In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
Make your marketing teams more effective with function based roles and responsibilities. Join Amanda Wilson of Qvidian as she discusses the value of aligning your marketing team's roles and responsibilities based on function vs. tactic.
The goal for any marketer is organic growth, but how do you achieve it? Join Sean, leading marketing pioneer at companies such as Dropbox, LegMeIn and Uproar, as he shares the importance of product/market fit to your marketing strategy.
Join us for another session of our Practical Marketing series to learn about increasing your local brand awareness. Every small business needs to define who they are, to tell their unique story, and to attract attention and awareness from the right target audiences. Our small business experts will share thoughts on immediate action items to help you do just that.
Join salesforce.com customer kCura as they describe the value of having a communities platform to create frictionless service experiences with law firms, government agencies, and litigation service providers. Learn how a self-service community experience enables customers to help each other and themselves, letting service teams focus on the big issues. All of these benefits ultimately translate into a frictionless and unified experience for all their customers!
George Orr is the VP of Client Services for kCura. He leads strategic and implementation initiatives designed to enhance the online experience of customers.
Companies today face tough challenges in trying to maximize the value of their customer data to achieve next-generation business results. Marketing teams rely on data from digital marketing channels, while IT teams depend on machine data to understand their operations. Currently, these data sources are extracted and analyzed in completely separate silos, which prevents organizations from gaining a true unified view of their customers across digital touch points. However, with new technologies and best practices, organizations can now integrate these two key data sources to create unparalleled – and actionable – insights about their customers.
Join Tealium, Splunk and InsideView for an insightful panel discussion moderated by Frost & Sullivan to learn about these new trends and best practices for solving the ‘big data’ challenge and gaining a holistic view of customer behavior.
Now that NIST has published Version 1.0 of the Framework for Improving Critical Infrastructure Cybersecurity, the long awaited CSF, what are the implications for companies? How can the CSF help your business improve its defenses? Cameron camp investigates.
Social Media has now established itself as a fundamental part of any Marketing Strategy. But when it comes to measure its ROI marketers get sucked into a black hole of irrelevant metrics and confusing data.
Join this panel session where the expert will discuss what metrics matter, how to capture the data you need and how to measure the return of your social media strategies.
The headlines accompanying the Chancellor’s Budget announcements on pensions relate primarily to DC schemes. However, the knock-on implications for DB sponsors could be extremely significant, and there may be a number of new opportunities for de-risking within a relatively short time-frame.
Join Dan Rather as he shares leadership principles of the world’s most powerful leaders and how small businesses can benefit from them in the Verizon Small Business Ready Webinar Series.
For more than 40 years, former CBS News anchor and 60 Minutes correspondent Dan Rather has been the embodiment of the intrepid broadcast journalist. From the Kennedy assassination—where he was the first to break the news that the president had been killed—to the Indian Ocean tsunami, he has covered every major story of our time, with distinction and a fierce dedication to hard news. For his unparalleled devotion to his craft, he was named the 2012 recipient of the Edward R. Murrow Award for Lifetime Achievement.
Rather’s reporting skills are legendary, and his single-minded pursuit of the story has taken him to datelines as far ranging as Vietnam, Afghanistan, Iraq, China, Russia, and Cuba.
On the domestic front, Rather has covered every presidential campaign since 1952. Rather’s latest journalistic venture is the hard-edged news show Dan Rather Reports, broadcasted on AXS TV, on which he acts as both host and managing editor. With his renowned in-depth interviews and his love of investigative reporting, Rather is able to accurately report on major issues facing our nation today. From politics and the global economy to international affairs and the environment, he gives each story the time and commitment that it deserves.
In May 2012 his memoir, Rather Outspoken: My Life in the News, was published.
Numerous studies show a serious shortage of qualified people to fill the cyber jobs of today, particularly those that require security knowledge and skills. Stephen Cobb looks at the implications and the steps being taken to improve cyber education and training.
Today marketers can publish their content directly on major media sites, but is this the right content marketing investment for you? Join us for a discussion of today's most interesting native advertising opportunities for B2B content marketers. We will cover how to evaluate your options, the type of content you need to be successful, how it fits within your larger content marketing plans, how to measure your results and some alternatives you can also consider.
Since December last year, the U.S. Federal Reserve has started the process of the much-talked about tapering, thanks to some positive data coming out from the U.S. How much headwinds will Asia experience due to the monetary policy normalization in the U.S. and will China see a more pronounced slowdown as data have been indicating? How much should we read on the tapering and China's slowdown, and what does it mean for investors in 2014?
Gain insights from our experts.
- The challenges Central Banks are facing globally as they need to rein in on loose monetary policy.
- Will Asian currencies manage to hold their ground in a rising U.S. interest rate environment?
- How well prepared are the Asian economies and is de-coupling from the West a reality or a myth.
- China RMB Internationalization, India Rupee outlook with Mid-year elections, SEA currencies outlook.
Patrick Teng, Founder and Chief Dealer at Six Capital
Dominic Schnider, Head of FX in APAC and commodities globally at UBS Wealth Management
Moderator: Anthony Capozzoli, Faculty of the University of Chicago’s Program on Financial Mathematics at the Chicago and Singapore campuses
Learn how to write optimized blog content and promote your business blog to your desired target audience – YOUR prospects and customers. Webinar viewers will also learn the elements of successful blogging, from blog configuration ideas to content writing tips.
The Chancellor has announced the biggest shake up for UK pensions in decades. DC pension savers will now have complete freedom to draw down as much or as little of their pension pot as they want on reaching retiring age.
Our webinar will cover the challenges ahead for anyone operating a trust based or contract based DC scheme. It will be of particular interest to trustees or employers with governance responsibilities, where a plan of action needs to be put in place covering the year to April 2015.
In this webinar, we will explore:
What are the changes, and what do they mean for your scheme?
What do you need to do in the next 12 months?
Are your DC funds still fit for purpose?
How will you meet the new “guidance guarantee” for pension savers?
Businesses today are navigating a complex field of communication services and solutions in search of a comprehensive system that will keep up with the needs of an ever-evolving organization.
In this live discussion, Forrester’s VP, Principal Analyst, Art Schoeller and Mike Zavos, IT Director of TruGreen Landcare will share leading trends and first-hand experiences in adopting and deploying a cloud-based phone solution.
Join this eSeminar to learn:
-Top drivers and trends in the integrated communications market
-Best of breed capabilities that scale with your business and decrease common IT complexities
-Success steps for transitioning your on-premise PBX solution to a cloud-based phone solution
The growth of Cloud services presents a perfect opportunity for organisations of all sizes to meet the continuing demand to resume operations quicker and more efficiently when a disaster scenario occurs. Many organisations have improved their resiliency through new ways of delivering IT Services such as virtualisation, but their backup and recovery for the purpose of DR has, in almost all cases, stood still.
As we move more and more to Cloud-based services and evaluate these against current DR methodology, it begins to highlight the gaps that exist between business expectation and what IT can actually deliver. These gaps in time will cost the business in terms of lost revenues and reputation, and whilst it is difficult to count the cost of your reputation being tarnished, counting the cost of lost revenues is much easier to measure.
Cloud services can be cost-effectively utilised to leverage existing IT investments to meet business continuity objectives, such as achieving quicker business resumption. But what is the cost of not implementing ‘DRaaS’ and failing to match your BC strategy with your current IT infrastructure?
The BCI's annual Horizon Scan report, in partnership with BSI, was published in March and revealed that it is the IT-related threats that are continuing to provide the greatest concern for organizations, ranking above other threats such as natural disasters, security incidents and industrial disputes. Three quarters (77%) of business leaders fear the possibility of an unplanned IT and telecoms outage and 73% worry about the possibility of a cyber-attack or data breach. The report also identifies long-term trends, with 73% seeing the use of the internet for malicious attacks as a major threat that needs to be closely monitored, with 63% feeling the same way about the influence of social media. In this webinar, the report's author - Andrew Scott - will discuss the findings in greater depth along with BSI's Lorna Anderson.
Mega-trends will not affect your organisation in the same way as a disaster, but they can have a far greater long term strategic impact. Some of these mega-trends will not come to fruition until 2050, and so it's easy to understand why many organisations choose to ignore them in favour of more immediate operational business issues. We at PwC believe that by continuing to ignore them, you leave your organisation exposed to strategic issues and that there are practical solutions that you can implement now to make your organisation more resilient.
Networking. Everybody talks about it, particularly in regards to job
search success, but do you really know the who, what, where, why,
and how of networking? Join this webinar to learn:
• Who should be networking?
• What is networking?
• Where does networking take place?
• Why networking is important
• How to network, including how to get started
and what to say
Are we missing some of the basic building blocks as we aim to deliver a truly resilient technology landscape?
IT has evolved significantly over the last thirty years. An organisations services in the 70's were often hosted on single pieces of infrastructure with limited connections to other systems. This configuration made disaster recovery and resilience relatively simple. Today, even a moderately sized organisation has services with many connections, both internal and external, and hosts across multiple platforms.
To be able to build effective resilience or recovery capability an end to end approach has to be taken, which is often contrary to structure of the technology organisation. This in turn puts the availability of services at risk. Failure to respond to this challenge means that organisations are leaving themselves open to significant costs and eroding client relations.
We aim to discuss this topic at length and will educate our viewers while hopefully leaving them with some practical pointers towards future strategy development.
Business Continuity is often seen as the preserve of large regulated corporates and it is sometimes hard to know where to start. Most organizations have limited time and resources and busy schedules. This webinar will show:
- a time efficient and engaging way of working that includes an deeper understanding of dependencies and responsibilities and form a useful foundation for the work ahead
- the process and method used, based on clients’ needs and requirements, as a simpler version of the BCM process
- what is required from the organization and the output from the work
- that it is not rocket science and simple enough for everybody to use
This webinar will guide the audience through each step of the methodology and also show examples how is has been used in different contexts depending on type of organization and focus area. It will describe how the preparations is done to achieve effect.
On Tuesday 18th March at 11am GMT, as part of Business Continuity Awareness Week, the BCI will host a flashblog (a bit like a flashmob but for bloggers so they don't have to leave their computers). Each blogger wrote a blog all with the same subject - 'counting the costs and benefits of business continuity, a perspective of ' Many different bloggers will be contributing, some working in BC and some just with an interest so the perspectives are varied and all the blogs and with all blogs posted at the same time no one can tell what anyone else has written. In this webinar, the organizer of the flashblog - Ken Simpson - discusses what people wrote and identifies themes and challenges that the industry may face in the future.
The costs of business continuity fall into two area: cost of having it and (of course) the cost of not having it. Working with many clients of all sectors and sizes we often see that organisations quantify the costs of implementing business continuity, but fail to win the investment argument with their senior management by quantifying the costs of not investing in effective business resiliency. In this webinar, Tony will set out the approach he takes to building a business case for making that investment.
Outsourcing parts of your business is a great way to reduce overheads and improve efficiencies. But do your homework first before deciding to take the plunge on an outsource partner. All too often due diligence stops at the signing of an SLA, whereas In reality there is no guarantee that your SLA partner will even be able to meet it. You need to dig under the hood and take a few extra precautionary steps to ensure delivery, else your business could suffer a common fate when you can least afford it. This webinar will cover the most common pitfalls in outsourcing as well as practical advice on building a robust suppler network.
In March 2014, senior B2B marketers attended Econsultancy's Digital Cream event to discuss the current content marketing challenges they are facing.
From these discussions we discovered that many of the early content marketing challenges are no longer keeping marketers up at night. Instead, they have evolved to include organisation challenges, distribution challenges, measurement challenges and more.
Attend this webinar to discover what is keeping your peers up at night and the emerging content marketing trends.
By signing up for this webinar, you will also have access to a free copy of Econsultancy's B2B Content Marketing Trends briefing.
From natural disasters to hacking attacks, your business needs a plan to respond to adverse events and keep on going. That’s the goal of Business Continuity and Stephen Cobb helps you lay the groundwork for a successful strategy for your organization.
Join ManpowerGroup for a complimentary webinar designed to tell you everything you ever wanted to know about negotiating.
In this fun and fast-paced hour, Mark will share the best-ever negotiation tips in the history of the universe based on all the latest research… and his 20+ years of legal experience. You’ll walk away with a series of simple yet powerful negotiating tools you can put to use immediately.
By participating in this webinar, you’ll learn everything you could possibly ever want to know to become a top-notch negotiator, including:
•Negotiation essentials that everyone in business should know.
•An understanding of negotiation pitfalls and how to avoid them.
•Practical, real-life examples of negotiation successes and failures.
•A handy checklist you can use to assess and improve your negotiation skills.
•Everything you need to become the best negotiator
Your host is Mark Toth, chief legal officer of ManpowerGroup™ North America, a former partner in a major employment law firm, and widely known for his ability to present legal, HR and business issues in a uniquely entertaining style.
For a sneak preview, check out Mark’s popular employment law blog, or "blawg" at manpowergroupblogs.us/employment_blawg/.
Engagement with prospects is always a challenge - in both marketing or sales. It would be great to be able to send a quick email to each of our leads on an individual basis - but is this always a realistic option? Lead nurturing helps address this engagement challenge and helps deliver the right information to the right leads at the right time.
Join Mathew Sweezey, author of "Marketing Automation for Dummies," as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve this problem.
Benefits of campaign automation are very well-documented. An increasing number of organizations have made marketing technologies an investment priority. As marketers continue to leverage automation to nurture leads and optimize cross-channel marketing, analytics has emerged to be a secret sauce to smarter marketing. Opportunities for marketers have amplified. They need intelligence to tap into a number of data sources in order to streamline their cross-channel marketing campaigns.
Predictive analytics offers critical cues to marketers about what action their customers are likely to take and which prospect should they prioritize for their next nurture campaign. Campaign automation, when paired with predictive analytics, gives marketers the most powerful tools to up the ante on their campaign efforts and drive effective personalization.
Information is both a risk and a critical resource when it comes to thinking about Business Continuity Management. A number of high profile data breaches have taken place recently that have hit the world’s media. They have occurred in many regions of the world and impacted millions of people. They involved public and private sector organisations and they resulted from accidents and losses as well as cyber attacks and security breaches. Less publicised and more numerous events seem to take place with regularity. They can involve information sources as diverse as hard copy files, electronic files, old hard discs, emails, text messages, x-rays, filing cabinets full of material and even the drives in photocopiers. In Europe organisations can be fined for such breaches and their names published on official websites, adding an additional cost of reputational damage to the pain felt. Also without accurate and up to date information it is nearly impossible to recover systems and processes quickly enough, something organisation and their customers have experienced in the recent past. Ask anyone in the UK and Ireland who couldn’t access their bank account a year or so ago how that impacted them and you will get an indication of the issue. These and other concerns surrounding the management of information related risks, including mitigation, and the use of information in recovery planning will be discussed at this webinar.
In today's fast-paced business environment, professionals are in need of instant access to information and the ability to communicate and collaborate with team members across continents quickly and easily. Join a panel of experts as they discuss the growing needs of business professionals today and the tools available for small, medium and large businesses that enable a flexible work environment, increase employee productivity and improve overall business efficiencies.
Join this roundtable of experts as the discuss they latest and greatest in growth hacking for user growth. They plan to open the kimono on their own best practices that have generated repeatable and scalable growth. No time for theoretical discussions, this is hands on stuff!
- Digital marketing vs. growth hacking: what’s the difference?
- How to identify, acquire, and engage your target audience
- Ways to turn your fans, followers and likes into qualified leads (even sales)
- Beyond the basics: advanced social media and growth tactics for the pros
- Best kept community management secrets will be revealed