaging across all of your content.
  • Building Direct and Personal Customer Experiences
    Building Direct and Personal Customer Experiences
    Tim Hayden Sep 29 2020 3:00 pm UTC 45 mins
    Creating personalized experiences requires us to know our customers deeply, and automation helps us know them at scale. How do we build direct and personal customer experiences while navigating these new regulations and corporate policies?

    Our guest, Tim Hayden, CEO of Brain+Trust, will walk us through the fine print of building personalized customer experiences. Join us as we discuss how customer data privacy and the death of the 3rd-party cookie will impact marketing, support, and product content delivery. Tim will be joined in this discussion by Megan Gilhooly, VP Customer Experience, Zoomin Software, and Scott Abel, The Content Wrangler.

    The Content Advantage is brought to you by Zoomin Software — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • The State of Google and What it Means for Your Business
    The State of Google and What it Means for Your Business
    Adam Dorfman, Colby Kennedy Sep 29 2020 5:00 pm UTC 45 mins
    Google has 90% of the global search market — and more than half of Google searches are zero-click, meaning consumers rely on the information there to make decisions. As a result, the search giant is at the center of a sound business strategy.

    As such, making smart choices for your business and its future hinges on understanding Google’s game plan and investments. Armed with this knowledge, you can take steps to improve your chances of being found and chosen in Google’s universe.

    Reputation.com — with its premier Google partnership, API and in-house Google experts — is in a unique position to empower and inform businesses about Google’s direction for the future and what it takes to use Google’s features and capabilities to attract and convert customers.

    Join us for a thought leadership presentation on the state of Google and its direction for the future. You’ll learn:

    • What Google is trying to protect with its investments and why
    • How Google is fighting COVID-19 and engaging business owners at the local level
    • What new industries are getting Google’s attention
    • Why Reputation Experience Management is pivotal to your Google strategy
  • Webinar: Building Trust with Open Banking
    Webinar: Building Trust with Open Banking
    Sustainably, InBest, GofCoe, FinTech Scotland Sep 30 2020 3:00 pm UTC 90 mins
    How can you build trust with users to the extent that they feel comfortable sharing their banking data, and do so within the constraints of the Open Banking ecosystem? Tune in on Wednesday 30 September and hear from our experts from Sustainably, InBest, GofCoe, FinTech Scotland to find out.
  • [Quickinar] What is Content Reuse?
    [Quickinar] What is Content Reuse?
    easyDITA & The Content Wrangler Sep 30 2020 4:30 pm UTC 7 mins
    How should you reuse content? Copy and paste? Before doing that, consider the long-term health of your documentation. Structured content offers some incredible forms of content reuse that are fast, powerful, and sustainable.
  • How to Transform your Marketing with a Customer Data Platform
    How to Transform your Marketing with a Customer Data Platform
    Adam Leslie, Sales & Marketing Solutions Leader, Dun & Bradstreet Oct 1 2020 2:00 pm UTC 60 mins
    As the world continues to change we are seeing more importance placed on the Digital Marketplace and the ability of sales and marketing teams to adjust their growth strategies has never been more important. This is the time for Marketing and Sales Operations to be agile, particularly around Account-Based Selling.

    The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data, and making increased commercial use of it.

    A Customer Data Platform brings all of the data together and enables organisations to more easily make strong commercial use of their data.

    This webinar will explain how CDP drives growth, leveraging real-world case studies and practical hands-on experience of using this technology in a live environment.

    In this webinar, you will learn:

    • What is a CDP and why now it is more important than ever to have one
    • Learn how every element of the Marketing mix can benefit from a CDP and drive growth
    • Hear from a customer on their early experience and ROI so far

    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Dun & Bradstreet who are sponsoring this webinar and may contact you with relevant information. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • [Quickinar] What is a Component Content Management System?
    [Quickinar] What is a Component Content Management System?
    easyDITA and The Content Wrangler Oct 5 2020 4:30 pm UTC 5 mins
    We'll teach you what a component content management system is, why you might need one, who uses them, and for what purposes.
  • Reputation Innovation: Fall 2020 Round-Up
    Reputation Innovation: Fall 2020 Round-Up
    Siôn Owen, Zaid Kaleem, Timi Chu Oct 6 2020 4:00 pm UTC 60 mins
    You’re invited to Reputation Innovation: Fall 2020 Round-Up, our recap of product innovations and updates from Q3. During this live presentation and discussion, we’ll explain how each new item helps companies get found, get chosen and get better, ultimately to increase revenue. We’ll discuss some recent platform design enhancements, new business listing capabilities and more. Plus, there will be a live Q&A session where you can ask questions specific to your needs. Join us!
  • How AI is impacting customer experience in fintech
    How AI is impacting customer experience in fintech
    VentureBeat x DefinedCrowd Oct 7 2020 5:00 pm UTC 60 mins
    Customer experience is key to having a customer retention rate that leads to more business deals and, consequently, more revenue. And companies like MasterCard are implementing AI strategies that are transforming how customer experience is done.

    Join Mastercard Lab’s VP of Artificial Intelligence & Machine Learning, Dr. Steve Flinter, as he shares insights on why AI is essential for fintech companies now. You'll learn how world-class companies are using artificial intelligence in their retention strategies, explore real-world case studies, and gain insights into developing an AI strategy, as well as how to overcome the challenges that arise.

    And DefinedCrowd’s CEO Dr. Daniela Braga will dive into how to make your AI investment perform. She'll cover the nitty gritty of implementing an AI platform, including data collection, annotation, and structuring to guarantee the accuracy of a machine learning model.

    Register now to learn how your fintech company can leverage AI, NLP, and voice technologies to dramatically improve customer service, boost efficiency, and improve your bottom line.

    Takeaways:

    - Understand the different types of AI initiatives a company can launch to improve CX based on NLP and Voice technologies
    - Know how to develop those AI initiatives and the role of data on training AI/ML models
    - Get to know a case study from a fintech company (Mastercard)

    Speakers:

    - Dr. Steve Flinter, VP of Artificial Intelligence & Machine Learning, Mastercard Lab
    - Carla Saavedra Kochalski, Director of Conversational AI & Messaging Products, Capital One
    - Dr. Daniela Braga, Founder & CEO, DefinedCrowd
    - Hari Sivaraman, Head of AI Content Strategy, VentureBeat (moderator)
  • Mother Tongue: The Art and Science of Transcreation
    Mother Tongue: The Art and Science of Transcreation
    Chris Hodgson Oct 8 2020 3:00 pm UTC 45 mins
    We chat with Chris Hodgson, managing director of Mother Tongue, about the art and science of transcreation — a term many information developers might not be familiar with — but should be. You will learn what transcreation is, when you might need it, and what skills are required to do it well. Hodgson will explain why transcreation requires skills beyond language and culture, such as the capacity to relate to the target audience, and to create content that establishes trust and motivates the audience to take action.

    Chris Hodgson is managing director of Mother Tongue, a global agency that specializes in the creative translation (transcreation) of advertising and marketing material – and beyond — covering all areas from TV and press, to digital, search, and social media.
  • Fast Break CEO Series - NPS Creator Richard Owen
    Fast Break CEO Series - NPS Creator Richard Owen
    Joe Fuca, Richard Owen Oct 8 2020 4:00 pm UTC 45 mins
    Don't miss our conversation with the guy who started it all - Richard Owen, leader of the team that co-created the Net Promoter Score (NPS). This metric transformed the business world, proved the importance of customer experience for sustained growth, and laid the foundation for measuring success in the current Feedback Economy.

    During this lively session, Owen and Reputation.com CEO Joe Fuca discuss:

    • The evolution of NPS and its ability to predict business performance
    • The importance of complimenting NPS with additional insights from various points along the customer journey
    • How to improve brand loyalty by putting NPS and Reputation Score at the core of your customer experience program
  • Supercharging Success: Science-Based Design for the Information Age
    Supercharging Success: Science-Based Design for the Information Age
    Tina Kister Oct 13 2020 3:00 pm UTC 45 mins
    Science-based design reframes the awkward and misleading “content vs. design” paradigm into a new and powerful paradigm of language, ideas, and design. By understanding how our bodies and minds transform visual stimuli into real-world behaviors and beliefs, we can take charge of how our content is created and consumed, and facilitate the success of both organizations and individuals, and of both content consumers and content creators.

    Come hear from Tina M. Kister, founder of Nanatoo Communications, an organization that specializes in taking an interdisciplinary approach to developing high-value, complex content that inspires trust and delight. Kister will help us understand how our bodies and minds transform visual stimuli into real-world behaviors and beliefs, so we can take charge of how our content is created and consumed, and facilitate the success of both organizations and individuals, and of both content consumers and content creators.

    Attendees will learn:

    1) Translating visual stimuli into language and ideas that transform beliefs and behaviors.
    2) Anyone who crafts, creates, compiles, curates, or communicates information intended for use.
    3) Creating truly effective content, gaining the support and cooperation of colleagues and managers, advancing your career and increasing your pay, and raising the overall standing of information developers in the modern age.

    With certifications in technical communication (CPTC), project management (PMP), proposal management (APMP), and content strategy, as well as work experience in both technical and creative communications, Kister has a rare perspective that synthesizes best practices across traditionally siloed areas of business communications.

    The Content Advantage is brought to you by Zoomin Software — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • How Content Models Bring Value To Customer Engagement
    How Content Models Bring Value To Customer Engagement
    Michael Andrews Oct 13 2020 5:00 pm UTC 60 mins
    Content models allow your content to become more flexible so that it can better serve the needs of prospects and customers. Michael Andrews explores what a content model is and shows you how you can use one to present information in more engaging and useful ways.
  • Keynote Session:  The Future of B2B Marketing
    Keynote Session: The Future of B2B Marketing
    Paul Heald (BrightTALK) & Dr. Dave Chaffey (Smart Insights) Oct 14 2020 8:00 am UTC 45 mins
    COVID-19 is potentially the single most impactful event in the history of digital marketing. While businesses have been prioritizing digital strategies and channels for years, 2020 has completely reshaped how professionals engage with brands, products, and content.

    Join Paul Heald, BrightTALK CEO, and Dr. Dave Chaffey, co-founder and content director of Smart Insights, as they reminisce on the history of digital transformation, explore the future of B2B marketing, and discuss how to compete in an ever-changing economy.

    Speakers:
    Paul Heald, CEO, BrightTALK
    Dr. Dave Chaffey, Co-Founder and Content Director, Smart Insights
  • Marketing When Nobody is in the Office
    Marketing When Nobody is in the Office
    Andy Wiggans (BrightTALK), Catherine Stenson (D4t4 Solutions Plc), Lauren King (Peak.AI) & Billy Cina, (Marketing Envy) Oct 14 2020 9:00 am UTC 45 mins
    In the past year, nearly every marketer has been faced with a question: how can you effectively drive demand and crush KPI’s when no one's in the office?

    As companies both large and small adjust to a new normal of remote work, join us for an expert panel that dives into how marketing teams worldwide are reallocating resources, pivoting goals, and aligning employees to drive revenue and provide value remotely.

    Speakers:
    Andy Wiggans,VP & Regional Managing Director EMEA, BrightTALK
    Catherine Stenson, VP of Marketing, D4t4 Solutions Plc
    Lauren King, CMO, Peak.AI
    Billy Cina, Managing Partner, Marketing Envy
  • Going All In: Resource management priorities
    Going All In: Resource management priorities
    Paul Gilhooly (BrightTALK), Jess Bahr (NS1), Skip Fidura (OVERMORE Group) Oct 14 2020 10:00 am UTC 45 mins
    Making strategic and efficient marketing investments will continue to be a top priority as we look ahead to 2021. With the fiercely competitive digital landscape, knowing how and where top marketers are investing will speak volumes.

    Join this panel to see where top marketing leaders are planning to swing big in the coming year and where they are cutting back. While we won't share top-secret budget numbers, we will highlight how different marketing thought leaders are maximizing ROI across marketing channels in 2021.

    Speakers:
    Moderator - Paul Gilhooly, VP Sales, BrightTALK
    Jess Bahr, Sr. Director, Growth & Analytics, NS1
    Skip Fidura, CMO, OVERMORE Group
  • Driving Engagement in the Video Age
    Driving Engagement in the Video Age
    Jon Mycroft (BrightTALK) & Pe'era Feldman (Joonko) Oct 14 2020 11:00 am UTC 45 mins
    2020 may have been chock full of uncertainty, but one thing is clear - video marketing has never been so powerful. Companies are doubling down on webinar content, experimenting with TikTok or Reel, and investing in short and long-form video creation. But when all is said and done, will marketers continue to prioritize video in the years to come?

    Join our panel of experts as we discuss the rapid evolution of video marketing, how to cut through the noise, and where the industry will go from here.

    Speakers:
    Moderator - Jon Mycroft, Director, Creative Accounts, BrightTALK
    Pe'era Feldman, VP Marketing and Sales, Joonko
  • Recharge: Yoga & Meditation at Home
    Recharge: Yoga & Meditation at Home
    Jen Reed, Marketing Programs Manager (BrightTALK) Oct 14 2020 12:00 pm UTC 45 mins
    Staying mindful about the mind and body can be challenging while working from home. Take a break from your day and join us for a Recharge Session where wellness experts demonstrate easy ways to focus your energy in order to maintain a positive outlook through at-home meditation and yoga.
  • Sales and Marketing Showdown: What’s keeping you up at night?
    Sales and Marketing Showdown: What’s keeping you up at night?
    David Pitta, CMO (BrightTALK) and Ryan Ashburn, President and Chief Revenue Officer (BrightTALK) Oct 14 2020 1:00 pm UTC 45 mins
    Only 8% of companies can claim strong marketing and sales alignment, according to Forrester. If partnership across these to teams is essential to revenue growth, why does it seem to be so challenging to achieve?

    In this session, BrightTALK’s Chief Marketing Officer and Chief Revenue Officer will go head-to-head on how they’ve aligned on their priorities, created true collaboration, and overcome business challenges. This game show-style talk will feature a range of categories on topics that keep marketing and sales professionals up at night. We’ll dig into the results and share tips and tricks that have worked for the BrightTALK team.
  • What's the Next Normal for B2B Marketing?
    What's the Next Normal for B2B Marketing?
    David Pitta (BrightTALK), Kyle Lacy (Lessonly), Mark Kilens (Drift) & James Watson (Immerse) Oct 14 2020 3:00 pm UTC 45 mins
    Marketing's new normal has shifted to the next normal - and the change we’re experiencing is here to stay. But if we don’t know where we’re going, how can we devise strategies that prepare our team for success?

    In this panel discussion, global thought leaders will discuss the rapid evolution of B2B marketing in 2020 and make their predictions for the future of our industry.

    Speakers:
    David Pitta, CMO, BrightTALK
    Kyle Lacy, CMO, Lessonly
    Mark Kilens, VP of Content and Community, Drift
    James Watson, CMO, Immerse
  • Using Intent Data to Predict the Future
    Using Intent Data to Predict the Future
    Val Pierre-Genton, Parrish Blascka, Kathleen Schneider & Akbar Jaffer Oct 14 2020 5:00 pm UTC 45 mins
    As the market for intent data continues to grow dramatically, so do the possibilities for how we utilize these key engagement signals. With the scale of intent data expanding, we continue to see momentum in how intent is integrated within organizations, the speed at which we can act on surging signals, and the expansion of touchpoints.

    Join us for this engaging panel where industry leaders strive to address how to effectively and efficiently predict the future using intent data and it’s signals.

    Speakers:
    Moderator: Val Pierre-Genton, VP, Corporate Development, BrightTALK
    Parrish Blascka, Sr. Director, Demand Generation, Nasuni
    Kathleen Schneider, CMO, Intent Derivatives
    Akbar Jaffer, CMO, McKinley Consulting Group
  • Survive or Thrive: Where Will B2B Event Marketing Go From Here?
    Survive or Thrive: Where Will B2B Event Marketing Go From Here?
    David Edwards, Melissa Goldberger, Gayle Troberman, Nicole Feldman, Deanne Martin Oct 14 2020 6:00 pm UTC 45 mins
    Events have been the cornerstone of many GTM strategies for decades. But how can event marketing continue to function with the economic, social, and health limitations brought on by the current climate?

    This panel will take a fresh look at event strategy through the lens of 2021. Join us as marketing thought leaders from across the industry will discuss where in-person, hybrid, and virtual events will push event marketing in the coming year(s).

    Speakers:
    Moderator - David Edwards, Business Manager & Associate Managing Director, NY, BrightTALK
    Melissa Goldberger, CMO, Capsule8
    Gayle Troberman, CMO, Iheart Media
    Nicole Feldman, Vice President Client Services, George P. Johnson
    Deanne Martin, Senior Event Manager, Aerospike
  • Recharge: Explore an Artist's Studio
    Recharge: Explore an Artist's Studio
    Jen Reed, Marketing Programs Manager (BrightTALK) Oct 14 2020 7:00 pm UTC 45 mins
    Where do artists find their inspiration? How has making and selling art changed in the time of COVID-19? Join us for a Recharge Session where we walk through an artist's studio and take a dive deep into the mind of a creative.
  • B2B Earthquakes: Building strategy and plans to bend, not break
    B2B Earthquakes: Building strategy and plans to bend, not break
    Rob Leavitt, Jennifer Jackson, Marianna Kantor, Tim Minahan, & Debbie Murphy Oct 14 2020 8:00 pm UTC 45 mins
    CMOs understand that even the most carefully developed plans rarely survive intact when their teams hit the inevitable bumps in the road. But the industry earthquakes of 2020 are something else entirely. Pre-pandemic priorities went out the window as CMOs scrambled to shift focus, budgets, and teams, and the aftershocks are likely to continue for quite some time.

    So, what now?

    Join this panel of all-star marketing leaders for an inside look at strategy and planning amid our profoundly unsettled environment. We'll tackle the tough questions we've all been grappling with over the past year, including:
    - What matters most when disruption lurks around every corner?
    - How flexible can plans be while still retaining clear focus and direction?
    - How can we guide our teams to adapt and evolve in the face of continued uncertainty?

    Speakers:
    Moderator - Rob Leavitt, SVP - Consulting (ITSMA)
    Jennifer Jackson, VP Strategy and Execution (Teradata)
    Marianna Kantor, CMO (Esri)
    Tim Minahan, CMO (Citrix)
    Debbie Murphy, CMO (Gibraltar Industries)
  • The State of Customer Marketing
    The State of Customer Marketing
    Katie Nachtwey, Alex Yakabov, Christa Tuttle, Ashley Ward & Scott Salkin Oct 14 2020 9:00 pm UTC 45 mins
    Customer marketing is gaining momentum as more organizations realize the true value of a function entirely dedicated to driving customer retention, loyalty, advocacy, growth, and more. Let’s dive into how this function can revamp and amplify traditional go-to-market strategies by effectively serving each stage of the customer lifecycle from acquisition to loyalty.

    Speakers:
    Moderator - Katie Nachtwey, Executive Vice President of Customer Success, BrightTALK
    Alex Yakabov, VP or Marketing, Yubico
    Christa Tuttle, Founder & CEO, Launch Marketing
    Ashley Ward, Director of Customer Marketing, LeanData
    Scott Salkin, VP, Revenue Marketing and Partnerships, Gainsight
  • Content Marketing That Gets Noticed
    Content Marketing That Gets Noticed
    Trent Warrick (BrightTALK), Cassandra Jowett (PathFactory), Shayne Tilley (99designs) & Matthew Woodget (Go Narrative) Oct 14 2020 11:00 pm UTC 45 mins
    Every marketer wants “IT.” That creative spark that connects with customers in exactly the right way to sway minds and close deals. But, with the sheer amount of content our industry produces daily, how can creators identify this mysterious factor that leads a piece of content to stand out from the crowd?

    Join us as we sit down with a panel of visionary leaders from content marketing powerhouses to discuss how they have strategically grown their businesses by cutting through the noise.

    Speakers:
    Moderator - Trent Warrick, Content Marketing Manager, BrightTALK
    Cassandra Jowett, Senior Director of Marketing, PathFactory
    Shayne Tilley, Senior Director of Marketing at 99designs
    Matthew Woodget, Founder & CEO of Go Narrative