Actions Drive Revenue - How To Create a Call To Action that Drives Action

Laura Lowell
The call to action on a website or other marketing materials is a critical factor in making the sale. In this webcast Laura Lowell will cover the following steps to making your call to action as productive as possible:

1. Asking Permission: getting the customer to give us permission to communicate with them.
2. Addressing Objections: helping the customer overcome their immediate objections to your solution.
3. Building Relationships: supporting the customer's decision making process until the sale is made.
Jan 10 2012
32 mins
Actions Drive Revenue - How To Create a Call To Action that Drives Action
call to action sales selling
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