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Small Business

  • Secure Your Future Through Education
    Secure Your Future Through Education Robyn Palmersheim Recorded: Oct 10 2018 24 mins
    The Webinar is designed for women considering completing their college degree or seeking an advanced degree. The pay gap is real and is increasing between college-educated workers and workers without degrees. Women out pace men when it comes to degree completion. Workers could be losing a million dollars over their lifetime without a degree.

    Adult students have very different needs than recent high school graduates and this webinar will address these concerns. Operation Graduate is a pathway for students considering returning to school but are reluctant. Operation Graduate helps student turn their prior college course, professional learning, and on-the-job experience into academic credit.

    Following this webinar, you will receive additional information from Operation Graduate about how to reduce the barrier's to graduation for you and your family.
  • How to Make Third-Party Risk Management Less Painful
    How to Make Third-Party Risk Management Less Painful Amy Hayenhjelm and Neil Isherwood Recorded: Oct 8 2018 52 mins
    Managing a compliance program can be extremely disruptive to an organisation. Firms must not only run checks on potential customers, but also ensure that third-party risk is a key part of their comprehensive compliance program, to avoid exposure to bribery and corruption and the associated reputational ramifications.

    Dun & Bradstreet’s Amy Hayenhjelm and Neil Isherwood discuss “How to make third-party risk management less painful”, in this latest webinar, as part of the International Compliance Assocation's (ICA) #BigCompConvo webinar series. Watch this video to hear practical recommendations for faster & efficient onboarding and the successful management of third party compliance.
  • Location data: The secret to really knowing your customer
    Location data: The secret to really knowing your customer David Bairstow, SVP Product Management, Skyhook Recorded: Oct 3 2018 60 mins
    Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

    From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

    Register for free now!

    During this webinar you’ll learn how to:
    * Boost engagement with location-based consumer insights and competitive intelligence
    * Gain insight into the behavioral patterns of customers and prospects
    * Apply the best use of location data for your business

    Speakers:
    * David Bairstow, SVP Product Management, Skyhook
    * Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook
  • Attract the Right Talent with Tech
    Attract the Right Talent with Tech Rick Betori, Head of JobStack Operations& Innovation, Nancy Stachnik, JobStack Product Manager Recorded: Oct 2 2018 38 mins
    The workforce is changing rapidly, and frankly, there’s no sign of it slowing any time soon. Short-term and temporary workers make up roughly 34% of the U.S.’s workforce today, accounting for nearly $57 billion annually. As an employer, it’s crucial to understand their expectations and know how to attract the right talent for your team, while balancing the needs of your entire workforce.



    During this webinar, PeopleReady’s Rick Betori, Head of JobStack Operations & Innovation, and Nancy Stachnik, JobStack Product Manager will:

    • Discuss the changing workforce and expectations and what that
    means for you
    • Share tips and insights on ways to embrace technology
    • Introduce the JobStack app and share how it can be a game changer in how you recruit talent moving forward
  • BrightTALK Coding Academy: Taking a Leap into Software Development
    BrightTALK Coding Academy: Taking a Leap into Software Development Amanda Cavallaro, Full Stack Developer and Google Developer Expert Recorded: Oct 2 2018 53 mins
    In this talk, Full-Stack and Google Developer Expert Amanda Cavallaro shares how technology has impacted and affected her life and career. From her empathy and experiences growing up in Brazil, to taking the leap to move to the UK and become a software developer and an advocate for the information technology community, Amanda discusses the challenges and lessons, and how the developer community helps people achieve their potential.
  • Using Retirement Accounts to Buy Real Estate
    Using Retirement Accounts to Buy Real Estate Joseph Kennedy, Crystal Investment Property and David Moore, IRA Advantage, LLC Recorded: Sep 27 2018 64 mins
    “Self-Directed” is not a legally defined term, but an industry term for an account that allows the account holder to choose his or her own investments. It is an IRA that can accommodate Real Estate related investments along with a virtually unlimited list of other asset types!

    Whether you want to use IRA 401k money to buy real estate, make loans or buy notes, this course will teach you how to make it happen. Learn how to create the right investment vehicle, write an offer, finance investments with retirement accounts, and sell your investment today.

    Invest in what you know and make REAL investments for a secure future!
  • Personal Branding: So your next client or job finds you
    Personal Branding: So your next client or job finds you Jennifer Riggins Recorded: Sep 19 2018 64 mins
    What is personal branding? What you are projecting to the world online and off -- and what people are saying about you. How do you maintain your authentic self and be someone easily found and regarded as a (very hire-able) thought leader in your field? That's what today's conversation is about, talking to five women who have built their own businesses (and brands!) around some aspect of personal branding and personal growth.

    Who should attend? This is a no-brainer for anyone really because we are all looking to improve how our work is perceived and how we can convert that perception into more work and better networking.

    Who is grabbing a cuppa and having a conversation around personal branding — that is geared towards women but could benefit men too? This episode features the following branding goddesses:
    - Diana Berryman on social media and content marketing
    - Remi Erogbogbo on style and beauty, finding the right color to wear for your next important interview or meeting
    - Vibeke Foss on her niche building websites for female entrepreneurs
    - Sophie Russell-Ross on how to create your own website and build a freelance brand

    And all of these amazing women on growing a business, building a niche, and promoting yourself as a brand, online and off!
  • How to Market Your Small Business on a Shoestring Budget
    How to Market Your Small Business on a Shoestring Budget Barry Moltz Recorded: Sep 12 2018 61 mins
    Many small business owners know they need to increase their marketing efforts, but they don’t know where to start. Barry will show you how to put together a marketing strategy on a limited budget and get the results you need to grow your small business. Valuable takeaways include:
    * Why you need to market your company daily
    * The most effective way to market your business in less than one hour per week
    * How to put together a minimum marketing budget for your small business to get results
    * How to get free marketing for your business
  • Flexible Working: How to Make it Work for You and Your Team
    Flexible Working: How to Make it Work for You and Your Team Jennifer Riggins Recorded: Sep 5 2018 62 mins
    The future of work is flexible. In order to embrace people from all works of life and backgrounds, we must embrace what technology has enabled -- as long as people have a good Internet connection, they can work from anywhere. This WITty episode will include a discussion on the benefits of allowing your team to work from anywhere (including better work-life balance, more diverse team, often lower costs), how to make a distributed or remote team flourish, how to flourish yourself working from home, the growing trend of project-based and freelance work, and the opportunities to feel connected with a community no matter where you work.

    So grab a cuppa and listen from anywhere that's convenient to you and join the conversation with:
    - Leanne Creasey, who previously launched and ran two of London's most popular coworking spaces, works as a startup coach for new entrepreneurs and is currently working with Cuckooz, who offers design-led serviced apartments alongside Cuckooz Nest, London's first coworking space and pay-as-you-go nursery for under twos.
    - Emma MacGregor heads up the platform success team at YunoJuno whose core beliefs is to find freedom in freelancing. YunoJuno offers a platform which enables those in creative and tech freelancers to link up for work with London and New York-based agencies.
    - Sophie Segal, who founded the Mindset Shift Summit a remote conference for women, alongside developing a portfolio career and running a business in sales and marketing, being a mum of two, and being involved in the flexible working space.
    - Lisette Sutherland is the director of Collaboration Superpowers, a company that helps people work together from anywhere through online and in-person workshops. She also produces a weekly podcast featuring interviews with remote working experts highlighting the challenges and successes of working with virtual teams.
  • Her View on Finding Funding
    Her View on Finding Funding Jessica Gulick, CEO of Katzcy & Gail Ball, Managing Partner of Chestnut Street Ventures Recorded: Aug 23 2018 30 mins
    As a woman entrepreneur, you know firsthand how challenging it can be to get venture funding. Finding the right investors and other sources of capital to get your idea off the ground can be difficult. There are ways to get the funding you need to get your business moving! Please join Jessica Gulick, Owner of Katzcy Consulting, and Gail Ball, Managing Partner of Chestnut Street Ventures, as they share how to navigate the funding challenge and match investors to the needs of your growing technology firm. This 30-minute webinar gives you keen insight and tactics to gain capital, increase funding success and launch your business.
  • Business Best Practices: Transparency, Tech Ethics and Tech for Good
    Business Best Practices: Transparency, Tech Ethics and Tech for Good Jennifer Riggins Recorded: Aug 22 2018 61 mins
    80% of developers don’t feel it’s their responsibility if unethical products go live. Are they right? This episode of WIT: Women in Touch features a conversation among women in tech who believe this majority is not right. As a follow up to July's Coed: Ethics conference, a London tech ethics conference, we're grabbing a cuppa with women who are actively working on the ethics surrounding data science, decision making, scaling, coding, the psychology and motivation behind it all.

    Who should join? While our guests are awesome women in tech, the cases of Facebook, Uber and Volkswagen are not just isolated incidents and everyone at any level at any company faces ethical decisions every day. We think everyone can benefit from joining this discussion live or listening to the recording after! Applying a framework or an action plan to consider the ethical implications of your work is a business best practice.

    How can we move from writing oaths and manifestos to best practices?

    This week's guests:
    Yanqing Cheng - high-scale networking systems engineer with MetaSwitch Networks - a job mixing forward-looking ideas with decades-old protocols, which provides constant insights into the balancing act between innovation and stability. She is fascinated by machine learning and future tech, and its impact on ethical decision making.

    Anne Currie - part of the tech industry for nearly 25 years working on giant C servers and distributed systems in the 90s, eCommerce services in the noughts and DevOps and infrastructure in this decade. She is interested in the evolution of the tech industry, and of the devs who work in it. Founder of the Coed Ethics tech ethics conference.

    Emma Prest - sits on the Editorial Advisory Committee of the Bureau of Investigative Journalism and on the board of Sum of Us. She was previously a program coordinator at Tactical Tech, providing hands-on help for activists using data in campaigning. She's now the executive director at DataKind UK.
  • How to Optimize Hourly Labor Costs Through Better Forecasting
    How to Optimize Hourly Labor Costs Through Better Forecasting Steve O’Brian, VP of Marketing, Matthew Oostman, Product Management at Shiftboard Recorded: Aug 22 2018 52 mins
    Discover how your organization can avoid costly overtime by leveraging historical data to ensure you are better prepared for changes in labor demand.

    During the webinar we will cover the following:

    -How to use a demand forecasting framework to help you identify your key labor demand drivers
    -How to leverage the framework to create optimized workforce schedules.
    -Industry examples to give you actionable insights aligned to your particular business.
  • Her View on Making Investments
    Her View on Making Investments Jessica Gulick, CEO of Katzcy & Gail Ball, Managing Partner of Chestnut Street Ventures Recorded: Aug 16 2018 31 mins
    Cybersecurity is one of the fastest growing technology market areas. Women-owned technology companies are right in the midst of cybersecurity innovation by delivering products and solutions that protect consumers and businesses from ever-changing threats. Are you looking to help one of these companies grow by investing in their solutions? Perhaps you want to get in early and be a part of their mission to protect and prevent? If you answered yes, please join Jessica Gulick, Owner of Katzcy Consulting, and Gail Ball, Managing Partner of Chestnut Street Ventures, in a 30-minute webinar as they share their insights on identifying and investing in these exciting and fast-growing women-owned firms.
  • How Mobile Ate the Web—and 7 Ways Small Businesses Can Capitalize
    How Mobile Ate the Web—and 7 Ways Small Businesses Can Capitalize Anita Campbell Recorded: Aug 15 2018 62 mins
    Browsing via mobile devices has overtaken and now exceeds desktop computer browsing. Sadly, most marketers and business owners still look at their company web presence using desktop devices—but that's not what most of their visitors are seeing! Visitors are seeing it through mobile devices. In this session we'll explore how users find and get to businesses using mobile devices. We'll look at the latest trends, and whether your business needs them or should ignore them, including:

    *AMP (accelerated mobile pages)
    *Progressive Web apps vs true mobile apps
    *Mobile templates vs responsive websites
    *The search engine "knowledge panel" for your business
    *The mobile-first Google index
    *Leveraging third party reviews and their impact on mobile visitors
    *And much more!
  • Diversity and Overcoming Pay Gaps in the Modern Workplace
    Diversity and Overcoming Pay Gaps in the Modern Workplace Jennifer Riggins Recorded: Aug 8 2018 62 mins
    What are you doing to make sure your office is diverse and welcoming? Diversity in the work environment is proven to promote acceptance, respect, and teamwork, embracing differences in race, age, gender, native language, political beliefs, religion, sexual orientation, and communication styles among employees. Movements like #metoo has us talking about this more in certain industries and at a systemic level, but what can we do as individuals in the workplace? Grab your drink and sit down to join us for what's sure to be an engaging episode of WIT: Women in Touch, when women trying to make a change are going to share their advice for how you can too, whether you are in a position to attract and hire talent or you are struggling to overcome these barriers. And, once diversity is increased at your office or university, what can you do to make it work?

    Why should you join? Let's start with some facts because the status quo is unacceptable:
    April 10 marks Equal Pay Day for women in the US (the infamous 78 cents on the dollar), but we are choosing to hold our discussion on diversity and pay gaps on August 8, following Equal Pay Day for black women in the US.
    Women in tech make on average $40,000 less a year than their male counterparts. Women of color in tech in particular often lack the support channels and feel ostracized in their roles.

    This discussion is in part a follow-up to our first episode which focused on the Working Mom. Mothers end up earning about 40% less than what their childless female counterparts earn over a lifetime. The pay gap between white women and black women is the fastest growing income inequality there is, according to a report by the Economic Policy Institute. This gap has grown from 6% in 1979 to 19% today, and it's growing directly alongside greater inequality.

    The main reason to join is this isn't just an esoteric conversation, but a practical one that gives everyone practical ways to make a change, no matter what her or his role is.
  • Employment Law: Top Challenges Facing the Lodging Industry Today
    Employment Law: Top Challenges Facing the Lodging Industry Today Jennifer Church, HBI President | Andria Ryan, Attorney, Fisher & Phillips, LLP Recorded: Aug 2 2018 59 mins
    In this session you will learn how to comply with new DOL requirements for tip pools, requirements to accommodate employees’ religious beliefs, disabilities and pregnancy-related limitations, and how to handle transitioning and transgender employees. We will cover the latest trends in local and state laws as related to criminal background checks, sick leave, scheduling, and mandates for housekeeping employees. We will have a timely discussion about how to prevent and respond to harassment and how to avoid becoming the next #MeToo employer.
  • The Business and Entrepreneurship of Wellness
    The Business and Entrepreneurship of Wellness Jennifer Riggins Recorded: Jul 25 2018 63 mins
    The Wellness Industry is set to be the next trillion-dollar industry. Yet it remains a rare sector that isn’t just dominated by corporations, but is filled with solo practitioners, freelancers, and small businesses. Interested in following your passion in the wellness space? Want to learn how to take a creative idea and turn it into a successful business? Well grab yourself a cuppa and join this conversation on the business side of wellness.

    We're talking to women on the ground trying to find work-life balance -- and spread it to others -- while making a profit by pursuing careers in the wellness industries. This episode's guests include:
    - Melody Coleman - Personal Trainer and Online Coach helping professionals to improve their health alongside their strength and fitness reflecting their values and life goals.
    - Dr. Heather McKee - Dr Heather McKee is the UK’s leading lifestyle behaviour change specialist, lecturer, speaker, consultant, habit coach and founder of drheathermckee.co.uk
    - Yuri Tada - Yoga instructor for Pregnancy Yoga, Postnatal Yoga with Babies, general yoga, corporate yoga, small group yoga, private yoga, Food, beverage, health & wellness. Event runner.
    - Jimena Tascon - Family Health & Corporate Wellness - Yoga Teacher focused on improving women’s health, kids wellness and mindfulness for professionals. Steering people’s habits towards finding their own ‘life balance’.

    Whether you're a life coach, a yoga instructor, a nutrition expert or a different kind of solopreneur, you could benefit from engaging with our discussion!

    During this conversation, we'll talk about the path that led these ladies to wellness small businesses, how to be a generalist versus specialized in a wellness niche, how to build partnerships to grow your business, wellness marketing, and how to more than just make ends meet.
  • How to use AI to find the right talent faster
    How to use AI to find the right talent faster John Jersin, Head of Product, LinkedIn Talent Solutions Recorded: Jul 24 2018 61 mins
    Unemployment is at a record low, which is great for the economy, but tough on recruiters, now that hiring has become a seller’s market. But new AI-powered solutions for virtually every part of your recruitment funnel can give you the advantage you need in a tight market, and even improve your bottom line: Companies leveraging AI in their hiring initiatives are seeing an increase of 18 percent in their revenue and a 30 percent boost in profit.

    And with over 62 percent of companies expected to be using AI to find and hire the best talent by the end of this year, getting on board the AI train has become an imperative — if you want to stay competitive.

    Join execs from Adecco, LinkedIn, and Trivago to learn how how AI is revolutionizing their ability to resource high-quality talent, and how your company can do the same, in this VB Live event!

    Register here for free.

    In this webinar you'll learn:
    * How to find the right talent faster, using data-driven AI
    * The best tools to find quality candidates who progress to face-to-face interviews
    * How to assess and measure existing talent to become smarter about avoiding bad hires
    * How to engage and grow current employees to decrease the costs of high turnover
    * Whether your recruitment and retention efforts are "AI-ready"

    Speakers:
    * Angie College, Vice President of Operations for Adecco USA
    * John Jersin, Head of Product, LinkedIn Talent Solutions
    * Maribel Lopez, Founder, Lopez Research & Data For Betterment
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Mya Systems
  • How to Conquer the New World of Voice Search & Other Marketing Musts
    How to Conquer the New World of Voice Search & Other Marketing Musts Rieva Lesonsky Recorded: Jul 18 2018 61 mins
    Just when you think you’ve mastered SEO, along comes a new way to search for businesses like yours—and consumers are embracing it. Voice search is still in the early stages, but its growth means some big changes for your business website, social media and other online marketing content. And this is just one of many shifts taking place in the way small businesses market their goods and services. What are the best ways for you to find—and reach the right prospects—and how do they find you? What are the latest marketing challenges—and solutions? How do you keep up? You’ll learn all that and more in this webinar with small business expert Rieva Lesonsky. 
  • How AI is changing the customer retention game
    How AI is changing the customer retention game Kara Dake, VP Growth & Partnerships, Clevertap Recorded: Jul 11 2018 61 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event!

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The evolving trends in marketing automation and omnichannel marketing

    Speakers:
    * Kara Dake, VP Growth & Partnerships, Clevertap
    * Aditi Mohanty, Digital Marketing Manager, Vodafone
    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by Clevertap
  • The Future of the Business Coach and the Agile World
    The Future of the Business Coach and the Agile World Jennifer Riggins Recorded: Jul 11 2018 62 mins
    What exactly is a business coach? An agile coach? How do you build a career as a coach? What are the hurdles facing the coaching world as agile turns from software niche to taking over the business world? Grab a cuppa and join this conversation (or watch the recording later) as our agile and coaching influencers try to answer these questions and more (and yours!)

    Meet our Agile Mavens: Andrea Carbert manages complex, regulated healthcare projects in an agile way; Andrea Darabos is an agile coach at HSBC as well as a leadership coach; Deborah Preus is a certified life coach, helping change leaders find more join and impact through phone coaching; Portia Tung is an executive and personal Coach, agile coach and play researcher; Nikoletta Tatár is a Certified Scrum Professional, agile coach and Scrum Master; and Marjan Venema is a coach, an agile advocate, storyteller, developer and designer.

    Who should join? Anyone interested in making a career in coaching or anyone who is involved in a company considering or going through an agile transformation. Questions welcome!
  • Steps to a compliant supply chain
    Steps to a compliant supply chain Hemanth Setty, Global Supply Product Leader, Dun & Bradstreet Recorded: Jul 5 2018 56 mins
    Global supply chains are becoming ever more complex. And with increased complexity comes increased risk, from changing sanctions to human trafficking, cyber security to sustainability.

    This SM Insider webinar with Dun & Bradstreet will explore the risks inherent in global supply chains, and set out a clear and practical framework for overcoming them.
  • How to Design the Career You Love
    How to Design the Career You Love Jennifer Riggins Recorded: Jun 27 2018 64 mins
    We all want to say “I love my job!” but it’s not a magic wish. Job satisfaction is something you have to design into your daily life, from your work choices to your profile to your networks. This episode we sit down for a cup and conversation with Mia Sherman from the popular Escape the City (https://www.escapethecity.org/) job transformation coaching in London and New York, and two women who have successfully redesigned happiness at work.

    This episode we'll learn the stories and ask questions of two fabulous female entrepreneurs: Vix Anderton, talking about her journey from an Royal Air Force intelligence officer to building a portfolio career and her own company The Practical Balance (thepracticalbalance.com), a platform to promote the wellbeing and mental health of founders; and Luzana Costa, talking about her purposeful pivot from the oil and gas industry to working with a couple of social enterprises in Angola and a crowdfunding company for social enterprises here in London, and working full time with tech startups -- plus check out her inspiring blog: A Woman about the World (https://medium.com/woman-about-the-world) Both women are heavily dedicated to empowering diversity.

    Get ready to ask your own questions and learn from those that have been there, done that in designing careers they truly love!

    Women and men alike are welcome to listen in (live or sign up now for link to recording later) to learn and ask our WIT women at work experts for advice!
  • Global Supply Chain Risk Report: Insights and Findings from Q1 2018
    Global Supply Chain Risk Report: Insights and Findings from Q1 2018 Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management Recorded: Jun 26 2018 20 mins
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q1 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q1 2018 report, published in June 2018. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q1 2018
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter
  • Defining your Purpose: The Difference Between a Meaningful Life & a Happy Life
    Defining your Purpose: The Difference Between a Meaningful Life & a Happy Life Tara Bradford, Social Scientist and Expert in Personal Change Management Oct 17 2018 5:00 pm UTC 60 mins
    In this workshop you will learn:
    The 4 key components of a meaningful life
    The most common fears that hold us back from feeling fulfilled
    How to get out of your own way
    How to set goals that help you move forward towards the life you desire

    Bio:
    Tara Rae Bradford is a Personal Change Management Expert, Social Scientist, Success Coach and Keynote Speaker. Tara’s International Coaching Practice focuses on helping individuals feel more understood in their personal and professional relationships. She is also the Creator of Imposter to Influencer, a program that helps small business owners become their own publicists by learning how to build meaningful relationships with the media. She incorporates her background in cognitive neuroscience, biochemistry, positive psychology principles, neurolinguistics, hypnotherapy, and emotional intelligence into her work. She has been featured in Forbes, HuffPost, Thrive Global, Bustle and more! For more information please visit: www.tararaebradford.com
  • How to Get High-Paying Customers and Clients
    How to Get High-Paying Customers and Clients Steve Strauss Oct 17 2018 6:00 pm UTC 90 mins
    Why work for low-paying clients when, for the same amount of work, you can have high-paying clients? Benefits include working less for more money, better branding, and the ability to charge more. In this lively and informative webinar, USA TODAY’s small business columnist Steve Strauss will show you half a dozen ways to find bigger, better and higher-paying clients and customers.  Additionally, you will learn how to:
    - Pitch to these high-paying clients
    - Convince them to say yes
    - Leverage them into even more high-paying clients
  • Her View on Finding Funding
    Her View on Finding Funding Jessica Gulick, CEO of Katzcy & Gail Ball, Managing Partner of Chestnut Street Ventures Oct 18 2018 9:00 pm UTC 30 mins
    As a woman entrepreneur, you know firsthand how challenging it can be to get venture funding. Finding the right investors and other sources of capital to get your idea off the ground can be difficult. There are ways to get the funding you need to get your business moving! Please join Jessica Gulick, Owner of Katzcy Consulting, and Gail Ball, Managing Partner of Chestnut Street Ventures, as they share how to navigate the funding challenge and match investors to the needs of your growing technology firm. This 30-minute webinar gives you keen insight and tactics to gain capital, increase funding success and launch your business.
  • Women In Cloud: The Shared Experience of Female Tech Entrepreneurship
    Women In Cloud: The Shared Experience of Female Tech Entrepreneurship Jacquie Touma, Chaitra Vedullapalli, Terri Stephan Oct 30 2018 7:00 pm UTC 60 mins
    We live in a truly amazing time. Technology is changing almost every aspect of our lives at breathtaking speed. Advances in medicine, education, communication, and productivity have increased life expectancy around the globe and lifted hundreds of millions of people out of poverty.

    The ability to connect to people and information instantly is so commonplace that many take it for granted and now, we’ve arrived at the beginning of an era of even more profound transformation, all centered on the cloud. We’re excited to bring more opportunities through cloud computing to address issues in healthcare, the environment, cybersecurity, and underserved communities. And we’ve seen the incredible good that can come from the cloud, but with it also come challenges. For women in technology, there are increased challenges in a cloud-based world.

    Women in Cloud initiative is designed to empower female tech entrepreneurs by providing Access, Acceleration, and Actions so women entrepreneurs can take Actions every day to achieve their business goals!

    In this webinar, we will share experiences and tips for female tech entrepreneurs in building their cloud B2B with enterprise companies in a simple and predictable way. This is going to be a panel discussion with great conversation with female tech entrepreneurs in driving customer traction.

    Also, learn how you can participate in the next cohort of women in cloud accelerator to build your business with enterprise brands!
  • Why Smart Women are Crowdfunding
    Why Smart Women are Crowdfunding Sarah Sommers, Co-Founder and Marketing Director at iFundWomen and Olivia Owens, Marketing Manager at iFundWomen Oct 31 2018 5:00 pm UTC 60 mins
    Join the iFundWomen Coaching Staff for this crowdfunding deep-dive, where you will learn:
    1. What exactly rewards-based crowdfunding is
    2. If you, and your product or service are right for crowdfunding
    3. How to plan a successful campaign
    A successful crowdfunding campaign not only gives you the cash to move your business forward, it also gives you the confidence to get to the next level in your funding journey.
  • The Future of Fintech is Female
    The Future of Fintech is Female Jennifer Riggins Nov 7 2018 6:00 pm UTC 60 mins
    We will have a rousing discussion of the future of fintech from women already driving that future. We will discuss hot topics (of course over tea) such as the payments industry, cryptocurrency, fintech jobs and more!


    Maya Middlemiss, the managing director of BlockSparks OÜ, and specialises in effective marketing communications for the blockchain and fintech space. Effective storytelling has never been more critical, in this complex and fragmented world, and helping brands and consumers connect and understand each other is her passion.

    Anna Tsyupko, one of Wired's Power Payments 10 and CEO and co-founder of Paybase. She has a passion for payments and the opportunities that eMoney infrastructure can offer businesses that require more than a simple payment gateway. Her goal is to ensure all businesses have the freedom to build what they want to build by offering a truly flexible payment solution.

    Susie West, founder & CEO of sharedserviceslink, a community for shared services leaders, offering thought leadership for those driving the future of the financial market.
  • How to turn customer experience into customer trust
    How to turn customer experience into customer trust Louise Thorpe, Chief Privacy Officer, American Express Nov 13 2018 6:00 pm UTC 60 mins
    Forrester found that only 11 percent of companies are able to deliver a customer experience (CX) that sets them apart from their competition. Without a CX that elevates the brand, companies are at risk of being left behind while customers choose to spend their purchase dollars or business investments elsewhere.

    There are four key ways to ensure that your CX is flawless and your market share keeps growing. It starts from the inside out, with a unified vision of CX; a strategy to solve problems fast while offering self-help; continuous, ongoing iteration and improvement of best practices, and a consistent, personalized experience in every way.

    To learn more about why CX has to be the core of your company and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!

    Register here for free.

    Webinar attendees will learn:
    * How to build trust with increasingly savvy consumers
    * Why brand reputation is your most important calling card -- and how to protect it
    * The key qualities customers look for in a trusted brand
    * The secrets of the modern customer-focused organization

    Speakers:
    * Louise Thorpe, Chief Privacy Officer, American Express
    * Andrew Leede, Product Owner, Blinker
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Docusign
  • Top 10 Small Business Growth Tactics for 2019
    Top 10 Small Business Growth Tactics for 2019 Willie Pena Nov 14 2018 7:00 pm UTC 90 mins
    Even if you can’t outspend your biggest competitors in 2019, you can certainly outsmart them. Digital marketing expert Willie Pena will show you how to trounce your competitors and he will provide other powerful tactics to supercharge your business growth. You don’t need a huge budget, just the willingness to scrutinize your marketing habits and try out new approaches. Key takeaways include:

    * How to leverage your biggest competitors to find new customers of your own
    * An email tactic to increase your open rate by five- to tenfold
    * A simple homepage design element to boost credibility and prestige
    * How to get free publicity and brand yourself as a trusted expert 
    * Tips to make your marketing more viral and rise to the top of Google search results
    * Social media influencer tricks for increased engagement and sales
  • Neurodiversity: What is it and how can you cultivate it at your organization?
    Neurodiversity: What is it and how can you cultivate it at your organization? Jennifer Riggins Nov 28 2018 6:00 pm UTC 60 mins
    Neurodiversity is often associated with the autism spectrum but can include an array of conditions affecting the mind and brain. 70 to 90% of these individuals are unemployed or underemployed, yet they can bring a lot of value to an organization, including skill sets in high demand by employers.

    Overall, a neurodiversity program at an organization is dedicated to embracing diversity of thought process and background as a way to lead to a more successful and innovative company. Companies like SAP, Google, Salesforce, HP, Ford, JP Morgan, and Microsoft have already reformed their human resources processes in order to recruit neurodiverse talent. Would your organization benefit from becoming more welcoming of neurodiversity? What does that sort of initiative look like?

    This week's episode is for anyone who works with or could be hiring someone with neurodiversity and who is interested in finding ways to hire, onboard and support those with cognitive differences.

    This week's cuppa we sit down with those that work in and with neurodiversity to learn from their experiences to figure out ways to enrich our workforce. This episode of WIT: Women in Touch comes after many questions about this topic that we couldn't get to during our most popular episode on diversity and pay gaps, and fits in with recurring themes like designing the career you love, mentoring, and flexible work. So bring your cup of something and your questions and join these wonderful women!
  • Social Media Efficiency: Get Better Results Faster
    Social Media Efficiency: Get Better Results Faster Krista Neher, Boot Camp Digital Dec 12 2018 7:00 pm UTC 90 mins
    Most businesses use social media, but it can be overwhelming if you’re running a small business. Social media can become a huge time-suck yet still not give you the results that you want. In this session you’ll learn how to be smart about social media so you can maximize the results while minimizing your efforts. Learn the best ways to automate social media and smart ways to use tools available to get the best results for your time investment. Krista will teach participants how to:

    Avoid the social media time-suck
    Prioritize your efforts
    Create a strategy for how to spend your time to maximize results
    Use automation to drive your social media
    Build a workflow to manage social media effectively
    Identify top tools to use to get more out of social media
    Optimize visuals to create an impact