Today’s marketing requires lots of content, lots of education, and lots of trust-building via expertise sharing. This panel discussion will feature practical tips and tactics from leading small business marketing experts.
The "Truth" About Small Business Branding - using your small business brand to outsmart the competition - a panel discussion featuring practical branding tips and tactics from leading small business branding experts.
» Karen Post - The Branding Diva & Author of Brain Tattoos
» John Moore - Creator of Brand Autopsy & Author of Tribal Knowledge
» Sam Horn - Author of Pop! - Stand out in any crowd
» Aaron Weiss - Chief Product Officer for MarketSplash
The frequency of cyber-attacks continues to increase at an unparalleled pace. By attacking the most vulnerable value chains of organizations, they result in information confidentiality & integrity breaches, discontinuity of business activities and huge damages. Once considered predominantly as a technological issue, the risks related to the information systems are now evaluated within the Enterprise Risk Management scope. On the other hand, traditionally, Business Continuity Management (BCM) is mostly treated as a domain separate from Information System Security Management (ISSM). With the rapid explosion of cyber threats, the alignment between BCM and ISSM is now becoming a must, in order to provide management with a holistic view and enabling them to implement organizations where the teams closely interact with each other.
It goes without saying that the organizational part of security and BCM is the key for a successful implementation, yet the information system (IS) part needs to also be addressed in an efficient way. Various standards and frameworks exist to help organizations implementing a BCM, but they lack a strong link with the governance, architecture and security of the IS. In this webinar we will introduce very briefly an innovative approach and describe the first steps for the linkage between the two worlds, enabling an efficient implementation of BC based on an architectured and secured IS.
The webinar will report on the most comprehensive research to date about hotel social media. Social media plays an ever-increasing role in a hotel’s business; therefore, it is necessary for hoteliers to understand its use and impact. The research study was conducted by Bjorn Hanson, clinical professor, Tisch Center for Hospitality and Tourism at New York University, and Donna Quadri-Felitti, director and associate professor, School of Hospitality Management at Penn State University. Their study findings were based on responses of U.S. Hoteliers, just like you, and include investment, staffing, objectives, room nights generated, and differences and trends by location, size of hotel, franchised/managed and other attributes.
Right-sizing your fleet is more complicated than just slashing fleet size and requiring remaining vehicles to do more. But getting it right is worth the effort. With fleet management expert Matt Mikkelson, you’ll learn how a fleet management solution can help you improve fleet efficiency and lower costs. Join Networkfleet’s live webinar, “Five smart ways to help boost fleet utilization,” on September 22, 2016.
Effective organizational resilience depends upon the ability of senior management teams to predict and therefore adapt to rapidly changing external threats. The lead time once enjoyed by decision makers to analyse and respond is ever decreasing. Traditional planning methods, do not allow leaders to anticipate global challenges as they generally focus inwards and rely on historical data.
The presentation provides some basic advice on how you could use horizon scanning methodology to help predict future risks to your organization.
Finding the right candidates to prepare for high-volume times of the year is a rising challenge for many companies. Even organizations with their own dedicated recruiting or talent acquisition function struggle with the lack of qualified applicants.
There is a need for a holistic approach to seasonal hiring, and companies must look closely at their internal operations as they seek to solve external talent challenges. Experts from ManpowerGroup Solutions and Lowe’s Companies will discuss solutions to overcome seasonal hiring challenges, including collaborative talent pools and other innovative solutions.
By participating in this webinar, you will:
•Learn how the World of Work is changing and the impact on seasonal hiring
•Identify solutions for companies to overcoming their seasonal hiring challenges
•Gain insights from real-life examples of companies like Lowe’s that are leading the industry and benefiting from collaborative talent pools
Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:
• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI
Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
Video is absolutely everywhere these days. It’s in our Facebook and Twitter feeds. It’s in our Snapchat and Instagram. It’s the very essence of Periscope and Meerkat, apps specifically designed for live broadcasting. But, is it in your email? In email, the impact of video is amplified. Why? Because unlike random videos or ads that pop up on Facebook, video emails are distributed directly and precisely to your subscriber audience.
In this webinar learn the reasons to incorporate video into email and tips on how to make your email campaigns even better for better engagement and ROI.
We’ve commissioned the first ever npower Business SME Growth Forecast Index – an extensive report from Capital Economics about the fastest growing areas and sectors for SMEs in Britain. Entrepreneur, Dale Murray CBE - named by Debrett’s as one of Britain’s 500 most influential people - will be running an exclusive webinar to delve into its findings and share some advice on how to grow your business. Dale is a successful entrepreneur and investor who helps businesses of all sizes grow, and holds board positions in both the public and private sector.
In this session we’ll cover:
- Which regions in the UK have the best prospects for growth
- Detailed analysis of the UK’s SME sector
- How your business can grow in the next five years