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Small Business

  • Overview:

    Hosted by Rose Brooke, Editor of European Plastic Product Manufacturer, in this dynamic webinar you can hear directly from industry experts, Amos Breyfogle from Stratasys, and Jim Sargent from Whale Pumps who have already discovered the transformational benefits of 3D printing solutions for injection molding, jigs and fixtures, End of Arm Tools and productions parts. Tune in to learn how you can redefine productivity in your business.

    What you will discover:

    -Explore the possibilities of going from design to production floor in just hours with ultra-light assembly aids
    -How to reduce your tooling cost by 70-95%
    -How to increase performance of parts by combining traditional and additive components
    -How to produce production parts quickly using 3D printing
  • Econsultancy’s social media manager David Moth will give an insight into the company’s social and content strategy, including planning, measurement and reporting. Find out why social media isn’t rocket science and discover some free tools that will make your life a lot easier.
  • Overview

    Stratasys and product design consultancy Design Reality will explore what is possible today with advanced 3D printing. Multi-material, multi-colour 3D printing has provided a significant shift forward in terms of ultra-realistic prototyping. This webinar will lift the lid not just on the latest technology, but also on the most innovative techniques. Stratasys continues to produce the most capable 3D printers and materials. These allow designers worldwide to create better products, thanks to better testing at prototype stage. Design Reality specialise in all aspects of product design consultancy, focusing on product development through industrial design, product design and the aid of 3D printing. They support clients’ projects from concept through to manufacture. Join us for this interactive webinar to find out how your own product design can be maximised thanks to ground-breaking 3D printing.

    Learning Objectives:

    -Optimising the capabilities of state-of-the-art 3D printing
    -Understanding the latest advances in multi-material and multi-colour 3D printing
    -How cutting edge product designers exploit 3D printing’s unique benefits
    -Creating ultra-realistic prototypes and end-use products with Stratasys
  • Editorial VB Insight webinar sponsored by Boomtrain

    Do you create the most relevant messages and experience possible for your customers? How's your accuracy?

    Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?

    Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.

    In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.

    We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:

    •Learn how to collect the right customer identity data
    •Benchmark according to what your peers are doing today
    •Objectives most commonly associated with personalization
    •Best practices for engaging customers across channels
    •Where in the funnel personalization can help most

    Andrew Jones, analyst, VB Insight, VentureBeat
    Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
    Brian Witlin, COO, Yummly
    Wendy Schuchart, moderator, VentureBeat

    Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.
  • In this webinar, Rob Howze of CampFit will discuss the following topics:

    -Customer Service
    -Building your Brand
    -Understanding your Demographics
  • Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more!

    1. How we think email marketing and social media work best together - strategy, project planning & process, measurement & more!
    2. Which brands do this well and why - in retail, financial services, travel, utilities, other verticals.
    3. Final tips, tricks and solutions.
  • There are almost 3 billion potential customers online. In theory, the internet allows all brands equal access to them. But in practice, very few midsize brands succeed outside their home market.

    This talk will will help listeners assess their readiness to market abroad, explore different growth strategies and provide useful real-life cases.
  • So I think we can all agree Social Media in digital years is getting on a bit. Might not be the "email grandfather" yet but is definitely getting the middle-aged spread – or maybe that’s just me… anyway …

    Back when social media started, the companies who were first to adopt, typically got the first advantage, failed faster, learnt quicker and could show the results. We live in a world of too much content, the churn is horrible! Now, more than ever, it’s important to be brave with your social media communications and engagement, to get the ROI you need for the business.

    In this presentation Joe discusses what it takes to be brave with your social media efforts and the need for it, from putting your brand in the hands of others (employees and influencers) to sacrificing your brand for the greater good of results. From the presentation Joe will provide you with actions you can take to the office tomorrow.
  • Do you have questions about Twitter? Maybe you’re not sure who to follow or how to find interesting people to follow? Are you stuck at the dreaded following 2000 people limit?

    Learn how to compose the perfect Tweet, with tips on how to get more engagement during this Twitter Masterclass with @DanielDoherty. Learn some top twitter tips and tricks, plus tools and techniques to get ahead.

    In this webinar, Daniel wil cover:
    - How to manage multiple twitter accounts with 1 app
    - Learn where your followers are in the world
    - Add a Twitter widget to your website without worrying about moderating the tweets
    - How to do analysis of competitors twitter accounts for FREE

    Use this great opportunity to ask any Twitter questions that might be bothering you.
  • These days, marketing is under big time pressure to perform. With budgets rapidly shifting to the CMO, the demand for marketing to prove its value to the business is only going up.

    Smart organizations are using data science to capture and disseminate this insight. The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    Advanced analytics and data science, when used the right way, can result in better allocated budgets and a more accurate measure of marketing performance — which can mean better, smarter marketing overall.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with analytics.

    Attendees will:

    * Learn about the different types of advanced analysis most commonly used today and how they impact marketing (segmentation, multi-variate testing, marketing-mix modeling, etc.)

    *Learn about attribution, and the most common models used that aren’t last touch.

    * Gain guidance on how top companies are investing in data talent, and best practices for building a data-focused marketing team

    Jon Cifuentes, Insight analyst, VentureBeat
    Steven Rosenblatt, CRO, Foursquare
    David Giannetto, SVP Services, Astea International
    Wendy Schuchart, Moderator, VentureBeat

    More panelists to be announced

    This editorial webinar will be based on the data uncovered in Cifuentes' latest research report "State of Marketing Analytics: Insights in the Age of the Customer"


    Check out VB Insight to access Jon's marketing analytics report, and to access the latest research on Marketing Technology:

  • Contenido del webinar: 1- El impacto de la impresión 3D. 2- Proceso de impresión 3D. 3- Aplicaciones y sectores. 4-Ventajas de la impresión 3D para su empresa. 5-Experiencia del cliente.
  • Es ging um die Frage, wie lassen sich Kosten in der Produktentwicklung und Fertigung sparen?

    3D-Drucklösungen können bei der Anwendungen wie Spritzguss, Produktionshilfsmittel, Roboterendeffektoren und Produktionsteile enorme Vorteile bieten.

    Im Rahmen des Webinars wird u.a. das Praxisbeispiel aus der Murtfeldt Kunststoffe GmbH & Co. KG präsentiert, um den sinnvollen und erfolgreichen Einsatz zu demonstrieren.

    Durch den Einsatz der 3D-Druck Technologie können eine große Auswahl an leistungsfähigen Materialien bereits im Prototyp eingesetzt und sorgfältig durchgetestet werden, bevor das Produkt in die Produktion geht.
  • Sponsored by Leanplum

    What do 86% of marketers know about mobile marketing automation (MMA)? They know that it works. Specifically, they know that mobile marketing automation increases engagement, retention and revenue. But the scary thing is that some marketers see almost no result and others see an actual negative impact from their efforts. So what are they missing? It's simple -- until it isn't.

    Even in the same company, we've seen one automated action see practically no result, while a slight tweak can see an increase in 46% conversion? That's some big numbers -- and a big paradigm shift.

    We're going to go deep into mobile marketing automation -- and seeing how one tiny adjustment can make all the difference.

    In this webinar, you'll

    * Learn how to increase your effectiveness and your MMA ROI
    * Better target those whales with strategic focused actions via mobile
    * Avoid costly mistakes by buying a luxury solution that looks pretty on the shelf but doesn't do a lot of good in the trenches.


    Stewart Rogers, Director of marketing technology, VentureBeat
    Marissa Tarleton, CMO, RetailMeNot
    Wendy Schuchart, Analyst, VentureBeat

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Former Navy Seal, Clint Bruce, possesses three traits that help his small businesses and foundation run smoothly:

    a military background,
    a disciplined approach, and
    a passion for what he does.

    Learn more about Clint’s businesses and how to get the most of your or an employee’s military or athletic training.
  • Every fleet has unique management requirements. In this webinar you will learn to use three specialized products that can enhance the management of your drivers and assets.

    •Compliance regulation responsibilities can be simplified when integrated into fleet management software. See how to electronically manage driver and vehicle inspection reports, hours of service, fuel taxes and more.

    •Driver ID lets fleet managers know which driver is operating which vehicle at all times—automatically. Learn how to track driver performance, identify problem behaviors, and be alerted to unauthorized vehicle use.

    •Asset tracking protects your investment in high-value equipment in three ways. Learn how monitoring asset location and movement can improve response times, protect equipment from theft and connect the right vehicle to the right asset.
  • Sponsored by Kahuna

    Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.

    In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.

    In this webinar, you’ll:
    * Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
    * Enhance your paid and owned media and connect with individuals
    * Learn how communication automation reduces engagement friction and opens the door for a rich dialog
    * Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce

    Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!

    Michael Becker, Managing Partner and Co-Founder, mCordis
    Doug Roberge, Strategic Services Consultant, Kahuna
    Mark Sullivan, Writer, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • Editorial webinar sponsored by Avalara

    We've tracked over $3.8 Billion in fundings, $3.8 Billion in acquisitions and IPOs for marketing tech in Q3 of 2015. The results are staggering.

    The volume of deals, in both amounts and frequency shows VC confidence in marketing tech, and through our analysis, we're able to help you understand where they're gravitating towards and why that matters.

    This webinar will answer:

    •Which types of companies are gaining funding, and where in the marketing tech universe they fit.

    •Where we're seeing the biggest areas of consolidation.

    •Who the most involved / most active VCs are.

    •Implications for investors, vendors, and most importantly marketing technology buyers and users.

    *What you need to do to get noticed by the top VC, straight from the VC themselves

    Register today!

    Jon Cifuentes, VB Insight analyst, VentureBeat
    Blake Patton, managing partner, Tech Square Ventures
    Jason Denenberg, director of entrepreneurship and capital finance, LaunchTN
    Ravi Belani, Managing Partner, Alchemist Accelerator, Stanford University

    Wendy Schuchart, Moderator, VentureBeat
  • Sponsored by TUNE

    There's no point in acquiring users if you're not going to engage them.

    By the end of this year, brands and publishers will have spent $70 billion on mobile ads. The inevitable result? The cost of mobile user acquisition is skyrocketing, hitting the high $3 and $4 range this year on average, but jumping to easily $15 to $20 for apps in hot, lucrative spaces.

    That’s why we’re saying user engagement is the new user acquisition.

    Almost 70% of users you acquire do NOT become long-term loyal users, players, or customers. Bringing that number down could halve or massively reduce your average cost of acquisition per user.

    How do you do that?
    What do you do?
    What do you NOT do?
    What results are possible when you engage better?

    There might be no one on the planet who has studied this space as much as VentureBeat's former VP of Research, John Koetsier. He's going to sit down with some chief marketing officers who are leading in the mobile engagement -- and we're also going to talk to the chief marketing officer from Playboy Media, a venerable publishing titan that has been around longer than than many marketers have been alive.

    In this webinar, you'll

    * Hear the mobile strategies that top tier B2C companies are using to engage consumers.
    * Discover the mistakes some marketers make in measuring mobile engagement.
    * Achieve the sweet balance between mobile customer engagement and user acquisition.
    * Get top notch industry survey results from VB Insight's latest mobile report.

    John Koetsier, Mobile Economist, TUNE
    Robin Zucker, SVP Marketing, Digital Research, Playboy Media
    Jason Allen, VP, Multichannel, GameStop
  • Is your next valuation approaching? This webinar will give you the tools to make it as effective as it can be.

    At each actuarial valuation trustees and sponsors should reassess the objectives for their scheme and how they plan to attain them from a combination of future investment returns and contributions. This has to be considered in the context of a robust understanding of the risks taken on the way and of course the sponsor covenant supporting the scheme.

    In our webinar we will:
    - Step through an example valuation demonstrating how an integrated approach to risk management delivers a very effective process and one which is consistent with the Pensions Regulator’s new code of practice released last year.
    - Explore how the Pensions Regulator's August 2015 guidance puts a different slant on how the sponsor’s covenant for your scheme should be assessed.
    - Share our experiences of how we have seen sponsors and trustees agree valuations, particularly in today’s challenging financial markets.
  • Is there any device more personal than the mobile phones consumers keep glued to themselves 24/7? It tracks where they go, when they go, and often, how long they stay there. They visit city parks and day care centers regularly? Chances are they’re a mom (or dad). They go to concert venues and trendy cafés? While they may or may not be a hipster, they’re probably a millennial.

    Not to mention all that content on their phones. The apps they download. The podcasts they listen to. The searches they perform.

    Personalization takes a giant leap when applied to mobile, and mobile marketing automation is essential to any marketer trying to reap its sweet rewards. It’s the only way to action all that data and turn it into meaningful mobile interactions.

    But what exactly do you need? And what’s the full potential? After all, you can’t act on what you don’t know.

    In this webinar, we’ll share how mobile unlocks the biggest gateway to personalization yet. You’ll hear how leading-edge companies today are turning the data from our GPS-enabled devices into profitable insights. And you’ll learn the best tools to get there.

    What you’ll learn:

    * How to use mobile devices to zero in on those tough customers
    * Get insight on VB Insight's latest personalization research
    * Hear tips from the top experts in personalization and mobile presence.


    John Koetsier, Mobile Economist, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
    Jesse Grittner, Senior Director, Loyalty, Strategy and Analytics, Aimia

    Check out VB Insight to access Andrew's personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Join ManpowerGroup for a complimentary webinar designed to reduce your employment law nightmares.

    In this engaging and interactive webinar, Mark will answer the world’s most terrifying employment law questions. He’ll not only address the questions that keep you awake at night but also ensure that you get all the latest employment law news on everything from hiring to firing and beyond.

    After this fast-paced hour, you’ll walk away with:
    -Answers to difficult legal questions
    -Up-to-the-minute information on the latest employment law developments
    -Tips and tools on everything from hiring to firing
    -Practical solutions based on real-life examples

    Your host is Mark Toth, chief legal officer of ManpowerGroup™ North America.