Channel Pro Insights

Channel profile:

Sales and marketing tips from channel pros, for channel pros

With buyers increasingly self-educating using the web and devices, sales and marketing techniques are evolving. Hear from trusted experts on how to generate demand online. Includes real-life case studies, ROI insights and actionable tips.

Subscribers (1,444)
Beware the Giraffes in your Data! Savvy marketers spend a lot of their time analyzing big data, on the lookout for exciting new insights which can translate into action items and strategic advantage. Unfortunately, “giraffes” in their data – portions of data which dominate the rest of it – often hide important insights and lead to erroneous strategic decision making. In this webinar, we will discuss how to spot giraffes in your data and how to make sure they’re not misleading you. Read more >
Apr 16 2014
35 mins

Webinars and videos

  • Live and recorded (68)
  • Upcoming (2)
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  • Savvy marketers spend a lot of their time analyzing big data, on the lookout for exciting new insights which can translate into action items and strategic advantage. Unfortunately, “giraffes” in their data – portions of data which dominate the rest of it – often hide important insights and lead to erroneous strategic decision making. In this webinar, we will discuss how to spot giraffes in your data and how to make sure they’re not misleading you.
  • Olivier Choron, CEO and Founder of purechannelapps explains how with social media amplification could save your business 90% on your PPC budget. By amplifying content through your employees, channel partners and other influencers on social media, you can generate more clicks for less cost when compared with Search Engine Marketing.
  • In this webinar we will take a look at the type of social media content that works best for channel partners to post to their social media accounts. We will look at what the channel partners think will work and what actually the customers are interested in. We will also review the best way to ensure the content remains fresh and the partner engaged
  • Marketing Automation is simple, if you believe the sales pitch from some of the software vendors. So why do most automation projects fail to deliver promised ROI benefits? Perhaps it's not all as straightforward as first thought, and there is much work to be done beyond the user training courses.

    I led the deployment of Marketing Automation at IBM in the UK - now the largest B2B Automation deployment on the planet. That experience helped me realise that we're not only deploying some software, but we're really attempting to transform our whole approach to marketing campaigns.

    Join this webinar to hear me share lessons from this and other MA projects - perhaps it could give you that little insight that would make the difference to your success.
  • With shrinking or static budgets and increasingly aggressive revenue targets, channel managers’ success increasingly hinges on achieving, and proving, maximum return for your partner program investments.

    It’s safe to say that every channel vendor measures the total bookings brought in by each partner. However…

    • How many of us are adequately measuring the true value add of each partner?
    • Have you ever had a queasy feeling that you’re paying out too many financial incentives to partners for doing things that they probably would have done anyway?
    • How do you differentiate the proactive partners from the passive ‘order takers’ milking cozy relationships with your sales team?
    • And how do you best measure who is on track to make you the most money over the next ten years instead of the last ten years?

    On October 29th, CCI’s Steven Kellam will be joined by PartnerPath CEO Diane Krakora, who advises many of the world’s top channel organizations on best practices and growth strategies. They will explore the evolving science of partner scorecarding.

    In this one hour webinar, you will:

    • Learn the process needed to achieve a scorecarding approach that is representative of your company’s unique aspects, not someone else’s.
    • Discover what many of the world’s smartest channel organizations are doing to scorecard their partners and stay ahead of the competition
    • See how the revolutions in cloud, bundled services, and virtualization are shaping how we evaluate partner performance
    • Learn easy-to-utilize techniques and metrics that reveal who is most actively engaged in your business, investing in it, finding new opportunities, and positioning you for future success.
  • Information is abundantly, overwhelmingly available. As a result, today's buyer is more empowered and harder to persuade. To cut through the noise and capture your audience's attention, you need to elevate your email strategy with messages that resonate.

    Join us for this live webinar where Jon Miller (VP Marketing and Co-founder, Marketo) and DJ Waldow (Digital Marketing Evangelist, Marketo) will discuss tips and techniques to create engaging email marketing, including how to:

    · Implement the latest techniques in email deliverability
    · Create great email content, subject lines, and from names
    · Measure and optimize engagement
    · Prove marketing’s impact on revenue


    Jon Miller, VP Marketing and Co-founder, Marketo

    Jon leads strategy and execution for all aspects of Marketo's communications, thought leadership, and content marketing programs. Before co-founding Marketo, Jon was VP Product Marketing at Epiphany and held positions at Exchange Partners and Gemini Consulting. He is executive editor of the popular Marketo Marketing Blog, and author of the comprehensive handbooks, The Definitive Guide to Marketing Metrics and Analytics and The Definitive Guide to Marketing Automation. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Follow Jon on Twitter: @jonmiller.

    DJ Waldow, Digital Marketing Evangelist, Marketo

    DJ is Marketo's Digital Marketing Evangelist. He is also a writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. He has spent more than 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and—on occasion—break some of the “best practice” rules. Follow DJ on Twitter: @djwaldow.
  • Customers have become increasingly empowered and discerning through technology. They no longer let brand owners, retailers, or mass media dictate their agenda. So accommodating customers today is more challenging for marketers than ever before.

    This webinar focuses on the strategic dimensions and success factors for engaging customers across discreet yet interconnected marketing channels. The emphasis includes: (1) perspectives on effective multichannel strategy, (2) frameworks for building omni-channel architecture, and (3) tools for equipping organizations to deliver brand designed experiences across channels . . . seamlessly.

    The takeaway will be a better understanding of how to develop & deploy multichannel strategies in a fiscally responsible way that fits your business model, brand positioning, and organizational culture.
  • Along with social media, the use of web based marketing has drastically increased over the last 10 years. At one time an invitation to a webinar was occasional, now many people are bombarded with invitations. The key to breaking through this clutter is not the “shot gun” approach but something that is effectively focused on the subject matter that matters most to your audience. This could be new or existing customers, partners, resellers or any other group that makes your business effective. Community marketing is an effective way to match the right marketing message with the right audience.
    Paul Waadevig, a consultant to top conferencing companies for over 13 years will show you effective ways to build and effectively engage your communities, leverage existing marketing material content by customizing it for different audiences, and partnering with others in to co-brand your message effectively.
  • Andrew Moloney who has 20 years’ experience of marketing, channel marketing and social media will review the social media customer engagement strategies he has seen and used in his career with companies like RSA, 3Com, Redbourne, Commtag and others. Olivier Choron, CEO and Founder, purechannelapps will also provide an enlightening insight into how purechannelapps supports its clients by helping them to better communicate to employees and partners and how they use socialondemand to syndicate, share and amplify their social media content through their partners’ social media networks to reach and influence more customers. With Olivier’s 20 years’ experience of working with and achieving great results for clients such as Adobe, Avnet, Citrix, Jabra, Symantec and Microsoft, amongst others, this is a webinar that you don’t want to miss!
  • Do you currently have a content marketing program in place? How do you effectively engage your buyers with content and track the success? Join Quoc Dang of BrightTALK as he interviews Kaseya's Wing-Kin Tsoi and discusses content, tracking and revenue generation.

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