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Finance Transformation: Defining Change for Your Organization

Recorded Feb 15 2012 91 mins
Presented by
Jeff Creech – Director, Finance & Accounting and John Hejka – Engagement Manager, Finance & Accounting
Presentation preview: Finance Transformation: Defining Change for Your Organization
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  • Sponsored by Workfront

    Marketing teams get creativity. Creativity is their life’s blood. The concern is that by setting up rules and processes, we might kill that creative spark that drives the art created by the marketing directive. Agile methodology is applying the art of science in order to uncomplicate and reduce unnecessary admin time -- the very thing that keeps us from spending more time making beautiful campaigns and generating innovative copy.

    We’re going to talk to real life marketing teams who are using Agile methodologies to run their right-brained collaboration space – and are seeing tremendous results. We’ll talk war stories, great use cases, and ways to break down the siloes that are keeping your brilliant minds from making that next inspired leap.

    Join us for a free web event sponsored by Workfront to uncover the real-life ways that creative directors are harnessing the power of agile marketing methodologies to rapidly make fantastic leaps and discoveries that fuel careers.

    In this webinar, you’ll:

    * Hear first-hand experiences from current creative teams using tried and true methods to build faster and respond to industry trends quickly
    * Learn ways to increase the number of great ideas and proof of concepts
    * Use data to analyze and capitalize on changes in projects, marketing and industry trends… before your competitors know what hit ‘em.
    * Capture the lightning in a bottle that ensures amazing customer experiences.

    Register today!

    Sponsored by Workfront

    Jim Ewel, Principal, Agile Marketing
    Stewart Rogers, director of marketing technology, VentureBeat
    David Lesue, creative director, Workfront
  • The Founder & CEO of National CARES Mentoring Movement & Editor Emerita of Essence Magazine, Susan L. Taylor will present: ·The Courage to Change in a Shifting World Order
    ·A Better Way of Living: Creating Balance, Meaning & Joy
    ·Bold, Visionary Leadership: From the Inside Out
    · A Revolution of Values
  • Sponsored by Avalara

    Whether you’re moving up from Quickbooks or have an enterprise level ERP, you know that you can’t mess around with tax compliance. Imagine getting ready for IPO or hit that big buy from a major Fortune 100 company – and then find that the acquisition tanks due to a major liability in mismanaged sales tax. Ouch! Unfortunately, we’ve seen it happen time and again.

    Let us help you get your organization ready for the next growth phase that will put you into the three comma club. We’ve rounded up some top-notch tax experts with lots of experience working with public and private high-growth tech companies – and they’re not going to let you down in the clutch.

    Tax partners Malcolm Ellerbe, David Sordello, and Jon Davies of the Silicon Valley company Armanino will sit down for an interactive chat with the VentureBeat audience – and are happy to take your questions as you navigate the ins and outs of sales tax in a mobile and startup culture.

    In this webinar, you’ll:

    * Gain greater visibility to common sales tax loopholes that often snag hot tech startups and entrepreneurs
    * Determine whether sales tax is even an issue for your organization -- you might be surprised.
    * Learn ways that international tax in growth stage companies can be the make or break point for that next IPO
    * Get a high level overview of other tax considerations like net operating losses, impact of stock compensation, and the states that are currently taxing cloud computing services.

    Malcolm Ellerbe, Tax Partner, Armanino
    David Sordello, CPA, Corporate Tax, Armanino
    Jon Davies, Tax Partner, International Tax, Armanino
  • Few people actually calculate the true cost of bad meetings, in fact, the Harvard Business Review discovered:

    - 15% of an organization's time is spent in meetings
    - 67% of meetings are rated as ineffective
    - 92% of people multitask in meetings
    - $32 Billion dollars is wasted in bad meetings

    The reality is, meetings are still a crucial part of running an effective business. The value of effective meetings saves companies an average $2,600 per employee per year.

    In this webinar, you'll learn how to save time + money through the power of Integrated Meetings, we'll show you a process we've taken over 15+ years of research to perfect and refine meetings that you can apply immediately in your company and with your team.
  • Sponsored by Lionbridge

    It’s no secret – any well-known brand you see on a regular basis is already playing with a localization strategy to increase market reach. For your message to resonate, you need to be thinking not just at a regional level, but about your global customer experience.

    Localization isn't limited to simple translation -- you can't set it and forget it. Companies shouldn't assume, for instance, that a campaign created for Spain will be equally as effective to all Spanish-speaking consumers in the U.S. or Mexico. It's not just language, but cultural differences. Consider the message you might send to someone in Berkeley, California, versus one you might send to someone in Phoenix, Arizona or New York City. And once your unique branding content has been sent out to different geographies, your localization efforts aren't over just yet. True experts understand that the campaign as a whole is not a sum of its parts -- a campaign's success can be in the granular regions, creating a truly unique customer experience with that added local flavor to resonate within the audience.

    We'll walk you through the most common challenges that companies make and help you improve your campaign's quality, accuracy and relevance to reach the right consumer. We'll give tips on not only improving the localization process but help you deliver better metrics to senior leadership that tell the true story of your brand’s globalization.

    In this webinar, you'll learn how to:

    - Re-think campaign creation at the regional level -- and the global one
    - Effectively use in-market experts to drive better impact
    - Make your branding as world-ready as possible.
    - Use metrics to show the truest picture of your campaign's effectiveness
    - Enhance the customer experience through storytelling and added local flavor

    Speakers include:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Dave Fish, SVP, Expert Services, MartizCX
  • This webinar will consider the complementary disciplines of security, crisis, business continuity and disaster response, blending theoretical and practical applications. It should interest practitioners and students of organizational resilience at advanced levels as it will bind together the various complementary disciplines necessary to become resilient into a single holistic approach. The webinar will aim to develop insights and discussion about how to match the needs of security and risk to the requirements of business continuity and impact management; and to identify the intuitive and learned skills to anticipate, respond to and recover from the many unwanted issues that can arise and threaten organizational capability.

    It will be set in the context of a dynamic, changing world where new threats such as embedded terrorism, social media risk generation, food and logistics security, environmental issues, governance and legislation (as examples) can affect resilience significantly. Many of us look at single elements – this will combine many complementary and potentially conflicting elements in a single analysis and discussion.
  • Data breaches strike all industries, but for the hospitality industry the stakes are extremely high, and the financial impact to a company can be significant. As an owner, controller or CFO, your responsibility now includes the safety of corporate data. We will explore how you can effectively work with IT to develop a risk management profile that protects your data and maintains your financial success.

    Meet the Panel: H. Brandt Niehaus, CHB, President of Hotel Brokers International and President of Huff, Niehaus & Associates, Inc., a full-service hotel investment advisory firm. Julie Eisenhauer, CPA is a shareholder at Clark Nuber, a CPA and consulting firm in Bellevue, Washington, where she provides audit, assurance and consulting services to privately owned companies. Peter Henley, CPA, CITP, serves as Clark Nuber’s Senior Director of IT, and is responsible for aligning IT with the firm’s strategic business plan and making Clark Nuber the most technologically advanced accounting firm in the Northwest.
  • Discover how to gain more control over the performance of your vehicles and stop risks from harming your drivers, vehicles, and bottom line. During this webinar, you’ll learn how to significantly reduce risks—and the costs that go along with them.
  • Sponsored by Avalara

    If you’re a software or high tech company ready to jumpstart your growth phase, do you understand how much of your limited resources are being sapped trying to manage the tax compliance for every transaction? We didn’t think so. Sales tax compliance is probably the last thing anyone wants to think about – and yet, it can make or break your revenue stream.

    We’re talking to a VP of e-commerce of a major high end retailer, a highly sought-after sales tax guru and our own CFO, each of whom have solved the sales tax compliance equation – and have figured out a way to keep the government happy while streamlining their organizational process flow. By offloading these non-value add activities, business owners, CEOs, and CFOs can focus on what really matters – kicking up all kinds of revenue and adding value back into the business while making the competition weep into their pillows each night.

    Join us for an interesting hour of real-life rock stars who have solved their nightmares with innovative sales tax compliance tactics and strategies. By registering for this webinar, you’ll

    * See real world scenarios of several organizations who have mastered sales tax compliance and requirements
    * Learn action items to prepare your organization to optimize non-value-add business admin activities and reporting time
    * Get your questions answered regarding sales tax strategies by the industry’s top experts during our live exec roundtable Q&A
    * Hear the latest update on the Congressional “internet sales tax” (Marketplace Fairness Act)


    Scott Cohn, Vice President of eCommerce, Chinese Laundry
    Lisa Serwin, CFO, VentureBeat
    Jordan Goodman, Sales and Local Tax Partner, Horwood Marcus & Berk

    Register today for this free learning opportunity with VentureBeat and Avalara
  • Sponsored by FollowAnalytics

    Since the beginning of time, marketers have understood that location matters. From putting guys on corners wearing sandwich boards to having airplanes dragging message banners, marketers use proximity marketing to snag hot prospects and leads when the moment is hot. Knowing where your customers are has never been easier, thanks to their own smartphone's internal GPS. Now you can target those prospects who are in the same state, city or even the same block as your salesman. Through geo-fencing and iBeacons you can even send a message to them the moment they step inside your store -- or try to lure them out of your competitor's store too.

    The flip side? You risk creeping out and alienating your customer base. Don't know where to start? Want that next great idea? Our experts will talk through the basics to master level geolocation triggers through mobile marketing automation in a fast-paced discussion. Register today!

    In this webinar, you'll
    * Learn the difference between geo-fencing, geo-targeting and geolocation
    * Discover the savvy geolocation techniques being used by today's top marketers
    * Integrate geo-fencing or geo-targeting technologies into your marketing strategy, regardless of budget
    * Understand how competitors may be luring your customers out of your business through their own geo-fencing activities on your own home turf.

    John Koetsier, VP of Research, VentureBeat
    Joe Megibow, SVP/Chief Digital Officer, American Eagle Outfitters

    Register today for this free discussion on how geo-location mobile marketing automation can take your marketing initiative to the next level.

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  • Title: Finance Transformation: Defining Change for Your Organization
  • Live at: Feb 15 2012 4:00 pm
  • Presented by: Jeff Creech – Director, Finance & Accounting and John Hejka – Engagement Manager, Finance & Accounting
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