In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU). The session is an introduction to what are some of the key regulations that are being introduced.
Effective collaboration has always been essential to business success. But today, the changing mix of demographics, attitudes, requirements and digital technology are leading to new expectations and new ways to communicate and collaborate. Does your business need to rethink how you use communication and collaboration solutions to better engage employees, boost productivity and improve both employee and customer satisfaction? Attend this webinar to learn:
- Key trends that are redefining workplace communication and collaboration
- How employee expectations of work and collaboration are changing
- Tips to start creating a more effective collaboration environment
On December 13, Jeff Higley, vice president of digital media & communications for STR/STR Global/Hotel News Now, will join Tony DeGeorge, president of Hotel Brokers International, in a live webinar presentation of hotel performance data trends as tracked by STR. Jeff and Tony will discuss this year’s industry performance and share projections for 2018.
The roles of B2B sales and marketing are colliding. And data is at the core of successfully bringing these functions together in a way that unlocks growth for your company.
Find out how D&B DataVision can help you centralise and update multiple customer and prospect data sources for deeper insight and more accurate targeting to help you deliver higher quality leads that match your ideal target segments.
Your Customers are your top marketing asset. In today's webinar, we'll be focusing on building your reputation and increasing your social reach—and revenue—via your customers.
Companies have always had to keep up with consumer trends, but today’s digitally connected customers pose a new predicament: they not only want the best products and services, they have access to more information than ever to help them determine the best.
Marketing taglines mean nothing to them. When selecting a business, customers trust the word of their peers above all else: 92% of people are more likely to trust a recommendation from another person over branded content. The Voice of the Customer is what sells.
We look forward to having you join us as we provide tips and tricks on how to:
-Engage your customers
-Best utilize that engagement to acquire more customers
Procurement fraud is prevalent. How can you thwart an attack? How can you prevent some of the most common themes like collusion and false claims?
Listen to our experts as they take a high-level approach to explaining the disruption to global businesses and how all industries are susceptible. You’ll learn about specific problems and how analytics provides answers.
Please join CallidusCloud on Tuesday, December 5, 2017 at 2:00 PM (EST), for a 60-minute webinar co-hosted by EITF Member Tony Sondhi. Tony Sondhi is an author, instructor, and one of the preeminent experts in the fields of revenue recognition and financial reporting risks. He and David Williams, Sr. Revenue Manager for CallidusCloud, will discuss backlog disclosure requirements and critical issues you need to consider to successfully implement the new revenue standard ASC 606.
ASC 606 requires substantive new disclosures about performance obligations. Companies must disclose qualitative and quantitative information about the amount of the transaction price allocated to the remaining performance obligations, including when those remaining amounts will be recognized as revenue.
To help you understand these requirements this webinar will illustrate the requirements using public company disclosures and provide insights into data, documentation, and system needs including:
* Backlog disclosure requirements – ASC 606
* Implementation challenges, system needs and key implications of the issues raised in ASC 606.
* What early adopters and other companies have told us through their SAB 74 disclosures 2016 10K, 1Q, 2Q and 3Q, 2017 SEC filings
Attendees of this webinar will be eligible for 1 NASBA approved CPE credit at no cost. (Pending minimum requirements met by attendee.)
What’s Better Than a 1031? A 1031 Plus! Many hotels use Section 1031 of the Internal Revenue Code (IRC) to defer capital gains taxes by selling a property and reinvesting the proceeds into a new property—referred to as a “1031 exchange.” Join us for this webinar and learn how to turn a 1031 transaction into a robust resource by eliminating the negatives and adding elements that enhance your bottom line with the help of this well-used section of the IRC.
Technology changes rapidly and now more than ever you have hundreds of tool choices to make for your small business. As a former software engineer, Head of a Global IT division in corporate and now online technology business owner, I am here to assure there there is a simple, affordable way through this maze.
Attendees will learn:
•What technology tools you must have and which you can skip
•How to maximize your budget and avoid another $20 / month system
•The right technology choices for each stage of your business
•How to pick a tool that can grow with your needs
•Finding the right tech team who can work efficiently and partner with you for the long term
•Best practices for Entrepreneurs - from building your website to email marketing, financials and team and task management
You will leave with a clear map of what you as an entrepreneur need to market and run your online business
About the Speaker:
Lori Mercer is the founder of How She Quits. After spending 20 years in corporate leading multi-million dollar technology and marketing initiatives, Lori broke free as a Virtual Professional. Her online marketing and technology agency, LoriMercerCTO.com, serves small online businesses with strategy, marketing and implementation needs. Lori created HowSheQuits.com to help other mom's leverage their professional skills and build their own virtual businesses. Married to a firefighter and mother of 4, Lori broke into the online marketing space as the founder of a national non-profit on a mission to strengthen the marriages and families of first responders. Now more than 100,000 followers back that mission. Lori's programs, including 6 Weeks To Clients, One Day Funnel and Virtual in a Week, stress her passion to bring an efficient, innovative and professional service to the virtual world, while valuing time with family.
For any business owner or busy professional, the continued chaos of schedules, databases, email can be a huge drain on time, money and sanity. In this session, leading online business manager, Danielle Roberts,will help you to understand the steps to take to get you from chaotic and stressed to a thriving, energetic business owner.
You will learn:
• How to see your big picture and break it down into step by step implementation.
• Top tips to prioritize and manage your to do list.
• How to ensure Time-Saving Success
• Why being intentional is so important
• What tools are available to help you organize your schedule
About the Speaker:
Danielle Roberts is an online business manager who spends her days working with entrepreneurs to develop their business strategy, organize their business and help them in handling their day to day operations through her business Legacy Creative Company. As an author and mentor to Christian business women through her personal brand, she loves to show them how weaving faith into their business is attainable. She is a wife and a mom, and she strives to keep her family a priority and maintain a solid relationship with her husband. She loves coffee, Jesus, date night and chasing after her kids.
HP and Staples Business Advantage present:
Governance, Compliance & Print Security - Three keys to protecting business
• The rise of IoT and its evolving role in Security Challenges
• IoT Standards & Framework Developments in CyberSecurity
• Governance and its role in mitigating risk
• And More: Influential Mega Trends, Risks & Hidden Costs
Ron Chestang – GCIH, CEH, CISM
Print Security Advisor
Ron joined HP, Inc. from one of the big four consulting firms where he performed IT Security consulting in Oil and Gas Industry in Houston, Texas. Ron also has over 15 years’ experience as a Cyber Officer in the US Air Force where he received the nation’s most comprehensive cyber security training and the highest level AF security certifications. During his tenure with the AF, Ron participated in numerous cyber exercises and operations including wartime cyber efforts coordinating defense of the nation’s top secret information and coordinating offensive efforts.
Ron has numerous industry Cyber Security Certifications including the EC Council Certified Ethical Hacker, SANS GIAC Certified Incident Handler, and the ISACA Certified Information Security Manager Certification.
Technology Account Executive
Staples Business Advantage
Mike Mayberry our Staples Technology Solutions Healthcare Technology Account Executive has been part of the Staples family for 10 years. Mike started with Staples on our Small Business Account sales team before moving to our retail team as a Sales Manager. Mike joined the Technology Commercial Contract team in 2011 providing IT solutions to our Mid-Market customer. After spending two and a half years with the Mid Market team Mike transitioned to the Commercial team working with F-500 customers. Recently Mike helped launch the new Healthcare team within Staples Technology Solutions and is now working to provide relevant IT solution thought-out our Healthcare base.
It’s the end of the year…and one commonality all businesses have, time to prepare for tax submissions. Taxes are overwhelming but they’re an inevitable part of running your business. During this webinar, Brian Walls will be delivering key points and tips that uncover the often overlooked tax deadlines and necessary information. You will leave feeling at ease about the tax and financial terminology and strategies to make the annual tax exercise more efficient in the future.
About the Speaker:
Brian Walls, who leads the WFG's team, has decades of experience within the financial services industry. To Walls Financial Group he brings financial planning and investment management experience.
Prior to launching Walls Financial Group, Brian was Senior Financial Planner with The Ayco Company L.P., a Goldman Sachs Company, where he provided comprehensive financial counseling to high-net-worth senior executives of major corporations.
Brian was Senior Portfolio Administrator at The Money Growth Institute. He also worked as an Examiner within the Special Investigations Division of the National Association of Securities Dealers. NASD is the private-sector regulatory body of the U.S. securities industry.
Regardless of whether you’re taking the first steps in launching your business venture, or you have been operating for several years, as a business owner you will be confronted by many legal obligations and issues to which you must conform.
This session will provide you with top tips to ensure your business is legally protected.
Topics covered will include;
• How to ensure you have obtained all necessary licenses and permits
• Tips on preparing and implementing written contracts
• How to ensure that your business complies with a myriad of federal and state employment laws
• How to protect your business’s intellectual property
• When you should turn to an attorney for advice
About the Speaker:
Randolph Houston is a Co-founder of and now of counsel in FORTKORT & HOUSTON P.C., where his practice focuses on trademark (including trade dress and unfair competition) and copyright counseling, clearance, prosecution, policing, and litigation and trade secret litigation. He also has developed a significant music and entertainment law practice, negotiating deals involving major label recording artists, representing individual musicians, actors, artists, and writers, and speaking and writing on entertainment-related topics. Mr. Houston is also an artist manager, representing recording artists, television and film actors, and comedians.
For the entrepreneurial business person, negotiation is an important art to master. Negotiation skills are required in conversations with customers, suppliers, investors and internal stakeholders and staff.
Even at home, these skills can be very helpful for negotiating with family, neighbors and tradespeople!
This webinar is designed to provide you with negotiation techniques that you can use to win business, save money with suppliers, build long-lasting business relationships and, ultimately, succeed in your business venture.
On this webinar you will learn:
• How to develop confidence throughout the negotiation process
• How to create value
• How to negotiate on price when both buying and selling
• How to collaborate with others for mutual gain
About the Speaker:
Sandra L. Vasher is a Harvard Law School grad and former litigator, who has mediated and trained fellow negotiators and mediators at the Harvard Mediation Program and the Harvard Program on Negotiation in Cambridge, and at the Center for Conflict Resolution in Chicago.
Since 2010, Sandy has been a corporate negotiation trainer and consultant, and her clients have included Fortune 500 companies in the automotive, energy, hospitality, medical, pharmaceutical, construction, and hobby industries, amongst others. She has a certificate in Instructional Design and has developed training programs in negotiation and mediation, as well as strategic thinking and problem-solving, communication, team-building and aboriginal consultation.
Sandy currently lives in the Atlanta metro area with her husband and spoiled dog. She is also a fiction writer. Follow Sandy on twitter @SandyVasher
Do you feel uncomfortable talking about what you do? Do you wonder how you can let others know about your accomplishments without appearing arrogant? If so, this webinar is for you.
Presented by Debby Stone, JD, CPCC, PCC and based upon the tools and concepts from Debby’s book, The Art of Self-Promotion: Tell Your Story, Transform Your Career, this webinar will show you how to;
• Adopt a more empowering mindset about telling your story,
• Unearth the key components of a masterful self-promotion story,
• Develop practical strategies for implementing the art of self-promotion in the context of building your brand, and
• Become a more confident, graceful and authentic self-promoter.
Regardless of whether you are starting a business, moving your existing business forward or seeking to further advance in your career, you will learn the secrets to transforming your professional path by telling your unique story.
About the Speaker:
Debby Stone is a speaker, author and executive coach. Her book, The Art of Self-Promotion: Tell Your Story, Transform Your Career has been hailed as “immensely practical” and “the perfect how-to guide” for professionals. Debby has presented programs at corporations, law firms, business associations, educational conferences and universities. Her speeches and workshops are described as practical, powerful and engaging. Debby is the CEO of Novateur Partners, an executive coaching and leadership development consultancy serving lawyers, entrepreneurs, corporate leaders and the organizations in which they work. Novateur is known for combining extensive real-world experience with entrepreneurial creativity to assist its clients in developing practical strategies for success. Prior to embarking on her coaching and speaking career in 2002, Debby practiced corporate law for over a decade. She has also worked as a management consultant at Bain & Company. Debby holds both an undergraduate and law degree from Duke University.
You need to hit the ground running in 2018 so now is the time to take a critical look at your business. Do you have a business goal for 2018? Do you have a plan for how you will achieve that goal? Most business owners don't have either. Whether you are just starting out, or you’ve been running your company for decades, you can recharge your goals to achieve success in 2018. In this webinar Brian Moran helps you define customized strategic goals that work for your business so you can sustain long-term growth, starting in 2018.
*Learn what type of business owner you are and how to use this to your advantage
*Decide how to effectively incorporate the social media platforms that are right for you
*Understand how your competitive landscape impacts your business
*Know when to phone a friend
For any entrepreneur, small business and independent professional woman, there are many concerns and drawbacks surrounding using your own address or investing in expensive office space.
Have you considered the possibilities that a virtual office could bring?
• The image and resources of a fortune 500 company, at a fraction of the cost.
• A receptionist without the salary?
• A business address without the rent?
• A great workspace without a lease? All this, and so much more.
In this session Coco Quillen & Erin Van Horssen from Davinci, the leading provider of virtual office solutions, will teach you how to leverage the new way to work and project the image your business deserves.
About the Speakers:
Coco Quillen came to Davinci from a nationally renowned event planning firm in 2006. She has extensive experience in the service industry and very detailed operational skills. Her “take charge” attitude allows her to effectively and efficiently run Davinci’s day to day operations. Coco also has worked with The Houston Ballet, and Washington D.C. Ballet as a professional dancer and teacher. Her unique background and in-depth technical product knowledge make her a great addition to the Davinci team. She defines the Company’s spirit with her total commitment to clients and prospects.
Erin Van Horssen has worked in several departments at Davinci Virtual and for the past year has embraced the role of Director of Operations. She grew up in Salt Lake City, UT and has built her career at Davinci for the past 7 years. Erin manages Davinci’s business development initiatives and partnerships. Erin holds a bachelor’s degree in communications from the University of Utah.
Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.
Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.
Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.
Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.
Register for free!
* Who the stakeholders are, plus why and how is each is affected
* The MMPs’ role in this ecosystem
* What fraud is and what benchmarks should be used for defining it
* How to collaborate to detect and manage fraud on an ongoing basis
* What tools are out there to fight fraud
* Emily Storino, Network Strategy Lead, Electronic Arts (EA)
* Grant Simmons, Head of Client Analytics, Kochava
* Tal Nissenson VP Client Success US, Taptica
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Organizations that manage a shift-based (and hourly) workforce must contend with complex scheduling rules including labor laws and labor agreements. With more states and even cities supplementing US Labor laws, it can be difficult to keep up with all the changes. Many of these laws impact overtime pay, required break periods, and employee rights around a more predictable schedule–which can significantly increase your labor costs. By understanding labor laws, you can create better employee schedules, reduce overtime, and ensure compliance.
In this webinar, you will learn:
• What is driving changes to labor laws in states and cities across the US
• What are the key labor laws that affect employee scheduling
• How technology can help you automate and create better schedules
We will also provide some practical examples to help you understand the complexity of California, Washington, Seattle, and San Francisco labor laws. These same examples are often found in collective bargaining agreements (CBAs).
About the presenter:
Dorothy Pults recently completed a significant research project on US and International Labor Laws and GDPR compliance implications for scheduling shift-based (hourly) workforce. Dorothy has held leadership roles in engineering, product management and product marketing at fast growing companies including EMC, Limelight Networks and F5 Networks drive record customer growth and is recognized for her work aligning products to meet the unique needs of customers.
Your business has been going great and you feel that it’s time to grow and move on to the next level. In the current economy, opportunities for entrepreneurial businesses is excellent, but the risks of expanding too quickly cannot be ignored.
Whether you are looking to find new ways to sell your current services or products, or looking to broaden your customer base by introducing new products and services that add value, planning correctly for growth is essential. This webinar will give you tips and guidance on how to:
• Assess where your growth will come from
• Understand what makes your business proposition unique
• Describe and define what the next level looks and feels like
• Inspire others to get on board about future changes
• Evaluate your financial position in preparation for growth
About the Speaker:
Suzanne Brown is a strategic marketing and business consultant, TEDx speaker, an expert on and advocate for professional part-time working moms and author of a forthcoming book, out in mid-September. Mompowerment: Insights from Successful Professional Part-time Working Moms Who Balance Career and Family empowers moms to think differently about their career approach and work-life balance. Suzanne blogs weekly at www.mompowerment.com on topics related to helping working moms continue to achieve their career goals and be the moms they want to be.
Whether you are an experienced business owner or just starting out in your venture, the importance of getting your marketing right is crucial. You must ensure that you get your product or service in front of the right people, generate enthusiasm to encourage customers to buy, and build loyalty to keep your clients coming back for repeat business.
In this digital world, it’s all about ensuring you truly understand who your ideal customer is and how to take them on a journey with your business. This session will help owners of new and growing businesses who are looking to maximize their Online Marketing.
During this session you will learn;
• How to identify the right people to target
• Tips and tools on consumer understanding from big global brands
• Understand how to better connect with your target people
• How to convert visibility into paying customers
About the Speaker:
Danielle Tenconi helps businesses up-level their marketing and expand their businesses through marketing skill building. She’s passionate about helping service based businesses make an impact through profit and purpose.
Over the past 15 years Danielle has had the pleasure of working with big brands all around the world, including Axe, Moet, Energizer and many more! The main thing she has learnt from big brand marketing is the importance of simple, focused strategies that have a big impact. It’s this experience and know-how that Danielle brings to business owners, like you.
Danielle is a Brit, currently living in Korea with her Military hubby and two young kiddos. Due to their ever changing lifestyle, over 8 years ago, she created a location-independent business that allows her to the mom, wife and business owner that she wants to be. Danielle knows what it’s like to run your own business and the impact that focused, strategic marketing can provide – it seriously is a game changer!!
During this session, you will learn about the leading trends in acquisition and workplace needs.
Topics discussed include:
-understanding the needs of a multigenerational workforce
-why building talent will yield more engagement and loyalty
-How the power of open culture will give you the highest competitive advantage in your market
About the Speaker:
Jen Kelchner is the Founder & CEO of LDR21 and co-creator of dragonfli™. She is a thought leader on openness, leadership and change management. Jen advises leaders on organization and culture change based on open principles. She is a founding member of the Forbes Coaches Council, Deloitte alumn, and member of the Open Organization Ambassador team. Jen and her team are releasing a platform for assessing and tracking organizational change that builds human agility. Her book “Generation Open: building an agile organization, culture and ecosystem” is releasing early 2018.
In order to have your business thrive you will need help. Gone are the days of only relying on your personal network for freelance help. This session will show you how to work with third party freelancers:
-Where to hire them
-How much to pay
-How to manage their daily work
About the Speaker:
Lori is a Marketing and Technology advisor to online businesses. Our team can ""Get Stuff Done"" with our systems and strategic guidance for email marketing, web design, online course and membership site creation.
Compelled to encourage, mentor, inspire and help with technology and creative needs in a way that strategically supports your business.
Are you unhappy with your soul-sapping job? Have you always wanted to be your own boss? Don’t just quit! You need to create a plan to fire your boss--first. In today’s business environment, small business owners have even less time to hit it big with their target customer. The key to success is not only to create a sound business concept, but also taking the time to figure out the business of running a business. Let America’s #1 small business expert Melinda Emerson “SmallBizLady” teach you her proven step-by-step method to transition from employee to entrepreneur.
Attendees will learn:
• What’s involved in Starting a Small Business
• The Emerson Planning System
• Funding Your Start-up
• Developing a Niche
• 5 Reasons Why Small Businesses Fail
The target audience for this event: Anyone who is ready to become their own boss or currently working a side business that they want to take full-time.
About the Speaker:
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned speaker on small business start up, business development, and social media marketing. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter. Melinda’s small business advice is widely read reaching more than 3 million entrepreneurs each week online. She publishes a resource blog www.succeedasyourownboss.com, which is syndicated by the Huffington Post. Melinda is also the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition and the ebook How To Become a Social Media Ninja.
We’ve spent years perfecting our web design process to ensure we deliver the perfect product. We think we’re there. By bringing the entire process in-house and ensuring clarity from start to finish, we’ve built up an enviable portfolio across many industries and budgets. We’ve designed websites for some of the world’s most famous brands and International Governments, through to SMEs and small start-ups.
New opportunities are opening up as technologies such as artificial intelligence and the Internet of Things go mainstream. But at the same time businesses are under intense pressure to meet changing customer expectations. In this session, learn five key trends that will drive profitability and growth in 2018, if you can quickly leverage them and adapt to them. Anita will explain what these trends mean for your business, with concrete, actionable tips for how to take advantage of these trends in ways that add to your top line and bottom line. Get ahead of the curve and lead in your marketplace, by understanding how to use these trends for growth and profit.
Go Up is regarded as being one of the UK’s leading SEO agencies. We are an agency based in Shoreditch, in the beating heart of London’s tech city. We work for businesses big and small: from internationally recognised brands, blue chip companies and international governments to medium-sized and small, local businesses. Our carefully chosen team has vast experience across a wide range of sectors and industries, and our success rates are phenomenal: among the best in the industry.
Most small business owners don't like to sell. But even if you have a great product, you can’t grow your business without selling your product or service. Barry shares his simple and quick shortcuts to keep your sales pipeline full and turn your prospects into customers, including:
How to get prospects to reply when they don't
How to get a referral from your customers
How to get online reviews from your customers
How to deal with negative online reviews
How to deal with an angry customer