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Small Business

  • How Shrewd Small Businesses Catch Customers via Social Media How Shrewd Small Businesses Catch Customers via Social Media Suzanne Delzio Recorded: Aug 24 2016 74 mins
    Owner of Informed Web Content and writer for Social Media Examiner, Suzanne Delzio helps small businesses determine which social media their customers use, why prospects are there and how to deliver the content that not only impresses them, but prompts them to take the next step in the buying cycle. Because social media marketing’s potential has been hyped to the point of nausea over the past five years, business owners must understand the most cost- and time-effective methods for leveraging it. Delzio delivers clear, actionable steps to connect sellers with buyers in a pressure-free way.
  • Creating Truly Personalized Apps with Transaction Data Insights Creating Truly Personalized Apps with Transaction Data Insights Evan Schuman, Moderator, VentureBeat Recorded: Aug 24 2016 61 mins
    Rapidly evolving trends among digital financial services are driving fintech developers to create much more personalized customer experiences within their applications. By harnessing the power of consumer transaction data, these industry innovators can enhance customer engagement and drive more targeted cross-sell and upsell revenue opportunities.

    Analyzing consumers’ financial data is quickly becoming the future of online banking and those in the fintech community that can leverage this information quickly and effectively will have the edge and be able to deliver the personalized services necessary to attract and retain the next generation of banking customers.

    Join us on August 24 to hear from a panel of industry experts as we discuss the evolution of consumer transaction data analytics and how to leverage it to create a more contextualized and personalized user experience.

    We’ll discuss:
    * The increasing demand for fintech apps to create an individualized digital banking experience
    * The rapid advancement of gathering and analyzing consumer transactional data
    * How fintech developers can leverage contextual data to improve customer products

    Speakers include:

    * Alex Cram, Co-Founder and Chief Technology Officer, Track Technologies
    * Robin Verderosa, Senior Director, Product Management, Envestnet | Yodlee
    * Jim Del Favero, Chief Product Officer at Personal Capital
    * Mani Fazeli, VP of Product, Wave
    * Evan Schuman, Moderator, VentureBeat

    Register for this free event today!

    Sponsored by: Yodlee
  • The State of Influencer Marketing The State of Influencer Marketing Brian Solis, Principal Analyst, Altimeter Group Recorded: Aug 23 2016 63 mins
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • Corporate Culture Shapes B2B Content Marketing Corporate Culture Shapes B2B Content Marketing Greta Paa-Kerner, Course Director, CIM Recorded: Aug 23 2016 48 mins
    B2B Content Marketing is one of the most popular B2B marketing approaches over the last few years. However, implementing a content marketing program doesn't always guarantee success. This webinar highlights the many facets of B2B content marketing and looks at the key success factors for a healthy and effective program.

    In this webinar, Greta Paa-Kerner of Ganduxer will cover the following topics:

    - What is B2B Content Marketing
    - Why is it important
    - Personas & Customer Journeys
    - Seeding Content
    - Measuring Success
    - Resources Needed
    - Key Success Factors
  • GamesBeat: How to build a thriving games community GamesBeat: How to build a thriving games community Mathieu Nouzareth, CEO of FreshPlanet Recorded: Aug 18 2016 61 mins
    Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups.

    Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, content marketing, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach.

    Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to:

    * Understand the aspects of gaming platforms that can help a community succeed
    * Define and refine the elements of community success
    * Turn content marketing opportunities into actionable insights
    * Utilize Google to harness unique insights and tools to maximize community performance.


    * Mathieu Nouzareth, CEO of FreshPlanet
    * Wright Bagwell, CEO of OutPost Games
    * Alexis Fritzsche, Developer Partner Manager, Mobile Apps, Google
    * Dean Takahashi, Lead Writer, GamesBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free executive session.

    Sponsored by Google
  • The true power of B2B Content Marketing (showcase from Exact Software) The true power of B2B Content Marketing (showcase from Exact Software) Werner van Ekkendonk, CEO EURObizz BV and Mark Appel, Global Marketing Director Exact Software Recorded: Aug 18 2016 36 mins
    In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.

    We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.

    Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
    His informal way of speaking and his seniority will definitely inspire you.

    In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.

    Recommanded websites:
    EURObizz: www.eurobizz.eu
    BrightTALK: www.brighttalk.com
    LinkedIn profile Mark Appel: www.linkedin.com/in/markappel
  • What a marketer couldn’t tell you about email marketing What a marketer couldn’t tell you about email marketing Ben Rothke, Senior eGRC Consultant, Nettitude Group Recorded: Aug 18 2016 40 mins
    As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.

    In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
  • Unblocking your sales funnel: why your traffic isn't converting Unblocking your sales funnel: why your traffic isn't converting Peter Yates, Director of Client Campaigns, Axonn Media Recorded: Aug 18 2016 20 mins
    Improving conversions is the cornerstone of any marketing strategy, but why are so many B2B marketers disheartened with their content marketing results? Peter examines what's going wrong as he takes a look at the strategies that are doomed from the start, and offers advice on how to turn around your content marketing to achieve the conversions you really want to see.
  • Content Marketing: How Blogging Offers Actual ROI Content Marketing: How Blogging Offers Actual ROI Suzanne Baran, Content Strategist, Capital Group Recorded: Aug 17 2016 61 mins
    Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:

    - Why content is at the forefront of digital strategy
    - How to evangelize the importance of content marketing for your brand, product, service, or sector
    - Tips and tricks of the trade
    - Making a case for content marketing resources and measuring your efforts
  • 6 Powerful Marketing Ideas for B2B Companies 6 Powerful Marketing Ideas for B2B Companies Catrinel Bartolomeu Recorded: Aug 17 2016 26 mins
    It's official: it's 2016 and Content Marketing is here to stay, especially for B2B brands. From startups to international corporations, from the most well-known brands like Coca-Cola's blog "Unbottled" to niche companies looking to reach (and teach) new audiences, executives are turning to content. But not just any content will do; readers are more discerning than ever, and only content that provides value to the people you want to reach will get the job done.

    But how do you provide content that really adds value to your customers? Catrinel Bartolomeu, Head of Content at Oz Content, shares six of her favorite content marketing ideas for B2B marketers. These ideas will help you stand out from your competition, improve your SEO rankings, and attract new clients. Want even more insight? Catrinel will answer audience questions live-- all you have to do is tune in and ask.
  • How to market for Google (and therefore your customers) How to market for Google (and therefore your customers) Jennifer Riggins, Marketing Consultant Recorded: Aug 17 2016 45 mins
    Time and again I hear from so-called captains of their industries what they want to say about their products and services. As thought leaders, they use jargon and insider terms to sound like experts, but when you're doing that for website, that's ridiculous. If you want new customers to find you, you need to write for what they are asking Google. I would recommend signing up for Google AdWords before because this will be a hands-on demo of how to use Google Keyword Planner as the backbone of your online content marketing strategy, that will provide you with SEO success even if you never spend a buck on AdWords.

    Workshop will include:
    - basic explanation of What is SEO
    - how to use the free Google Keyword Planner
    - how to choose the low-hanging fruit keywords (low competition, higher volume)
    - how to then apply those keywords, choosing 1-2 for across your entire website and then the rest for specific themed landing pages
    - how H1, H2 headers, bullets, bolding, etc work
    - backlink strategy - don't send all the juice to your homepage!
  • From boring to BOOM! How to write B2B content that packs a punch From boring to BOOM! How to write B2B content that packs a punch Chelsea Reay, Head of Content at Fieldworks Recorded: Aug 17 2016 40 mins
    Who says professional has to equal dull? Loosen your ties or kick off your heels – B2B content is about to get exciting!

    In exchange for just 45 minutes of your time, Chelsea Reay, Head of Content at Fieldworks, will completely reinvigorate your attitude to writing for a business audience.

    Join her to learn why B2B writing requires even greater creativity than consumer content, and why getting the tone right is the secret to a successful campaign. Plus, she’ll be busting some industry myths along the way, to leave you a more inspired B2B content marketer.
  • Content Strategy: Is your content connected to your customer? Content Strategy: Is your content connected to your customer? Mark Donkin, Managing Director and Karl Horton, Creative Director Recorded: Aug 17 2016 42 mins
    In this webinar from SuccessFlow, Mark Donkin, Managing Director and Karl Horton, Creative Director, will take you through the process of understanding your audience, to better align your content strategy and content marketing strategy with your customer journey. With a documented strategy, you will feel considerably less challenged and have the right tools to become more effective at content marketing. The end result being a more personalised and valuable journey for your customer, and creating consistent brand experience.
  • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Jason Allen, VP Multi-Channel, GameStop Recorded: Aug 16 2016 61 mins
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    * Jason Allen, VP, Multi-Channel at GameStop
    * Marissa Tarleton, CMO, RetailMeNot
    * Stewart Rogers, Director of Marketing Technology
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!
  • Mobile User 30 min series 4 of 6:  Understanding monetization Mobile User 30 min series 4 of 6: Understanding monetization Eyal Grundstein, VP Growth & User Acquisition, Game Show Network Recorded: Aug 11 2016 30 mins
    Recent studies show that people spend 80 percent of their time using only five apps on their smartphones. This makes monetizing apps even more difficult than it used to be.

    Not surprisingly, apps that have a chat element such as SnapChat, WhatsApp, and Facebook remain the most popular. Apps with less obvious but potentially higher benefits remain untouched. And as people are drawn away from apps to chatbots, app makers are faced with some difficult decisions.

    In the highly competitive world of mobile apps, how to monetize is an increasingly difficult challenge. And customizing a strategy for each app isn't always a scalable solution. Join VentureBeat expert Stewart Rogers and GSN Games executive Eyal Grundstein as they discuss the challenges facing app makers and how to address them.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    * Eyal Grundstein, VP Growth & User Acquisition, Game Show Network
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Social Media Marketing: Turning "Likes" into Dollars Social Media Marketing: Turning "Likes" into Dollars Sara Oberst Recorded: Aug 9 2016 33 mins
    Struggling with social media marketing? It can be overwhelming for the busy small business owner. But social media is a great way to connect with customers and keep them coming back.This webinar will cover five effective strategies that are easy to implement with limited time and a small budget.

    In this webinar, you will learn how to:
    •Pick the right social media platforms
    •Use customer reviews to your advantage
    •Streamline your social media marketing
    •Evaluate what’s working … and what’s not
    •Post content that customers love
  • Not Everyone's Cut Out to be a Sales Coach. Are You? Not Everyone's Cut Out to be a Sales Coach. Are You? Deb Calvert President, People First Productivity Solutions Recorded: Aug 3 2016 48 mins
    Coaching isn't the same as managing, mentoring or teaching. Effective sales coaching requires specific skills and processes. Most Sales Managers have no idea what Sales Coaching really is. Join us to find out!
  • Progetta con Genialità Progetta con Genialità Niccolò Giannelli, Application Engineer at Stratasys Recorded: Aug 2 2016 42 mins
    Progetta con Genialità presenta in prima assoluta per l’Italia Stratasys J750, la prima stampante 3D al mondo multi-materiale e full color.
    Al design spinto permesso dalla stampa in 3D, la J750 unisce la più ampia gamma di colori e la massima risoluzione dei dettagli.
    Efficienza e versatilità senza precedenti al tuo servizio
  • Redefine Possible: I vantaggi della stampa 3D Redefine Possible: I vantaggi della stampa 3D Niccolò Giannelli, Application Engineer at Stratasys Recorded: Aug 2 2016 35 mins
    In soli 45 minuti conoscerai le affermate tecnologie di Stampa 3D Stratasys, in grado di ridurre drasticamente il time-to-market, realizzare componenti molto complessi e personalizzare virtualmente ogni singolo oggetto prodotto.
  • Migliori componenti in carbonio con la Stampa 3D Migliori componenti in carbonio con la Stampa 3D Giuseppe Cilia, Sales Manager at Stratasys Recorded: Aug 1 2016 55 mins
    Abbiamo pensato di presentare ai nostri contatti le potenzialità della stampa 3D attraverso un esempio specifico: la stampa 3D di anime solubili per parti in carbonio.
    Queste strutture permettono di superare molti limiti delle lavorazioni tradizionali, ottenendo parti finali dal design avanzato, dalle superfici lisce sia esternamente sia internamente e prive di giunture.
    È solo una delle mille integrazioni della stampa 3D con metodi di produzione più tradizionali, ma crediamo possa mostrare efficacemente cosa può fare la tecnologia.
  • Redefine Prototyping: Prototipazione rapida con la Stampa 3D Redefine Prototyping: Prototipazione rapida con la Stampa 3D Niccolò Giannelli, Application Engineer, Stratasys, & Italo Moriggi, General Manager, Skorpion Engineering Recorded: Aug 1 2016 42 mins
    In soli 45 minuti scoprirai le soluzioni Stratasys per la prototipazione rapida, che consentono una drastica riduzione dei tempi, dei costi di re-engineering e degli sprechi. Attraverso casi concreti illustrati direttamente da Italo Moriggi (General Manager di Skorpion Engineering) imparerai come realizzare rapidamente e in modo economico prototipi multicolori, di dimensioni reali e in vari materiali, anche flessibili e trasparenti.
  • Top 3 Tactics to Master Fleet Maintenance Top 3 Tactics to Master Fleet Maintenance Brian Madden, Fleet Management Expert at Verizon Networkfleet Recorded: Jul 28 2016 32 mins
    Fleet maintenance can be expensive and time-consuming. With more than 30 years of technology experience, fleet management expert Brian Madden will explain how a fleet management product can help you take a more proactive, preventive approach to maintenance and improve your fleet operations. Join Networkfleet’s live webinar, “Top 3 Tactics to Master Fleet Maintenance,” on July 28, 2016.
  • How to Leverage Online Reviews to Boost Sales How to Leverage Online Reviews to Boost Sales Trevor Sumner Recorded: Jul 28 2016 58 mins
    Do you worry about the impact of negative online reviews on your small business? Attend this webinar to stop worrying and start using the power of online reviews to boost your business. You will learn how to track reviews, respond to negative ones and how to encourage positive feedback from happy customers.

    *This webinar is sponsored by LocalVox
  • Webcast:  Mid-Year Threat Review Webcast: Mid-Year Threat Review Stephen Cobb, Senior Security Researcher, ESET Recorded: Jul 27 2016 59 mins
    ESET’s Sr. Security Researcher, Stephen Cobb, will analyze the current cybersecurity threats trending during the first half of 2016. We’re covering everything from ransomware to regulatory risks and mobile malware to IoT vulnerabilities. Learn about what trends are on the horizon and gain practical advice for managing these risks:
    •Regulatory risk
    •PoS malware
    •PCI and two-factor authentication
    •PUAs and scamware
    •IoT vulnerabilities
    •Privacy by design
    •General Data Protection Regulation (GDPR)
  • How to Create a Small Business Marketing System How to Create a Small Business Marketing System Jared Kimball, Conversion Strategist, Infusionsoft Recorded: Jul 26 2016 90 mins
    Do you ever wonder:
    • What to say that will make leads take action?
    • How to structure your content so it converts?

    In this webinar, you'll learn:
    • Common advertising and marketing myths that small businesses fall for
    • 3 ways to innovate your business so you stand out in any crowded marketplace
    • A 5-step framwork to attract your ideal customer's around the clock