In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
In 2014, Passle undertook detailed research of 400 top professional service firms (law, accountancy & consulting) to determine which firms have been most effective at both building their presence and demonstrating their expertise online. We have now carried out this research again in 2015, which has enabled us to map a number of significant changes across those industries. We will go through this research pulling key trends and insights from the data.
Using the Hero, Hub, Hygiene model, we will define clear, workable strategies for those industries in how to achieve their content goals.
In this modern world of marketing the continued diversification and proliferation of channels and information available to the consumer have led to a change in the attitude of business as they compete for customers. Retailers, telecommunications, financial services and technology companies are all changing the way in which they approach the customer and in turn the customer has changed their expectations of the Organisation. In this webinar we look at the drivers behind this and share some of the changes that are taking place as a result of it. Most importantly we will share our view of what will successful organisations need to change to win the battle for consumers
Hosted by Rose Brooke, Editor of European Plastic Product Manufacturer, in this dynamic webinar you can hear directly from industry experts, Amos Breyfogle from Stratasys, and Jim Sargent from Whale Pumps who have already discovered the transformational benefits of 3D printing solutions for injection molding, jigs and fixtures, End of Arm Tools and productions parts. Tune in to learn how you can redefine productivity in your business.
What you will discover:
-Explore the possibilities of going from design to production floor in just hours with ultra-light assembly aids
-How to reduce your tooling cost by 70-95%
-How to increase performance of parts by combining traditional and additive components
-How to produce production parts quickly using 3D printing
Econsultancy’s social media manager David Moth will give an insight into the company’s social and content strategy, including planning, measurement and reporting. Find out why social media isn’t rocket science and discover some free tools that will make your life a lot easier.
Stratasys and product design consultancy Design Reality will explore what is possible today with advanced 3D printing. Multi-material, multi-colour 3D printing has provided a significant shift forward in terms of ultra-realistic prototyping. This webinar will lift the lid not just on the latest technology, but also on the most innovative techniques. Stratasys continues to produce the most capable 3D printers and materials. These allow designers worldwide to create better products, thanks to better testing at prototype stage. Design Reality specialise in all aspects of product design consultancy, focusing on product development through industrial design, product design and the aid of 3D printing. They support clients’ projects from concept through to manufacture. Join us for this interactive webinar to find out how your own product design can be maximised thanks to ground-breaking 3D printing.
-Optimising the capabilities of state-of-the-art 3D printing
-Understanding the latest advances in multi-material and multi-colour 3D printing
-How cutting edge product designers exploit 3D printing’s unique benefits
-Creating ultra-realistic prototypes and end-use products with Stratasys
Editorial VB Insight webinar sponsored by Boomtrain
Do you create the most relevant messages and experience possible for your customers? How's your accuracy?
Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?
Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.
In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.
We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:
•Learn how to collect the right customer identity data
•Benchmark according to what your peers are doing today
•Objectives most commonly associated with personalization
•Best practices for engaging customers across channels
•Where in the funnel personalization can help most
Andrew Jones, analyst, VB Insight, VentureBeat
Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
Brian Witlin, COO, Yummly
Wendy Schuchart, moderator, VentureBeat
Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.
Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more!
1. How we think email marketing and social media work best together - strategy, project planning & process, measurement & more!
2. Which brands do this well and why - in retail, financial services, travel, utilities, other verticals.
3. Final tips, tricks and solutions.
So I think we can all agree Social Media in digital years is getting on a bit. Might not be the "email grandfather" yet but is definitely getting the middle-aged spread – or maybe that’s just me… anyway …
Back when social media started, the companies who were first to adopt, typically got the first advantage, failed faster, learnt quicker and could show the results. We live in a world of too much content, the churn is horrible! Now, more than ever, it’s important to be brave with your social media communications and engagement, to get the ROI you need for the business.
In this presentation Joe discusses what it takes to be brave with your social media efforts and the need for it, from putting your brand in the hands of others (employees and influencers) to sacrificing your brand for the greater good of results. From the presentation Joe will provide you with actions you can take to the office tomorrow.
Do you have questions about Twitter? Maybe you’re not sure who to follow or how to find interesting people to follow? Are you stuck at the dreaded following 2000 people limit?
Learn how to compose the perfect Tweet, with tips on how to get more engagement during this Twitter Masterclass with @DanielDoherty. Learn some top twitter tips and tricks, plus tools and techniques to get ahead.
In this webinar, Daniel wil cover:
- How to manage multiple twitter accounts with 1 app
- Learn where your followers are in the world
- Add a Twitter widget to your website without worrying about moderating the tweets
- How to do analysis of competitors twitter accounts for FREE
Use this great opportunity to ask any Twitter questions that might be bothering you.
These days, marketing is under big time pressure to perform. With budgets rapidly shifting to the CMO, the demand for marketing to prove its value to the business is only going up.
Smart organizations are using data science to capture and disseminate this insight. The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.
Advanced analytics and data science, when used the right way, can result in better allocated budgets and a more accurate measure of marketing performance — which can mean better, smarter marketing overall.
This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with analytics.
* Learn about the different types of advanced analysis most commonly used today and how they impact marketing (segmentation, multi-variate testing, marketing-mix modeling, etc.)
*Learn about attribution, and the most common models used that aren’t last touch.
* Gain guidance on how top companies are investing in data talent, and best practices for building a data-focused marketing team
Jon Cifuentes, Insight analyst, VentureBeat
Steven Rosenblatt, CRO, Foursquare
David Giannetto, SVP Services, Astea International
Wendy Schuchart, Moderator, VentureBeat
More panelists to be announced
This editorial webinar will be based on the data uncovered in Cifuentes' latest research report "State of Marketing Analytics: Insights in the Age of the Customer"
Es ging um die Frage, wie lassen sich Kosten in der Produktentwicklung und Fertigung sparen?
3D-Drucklösungen können bei der Anwendungen wie Spritzguss, Produktionshilfsmittel, Roboterendeffektoren und Produktionsteile enorme Vorteile bieten.
Im Rahmen des Webinars wird u.a. das Praxisbeispiel aus der Murtfeldt Kunststoffe GmbH & Co. KG präsentiert, um den sinnvollen und erfolgreichen Einsatz zu demonstrieren.
Durch den Einsatz der 3D-Druck Technologie können eine große Auswahl an leistungsfähigen Materialien bereits im Prototyp eingesetzt und sorgfältig durchgetestet werden, bevor das Produkt in die Produktion geht.
What do 86% of marketers know about mobile marketing automation (MMA)? They know that it works. Specifically, they know that mobile marketing automation increases engagement, retention and revenue. But the scary thing is that some marketers see almost no result and others see an actual negative impact from their efforts. So what are they missing? It's simple -- until it isn't.
Even in the same company, we've seen one automated action see practically no result, while a slight tweak can see an increase in 46% conversion? That's some big numbers -- and a big paradigm shift.
We're going to go deep into mobile marketing automation -- and seeing how one tiny adjustment can make all the difference.
In this webinar, you'll
* Learn how to increase your effectiveness and your MMA ROI
* Better target those whales with strategic focused actions via mobile
* Avoid costly mistakes by buying a luxury solution that looks pretty on the shelf but doesn't do a lot of good in the trenches.
Stewart Rogers, Director of marketing technology, VentureBeat
Marissa Tarleton, CMO, RetailMeNot
Wendy Schuchart, Analyst, VentureBeat
Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com
Every fleet has unique management requirements. In this webinar you will learn to use three specialized products that can enhance the management of your drivers and assets.
•Compliance regulation responsibilities can be simplified when integrated into fleet management software. See how to electronically manage driver and vehicle inspection reports, hours of service, fuel taxes and more.
•Driver ID lets fleet managers know which driver is operating which vehicle at all times—automatically. Learn how to track driver performance, identify problem behaviors, and be alerted to unauthorized vehicle use.
•Asset tracking protects your investment in high-value equipment in three ways. Learn how monitoring asset location and movement can improve response times, protect equipment from theft and connect the right vehicle to the right asset.
Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.
In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.
In this webinar, you’ll:
* Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
* Enhance your paid and owned media and connect with individuals
* Learn how communication automation reduces engagement friction and opens the door for a rich dialog
* Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce
Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!
Michael Becker, Managing Partner and Co-Founder, mCordis
Doug Roberge, Strategic Services Consultant, Kahuna
Mark Sullivan, Writer, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
We've tracked over $3.8 Billion in fundings, $3.8 Billion in acquisitions and IPOs for marketing tech in Q3 of 2015. The results are staggering.
The volume of deals, in both amounts and frequency shows VC confidence in marketing tech, and through our analysis, we're able to help you understand where they're gravitating towards and why that matters.
This webinar will answer:
•Which types of companies are gaining funding, and where in the marketing tech universe they fit.
•Where we're seeing the biggest areas of consolidation.
•Who the most involved / most active VCs are.
•Implications for investors, vendors, and most importantly marketing technology buyers and users.
*What you need to do to get noticed by the top VC, straight from the VC themselves
Jon Cifuentes, VB Insight analyst, VentureBeat
Blake Patton, managing partner, Tech Square Ventures
Jason Denenberg, director of entrepreneurship and capital finance, LaunchTN
Ravi Belani, Managing Partner, Alchemist Accelerator, Stanford University
There's no point in acquiring users if you're not going to engage them.
By the end of this year, brands and publishers will have spent $70 billion on mobile ads. The inevitable result? The cost of mobile user acquisition is skyrocketing, hitting the high $3 and $4 range this year on average, but jumping to easily $15 to $20 for apps in hot, lucrative spaces.
That’s why we’re saying user engagement is the new user acquisition.
Almost 70% of users you acquire do NOT become long-term loyal users, players, or customers. Bringing that number down could halve or massively reduce your average cost of acquisition per user.
How do you do that?
What do you do?
What do you NOT do?
What results are possible when you engage better?
There might be no one on the planet who has studied this space as much as VentureBeat's former VP of Research, John Koetsier. He's going to sit down with some chief marketing officers who are leading in the mobile engagement -- and we're also going to talk to the chief marketing officer from Playboy Media, a venerable publishing titan that has been around longer than than many marketers have been alive.
In this webinar, you'll
* Hear the mobile strategies that top tier B2C companies are using to engage consumers.
* Discover the mistakes some marketers make in measuring mobile engagement.
* Achieve the sweet balance between mobile customer engagement and user acquisition.
* Get top notch industry survey results from VB Insight's latest mobile report.
John Koetsier, Mobile Economist, TUNE
Robin Zucker, SVP Marketing, Digital Research, Playboy Media
Jason Allen, VP, Multichannel, GameStop
Is your next valuation approaching? This webinar will give you the tools to make it as effective as it can be.
At each actuarial valuation trustees and sponsors should reassess the objectives for their scheme and how they plan to attain them from a combination of future investment returns and contributions. This has to be considered in the context of a robust understanding of the risks taken on the way and of course the sponsor covenant supporting the scheme.
In our webinar we will:
- Step through an example valuation demonstrating how an integrated approach to risk management delivers a very effective process and one which is consistent with the Pensions Regulator’s new code of practice released last year.
- Explore how the Pensions Regulator's August 2015 guidance puts a different slant on how the sponsor’s covenant for your scheme should be assessed.
- Share our experiences of how we have seen sponsors and trustees agree valuations, particularly in today’s challenging financial markets.
Is there any device more personal than the mobile phones consumers keep glued to themselves 24/7? It tracks where they go, when they go, and often, how long they stay there. They visit city parks and day care centers regularly? Chances are they’re a mom (or dad). They go to concert venues and trendy cafés? While they may or may not be a hipster, they’re probably a millennial.
Not to mention all that content on their phones. The apps they download. The podcasts they listen to. The searches they perform.
Personalization takes a giant leap when applied to mobile, and mobile marketing automation is essential to any marketer trying to reap its sweet rewards. It’s the only way to action all that data and turn it into meaningful mobile interactions.
But what exactly do you need? And what’s the full potential? After all, you can’t act on what you don’t know.
In this webinar, we’ll share how mobile unlocks the biggest gateway to personalization yet. You’ll hear how leading-edge companies today are turning the data from our GPS-enabled devices into profitable insights. And you’ll learn the best tools to get there.
What you’ll learn:
* How to use mobile devices to zero in on those tough customers
* Get insight on VB Insight's latest personalization research
* Hear tips from the top experts in personalization and mobile presence.
John Koetsier, Mobile Economist, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
Jesse Grittner, Senior Director, Loyalty, Strategy and Analytics, Aimia
Check out VB Insight to access Andrew's personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Join ManpowerGroup for a complimentary webinar designed to reduce your employment law nightmares.
In this engaging and interactive webinar, Mark will answer the world’s most terrifying employment law questions. He’ll not only address the questions that keep you awake at night but also ensure that you get all the latest employment law news on everything from hiring to firing and beyond.
After this fast-paced hour, you’ll walk away with:
-Answers to difficult legal questions
-Up-to-the-minute information on the latest employment law developments
-Tips and tools on everything from hiring to firing
-Practical solutions based on real-life examples
Your host is Mark Toth, chief legal officer of ManpowerGroup™ North America.
Not long ago, pushing a button and immediately receiving your product seemed the stuff of futuristic movies with the likes of time travel and hover cars. While we’re still waiting on the latter, the On-Demand Economy has made (almost) immediate delivery a reality.
Companies like Uber, Airbnb, Postmates, and more, have disrupted their respective industries by creating solutions to meet the unstoppable demand from consumers to have what they want, when they want it – and that usually means right now.
By putting control over delivery into the hands of the consumer (i.e. do you want it now, or at a specified later time?), companies are allowing them to interact with products and services truly on their terms. This requires a deep understanding of consumer behavior and expectations, as well as the tools, payment options and customer experience to drive on-demand loyalty.
Join us for a conversation on the on-demand economy, and how it's changing the future, and the present, of commerce.
In this webinar, you'll:
* Get insights into the changing consumer landscape
* Learn how successful on-demand companies are effectively addressing customer needs
* Enhance customer experience and offer better deals
* Change the relationship between your customer and the business
* Terry Angelos, Co-Founder and CEO, Trialpay
* Jared Simon, Co-Founder and COO, Hotel Tonight
* Sean Behr, CEO, Zirx
* David Frankel, Managing partner, Founder Collective
What are the new techniques you should be thinking about implementing in 2016? Dave will cover examples of innovation in best practices across all the core digital marketing techniques including Content Marketing, Marketing Automation, AdWords, SEO, Social media, Email marketing and website design.
Our new benchmarking research takes a look at how the UK marketing community is using email and provides key insights into the challenges and barriers that marketers face. Just 1% are using email to its full potential, leaving the other 99% missing out on significant returns…
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
Understand the importance of regularly auditing your AdWords account to ensure it adheres to best practice principles to drive improved growth, performance and efficiency. Plus, we will dig into the trends and considerations for your 2016 paid search strategy.
Find out what the “end of online equality” means in practical terms for online merchandising in 2016. Not all channels are equal. Mobile First has a corollary: Desktop Second. And not all products are equal - brands are fighting back. They’re hiring ex-retailers to change their former employers’ List-Curate-Automate approach.
With a backdrop of political turbulence and economic constraints, never has digital been so important for charities to highlight causes and find solutions. This webinar will highlight trends affecting the sector and showcase examples of best practice from the UK and internationally.
René, author of the Smart Insights Brilliant B2B Digital Marketing guide, will give examples showing how to choose the best types of content that will be most effective across the experience you create from web to marketing automation and social media.
End users are increasingly shifting their IT services to managed service providers and the scope of both technology and services offered by MSPs is constantly evolving. Join ESET and LabTech Software, the industry-leading IT automation software, as we explore these changes and what it means for businesses.
Everyone loves free things. How can you not? It’s free! So of course, when it comes to the mobile gaming market, free-to-play games currently rule the roost. But for developers of those free-to-play games who are competing with hundreds like it everyday? It can very tough to see a return. Which is why many mobile developers are turning to in-game advertising to monetize their apps.
Some free-to-play audiences are more accepting of in-game ads than they are of microtransactions. However, ads that seriously interfere with a user’s experience can turn them off your game for good. And if others are willing to make an in-app purchase, the last thing you want to do is scare them off with ads.
There are many variables to consider when monetizing your F2P games, especially if you want to avoid having a negative effect on retention and user reviews. It can be hard to strike the right balance.
In this webinar, DeltaDNA CEO Mark Robinson will be sharing the findings of their recent survey into in-game advertising and chatting with VentureBeat's Dean Takahashi about the state of the gaming industry.
DeltaDNA questioned game developers about their most successful F2P games, discovering their concerns, thoughts for the future, and advice on best practice. You’ll hear about the strategies that are working, and discover some insider secrets on how to successfully monetize your game without upsetting players.
In this webinar, you will:
*Discover the brand-new insights generated from this survey.
*Find out the strategies that successful games are using to monetize.
*Learn what games are doing in different genres and with different player types, from indie to major.
*How to balance and improve player retention, monetization, and game ratings using intelligent player targeting, powered by deep data.
* Mark Robinson, CEO, deltaDNA
* Dean Takahashi, Writer, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
It's the word of the moment and not by chance. If content was always king, the digital era has brought it under the spotlight of a global audience. Content became democratised, easily accessible, shareable and trackable. And filled marketer's nightmares everywhere.
Join this live panel of experts for a recap on what were the biggest transformations on the industry and what marketing leaders should be looking for next year.
This session is moderated by Simon Lees, Chief Customer Officer of BrightTALK.
Det er spild af tid at lave kold kanvas til emner, som ikke er klar til dialog. Og du behøver ikke længere gætte dig til dine potentielle kunders behov og interesser. Nu kan du få direkte kendskab til deres digitale adfærd. Og dermed indsigt i, hvad der interesserer dem ved dine produkter.
Brug marketing automation til at pleje og modne dine emner, inden du banker på. Når marketing har kvalificeret og scoret nye leads overdrages de til salg. Det gør sælgere og account managers i stand til at få en relevant dialog med nye kunder.
Mange mindre og mellemstore virksomheder har et stort uudnyttet potentiale i at styre deres leadgenerering intelligent. Når de tilgår deres leadgenerering på en struktureret måde med undersøttelse af Marketing Automation er resultatet en bedre markedsdialog og præcise budskaber. Og det giver bedre synergi med salg.
På dette webinar vil du…
-) Få tips til at komme godt igang med marketing automation – enkelt og effektfuldt.
-) Forstå hvordan du opnår indsigt i dine potentielle kunders interesser.
-) Høre hvordan du prioritererer og kvalificerer leads ved hjælp af lead scoring.
-) Opleve hvordan en kunde klædte sælgerne på til bedre dialog og fik målbart mersalg.
In September 2015, we saw designer shoes, designer handbags, and designer data take to the streets to celebrate Melbourne Spring Fashion Week. Get a sneak peek behind the scenes into the technology used to entice and engage consumers at the event, and how startups and small businesses around the world are now designing with data. Learn how Melbourne City Council, together with IBM:
- Tapped into social media to identify and target key influencers around the event.
- Used social media analytics to engage attendees and visitors to the city.
- Enabled designers, retailers and industry students with the techniques and tools to get started with exploring their own data for insight.
3D printing has emerged as an important, growing trend in medical in 2015 and is expected to increase in 2016. From patient specific models for surgical planning, to clinical training and education using anatomical models, to additive manufacturing of end use parts, this webinar will present a range of applications to employ 3D printing across your R&D, clinical, marketing, manufacturing and training organizations.
Natascha Thomson, CEO, MarketingXLerator, co-author of 42 Rules for B2B Social Media Marketing: Natascha has over 15 years experience in enterprise marketing, and holds two Master’s degrees. She is an Adjunct Instructor for Advanced Social Media at UCSC Extension Silicon Valley.
Chris Raulf, Founder, Boulder SEO Marketing: Chris' international background makes him one of the few professionals in the industry who truly live and breath international and multilingual search engine optimization on a daily basis.
Steven Zielke, Founder & CEO of Blappsta: Steven co-hosts "ROCK the BLOG“, one of the largest blogger conferences worldwide, which takes place in Germany.
Michael Brito, Group Director, WCG: A frequent guest lecturer at various universities including Cal Berkeley, Stanford University, Syracuse University and more.
Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients?
But increased search traffic by itself is not an end goal. It needs to convert into bigger sales and less spending, exactly what you as the CMO are tasked to achieve.
• Many companies spend a large part of their budgets on PPC. Learn why organic SEO can be a better investment than PPC and how to make it happen.
• Are you ready for the mobile and App revolution? SEO is no longer limited to website optimization, so how can your organization stay competitive in the inbound marketing race?
• Why Social Media isn't SEO.
• International SEO - how can you manage this global challenge?
This webinar will explain what the modern CMO needs to know about SEO to stay competitive and where SEO fits in the organization.
Key Take-Aways Include:
• How to make the most out of SEO for your organization.
• How to increase sales and decrease cost with SEO.
• Do you need to have an App?
• Organic SEO vs. PPC - how should you allocate your budget?
• Why you can’t forget about customer support when it comes to SEO.
There is incredible pressure on marketing to show ROI. At the same time, there are some amazing new technologies and initiatives we are being asked to tackle. How do today’s marketing leaders navigate this and obtain budget for these new projects? Join Trisha Winter, CMO of Amplifinity and a panel of executives to discuss how to get executive buy-in for new marketing projects.
• Trisha Winter, CMO at Amplifinity (moderator)
• Jeff Day, CEO at Bluewater Technologies
• Mitzi Hunter, VP of Marketing at Compuware
• Ginger Stegmire, VP Global Marketing at Llamasoft
At the BCI World Conference in November, the Business Continuity Institute, supported by Zurich Insurance Group, launched their annual Supply Chain Resilience Report. This webinar is a presentation of some if the key findings of the report. This includes that nearly one in ten organizations are not aware of who their key suppliers are, leaving them open to severe disruption as they are unable to manage their supply chain effectively.
Discover why brand and culture are two sides of the same coin in professional services, and how to align them to achieve your strategic goals. In this webinar, Monica Ralli CMO and Arch Singh CHRO share how they initiated a transformation effort to renew the organization’s brand and culture, increase employee engagement and accelerate commercial success. By developing a Client Value Proposition and Employee Value Proposition in tandem, Hay Group has created a compelling story on releasing the full people potential of both clients and colleagues that resonates in both the marketplace and the organization. Learn why HR and marketing should work so closely together and how to achieve this in your organization.
Business intelligence becomes marketing intelligence: How data visualization and super-dashboards are helping companies finally understand marketing impact
Doing marketing in an omnichannel world means the data coming in is uniquely messy. It’s in different formats, with systems naming things differently measuring differently, and reporting differently. It’s a hugely manual effort to reconcile all your data and is at best, daunting, and at worst, a complete disaster.
In this webinar, you'll:
*Discover the top platforms marketers are using to measure marketing impact from multiple sources
*Learn best practices for managing your marketing data and making sense of the chaos
*Get the secrets of marketing intelligence from today's experts in top companies.
Jon Cifuentes, research analyst, VentureBeat
Michael Healey, CEO, Yeoman Technologies
Susan Fant, University of Alabama, Professor Masters of Marketing Specialization
Wendy Schuchart, Moderator, VentureBeat
This discussion will reveal research from Jon Cifuentes' latest VB Insight report, to be released in November 2015.