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Small Business

  • Cybersecurity for Independent Healthcare Providers
    Cybersecurity for Independent Healthcare Providers Emory Simmons, President of CMIT Solutions of South Charlotte Recorded: Apr 27 2017 49 mins
    The American Medical Association recently reported that 4 out of 5 healthcare providers and payer executives say their health IT systems have been compromised by cyberattacks.

    On April 27, CMIT Solutions is hosting a free webinar to educate healthcare providers on how to manage cybersecurity risk. The webinar is hosted by CMIT Solutions of South Charlotte President Emory Simmons, who has over 30 years of risk management experience.

    Join us on April 27 as we cover the following topics:

    · The current cyber threats facing medical practices
    · Case study of a recent cyber attack
    · The framework your practice can follow to manage cybersecurity risk
    · Actionable steps you can start taking immediately to protect your practice
  • The 5 Planks of Door Opening Success
    The 5 Planks of Door Opening Success Caryn Kopp, Chief Door Opener Recorded: Apr 27 2017 38 mins
    The first step in closing a sale is the initial meeting. Do you want more of those? Learn:

    -What motivates the right decision makers
    -How to find the ideal prospects
    -The secret to creating compelling messaging
    -Objection responses which work
    -Secrets to hiring the right hunter
    -Techniques for creating urgency
  • Influencers to Brand Advocates
    Influencers to Brand Advocates Guy Kawasaki, Alltop; Don Bulmer, SAP; Michael Fauscette, IDC and moderated by Barbara French Recorded: Apr 26 2017 60 mins
    Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage them to become advocates for your brand. Hear from these influencers themselves as they present live from the BrightTALK San Francisco office sharing what attracts them and learn how you can influence the influencer to become a brand advocate.
  • What Makes a Kick Ass Sales Strategy?
    What Makes a Kick Ass Sales Strategy? Liz Heiman Recorded: Apr 26 2017 34 mins
    What is a Kick-Ass Sales Strategy?
    Help your Sales team Build a Kick-Ass Sales Strategy that will help them hit their revenue goals.

    10-Key elements of an effective Sales Strategy
    Using Strategy to support your sales team
    Using positioning statements and value prop to strengthen your strategy
  • 3 Ways to Retool Your Business with Technology in 2017
    3 Ways to Retool Your Business with Technology in 2017 Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software; Jeinnfer Royer, Direct Product Marketing, DocuSign Recorded: Apr 25 2017 58 mins
    Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.

    View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.

    Topics covered include:

    - Streamlining clinical research, sales and HR processes with digital tools
    - Elevating the digital agenda at your organization
    - Scaling technologies globally
    - Applying nimble design models for life science operations
    - Implementing top life sciences trends in 2017
  • How to Add Value On Every Sales Call
    How to Add Value On Every Sales Call James Muir Recorded: Apr 25 2017 47 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • 10 Reasons Employees Under-Perform & How to Turn Them Around
    10 Reasons Employees Under-Perform & How to Turn Them Around Deb Calvert, Executive Coach & President of People First Productivity Solutions Recorded: Apr 20 2017 44 mins
    Don't exacerbate turnover issues or risk losing skilled talent by giving up too soon on under-performers. Instead, take a look at these root causes for a lackluster performance and turn this situation around.Your colleagues and business partners will become more engaged and elevate their performance when you take this approach.
  • Right on the Money
    Right on the Money Colleen Francis Recorded: Apr 20 2017 46 mins
    Accelerating revenue by changing and exploiting the new transition from buyer to customer
  • Grow & drchrono: D.R.E.A.M. - Data Rules Everything Around Me
    Grow & drchrono: D.R.E.A.M. - Data Rules Everything Around Me Joe Durfey, Head of Strategic Partnerships at Grow Recorded: Apr 19 2017 24 mins
    By now, organizations understand that using data effectively is a key ingredient to winning. But why is it so hard for so many organizations to really use their data to gain a competitive advantage? Find out how drchrono and grow are joining forces to solve this problem.
  • Sales Strategy Doesn't Start in Sales
    Sales Strategy Doesn't Start in Sales Liz Heiman Recorded: Apr 19 2017 39 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • VR meets marketing: Get ready for this new reality
    VR meets marketing: Get ready for this new reality Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 19 2017 62 mins
    Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

    Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

    VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

    In this webinar you'll:

    · Discover why VR marketing will be important in 2017

    · Find out what will work in VR marketing, and what won't

    · Understand the VR marketing landscape

    · Learn how to get started, and how you can leverage the opportunity

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Dean Johnson, Head of Innovation; Brandwidth
    * Cathy Hackl, Chief Communications Officer, Future Lighthouse
    * Wendy Schuchart, Moderator, VentureBeat
  • Sales Leadership Practices That Do More Harm Than Good
    Sales Leadership Practices That Do More Harm Than Good Carole Mahoney Recorded: Apr 19 2017 24 mins
    Join this session to discover what science reveals as some of the worst sales leadership practices today. How might some of these common sales development practices actually hurting the bottom line and preventing the improvement of sales people? Is your company in danger of creating it’s own sales problems?
  • Creating the Digital Office with Google & DocuSign
    Creating the Digital Office with Google & DocuSign Adam Massey, Google; Tim Proschold, Sereno Group; Scott Harrison, DocuSign; Marshall Nam, DocuSign Recorded: Apr 18 2017 38 mins
    With DocuSign & Google, you can create, edit, and complete documents in minutes right from Google Drive and GMail. DocuSign has been designed as a natural extension to core G Suite applications, enabling users to create end-to-end digital workflows and move seamlessly from an email attachment or file stored in Drive to approval & signature in no time at all. Doing business has never been more efficient. Plus, your clients and partners will love the ease and convenience of signing with DocuSign.

    In this webinar, you'll see DocuSign and G Suite in action and learn how to:

    - Integrate DocuSign with G Suite applications such as Drive and Mail
    - Add multiple signers and set the signing order
    - Prepare a document for signature within Google Drive, GMail, and ZipForms
    - Drag and drop "sign here" tags and other fields for guided signing
    - Track documents from your Chrome browser
    - Automatically store completed documents in your Drive account
    - With DocuSign & Google, things just come together!

    Featured Speakers:

    Adam Massey, Dir., Strategic Technology Partnerships, Google Cloud
    Tim Proschold, VP, Group Strategy & Success, Sereno Group
    Scott Harrison, Sr. Dir., Business Development, DocuSign
    Marshall Nam, Dir. Partner Product Management, DocuSign
  • The Practically Perfect Cold E-Mail System For Prospecting
    The Practically Perfect Cold E-Mail System For Prospecting Marylou Tyler Recorded: Apr 18 2017 47 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Machine Learning To Increase Human Understanding
    Machine Learning To Increase Human Understanding Assaf Baciu, Co-founder, SVP of Product & Engineering at Persado Recorded: Apr 13 2017 46 mins
    There is a misconception that infusing automation into the customer experience will make it less human, and thus less relatable, to consumers. On the contrary, companies are pioneering AI technologies to enable them to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike.

    Join Assaf Baciu, head of product and co-founder of Persado, who will demonstrate how Fortune 1000 brands are leveraging machine learning to create emotional relationships with their audiences.
  • Performance Management Made Easy
    Performance Management Made Easy Steven Rosen Recorded: Apr 13 2017 41 mins
    Are you effectively managing performance in your district?
    In Managing Performance Made Easy, Steven shares his sales managers simple approaches to conducting quarterly business reviews, managing non-performing sales reps and managing your boss.
    In this webinar, you'll learn how to:
    •Implement a simple performance management process
    •Conduct impactful quarterly business reviews
    •Effectively manage non-performing sales reps
    •Successfully manage your boss
  • Customer support: Unleash your superpowers with AI
    Customer support: Unleash your superpowers with AI Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 13 2017 59 mins
    Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.

    To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.

    Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.

    In this webinar you'll:
    * Use AI to accelerate your customer support
    * Learn why chatbots are the answer to increased customer service
    * Get started on the first steps toward implementing an AI solution on the help desk
    * Integrated an innovative social customer service operation in a bot-driven world

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Tony Jamous, President of Nexmo, part of Vonage
    * Wendy Schuchart, Moderator, VentureBeat
  • Sales Success
    Sales Success Elinor Stutz Recorded: Apr 13 2017 49 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • 7 Uses of Technology for Your Business
    7 Uses of Technology for Your Business Ramon Ray Recorded: Apr 12 2017 53 mins
    Technology is essential for your business to be more productive and operate faster. In this webinar, Entrepreneur Ramon Ray will share his experiences in using technology to beat his competition and more. Understanding the importance of mobile technology, online software ("the cloud"), security and more, is important. While it's easy to buy technology for the sake of having technology - using it properly is more important. In this webinar you'll learn from the Technology Evangelist, Ramon Ray, practical and important best practices to get the most out of technology and grow your business.
  • Digging into Data: Filter and Drill Features in Grow
    Digging into Data: Filter and Drill Features in Grow Grow Product Team Recorded: Apr 11 2017 27 mins
    Explore your data like never before with Grow's latest feature release: Filter and Drill! Our skilled product team will walk attendees through the new features and answer live audience questions.
  • Go Up's World of Webaholics - Part 2
    Go Up's World of Webaholics - Part 2 Edward Conram-James and Tom Skinner Recorded: Apr 7 2017 5 mins
    The sequel to our ever-popular 2012 video, World of Webaholics, updated to contain the latest jaw-dropping facts and statistics about our online lives.
  • Create more engaging financial wellness solutions
    Create more engaging financial wellness solutions Katy Gibson, VP Product Management, Envestnet | Yodlee Recorded: Apr 6 2017 61 mins
    For years, delivering a powerful personal financial management solution (PFM) consisted of providing consumers with basic budgeting, spending and tracking tools. And, while many PFM users found these tools useful, many more are still left searching for more personalized and predictive solutions to help them better understand and manage their financial wellness. Today, if your PFM solution doesn't offer the personalized services and support your customers want, with the features they need, you've already lost them.

    Successful providers of financial wellness solutions understand that their biggest competitive advantage — and the key to retaining their customers — is having an intimate understanding of their clients' financial wellness. With improved data aggregation, AI models, and predictive and prescriptive analytics, your company can provide smarter, more personalized financial wellness solutions that deliver the actionable suggestions and guidance that build long-term trust and loyalty.

    To find out how you can deliver more meaningful and productive financial wellness solutions that deliver engagement and longevity, don't miss out on this interactive VB Live event!


    In this webinar, the panelists will discuss:
    * Pivoting the drivers of change and the evolution of PFM in banking
    * How to improve customer interaction with financial wellness solutions
    * Using predictive analytics and AI to deliver more personalized and engaging financial wellness applications
    * Driving customer loyalty and engagement with the next wave of financial wellness solutions

    Panelists:
    * Katy Gibson, VP Product Management, Envestnet | Yodlee
    * Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
    * Colin Walsh, CEO and Co-founder, Varo Money
    * Evan Schuman, Moderator, VentureBeat


    Register today!
  • Make Your Value Proposition "Sales Ready"
    Make Your Value Proposition "Sales Ready" Lisa Dennis Recorded: Apr 6 2017 46 mins
    The typical value proposition isn’t geared up to be used by sales “in conversation.” Connecting the dots between buyer needs and a product-focused value proposition is hard and not every sales person can do it well. Learn how to deliver a consistent and “sales Ready” message that closes deals.
  • Executive Roundtable: Marketing Attribution & ROMI
    Executive Roundtable: Marketing Attribution & ROMI Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK Recorded: Apr 6 2017 48 mins
    For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.

    As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.

    Our panel will weigh in on topics including:

    - Selecting an attribution model that’s right for your organization
    - Measuring marketing ROI effectively and accurately
    - Interpreting attribution data to invest in more revenue-generating tactics
  • A Simple Sales Coaching Methodology that Moves the Needle
    A Simple Sales Coaching Methodology that Moves the Needle Mike Kunkle Recorded: Apr 5 2017 37 mins
    Everyone seems to know that sales coaching is needed. Unfortunately, even when sales managers try to coach, they often focus on the wrong things. The solution is ROAM, a simple coaching methodology that gets results!