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Small Business

  • Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.

    Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.

    Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?

    This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:

    • How to design a content marketing program that complements your marketing initiatives
    • The way to find your voice – and how to adhere to it across media and platforms
    • Which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB Insight
    * Corey Weiner, COO, Jun Group
    * Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
    * Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Searchmetrics, Inc.
  • According to a recent report, U.S. hotels collected record amounts of resort fees and other surcharges totaling $2.47 billion in 2015, leading to main stream media coverage with sensational headlines such as “Hidden hotel resort fees not going away any time soon." The purpose of this webinar is to provide a balanced perspective regarding resort fees and other surcharges at U.S. hotels.

    The webinar will also explore the potential effects of what could be described as extreme increases in the minimum wage on the U.S. hotel industry. The Obama presidential administration as well as several large municipalities are actively seeking, or recently passed laws that increase the minimum wage by an extreme amount. The webinar will quantify the forecast effect on the U.S. hotel industry.
  • An integrated approach to managing risks can be a very effective way to support a defined benefit pension scheme achieve its objectives and this is the topic of The Pensions Regulator’s recent guidance. This guidance expands on what is the central theme in the Regulator’s Code of Practice on Funding Defined Benefits – to “adopt an integrated approach to risk management across the key risk areas to funding plan success – employer covenant, investment and funding related risks.”

    Listen to our webinar to find out what the practical implications of the new guidance might be for your scheme, whether you are a trustee or a sponsoring employer. Using practical examples we will step through how pension schemes can put in place an integrated risk framework in a proportionate manner, improving decision making and outcomes for members, trustees and employers and without introducing unnecessary additional governance processes.
  • We've tracked over $3.8 Billion in fundings, $3.8 Billion in acquisitions and IPOs for marketing tech in Q4 of 2015. The results are staggering.

    We know that you're hearing all the reports of doom and gloom in the VC landscape, but here's the thing: The volume of deals, in both amounts and frequency shows VC confidence in marketing tech, but what you need to understand is where they're gravitating towards and why that matters.

    This webinar will answer:

    •Which types of companies are gaining funding, and where in the marketing tech universe they fit.
    •Where we're seeing the biggest areas of consolidation.
    •Who the most involved / most active VCs are.
    •Implications for investors, vendors, and most importantly marketing technology buyers and users.
    *What you need to do to get noticed by the top VC, straight from the VC themselves.

    Here's our panel line up

    Speakers:
    * Jon Cifuentes, VB Insight analyst, VentureBeat
    * Lisa Calhoun, Partner, Valor Ventures
    * Sloan Gaon, CEO, PulsePoint
    * Ravi Belani, Managing Partner, Alchemist Accelerator, Stanford University
    * Wendy Schuchart, Moderator, VentureBeat

    Register today and participate in a free interactive hour where we pick the brains of today's best minds in venture capital.
  • The #1 question for people everywhere:
    How to design & deliver a work-life balance that maximizes our best efficiencies at work and our most meaningful life outside work?

    George Kinder has specialized in delivering work-life balance to consumers and professionals worldwide through Life Planning and Mindfulness trainings and workshops for 30 years.

    The world today requires commitments in more areas than ever before. The requirements for work have been continuously expanded with new daily technologies, constantly competing with family time and lifestyle choices. Balancing a healthy lifestyle is critical for the future success of everyone in the workforce today.

    Combining thoughtful financial Life Planning with Mindfulness delivers work-life balance to everyone. Mindfulness gives you the ability to recognize where you sacrifice your work-life balance. Life Planning defines the balance you really want and the financial elements needed to secure it. Join this webinar and learn how to design the best of lives for yourself, your employees or your clients that simultaneously maximizes efficiencies at work.

    You will learn:
    1.How to deliver work-life balance to yourself, your clients and your employees
    2.How Mindfulness & Life Planning are key elements to your work-life balance
    3.Learn how to begin the process of creating a financial Life Plan to support your work-life balance
    4.Strategies for finding more time to support a good work-life balance

    Can’t Miss Takeaways - You will:
    1.Do the famous GK 3-Questions facilitated by George Kinder
    2.See and receive access to a Free consumer Life Planning website
    3.Receive a Free “Life Planning for You” book by George Kinder
    4.Have access to an audio guide to a daily Mindfulness practice.

    Who should attend?
    Anyone seeking to improve their personal work-life balance or to help their clients or employees improve their work-life balance.
  • At the BCI World Conference in November, the Business Continuity Institute, supported by Zurich Insurance Group, launched their annual Supply Chain Resilience Report. This webinar is a presentation of some of the key findings of the report. This includes that nearly one in ten organizations are not aware of who their key suppliers are, leaving them open to severe disruption as they are unable to manage their supply chain effectively.
  • Join Evan Bailyn to learn how to build an industry-dominating online presence using Google
  • Evidence is mounting that traditional batch and blast email marketing is broken. Without the ability to smartly segment and truly personalize email campaigns based on consumers’ actual behaviors on web and mobile, brands are simply turning up the volume in an attempt to rise above the noise.

    To get noticed in an increasingly crowded inbox, marketers must be able to leverage contextual customer data to effectively engage their audience and drive results. Join the upcoming webinar, “5 Ways to Use Mobile Behavioral Data to Send Engaging Emails” to see how brands can create impactful emails that are ideal for a mobile-first world.

    Kahuna’s Doug Roberge will lead a panel discussion including Yummly’s COO Brian Witlin about how innovative companies are rethinking email. This includes leveraging insights from consumer behavior across all channels to deliver the right message to the right person on the right channel.

    After this webinar, you’ll:

    * Create email campaigns that incorporate cross-channel behavioral data
    * Understand the role of email in a holistic omnichannel experience with push, in-app, and more
    * Learn how intelligent communication plays a crucial part in each customer’s individual journey


    Speakers:

    * Brian Witlin, COO, Yummly
    * Doug Roberge, Strategic Services Consultant, Kahuna
    * Wendy Schuchart, Moderator, VentureBeat


    Please join us for “Five ways to increase email engagement through mobile behavioral data” on January 27, 2016. Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar materials. Save your seat today!

    Sponsored by Kahuna
  • In 2016, it's time to revamp your mobile app strategy.

    It’s no longer enough to target mobile customers based on bare-bones demographics. Now you need to understand who your customers are by segmenting them based on in-app behaviors. This includes their interests, activities, and even the times of day they’re most likely to interact with your business.

    To kick off new year, we’re laying down the law in The State of Mobile 2016. Alongside top mobile brands, we will analyze key learnings from the past year — the strategies that succeeded and the surprises that didn't. Next, our speakers share their biggest mobile secrets, including predictions and plans for the rest of the year.

    These real-life case studies will help inform your 2016 mobile marketing strategy.

    In this webinar, you'll:

    * Optimize your user onboarding to improve lifelong retention
    * Learn about tools you didn’t know existed for driving deeper personalization
    * Triple mobile push notification opt-ins through new tactics that are proven success factors

    Speakers:
    Fabian Seelbach, GM International, Lumosity
    Tim Annan, Product Manager, Slice
    Momchil Kyurkchiev, Co-founder & CEO, Leanplum

    Wendy Schuchart, Moderator, VentureBeat


    Get the inside scoop on leading mobile marketing automation strategies, with insights on from the biggest brands on driving maximum growth all year long. Register today!

    Sponsored by Leanplum
  • Relationships are hard work. Relationships in the modern mobile age are about ten times harder. It comes down to more than just a message and smart branding – it's one part heart, one part messaging and about four parts data science. What worked yesterday probably won't work today and it definitely isn't going to be good enough tomorrow.

    Publishing superpowers CBSi and Thrillist are two best in class examples of mobile success stories. CBSi of course comes from the same organization that gave our great grandparents the news – this monolithic media company has now transitioned gracefully into the digital age. VentureBeat lifestyle peer Thrillist, meanwhile, is dominating the new media publishing space. What do they have in common? Each of these titans adopted to changing usage models through predictive tech and machine learning to build robust user data banks.

    We’ll learn how they’re delivering relevant user experience at scale. We’ll find out how they went mobile to triple their user engagement and find out how machine learning can be applied in actionable ways to increase personalization and deliver bottom line results – today.

    By attending this webinar, you’ll

    * Learn how to use machine learning against user profile data to increase user engagement.
    * Boost user engagement and retention by 300% through predictive technology applied against email, website and mobile deliverables.
    * Get the scoop on how digital marketing is changing – and is no longer the same space as it was last year.


    Speakers:

    * Michael Powers, Vice President of Product, CBSi
    * Ken Peltzer, Vice President of Technology, Thrillist Media Group
    * Andrew Jones, Analyst, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free interactive web event and get the opportunity to have your burning questions answered by Powers and Peltzer LIVE in the panel discussion.

    Sponsored by Boomtrain
  • Tapping into people’s growing awareness of apps, many brands and retailers are using mobile apps to boost sales by offering convenient 24/7 shopping, while also keeping their brands prominently in front of customers. But are they really getting the most out of their apps?
    To investigate this, we conducted an international study to learn how the top retailers use their apps to engage their customers. In this presentation we will reveal the surprising results and discuss our recommendations on how to leverage your mobile app to build long-term relationships with your customers. We will discuss:

    •Why personalisation is important and how you can personalise the experience for your users
    •How to boost sales with the right type of offers at the right time
    •how to leverage your mobile app to build long-term relationships with your customers
  • No matter the fleet size, businesses and government agencies face the same basic fleet challenges: reining in operating expenses, efficiently maintaining vehicles, and controlling labor costs. For most fleets, fuel and driver wages alone make up more than 55 percent of the operations budget. Learn how to get a handle on these costs with Networkfleet’s live webinar, Take Control of Your 2016 Operations Budget with Fleet Management Technology, on January 21, 2016. Fleet industry expert Annette Correll will reveal how GPS-based fleet management technology can help your organization cut fuel usage, control repair and labor costs, lower insurance premiums, and more.
  • Marketing automation platforms (MAPs) help to identify, qualify, convert, and grow customers. It does this by enabling marketers to define rules and processes by which to engage customers at greater scale and with greater relevance, driving a demand generation overall strategy.

    Marketers using marketing automation are substantially increasing key metrics like demand generation, leads, conversions, and revenue. We find in our own research that 80% of MAP users see their leads increase, and 77% see conversions increase.

    Yet only a fraction of businesses are using marketing automation for demand generation today. Why?

    First and foremost, it’s hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them. Not only are there more vendors than ever, but more features. MAPs are made up of many different feature-sets.

    Implementation is also a challenge. Nearly three in four MAP users said they had issues or delays in getting results.

    This webinar is based on data from 243 marketing automation users. The findings cover features, pricing, and services for 24 of the top vendors. We also conducted dozens of interviews and incorporated market share close to 20 million websites.

    In this webinar you will learn how to:
    * Select the right vendor for you, based on business type, size, and industry
    * Understand and avoid delays and challenges
    * Maximize ROI by using tactics that work best


    Speakers:
    Andrew Jones, VB Insight Analyst, VentureBeat
    Gina Kilby, Sr. Digital Marketing Director, Stonyfield
    Steve Neely, CMO, Casino del Sol
    Wendy Schuchart, Moderator, VentureBeat

    This webinar will be based on Andrew Jones' VB Insight report, refreshed in December 2015.

    Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Businesses spend a huge amount of time and money profiling their customers to predict behaviour based on historic information, such as where they live and what they’ve previously purchased. The problem with this approach is that it assumes we fit certain stereotypes. It also only allows you to profile those customers who have provided you with their personal details, excluding the masses who may walk into your shop or visit you online and never leave their details. At Triggar, we believe that the best predictors of behaviour are what we’re doing or how we’re feeling from moment to moment.

    Discover how we use predictive analytics to help us analyse, predict and improve online and offline experience, turning more prospects into customers and more customers into brand advocates.
  • Are you a B2B marketer who wants to crack the "webinar code“ or increase the revenue generated from your current webinars? Webinars are amongst the most effective B2B channels for successful lead generation and can be used effectively by startups as well as established brands.

    In this webinar, Clemens Deimann, Associate Marketing Manager at LinkedIn, will share his A to Z strategy of successful webinar execution that results in a positive ROI (return of investment):

    - Identify your strongest buying persona to ensure lead conversion
    - Leverage on the audience and expertise of professional networks to drive registrations
    - Identify the right professional networks to reach decision makers
    - Find a thought leading speaker and topic relevant to your target audience
    - Choosing the right webinar technology setup to ensure flawless execution
    - Involve the sales department to design an optimal follow up
    - Measure the ROI success of your webinar to optimise and scale
  • How is the landscape changing for cybersecurity and what do businesses need to know to protect themselves? From large scale data hacks to credit card breaches, Sr. Security Researcher, Stephen Cobb, looks at the major trends in cybersecurity for the upcoming year and discusses the tools and resources available to protect against them.
  • Demand Generation is a pinnacle concept of marketing, and drives customer awareness and interest in new products and services. Efficient and balanced demand generation programmes address new markets, promote new product features, build significant interest and hype, generate PR, and help with re-engaging customers.

    What sets demand generation apart from other customer acquisition campaigns is a strategic mindset with a commitment to long-term customer relationships.

    Join BrightTALK's SVP of Engineering, Julian Buhagiar, as he discusses key strategies and metrics to ensure successful demand generation campaigns, Learn how BrightTALK uses key industry leaders to discuss and engage in current demand topics, such as demand vs lead generation, digital optimisation strategies, SEO and PPC campaigns, Inbound/Outbound Marketing, Social Channel Optimisation, Lead Scoring & Ranking and more.
  • Presentation featuring up-to-date hotel performance data trends as tracked by Smith Travel Research. Join H. Brandt Niehaus, president of Hotel Brokers International, and Jeff Higley, vice president of digital media & communications for STR/STR Global/HotelNewsNow.com, as they discuss the hospitality industry outlook for next year and opportunities for investment.

    Meet the Panel:
    H. Brandt Niehaus, CHB is President of Hotel Brokers International and President of Huff, Niehaus & Associates, Inc., a full-service hotel investment advisory firm. Mr. Niehaus has over 30 years of experience in hospitality real estate sales and consulting. He has successfully transacted the sales of hundreds of hotel properties from limited-service independents through full-service luxury hotels representing sellers in conventional sales as well as lender-owned transactions for banks and institutions. A consistent top sales producer, Niehaus was recently named Broker of the Year in recognition of his record-setting sales performance in 2014. Mr. Niehaus holds the professional designations of Certified Hotel Broker (CHB), Certified Hotel Administrator (CHA) and Certified Commercial Investment Member (CCIM).

    Jeff Higley serves as the Vice President of Digital Media and Communications and as Editorial Director of STR / STR Global / Hotel News Now. He oversees all aspects of the Hotel News Now (HNN) digital platform, including the Hotel News Now website and daily newsletter. Jeff also leads the STR family of companies’ efforts with corporate public relations and press releases. He is the former editorial director for Hotel & Motel Management magazine and has specialized in hotel industry journalism for many years. He frequently writes articles on the lodging industry.
  • You wouldn't order a grinder in New York any more than you'd request a sub in Boston. Residents of both states might understand your sandwich order, but using the wrong lingo is a surefire way to discourage customers from clicking on your mobile app.

    Cross outside the U.S. borders and the need to use local language, including slang, only increases; get something translated incorrectly and it could be illegible, incorrect, or offensive. If businesses don't work with regional experts or truly know a nation's preferences they come across as arrogant, uninformed, or both. Words, though, paint only half the picture. Equally important: Cultural innuendos, monetization differences, and personalization expectations vary in each nation and region, and marketers should tailor their messages accordingly.

    The VentureBeat Insight webinar, "How to Spell Success Everywhere in the World," discusses the steps marketing pros can take to build an international message that cements their brand while tailoring it to specific regions.

    Marketing professionals will learn how to:

    • Increase sales, loyalty, and engagement through localization and translation

    • Think globally for campaign creation

    • Partner with in-market experts for enhanced effectiveness

    • Prepare your brand for an international reputation

    • Capture, use, and analyze metrics from around the globe

    • Empower customer's experiences through localized storytelling

    Speakers:
    * Stewart Rogers, Director of marketing technology, VentureBeat
    * Pam Webber, CMO, 99 Designs
    * Diego Lomanto, CMO, Talent, Inc
    * Wendy Schuchart, Moderator, VentureBeat


    Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, January 13 for the webinar "How to Spell Success Everywhere in the World." Sign up now from anywhere (with Internet).


    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • The emergence of Generation Z – those aged 19 and under – means that there are four distinct demographic groups that make up today’s workforce. In addition to Generation Z, there are Baby Boomers, Generation X and Generation Y.

    The challenge facing all senior management is how best to create innovative working environments that cater for each group’s needs and thereby create a culture that promotes collaboration, information sharing and productivity.

    Innovation and productivity are crucial to business growth. To achieve this, organisations must navigate a new world of work by touching on all aspects of information mobility – from the technologies that are revolutionising the way that people collaborate and connect, to the way information is harnessed to power big ideas.

    The traditional analogue way of doing things is no longer a sustainable strategy. Forward-thinking organisations have recognised that a strategy to support digital business transformation is essential for success.

    In this webinar we identify the key components of a workstyle innovation strategy that can help all organisations to create working environments that enhance collaboration and productivity.
  • The Business Continuity Institute's latest research report - the Emergency Communication Report, supported by Everbridge - was published in early December, and this webinar is a presentation of some of the key findings.
  • Register for this short webinar to learn how telematics can help you better manage your vehicles and drivers.

    •Cut fuel costs by improving routing and reducing speeding and idle time.
    •Improve arrival time estimates and boost customer satisfaction.
    •Keep vehicles running reliably so they can stay on the road and on the job.
    •Protect drivers from false claims of speeding or not showing up as scheduled.

    Register Now.
  • If you've ever seen a picture of Taylor Swift or Jon Hamm in a magazine, you'll know the outfit they are wearing wearing probably cost in the region of $1-10k. You really, really want to look like Taylor Swift or Jon Hamm, but that's a bit out of your price range. Fortunately, the magazine has your back, and tells you how to buy (almost) the same looks for under $100.

    We thought it was high time someone did that, but with marketing technology.

    In this webinar, we'll tell you which marketing technologies are most popular among the Fortune 500s of this world, and then explain how to "get the look" for considerably less. Sometimes free.

    By attending this webinar, you'll:

    * Find out which marketing technologies have the most 'enterprise-class' users
    * Discover free or cheap alternatives to start using today
    * Learn the limitations of those more cost-effective solutions
    * Get the scoop on the up-and-coming products making waves

    Tune in, and we'll show you how to get Saks Fifth Avenue products for an Old Navy price.

    Speakers:
    * Stewart Rogers, Director of Marketing Research, VentureBeat
    * Sean Moeller, Founder and CEO, Daytrotter
    * Amber Whiteman, Vice President, Metia
    * Andrew Jones, Analyst, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat

    This webinar will be an early look at Stewart Rogers' VB Insight report in early January 2016.

    Sponsored by SalesFusion

    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Practically every business collects terabytes of data from an array of sources, looking to analyze that data into meaningful insight that drives decisions. How come some organizations appear so successful while others simply vacuum up data, and then seemingly do little with the information?

    No matter their individual results, overall investment shows no sign of slowing: Brands plan to increase their spending on cloud-based data platforms alone by 73 percent over the next three years, according to VB Insight's "The State of Marketing Analytics" report. They spend more than one-third of their marketing budgets on analytics tools, but marketing executives have limited confidence in analytics tools' ability to generate insight – despite the availability of more than 800 software options.

    A VentureBeat webinar helps marketers wade through the tech-speak and discover how to:

    • Determine your organization's primary objectives for analytics
    • Winnow down your options to a handful of appropriate platforms
    • Come up with ways to measure success
    • Generate meaningful business insight from data
    • Plan for the future by the ability to add new data sources and tools

    Speakers:
    * Jon Cifuentes, Analyst, VB Insight
    * Ken Davis, CEO, TaskEasy
    * Ware Sykes, CEO, Nowait
    * Mike Osborn, CMO, Upstart
    * Wendy Schuchart, moderator, VentureBeat


    No analysis needed for this decision. Register today!

    This webinar will be based on the results of Jon Cifuentes' VB Insight Marketing Analytics report.

    Check out VB Insight to access Jon's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Done well, email personalization cements the relationship between consumer and brand. Performed poorly, perhaps nothing drives a bigger wedge between the two.

    The good news: Organizations are willing to invest in email and related tools given its proven ROI, $38 for every $1 spent, according to VB Insight's research. The more points of contact you can correctly personalize, the stronger the bond, and those organizations pushing beyond dynamic field insertion (e.g., "Dear Jane") stand to reap the highest rewards from engagement, loyalty, and spending.

    In this webinar you'll become an email personalization powerhouse when you:

    • Learn how to can increase your email open rate and click-through rates

    • Discover new data types for personalization: It goes far beyond the recipient's name

    • Hear about the latest technologies that ease email personalization pain points – without hurting your wallet (or relationship with the CFO)

    • Figure out the best partners for your business, depending on specific requirements, vertical, existing solutions, and company size

    • Avoid the gotchas of personalization: Wrong names, outdated information, and missing data points

    Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, February 17 for a live interactive exec roundtable "Becoming an email personalization powerhouse."

    Sign up now and you'll get a reminder – personalized, of course.

    Speakers:
    Andrew Jones, Analyst, VB Insight
    Monica Zent, CEO, Foxwordy
    Kevin Michael Gray, Founder, ApproveMe
    Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Andrew Jones' VB Insight report, published in December 2015.

    Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • In the past 12 months, consumer expectations of email marketing have rapidly increased. Broad messages to mass audiences are achieving limited results, with 54% of consumers saying they would end a relationship with a brand if they were sent irrelevant content.

    To be successful in 2016 and beyond, email marketing campaigns need to be hyper-personalized to each recipient, leveraging demographic, behavioral and real-time contextual data to create a compelling email experience.

    In this webinar, Katrina McEwan, UK/EMEA Marketing Manager at Movable Ink will discuss the current email marketing landscape and the trends that will make an impact in 2016. In addition, she will share how leading brands are using personalization and contextualization to create high-performing campaigns with results to match.
  • The digital age has changed marketing forever. Consumers are increasing expecting marketing to be more of a service to them, than for brands to use marketing as mouthpiece. Marketers have to ‘adapt or become obsolete’, as the future of marketing has already arrived. There is an unprecedented amount of possibilities with that makes life easier for consumers who are looking to buy. The winners in 2016 will be those marketers who adopt and innovate new best practices with a best of breed marketing automation ecosystem.
  • According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will interactively discuss the role of email marketing within an Omnichannel strategy.

    Keynote speaker: information will follow soon

    Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • Email marketing has become a hugely powerful marketing tool which can help build strong relationships with your customer and drastically expand your business. However with growing competition, there is a need to create content that not only stands out but engages the reader. This can be managed with a few easy check points.

    · Managing your database
    · Who to target
    · What to write to create stand out
    · Analysis and follow up
  • Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns.

    App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads.

    In this webinar, you'll:

    * Learn how to position your app on the top of app store lists
    * Help your customers find your hot mobile properties
    * Gain new methods for generating demand for your mobile content.

    Speakers:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Amanda Bradford, CEO, The League
    Japheth Dillman, CCO, Yetizen
    Aaron Kardell, CEO, Homespotter
    Wendy Schuchart, Moderator, VentureBeat


    Check out VB Insight to access VB Insight's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

    This editorial Insight webinar is sponsored by NativeX. The sponsor has no input on the report findings or panel discussion.

    Sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals
  • How to overtake competitors and gain insights into your market by getting one step closer to your customers.

    Let’s face it, your acquisition strategy isn’t considerably different to anyone else in your space, even incumbents seem to be catching up with the new methodologies. But there are always ways to outpace your competitors.

    Let me introduce you to marketing’s new weapon, the demand generation rep, a new breed of marketeer/salesperson who isn’t afraid to jump on the phone when he needs to but is also great at delivering value via content, social media and running e-mail campaigns.
  • We already know the smartphone has taken over the entire planet -- most of us are never more than three feet away from our devices. Same goes for your customers. But with that proximity comes a lot of competition. We get that. We’re going into 2016 with a rock solid foundation to make major innovative leaps forward. And we’ve got a bunch of great advice from game shakers at major organizations who are revolutionizing their industries, one device at a time.

    In the second part of this CMO Roundtable discussion, we’ll talk with Robin Zucker of Playboy and Jason Allen of Gamestop about their best strategies in the mobile landscape.

    You’ll leave this webinar with at least five great ideas to put into practice in your role immediately. It’s time to learn from the best.

    In this webinar, you’ll:

    * Get five key tips to move the needle in your existing digital strategy
    * Learn what Gamestop and Playboy are doing to keep ahead of the competition
    * Discover new ways to engage with mobile customers (and some of them are surprisingly simple).

    Speakers:

    Robin Zucker, SVP Marketing, Digital Media, Playboy
    Jason Allen, VP of Digital, Gamestop
    John Koetsier, Mobile Economist, Tune
    Wendy Schuchart, analyst, VentureBeat

    Register today for this free and interactive CMO roundtable discussion.

    Sponsored by TUNE
  • Not every path to success is paved with gold at every step — part of winning often means being nimble enough to turn pitfalls into pivots. In this presentation, Troy examines the snafus and setbacks in his own career that wound up sending him in new directions, ultimately making him the entrepreneur’s entrepreneur. Going from high school drop-out in West Philly to shark on ABC’s Shark Tank, Troy shares pages from his playbook on hustle that will inspire, educate and give purpose to your mission. During the session, he will share lessons from working with entrepreneurs in his ever-growing portfolio (currently 90+ companies), which ranges from Uber to Spotify, and how those once small businesses became household names by using their small size as an advantage.
  • What are the threats facing your organization? The Business Continuity Institute's annual Horizon Scan Report, in collaboration with BSI, outlines the main threats are according to business continuity and resilience professionals worldwide, segmented by region, sector and size of organization. Read the report, and if you have questions or want a better understanding of what it mans, then makes sure you tune into this webinar.
  • Not-for-profit organisations that participate in The Pensions Trust’s Growth Plan have recently received details of their new deficit contributions payable from April 2016. These contributions relate to the 30 September 2014 actuarial valuation, the results of which have only recently been agreed. Employers are quickly trying to understand the results of the valuation and assess their options.

    This webinar will:
    - explain the results of the valuation and what they will mean for individual organisations;
    - analyse how the risk profile of the Growth Plan is changing and the steps that are being taken to mitigate risks;
    - look at how the actions of other employers can affect your organisation’s costs and risks;
    - explore what actions employers could and should be taking;
    - give you the opportunity to put questions to our experts about the current position of Growth Plan.

    The webinar is suitable for charity trustees, finance directors and HR directors, or anyone within not-for-profit organisations with responsibility for pensions.
  • Can one word, picture, or extra icon make a difference in a brand's engagement? Quite simply, the answer is yes.

    Every component of a website or mobile app potentially can attract or repel the intended audience. From the headline's wording, color, and font size, to the use of photograph or video, and number of call-to-action buttons, too much or too little of a good thing may counter a brand's intentions.

    Marketers typically measure interactions: The number of times users watch and share a video, download a whitepaper, or tweet a link are only some of the many performance variables. Even when the figures are satisfying, conversion rate optimization asks "what if." By leveraging conversion rate optimization (CRO) tools, brands report tremendous gains in downloads, open rates, and overall engagement.

    Discover how your brand can benefit from CRO by attending this VentureBeat webinar, where the CMO of Columbia Sportswear, Stuart Redsun will join VB Insight's own Stewart Rogers to talk about his experiences and results with conversion rate optimization.

    In this half hour exec roundtable, you'll:


    * Learn best tactics – such as A/B split tests, website heat mapping, mobile, and performance tracking
    * Get a walk through the best and worst tools on the market today based on Stewart Roger's own VB Insight Conversion Optimization report
    * Understand the impact CRO can have on your brand

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Stuart Redsun, CMO, Columbia Sportswear
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon


    To learn more about the conversion optimization report, visit Insight.VentureBeat.com and get the latest research on the marketing technology industry.
  • So you have been requested to take on business continuity planning for your organization, but what does that really entail? This webinar has been compiled to give you an overview of what encompasses a business programme, the foundation you should establish before you begin and some of the challenges you may face. The webinar can assist you:

    - in deciding whether you wish to take on the role of business continuity manager,
    - in preparing for your interview for the role; and
    - in helping you to create your first 6-month action plan.

    This webinar can also be shared with your Business Continuity Sponsor to help them to appreciate the scope of work involved in a business continuity programme and some of the essentials that need to be established before initiating any business continuity activities.
  • Your customer's journey is crucial for building long-term loyalty. That's why your marketing strategy isn't one you can set and forget. It's crucial to have a top level look at the entire customer journey -- and understand that it might even be more than one journey.

    How are leading CMOs at top-performing companies planning to spend their budget and time across the buyer’s journey? From brand marketing, to demand generation to expanding customer advocacy, this webinar will illuminate where marketing leaders are allocating their money and efforts, and the key performance indicators used to measure the success of marketing teams throughout the buyer’s journey.

    We've gathered together top CMOs for a one hour candid look at their best advice for nailing the key components of the customer's journey. You'll learn which KPIs to watch, how best to budget across the board and what you're not measuring correctly -- or at all.

    Join this panel discussion as we take a deeper look at where marketing money is going – and why.

    After this webinar, you'll:

    * Gain CMO perspectives on KPIs, team structure, and resource allocation
    * Learn how CMO’s are measure marketing results
    * Get tips and advice on setting your organization up for success

    Register today for this free CMO roundtable discussion with interactive live audience question and answer session!

    Speakers:
    * Jeffrey Rohrs, Chief Marketing Officer, Yext
    * Chip House, Chief Marketing Officer, Four51
    * Ramon Chen- Chief Marketing Officer, Marketing & Product Management, Reltio
    * Moderator: Kevin Bobowski, Chief Marketing Officer, Act-On Software

    Sponsored by Act-On Software
  • In this webinar Kim Ludlow, UK MD of my Supermarket will discuss:

    - Managing personalisation to make broad sites more relevant to customers
    - Focussing on the customer profile instead of the customer journey
    - Joining data across all marketing channels to create a seamless - and relevant - experience
    - Serving the right messages at the right time to influence to purchase
  • In this webinar, we will discuss the power of Google Shopping and the huge opportunities that exist when data and expertise from both PPC and SEO are combined. In particular, we’ll focus on:

    • The size of the opportunity
    • Shopping campaign considerations, tactics & product insight
    • The importance of product page SEO health
  • Travelex went from having no mobile presence to the ownership of two category-defining mobile apps in under 6 months. Their apps have been featured by Apple as the “Best New Apps” and they’ve driven insatiable consumer demand for Travelex products.

    This session will be led by Adam Warburton, Head of Mobile at Travelex, and will explain how they achieved this through a customer centric mobile strategy a commitment to building meaningful relationships on mobile.
  • Ecommerce has come a long way in the past decades. Think about guest blogging, ecommerce stores, new techniques and facilities that make online business a whole new experience.

    Keynote speaker: information will follow soon

    According to Statista global B2C e-commerce sales are expected to reach 1.92 trillion U.S. dollars in 2016 and according to internetretailer.com, B2B e-commerce sales will top $1.13 trillion by 2020.

    Ecommerce Marketing & Technology is now or never. In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Ecommerce Marketing & Technology and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marketing clouds offer feature-rich platforms to deliver a complex and fully fleshed out marketing team experience. Essentially, they do the heavy lifting for you. But marketing clouds are pretty new -- and we're not seeing a huge penetration right now, partially due to a layer of complexity that could be off-putting to some. But the marketing cloud landscape is changing -- and if you're clever, you'll want to get in on the ground floor.

    Marketing clouds encompass smart emails and SMS messaging; social targeting; integrated call center and customer relationship management (CRM) support; data-supported marketing; smart apps, and more. Because they incorporate all data an organization knows about each customer, these cloud-based solutions empower marketing to be more efficient, engaged, and effective. While cloud solutions can be complex, time-consuming, and costly to implement, they are a good investment, according to about two-thirds of executives VentureBeat surveyed for its report, "Marketing Clouds: How the best companies are winning via the best technology." In this webinar, VentureBeat Research Analyst will discuss the hurdles and benefits of marketing clouds, most useful features, and cloud's impact on marketing initiatives.

    When you leave, you'll know:

    * What makes up a marketing cloud and why it may be right for your organization
    * The five different types of marketing cloud
    * VentureBeat's best marketing cloud software bets for SMBs, enterprises, and startups
    * The ROI marketers can expect from their implementation
    * How to improve adoption by encouraging user adoption

    Panelists:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More panelists to be announced

    Register today!

    Sponsored by IBM Silverpop
  • · IoT represents the biggest IT opportunity since decades. How to find the path of market or targeted audience?

    · The hype of IoT attracts a vast majority of new vendors, products and solutions. How to position, reposition your offering/message to find your niche and to be unique?

    · For a vendor of an end-to-end IoT solution there is a mix of business models to reach an one-stop-shop for the their customers. What could be of guidance in exploring new business models and what are the boundaries in making them successful RoI?

    · Is a “blue ocean strategy” a perfect concept to use for an IoT offering?

    · Much of IoT focus in offerings and media channels are consumer driven. How to make a consumer driven demand in a IoT B2B solution?
  • Is Marketing Disruption in the IoT really disruptive? According to a White Paper publish by Machina Research, ‘Enterprise IoT will disrupt your industry’! So the question is not if it will happen, but when. Are you and your business ready for that?

    Keynote speaker: information will follow soon

    Enterprise IoT embraces the merging of information technology and operational technology. It's about an irreversible process where IT will become an integrated and intrinsic part of today's and tomorrows products and services.

    In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Marketing Disruption in the IoT and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.

    We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.

    Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
    His informal way of speaking and his seniority will definitely inspire you.

    In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.

    Recommanded websites:
    EURObizz: www.eurobizz.eu
    BrightTALK: www.brighttalk.com
    LinkedIn profile Mark Appel: www.linkedin.com/in/markappel