Sorcha Proctor - Insight Manager - IAB
IAB 2009 B2B snapshot market research
Earlier in the year the IAB B2B Council wanted to find out more about the B2B market. This research was carried out via an online questionnaire with a specific B2B audience across all vertical industries. The aim was to establish a snapshot of the state of the B2B digital market and identify areas or issues that the IAB's B2B initiatives can help address.
To see the results and the IAB B2B Council's thoughts register today for this webcast.