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Small Business

  • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Marissa Tarleton, CMO, RetailMeNot Jul 28 2016 5:00 pm UTC 60 mins
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting) and virality initiatives to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers
    * Marissa Tarleton, CMO, RetailMeNot
    * Gilad Rotem, Co-Founder and COO, CUPS
    * Wendy Schuchart, Moderator, VentureBeat


    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!
  • Top 3 Tactics to Master Fleet Maintenance Top 3 Tactics to Master Fleet Maintenance Brian Madden, Fleet Management Expert at Verizon Networkfleet Jul 28 2016 6:00 pm UTC 30 mins
    Fleet maintenance can be expensive and time-consuming. With more than 30 years of technology experience, fleet management expert Brian Madden will explain how a fleet management product can help you take a more proactive, preventive approach to maintenance and improve your fleet operations. Join Networkfleet’s live webinar, “Top 3 Tactics to Master Fleet Maintenance,” on July 28, 2016.
  • How to Leverage Online Reviews to Boost Sales How to Leverage Online Reviews to Boost Sales Trevor Sumner Jul 28 2016 6:00 pm UTC 60 mins
    Do you worry about the impact of negative online reviews on your small business? Attend this webinar to stop worrying and start using the power of online reviews to boost your business. You will learn how to track reviews, respond to negative ones and how to encourage positive feedback from happy customers.

    *This webinar is sponsored by LocalVox
  • Social Media Marketing: Turning "Likes" into Dollars Social Media Marketing: Turning "Likes" into Dollars Sara Oberst Aug 9 2016 6:00 pm UTC 30 mins
    Struggling with social media marketing? It can be overwhelming for the busy small business owner. But social media is a great way to connect with customers and keep them coming back.This webinar will cover five effective strategies that are easy to implement with limited time and a small budget.

    In this webinar, you will learn how to:
    •Pick the right social media platforms
    •Use customer reviews to your advantage
    •Streamline your social media marketing
    •Evaluate what’s working … and what’s not
    •Post content that customers love
  • Mobile User 30 min series 4 of 6:  Understanding monetization Mobile User 30 min series 4 of 6: Understanding monetization Eyal Grundstein, VP Growth & User Acquisition, Game Show Network Aug 11 2016 7:30 pm UTC 30 mins
    Monetizing the mobile user is becoming more complex these days, especially as monetization expectations are higher as time goes on.

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Eyal Grundstein, VP Growth & User Acquisition, Game Show Network
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • From boring to BOOM! How to write B2B content that packs a punch From boring to BOOM! How to write B2B content that packs a punch Chelsea Reay, Head of Content at Fieldworks Aug 17 2016 10:00 am UTC 45 mins
    Who says professional has to equal dull? Loosen your ties or kick off your heels – B2B content is about to get exciting!

    In exchange for just 45 minutes of your time, Chelsea Reay, Head of Content at Fieldworks, will completely reinvigorate your attitude to writing for a business audience.

    Join her to learn why B2B writing requires even greater creativity than consumer content, and why getting the tone right is the secret to a successful campaign. Plus, she’ll be busting some industry myths along the way, to leave you a more inspired B2B content marketer.
  • How to market for Google (and therefore your customers) How to market for Google (and therefore your customers) Jennifer Riggins, Marketing Consultant Aug 17 2016 2:00 pm UTC 45 mins
    Time and again I hear from so-called captains of their industries what they want to say about their products and services. As thought leaders, they use jargon and insider terms to sound like experts, but when you're doing that for website, that's ridiculous. If you want new customers to find you, you need to write for what they are asking Google. I would recommend signing up for Google AdWords before because this will be a hands-on demo of how to use Google Keyword Planner as the backbone of your online content marketing strategy, that will provide you with SEO success even if you never spend a buck on AdWords.

    Workshop will include:
    - basic explanation of What is SEO
    - how to use the free Google Keyword Planner
    - how to choose the low-hanging fruit keywords (low competition, higher volume)
    - how to then apply those keywords, choosing 1-2 for across your entire website and then the rest for specific themed landing pages
    - how H1, H2 headers, bullets, bolding, etc work
    - backlink strategy - don't send all the juice to your homepage!
  • 6 Powerful Marketing Ideas for B2B Companies 6 Powerful Marketing Ideas for B2B Companies Catrinel Bartolomeu Aug 17 2016 4:30 pm UTC 30 mins
    It's official: it's 2016 and Content Marketing is here to stay, especially for B2B brands. From startups to international corporations, from the most well-known brands like Coca-Cola's blog "Unbottled" to niche companies looking to reach (and teach) new audiences, executives are turning to content. But not just any content will do; readers are more discerning than ever, and only content that provides value to the people you want to reach will get the job done.

    But how do you provide content that really adds value to your customers? Catrinel Bartolomeu, Head of Content at Oz Content, shares six of her favorite content marketing ideas for B2B marketers. These ideas will help you stand out from your competition, improve your SEO rankings, and attract new clients. Want even more insight? Catrinel will answer audience questions live-- all you have to do is tune in and ask.
  • Content Marketing: How Blogging Offers Actual ROI Content Marketing: How Blogging Offers Actual ROI Suzanne Baran, Content Strategist, Capital Group Aug 17 2016 6:00 pm UTC 60 mins
    Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:

    - Why content is at the forefront of digital strategy
    - How to evangelize the importance of content marketing for your brand, product, service, or sector
    - Tips and tricks of the trade
    - Making a case for content marketing resources and measuring your efforts
  • The true power of B2B Content Marketing (showcase from Exact Software) The true power of B2B Content Marketing (showcase from Exact Software) Werner van Ekkendonk, CEO EURObizz BV and Mark Appel, Global Marketing Director Exact Software Aug 18 2016 1:30 pm UTC 60 mins
    In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.

    We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.

    Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
    His informal way of speaking and his seniority will definitely inspire you.

    In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.

    Recommanded websites:
    EURObizz: www.eurobizz.eu
    BrightTALK: www.brighttalk.com
    LinkedIn profile Mark Appel: www.linkedin.com/in/markappel
  • Content considerations for the IT industry Content considerations for the IT industry Olivier Choron, CEO and Founder of purechannelapps Aug 18 2016 3:00 pm UTC 45 mins
    So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here we will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
  • What a marketer couldn’t tell you about email marketing What a marketer couldn’t tell you about email marketing Ben Rothke, Senior eGRC Consultant, Nettitude Group Aug 18 2016 4:00 pm UTC 45 mins
    As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.

    In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
  • How to build a thriving games community How to build a thriving games community Mathieu Nouzareth, CEO of FreshPlanet Aug 18 2016 5:00 pm UTC 60 mins
    Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups.

    Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach.

    Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to:

    * Understand the aspects of gaming platforms that can help a community succeed
    * Define and refine the elements of community success
    * Turn opportunities into actionable insights
    * Utilize Google to harness unique insights and tools to maximize community performance.

    Speakers:

    * Mathieu Nouzareth, CEO of FreshPlanet
    * Wright Bagwell, CEO of OutPost Games
    * Sissie Hsiao, Director of Product Management, Mobile Apps, Google
    * Dean Takahashi, Lead Writer, GamesBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free executive session.

    Sponsored by Google
  • Corporate Culture Shapes B2B Content Marketing Corporate Culture Shapes B2B Content Marketing Greta Paa-Kerner, Course Director, CIM Aug 23 2016 3:00 pm UTC 60 mins
    B2B Content Marketing is one of the most popular B2B marketing approaches over the last few years. However, implementing a content marketing program doesn't always guarantee success. This webinar highlights the many facets of B2B content marketing and looks at the key success factors for a healthy and effective program.

    In this webinar, Greta Paa-Kerner of Ganduxer will cover the following topics:

    - What is B2B Content Marketing
    - Why is it important
    - Personas & Customer Journeys
    - Seeding Content
    - Measuring Success
    - Resources Needed
    - Key Success Factors
  • The Influencer Marketing Manifesto The Influencer Marketing Manifesto Brian Solis, Principal Analyst, Altimeter Group Aug 23 2016 5:00 pm UTC 60 mins
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • Creating Truly Personalized Apps with Transaction Data Insights Creating Truly Personalized Apps with Transaction Data Insights Evan Schuman, Moderator, VentureBeat Aug 24 2016 5:00 pm UTC 60 mins
    Rapidly evolving trends among digital financial services are driving fintech developers to create much more personalized customer experiences within their applications. By harnessing the power of consumer transaction data, these industry innovators can enhance customer engagement and drive more targeted cross-sell and upsell revenue opportunities.

    Analyzing consumers’ financial data is quickly becoming the future of online banking and those in the fintech community that can leverage this information quickly and effectively will have the edge and be able to deliver the personalized services necessary to attract and retain the next generation of banking customers.

    Join us on August 24 to hear from a panel of industry experts as we discuss the evolution of consumer transaction data analytics and how to leverage it to create a more contextualized and personalized user experience.

    We’ll discuss:
    * The increasing demand for fintech apps to create an individualized digital banking experience
    * The rapid advancement of gathering and analyzing consumer transactional data
    * How fintech developers can leverage contextual data to improve customer products

    Speakers include:

    * Alex Cram, Co-Founder and Chief Technology Officer, Track Technologies
    * Robin Verderosa, Senior Product Manager, Envestnet | Yodlee
    * Jim Del Favero, Chief Product Officer at Personal Capital
    * Mani Fazeli, VP of Product, Wave
    * Evan Schuman, Moderator, VentureBeat

    Register for this free event today!

    Sponsored by: Yodlee
  • How Shrewd Small Businesses Catch Customers via Social Media How Shrewd Small Businesses Catch Customers via Social Media Suzanne Delzio Aug 24 2016 6:00 pm UTC 75 mins
    Owner of Informed Web Content and writer for Social Media Examiner, Suzanne Delzio helps small businesses determine which social media their customers use, why prospects are there and how to deliver the content that not only impresses them, but prompts them to take the next step in the buying cycle. Because social media marketing’s potential has been hyped to the point of nausea over the past five years, business owners must understand the most cost- and time-effective methods for leveraging it. Delzio delivers clear, actionable steps to connect sellers with buyers in a pressure-free way.
  • 5 Things You Should Know About Social Enterprise 5 Things You Should Know About Social Enterprise Neetal Parekh Aug 25 2016 6:00 pm UTC 60 mins
    Learn how your small business can make positive change while still turning a profit in this educational presentation. Guest expert Neetal Parekh of Innov8social will cover five things every business owner should know about social enterprise, including legal structures, business models and funding opportunities.
  • Masters of Mobile Data: Maximizing the Lifetime Value of App Users Masters of Mobile Data: Maximizing the Lifetime Value of App Users Aaron Price, SVP of Marketing, Expedia Aug 30 2016 5:00 pm UTC 60 mins
    Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.

    A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.

    Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:

    * Use the right technology to maximize LTV of app users
    * Optimize each user engagement to avoid app abandonment and churn
    * Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers include:
    * Aaron Price, SVP of Marketing, Expedia
    * Rob Willey, VP of Marketing, TaskRabbit
    * Rachael Brownell, Moderator, VentureBeat

    Register today for this free executive session!

    Sponsored by: mParticle
  • Planning a Video Marketing Campaign: What to Expect and Where to Begin Planning a Video Marketing Campaign: What to Expect and Where to Begin Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House Sep 14 2016 4:00 pm UTC 60 mins
    Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
  • Know Your Worth: How to Define and Build Value with Your Personal Brand Know Your Worth: How to Define and Build Value with Your Personal Brand Carmen Rita Wong Sep 28 2016 6:00 pm UTC 75 mins
    It's a crowded marketplace for the many small business owners who realize that their brand is their business. How do you define your worth? How much does it reflect your work and products as well as your experience, relationships, network and exposure? This webinar explores each of these factors as well as addresses the role of confidence and fear in asking for what you're worth.
  • Is there an ideal partner portal? Is there an ideal partner portal? Cath Hackett, VP of Channel and Marketing at Becrypt and Gary Morris, CEO / Founder at Successful Channels Inc. Oct 6 2016 3:00 pm UTC 30 mins
    Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Interviews with vendors such as Cath Hackett, VP of Channel and Marketing at Becrypt and their partners to determine what their partners want to receive, and what they are actually getting. Let’s examine together how different these really are.
  • George Kinder on Developing a Mindfulness Practice: Part 2 George Kinder on Developing a Mindfulness Practice: Part 2 George Kinder Oct 12 2016 5:00 pm UTC 60 mins
    Spend an hour with George Kinder as he leads a group meditation and discusses how to continue developing a mindfulness practice for yourself. There will be time for Q&A and discussion.

    Can’t Miss Takeaways -

    - You will:Learn the daily practice of Mindfulness and how it delivers practical benefits.
    - Have access to an audio guide to a daily Mindfulness practice.
    - Receive a free on-line copy of George Kinder’s book, Transforming Suffering into Wisdom: Mindfulness and The Art of Inner Listening.
  • Entrepreneurship 101: Creating A Business From Idea To Launch Entrepreneurship 101: Creating A Business From Idea To Launch Alexandra Wilkis Wilson Oct 19 2016 6:00 pm UTC 75 mins
    It is no secret that most startups fail — how can you prime your start-up for success from the get-go? It's about creating an entrepreneurial culture and results-oriented working environment that attracts the best talent in the business. It's also about taking a disruptive idea and turning it into a viable business, employing entrepreneurial thought along the way. In this webinar, Alexandra shares tips on how to start, grow and scale a successful business.
  • The ultimate answer for effective Lead Generation & Management The ultimate answer for effective Lead Generation & Management Werner van Ekkendonk, CEO EURObizz Group and Scot Otte, Director of Marketing EMEA at Brooks Running Oct 20 2016 1:30 pm UTC 60 mins
    The heartbeat of marketing is lead generation. It means growth for a company, it means filling the pipeline for Sales, it means authentically convincing potential customers about the delivery of your added value to their business or tho their lives. According to Marketo marketing departments in most companies are increasingly responsible for leading and shepherding their customers journeys. So what's your story?

    Keynote speaker:
    Scott Otte, Director of Marketing EMEA at Brooks Running

    Profile Scott Otte:
    Scott is a highly experienced marketing expert with close to 20 years of experience in building creative business, brand and marketing solutions in international environments for brands & organizations in sports, leisure, fashion and entertainment.

    Talking about Lead Generation & Management, If you have the ultimate answer to the perfect attraction and handling of leads, please let us know. That sounds like a simple question, but quite some companies are struggling to give us the ultimate answer. Maybe it's because they have no proven process and strategy and maybe because there isn't such a thing as the one-size-fits-all ultimate strategy.

    Where Lead Generation & Management in the past century was probably picking names in the phone book, now we are talking about a cooperation between sales and marketing, automation, lead generation and nurturing, analytics, marketing leads, sales leads, making new customers and build a relation with them.

    In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Lead Generation & Management and the 2016 trends on this area. Scott Otte is accompanied by his colleague Niek Oostvogels, Digital Marketing Manager.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com