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Small Business

  • Hyper-personalization: Marketing to a segment of one
    Hyper-personalization: Marketing to a segment of one Cherie Yu, Head of Local Marketing, Lyft Recorded: Sep 21 2017 61 mins
    Consumers aren’t actually impressed by just a "Hi!" And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.

    In other words, hyper-personalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.

    Learn more about the tech you need, the strategies that win, and how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!

    Don’t miss out!

    You’ll learn:
    * Why broad segmentation is no longer enough
    * How shopping bots, AI + more enable one-to-one marketing
    * How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
    * How engagement, experience and retention improve one-to-one marketing
    * The importance of not being creepy
    * The trends and future of hyper-personalization

    Speakers:
    * Cherie Yu, Head of Local Marketing, Lyft
    * Dr. Martin Prescher, CTO of AutoGravity
    * Stewart Rogers, Direct of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Taking Microsoft Office from Good to Great
    Taking Microsoft Office from Good to Great Ben Sloane, Jared Fox - both Systems Engineers at SAS Recorded: Sep 20 2017 54 mins
    In this webinar, you will learn how to use SAS to enhance the security, reporting and analytical capabilities of Microsoft Office while eliminating any data size restrictions. Regardless of your skill level, you will be able to harness the power of SAS from the Microsoft Office environment and take it from good to great!

    During the webinar attendees will see how they can use Microsoft Office to:

    * Access data from multiple sources.
    * Create historical analysis and use predictive analytics.
    * Disseminate findings to key stakeholders.
  • 5 Out-of-the-Box Openings for your Presentation
    5 Out-of-the-Box Openings for your Presentation Julie Hansen, Founder Recorded: Sep 20 2017 32 mins
    A strong opening is critical to the success of your presentation today. Learn how to create an “Out of the Box” presentation opening that stands out from the competition and gives your prospect a compelling reason to pay attention.
  • The “Good” BIA
    The “Good” BIA Kathleen Lucey FBCI Recorded: Sep 20 2017 49 mins
    This webinar will enter the current “BIA Controversy” with a description of what works….and what doesn’t.
    I learned in 1991 what makes a BIA “not work” when my team and I had to deal with a BIA report that had covered all sites of a global firm.. Key characteristics: it took over 2 years to complete and had cost nearly half a million dollars, did not provide a basis for building a plan, and much of the information was out of date. So I made a few common-sense process changes that made all the difference in going forward to complete useful plans in a reasonable time-frame.
  • Third Party Dependencies and semolina
    Third Party Dependencies and semolina Martin Caddick FBCI Recorded: Sep 20 2017 45 mins
    This session is about thinking and planning outside your own organization boundaries as well as inside.
    I will use the ‘Great semolina disaster of Yarmouth’ as a case study, looking at what you might reasonably be expected to foresee, and why sharing plans is a good thing. I will also look at some case studies that changed the focus of regulators, who have become increasingly concerned about interdependencies between organizations.
    I will then look at what needs to be done to make sure you are working in the right way with the right third parties.
  • Fast Track to Career Bliss: How to Dig Deep, Discover Your Right Work & Succeed
    Fast Track to Career Bliss: How to Dig Deep, Discover Your Right Work & Succeed Kathy Caprino, M.A., internationally-recognized women’s career success and work-life expert Recorded: Sep 19 2017 77 mins
    This powerful and transformative webinar is designed with the needs and desires of professional women in mind, to help you:

    •Uncover your amazing gifts, talents, and strengths
    •Gain deeper insight into how to move forward to shine your unique light and make a bigger impact
    •Identify the best direction and action for you now
    •Learn the five key steps to take before you make ANY change
    •Understand your preferred action-orientation style and what that means for your life and career

    About the Speaker
    Kathy Caprino, M.A., is an internationally-recognized women’s career success and work-life expert, leadership consultant, speaker, and trainer dedicated to the advancement of women in business. A featured contributor on women’s careers, business, and leadership for Forbes, Huffington Post, and LinkedIn, she is also the author of Breakdown, Breakthrough: the Professional Woman’s Guide to Claiming a Life of Passion, Power, and Purpose. A champion for working women, Kathy is a former corporate vice president, a trained psychotherapist, a specialized career and executive coach, and a sought-after writer and speaker on women’s issues. She is the founder and president of Ellia Communications, Inc., and the Amazing Career Project, supporting women to build successful, rewarding careers of significance.
    Visit Kathy’s website: http://kathycaprino.com
  • How to Improve BC/DR Programs by Auditing
    How to Improve BC/DR Programs by Auditing Paul Kirvan FBCI Recorded: Sep 19 2017 49 mins
    This webinar discusses how to leverage auditing skills, particularly IT auditing, to improve BC and DR programs. We will discuss how to design BC/DR controls, examine and analyze them in existing BC/DR programs, and prepare work papers that summarize the audit results. One of the key components of the ISO BC and DR standards is reviewing and auditing BC management systems and DR programs to ensure they are compliant with standards and good practice. We will refer to ISO 22301:2012 and ISO 27031:2011, as well as the BCI’s Good Practice Guidelines, in the course of the presentation.
  • Why is cyber-attack not a security issue?
    Why is cyber-attack not a security issue? Saul Midler FBCI Recorded: Sep 19 2017 45 mins
    We live in a world of uncertainty. The BCI Horizon Scan Report 2017 provides clear confirmation that organisations are being disrupted and there are a range of threats that are of great concern.
    Cyber-attack is the top concern and while considerable effort goes into reducing cyber threat, an actual attack is not a security issue.
    This presentation will help you understand the difference between Business Continuity and Information Security and their role before and after an attack.
  • Sales Success  - 4 Ways to Crush Your Quota and Fuel Your Pipeline
    Sales Success - 4 Ways to Crush Your Quota and Fuel Your Pipeline Janice Mars, Principal and Founder/Shawn Sandy, Chief Revenue Officer Recorded: Sep 18 2017 45 mins
    In Miller Heiman Group’s CSO Insights latest Sales Performance Optimization Study, on average, only 57% of reps make quota. If you could ask a few insightful questions proven to fill your pipeline with quality deals, would that be a good use of your time? Join Janice Mars, Principal and Founder of SalesLatitude and Shawn Sandy, Chief Revenue Officer of The Selling Agency for a fun and action-packed 45 minutes on how to crush your quota and fuel your pipeline.
  • BCI Horizon Scan Report 2017
    BCI Horizon Scan Report 2017 Gianluca Riglietti CBCI Recorded: Sep 18 2017 25 mins
    The BCI Horizon Scan has become a vital resource to those working in the fields of business continuity, risk or resilience, and as such it is getting a greater number of respondents from a wider range of countries and industries. The 2017 Horizon Scan Report showed that once again it was cyber attack that was the number one threat, with data breaches remaining in second place and network outages third. Adverse weather moved up three places to enter the top five along with security incident.
  • Spinning Plates in a Changing Landscape
    Spinning Plates in a Changing Landscape Betty A. Kildow FBCI Recorded: Sep 15 2017 50 mins
    In recent years we have experienced ongoing changes in BCM: increasing demands from customers for a validated BC capability, new and/or increased risks such as cyber threats, the need to fully include supply chain continuity, changes in terminology, scope, technology, and planning procedures, and requirements to earn and maintain certifications for our organizations and ourselves. All this is in addition to day in/day out responsibilities. This conjures up a mental image of the performers who keep plates and bowls spinning on poles without letting any of them fall. For BC professionals this at times may even seem like preventing tumbling crockery while riding a unicycle.

    This webinar will explore current issues including the changing BC landscape, the division of responsibility for some risks such as cyber threats, and discuss the increasing importance of cooperation, collaboration and communication to avoid gaps and overlaps in efforts to develop a resilient organization.
  • 4 Schritte zur Automatisierung des Krisenreaktionsplans  (webinar in German)
    4 Schritte zur Automatisierung des Krisenreaktionsplans (webinar in German) Matthias Rosenberg and Andreas Deliandreadis Recorded: Sep 15 2017 23 mins
    Wenn eine Krise stattfindet, verwenden viele Unternehmen immer noch manuelle Prozesse als Teil ihres Reaktionsplans. Um die damit verbundenen Risiken abzuschwächen, gibt es ein paar einfache Schritte, die Sie ergreifen können um den Prozess wesentlich zu verbessern.
    In diesem Webinar werden folgende Themen behandelt:
    - Rollen und Verantwortlichkeiten
    - Unfallbewertungs-Teams
    - Aktionsplan und Status
    - Wirksame Kommunikation
  • How much is my work worth? (BCI Salary Benchmarking Report 2017)
    How much is my work worth? (BCI Salary Benchmarking Report 2017) Patrick Alcantara DBCI Recorded: Sep 14 2017 34 mins
    ‘What are salaries in business continuity and resilience like?’

    This is doubtless one of the most frequently asked questions by new entrants to the business continuity and resilience fields. Patrick Alcantara DBCI, author of the 2017 CI Salary Benchmarking Report, will answer this question and more during this webinar. This webinar will feature the results of a survey of more than 1,100 professionals worldwide.
  • Analytics 101 Part I: Building Your Analytics Road Map
    Analytics 101 Part I: Building Your Analytics Road Map Jen Lambert and Molly Jones - both Systems Engineers at SAS Recorded: Sep 13 2017 54 mins
    Analytics continues to be identified as a key competitive differentiator for businesses across all industries. Analytics drives better decision making through the application of a diverse set of techniques to uncover meaningful information and trends from data. Many small to mid-size companies have the potential to benefit from analytics, but aren't sure where to begin. In this webinar, will discuss:

    * Understanding analytics in a business context.
    * Building your analytics road map.
    * Applying an effective data strategy.
    * Descriptive statistics in action.
  • A New Approach to Managing Work-Life Balance
    A New Approach to Managing Work-Life Balance Suzanne Brown, the founder of “Mompowerment Recorded: Sep 13 2017 61 mins
    For many women, the challenge of managing a family along with building a career or business is a daily struggle.

    In this webinar, Suzanne Brown, the founder of “Mompowerment”, will provide fascinating insights into how this can be achieved.

    Suzanne’s focus has long been on providing a path for women of all backgrounds/sectors to balance part-time work and motherhood. Through her research for her forthcoming book, Suzanne interviewed 110+ women who have successfully made that change.

    During this webinar you will learn;
    --What are the best ways to create more work-life balance
    --How to become more productive
    --How changes in population are starting to impact the workforce and what this means to you
    --Tips to get the most out of playdates
    --Ways to integrate self care into your daily routine

    About the Speaker
    Suzanne Brown is a strategic marketing and business consultant, TEDx speaker, an expert on and advocate for professional part-time working moms and author of a forthcoming book, out in mid-September. Mompowerment: Insights from Successful Professional Part-time Working Moms Who Balance Career and Family empowers moms to think differently about their career approach and work-life balance. Suzanne blogs weekly at www.mompowerment.com on topics related to helping working moms continue to achieve their career goals and be the moms they want to be.

    Visit Suzanne's website - https://mompowerment.com
  • Enhance Sales Productivity With D&B Hoovers
    Enhance Sales Productivity With D&B Hoovers Dun & Bradstreet Recorded: Sep 13 2017 4 mins
    Learn how our sales intelligence solution, D&B Hoovers, can help you monitor developments at your accounts and stay informed of new opportunities with our personalized desktop, real-time alerts and notification options.
  • Target More Strategically With D&B Hoovers
    Target More Strategically With D&B Hoovers Dun & Bradstreet Recorded: Sep 13 2017 5 mins
    Learn how you can leverage data and analytics to help you quickly identify the right accounts to target and get in the door faster with our sales intelligence solution, D&B Hoovers.
  • Have More Informed Conversations With D&B Hoovers
    Have More Informed Conversations With D&B Hoovers Dun & Bradstreet Recorded: Sep 13 2017 5 mins
    See how our sales intelligence solution, D&B Hoovers, can help you prepare for meaningful engagement with an account with our deep-dive company profiles.
  • Mindful Selling
    Mindful Selling Jeffrey Lipsius Recorded: Sep 11 2017 44 mins
    Mindfulness is the latest buzzword for improving workplace productivity. But it is rarely taught to the sales department. Can mindfulness be applied for improving salesperson performance? Sales trainer and author Jeffrey Lipsius discovered a way that it can. Join him for a webinar introducing his method for applying mindfulness for selling success.
  • Attraction:  Become a Magnet for What you Want
    Attraction: Become a Magnet for What you Want Jim Cathcart, CSP, CPAE Recorded: Sep 7 2017 48 mins
    The Connections, Contracts and Outcomes you want are waiting for you to become an “eligible receiver.” When you develop the qualities and apply the tactics that engage them then what you’ve been seeking will also be seeking you.
    Jim Cathcart, author of Relationship Selling, The Acorn Principle and The Self Motivation Handbook is one of the top speakers in the world: Sales & Marketing Hall of Fame, Speaker Hall of Fame, TEDx top 1% (over a million views), Golden Gavel Award and more. He has worked with over 3,100 clients in applying this strategy and it will work for you too!
  • How to Win the Sale with the Discovery Call
    How to Win the Sale with the Discovery Call Keenan Recorded: Sep 7 2017 42 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Creating Value in Every Sales Call
    Creating Value in Every Sales Call Michael Pici, Brian Burns, Jeffrey Lipsius, Lisa Dennis, Moderator: Deb Calvert Recorded: Sep 7 2017 49 mins
    Are you creating value in every sales call? Value that differentiates you and makes you relevant for every prospect? Value creation drives sales, and only salespeople can drive value creation.

    Join this panel discussion to learn specific ways to achieve sales success, crush your quota, and be the sales pro your customers look forward to meeting with. Deb Calvert from People First Productivity Solutions will moderate with guests Lisa Dennis, founder of Knowledgence, Jeffrey Lipsius, author of Selling to the Point, Brian Burns, host of The Brutal Truth about Sales & Selling, and Michael Pici, Director of Sales at HubSpot.

    Join us live to post your questions for the panel discussion and to hear from 4 points of view on everything related to value creation in sales.

    By supplying your contact information, you authorize the panelists and HubSpot to contact you with more content and/or information about each of its services. You further authorize the moderator to pass your information to HubSpot for these purposes.
  • Building Organisational Resilience Regardless of the Size of Your Business
    Building Organisational Resilience Regardless of the Size of Your Business Jerry Marshall FBCI Recorded: Sep 7 2017 49 mins
    In 2012 RBS suffered a major disruptive IT event impacting customers over a 17 day period. In response to this event RBS reassessed its Resilience Strategy. This session will take you through the banks resilience strategy and how we use it to manage our resilience risk exposure, what we rely upon to support our business and our customers and how we identify and manage the threats we face.
  • How to Address The Biggest Challenge for Both Inbound AND Outbound Sales
    How to Address The Biggest Challenge for Both Inbound AND Outbound Sales James Muir, Best-selling author, speaker and active VP of sales. Recorded: Sep 6 2017 37 mins
    Discover the biggest challenge to both inbound and outbound sales efforts and how to address it so both thrive. In this session, you will learn the key component for success in both your inbound and outbound sales strategy.
  • Attract Buyers Like a Magnet with these Sales Strategies
    Attract Buyers Like a Magnet with these Sales Strategies Barbara Giamanco, Sales and Social Selling Advisor Recorded: Sep 6 2017 43 mins
    To reach today’s modern buyer, sellers need a mashup of inbound and outbound sales activities. Barb Giamanco will share 7 strategies for using social channels and creative outbound approaches to peak buyer’s interest, attracting them to your salespeople like a magnet. That’s the path to generating more leads and sales conversations!
  • Out with the old, in with the new: changing perceptions of Business Continuity.
    Out with the old, in with the new: changing perceptions of Business Continuity. Chris Rhodes (Senior Consultant, PlanB Consulting) and Gordon Brown (Senior Consultant, PlanB Consulting) Sep 22 2017 10:00 am UTC 45 mins
    Chris and Gordon argue that a lasting tendency to focus on outdated or improbable threats, risks alienating millennials and may even de-value the BC profession in the future. Take, for example, loss of staff due to a winning lottery syndicate, or even the ever-prominent focus on loss of premises. Whilst we cannot rule out any eventuality, is this really the kind of subject matter that will excite prospective millennial BC professionals?
    Talking from their own experience and looking at the 2017 BCI Horizon Scan Report, they discuss the current threat landscape, arguing that with growing digitalisation and increased cyber risks, never before has there been such exciting prospects for young people in BC.
  • 4 steps automate your crisis management response plan
    4 steps automate your crisis management response plan Darren Notely and Matthias Rosenberg Sep 22 2017 2:00 pm UTC 45 mins
    When a crisis takes place many businesses are still using manual processes as part of their response plan. In order to mitigate the risks involved there are a few simple steps that you can take to automate the process end to end and improve your overall success.
    This webinar will cover the following:
    -Roles and Responsibilities
    -Incident assessment teams
    -Action plan and status
    -Effective communications
  • BCI Cyber Resilience Report 2017
    BCI Cyber Resilience Report 2017 Gianluca Riglietti CBCI Sep 25 2017 1:00 pm UTC 45 mins
    The BCI Cyber Resilience Report is an analysis of cyber security incidents experienced by organizations across the world, and how they respond to them. These types of incidents are not rare occurrences with two-thirds of organizations experiencing at least one disruption during the previous year, while 15% report at least ten. Furthermore, one third of respondents report cumulative losses in excess of €50,000, while 13% put this figure in excess of €250,000.
  • Once bitten Twice Shy – (Maybe)!
    Once bitten Twice Shy – (Maybe)! Mark Penberthy FBCI Sep 26 2017 2:00 pm UTC 45 mins
    One would think that catastrophic incidents of global proportions would cause organizations globally to exercise extra vigilance in ensuring that these events do not recur, particularly in their proverbial back yards!

    Surprisingly, as we continue to analyze events which have caused untold damage and disruption to organizations, we have to ask ourselves; are they becoming less frequent and why do we seem to see history repeating itself?
  • Is Your Supply Chain About to Be Disrupted Again? Analytics Provides the Answer.
    Is Your Supply Chain About to Be Disrupted Again? Analytics Provides the Answer. Nick Wildgoose, Zurich Insurance, and Jon Ball, Dun & Bradstreet Sep 27 2017 2:00 pm UTC 45 mins
    Join our webinar led by Nick Wildgoose – Global Supply Chain Product Leader at Zurich Insurance and Jon Ball – Senior Global Director, Analytic Consulting at Dun & Bradstreet, to hear the results of the latest market research. You’ll learn at which tiers in the supply chain disruptions are occurring more frequently and the causes of these disruptions. Nick and Jon will be providing you with a greater understanding of the challenges and opportunities facing companies across North America and Europe to improve supply chain resilience. They will also describe the innovations being brought in terms of supply chain risk assessment, technology, and transfer to help protect financial performance.
  • Harnessing the Power of Social Media
    Harnessing the Power of Social Media Andrea Vahl, social media speaker and consultant Sep 27 2017 5:00 pm UTC 60 mins
    For any entrepreneur, social media can provide a huge opportunity to help you grow your business, build your relationships, understand your market, promote your content, and influence your target buyers, all without investing thousands of dollars in marketing.

    This highly focused webinar will provide an unmissable guide to social media and how to utilize the different platforms to benefit your business. Learn how to get more leads and more exposure for your business, and how to actually generate sales from your social media efforts.

    Topics covered:
    •Best practices across Facebook, Instagram, Twitter, and LinkedIn
    •Growing your list and attracting people who can’t wait to work with you
    •Building better relationships
    •Positioning yourself as an expert and authority in your industry
    •Getting others to refer potential clients, partners, and high-level decision-makers to you

    About the Speaker

    Andrea Vahl is a social media speaker and consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the community manager for Social Media Examiner for over two years.
    She was named in 50 Favorite Online Influencers of 2014 on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com in 2016, and Top 30 Women in Social Media by Boom Social. She is the co-founder of Social Media Manager School, an online learning program with over 1,400 students. Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting. Learn more about Andrea’s books and resources, and get her Quick Start Guide to Social Media for Business on her website: www.AndreaVahl.com.
    Visit Andrea’s website: https://www.andreavahl.com
  • Top Three Marketing Tips for Small Business Owners
    Top Three Marketing Tips for Small Business Owners Rieva Lesonsky Sep 27 2017 6:00 pm UTC 90 mins
    One of the biggest challenges facing small business owners today is attracting and retaining customers and clients. What are the best ways for small business owners to do this? Today's smart business owners are adapting old marketing methods and embracing new ones. In this webinar, we will discuss the best practices, strategies, tips and tactics business owners can use to create loyal customers, including social media best practices, creating killer content and the secrets of email marketing.
  • It’s Not Either Or … It’s Both & More
    It’s Not Either Or … It’s Both & More Martin Fenlon MBCI Sep 28 2017 1:00 pm UTC 45 mins
    You cannot see in total light or total darkness; there will always be shades of grey. This webinar will explore the relationship between business continuity and organisational resilience by addressing key issues such as:

    -At what level of authority and influence in the organisation (if any) is there oversight of all the resilience activities so that synergies can be exploited, unnecessary redundancies eliminated and duplication avoided?

    -How and how often do the managers of these disciplines talk to each other about the combined contribution of their separate programmes that support organisational resilience?

    -How is the personal resilience of individuals being developed so they will be able to perform their roles and responsibilities in the event of a disruption?

    -What value does the validation phase (exercising and audit) add to resilience programmes?
    This webinar will provide an overview of the business continuity life cycle and suggest the needs to integrate this capability with wider organisation resilience activities. This supports a cyclical and ongoing discipline consistent with our understanding of organisational resilience as an evolution, not a “fix”.
  • AI: The key to creating a next-gen banking experience
    AI: The key to creating a next-gen banking experience Katy Gibson Vice President of Application Products Envestnet | Yodlee Sep 28 2017 5:00 pm UTC 60 mins
    AI apps are shaping up to be an essential part of financial institution and fintech offerings. Yet these innovative solutions are only as useful as the data they can access. In our webinar, we’ll show you how to apply predictive analytics and AI to a massive scale of data to derive valuable insights and power more personalized user experiences.

    From financial wellness apps that help your customers save money, to chatbots that assist users with making payments, the better you understand your users, the more relevant your solutions will be. Learn how AI technology and tools can help detect patterns in financial and transactional data, predict future events and even enable you to suggest a course of action for your users, resulting in a deeper and more meaningful connection.

    In this VB Live webinar, you’ll find out how to:

    • Drive customer engagement and loyalty with the next wave of financial wellness solutions
    • Use predictive analytics and AI to deliver more personalized and engaging apps and chatbots
    • Provide users with intelligent financial guidance based on past behavior
    • Extract valuable insight from a wealth of data to measure users’ financial health
    • Partner with vendors to develop the machine-learning based systems that constantly analyze data and derive insights to drive more meaningful conversations with your end users

    SPEAKERS:
    * Katy Gibson, VP of Application Products, Envestnet | Yodlee
    * Dion F. Lisle, VP Head of FinTech, Capgemini America Inc.
    * John Vars, Chief Product Officer, Varo Money
    * Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    Sponsored by Yodlee
  • Business Continuity Management in an international travel group
    Business Continuity Management in an international travel group Wolfgang Mahr Sep 29 2017 1:00 pm UTC 45 mins
    Business Continuity Management in an international travel group: when holiday paradise turns into a disaster site.

    Business Continuity Management (BCM) protects organizations from the impacts of business disruptions. Threats may originate from various origins and may hit an organization without their fault. Effective protection is achieved by following established methodologies such as the BCI Good Practice Guidelines and/or international standards – providing a predetermined level of operation during a crisis.
    Within the tourism industry, much higher requirements prevail: on top of the classic requirement to protect the organization, it has the responsibility to care for the wellbeing of their travelling customers. The focus in on those travelers who already being on their journey. These requirements dictate that two intertwined projects need to be realized, significantly increasing the complexity of the BCM approach.
  • Why you can't sell to or work with Skeptical Technical Decision Makers
    Why you can't sell to or work with Skeptical Technical Decision Makers Babette Ten Haken Oct 3 2017 3:00 pm UTC 45 mins
    Technical decision makers intimidate many sellers. As a result, sales and support teams sell themselves short. Learn how to overcome obstacles and cultivate relevant and lucrative relationships that impact customer acquisition and customer retention.
  • Legal Landmines: How Changing Collection Laws Can Affect YOUR Business
    Legal Landmines: How Changing Collection Laws Can Affect YOUR Business Michelle Kreidler Dove, Esq. Oct 4 2017 4:00 pm UTC 60 mins
    The dynamic nature of collection rules and regulations has many businesses and healthcare facilities unclear as to how far they can go in pursuit of delinquent accounts. This free, on-demand webcast will educate and engage viewers with insightful tips for effectively and safely refining their internal collections practices.
    You’ll learn tips such as:
    How to ensure accurate and effective credit reporting
    Why recent changes in case law should have you rethinking your current processes
    What Important information should be included in your consumer agreement
    How you can work with your collection agency to maximize recoveries.

    Michelle Kreidler Dove, Esq., General Counsel and Chief Compliance Officer at IC System leads this engaging presentation that will answer your most pressing collections-law related questions. You’ll benefit by taking cues and lessons learned from the experts at I.C. System, a family-owned, Seventy-nine year old collection agency.
  • The Complete Guide to Effective Blogging
    The Complete Guide to Effective Blogging Nick Gomez & James Barber (Co-Head of SEO & Senior Account Managers) Oct 10 2017 10:00 am UTC 60 mins
    As a leading content marketing agency we know how to create website copy that gets a site ranking in the search engines starts conversations and encourages conversions. We understand that good content marketing is all about the user: whether that means getting them to buy a product, share an article, link to a key page or if it means simply gaining their loyalty by allowing them to have a positive site interaction.
  • AI facts vs fiction: AI business decisions that really work
    AI facts vs fiction: AI business decisions that really work Avinash Gangadharan, Sr Director of Engineering, Walmart Oct 10 2017 5:00 pm UTC 60 mins
    Artificial intelligence was Gartner’s top 2017 strategic technology trend, and the year isn’t over yet. But for too many companies, AI myths are persistent, use cases and strategies are still on the “shiny new thing” level, and expectations continue to hover in the spirit of Skynet/HAL, making it hard to determine whether it’s really right for your company.

    As AI technologies multiply, how do you sort fact from fiction? Should you stop daydreaming about replacing your entire staff with chatbots — or can you start augmenting agent abilities? Most importantly, while AI undoubtedly has shown real-live ROI in case study after case study, where is the particular value in chasing the AI buzz for your own company?

    Register now for our our latest VB Live event and find out. We’ll be tackling the AI legends and the AI realities, breaking down the potential AI has for your bottom line, and giving you a glimpse of the future of AI for business.

    In this webinar, you’ll explore:
    * Myths and realities of AI replacing vs. augmenting staff functions
    * How to bake AI into your business strategy
    * On- and offline use cases for AI
    * The future of AI for business

    Speakers:
    * Avinash Gangadharan, Sr Director of Engineering, Walmart
    * Allen Sebrell, Senior Manager E-Commerce Team, Amtrak
    * Deep Varma, Director of Engineering, Trulia
    * Stewart Rogers, Director of Marketing Technology, Venturebeat
    * Rachael Brownell, Moderator, VentureBeat
  • Three Strategies to Avoid a 'Once and Done' Approach with C-Suite Executives
    Three Strategies to Avoid a 'Once and Done' Approach with C-Suite Executives Lisa Magnuson, Founder & CEO, Top Line Sales Oct 11 2017 3:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • What your marketing analytics model is missing
    What your marketing analytics model is missing Helen Pan, Director of Marketing, Boxed Oct 12 2017 5:00 pm UTC 60 mins
    Customers expect fully personalized brand experiences every time. And if you don’t deliver, they’ll walk. The good news: as they adopt an increasing number of digital channels, we’ve become privy to a sea of customer data. And that’s opened up the ability to not just understand what they do, where they go, and when, but what they actually want.

    If you do it right, you can figure out what they want before they do, then deliver it and find yourself with yet another loyal customer.

    Doing it right isn’t about how much you collect, but what you’re collecting. It’s knowing what metrics to track, what KPIs to watch, and understanding exactly what you’re looking at. Join our latest VB Live event to learn all of this — plus get insight into the marketing analytics investments you need to make, how to turn data into action, and more.

    Register now!

    You’ll hear about:
    * Generating meaningful AND actionable data insights from marketing analytics
    * The role of analytics in creating an engaged, loyal, and high spending customer
    * The new segmentation: how analytics drives a more personalized customer experience
    * How to prioritize investments in marketing analytics

    Speakers:
    * Helen Pan, Director of Marketing, Boxed
    * Kelsey Cohen, Director of Marketing, FarmLogs
    * Stewart Rogers, Director of Marketing Technology, VB
    * Rachael Brownell, Moderator, VB
  • Increase Engagement and Sales with Effective Sales Contests
    Increase Engagement and Sales with Effective Sales Contests Debbie Mrazek, President Oct 17 2017 3:00 pm UTC 45 mins
    This webinar will help those in charge of conducting contests to inspire results and actions to increase sales. Learn how to create a successful SALES contest that can change behavior and your bottom line….which can be FUN! Learn what to to reward, how to reward and types of rewards.
  • How Atlassian leverages a customer data platform to improve customer outreach
    How Atlassian leverages a customer data platform to improve customer outreach Jeff Sinclair, Product Manager, Engagement Platform, Atlassian Oct 18 2017 5:00 pm UTC 60 mins
    Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

    In this webinar, you will learn:
    * Key considerations when deciding to build versus buy a customer data platform
    * How companies are taking advantage of CDPs for more relevant communications
    * How data science can improve marketing efficacy
    * The trends and market factors driving the need for customer data platforms

    Speaker Panel:
    * Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
    * David Raab, Analyst and Founder at The Customer Data Platform Institute
    * Jeff Hardison, VP of Marketing at Lytics
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    Sponsored by: Lytics
  • CMO roundtable: Why agile marketing is more profitable
    CMO roundtable: Why agile marketing is more profitable Stewart Rogers, Director of Marketing Technology, VentureBeat Oct 19 2017 5:00 pm UTC 60 mins
    Digital marketing has similar challenges to software development, including long-term prep that can slow you down. The software development solution was Agile. It’s all about short sprints of development, reassessment, iteration, and innovation by adaptation, and it will completely transform your strategy with tangible bottom-line results.

    Suddenly you’re responding in near real-time to your market. Your message is always relevant, and you’re continuously, efficiently, optimizing for the strongest results and the biggest bang for your buck, with dramatically reduced risk.

    It’s an astonishing tool that produces astonishing results — but not every process is ripe for an Agile makeover. Join our latest VB Live event to discover which aspects of Agile make sense for your company, how to adapt, and how to integrate Agile seamlessly into your marketing strategy.

    Don’t miss out!

    You’ll hear about:
    * Why agile marketing matters to successful CMOs
    * How agile marketing builds stronger teams and better results than other models
    * The role of data in agile marketing
    * Common mistakes to avoid when implementing Agile

    Speakers:
    Stewart Rogers, Director of Marketing Technology, VB
    Rachael Brownell, Moderator, VB
  • 5  Ways to Turn Around Weak Sales Messaging
    5 Ways to Turn Around Weak Sales Messaging Lisa Dennis Oct 24 2017 3:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • How to Get the Most Bang from Your Buck with Smarter Email Campaigns
    How to Get the Most Bang from Your Buck with Smarter Email Campaigns Willie Pena Oct 25 2017 6:00 pm UTC 90 mins
    Following up on the highly successful "How to Develop a World-Class Email Advertising Program Without Spending a Fortune" webinar, Willie Pena dives deeper to show you how to super-charge your email marketing efforts while saving time and money. If you want to double or triple your sales leads, this is the webinar to watch!
  • How AI Can Help Sales Leaders Measure What Matters
    How AI Can Help Sales Leaders Measure What Matters Barb Giamanco Oct 26 2017 4:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • 4 Smart Ways to Find and Win New Clients
    4 Smart Ways to Find and Win New Clients Alen Mayer Nov 1 2017 5:00 pm UTC 45 mins
    Are you frustrated with your sales results, even though you have put a lot of time, money and effort, your heart and soul into growing your revenue? Looking to grow your sales, quickly and effectively, but also prevent buyer’s remorse and keep your clients loyal?

    This webinar will help you identify new ways (that you can start using right away!) to find, engage, win and keep new clients.

    Here's what you will discover:
    1.FIND: How to find new clients who are in the market today
    2.ENGAGE: How to connect with them instantly and engage into a dialogue
    3.WIN: How to remove any resistance and win new clients
    4.KEEP: How to prevent buyer’s remorse and keep your clients loyal
  • Why can't my business be seen on Google Maps or Local Results?
    Why can't my business be seen on Google Maps or Local Results? Nick Gomez & James Barber (Co-Head of SEO & Senior Account Manager) Nov 7 2017 11:00 am UTC 60 mins
    Local SEO is more important than ever, with Google increasingly favouring local search results and allocating a significant portion of the search engine results page to the local 3 pack (a Google Map entry featuring 3 local businesses).

    At Go Up we make sure that your business receives the local visibility it deserves, wherever your target market is in the UK.
  • VR Strategy 101: What your new VR startup lacks
    VR Strategy 101: What your new VR startup lacks Amir-Esmaeil Bozorgzadeh, Founder, Virtuleap Nov 9 2017 6:00 pm UTC 60 mins
    If you’re in the VR startup trenches, you know it feels a little bit like the wild, wild west. Tech is constantly evolving, “best practices” are closer to “best guesses,” and funding is at the end of the rainbow.

    Want advice from the companies a little farther down the road? Join our latest VB Live event, where we’ll be featuring a panel of VR entrepreneurs with hands-on experience, who know a thing or two about jumping startup hurdles and launching their big ideas and are ready to share.

    You’ll hear 3 case studies from 3 of the coolest VR startups, and then join an interactive 30-minute panel discussion led by VB’s Stewart Rogers, where our panelists will reveal the lessons they've learned and break down what it takes to succeed.

    Don’t miss out!

    In this webinar, you'll:
    * Avoid common VR strategy showstoppers
    * Stay out of cockroach mode when the going gets tough
    * Structure your testing and iteration platform
    * Learn why performance wins over fidelity
    * Prepare for VR at scale

    Speakers:
    * Amir-Esmaeil Bozorgzadeh, Founder, Virtuleap
    * Danielle Dy Buncio, AP President, VIATechnik LLC
    * Stewart Rogers, Director of Technology, VB
    * Rachael Brownell, Moderator, VB