In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
In this webinar, Metadata.io CEO Gil Allouche will talk about the different ways AI is being used by marketers. From analyzing data to orchestrating new marketing campaigns, AI is powering marketing activities in new and exciting ways and affecting interactions throughout the entire customer lifecycle. As an example of how AI can have a tremendous impact on marketing practices, Gil will focus on its role in lead generation. Webinar attendees will learn:
- What Machine Learning is in relation to AI and how it connects your data to find patterns
- Examples of how machine learning can identify target audiences, including the 20 percent that creates 80 percent of your revenue
- How AI technology can help marketers prioritize their budgets to focus on the most effective programs
- Starting with small, iterative uses of AI in marketing can be the most effective way to understand what will yield the most ROI
Gil Allouche founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil's experiences hacking various marketing and CRM systems to get the solutions he needed.
The esports market is on fire. Last year 43 million people watched the League of Legends world championships, a multiplayer fighting game. And it's not a niche market of teenage boys in basements. A recent report found that 31 million people watch esports tournaments in the U.S., and more than double that -- 68M -- in China.
And the question is -- how do you monetize that at scale?
Look to the wild success of the Asia-Pacific esports companies. The companies who stage events like China’s 2017 Riot Championships, which posted more than 32 million viewers, have been able to compel customers to actually pay to view content, and even tip players, with the right streaming and payment technologies.
Don’t miss this VB Live event for keen insights from leaders in the space on how U.S. companies can effectively operate globally or begin to expand globally. You’ll learn how to confront the challenges that scaling your audience can pose and improve it, from west to east, as you look to capture more of the global audience opportunity.
Register now for free.
You’ll learn about:
* The opportunities provided by the growth in the esports streaming content market
* What's causing the streaming content surge and market growth
* The technology making this explosive esports growth possible on a global scale
* Confronting the problems around scale in markets like China and elsewhere
* Dean Takahashi, Lead Writer, GamesBeat
* Johannes Waldstein, CEO, FanAI Inc.
* Roc Harry, Relationship Director, Worldpay
* Carter Rogers, Senior Analyst, SuperData Research
When Carrie Kerpen co-founded Likeable Media in 2007, the social media agency was one of the first of its kind. Six years later, when she stepped up to become CEO, times had changed. The market was crowded, the competition was fierce, and she couldn’t help but compare herself to the heads of other agencies, all of whom were pretty much the same: Loud. Extroverted. Male. In order to reinvent her company to keep up with the changing times and come out on top, Carrie had only one choice: She had to work it.
What is working it? Working it is about understanding who you are, what you want, and what you bring to the table. Working it means refusing to compare yourself to others and instead focusing on your own unique super-powers. Most important, working it is the key to unlocking the biggest secret for achieving success: There is no one right way. There is only your way.
Key takeaways include:
•How to use your gut to make smarter decisions, faster
•How to tap into your network to help you avoid blind spots
•How to make your weaknesses work for you, not against you
One of the more interesting-sounding job skills today is that of the “threat hunter.” Let’s talk about the activity of “threat hunting,” and deconstruct it a little bit. The idea behind threat hunting is to proactively look for adversaries and for traces of their activity. So, is threat hunting all that it’s cracked up to be? Is looking for trouble really the best approach today? It’s very possible that the one key element of threat hunting is one fundamental assumption: That you’ve already been hacked, but you just don’t quite realize it yet. In this presentation, James will discuss the benefits and drawbacks of “active defense,” and where it fits in with other security activities.
With the volume of attacks growing, the mutations and variations in attack methods broadening, and a seemingly endless catalog of defensive solutions available, it can be difficult to prioritize your security investments and operations. Join our cyber defense experts to hear tips on how to cut through the noise, effectively identify the most likely and riskiest attacks and thwarting them efficiently through balanced and targeted investment in resources, time and technology.
About the Speaker:
Pete Clay, Katzcy Consulting Advisory Board member, is a 20+ year veteran in the cybersecurity industry with experience in security operations, mergers and acquisitions, cyber policy, risk management, and program management.
Security operations face intensifying pressures along numerous fronts, including a constantly shifting threat landscape, an increasingly complex environment to defend, and an extreme shortage of skills. This panel of distinguished security experts will discuss the role that competitions – at the primary school, collegiate and professional levels – can play in attracting workers to the security arena, growing their skills, and developing methods to identify and defend against the greatest threats and risks of the day.
Lisa Jiggetts, the Founder & CEO of the Women's Society of Cyberjutsu, one of the fastest growing nonprofits dedicated to women in cybersecurity, will spearhead this panel of experts is cyber security and competitions.
Other panelists include Mika Devonshire, Director of Forensics and Cyber Risk Analytics at SSIC; Marcelle Lee, Threat Researcher at LookingGlass Cyber Solutions; and Dan Manson, Professor of Computer Information Systems at Cal Poly Pomona.
There’s been a lot of talk about Banks and Financial Institutions appetite for working with FinTech companies and other startups. Yet successful collaboration requires commitment and agility from both sides – FinTechs and Incumbents, and most engagements with large organisations frizzle out because of the incapability of creating real collaboration projects. Between differing cultures, vastly different infrastructures and an ever changing compliance playing field, collaboration between banks and FinTechs is far from simple, derailing many proposed partnerships.
Is it enough to have the appetite for working with startups? Startups can provide enormous value but can incumbents identify what the value is? Or is it just the matter of observing, keeping up with trends? What does it take to create meaningful collaboration between FinTech startups and incumbents? What are the key challenges they face?
Join us with expert panel:
- Nektarios Liolios, Founder & CEO of Rainmaking Colab & Startupbootcamp FinTech
- Hélène Alunni-Botteri, Senior Vice President at Wells Fargo Startup Accelerator - EMEA
- Nigel Verdon, Founder and CEO of Railsbank
Moderator: Sarah Kocianski, Principal Research Analyst - 11FS
The world has moved in the last 100 years from the first flight into the sky to flights to Mars; there is complete digital control over our lives. Control is by the person or entity who has retrievable custody of our data which can be misused for gains and / or to harm us. What was most prevalent form of societal intimacy during our childhood in 1960s and 1970s, that everything was known about everyone in a neighbourhood; we have come a long way. We are at a stage where we ask - why do you need to know about me? If there is a need with an agreed upon purpose, only sufficient data is provided which satisfies the need with a caveat that the data would not be used for any other purpose.
European Union (EU) has done a commendable job 2 decades back — to protect its citizens from prying eyes, whether harmful or not — through replace the 1995 Data Protection Directive. In parallel, government of India also took commendable steps in this direction through InfoTech Act 2000, which was amended in 2008 with additional safeguards. Though India InfoTech Act is a general purpose all-compassing act, it has sections to protect data privacy strengthened further in 2011. However, both EU GDPR and India InfoTech Act can leverage each other for mutual benefits.
In this Webinar, Pradeep will share various aspects of GDPR and the diversified thoughts looking GDPR as a threat or an opportunity.
FinTech is a hot and trendy industry with topics like blockchain, digital banking, and cryptocurrencies on just about everyone's lips. The peaked interest in the sector has even encouraged universities, such as Oxford, to create courses specifically for FinTech. Meet-up groups and accelerators are also constantly delivering workshops on the top skills needed to make candidates more attractive to hiring managers.
Join this session to learn:
Do you need a background in Financial Services or Tech?
The key skills that all FinTech start-ups will be looking for
The positives and negatives of working for a large institution
The positives and negatives of working for a start-up
CV hacks: some easy ways to make your CV more FinTech-friendly
Top resources available for people who want to learn more
This webinar is geared for those who are assessing their career options after a career break.
Whether you have taken time off to stay home with young children; to care for a sick parent; or to reassess your career plans, this session will provide a road map to define your values, goals and priorities, arm yourself with information, and chart your path to the job you want.
Leading Career Management Coach (CCMC) and Personal Branding Strategist, Pamela Weinberg, will help you to understand current job trends, networking strategies, resources for career research and social media job search strategies.
Global FinTech financing hit a new record in 2017. We saw the biggest FinTech funding jump in Europe – the growth over 120%, yet US early stage FinTech deals fell as investors made more concentrated bets. Early-stage FinTech deal share dropped to a 5-year low in 2017 according to CBInsights latest report. There’s also been a sharp increase in later stage FinTech funding by corporates backing nearly half of the deals. Is this enough evidence to say that investors are pulling away from early stage FinTech Investing? Why have we seen the rise in corporate scale-up programs? Where is FinTech funding heading in 2018? What are the FinTech trends to Watch next? What's VCs take on cryptocurrencies?
Join us for a discussion with expert panel of VCs and investors:
- Alix Brunet, Finch Capital
- Tomi Fyrqvist, AXA Venture Partners
- Gareth Jefferies, Northzone
- Francisco Lorca, EthosData and Lapinta Ventures
Join Mary Writz, Director of Product Management at Micro Focus for a live interview with Jessica Gulick, Founder & CEO of KATZCY from RSA 2018 as they discuss everything from the conference, cybersecurity trends and AI and Machine Learning.
Join Dun & Bradstreet and special guest, SiriusDecisions, for a discussion on how to optimize Account-Based Marketing with a data driven approach to account prioritization.
Nicky Briggs, Research Director at SiriusDecisions, examines the latest trends and best practices currently shaping the ABM market place in Europe today. She will be exploring the importance of data and insights in ABM, particularly for prioritising accounts, and how lack of data and insights can impact a company's readiness to embark on an ABM journey. Nicky will be joined by Dun & Bradstreet's leading experts in data and analytics as they share examples and best practices to ensure ABM insights are in good health and leave you with some practical & actionable takeaways
Immediately improve your scenarios with a recognized methodology that engages players and reduces the time and effort to create them.
In this webinar, Robert Pratten, transmedia storyteller and CEO of Conducttr explains:
•How to overcome writer’s block and dive right in!
•How to write scenarios that get players excited and achieve learning goals
•How to reduce the time & effort it takes to go from need to finished exercise.
The approach discussed focuses on crisis simulations for tabletop and live exercises.
Robert Pratten is a thought-leader in transmedia storytelling and author of the popular university textbook Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.
His client list includes the UK MoD, the Foreign & Commonwealth Office, VISA, World Bank, Kodansha, Al Jazeera, C-Net Training and Pepsico. He can be found online as @robpratten
When you’re developing and refining a proposition, it can be easy to focus simply on what most people need and and how you can provide it as quickly and cost efficiently as possible. The 80/20 rule right?
Those involved in start ups are in the unique position of being able to re-write the rule book. They can be unconstrained within their design process by traditional corporate boundaries and move beyond something that works for most, to something that is both inclusive and extraordinary.
In this live webinar, I’ll share some of the key techniques we used to develop AnyGood? as a proposition that was “Diverse By Design”. This not only resulted in us having a far more ethical proposition, but one that was more desirable too.
If you’re in an early stage start up, or are in a larger organisation and have a proposition that’s being developed and refined, tune in and I’ll share my learnings.
This webinar will review collaboration amongst trusted security peers will enable your business to create a material advantage for your defenders, increase the speed of technology adoption in your security practice, and improve the economics of adopting those technologies. The Columbus Collaboratory partnered with Forrester Research to study the challenges and requirements of security leaders across industries. We will present how shared intelligence, shared processes and shared technologies can speed the adoption of best practices and generate residual technology benefits across your organization.
About the Speaker:
Nathan Vega, Vice President, Business & Product Development for Columbus Collaboratory is responsible for bringing to market products and services in cybersecurity and analytics. Nathan's career began his at IBM where he specialized in design thinking, social business adoption, Pragmatic Marketing, and executive communications. Nathan held many roles during his 15 years at IBM, culminating in Offering Management for Bluemix, IBM's cloud platform, where he successfully brought Watson to market exposed through set of APIs.
GDPR is a huge topic, with issues ranging from "What does it mean to my business processes?" to "Do I have to care about it?" And that's besides the technical bits! Together, let's explore what it means for a sample company. We'll discuss data, geography, and business processes. You'll learn about some of the pitfalls, and some of the opportunities inherent in GDPR. And maybe we can make it work for you, instead of causing a headache. Want to find out? Just show up.
Joshua Marpet is an accomplished speaker, long time information and physical security practitioner, as well as a start up CEO and serial entrepreneur.
He has presented on topics ranging from Facial Recognition to National Security, to audiences from government agencies, law enforcement, Fortune 5 companies, and many others. His research encompasses Digital Forensics, business security maturity, and how not to start an information security business!
Joshua has been in the hot seat, at all levels of IT and Infosec. From the Federal Reserve, to law enforcement, to being an entrepreneur, Josh has been there. Let's talk.
Curating, creating, and delivering fresh content pushes your marketing game to the next level. Your goal: Get the right content to the right people, when and where they want to see it.
Optimization is the key, and analyzing user data, whether by leveraging AI or including engagement and other metrics in your efforts, helps you uncover not just which content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, your data can help you home in on consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.
To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.
By attending thIs webinar, you'll learn how optimizing content can:
* Increase relevance for consumers across channels
* Leverage data to increase consumer engagement with content
* Increase the volume and scope of content, netting stronger conversions.
* Seize customer journey opportunities when they appear
* Lisa Gibbs, AP Director of News Partnerships, Associated Press
* Ari S Goldberg, Founder, Barber Surgeon’s Guild
* Peggy Anne Salz, Principal, Mobile Groove Consulting
* Rachael Brownell, Moderator, VentureBeat
In this session, you will learn how an offense-informed defense approach will enable your security team to cut through the noise, be more effective at both identifying the most likely and riskiest attacks and thwarting them faster at less cost. We will discuss how to understand not only the attack vectors, the attackers’ tactics, techniques and procedures but also the residual effects so that, in an environment of almost immeasurable alerts and alarms, your team can focus on the indicators that are the most important.
Jeff Schmidt, VP and Chief Cyber Security Innovator at Columbus Collaboratory is an accomplished cybersecurity expert with a background in security and risk management. He founded JAS Global Advisors LLC, a security consulting firm in Chicago, and Authis, a provider of innovative risk-managed identity services for the financial sector. Jeff is a board member for Delta Risk LLC, A Chertoff Group Company, a global advisory firm focused on security and risk management. In 1998, he worked with the FBI to create the InfraGard Program, receiving commendations from the Attorney General and the Director of the FBI. He is an adjunct professor of systems security engineering at the Stevens Institute of Technology and a Zurich Cyber Risk Fellow, Cyber Statecraft Initiative, at The Atlantic Council. Jeff received a Bachelor of Science in computer information systems and an MBA from the Fisher College of Business at The Ohio State University.
Ever since she was a kid, Ina Yulo's grandmother told her that she wasted the skills she had in math and science by going into the marketing and communication field. "You should've been a doctor," said her grandmother. To which she responded, "But I don't WANT to be one."
Despite taking a while for her to really feel comfortable and proud about her chosen path, she now has a thriving career running content strategy and communities for the FinTech industry, where she has grown a community of over 300,000 global members.
Join this session where you will learn:
-How to intelligently turn your interests into an income-earning profession
-The importance of putting time aside for learning
-Finding your niche, your tribe, and yourself
-The importance of speaking opportunities and throwing yourself out there
-Branching out -- How not to be a one-trick pony
Join us at our next Career Conversations session. We'll discuss topics such as: what made them decide on IT or Cyber Security, what were some of their work/life challenges, and what skills and education do they see as essential to success?
Whether you are an experienced professional or just contemplating a future in Cyber Security, WSC's Career Conversations allows you to have a conversation with women making a difference. Join us and share in Career Conversations with successful women in cyber security!
Hosted by: Jessica Gulick, WSC Vice President, CEO of Katzcy Consulting
About the Speaker:
Debra J. Farber (@privacyguru) is a data privacy and information security executive and entrepreneur with 13+ years of data strategy, operations, public policy, training, product, and compliance experience across industries and frameworks. She's Executive Consultant & U.S. Chief Privacy Officer, at CRANIUM, an EU-based privacy and security consulting firm with offices in Brussels, Utrecht, Budapest, NYC, & San Francisco. She also serves as an Executive Consultant and External DPO for CRANIUM's many clients.
Based in San Francisco, Debra serves on several industry working groups and startup advisory boards. She is a member of the IEEE Data Privacy Process Standards Working Group, IAPP CIPT Exam Development Advisory Board, and privacy tech vendor BigID's Advisory Board. In addition, Debra serves as Editorial Board Member for Cyber Security: A Peer-Reviewed Journal. She also co-founded the SF-based non-profit project, Women in Security and Privacy (WISP).
This webinar will provide an overview of the future of passwords. Passwords have become very important, protecting a treasure trove of information. You will get an inside look at the techniques and tactics used conduct password attacks. We will discuss the various countermeasures available, new improvements made to the latest operating systems to prevent successful password attacks, and how the industry is trying to eliminate passwords. We will conclude by discussing ways we can potentially circumvent new countermeasures.
Hamza Sirag Hamza is currently an Information Security consultant. He has spent the majority of his time immersed in the world of cybersecurity. He has had the opportunity to lead complex penetration tests for a variety of federal and commercial clients. He is the founder of Beltway Hackers, a Northern VA based meetup group focused on offensive cybersecurity. https://www.meetup.com/Beltway-Hackers
Our recent survey highlighted the challenges and opportunities facing UK small and medium businesses going into 2018. Join Dun & Bradstreet and the Forum of Private Business for a discussion on how to help mitigate the impact of late payments and an economist’s view on what the latest Brexit developments mean for the UK’s SME community.
Transparency, trust, and two-way communication. We are no longer in the age of top-down management and we would rather pull than push. The world of work is changing all around us, how can we keep up?
Authenticity and core purpose are the cornerstones of customer and employee engagement. How close are you and your leadership team to your frontline employees and the customers you are all here to serve?
You too can you kickstart a leadership revolution - empowering your people to be more open, helping everyone to take on more responsibility, and working together to make your company grow.
Sharing stories of success and practical tips to overcome internal challenge, Samantha will lead you through why, how, and the enormous potential of getting everyone to lead your business better.
Traditional sales is good - but it's dead. What works today? Educating customers. In the digital economy much of that education is delivered through social content. In this webinar Technology Evangelist Ramon Ray shares his proven principles for using engaging content to grow sales. Attendees will leave with practical tips for using social content to take their businesses to the next level. Social content marketing takes time, focus and a plan of action to work well - Ramon will help you get there in his simple, energizing and humorous webinar.
Feel prepared, not panicked, with our GDPR “need-to-knows” and tips for staying compliant beyond 25th May.
Join our interactive session (part of the BrightTALK GDPR Deadline Day & Beyond Summit), to hear Nicola Howell, Senior Compliance & Privacy Attorney at Dun & Bradstreet, and Tash Whitaker, Head of Compliance at Moorcrofts LLP lead discussion on the following key topics:
• Why the GDPR should be treated as an evolution, not a revolution, of current data protection laws
• The crucial “need-to-knows” for compliance as the deadline approaches
• Guidance on ongoing compliance monitoring and risk assessment – how to stay compliant past the 25th May deadline
Being a working mom is the new norm but that doesn’t make it any easier. This week’s cuppa talks to four working moms — in non-profit, healthcare, business, and entertainment — who have juggled contracted and self-employed roles, motherhood, and breastfeeding.
Our awesome guests to kick off this series of conversations with awesome women of influence will be author of 'The Big Letdown', communications strategist and social commentator Kimberly Seals Allers; actress and musician Noa Bodner; self-employed occupational therapist Melinda Eriksen; and nonprofit marketing director Kate McLoughlin Thornton.
We talk about the challenges and celebrations of the working mother, and share tips, stories and tricks that can help other working mothers and the folks that work with them. Along with your questions, we will cover topics like:
- the personal journeys of each remarkable woman
- family leave, childcare and breastfeeding support on and off the job
- the different experience of mothers in different roles, races, cultures and economic levels
- specific struggles and discriminations facing working mothers and how to deal
- where working mothers can find allies
- work-life balance tips
- advice for moms getting back to work after a long leave after kids
- and of course your questions during the live taping!
NOTE: This week is just as important for non-parents to join. We all work alongside working moms and they are essential to the future of every sector — including humanity! Join the live show to get the answers to all the questions you were afraid to ask or catch up by signing up now and get the recording sent to you afterwards.
This is the must-view webinar for any company interested in launching a token offering. Listeners will gain a firm understanding of the types of token offerings, the differences between ICOs and STOs, the regulatory landscape, the costs involved as well as insight into the ecosystem of token buyers and advisors.
This conversation features women in tech who have benefited from receiving and giving mentoring, but it's really for anyone who is looking for a hand up or to offer one. Our experts will talk about importance of mentoring — though that it's not for everyone — how to find the right mentor and mentee for you, and how it's an important part of building a career in tech.
So grab your cuppa and join the conversation for the second episode of WIT: Women in Tech! We are talking to four awesome women in tech -- Tammy Bütow, SRE (site reliability engineering) and chaos engineering specialist at Gremlin; Charity Majors, database reliability engineering and CEO and engineer at Honeycomb.io; Ana Medina, freelance SRE, infrastructure, and chaos engineering (formerly Uber); and Prima Virani, senior security engineer at Marqueta.
Their jobs in systems stability, observability, and reliability engineering benefit from a wealth of experience working with and securing those systems. But you usually have to have already worked with those systems to then be able to get jobs working with those systems -- a struggle for any junior-level job, but a particularly strong one in the tech space. This is where mentoring comes in. Each of these awesome women has benefited from being mentored and benefit from giving back and mentoring.
Join us (or sign up to listen to the recording later) to learn the best way to find a mentor or mentee/mentoree and how to leverage that relationship so you're both getting the most out of it. You'll learn about informal and formal guilds that support that mentoring, and what companies should do to facilitate these benefits. And you'll hear personal stories from these women who have built solid careers in tech on the shoulders of experience and support.
Are you frustrated with a lack of measurable return from your social media investments? Do you want to turbocharge your results and growth using the latest tools? If you answered yes to either of these questions, this webinar is a must-see. You will learn how to transform your social media investments into high octane marketing that grows your business, instead of sucking time, money and energy with little to nothing in return. You will gain real, actionable insights that you can apply immediately to your business regardless of industry, budget or current following. Don’t miss this chance to participate live and have your own questions answered by Justin Blaney.
We all want to say “I love my job!” but it’s not a magic wish. Job satisfaction is something you have to design into your daily life, from your work choices to your profile to your networks. This episode we sit down for a cup and conversation with Mia Sherman from the popular Escape the City (https://www.escapethecity.org/) job transformation coaching in London and New York, and two women who have successfully redesigned happiness at work.
This episode we'll learn the stories and ask questions of two fabulous female entrepreneurs: Vix Anderton, talking about her journey from an Royal Air Force intelligence officer to building a portfolio career and her own company The Practical Balance (thepracticalbalance.com), a platform to promote the wellbeing and mental health of founders; and Luzana Costa, talking about her purposeful pivot from the oil and gas industry to working with a couple of social enterprises in Angola and a crowdfunding company for social enterprises here in London, and working full time with tech startups -- plus check out her inspiring blog: A Woman about the World (https://medium.com/woman-about-the-world) Both women are heavily dedicated to empowering diversity.
Get ready to ask your own questions and learn from those that have been there, done that in designing careers they truly love!
Women and men alike are welcome to listen in (live or sign up now for link to recording later) to learn and ask our WIT women at work experts for advice!
What exactly is a business coach? An agile coach? How do you build a career as a coach? What are the hurdles facing the coaching world as agile turns for software niche to taking over the business world? Grab a cuppa and join this conversation (or watch the recording later) as our agile and coaching influencers try to answer these questions and more (and yours!)
Meet our Agile Mavens: Andrea Darabos is an agile coach at HSBC as well as a leadership coach; Portia Tung is an executive and personal Coach, agile coach and play researcher; Nikoletta Tatár is a Certified Scrum Professional, agile coach and Scrum Master; and Marjan Venema is an agile advocate, storyteller, developer and designer.
Who should join? Anyone interested in making a career in coaching or anyone who is involved in a company considering or going through an agile transformation. Questions welcome!
Just when you think you’ve mastered SEO, along comes a new way to search for businesses like yours—and consumers are embracing it. Voice search is still in the early stages, but its growth means some big changes for your business website, social media and other online marketing content. And this is just one of many shifts taking place in the way small businesses market their goods and services. What are the best ways for you to find—and reach the right prospects—and how do they find you? What are the latest marketing challenges—and solutions? How do you keep up? You’ll learn all that and more in this webinar with small business expert Rieva Lesonsky.
The Wellness Industry is set to be the next trillion-dollar industry. Yet it remains a rare sector that isn’t just dominated by corporations, but is filled with solo practitioners, freelancers, and small businesses. Interested in following your passion in the wellness space? Want to learn how to take a creative idea and turn it into a successful business? Well grab yourself a cuppa and join this conversation on the business side of wellness.
We're talking to women on the ground trying to find work-life balance -- and spread it to others -- while making a profit by pursuing careers in the wellness industries. This episode's guests include:
- Jimena Tascon - Family Health & Corporate Wellness - Yoga Teacher focused on improving women’s health, kids wellness and mindfulness for professionals. Steering people’s habits towards finding their own ‘life balance’.
- Yuri Tada - Yoga instructor for Pregnancy Yoga, Postnatal Yoga with Babies, general yoga, corporate yoga, small group yoga, private yoga, Food, beverage, health & wellness. Event runner.
- Mariah Quesada - Certified Health, Nutrition Coach and Therapist, and Plant-Based cook who’sbeen working in the industry for nearly 20 years.
Whether you're a life coach, a yoga instructor, a nutrition expert or a different kind of solopreneur, you could benefit from engaging with our discussion!
During this conversation, we'll talk about the path that led these ladies to wellness small businesses, how to be a generalist versus specialized in a wellness niche, how to build partnerships to grow your business, wellness marketing, and how to more than just make ends meet.