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Small Business

  • Scaling Customer Service With the Help of AI
    Scaling Customer Service With the Help of AI
    Jillian Zatta (VP of Customer Success, Reply.ai), Taylor Lowe (Product Manager, Kustomer) Recorded: Feb 25 2020 30 mins
    The modern day customer has changed drastically over the past decade. They demand seamless and instantaneous communication across any channel, at any time. In fact, according to a recent Kustomer survey, 77% of customers expect their problem to be solved immediately upon contacting customer service.

    Just as it has become easier for customers to get in touch with companies across an array of channels, it is also becoming more difficult for companies to understand and speak directly to the specific needs of their customers, at scale. Join Jillian Zatta, Head Of Business Development & Customer Success at Reply.ai and Taylor Lowe, Product Manager at Kustomer Product team along with Chad Horenfeldt, Director of Customer Success as we explore how artificial intelligence (AI) can help companies meet customer demands and deliver superior service, without overwhelming agents. After viewing this webinar you will:

    - Learn how AI can be used to scale customer service
    - Identify the right channel-specific strategies for automation
    - Understand the requirements for a successful AI-powered use case
    - Learn about the metrics most affected by automation
    - Gain clarity on how to develop AI program that supports your agents and delights your customers
  • Open Source vs Custom: Choosing the Best AppDev Approach
    Open Source vs Custom: Choosing the Best AppDev Approach
    Wesley Todd, CEO and co-founder, Caseglide and Ashok Yarlagadda, CIO, System Soft Technologies Recorded: Feb 25 2020 52 mins
    With the growing popularity of Open Source, many app developers face the question of whether to go that route or build with custom code. There are pros and cons to each. So how do you decide? And how does the fluid nature of digital transformation impact the decision?

    In this webinar, the co-founder and CEO of Caseglide, an insurance case management software company, describes his company’s journey in making this choice, the challenges faced, the approach employed for evaluating each, and the basis for the decision. He’ll also describe how things turned out from a technical and business perspective.

    Attend this webinar and learn:
    - Key factors that go into making this choice
    - How to decide which is best for you
    - How to evaluate alternative approaches
    - Important considerations in implementation and maintenance
    - Potential pitfalls to consider


    Wesley Todd, CEO and co-founder, Caseglide
    Ashok Yarlagadda, CIO, System Soft Technologies
  • Unlock Your Inner Leader: Reveal and Redesign Your Power to Lead
    Unlock Your Inner Leader: Reveal and Redesign Your Power to Lead
    Debra Kunz, Founder and Executive Coach, Center for Deliberate Growth® Recorded: Feb 19 2020 60 mins
    Decide today to unlock the leader within you. You’re already smart, savvy, and strong. Now you want to become more effective, and make it easier to create results for yourself and for the business.

    Whether you are a seasoned executive, entrepreneur, evolving leader, or business owner, understanding what creates your leadership power gives you the tools to achieve what you want the most. Use these insights to manage your simultaneous business challenges, competing priorities, limited time, and endless decisions.

    Learn to lead-easier™ as Debra Kunz, Executive Coach and Founder of the Center for Deliberate Growth®, reveals the crucial decisions that create intentional growth. See those decisions in action as she shares case studies from her years of empowering leaders and advancing companies forward.

    What You Will Learn:
    • The #1 decision that optimizes how you spend your time.
    • How to manage the obstacles that interfere with your growth, and derail business results.
    • Recalibrate how you use your energy, and what to give your mental time and focus to.
    • The most critical question that creates productive breakthroughs.
    • What you must do first.

    ©Copyright 2020 Center for Deliberate Growth®. All rights reserved.
  • How Can Technology Help to Maximize Data?
    How Can Technology Help to Maximize Data?
    Payal Jain, MD & Chair of Women in Data UK and Anthony Scriffignano, SVP & Chief Data Scientist, Dun & Bradstreet Recorded: Feb 18 2020 2 mins
    Technology is a huge opportunity for the data industry but how do we keep human input? Payal Jain, MD & Chair of Women in Data UK and Anthony Scriffignano, SVP & Chief Data Scientist, Dun & Bradstreet, answer this question.
  • How to Drive More Traffic from Search and Review Sites
    How to Drive More Traffic from Search and Review Sites
    Dana Albert Recorded: Feb 13 2020 57 mins
    Dana Albert of Yahoo Small Business will share secrets on how to stand out online and update your business information across search engines, social networks, maps and more from one dashboard and how to enhance your listing to attract new customers the moment they search.  We all know how damaging bad reviews can be to a business - he will share the best tools to track and enhance your online reputation on review sites. He will also show you actionable reports on how visitors interact with your listings by tracking everything from profile views to calls and get competitive insights.
  • Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect?
    Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect?
    Janice Dru, Cambridge Innovation Center | Ray Renna, IVI RMA GLOBAL | Christie Post, Hypergiant Recorded: Feb 12 2020 43 mins
    Social media, data analytics and artificial intelligence are all changing how marketers are connecting with their customers—are you ready for the revolution? This panel will explore the ways in which new technology is forcing marketing teams to rethink their practices, spanning everything from building the brand to developing new campaigns. Join us for a lively discussion that will help you drive your organization into the next decade.

    Join the Conversation to Learn:

    - How does social media affect brand/campaigns/engagement?
    - How are AI and analytics impacting campaigns?
    - What role does personalization play, and how can I make it happen?
    - What compliance requirements do I need to worry about?
    - How are internal relationships and networks affecting the marketing team?

    Moderated by Melanie Turek, VP Research and Fellow - Connected Work, Frost & Sullivan

    Janice Dru, Senior Marketing Director, Cambridge Innovation Center
    Christie Post, Marketing Director, Hypergiant
    Ray Renna, US Marketing Director, IVI RMA GLOBAL
  • The 7 Habits of Highly Effective Demand Gen Marketers
    The 7 Habits of Highly Effective Demand Gen Marketers
    Mary McCoy, Demand Gen Marketing Manager, Klaviyo Recorded: Feb 12 2020 46 mins
    Every demand gen marketer knows how complex the marketing mix has become—every day you get a LI message, cold email, or ABM outreach about how X new tool can get you Y% more leads. It’s incredibly exciting, but it poses a challenge. When constrained by time, resources, and budget, how do you grow acquisition meaningfully and scalably?

    During this webinar, I'll share seven tenets I've learned in my experience leading demand generation for two high-growth SaaS companies. Whether you're just starting out or looking to deepen your marketing know-how, you'll discover how to keep yourself grounded with strategies and tactics that drive results.

    Being a successful DTC marketer isn’t about relying on a silver bullet or mastering one paid channel. I'll show you how to think holistically about the sales and marketing funnel, develop a multi-channel approach, and accelerate sales pipeline. Register now!
  • Facebook Ads Made Simple
    Facebook Ads Made Simple
    Andrea Vahl Recorded: Feb 12 2020 62 mins
    Facebook ads are an extremely effective tool to grow your audience and get more leads and sales. But they can feel overwhelming when you are starting out not to mention the fact they keep changing. Plus you can waste your money with the wrong strategy and tactics – and we don’t want that!

    Topics covered:
    What is changing with Facebook
    How to maximize the Boosted Post options on Facebook and Instagram
    What types of ads to run
    How to best target and retarget with a smaller audience
    How to best allocate your budget
  • Marketing’s Digital Divide:  It’s Just Marketing
    Marketing’s Digital Divide: It’s Just Marketing
    Marianne S. Hewitt, Marketing Strategy and Technology Leader, The Growth Strategy Group Recorded: Feb 12 2020 33 mins
    Customers are demanding intelligent omni-channel engagement. Marketers are expecting satisfying and challenging work experiences and rich career opportunities. Businesses require profitable organic growth.

    Read how to achieve all of the above through cross-functional work teams in an integrated marketing ecosystem!
  • Great Campaigns Don’t Chase: Demand Generation Starts with Knowing Your Audience
    Great Campaigns Don’t Chase: Demand Generation Starts with Knowing Your Audience
    Keith Johnstone & Dennis Le, Contrast Digital Marketing Recorded: Feb 12 2020 36 mins
    Simplify your demand generation process by breaking it down and focusing on the components that matter most. Dividing the process into 4 steps, you can create an effective demand generation strategy that will drive interested leads into your sales team's open arms. Rather than chasing potential customers down and selling them on the same value propositions you and all your competitors are using, consider what it will take to make them chase you.

    · Define your audience

    o Maximize the effectiveness of your campaigns by starting with understanding the needs your product satisfies, and who will benefit most

    · Gather insights

    o Consider how and where your audience spends their time to identify what their interests, needs, or parallel pain points they may suffer from are

    · Demonstrate value

    o Create compelling content that attracts them to you and demonstrates value – something that will make your audience say thank you

    · Set the bait

    o Lastly, use your content and leverage targeted marketing channels to drive leads to you


    As General Manager of Contrast Digital, Keith directs all marketing activities and has a track record of successfully growing client revenues and lead volume quarter over quarter. He has had his insights featured in publications like Forbes, Entrepreneur Magazine, Sales and Marketing Magazine, and HubSpot Sales to name a few.

    Specializing In digital demand generation, Dennis has been in the marketing industry for nearly a decade. He has worked on campaigns across industries including software, professional services, and construction, executing campaigns that have helped drive leads in excess of $20M in potential revenue.


    Keith Johnstone, GM, CMO, CDO, Contrast Digital Marketing

    Dennis Le, Digital Demand Generation Manager, Contrast Digital Marketing
  • LinkedIn: your best Demand building tool
    LinkedIn: your best Demand building tool
    Rod Sloane, LinkedIn Champion Recorded: Feb 12 2020 41 mins
    Whether you are in sales and marketing you will be aware of the growth and adoption of LinkedIn. LinkedIn is now the preferred platform of choice for many when it comes to lead generation.

    You may be using the platform for content sharing, advertising or brand awareness. This webinar outlines why you should consider LinkedIn for direct lead generation, too.

    Rod Sloane will be sharing

    Three key insights
    Five key questions

    that you should be asking your sales team to improve their LinkedIn cold prospecting to build your early pipeline activities.
  • B2B Demand Generation Myths DEBUNKED
    B2B Demand Generation Myths DEBUNKED
    Sowmya Moni, Marketing Director, Incture Technologies Recorded: Feb 12 2020 21 mins
    Demand generation is a critical input to the sales process, but with competition on the rise and sophistication in martech stack, B2B demand generation has never been more complex. Fortunately, along with the swell of competition, a whole host of digital marketing tools have arrived as well. This has made generating leads both more complex and if done correctly, more effective. However, myths still continue to plague the whole demand generation process—confusing even the smartest marketers. In this webinar, we’ll look at debunking myths that lead to wastage of effort and money, so you can focus your efforts on your demand generation best practices.

    About Sowmya Moni:

    Sowmya is responsible for driving marketing & communications for Incture’s (www.incture.com) portfolio, globally. She has 20 years of marketing and product management leadership experience launching brand awareness, demand generation and sales enablement programs and campaigns at both start-ups and Fortune 500 companies such as HP and Oracle.

    Sowmya holds an MBA from Management Development Institute, Gurgaon and a B.Com Honours degree from Delhi University, India. She also holds a PMP certificate from PMI.org and a certificate in Digital Marketing from Columbia Business School. She’s an active PMI global volunteer, CMO Council Member, and advocate for Gender Inclusivity in the Workplace.

    About Incture

    Incture® is a digital systems company and we deliver solutions with speed and at scale to address our customers’ complex business challenges. We are one of the largest providers of Digital Applications and Technology Solutions on SAP Cloud Platform and SAP On-Premise Platform. Incture is headquartered in Bangalore, India with offices in NA, SEA and the Middle East. We are currently serving more than 90 customers globally, many of which are on the Fortune 500 list.
  • Why influencer marketing deserves its place in today’s marketing mix
    Why influencer marketing deserves its place in today’s marketing mix
    Jeanette Okwu, Co - Founder & CMO, 1nfluencersmarketing Recorded: Feb 12 2020 33 mins
    The increasing role of digital and big data technologies in advertising has disrupted traditional ad agency business models. As advertisers consider how to confront these new challenges, a myriad of technology platforms can offer a variety of Ad/MarTech solutions.

    Approaches like content marketing, reviews & recommendations, and social or influencer marketing are all considered viable ways to drive impact. But as advertising continues to decline, it’s Influencer marketing ($10BN industry in 2020) that has shown the greatest potential to reverse the trend of ad-fatigue, use of ad-blocker technology, and changing consumer behaviours of the new digital and mobile-only generation.

    Take one look at the media landscape, and the bold new pioneer on the horizon is Influencer Marketing. But while it’s blazing new trails as the newest, boldest player in the advertising scene, it is often grossly misunderstood. Some point to its revolutionary successes. Others criticise its ineffectiveness. Leaving many with the perception that Influencer Marketing is simply a gleaming, glossy riddle wrapped in a mystery inside an enigma. Real observers know the truth: this pioneer has proven to be the only marketing discipline that delivers tangible consistent results for brands. And yet significant knowledge gaps on both the brand and creator sides keep the misconceptions alive.

    Partnering with influencers is already familiar to us, but the market is undergoing constant change: Brands must continually evolve their strategies accordingly. The space is rapidly expanding as influencer types have proliferated and consequently fill every conceivable niche and sub-niche interest.

    Each of these types offers distinct benefits and trade-offs for brands. But how to create a meaningful scalable program that folds into the entire marketing stack?

    Here’s how: with date, insights, and a human touch.
  • What’s next in B2B Marketing: Looking beyond Inbound and ABM
    What’s next in B2B Marketing: Looking beyond Inbound and ABM
    Karthik Nair, Director of Demand Generation, JOOR Recorded: Feb 12 2020 40 mins
    For every B2B marketer who ever wondered 'why should B2C marketers have all the fun?', the 2010’s had all the answers. We got to learn frameworks such as inbound, ABM, conversational marketing, talk triggers and had access to technologies that helped us achieve those goals.

    So, what’s next? Evoking strong emotions among your users/prospects for your product is the future for B2B companies, and the Product Led Growth (PLG) framework, combined with building communities is how you get there. Marketers should look at adopting specific elements of PLG’s framework whether you sell to SMBs, Mid-market or Enterprise businesses. PLG will soon become a basic expectation, like Inbound became a few years ago.

    At the heart of PLG is the approach of giving users the ability to easily experience the product before the paywall and equip them to appreciate the value in the trial period or trial version. While companies have begun finding their stride with successful sales-marketing alignment, the stakes how now increased, the future is going to be about sales-marketing-product alignment.

    Join this session for:

    1. A quick introduction to PLG and how it will take you further along in the journey to higher personalization and higher organizational alignment

    2. An approach to generating demand with traditional approaches, with some creative nuances, as you set yourself up for PLG

    3. Build alignment with technology/product teams to structure data to move to PLG

    4. A guide to building ‘tribes’ by connecting audiences with each other and with your company around theme of the problem you are solving for them

    5. A recommended approach to structuring your team

    6. Metrics you should track to measure performance
  • How The Right Technology Can Level Up Your Customer Service
    How The Right Technology Can Level Up Your Customer Service
    Gabe Larsen (VP of Growth, Kustomer) Recorded: Feb 11 2020 37 mins
    Sixty-six percent of younger consumers believe that the customer is always right. This generation expects more from the brands they choose to engage with, wanting seamless, personalized service on every platform, instantaneously.

    Join Kustomer VP of Growth, Gabe Larsen, to discuss highlights from our newly released buyer’s guide, and understand how technology can enable you to deliver on customers’ growing expectations.

    In this webinar you will learn:

    -What makes a modern day customer service solution
    -What to look for in a customer-centric CS platform
    -How to measure the success of your solution
    -Why it is important to choose the right technology
  • How AI and Automation Are Changing Customer Service as We Know It
    How AI and Automation Are Changing Customer Service as We Know It
    Taylor Lowe (Product Manager, Kustomer) & Gary McGrath (Success Operations Manager, Paddle) Recorded: Feb 5 2020 28 mins
    It’s predicted that the use of AI in customer service will increase by 143% by late 2020. This means that AI is something that can’t be ignored, both on the business and consumer side.

    Taylor Lowe from Kustomer and Gary McGrath from Paddle dive into how AI and automation are changing customer service and what the future of customer service looks like. After watching this webinar, you will learn:

    - The rise and fear of artificial intelligence in the customer service space.
    - How AI and automation are currently being used for customer service.
    - How AI can support building relationships with your customers.
    - How AI is shaping the future of not only customer service but the role of the customer service agent of the future.
  • What to Do When Your Business Operates in Silos
    What to Do When Your Business Operates in Silos
    Deb Calvert Recorded: Feb 3 2020 38 mins
    Not all silos are bad. They serve a purpose, and they provide clarity about roles and responsibilities. But when organizations operate too narrowly in silos, results suffer. Join me for new insights about:

    - How to identify when silos have become a barrier to productivity
    - Why silos may be causing you to lose high potential talent
    - What to do about silos that have become a problem
    - Ways to build cross-functional collaboration

    Don't wait until it's too late. Assess and address your silo situations before they divide your business any more.
  • Enabling Better Customer Service
    Enabling Better Customer Service
    Aarde Cosseboom and Corey Smith Recorded: Jan 30 2020 35 mins
    Not everyone looks forward to calling a contact center. Most people don’t pick up the phone and smile from ear to ear in anticipation for those ‘press 1 for…’ and ‘average wait time is two minutes’ automated messages. Contact centers are complex and often an afterthought for many companies. This is especially apparent for companies that grow quickly and are in the most need of an efficient way to answer customer questions.

    We sat down with Aarde Cosseboom to discuss his latest book, Enable Better Service. Get some tips and tricks from Aarde on how you might turn your contact center into a well-oiled machine that can help you save on the bottom line. From the book, you will find technology strategies, insights on how to select and engage with partners, learn how to recruit and maintain a high level of talent on your team, and more.
  • A Modern Approach to Application Development Driven by Digital Transformation
    A Modern Approach to Application Development Driven by Digital Transformation
    Steve Moritz, Chief Digital Officer; Ashok Yarlagadda, Chief Information Officer Recorded: Jan 28 2020 58 mins
    Application development used to be relatively simple. You built one application to solve one problem that users accessed through one type of interface on one type of device. Requirements, data types, and formats were all pretty static. Development was linear and predictable. Skill sets/expertise of developers and user expectations were well-defined, not too diverse, and stable.

    Today, organizational innovation as fueled by digital transformation has completely changed this model. A tremendous variety of users (internal and external) demand an experience that delivers flexible functionality accessible across a number of interfaces, using a plethora of access pathways (cloud, mobile devices and apps, wearables, digital assistants, browsers). Their needs/expectations are fluid and the applications built must accommodate a much wider spectrum of requirements.

    For organizations to service their customers effectively in this new environment, many are turning outside app dev services to augment their in-house capabilities. These services are turning the traditional model on its head and providing valuable capabilities and capacity to deliver business agility.

    Attend this webinar and learn how to use this innovative model to deliver transformative technology and accelerate innovation.

    - What is appdev outsourcing and what are the characteristics of organizations that should leverage it?
    - What are the typical business benefits of these services?
    - How should an organization get started and determine the optimum service solution and provider?
    - What’s the future for appdev services?

    When: January 28, 2020, 11 am PST
    - Steven Moritz, Chief Digital Officer, System Soft Technologies
    - Ashok Yarlagadda, CIO, System Soft Technologies
  • How the Top E-Commerce Stores are Handling Support
    How the Top E-Commerce Stores are Handling Support
    Julia Luce (Marketing at Simplr) and Andrea Paul (Content Marketing at Kustomer) Recorded: Jan 28 2020 26 mins
    The good, bad, and ugly of online support. Kustomer's partner, Simplr, hired a 3rd party research firm to dig into how the top e-commerce stores are handling support. Tune in to hear who takes the cake and what consumers are expecting from the top retail brands.
  • How Prose Delivers High Value Customer Experiences for Modern Beauty Consumers
    How Prose Delivers High Value Customer Experiences for Modern Beauty Consumers
    Erin Garrity (Director of Customer Service, Prose) & Gabe Larsen (VP of Growth, Kustomer) Recorded: Jan 24 2020 45 mins
    Consumer expectations have shifted when it comes to doing business with beauty brands. What used to be transactional is now personal and conversational. Consumers expect to have a say in the experiences they have with a brand, and the product they receive. But how do you achieve this?

    Join Erin Garrity, Director of Customer Service at Prose, and Gabe Larsen, VP of Growth at Kustomer, as they discuss how high-value customer conversations can build lifelong relationships. After watching this webinar you will learn:

    -How customer expectations have shifted
    -How customer service can help build brand loyalty
    -How prose incorporates customer feedback into their product in real time
    -Why personalized service is a key differentiator for Prose
  • The Customer Service Retail Report: What Consumers Expect from Retailers
    The Customer Service Retail Report: What Consumers Expect from Retailers
    Andrea Paul (Content Marketing Manager at Kustomer) Recorded: Jan 23 2020 27 mins
    Seventy eight percent of consumers would be less likely to shop with a retailer again if they experienced bad customer service. This means that the way retailers interact with consumers in their greatest times of need could be the difference between a lifelong customer and one lost to the competition.

    Kustomer’s newly released Customer Service Retail Report dives into survey data to expose what consumers expect when it comes to retail customer service, and how customer service impacts business success. Interested in learning what retail customers want from your brand? Join Kustomer Content Marketing Manager, Andrea Paul, to discuss highlights from the report. In this webinar you will learn:

    - Why retailers can’t afford to skimp on service
    - The importance of providing real-time support
    - Why personalization is imperative
    - How omnichannel support can be a competitive advantage
    - The business impact of customer service
  • Lessons from 2019 Peak Season: How Retailers Handled the Seasonal Rush
    Lessons from 2019 Peak Season: How Retailers Handled the Seasonal Rush
    Andrea Paul (Content Marketing Manager, Kustomer) Recorded: Jan 21 2020 27 mins
    The Cyber 5 period—Thanksgiving through Cyber Monday—brings in record shoppers and sales for many retailers. But it can also bring a big lump of coal: increased customer inquiries, shipment delays and website issues.

    Join Andrea Paul, Content Marketing Manager at Kustomer, as we explore key retail insights from the 2019 Peak Season, and explore how retailers should prepare for upcoming seasonal rushes. During this webinar you will learn:

    -How shoppers behaved during the 2019 peak season
    -Issues that retailers ran into during the Cyber 5 period
    -Why a scalable customer service strategy leads to a profitable holiday season
    -How brands can prepare for seasonal spikes in customer service inquiries
  • When every call matters, make sure your business is ready with VoIP
    When every call matters, make sure your business is ready with VoIP
    Erik O'Herron and Judy Fortunato Recorded: Jan 16 2020 48 mins
    When every call matters, being ready is always the right answer. Learn how VoIP can enable you to control your business identity, integrate all your mobile devices, improve the caller experience, promote your business and streamline management.
  • 4 Ways Top Staffing Firms Use Scheduling Automation to Improve Profitability
    4 Ways Top Staffing Firms Use Scheduling Automation to Improve Profitability
    Micah Grotte, Marketing Manager & Clay Robinson, Director of Solution Architecture Recorded: Jan 8 2020 56 mins
    Highly configurable, cloud-based automation technologies are disrupting the staffing industry as more executives turn to scheduling automation to improve operational efficiency, drive higher value, and grow their business in transformative ways. Whether your organization is in the beginning stages of research, or you’re ready to join other industry leaders championing the movement toward automation, this webinar provides you with impact statistics and the customer experience data you need to better understand how scheduling automation tackles staffing challenges head-on, across multiple fronts.

    In this 60-minute webinar, you’ll learn how workforce scheduling automation can help you:

    •Gain competitive advantage
    •Amplify recruiters’ productivity
    •Improve talent engagement and retention
    •Increase client satisfaction

    Register for the webinar today!
  • An Essential Guide to Using Credit Reference Agencies
    An Essential Guide to Using Credit Reference Agencies
    Ben Houlihan, Senior Risk Product Manager, Dun & Bradstreet Feb 28 2020 9:00 am UTC 6 mins
    This short video covers:

    - An introduction to using credit reference agencies in your credit management practices
    - The top three things to consider when assessing the risk profile of a new customer
    - Best practice in ongoing portfolio management to identify risk exposure
  • 10 Ways to Make Any Team More Effective
    10 Ways to Make Any Team More Effective
    Deb Calvert Mar 3 2020 4:00 pm UTC 45 mins
    It's true: team work makes the dream work. Also true: keeping all members of a team engaged, motivated, and pulling together isn't easy. That's why every team could use a tune up. And it's why you'll want to tune in for this presentation to learn how you can:

    -- Build and sustain solid, committed teams
    -- Ensure that both group goals AND individual goals are valued by all team members
    -- Foster healthy dialogue that improves team decision-making
    -- Capitalize on the strengths of every team member
    -- Make your team more productive and more efficient

    This presentation is for everyone who works with anyone in a team setting.
  • How Sales & Marketing Work Together
    How Sales & Marketing Work Together
    Ashleigh Burskey, CEO Pistil Brands and Tom Morgan, OVPS, Breakthrough Sales Solutions Powered by Sales Xceleration Mar 4 2020 8:00 pm UTC 60 mins
    It is no longer Sales Vs Marketing, they now work in tandem to generate revenue. Learn best practices for Sales and Marketing working together to drive growth.
  • Digital Transformation - See how the Dental Family took the office 100% Digital
    Digital Transformation - See how the Dental Family took the office 100% Digital
    Brett Druger Mar 10 2020 2:00 pm UTC 60 mins
    Learn how Brett Druger of the Dental Family in Westfield, NJ took their office completely digital. He will share their transformation from paper charts to fully digital patient records, imaging and the ability to 3-D print same day crowns.
  • A Taxonomy of Digital Threats
    A Taxonomy of Digital Threats
    Sam Small, CSO, ZeroFOX & Joe Carrigan, Senior Security Engineer & Outreach Coordinator, Johns Hopkins University Mar 10 2020 3:00 pm UTC 61 mins
    For most organizations, digital engagement means business. Today’s institutions invest in digital platforms to engage with customers and ease support. However, cybercriminals also recognize the value of digital platforms and exploit this new and expanding attack surface, deploying spoofed domains, bogus social media accounts, and fraudulent mobile applications to engage with the same customers. These attacks are facilitated by a no-cost social landscape, low technical barriers, ease of target acquisition and payload delivery, and broad access to potential victims through these platforms. Leading industry analyst firms and security-conscious enterprises have recognized the seriousness of these risks and now view “Digital Risk Protection (DRP)” as a key element of information security and cyber risk management.

    Attend the webinar to better understand DRP and:

    • The 4 categories of digital threats

    • The impacts of each type across organizations

    • Techniques to detect and remediate threats
  • Overcoming the Overwhelm - Why Doing Everything Yourself Costs You More
    Overcoming the Overwhelm - Why Doing Everything Yourself Costs You More
    Barb Stuhlemmer, CEO and Business Strategist Mar 11 2020 5:00 pm UTC 60 mins
    Overcoming the Overwhelm - Why Doing Everything Yourself Costs You More and How to Reduce Your Workload

    If you have ever felt like you have been working so hard for your business but you are not gaining any ground on your goals for growth, then this talk is for you.

    As business owners, we fill our days doing “The Stuff” that has to get done. We do everything from filing and answering phones, marketing, bookkeeping, and sales. The challenge is that these are not the things we want to fill our days with. We want to do that ‘ONE THING’ that we started our business for. We want to be in service to our clients delivering our products and brilliance.

    Our dilemma is, if we spend our time delivering our product or service we don’t have time to do all the other stuff, like marketing and sales calls. Without doing the work of all the hats in your business there is no way to have consistent cash flow and definitely even harder to grow a business. We feel stuck because we never have time to make our businesses bigger and because it is not bigger we cannot afford to hire someone to do the work.

    In this talk, Barb Stuhlemmer is going to lead us through 5 steps to identify our CEO Hat and the key ways we can get help in our business so we can grow it faster.

    You will leave with:
    - an understanding of what you do best,
    - where you should put your efforts,
    - plus three key ways to do less in your business while you grow.

    Have a growth plan, working smarter, and providing better service for your clients is the goal to owning the business of your dreams.
  • Top Social and Digital Threats Facing Financial Institutions
    Top Social and Digital Threats Facing Financial Institutions
    Dr. Sam Small, CSO, ZeroFOX & Scott Matsumoto, CISO, Circle Mar 12 2020 2:00 pm UTC 59 mins
    The threats facing financial institutions are not new: from data breaches and information leakage, spearphishing and customer scams, to financial fraud, bad actors are set on stealing your revenue, damaging your brand, and weakening your customer trust. But as we expand avenues for engagement, the attack surfaces have changed. Bad actors now rely on social media to impersonate your brand and top executives in order to gain access to your information and customers. Cyberattackers use dark web forums to plan attacks and share vulnerabilities. Early warning and visibility into the networks that these actors use to conduct attacks is critical.

    In this webinar, ZeroFOX’s Chief Security Officer, Dr. Sam Small and Scott Matsumoto, CISO, CIrcle, discuss the top digital threats facing their organizations, tactics they’ve seen used most often on social and digital platforms to target their customers, employees and brand, and steps organizations can take to protect themselves against these risks. Sam will present the latest ZeroFOX Threat Research on the top digital threats the ZeroFOX Alpha Team has identified within the financial services industry.

    Key Takeaways:

    •Understand the modern digital threat landscape and where bad actors live, such as deep and dark web forums, code sharing sites and social media sites

    •Gain knowledge of the top digital risks facing the financial industry and the tactics bad actors use to conduct attacks on your organization and customers

    •Hear directly from financial services experts on the top digital threats facing financial organizations and how to effectively and proactively address them
  • Developing a Sales Infrastructure That Emphasizes Your Corporate Culture
    Developing a Sales Infrastructure That Emphasizes Your Corporate Culture
    Patrick Lyons, Sr. Assoc, New Legends Now and John Lee, OVPS, Stumptown Sales Success, Powered by Sales Xceleration Mar 13 2020 7:00 pm UTC 60 mins
    What sets good to great sales teams apart? It starts with the culture. Learn what a winning sales culture looks like and how to build one.
  • Protect Consumers When Shopping Online Against Fakes and Scams
    Protect Consumers When Shopping Online Against Fakes and Scams
    Sam Small, CSO, ZeroFOX & Ashlee Benge, Threat Researcher, ZeroFOX Mar 19 2020 3:30 pm UTC 50 mins
    For retailers, digital platforms represent real opportunity for profitability. With online sales at an all-time high, retailers rely on social media, websites and marketplaces to promote products and sell goods directly to consumers. Cybercriminals have recognized the opportunities that online platforms represent for retailers, using malicious domains, counterfeit goods, coupon/gift card scams and impersonations on social media to engage directly with unwary consumers. Retailers must address these new risks to protect revenue, brand reputation and consumer trust. Attendees will gain early access to research results and review key findings from the latest ZeroFOX research on the top digital threats facing the retail sector, from domain-based attacks to counterfeit goods and scams. Hear from industry experts from global retailers discussing the real impact of digital transformation and the associated risks to the retail market.
  • Feel Like a Fraud? Fight Impostor Syndrome to Boost Your Confidence & Career
    Feel Like a Fraud? Fight Impostor Syndrome to Boost Your Confidence & Career
    Kim Meninger , Women’s Leadership Coach & Consultant at Executive Career Success, LLC Mar 25 2020 5:00 pm UTC 60 mins
    Do you feel undeserving of your success?
    Do you worry that you'll be exposed as a fraud?
    Do you assume others think you’re more capable than you actually are?

    If so, you are likely struggling with Impostor Syndrome, a term for the feelings of self-doubt and inadequacy many professionals face, particularly as we reach higher levels of leadership. In this webinar session, you'll learn common triggers of Impostor Syndrome, including feeling different from the dominant culture around you. This is why Impostor Syndrome is so pervasive among women in traditionally male-dominated fields. You’ll also learn strategies to build your confidence and manage these disruptive feelings so that you can effectively achieve your career goals
  • Drive Employee Productivity Through The Digital Workplace
    Drive Employee Productivity Through The Digital Workplace
    Steve Moritz, Chief Digital Officer, System Soft Technologies Mar 31 2020 6:00 pm UTC 60 mins
    Unemployment is at an all-time low. Employee attrition is at an all-time high. Competition has never been greater as digital-native start-ups are challenging legacy business models.

    The result? Organizations must find creative ways to enhance employee engagement and boost productivity. Or they wither and die.

    How? Deploying a Digital Workplace that delivers a personalized employee experience.

    Attend this webinar and learn:
    - What is a best-in-class Digital Workplace
    - How this boosts productivity, reduces attrition, enhances engagement and collaboration
    - How to introduce a personalized and self-curated digital employee experience

    You will also gain insights on:
    - Why retention matters
    - How robotic process automation plays into the solution
    - How productivity influences business growth
    - The relationship between employee engagement and productivity
    - How to start with the design and implementation of a modern digital workplace experience
  • How to Get the Most Out of Business Meetings
    How to Get the Most Out of Business Meetings
    Deb Calvert Apr 7 2020 3:00 pm UTC 45 mins
    Ugh. Another meeting.

    It doesn't have to be that way. Whether you're the one facilitating the meeting, setting the agenda, or simply attending, there are proactive steps you can take to make sure your time (and others' time!) is well spent. In this presentation, I'll show you how to:

    -- Create outcomes-based meetings and get things done
    -- Plan the perfect agenda in minutes
    -- Determine who should attend your meeting and which ones you really need to attend
    -- Engage every person attending every meeting
    -- Get what you need from the meetings you attend

    No more sitting in the back slumped down in your chair! You can make the most out of every business meeting but using these practical tips!
  • Be the Manager that Everyone Wants to Work for
    Be the Manager that Everyone Wants to Work for
    Deb Calvert May 5 2020 3:00 pm UTC 45 mins
    What is it, really, that sets the best supervisors apart from the rest? And what would it take to BE that supervisor, the one that everyone wants to work for and never wants to leave?

    You can be that manager. It's easier than you think to engage, motivate, inspire, and win the hearts and minds of team members. In this presentation, you'll discover how to:

    -- Manage work AND lead people so you are more effective
    -- Do the little things that add up to strong employee engagement
    -- Reallocate your time to the tasks that have the right impact
    -- Leverage your strengths for connecting with people
    -- Access resources and training for ongoing skills development

    It all boils down to simple behavioral choices that anyone can make. The first choice is attending this presentation so you can get started right away!
  • Soft Skills Are Hard! Becoming a Well-Rounded Leader
    Soft Skills Are Hard! Becoming a Well-Rounded Leader
    Deb Calvert Jun 2 2020 3:00 pm UTC 45 mins
    Your technical expertise will only take you so far. In every job, there comes a time when the functional knowledge and experience just aren't enough to get the job done. That's why you need soft skills, too. Join me to learn about:

    -- What are "soft skills" any way and why do I need to work on this?
    -- The impact it can make when managers have strong soft skills
    -- How to develop soft skills (no matter what your personality type!)
    -- When and where your soft skills will come in handy

    Become a more well-rounded leader by developing yourself, not just your expertise.
  • How to Grow Your Startup and Scale Your Product Using Rigorous Research
    How to Grow Your Startup and Scale Your Product Using Rigorous Research
    Robert J. Lewis, Ph.D. Jun 17 2020 5:00 pm UTC 60 mins
    A broad overview of basic research methods accessible to product-based businesses of all sizes. The discussion focuses on the most common and useful qualitative and quantitative research methods, and how to overcome each technique's individual disadvantages.

    Participants will learn:

    - How to define their business problem better, and choose the right method(s) to solve it.

    - How to practically implement several very useful methods without the need for proprietary software.

    - How to leverage the data they already have to find insightful patterns.

    - Which methods are out there. Business leaders often do not realize there is a method that has been built specifically for their class of problem.
    Having a broad understanding of the types of techniques that are out there (*and what they are for*) can be 90% of the battle.

    About the speaker:

    Robert J. Lewis, Ph.D. is a quantitative social scientist and software developer. His academic work in media psychology and entertainment has garnered more than 700 citations in his discipline. He has worked with multiple clients on various types of research problems, including Whatsmywine.com, Summery.ai, Crux Climbing Gym, and Rhu Collective.  Additionally, he taught analytics and research methods to advertising students for seven years at The University of Texas at Austin.
  • Critical Thinking: an Essential Skill in Turbulent Times
    Critical Thinking: an Essential Skill in Turbulent Times
    Deb Calvert Jul 7 2020 3:00 pm UTC 45 mins
    Logic. Reason. Rational thought. In the heat of the moment, in a volatile and turbulent time, sometimes these get lost. Emotions prevail and hasty actions create bigger problems that could have been prevented with a healthy dose of critical thinking. When you build this essential skill, you'll get better at:

    -- Evaluating options
    -- Solving problems
    -- Resolving conflict
    -- Making decisions
    -- Negotiating
    -- Influencing others

    Check out this presentation for a re-introduction to critical thinking. It's a core competency that is more important now than ever.
  • How Much Is Too Much? Appreciation, Recognition, and Rewards
    How Much Is Too Much? Appreciation, Recognition, and Rewards
    Deb Calvert Aug 4 2020 3:00 pm UTC 45 mins
    I once had a boss who said "I give you a paycheck. That's all the recognition you need." He was missing the point. No one NEEDS recognition... But, studies show, most people do a better job when they get it!

    In this presentation, we'll cover:

    -- The basics of when, where, why and how to show gratitude and to recognize employees
    -- The risks of rewards (yes, they can backfire!)
    -- The business case for creating a culture of encouragement
    -- Myths about Millennials and what they expect
    -- What research says about employee recognition

    Don't worry. We're going to cover more than the kumbayah and fluffy stuff in this one!
  • Introduction to Customer Experience for Every Organization
    Introduction to Customer Experience for Every Organization
    Deb Calvert Sep 1 2020 3:00 pm UTC 45 mins
    Customer Experience (CX) is not a passing fad. It's THE business differentiator that will draw customers to you like moths to a flame. Or, if you ignore it, it's what will have your competitors eating your lunch everyday.

    This presentation is for small business owners, salespeople, and others who are seeking ways to become memorable and indispensable to buyers. We'll cover:

    -- The basics of CX: what it is any why it matters
    -- Research with buyers that explains why you want to get in on this!
    -- How to provide a relevant, meaningful, personalized experience
    -- Why superior customer service and low prices aren't enough anymore

    CX really does give you a competitive advantage. Don't get left behind!
  • What You Can Do to Improve the Employee Experience in Your Workplace
    What You Can Do to Improve the Employee Experience in Your Workplace
    Deb Calvert Oct 6 2020 3:00 pm UTC 45 mins
    The war for talent is heating up. Employees have options, and they just aren't as loyal as they used to be. But there is something you can do, something that will improve your rates of retention and stabilize your workforce.

    It's all about creating a better employee experience. It doesn't have to be outrageously expensive or terribly time-consuming. You just need the secret sauce that will help you to:

    -- Boost employee engagement
    -- Create a workplace culture that fosters a sense of belonging
    -- Ennoble and enable employees

    That may sound like an elusive fantasy. But it's not. Tune in to find out how you (yes, YOU) can improve the employee experience in your workplace.
  • Succession Management: Don't Put So Much Stock in the 9-Box Model
    Succession Management: Don't Put So Much Stock in the 9-Box Model
    Deb Calvert Nov 3 2020 4:00 pm UTC 45 mins
    I don't like it. I don't think it works. And I have yet to hear a single example of its effective, objective application. The 9-Box Model for reviewing talent and for succession management is NOT all it's cracked up to be. If you're using the 9-box model, tune in for a contrarian opinion about:

    -- Ranking people as hi po/ hi per and using this in business decisions
    -- The unintended consequences of ranking people at all
    -- Why your 9-box model isn't really helping you develop bench strength
    -- The added dangers if your process isn't completely transparent

    And, yes, we'll also talk about alternatives that make more sense for effective succession management, talent development, retention, engagement, and other human capital needs inside your organization.
  • Warning! These Habits & Traits Could Make You a Toxic Leader
    Warning! These Habits & Traits Could Make You a Toxic Leader
    Deb Calvert Dec 1 2020 4:00 pm UTC 45 mins
    Check yourself before you wreck yourself!

    The habits and traits that make you so effective in your current role may not translate well in a next-level job... or maybe you've already taken that next-level job and can't figure out why things aren't working out. It may be time for a re-set. Tune in for this presentation to learn more about:

    -- the 12 classic career roadblocks and blindspots that can trip you up
    -- what works on the front line but doesn't work in management
    -- what managers need to leave behind when they become executives
    -- the impact of toxicity in supervisory and management level roles

    You'll also get access to a free tool with practical tips you can use right away if any of the toxic warning signs show up for you.