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Why Talent Communities Make Your Social Recruiting Strategy Better

Doug Berg, Jobs2web Founder and Chief Recruiting Geek
In a LinkedIn world where public networks are dominating the news in the recruiting industry, how can your company develop its own private network of talent to target? Whether it is managing your subset of LinkedIn contacts (recruiter and employee networks) or capturing passive candidates on your career site it is now more important than ever to have an automated and measurable recruiting strategy that drives results.

Creating your own proprietary talent community is one of the most effective ways to make your social networking and CRM strategy better. Where do you begin? Doug Berg, Jobs2web Chief Recruiting Geek and Tom Steele, Jobs2web Solutions consultant will team together to provide clarification on the role that a talent community should play in recruiting and share real client talent community success stories. Topics covered include:
• How a talent community is different than a CRM
• Building talent pipelines within your talent community
• Capturing your social contacts (and your recruiter’s contacts) in your talent community
• Utilizing your talent community for mobile and event contacts
• Capturing passive candidates and career site visitors
• How a talent community helps you multiply results from all recruiting channels
Oct 6 2011
47 mins
Why Talent Communities Make Your Social Recruiting Strategy Better
talent community passive candidates
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Interactive Recruiting

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  • Making the Leap to Recruitment 3.0 Recorded: Apr 18 2012 64 mins
    How Novo Nordisk Transformed its Talent Acquisition Strategy

    Today’s world of talent acquisition looks significantly different than it did even a year ago. Recruitment 3.0 brings a new focus to passive candidates, requires building engaged, two-way, free-conversation-based, transparent communities and is anchored by components such as employer branding and marketing. Central to Recruitment 3.0 is the philosophy that everyone is a potential candidate.

    During this webinar, Michael Hakeem, manager of Manager of Talent Attraction and Staffing Operations at Novo Nordisk, will share how Novo Nordisk modernized its recruiting strategies to reflect evolving communication methods and candidate expectations. Tom Steele, manager of Product Marketing for SuccessFactors, will join him to help employers understand how they can:

    •Build a predictable talent pipeline
    •Create communities and map key competitors
    •Use brand to lure top talent
    •Drive internal stakeholders to invest in these new world methods

    Join us on April 18th at 1:00pm CST.
    Play
  • Acing Your Next Quarterly Business Review Recorded: Apr 10 2012 31 mins
    The latest webinar in the Jobs2web educational series is how to conduct a Quarterly Business Review. Designed especially for a client's leadership team, this 30-minute webinar will give you an inside look on how to effectively measure and analyze your recruitment marketing efforts. This webinar will teach you how to report on:

    - Quality of your candidate experience
    - Metrics around candidate acquisition
    - Effectiveness of social recruitment programs
    - Peer performance and industry best practices
    - Performance against internal KPIs

    This Quarterly Business Review approach is successful because it ensures you will get the most out of your current technology as well as provide you with the tools and information to hold your vendors accountable for their performance.
    Play
  • Finding Better: It's Time to Diversify Your Job Marketing Recorded: Mar 15 2012 45 mins
    Did you know that more than 300 million people use Google to search for jobs each month? Are you getting your fair share of this job candidate traffic? And why doesn't your career site or your jobs show up in the Google results?

    In this 30 minute webinar, Tom Steele, Product Marketer, will walk you through how you can leverage the search engines to drive high quality targeted talent directly to your career site - even when you don't have open jobs - and begin to cut your reliance on (and budget for!) sub-optimal sources.
    Play
  • Measuring Your Apply Chain Recorded: Jan 31 2012 63 mins
    In this webinar Doug Berg, Chief Recruiting Geek of SuccessFactors (formerly Jobs2web), will share with you how to measure all of your recruitment marketing initiatives and key performance indicators that you should be reporting on, along with sharing best/worst practices he’s seeing in the marketplace (careful, he might show your company’s career site as a bad example).

    Doug will also share industry wide stats from the Jobs2web client network including the applicant to hire ratios from the different channels online (job boards, search engines, social networks, mobile apps, etc.) and which ATS systems are best for candidate conversions.
    Play
  • Doug Berg, Jobs2web Recruiting Geek Continues the Social Recruiting Discussion Recorded: Nov 10 2011 47 mins
    Did you miss Doug Berg's Measuring Your Apply Chain presentation at last week's ERE Innovation Summit held at Facebook Headquarters? No worries.

    By popular demand Doug Berg, Jobs2web's Chief Recruiting Geek will give not only a repeat performance but share fresh content and insight to the following key topics:

    - Why you must optimize and measure your sourcing spend
    - De-mystifying passive candidate capture and cultivation
    - How to get real ROI from job boards and aggregators
    - Rights and wrongs of mobile recruiting
    - Triple your yield on campaigns and events
    Play
  • Acing Your Next Quarterly Business Review Recorded: Oct 19 2011 28 mins
    The latest webinar in the Jobs2web educational series is how to conduct a Quarterly Business Review. Designed especially for an organization's leadership team, this 30-minute webinar will give you an inside look on how to effectively measure and analyze your recruitment marketing efforts. This webinar will teach you how to report on:
    • Quality of your candidate experience
    • Metrics around candidate acquisition
    • Effectiveness of social recruitment programs
    • Peer performance and industry best practices
    • Performance against internal KPIs

    This Quarterly Business Review approach is successful because it ensures you will get the most out of your current technology as well as provide you with the tools and information to hold your vendors accountable for their performance.
    Play
  • Why Talent Communities Make Your Social Recruiting Strategy Better Recorded: Oct 6 2011 47 mins
    In a LinkedIn world where public networks are dominating the news in the recruiting industry, how can your company develop its own private network of talent to target? Whether it is managing your subset of LinkedIn contacts (recruiter and employee networks) or capturing passive candidates on your career site it is now more important than ever to have an automated and measurable recruiting strategy that drives results.

    Creating your own proprietary talent community is one of the most effective ways to make your social networking and CRM strategy better. Where do you begin? Doug Berg, Jobs2web Chief Recruiting Geek and Tom Steele, Jobs2web Solutions consultant will team together to provide clarification on the role that a talent community should play in recruiting and share real client talent community success stories. Topics covered include:
    • How a talent community is different than a CRM
    • Building talent pipelines within your talent community
    • Capturing your social contacts (and your recruiter’s contacts) in your talent community
    • Utilizing your talent community for mobile and event contacts
    • Capturing passive candidates and career site visitors
    • How a talent community helps you multiply results from all recruiting channels
    Play
  • Recruit Better - Branding Recorded: Sep 27 2011 2 mins
    Recruit Better - Branding
    Play
  • Introduction to Talent Community Marketing Recorded: Sep 8 2011 24 mins
    In our 3.1 release of the Recruitment Marketing Platform, we launched a new module called Talent Community Marketing.

    This webinar will specifically focus on this powerful new tool that gives recruiters the ability to create unique email campaigns targeted to a specific group of talent community members. This is a great way to leverage your talent community and target candidates coming to you from competitors, a specific geography or for a hard-to-fill position.

    Please join members of our Product Strategy team as they talk about this new tool. Can't make the date? Register anyway so we can share the recording with you.
    Play
  • Why a Talent Supply Chain Will Make Your CFO Salivate Recorded: Aug 31 2011 39 mins
    In our brave new world, C-level executives are realizing more than ever how talent and revenue growth are directly linked. This means that those of you in a leadership recruiting role have an incredible opportunity to drive high impact organizational value in a quantifiable way.

    Join Steve Shaffer, COO/CFO, and Tom Steele, Solutions Consultant, of Jobs2web for this 30-minute webcast as they share their tips on creating metrics your leadership team will appreciate.
    • What metrics have biggest impact for executives including:
    o Optimized media spending
    o Recruiter efficiency
    o Time to fill
    • Measuring impact of talent supply chain limitations
    • Creating your own talent supply chain

    Bottom line - revenue growth and optimized talent supply chain go hand in hand. Don't miss out on this webinar which will help you moved the needle on talent supply chain metrics and enable you to measure, optimize and impact key financial and business drivers of your organization.
    Play
  • Acing Your Next Quarterly Business Review Recorded: Aug 31 2011 31 mins
    The latest webinar in the Jobs2web educational series is how to conduct a Quarterly Business Review. Designed especially for a client's leadership team, this 30-minute webinar will give you an inside look on how to effectively measure and analyze your recruitment marketing efforts. This webinar will teach you how to report on:
    • Quality of your candidate experience
    • Metrics around candidate acquisition
    • Effectiveness of social recruitment programs
    • Peer performance and industry best practices
    • Performance against internal KPIs

    This Quarterly Business Review approach is successful because it ensures you will get the most out of your current technology as well as provide you with the tools and information to hold your vendors accountable for their performance.
    Play
  • Rackspaces Career Site Transformation Recorded: Aug 30 2011 38 mins
    Michael Long, Head of Culture Branding, Rackspace will be our special guest. Michael will provide an in-depth look at Rackspace's own transformation of their recruiting strategy. He will highlight what changes he made to the Rackspace career site to move it from a static environment to a candidate focused website with interactive elements all while maintaining a strong brand identity.

    Topics include:
    • Why Rackspace saw a need to transform its recruiting strategy
    • The evolution of Rackspace's recruitment brand strategy
    o Multiple Channel Marketing
    o Social Media Integration
    o Career Site Functionality
    • Diversifying and Broadening Your Reach
    • How to become a change agent within your organization
    o Winning internal support to make a strategy change
    Play
  • Interactive Media Management Strategy Recorded: Aug 30 2011 34 mins
    Please join us for our Client Interactions Webinar of 2011 - Interactive Media Management Strategy – Maximize Your ROI in Job Board Spend, Pay Per Click & Targeted Hard-to-Fill Campaigns

    In this 30 min session, Interactive Media Manager Ryan Affolter and Client Strategy Director Linda Moeller will take attendees through the strategies of interactive media spend. This overview is great for new users to get a high level understanding of Jobs2web targeted media management capabilities and for the experienced corporate recruiting media buyers who want insight into Jobs2web's tips, tricks and strategies.

    Topics covered include:

    - How Jobs2web can manage all media channels including your SEM/PPC and paid social media channels
    - Leveraging Jobs2web dashboard data, media reporting and advanced analytics to measure ROI
    - Target approaches like diversity, college recruiting and hard to fill
    - Utilizing Jobs2web to wire up/power and manage your job boards
    - How Jobs2web can be your interactive media buying Agency of Record to save even more
    Play
  • Real Data that Breaks the Recruiting Myths Recorded: Aug 29 2011 37 mins
    Based on 14.3M visitors, 1.3M applications and 26,000 hires we know that:
    • On average it takes 826 visitors to your site for a hire
    • Candidate from search engines and your own career site take half as many
    • Job boards and aggregators attract more active candidates
    • The data doesn't always support the hype around social network recruiting

    In this 30-minute webinar with Jobs2web Product Expert and Evangelist Steve Shaffer (also COO of Jobs2web) and Phil Schrader, Manager, Analytics, Jobs2web you will learn:
    • Which channels perform best
    • If social networks produce higher quality candidates
    • The three essential steps to measuring recruitment marketing
    Play
  • Its All About the Customer - AKA the Candidate Recorded: Aug 29 2011 50 mins
    In this 30-minute webinar, Stacy Van Meter, Social Media and Talent Community Manager at Deluxe Corporation will discuss the transformation that has occurred in the Deluxe internal recruiting process:
    • Calling job seekers "customers" not candidates
    • Adding social media into the mix of recruiting
    • Educating people about the Deluxe brand
    • Working hard to excite internal and external "customers"
    Play
  • Getting the most out of Indeed and Simply Hired using Jobs2web Recorded: Aug 29 2011 8 mins
    Getting the most out of Indeed and Simply Hired using Jobs2web
    Play
  • Advanced Analytics Presentation Recorded: Aug 29 2011 9 mins
    Advanced Analytics Presentation
    Play
  • Advanced Analytics Demo Recorded: Aug 29 2011 10 mins
    Advanced Analytics Demo
    Play
  • Your Career Site Style Versus Substance Recorded: Aug 29 2011 35 mins
    • 92% Drop-off Rate
    • 4% Apply Rate
    • No measurement capabilities
    • Poor candidate experience
    • No passive candidate capture

    Does this describe the state of your career site today? Many companies have spent an enormous amount of time and money on their career site only to produce lower quality candidates, with no way of measuring source effectiveness and no definitive call to action.

    The best employment marketers in the recruiting industry today - ADP, Rackspace, Life Time Fitness, Bon Secours Health System, and Hanover Insurance understand the value of substance versus style. Join us for an innovative look at what these companies and others have done to create a world class career site experience.
    Play
  • Recruit Better Recorded: Aug 24 2011 2 mins
    Recruit Better
    Play
Recruit Better
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  • Title: Why Talent Communities Make Your Social Recruiting Strategy Better
  • Live at: Oct 6 2011 5:00 pm
  • Presented by: Doug Berg, Jobs2web Founder and Chief Recruiting Geek
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