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Global PPC Campaigns: Challenges and Opportunities in a B2B Tech Environment

This webinar will cover:

- Understand the B2B tech environment and target audience
- Examine how to determine budgets, campaign concept and ROI in B2B online services (SAAS and the likes)
- Analyze 2 case studies with different product types and different budgets ($3K a mont
This webinar will cover:

- Understand the B2B tech environment and target audience
- Examine how to determine budgets, campaign concept and ROI in B2B online services (SAAS and the likes)
- Analyze 2 case studies with different product types and different budgets ($3K a month and $30K a month)
- Discuss the shortcomings and opportunities in this specific environment
- Learn how to pick the low-hanging fruit and identify the most effective immediate action

Apan is the co-founder of Operad - a global search marketing firm located in Israel. He has been a web programmer since 1998, an SEO specialist since 2000 and PPC specialist since 2004.
Recorded Oct 16 2012 48 mins
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Presented by
Apan Amos Damri, Co-Founder, Operad
Presentation preview: Global PPC Campaigns: Challenges and Opportunities in a B2B Tech Environment

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  • Title: Global PPC Campaigns: Challenges and Opportunities in a B2B Tech Environment
  • Live at: Oct 16 2012 10:00 am
  • Presented by: Apan Amos Damri, Co-Founder, Operad
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