It only takes a few minutes to pay Google or Facebook to start showing your ads and begin driving clicks to your website. But a lot more goes into figuring out whether you are getting your moneys worth. And improving outcomes so that you get as much from your ad dollars as you could requires a number of steps that you should be aware of and make the time to apply.
In this presentation you will learn:
* 5 critical tasks that you can do to increase your returns from search
* 5 top changes to search marketing in 2010 that you must know
* Examples of tools (free and commercial) that are available to help you
Dave Kerpen is the CEO of theKbuzz, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing. Dave and his work have been featured on CNBC's "On the Money", ABC World News Tonight, the CBS Early Show, and the New York Times, and countless blogs.
If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. Learn the free techniques for search marketing that everyone with a Web site needs to know. You don't need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Don't allow the investment you've made in your Web site go to waste. With the right moves in search marketing, you'll bring more traffic to your site than ever before, and you won't pay the search engines a dime.
Facebook has significant implications for business and this powerful session gives you the straight scoop on increasing profits using Facebook. In this high impact webinar you’ll understand:
• The most effective business uses of Facebook
• Simple strategies to promote your company
• The essential elements of a strong Facebook profile
• Basics do’s and don’ts of using Facebook
• Simple ways to measure results
The business uses of social media are exploding. Kick the New Year off the right way by learning the basics of marketing on Facebook to create a massive following, build your brand and boost your profits.
You need great ads to bring great results for your Google, Yahoo and Bing Search Campaigns. The challenge, of course, is keeping up as competitors evolve their tactics, search engines add new formats, and the market demands your best creativity!
In this one hour webinar, Matt Van Wagner, President of Find Me Faster will take you through all you need to know to keep your campaigns moving forward in 2010. How to write ads that are much more exciting – and still earn great quality scores. How to develop display ads for content network that grab people’s attention and bring them to your site. This whirlwind tour will cover creative, technical and practical tips you can use right away.
According to a recent study by Heidrick & Struggles, the customer is the number-one focus for C-level executives for 2009. Acquiring new ones, improving retention, and increasing their lifetime value are critical to the success of every organization. Companies with the highest customer loyalty engage in a co-creative process with their customers. They have a formal process for obtaining customer expectations, preferences and perceptions and they use that feedback to help drive strategic initiatives, service enhancements and process improvements. This webinar will discuss several types of customer feedback programs, what is required to make them successful, best practices associated with their design and execution and pitfalls to avoid. It will also cover how they can be leveraged to improve customer loyalty, referrals, retention, share-of-wallet and sales close rates.
Get on the marketing therapy couch for a marketing health “check-up” with Lorrie Thomas, Marketing Therapist at www.WebMarketingTherapy.com. It’s time to get self-help advice from the expert to learn how to put the web to work to serve, support and SELL!
Having a website does not mean that you are engaged in web marketing. Savvy web marketing comes from sound strategy, continual optimization, tracking and creativity. This is an ongoing process, it requires commitment and work, but once you get the hang of it, it pays off!
It’s time to get your marketing healthy, so you can get wealthy!
This power "web marketing check-up" webcast will address:
*The best practices “check-up” list to get your web marketing optimized and healthy
*The secrets to making web sites “web solutions”
*Web marketing “musts” for success
*How to make your marketing multi-task
It’s time for a healthy dose of web marketing therapy – admitting that you need web marketing help is the first step to recovery!
Social media sites like Twitter, Facebook, and others are all the rage now. But what effect do they have on your search engine rankings? During this informative presentation by link building expert Arnie Kuenn, President of Vertical Measures, you'll learn how you can significantly improve your search engine rankings using social media.
Whether you want to acquire new customers, convert existing leads, or upsell past clients, email marketing is an excellent and inexpensive solution. During this exclusive webinar, Brian Offenberger will explain the fundamentals of email marketing and why you can't afford to not get started immediately.
More than 40 percent of all searches on Google, Yahoo! and MSN have local intent. Local search promotion and marketing is similar to, but different than, classic website promotion. Are you getting found when the local search map comes up? Do you know how to influence that algorithm to rank for keywords that count, not just your business name? What are you doing to garner positive local reviews and community feedback?
Did you know you don't even need a website to rank #1 on the Google Local map?
This webinar will show you all the newest and greatest tricks and tips to master the emerging new marketing tool of Local Search.
Learn what really works when generating leads and sales online. We'll cover more than 10 steps that are free or low cost, all that can be done in under a day to help you generate more leads, even in this tough economy.
For the first time in history marketing content needs to be written for people and machines. In this high impact session, learn...
Why web writing is different than other forms of writing
All about tagging and why its important
The importance of anchor text in obtaining high search engine rankings
The rules of what should be hyperlinked within your content
Style and format considerations to increase readability
Grow your service or retail business with live weekly webcasts.
No theory or hype here...just "put-to-work now" information from online marketing expert RSS Ray. Each week RSS Ray takes you through an online marketing best practice that will grow revenue, increase profits and lower marketing costs. Ray's direct, blunt style is just the straight advice you need for business growth in the internet era.
So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
Business continuity can be a high pressured role at times, with many decisions having to be made under that pressure. It is important to be able to manage it effectively and so ensure the right decision is taken, whatever the circumstances. In this webinar, Paul Breed MCBI presents a decision making model which includes:
Information - (Fact, Assumption, Gaps - urgency)
Threat and Risk Assessment - based on Identity, Capability, Intention
Development of a Working Strategy - that dovetails the Threat and Risk Assessment
Options - ideally from a predetermined tactical menu that reduces time critical decision making
Action - based on the agreed option together with contingencies
Review - constantly review the decision especially when new information comes to light
The frequency of cyber-attacks continues to increase at an unparalleled pace. By attacking the most vulnerable value chains of organizations, they result in information confidentiality & integrity breaches, discontinuity of business activities and huge damages. Once considered predominantly as a technological issue, the risks related to the information systems are now evaluated within the Enterprise Risk Management scope. On the other hand, traditionally, Business Continuity Management (BCM) is mostly treated as a domain separate from Information System Security Management (ISSM). With the rapid explosion of cyber threats, the alignment between BCM and ISSM is now becoming a must, in order to provide management with a holistic view and enabling them to implement organizations where the teams closely interact with each other.
It goes without saying that the organizational part of security and BCM is the key for a successful implementation, yet the information system (IS) part needs to also be addressed in an efficient way. Various standards and frameworks exist to help organizations implementing a BCM, but they lack a strong link with the governance, architecture and security of the IS. In this webinar we will introduce very briefly an innovative approach and describe the first steps for the linkage between the two worlds, enabling an efficient implementation of BC based on an architectured and secured IS.
The webinar will report on the most comprehensive research to date about hotel social media. Social media plays an ever-increasing role in a hotel’s business; therefore, it is necessary for hoteliers to understand its use and impact. The research study was conducted by Bjorn Hanson, clinical professor, Tisch Center for Hospitality and Tourism at New York University, and Donna Quadri-Felitti, director and associate professor, School of Hospitality Management at Penn State University. Their study findings were based on responses of U.S. Hoteliers, just like you, and include investment, staffing, objectives, room nights generated, and differences and trends by location, size of hotel, franchised/managed and other attributes.
Right-sizing your fleet is more complicated than just slashing fleet size and requiring remaining vehicles to do more. But getting it right is worth the effort. With fleet management expert Matt Mikkelson, you’ll learn how a fleet management solution can help you improve fleet efficiency and lower costs. Join Networkfleet’s live webinar, “Five smart ways to help boost fleet utilization,” on September 22, 2016.
Effective organizational resilience depends upon the ability of senior management teams to predict and therefore adapt to rapidly changing external threats. The lead time once enjoyed by decision makers to analyse and respond is ever decreasing. Traditional planning methods, do not allow leaders to anticipate global challenges as they generally focus inwards and rely on historical data.
The presentation provides some basic advice on how you could use horizon scanning methodology to help predict future risks to your organization.
Finding the right candidates to prepare for high-volume times of the year is a rising challenge for many companies. Even organizations with their own dedicated recruiting or talent acquisition function struggle with the lack of qualified applicants.
There is a need for a holistic approach to seasonal hiring, and companies must look closely at their internal operations as they seek to solve external talent challenges. Experts from ManpowerGroup Solutions and Lowe’s Companies will discuss solutions to overcome seasonal hiring challenges, including collaborative talent pools and other innovative solutions.
By participating in this webinar, you will:
•Learn how the World of Work is changing and the impact on seasonal hiring
•Identify solutions for companies to overcoming their seasonal hiring challenges
•Gain insights from real-life examples of companies like Lowe’s that are leading the industry and benefiting from collaborative talent pools
Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:
• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI
Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
Video is absolutely everywhere these days. It’s in our Facebook and Twitter feeds. It’s in our Snapchat and Instagram. It’s the very essence of Periscope and Meerkat, apps specifically designed for live broadcasting. But, is it in your email? In email, the impact of video is amplified. Why? Because unlike random videos or ads that pop up on Facebook, video emails are distributed directly and precisely to your subscriber audience.
In this webinar learn the reasons to incorporate video into email and tips on how to make your email campaigns even better for better engagement and ROI.