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Small Business

  • Taming data: How marketers turn data into real ROI
    Taming data: How marketers turn data into real ROI Jeff Sinclair, Product Manager, Engagement Platform, Atlassian Recorded: Oct 18 2017 61 mins
    Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

    In this webinar, you will learn:
    * Key considerations when deciding to build versus buy a customer data platform
    * How companies are taking advantage of CDPs for more relevant communications
    * How data science can improve marketing efficacy
    * The trends and market factors driving the need for customer data platforms

    Speaker Panel:
    * Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
    * David Raab, Analyst and Founder at The Customer Data Platform Institute
    * Jeff Hardison, VP of Marketing at Lytics
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by: Lytics
  • Working a Side Hustle for Better Job Security, Extra Income & Creative Freedom
    Working a Side Hustle for Better Job Security, Extra Income & Creative Freedom Jena Viviano, renowned Career Coach and Side Hustle Strategist Recorded: Oct 11 2017 61 mins
    In the current economic climate, there has never been an easier time to start a side business. In fact, it's almost irresponsible NOT to.

    Whether you have no idea where to start or you're well in the trenches of growing your side hustle, this webinar will give you actionable tips on how to start, build and scale a monetizing side project.

    In this webinar, Jena Viviano, renowned Career Coach and Side Hustle Strategist, will help you launch and build a side hustle that will be a creative outlet outside your 9-to-5, provide financial security for you and your family and alleviate the fear of losing your job.

    You will learn:
    •Why now is the best time to get started in your side hustle
    •How to get over your fear of failure
    •How having a side hustle can help you in your 9-5 and alleviate the fear of losing your job
    •Tips and ideas on how to make extra income on the side

    About the Speaker:
    Jena is a career coach and side hustle strategist who has maneuvered the treacherous waters of multiple career changes—starting out in Investment Banking, she swiftly moved on to the New York Stock Exchange where she met and interviewed C-suite executives as their companies went public. Before leaving NYC, she wrote, evangelized and coached for The Muse, a career platform used by over 50 million candidates looking to advance in their careers. It's there that she launched her side hustle and started encouraging others to do the same. Jena's biggest passion in life is helping others uncover their own purpose and calling.
  • AI facts vs fiction: AI business decisions that really work
    AI facts vs fiction: AI business decisions that really work Avinash Gangadharan, Sr Director of Engineering, Walmart Recorded: Oct 10 2017 61 mins
    Artificial intelligence was Gartner’s top 2017 strategic technology trend, and the year isn’t over yet. But for too many companies, AI myths are persistent, use cases and strategies are still on the “shiny new thing” level, and expectations continue to hover in the spirit of Skynet/HAL, making it hard to determine whether it’s really right for your company.

    As AI technologies multiply, how do you sort fact from fiction? Should you stop daydreaming about replacing your entire staff with chatbots — or can you start augmenting agent abilities? Most importantly, while AI undoubtedly has shown real-live ROI in case study after case study, where is the particular value in chasing the AI buzz for your own company?

    Register now for our our latest VB Live event and find out. We’ll be tackling the AI legends and the AI realities, breaking down the potential AI has for your bottom line, and giving you a glimpse of the future of AI for business.

    In this webinar, you’ll explore:
    * Myths and realities of AI replacing vs. augmenting staff functions
    * How to bake AI into your business strategy
    * On- and offline use cases for AI
    * The future of AI for business

    Speakers:
    * Avinash Gangadharan, Sr Director of Engineering, Walmart
    * Allen Sebrell, Senior Manager E-Commerce Team, Amtrak
    * Deep Varma, VP of Engineering, Trulia
    * Stewart Rogers, Analyst-at-Large, Venturebeat
    * Rachael Brownell, Moderator, VentureBeat
  • Sales Forecasting: How to Leverage Your Data to Drive Sales Success
    Sales Forecasting: How to Leverage Your Data to Drive Sales Success Jason Jordan, best-selling author of Cracking the Sales Management Code Recorded: Oct 4 2017 35 mins
    Data, data, data. Companies collect a lot of it, but not all companies know how to use it to improve sales performance.

    Join Jason Jordan, best-selling author of Cracking the Sales Management Code, as he shares his latest research on the topic of sales forecasting.

    During this interactive discussion, Jason will reveal:

    - Drivers of accurate sales forecasts and the fundamental ways to forecast your sales
    - Critical differences between forecasting and pipeline management
    - Key characteristics of a healthy pipeline
    - This webcast features the simple steps you can take to improve your processes and build superb forecasts and pipelines.
  • Legal Landmines: How Changing Collection Laws Can Affect YOUR Business
    Legal Landmines: How Changing Collection Laws Can Affect YOUR Business Michelle Kreidler Dove, Esq. Recorded: Oct 4 2017 60 mins
    The dynamic nature of collection rules and regulations has many businesses and healthcare facilities unclear as to how far they can go in pursuit of delinquent accounts. This free, on-demand webcast will educate and engage viewers with insightful tips for effectively and safely refining their internal collections practices.
    You’ll learn tips such as:
    How to ensure accurate and effective credit reporting
    Why recent changes in case law should have you rethinking your current processes
    What Important information should be included in your consumer agreement
    How you can work with your collection agency to maximize recoveries.

    Michelle Kreidler Dove, Esq., General Counsel and Chief Compliance Officer at IC System leads this engaging presentation that will answer your most pressing collections-law related questions. You’ll benefit by taking cues and lessons learned from the experts at I.C. System, a family-owned, Seventy-nine year old collection agency.
  • Business Continuity Management in an international travel group
    Business Continuity Management in an international travel group Wolfgang Mahr Recorded: Sep 29 2017 39 mins
    Business Continuity Management in an international travel group: when holiday paradise turns into a disaster site.

    Business Continuity Management (BCM) protects organizations from the impacts of business disruptions. Threats may originate from various origins and may hit an organization without their fault. Effective protection is achieved by following established methodologies such as the BCI Good Practice Guidelines and/or international standards – providing a predetermined level of operation during a crisis.
    Within the tourism industry, much higher requirements prevail: on top of the classic requirement to protect the organization, it has the responsibility to care for the wellbeing of their travelling customers. The focus in on those travelers who already being on their journey. These requirements dictate that two intertwined projects need to be realized, significantly increasing the complexity of the BCM approach.
  • AI: The key to creating a next-gen banking experience
    AI: The key to creating a next-gen banking experience Katy Gibson Vice President of Application Products Envestnet | Yodlee Recorded: Sep 28 2017 61 mins
    AI apps are shaping up to be an essential part of financial institution and fintech offerings. Yet these innovative solutions are only as useful as the data they can access. In our webinar, we’ll show you how to apply predictive analytics and AI to a massive scale of data to derive valuable insights and power more personalized user experiences.

    From financial wellness apps that help your customers save money, to chatbots that assist users with making payments, the better you understand your users, the more relevant your solutions will be. Learn how AI technology and tools can help detect patterns in financial and transactional data, predict future events and even enable you to suggest a course of action for your users, resulting in a deeper and more meaningful connection.

    In this VB Live webinar, you’ll find out how to:

    • Drive customer engagement and loyalty with the next wave of financial wellness solutions
    • Use predictive analytics and AI to deliver more personalized and engaging apps and chatbots
    • Provide users with intelligent financial guidance based on past behavior
    • Extract valuable insight from a wealth of data to measure users’ financial health
    • Partner with vendors to develop the machine-learning based systems that constantly analyze data and derive insights to drive more meaningful conversations with your end users

    SPEAKERS:
    * Katy Gibson, VP of Application Products, Envestnet | Yodlee
    * Dion F. Lisle, VP Head of FinTech, Capgemini America Inc.
    * John Vars, Chief Product Officer, Varo Money
    * Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by Yodlee
  • It’s Not Either Or … It’s Both & More
    It’s Not Either Or … It’s Both & More Martin Fenlon MBCI Recorded: Sep 28 2017 45 mins
    You cannot see in total light or total darkness; there will always be shades of grey. This webinar will explore the relationship between business continuity and organisational resilience by addressing key issues such as:

    -At what level of authority and influence in the organisation (if any) is there oversight of all the resilience activities so that synergies can be exploited, unnecessary redundancies eliminated and duplication avoided?

    -How and how often do the managers of these disciplines talk to each other about the combined contribution of their separate programmes that support organisational resilience?

    -How is the personal resilience of individuals being developed so they will be able to perform their roles and responsibilities in the event of a disruption?

    -What value does the validation phase (exercising and audit) add to resilience programmes?
    This webinar will provide an overview of the business continuity life cycle and suggest the needs to integrate this capability with wider organisation resilience activities. This supports a cyclical and ongoing discipline consistent with our understanding of organisational resilience as an evolution, not a “fix”.
  • Top Three Marketing Tips for Small Business Owners
    Top Three Marketing Tips for Small Business Owners Rieva Lesonsky Recorded: Sep 27 2017 65 mins
    One of the biggest challenges facing small business owners today is attracting and retaining customers and clients. What are the best ways for small business owners to do this? Today's smart business owners are adapting old marketing methods and embracing new ones. In this webinar, we will discuss the best practices, strategies, tips and tactics business owners can use to create loyal customers, including social media best practices, creating killer content and the secrets of email marketing.
  • Harnessing the Power of Social Media
    Harnessing the Power of Social Media Andrea Vahl, social media speaker and consultant Recorded: Sep 27 2017 63 mins
    For any entrepreneur, social media can provide a huge opportunity to help you grow your business, build your relationships, understand your market, promote your content, and influence your target buyers, all without investing thousands of dollars in marketing.

    This highly focused webinar will provide an unmissable guide to social media and how to utilize the different platforms to benefit your business. Learn how to get more leads and more exposure for your business, and how to actually generate sales from your social media efforts.

    Topics covered:
    •Best practices across Facebook, Instagram, Twitter, and LinkedIn
    •Growing your list and attracting people who can’t wait to work with you
    •Building better relationships
    •Positioning yourself as an expert and authority in your industry
    •Getting others to refer potential clients, partners, and high-level decision-makers to you

    About the Speaker

    Andrea Vahl is a social media speaker and consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the community manager for Social Media Examiner for over two years.
    She was named in 50 Favorite Online Influencers of 2014 on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com in 2016, and Top 30 Women in Social Media by Boom Social. She is the co-founder of Social Media Manager School, an online learning program with over 1,400 students. Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting. Learn more about Andrea’s books and resources, and get her Quick Start Guide to Social Media for Business on her website: www.AndreaVahl.com.
    Visit Andrea’s website: https://www.andreavahl.com
  • Is Your Supply Chain About to Be Disrupted Again? Analytics Provides the Answer.
    Is Your Supply Chain About to Be Disrupted Again? Analytics Provides the Answer. Nick Wildgoose, Zurich Insurance, and Jon Ball, Dun & Bradstreet Recorded: Sep 27 2017 42 mins
    Join our webinar led by Nick Wildgoose – Global Supply Chain Product Leader at Zurich Insurance and Jon Ball – Senior Global Director, Analytic Consulting at Dun & Bradstreet, to hear the results of the latest market research. You’ll learn at which tiers in the supply chain disruptions are occurring more frequently and the causes of these disruptions. Nick and Jon will be providing you with a greater understanding of the challenges and opportunities facing companies across North America and Europe to improve supply chain resilience. They will also describe the innovations being brought in terms of supply chain risk assessment, technology, and transfer to help protect financial performance.
  • Q&A with David Thorp - Executive Director of the BCI
    Q&A with David Thorp - Executive Director of the BCI David Thorp Recorded: Sep 27 2017 27 mins
    What does the future hold for the BCI?
    Discover with David Thorp, Executive Director of the BCI, how the leading institute for business continuity and resilience plans to contribute towards shaping the future of the business continuity and resilience industry.
    How will it widen its international network of professionals and organizations, and further develop thought leadership, research, and resources for the benefit of the business continuity and resilience community.
    This webinar will allow you to ask the questions that are most important to you, and have a first look of the BCI’s upcoming changes.
  • Once bitten Twice Shy – (Maybe)!
    Once bitten Twice Shy – (Maybe)! Mark Penberthy FBCI Recorded: Sep 26 2017 31 mins
    One would think that catastrophic incidents of global proportions would cause organizations globally to exercise extra vigilance in ensuring that these events do not recur, particularly in their proverbial back yards!

    Surprisingly, as we continue to analyze events which have caused untold damage and disruption to organizations, we have to ask ourselves; are they becoming less frequent and why do we seem to see history repeating itself?
  • BCI Cyber Resilience Report 2017
    BCI Cyber Resilience Report 2017 Gianluca Riglietti CBCI Recorded: Sep 25 2017 26 mins
    The BCI Cyber Resilience Report is an analysis of cyber security incidents experienced by organizations across the world, and how they respond to them. These types of incidents are not rare occurrences with two-thirds of organizations experiencing at least one disruption during the previous year, while 15% report at least ten. Furthermore, one third of respondents report cumulative losses in excess of €50,000, while 13% put this figure in excess of €250,000.
  • Out with the old, in with the new: changing perceptions of Business Continuity.
    Out with the old, in with the new: changing perceptions of Business Continuity. Chris Rhodes (Senior Consultant, PlanB Consulting) and Gordon Brown (Senior Consultant, PlanB Consulting) Recorded: Sep 22 2017 39 mins
    Chris and Gordon argue that a lasting tendency to focus on outdated or improbable threats, risks alienating millennials and may even de-value the BC profession in the future. Take, for example, loss of staff due to a winning lottery syndicate, or even the ever-prominent focus on loss of premises. Whilst we cannot rule out any eventuality, is this really the kind of subject matter that will excite prospective millennial BC professionals?
    Talking from their own experience and looking at the 2017 BCI Horizon Scan Report, they discuss the current threat landscape, arguing that with growing digitalisation and increased cyber risks, never before has there been such exciting prospects for young people in BC.
  • Hyper-personalization: Marketing to a segment of one
    Hyper-personalization: Marketing to a segment of one Cherie Yu, Head of Local Marketing, Lyft Recorded: Sep 21 2017 61 mins
    Consumers aren’t actually impressed by just a "Hi!" And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.

    In other words, hyper-personalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.

    Learn more about the tech you need, the strategies that win, and how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!

    Don’t miss out!

    You’ll learn:
    * Why broad segmentation is no longer enough
    * How shopping bots, AI + more enable one-to-one marketing
    * How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
    * How engagement, experience and retention improve one-to-one marketing
    * The importance of not being creepy
    * The trends and future of hyper-personalization

    Speakers:
    * Cherie Yu, Head of Local Marketing, Lyft
    * Dr. Martin Prescher, CTO of AutoGravity
    * Stewart Rogers, Direct of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Taking Microsoft Office from Good to Great
    Taking Microsoft Office from Good to Great Ben Sloane, Jared Fox - both Systems Engineers at SAS Recorded: Sep 20 2017 54 mins
    In this webinar, you will learn how to use SAS to enhance the security, reporting and analytical capabilities of Microsoft Office while eliminating any data size restrictions. Regardless of your skill level, you will be able to harness the power of SAS from the Microsoft Office environment and take it from good to great!

    During the webinar attendees will see how they can use Microsoft Office to:

    * Access data from multiple sources.
    * Create historical analysis and use predictive analytics.
    * Disseminate findings to key stakeholders.
  • The “Good” BIA
    The “Good” BIA Kathleen Lucey FBCI Recorded: Sep 20 2017 49 mins
    This webinar will enter the current “BIA Controversy” with a description of what works….and what doesn’t.
    I learned in 1991 what makes a BIA “not work” when my team and I had to deal with a BIA report that had covered all sites of a global firm.. Key characteristics: it took over 2 years to complete and had cost nearly half a million dollars, did not provide a basis for building a plan, and much of the information was out of date. So I made a few common-sense process changes that made all the difference in going forward to complete useful plans in a reasonable time-frame.
  • Third Party Dependencies and semolina
    Third Party Dependencies and semolina Martin Caddick FBCI Recorded: Sep 20 2017 45 mins
    This session is about thinking and planning outside your own organization boundaries as well as inside.
    I will use the ‘Great semolina disaster of Yarmouth’ as a case study, looking at what you might reasonably be expected to foresee, and why sharing plans is a good thing. I will also look at some case studies that changed the focus of regulators, who have become increasingly concerned about interdependencies between organizations.
    I will then look at what needs to be done to make sure you are working in the right way with the right third parties.
  • Fast Track to Career Bliss: How to Dig Deep, Discover Your Right Work & Succeed
    Fast Track to Career Bliss: How to Dig Deep, Discover Your Right Work & Succeed Kathy Caprino, M.A., internationally-recognized women’s career success and work-life expert Recorded: Sep 19 2017 77 mins
    This powerful and transformative webinar is designed with the needs and desires of professional women in mind, to help you:

    •Uncover your amazing gifts, talents, and strengths
    •Gain deeper insight into how to move forward to shine your unique light and make a bigger impact
    •Identify the best direction and action for you now
    •Learn the five key steps to take before you make ANY change
    •Understand your preferred action-orientation style and what that means for your life and career

    About the Speaker
    Kathy Caprino, M.A., is an internationally-recognized women’s career success and work-life expert, leadership consultant, speaker, and trainer dedicated to the advancement of women in business. A featured contributor on women’s careers, business, and leadership for Forbes, Huffington Post, and LinkedIn, she is also the author of Breakdown, Breakthrough: the Professional Woman’s Guide to Claiming a Life of Passion, Power, and Purpose. A champion for working women, Kathy is a former corporate vice president, a trained psychotherapist, a specialized career and executive coach, and a sought-after writer and speaker on women’s issues. She is the founder and president of Ellia Communications, Inc., and the Amazing Career Project, supporting women to build successful, rewarding careers of significance.
    Visit Kathy’s website: http://kathycaprino.com
  • How to Improve BC/DR Programs by Auditing
    How to Improve BC/DR Programs by Auditing Paul Kirvan FBCI Recorded: Sep 19 2017 49 mins
    This webinar discusses how to leverage auditing skills, particularly IT auditing, to improve BC and DR programs. We will discuss how to design BC/DR controls, examine and analyze them in existing BC/DR programs, and prepare work papers that summarize the audit results. One of the key components of the ISO BC and DR standards is reviewing and auditing BC management systems and DR programs to ensure they are compliant with standards and good practice. We will refer to ISO 22301:2012 and ISO 27031:2011, as well as the BCI’s Good Practice Guidelines, in the course of the presentation.
  • Why is cyber-attack not a security issue?
    Why is cyber-attack not a security issue? Saul Midler FBCI Recorded: Sep 19 2017 45 mins
    We live in a world of uncertainty. The BCI Horizon Scan Report 2017 provides clear confirmation that organisations are being disrupted and there are a range of threats that are of great concern.
    Cyber-attack is the top concern and while considerable effort goes into reducing cyber threat, an actual attack is not a security issue.
    This presentation will help you understand the difference between Business Continuity and Information Security and their role before and after an attack.
  • BCI Horizon Scan Report 2017
    BCI Horizon Scan Report 2017 Gianluca Riglietti CBCI Recorded: Sep 18 2017 25 mins
    The BCI Horizon Scan has become a vital resource to those working in the fields of business continuity, risk or resilience, and as such it is getting a greater number of respondents from a wider range of countries and industries. The 2017 Horizon Scan Report showed that once again it was cyber attack that was the number one threat, with data breaches remaining in second place and network outages third. Adverse weather moved up three places to enter the top five along with security incident.
  • Spinning Plates in a Changing Landscape
    Spinning Plates in a Changing Landscape Betty A. Kildow FBCI Recorded: Sep 15 2017 50 mins
    In recent years we have experienced ongoing changes in BCM: increasing demands from customers for a validated BC capability, new and/or increased risks such as cyber threats, the need to fully include supply chain continuity, changes in terminology, scope, technology, and planning procedures, and requirements to earn and maintain certifications for our organizations and ourselves. All this is in addition to day in/day out responsibilities. This conjures up a mental image of the performers who keep plates and bowls spinning on poles without letting any of them fall. For BC professionals this at times may even seem like preventing tumbling crockery while riding a unicycle.

    This webinar will explore current issues including the changing BC landscape, the division of responsibility for some risks such as cyber threats, and discuss the increasing importance of cooperation, collaboration and communication to avoid gaps and overlaps in efforts to develop a resilient organization.
  • 4 Schritte zur Automatisierung des Krisenreaktionsplans  (webinar in German)
    4 Schritte zur Automatisierung des Krisenreaktionsplans (webinar in German) Matthias Rosenberg and Andreas Deliandreadis Recorded: Sep 15 2017 23 mins
    Wenn eine Krise stattfindet, verwenden viele Unternehmen immer noch manuelle Prozesse als Teil ihres Reaktionsplans. Um die damit verbundenen Risiken abzuschwächen, gibt es ein paar einfache Schritte, die Sie ergreifen können um den Prozess wesentlich zu verbessern.
    In diesem Webinar werden folgende Themen behandelt:
    - Rollen und Verantwortlichkeiten
    - Unfallbewertungs-Teams
    - Aktionsplan und Status
    - Wirksame Kommunikation
  • Simplify and Streamline Document Approvals with Digital Signatures
    Simplify and Streamline Document Approvals with Digital Signatures DocuSign & M-Files Oct 19 2017 5:00 pm UTC 60 mins
    Every business has documents that require signatures in order to be executed. For many companies, this remains a manual process that takes place either via email or on paper. But there is a better way.

    Watch this webinar to hear from DocuSign and M-Files on how integrating information management and digital signature technology ensures a faster and more convenient process for signing agreements.

    You will also learn how to:
    - Accelerate the collection of digital signatures, information and data within documents, such as contracts and agreements
    - Automate the document approval process so that anyone can transact anytime, anywhere, on any device
    - Increase security and lower cost by integrating information management with digital signature technology
  • Analytics 101 Part 2: Data Exploration & Predictive Modeling
    Analytics 101 Part 2: Data Exploration & Predictive Modeling Molly Jones, SAS Systems Engineer & Jen Lampert, SAS Solutions Architect Oct 19 2017 6:00 pm UTC 60 mins
    In this webinar, we dive deeper into analytics and talk about the advantages of data exploration and predictive modeling. We’ll also show attendees how to fine-tune the accuracy and precision of those analytic models so you can make critical decisions with confidence.
  • Top Tips on Optimizing your LinkedIn Profile
    Top Tips on Optimizing your LinkedIn Profile Giselle Sevgi, Marketing Account Executive at LinkedIn Oct 25 2017 5:00 pm UTC 45 mins
    LinkedIn, is one of the most established social networks and one the most important and valuable to jobseekers and those looking to build their professional network. Although it is a straightforward social media utility to use, the majority of people don’t optimize it to best serve their intended purposes.

    In this instructional webinar, social media expert Giselle Sevgi will help you to maximize your LinkedIn profile for exposure and engagement

    You will learn;
    •How to have recruiters find you on LinkedIn?
    •How to polish your online profile in world's largest business social media platform?
    •Best practices and tips

    About the speaker
    Giselle Sevgi https://www.linkedin.com/in/gisellesevgi/ is responsible for USA Market LinkedIn accounts and helping hundreds of organizations and marketing executives to maximize their presence in LinkedIn effectively. Her industry experience includes tech, health, education, tourism, alcoholic beverages, country branding, retail, and fashion. Previously, she was an Account Executive in Time Inc.’s targeted media division and earlier was a Marketing and Media Relations Supervisor at a well-known advertising agency Iconisus, Los Angeles. She is certified with Google AdWords and IAB Digital Advertising. Giselle lives in San Francisco and currently teaches "Social Media for Business" classes at Stanford University Continuing Studies.
  • How to Embrace New Workplace Communication Technology
    How to Embrace New Workplace Communication Technology Simon Dudley, Director of Product Strategy, Logitech & Zane Carroll, Product Development Manager, Staples Business Advantage Oct 25 2017 6:00 pm UTC 60 mins
    Gain valuable insight from our expert speakers.
    Webinar topics include:
    Cross Company Platform Adoption
    -How IT Managers can make every department happy
    Change Management
    -How to deal and adapt when everything changes
    Multi- Communication Solutions
    Communication is Key
    -What to consider when looking at a new communication plan

    Presenter Information:
    Simon Dudley, Director of Product Strategy, Logitech

    Simon Dudley is Director of Product Strategy for Logitech’s Video Collaboration business. Dudley joined Logitech in August 2016. Prior to that, he operated Excession Events, where he consulted organizations on optimizing their use of video collaboration. Dudley also spent a number of years working in sales, marketing, and product management at companies like LifeSize and Polycom, which has given him a holistic view of the video conferencing market.

    Dudley is an expert in the design, implementation and use of visual collaboration tools. He is a sought-after speaker in the collaboration industry, a published author, and the recipient of two patents. A native of the United Kingdom, Dudley currently resides in Austin, Texas.

    Zane Carroll, Product Development Manager, Staples Business Advantage

    Zane Carroll leads the Product Development Office at Staples Technology Solutions. He is collegiately trained as an Audio engineer with a passion for all things technology and quality sound. Throughout his time at Staples, he has supported our Computing & Printing hardware, managed services, and supported the launch of many new product categories, including the tablet, mobility, and most recently Device as a Service offerings here at Staples.
  • How to Get the Most Bang for Your Buck with Smarter Email Campaigns
    How to Get the Most Bang for Your Buck with Smarter Email Campaigns Willie Pena Oct 25 2017 6:00 pm UTC 90 mins
    Following up on the highly successful "How to Develop a World-Class Email Advertising Program Without Spending a Fortune" webinar, Willie Pena dives deeper to show you how to super-charge your email marketing efforts while saving time and money. If you want to double or triple your sales leads, this is the webinar to watch!
  • CYBER ATTACKS - Coordinating the preparation, response and recovery.
    CYBER ATTACKS - Coordinating the preparation, response and recovery. Gianluca Riglietti, Michael Sher, George Ressopoulos and Bruce Blythe Oct 30 2017 3:30 pm UTC 60 mins
    CYBER ATTACKS - Coordinating the preparation, response and recovery. Tips, tools, and best practices.

    According to the latest BCI research, cyber threats are the number one concern among business continuity and resilience professionals.

    Please join us for a very special one-hour webinar as we run through a real-time cyber security response tabletop exercise, with the help of Groupdolists. Groupdolists coordinates mobile response teams using simple but powerful task checklists on smartphones and the web. We will highlight the features, benefits, and key value propositions for your organization.

    Additionally, we will provide examples and advice on how public relations mistakes can be avoided and brand reputation preserved under these extremely challenging situations.

    Presenters:

    Michael Sher, CEO & Founder, Groupdolists https://groupdolists.com/
    George Ressopoulos, Executive, Revolutionary Security https://www.rev-sec.com/
    Bruce Blythe, Chairman R3 Continuum - https://r3continuum.com/
  • Why can't my business be seen on Google Maps or Local Results?
    Why can't my business be seen on Google Maps or Local Results? Nick Gomez & James Barber (Co-Head of SEO & Senior Account Manager) Nov 7 2017 11:00 am UTC 60 mins
    Local SEO is more important than ever, with Google increasingly favouring local search results and allocating a significant portion of the search engine results page to the local 3 pack (a Google Map entry featuring 3 local businesses).

    At Go Up we make sure that your business receives the local visibility it deserves, wherever your target market is in the UK.
  • 4 Killer Ways to Give Your Business an Edge in 2018
    4 Killer Ways to Give Your Business an Edge in 2018 Brian Moran Nov 15 2017 7:00 pm UTC 90 mins
    You need to hit the ground running in 2018 so now is the time to take a critical look at your business. Do you have a business goal for 2018? Do you have a plan for how you will achieve that goal? Most business owners don't have either. Whether you are just starting out, or you’ve been running your company for decades, you can recharge your goals to achieve success in 2018. In this webinar Brian Moran helps you define customized strategic goals that work for your business so you can sustain long-term growth, starting in 2018.

    *Learn what type of business owner you are and how to use this to your advantage
    *Decide how to effectively incorporate the social media platforms that are right for you
    *Understand how your competitive landscape impacts your business
    *Know when to phone a friend
  • To follow or nofollow? That is the question.
    To follow or nofollow? That is the question. Nick Gomez & James Barber (Co-Head of SEO & Senior Account Manager) Dec 5 2017 11:00 am UTC 60 mins
    To really understand what is going on with follow vs. no follow links, we need to provide a bit of background about how most links work in the realm of SEO. When a site page gets an inbound link, which is a hyperlink pointing to that page, the page gets a small SEO boost. Think of a link as a point, and the more links you have, the more points.
  • Does Your Business Need to Work Smarter? Tips for Effective Collaboration
    Does Your Business Need to Work Smarter? Tips for Effective Collaboration Laurie McCabe Dec 13 2017 7:00 pm UTC 90 mins
    Effective collaboration has always been essential to business success. But today, the changing mix of demographics, attitudes, requirements and digital technology are leading to new expectations and new ways to communicate and collaborate. Does your business need to rethink how you use communication and collaboration solutions to better engage employees, boost productivity and improve both employee and customer satisfaction? Attend this webinar to learn:
    - Key trends that are redefining workplace communication and collaboration
    - How employee expectations of work and collaboration are changing
    - Tips to start creating a more effective collaboration environment
  • You'll Get Better Results If You Stop Managing Sales and Start Leading People
    You'll Get Better Results If You Stop Managing Sales and Start Leading People eb Calvert, Executive Coach & President of People First Productivity Solutions Dec 14 2017 8:00 pm UTC 45 mins
    Sales Managers manage sales... So who leads salespeople? Sadly, in many sales organizations, the answer is no one. But when a Sales Manager focuses on leading and developing and ennobling sellers, there is a profound impact on employee engagement, retention, sales productivity, customer satisfaction and both top line and bottom line results.
  • Web Design Tips: UX, Design & Conversion Rate Optimisation
    Web Design Tips: UX, Design & Conversion Rate Optimisation Bahador Katouzian - Head Designer Jan 16 2018 11:00 am UTC 60 mins
    We’ve spent years perfecting our web design process to ensure we deliver the perfect product. We think we’re there. By bringing the entire process in-house and ensuring clarity from start to finish, we’ve built up an enviable portfolio across many industries and budgets. We’ve designed websites for some of the world’s most famous brands and International Governments, through to SMEs and small start-ups.
  • When should I be thinking about SEO for my new site?
    When should I be thinking about SEO for my new site? Nick Gomez & James Barber (Co-Head of SEO & Senior Account Manager) Feb 13 2018 11:00 am UTC 60 mins
    Go Up is regarded as being one of the UK’s leading SEO agencies. We are an agency based in Shoreditch, in the beating heart of London’s tech city. We work for businesses big and small: from internationally recognised brands, blue chip companies and international governments to medium-sized and small, local businesses. Our carefully chosen team has vast experience across a wide range of sectors and industries, and our success rates are phenomenal: among the best in the industry.