Practically every business collects terabytes of data from an array of sources, looking to analyze that data into meaningful insight that drives decisions. How come some organizations appear so successful while others simply vacuum up data, and then seemingly do little with the information?
No matter their individual results, overall investment shows no sign of slowing: Brands plan to increase their spending on cloud-based data platforms alone by 73 percent over the next three years, according to VB Insight's "The State of Marketing Analytics" report. They spend more than one-third of their marketing budgets on analytics tools, but marketing executives have limited confidence in analytics tools' ability to generate insight – despite the availability of more than 800 software options.
A VentureBeat webinar helps marketers wade through the tech-speak and discover how to:
• Determine your organization's primary objectives for analytics
• Winnow down your options to a handful of appropriate platforms
• Come up with ways to measure success
• Generate meaningful business insight from data
• Plan for the future by the ability to add new data sources and tools
* Jon Cifuentes, Analyst, VB Insight
* Ken Davis, CEO, TaskEasy
* Ware Sykes, CEO, Nowait
* Mike Osborn, CMO, Upstart
* Wendy Schuchart, moderator, VentureBeat
No analysis needed for this decision. Register today!
This webinar will be based on the results of Jon Cifuentes' VB Insight Marketing Analytics report.
Check out VB Insight to access Jon's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.
Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.
Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?
This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:
• How to design a content marketing program that complements your marketing initiatives
• The way to find your voice – and how to adhere to it across media and platforms
• Which internal professionals to target for particular platforms (and how to get them to agree to do it)
• The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
• How to determine the ROI of content marketing, plus the tools and metrics to use.
* Stewart Rogers, Director of Marketing Technology, VB Insight
* Corey Weiner, COO, Jun Group
* Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
* Wendy Schuchart, Moderator, VentureBeat
This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.
Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com
According to a recent report, U.S. hotels collected record amounts of resort fees and other surcharges totaling $2.47 billion in 2015, leading to main stream media coverage with sensational headlines such as “Hidden hotel resort fees not going away any time soon." The purpose of this webinar is to provide a balanced perspective regarding resort fees and other surcharges at U.S. hotels.
The webinar will also explore the potential effects of what could be described as extreme increases in the minimum wage on the U.S. hotel industry. The Obama presidential administration as well as several large municipalities are actively seeking, or recently passed laws that increase the minimum wage by an extreme amount. The webinar will quantify the forecast effect on the U.S. hotel industry.
An integrated approach to managing risks can be a very effective way to support a defined benefit pension scheme achieve its objectives and this is the topic of The Pensions Regulator’s recent guidance. This guidance expands on what is the central theme in the Regulator’s Code of Practice on Funding Defined Benefits – to “adopt an integrated approach to risk management across the key risk areas to funding plan success – employer covenant, investment and funding related risks.”
Listen to our webinar to find out what the practical implications of the new guidance might be for your scheme, whether you are a trustee or a sponsoring employer. Using practical examples we will step through how pension schemes can put in place an integrated risk framework in a proportionate manner, improving decision making and outcomes for members, trustees and employers and without introducing unnecessary additional governance processes.
We've tracked over $3.8 Billion in fundings, $3.8 Billion in acquisitions and IPOs for marketing tech in Q4 of 2015. The results are staggering.
We know that you're hearing all the reports of doom and gloom in the VC landscape, but here's the thing: The volume of deals, in both amounts and frequency shows VC confidence in marketing tech, but what you need to understand is where they're gravitating towards and why that matters.
This webinar will answer:
•Which types of companies are gaining funding, and where in the marketing tech universe they fit.
•Where we're seeing the biggest areas of consolidation.
•Who the most involved / most active VCs are.
•Implications for investors, vendors, and most importantly marketing technology buyers and users.
*What you need to do to get noticed by the top VC, straight from the VC themselves.
Here's our panel line up
* Jon Cifuentes, VB Insight analyst, VentureBeat
* Lisa Calhoun, Partner, Valor Ventures
* Sloan Gaon, CEO, PulsePoint
* Ravi Belani, Managing Partner, Alchemist Accelerator, Stanford University
* Wendy Schuchart, Moderator, VentureBeat
Register today and participate in a free interactive hour where we pick the brains of today's best minds in venture capital.
The #1 question for people everywhere:
How to design & deliver a work-life balance that maximizes our best efficiencies at work and our most meaningful life outside work?
George Kinder has specialized in delivering work-life balance to consumers and professionals worldwide through Life Planning and Mindfulness trainings and workshops for 30 years.
The world today requires commitments in more areas than ever before. The requirements for work have been continuously expanded with new daily technologies, constantly competing with family time and lifestyle choices. Balancing a healthy lifestyle is critical for the future success of everyone in the workforce today.
Combining thoughtful financial Life Planning with Mindfulness delivers work-life balance to everyone. Mindfulness gives you the ability to recognize where you sacrifice your work-life balance. Life Planning defines the balance you really want and the financial elements needed to secure it. Join this webinar and learn how to design the best of lives for yourself, your employees or your clients that simultaneously maximizes efficiencies at work.
You will learn:
1.How to deliver work-life balance to yourself, your clients and your employees
2.How Mindfulness & Life Planning are key elements to your work-life balance
3.Learn how to begin the process of creating a financial Life Plan to support your work-life balance
4.Strategies for finding more time to support a good work-life balance
Can’t Miss Takeaways - You will:
1.Do the famous GK 3-Questions facilitated by George Kinder
2.See and receive access to a Free consumer Life Planning website
3.Receive a Free “Life Planning for You” book by George Kinder
4.Have access to an audio guide to a daily Mindfulness practice.
Who should attend?
Anyone seeking to improve their personal work-life balance or to help their clients or employees improve their work-life balance.
At the BCI World Conference in November, the Business Continuity Institute, supported by Zurich Insurance Group, launched their annual Supply Chain Resilience Report. This webinar is a presentation of some of the key findings of the report. This includes that nearly one in ten organizations are not aware of who their key suppliers are, leaving them open to severe disruption as they are unable to manage their supply chain effectively.
Evidence is mounting that traditional batch and blast email marketing is broken. Without the ability to smartly segment and truly personalize email campaigns based on consumers’ actual behaviors on web and mobile, brands are simply turning up the volume in an attempt to rise above the noise.
To get noticed in an increasingly crowded inbox, marketers must be able to leverage contextual customer data to effectively engage their audience and drive results. Join the upcoming webinar, “5 Ways to Use Mobile Behavioral Data to Send Engaging Emails” to see how brands can create impactful emails that are ideal for a mobile-first world.
Kahuna’s Doug Roberge will lead a panel discussion including Yummly’s COO Brian Witlin about how innovative companies are rethinking email. This includes leveraging insights from consumer behavior across all channels to deliver the right message to the right person on the right channel.
After this webinar, you’ll:
* Create email campaigns that incorporate cross-channel behavioral data
* Understand the role of email in a holistic omnichannel experience with push, in-app, and more
* Learn how intelligent communication plays a crucial part in each customer’s individual journey
Please join us for “Five ways to increase email engagement through mobile behavioral data” on January 27, 2016. Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar materials. Save your seat today!
In 2016, it's time to revamp your mobile app strategy.
It’s no longer enough to target mobile customers based on bare-bones demographics. Now you need to understand who your customers are by segmenting them based on in-app behaviors. This includes their interests, activities, and even the times of day they’re most likely to interact with your business.
To kick off new year, we’re laying down the law in The State of Mobile 2016. Alongside top mobile brands, we will analyze key learnings from the past year — the strategies that succeeded and the surprises that didn't. Next, our speakers share their biggest mobile secrets, including predictions and plans for the rest of the year.
These real-life case studies will help inform your 2016 mobile marketing strategy.
In this webinar, you'll:
* Optimize your user onboarding to improve lifelong retention
* Learn about tools you didn’t know existed for driving deeper personalization
* Triple mobile push notification opt-ins through new tactics that are proven success factors
It only takes a few minutes to pay Google or Facebook to start showing your ads and begin driving clicks to your website. But a lot more goes into figuring out whether you are getting your moneys worth. And improving outcomes so that you get as much from your ad dollars as you could requires a number of steps that you should be aware of and make the time to apply.
In this presentation you will learn:
* 5 critical tasks that you can do to increase your returns from search
* 5 top changes to search marketing in 2010 that you must know
* Examples of tools (free and commercial) that are available to help you
Dave Kerpen is the CEO of theKbuzz, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing. Dave and his work have been featured on CNBC's "On the Money", ABC World News Tonight, the CBS Early Show, and the New York Times, and countless blogs.
If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. Learn the free techniques for search marketing that everyone with a Web site needs to know. You don't need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Don't allow the investment you've made in your Web site go to waste. With the right moves in search marketing, you'll bring more traffic to your site than ever before, and you won't pay the search engines a dime.
Facebook has significant implications for business and this powerful session gives you the straight scoop on increasing profits using Facebook. In this high impact webinar you’ll understand:
• The most effective business uses of Facebook
• Simple strategies to promote your company
• The essential elements of a strong Facebook profile
• Basics do’s and don’ts of using Facebook
• Simple ways to measure results
The business uses of social media are exploding. Kick the New Year off the right way by learning the basics of marketing on Facebook to create a massive following, build your brand and boost your profits.
You need great ads to bring great results for your Google, Yahoo and Bing Search Campaigns. The challenge, of course, is keeping up as competitors evolve their tactics, search engines add new formats, and the market demands your best creativity!
In this one hour webinar, Matt Van Wagner, President of Find Me Faster will take you through all you need to know to keep your campaigns moving forward in 2010. How to write ads that are much more exciting – and still earn great quality scores. How to develop display ads for content network that grab people’s attention and bring them to your site. This whirlwind tour will cover creative, technical and practical tips you can use right away.
According to a recent study by Heidrick & Struggles, the customer is the number-one focus for C-level executives for 2009. Acquiring new ones, improving retention, and increasing their lifetime value are critical to the success of every organization. Companies with the highest customer loyalty engage in a co-creative process with their customers. They have a formal process for obtaining customer expectations, preferences and perceptions and they use that feedback to help drive strategic initiatives, service enhancements and process improvements. This webinar will discuss several types of customer feedback programs, what is required to make them successful, best practices associated with their design and execution and pitfalls to avoid. It will also cover how they can be leveraged to improve customer loyalty, referrals, retention, share-of-wallet and sales close rates.
Get on the marketing therapy couch for a marketing health “check-up” with Lorrie Thomas, Marketing Therapist at www.WebMarketingTherapy.com. It’s time to get self-help advice from the expert to learn how to put the web to work to serve, support and SELL!
Having a website does not mean that you are engaged in web marketing. Savvy web marketing comes from sound strategy, continual optimization, tracking and creativity. This is an ongoing process, it requires commitment and work, but once you get the hang of it, it pays off!
It’s time to get your marketing healthy, so you can get wealthy!
This power "web marketing check-up" webcast will address:
*The best practices “check-up” list to get your web marketing optimized and healthy
*The secrets to making web sites “web solutions”
*Web marketing “musts” for success
*How to make your marketing multi-task
It’s time for a healthy dose of web marketing therapy – admitting that you need web marketing help is the first step to recovery!
Social media sites like Twitter, Facebook, and others are all the rage now. But what effect do they have on your search engine rankings? During this informative presentation by link building expert Arnie Kuenn, President of Vertical Measures, you'll learn how you can significantly improve your search engine rankings using social media.
Whether you want to acquire new customers, convert existing leads, or upsell past clients, email marketing is an excellent and inexpensive solution. During this exclusive webinar, Brian Offenberger will explain the fundamentals of email marketing and why you can't afford to not get started immediately.
More than 40 percent of all searches on Google, Yahoo! and MSN have local intent. Local search promotion and marketing is similar to, but different than, classic website promotion. Are you getting found when the local search map comes up? Do you know how to influence that algorithm to rank for keywords that count, not just your business name? What are you doing to garner positive local reviews and community feedback?
Did you know you don't even need a website to rank #1 on the Google Local map?
This webinar will show you all the newest and greatest tricks and tips to master the emerging new marketing tool of Local Search.
Learn what really works when generating leads and sales online. We'll cover more than 10 steps that are free or low cost, all that can be done in under a day to help you generate more leads, even in this tough economy.
For the first time in history marketing content needs to be written for people and machines. In this high impact session, learn...
Why web writing is different than other forms of writing
All about tagging and why its important
The importance of anchor text in obtaining high search engine rankings
The rules of what should be hyperlinked within your content
Style and format considerations to increase readability
Grow your service or retail business with live weekly webcasts.
No theory or hype here...just "put-to-work now" information from online marketing expert RSS Ray. Each week RSS Ray takes you through an online marketing best practice that will grow revenue, increase profits and lower marketing costs. Ray's direct, blunt style is just the straight advice you need for business growth in the internet era.