In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
Security Researcher, Cameron Camp, discusses seven ways in which malware threatens your virtual systems and the increasingly mission critical data and services that those systems handle. Given a thriving black market in stolen information, and the wide availability of the tools with which to acquire it, no virtual attack vector is likely to be neglected by the bad guys, from compromised executables in virtual server images to virtual networking connections between mobile end points. Drawing on the latest malware research, Camp looks at how malicious code is adapting, and may be adapted, to penetrate virtual systems.
Drivers are often uncomfortable with the idea of GPS vehicle tracking. When they learn that GPS tracking is about improving their productivity, safety and job security—not monitoring their every move—they’re far more likely to support the solution.
During this webinar you will discover how to overcome concerns by communicating how GPS vehicle tracking can:
- Protect drivers in unsafe or remote areas
- Defend drivers during customer disputes
- Enable help to respond quicker to roadside emergencies
- Reduce accidents by improving unsafe driver behaviors
- Exonerate drivers from false claims
There's a lot of B2B content 'units' out there. A lot of 'stories' being told. To succeed, it's not enough to stand out, you have to matter. This session looks at why this is, how to matter - and secure both love and sales too.
Join this webinar with Simon Sanders, Head of Content at Pulse, to learn how to make B2b content so good - that customers fall in love with you. And then buy from you.
One of the main problems facing B2B marketers is that content simply doesn’t work as well as it used to. We have to get used to a new normal – where content is everywhere and we have to compete harder to be seen. But we can’t simply throw more money at the problem; we need a new solution. Agile content marketing is an approach that reduces costs and improves quality – for those brave enough to embrace it. Attend this webinar to find out how to:
• Be more competitive against B2B rivals
• Make better use of resources
• Streamline processes
• Reduce costs
• Create outstanding B2B content
70% of B2B organisations have increased their investment in content marketing over the past 12 months, but how do you ensure that your collateral resonates with your prospect audience – and generates tangible lead engagement?
In this webinar, B2B marketing agency Fieldworks – specialists in the retail and technology sectors – will outline their roadmap from concept to conversation, covering topics such as:
· What role does content marketing even play within lead engagement strategies?
· How to come up with a great idea – and execute it too
· Getting the audience right: segmenting content by persona
· Getting the tone right: business people are still people!
· The different roles of content throughout the engagement funnel
· The final furlong: personalising content for hot prospects
From ecommerce platform selection to warehouse, order and product management systems, join ecommerce architect specialist Mike Bainbridge as he gives an overview of key software solutions for retailers.
We may not know what the future holds, but we can be confident as we move towards it. In this content marketing webinar, we take a look at emerging trends in content marketing, distribution and analytics. What will change? What will stay the same? And what marketing fundamentals will be useful as you move into the future?
Join Chris Brosnahan, Content Manager at Hay Group, as he shares tips from his experience in his career in content, marketing and communications, and looks at lessons from a classic marketing text that have remained relevant over the years.
Five9 and American Support have come together to create more jobs for American veterans and their spouses with the help of cloud technology and a drive to deliver social change.
Join Christine Crandell as she sits down with Dan Burkland, SVP Sales & Business Development at Five9, and Matt Zemon, President & CEO of American Support, to discuss how social responsibility and profitability have aligned in Silicon Valley.
The CIO is faced with reconciling the, apparently, irreconcilable. How does he build a cost effective technology platform that provides business agility, and manages risk?
In this session, Steve O’Donnell explains the critical success factors in achieving that desired outcome, the considered compromises, the strategies and tactical approaches that the CIO will need to adopt to deliver business benefits and keep his stakeholders onside. He will look at the different types of application and how they need to be managed and hosted. Where do we build, where do we buy and where is configuration the right answer? How do we choose between in-house infrastructure, managed cloud services and engineered systems?
Join Stephen for a structured approach to providing a cohesive strategy for IT investment that makes sense, and optimises business outcomes whilst being simple enough to gain business stakeholder buy in and approval.
IT spend has become one of the largest budget line items in companies today. IT organizations worldwide spent over $4 trillion dollars in 2013 alone. Despite the growth in IT spend, many IT organizations do not have the capability to clearly and easily articulate where that spend is going, how it correlates to the services they are delivering or what value the business is realizing from the services.
In order to stay competitive, businesses are seeking ways to optimize and align future IT investment decisions with the strategic direction of the company. By making all of the costs of running IT transparent, IT can change the way business units consume IT resources, drive down total enterprise IT costs and focus on IT spending that delivers real business value.
Welcome Staffing & Recruiting Agency Professionals to Jobscience & Menemsha Group's 3-Part, Sales Productivity Series --- "The Road to Winning More Business."
Part 3: Cold Calling Techniques That Can Take Your Agency To The Finish Line. No Joke.
Cold calling is the lifeblood of the staffing sales rep yet so few find it an effective use of their time.
Proven sales coach for staffing agencies, Dan Fisher of Menemsha Group will dispel the myth around the ineffectiveness of cold calling, and in fact provide a a fresh approach to cold calling that actually yields results.
Key learning experiences:
•Why (and how) you need to do the opposite of what prospects expect from sales people?
•How sales people create objections (and how to stop these behaviors)?
•How to craft a message that cuts through the clutter and will compel the client to engage?
•How to power your recruitment agency CRM with market intelligence so a cold call isn't so cold?
With limited marketing resource and budget, your content has to be timely, engaging and everlasting. But like a supernova, does it flash hot and burn out quickly?
Your content works hard to explain and describe your organisation's value. Carefully constructed, thoughtfully created, and no expense spared, you launch it into the atmosphere with great expectations. But does it actually generate the tidal wave of support and interest you want and longevity it deserves?
By building an influencer Community, you'll have a better understanding of the type of content that will resonate more highly, and you'll have a waiting audience of people ready to help you share it across their networks.
Join Christie Fidura, former manager of the Adobe Community for Europe, Middle East and Africa, to learn how to create a Community whom will appreciate your content, share it with their networks and help you keep it evergreen.
The changes to the tax regime announced in the Chancellor's Summer Budget will impact the pension provisions of high earners whilst the introduction of the "Living Wage" has important implications for how employers reward those workers affected by these changes.
What is the value of business continuity? That is a question those working in the profession often grapple with, certainly when attempting to justify its existence to top management. In the latest edition of the Business Continuity Institute's Working Paper Series, Dr Clifford Ferguson explores the issue of strategic value and offers a way forward by integrating business continuity into an organization’s strategic plan.
Join our 30-minute Controlling Fleet Costs with GPS Vehicle Tracking webinar on Thursday, July 23, 2015 at 11:00 am Pacific / 2:00 pm Eastern.
Whether public or private, large or small, every fleet and business can use help in controlling costs. That's why more and more fleet operators are turning to telematics as an effective solution for managing their fleets within a limited budget.
Register today to learn how you can lower operational expenses with GPS fleet tracking.
Your company can learn valuable lessons about risk strategy and incident response from what happened to Hacking Team, a firm that supplies surveillance tools to government agencies. Widely accused of helping governments spy on dissidents and journalists, Hacking Team found itself hacked with embarrassing, possibly damaging results. ESET senior security researcher Stephen Cobb explains the missteps made and the lessons to be learned during this webinar.
•How Hacking Team’s mistakes mirrored those made by Sony
•How employees’ weak passwords helped facilitate the breach
•How transparency would have helped Hacking Team’s credibility
•Why every company must review what might be exposed in a breach
It's often said that retaining customers is a lot easier and cheaper than finding new ones. But how do you put this into practice and use data to your advantage?
In this webinar, DueDil analyst Andrew Warren-Payne will discuss why B2B customer marketing is so important and how you can put a plan into place. He will cover:
-) Setting goals and objectives for B2B customer marketing
-) How to map your customer lifetime journey and plan your communications accordingly
-) How to prioritise your existing customers using first party and third party data for retention and upselling activity
-) How to work together with sales and account managers for maximum effect
Your current customers are not just your best source of repeat orders (and, by the way, repeat customers normally spend more). Your current customers can also help you find NEW customers. They are your “secret salesforce”, and in this engaging session, Small Business Evangelist, Tamsin Fox-Davies, will show you how to find them and activate them.
You can get more of the customers that you really want, by focusing on the good customers that you already have, and Tamsin will share with you exactly how you can make that work for you.
Register now to find out who your secret salesforce are; how to get them to bring you new customers; and the tools and techniques you need to make it happen.
More people in the UK shop online that in any other country. This is driving significant changes in the types and volumes of network traffic. In this webinar Mike will discuss trends in retail and ecommerce that are shaping the way we consume online services.
Recent studies show people want to develop more meaningful relationships with brands. The rewards for brands who truly collaborate with their customers and involve them at the heart of their marketing are great, with genuine advocacy leading to more sales, increased brand awareness, meaningful customer insights, user generated content and more.
This webinar will share how, by putting your customers centre stage, you can develop the meaningful relationships they seek and work with them to thrive in this brave new era of marketing.
This webinar will explore the interrelationship between business continuity and risk, why they need each other to attract the attention of the C Suite and how to approach the implementation of an integrated framework for your organisation.
What's Docker? Why is it popular? What are containers? Why and how are they going to drastically improve how we build, ship, and run applications? How to get started with Docker and containers, and leverage them to achieve faster, safer deployments for software stacks big and small?
In this presentation, Jerome Petazzoni wil answer all those questions (and a few more) to give you a clear overview of Docker and containers, as well as a quick bootstrap to get started with this technology.
During this webinar, Mustafa will explain how the GSM sector tasked to provide a public service by means of “communication” following natural disasters.
He will discuss how the business continuity team coped in terms of Business Continuity, Information Services and Network Operations, Emergency Management & stakeholder communication via briefing some used cases. He will also explain used cases helped as an organisation to develop guidelines to determine tasks/actions to be performed for further possible cases & improvement areas to develop their processes. He will provide analysis from the ‘post mortem’ analysis that they made following the incident, and the lessons learned that you could apply around your business continuity strategies within your organisation.
“Following on from David’s article in this quarters Continuity Magazine entitled “The Parry and Riposte of Procurement and BCM” Page 31. David expands on his words “ This article is meant to provoke thought and although I could, I won’t offer a potential process” In this webinar David offers practical methods to deliver resilient supply chains based on his experiences as a Head of Procurement and a Corporate Business Continuity Manager for a FTSE 100 UK based company. David is the author of Continuity Shop’s course on supply chain risk and continuity and was the UK Principal Expert attending the finalisation of the ISO 22318 technical specification on Supply Chain Continuity Management in Japan this year.
Both Business Continuity professionals and procurement professionals would benefit from this webinar, so why not invite your procurement teams to listen in too?
Great communication starts with great listening. And great listening starts with an inner listening called Mindfulness, a simple practice done 10-20 min. a day that makes an average communicator into a great one. Transform hollow interactions into engaged, dynamic relationships by being present and in the moment. Learn why successful organizations all over the world are bringing Mindfulness to the workplace. Developing inner awareness leads to productive relationship building, sharpening crucial skills in management, improving sales & operations at successful firms. Win the trust across the spectrum of those you communicate with, from clients to colleagues, employees to senior management, in every interaction.
You Will Learn:
1.What Mindfulness is & why it is useful in the business world.
2.How this simple practice enhances self-awareness, making one a potent & attentive listener.
3.How to be 100% in the present moment, focused, free of distractions.
4.A 5-phase process that leads to effective communication & deep trust, yielding sustainable professional & personal relationships.
5.How Mindfulness training has been embraced across industries, including health, financial services, technology, government, journalism, entertainment, social services, think tanks, law enforcement, the military & education. (Google, Apple, Aetna, Virgin, Madison Wisconsin Police Dept, Congress, & House of Commons.)
Can’t Miss Takeaway:
•Learn the daily practice of Mindfulness & how it delivers practical benefits.
•Have access to an audio guide to a daily Mindfulness practice.
•Receive a free on-line copy of George Kinder’s book, Transforming Suffering into Wisdom: Mindfulness & The Art of Inner Listening.
Who Should Attend?
Anyone who wishes to be more effective in their communication skills, with greater control, clearer focus, more patience, flexibility & skill, greater leadership & access to intuition, values, creativity, & managing stress & difficult emotions with poise.
Today a proactive approach is needed to ensure the ability to adapt to unexpected risks ever more quickly and cost-effectively, to bounce back…resilience.
Resilience is the capability of an organization to deal with incidents that cannot be predicted and to adapt to changes over which we have no control. This presentation will explore the relationship between business continuity management and resilience and some of the ways to build a more resilient organization.
Just as any organization can face risks and threats and have vulnerabilities; the same is true with members of supply chains. Individual suppliers can be at risk through a variety of events, such as fires, floods, technology failures and power outages.
This webinar discusses risks to supply chains and will provide guidance on identifying those risks and defining strategies for mitigating them.
This webinar underlines the fundamental importance of the one of the most important phases in the BCM lifecycle – the BIA.
Other - subsequent - phases such as selecting one or more business continuity strategies or the formulation of a BC plan, exhibit a much smaller space of choices than the BIA, which is primarily an information gathering stage, charged with understanding the business.
Critically important information needs to be unearthed and, ideally, not one important aspect must be omitted or forgotten. This is the reason why ISO TC 292 (formerly 223), after developing ISO 22301 and ISO 22313, has embarked on developing a standard on the BIA: ISO 22317. It is being presented in another contribution at this conference.
This webinar also focuses on a visualization and presentation method newly applied to the BIA process - in order to better understand a company’s processes, resources and their interdependencies.
Organisations are very good at measuring the things they do - revenue; profit; costs etc.. Yet in 2015, there are still many who are not great at balancing what they want to know about themselves with measuring what their customers AND employees think about the things they do! This webinar will look at the most effective way of creating a robust, effective customer experience measurement system that will ensure that you have the RIGHT customer focused measures to understand exactly what your business needs to do to continuously and demonstrably improve the customer experience.
You will learn about the following:
1. How measurement fits in to a Customer Experience Management Framework
2. The 4 CX measurement principles
3. The three 'voices' of customer experience measurement
4. Voice of the Customer - methods and things to be aware of
5. Voice of the Employee
6. Voice of the Process
7. The importance of measuring the 'end to end' customer journey
One of the critical success factors for any BCM programme is competent people to undertake all the BC roles that the programme requires. This webinar will explain how to plan a campaign of training and awareness to ensure that everyone who has a role in the programme knows what their role is and has the appropriate knowledge and skills to undertake their role.
Social Media provide a veritable feast of data that we can prod, poke and generally pull apart to uncover valuable insight. For those businesses that are not yet using social media to engage, this is the entry point for business social media use. In fact it’s more than that. It’s the absolute minimum you should be doing. It allows you to understand what’s being said about you business, your competitors, your audiences. It allows you to listen to influencers in your niche. It can also measure your activity online. All of these insightful gems will help you to uncover intelligence so important to your business, you’ll wonder why you haven’t been using this before.
In this webinar, I’ll take you through the basics of listening online, how you do it, the tools you need and what you can learn.
This webinar will consider the complementary disciplines of security, crisis, business continuity and disaster response, blending theoretical and practical applications. It should interest practitioners and students of organizational resilience at advanced levels as it will bind together the various complementary disciplines necessary to become resilient into a single holistic approach. The webinar will aim to develop insights and discussion about how to match the needs of security and risk to the requirements of business continuity and impact management; and to identify the intuitive and learned skills to anticipate, respond to and recover from the many unwanted issues that can arise and threaten organizational capability.
It will be set in the context of a dynamic, changing world where new threats such as embedded terrorism, social media risk generation, food and logistics security, environmental issues, governance and legislation (as examples) can affect resilience significantly. Many of us look at single elements – this will combine many complementary and potentially conflicting elements in a single analysis and discussion.
Well-known writer and presenter Nathaniel Forbes MBCI offers three simple steps to help you give more persuasive presentations.
Whether you’re pitching business continuity management to the C-suite, pleading for your department’s headcount or reporting post-exercise successes, you can move your audience to action with these three steps to a persuasive presentation.
1.Develop a ‘story’.
The human brain has been wired for story since our ancestors drew on cave walls. Every disaster, every invocation, every successful recovery reveals stories of sacrifice, personal resilience and individual initiative. Behind the facts, there’s a story in your presentation, too – one your audience will remember.
2.Make an emotional connection.
People may forget what you said, they may forget what you did, but they’ll never forget how you made them feel. To move people to action - to make them care about business continuity - you must reach for their feelings. Gently…but intentionally.
It’s impossible for anyone to read and listen at the same time. Speaking over text bullets on a screen behind you is distracting and confusing to the audience. Instead, choose powerful images that make your point and support your story. The best ones are often the photographs you take yourself.
Data breaches strike all industries, but for the hospitality industry the stakes are extremely high, and the financial impact to a company can be significant. As an owner, controller or CFO, your responsibility now includes the safety of corporate data. We will explore how you can effectively work with IT to develop a risk management profile that protects your data and maintains your financial success.
Meet the Panel: H. Brandt Niehaus, CHB, President of Hotel Brokers International and President of Huff, Niehaus & Associates, Inc., a full-service hotel investment advisory firm. Julie Eisenhauer, CPA is a shareholder at Clark Nuber, a CPA and consulting firm in Bellevue, Washington, where she provides audit, assurance and consulting services to privately owned companies. Peter Henley, CPA, CITP, serves as Clark Nuber’s Senior Director of IT, and is responsible for aligning IT with the firm’s strategic business plan and making Clark Nuber the most technologically advanced accounting firm in the Northwest.
The Founder & CEO of National CARES Mentoring Movement & Editor Emerita of Essence Magazine, Susan L. Taylor will present: ·The Courage to Change in a Shifting World Order
·A Better Way of Living: Creating Balance, Meaning & Joy
·Bold, Visionary Leadership: From the Inside Out
· A Revolution of Values
Is antivirus dead? Absolutely not. Join Distinguished Researcher, Aryeh Goretsky, as we explore how antivirus is evolving to adapt to modern threats and why it is still a critical layer to a complete security solution. This webcast will look at trends reported at the annual Virus Bulletin conference in Prague.
Is your next valuation approaching? This webinar will give you the tools to make it as effective as it can be.
At each actuarial valuation trustees and sponsors should reassess the objectives for their scheme and how they plan to attain them from a combination of future investment returns and contributions. This has to be considered in the context of a robust understanding of the risks taken on the way and of course the sponsor covenant supporting the scheme.
In our webinar we will:
- Step through an example valuation demonstrating how an integrated approach to risk management delivers a very effective process and one which is consistent with the Pensions Regulator’s new code of practice released last year.
- Explore how the Pensions Regulator's August 2015 guidance puts a different slant on how the sponsor’s covenant for your scheme should be assessed.
- Share our experiences of how we have seen sponsors and trustees agree valuations, particularly in today’s challenging financial markets.
The way B2B buyers discover and research products and services is changing. With technology at their fingertips every day, throughout the day, buyers have access to more trusted information than ever before. What’s more, with programmatic models and sophisticated targeting, it’s even more important than ever to understand the behaviour of your buyers and what drives them.
For marketing directors, this means new opportunities to target, influence and engage with suspects, prospects and customers. It’s therefore essential to get a handle on why marketing intelligence is essential to determine where and how to effectively target buyers.
In this webinar, you’ll:
- Learn how to identify marketing intelligence and trends critical to informing your marketing strategies
- Gain insight into how technology is changing the early stages of the buying process
- Discover how this impacts targeting B2B buyers
- Learn how to overlay marketing intelligence and adapt messaging based on these insights
Modern is an award-winning technology B2B marketing agency providing integrated digital campaigns that drive growth. Focused upon lead generation and customer engagement through content, social, PR and search, underpinned with strategic thinking and solid metrics. @ModernB2B