In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
Andrea Paul (Content Marketing Manager at Kustomer)Recorded: Jan 23 202027 mins
Seventy eight percent of consumers would be less likely to shop with a retailer again if they experienced bad customer service. This means that the way retailers interact with consumers in their greatest times of need could be the difference between a lifelong customer and one lost to the competition.
Kustomer’s newly released Customer Service Retail Report dives into survey data to expose what consumers expect when it comes to retail customer service, and how customer service impacts business success. Interested in learning what retail customers want from your brand? Join Kustomer Content Marketing Manager, Andrea Paul, to discuss highlights from the report. In this webinar you will learn:
- Why retailers can’t afford to skimp on service
- The importance of providing real-time support
- Why personalization is imperative
- How omnichannel support can be a competitive advantage
- The business impact of customer service
Andrea Paul (Content Marketing Manager, Kustomer)Recorded: Jan 21 202027 mins
The Cyber 5 period—Thanksgiving through Cyber Monday—brings in record shoppers and sales for many retailers. But it can also bring a big lump of coal: increased customer inquiries, shipment delays and website issues.
Join Andrea Paul, Content Marketing Manager at Kustomer, as we explore key retail insights from the 2019 Peak Season, and explore how retailers should prepare for upcoming seasonal rushes. During this webinar you will learn:
-How shoppers behaved during the 2019 peak season
-Issues that retailers ran into during the Cyber 5 period
-Why a scalable customer service strategy leads to a profitable holiday season
-How brands can prepare for seasonal spikes in customer service inquiries
Erik O'Herron and Judy FortunatoRecorded: Jan 16 202048 mins
When every call matters, being ready is always the right answer. Learn how VoIP can enable you to control your business identity, integrate all your mobile devices, improve the caller experience, promote your business and streamline management.
Micah Grotte, Marketing Manager & Clay Robinson, Director of Solution ArchitectureRecorded: Jan 8 202056 mins
Highly configurable, cloud-based automation technologies are disrupting the staffing industry as more executives turn to scheduling automation to improve operational efficiency, drive higher value, and grow their business in transformative ways. Whether your organization is in the beginning stages of research, or you’re ready to join other industry leaders championing the movement toward automation, this webinar provides you with impact statistics and the customer experience data you need to better understand how scheduling automation tackles staffing challenges head-on, across multiple fronts.
In this 60-minute webinar, you’ll learn how workforce scheduling automation can help you:
So many to choose from! But which one is best? Which assessment tool will meet the needs of YOUR team?
In this webinar, you'll learn about:
- the various types of assessments most often used for building team effectiveness and strengthening collaboration.
-- How do identify the type of assessment your team needs
-- Best practices for using a team assessment instrument
-- What to do after the assessment for maximum impact
I'll also share my favorites and explain why I like them and what I've seen them do. After all, you want results (not just a fun workshop), right?
Bonus giveaways will include discounts on an assessment you may not have heard about yet. It's a powerful one that everyone who's part of a team should consider!
Mimi Brown, Amp Up SuccessRecorded: Dec 18 201961 mins
Would you like to be recognized as confident, poised, and powerful? Do you need to persuade others for part of your job as meeting professional? Can command the room? As a professional, when it comes to advancing your career or business, doing a good job and mastering the craft are just not enough. You need a plan that helps to highlight your value, contribution, and expertise. Your personal brand and presence have a massive impact on how you are seen and respected by others. The ability to influence and get your ideas heard can make or break your career. This interactive, high-energy, hands-on, session, pulls back the curtain on how to create an image that speaks to the level of professionalism you need to power up your presence. After attending this session you will:
· Create a professional persona that conveys confidence and competence
· Develop ways to adapt your personality style to successfully engage with others at all levels
· Develop your own personal presence action plan.
· Learn how to stand out, gain recognition and enhance your professional credibility
· Discover how certain actions, words choices and even clothing selections adds or detracts on how others form their perceptions about you
· Understand your preferred communication style and its impact on others
· Network with confidence, anywhere and with anyone
· Negotiate with more, poise, power, and comfort
Dr. Sam Small, CSO, ZeroFOX & Scott Matsumoto, CISO, CircleRecorded: Dec 18 201959 mins
The threats facing financial institutions are not new: from data breaches and information leakage, spearphishing and customer scams, to financial fraud, bad actors are set on stealing your revenue, damaging your brand, and weakening your customer trust. But as we expand avenues for engagement, the attack surfaces have changed. Bad actors now rely on social media to impersonate your brand and top executives in order to gain access to your information and customers. Cyberattackers use dark web forums to plan attacks and share vulnerabilities. Early warning and visibility into the networks that these actors use to conduct attacks is critical.
In this webinar, ZeroFOX’s Chief Security Officer, Dr. Sam Small and Scott Matsumoto, CISO, CIrcle, discuss the top digital threats facing their organizations, tactics they’ve seen used most often on social and digital platforms to target their customers, employees and brand, and steps organizations can take to protect themselves against these risks. Sam will present the latest ZeroFOX Threat Research on the top digital threats the ZeroFOX Alpha Team has identified within the financial services industry.
•Understand the modern digital threat landscape and where bad actors live, such as deep and dark web forums, code sharing sites and social media sites
•Gain knowledge of the top digital risks facing the financial industry and the tactics bad actors use to conduct attacks on your organization and customers
•Hear directly from financial services experts on the top digital threats facing financial organizations and how to effectively and proactively address them
Johanna Walker, founder of Women Who SpeakRecorded: Dec 11 201961 mins
(in spite of the nerves that keep you wanting to hide)
Do you ever find yourself in the audience at a speaking event thinking "THAT SHOULD BE ME UP THERE!"?
Come on. Be honest.
You've got this business. You have something to say—an idea, a story, a passion, a kernel of truth. You totally rock it with the clients you have...but you know you could do better.
You know that speaking is the best way to reach your people, to position yourself as an expert, to build some serious “Know, Like & Trust.”
And there’s someone else up there speaking and all your potential clients are running her way and inside you're screaming “HEY! OVER HERE! HIRE ME!”
Maybe you tell yourself you don't have a good story to tell. You tell yourself your nerves will betray you. You don’t want to be salesy. You’ve studied the Speak To Sell Formulas, but formulas just aren’t your thing.
And besides, the idea of BEING VISIBLE brings out your deepest darkest demons (or at least some slightly uncomfortable wonkiness) so you go home and send another email instead.
Join public speaking coach & storytelling expert Johanna Walker for a nuts & bolts, interactive, open-your-heart, take-action presentation where you’ll learn
**How to access the unwavering presence (that, btw, is your birthright) every time you take the stage
**How to know just which stories to tell, and how to tell them to connect with the audiences you know you can serve
**How to get crystal clear about the ideas you want to be known for.
Todd Carothers, Chief Revenue Officer, CounterPath and Greg Henry, VP Client Solutions, Barcoding Inc.Recorded: Dec 11 201940 mins
In this age of instant gratification and rapid fulfillment, consumers expect to find what they want quickly.
How can businesses become agile and quick-moving while facing fierce competition? While handheld computers, scanners and rugged devices are being used for inventory management and other functions in retail, manufacturing, transportation, healthcare, and hospitality environments, the path to higher organizational productivity and competitive edge lies in transforming processes without having to reinvent the wheel. By empowering these devices with portable phone, messaging and collaboration capabilities, businesses can future-proof their employee communications and provide a better standard of support to their customers.
Co-presented by industry leaders Barcoding and CounterPath, this webinar highlights how voice and messaging solutions when integrated with handheld computing devices improves communication, employee productivity and the customer experience.
Join to learn how advanced Unified Communication solutions transform handheld computing devices into an extension of the existing corporate phone system. Incorporating voice and messaging functionality with handheld and scanning devices improves the ROI by delivering new and increased functionality.
This webinar will cover:
• Emerging trends in mobile and handheld computing
• How VoIP and messaging solutions are enhancing customer satisfaction and employee productivity
• Benefits of Unified Communications as part of an omnichannel strategy
• How VoIP solutions increase the ROI for mobile computing solutions
• How to remotely deploy and manage your voice and messaging solutions across your handheld devices from a centralized provisioning platform
Dr. Sam Small, CSO, ZeroFOX & Ashlee Benge, Threat Researcher, ZeroFOXRecorded: Dec 11 201950 mins
For retailers, digital platforms represent real opportunity for profitability. With online sales at an all-time high, retailers rely on social media, websites and marketplaces to promote products and sell goods directly to consumers. Cybercriminals have recognized the opportunities that online platforms represent for retailers, using malicious domains, counterfeit goods, coupon/gift card scams and impersonations on social media to engage directly with unwary consumers. Retailers must address these new risks to protect revenue, brand reputation and consumer trust. Attendees will gain early access to research results and review key findings from the latest ZeroFOX research on the top digital threats facing the retail sector, from domain-based attacks to counterfeit goods and scams. Hear from industry experts from global retailers discussing the real impact of digital transformation and the associated risks to the retail market.
Deb Calvert, Executive Coach & President of People First Productivity SolutionsRecorded: Dec 10 201943 mins
Don't exacerbate turnover issues or risk losing skilled talent by giving up too soon on under-performers. Instead, take a look at these root causes for a lackluster performance and turn this situation around.Your colleagues and business partners will become more engaged and elevate their performance when you take this approach.
Kim Hahn, Sabrina Pratts, Alex KrummRecorded: Nov 20 201927 mins
Join our November Book Club discussion of "Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships" by Dave Frankland and Nick Worth.
Marketers face a paradox. Consumers expect your brand to know everything about them — who they are, what they want — and they expect you to deliver instantaneously. But ad saturation and inbox clutter make them resent everything markets do. In this environment, traditional approaches just won’t cut it. Marketing to the modern day consumer demands a new strategy: consumer-first marketing. This book, featuring a foreword by NFL Hall of Famer Steve Young, is the first to lay out how to do it.
People no longer want to buy products, they want experiences and to form relationships with the companies they do business with. Technology use to give large companies the advantage in this area. Barry demonstrates how new cloud and applications can now give small businesses the same power on a fraction of the budget.
Join IAW and our affinity partner Laurel Road as we team up to share a FREE Student Loan Best Practices webinar on Wednesday, November 13 at 1:00 PM EDT. Laurel Road will share best practices for refinancing your student loans and walk through student loan repayment options.
In this webinar you will learn:
What is student loan refinancing, and am I eligible?
What are the considerations surrounding the decision of whether to refinance vs. pursue loan forgiveness?
How much money could I save by refinancing?
Will refinancing affect my credit?
Are there any costs or fees associated with refinancing?
How do I qualify for the 0.25% rate discount available to IAW members?
Mark Coronna, Area Managing Partner &CMO, Chief Outsiders and Jeff Parris, Fractional Sales VP, Sales XcelerationRecorded: Nov 12 201962 mins
The traditional concept and application of a sales funnel is very flawed. We will highlight the specific issues with a traditional funnel model. And talk about what is working “Intelligent pipelines!” Selling today is much more of a conversion process, built on a level of intelligence-gathering and engagement.
Deb Calvert, sales manager trainer and coachRecorded: Nov 12 201939 mins
Sales coaching isn't the same as managing or mentoring. There are specific coaching tools and techniques you can use during every phase of the sales process. Learn what the most curbside coaching looks like and get takeaway tools you can use right away to become more effective as a sales manager who truly coaches.
Deb Calvert, president, People First Productivity SolutionsRecorded: Nov 12 201944 mins
So. Much. To. Do.
So. Little. Time.
Reclaim control of your calendar and focus your time where it matters most. Learn how to avoid getting sucked into reactive, fire-fighting mode and other time-sucking derailers. Get practical strategies for making every minute count so you can be the best people manager possible.
Bridget Watkins, Product Marketing Director at Calix and and members from Five Area TelephoneRecorded: Nov 7 201954 mins
Are you late to the game or hoping to fine-tune your approach to managed and whole home Wi-Fi? Are you wondering how to keep up – and keep your subscribers satisfied – with new technologies such as Wi-Fi 6?
If so – join us for the webinar, Bleeding Edge or Leading Edge: Getting ahead with Wi-Fi 6 and so much more.
Calix Product Marketing Director Bridget Watkins will share insights from service providers who have previously launched managed wi-fi as well as from those that are integrating new enhanced services into their existing managed wi-fi models.
• How to elevate the subscriber experience with enhanced managed and whole-home Wi-Fi work using the Calix GigaSpire
• How you can be the first in market with Wi-Fi 6 and why the time is now.
• How customer demand maybe driving the need for 10 Gig solutions
• How the GigaSpire is the easy button of Connect America Fund (CAF) performance testing
Jackie McGowan, K Street Consulting; Jennifer Gumer, CGL LLP; Hilary Bricken, Harris Bricken; National Cannabis Bar Assoc.Recorded: Nov 6 201959 mins
California’s entry into the cannabis market has been less than smooth. Understanding the regulations and upcoming deadlines is important to make sure you pass inspections and receive your license, especially as provisional licenses expire before you receive your annual license. Join live to have your questions answered by a panel of experts what you need to know to stay ahead.
Chaitra Vedullapalli and Tanya LohRecorded: Nov 1 201932 mins
It’s well-documented that women-led companies deliver higher returns over time than those founded by men, yet female founders—particularly of enterprise tech startups—continue to receive significantly less access to capital. M12, Microsoft's venture fund, is partnering with Pivotal Ventures and Mayfield Fund to invest $6 million in the best B2B startups, founded by women. Learn more about #FemaleFoundersComp and how to get involved. Submissions will be accepted from Oct. 17-Dec. 15, 2019, and are open across Europe, India, Israel, Canada (excluding Quebec) and the United States for enterprise software and deeptech founders.
Julia Luce (Marketing at Simplr) and Andrea Paul (Content Marketing at Kustomer)Jan 28 20204:00 pmUTC26 mins
The good, bad, and ugly of online support. Kustomer's partner, Simplr, hired a 3rd party research firm to dig into how the top e-commerce stores are handling support. Tune in to hear who takes the cake and what consumers are expecting from the top retail brands.
Steve Moritz, Chief Digital Officer; Ashok Yarlagadda, Chief Information OfficerJan 28 20207:00 pmUTC60 mins
Application development used to be relatively simple. You built one application to solve one problem that users accessed through one type of interface on one type of device. Requirements, data types, and formats were all pretty static. Development was linear and predictable. Skill sets/expertise of developers and user expectations were well-defined, not too diverse, and stable.
Today, organizational innovation as fueled by digital transformation has completely changed this model. A tremendous variety of users (internal and external) demand an experience that delivers flexible functionality accessible across a number of interfaces, using a plethora of access pathways (cloud, mobile devices and apps, wearables, digital assistants, browsers). Their needs/expectations are fluid and the applications built must accommodate a much wider spectrum of requirements.
For organizations to service their customers effectively in this new environment, many are turning outside app dev services to augment their in-house capabilities. These services are turning the traditional model on its head and providing valuable capabilities and capacity to deliver business agility.
Attend this webinar and learn how to use this innovative model to deliver transformative technology and accelerate innovation.
- What is appdev outsourcing and what are the characteristics of organizations that should leverage it?
- What are the typical business benefits of these services?
- How should an organization get started and determine the optimum service solution and provider?
- What’s the future for appdev services?
When: January 28, 2020, 11 am PST
- Steven Moritz, Chief Digital Officer, System Soft Technologies
- Ashok Yarlagadda, CIO, System Soft Technologies
Not all silos are bad. They serve a purpose, and they provide clarity about roles and responsibilities. But when organizations operate too narrowly in silos, results suffer. Join me for new insights about:
- How to identify when silos have become a barrier to productivity
- Why silos may be causing you to lose high potential talent
- What to do about silos that have become a problem
- Ways to build cross-functional collaboration
Don't wait until it's too late. Assess and address your silo situations before they divide your business any more.
Taylor Lowe (Product Manager, Kustomer) & Gary McGrath (Success Operations Manager, Paddle)Feb 5 20207:00 pmUTC28 mins
It’s predicted that the use of AI in customer service will increase by 143% by late 2020. This means that AI is something that can’t be ignored, both on the business and consumer side.
Taylor Lowe from Kustomer and Gary McGrath from Paddle dive into how AI and automation are changing customer service and what the future of customer service looks like. After watching this webinar, you will learn:
- The rise and fear of artificial intelligence in the customer service space.
- How AI and automation are currently being used for customer service.
- How AI can support building relationships with your customers.
- How AI is shaping the future of not only customer service but the role of the customer service agent of the future.
Gabe Larsen (VP of Growth, Kustomer)Feb 11 20206:00 pmUTC60 mins
Sixty-six percent of younger consumers believe that the customer is always right. This generation expects more from the brands they choose to engage with, wanting seamless, personalized service on every platform, instantaneously.
Join Kustomer VP of Growth, Gabe Larsen, to discuss highlights from our newly released buyer’s guide, and understand how technology can enable you to deliver on customers’ growing expectations.
In this webinar you will learn:
-What makes a modern day customer service solution
-What to look for in a customer-centric CS platform
-How to measure the success of your solution
-Why it is important to choose the right technology
Karthik Nair, Director of Demand Generation, JOORFeb 12 202010:00 amUTC45 mins
For every B2B marketer who ever wondered 'why should B2C marketers have all the fun?', the 2010’s had all the answers. We got to learn frameworks such as inbound, ABM, conversational marketing, talk triggers and had access to technologies that helped us achieve those goals.
So, what’s next? Evoking strong emotions among your users/prospects for your product is the future for B2B companies, and the Product Led Growth (PLG) framework, combined with building communities is how you get there. Marketers should look at adopting specific elements of PLG’s framework whether you sell to SMBs, Mid-market or Enterprise businesses. PLG will soon become a basic expectation, like Inbound became a few years ago.
At the heart of PLG is the approach of giving users the ability to easily experience the product before the paywall and equip them to appreciate the value in the trial period or trial version. While companies have begun finding their stride with successful sales-marketing alignment, the stakes how now increased, the future is going to be about sales-marketing-product alignment.
Join this session for:
1. A quick introduction to PLG and how it will take you further along in the journey to higher personalization and higher organizational alignment
2. An approach to generating demand with traditional approaches, with some creative nuances, as you set yourself up for PLG
3. Build alignment with technology/product teams to structure data to move to PLG
4. A guide to building ‘tribes’ by connecting audiences with each other and with your company around theme of the problem you are solving for them
5. A recommended approach to structuring your team
6. Metrics you should track to measure performance
Rod Sloane, LinkedIn ChampionFeb 12 20202:00 pmUTC45 mins
Successful marketing is about more than just MQLs. More than delivering leads, modern marketing departments are playing ever-larger roles in all stages of business development. Join us for conversations with top demand generation experts on how their strategies can impact the entire sales cycle, fill the pipeline, and accelerate business growth. Deliver more of the leads your sales teams need and take them further than ever before by utilizing intelligent targeting, wholistic campaign design, and effective.
You could really take any angle on demand gen thought leadership, but some sample topics are:
- Demand generation strategies
- Holistic campaign design & effective segmentation
- Attribution and reporting best practices
Keith Johnstone & Dennis Le, Contrast Digital MarketingFeb 12 20204:00 pmUTC45 mins
Simplify your demand generation process by breaking it down and focusing on the components that matter most. Dividing the process into 4 steps, you can create an effective demand generation strategy that will drive interested leads into your sales team's open arms. Rather than chasing potential customers down and selling them on the same value propositions you and all your competitors are using, consider what it will take to make them chase you.
· Define your audience
o Maximize the effectiveness of your campaigns by starting with understanding the needs your product satisfies, and who will benefit most
· Gather insights
o Consider how and where your audience spends their time to identify what their interests, needs, or parallel pain points they may suffer from are
· Demonstrate value
o Create compelling content that attracts them to you and demonstrates value – something that will make your audience say thank you
· Set the bait
o Lastly, use your content and leverage targeted marketing channels to drive leads to you
As General Manager of Contrast Digital, Keith directs all marketing activities and has a track record of successfully growing client revenues and lead volume quarter over quarter. He has had his insights featured in publications like Forbes, Entrepreneur Magazine, Sales and Marketing Magazine, and HubSpot Sales to name a few.
Specializing In digital demand generation, Dennis has been in the marketing industry for nearly a decade. He has worked on campaigns across industries including software, professional services, and construction, executing campaigns that have helped drive leads in excess of $20M in potential revenue.
Keith Johnstone, GM, CMO, CDO, Contrast Digital Marketing
Dennis Le, Digital Demand Generation Manager, Contrast Digital Marketing
Facebook ads are an extremely effective tool to grow your audience and get more leads and sales. But they can feel overwhelming when you are starting out not to mention the fact they keep changing. Plus you can waste your money with the wrong strategy and tactics – and we don’t want that!
What is changing with Facebook
How to maximize the Boosted Post options on Facebook and Instagram
What types of ads to run
How to best target and retarget with a smaller audience
How to best allocate your budget
Mary McCoy, Demand Gen Marketing Manager, KlaviyoFeb 12 20209:00 pmUTC45 mins
Every demand gen marketer knows how complex the marketing mix has become—every day you get a LI message, cold email, or ABM outreach about how X new tool can get you Y% more leads. It’s incredibly exciting, but it poses a challenge. When constrained by time, resources, and budget, how do you grow acquisition meaningfully and scalably?
During this webinar, I'll share seven tenets I've learned in my experience leading demand generation for two high-growth SaaS companies. Whether you're just starting out or looking to deepen your marketing know-how, you'll discover how to keep yourself grounded with strategies and tactics that drive results.
Being a successful DTC marketer isn’t about relying on a silver bullet or mastering one paid channel. I'll show you how to think holistically about the sales and marketing funnel, develop a multi-channel approach, and accelerate sales pipeline. Register now!
Janice Dru, Cambridge Innovation Center | Ray Renna, IVI RMA GLOBAL | Christie Post, HypergiantFeb 12 202010:00 pmUTC60 mins
Social media, data analytics and artificial intelligence are all changing how marketers are connecting with their customers—are you ready for the revolution? This panel will explore the ways in which new technology is forcing marketing teams to rethink their practices, spanning everything from building the brand to developing new campaigns. Join us for a lively discussion that will help you drive your organization into the next decade.
Join the Conversation to Learn:
- How does social media affect brand/campaigns/engagement?
- How are AI and analytics impacting campaigns?
- What role does personalization play, and how can I make it happen?
- What compliance requirements do I need to worry about?
- How are internal relationships and networks affecting the marketing team?
Moderated by Melanie Turek, VP Research and Fellow - Connected Work, Frost & Sullivan
Janice Dru, Senior Marketing Director, Cambridge Innovation Center
Christie Post, Marketing Director, Hypergiant
Ray Renna, US Marketing Director, IVI RMA GLOBAL
Dana Albert of Yahoo Small Business will share secrets on how to stand out online and update your business information across search engines, social networks, maps and more from one dashboard and how to enhance your listing to attract new customers the moment they search. We all know how damaging bad reviews can be to a business - he will share the best tools to track and enhance your online reputation on review sites. He will also show you actionable reports on how visitors interact with your listings by tracking everything from profile views to calls and get competitive insights.
Debra Kunz, Founder and Executive Coach, Center for Deliberate Growth®Feb 19 20206:00 pmUTC60 mins
Decide today to unlock the leader within you. You’re already smart, savvy, and strong. Now you want to become more effective, and make it easier to create results for yourself and for the business.
Whether you are a seasoned executive, entrepreneur, evolving leader, or business owner, understanding what creates your leadership power gives you the tools to achieve what you want the most. Use these insights to manage your simultaneous business challenges, competing priorities, limited time, and endless decisions.
Learn to lead-easier™ as Debra Kunz, Executive Coach and Founder of the Center for Deliberate Growth®, reveals the crucial decisions that create intentional growth. See those decisions in action as she shares case studies from her years of empowering leaders and advancing companies forward.
What You Will Learn:
• The #1 decision that optimizes how you spend your time.
• How to manage the obstacles that interfere with your growth, and derail business results.
• Recalibrate how you use your energy, and what to give your mental time and focus to.
• The most critical question that creates productive breakthroughs.
• What you must do first.
It's true: team work makes the dream work. Also true: keeping all members of a team engaged, motivated, and pulling together isn't easy. That's why every team could use a tune up. And it's why you'll want to tune in for this presentation to learn how you can:
-- Build and sustain solid, committed teams
-- Ensure that both group goals AND individual goals are valued by all team members
-- Foster healthy dialogue that improves team decision-making
-- Capitalize on the strengths of every team member
-- Make your team more productive and more efficient
This presentation is for everyone who works with anyone in a team setting.
It doesn't have to be that way. Whether you're the one facilitating the meeting, setting the agenda, or simply attending, there are proactive steps you can take to make sure your time (and others' time!) is well spent. In this presentation, I'll show you how to:
-- Create outcomes-based meetings and get things done
-- Plan the perfect agenda in minutes
-- Determine who should attend your meeting and which ones you really need to attend
-- Engage every person attending every meeting
-- Get what you need from the meetings you attend
No more sitting in the back slumped down in your chair! You can make the most out of every business meeting but using these practical tips!
What is it, really, that sets the best supervisors apart from the rest? And what would it take to BE that supervisor, the one that everyone wants to work for and never wants to leave?
You can be that manager. It's easier than you think to engage, motivate, inspire, and win the hearts and minds of team members. In this presentation, you'll discover how to:
-- Manage work AND lead people so you are more effective
-- Do the little things that add up to strong employee engagement
-- Reallocate your time to the tasks that have the right impact
-- Leverage your strengths for connecting with people
-- Access resources and training for ongoing skills development
It all boils down to simple behavioral choices that anyone can make. The first choice is attending this presentation so you can get started right away!
Your technical expertise will only take you so far. In every job, there comes a time when the functional knowledge and experience just aren't enough to get the job done. That's why you need soft skills, too. Join me to learn about:
-- What are "soft skills" any way and why do I need to work on this?
-- The impact it can make when managers have strong soft skills
-- How to develop soft skills (no matter what your personality type!)
-- When and where your soft skills will come in handy
Become a more well-rounded leader by developing yourself, not just your expertise.
Robert J. Lewis, Ph.D.Jun 17 20205:00 pmUTC60 mins
A broad overview of basic research methods accessible to product-based businesses of all sizes. The discussion focuses on the most common and useful qualitative and quantitative research methods, and how to overcome each technique's individual disadvantages.
Participants will learn:
- How to define their business problem better, and choose the right method(s) to solve it.
- How to practically implement several very useful methods without the need for proprietary software.
- How to leverage the data they already have to find insightful patterns.
- Which methods are out there. Business leaders often do not realize there is a method that has been built specifically for their class of problem.
Having a broad understanding of the types of techniques that are out there (*and what they are for*) can be 90% of the battle.
About the speaker:
Robert J. Lewis, Ph.D. is a quantitative social scientist and software developer. His academic work in media psychology and entertainment has garnered more than 700 citations in his discipline. He has worked with multiple clients on various types of research problems, including Whatsmywine.com, Summery.ai, Crux Climbing Gym, and Rhu Collective. Additionally, he taught analytics and research methods to advertising students for seven years at The University of Texas at Austin.
Logic. Reason. Rational thought. In the heat of the moment, in a volatile and turbulent time, sometimes these get lost. Emotions prevail and hasty actions create bigger problems that could have been prevented with a healthy dose of critical thinking. When you build this essential skill, you'll get better at:
I once had a boss who said "I give you a paycheck. That's all the recognition you need." He was missing the point. No one NEEDS recognition... But, studies show, most people do a better job when they get it!
In this presentation, we'll cover:
-- The basics of when, where, why and how to show gratitude and to recognize employees
-- The risks of rewards (yes, they can backfire!)
-- The business case for creating a culture of encouragement
-- Myths about Millennials and what they expect
-- What research says about employee recognition
Don't worry. We're going to cover more than the kumbayah and fluffy stuff in this one!
Customer Experience (CX) is not a passing fad. It's THE business differentiator that will draw customers to you like moths to a flame. Or, if you ignore it, it's what will have your competitors eating your lunch everyday.
This presentation is for small business owners, salespeople, and others who are seeking ways to become memorable and indispensable to buyers. We'll cover:
-- The basics of CX: what it is any why it matters
-- Research with buyers that explains why you want to get in on this!
-- How to provide a relevant, meaningful, personalized experience
-- Why superior customer service and low prices aren't enough anymore
CX really does give you a competitive advantage. Don't get left behind!
The war for talent is heating up. Employees have options, and they just aren't as loyal as they used to be. But there is something you can do, something that will improve your rates of retention and stabilize your workforce.
It's all about creating a better employee experience. It doesn't have to be outrageously expensive or terribly time-consuming. You just need the secret sauce that will help you to:
-- Boost employee engagement
-- Create a workplace culture that fosters a sense of belonging
-- Ennoble and enable employees
That may sound like an elusive fantasy. But it's not. Tune in to find out how you (yes, YOU) can improve the employee experience in your workplace.