Akin Arikan and Dale Knauss
It only takes a few minutes to pay Google or Facebook to start showing your ads and begin driving clicks to your website. But a lot more goes into figuring out whether you are getting your moneys worth. And improving outcomes so that you get as much from your ad dollars as you could requires a number of steps that you should be aware of and make the time to apply.
In this presentation you will learn:
* 5 critical tasks that you can do to increase your returns from search
* 5 top changes to search marketing in 2010 that you must know
* Examples of tools (free and commercial) that are available to help you