Advanced Social Media Strategies, Tactics & Tools

Kent Lewis, Anvil Media President
Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the noise is increasingly difficult to cut through. Kent Lewis, President & Founder of Formic Media will outline the advanced content strategies, management tools and marketing techniques for popular social platforms like Facebook, Twitter, LinkedIn and YouTube. Lewis will also describe a handful of emerging platforms like Quora, SlideShare and trends like location-based mobile services. >From this presentation, you will be armed with the inspiration and tools to take your current social media strategies to the next level.
Nov 16 2011
64 mins
Advanced Social Media Strategies, Tactics & Tools
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  • How to Re-Design Your Website for Search in 3 Steps Recorded: Oct 16 2012 40 mins
    What changes have you made your website lately? Sometimes incremental changes do the trick to keep your website up to date and other times a full redesign is needed. Learn how a cross-functional team from BrightTALK worked with search engine marketing agency Anvil Media to identify opportunities for improvements and ultimately redesign the website.

    Take a sneak peak at the new designs for the BrightTALK website that are better optimized for search engines and user experience.
  • Internal Search - Your Secret Weapon. Recorded: Jun 20 2012 38 mins
    One of the most underrated features available in analytics – internal site search. There is so much more than just knowing what keywords users are searching once they land on your site, so much insight to be gleaned. Is your internal site search optimized? Are users looking for products, services and information you don’t offer? Are users looking for information you already have, but it is not easily found? All this and much more will leave you inspired to dig deep and get to know how users are truly interacting with your site.
  • Advanced Analytics – Data discoveries you can use Recorded: May 16 2012 53 mins
    Albert Einstein once said “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.” In this webinar, we’ll try to decrease the gap between those two concepts to identify metrics that count and turn them into actionable insights for your business. Make sure to bring your analyst hat as we’ll take a look at the power of cross-channel analytics, attribution modeling and deep dive data analysis.
  • Advanced Social Media - How to Utilize Top Platforms Recorded: Apr 18 2012 67 mins
    This webinar will focus on taking a deeper look into top tier social platforms including Facebook, Twitter and LinkedIn. Learn tips and tricks to fully utilize these platforms and make them work for your business.
  • The Ins and Outs of Local SEO Recorded: Mar 21 2012 49 mins
    Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
  • Lead Generation and Lead Nurturing Recorded: Feb 15 2012 53 mins
    Where to Find Leads and How to Nurture and Convert Them.

    Leads are everywhere, just waiting for you to find them! They are using search engines to find you, reading articles and blog posts about you, visiting your site, and downloading your whitepapers. Nick Footer, Business Development Executive at Anvil Media, will outline which online marketing channels generate quality leads and provide the newbie and advanced marketer strategies and tactics per channel. Then Jeff Linton, Senior Manager, Product Marketing at Act-On, will provide ways to nurture and convert those leads through marketing automation.

    Note: Slide 15 - Image Credit: GetListed.org, Inc. and David Mihm
  • Competitive Intelligence Recorded: Jan 25 2012 51 mins
    Do you know what your competitors are doing online? You may be surprised who your true online competitors even are. In the digital space, a competitor can be anybody who takes visibility away from your online properties regardless of the services they offer or products they sell. Today more than ever it’s important for business owners and marketers alike to be aware of the competition—who they are, what they’re doing, and where they’re doing it. We’ll teach you how to stay on top of your competitors by leveraging today’s tools and technology.
  • Managing Your Hospitality Brand's Online Reputation Recorded: Dec 14 2011 58 mins
    In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
  • Advanced Social Media Strategies, Tactics & Tools Recorded: Nov 16 2011 64 mins
    Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the noise is increasingly difficult to cut through. Kent Lewis, President & Founder of Formic Media will outline the advanced content strategies, management tools and marketing techniques for popular social platforms like Facebook, Twitter, LinkedIn and YouTube. Lewis will also describe a handful of emerging platforms like Quora, SlideShare and trends like location-based mobile services. >From this presentation, you will be armed with the inspiration and tools to take your current social media strategies to the next level.
  • Conversion Optimization: Increasing revenue through usability Recorded: Oct 20 2011 62 mins
    See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization

    Let's face it - your marketing budget doesn't always increase like you'd hope it would. But what if there was a way to increase your website's revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.

    NOTE: Image on slide 18 and L.I.F.T methodology is provided by WiderFunnel.
  • Mobilizing Your Marketing Mix Recorded: Sep 13 2011 68 mins
    So far, 2011 is shaping up as the "Year of Mobile." For those of you that agree with the prediction that mobile marketing is finally here, this webinar will explore the key trends and tactics to improve your mobile marketing effectiveness. Kent Lewis, Anvil Media President, will explore how mobile marketing fits into your marketing mix, focusing on mobile web design, local SEO, mobile advertising, location-based services, SMS/e-mail and mobile applications. Register, attend and build a foundation for your mobile marketing strategy.
Mobilizing & Socializing Search Marketing Since 2000
Founded in 2000, Anvil Media, Inc. is a search engine marketing (SEM) agency specializing in search engine optimization (SEO), pay-per-click (PPC) management, online reputation management (ORM), social media marketing (SMM) and analytics & conversion optimization services. Anvil helps build its clients’ businesses by applying a breadth of SEM strategies and tactics, as well as a unique background in marketing and e-business consulting. Anvil’s overall vision is to be the most respected SEM firm in the world.

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  • Title: Advanced Social Media Strategies, Tactics & Tools
  • Live at: Nov 16 2011 6:00 pm
  • Presented by: Kent Lewis, Anvil Media President
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