The call to action on a website or other marketing materials is a critical factor in making the sale. In this webcast Laura Lowell will cover the following steps to making your call to action as productive as possible:
1. Asking Permission: getting the customer to give us permission to communicate with them.
2. Addressing Objections: helping the customer overcome their immediate objections to your solution.
3. Building Relationships: supporting the customer's decision making process until the sale is made.