In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
Our most popular webinar topic of 2018 returns, with even more ideas for marketing your small business on a shoestring budget!
Marketing is essential for keeping your prospect pipeline full.
Unfortunately a lack of time, money or skill often forces small business owners to put marketing on the back burner. In this webinar Barry will do a deep dive into developing and executing a shrewd marketing strategy on a limited budget, and getting the results you want.
You will learn how to:
•Create a brand promise prospects will always remember
•Systematically market your business in ways that attract your specific prospects
•Decide which content marketing works
•Choose the best social media platform to reach your customers
•Test online marketing to attract audiences instead of just buying keywords
•Understand Google analytics and other tools to know your marketing results
•Get free PR every month for your business (or yourself)
Irwin Lazar, VP and Service Director, Nemertes Research; Todd Carothers, EVP of Sales, Marketing and Product, CounterPathRecorded: Feb 6 201944 mins
The collaboration needs of small businesses have similarities, but often many differences, compared to those of larger organizations. Small businesses require the flexibility to support distributed and mobile workers, and to rapidly respond to customer opportunities and needs. To succeed, small businesses must employ a broad set of collaborative technologies enabling internal and customer communications, regardless of device and location. In this informative webinar we’ll provide insight into the collaborative needs of small businesses and how solutions including team collaboration and unified communications provides competitive advantages by improving agility, decision-making, and customer and employee engagement.
This webinar will cover:
- Collaboration in the small business
- Emerging technologies for customer and employee engagement
- Characteristics of a successful collaboration and communications strategy
Well-being is more than just living a healthy lifestyle. It is the complex combination of your physical, mental, emotional, and social health factors. Women often focus on the needs of those around them first, putting their own well-being on the back burner. This can result in a range of health issues – both physical and mental.
During this webinar, three experts will provide guidance to help you improve your overall well-being:
- 5 Easy Strategies to Boost Your Happiness at Work – Presented by Shelly Ryan, WHEN BEING and CAREER Advisor®, WHEN Manager
- Well-Being in the Workplace and at Home – Presented by Nancy Friedman, PsyD, Chief Being Officer
- What is Well-Being
The Key Elements of Well-Being
How Well-Being Impacts Your Life
4 Key Tools Proven to Increase Your Well-Being
- Healthy Living and Well-Being – The Art of Loving and Caring for Yourself – Elaine Stewart, ND, WHEN Chief Health Officer
- Finding Your WHEN® - Lisa Miller, VP of Strategic Development & Partner Liaison
Erica Martin, Senior Recruiter and Johnalynn Wood, Senior RecruiterRecorded: Jan 30 201954 mins
Are you struggling to find the talent you need to help your business succeed? If so, you’re not alone. With unemployment at historically low rates, the competition for talent is intense and organizations are having a harder time attracting- and keeping- top workers. Today, employees have certain expectations from their employers and when their needs aren’t met at one organization, they look elsewhere. Our recruiters work with job seekers every day and understand what they need and want from prospective employers – and what ultimately gets them working.
In this webinar, Senior Recruiters Erica Martin and Johnalynn Wood will give you insights into how you can stand out from the pack when hiring. We’ll go over:
• Five tips to help build employer/employee relationships so you can better attract and retain talent
• Examples of how companies we’ve worked with put these practices in action
• How you can use mobile technology, like JobStack, to aid in recruiting and keeping your top workers
Deb Calvert, Executive Coach on Interpersonal Skills & Employee EngagementRecorded: Jan 29 201944 mins
It's up to you.
As a manager, supervisor, or HR business partner, delivering the message isn't good enough. If you want to be effective and get things done through other people, you've got to make sure your messages are being received. AND that they're being understood as you intended them.
That's a lot of responsibility! But it's what will make your job much easier. It's what will make you more effective, more credible, and more capable of reaching your business goals.
Join me to learn the secrets of making sure your messages are coming through loud & clear.
Deb Calvert, Coach and Trainer for Sales ManagersRecorded: Jan 29 201944 mins
The most effective Sales Managers understand that managing sales is only part of the job. To succeed long term and build the business, you can't ignore the other part of your job -- leading people. Join me to learn how you can out-perform your peers, delight your customers, and support your team members in ways that really matter.
As your business looks to compete in a world of Tweets, likes, bytes and bits, it gets tougher to make true human connections. In this webinar, Ramon Ray will show you how to leverage the power of digital communications while making vital connections with customers and employees. You'll learn specific tips on how to showcase your business as a human-connected brand. Ramon is a leading expert in building and maximizing personal relationships in a digital world.
Want to make the most out of YOUR brand, stand out from the crowd, and achieve professional success? Unearthing your personal brand allows you to grow your network, secure unique opportunities, and build your client/revenue base.
Actively crafting and communicating your brand message will yield success throughout your career. Your personal brand follows you tirelessly, and it is informed by everything you post, write, photograph, pin, like, and tweet. To thrive in today’s fiercely competitive and complex environment, you can't leave your personal brand to chance. Instead, to achieve your professional goals and be on top of a decision maker’s short list, you have to make a name for yourself.
Learn how to strategically take control of your message and begin to articulate your value or “wow” factor.
In the world of branding, few experts possess the savvy and instinct of Stacey Cohen. A TEDx speaker and award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency, Cohen specializes in finding, cultivating and perfecting brands.
Cohen is a sought-after speaker, author and panelist in the realm of personal branding. A staple at industry conferences, Cohen is also a blogger at The Huffington Post and has been featured in Entrepreneur, Forbes, Crain’s, Sales & Marketing and a suite of other national publications. She is Founder, President and CEO of Co- Communications, a full-service marketing and communications agency.. Since 1997, Cohen has coached individuals and businesses across a range of industries — from arts and real estate to hospitality and luxury — and expertly positions their narratives in fiercely competitive markets.
Stacey holds a B.S. from Syracuse University, MBA from Fordham University and recently completed a certificate program in Media, Technology and Entertainment at NYU Leonard Stern School of Business.
Paul Holland, Chief Operating Officer at AllstarRecorded: Jan 16 201942 mins
The 1st in our series of webinars on issues facing fleet management and the fuels market in the UK today.
Allstar has worked with many thousands of customers -and suppliers- over the past 30 years, developing our products to provide innovative payment solutions for fuel. This focus has given us an unparalleled knowledge of the fuel landscape: knowledge you could be using in your own business.
Join our Chief Operating Officer, Paul Holland, for the first in our series of webinars, as he shares the insight gained from working with businesses such as yours. Over the past 25 years, Paul has seen how both fleet management and fuel pricing has changed through many periods of uncertainty and will be sharing his knowledge with you during this webinar.
Join him to find out his thoughts about the year ahead, including:
1. The facts on oil-pricing, external influencing factors and future price predictions.
2. How changing landscapes, such as Brexit, could impact fuel, whether in terms of supply or cost especially with exchange rates uncertainty.
3. The potential future challenges facing fleet and fuel that we’ve identified – and the solutions.
In this webinar, you will learn:
1. How to build your platform
2. How to create a money printing machine
3. Branding on social is not what you think
Rachel Pedersen is the founder and CEO of the social media agency The Viral Touch, and Social Media United - teaching others how grow personal brands and retain clients.
Rachel is the symbol of freedom, determination, passion for life and business; making an impact by changing lives of those around her and showing anyone and everyone that they can reach new heights they never thought possible.
Rachel has helped 100’s of individuals world-wide change the trajectory of their lives by finding freedom from a 9-5 job.
In just over 2 years Rachel has gone viral reaching 11.3 million, being featured in Glamour, TODAY, Cosmopolitan and US Weekly.
Rachel has taken her clients from $4k months to $7k days, with a 3-22x ROAS. She has worked with Fortune 500 influencers, celebrities and clients.
Dorothy Pults, Director of Product at ShiftboardRecorded: Dec 27 201852 mins
Organizations that manage a shift-based (and hourly) workforce must contend with complex scheduling rules including labor laws and labor agreements. With more states and even cities supplementing US Labor laws, it can be difficult to keep up with all the changes. Many of these laws impact overtime pay, required break periods, and employee rights around a more predictable schedule–which can significantly increase your labor costs. By understanding labor laws, you can create better employee schedules, reduce overtime, and ensure compliance.
In this webinar, you will learn:
• What is driving changes to labor laws in states and cities across the US
• What are the key labor laws that affect employee scheduling
• How technology can help you automate and create better schedules
We will also provide some practical examples to help you understand the complexity of California, Washington, Seattle, and San Francisco labor laws. These same examples are often found in collective bargaining agreements (CBAs).
About the presenter:
Dorothy Pults recently completed a significant research project on US and International Labor Laws and GDPR compliance implications for scheduling shift-based (hourly) workforce. Dorothy has held leadership roles in engineering, product management and product marketing at fast growing companies including EMC, Limelight Networks and F5 Networks drive record customer growth and is recognized for her work aligning products to meet the unique needs of customers.
Steve O’Brian, VP of Marketing, Matthew Oostman, Product Management at ShiftboardRecorded: Dec 18 201852 mins
Discover how your organization can avoid costly overtime by leveraging historical data to ensure you are better prepared for changes in labor demand.
During the webinar we will cover the following:
-How to use a demand forecasting framework to help you identify your key labor demand drivers
-How to leverage the framework to create optimized workforce schedules.
-Industry examples to give you actionable insights aligned to your particular business.
Rosezena J. Pierce, EsqRecorded: Dec 18 201863 mins
Don’t just be a brand builder, be a brand protector too! Learn about intellectual property and the differences between a copyright, patent, trade secret, and trademark. Learn how to utilize these legal vehicles to protect your brand and your business; and why they should be important to you and your legacy.
Scott Scheferman, Cylance Director of Global Services; Masataka Hashiguchi, Interfocus Sales EngineerRecorded: Dec 13 201856 mins
Join Interfocus and Cylance for this webinar outlining the workplace productivity gains that your business can realize through an integrated and unified platform delivering both IT asset management and endpoint security. Most IT teams today suffer from "alert fatigue" from the growing number of devices on their network, and spend on average 5-13 hours a week cleaning up compromised endpoints. Scott Scheferman from Cylance and Masataka Hashiguchi from Interfocus will demonstrate how automation and prevention is worth a pound of cure on your endpoints.
Krista Neher, Boot Camp DigitalRecorded: Dec 12 201887 mins
Most businesses use social media, but it can be overwhelming if you’re running a small business. Social media can become a huge time-suck yet still not give you the results that you want. In this session you’ll learn how to be smart about social media so you can maximize the results while minimizing your efforts. Learn the best ways to automate social media and smart ways to use tools available to get the best results for your time investment. Krista will teach participants how to:
Avoid the social media time-suck
Prioritize your efforts
Create a strategy for how to spend your time to maximize results
Use automation to drive your social media
Build a workflow to manage social media effectively
Identify top tools to use to get more out of social media
Optimize visuals to create an impact
Many women are reluctant to actively promote their value because it feels self-serving or inauthentic. Rather than promote themselves, they prefer to believe that their work will speak for itself. Unfortunately, without the confidence and commitment to share your value with others, you may lose out on important opportunities to raise your visibility, make a bigger impact and advance within your organization.
In this webinar, you’ll learn:
-What it means (and does not mean) to engage in strategic self-promotion
-Why self-promotion is challenging for so many women
-Key benefits to yourself and others when you actively promote your value
-Practical, actionable strategies to help you authentically promote your value across your organization.
Steve O'Brian, VP of MarketingRecorded: Dec 11 201849 mins
Learn how a better scheduling framework creates a better workflow and leads to better outcomes. Scheduling is a critical activity in modern shift-based workplaces – with impacts on labor cost, productivity, and even legal compliance. A chaotic scheduling process impacts worker satisfaction, absenteeism, and turnover. It also increases the likelihood for human error and makes last minute changes very disruptive.
-How to think about a scheduling framework
-Key ingredients to a staff scheduling workflow
-7 steps to a better workflow for staff scheduling
Our presenter, Steve O’Brian is the Vice President of Marketing at Shiftboard and has over a decade of experience in human resources business process optimization
Jacqueline Touma, Sandy Mathis, Amy Protexter, Razia RichterRecorded: Dec 4 201860 mins
The customer expects fast, personal and engaging experiences, integrated and aligned across touch points in real time.
The Cloud brings along a paradigm shift in the way customers interact with the businesses and what businesses must be prepared for. Understand what the Modern Customer Experience is and how content and customer analytics are keys to success.
Organizations need to have the right tools to capture feedback and provide needed content at each point in the life cycle.
Learn more from our Panel of experts as they share their experiences, best practices, and lessons from leading Companies.
Mollie Lombardi, CEO and Co-founder - Aptitude Research PartnersRecorded: Dec 4 201862 mins
The schedule is at the center of life for many organizations. Who needs to be where and when is the foundational construct of running a business. And particularly in organizations with large amounts of hourly staff, or multiple shifts, making sure people show up as needed can be the difference between productivity and standstill.
In today’s world, simply executing an accurate and effective schedule is not enough. Scheduling has become a strategic element of the employer employee relationship, and a key translation point between business strategy and execution. By using tools to make the scheduling process more manageable for administrators, more interactive for employees, and more informative for the business, organizations can leverage the time and investment it takes to create schedules to deliver value far beyond the tactical.
Join Mollie Lombardi, Co-founder of Aptitude Research Partners, she explores the impact of automation integration mobile tools in the consumerization of technology are impacting not only how organizations create schedules in all environments from simple to highly complex and regulated, but the user experience for both employees and executives.
Peter Fitzsimmons from Contexture & Jess Gulick from KatzcyRecorded: Dec 4 201862 mins
Learn what we mean by “Natural Language Processing (NLP)
and Machine Learning” and how can these be deployed to
automatically process, interpret, and organize the growing
volumes of digital documents and other information critical to
your business processes.
In this webinar, we will explain the capabilities and benefits of
NLP and machine learning and present practical applications in
several content-intensive areas including policy and compliance,
media, information services and publishing, legal services, cybersecurity and beyond.
Learn how to empower yourself with a self-empowering mindset and heart-set.
You know you need a success mindset to be successful. But what exactly is a success mindset? Maybe you are all about mindset, repeating daily affirmations, reading self-help books, watching inspiring YouTube videos, taking loads of action, and yet… not getting what you want in your business or career? Not the job you want? Not enough clients, not the right clients? Not the money you want to make? Or maybe you’re at a certain level, and you want to move to your next level but you just can’t seem to break through that inner glass ceiling?
In this session, led by Regina Huber, we will explore ways to step into a self-empowering mindset and heart-set so you can not only reach for the stars but hold them in your hands, too.
Megan Brandt, National Account Manager, and Brian Ballenger, Director Strategic National AccountsRecorded: Nov 28 201844 mins
According to a recent study by global consulting group Korn Ferry, roughly 23 percent of retailers were unable to hire the number of temporary workers they needed for the 2017 holiday season. It’s crucial to be able to adapt when demand increases. This can be especially difficult around the holidays when the entire industry is looking for extra help, making it even harder to find the right workers, right away.
During this webinar, PeopleReady’s Megan Brandt, National Account Manager, and Brian Ballenger, Director Strategic National Accounts, will:
-Share insights on common challenges retail and supporting industries struggle with during the Holiday season
-Provide tips to effectively manage those challenges
-Discuss ways companies can get more out of their staffing partnership
-Highlight how JobStack can help with easy ordering during the holidays
Bola Sokunbi, Certified Financinal Education InstructorFeb 20 20196:00 pmUTC60 mins
In this webinar, Bola Sokunbi, the founder of Clever Girl Finance, will provide education and resources for women that will help them achieve financial success. During this webinar, Bola will help you understand how to create a solid financial plan and build real wealth. She will cover:
- The reasons why financial success should be a priority for women;
- Why and how women can get clear focus on their core values; and
- How to create a plan for your financial future, including budgeting, debt repayment, and things you should know about credit and long-term investing.
No one really likes it. Everyone dreads it. And most of us dwell on it after it happens. But you can become more confident, comfortable and effective in any conflict situation. Join me for this webinar, designed specifically for supervisors and HR business partners who want to assert themselves without creating unproductive conflict.
Evan Blair, Co-Founder, Global VP Channel, ZeroFOX & Jeremy Wood, Vice President, Product Marketing, HootsuiteFeb 21 20194:00 pmUTC60 mins
In our connected world, most people engage with brands online prior to making a purchasing decision. With social media marketing on the rise, risks to your brand and reputation are also increasing, from account hacking to impersonating profiles and more. How can you increase engagement while protecting brand integrity from digital risks?
• Knowledge about social media security risks related to brand
• Tips for safe sharing on social media
• Step-by-step guide for protecting your brand
Sean Crowley - Leader, Integrated Marketing, D&B and Elizabeth Barrette - Distinguished Architect, Dun & BradstreetFeb 26 201912:00 pmUTC61 mins
You’re on a mission: a mission to master your data to drive sales and marketing success. For Marketers and CRM Administrators, this typically starts with the data stored in your CRM.
The challenge we all face is that the volume, variety and velocity of data about our prospects and customers doesn’t stop, making clean and consistent data seem like an unreachable goal. Don’t despair, there are steps you can take to immediately add value, show success and gain momentum (and funding) for your mission.
Join Elizabeth Barrette, Distinguished Architect, and Sean Crowley, Leader-Integrated Marketing from Dun & Bradstreet, to learn about the steps you can take today to build a solid data quality foundation in your business. We will delve into:
- Insights from 1st party research on the state of B2B data quality in businesses today
- Tips & tricks to overcome common data quality problems and deliver results
- Details you can use to build a business case to secure time and funding for your efforts
- Approaches other businesses have successfully employed to solve these common problems
If you are responsible for the data within key sales and marketing technologies, or you rely daily on the data in those systems to try to drive growth for your business, this is a must attend event.
Sean Crowley is the Leader of Integrated Marketing for the Sales Acceleration Suite at Dun & Bradstreet. He is responsible for the strategy and coordination of inbound, outbound, digital, creative and content execution is support of new customer acquisition, cross-sell, retention and ABM programs for the Sales & Marketing line of business.
Elizabeth Barrette, Distinguished Architect at Dun & Bradstreet is a 30-year veteran of the data and technology space. Liz Barrette is a Distinguished Architect at Dun & Bradstreet who provides guidance and support to hundreds of clients of all business types and sizes such as IBM, Microsoft, Dell, Google, Verizon and Amazon
Peak Performance Strategist, Karissa KouchisFeb 27 20196:00 pmUTC60 mins
This interactive and empowering 60-minute session is designed to provide your team with strategies they can use immediately to measurably enhance their professional and personal lives. At the end of the seminar, Karissa will introduce the upcoming Tony Robbins Unleash the Power Within weekend and offer your team an opportunity to enroll in the most dynamic and life changing experience ever!
During this session, you will learn how to:
-Activate the driving force that moves you to action and results
-Move through limitations toward resourcefulness
-Cultivate a state of mental strength to overcome barriers
-Inspire strong leadership
-Embrace the power of focus to improve productivity
Retail business has undergone a series of transformations but the biggest change is the one that’s happening right now: more and more retail sales come from the web. The fastest-growing part of e-commerce sales is mobile commerce.
M-commerce sales are expected to more than double from $206.5 billion in 2018 to $420.2 billion in 2021. The National Retail Federation says, “Smartphones are driving retail sales more than ever, and retailers have found that even modest investments in mobile initiatives can result in huge returns.”
Have you made those “modest investments?” Do you know exactly which investment will pay off? Do you know how to set up your website for optimum mobile viewing? What are the best ways to attract mobile shoppers? What do consumers expect from your mobile storefront? How are their shopping behaviors evolving and how can you keep up?
You’ll learn all that and more in this webinar with small business expert Rieva Lesonsky.
Deb Calvert, sales researcher, field coach and authorApr 9 20193:00 pmUTC45 mins
It's the conversation no one wants to have. But it must be done. How can you deliver a difficult message without demotivating a seller? How can you speak directly and clearly so a seller will make the changes you need?
We'll talk about the value of candid conversations and how Sales Managers should conduct them to maintain morale and boost sales effectiveness.
Deb Calvert, executive coach and "soft skills" trainerApr 9 20198:00 pmUTC45 mins
This topic might seem a little intimidating. It’s an important one, though, so we’re going to tackle it together!
We'll start with a look at how businesses make money, and then we’ll shift gears to talk about how businesses report on the money they make.
Your familiarity with financial terms and basic accounting methods will make you an even greater asset to your company and may make your job easier to do.
Join me to learn the basic terminology and principles of finance. No matter what your job function, developing this business acumen will help you understand executive-level decisions and direction.