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Small Business

  • Marketing to the Entitled Consumer
    Marketing to the Entitled Consumer
    Kim Hahn, Sabrina Pratts, Alex Krumm Recorded: Nov 20 2019 27 mins
    Join our November Book Club discussion of "Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships" by Dave Frankland and Nick Worth.

    Marketers face a paradox. Consumers expect your brand to know everything about them — who they are, what they want — and they expect you to deliver instantaneously. But ad saturation and inbox clutter make them resent everything markets do. In this environment, traditional approaches just won’t cut it. Marketing to the modern day consumer demands a new strategy: consumer-first marketing. This book, featuring a foreword by NFL Hall of Famer Steve Young, is the first to lay out how to do it.
  • Turning a Difficult Client into a Raving Fan
    Turning a Difficult Client into a Raving Fan
    Dana Pharant Badass Business Performance Coach Recorded: Nov 20 2019 60 mins
    We have all taken on the less than ideal clients and then lived to regret it with a barrage of unrealistic demands and complaints that we can not possibly fulfill.

    The thing is that with a few masterful tricks to navigating the difficult conversations with difficult clients you can turn just about any client into a raving fan.

    You will Learn:

    1. The skills of the persuasion, even in the most challenging situations
    2. The vital tricks to diffuse difficult conversations
    3. The internal shift that will move those clients into raving fans
  • How Technology Can Help Small Business Deliver a Better Customer Experience
    How Technology Can Help Small Business Deliver a Better Customer Experience
    Barry Moltz Recorded: Nov 14 2019 52 mins
    People no longer want to buy products, they want experiences and to form relationships with the companies they do business with. Technology use to give large companies the advantage in this area. Barry demonstrates how new cloud and applications can now give small businesses the same power on a fraction of the budget.
  • Student Loan Best Practices
    Student Loan Best Practices
    Laurel Road Recorded: Nov 13 2019 31 mins
    Join IAW and our affinity partner Laurel Road as we team up to share a FREE Student Loan Best Practices webinar on Wednesday, November 13 at 1:00 PM EDT. Laurel Road will share best practices for refinancing your student loans and walk through student loan repayment options.

    In this webinar you will learn:
    What is student loan refinancing, and am I eligible?
    What are the considerations surrounding the decision of whether to refinance vs. pursue loan forgiveness?
    How much money could I save by refinancing?
    Will refinancing affect my credit?
    Are there any costs or fees associated with refinancing?
    How do I qualify for the 0.25% rate discount available to IAW members?
  • The Traditional Marketing and Sales Funnel is Dead
    The Traditional Marketing and Sales Funnel is Dead
    Mark Coronna, Area Managing Partner &CMO, Chief Outsiders and Jeff Parris, Fractional Sales VP, Sales Xceleration Recorded: Nov 12 2019 62 mins
    The traditional concept and application of a sales funnel is very flawed. We will highlight the specific issues with a traditional funnel model. And talk about what is working “Intelligent pipelines!” Selling today is much more of a conversion process, built on a level of intelligence-gathering and engagement.
  • Sales Process Coaching
    Sales Process Coaching
    Deb Calvert, sales manager trainer and coach Recorded: Nov 12 2019 39 mins
    Sales coaching isn't the same as managing or mentoring. There are specific coaching tools and techniques you can use during every phase of the sales process. Learn what the most curbside coaching looks like and get takeaway tools you can use right away to become more effective as a sales manager who truly coaches.
  • Time Management for Managers
    Time Management for Managers
    Deb Calvert, president, People First Productivity Solutions Recorded: Nov 12 2019 44 mins
    So. Much. To. Do.

    So. Little. Time.

    Reclaim control of your calendar and focus your time where it matters most. Learn how to avoid getting sucked into reactive, fire-fighting mode and other time-sucking derailers. Get practical strategies for making every minute count so you can be the best people manager possible.
  • Bleeding edge or Leading Edge: Getting ahead with Wi-Fi 6 and so much more.
    Bleeding edge or Leading Edge: Getting ahead with Wi-Fi 6 and so much more.
    Bridget Watkins, Product Marketing Director at Calix and and members from Five Area Telephone Recorded: Nov 7 2019 54 mins
    Are you late to the game or hoping to fine-tune your approach to managed and whole home Wi-Fi? Are you wondering how to keep up – and keep your subscribers satisfied – with new technologies such as Wi-Fi 6?

    If so – join us for the webinar, Bleeding Edge or Leading Edge: Getting ahead with Wi-Fi 6 and so much more.

    Calix Product Marketing Director Bridget Watkins will share insights from service providers who have previously launched managed wi-fi as well as from those that are integrating new enhanced services into their existing managed wi-fi models.

    You’ll understand:

    • How to elevate the subscriber experience with enhanced managed and whole-home Wi-Fi work using the Calix GigaSpire
    • How you can be the first in market with Wi-Fi 6 and why the time is now.
    • How customer demand maybe driving the need for 10 Gig solutions
    • How the GigaSpire is the easy button of Connect America Fund (CAF) performance testing
  • [Panel] Navigating California’s Regulations: What's Wrong and How Do We Fix It?
    [Panel] Navigating California’s Regulations: What's Wrong and How Do We Fix It?
    Jackie McGowan, K Street Consulting; Jennifer Gumer, CGL LLP; Hilary Bricken, Harris Bricken; National Cannabis Bar Assoc. Recorded: Nov 6 2019 59 mins
    California’s entry into the cannabis market has been less than smooth. Understanding the regulations and upcoming deadlines is important to make sure you pass inspections and receive your license, especially as provisional licenses expire before you receive your annual license. Join live to have your questions answered by a panel of experts what you need to know to stay ahead.
  • Be The Change: How Coming Together to Lift Up Women Founders Can Lift Us All
    Be The Change: How Coming Together to Lift Up Women Founders Can Lift Us All
    Chaitra Vedullapalli and Tanya Loh Recorded: Nov 1 2019 32 mins
    It’s well-documented that women-led companies deliver higher returns over time than those founded by men, yet female founders—particularly of enterprise tech startups—continue to receive significantly less access to capital. M12, Microsoft's venture fund, is partnering with Pivotal Ventures and Mayfield Fund to invest $6 million in the best B2B startups, founded by women. Learn more about #FemaleFoundersComp and how to get involved. Submissions will be accepted from Oct. 17-Dec. 15, 2019, and are open across Europe, India, Israel, Canada (excluding Quebec) and the United States for enterprise software and deeptech founders.
  • How to Navigate Today’s Workplace Compliance Landscape
    How to Navigate Today’s Workplace Compliance Landscape
    Greg Bell, Senior Compliance Counsel Recorded: Oct 30 2019 30 mins
    Is your organization struggling to keep up with the rapid changes and expansion of compliance regulations? If so you are not alone. With regulations constantly changing, you have a lot of information to monitor and track—and that’s where mistakes can get made. Failing to follow these changes, and an overall lack of corporate compliance, can create litigation and enforcement risks for your business.

    Working with a trusted staffing firm can help you overcome some of the biggest workplace compliance challenges that you face. Hear from our experts as they explain the top 5 workplace compliance challenges you should be aware of.

    In this webinar Greg Bell, Senior Compliance Counsel at PeopleReady will cover:

    · Today’s compliance landscape
    · The biggest compliance challenges companies face
    · How working with staffing firms can mitigate compliance risks


    Please Note – this presentation is not, nor is it intended to constitute legal advice. Participants in this webinar should consult their legal counsel with any specific compliance questions.
  • 7 Tips for Marketing Cybersecurity Solutions
    7 Tips for Marketing Cybersecurity Solutions
    Jessica Gulick, CEO, and Monica Ricci, VP of Marketing, Katzcy Recorded: Oct 29 2019 62 mins
    Join Jessica Gulick, tech & cybersecurity growth hacker, as she shares the top lessons that have not only been learned, but have been put into practice by Katzcy’s growth-stage clients. We’ll talk about the importance of understanding buyer profiles, the techno-buzz trap, the right time for geek-speak, and how to build a narrative that positions your unique solution in the right box in the minds of buyers, industry analysts, and influencers alike.
  • Women in Cloud Accelerator in Action
    Women in Cloud Accelerator in Action
    Chaitra Vedullapalli and Shari Burk Recorded: Oct 25 2019 32 mins
    Learn how cloud solution building happens in partnership with hyperscalers.
  • Taking the subscriber experience to the next level with a smart home app
    Taking the subscriber experience to the next level with a smart home app
    Bridget Watkins, Product Marketing Director at Calix and Jason Wille, CMO at Range Companies Recorded: Oct 24 2019 47 mins
    Did you know enabling self-service can dramatically improve subscriber satisfaction by 8 percentage points?

    Listen as Range Companies CMO Jason Wille and Calix Product Marketing Director Bridget Watkins on this webinar as they discuss how to elevate subscriber experience with a smart home app.
  • Sharing Cyber Threat Information: Why, When and How?
    Sharing Cyber Threat Information: Why, When and How?
    Troy Vennon, Director of Security Innovation, the Columbus Collaboratory Recorded: Oct 22 2019 59 mins
    It’s been 20+ years since the US government first issued a directive mandating that critical infrastructure providers in the public and private sectors share information about cyber threats. This directive, PDD63, recognized that, in the face of increasing threats, organizations that band together to share information and coordinate responses stand a better chance of protecting themselves. Thus, the realm of threat intelligence sharing was created. Join Troy Vennon, Director of Security Innovation at Columbus Collaboratory, as he reviews the basics of sharing threat intelligence and how it can benefit an organization of any size in any industry.
  • How to Go From Bored,Burned Out & Unfulfilled to Highly Paid Doing Work You Love
    How to Go From Bored,Burned Out & Unfulfilled to Highly Paid Doing Work You Love
    Renessa Boley Layne Recorded: Oct 16 2019 61 mins
    Creating Your "Perfect Work"

    No matter how much money we earn or how successful we look to others, we can all get to a point where we grow bored, burned out or unfulfilled in our work. You may want more passion, meaning, freedom, or impact in your work right now, yet have no idea where to start, what “Perfect Work” looks like for you, or how to overcome your fear of the risks to get it.

    This webinar will equip you with a systematic process to discover, design and get highly paid to do work you love. If you have an unshakable desire to thrive in the career or business you were born to do, this is a session you don’t want to miss!

    YOU WILL LEARN:
    1. The 4 specific questions that instantly shift you from "no idea" to "crystal clear" on the ideal role that will bring you the greatest fulfillment and highest income in a new career or business.

    2. The Perfect Work Framework – the 3 critical steps to transition into meaningful work that excites you...without going broke, starting over, or forfeiting the things you value most about your current lifestyle.

    3. Why your past successes - NOT your fears or failures - are your biggest roadblock to creating work you love.

    4. Why bigger and better opportunities arise when you’re aligned to your Perfect Work... and how you can take full advantage of them right now.

    This webinar includes complimentary access to the Success & Happiness Test - 12 powerful questions that reveal your unique strategy for creating the work and life you love right now (including a 10-page personalized assessment). Take the test now at http://IAW.SuccessAndHappinessTest.com.
  • Call Center Transformation with Unified Communication Softphones
    Call Center Transformation with Unified Communication Softphones
    Todd Carothers, CounterPath EVP of Sales, Marketing and Product Recorded: Oct 10 2019 47 mins
    The call center industry has seen increasing demand to move to the cloud for operational efficiencies, agent versatility, and increased flexibility. Can you accomplish this with the current solution you already have in place? Can you extend the value of your Aspect, Asterisk, Avaya, BroadSoft, Cisco, Genesys, or cloud-platform?

    Join us for an overview of the CounterPath Bria call center solution and how you can increase agent productivity and reduce administrator and manager headaches. Hear from Todd Carothers, CounterPath’s Executive Vice President of Sales, Marketing and Product, where he will dive into the current state of the Call Center market and best practices for the future using Bria softphone solutions.

    In this webinar, you will learn about:
    •How to mitigate and take advantage of technology changes for call centers
    • Increasing agent productivity with powerful UC tools
    • Reducing IT and administrator headaches deploying or managing a call center solution
    •CounterPath’s off the shelf and custom solutions for call centers
    • How digital SaaS solution provider, cleverbridge, was able to leverage CounterPath’s Bria call center solution to increase agent effectiveness and improve the customer experience
  • Sea of Options: Navigating the Martech Marketplace
    Sea of Options: Navigating the Martech Marketplace
    David Pitta, BrightTALK | Sangram Vajre, Terminus | Karen Steele, LeanData | Jon Miller, Engagio Recorded: Oct 9 2019 48 mins
    The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.

    In this session, we sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.
  • 4 Steps to a $4k Day in Your Service-Based Business
    4 Steps to a $4k Day in Your Service-Based Business
    Stephanie Staidle Recorded: Oct 9 2019 62 mins
    If you are a purpose-driven, service-based entrepreneur (i.e. coach, consultant, healer, creative)- you do NOT have to struggle to make a living doing what you love. In this interactive workshop, you'll learn the simple processes and tools I use to keep my service-based business thriving. Hint: It doesn’t include a fancy website, blogging, or online advertising. These are the EXACT same systems I used to trade in my part-time job for full-time entrepreneurship, lock in financial stability, and finally spend my days living the lifestyle I always dreamed of all while making a difference in the world. If you are new to entrepreneurship or have been struggling to get results in your business, you need a system for consistent income, high-paying clients, and effective marketing so you don't have to scramble for your next dollar! Join us to create powerful breakthroughs in your business.

    Register Now to Find Out...
    •The #1 MYTH on why 90% of Entrepreneurs fail (and give up) within the first few years. Hint: Businesses don't fail because they lack funding or the right business plan!
    •Discover the one skill that is MANDATORY if you go into business- and if you haven't mastered this tool, you just won't make it.
    •Why having a great website or a blog is NOT the key to your success and why online marketing is a waste of time until you’ve mastered specific offline skills
    •How ONE single change in how I did business totally transformed my income. When I implemented this strategy, my sales sky-rocketed (by 10x) and gave me a 50% sales rate (1 out of 2 people say YES)!
    •How to Work SMART for 5 Figure Months and 35 hour weeks and without an email list and only a handful of prospective clients a month
    •The EXACT system I created for my business that provides CONSISTENT $4K days—and still gives me (plenty of) time to take 3 day weekends off with my fiancé, watch the Daily Show snuggling with my cat, or hop on a plane whenever the heck I feel like it.
  • Ask the Marketing Expert: Rashmi Vittal, Conversica
    Ask the Marketing Expert: Rashmi Vittal, Conversica
    Rashmi Vittal, CMO, Conversica | Olivia Dassler, Marketing Program Manager, BrightTALK Recorded: Oct 9 2019 35 mins
    Join Rashmi Vittal, CMO at Conversica, and Olivia Dassler, Marketing Programs Manager at BrightTALK, for a special Ask the Expert conversation. During this Q&A, Rashmi will share insights on her overarching marketing strategy, her career trajectory, and tips for other marketing professionals. She'll also share her predictions for what the upcoming year has in store for B2B marketing.

    This session is part of our CMO Priorities & Predictions Summit which features some of the world’s leading B2B marketing executives. Walk away with best practices to manage your teams, strategies to successfully take products to market and inspiring ideas for driving marketing program success in the new year.
  • 8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth
    8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth
    Philippe Ruttens and Michael Humblet Recorded: Oct 9 2019 48 mins
    After helping +300 companies and CMOs to scale, Michael Humblet & Philippe Ruttens will share their most effective Marketing & Sales strategies and tactics to win customers and accelerate your pipeline.

    In this very hands-on keynote, Michael & Philippe will dig deep into 8 concrete cases & steps to prioritise your revenue marketing & sales tactics in 2020, and benefit from learnings gained at some of the most successful European scale-ups, corporates and help you grow faster. They will also cover through additional questions their own experience of working on both the Marketing & Sales sides, helping you to integrate both domains at best, measure your ROI jointly and accelerate your funnel conversion.

    About the speakers:

    Michael Humblet - Founder Chaomatic - maximising your revenue through winning sales strategies

    Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic, focused on unlocking & maximizing revenue growth trusted by over +207 companies. He is a seasoned sales strategist who served in different Sales Leadership functions.

    Philippe Ruttens – B2B ROI Marketing Coach

    Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision with a pragmatic people- and ROI-focused operational approach to help teams achieve their commercial objectives faster. www.ruttens.com
  • Unified Endpoint Management & Security: A Force Multiplier for Small Businesses
    Unified Endpoint Management & Security: A Force Multiplier for Small Businesses
    Scott Scheferman, Cylance Director of Global Services; Masataka Hashiguchi, Interfocus Sales Engineer Recorded: Oct 8 2019 55 mins
    Join Interfocus and Cylance for this webinar outlining the workplace productivity gains that your business can realize through an integrated and unified platform delivering both IT asset management and endpoint security. Most IT teams today suffer from "alert fatigue" from the growing number of devices on their network, and spend on average 5-13 hours a week cleaning up compromised endpoints. Scott Scheferman from Cylance and Masataka Hashiguchi from Interfocus will demonstrate how automation and prevention is worth a pound of cure on your endpoints.
  • In Defense of Small Business: Threat Strategies That Work
    In Defense of Small Business: Threat Strategies That Work
    Vince Crisler, CEO of DarkCubed Recorded: Oct 3 2019 49 mins
    Small and medium-sized businesses (SMBs) regularly struggle to get attention in a marketplace crowded with larger, noisier competitors, but this is certainly not the case when it comes to cyber attacks. As large enterprises continue to invest dollars and resources into their security programs, malicious actors have turned their attention to small, less protected companies. And for an SMB, the traditional approach to threat intelligence—knowing where the next attack is coming from before it hits—is simply too costly, too technical, and too complicated. Join Vince Crisler, CEO of Dark Cubed, for a discussion about what SMBs need: cost-effective solutions for threat intelligence that are automated, powered by machine learning, and provide insights through user-friendly dashboards that the business can understand.
  • Top Sales Hacks for 2020 and Beyond
    Top Sales Hacks for 2020 and Beyond
    Deb Calvert, sales trainer, coach, researcher, author & speaker Recorded: Oct 1 2019 35 mins
    It's baaaack! Deb's annual review of the latest and greatest sales hacks you won't want to miss out on. Most are no cost or low cost, and all of them have been personally tested in the field. Best of all, YOU can access these tools on your own to save time, automate processes, connect with buyers, and make the most of every single sales day.
  • Emerging Leaders: How to Identify, Retain & Motivate Them
    Emerging Leaders: How to Identify, Retain & Motivate Them
    Deb Calvert, executive coach and HR consultant Recorded: Oct 1 2019 45 mins
    Build the business by building the people. But what people? And how?

    We'll talk about the reasons Millennials (and others!) need more from your organization and how you can give them what they need. In return, you'll get higher rates of employee engagement, longer-term retention, and succession management from within.
  • 10 Reasons Employees Under-Perform & How to Turn Them Around
    10 Reasons Employees Under-Perform & How to Turn Them Around
    Deb Calvert, Executive Coach & President of People First Productivity Solutions Dec 10 2019 4:00 pm UTC 43 mins
    Don't exacerbate turnover issues or risk losing skilled talent by giving up too soon on under-performers. Instead, take a look at these root causes for a lackluster performance and turn this situation around.Your colleagues and business partners will become more engaged and elevate their performance when you take this approach.
  • Protect Consumers When Shopping Online Against Fakes and Scams
    Protect Consumers When Shopping Online Against Fakes and Scams
    Dr. Sam Small, CSO, ZeroFOX & Ashlee Benge, Threat Researcher, ZeroFOX Dec 11 2019 2:00 pm UTC 50 mins
    For retailers, digital platforms represent real opportunity for profitability. With online sales at an all-time high, retailers rely on social media, websites and marketplaces to promote products and sell goods directly to consumers. Cybercriminals have recognized the opportunities that online platforms represent for retailers, using malicious domains, counterfeit goods, coupon/gift card scams and impersonations on social media to engage directly with unwary consumers. Retailers must address these new risks to protect revenue, brand reputation and consumer trust. Attendees will gain early access to research results and review key findings from the latest ZeroFOX research on the top digital threats facing the retail sector, from domain-based attacks to counterfeit goods and scams. Hear from industry experts from global retailers discussing the real impact of digital transformation and the associated risks to the retail market.
  • How to Enhance Customer Experience with Communication Apps on Barcode Scanners
    How to Enhance Customer Experience with Communication Apps on Barcode Scanners
    Todd Carothers, Chief Revenue Officer, CounterPath and Greg Henry, VP Client Solutions, Barcoding Inc. Dec 11 2019 6:00 pm UTC 45 mins
    In this age of instant gratification and rapid fulfillment, consumers expect to find what they want quickly.

    How can businesses become agile and quick-moving while facing fierce competition? While handheld computers, scanners and rugged devices are being used for inventory management and other functions in retail, manufacturing, transportation, healthcare, and hospitality environments, the path to higher organizational productivity and competitive edge lies in transforming processes without having to reinvent the wheel. By empowering these devices with portable phone, messaging and collaboration capabilities, businesses can future-proof their employee communications and provide a better standard of support to their customers.

    Co-presented by industry leaders Barcoding and CounterPath, this webinar highlights how voice and messaging solutions when integrated with handheld computing devices improves communication, employee productivity and the customer experience.

    Join to learn how advanced Unified Communication solutions transform handheld computing devices into an extension of the existing corporate phone system. Incorporating voice and messaging functionality with handheld and scanning devices improves the ROI by delivering new and increased functionality.

    This webinar will cover:

    • Emerging trends in mobile and handheld computing
    • How VoIP and messaging solutions are enhancing customer satisfaction and employee productivity
    • Benefits of Unified Communications as part of an omnichannel strategy
    • How VoIP solutions increase the ROI for mobile computing solutions
    • How to remotely deploy and manage your voice and messaging solutions across your handheld devices from a centralized provisioning platform
  • How to Increase Your Visibility With Speaking
    How to Increase Your Visibility With Speaking
    Johanna Walker, founder of Women Who Speak Dec 11 2019 7:00 pm UTC 60 mins
    (in spite of the nerves that keep you wanting to hide)

    Do you ever find yourself in the audience at a speaking event thinking "THAT SHOULD BE ME UP THERE!"?

    Come on. Be honest.

    You've got this business. You have something to say—an idea, a story, a passion, a kernel of truth. You totally rock it with the clients you have...but you know you could do better.

    You know that speaking is the best way to reach your people, to position yourself as an expert, to build some serious “Know, Like & Trust.”

    And there’s someone else up there speaking and all your potential clients are running her way and inside you're screaming “HEY! OVER HERE! HIRE ME!”

    Maybe you tell yourself you don't have a good story to tell. You tell yourself your nerves will betray you. You don’t want to be salesy. You’ve studied the Speak To Sell Formulas, but formulas just aren’t your thing.
    And besides, the idea of BEING VISIBLE brings out your deepest darkest demons (or at least some slightly uncomfortable wonkiness) so you go home and send another email instead.

    Join public speaking coach & storytelling expert Johanna Walker for a nuts & bolts, interactive, open-your-heart, take-action presentation where you’ll learn
    **How to access the unwavering presence (that, btw, is your birthright) every time you take the stage
    **How to know just which stories to tell, and how to tell them to connect with the audiences you know you can serve
    **How to get crystal clear about the ideas you want to be known for.
  • 11 Tech Tools and Insights To Build A Better Business
    11 Tech Tools and Insights To Build A Better Business
    Raymon Ray Dec 12 2019 7:00 pm UTC 90 mins
    Learn about 11 Tech Tools and Insights To Build A Better Business from Entrepreneur Raymon Ray.
  • Top Social and Digital Threats Facing Financial Institutions
    Top Social and Digital Threats Facing Financial Institutions
    Dr. Sam Small, CSO, ZeroFOX & Scott Matsumoto, CISO, Circle Dec 18 2019 2:00 pm UTC 59 mins
    The threats facing financial institutions are not new: from data breaches and information leakage, spearphishing and customer scams, to financial fraud, bad actors are set on stealing your revenue, damaging your brand, and weakening your customer trust. But as we expand avenues for engagement, the attack surfaces have changed. Bad actors now rely on social media to impersonate your brand and top executives in order to gain access to your information and customers. Cyberattackers use dark web forums to plan attacks and share vulnerabilities. Early warning and visibility into the networks that these actors use to conduct attacks is critical.

    In this webinar, ZeroFOX’s Chief Security Officer, Dr. Sam Small and Scott Matsumoto, CISO, CIrcle, discuss the top digital threats facing their organizations, tactics they’ve seen used most often on social and digital platforms to target their customers, employees and brand, and steps organizations can take to protect themselves against these risks. Sam will present the latest ZeroFOX Threat Research on the top digital threats the ZeroFOX Alpha Team has identified within the financial services industry.

    Key Takeaways:

    •Understand the modern digital threat landscape and where bad actors live, such as deep and dark web forums, code sharing sites and social media sites

    •Gain knowledge of the top digital risks facing the financial industry and the tactics bad actors use to conduct attacks on your organization and customers

    •Hear directly from financial services experts on the top digital threats facing financial organizations and how to effectively and proactively address them
  • Power Up Your Personal Presence
    Power Up Your Personal Presence
    Mimi Brown, Amp Up Success Dec 18 2019 6:00 pm UTC 60 mins
    Would you like to be recognized as confident, poised, and powerful? Do you need to persuade others for part of your job as meeting professional? Can command the room? As a professional, when it comes to advancing your career or business, doing a good job and mastering the craft are just not enough. You need a plan that helps to highlight your value, contribution, and expertise. Your personal brand and presence have a massive impact on how you are seen and respected by others. The ability to influence and get your ideas heard can make or break your career. This interactive, high-energy, hands-on, session, pulls back the curtain on how to create an image that speaks to the level of professionalism you need to power up your presence. After attending this session you will:
    · Create a professional persona that conveys confidence and competence
    · Develop ways to adapt your personality style to successfully engage with others at all levels
    · Develop your own personal presence action plan.
    · Learn how to stand out, gain recognition and enhance your professional credibility
    · Discover how certain actions, words choices and even clothing selections adds or detracts on how others form their perceptions about you
    · Understand your preferred communication style and its impact on others
    · Network with confidence, anywhere and with anyone
    · Negotiate with more, poise, power, and comfort
  • The Best Assessment Tools for Boosting Team Effectiveness
    The Best Assessment Tools for Boosting Team Effectiveness
    Deb Calvert Jan 7 2020 4:00 pm UTC 45 mins
    So many to choose from! But which one is best? Which assessment tool will meet the needs of YOUR team?

    In this webinar, you'll learn about:
    - the various types of assessments most often used for building team effectiveness and strengthening collaboration.
    -- How do identify the type of assessment your team needs
    -- Best practices for using a team assessment instrument
    -- What to do after the assessment for maximum impact

    I'll also share my favorites and explain why I like them and what I've seen them do. After all, you want results (not just a fun workshop), right?

    Bonus giveaways will include discounts on an assessment you may not have heard about yet. It's a powerful one that everyone who's part of a team should consider!
  • 10 Laws of Cloud Solution Building
    10 Laws of Cloud Solution Building
    Chaitra Vedullapalli and Karen Fassio Jan 9 2020 9:00 pm UTC 30 mins
    Building cloud solutions is a daunting task. Learn how to navigate the solution building with cloud technology with Cloud Hyperscalers.
  • When every call matters, make sure your business is ready with VoIP
    When every call matters, make sure your business is ready with VoIP
    Erik O'Herron and Judy Fortunato Jan 16 2020 7:00 pm UTC 90 mins
    When every call matters, being ready is always the right answer. Learn how VoIP can enable you to control your business identity, integrate all your mobile devices, improve the caller experience, promote your business and streamline management.
  • What to Do When Your Business Operates in Silos
    What to Do When Your Business Operates in Silos
    Deb Calvert Feb 3 2020 4:00 pm UTC 45 mins
    Not all silos are bad. They serve a purpose, and they provide clarity about roles and responsibilities. But when organizations operate too narrowly in silos, results suffer. Join me for new insights about:

    - How to identify when silos have become a barrier to productivity
    - Why silos may be causing you to lose high potential talent
    - What to do about silos that have become a problem
    - Ways to build cross-functional collaboration

    Don't wait until it's too late. Assess and address your silo situations before they divide your business any more.
  • How to Drive More Traffic by Optimizing on Search and Review Sites
    How to Drive More Traffic by Optimizing on Search and Review Sites
    Dana Albert Feb 13 2020 7:00 pm UTC 90 mins
    Dana Albert of Yahoo Small Business will share secrets on how to stand out online and update your business information across search engines, social networks, maps and more from one dashboard and how to enhance your listing to attract new customers the moment they search.  We all know how damaging bad reviews can be to a business - he will share the best tools to track and enhance your online reputation on review sites. He will also show you actionable reports on how visitors interact with your listings by tracking everything from profile views to calls and get competitive insights.
  • 10 Ways to Make Any Team More Effective
    10 Ways to Make Any Team More Effective
    Deb Calvert Mar 3 2020 4:00 pm UTC 45 mins
    It's true: team work makes the dream work. Also true: keeping all members of a team engaged, motivated, and pulling together isn't easy. That's why every team could use a tune up. And it's why you'll want to tune in for this presentation to learn how you can:

    -- Build and sustain solid, committed teams
    -- Ensure that both group goals AND individual goals are valued by all team members
    -- Foster healthy dialogue that improves team decision-making
    -- Capitalize on the strengths of every team member
    -- Make your team more productive and more efficient

    This presentation is for everyone who works with anyone in a team setting.
  • How to Get the Most Out of Business Meeting
    How to Get the Most Out of Business Meeting
    Deb Calvert Apr 7 2020 3:00 pm UTC 45 mins
    Ugh. Another meeting.

    It doesn't have to be that way. Whether you're the one facilitating the meeting, setting the agenda, or simply attending, there are proactive steps you can take to make sure your time (and others' time!) is well spent. In this presentation, I'll show you how to:

    -- Create outcomes-based meetings and get things done
    -- Plan the perfect agenda in minutes
    -- Determine who should attend your meeting and which ones you really need to attend
    -- Engage every person attending every meeting
    -- Get what you need from the meetings you attend

    No more sitting in the back slumped down in your chair! You can make the most out of every business meeting but using these practical tips!
  • Be the Manager that Everyone Wants to Work for
    Be the Manager that Everyone Wants to Work for
    Deb Calvert May 5 2020 3:00 pm UTC 45 mins
    What is it, really, that sets the best supervisors apart from the rest? And what would it take to BE that supervisor, the one that everyone wants to work for and never wants to leave?

    You can be that manager. It's easier than you think to engage, motivate, inspire, and win the hearts and minds of team members. In this presentation, you'll discover how to:

    -- Manage work AND lead people so you are more effective
    -- Do the little things that add up to strong employee engagement
    -- Reallocate your time to the tasks that have the right impact
    -- Leverage your strengths for connecting with people
    -- Access resources and training for ongoing skills development

    It all boils down to simple behavioral choices that anyone can make. The first choice is attending this presentation so you can get started right away!
  • Soft Skills Are Hard! Becoming a Well-Rounded Leader
    Soft Skills Are Hard! Becoming a Well-Rounded Leader
    Deb Calvert Jun 2 2020 3:00 pm UTC 45 mins
    Your technical expertise will only take you so far. In every job, there comes a time when the functional knowledge and experience just aren't enough to get the job done. That's why you need soft skills, too. Join me to learn about:

    -- What are "soft skills" any way and why do I need to work on this?
    -- The impact it can make when managers have strong soft skills
    -- How to develop soft skills (no matter what your personality type!)
    -- When and where your soft skills will come in handy

    Become a more well-rounded leader by developing yourself, not just your expertise.
  • Critical Thinking: an Essential Skill in Turbulent Times
    Critical Thinking: an Essential Skill in Turbulent Times
    Deb Calvert Jul 7 2020 3:00 pm UTC 45 mins
    Logic. Reason. Rational thought. In the heat of the moment, in a volatile and turbulent time, sometimes these get lost. Emotions prevail and hasty actions create bigger problems that could have been prevented with a healthy dose of critical thinking. When you build this essential skill, you'll get better at:

    -- Evaluating options
    -- Solving problems
    -- Resolving conflict
    -- Making decisions
    -- Negotiating
    -- Influencing others

    Check out this presentation for a re-introduction to critical thinking. It's a core competency that is more important now than ever.
  • How Much Is Too Much? Appreciation, Recognition, and Rewards
    How Much Is Too Much? Appreciation, Recognition, and Rewards
    Deb Calvert Aug 4 2020 3:00 pm UTC 45 mins
    I once had a boss who said "I give you a paycheck. That's all the recognition you need." He was missing the point. No one NEEDS recognition... But, studies show, most people do a better job when they get it!

    In this presentation, we'll cover:

    -- The basics of when, where, why and how to show gratitude and to recognize employees
    -- The risks of rewards (yes, they can backfire!)
    -- The business case for creating a culture of encouragement
    -- Myths about Millennials and what they expect
    -- What research says about employee recognition

    Don't worry. We're going to cover more than the kumbayah and fluffy stuff in this one!
  • Introduction to Customer Experience for Every Organization
    Introduction to Customer Experience for Every Organization
    Deb Calvert Sep 1 2020 3:00 pm UTC 45 mins
    Customer Experience (CX) is not a passing fad. It's THE business differentiator that will draw customers to you like moths to a flame. Or, if you ignore it, it's what will have your competitors eating your lunch everyday.

    This presentation is for small business owners, salespeople, and others who are seeking ways to become memorable and indispensable to buyers. We'll cover:

    -- The basics of CX: what it is any why it matters
    -- Research with buyers that explains why you want to get in on this!
    -- How to provide a relevant, meaningful, personalized experience
    -- Why superior customer service and low prices aren't enough anymore

    CX really does give you a competitive advantage. Don't get left behind!
  • What You Can Do to Improve the Employee Experience in Your Workplace
    What You Can Do to Improve the Employee Experience in Your Workplace
    Deb Calvert Oct 6 2020 3:00 pm UTC 45 mins
    The war for talent is heating up. Employees have options, and they just aren't as loyal as they used to be. But there is something you can do, something that will improve your rates of retention and stabilize your workforce.

    It's all about creating a better employee experience. It doesn't have to be outrageously expensive or terribly time-consuming. You just need the secret sauce that will help you to:

    -- Boost employee engagement
    -- Create a workplace culture that fosters a sense of belonging
    -- Ennoble and enable employees

    That may sound like an elusive fantasy. But it's not. Tune in to find out how you (yes, YOU) can improve the employee experience in your workplace.
  • Succession Management: Don't Put So Much Stock in the 9-Box Model
    Succession Management: Don't Put So Much Stock in the 9-Box Model
    Deb Calvert Nov 3 2020 4:00 pm UTC 45 mins
    I don't like it. I don't think it works. And I have yet to hear a single example of its effective, objective application. The 9-Box Model for reviewing talent and for succession management is NOT all it's cracked up to be. If you're using the 9-box model, tune in for a contrarian opinion about:

    -- Ranking people as hi po/ hi per and using this in business decisions
    -- The unintended consequences of ranking people at all
    -- Why your 9-box model isn't really helping you develop bench strength
    -- The added dangers if your process isn't completely transparent

    And, yes, we'll also talk about alternatives that make more sense for effective succession management, talent development, retention, engagement, and other human capital needs inside your organization.
  • Warning! These Habits & Traits Could Make You a Toxic Leader
    Warning! These Habits & Traits Could Make You a Toxic Leader
    Deb Calvert Dec 1 2020 4:00 pm UTC 45 mins
    Check yourself before you wreck yourself!

    The habits and traits that make you so effective in your current role may not translate well in a next-level job... or maybe you've already taken that next-level job and can't figure out why things aren't working out. It may be time for a re-set. Tune in for this presentation to learn more about:

    -- the 12 classic career roadblocks and blindspots that can trip you up
    -- what works on the front line but doesn't work in management
    -- what managers need to leave behind when they become executives
    -- the impact of toxicity in supervisory and management level roles

    You'll also get access to a free tool with practical tips you can use right away if any of the toxic warning signs show up for you.