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Small Business

  • Omnichannel Marketing Excellence: It Starts With Email
    Omnichannel Marketing Excellence: It Starts With Email Andy Culligan, Head of Demand Generation, Emarsys Aug 22 2017 9:00 am UTC 45 mins
    The ultimate goal of marketing is to provide the consumer with a personalized experience across numerous channels and devices, at scale.

    The first step to achieving omnichannel excellence starts with an often-underestimated channel, email. Why start here? The answer is simple; the consumer is constantly changing channels and devices, but not email address. In essence, an email address is the consumers’ digital ID. This is the first part of key data that the marketer needs to start the omnichannel journey.

    In this presentation, we will focus on how to start your journey with the #1 digital channel for ROI, email.
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Aug 22 2017 10:00 am UTC 45 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Is Real-Time Content Creepy?
    Is Real-Time Content Creepy? Antony Humphreys, Adestra & Guy Hanson, Return Path & Jenna Tiffany, Let'sTalk Strategy & Lili Boev, dotmailer Aug 22 2017 2:00 pm UTC 75 mins
    One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar on BrightTALK to hear how to make 'real time' work really well for your brand.

    Join us to find out:
    · Why to use it
    · How to use it effectively
    · Whether it actually makes a difference
    · If it's worth the time, money and effort to set-up for the long-term benefits

    Brands are increasingly investing in 'real time' content. This webinar will feature experts in email and real-time marketing to give you the answers your business needs. Explore what this actually means, and what the implications and rules are for marketers.
  • Poof! You're a Sales Manager..... Now What?
    Poof! You're a Sales Manager..... Now What? Deb Calvert Aug 22 2017 5:00 pm UTC 45 mins
    Congratulations on your new job! But did you have any idea it would be like this? If you're like most Sales Managers, you're left to your own devices to figure it out. No training, no time to learn, and no room for error. Maybe we can help. Join Deb Calvert and find out how you can be successful as a Sales Manager, even beyond making the numbers.
  • How to Handle 7 Types of Problem Employees
    How to Handle 7 Types of Problem Employees Deb Calvert, Executive Coach & President of People First Productivity Solutions Aug 22 2017 8:00 pm UTC 45 mins
    Fascinating finds from observations of and interviews with 7 types of problem employees... You've probably got at least 1 in your organization. This workshop is for managers and business partners who aren't quite sure what to do next with the renegades, chronic complainers, inconsistent performers and others that make your job more challenging. Join me for a different perspective, one that comes directly from these problem employees.
  • Social Power: Using Likes and Tweets To Generate Sales and Grow Your Brand
    Social Power: Using Likes and Tweets To Generate Sales and Grow Your Brand Ramon Ray Aug 23 2017 6:00 pm UTC 90 mins
    Join entrepreneur, best selling author and global speaker, Ramon Ray as he shares how he's used the power of Twitter, Facebook, video and more to generate hundreds of thousands of dollars for his companies and build his personal brand.

    You're in business to make money, not just to share silly cat videos or memes. Ramon will show you how to use social platforms to drive your business forward.
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Aug 24 2017 10:00 am UTC 45 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • Back to Sales School
    Back to Sales School Debbie Mrazek Aug 29 2017 3:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • How to Advance The Sale With 95% Certainty
    How to Advance The Sale With 95% Certainty James Muir Aug 29 2017 8:00 pm UTC 45 mins
    Discover a method to closing that advances the sale with 95% certainty, is zero pressure and involves just two questions. In this session, you will learn the exact technique for advancing the sale while making clients feel more educated, in control, and causes them to see you as a facilitator and consultant.
  • 4 Smart Ways to Find and Win New Clients
    4 Smart Ways to Find and Win New Clients Alen Mayer Aug 30 2017 5:00 pm UTC 45 mins
    Are you frustrated with your sales results, even though you have put a lot of time, money and effort, your heart and soul into growing your revenue? Looking to grow your sales, quickly and effectively, but also prevent buyer’s remorse and keep your clients loyal?

    This webinar will help you identify new ways (that you can start using right away!) to find, engage, win and keep new clients.

    Here's what you will discover:
    1.FIND: How to find new clients who are in the market today
    2.ENGAGE: How to connect with them instantly and engage into a dialogue
    3.WIN: How to remove any resistance and win new clients
    4.KEEP: How to prevent buyer’s remorse and keep your clients loyal
  • Have Your Cake and Eat It Too With R, Python + SAS®
    Have Your Cake and Eat It Too With R, Python + SAS® Wendy McHenry, SAS; Rachel Hawley, SAS; Jesse Luebbert, SAS Aug 30 2017 6:00 pm UTC 60 mins
    R and Python are used by many data scientists, often bringing together teams with varied backgrounds and experiences to solve complex problems in new ways. But R and Python often lack the scalability, governance and support needed for enterprise analytics deployment. In this webinar, you'll see a demo on how SAS integrates with R and Python to increase productivity, value, maturity, and scalability of your data science efforts. Key takeaways:

    • How to use R and Python with SAS while meeting statistical analysis requirements within your organization and with external regulatory agencies.
    • How SAS offers the scalability, governance and support organizations require for production and operational analytics.
    • When and how SAS is used with R and Python.
  • What No One Tells You About SEO
    What No One Tells You About SEO Ed James CEO & Tom Skinner Managing Director Sep 5 2017 10:00 am UTC 60 mins
    Tune in to hear our Founders Ed James and Tom Skinner discuss the challenges facing the UK Digital Marketing Landscape.
  • This Will Change Your Approach to Sales Enablement: Defining Sales Enablement
    This Will Change Your Approach to Sales Enablement: Defining Sales Enablement Elinor Stutz, Mike Kunkle, Nancy Nardin, Moderator: Alice Heiman Sep 5 2017 3:00 pm UTC 45 mins
    Sales enablement is providing the sales organization with what they need to sell more effectively. How is your organization doing that and what do you need to know about the future of sales enablement? Alice Heiman will lead a lively panel discussion on this topic. Please join her, Elinor Stutz, Inspirational Speaker and Educational Trainer at Smooth Sale, Nancy Nardin, Founder of Smart Selling Tools, and Mike Kunkle, VP Sales Transformation Services at Fast Lane as they define sales enablement and discuss its future.
  • Simple Steps to Transform Your Sales Process
    Simple Steps to Transform Your Sales Process Mary Ford, Sales Strategy & Operations, SecureWorks; Kevin Raybon, VP Global Operations, Thomson Reuters Sep 5 2017 5:00 pm UTC 60 mins
    Productive sales forces make sales process improvement a core competency. Most do so without comprehensively reengineering their sales process. Instead, they find incremental improvement opportunities, test new approaches, and frequently assess results. Over time, these changes accrue as substantial benefits, and include:

    Increased selling time
    - Higher quality sales outcomes
    - Faster execution

    In this webinar, we examine a series of these ideas, presented by a practitioner panel. Topics discussed include how to identify improvement opportunities, approaches for testing and evaluating new tools, and other practices focused on improving sales process.
  • Three Keys to Performance Excellence — for teams and individuals
    Three Keys to Performance Excellence — for teams and individuals Tim Hurson Sep 5 2017 5:00 pm UTC 45 mins
    A straightforward, research validated structure to enhance performance at any level. This program presents three easily implementable strategies to: set better goals, leverage the science of performance-based skill development, and monitor and course correct any plan of action to achieve maximum productivity.
    Designed to give leaders, managers and individuals the tools they need to improve performance—in themselves, their colleagues, and their teams.
  • Sales Enablement which Actually Enables Sales
    Sales Enablement which Actually Enables Sales Caryn Kopp, Chief Door Opener Sep 5 2017 6:00 pm UTC 45 mins
    When sales is truly enabled, the right sales team consistently achieves maximum success in every performance moment from opening new relationships to closing sales. The enabled sales team has the right message, has demonstrated proficiency in the process, dependably executes on the right recipe and has the right support at their fingertips, To do this effectively key elements of the enablement process, which are typically overlooked, MUST be right.
    In this webinar you will learn how to:
    Pinpoint prospects more likely to say yes in a shorter time frame to avoid misusing time
    Craft messaging which keeps prospects/clients engaged and sales moving forward at every stage
    Uncover blind spots which can ruin results even if everything else you do is right.


    Tune in to also hear the bonus you get when you get Sales Enablement right. When Business Development is done right, there is no limit to what can be accomplished.
  • Smarter Buyers Require Smarter Sellers: The New World of Sales Enablement
    Smarter Buyers Require Smarter Sellers: The New World of Sales Enablement Craig Nelson, VP, Enablement, Kurt Wimmers, Enablement Manager, CallidusCloud Sep 5 2017 8:00 pm UTC 60 mins
    Today's consumers come to the negotiating table with more information than ever before. They’ve researched your products online; they’ve read the reviews; they’ve scanned the social channels. For your sales channels to effectively work with these educated buyers, they need onboarding and enablement that goes way beyond basic access to marketing and sales assets. Based on more than a decade of experience deploying sales enablement software, we at CallidusCloud know that you need a dynamic solution that delivers training, content, and coaching in a prescriptive way, if you want to generate consistent revenue growth.

    Attend this session to learn how to:

    •Close deals faster and increase deal sizes and win rates, while reducing time-consuming enablement efforts.
    •Establish a repeatable onboarding process that reduces new staff time to productivity.
    •Deliver content in a prescriptive way that advances today's more informed buyers through the sales process.
    •Improve communication with buyers as well as internally across product management, marketing, sales, and service roles.
    •Apply a ready-to-use sales enablement maturity model that we’ll provide as a take-away to attendees.
  • Building a community the FinTech way, from digital banking to blockchain
    Building a community the FinTech way, from digital banking to blockchain Ina Yulo and David Edwards, Senior Content Strategy Managers for FinTech and Financial Services (BrightTALK) Sep 6 2017 2:00 pm UTC 45 mins
    FinTech is one of the biggest buzzwords these days, and unfortunately this means the market can get quite saturated with content.

    How can you grow, nurture and continue to engage a community of professionals who are keen to learn, educate themselves, and stay updated on the latest trends and topics in FinTech and Financial Services?

    David and Ina are Senior Content Strategy Managers for BrightTALK's FinTech and Financial Services communities which have over 400,000 members globally. Together, they organise online and offline events where leading experts debate and discuss topics ranging from innovation in payments, blockchain, mobile banking, and more.

    Join this session where you will learn:
    -What makes good FinTech content?
    -How to keep your followers or subscribers engaged and coming back for more
    -How to manage conversations where speakers might have opposing views
    -How can incumbents create compelling content that helps them better compete with "cooler" challengers?
    -How can speakers best position themselves to become credible thought leaders?
    -What are the top trending keywords in FinTech that will help your marketing campaigns?
    -How can you make the most out of a speaking opportunity?
  • Social Selling & Relationships
    Social Selling & Relationships Maxwell Bogner, Tamara Schenk, Shawn Karol Sandy, Moderator: Viveka Von Rosen Sep 6 2017 3:00 pm UTC 45 mins
    Inbound Marketing, Outbound Selling, Social Selling and Content Marketing: So many options. So little time!
    If you have been struggling to find a balance between staid and traditional outbound selling and time-sucking inbound strategies, do I have the panel for you! I will be interviewing three of the world’s foremost experts in Sales, Social Selling and Inbound Marketing. Shawn Karol Sandy, Tamara Schenk and Maxwell Bogner will share their thoughts and tactics on winning strategies they have used to bridge and balance the gap between Inbound and Outbound.
  • Attract Buyers Like a Magnet with these Sales Strategies
    Attract Buyers Like a Magnet with these Sales Strategies Barbara Giamanco, Sales and Social Selling Advisor Sep 6 2017 5:00 pm UTC 45 mins
    To reach today’s modern buyer, sellers need a mashup of inbound and outbound sales activities. Barb Giamanco will share 7 strategies for using social channels and creative outbound approaches to peak buyer’s interest, attracting them to your salespeople like a magnet. That’s the path to generating more leads and sales conversations!
  • Building Organisational Resilience Regardless of the Size of Your Business
    Building Organisational Resilience Regardless of the Size of Your Business Jerry Marshall FBCI Sep 7 2017 10:00 am UTC 45 mins
    In 2012 RBS suffered a major disruptive IT event impacting customers over a 17 day period. In response to this event RBS reassessed its Resilience Strategy. This session will take you through the banks resilience strategy and how we use it to manage our resilience risk exposure, what we rely upon to support our business and our customers and how we identify and manage the threats we face.
  • Creating Value in Every Sales Call
    Creating Value in Every Sales Call Michael Pici, Brian Burns, Jeffrey Lipsius, Lisa Dennis, Moderator: Deb Calvert Sep 7 2017 3:00 pm UTC 45 mins
    Are you creating value in every sales call? Value that differentiates you and makes you relevant for every prospect? Value creation drives sales, and only salespeople can drive value creation.

    Join this panel discussion to learn specific ways to achieve sales success, crush your quota, and be the sales pro your customers look forward to meeting with. Deb Calvert from People First Productivity Solutions will moderate with guests Lisa Dennis, founder of Knowledgence, Jeffrey Lipsius, author of Selling to the Point, Brian Burns, host of The Brutal Truth about Sales & Selling, and Michael Pici, Director of Sales at HubSpot.

    Join us live to post your questions for the panel discussion and to hear from 4 points of view on everything related to value creation in sales.

    By supplying your contact information, you authorize the panelists and HubSpot to contact you with more content and/or information about each of its services. You further authorize the moderator to pass your information to HubSpot for these purposes.
  • Relationship Intelligence® for Salespeople”
    Relationship Intelligence® for Salespeople” Jim Cathcart, CSP, CPAE Sep 7 2017 9:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Mindful Selling
    Mindful Selling Jeffrey Lipsius Sep 11 2017 5:00 pm UTC 45 mins
    Mindfulness is the latest buzzword for improving workplace productivity. But it is rarely taught to the sales department. Can mindfulness be applied for improving salesperson performance? Sales trainer and author Jeffrey Lipsius discovered a way that it can. Join him for a webinar introducing his method for applying mindfulness for selling success.
  • A New Approach to Managing Work-Life Balance
    A New Approach to Managing Work-Life Balance Suzanne Brown, the founder of “Mompowerment Sep 13 2017 5:00 pm UTC 60 mins
    For many women, the challenge of managing a family along with building a career or business is a daily struggle.

    In this webinar, Suzanne Brown, the founder of “Mompowerment”, will provide fascinating insights into how this can be achieved.

    Suzanne’s focus has long been on providing a path for women of all backgrounds/sectors to balance part-time work and motherhood. Through her research for her forthcoming book, Suzanne interviewed 110+ women who have successfully made that change.

    During this webinar you will learn;
    --What are the best ways to create more work-life balance
    --How to become more productive
    --How changes in population are starting to impact the workforce and what this means to you
    --Tips to get the most out of playdates
    --Ways to integrate self care into your daily routine

    About the Speaker
    Suzanne Brown is a strategic marketing and business consultant, TEDx speaker, an expert on and advocate for professional part-time working moms and author of a forthcoming book, out in mid-September. Mompowerment: Insights from Successful Professional Part-time Working Moms Who Balance Career and Family empowers moms to think differently about their career approach and work-life balance. Suzanne blogs weekly at www.mompowerment.com on topics related to helping working moms continue to achieve their career goals and be the moms they want to be.

    Visit Suzanne's website - https://mompowerment.com