In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
Owner of Informed Web Content and writer for Social Media Examiner, Suzanne Delzio helps small businesses determine which social media their customers use, why prospects are there and how to deliver the content that not only impresses them, but prompts them to take the next step in the buying cycle. Because social media marketing’s potential has been hyped to the point of nausea over the past five years, business owners must understand the most cost- and time-effective methods for leveraging it. Delzio delivers clear, actionable steps to connect sellers with buyers in a pressure-free way.
Rapidly evolving trends among digital financial services are driving fintech developers to create much more personalized customer experiences within their applications. By harnessing the power of consumer transaction data, these industry innovators can enhance customer engagement and drive more targeted cross-sell and upsell revenue opportunities.
Analyzing consumers’ financial data is quickly becoming the future of online banking and those in the fintech community that can leverage this information quickly and effectively will have the edge and be able to deliver the personalized services necessary to attract and retain the next generation of banking customers.
Join us on August 24 to hear from a panel of industry experts as we discuss the evolution of consumer transaction data analytics and how to leverage it to create a more contextualized and personalized user experience.
* The increasing demand for fintech apps to create an individualized digital banking experience
* The rapid advancement of gathering and analyzing consumer transactional data
* How fintech developers can leverage contextual data to improve customer products
* Alex Cram, Co-Founder and Chief Technology Officer, Track Technologies
* Robin Verderosa, Senior Director, Product Management, Envestnet | Yodlee
* Jim Del Favero, Chief Product Officer at Personal Capital
* Mani Fazeli, VP of Product, Wave
* Evan Schuman, Moderator, VentureBeat
Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.
This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:
- Budget allocation
- Preferred social platforms
- Key challenges faced
- Measuring success
- Top performing tactics
- Why influencer marketing works
About the speaker:
Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
B2B Content Marketing is one of the most popular B2B marketing approaches over the last few years. However, implementing a content marketing program doesn't always guarantee success. This webinar highlights the many facets of B2B content marketing and looks at the key success factors for a healthy and effective program.
In this webinar, Greta Paa-Kerner of Ganduxer will cover the following topics:
- What is B2B Content Marketing
- Why is it important
- Personas & Customer Journeys
- Seeding Content
- Measuring Success
- Resources Needed
- Key Success Factors
Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups.
Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, content marketing, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach.
Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to:
* Understand the aspects of gaming platforms that can help a community succeed
* Define and refine the elements of community success
* Turn content marketing opportunities into actionable insights
* Utilize Google to harness unique insights and tools to maximize community performance.
* Mathieu Nouzareth, CEO of FreshPlanet
* Wright Bagwell, CEO of OutPost Games
* Alexis Fritzsche, Developer Partner Manager, Mobile Apps, Google
* Dean Takahashi, Lead Writer, GamesBeat
* Wendy Schuchart, Moderator, VentureBeat
In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.
We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.
Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
His informal way of speaking and his seniority will definitely inspire you.
In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.
As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.
In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
Improving conversions is the cornerstone of any marketing strategy, but why are so many B2B marketers disheartened with their content marketing results? Peter examines what's going wrong as he takes a look at the strategies that are doomed from the start, and offers advice on how to turn around your content marketing to achieve the conversions you really want to see.
Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:
- Why content is at the forefront of digital strategy
- How to evangelize the importance of content marketing for your brand, product, service, or sector
- Tips and tricks of the trade
- Making a case for content marketing resources and measuring your efforts
It's official: it's 2016 and Content Marketing is here to stay, especially for B2B brands. From startups to international corporations, from the most well-known brands like Coca-Cola's blog "Unbottled" to niche companies looking to reach (and teach) new audiences, executives are turning to content. But not just any content will do; readers are more discerning than ever, and only content that provides value to the people you want to reach will get the job done.
But how do you provide content that really adds value to your customers? Catrinel Bartolomeu, Head of Content at Oz Content, shares six of her favorite content marketing ideas for B2B marketers. These ideas will help you stand out from your competition, improve your SEO rankings, and attract new clients. Want even more insight? Catrinel will answer audience questions live-- all you have to do is tune in and ask.
Time and again I hear from so-called captains of their industries what they want to say about their products and services. As thought leaders, they use jargon and insider terms to sound like experts, but when you're doing that for website, that's ridiculous. If you want new customers to find you, you need to write for what they are asking Google. I would recommend signing up for Google AdWords before because this will be a hands-on demo of how to use Google Keyword Planner as the backbone of your online content marketing strategy, that will provide you with SEO success even if you never spend a buck on AdWords.
Workshop will include:
- basic explanation of What is SEO
- how to use the free Google Keyword Planner
- how to choose the low-hanging fruit keywords (low competition, higher volume)
- how to then apply those keywords, choosing 1-2 for across your entire website and then the rest for specific themed landing pages
- how H1, H2 headers, bullets, bolding, etc work
- backlink strategy - don't send all the juice to your homepage!
Who says professional has to equal dull? Loosen your ties or kick off your heels – B2B content is about to get exciting!
In exchange for just 45 minutes of your time, Chelsea Reay, Head of Content at Fieldworks, will completely reinvigorate your attitude to writing for a business audience.
Join her to learn why B2B writing requires even greater creativity than consumer content, and why getting the tone right is the secret to a successful campaign. Plus, she’ll be busting some industry myths along the way, to leave you a more inspired B2B content marketer.
In this webinar from SuccessFlow, Mark Donkin, Managing Director and Karl Horton, Creative Director, will take you through the process of understanding your audience, to better align your content strategy and content marketing strategy with your customer journey. With a documented strategy, you will feel considerably less challenged and have the right tools to become more effective at content marketing. The end result being a more personalised and valuable journey for your customer, and creating consistent brand experience.
Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.
With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.
By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.
In this webinar, you will:
* Harness the power of marketing automation to build a user acquisition program that works
* Explore key strategies for efficient, highly-optimized user acquisition
* Gain new best practices for engaging and retaining users while reducing churn
* Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition
* Jason Allen, VP, Multi-Channel at GameStop
* Marissa Tarleton, CMO, RetailMeNot
* Stewart Rogers, Director of Marketing Technology
* Rachael Brownell, Moderator, VentureBeat
Recent studies show that people spend 80 percent of their time using only five apps on their smartphones. This makes monetizing apps even more difficult than it used to be.
Not surprisingly, apps that have a chat element such as SnapChat, WhatsApp, and Facebook remain the most popular. Apps with less obvious but potentially higher benefits remain untouched. And as people are drawn away from apps to chatbots, app makers are faced with some difficult decisions.
In the highly competitive world of mobile apps, how to monetize is an increasingly difficult challenge. And customizing a strategy for each app isn't always a scalable solution. Join VentureBeat expert Stewart Rogers and GSN Games executive Eyal Grundstein as they discuss the challenges facing app makers and how to address them.
In this webinar, you'll learn to:
* Customize your monetization strategy so that it's scalable
* Unlock the revenue potential of lower spending users
* Attract higher-spend users
* Negotiate monetization strategies without alienating current users
* Eyal Grundstein, VP Growth & User Acquisition, Game Show Network
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Struggling with social media marketing? It can be overwhelming for the busy small business owner. But social media is a great way to connect with customers and keep them coming back.This webinar will cover five effective strategies that are easy to implement with limited time and a small budget.
In this webinar, you will learn how to:
•Pick the right social media platforms
•Use customer reviews to your advantage
•Streamline your social media marketing
•Evaluate what’s working … and what’s not
•Post content that customers love
Coaching isn't the same as managing, mentoring or teaching. Effective sales coaching requires specific skills and processes. Most Sales Managers have no idea what Sales Coaching really is. Join us to find out!
Progetta con Genialità presenta in prima assoluta per l’Italia Stratasys J750, la prima stampante 3D al mondo multi-materiale e full color.
Al design spinto permesso dalla stampa in 3D, la J750 unisce la più ampia gamma di colori e la massima risoluzione dei dettagli.
Efficienza e versatilità senza precedenti al tuo servizio
In soli 45 minuti conoscerai le affermate tecnologie di Stampa 3D Stratasys, in grado di ridurre drasticamente il time-to-market, realizzare componenti molto complessi e personalizzare virtualmente ogni singolo oggetto prodotto.
Abbiamo pensato di presentare ai nostri contatti le potenzialità della stampa 3D attraverso un esempio specifico: la stampa 3D di anime solubili per parti in carbonio.
Queste strutture permettono di superare molti limiti delle lavorazioni tradizionali, ottenendo parti finali dal design avanzato, dalle superfici lisce sia esternamente sia internamente e prive di giunture.
È solo una delle mille integrazioni della stampa 3D con metodi di produzione più tradizionali, ma crediamo possa mostrare efficacemente cosa può fare la tecnologia.
In soli 45 minuti scoprirai le soluzioni Stratasys per la prototipazione rapida, che consentono una drastica riduzione dei tempi, dei costi di re-engineering e degli sprechi. Attraverso casi concreti illustrati direttamente da Italo Moriggi (General Manager di Skorpion Engineering) imparerai come realizzare rapidamente e in modo economico prototipi multicolori, di dimensioni reali e in vari materiali, anche flessibili e trasparenti.
Do you worry about the impact of negative online reviews on your small business? Attend this webinar to stop worrying and start using the power of online reviews to boost your business. You will learn how to track reviews, respond to negative ones and how to encourage positive feedback from happy customers.
Fleet maintenance can be expensive and time-consuming. With more than 30 years of technology experience, fleet management expert Brian Madden will explain how a fleet management product can help you take a more proactive, preventive approach to maintenance and improve your fleet operations. Join Networkfleet’s live webinar, “Top 3 Tactics to Master Fleet Maintenance,” on July 28, 2016.
ESET’s Sr. Security Researcher, Stephen Cobb, will analyze the current cybersecurity threats trending during the first half of 2016. We’re covering everything from ransomware to regulatory risks and mobile malware to IoT vulnerabilities. Learn about what trends are on the horizon and gain practical advice for managing these risks:
•PCI and two-factor authentication
•PUAs and scamware
•Privacy by design
•General Data Protection Regulation (GDPR)
Do you ever wonder:
• What to say that will make leads take action?
• How to structure your content so it converts?
In this webinar, you'll learn:
• Common advertising and marketing myths that small businesses fall for
• 3 ways to innovate your business so you stand out in any crowded marketplace
• A 5-step framwork to attract your ideal customer's around the clock
Business owners and fleet managers can get bogged down with paperwork, tracking down drivers and conducting costly vehicle repairs. Seasoned telecommunication industry speaker Jimmy Nguyen will explain how a fleet management product can help you increase efficiencies in your fleet operations and improve customer service. Join Networkfleet’s live webinar, “How a fleet management solution can help improve customer service,” on August 25, 2016.
Learn how your small business can make positive change while still turning a profit in this educational presentation. Guest expert Neetal Parekh of Innov8social will cover five things every business owner should know about social enterprise, including legal structures, business models and funding opportunities.
The need to securely share your files quickly and easily while knowing what's going on with your business is extremely important. DocuSign's integration with Box allows you to select documents from Box you want to sign or send for signature and prepare it in just a few clicks. Completed documents automatically save back to Box and can be accessed from anywhere, on any device.
Join this webinar to learn:
- How to securely share files quickly
- How to be more productive regardless of what device or application you're using.
- How Salesforce automatically creates a workflow process with Box and DocuSign
See how the DocuSign and Box integration can help you improve contract processes, keep all documents digital and help you get business done in 2016.
Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.
A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.
Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:
* Use the right technology to maximize LTV of app users
* Optimize each user engagement to avoid app abandonment and churn
* Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition
* Aaron Price, SVP of Marketing, Expedia
* Rob Willey, VP of Marketing, TaskRabbit
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Fully integrated with Salesforce, DocuSign helps users close more deals, faster. Your customers can sign contracts within minutes from anywhere, anytime and on any device. Sending a contract for electronic signature from Salesforce is simple: just click “Send with DocuSign” from any object. You can even generate and send contracts synced with data from Salesforce. When you automate time-consuming manual workflows, you eliminate rekeying of data and increase your productivity.
Join DocuSign and Outbrain, the global leader in content marketing, for a compelling webinar presentation and discussion.
This webinar will feature guest speaker Harel Shaked, Technical Project Manager at Outbrain. He will review how Outbrain:
- Improved sales productivity “with the click of a button” to send and sign contracts and agreements
- Began closing deals within minutes from the time an order is sent
- Lowered contract processing time by several hours
Register now to learn how Outbrain utilized DocuSign to improve the efficiency and effectiveness of their sales operations.
So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
All those bells and whistles and dashboards and data points... All that stored information... All those reports.... Sales Enablement may be good for management, but is it truly enabling sales? Or are your sales enablement efforts cutting into sales time and disabling your sellers?
VR is sometimes perceived as an isolating technology, where the user is cut off entirely from the real world in order to be fully immersed in the virtual one. Yet this doesn’t take into account how much of our lives are lived online, and how our identities and relationships are already built in connected virtual worlds. The Internet and social media have transformed every aspect of society by connecting people in ways that were previously unimaginable. Virtual Reality will build upon this interconnectedness, while at the same time making those connections much more compelling, meaningful and emotional. This introductory webinar will look at the unique aspects of the medium and ask how VR content producers can best leverage them to engage their audience.
Everyone knows what a huge success Pokemon Go has been - combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online... But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?
Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:
- Nik Badminton - Futurist & CEO at Design:Culture:Mind
- Simon Gosling - Creative Evangelist at Happy Finish
Using Keichi Matsuda’s "Hyper-Reality" video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives.
If you've been appointed the Keeper of Culture or the Values Cops in your organization, this workshop is essential for you. And if the company culture is dependent on a larger-than-life CEO, look out! Let's talk about making culture a shared responsibility.
Search engine marketing (also known as paid search) allows you to target potential customers at the moment they're searching for a business just like yours. But if you want to make the most of your SEM campaign, you'll need to learn some tricks first. Attend this Manta Trends webinar to learn how to get the most bang for your SEM buck.
We’ve commissioned the first ever npower Business SME Growth Forecast Index – an extensive report from Capital Economics about the fastest growing areas and sectors for SMEs in Britain. Entrepreneur, Dale Murray CBE - named by Debrett’s as one of Britain’s 500 most influential people - will be running an exclusive webinar to delve into its findings and share some advice on how to grow your business. Dale is a successful entrepreneur and investor who helps businesses of all sizes grow, and holds board positions in both the public and private sector.
In this session we’ll cover:
- Which regions in the UK have the best prospects for growth
- Detailed analysis of the UK’s SME sector
- How your business can grow in the next five years
Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:
• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI
The frequency of cyber-attacks continues to increase at an unparalleled pace. By attacking the most vulnerable value chains of organizations, they result in information confidentiality & integrity breaches, discontinuity of business activities and huge damages. Once considered predominantly as a technological issue, the risks related to the information systems are now evaluated within the Enterprise Risk Management scope. On the other hand, traditionally, Business Continuity Management (BCM) is mostly treated as a domain separate from Information System Security Management (ISSM). With the rapid explosion of cyber threats, the alignment between BCM and ISSM is now becoming a must, in order to provide management with a holistic view and enabling them to implement organizations where the teams closely interact with each other.
It goes without saying that the organizational part of security and BCM is the key for a successful implementation, yet the information system (IS) part needs to also be addressed in an efficient way. Various standards and frameworks exist to help organizations implementing a BCM, but they lack a strong link with the governance, architecture and security of the IS. In this webinar we will introduce very briefly an innovative approach and describe the first steps for the linkage between the two worlds, enabling an efficient implementation of BC based on an architectured and secured IS.
It's a crowded marketplace for the many small business owners who realize that their brand is their business. How do you define your worth? How much does it reflect your work and products as well as your experience, relationships, network and exposure? This webinar explores each of these factors as well as addresses the role of confidence and fear in asking for what you're worth.
What's the point of having a 1-to-1 meeting with every seller on your team? How can you be sure this is time well spent? Join us to hear the "best practice" and to get a blueprint for making these important meetings highly productive.
Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Interviews with vendors such as Cath Hackett, VP of Channel and Marketing at Becrypt and their partners to determine what their partners want to receive, and what they are actually getting. Let’s examine together how different these really are.
It's an insidious and disruptive force... an assassin that kills the mood and decimates your organization. Join us to find out what it is and how you can overcome it to boost morale and improve employee engagement.
Spend an hour with George Kinder as he leads a group meditation and discusses how to continue developing a mindfulness practice for yourself. There will be time for Q&A and discussion.
Can’t Miss Takeaways -
- You will:Learn the daily practice of Mindfulness and how it delivers practical benefits.
- Have access to an audio guide to a daily Mindfulness practice.
- Receive a free on-line copy of George Kinder’s book, Transforming Suffering into Wisdom: Mindfulness and The Art of Inner Listening.
Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.
So how do you get there?
We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.
In this webinar you'll learn to:
* Personalize email marketing without making huge errors.
* Avoid common marketing errors (wrong names and/or interests)
* Increase open rate
* Leverage data to target email personalization
* Tommy Lamb, VP Marketing and Acquisition, Teleflora
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
It is no secret that most startups fail — how can you prime your start-up for success from the get-go? It's about creating an entrepreneurial culture and results-oriented working environment that attracts the best talent in the business. It's also about taking a disruptive idea and turning it into a viable business, employing entrepreneurial thought along the way. In this webinar, Alexandra shares tips on how to start, grow and scale a successful business.
Social Selling is a now buzzword and many are asking how to better use Social Media through sales and its partners to generate more opportunities and customer engagement. Here we will be joined by Ian Moyse, sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Come hear for simple, usable practical approaches and tips from Ian Moyse on how to leverage Social Media and Social Selling.
Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.
Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.