Brad Weitz, VP of Optimization Strategy for Webtrends
In today’s world, your consumers are connected to everything, everywhere, all the time. Because of this, you can gain insights about who they are and what they want at every touch point, across their entire journey with your brand. This can encompass interactions that are worlds apart, including search, social, offline interactions, behaviors on your site, and everything in between.
So how do you draw together these hugely informative yet disparate data points to drive relevance for your customers, every time they connect with you? The answers are surprisingly not so different from organization to organization.