It only takes a few minutes to pay Google or Facebook to start showing your ads and begin driving clicks to your website. But a lot more goes into figuring out whether you are getting your moneys worth. And improving outcomes so that you get as much from your ad dollars as you could requires a number of steps that you should be aware of and make the time to apply.
In this presentation you will learn:
* 5 critical tasks that you can do to increase your returns from search
* 5 top changes to search marketing in 2010 that you must know
* Examples of tools (free and commercial) that are available to help you
Dave Kerpen is the CEO of theKbuzz, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing. Dave and his work have been featured on CNBC's "On the Money", ABC World News Tonight, the CBS Early Show, and the New York Times, and countless blogs.
If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. Learn the free techniques for search marketing that everyone with a Web site needs to know. You don't need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Don't allow the investment you've made in your Web site go to waste. With the right moves in search marketing, you'll bring more traffic to your site than ever before, and you won't pay the search engines a dime.
Facebook has significant implications for business and this powerful session gives you the straight scoop on increasing profits using Facebook. In this high impact webinar you’ll understand:
• The most effective business uses of Facebook
• Simple strategies to promote your company
• The essential elements of a strong Facebook profile
• Basics do’s and don’ts of using Facebook
• Simple ways to measure results
The business uses of social media are exploding. Kick the New Year off the right way by learning the basics of marketing on Facebook to create a massive following, build your brand and boost your profits.
You need great ads to bring great results for your Google, Yahoo and Bing Search Campaigns. The challenge, of course, is keeping up as competitors evolve their tactics, search engines add new formats, and the market demands your best creativity!
In this one hour webinar, Matt Van Wagner, President of Find Me Faster will take you through all you need to know to keep your campaigns moving forward in 2010. How to write ads that are much more exciting – and still earn great quality scores. How to develop display ads for content network that grab people’s attention and bring them to your site. This whirlwind tour will cover creative, technical and practical tips you can use right away.
According to a recent study by Heidrick & Struggles, the customer is the number-one focus for C-level executives for 2009. Acquiring new ones, improving retention, and increasing their lifetime value are critical to the success of every organization. Companies with the highest customer loyalty engage in a co-creative process with their customers. They have a formal process for obtaining customer expectations, preferences and perceptions and they use that feedback to help drive strategic initiatives, service enhancements and process improvements. This webinar will discuss several types of customer feedback programs, what is required to make them successful, best practices associated with their design and execution and pitfalls to avoid. It will also cover how they can be leveraged to improve customer loyalty, referrals, retention, share-of-wallet and sales close rates.
Get on the marketing therapy couch for a marketing health “check-up” with Lorrie Thomas, Marketing Therapist at www.WebMarketingTherapy.com. It’s time to get self-help advice from the expert to learn how to put the web to work to serve, support and SELL!
Having a website does not mean that you are engaged in web marketing. Savvy web marketing comes from sound strategy, continual optimization, tracking and creativity. This is an ongoing process, it requires commitment and work, but once you get the hang of it, it pays off!
It’s time to get your marketing healthy, so you can get wealthy!
This power "web marketing check-up" webcast will address:
*The best practices “check-up” list to get your web marketing optimized and healthy
*The secrets to making web sites “web solutions”
*Web marketing “musts” for success
*How to make your marketing multi-task
It’s time for a healthy dose of web marketing therapy – admitting that you need web marketing help is the first step to recovery!
Social media sites like Twitter, Facebook, and others are all the rage now. But what effect do they have on your search engine rankings? During this informative presentation by link building expert Arnie Kuenn, President of Vertical Measures, you'll learn how you can significantly improve your search engine rankings using social media.
Whether you want to acquire new customers, convert existing leads, or upsell past clients, email marketing is an excellent and inexpensive solution. During this exclusive webinar, Brian Offenberger will explain the fundamentals of email marketing and why you can't afford to not get started immediately.
More than 40 percent of all searches on Google, Yahoo! and MSN have local intent. Local search promotion and marketing is similar to, but different than, classic website promotion. Are you getting found when the local search map comes up? Do you know how to influence that algorithm to rank for keywords that count, not just your business name? What are you doing to garner positive local reviews and community feedback?
Did you know you don't even need a website to rank #1 on the Google Local map?
This webinar will show you all the newest and greatest tricks and tips to master the emerging new marketing tool of Local Search.
Learn what really works when generating leads and sales online. We'll cover more than 10 steps that are free or low cost, all that can be done in under a day to help you generate more leads, even in this tough economy.
For the first time in history marketing content needs to be written for people and machines. In this high impact session, learn...
Why web writing is different than other forms of writing
All about tagging and why its important
The importance of anchor text in obtaining high search engine rankings
The rules of what should be hyperlinked within your content
Style and format considerations to increase readability
Grow your service or retail business with live weekly webcasts.
No theory or hype here...just "put-to-work now" information from online marketing expert RSS Ray. Each week RSS Ray takes you through an online marketing best practice that will grow revenue, increase profits and lower marketing costs. Ray's direct, blunt style is just the straight advice you need for business growth in the internet era.
Do you worry about the impact of negative online reviews on your small business? Attend this webinar to stop worrying and start using the power of online reviews to boost your business. You will learn how to track reviews, respond to negative ones and how to encourage positive feedback from happy customers.
Fleet maintenance can be expensive and time-consuming. With more than 30 years of technology experience, fleet management expert Brian Madden will explain how a fleet management product can help you take a more proactive, preventive approach to maintenance and improve your fleet operations. Join Networkfleet’s live webinar, “Top 3 Tactics to Master Fleet Maintenance,” on July 28, 2016.
ESET’s Sr. Security Researcher, Stephen Cobb, will analyze the current cybersecurity threats trending during the first half of 2016. We’re covering everything from ransomware to regulatory risks and mobile malware to IoT vulnerabilities. Learn about what trends are on the horizon and gain practical advice for managing these risks:
•PCI and two-factor authentication
•PUAs and scamware
•Privacy by design
•General Data Protection Regulation (GDPR)
Do you ever wonder:
• What to say that will make leads take action?
• How to structure your content so it converts?
In this webinar, you'll learn:
• Common advertising and marketing myths that small businesses fall for
• 3 ways to innovate your business so you stand out in any crowded marketplace
• A 5-step framwork to attract your ideal customer's around the clock
The results of the 2016 Cyber Resilience Survey confirm much of what we already suspected about the changing nature of the cyber threat and the way that cyber criminals have found new ways past corporate perimeter security. The increased difficulty of breaching perimeter security and the increased human resources available to cyber criminals has combined to produce a new point of attack. This is focused on the weakest link in the corporate security chain, which is now human beings rather than technology. The research shows clearly that phishing and social engineering is now the single top cause of cyber disruption, with over 60% of companies reporting being hit by such an incident over the past 12 months.
In this webinar, we will be looking at some of the findings from the study, and discussing what actions organizations can take to help improve their cyber resilience.
In this 1 hour webinar, Evan Bailyn, best-selling author of Outsmarting Google and SEO Made Easy, will teach you the lesser-known tactics of building a dominant web presence for your business utilizing the power of Google. In his clear, concise style, Bailyn will outline what these new tactics are and how to apply them in a practical and actionable way, using examples from his own clients. The result: a host of clever new ideas that will help you take your marketing to a higher level, resulting in a substantial number of new customers, greater influence in your industry, and even entrance to new markets.
Attendees will walk away with:
-Proprietary strategies developed over 12 years of working with some of the biggest websites online
-A specific explanation of the rules of Google's search algorithm that are most valuable for small businesses
-A list of common misconceptions and ways to avoid being penalized by Google
Would you like to get unstuck and automate your business?
Are you tired of the long hours, hard work, and not reaching the people you want to reach?
In this webinar, Noah St. John wants to show you:
• The secret to tripling sales after people get on your list
• The 5-step formula for an irresistible lead magnet
• The 5-steps to build a 6-figure business machine
How is social advocacy going to change over the coming year? Here we will be joined with Sally-Anne Kaminski, Global social media manager at Zebra Technologies and Andrew Moloney, Managing Director at Artisan Southwest Consulting to discuss how the social landscape currently looks in the IT industry, and the action plan required to keep ahead of the game for the coming year. Tune in to hear the untold secrets we all want to know.