In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
Methodology for the appraisal process may change based on the asset being valued, but the end goal is always the same – establishing monetary value. Hotel valuation, a highly specialized process, is different from valuing any other cash flowing real estate as the appraiser must give consideration to four elements: land, business, improvements, and personal property. Join the Hotel Investor’s Marketplace Webcast on March 5, when Adam Cowart, MAI, Senior Appraiser and Director of Operations for Cowart Hospitality Services and HBI President Tony DeGeorge will discuss new trends emerging in hotel valuation, how hotel lending criteria has changed in recent years, and what impact this has on the valuation process.
ESET security researcher Lysa Myers reports on developments in healthcare IT system security that she observed attending the recent HIMSS conference in Orlando. Find out what is being done to better protect patient data privacy.
More and more companies are moving away from a centralized physical structure and allowing employees to work from home or remotely when traveling on business. In 2013, there were an estimated 28 million small businesses in the United States. These businesses have generated over 65% of net new jobs since 1995.
So how do small businesses or for that matter, businesses of any size, keep up with competition in the USA and internationally? One of the answers is to incorporate the concepts of a “virtual business” and employ the rapidly evolving technologies generally called cloud communications.
Some of the topics to be discussed:
- Telecommuting: The ability to have employees work from their homes or while traveling on business yet appear as if they are working from the office.
- Be Local, Act Global: The ability to expand into new markets or even countries, without having to expand your office.
- Contingency Planning: How a virtual business can become more resilient in light of natural or manmade disruptions to business.
Voice over Internet Protocol, or VoIP, has been sold to enterprises for over 10 years. It is the defacto telephony platform technology used in today’s market. VoIP is also complex, as it is an ‘app’ that runs on the data network, and has an effect on data network design, SLAs, and throughput.
Attend this upcoming BrightTALK Webinar and learn:
-How VoIP is different than traditional digital ‘TDM’ Telephony
-Risks associated with staying with legacy TDM technology
-What is a high reliability VoIP model (as with TDM digital)
-How VoIP differs from UCC
-How VoIP affects your data network, routers, switches, and cabling environment, and what possible options are available
-Leverage VoIP for Disaster Recovery purposes
-Why Network Assessments are crucial to VoIP deployments
-What key areas VoIP can reduce your annual telecommunications costs
From this webinar. you will take away a baseline for what VoIP is, why it is a must for your enterprise, and strategies for avoiding risk with older technologies while leveraging VoIP advantages and savings.
According to Infonetics Research, the VoIP industry will grow to $76.1 billion by 2015. It is safe to say that VoIP is here to stay, making it crucial to stay up to date with the latest industry shifts to ensure easy, cost-effective and efficient communications within your business.
Join industry experts in this panel session as they discuss the impact cloud computing and mobility are having on the VoIP industry and what this means for your enterprise. Attend this webinar and participate in the discussion in real time.
The panelists will discuss:
- the drivers for moving to cloud, the different types of cloud and its benefits for small and medium businesses and enterprises
- the security concerns of moving to the cloud
- mobility strategies and BYOD
Getting the budget for the security program your organization needs can be a challenge in todays business environment.
In this webcast, We will explore the impact of enhanced security programs on security performance, productivity and profit and discuss how to quantify and present this information to key decision makers..
You will learn:
• Which factors will make your program relevant to management
• How to sell it without using fear, uncertainty and doubt
• What to consider while preparing your business case
• Things to consider when computing the ROI of your program
• How to deliver your presentation to management
In just 45 minutes. you will learn how to make a compelling business case for your security vision. Register today!
The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales.
The whirlwind advance of digital marketing has resulted in a stampede as marketing managers race to ‘land grab’ their part of the digital space.
In the frenzy we may have lost sight of one enduring fact...that buyers are people; always have been, always will be. Can our marketing truly connect with buyers if we treat them as just ‘data’ and a ‘digital footprint’?
This webinar will compare HI and non-HI channels, examine where HI is most effective and look at how frequently it should occur. It will also outline the top five benefits of human interaction and reveal a unique research conducted by the SCi Sales Group.
Personalisation is more than a fad, it's a modern marketing weapon. Companies gather enormous amounts of data on their customers but often don't use it. Armed with technology, savvy marketers use personalisation in scalable ways to make messages, products and offers more relevant and increase engagement and revenues.
In this video, Bryan Archer, Technical Director of digital agency 3 chillies talks about the power of personalisation, how you can implement it in your business and examples of brands who have done this successfully.
The No-Nonsense Practical Marketing Online Education Series produced a great many small business marketing questions from the thousands who participated. This webinar will address some of those questions and official launch YP's Practical Answers initiative.
45% of data breaches reported in 2013 were from the medical and healthcare sector. ESET researcher Lysa Myers looks at information security in the healthcare industry and how we can do better when it comes to protecting the privacy of patient data.
Blogs, whitepapers, and social content are now a staple in the marketing diet. With the rise of content marketing, the rate at which content is produced and distributed has vastly increased, and your customers are bombarded with a virtual buffet of content and media on the daily. So what’s the secret sauce? How do you develop attention-grabbing content that will generate those allusive lead conversions? Join Janelle Johnson, Director of Demand Gen, and Linda West, Manager of Demand Gen to learn the recipe modern marketers use to hit the content sweet spot.
This session will cover:
· Identifying the right buyer persona characteristics to influence content topics
· Pinpointing corporate and product values that need to be communicated
· Finding the sweet spot: overlap between persona characteristics and product values
· Developing tone and keeping it consistent
Content Marketing has a problem, but it’s not the one people think it is. When asked, most will tell you it’s “feeding the beast”. They can’t create enough content to keep up with the scheduled demands across all their channels. But in our quest to build more content, we marketers sometimes lose focus of the real goal of our content marketing: to engage viewers so you can build your sales pipeline. The key problem, then, is to focus on optimizing for content engagement. What is the perfect recipe for content engagement? David will talk about key strategies you can take to use your content to engage with prospects – and turn them into customers!
Today’s customer expects personalized, unified conversation across sales, service, and every other interaction with an organization. Organizations with siloed data or a fragmented approach to customers are unable to create a single, unified view of their customer, which results in a poor customer experience and less productive employees.
In this webinar, salesforce.com customer LegalZoom will share their journey connecting their sales and customer service teams with Salesforce, and how a customer platform has helped them achieve:
-Increased agent productivity - 50% decrease in agent wrap-up time and 50% reduction in steps needed to create and close a case
-30% increased sales productivity
-A single, unified view of the customer for sales and customer service teams
-Increased business agility and an improved customer experience
Health Care Reform continues to be an important topic with far reaching implications. The impact on employers and individuals, as well as the insurance and health care industries, are top of mind for every employer.
The many facets of the Affordable Care Act, impending regulations and sometimes contradictory information in the media, only add to the confusion surrounding how to best craft a business strategy in response to the law. In this fourth webinar of our Health Care Reform series, we will cover the following:
• An update on where the law stands today
• Misconceptions about the Affordable Care Act
• Business challenges created by the Affordable Care Act
• Considerations for managing your contingent labor pool
• A 2014 checklist
Since December last year, the U.S. Federal Reserve has started the process of the much-talked about tapering, thanks to some positive data coming out from the U.S. Although, the tapering is a surprise to few, the emerging markets are now faced with a twin problem. How sustainable is the U.S. recovery and will China see a slowdown as some data indicate. These two issues have recently roiled the financial markets and created some panic selling especially in emerging economies. Currencies have taken a hit and equities market have also fallen sharply in some countries. How much should the market read on the tapering and what does it mean to the emerging economies?
Join our experts present their views on the Global and regional impact of the US Fed Tapering
•The challenges Central Banks are facing globally in terms of Forex Volatility.
•What this Forex volatility means for Asian Currencies.
•How well prepared are the Asian Economies and is de-coupling from the West a reality or a myth.
•China RMB Internationalization, India Rupee Outlook with Mid-year elections, , SEA currencies outlook.
Dominic Schnider, Head of FX in APAC and commodities globally at UBS Wealth Management
Patrick Teng, Founder and Chief Dealer at Six Capital
Is your organisation over or under spending on ICT Service Continuity (traditionally IT disaster recovery) solutions? Does your IT function know what the actual business requirements for recovery are? The implementation of an ICT Service Continuity Management framework within the organisation can help you understand the business requirements for recovery better, and in turn ensure that your ICT Service Continuity strategy is tailored made to your organisation’s needs. Join us for this webinar to gain insights into the ISO27031 standard for ICT Service Continuity Management, how it aligns with BCM standards and good practice guidelines, and how your organisation can benefit financially from good corporate governance for a traditionally technical discipline.
Case studies: Alastair will be presenting the first part of this webinar, with the focus on the subject of supply chain resilience. A well-known incident and the response of two similar companies and their differing strategies.
Secondly James Halpin will present a specific example of BC resilience, with regards to an existing client of PlanB and how their BC programme has mitigated the potential risk of financial impact, during in a recent incident.
During Business Continuity Awareness Week, the BCI will be publishing a report that ties in with the theme of the week - 'counting the cost'. The report focuses on the cost of common threats to an organisation: IT and telecommunications outage, data breach and cyber attacks, and adverse weather conditions. As a meta-analysis of available literature, it draws upon various reports and cost estimates. In a time where cutting budgets is the norm, and BC-related expenses are often one of the first to go, it is important to be reminded of the cost of being caught flat-footed in an incident. The false economy created by cutting down on business continuity may create bigger problems that may impact on organisational resilience and viability. This webinar is a presentation of the findings of the report by its author - Patrick Alcantara.
In today’s interconnected world, communication, whether it is electronic, verbal or written, has the power to create opportunities for an organisation or to be a serious threat and cause unrecoverable harm.
This impact is heightened in a crisis and your organisation needs to proactively prepare for these events and have a well-oiled approach and plan. In this webinar we will look at local and international examples of communications (good and bad) and the affect it has on the organisations share price and then we will offer some tips on steps you can take to be fully prepared to get your message out successfully.
Are you ready for what's ahead? Resilience in action requires constant evolution; scanning the horizon for lessons learned to enhance your existing approach to business resilience. How do you take your program to the next level and implement a more business centric approach to mitigate business continuity risk? Join us as we identify key areas for increased business continuity focus based on IBM's own experiences building and deploying their program worldwide. What risk strategies do you need to improve? Do you have new types of risks resulting from strategic initiatives? Are you moving into new markets? Globalising? Consolidating operations? Changing workforce demographics? How do you drive C-suite engagement? This webinar will provide insights and share specific examples of actions we all can take to evolve our business continuity programs to the next level.
How concerned is your organisation about adverse weather? Recent polar vortexes and flooding across the North America and Europe have highlighted once again that Mother Nature can cause significant disruption and let us not forget the utter devastation that typhoon Haiyan caused the Philippines in November 2013. Understanding the risk and impact to your organisation before an incident occurs is critical to your resiliency. Join us for this webinar to participate in live polling, discuss industry research and understand how we can all benefit from adopting best practice principles to mitigate the risk.
When last did you sit with your Finance team and look at your short term insurance and consider how implementing a Business Continuity programme in your organization could actually create tangible and intangible cost savings? Do you understand whether your business interruption insurance is really adequate should a crisis occur? What is an indemnity period and does it fit my organizations business model and objectives? Join us in this webinar to answer these and other questions related to the relationship between Business Continuity and Insurance.
One of the most damaging assumptions made today, is that common communication modes will operate in a consistent fashion anywhere in the World. By not having a complete understanding of the pitfalls, nuances and even legislation in certain markets, can lead to the failure of your notification/alerting strategy, which may have a severe impact on the success of your Business Continuity plan. This webinar will provide an insight into some of the challenges that organisations face and how they can dramatically improve the results of a successful Critical Communications strategy.
Supply chains are often the heart and soul of an organization. If the supply chain is undisturbed, the business can function normally. If it is disrupted, the consequences could be disastrous. If you are serious about protecting your supply chains, one of the best strategies is to analyze the BCM plans of your principal supply chain partners. In this webinar we'll briefly examine the following:
- How BCM factors into supply chains
- The importance of identifying risks to your supply chains
- What you need from your suppliers on their BCM activities
- How to obtain supplier BCM plans
- How to audit supplier BCM plans
With confidential data under attack on many fronts, it is time to look at how encryption can protect data access and what your business could be doing to employ encryption, from servers to endpoints to removable media.
Outsourcing parts of your business is a great way to reduce overheads and improve efficiencies. But do your homework first before deciding to take the plunge on an outsource partner. All too often due diligence stops at the signing of an SLA, whereas In reality there is no guarantee that your SLA partner will even be able to meet it. You need to dig under the hood and take a few extra precautionary steps to ensure delivery, else your business could suffer a common fate when you can least afford it. This webinar will cover the most common pitfalls in outsourcing as well as practical advice on building a robust suppler network.
The costs of business continuity fall into two area: cost of having it and (of course) the cost of not having it. Working with many clients of all sectors and sizes we often see that organisations quantify the costs of implementing business continuity, but fail to win the investment argument with their senior management by quantifying the costs of not investing in effective business resiliency. In this webinar, Tony will set out the approach he takes to building a business case for making that investment.