In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!
Taylor Wheeler, Director of Digital Sales & MarketingRecorded: May 21 202050 mins
SEO isn't as difficult as you might think. And with dramatic changes in search behavior over the past few months, there is an opportunity for marketer's to ramp up their impact on SEO with some fundamental elements and hints on how to rank higher.
In this 45 minute webinar, Director of Digital Sales & Marketing, Taylor Wheeler, will walk you through:
• Defining Organic SEO
• Why SEO Matters
• SEO Ingredients
• Updates & Best Practices
• Marketer's Actionables
Joseph Pascaretta & Amber Colley, Dun & BradstreetRecorded: May 20 202033 mins
Position yourself to restart your small business successfully -- learn how to evaluate and maintain your key relationships, better manage your cash flow, and build an emergency plan. Speakers: Joseph Pascaretta, General Manager of Credibility at Dun & Bradstreet, and Amber Colley, Business Credit Specialist and Senior Vice President of Sales Training at Dun & Bradstreet. Length: 30 minutes
As a business owner in Detroit during the 2008 financial crisis, Mr. Pascaretta will share his unique perspective on running two businesses during a crisis. Join Mr. Pascaretta and Ms. Colley for an engaging discussion on how to better position your business to endure financial hardship, navigate a shifting economy, and weather this and future storms.
•How to help evaluate and maintain your key business relationships
•Ways you can better manage your cash flow
•How to build an emergency plan to help protect your business
We look forward to seeing you at the event.
Meet Your Speakers:
Joseph Pascaretta, General Manager, Credibility, Dun & Bradstreet
Amber Colley, Business Credit Specialist and Senior Vice President of Sales Training, Dun & Bradstreet
Biba Visnjicki, MD, Fraunhofer Project Center & Thomas Vollmer, Head of Production Quality Dept, Fraunhofer IPTRecorded: May 19 202059 mins
Businesses are currently facing many challenges, including the need to work towards attaining an Industry 4.0 standard. Industry 4.0 is all about optimization; from managing big data to efficiency in the production line. All this aims at enabling businesses to make quicker, smarter decisions while minimizing costs. This webinar sets out to explain the challenges and to offer solutions in the adoption of I4.0 related technologies.
Dr. Biba Visnjicki Managing Director, Fraunhofer Project CenterRecorded: May 18 202027 mins
Many manufacturers are busy with transitioning to digital manufacturing. Yet, deployment of new digital technologies, adaptation of the scalable, digital architecture that will allow connectivity of data systems on the level of the whole factory and network of factories, is not there.
Main technical condition for digital manufacturing is the adequate digital backbone: fully connected digital systems and well-defined data governance.
Nevertheless, robust data and IT infrastructure is not all company needs. Digitalization at scale requires:
• Strong leadership and clear strategic directions regarding how digital transformation will create new business value.
• Technical, managerial, and transformational capabilities and resources to understand and execute the changes.
• Culture with cross-functional set-up, with agile way of working and strong incentives for people to make it happen.
In the last three years, Fraunhofer Project Center in the Netherlands supported many SMEs and multinational is transition to digitalization at scale. Our learnings from the market will be shared in this edition.
Andrew Meister, Director of Digital Sales & MarketingRecorded: May 14 202034 mins
With internet usage at an all-time high, leveraging Google Ads will assist you in your efforts to regain customers and acquire new ones. We understand it can be difficult to not only know what the customer's journey looks like for your products or services but also to know how to treat each within your paid media campaigns. We’re here to help and ensure you have the tools and knowledge needed to make the right decisions.
In this 45 minute webinar, Director of Digital Sales & Marketing, Andrew Meister, will share insights on:
• Paid Media: Understanding Intent
• Google Ads Funnel
• Low, Medium & High Intent Tactics
• Paid Success Formula
• Landing Page Optimizations
Julia Scott, Founder, J. Scott Marketing & PR and Meg Levene, Outsourced VP of Sales, Growth Strategies ConsultingRecorded: May 13 202058 mins
Join us for a lively 60-minute webinar that will give you the insights you need to get your sales and marketing strategies ready for the pandemic recovery.
•Gain insights and have access to two sales and marketing experts
•Pick up actionable sales and marketing tactics you should be doing to win in the short-, medium-, and long-term
•Learn the 5 things you should be doing today to win in the recovery
Nikki Larchar, SHRM-CPRecorded: May 13 202061 mins
Define the Line: How to Help Eliminate Workplace Harassment (one conversation at a time)
Have you ever experienced that feeling you get in the pit of your stomach when someone crosses your line and makes you feel uncomfortable? Or have you thought of the BEST come back ever, but now it's hours or days after the situation happened? For many of us, we haven't had the opportunity to learn what the heck sexual harassment actually is, how to speak up when someone does or says something inappropriate, or what resources we have available. During this interactive webinar presentation, you will learn about how sexual harassment and inappropriate behavior show up in our workplaces, practice different ways you can speak up for yourself and others, and feel empowered to define your line the next time someone crosses it.
About the speaker: Workplace harassment prevention trainer and speaker, Nikki Larchar, SHRM-CP, is the author of the comic book Define the Line and the Co-founder of Define the Line a company that is on a mission to eliminate workplace harassment and discrimination by empowering employees to speak up for themselves and each other. Because everyone deserves a safe and secure workplace. Nikki finds joy in engaging her audience with interactive activities and discussions to spark meaningful conversations on difficult topics like sexual harassment. As the co-author of the comic book training tool, Define the Line, Nikki has created the harassment prevention training she wished she had when she entered the workforce. Define the Line's work has been featured nationally in media outlets such as NPR, SHRM, Workforce Magazine, HR Dive, and HR Bartender. When Nikki is not inspiring teams, you can find her serenading Disney songs to her dog while her husband tries to escape the beauty of her voice in their Cocoa, FL home.
Kerry Cunningham, Sirius Decisions, Kate O'Leary, Brainshark, Sean Crowley, Dun & BradstreetRecorded: May 12 202052 mins
Breaking through the Data Dichotomy: Elevate Your Game from Data Operations to Revenue Operations
The results are in! 500 of your B2B Sales and Marketing peers have spoken: data and data quality has never been more important. As a result, organizations must ensure high quality data across sales and marketing tech stacks. Organizations looking to establish best practices and turn data into a competitive advantage must focus on activating the data they have into their own key sales and marketing use cases.
Join D&B and guest presenters from Sirius Decisions and Brainshark for a timely webinar and discussion on proven strategies you can apply to elevate your organization’s data game today. Presenters will cover:
• Key findings and implications from the 7th annual B2B Sales and Marketing Data Report
• How to set yourself up for success - key components for a successful data management practice that drive revenue
• Real world transformations - how Brainshark evolved their Data Operations Practice into a Revenue Generating Data Operations center of excellence
This webinar will offer the insights, perspectives and best practices for improving the ROI of your Sales & Marketing tech stack that you can put into place today.
All registrants will receive a free copy of “The 7th Annual B2B Sales and Marketing Data Report: The Dichotomy of Data: The Key to Optimizing Your Data Quality Investment in 2020”.
Meet your Speakers:
Kerry Cunningham, VP and Principal Analyst of Marketing Operations, Sirius Decisions
Kate O’Leary, Director of Operations, Brainshark
Sean Crowley, Integrated Marketing Leader, Dun & Bradstreet
Juan Rojas, Digital Marketing & Sales Consultant, V Digital ServicesRecorded: May 6 202046 mins
Learn about 3 effective platforms to leverage when communicating with consumers during COVID-19. During these challenging times, it is key to keep your consumers informed on the state of your operations. We understand it can be difficult to determine which channels have the most impact. We’re here to help and ensure you have the tools and knowledge needed to make the right decisions for your consumers and your business.
In this 45 minute webinar, Digital Marketing & Sales Consultant, Juan Rojas, will cover the most effective ways to benefit from:
• Google My Business
• Chat AI
• Email Marketing
Melissa Hassett, Vice President of Client Delivery | Lisa Ostrenga, Recruitment Marketing StrategistRecorded: May 5 202061 mins
What are the key challenges organizations are facing today when hiring today and how are they responding? What are some best practice approaches to reach job candidates and engage them throughout the hiring process in this new way of working? Join us as experts Melissa Hassett, Vice President of Client Delivery, and Lisa Ostrenga, Recruitment Marketing Strategist, tackle these questions and more and dive into innovative recruitment marketing strategies during and after a global pandemic. You’ll gain a view into valuable new (and some familiar) recruitment approaches that organizations are embracing today and ideas to strengthen your organization’s hiring strategy right now.
ManpowerGroup is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRMSCPSM. This program is valid for 1 PDC for the SHRM-CPSM or SHRM-SCPSM. For more information about certification or recertification, please visit www.shrmcertification.org
What is it, really, that sets the best supervisors apart from the rest? And what would it take to BE that supervisor, the one that everyone wants to work for and never wants to leave?
You can be that manager. It's easier than you think to engage, motivate, inspire, and win the hearts and minds of team members. In this presentation, you'll discover how to:
-- Manage work AND lead people so you are more effective
-- Do the little things that add up to strong employee engagement
-- Reallocate your time to the tasks that have the right impact
-- Leverage your strengths for connecting with people
-- Access resources and training for ongoing skills development
It all boils down to simple behavioral choices that anyone can make. The first choice is attending this presentation so you can get started right away!
Debra Kunz, Founder and Executive Coach, Center for Deliberate Growth®Recorded: Apr 29 202058 mins
During this unprecedented time, each company has been forced to do things differently. Leaders are facing extraordinary challenges. Knowing the best way to lead can be difficult as you navigate the quickly evolving changes in our lives and businesses. Smart, savvy, and strong leaders can find themselves retreating into ‘let’s just get through it and hope for the best.’
Whether you are a seasoned executive, business owner, entrepreneur, or company leader, understanding what creates effective leadership during times of change gives you the tools to achieve what’s needed now, and determine what will be needed next. Use these insights to manage your simultaneous business challenges, competing priorities, limited time, and endless decisions.
Learn to lead-easier™ as Debra Kunz, Executive Coach and Founder of the Center for Deliberate Growth®, reveals the crucial decisions that can simplify leadership during this time of uncertainty.
Steve Moritz, Chief Digital Officer, System Soft Technologies; Andrew Vincent, Creative Director, System Soft TechnologiesRecorded: Apr 28 202059 mins
Exceptional customer experiences are the expectation in 2020. Zoom, Netflix, Apple, Amazon, and other category leaders know this and have built strong business models around customer experience best practices.
Personalized interfaces across all channels and devices presented with simplicity and speed are now table stakes. Doesn’t sound like a revenue-driver or key differentiator? How often have you decided to use a service or buy from a company because of a seamless customer experience across physical and digital channels?
Positive experiences lead to a positive perception of the product and company, loyalty and word of mouth. That’s why companies that emphasize a robust digital customer experience (CX): …
- Average 60% more profitability than their competitors
- Have dedicated budgets for automating their customer experience to enhance customer insights
- Were 3-times more likely to achieve their goals in 2019 (Econsultancy)
- Know that 60% of loyalty is based on CX (and not brand or price) (Gartner)
- Understand that two-thirds of consumers find a positive brand experience more influential in their buying decisions than great advertising (PwC)
- Make artificial intelligence a high priority and 36% are already using it to enhance CX (Econsultancy)
- To enhance CX, are more than 9X likely to integrate data from multiple sources, analyze customer interactions across channels, and engage customers across channels (Pointillist)
- Invest in truly understanding customers via customer data platforms and real-time decision engines (Pega)
But how do you budget for and measure CX? What are the right ways to prioritize and manage your company’s CX efforts? Which technologies should you use? What are the current and future trends you should consider or implement?
We’re going to answer these questions and other related questions on April 28 with some experts that are happy to share best practices and go over some real-life examples.
Louise Cavanagh (D&B), Markus Kuger (D&B), Chris Laws (D&B), Ryan Morhard (WEF), Chris Southworth (ICC), Adrian Lovett (WWWF)Recorded: Apr 23 202063 mins
Join Dun & Bradstreet and leading voices of the business world to hear how to maintain business momentum through the Coronavirus pandemic.
As COVID-19 continues to spread across the world, the full impact to global economies and business is becoming apparent as firms continue to shut their doors and buying organisations focus on keeping essential processes running. Dun & Bradstreet economists forecasted weak global GDP growth in Q1 and only expect this to worsen.
Over the past 178 years, Dun & Bradstreet has remained a constant through previous pandemics like the Spanish Flu, recessions, the Great Depression, world wars, globalisation, and much more. Through all of this, we’ve continued to help our customers maintain business momentum and now is no different.
The use of data and technology is key to keeping the lights on, maintaining momentum and mitigating the level of disruption to businesses. In some cases, even through adversity, data and modern tools can accelerate processes, help to overcome lack of resources or allow organisations to tap into new avenues for opportunity to shore up their future revenues.
In this webinar, experts from Dun & Bradstreet, the International Chambers of Commerce, the World Economic Forum and the World Wide Web Foundation will explore:
•The latest on the impact on global markets and economies
•Lessons from history on how to maintain business momentum through turbulent times
•Threats to business and society, and the opportunity to create a powerful new narrative from the International Chambers of Commerce
• The World Economic Forum's COVID Action Platform
•How the web is a critical force for business continuity and in helping to curb the spread of covid-19 from the World Wide Web Foundation
VentureBeat x DocuSignRecorded: Apr 22 202059 mins
Digital innovations are more critical than ever for small businesses pivoting to address new challenges in a time when resources are limited and streamlined online communication becomes critical. Digital agreements, for example, can streamline current processes, so that you can focus on your employee and customer experience.
And in the long-term, digital solutions and business processes that speed up agreements, reduce costs, and increase efficiencies across every facet of a company will become embedded in doing business for greater efficiency. You'll ensure your small business strategy remains on the right track, and you can scale quickly once the economy rebounds.
To learn more about how these technologies are helping SMBs tackle challenges now and prepare for the future, don't miss this VB Live event.
In this webinar, you’ll learn:
- How technology can help small businesses pivot their strategies
- Ways digital innovation is evolving business processes now and in the future
- How to transform the way you prepare, sign, act, and manage agreements
- How the right technology can help grow your business during uncertainty
- Leo Rodriguez, Director, Small Business Partner Marketing, DocuSign Inc.
- Laurie McCabe, Cofounder & Partner, SMB Group Inc.
- Stewart Rogers, Analyst-at-Large, VentureBeat
Rick Betori, SVP Operations and Innovation and Nichole Knight, JobStack Business Product ManagerRecorded: Apr 22 202040 mins
At PeopleReady, the health and safety of all our stakeholders is our top priority. That’s why we encourage you now more than ever to take advantage of our mobile app, JobStack, which allows you to safely access the workers you need digitally, 24/7.
JobStack, has over 50,000 qualified workers looking for jobs daily and fills a job every 9 seconds –giving you the agility to get your team together when emergencies pop up.
In this webinar Rick Betori, SVP Operations and Innovation and Nichole Knight, JobStack Business Product Manager, will demonstrate how JobStack can help eliminate the amount of physical touch points needed in the staffing process; and how it can help to alleviate some of the challenges you may be experiencing today, including:
•Urgent staffing needs that come up outside the traditional 9-5
•Having trust in the on-demand workers coming for your shifts and knowing they are healthy
•Not wanting to have to deal with the exchanging of paperwork
•Wanting the convenience and safety of using an app, but still needing top notch support
Register below to join us on April 22nd at 12 PM CT to learn more about how you can staff safely and smartly with JobStack.
Christina Daves, Publicity Strategist, PR for Anyone®Recorded: Apr 22 202060 mins
Attendees will be introduced to and learn a proven system that is a 3-step process of being newsworthy, creating great hooks, and finding the right journalist.
They will then learn how to combine this PR success with social media to broaden their reach and their perceived expertise to their target market.
Do you check out when the media checks you out?
How to create newsworthy story ideas the media will love
How to create hooks so the media will read the pitch
How to find the right journalists
How to combine PR success with social media for maximum impact
Prof Ian Gibson, Scientific Dir, Fraunhofer Project Ctr & Robin Day Head of Dept, Laser material processing, Fraunhofer IPTRecorded: Apr 21 202059 mins
The COVID19 crisis has changed the way we live forever. Many new challenges have been presented to us and at no time has technology been used to assist almost all of humanity at the same time. The power of the internet has been used in conjunction with social media and other technologies to help almost everyone on the planet. It has been suggested that AM can be used to help with the crisis by printing masks, ventilator fittings and other parts that are in short supply at times like this. This is however not the first time that AM has been applied to help in crisis situations. This webinar examines why AM can be particularly useful in these situations, approaches that have been used and what we can do to prepare ourselves for the next time.
Melinda Emerson, Entrepreneur, Host of #Smallbizchat LIVERecorded: Apr 16 202046 mins
Marketing practices have dramatically changed with the onset of the COVID-19. This rapidly changing environment has presented both new opportunities & challenges for small businesses. This webinar will provide attendees with the ability to better understand digital marketing strategy and find potential untapped marketing opportunities for their small businesses. If you haven’t quite figured out how to build a standout brand online, you need an effective strategy. Let Melinda Emerson “SmallBizLady” walk you through an Internal Digital Marketing Reboot. Attendees will learn how to build a strong website, generate leads, build sales funnels and have an effective email marketing program. You’ll leave this webinar with a marketing plan to survive and thrive long after COVID-19.
All attendees will receive a free e-book: How to Recession-Proof Your Business.
Attendees will learn:
• Elements of A Successful Digital Marketing Strategy
• How to Attract Leads or Potential Customers
• 6 Cs of Social Media Marketing
• Sales Funnel Best Practices
• Post COVID19 Action Plan
Moderated by Prof Ian Gibson, Scientific Director, Fraunhofer Project CentreMay 26 202010:00 amUTC60 mins
The session will give insight into the current state of industrial additive manufacturing. Highlighting the potential for big corporates and small-medium enterprises and sharing examples of companies that have been able to incorporate additive manufacturing in their existing set-up. But we will also hear what the main challenges and obstacles are. How can a company properly assess whether they are ready for additive manufacturing? What are the most common assumptions and do they prove to be correct? And what do the experts see further down the road, what do they expect in terms of adoption and development of both hardware and materials in the coming 5-10 years?
Richard Stiennon, Kurtis Minder, Jessica GulickMay 27 20204:00 pmUTC45 mins
The world has changed, and so has your threat landscape. Join us for a discussion on how cyber attacks have pivoted their tactics and targets. From the latest on phishing kits to video threats, our experts will explore how changes in motives and targets is disrupting and increasing our threat landscape. Learn how to reframe your understanding of your threat profile and better defend and respond to these attacks.
Our featured experts for this webinar include Richard Stiennon, chief research analyst at IT-Harvest and Kurtis Minder, CEO of GroupSense, GroupSense is a digital risk management company that delivers customer-specific intelligence.
Here’s What Will Be Discussed:
1) Threat actors are adapting their tactics and targets
2) Changes in motives and targets are disrupting and expanding the threat landscape
3) Understanding your threat profile to create a better cyber defense strategy.
Rebuild to Rebound in a Pandemic Market
5 Tips to Evolving Your Professional Skills and Your Personal Brand
Experts agree that our ability to plan and evolve during this challenging time will determine our future success. In the upcoming webinar ‘Rebuild to Rebound in a Pandemic Market,’ brand strategist and former corporate executive Denise Kaigler will share her inspirational tips to help you emerge from this crisis more personally defined and professionally prepared to move forward in a forever-changed business climate.
During the webinar, you will:
Learn the importance of having a defined personal brand
Discover the power of embracing your purpose in the COVID-19 era
Understand the ways to transform your skills to meet changing needs
Accept that you can emerge stronger, more empowered, and more inspired
Dr Toni Drescher, Dr Biba Visnjicki & Mr Eddy van HijumMay 28 20207:00 amUTC60 mins
The lack of supplies undermines the entire global effort to stop the spread of COVID-19. Fraunhofer Project Center together with KEX Knowledge Exchange are working together to act as a stable supply chain for protective equipment to Dutch industries
During this forum, we will be discussing
- Why we are pushing this initiative and what challenges we are facing?
- What exactly we are offering to support medical stations and companies
- How does the process work and how this gives value to the Netherlands?
- Dr. Toni Drescher; KEX Knowledge Exchange AG; CEO
- Dr. Biba Visnjicki; Fraunhofer Project Center; Managing Director
- Mr Eddy van Hijum; Deputy at the Province of Overijssel and member of the European Committee of the regions
Steve Moritz, Chief Digital Officer, System Soft Technologies & Eric Z. Leonard, Microsoft Practice Lead, SSTMay 28 20206:00 pmUTC60 mins
COVID-19 has precipitated an economic crisis that is forcing companies to confront uncertainty like never before:
- How to align operating costs with a dwindling top line
- How to support remote and virtual workers who may never return to classic, physical office space, but still must collaborate and perform at high levels
- How to manage capacity (people, hardware and software) with demand forecasts being so fluid and uncertain
This webinar will identify six specific technology solutions that every company must consider to address these challenges, spanning e-commerce, digital workplace, robotic process automation, cloud deployment, and security frameworks.
Tangible examples will be provided on how these critical technologies can be quickly put into practice and implemented in scalable ways to align with an uncertain future.
Greg Jordan (Nationwide), Pat Shanahan (Nationwide), Emigdio Zambada (Nationwide), and Brian Sampsel (Covail)May 29 20201:00 pmUTC60 mins
In honor of International Internal Audit Awareness Month (May 2020), come hear from Greg Jordan, Nationwide's Senior Vice President and Chief Audit Executive, Pat Shanahan, AVP Information Technology Audit Office, Internal Audit and Emigdio Zambada, Nationwide's IA Data Analytics Director, discuss how their department expanded the use of data & analytics by building a continuous auditing program in the cloud. Partnering with Covail, they leveraged advanced analytics like AI and have provided education and resources to all of their auditors to enhance their data analytics skill set.
Your technical expertise will only take you so far. In every job, there comes a time when the functional knowledge and experience just aren't enough to get the job done. That's why you need soft skills, too. Join me to learn about:
-- What are "soft skills" any way and why do I need to work on this?
-- The impact it can make when managers have strong soft skills
-- How to develop soft skills (no matter what your personality type!)
-- When and where your soft skills will come in handy
Become a more well-rounded leader by developing yourself, not just your expertise.
Do you ever find yourself saying "I can't do it" or "I'm not good enough"? These are examples of "negative self-talk": the automatic scripts our brains default to in certain situations that can derail us and make us feel small. Negative self-talk can quickly take us down a harsh spiral -- especially in times like these, when the pandemic has exacerbated our challenges and many of us are facing impossible choices and heightened anxiety. In this webinar, we'll learn more about what negative self-talk is, how to identify situations that activate your negative self-talk, and strategies you can adopt to interrupt it and strengthen your resilience.
Paige Meltzer (she/her) is a strategic change facilitator who builds capacity for more inclusive, innovative, and engaged teams and organizations. Most recently, Paige launched the Women's Center at Wake Forest University, where she developed initiatives and provided coaching to advance gender equity for students, faculty, and staff. Paige holds a PhD from Brown University and brings years of experience in higher ed and nonprofit to her coaching and consulting practice. She lives in the greater Boston area with her family and their dog, Rosie.
We talk to Mary Poppendieck, co-founder of Lean Software Development, taking us from development to leadership to the whole lean mindset. We will talk about lean principles, how lean has evolved over the last 17 years, how it's grown into the DevOps movement, the symbiotic relationship between tech and lean, how the lean mindset can be applied across organizations, the experience of being the lone female voice at the start business agility, and, of course, questions from the audience! Plus, as the whole role seems to have changed, we will talk about life during a pandemic and how lean principles can be applied to ease the burden.
Robert J. Lewis, Ph.D.Jun 17 20205:00 pmUTC60 mins
A broad overview of basic research methods accessible to product-based businesses of all sizes. The discussion focuses on the most common and useful qualitative and quantitative research methods, and how to overcome each technique's individual disadvantages.
Participants will learn:
- How to define their business problem better, and choose the right method(s) to solve it.
- How to practically implement several very useful methods without the need for proprietary software.
- How to leverage the data they already have to find insightful patterns.
- Which methods are out there. Business leaders often do not realize there is a method that has been built specifically for their class of problem.
Having a broad understanding of the types of techniques that are out there (*and what they are for*) can be 90% of the battle.
About the speaker:
Robert J. Lewis, Ph.D. is a quantitative social scientist and software developer. His academic work in media psychology and entertainment has garnered more than 700 citations in his discipline. He has worked with multiple clients on various types of research problems, including Whatsmywine.com, Summery.ai, Crux Climbing Gym, and Rhu Collective. Additionally, he taught analytics and research methods to advertising students for seven years at The University of Texas at Austin.
Frank Cowell, CEO, DigitopiaJun 17 20209:00 pmUTC45 mins
COVID-19 was a wake-up call for most businesses. If technology wasn’t powering your buyer experience before, now going digital is the only option. As a business leader, do you know what tech you can and should be using? Not sure how much time and effort you should dedicate to advancing your company’s data capabilities?
Frank Cowell, CEO of Digitopia, will break it down in simple terms so you can quickly adapt to the changing landscape, and most importantly….empower growth in your business!
In this talk you’ll learn:
- How to build a data-driven, revenue-centric marketing strategy
- How to define each stage of your buyer’s journey (and nurture them through the sales pipeline)
- What outcomes your buyers expect from your brand at each stage
- How to identify the right platform to create alignment across Marketing, Sales and Service
Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a digital strategy and execution agency based in San Diego, California. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing, and he recently released his latest book, Building Your Digital Utopia, on Amazon.
Logic. Reason. Rational thought. In the heat of the moment, in a volatile and turbulent time, sometimes these get lost. Emotions prevail and hasty actions create bigger problems that could have been prevented with a healthy dose of critical thinking. When you build this essential skill, you'll get better at:
I once had a boss who said "I give you a paycheck. That's all the recognition you need." He was missing the point. No one NEEDS recognition... But, studies show, most people do a better job when they get it!
In this presentation, we'll cover:
-- The basics of when, where, why and how to show gratitude and to recognize employees
-- The risks of rewards (yes, they can backfire!)
-- The business case for creating a culture of encouragement
-- Myths about Millennials and what they expect
-- What research says about employee recognition
Don't worry. We're going to cover more than the kumbayah and fluffy stuff in this one!
Customer Experience (CX) is not a passing fad. It's THE business differentiator that will draw customers to you like moths to a flame. Or, if you ignore it, it's what will have your competitors eating your lunch everyday.
This presentation is for small business owners, salespeople, and others who are seeking ways to become memorable and indispensable to buyers. We'll cover:
-- The basics of CX: what it is any why it matters
-- Research with buyers that explains why you want to get in on this!
-- How to provide a relevant, meaningful, personalized experience
-- Why superior customer service and low prices aren't enough anymore
CX really does give you a competitive advantage. Don't get left behind!
The war for talent is heating up. Employees have options, and they just aren't as loyal as they used to be. But there is something you can do, something that will improve your rates of retention and stabilize your workforce.
It's all about creating a better employee experience. It doesn't have to be outrageously expensive or terribly time-consuming. You just need the secret sauce that will help you to:
-- Boost employee engagement
-- Create a workplace culture that fosters a sense of belonging
-- Ennoble and enable employees
That may sound like an elusive fantasy. But it's not. Tune in to find out how you (yes, YOU) can improve the employee experience in your workplace.
I don't like it. I don't think it works. And I have yet to hear a single example of its effective, objective application. The 9-Box Model for reviewing talent and for succession management is NOT all it's cracked up to be. If you're using the 9-box model, tune in for a contrarian opinion about:
-- Ranking people as hi po/ hi per and using this in business decisions
-- The unintended consequences of ranking people at all
-- Why your 9-box model isn't really helping you develop bench strength
-- The added dangers if your process isn't completely transparent
And, yes, we'll also talk about alternatives that make more sense for effective succession management, talent development, retention, engagement, and other human capital needs inside your organization.
The habits and traits that make you so effective in your current role may not translate well in a next-level job... or maybe you've already taken that next-level job and can't figure out why things aren't working out. It may be time for a re-set. Tune in for this presentation to learn more about:
-- the 12 classic career roadblocks and blindspots that can trip you up
-- what works on the front line but doesn't work in management
-- what managers need to leave behind when they become executives
-- the impact of toxicity in supervisory and management level roles
You'll also get access to a free tool with practical tips you can use right away if any of the toxic warning signs show up for you.