It only takes a few minutes to pay Google or Facebook to start showing your ads and begin driving clicks to your website. But a lot more goes into figuring out whether you are getting your moneys worth. And improving outcomes so that you get as much from your ad dollars as you could requires a number of steps that you should be aware of and make the time to apply.
In this presentation you will learn:
* 5 critical tasks that you can do to increase your returns from search
* 5 top changes to search marketing in 2010 that you must know
* Examples of tools (free and commercial) that are available to help you
Dave Kerpen is the CEO of theKbuzz, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing. Dave and his work have been featured on CNBC's "On the Money", ABC World News Tonight, the CBS Early Show, and the New York Times, and countless blogs.
If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. Learn the free techniques for search marketing that everyone with a Web site needs to know. You don't need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Don't allow the investment you've made in your Web site go to waste. With the right moves in search marketing, you'll bring more traffic to your site than ever before, and you won't pay the search engines a dime.
Facebook has significant implications for business and this powerful session gives you the straight scoop on increasing profits using Facebook. In this high impact webinar you’ll understand:
• The most effective business uses of Facebook
• Simple strategies to promote your company
• The essential elements of a strong Facebook profile
• Basics do’s and don’ts of using Facebook
• Simple ways to measure results
The business uses of social media are exploding. Kick the New Year off the right way by learning the basics of marketing on Facebook to create a massive following, build your brand and boost your profits.
You need great ads to bring great results for your Google, Yahoo and Bing Search Campaigns. The challenge, of course, is keeping up as competitors evolve their tactics, search engines add new formats, and the market demands your best creativity!
In this one hour webinar, Matt Van Wagner, President of Find Me Faster will take you through all you need to know to keep your campaigns moving forward in 2010. How to write ads that are much more exciting – and still earn great quality scores. How to develop display ads for content network that grab people’s attention and bring them to your site. This whirlwind tour will cover creative, technical and practical tips you can use right away.
According to a recent study by Heidrick & Struggles, the customer is the number-one focus for C-level executives for 2009. Acquiring new ones, improving retention, and increasing their lifetime value are critical to the success of every organization. Companies with the highest customer loyalty engage in a co-creative process with their customers. They have a formal process for obtaining customer expectations, preferences and perceptions and they use that feedback to help drive strategic initiatives, service enhancements and process improvements. This webinar will discuss several types of customer feedback programs, what is required to make them successful, best practices associated with their design and execution and pitfalls to avoid. It will also cover how they can be leveraged to improve customer loyalty, referrals, retention, share-of-wallet and sales close rates.
Get on the marketing therapy couch for a marketing health “check-up” with Lorrie Thomas, Marketing Therapist at www.WebMarketingTherapy.com. It’s time to get self-help advice from the expert to learn how to put the web to work to serve, support and SELL!
Having a website does not mean that you are engaged in web marketing. Savvy web marketing comes from sound strategy, continual optimization, tracking and creativity. This is an ongoing process, it requires commitment and work, but once you get the hang of it, it pays off!
It’s time to get your marketing healthy, so you can get wealthy!
This power "web marketing check-up" webcast will address:
*The best practices “check-up” list to get your web marketing optimized and healthy
*The secrets to making web sites “web solutions”
*Web marketing “musts” for success
*How to make your marketing multi-task
It’s time for a healthy dose of web marketing therapy – admitting that you need web marketing help is the first step to recovery!
Social media sites like Twitter, Facebook, and others are all the rage now. But what effect do they have on your search engine rankings? During this informative presentation by link building expert Arnie Kuenn, President of Vertical Measures, you'll learn how you can significantly improve your search engine rankings using social media.
Whether you want to acquire new customers, convert existing leads, or upsell past clients, email marketing is an excellent and inexpensive solution. During this exclusive webinar, Brian Offenberger will explain the fundamentals of email marketing and why you can't afford to not get started immediately.
More than 40 percent of all searches on Google, Yahoo! and MSN have local intent. Local search promotion and marketing is similar to, but different than, classic website promotion. Are you getting found when the local search map comes up? Do you know how to influence that algorithm to rank for keywords that count, not just your business name? What are you doing to garner positive local reviews and community feedback?
Did you know you don't even need a website to rank #1 on the Google Local map?
This webinar will show you all the newest and greatest tricks and tips to master the emerging new marketing tool of Local Search.
Learn what really works when generating leads and sales online. We'll cover more than 10 steps that are free or low cost, all that can be done in under a day to help you generate more leads, even in this tough economy.
For the first time in history marketing content needs to be written for people and machines. In this high impact session, learn...
Why web writing is different than other forms of writing
All about tagging and why its important
The importance of anchor text in obtaining high search engine rankings
The rules of what should be hyperlinked within your content
Style and format considerations to increase readability
Grow your service or retail business with live weekly webcasts.
No theory or hype here...just "put-to-work now" information from online marketing expert RSS Ray. Each week RSS Ray takes you through an online marketing best practice that will grow revenue, increase profits and lower marketing costs. Ray's direct, blunt style is just the straight advice you need for business growth in the internet era.
Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.
This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:
- Budget allocation
- Preferred social platforms
- Key challenges faced
- Measuring success
- Top performing tactics
- Why influencer marketing works
About the speaker:
Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
B2B Content Marketing is one of the most popular B2B marketing approaches over the last few years. However, implementing a content marketing program doesn't always guarantee success. This webinar highlights the many facets of B2B content marketing and looks at the key success factors for a healthy and effective program.
In this webinar, Greta Paa-Kerner of Ganduxer will cover the following topics:
- What is B2B Content Marketing
- Why is it important
- Personas & Customer Journeys
- Seeding Content
- Measuring Success
- Resources Needed
- Key Success Factors
Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups.
Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, content marketing, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach.
Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to:
* Understand the aspects of gaming platforms that can help a community succeed
* Define and refine the elements of community success
* Turn content marketing opportunities into actionable insights
* Utilize Google to harness unique insights and tools to maximize community performance.
* Mathieu Nouzareth, CEO of FreshPlanet
* Wright Bagwell, CEO of OutPost Games
* Alexis Fritzsche, Developer Partner Manager, Mobile Apps, Google
* Dean Takahashi, Lead Writer, GamesBeat
* Wendy Schuchart, Moderator, VentureBeat
In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.
We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.
Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
His informal way of speaking and his seniority will definitely inspire you.
In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.
As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.
In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
Improving conversions is the cornerstone of any marketing strategy, but why are so many B2B marketers disheartened with their content marketing results? Peter examines what's going wrong as he takes a look at the strategies that are doomed from the start, and offers advice on how to turn around your content marketing to achieve the conversions you really want to see.
Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:
- Why content is at the forefront of digital strategy
- How to evangelize the importance of content marketing for your brand, product, service, or sector
- Tips and tricks of the trade
- Making a case for content marketing resources and measuring your efforts
It's official: it's 2016 and Content Marketing is here to stay, especially for B2B brands. From startups to international corporations, from the most well-known brands like Coca-Cola's blog "Unbottled" to niche companies looking to reach (and teach) new audiences, executives are turning to content. But not just any content will do; readers are more discerning than ever, and only content that provides value to the people you want to reach will get the job done.
But how do you provide content that really adds value to your customers? Catrinel Bartolomeu, Head of Content at Oz Content, shares six of her favorite content marketing ideas for B2B marketers. These ideas will help you stand out from your competition, improve your SEO rankings, and attract new clients. Want even more insight? Catrinel will answer audience questions live-- all you have to do is tune in and ask.
Time and again I hear from so-called captains of their industries what they want to say about their products and services. As thought leaders, they use jargon and insider terms to sound like experts, but when you're doing that for website, that's ridiculous. If you want new customers to find you, you need to write for what they are asking Google. I would recommend signing up for Google AdWords before because this will be a hands-on demo of how to use Google Keyword Planner as the backbone of your online content marketing strategy, that will provide you with SEO success even if you never spend a buck on AdWords.
Workshop will include:
- basic explanation of What is SEO
- how to use the free Google Keyword Planner
- how to choose the low-hanging fruit keywords (low competition, higher volume)
- how to then apply those keywords, choosing 1-2 for across your entire website and then the rest for specific themed landing pages
- how H1, H2 headers, bullets, bolding, etc work
- backlink strategy - don't send all the juice to your homepage!
Who says professional has to equal dull? Loosen your ties or kick off your heels – B2B content is about to get exciting!
In exchange for just 45 minutes of your time, Chelsea Reay, Head of Content at Fieldworks, will completely reinvigorate your attitude to writing for a business audience.
Join her to learn why B2B writing requires even greater creativity than consumer content, and why getting the tone right is the secret to a successful campaign. Plus, she’ll be busting some industry myths along the way, to leave you a more inspired B2B content marketer.