In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
Krista Neher, Boot Camp DigitalRecorded: Dec 12 201890 mins
Most businesses use social media, but it can be overwhelming if you’re running a small business. Social media can become a huge time-suck yet still not give you the results that you want. In this session you’ll learn how to be smart about social media so you can maximize the results while minimizing your efforts. Learn the best ways to automate social media and smart ways to use tools available to get the best results for your time investment. Krista will teach participants how to:
Avoid the social media time-suck
Prioritize your efforts
Create a strategy for how to spend your time to maximize results
Use automation to drive your social media
Build a workflow to manage social media effectively
Identify top tools to use to get more out of social media
Optimize visuals to create an impact
Many women are reluctant to actively promote their value because it feels self-serving or inauthentic. Rather than promote themselves, they prefer to believe that their work will speak for itself. Unfortunately, without the confidence and commitment to share your value with others, you may lose out on important opportunities to raise your visibility, make a bigger impact and advance within your organization.
In this webinar, you’ll learn:
-What it means (and does not mean) to engage in strategic self-promotion
-Why self-promotion is challenging for so many women
-Key benefits to yourself and others when you actively promote your value
-Practical, actionable strategies to help you authentically promote your value across your organization.
Steve O'Brian, VP of MarketingRecorded: Dec 11 201849 mins
Learn how a better scheduling framework creates a better workflow and leads to better outcomes. Scheduling is a critical activity in modern shift-based workplaces – with impacts on labor cost, productivity, and even legal compliance. A chaotic scheduling process impacts worker satisfaction, absenteeism, and turnover. It also increases the likelihood for human error and makes last minute changes very disruptive.
-How to think about a scheduling framework
-Key ingredients to a staff scheduling workflow
-7 steps to a better workflow for staff scheduling
Our presenter, Steve O’Brian is the Vice President of Marketing at Shiftboard and has over a decade of experience in human resources business process optimization
Jacqueline Touma, Sandy Mathis, Amy Protexter, Razia RichterRecorded: Dec 4 201860 mins
The customer expects fast, personal and engaging experiences, integrated and aligned across touch points in real time.
The Cloud brings along a paradigm shift in the way customers interact with the businesses and what businesses must be prepared for. Understand what the Modern Customer Experience is and how content and customer analytics are keys to success.
Organizations need to have the right tools to capture feedback and provide needed content at each point in the life cycle.
Learn more from our Panel of experts as they share their experiences, best practices, and lessons from leading Companies.
Mollie Lombardi, CEO and Co-founder - Aptitude Research PartnersRecorded: Dec 4 201862 mins
The schedule is at the center of life for many organizations. Who needs to be where and when is the foundational construct of running a business. And particularly in organizations with large amounts of hourly staff, or multiple shifts, making sure people show up as needed can be the difference between productivity and standstill.
In today’s world, simply executing an accurate and effective schedule is not enough. Scheduling has become a strategic element of the employer employee relationship, and a key translation point between business strategy and execution. By using tools to make the scheduling process more manageable for administrators, more interactive for employees, and more informative for the business, organizations can leverage the time and investment it takes to create schedules to deliver value far beyond the tactical.
Join Mollie Lombardi, Co-founder of Aptitude Research Partners, she explores the impact of automation integration mobile tools in the consumerization of technology are impacting not only how organizations create schedules in all environments from simple to highly complex and regulated, but the user experience for both employees and executives.
Peter Fitzsimmons from Contexture & Jess Gulick from KatzcyRecorded: Dec 4 201862 mins
Learn what we mean by “Natural Language Processing (NLP)
and Machine Learning” and how can these be deployed to
automatically process, interpret, and organize the growing
volumes of digital documents and other information critical to
your business processes.
In this webinar, we will explain the capabilities and benefits of
NLP and machine learning and present practical applications in
several content-intensive areas including policy and compliance,
media, information services and publishing, legal services, cybersecurity and beyond.
Learn how to empower yourself with a self-empowering mindset and heart-set.
You know you need a success mindset to be successful. But what exactly is a success mindset? Maybe you are all about mindset, repeating daily affirmations, reading self-help books, watching inspiring YouTube videos, taking loads of action, and yet… not getting what you want in your business or career? Not the job you want? Not enough clients, not the right clients? Not the money you want to make? Or maybe you’re at a certain level, and you want to move to your next level but you just can’t seem to break through that inner glass ceiling?
In this session, led by Regina Huber, we will explore ways to step into a self-empowering mindset and heart-set so you can not only reach for the stars but hold them in your hands, too.
Neurodiversity is oft associated with autism spectrum but can include an array of conditions affecting mind and brain. 70-90% of these individuals are unemployed/underemployed, yet they can bring a lot of value to an org with skill sets in high demand.
A neurodiversity program is dedicated to embracing diversity of thought process & background as a way to lead to a more successful and innovative company. Companies SAP, Google, Salesforce, HP, Ford, JP Morgan & Microsoft have already reformed their HR processes in order to recruit neurodiverse talent. Would your org benefit from becoming more welcoming of neurodiversity? What do initiatives look like?
This episode is for anyone who works with or could hire nuerodivergent individuals & who wants to find ways to hire, onboard & support those with cognitive differences. This episode comes after many questions about this topic during our most popular episode on diversity and pay gaps, & fits in with recurring themes like designing the career you love, mentoring, & flexible work.
Tia Shafee [they/them] is a UK civil servant working in disability inclusion, founder and chair of Public Sector Neurodiversity Network, which connects neurodivergent individuals across the UK public sector & gives them a platform to share their experiences.
Samantha Pierce, owner of NeuroDiversity Consulting & founder of the charitable organization Sanchia A Callender, is a training & dev specialist dedicated to creating a thriving empowered community that includes everyone. She enjoys life with her husband & 5 children, two of whom are autistic.
Amy Root, associate director of global solutions with UnitedHealth Group, is an experienced healthcare professional with special expertise in design & innovation, medical tech & business ops. As an autistic adult who is raising a child on the spectrum, Amy is passionate about orgs understanding importance of workplace neurodiversity initiatives & thoughtfully creating neurodiverse teams.
Megan Brandt, National Account Manager, and Brian Ballenger, Director Strategic National AccountsRecorded: Nov 28 201844 mins
According to a recent study by global consulting group Korn Ferry, roughly 23 percent of retailers were unable to hire the number of temporary workers they needed for the 2017 holiday season. It’s crucial to be able to adapt when demand increases. This can be especially difficult around the holidays when the entire industry is looking for extra help, making it even harder to find the right workers, right away.
During this webinar, PeopleReady’s Megan Brandt, National Account Manager, and Brian Ballenger, Director Strategic National Accounts, will:
-Share insights on common challenges retail and supporting industries struggle with during the Holiday season
-Provide tips to effectively manage those challenges
-Discuss ways companies can get more out of their staffing partnership
-Highlight how JobStack can help with easy ordering during the holidays
Even if you can’t outspend your biggest competitors in 2019, you can certainly outsmart them. Digital marketing expert Willie Pena will show you how to trounce your competitors and he will provide other powerful tactics to supercharge your business growth. You don’t need a huge budget, just the willingness to scrutinize your marketing habits and try out new approaches. Key takeaways include:
* How to leverage your biggest competitors to find new customers of your own
* An email tactic to increase your open rate by five- to tenfold
* A simple homepage design element to boost credibility and prestige
* How to get free publicity and brand yourself as a trusted expert
* Tips to make your marketing more viral and rise to the top of Google search results
* Social media influencer tricks for increased engagement and sales
Louise Thorpe, Chief Privacy Officer, American ExpressRecorded: Nov 13 201862 mins
Forrester found that only 11 percent of companies are able to deliver a customer experience (CX) that sets them apart from their competition. Without a CX that elevates the brand, companies are at risk of being left behind while customers choose to spend their purchase dollars or business investments elsewhere.
There are four key ways to ensure that your CX is flawless and your market share keeps growing. It starts from the inside out, with a unified vision of CX; a strategy to solve problems fast while offering self-help; continuous, ongoing iteration and improvement of best practices, and a consistent, personalized experience in every way.
To learn more about why CX has to be the core of your company and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!
Register here for free.
Webinar attendees will learn:
* How to build trust with increasingly savvy consumers
* Why brand reputation is your most important calling card -- and how to protect it
* The key qualities customers look for in a trusted brand
* The secrets of the modern customer-focused organization
* Louise Thorpe, Chief Privacy Officer, American Express
* Andrew Leede, Product Owner, Blinker
* Ting Ting Luo, Senior Product Marketing Manager, Docusign
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Kathy Ennis, Founder, LittlePiggy Associates LtdRecorded: Nov 12 201860 mins
LinkedIn is often overlooked as a business-building social media tool because many business owners see it as an online CV or recruitment platform. But, how can you use LinkedIn to build your personal brand and grow your business? How do you maximise the impact of your LinkedIn profile?
In this session, you will:
•Discover how to make the most of your presence on this highly effective business networking tool.
•How to create a really powerful LinkedIn profile
•How to grow your LinkedIn connections
•How to increase your visibility on LinkedIn
•Understand endorsements and recommendations
•Create a business page on LinkedIn
Newtek Business ServicesRecorded: Nov 8 201850 mins
One of the most important parts of owning a business is payroll. If not done correctly, payroll can be very costly for you! In 2013 alone, the IRS issued $4.5 billion in penalties to businesses who incorrectly calculated their payroll tax. When you take into consideration the varying salaries, shift differentials, and benefit contributions, payroll can become a burden on the business owner. Even for the smallest of companies, payroll processing can be an overwhelming task.
During this webinar, we will address the following:
Mitigate risk in your payroll processing;
Streamline cashflow to ensure payroll need can be met;
Manage, retract, and retain good employees; and
Time management for business owners.
We will have a rousing discussion of the future of fintech from women already driving that future. We will discuss hot topics (of course over tea) such as the payments industry, cryptocurrency, fintech jobs and more!
We'll be tackling such questions as:
- What are the lessons learned as we enter the next age of Fintech?
- Do you need to ‘get’ tech to work in technology?
- What are some of the mistakes to avoid?
- What commercial models make sense?
- What challenges are the payments industry currently seeing?
- How do marketplace payments differ from standard e-commerce payments?
- Can payments do more than is currently possible?
- What's new in fintech marketing?
...and of course YOUR live audience questions first and foremost!
Maya Middlemiss, the managing director of BlockSparks OÜ, and specializes in effective marketing communications for the blockchain and fintech space. Effective storytelling has never been more critical, in this complex and fragmented world, and helping brands and consumers connect and understand each other is her passion.
Anna Tsyupko, one of Wired's Power Payments 10 and CEO and co-founder of Paybase. She has a passion for payments and the opportunities that eMoney infrastructure can offer businesses that require more than a simple payment gateway. Her goal is to ensure all businesses have the freedom to build what they want to build by offering a truly flexible payment solution.
Susie West, founder & CEO of sharedserviceslink, a community for shared services leaders, offering thought leadership for those driving the future of the financial market. She lives in New York and London, and works with her team to cover their global market.
Sarah Sommers, Co-Founder and Marketing Director at iFundWomen and Olivia Owens, Marketing Manager at iFundWomenRecorded: Oct 31 201853 mins
Join the iFundWomen Coaching Staff for this crowdfunding deep-dive, where you will learn:
1. What exactly rewards-based crowdfunding is
2. If you, and your product or service are right for crowdfunding
3. How to plan a successful campaign
A successful crowdfunding campaign not only gives you the cash to move your business forward, it also gives you the confidence to get to the next level in your funding journey.
Joel Harrison, Adam Leslie, Andy Grant and David KershawRecorded: Oct 31 201862 mins
We're entering the third age of B2B data.
Customers are more cynical than ever about giving out their data and GDPR legislation can lead to huge fines for companies that break or bend the rules.
Many B2B brands have seen their email databases decimated by the compliance process, and their access to market severely compromised as a consequence.
At the same time, the rise of Account Based Marketing (ABM) demands a complete rethink of the information required for an effective B2B database (both in terms of breadth and depth), whilst the re-emergence of direct mail as a means of engaging hard-to-reach executives demands the recreation of lost skillsets.
In this webinar, we’ll examine the impact that these diverse factors (and others) are having on your B2B marketing data, and more importantly provide practical tips for to ensure you are ready and effective for both today and tomorrow.
Topics for discussion include:
• How GDPR and PECR legislation are changing the nature of the internal marketing database.
• How to make your database ABM-ready and compliant.
• The impacts and implications on data of a world orientated towards inbound marketing.
• How to use external data sources and resources to make your marketing fit-for-purpose.
• Why data quality is now more important than ever, and how to achieve the gold standard.
Joel Harrison, Editor-in-Chief, B2B Marketing
Adam Leslie, European Sales & Marketing Solutions Leader, Dun & Bradstreet
Andy Grant, Managing Director, Bowan Arrow
David Kershaw, Head of Data & Analytics, The Marketing Practice
Sean Crowley - Leader, Integrated Marketing of D&B and Cinny Little - Senior Business Insights Analyst at ForresterRecorded: Oct 31 201856 mins
The increased use of data and analytics to guide business decisions has become a critical priority for B2B sales and marketing executives. Unfortunately, the silos of data across technologies, and the lack of a consistent data structure to link systems, make it difficult for teams to activate campaigns in a scalable way and achieve the performance they desire.
Join Forrester’s Cinny Little and Dun & Bradstreet’s Sean Crowley to learn how to overcome the obstacles of data activation and drive stronger sales & marketing results.
They will share findings from Forrester’s Data Activation Survey of over 500 B2B data strategy and management decision makers, along with real-world case studies on B2B organizations that have driven higher performing go-to-market strategies through strategic use of data.
Attendees will learn about:
- 5 tactics for data activation that high performing firms do best
- The key gaps where lagging organizations need to improve
- How advanced analytics can help you meet rising customer expectations
- Real-world examples of how data activation drove improved business performance
Jessica Gulick, CEO of Katzcy & Gail Ball, Managing Partner of Chestnut Street VenturesRecorded: Oct 18 201830 mins
As a woman entrepreneur, you know firsthand how challenging it can be to get venture funding. Finding the right investors and other sources of capital to get your idea off the ground can be difficult. There are ways to get the funding you need to get your business moving! Please join Jessica Gulick, Owner of Katzcy Consulting, and Gail Ball, Managing Partner of Chestnut Street Ventures, as they share how to navigate the funding challenge and match investors to the needs of your growing technology firm. This 30-minute webinar gives you keen insight and tactics to gain capital, increase funding success and launch your business.
Jacqueline Touma & Chaitra VedullapalliRecorded: Oct 18 201853 mins
Cloud Transformation has gained greater traction in the recent years. However, to propel your business to achieve the cloud profitability that you deserve, there are three core concepts that need to be understood.
Opportunity, Knowledge, and Actions
It works like this:
1. Your business realizes that there’s an opportunity to solve a problem or add value to the lives of many customers and make a recurring revenue from it.
2. You and your team acquire the knowledge that you need to take advantage of the cloud opportunity.
3. You and your team will execute actions based on the knowledge obtained, and your profit will be directly proportionate to how many customers you empower with Cloud technologies.
In this webinar, we will share the secret formula for you to lead the transformation:
1. Establishing cloud transformation principles
2. How to develop a strategic business case & roadmap
3. Get access to best practices & Case Studies
4. Learn about our special offer to get you started at (no cost)
5. Learn how to assess Cloud Hyperscalers such as Microsoft, AWS, Google in the market
Join us in making you and your business cloud ready company. We look forward to collaborating with you.
Why work for low-paying clients when, for the same amount of work, you can have high-paying clients? Benefits include working less for more money, better branding, and the ability to charge more. In this lively and informative webinar, USA TODAY’s small business columnist Steve Strauss will show you half a dozen ways to find bigger, better and higher-paying clients and customers. Additionally, you will learn how to:
- Pitch to these high-paying clients
- Convince them to say yes
- Leverage them into even more high-paying clients
Tara Bradford, Social Scientist and Expert in Personal Change ManagementRecorded: Oct 17 201846 mins
In this workshop you will learn:
The 4 key components of a meaningful life
The most common fears that hold us back from feeling fulfilled
How to get out of your own way
How to set goals that help you move forward towards the life you desire
Tara Rae Bradford is a Personal Change Management Expert, Social Scientist, Success Coach and Keynote Speaker. Tara’s International Coaching Practice focuses on helping individuals feel more understood in their personal and professional relationships. She is also the Creator of Imposter to Influencer, a program that helps small business owners become their own publicists by learning how to build meaningful relationships with the media. She incorporates her background in cognitive neuroscience, biochemistry, positive psychology principles, neurolinguistics, hypnotherapy, and emotional intelligence into her work. She has been featured in Forbes, HuffPost, Thrive Global, Bustle and more! For more information please visit: www.tararaebradford.com
The Webinar is designed for women considering completing their college degree or seeking an advanced degree. The pay gap is real and is increasing between college-educated workers and workers without degrees. Women out pace men when it comes to degree completion. Workers could be losing a million dollars over their lifetime without a degree.
Adult students have very different needs than recent high school graduates and this webinar will address these concerns. Operation Graduate is a pathway for students considering returning to school but are reluctant. Operation Graduate helps student turn their prior college course, professional learning, and on-the-job experience into academic credit.
Following this webinar, you will receive additional information from Operation Graduate about how to reduce the barrier's to graduation for you and your family.
Jay Simpson, Senior Associate, ISS-ethixRecorded: Oct 9 201855 mins
In an effort to address some of the key concerns for investors surrounding cannabis we will:
· Examine recent legislative developments in a number of countries, most importantly Canada and the United States and the subsequent growth in demand.
· Define key terms and important distinctions between medical and recreational cannabis.
· Focus on the legalization of medical cannabis in a growing number of jurisdictions which has led pharmaceutical companies to invest in cannabis-based medicines, as well as alternatives based on synthetically produced cannabinoids.
· Chart the growth of business opportunities across the full spectrum of the cannabis industry – both medical and recreational – including the tentative entry of big players into the market.
Enhanced investor due diligence is required to address the legal, operational, financial and reputational risks the industry is facing – largely as a result of regulatory uncertainties and inconsistencies. We will examine some of the pitfalls of an industry in its infancy.
Amy Hayenhjelm and Neil IsherwoodRecorded: Oct 8 201852 mins
Managing a compliance program can be extremely disruptive to an organisation. Firms must not only run checks on potential customers, but also ensure that third-party risk is a key part of their comprehensive compliance program, to avoid exposure to bribery and corruption and the associated reputational ramifications.
Dun & Bradstreet’s Amy Hayenhjelm and Neil Isherwood discuss “How to make third-party risk management less painful”, in this latest webinar, as part of the International Compliance Assocation's (ICA) #BigCompConvo webinar series. Watch this video to hear practical recommendations for faster & efficient onboarding and the successful management of third party compliance.
David Bairstow, SVP Product Management, SkyhookRecorded: Oct 3 201860 mins
Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.
From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!
Register for free now!
During this webinar you’ll learn how to:
* Boost engagement with location-based consumer insights and competitive intelligence
* Gain insight into the behavioral patterns of customers and prospects
* Apply the best use of location data for your business
* David Bairstow, SVP Product Management, Skyhook
* Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
* Stewart Rogers, Analyst at Large, VentureBeat (Moderator)
Scott Scheferman, Cylance Director of Global Services; Masataka Hashiguchi, Interfocus Sales EngineerDec 13 20186:00 pmUTC60 mins
Join Interfocus and Cylance for this webinar outlining the workplace productivity gains that your business can realize through an integrated and unified platform delivering both IT asset management and endpoint security. Most IT teams today suffer from "alert fatigue" from the growing number of devices on their network, and spend on average 5-13 hours a week cleaning up compromised endpoints. Scott Scheferman from Cylance and Masataka Hashiguchi from Interfocus will demonstrate how automation and prevention is worth a pound of cure on your endpoints.
Steve O’Brian, VP of Marketing, Matthew Oostman, Product Management at ShiftboardDec 18 20186:00 pmUTC52 mins
Discover how your organization can avoid costly overtime by leveraging historical data to ensure you are better prepared for changes in labor demand.
During the webinar we will cover the following:
-How to use a demand forecasting framework to help you identify your key labor demand drivers
-How to leverage the framework to create optimized workforce schedules.
-Industry examples to give you actionable insights aligned to your particular business.
Rosezena J. Pierce, EsqDec 18 20186:00 pmUTC60 mins
Don’t just be a brand builder, be a brand protector too! Learn about intellectual property and the differences between a copyright, patent, trade secret, and trademark. Learn how to utilize these legal vehicles to protect your brand and your business; and why they should be important to you and your legacy.
Dorothy Pults, Director of Product Marketing at ShiftboardDec 27 20186:00 pmUTC52 mins
Organizations that manage a shift-based (and hourly) workforce must contend with complex scheduling rules including labor laws and labor agreements. With more states and even cities supplementing US Labor laws, it can be difficult to keep up with all the changes. Many of these laws impact overtime pay, required break periods, and employee rights around a more predictable schedule–which can significantly increase your labor costs. By understanding labor laws, you can create better employee schedules, reduce overtime, and ensure compliance.
In this webinar, you will learn:
• What is driving changes to labor laws in states and cities across the US
• What are the key labor laws that affect employee scheduling
• How technology can help you automate and create better schedules
We will also provide some practical examples to help you understand the complexity of California, Washington, Seattle, and San Francisco labor laws. These same examples are often found in collective bargaining agreements (CBAs).
About the presenter:
Dorothy Pults recently completed a significant research project on US and International Labor Laws and GDPR compliance implications for scheduling shift-based (hourly) workforce. Dorothy has held leadership roles in engineering, product management and product marketing at fast growing companies including EMC, Limelight Networks and F5 Networks drive record customer growth and is recognized for her work aligning products to meet the unique needs of customers.
Paul Holland, Chief Operating Officer at AllstarJan 16 201910:00 amUTC45 mins
The 1st in our series of webinars on issues facing fleet management and the fuels market in the UK today.
Allstar has worked with many thousands of customers -and suppliers- over the past 30 years, developing our products to provide innovative payment solutions for fuel. This focus has given us an unparalleled knowledge of the fuel landscape: knowledge you could be using in your own business.
Our Chief Operating Officer, Paul Holland, wants to share the insight gained from working with businesses such as yours. This series of webinars aims to do just that. Paul is the ideal presenter as his 25 years of experience has covered many periods of uncertainty and change in both fleet management and fuel pricing.
Join him on our webinar and find out our thoughts about the year ahead, including:
1. The facts on oil-pricing, external influencing factors and future price predictions.
2. How changing landscapes, such as Brexit, could impact fuel, whether in terms of supply or cost especially with exchange rates uncertainty.
3. The potential future challenges facing fleet and fuel that we’ve identified – and the solutions.
As your business looks to compete in a world of Tweets, likes, bytes and bits, it gets tougher to make true human connections. In this webinar, Ramon Ray will show you how to leverage the power of digital communications while making vital connections with customers and employees. You'll learn specific tips on how to showcase your business as a human-connected brand. Ramon is a leading expert in building and maximizing personal relationships in a digital world.
Deb Calvert, Coach and Trainer for Sales ManagersJan 29 20194:00 pmUTC60 mins
The most effective Sales Managers understand that managing sales is only part of the job. To succeed long term and build the business, you can't ignore the other part of your job -- leading people. Join me to learn how you can out-perform your peers, delight your customers, and support your team members in ways that really matter.
Deb Calvert, Executive Coach on Interpersonal Skills & Employee EngagementJan 29 20199:00 pmUTC60 mins
It's up to you.
As a manager, supervisor, or HR business partner, delivering the message isn't good enough. If you want to be effective and get things done through other people, you've got to make sure your messages are being received. AND that they're being understood as you intended them.
That's a lot of responsibility! But it's what will make your job much easier. It's what will make you more effective, more credible, and more capable of reaching your business goals.
Join me to learn the secrets of making sure your messages are coming through loud & clear.
Our most popular webinar topic of 2018 returns, with even more ideas for marketing your small business on a shoestring budget!
Marketing is essential for keeping your prospect pipeline full.
Unfortunately a lack of time, money or skill often forces small business owners to put marketing on the back burner. In this webinar Barry will do a deep dive into developing and executing a shrewd marketing strategy on a limited budget, and getting the results you want.
You will learn how to:
•Create a brand promise prospects will always remember
•Systematically market your business in ways that attract your specific prospects
•Decide which content marketing works
•Choose the best social media platform to reach your customers
•Test online marketing to attract audiences instead of just buying keywords
•Understand Google analytics and other tools to know your marketing results
•Get free PR every month for your business (or yourself)