Small Business

Community information
In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
  • Sponsored by Avalara

    Whether you’re moving up from Quickbooks or have an enterprise level ERP, you know that you can’t mess around with tax compliance. Imagine getting ready for IPO or hit that big buy from a major Fortune 100 company – and then find that the acquisition tanks due to a major liability in mismanaged sales tax. Ouch! Unfortunately, we’ve seen it happen time and again.

    Let us help you get your organization ready for the next growth phase that will put you into the three comma club. We’ve rounded up some top-notch tax experts with lots of experience working with public and private high-growth tech companies – and they’re not going to let you down in the clutch.

    Tax partners Malcolm Ellerbe, David Sordello, and Jon Davies of the Silicon Valley company Armanino will sit down for an interactive chat with the VentureBeat audience – and are happy to take your questions as you navigate the ins and outs of sales tax in a mobile and startup culture.

    In this webinar, you’ll:

    * Gain greater visibility to common sales tax loopholes that often snag hot tech startups and entrepreneurs
    * Determine whether sales tax is even an issue for your organization -- you might be surprised.
    * Learn ways that international tax in growth stage companies can be the make or break point for that next IPO
    * Get a high level overview of other tax considerations like net operating losses, impact of stock compensation, and the states that are currently taxing cloud computing services.

    Malcolm Ellerbe, Tax Partner, Armanino
    David Sordello, CPA, Corporate Tax, Armanino
    Jon Davies, Tax Partner, International Tax, Armanino
  • Few people actually calculate the true cost of bad meetings, in fact, the Harvard Business Review discovered:

    - 15% of an organization's time is spent in meetings
    - 67% of meetings are rated as ineffective
    - 92% of people multitask in meetings
    - $32 Billion dollars is wasted in bad meetings

    The reality is, meetings are still a crucial part of running an effective business. The value of effective meetings saves companies an average $2,600 per employee per year.

    In this webinar, you'll learn how to save time + money through the power of Integrated Meetings, we'll show you a process we've taken over 15+ years of research to perfect and refine meetings that you can apply immediately in your company and with your team.
  • Sponsored by Lionbridge

    It’s no secret – any well-known brand you see on a regular basis is already playing with a localization strategy to increase market reach. For your message to resonate, you need to be thinking not just at a regional level, but about your global customer experience.

    Localization isn't limited to simple translation -- you can't set it and forget it. Companies shouldn't assume, for instance, that a campaign created for Spain will be equally as effective to all Spanish-speaking consumers in the U.S. or Mexico. It's not just language, but cultural differences. Consider the message you might send to someone in Berkeley, California, versus one you might send to someone in Phoenix, Arizona or New York City. And once your unique branding content has been sent out to different geographies, your localization efforts aren't over just yet. True experts understand that the campaign as a whole is not a sum of its parts -- a campaign's success can be in the granular regions, creating a truly unique customer experience with that added local flavor to resonate within the audience.

    We'll walk you through the most common challenges that companies make and help you improve your campaign's quality, accuracy and relevance to reach the right consumer. We'll give tips on not only improving the localization process but help you deliver better metrics to senior leadership that tell the true story of your brand’s globalization.

    In this webinar, you'll learn how to:

    - Re-think campaign creation at the regional level -- and the global one
    - Effectively use in-market experts to drive better impact
    - Make your branding as world-ready as possible.
    - Use metrics to show the truest picture of your campaign's effectiveness
    - Enhance the customer experience through storytelling and added local flavor

    Speakers include:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Dave Fish, SVP, Expert Services, MartizCX
  • This webinar will consider the complementary disciplines of security, crisis, business continuity and disaster response, blending theoretical and practical applications. It should interest practitioners and students of organizational resilience at advanced levels as it will bind together the various complementary disciplines necessary to become resilient into a single holistic approach. The webinar will aim to develop insights and discussion about how to match the needs of security and risk to the requirements of business continuity and impact management; and to identify the intuitive and learned skills to anticipate, respond to and recover from the many unwanted issues that can arise and threaten organizational capability.

    It will be set in the context of a dynamic, changing world where new threats such as embedded terrorism, social media risk generation, food and logistics security, environmental issues, governance and legislation (as examples) can affect resilience significantly. Many of us look at single elements – this will combine many complementary and potentially conflicting elements in a single analysis and discussion.
  • Discover how to gain more control over the performance of your vehicles and stop risks from harming your drivers, vehicles, and bottom line. During this webinar, you’ll learn how to significantly reduce risks—and the costs that go along with them.
  • Data breaches strike all industries, but for the hospitality industry the stakes are extremely high, and the financial impact to a company can be significant. As an owner, controller or CFO, your responsibility now includes the safety of corporate data. We will explore how you can effectively work with IT to develop a risk management profile that protects your data and maintains your financial success.

    Meet the Panel: H. Brandt Niehaus, CHB, President of Hotel Brokers International and President of Huff, Niehaus & Associates, Inc., a full-service hotel investment advisory firm. Julie Eisenhauer, CPA is a shareholder at Clark Nuber, a CPA and consulting firm in Bellevue, Washington, where she provides audit, assurance and consulting services to privately owned companies. Peter Henley, CPA, CITP, serves as Clark Nuber’s Senior Director of IT, and is responsible for aligning IT with the firm’s strategic business plan and making Clark Nuber the most technologically advanced accounting firm in the Northwest.
  • Sponsored by Avalara

    If you’re a software or high tech company ready to jumpstart your growth phase, do you understand how much of your limited resources are being sapped trying to manage the tax compliance for every transaction? We didn’t think so. Sales tax compliance is probably the last thing anyone wants to think about – and yet, it can make or break your revenue stream.

    We’re talking to a VP of e-commerce of a major high end retailer, a highly sought-after sales tax guru and our own CFO, each of whom have solved the sales tax compliance equation – and have figured out a way to keep the government happy while streamlining their organizational process flow. By offloading these non-value add activities, business owners, CEOs, and CFOs can focus on what really matters – kicking up all kinds of revenue and adding value back into the business while making the competition weep into their pillows each night.

    Join us for an interesting hour of real-life rock stars who have solved their nightmares with innovative sales tax compliance tactics and strategies. By registering for this webinar, you’ll

    * See real world scenarios of several organizations who have mastered sales tax compliance and requirements
    * Learn action items to prepare your organization to optimize non-value-add business admin activities and reporting time
    * Get your questions answered regarding sales tax strategies by the industry’s top experts during our live exec roundtable Q&A
    * Hear the latest update on the Congressional “internet sales tax” (Marketplace Fairness Act)


    Scott Cohn, Vice President of eCommerce, Chinese Laundry
    Lisa Serwin, CFO, VentureBeat
    Jordan Goodman, Sales and Local Tax Partner, Horwood Marcus & Berk

    Register today for this free learning opportunity with VentureBeat and Avalara
  • Sponsored by FollowAnalytics

    Since the beginning of time, marketers have understood that location matters. From putting guys on corners wearing sandwich boards to having airplanes dragging message banners, marketers use proximity marketing to snag hot prospects and leads when the moment is hot. Knowing where your customers are has never been easier, thanks to their own smartphone's internal GPS. Now you can target those prospects who are in the same state, city or even the same block as your salesman. Through geo-fencing and iBeacons you can even send a message to them the moment they step inside your store -- or try to lure them out of your competitor's store too.

    The flip side? You risk creeping out and alienating your customer base. Don't know where to start? Want that next great idea? Our experts will talk through the basics to master level geolocation triggers through mobile marketing automation in a fast-paced discussion. Register today!

    In this webinar, you'll
    * Learn the difference between geo-fencing, geo-targeting and geolocation
    * Discover the savvy geolocation techniques being used by today's top marketers
    * Integrate geo-fencing or geo-targeting technologies into your marketing strategy, regardless of budget
    * Understand how competitors may be luring your customers out of your business through their own geo-fencing activities on your own home turf.

    John Koetsier, VP of Research, VentureBeat
    Joe Megibow, SVP/Chief Digital Officer, American Eagle Outfitters

    Register today for this free discussion on how geo-location mobile marketing automation can take your marketing initiative to the next level.
  • Well-known writer and presenter Nathaniel Forbes MBCI offers three simple steps to help you give more persuasive presentations.

    Whether you’re pitching business continuity management to the C-suite, pleading for your department’s headcount or reporting post-exercise successes, you can move your audience to action with these three steps to a persuasive presentation.

    1.Develop a ‘story’.
    The human brain has been wired for story since our ancestors drew on cave walls. Every disaster, every invocation, every successful recovery reveals stories of sacrifice, personal resilience and individual initiative. Behind the facts, there’s a story in your presentation, too – one your audience will remember.

    2.Make an emotional connection.
    People may forget what you said, they may forget what you did, but they’ll never forget how you made them feel. To move people to action - to make them care about business continuity - you must reach for their feelings. Gently…but intentionally.

    3.Use pictures.
    It’s impossible for anyone to read and listen at the same time. Speaking over text bullets on a screen behind you is distracting and confusing to the audience. Instead, choose powerful images that make your point and support your story. The best ones are often the photographs you take yourself.
  • Dealing with what most businesses would classify as emergencies or serious incidents on a regular basis, the Armed Forces and emergency services have a high degree of built-in resilience, being primarily structured for contingencies. Having moved into business continuity after serving 10 years in the British Army Intelligence Corps, Laura Mazzara shares some of the key lessons she has identified from her Army experiences, and how they can be applied to business continuity. Charlie Maclean-Bristol will consider these lessons from a training perspective and how they can be practically applied to BC training.
  • This presentation will cover why we should care about the continuity of our supply chain as well as provide tips and explain the support of standards and good practices in managing supply chain continuity.
  • Cette présentation traitera de pourquoi nous devons nous soucier de la continuité de la chaîne d’approvisionnement. Elle fournira également des trucs et expliquera le soutien que peuvent apporter les normes et les bonnes pratiques dans la gestion de la chaîne d’approvisionnement.
  • Social Media provide a veritable feast of data that we can prod, poke and generally pull apart to uncover valuable insight. For those businesses that are not yet using social media to engage, this is the entry point for business social media use. In fact it’s more than that. It’s the absolute minimum you should be doing. It allows you to understand what’s being said about you business, your competitors, your audiences. It allows you to listen to influencers in your niche. It can also measure your activity online. All of these insightful gems will help you to uncover intelligence so important to your business, you’ll wonder why you haven’t been using this before.

    In this webinar, I’ll take you through the basics of listening online, how you do it, the tools you need and what you can learn.
  • One of the critical success factors for any BCM programme is competent people to undertake all the BC roles that the programme requires. This webinar will explain how to plan a campaign of training and awareness to ensure that everyone who has a role in the programme knows what their role is and has the appropriate knowledge and skills to undertake their role.
  • In advance of October's Executive Women's Forum, Security Researcher Lysa Myers will look at the evolving landscape for women in IT, risk management, information security and other privacy industries.
  • Kathleen and Rob will discuss the benefits of injecting chaos / reality into various kinds of BC/DR exercises. Special attention will be paid to the development and and delivery of complex table-top exercises. They will also talk about how tabletop elements can enhance more traditional DR exercises by injecting realism into what are often extremely artificial events. Tabletop exercises are extremely useful for three reasons:

    - They exercise areas of disaster management not often covered in DR and BC testing.
    - They exercise those teams that are not often rehearsed together in realistic scenarios.
    - They teach loosely formed emergency teams how to work together efficiently and effectively under stressful emergency conditions.

    The benefits delivered to BCM programs through the use of tabletop exercises are extraordinary, but many practitioners do not yet have the necessary skills to design and execute them. This webinar will give the audience concrete tactics and techniques, as well as a defined methodology that will lead to tabletop successes.
  • Organisations are very good at measuring the things they do - revenue; profit; costs etc.. Yet in 2015, there are still many who are not great at balancing what they want to know about themselves with measuring what their customers AND employees think about the things they do! This webinar will look at the most effective way of creating a robust, effective customer experience measurement system that will ensure that you have the RIGHT customer focused measures to understand exactly what your business needs to do to continuously and demonstrably improve the customer experience.

    You will learn about the following:

    1. How measurement fits in to a Customer Experience Management Framework

    2. The 4 CX measurement principles

    3. The three 'voices' of customer experience measurement

    4. Voice of the Customer - methods and things to be aware of

    5. Voice of the Employee

    6. Voice of the Process

    7. The importance of measuring the 'end to end' customer journey

    8. Turning measurement into ACTION!
  • Pandemics occur every twenty to forty years. This webinar will provide attendees with an understanding of the threat and associated issues that are synonymous with pandemics. It will take account of both the business and human aspects of this threat while not just considering businesses in isolation but as part of a greater supply chain.

    The session will include:

    •Definition of what a pandemic is and why it is so dangerous
    •Brief history of pandemics
    •Review what contagions are currently on the radar which could develop into a pandemic
    •Overview of SARS and the resulting economic tsunami that it caused (cost the global economy an estimated $50 billion)
    •Preparation within our critical national infrastructures
    •Potential social effects and the knock-on impact on businesses
    •Considering mitigation and contingency options
    •Human Resource Management issues arising
  • This webinar underlines the fundamental importance of the one of the most important phases in the BCM lifecycle – the BIA.

    Other - subsequent - phases such as selecting one or more business continuity strategies or the formulation of a BC plan, exhibit a much smaller space of choices than the BIA, which is primarily an information gathering stage, charged with understanding the business.

    Critically important information needs to be unearthed and, ideally, not one important aspect must be omitted or forgotten. This is the reason why ISO TC 292 (formerly 223), after developing ISO 22301 and ISO 22313, has embarked on developing a standard on the BIA: ISO 22317. It is being presented in another contribution at this conference.

    This webinar also focuses on a visualization and presentation method newly applied to the BIA process - in order to better understand a company’s processes, resources and their interdependencies.
  • The webinar will highlight the advantages of local emergency management (EM) agencies supporting business continuity (BC) programs. The webinar will cover the importance of BC, the placement of BC as a sub-set of EM, provide an overview of the PS Prep program, and most importantly, explain why local emergency management is the most appropriate organization to provide risk awareness as well as offer first level technical support for BC programs to local businesses. My presentation will conclude by offering a road-map for local emergency managers to follow in order to prepare themselves to take on the enhanced responsibility of providing this service.
  • Just as any organization can face risks and threats and have vulnerabilities; the same is true with members of supply chains. Individual suppliers can be at risk through a variety of events, such as fires, floods, technology failures and power outages.

    This webinar discusses risks to supply chains and will provide guidance on identifying those risks and defining strategies for mitigating them.
  • Today a proactive approach is needed to ensure the ability to adapt to unexpected risks ever more quickly and cost-effectively, to bounce back…resilience.

    Resilience is the capability of an organization to deal with incidents that cannot be predicted and to adapt to changes over which we have no control. This presentation will explore the relationship between business continuity management and resilience and some of the ways to build a more resilient organization.
  • Great communication starts with great listening. And great listening starts with an inner listening called Mindfulness, a simple practice done 10-20 min. a day that makes an average communicator into a great one. Transform hollow interactions into engaged, dynamic relationships by being present and in the moment. Learn why successful organizations all over the world are bringing Mindfulness to the workplace. Developing inner awareness leads to productive relationship building, sharpening crucial skills in management, improving sales & operations at successful firms. Win the trust across the spectrum of those you communicate with, from clients to colleagues, employees to senior management, in every interaction.

    You Will Learn:
    1.What Mindfulness is & why it is useful in the business world.
    2.How this simple practice enhances self-awareness, making one a potent & attentive listener.
    3.How to be 100% in the present moment, focused, free of distractions.
    4.A 5-phase process that leads to effective communication & deep trust, yielding sustainable professional & personal relationships.
    5.How Mindfulness training has been embraced across industries, including health, financial services, technology, government, journalism, entertainment, social services, think tanks, law enforcement, the military & education. (Google, Apple, Aetna, Virgin, Madison Wisconsin Police Dept, Congress, & House of Commons.)

    Can’t Miss Takeaway:
    You will:
    •Learn the daily practice of Mindfulness & how it delivers practical benefits.
    •Have access to an audio guide to a daily Mindfulness practice.
    •Receive a free on-line copy of George Kinder’s book, Transforming Suffering into Wisdom: Mindfulness & The Art of Inner Listening.

    Who Should Attend?
    Anyone who wishes to be more effective in their communication skills, with greater control, clearer focus, more patience, flexibility & skill, greater leadership & access to intuition, values, creativity, & managing stress & difficult emotions with poise.
  • “Following on from David’s article in this quarters Continuity Magazine entitled “The Parry and Riposte of Procurement and BCM” Page 31. David expands on his words “ This article is meant to provoke thought and although I could, I won’t offer a potential process” In this webinar David offers practical methods to deliver resilient supply chains based on his experiences as a Head of Procurement and a Corporate Business Continuity Manager for a FTSE 100 UK based company. David is the author of Continuity Shop’s course on supply chain risk and continuity and was the UK Principal Expert attending the finalisation of the ISO 22318 technical specification on Supply Chain Continuity Management in Japan this year.

    Both Business Continuity professionals and procurement professionals would benefit from this webinar, so why not invite your procurement teams to listen in too?
  • During this webinar, Mustafa will explain how the GSM sector tasked to provide a public service by means of “communication” following natural disasters.

    He will discuss how the business continuity team coped in terms of Business Continuity, Information Services and Network Operations, Emergency Management & stakeholder communication via briefing some used cases. He will also explain used cases helped as an organisation to develop guidelines to determine tasks/actions to be performed for further possible cases & improvement areas to develop their processes. He will provide analysis from the ‘post mortem’ analysis that they made following the incident, and the lessons learned that you could apply around your business continuity strategies within your organisation.
  • The Founder & CEO of National CARES Mentoring Movement & Editor Emerita of Essence Magazine, Susan L. Taylor will present: ·The Courage to Change in a Shifting World Order
    ·A Better Way of Living: Creating Balance, Meaning & Joy
    ·Bold, Visionary Leadership: From the Inside Out
    · A Revolution of Values
  • Sponsored by Workfront

    Marketing teams get creativity. Creativity is their life’s blood. The concern is that by setting up rules and processes, we might kill that creative spark that drives the art created by the marketing directive. Agile methodology is applying the art of science in order to uncomplicate and reduce unnecessary admin time -- the very thing that keeps us from spending more time making beautiful campaigns and generating innovative copy.

    We’re going to talk to real life marketing teams who are using Agile methodologies to run their right-brained collaboration space – and are seeing tremendous results. We’ll talk war stories, great use cases, and ways to break down the siloes that are keeping your brilliant minds from making that next inspired leap.

    Join us for a free web event sponsored by Workfront to uncover the real-life ways that creative directors are harnessing the power of agile marketing methodologies to rapidly make fantastic leaps and discoveries that fuel careers.

    In this webinar, you’ll:

    * Hear first-hand experiences from current creative teams using tried and true methods to build faster and respond to industry trends quickly
    * Learn ways to increase the number of great ideas and proof of concepts
    * Use data to analyze and capitalize on changes in projects, marketing and industry trends… before your competitors know what hit ‘em.
    * Capture the lightning in a bottle that ensures amazing customer experiences.

    Register today!

    Sponsored by Workfront

    Jim Ewel, Principal, Agile Marketing
    Stewart Rogers, director of marketing technology, VentureBeat
    David Lesue, creative director, Workfront
  • Marketing technology offers new possibilities for delivering personalised, automated experiences across on and offline channels. However, before this begins the first great challenge for marketers and IT professionals is to transfer data from disparate legacy systems into new CRM tools capable of enabling automated marketing campaigns.

    In this webinar we will look at the process for migrating a wide range of fragmented data sources into a CRM system. We will look at landscape analysis, data quality rules, data aggregation and transformation, ongoing master data management challenges and the importance of all this for businesses and organisations striving for highly personalised, automated marketing campaigns.

    The session will be hosted by Rob Jones, Director at Qbase, with panelists including Holly Gage, Marketing Services Director at Bluewolf, Nick Kelly, Technical Solutions Director at Qbase, and Delia Stuber, Senior Database Support Officer at Great Ormond Street Hospital Children's Charity, fielding questions and sharing their expertise with hints, tips and golden rules for delegates.
  • Smart businesses know that great customer relationships are their best marketing tool.

    This means keeping in regular contact in specific ways. However, remembering to do it at the right times is hard, and what should you be contacting them about anyway?

    Join Tamsin Fox-Davies of Constant Contact to learn how and when to use auto-responder emails to create and grow great customer relationships that will bring clients back to you again and again.

    She’ll share the three key automatic emails that every business should be using and the step-by-step method to setting-and-forgetting these for your business.
  • Sponsored by Bloc

    The tech boom has resulted in an insatiable appetite for qualified web developers. Programming skills have become the golden ticket to accessing high impact, high paying jobs. Coding bootcamps offer a compelling value proposition - highly immersive, project led curricula focused on training students with the skills needed to land a job as a junior developer. We'll discuss online, one-on-one mentor led programs, as well as our career support. We'll also answer your burning questions for how you can start your lucrative career in tech.

    In this webinar, you'll

    * Gain insight into what skills you'll need to get ahead in the tech field
    * Learn how to leverage your great idea into the next billion dollar project
    * Research the next step for your future in coding, whether you want to build apps, games or mobile-driven on-demand services.

    Register today!

    Dave Paola, Cofounder & CTO, Bloc
    Prasid Pathak, Director of Marketing, Bloc

    Moderator: Wendy Schuchart, analyst, VentureBeat
  • Why Experience is the New Channel for Advertisers

    The online adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting. With the amount of user intelligence and precision location technology capabilities available today, combined with an audience that is increasingly more receptive to relevant messaging, advertisers need to have a plan. What’s the most plausible way to successfully transition from the “okay” strategy of today to the advanced targeting of tomorrow?

    Join us as we take a deeper dive into understanding the complete view of location and how you can use context to take your audience targeting to the next level.

    In this webinar, you'll:

    * Get new insight into the adtech ecosystem's current migration in user targeting.
    * Hear new strategies for planning relevant messaging to target your ideal customer.
    * Learn how user intelligence and precision location targeting is the key to build a robust marketing strategy.

    Stewart Rogers, director of marketing technology, VentureBeat
    Jim Crowley, CEO, Skyhook
    Mike Schneider, VP of Marketing, Skyhook

    Register today for this live interactive roundtable discussion.
  • Is antivirus dead? Absolutely not. Join Distinguished Researcher, Aryeh Goretsky, as we explore how antivirus is evolving to adapt to modern threats and why it is still a critical layer to a complete security solution. This webcast will look at trends reported at the annual Virus Bulletin conference in Prague.
  • Oct 21, 2015
    10 am PST/ 1 pm EST

    How do you get the best mobile users? That's a question thousands of app publishers ask themselves daily. We have the answer.

    If you build the best app in the world, it's going to be wasted if no one ever finds it. But there is a virtual sea of mobile apps out there, each clamoring for the attention of those top users -- the ones with the great attention spans or the deepest pockets. Most consumers will only tolerate so many apps on their phone -- that means yours has to really count. Mobile ad spending doubled last year and top apps are spending anywhere from $4 to $30 per user for fresh users.

    VB Insight took a hard look at mobile user acquisition -- the major players, the best strategies and the top user acquisition companies. We surveyed 731 mobile developers with over a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts. And now John Koetsier is going to give a first look at the data -- for free. We'll also talk to two experts in the field of mobile user acquisition and get their real world take on a very tempestuous arena. Your mobile strategy can't afford to wait another day -- don't miss this vital information and free interactive web roundtable.

    This webinar will be based on John Koetsier’s VB Insight report "Mobile User Acquisition: How top publishers get the best users for less money", which was published Sept 10, 2015. This is independent analysis and vendors did not have any influence on the outcome of this report.

    John Koetsier, VP Research, VentureBeat
    Rob Singer, CMO, Ancestry
    Robin Joy, VP Web and Digital, Docusign

    Check out VB Insight to access John's Mobile User Acquisition report, and to access the latest research on Marketing Technology:
  • Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company – or anywhere in between – maximizing the relevance of your website is critical to your success.

    Upwards of 97% of your web audience is anonymous. Can you afford to wait to begin personalizing until they share an email address?

    Web personalization affects bounce-rates, time-on-site, page views, conversions, and other critical success metrics. In fact, we found that 87% have seen a lift of at least 5% in their most important metrics, excluding those who say it’s too early to tell. Two in five (39%) have seen increases of at least 20% in their most important metrics.

    But your company is unique. What are your priorities? How do you address them? Which vendors are relevant – to your business type, company size, audience, and budget?

    Andrew Jones, analyst, VentureBeat
    Wendy Schuchart, analyst, VentureBeat

    This webinar will be based on Andrew Jones' VB Insight report, which will be published in September, 2015.

    Check out VB Insight to access Andrew's website personalization report, and to access the latest research on Marketing Technology:
  • Today’s consumers are more savvy and more distracted than ever before; they have learned to ignore the constant marketing noise we as marketers have become guilty of pushing out. The organizations that cut through the noise and deliver relevant, highly engaging user experiences last, while those that don’t are soon forgotten.

    The goal is to provide real value to each one of your users with every communication. If you make each user feel like a person (not a segment), they will keep coming back. Ignore their needs, and they leave. Beyond just personalization, we must individualize every user experience.

    How do you scale individualization to reach every one of your users on a 1:1 level? How do you make sure you consistently provide value to every individual?

    The answer: Machine Learning

    Ask Yourself: “What if you had a marketer for every single one of your customers who knew their behaviors, product preferences, and types of topics they loved most?” Sounds impossible, unless you only have a handful of customers.

    Machine learning makes this possible, at incredible scale. When you look at Facebook, Netflix, and Amazon, they solved the same problems with powerful machine learning. That same technology used to be locked up or “out-of-reach” for the majority. That has now changed.

    In this webinar, you will learn:
    * How modern marketers have already started implementing the same powerful machine learning being used by Facebook and Amazon.
    * How companies like The Next Web have found success in repeatedly maximizing engagement through 1:1.
    * What types of insights that machine learning will surface for you faster and with greater accuracy than previously available.

    Featured speakers:
    Andrew Jones, VB Insight Analyst, VentureBeat
    Tom Davis, Chief Marketing Officer at Forbes Media
    Martijn Scheijbeler, Growth, SEO & Analytics at The Next Web
    Bob Colner, Director of Analytics at Boomtrain
  • The EMV Compliance Mandate is set to take effect in the United States in October 2015. These new credit card processing procedures mean big changes for retailers and businesses. Is your company ready? Find out what you need to know.
  • These days, marketing is under big time pressure to perform. With budgets rapidly shifting to the CMO, the demand for marketing to prove its value to the business is only going up.

    Smart organizations are using data science to capture and disseminate this insight. The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    Advanced analytics and data science, when used the right way, can result in better allocated budgets and a more accurate measure of marketing performance — which can mean better, smarter marketing overall.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with analytics.

    Attendees will:

    * Learn about the different types of advanced analysis most commonly used today and how they impact marketing (segmentation, multi-variate testing, marketing-mix modeling, etc.)

    *Learn about attribution, and the most common models used that aren’t last touch.

    * Gain guidance on how top companies are investing in data talent, and best practices for building a data-focused marketing team

    Jon Cifuentes, Insight analyst, VentureBeat
    More panelists to be announced
    Check out VB Insight to access Jon's marketing analytics report, and to access the latest research on Marketing Technology:
  • Join ManpowerGroup for a complimentary webinar designed to reduce your employment law nightmares.

    In this engaging and interactive webinar, Mark will answer the world’s most terrifying employment law questions. He’ll not only address the questions that keep you awake at night but also ensure that you get all the latest employment law news on everything from hiring to firing and beyond.

    After this fast-paced hour, you’ll walk away with:
    -Answers to difficult legal questions
    -Up-to-the-minute information on the latest employment law developments
    -Tips and tools on everything from hiring to firing
    -Practical solutions based on real-life examples

    Your host is Mark Toth, chief legal officer of ManpowerGroup™ North America.
  • Is your next valuation approaching? This webinar will give you the tools to make it as effective as it can be.

    At each actuarial valuation trustees and sponsors should reassess the objectives for their scheme and how they plan to attain them from a combination of future investment returns and contributions. This has to be considered in the context of a robust understanding of the risks taken on the way and of course the sponsor covenant supporting the scheme.

    In our webinar we will:
    - Step through an example valuation demonstrating how an integrated approach to risk management delivers a very effective process and one which is consistent with the Pensions Regulator’s new code of practice released last year.
    - Explore how the Pensions Regulator's August 2015 guidance puts a different slant on how the sponsor’s covenant for your scheme should be assessed.
    - Share our experiences of how we have seen sponsors and trustees agree valuations, particularly in today’s challenging financial markets.
  • November 5, 2015 at 10 am PST/1 pm EST

    If you've ever seen a picture of Taylor Swift or Jon Hamm in a magazine, you'll know the outfit they are wearing wearing probably cost in the region of $1-10k. You really, really want to look like Taylor Swiff or Jon Hamm, but that's a bit out of your price range. Fortunately, the magazine has your back, and tells you how to buy (almost) the same looks for under $100.

    We thought it was high time someone did that, but with marketing technology.

    In this webinar, we'll tell you which marketing technologies are most popular among the Fortune 500s of this world, and then explain how to "get the look" for considerably less. Sometimes free.

    By attending this webinar, you'll:

    * Find out which marketing technologies have the most 'enterprise-class' users
    * Discover free or cheap alternatives to start using today
    * Learn the limitations of those more cost-effective solutions
    * Get the scoop on the up-and-coming products making waves

    Tune in, and we'll show you how to get Saks Fifth Avenue products for an Old Navy price.

    Stewart Rogers, Director of Marketing Research, VentureBeat
    Wendy Schuchart, Analyst, VentureBeat

    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in October, 2015.

    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology:
  • Business intelligence becomes marketing intelligence: How data visualization and super-dashboards are helping companies finally understand marketing impact

    Doing marketing in an omnichannel world means the data coming in is uniquely messy. It’s in different formats, with systems naming things differently measuring differently, and reporting differently. It’s a hugely manual effort to reconcile all your data and is at best, daunting, and at worst, a complete disaster.

    In this webinar, you'll:

    *Discover the top platforms marketers are using to measure marketing impact from multiple sources

    *Learn best practices for managing your marketing data and making sense of the chaos

    *Get the secrets of marketing intelligence from today's experts in top companies.

    Jon Cifuentes, research analyst, VentureBeat
    More speakers to be announced

    This discussion will reveal research from Jon Cifuentes' latest VB Insight report, to be released in October 2015.
  • In 2014, Passle undertook detailed research of 400 top professional service firms (law, accountancy & consulting) to determine which firms have been most effective at both building their presence and demonstrating their expertise online. We have now carried out this research again in 2015, which has enabled us to map a number of significant changes across those industries. We will go through this research pulling key trends and insights from the data.

    Using the Hero, Hub, Hygiene model, we will define clear, workable strategies for those industries in how to achieve their content goals.
  • Do you have questions about Twitter? Maybe you’re not sure who to follow or how to find interesting people to follow? Are you stuck at the dreaded following 2000 people limit?

    Learn how to compose the perfect Tweet, with tips on how to get more engagement during this Twitter Masterclass with @DanielDoherty. Learn some top twitter tips and tricks, plus tools and techniques to get ahead.

    In this webinar, Daniel wil cover:
    - How to manage multiple twitter accounts with 1 app
    - Learn where your followers are in the world
    - Add a Twitter widget to your website without worrying about moderating the tweets
    - How to do analysis of competitors twitter accounts for FREE

    Use this great opportunity to ask any Twitter questions that might be bothering you.
  • So I think we can all agree Social Media in digital years is getting on a bit. Might not be the "email grandfather" yet but is definitely getting the middle-aged spread – or maybe that’s just me… anyway …

    Back when social media started, the companies who were first to adopt, typically got the first advantage, failed faster, learnt quicker and could show the results. We live in a world of too much content, the churn is horrible! Now, more than ever, it’s important to be brave with your social media communications and engagement, to get the ROI you need for the business.

    In this presentation Joe discusses what it takes to be brave with your social media efforts and the need for it, from putting your brand in the hands of others (employees and influencers) to sacrificing your brand for the greater good of results. From the presentation Joe will provide you with actions you can take to the office tomorrow.
  • There are almost 3 billion potential customers online. In theory, the internet allows all brands equal access to them. But in practice, very few midsize brands succeed outside their home market.

    This talk will will help listeners assess their readiness to market abroad, explore different growth strategies and provide useful real-life cases.
  • In this webinar, Rob Howze of CampFit will discuss the following topics:

    -Customer Service
    -Building your Brand
    -Understanding your Demographics
  • Econsultancy’s social media manager David Moth will give an insight into the company’s social and content strategy, including planning, measurement and reporting. Find out why social media isn’t rocket science and discover some free tools that will make your life a lot easier.
  • End users are increasingly shifting their IT services to managed service providers and the scope of both technology and services offered by MSPs is constantly evolving. Join ESET and LabTech Software, the industry-leading IT automation software, as we explore these changes and what it means for businesses.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in October 2015.

    Check out VB Insight to access John's Mobile Monetization report, and to access the latest research on Marketing Technology:
  • The way B2B buyers discover and research products and services is changing. With technology at their fingertips every day, throughout the day, buyers have access to more trusted information than ever before. What’s more, with programmatic models and sophisticated targeting, it’s even more important than ever to understand the behaviour of your buyers and what drives them.

    For marketing directors, this means new opportunities to target, influence and engage with suspects, prospects and customers. It’s therefore essential to get a handle on why marketing intelligence is essential to determine where and how to effectively target buyers.

    In this webinar, you’ll:
    - Learn how to identify marketing intelligence and trends critical to informing your marketing strategies
    - Gain insight into how technology is changing the early stages of the buying process
    - Discover how this impacts targeting B2B buyers
    - Learn how to overlay marketing intelligence and adapt messaging based on these insights

    About Modern:
    Modern is an award-winning technology B2B marketing agency providing integrated digital campaigns that drive growth. Focused upon lead generation and customer engagement through content, social, PR and search, underpinned with strategic thinking and solid metrics. @ModernB2B