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Small Business

  • 7 Tips for Marketing Cybersecurity Solutions
    7 Tips for Marketing Cybersecurity Solutions
    Jessica Gulick, CEO, and Monica Ricci, VP of Marketing, Katzcy Oct 29 2019 3:00 pm UTC 60 mins
    Join Jessica Gulick, tech & cybersecurity growth hacker, as she shares the top lessons that have not only been learned, but have been put into practice by Katzcy’s growth-stage clients. We’ll talk about the importance of understanding buyer profiles, the techno-buzz trap, the right time for geek-speak, and how to build a narrative that positions your unique solution in the right box in the minds of buyers, industry analysts, and influencers alike.
  • Sea of Options: Navigating the Martech Marketplace
    Sea of Options: Navigating the Martech Marketplace
    David Pitta, BrightTALK | Sangram Vajre, Terminus | Karen Steele, LeanData | Jon Miller, Engagio Recorded: Oct 9 2019 48 mins
    The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.

    In this session, we sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.
  • 4 Steps to a $4k Day in Your Service-Based Business
    4 Steps to a $4k Day in Your Service-Based Business
    Stephanie Staidle Recorded: Oct 9 2019 62 mins
    If you are a purpose-driven, service-based entrepreneur (i.e. coach, consultant, healer, creative)- you do NOT have to struggle to make a living doing what you love. In this interactive workshop, you'll learn the simple processes and tools I use to keep my service-based business thriving. Hint: It doesn’t include a fancy website, blogging, or online advertising. These are the EXACT same systems I used to trade in my part-time job for full-time entrepreneurship, lock in financial stability, and finally spend my days living the lifestyle I always dreamed of all while making a difference in the world. If you are new to entrepreneurship or have been struggling to get results in your business, you need a system for consistent income, high-paying clients, and effective marketing so you don't have to scramble for your next dollar! Join us to create powerful breakthroughs in your business.

    Register Now to Find Out...
    •The #1 MYTH on why 90% of Entrepreneurs fail (and give up) within the first few years. Hint: Businesses don't fail because they lack funding or the right business plan!
    •Discover the one skill that is MANDATORY if you go into business- and if you haven't mastered this tool, you just won't make it.
    •Why having a great website or a blog is NOT the key to your success and why online marketing is a waste of time until you’ve mastered specific offline skills
    •How ONE single change in how I did business totally transformed my income. When I implemented this strategy, my sales sky-rocketed (by 10x) and gave me a 50% sales rate (1 out of 2 people say YES)!
    •How to Work SMART for 5 Figure Months and 35 hour weeks and without an email list and only a handful of prospective clients a month
    •The EXACT system I created for my business that provides CONSISTENT $4K days—and still gives me (plenty of) time to take 3 day weekends off with my fiancé, watch the Daily Show snuggling with my cat, or hop on a plane whenever the heck I feel like it.
  • How CX Can Impact Business Success from End to End
    How CX Can Impact Business Success from End to End
    Vikas Bhambri (SVP, Global Sales & Customer Experience) and Molly Garraway (Senior Manager of CX) Nov 21 2019 6:00 pm UTC 30 mins
    Customer service can do more for your business than simply keep customers happy. It can be used as a competitive advantage. Join Kustomer and The Farmer’s Dog as we explore how CX can impact business success from end to end, and the importance of leveraging CX insights to influence business decisions.

    In this webinar you will learn:
    - The changing expectations of the modern day consumer
    - How exceptional customer service can impact business success
    - Why support data should be leveraged throughout the business
    - Why CX is the cornerstone of The Farmer’s Dog
  • Unified Endpoint Management & Security: A Force Multiplier for Small Businesses
    Unified Endpoint Management & Security: A Force Multiplier for Small Businesses
    Scott Scheferman, Cylance Director of Global Services; Masataka Hashiguchi, Interfocus Sales Engineer Recorded: Oct 8 2019 55 mins
    Join Interfocus and Cylance for this webinar outlining the workplace productivity gains that your business can realize through an integrated and unified platform delivering both IT asset management and endpoint security. Most IT teams today suffer from "alert fatigue" from the growing number of devices on their network, and spend on average 5-13 hours a week cleaning up compromised endpoints. Scott Scheferman from Cylance and Masataka Hashiguchi from Interfocus will demonstrate how automation and prevention is worth a pound of cure on your endpoints.
  • In Defense of Small Business: Threat Strategies That Work
    In Defense of Small Business: Threat Strategies That Work
    Vince Crisler, CEO of DarkCubed Recorded: Oct 3 2019 49 mins
    Small and medium-sized businesses (SMBs) regularly struggle to get attention in a marketplace crowded with larger, noisier competitors, but this is certainly not the case when it comes to cyber attacks. As large enterprises continue to invest dollars and resources into their security programs, malicious actors have turned their attention to small, less protected companies. And for an SMB, the traditional approach to threat intelligence—knowing where the next attack is coming from before it hits—is simply too costly, too technical, and too complicated. Join Vince Crisler, CEO of Dark Cubed, for a discussion about what SMBs need: cost-effective solutions for threat intelligence that are automated, powered by machine learning, and provide insights through user-friendly dashboards that the business can understand.
  • Call Center Transformation with Unified Communication Softphones
    Call Center Transformation with Unified Communication Softphones
    Todd Carothers, CounterPath EVP of Sales, Marketing and Product Recorded: Oct 10 2019 47 mins
    The call center industry has seen increasing demand to move to the cloud for operational efficiencies, agent versatility, and increased flexibility. Can you accomplish this with the current solution you already have in place? Can you extend the value of your Aspect, Asterisk, Avaya, BroadSoft, Cisco, Genesys, or cloud-platform?

    Join us for an overview of the CounterPath Bria call center solution and how you can increase agent productivity and reduce administrator and manager headaches. Hear from Todd Carothers, CounterPath’s Executive Vice President of Sales, Marketing and Product, where he will dive into the current state of the Call Center market and best practices for the future using Bria softphone solutions.

    In this webinar, you will learn about:
    •How to mitigate and take advantage of technology changes for call centers
    • Increasing agent productivity with powerful UC tools
    • Reducing IT and administrator headaches deploying or managing a call center solution
    •CounterPath’s off the shelf and custom solutions for call centers
    • How digital SaaS solution provider, cleverbridge, was able to leverage CounterPath’s Bria call center solution to increase agent effectiveness and improve the customer experience
  • Top Sales Hacks for 2020 and Beyond
    Top Sales Hacks for 2020 and Beyond
    Deb Calvert, sales trainer, coach, researcher, author & speaker Recorded: Oct 1 2019 35 mins
    It's baaaack! Deb's annual review of the latest and greatest sales hacks you won't want to miss out on. Most are no cost or low cost, and all of them have been personally tested in the field. Best of all, YOU can access these tools on your own to save time, automate processes, connect with buyers, and make the most of every single sales day.
  • Emerging Leaders: How to Identify, Retain & Motivate Them
    Emerging Leaders: How to Identify, Retain & Motivate Them
    Deb Calvert, executive coach and HR consultant Recorded: Oct 1 2019 45 mins
    Build the business by building the people. But what people? And how?

    We'll talk about the reasons Millennials (and others!) need more from your organization and how you can give them what they need. In return, you'll get higher rates of employee engagement, longer-term retention, and succession management from within.
  • How to Differentiate Your Customer Service by Improving Your Agent Experience
    How to Differentiate Your Customer Service by Improving Your Agent Experience
    Ian Jacobs (Principal Analyst/Forrester), Alex Gadd (VP of CX/Kustomer), Gary McGrath (Success Operations Manager/Paddle) Recorded: Sep 26 2019 60 mins
    Companies spend billions each year on optimizing digital customer experiences, however, for most customers the defining experience is their human interaction (and increasingly only) with a customer service agent. But, if agents don’t have a great experience themselves, how can they be expected to provide one for their customers?

    Being a customer service agent has never been harder. Customers’ expectations are higher than ever. And companies expect their agents to improve engagement to meet these expectations, while taking less time. Yet, maximizing speed and attentiveness naturally conflict. Careful, thoughtful service can consume an agent’s time, but their KPIs are typically focused on time-sensitive metrics.

    Achieving a modern customer service experience must begin with companies enabling their service teams to deliver attentive and insightful service that ensures the agent experience aligns to the customer experience and both are equally positive.

    This webinar will break down how customer service has evolved to facilitate the increasing needs of the ever-informed consumer by empowering service teams with better processes and technology to focus on delivering the type of support that builds trust, loyalty, and ultimately economic value.
  • The Entrepreneurial Fundamentals: What You Must Have if You Want to Make Money
    The Entrepreneurial Fundamentals: What You Must Have if You Want to Make Money
    Barb Stuhlemmer Recorded: Sep 25 2019 63 mins
    In the webinar, Barb Stuhlemmer shares the most common mistakes Business Owners make and how to avoid them.

    Author of The Entrepreneur Awakening: Making the Move from Employee to Business Owner and a business owner herself, Barb Stuhlemmer has seen and experienced all the mistakes new business owners make. Knowing your expertise is not enough to be excellent at being a business owner. The skills it takes to run a business are different than the skills it takes to be the expert in your field. Because of this business owners often go into business with a great idea, product, or service but are overwhelmed and exhausted by all the extra work owning a business takes, just to sell their product.
    Barb will:
    Cover the Ten Fundamentals you need to start your business.
    Give suggestions and ideas to manage those fundamentals.
    Answer questions you might have specific to your business challenges.
  • How Kustomer and Amazon Connect Help Bulletproof Deliver High-Touch Care
    How Kustomer and Amazon Connect Help Bulletproof Deliver High-Touch Care
    Michael Callahan (Bulletproof), Chris Bergin (Amazon Connect), Doug Jarvis (Kustomer) Recorded: Sep 19 2019 54 mins
    Bulletproof, a high-growth nutritional and wellness brand, has reimagined how it delivers customer service by adopting Kustomer and Amazon Connect for its customer care team.

    Hear how Bulletproof is leveraging the seamless integration between these two solutions to streamline transactional support conversations, freeing up more time for high-value engagements with its passionate customers without adding advocates to its customer care team.
  • Positively Negotiate Work Drama: How to Stop Complainers & Energy Drainers
    Positively Negotiate Work Drama: How to Stop Complainers & Energy Drainers
    Linda Swindling Recorded: Sep 18 2019 62 mins
    Constant complainers take up resources, time, and mental bandwidth in the workplace. When you change a culture of complainers to one of contributors, you boost morale, increase productivity, and promote effective communication. In short, you get more done with less drama. In this presentation, workplace communication expert Linda Swindling shares her expertise in negotiating tough situations at work and in life. Discover how to positively influence others to accomplish your purpose. Understand the reasons why people are creating drama so that you can diffuse conflicts and address problems productively. Linda uses scenarios, engaging questions, and original research to provide strategies that can be implemented immediately.


    After attending, participants leave with strategies to:
    ● Identify and negotiate with specific types of energy drainers and complainers
    ● Implement the #1 way to stop a ​Whiner ​
    ● Maintain control of destructive conversations
    ● Communicate powerfully with difficult people, including the ​Toxics
    ● Self-assess to determine when you can be a ​Complainer ​and how to stop it
    ● Learn concrete phrases to turn constant ​Complainers ​ into productive ​Contributors ​
    ● Address disagreements successfully so everyone can get back to work.
  • Kustomer
    Kustomer
    Brad Birnbaum (CEO & Founder), Peter Johnson (VP of Product), Alex Gadd (VP of CX) Recorded: Sep 12 2019 2 mins
    Customer service re-imagined.

    Kustomer makes personalized, efficient and effortless customer service a reality.
  • Transforming Your Sales Manager into the Leader You Always Desired
    Transforming Your Sales Manager into the Leader You Always Desired
    Mark Thacker, President, Sales Xceleration Recorded: Sep 11 2019 48 mins
    Do you want your Sales team to consistently meet their revenue goals? Learn what is needed to give your Sales Manager the proper foundation for on-going sales success.
  • Hourly Worker Retention: The Key Driver Companies Overlook
    Hourly Worker Retention: The Key Driver Companies Overlook
    Frank Pereira, managing partner at Coleman Consulting Group & Steve O'Brian, VP of marketing at Shiftboard Recorded: Sep 10 2019 33 mins
    In today’s tight labor market, organizations with hourly workers are experiencing unprecedented challenges sourcing enough labor to operate their businesses. To ensure a healthy talent pool, they are focusing on strategies to improve worker retention.

    Join Steve O'Brian, VP of marketing at Shiftboard, and Frank Pereira, managing partner of Coleman Consulting Group, as they discuss research-based insights and best practices derived from their extensive experience working with industry-leading organizations on one commonly overlooked factor that most impacts employee turnover: the work schedule.

    In this webinar you will learn:

    · Drivers of hourly worker turnover
    · The impact of work schedules on job satisfaction
    · Factors of the work schedules that matter most to hourly workers
    · What employers can do to improve retention
  • Managing Your Organization's Cyber Risk as a Service
    Managing Your Organization's Cyber Risk as a Service
    Troy Vennon, Director of Security Innovation, the Columbus Collaboratory Recorded: Aug 29 2019 56 mins
    Join us for this webinar that will demonstrate how your organization can adopt best practices for vulnerability management, threat intelligence and cyber risk management that previously had been beyond your means. For various reasons - tight budgets, lack of skills or resources, or a focus on other priorities - most companies perform vulnerability, threat and risk management in a very tactical way. Join Troy Vennon, Director of Security Innovation at the Columbus Collaboratory, for this session outlining how the combination of cloud-based vulnerability management, threat analysis and risk assessment, bundled with expert reporting and guidance for your specific IT environment, will cost-effectively transform your security operations from the tactical to the strategic.
  • Why Join an ISAO? The Network Effects of Threat Intelligence Sharing
    Why Join an ISAO? The Network Effects of Threat Intelligence Sharing
    Troy Vennon, Director of Security Innovation, the Columbus Collaboratory Recorded: Aug 27 2019 58 mins
    Join us for this webinar presenting the benefits of networking with your industry peers to share intelligence about threats and vulnerabilities. In today's environment where the threats seem to intensify, it's critical to know who to trust. During this session, Troy Vennon, Director of Security Innovation at the Columbus Collaboratory, will outline the benefits of an Information Sharing and Analysis Organization (ISAO), explain how you can benefit from joining an ISAO even if you're already part of an ISAC, and provide an example of how collaboration around cyber threat data can enable your organization to efficiently identify and neutralize the most prolific and potentially harmful threats out there.
  • Building a world-class sales organization
    Building a world-class sales organization
    Dell for Entrepreneurs Recorded: Aug 27 2019 60 mins
    The quality of your sales force has a direct, accumulating, impact on your business as you grow – and building it from the ground up is the way you turn your business into a world-class sales organization. But it's not just about how many clients you're speaking to or closing, but how many clients feel like your sales team partners with them as true advisors.

    Join this VB Live event to learn the essential strategies and key best practices for small and mid-sized companies to not just keep up with your competition but pull ahead.

    Register for free now!

    Attend this webinar and learn:
    * How to effectively hire and train a top sales force
    * What the smartest sales quotas look like, and how to set them
    * How to create and implement business management systems
    * What motivates sales teams, and how to take advantage
    * What an effective sales culture looks like and how to build one

    Speakers:
    * Burt Powers, Senior Director of Dell Small Business Sales
    * Stewart Rogers, Analyst At Large, VentureBeat
  • Investing in Cannabis Tech with OurCrowd and AICA
    Investing in Cannabis Tech with OurCrowd and AICA
    The America Israel Cannabis Association (AICA) Recorded: Aug 22 2019 45 mins
    In this live webinar we will chat with Kfir Kachlon, head of cannabis investments for OurCrowd. OurCrowd is one of the largest VC funds in Israel with over 1B in committed capital
  • NO’ing Your Way to Being a Successful Leader
    NO’ing Your Way to Being a Successful Leader
    Whitnie Wiley Recorded: Aug 21 2019 42 mins
    As leaders and business owners, there are thousands of different ways we can spend our time. However, not all of them are equally important or will yield the best return on investment. Protecting our time requires being in touch with our values and priorities and then saying “NO” to those distractions that are not in alignment.

    In this webinar, Whitnie will share with you why it’s important to say, “no,” how to say, “no” and when to say, “no.” Once you master saying “no,” you will see how your “yes” gets you want you want.
  • Best Practices in Threat Hunting: Optimizing the Anomalous Activity Search
    Best Practices in Threat Hunting: Optimizing the Anomalous Activity Search
    Brenden Bishop, Data Scientist, the Columbus Collaboratory Recorded: Aug 21 2019 43 mins
    Join us for this webinar that will present an advanced data science approach to detecting anomalous behavior in complex systems like the typical corporate network that your IT Security team is trying to defend. Generalized anomaly detectors, without tuning for a specific use case, almost always result in high false alarm rates that lead to analyst alert fatigue and a detector which is effectively useless. In this session, Brenden Bishop, Data Scientist at the Columbus Collaboratory, will present an open source tool and best practices for building specific, repeatable, and scalable models for hunting your network’s anomalies. Through iteration and collaboration, defenders can hone in on interesting anomalies with increasing efficiency.
  • How to master sleep - Get your best night's sleep ever
    How to master sleep - Get your best night's sleep ever
    Nick Elvery - Human Optimisation Expert Recorded: Aug 16 2019 30 mins
    Sleep is an essential component of living an optimised life but good quality sleep alludes so many people these days. In this webinar, Nick will work your through the best practices to get the best night' sleep ever.
  • The PFPS Recipe for Retaining Top Talent
    The PFPS Recipe for Retaining Top Talent
    Deb Calvert, Executive Coach, president of People First Productivity Solutions Recorded: Aug 7 2019 41 mins
    Slow down that revolving door of talent! Keep the people you want to have on your team! How? That's the BIG question.

    And we're going to answer it in this webinar. We'll take a look at the research and best practices that make some employers better at retaining top talent than others. Spoiler alert: It's not because they pay more or have better free food in their cafeteria! What they've got is a higher level of employee engagement. And you can have that, too.

    In this presentation, we'll show you how:

    - Employee engagement really does matter when it comes to retention (and every other indicator of business success!)
    - You can boost engagement levels and have a positive impact on retention (and every other indicator of business success!)
    - HR and front line managers can impact employee engagement even in a difficult corporate environment
    - YOU can make a difference that makes a positive impact

    There's a reason that human capital tops the list of C-Suite concerns in 2019. And we're going to cover that, too. We'll address some of the myths and mis-perceptions that get in the way of truly engaging and retaining people in your organization. You'll also receive a free checklist for daily engagement activities that you can distribute to all your managers. Don't miss this presentation from Deb Calvert, president of People First Productivity Solutions -- we can help you build organizational strength by putting PEOPLE first.
  • Sharing Cyber Threat Information: Why, When and How?
    Sharing Cyber Threat Information: Why, When and How?
    Troy Vennon, Director of Security Innovation, the Columbus Collaboratory Oct 22 2019 3:00 pm UTC 60 mins
    It’s been 20+ years since the US government first issued a directive mandating that critical infrastructure providers in the public and private sectors share information about cyber threats. This directive, PDD63, recognized that, in the face of increasing threats, organizations that band together to share information and coordinate responses stand a better chance of protecting themselves. Thus, the realm of threat intelligence sharing was created. Join Troy Vennon, Director of Security Innovation at Columbus Collaboratory, as he reviews the basics of sharing threat intelligence and how it can benefit an organization of any size in any industry.
  • Time Management for Managers
    Time Management for Managers
    Deb Calvert, president, People First Productivity Solutions Nov 12 2019 4:00 pm UTC 45 mins
    So. Much. To. Do.

    So. Little. Time.

    Reclaim control of your calendar and focus your time where it matters most. Learn how to avoid getting sucked into reactive, fire-fighting mode and other time-sucking derailers. Get practical strategies for making every minute count so you can be the best people manager possible.
  • Sales Process Coaching
    Sales Process Coaching
    Deb Calvert, sales manager trainer and coach Nov 12 2019 5:00 pm UTC 45 mins
    Sales coaching isn't the same as managing or mentoring. There are specific coaching tools and techniques you can use during every phase of the sales process. Learn what the most curbside coaching looks like and get takeaway tools you can use right away to become more effective as a sales manager who truly coaches.