Small Business

Community information
In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
  • Join our 30-minute Controlling Fleet Costs with GPS Vehicle Tracking webinar on Thursday, July 23, 2015 at 11:00 am Pacific / 2:00 pm Eastern.

    Whether public or private, large or small, every fleet and business can use help in controlling costs. That's why more and more fleet operators are turning to telematics as an effective solution for managing their fleets within a limited budgets.

    Register today to learn how you can lower operational expenses with GPS fleet tracking.
  • Your company can learn valuable lessons about risk strategy and incident response from what happened to Hacking Team, a firm that supplies surveillance tools to government agencies. Widely accused of helping governments spy on dissidents and journalists, Hacking Team found itself hacked with embarrassing, possibly damaging results. ESET senior security researcher Stephen Cobb explains the missteps made and the lessons to be learned during this webinar.

    Key takeaways:
    •How Hacking Team’s mistakes mirrored those made by Sony
    •How employees’ weak passwords helped facilitate the breach
    •How transparency would have helped Hacking Team’s credibility
    •Why every company must review what might be exposed in a breach
  • It's often said that retaining customers is a lot easier and cheaper than finding new ones. But how do you put this into practice and use data to your advantage?

    In this webinar, DueDil analyst Andrew Warren-Payne will discuss why B2B customer marketing is so important and how you can put a plan into place. He will cover:
    -) Setting goals and objectives for B2B customer marketing
    -) How to map your customer lifetime journey and plan your communications accordingly
    -) How to prioritise your existing customers using first party and third party data for retention and upselling activity
    -) How to work together with sales and account managers for maximum effect
  • Your current customers are not just your best source of repeat orders (and, by the way, repeat customers normally spend more). Your current customers can also help you find NEW customers. They are your “secret salesforce”, and in this engaging session, Small Business Evangelist, Tamsin Fox-Davies, will show you how to find them and activate them.

    You can get more of the customers that you really want, by focusing on the good customers that you already have, and Tamsin will share with you exactly how you can make that work for you.

    Register now to find out who your secret salesforce are; how to get them to bring you new customers; and the tools and techniques you need to make it happen.
  • More people in the UK shop online that in any other country. This is driving significant changes in the types and volumes of network traffic. In this webinar Mike will discuss trends in retail and ecommerce that are shaping the way we consume online services.
  • Recent studies show people want to develop more meaningful relationships with brands. The rewards for brands who truly collaborate with their customers and involve them at the heart of their marketing are great, with genuine advocacy leading to more sales, increased brand awareness, meaningful customer insights, user generated content and more.

    This webinar will share how, by putting your customers centre stage, you can develop the meaningful relationships they seek and work with them to thrive in this brave new era of marketing.
  • Welcome Staffing & Recruiting Agency Professionals to Jobscience & Menemsha Group's 3-Part, Sales Productivity Series --- "The Road to Winning More Business."

    Part 2: Accelerate Past Your Competition By Improving How You Qualify Job Orders.

    What if there was a way to shorten your sales cycle from 25 days to 20 days? And imagine if instead of closing two or three job orders out of ten you could close five or even six or seven out of ten job orders? Combined, that would be a significant boost to your sales results, without having to exert additional prospecting time and energy. That is what we call working smart!

    Proven sales coach to staffing agencies, Dan Fisher of Menemsha Group will highlight the most important and often most overlooked qualification elements of taking a client requirement.

    Key learning experiences include:
    •How to establish yourself as an equal peer with your client (& why this is so critical)?
    •How you can change the playing field (change the client requirement)?
    •How to eliminate latency and avoid a stalled sales cycle?
    •How to leverage recruitment agency CRM software to drive consistent practices of taking a job order?
  • In this webinar, Dr Wolfgang Mahr will explain the fundamental importance of one of the most significant phases of the BCM lifecycle – the Business Impact Analysis. Conducting a BIA is the information gathering stage, where business continuity practitioners are charged with understanding the business before developing strategies and plans that can be put in place to ensure its continuity. Critically important information needs to be unearthed and not one important aspect must be omitted or forgotten. This webinar will offer insights that will help business continuity practitioners better understand a company’s processes, resources and their interdependencies.
  • Starting a technology company that services the recruitment industry can be daunting, especially when your have minimal experience in recruitment and technology. This webinar will show you how JobsCrush built two pieces of technology, and went on to grow to 3000 users in 30 days.
  • The times they are a changin', and the recruiting and HR space is no exception. Join Don Charlton, CEO of Jazz and Bianca Ghiselli, Director of Client Services at Namely on July 8th to:

    - Take a look back at the history of HR managers and recruiters
    - Examine the role of technology in an ever-changing hiring landscape
    - Find your next great hire
    - Ensure the high performance of employees
  • Does your organization struggle to find the right talent? You’re not alone. Many organizations face ongoing challenges finding the right candidates with the right skills – the people who can improve performance, strengthen competitive advantage and drive sustainable growth. In fact, while surveying over 5,000 hiring managers, ManpowerGroup's 10th annual Talent Shortage Survey revealed that 1 in 3 U.S. employers continue to struggle filling mission-critical positions.

    Join ManpowerGroup for a complimentary webinar designed to provide insights into the talent shortage and offer strategies to overcome hiring challenges and accelerate business success.

    By participating in this webinar you will:
    •Gain insights into factors behind the talent shortage and how it impacts your organization.
    •Learn how your hiring challenges compare to those of other employers and understand why competition for in-demand talent today is so intense.
    •Get insights into the top 10 hardest jobs to fill, how they have changed over the past decade and why employers continue to have difficulty filling these critical roles.
    •Identify strategies you can pursue to overcome your shortages and win the race for in-demand talent.

    Your expert for this informative webinar is Christopher Rowland, ManpowerGroup Managing Director.
  • The June 24th Hotel Investor’s Marketplace webcast will focus on Hospitality Lending. HBI President Brandt Niehaus will be joined by Dennis Nessler, Editor at Large of Hotel Business to discuss the magazine’s recently completed survey of hospitality industry lenders and examine the types of loan products available in the market, requirements for generating hospitality loans and opinion on the status of the lending industry this past year and through 2015.
  • Join ESET and National University as we explore options for education and career advancement in the field of cybersecurity. Christopher Simpson, the Director for the National University Center for Cybersecurity and Information Assurance program will look at the evolving technology job field and what specific cybersecurity related skill sets employers will want to look for.
  • How prepared are you to drive improved performance and revenue? Is your talent ready? How about the entire company? Improving company culture alongside financial performance is the challenge of this decade.

    There are countless article, blogs, etc. about employee engagement from OKRs to KPIs. The point? “Ideas are easy, but execution is everything!”

    In this webinar, we’ll go beyond the theory of employee engagement and uncover the 4 best practices required to create a high performance culture with tangible things you implement in your organization immediately. Learn how to engage Gen Z, Gen Y, and your entire company.
  • Like the sands through the LinkedIn feed, so are the days of recruiters lives — with endless references to the latest industry buzzwords: talent management, big data, employment branding and much more. However, no other buzzword has created so much drama and controversy in the industry like — social recruiting

    Since being introduced to our vocabulary back in 2003, social recruiting continues to be a hotly contested term. Katrina Collier, social recruiting specialist, and Bennett Sung, social media buddha, add clarity and provide guidelines to the social recruiting conversation stream.

    Three key learning experiences include:
    #1 Refresher on the differences between personal and professional social networks.
    #2 What are the rules of engagement and expected behaviors when connecting with prospected candidates on personal and or professional social sites?
    #3 Avoid the broadcast approach: Tips for starting a personalized conversation.
  • In 2015, Millennials surpassed Gen X as the largest generation in the U.S. workforce. By the year 2020, they will comprise half of all employees. As Millennials continue to grow in the labor market, what are the new table stakes to recruit and retain top talent?

    This webinar explores how and why a one-size-fits-all approach to benefits has evolved to the ‘one-size-fits-one’ model. Recent cultural shifts – including the technologies we use, the roles and definitions of families, and valuing work/life balance over income – highlight the growing importance of offering benefits that meet the individual needs of each employee’s life situation. Join us to learn if your benefit offerings are meeting the new table stakes to recruit and retain top talent.
  • Whether you’re investing in a global initiative or just want to better understand global trends, this complimentary TAPFIN webinar will provide expert insights to help navigate you to success.

    We’ll share our latest Quarterly Market Report – an analysis of current trends, opportunities, global market indicators and considerations for tracking talent globally, with an emphasis on how these market conditions can impact hiring activity and business outcomes. The webinar will also provide insights into which market dynamics have the most impact on workforce activity and how best to measure that workforce activity within your organization. This quarter, we will be joined by Subject Matter Experts in diversity hiring to discuss how perspectives and objectives shift by market and by industry, highlighting some of the best practices and solutions to achieving desired outcomes.

    As organizations increasingly recognize their global workforce as means to improving business performance and efficiency, it is important to have visibility into what is happening both inside and outside of your organization with regard to workforce activity and performance. Subject Matter Experts Vincent Rossy, CEO of CorTech LLC and Paul Neto, VP of Global Staffing Services will join us for a discussion on driving competitive advantage through workforce analysis.
    By participating in this webinar, you will learn:
    •How organizations are defining diversity objectives
    •How diversity needs vary by market and by industry
    •How best to achieve or expand diversity initiatives
  • A Google search for Talent Management yields over 33MM results with almost 16MM devoted to Talent Management software. This raises the question...what does managing talent mean for your company, and how do you ensure that you are managing human assets in line with this thinking?

    This presentation will propose 5 key questions that every company should answer about Talent Management, review what to expect from properly managing this function, and open doors to the options available for customizing talent management solutions.

    Every company has different needs and expectations. No wonder Talent Management is not a one-size-fits-all proposition.
  • The world of teamwork has changed. The millennial generation, a more mobile and global workforce, and a wealth of technology is just the beginning. The research is also in on multi-tasking; collaboration habits; and many flavors of job stress, burnout, and overwhelm.

    In this webinar, we’ll share the research – by Unify and others around the world – on teamworking today. We’ll net out six research-based rules for team success in today’s business world. And, we’ll show you how to choose and use (or stop using) technology, so your team can produce.

    Presented by Unify – Harmonize your enterprise
    www.unify.com
    #NW2W
  • DevOps is now over 5 years old and many advancements have been made.

    In this talk, we will review what's going on in the space, and discuss current trends and where we envision DevOps is going over the next few years. Specifically, we will cover the rise of containers, the "move to the donkeys", the greater incorporation of security into the development pipeline, the movement on network and databases as code, cultural backlash and trends.

    This will be a panel style talk with Karthik Gaekwad (@iteration1) , Ernest Mueller (@ernestmueller), James Wickett (@wickett) with plenty of time with questions at the end of the talk.
  • What is the value of business continuity? That is a question those working in the profession often grapple with, certainly when attempting to justify its existence to top management. In the latest edition of the Business Continuity Institute's Working Paper Series, Dr Clifford Ferguson explores the issue of strategic value and offers a way forward by integrating business continuity into an organization’s strategic plan.
  • The changes to the tax regime announced in the Chancellor's Summer Budget will impact the pension provisions of high earners whilst the introduction of the "Living Wage" has important implications for how employers reward those workers affected by these changes.
  • With limited marketing resource and budget, your content has to be timely, engaging and everlasting. But like a supernova, does it flash hot and burn out quickly?

    Your content works hard to explain and describe your organisation's value. Carefully constructed, thoughtfully created, and no expense spared, you launch it into the atmosphere with great expectations. But does it actually generate the tidal wave of support and interest you want and longevity it deserves?

    By building an influencer Community, you'll have a better understanding of the type of content that will resonate more highly, and you'll have a waiting audience of people ready to help you share it across their networks.

    Join Christie Fidura, former manager of the Adobe Community for Europe, Middle East and Africa, to learn how to create a Community whom will appreciate your content, share it with their networks and help you keep it evergreen.
  • Welcome Staffing & Recruiting Agency Professionals to Jobscience & Menemsha Group's 3-Part, Sales Productivity Series --- "The Road to Winning More Business."

    Part 3: Cold Calling Techniques That Can Take Your Agency To The Finish Line. No Joke.

    Cold calling is the lifeblood of the staffing sales rep yet so few find it an effective use of their time.

    Proven sales coach for staffing agencies, Dan Fisher of Menemsha Group will dispel the myth around the ineffectiveness of cold calling, and in fact provide a a fresh approach to cold calling that actually yields results.

    Key learning experiences:

    •Why (and how) you need to do the opposite of what prospects expect from sales people?
    •How sales people create objections (and how to stop these behaviors)?
    •How to craft a message that cuts through the clutter and will compel the client to engage?
    •How to power your recruitment agency CRM with market intelligence so a cold call isn't so cold?
  • Does Your Organisation Really Know it's True or Total IT Cost and do they properly allocate to the Business?

    IT spend has become one of the largest budget line items in companies today. IT organizations worldwide spent over $4 trillion dollars in 2013 alone. Despite the growth in IT spend, many IT organizations do not have the capability to clearly and easily articulate where that spend is going, how it correlates to the services they are delivering or what value the business is realizing from the services.

    In order to stay competitive, businesses are seeking ways to optimize and align future IT investment decisions with the strategic direction of the company. By making all of the costs of running IT transparent, IT can change the way business units consume IT resources, drive down total enterprise IT costs and focus on IT spending that delivers real business value.

    Join Jerry Wertelecky as he discusses:

    • Facilitate collaboration between IT and Finance to increase visibility into the costs, utilization and operations of all IT Services

    • Leverage a deep understanding of what drives IT costs and performance to improve scenario planning capabilities and make better IT decisions

    • Provide IT cost and consumption data to business owners in the form of a “Bill of IT” to more effectively communicate the value of IT to the business.
  • The CIO is faced with reconciling the, apparently, irreconcilable. How does he build a cost effective technology platform that provides business agility, and manages risk?

    In this session, Steve O’Donnell explains the critical success factors in achieving that desired outcome, the considered compromises, the strategies and tactical approaches that the CIO will need to adopt to deliver business benefits and keep his stakeholders onside. He will look at the different types of application and how they need to be managed and hosted. Where do we build, where do we buy and where is configuration the right answer? How do we choose between in-house infrastructure, managed cloud services and engineered systems?

    Join Stephen for a structured approach to providing a cohesive strategy for IT investment that makes sense, and optimises business outcomes whilst being simple enough to gain business stakeholder buy in and approval.
  • Join Security Researcher, Cameron Camp, as he reviews the latest in cyber security covered at this year's Black Hat Conference.
  • We may not know what the future holds, but we can be confident as we move towards it. In this content marketing webinar, we take a look at emerging trends in content marketing, distribution and analytics. What will change? What will stay the same? And what marketing fundamentals will be useful as you move into the future?

    Join Chris Brosnahan, Content Manager at Hay Group, as he shares tips from his experience in his career in content, marketing and communications, and looks at lessons from a classic marketing text that have remained relevant over the years.
  • 70% of B2B organisations have increased their investment in content marketing over the past 12 months, but how do you ensure that your collateral resonates with your prospect audience – and generates tangible lead engagement?

    In this webinar, B2B marketing agency Fieldworks – specialists in the retail and technology sectors – will outline their roadmap from concept to conversation, covering topics such as:

    · What role does content marketing even play within lead engagement strategies?

    · How to come up with a great idea – and execute it too

    · Getting the audience right: segmenting content by persona

    · Getting the tone right: business people are still people!

    · The different roles of content throughout the engagement funnel

    · The final furlong: personalising content for hot prospects
  • From ecommerce platform selection to warehouse, order and product management systems, join ecommerce architect specialist Mike Bainbridge as he gives an overview of key software solutions for retailers.
  • "Content Strategy Simplified" gives you the insight needed to get the most out of your content marketing efforts, regardless of what stage you are at.

    Learn how to setup, implement, monitor and adjust your strategies, ensuring you get the best results possible.
  • One of the main problems facing B2B marketers is that content simply doesn’t work as well as it used to. We have to get used to a new normal – where content is everywhere and we have to compete harder to be seen. But we can’t simply throw more money at the problem; we need a new solution. Agile content marketing is an approach that reduces costs and improves quality – for those brave enough to embrace it. Attend this webinar to find out how to:

    • Be more competitive against B2B rivals
    • Make better use of resources
    • Streamline processes
    • Reduce costs
    • Create outstanding B2B content
  • There's a lot of B2B content 'units' out there. A lot of 'stories' being told. To succeed, it's not enough to stand out, you have to matter. This session looks at why this is, how to matter - and secure both love and sales too.

    Join this webinar with Simon Sanders, Head of Content at Pulse, to learn how to make B2b content so good - that customers fall in love with you. And then buy from you.
  • Security Researcher, Cameron Camp, discusses seven ways in which malware threatens your virtual systems and the increasingly mission critical data and services that those systems handle. Given a thriving black market in stolen information, and the wide availability of the tools with which to acquire it, no virtual attack vector is likely to be neglected by the bad guys, from compromised executables in virtual server images to virtual networking connections between mobile end points. Drawing on the latest malware research, Camp looks at how malicious code is adapting, and may be adapted, to penetrate virtual systems.
  • What's Docker? Why is it popular? What are containers? Why and how are they going to drastically improve how we build, ship, and run applications? How to get started with Docker and containers, and leverage them to achieve faster, safer deployments for software stacks big and small?

    In this presentation, Jerome Petazzoni wil answer all those questions (and a few more) to give you a clear overview of Docker and containers, as well as a quick bootstrap to get started with this technology.
  • Great communication starts with great listening. And great listening starts with an inner listening called Mindfulness, a simple practice done 10-20 min. a day that makes an average communicator into a great one. Transform hollow interactions into engaged, dynamic relationships by being present and in the moment. Learn why successful organizations all over the world are bringing Mindfulness to the workplace. Developing inner awareness leads to productive relationship building, sharpening crucial skills in management, improving sales & operations at successful firms. Win the trust across the spectrum of those you communicate with, from clients to colleagues, employees to senior management, in every interaction.

    You Will Learn:
    1.What Mindfulness is & why it is useful in the business world.
    2.How this simple practice enhances self-awareness, making one a potent & attentive listener.
    3.How to be 100% in the present moment, focused, free of distractions.
    4.A 5-phase process that leads to effective communication & deep trust, yielding sustainable professional & personal relationships.
    5.How Mindfulness training has been embraced across industries, including health, financial services, technology, government, journalism, entertainment, social services, think tanks, law enforcement, the military & education. (Google, Apple, Aetna, Virgin, Madison Wisconsin Police Dept, Congress, & House of Commons.)

    Can’t Miss Takeaway:
    You will:
    •Learn the daily practice of Mindfulness & how it delivers practical benefits.
    •Have access to an audio guide to a daily Mindfulness practice.
    •Receive a free on-line copy of George Kinder’s book, Transforming Suffering into Wisdom: Mindfulness & The Art of Inner Listening.

    Who Should Attend?
    Anyone who wishes to be more effective in their communication skills, with greater control, clearer focus, more patience, flexibility & skill, greater leadership & access to intuition, values, creativity, & managing stress & difficult emotions with poise.
  • In advance of October's Executive Women's Forum, Security Researcher Lysa Myers will look at the evolving landscape for women in IT, risk management, information security and other privacy industries.
  • Data breaches strike all industries, but for the hospitality industry the stakes are extremely high, and the financial impact to a company can be significant. As an owner, controller or CFO, your responsibility now includes the safety of corporate data. We will explore how you can effectively work with IT to develop a risk management profile that protects your data and maintains your financial success.

    Meet the Panel: H. Brandt Niehaus, CHB, President of Hotel Brokers International and President of Huff, Niehaus & Associates, Inc., a full-service hotel investment advisory firm. Julie Eisenhauer, CPA is a shareholder at Clark Nuber, a CPA and consulting firm in Bellevue, Washington, where she provides audit, assurance and consulting services to privately owned companies. Peter Henley, CPA, CITP, serves as Clark Nuber’s Senior Director of IT, and is responsible for aligning IT with the firm’s strategic business plan and making Clark Nuber the most technologically advanced accounting firm in the Northwest.
  • Smart businesses know that great customer relationships are their best marketing tool.

    This means keeping in regular contact in specific ways. However, remembering to do it at the right times is hard, and what should you be contacting them about anyway?

    Join Tamsin Fox-Davies of Constant Contact to learn how and when to use auto-responder emails to create and grow great customer relationships that will bring clients back to you again and again.

    She’ll share the three key automatic emails that every business should be using and the step-by-step method to setting-and-forgetting these for your business.
  • Is antivirus dead? Absolutely not. Join Distinguished Researcher, Aryeh Goretsky, as we explore how antivirus is evolving to adapt to modern threats and why it is still a critical layer to a complete security solution. This webcast will look at trends reported at the annual Virus Bulletin conference in Prague.