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Brand Republic, Marketing, Revolution, Campaign: live marketing events

This channel features live conferences brought to you by leading marcomms titles such as Brand Republic, Marketing, Campaign and Revolution. All the content featured is meticulously researched and features speakers that have been highly rated at our live events.

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Effectively Monetising Social Media Patrick Johnston, Head of Social Media, J2 There is so much buzz around social media in marketing but how does it translate into sales on the bottom line and how can you get your finance director bought-in?

In this groundbreaking presentation, Patrick will offer vital insights and answer your questions to help you:
> put pounds and pence against your social media activity
> get your board bought-in to give your social media activity the stimulus it needs to work at its best
> learn from case studies where organisations have made social networks thrive on a commercial level
> create true engagement with your audience using the right content, networks and strategies
> cut through the hype around sites like Twitter, YouTube etc. to understand the percentage they should command of your marketing mix

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Nov 5 2009
64 mins
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