That’s how it feels sometimes, doesn’t it? With so much “noise” out there, so many people vying for the attention (and wallet) of your prospective clients or attendees, how do make speaking business, your education programs, meetings, conferences and products stand out and generate revenue? You can do it the way everyone else does (and join the “blah blah blah” chorus) or you can do it differently. According to Terri Langhans, CSP, you’ll get better results when you resist the usual, expected and ordinary approaches and learn, instead, how to connect to what your target audiences truly want, and communicate it in a way that gets better response. Blah Blah Blah: How to Make Your Marketing Stand Out, Get Better Results and Attract More Business is ideal for speakers and meeting planners who want more bookings, higher sales and better attendance at their events.
Terri will zero in on these important “how to’s”
Distinguish your business, meeting, products and services from the competition.
Find your points of difference no matter how much you look like the other guy.
Create a competitive edge no one can copy.
Focus your marketing message in a meaningful and memorable way that generates response.
Create direct mail that works. (Don't you DARE say you've "tried it" and it "doesn't work.” Terri will probably find one or more of four things wrong with your attempt.)
Best of all, Terri will walk you through a case study of an association that had the guts to be anything but “blah” when they marketed their annual conference. It was held in New Orleans only eight months post-Katrina. She’ll share the behind-the-scenes strategy and creative
concept development that resulted in a 60% increase in attendance.