In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.
Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs).
Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this.
By registering for this webinar you'll:
* Learn the most widely used mobile marketing KPIs
* Understand KPIs to target depending on your type of app, goals, and user lifecycle stage
* Know unique KPIs that can help demonstrate value even if not a mobile-first business
* Get action items for your new KPI data geared toward moving the needle for your business
* See how your app stacks up against key industry benchmarks.
* Gwen Murray, Mobile Marketing Lead, Staples
* Sheila Bhardwaj, Director of Account Management, TUNE
* Wendy Schuchart, Analyst, VentureBeat
It is no secret that most startups fail — how can you prime your start-up for success from the get-go? It's about creating an entrepreneurial culture and results-oriented working environment that attracts the best talent in the business. It's also about taking a disruptive idea and turning it into a viable business, employing entrepreneurial thought along the way. In this webinar, Alexandra shares tips on how to start, grow and scale a successful business.
Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.
So how do you get there?
We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.
In this webinar you'll learn to:
* Personalize email marketing without making huge errors.
* Avoid common marketing errors (wrong names and/or interests)
* Increase open rate
* Leverage data to target email personalization
* Tommy Lamb, Director of Loyalty and Retention, Teleflora
* Traci Inglis, CMO, Just Fab
* Chris Bernarbe, Sr. Marketing Manager, JetSuite
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Why have two-factor authentication (2FA) in the workplace? Even if you’ve instituted password management best practices, employees will still use their work password on other websites, write their passwords on sticky notes, or use their nicknames or birthdays without a second thought—and put your business at risk.
With new PCI-DSS regulations surrounding multi-factor authentication requirements coming up on Oct. 31, it’s time to get up to speed on this proactive technology.
In this webinar, Robert Westervelt, research manager of IDC’s Security Products group, and ESET’s solutions engineer Ben Reed will provide an in-depth overview of the following:
•Account credential theft: What can be done to prevent employees from falling into a trap?
•How 2FA/multi-factor authentication can reduce the risk of account hijacking, mitigate weak passwords and help satisfy compliance requirements.
•The types of multifactor authentication solutions available on the market and how it can contribute to creating a stronger security culture in the workplace.
Spend an hour with George Kinder as he leads a group meditation and discusses how to continue developing a mindfulness practice for yourself. There will be time for Q&A and discussion.
Can’t Miss Takeaways -
- You will:Learn the daily practice of Mindfulness and how it delivers practical benefits.
- Have access to an audio guide to a daily Mindfulness practice.
- Receive a free on-line copy of George Kinder’s book, Transforming Suffering into Wisdom: Mindfulness and The Art of Inner Listening.
“Facebook Queen” and Forbes Top Social Media Influencer Mari Smith will teach you the difference between Facebook marketing that makes you money and Facebook marketing that costs you money in this unique and engaging webinar.
How can small businesses with modest marketing budgets can stand out and during the holidays? Ivana Taylor of DIY Marketers shares her best tips and tools for connecting with stressed, distracted customers during the busy holiday season.
It's an insidious and disruptive force... an assassin that kills the mood and decimates your organization. Join us to find out what it is and how you can overcome it to reduce turnover, retain skilled talent, improve recruiting efforts and improve company culture.
We know one thing for sure -- three quarters of digital natives want a truly personalized web experience. But most marketers aren't actually personalizing their website and messaging content. Why? Because it's hard. And expensive. And messy. And where do you even start with all the data points?
Machine learning is the key. And simplicity is the exception rather than the rule -- it has to be easy to use or forget it. It's time to stop talking about personalization and start actually using it or risk losing out on the the 80% of consumers who felt that brands were not familiar or only somewhat familiar with their needs.
We're going to sit down with the CEO from the popular clothing retailer WildFang. She will reveal how it increased revenue by personalizing its e-commerce site to target small groups of visitors based on their behaviors (across many channels) and affinities. CEO Emma McIllroy will be joined by Craig Schinn, former digital-marketing leader for an outdoor-clothing e-commerce site, who can speak to the thought leadership for marketing professionals in real-time marketing personalization strategy as well as WildFang's case study in particular as it unleashed the power of machine learning-based website personalization..
In the webinar you will learn how to:
* Increase web conversions and revenue with personalized website marketing
* Use behavior-based audience segments to better target visitors.
* Target customers who are most likely to buy or most likely to churn using data science and advanced machine learning algorithms.
* Use cross-channel customer data to power more relevant website marketing campaigns
Being a small business owner, there is a lot to do and maybe you think you don’t have the resources or money to do it. Entrepreneurs often believe that marketing strategies are for companies with seven-figure budgets but that is not true. So when cash is tight, how do you grow your business with little or no money?
We, at Insightly CRM have partnered with Alignable, the social network for local business, to discuss how to leverage current customer information and your network to increase sales, gain more customers and increase your brand’s visibility without breaking the bank.
In this session you will learn how a customer relationship management (CRM) application paired with other tools can help know your customers better, innovate for new growth ideas, get your employees on the same page and take home advice you can implement today to grow your business without growing your budget.
What's the point of having a 1-to-1 meeting with every one of the salespeople on your team? How can you be sure this is time well spent? Join us to hear the "best practice" so these meetings will boost sales productivity and sales success.
Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them?
This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today.
Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today.
In this third installment of our Building Games Communities series, you will:
* Learn how to use YouTube and other channels to drive brand awareness for mobile games;
* Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and
* Understand the right KPIs to measure ROI on awareness marketing.
Our esteemed panel for this rockstar discussion includes:
* Matt Marshall, CEO, VentureBeat
* Phil Hickey, VP Marketing and Communications; Seriously
* Rob Singer, CMO, Smule
* Eli Danziger, product manager, YouTube
* Wendy Schuchart, Moderator, GamesBeat
Don't miss out. Register today and attend live for this interactive mobile gaming panel.
It's a crowded marketplace for the many small business owners who realize that their brand is their business. How do you define your worth? How much does it reflect your work and products as well as your experience, relationships, network and exposure? This webinar explores each of these factors as well as addresses the role of confidence and fear in asking for what you're worth.
There has always been change in our profession. We originally started by implementing disaster recovery programmes. Soon after that, the businesses realized that the people aspect of recovery was needed as well. The results were the beginning of business continuity programmes. DR and BC have worked together almost two decades now with great success. We are now at a major transformation point again. Business continuity is now sharing more information and interacting more with security and compliance groups.
This session will go over what most of us already have in place, what we will need to add, and how all three groups interface together to provide a new resilience program for your environment. The goal of this session is to show the interactions between risk management, business continuity, security and compliance that form the components of a resilience programme.
So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
Business continuity can be a high pressured role at times, with many decisions having to be made under that pressure. It is important to be able to manage it effectively and so ensure the right decision is taken, whatever the circumstances. In this webinar, Paul Breed MCBI presents a decision making model which includes:
Information - (Fact, Assumption, Gaps - urgency)
Threat and Risk Assessment - based on Identity, Capability, Intention
Development of a Working Strategy - that dovetails the Threat and Risk Assessment
Options - ideally from a predetermined tactical menu that reduces time critical decision making
Action - based on the agreed option together with contingencies
Review - constantly review the decision especially when new information comes to light
The frequency of cyber-attacks continues to increase at an unparalleled pace. By attacking the most vulnerable value chains of organizations, they result in information confidentiality & integrity breaches, discontinuity of business activities and huge damages. Once considered predominantly as a technological issue, the risks related to the information systems are now evaluated within the Enterprise Risk Management scope. On the other hand, traditionally, Business Continuity Management (BCM) is mostly treated as a domain separate from Information System Security Management (ISSM). With the rapid explosion of cyber threats, the alignment between BCM and ISSM is now becoming a must, in order to provide management with a holistic view and enabling them to implement organizations where the teams closely interact with each other.
It goes without saying that the organizational part of security and BCM is the key for a successful implementation, yet the information system (IS) part needs to also be addressed in an efficient way. Various standards and frameworks exist to help organizations implementing a BCM, but they lack a strong link with the governance, architecture and security of the IS. In this webinar we will introduce very briefly an innovative approach and describe the first steps for the linkage between the two worlds, enabling an efficient implementation of BC based on an architectured and secured IS.
Right-sizing your fleet is more complicated than just slashing fleet size and requiring remaining vehicles to do more. But getting it right is worth the effort. With fleet management expert Matt Mikkelson, you’ll learn how a fleet management solution can help you improve fleet efficiency and lower costs. Join Networkfleet’s live webinar, “Five smart ways to help boost fleet utilization,” on September 22, 2016.
The webinar will report on the most comprehensive research to date about hotel social media. Social media plays an ever-increasing role in a hotel’s business; therefore, it is necessary for hoteliers to understand its use and impact. The research study was conducted by Bjorn Hanson, clinical professor, Tisch Center for Hospitality and Tourism at New York University, and Donna Quadri-Felitti, director and associate professor, School of Hospitality Management at Penn State University. Their study findings were based on responses of U.S. Hoteliers, just like you, and include investment, staffing, objectives, room nights generated, and differences and trends by location, size of hotel, franchised/managed and other attributes.
Effective organizational resilience depends upon the ability of senior management teams to predict and therefore adapt to rapidly changing external threats. The lead time once enjoyed by decision makers to analyse and respond is ever decreasing. Traditional planning methods, do not allow leaders to anticipate global challenges as they generally focus inwards and rely on historical data.
The presentation provides some basic advice on how you could use horizon scanning methodology to help predict future risks to your organization.
Finding the right candidates to prepare for high-volume times of the year is a rising challenge for many companies. Even organizations with their own dedicated recruiting or talent acquisition function struggle with the lack of qualified applicants.
There is a need for a holistic approach to seasonal hiring, and companies must look closely at their internal operations as they seek to solve external talent challenges. Experts from ManpowerGroup Solutions and Lowe’s Companies will discuss solutions to overcome seasonal hiring challenges, including collaborative talent pools and other innovative solutions.
By participating in this webinar, you will:
•Learn how the World of Work is changing and the impact on seasonal hiring
•Identify solutions for companies to overcoming their seasonal hiring challenges
•Gain insights from real-life examples of companies like Lowe’s that are leading the industry and benefiting from collaborative talent pools
Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:
• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI
Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies.
It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy.
Join us for this hour long deep dive into using AI and machine learning to design the customer experience.
After this webinar you'll:
* Learn how to build a customer engagement strategy from the ground up using artificial intelligence.
* Hear valuable tips on improving your customer engagement now
* Get insight from top execs who have been down this road and have the best advice to design the customer experience. In this VB Live curated hour long workshop.
* Jon Cifuentes, CEO, FoundRobot and VentureBeat analyst
* Robert Hoffer, founder, Smarter Child
* Nick Edwards, CEO, Boomtrain
* Wendy Schuchart, Moderator, VentureBeat
Focusing on fleet safety will not only help protect your drivers, but can also help control operating costs, maintain productivity and vehicle health and more. Join Networkfleet’s live webinar, “Steps for fleet safety success.” A panel of fleet industry experts will discuss using fleet management technology to help improve safety and experience benefits throughout your organization.
How can small business show up in local search results? Andrew Shotland of Local SEO Guide will walk you through the results of one of the largest-ever statistical studies of the local search ranking factors. Learn which tactics really matter, so you know how you and your team should spend your resources.
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale, and how do the top channels & formats fit into their strategy? Learn what’s working for the top 100 app install marketers — and what isn’t — during this session revealing the results from the latest App Install Survey.
The Q3 2016 App Install Marketing survey provides insights, benchmarks, and trends from the top 100 grossing app developers, revealing over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.
The webinar will cover:
* Top app install formats by usage
* Most effective app install formats
* App install budget allocation by channel
* Key KPIs of top advertisers
* Top 5 campaign trends
* Top drivers of app install scale and quality
* The targeting methods that work
* What’s changed in mobile apps since 2015
* The big new mobile app trends for 2017
* Christian Calderon, CRO, Ketchapp
* David Rose, Director of Performance Marketing, Pocket Gems
* Kevin Teng, Sr. Director, User Acquisition, AdColony
* Wendy Schuchart, Moderator, VentureBeat
On November 2nd, Jeff Higley, vice president of digital media & communications for STR/STR Global/Hotel News Now, will join Diana Alt, president of Hotel Brokers International, in a live webinar presentation of hotel performance data trends as tracked by STR. Jeff and Diana will discuss this year’s industry performance and share their projections for 2017.
Digital marketing has become a circus ac. A recent IDG study found that the majority of marketers are juggling at least 6 channels—usually more—and have to continually analyze, optimize, and quantify the effectiveness and investment in each of them.
But without accurate attribution and centralization, you’re constantly off-balance, it’s a long fall for both your campaigns and your ROI. And looking at each channel in silos means missing out on important trends and opportunities.
But all is not lost: In our latest VB Live event, join the digital marketing ringmasters who have harnessed the power of cross channel analytics. They’ll share exactly what it takes to break down the silos, contextualize performance, and back your biggest business decisions with flawless, in-depth analysis.
In this webinar, you'll:
* Learn how to factor in different contexts across channels
* Measure ROI while honoring the platform differences and measures for success
* Craft a rock-solid story to help the C-suite understand the complexity of cross-channel acquisition
* Leverage your cross-channel data to determine your paid media strategy
* Michael Healy, CEO, Yeoman Technologies
* Raj Koneru, CEO, Kore
* Wendy Schuchart, Moderator, VentureBeat
How are you going to reach new players in new regions with your current team and budget? It’s no easy feat, and can be an expensive risk for a new game. You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. You might think the promise of the cloud will save the day, but moving from a centralized infrastructure to the cloud can be a massive undertaking, with lots of pitfalls and hidden costs.
Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure.
In this webinar you'll learn:
* What game mechanics and protocol questions you need to ask when designing your global launch
* What risks to look out for in terms of network stability and reach in different parts of the world
* How to mitigate internet roadblocks from a centralized data center
* Nelson Rodriguez, Director, Games Industry Marketing, Akamai Technologies
* Vincent Low, Director of Business Development for Gaming, Akamai Technologies
* Wendy Schuchart, Moderator, VentureBeat
Register today for this free VB Live event with interactive Q&A session!
A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers.
Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space.
Attendees at this webinar will learn how to:
* Optimize social selling across social media outlets
* Understand the impacts of increasingly mobile consumers on social commerce
* Unlock sales using social networks
* Find and connect with more prospects
* Leverage the analytics from social sites to gain a deeper understanding of customers
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Jim Tuerk, Director of Business Development, Reverb
* Wendy Schuchart, Moderator, VentureBeat
Revealed! The 10 biggest mistakes companies and organisations make when commissioning and creating online video. Paul Hurley, MD of Handface Productions has made videos for small and medium businesses as well as blue chip clients, and has written a book on the subject (Viral: The Social Video Handbook).
He'll reveal the mistakes he sees companies making again and again which prevent their videos from being truly effective. Topics will include:
The Number 1 mistake companies make at the first stage of making a video
How to avoid having a 'lonely' YouTube channel
Strategy tips to ensure your video succeeds
“In world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”
People aren't trees. We don't attempt to grow wherever we are planted. Instead, we uproot ourselves and find places where we know we can grow. To retain skilled talent, you'll need to develop and challenge them. Join us to get some new talent management and recruiting ideas that will lead to deeper roots, reduced turnover and strong company culture.
Join ESET Malware Researcher Lukáš Štefanko and ESET Solutions Engineer Ben Reed to learn the five components for a winning mobile security strategy and see why replacing your current MDM with ESET mobile solutions can cut costs while boosting security.
Rebroadcast of two of our most popular webinars to date. Two hours of great tips and trade secrets from one of the experts in the online game. Learn how to get your small business noticed using Google. Evan Bailyn will give you step by step actionable instruction.
Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?
As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.
Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.
In this webinar, you’ll:
* Target precise messages and optimize user retention across all of your marketing channels
* Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
* Prevent or eliminate the potential of fraud.
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
99% of Social Media Posts receive near zero engagement fail to create a stir. Even sponsored campaigns fall flat. Yet, few posts go viral overnight and the person & the brand become celebrities overnight, without spending a dime on promotions. Getting a fair share of returns on investments in Social Media marketing efforts continue to be a challenge for enterprises and Small & Medium businesses worldwide.
In this webinar you will learn:
- Where are you going wrong with Social Media Marketing?
- Things you can do to fix and super-charge your social media campaigns.
- Practical Step by Step approach to Change the Game! & Get more from Social Media Campaigns.
Everyone is on Facebook, right? Wrong. Every day, there are new social media platforms launching and diluting the impact each social media platform has. And while we’re in the era of social media dominance, there’s still a large population that falls under “non-social savvy.” Believe it or not.
This session will help us understand today’s social media landscape and help brands and marketers discover what the right platforms are for their audience. It will also dig into key marketing tools and metrics that help engage and attract the target customer and dial into why having a responsive process is critical for brand visibility, integrity, and equity.
What's holding your sellers back from asking for the sale and even asking again when they get a continuance? We've talked directly to prospects and sales pros to understand the difference between customer service and pushiness. It's a difference every sales organization ought to understand! Join us to hear the research and the tips for coaching your sellers when they're holding back instead of advancing the sale.
In this fast-paced, humorous presentation, Cliff will answer some of the toughest legal and tax questions you will face as a startup and established business owner.
Join him as he makes this serious (but dry) subject helpful and entertaining.
Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Interviews with vendors such as Cath Hackett, VP of Channel and Marketing at Becrypt and their partners to determine what their partners want to receive, and what they are actually getting. Let’s examine together how different these really are.