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Small Business

  • Simple Technology for Entrepreneurs - How to Market and Manage Your Business
    Simple Technology for Entrepreneurs - How to Market and Manage Your Business Lori Mercer, Founder of How She Quits Recorded: Nov 16 2017 60 mins
    Technology changes rapidly and now more than ever you have hundreds of tool choices to make for your small business. As a former software engineer, Head of a Global IT division in corporate and now online technology business owner, I am here to assure there there is a simple, affordable way through this maze.

    Attendees will learn:
    •What technology tools you must have and which you can skip
    •How to maximize your budget and avoid another $20 / month system
    •The right technology choices for each stage of your business
    •How to pick a tool that can grow with your needs
    •Finding the right tech team who can work efficiently and partner with you for the long term
    •Best practices for Entrepreneurs - from building your website to email marketing, financials and team and task management

    You will leave with a clear map of what you as an entrepreneur need to market and run your online business

    About the Speaker:
    Lori Mercer is the founder of How She Quits. After spending 20 years in corporate leading multi-million dollar technology and marketing initiatives, Lori broke free as a Virtual Professional. Her online marketing and technology agency, LoriMercerCTO.com, serves small online businesses with strategy, marketing and implementation needs. Lori created HowSheQuits.com to help other mom's leverage their professional skills and build their own virtual businesses. Married to a firefighter and mother of 4, Lori broke into the online marketing space as the founder of a national non-profit on a mission to strengthen the marriages and families of first responders. Now more than 100,000 followers back that mission. Lori's programs, including 6 Weeks To Clients, One Day Funnel and Virtual in a Week, stress her passion to bring an efficient, innovative and professional service to the virtual world, while valuing time with family.
  • Managing Busy: Redefining Your Schedule
    Managing Busy: Redefining Your Schedule Danielle Roberts, Owner Legacy Creative Company Recorded: Nov 16 2017 48 mins
    For any business owner or busy professional, the continued chaos of schedules, databases, email can be a huge drain on time, money and sanity. In this session, leading online business manager, Danielle Roberts,will help you to understand the steps to take to get you from chaotic and stressed to a thriving, energetic business owner.

    You will learn:

    • How to see your big picture and break it down into step by step implementation.
    • Top tips to prioritize and manage your to do list.
    • How to ensure Time-Saving Success
    • Why being intentional is so important
    • What tools are available to help you organize your schedule

    About the Speaker:
    Danielle Roberts is an online business manager who spends her days working with entrepreneurs to develop their business strategy, organize their business and help them in handling their day to day operations through her business Legacy Creative Company. As an author and mentor to Christian business women through her personal brand, she loves to show them how weaving faith into their business is attainable. She is a wife and a mom, and she strives to keep her family a priority and maintain a solid relationship with her husband. She loves coffee, Jesus, date night and chasing after her kids.
  • Governance, Compliance & Print Security
    Governance, Compliance & Print Security Ron Chestang GCIH, CEH, CISM Print Security Advisor, HP Inc. & Michael Mayberry Technology Account Executive, Staples Recorded: Nov 16 2017 37 mins
    HP and Staples Business Advantage present:
    Governance, Compliance & Print Security - Three keys to protecting business
    • The rise of IoT and its evolving role in Security Challenges
    • IoT Standards & Framework Developments in CyberSecurity
    • Governance and its role in mitigating risk
    • And More: Influential Mega Trends, Risks & Hidden Costs

    Ron Chestang – GCIH, CEH, CISM
    Print Security Advisor
    HP Inc.
    Ron joined HP, Inc. from one of the big four consulting firms where he performed IT Security consulting in Oil and Gas Industry in Houston, Texas. Ron also has over 15 years’ experience as a Cyber Officer in the US Air Force where he received the nation’s most comprehensive cyber security training and the highest level AF security certifications. During his tenure with the AF, Ron participated in numerous cyber exercises and operations including wartime cyber efforts coordinating defense of the nation’s top secret information and coordinating offensive efforts.
    Ron has numerous industry Cyber Security Certifications including the EC Council Certified Ethical Hacker, SANS GIAC Certified Incident Handler, and the ISACA Certified Information Security Manager Certification.

    Michael Mayberry
    Technology Account Executive
    Staples Business Advantage
    Mike Mayberry our Staples Technology Solutions Healthcare Technology Account Executive has been part of the Staples family for 10 years. Mike started with Staples on our Small Business Account sales team before moving to our retail team as a Sales Manager. Mike joined the Technology Commercial Contract team in 2011 providing IT solutions to our Mid-Market customer. After spending two and a half years with the Mid Market team Mike transitioned to the Commercial team working with F-500 customers. Recently Mike helped launch the new Healthcare team within Staples Technology Solutions and is now working to provide relevant IT solution thought-out our Healthcare base.
  • The Tax Talk before Tax Time” for Entrepreneurs
    The Tax Talk before Tax Time” for Entrepreneurs Brian Walls, Founder Walls Financial Group Recorded: Nov 16 2017 57 mins
    It’s the end of the year…and one commonality all businesses have, time to prepare for tax submissions. Taxes are overwhelming but they’re an inevitable part of running your business. During this webinar, Brian Walls will be delivering key points and tips that uncover the often overlooked tax deadlines and necessary information. You will leave feeling at ease about the tax and financial terminology and strategies to make the annual tax exercise more efficient in the future.

    During the webinar, we will discuss:

    •Calculating estimated tax payments
    •Receipt management
    •What is deductible
    •Helpful financial software/tools


    About the Speaker:
    Brian Walls, who leads the WFG's team, has decades of experience within the financial services industry. To Walls Financial Group he brings financial planning and investment management experience.

    Prior to launching Walls Financial Group, Brian was Senior Financial Planner with The Ayco Company L.P., a Goldman Sachs Company, where he provided comprehensive financial counseling to high-net-worth senior executives of major corporations.

    Brian was Senior Portfolio Administrator at The Money Growth Institute. He also worked as an Examiner within the Special Investigations Division of the National Association of Securities Dealers. NASD is the private-sector regulatory body of the U.S. securities industry.
  • Legal Tips for the Entrepreneurial Business
    Legal Tips for the Entrepreneurial Business Randolph Houston is a Co-founder and of counsel, FORTKORT & HOUSTON P.C., Recorded: Nov 16 2017 62 mins
    Regardless of whether you’re taking the first steps in launching your business venture, or you have been operating for several years, as a business owner you will be confronted by many legal obligations and issues to which you must conform.
    This session will provide you with top tips to ensure your business is legally protected.
    Topics covered will include;
    • How to ensure you have obtained all necessary licenses and permits
    • Tips on preparing and implementing written contracts
    • How to ensure that your business complies with a myriad of federal and state employment laws
    • How to protect your business’s intellectual property
    • When you should turn to an attorney for advice

    About the Speaker:
    Randolph Houston is a Co-founder of and now of counsel in FORTKORT & HOUSTON P.C., where his practice focuses on trademark (including trade dress and unfair competition) and copyright counseling, clearance, prosecution, policing, and litigation and trade secret litigation. He also has developed a significant music and entertainment law practice, negotiating deals involving major label recording artists, representing individual musicians, actors, artists, and writers, and speaking and writing on entertainment-related topics. Mr. Houston is also an artist manager, representing recording artists, television and film actors, and comedians.
  • Negotiating Skills – How to Create the “Win-Win” Scenario
    Negotiating Skills – How to Create the “Win-Win” Scenario Sandra L. Vasher Recorded: Nov 15 2017 60 mins
    For the entrepreneurial business person, negotiation is an important art to master. Negotiation skills are required in conversations with customers, suppliers, investors and internal stakeholders and staff.
    Even at home, these skills can be very helpful for negotiating with family, neighbors and tradespeople!
    This webinar is designed to provide you with negotiation techniques that you can use to win business, save money with suppliers, build long-lasting business relationships and, ultimately, succeed in your business venture.

    On this webinar you will learn:
    • How to develop confidence throughout the negotiation process
    • How to create value
    • How to negotiate on price when both buying and selling
    • How to collaborate with others for mutual gain

    About the Speaker:
    Sandra L. Vasher is a Harvard Law School grad and former litigator, who has mediated and trained fellow negotiators and mediators at the Harvard Mediation Program and the Harvard Program on Negotiation in Cambridge, and at the Center for Conflict Resolution in Chicago.

    Since 2010, Sandy has been a corporate negotiation trainer and consultant, and her clients have included Fortune 500 companies in the automotive, energy, hospitality, medical, pharmaceutical, construction, and hobby industries, amongst others. She has a certificate in Instructional Design and has developed training programs in negotiation and mediation, as well as strategic thinking and problem-solving, communication, team-building and aboriginal consultation.

    Sandy currently lives in the Atlanta metro area with her husband and spoiled dog. She is also a fiction writer. Follow Sandy on twitter @SandyVasher
  • Build Your Brand by Telling Your Story: The Art of Self-Promotion
    Build Your Brand by Telling Your Story: The Art of Self-Promotion Debby Stone, CEO of Novateur Partners Recorded: Nov 15 2017 62 mins
    Do you feel uncomfortable talking about what you do? Do you wonder how you can let others know about your accomplishments without appearing arrogant? If so, this webinar is for you.

    Presented by Debby Stone, JD, CPCC, PCC and based upon the tools and concepts from Debby’s book, The Art of Self-Promotion: Tell Your Story, Transform Your Career, this webinar will show you how to;
    • Adopt a more empowering mindset about telling your story,
    • Unearth the key components of a masterful self-promotion story,
    • Develop practical strategies for implementing the art of self-promotion in the context of building your brand, and
    • Become a more confident, graceful and authentic self-promoter.

    Regardless of whether you are starting a business, moving your existing business forward or seeking to further advance in your career, you will learn the secrets to transforming your professional path by telling your unique story.

    About the Speaker:
    Debby Stone is a speaker, author and executive coach. Her book, The Art of Self-Promotion: Tell Your Story, Transform Your Career has been hailed as “immensely practical” and “the perfect how-to guide” for professionals. Debby has presented programs at corporations, law firms, business associations, educational conferences and universities. Her speeches and workshops are described as practical, powerful and engaging. Debby is the CEO of Novateur Partners, an executive coaching and leadership development consultancy serving lawyers, entrepreneurs, corporate leaders and the organizations in which they work. Novateur is known for combining extensive real-world experience with entrepreneurial creativity to assist its clients in developing practical strategies for success. Prior to embarking on her coaching and speaking career in 2002, Debby practiced corporate law for over a decade. She has also worked as a management consultant at Bain & Company. Debby holds both an undergraduate and law degree from Duke University.
  • 4 Killer Ways to Give Your Business an Edge in 2018
    4 Killer Ways to Give Your Business an Edge in 2018 Brian Moran Recorded: Nov 15 2017 66 mins
    You need to hit the ground running in 2018 so now is the time to take a critical look at your business. Do you have a business goal for 2018? Do you have a plan for how you will achieve that goal? Most business owners don't have either. Whether you are just starting out, or you’ve been running your company for decades, you can recharge your goals to achieve success in 2018. In this webinar Brian Moran helps you define customized strategic goals that work for your business so you can sustain long-term growth, starting in 2018.

    *Learn what type of business owner you are and how to use this to your advantage
    *Decide how to effectively incorporate the social media platforms that are right for you
    *Understand how your competitive landscape impacts your business
    *Know when to phone a friend
  • Smart Services to Grow Your Business - How to Access Virtual Office Resources
    Smart Services to Grow Your Business - How to Access Virtual Office Resources Coco Quillen and Erin Van Horssen, Davinci Virtual Recorded: Nov 15 2017 41 mins
    For any entrepreneur, small business and independent professional woman, there are many concerns and drawbacks surrounding using your own address or investing in expensive office space.

    Have you considered the possibilities that a virtual office could bring?
    • The image and resources of a fortune 500 company, at a fraction of the cost.
    • A receptionist without the salary?
    • A business address without the rent?
    • A great workspace without a lease? All this, and so much more.

    In this session Coco Quillen & Erin Van Horssen from Davinci, the leading provider of virtual office solutions, will teach you how to leverage the new way to work and project the image your business deserves.

    About the Speakers:

    Coco Quillen came to Davinci from a nationally renowned event planning firm in 2006. She has extensive experience in the service industry and very detailed operational skills. Her “take charge” attitude allows her to effectively and efficiently run Davinci’s day to day operations. Coco also has worked with The Houston Ballet, and Washington D.C. Ballet as a professional dancer and teacher. Her unique background and in-depth technical product knowledge make her a great addition to the Davinci team. She defines the Company’s spirit with her total commitment to clients and prospects.

    Erin Van Horssen has worked in several departments at Davinci Virtual and for the past year has embraced the role of Director of Operations. She grew up in Salt Lake City, UT and has built her career at Davinci for the past 7 years. Erin manages Davinci’s business development initiatives and partnerships. Erin holds a bachelor’s degree in communications from the University of Utah.
  • Understanding the Impact of Labor Laws on Employee Scheduling
    Understanding the Impact of Labor Laws on Employee Scheduling Dorothy Pults, Director of Product Marketing at Shiftboard Recorded: Nov 15 2017 52 mins
    Organizations that manage a shift-based (and hourly) workforce must contend with complex scheduling rules including labor laws and labor agreements. With more states and even cities supplementing US Labor laws, it can be difficult to keep up with all the changes. Many of these laws impact overtime pay, required break periods, and employee rights around a more predictable schedule–which can significantly increase your labor costs. By understanding labor laws, you can create better employee schedules, reduce overtime, and ensure compliance.

    In this webinar, you will learn:
    • What is driving changes to labor laws in states and cities across the US
    • What are the key labor laws that affect employee scheduling
    • How technology can help you automate and create better schedules

    We will also provide some practical examples to help you understand the complexity of California, Washington, Seattle, and San Francisco labor laws. These same examples are often found in collective bargaining agreements (CBAs).

    About the presenter:
    Dorothy Pults recently completed a significant research project on US and International Labor Laws and GDPR compliance implications for scheduling shift-based (hourly) workforce. Dorothy has held leadership roles in engineering, product management and product marketing at fast growing companies including EMC, Limelight Networks and F5 Networks drive record customer growth and is recognized for her work aligning products to meet the unique needs of customers.
  • Tackling the f-word: The smarter approach to ad fraud
    Tackling the f-word: The smarter approach to ad fraud Emily Storino, Network Strategy Lead, Electronic Arts (EA) Recorded: Nov 15 2017 61 mins
    Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

    Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

    Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

    Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.

    Register for free!

    You’ll learn:
    * Who the stakeholders are, plus why and how is each is affected
    * The MMPs’ role in this ecosystem
    * What fraud is and what benchmarks should be used for defining it
    * How to collaborate to detect and manage fraud on an ongoing basis
    * What tools are out there to fight fraud

    Speakers:
    * Emily Storino, Network Strategy Lead, Electronic Arts (EA)
    * Grant Simmons, Head of Client Analytics, Kochava
    * Tal Nissenson VP Client Success US, Taptica
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Taptica
  • Taking the Next Step: How to Move your Business to the Next Level
    Taking the Next Step: How to Move your Business to the Next Level Suzanne Brown, Strategic Marketing and Business Consultant Recorded: Nov 15 2017 62 mins
    Your business has been going great and you feel that it’s time to grow and move on to the next level. In the current economy, opportunities for entrepreneurial businesses is excellent, but the risks of expanding too quickly cannot be ignored.

    Whether you are looking to find new ways to sell your current services or products, or looking to broaden your customer base by introducing new products and services that add value, planning correctly for growth is essential. This webinar will give you tips and guidance on how to:

    • Assess where your growth will come from
    • Understand what makes your business proposition unique
    • Describe and define what the next level looks and feels like
    • Inspire others to get on board about future changes
    • Evaluate your financial position in preparation for growth

    About the Speaker:
    Suzanne Brown is a strategic marketing and business consultant, TEDx speaker, an expert on and advocate for professional part-time working moms and author of a forthcoming book, out in mid-September. Mompowerment: Insights from Successful Professional Part-time Working Moms Who Balance Career and Family empowers moms to think differently about their career approach and work-life balance. Suzanne blogs weekly at www.mompowerment.com on topics related to helping working moms continue to achieve their career goals and be the moms they want to be.
  • Marketing your Business Online
    Marketing your Business Online Danielle Tenconi, Brand Marketing Expert Recorded: Nov 15 2017 61 mins
    Whether you are an experienced business owner or just starting out in your venture, the importance of getting your marketing right is crucial. You must ensure that you get your product or service in front of the right people, generate enthusiasm to encourage customers to buy, and build loyalty to keep your clients coming back for repeat business.

    In this digital world, it’s all about ensuring you truly understand who your ideal customer is and how to take them on a journey with your business. This session will help owners of new and growing businesses who are looking to maximize their Online Marketing.

    During this session you will learn;
    • How to identify the right people to target
    • Tips and tools on consumer understanding from big global brands
    • Understand how to better connect with your target people
    • How to convert visibility into paying customers

    About the Speaker:
    Danielle Tenconi helps businesses up-level their marketing and expand their businesses through marketing skill building. She’s passionate about helping service based businesses make an impact through profit and purpose.

    Over the past 15 years Danielle has had the pleasure of working with big brands all around the world, including Axe, Moet, Energizer and many more! The main thing she has learnt from big brand marketing is the importance of simple, focused strategies that have a big impact. It’s this experience and know-how that Danielle brings to business owners, like you.

    Danielle is a Brit, currently living in Korea with her Military hubby and two young kiddos. Due to their ever changing lifestyle, over 8 years ago, she created a location-independent business that allows her to the mom, wife and business owner that she wants to be. Danielle knows what it’s like to run your own business and the impact that focused, strategic marketing can provide – it seriously is a game changer!!
  • Building an Engaged, Inclusive & Collaborative Workplace
    Building an Engaged, Inclusive & Collaborative Workplace Jen Kelchner, Founder & CEO of LDR21 and co-creator of dragonfli™. Recorded: Nov 14 2017 62 mins
    During this session, you will learn about the leading trends in acquisition and workplace needs.

    Topics discussed include:
    -understanding the needs of a multigenerational workforce
    -why building talent will yield more engagement and loyalty
    -How the power of open culture will give you the highest competitive advantage in your market

    About the Speaker:

    Jen Kelchner is the Founder & CEO of LDR21 and co-creator of dragonfli™. She is a thought leader on openness, leadership and change management. Jen advises leaders on organization and culture change based on open principles. She is a founding member of the Forbes Coaches Council, Deloitte alumn, and member of the Open Organization Ambassador team. Jen and her team are releasing a platform for assessing and tracking organizational change that builds human agility. Her book “Generation Open: building an agile organization, culture and ecosystem” is releasing early 2018.
  • Hiring Virtual Professional Freelancers: Maximize your Efficiency and Resources
    Hiring Virtual Professional Freelancers: Maximize your Efficiency and Resources Lori Mercer, Marketing and Technology Advisor Recorded: Nov 14 2017 61 mins
    In order to have your business thrive you will need help. Gone are the days of only relying on your personal network for freelance help. This session will show you how to work with third party freelancers:
    -Where to hire them
    -How much to pay
    -How to manage their daily work


    About the Speaker:
    Lori is a Marketing and Technology advisor to online businesses. Our team can ""Get Stuff Done"" with our systems and strategic guidance for email marketing, web design, online course and membership site creation.
    Compelled to encourage, mentor, inspire and help with technology and creative needs in a way that strategically supports your business.
  • How to Become Your Own Boss
    How to Become Your Own Boss Melinda Emerson, Best Selling Author: Become Your Own Boss In 12 Months Recorded: Nov 14 2017 62 mins
    Are you unhappy with your soul-sapping job? Have you always wanted to be your own boss? Don’t just quit! You need to create a plan to fire your boss--first. In today’s business environment, small business owners have even less time to hit it big with their target customer. The key to success is not only to create a sound business concept, but also taking the time to figure out the business of running a business. Let America’s #1 small business expert Melinda Emerson “SmallBizLady” teach you her proven step-by-step method to transition from employee to entrepreneur.

    Attendees will learn:
    • What’s involved in Starting a Small Business
    • The Emerson Planning System
    • Funding Your Start-up
    • Developing a Niche
    • 5 Reasons Why Small Businesses Fail

    The target audience for this event: Anyone who is ready to become their own boss or currently working a side business that they want to take full-time.

    About the Speaker:
    Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned speaker on small business start up, business development, and social media marketing. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter. Melinda’s small business advice is widely read reaching more than 3 million entrepreneurs each week online. She publishes a resource blog www.succeedasyourownboss.com, which is syndicated by the Huffington Post. Melinda is also the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition and the ebook How To Become a Social Media Ninja.
  • Welcome to Become Your Own Boss
    Welcome to Become Your Own Boss Star Jones Recorded: Nov 14 2017 2 mins
    IPDN President, Star Jones welcomes our attendees and shares tips for becoming your own boss
  • Drive Growth and Mitigate Risk With D&B Credit
    Drive Growth and Mitigate Risk With D&B Credit Dun & Bradstreet Recorded: Nov 2 2017 3 mins
    With intelligent decision making, insights about customers, and real time monitoring, D&B Credit is a next-generation risk intelligence platform for global finance leaders.
  • How to Help Managers Improve Their Employee Engagement Scores
    How to Help Managers Improve Their Employee Engagement Scores Deb Calvert Recorded: Nov 1 2017 44 mins
    The employee survey came back with some concerning numbers. The managers with employees who are less engaged need to figure out how to turn it around... But where should they begin? How can you help them pinpoint the changes needed and to move away from externalizing the blame? Join me to talk about some practical support you can offer.
  • How to Get the Most Bang for Your Buck with Smarter Email Campaigns
    How to Get the Most Bang for Your Buck with Smarter Email Campaigns Willie Pena Recorded: Oct 25 2017 69 mins
    Following up on the highly successful "How to Develop a World-Class Email Advertising Program Without Spending a Fortune" webinar, Willie Pena dives deeper to show you how to super-charge your email marketing efforts while saving time and money. If you want to double or triple your sales leads, this is the webinar to watch!
  • How to Embrace New Workplace Communication Technology
    How to Embrace New Workplace Communication Technology Simon Dudley, Director of Product Strategy, Logitech & Zane Carroll, Product Development Manager, Staples Business Advantage Recorded: Oct 25 2017 40 mins
    Gain valuable insight from our expert speakers.
    Webinar topics include:
    Cross Company Platform Adoption
    -How IT Managers can make every department happy
    Change Management
    -How to deal and adapt when everything changes
    Multi- Communication Solutions
    Communication is Key
    -What to consider when looking at a new communication plan

    Presenter Information:
    Simon Dudley, Director of Product Strategy, Logitech

    Simon Dudley is Director of Product Strategy for Logitech’s Video Collaboration business. Dudley joined Logitech in August 2016. Prior to that, he operated Excession Events, where he consulted organizations on optimizing their use of video collaboration. Dudley also spent a number of years working in sales, marketing, and product management at companies like LifeSize and Polycom, which has given him a holistic view of the video conferencing market.

    Dudley is an expert in the design, implementation and use of visual collaboration tools. He is a sought-after speaker in the collaboration industry, a published author, and the recipient of two patents. A native of the United Kingdom, Dudley currently resides in Austin, Texas.

    Zane Carroll, Product Development Manager, Staples Business Advantage

    Zane Carroll leads the Product Development Office at Staples Technology Solutions. He is collegiately trained as an Audio engineer with a passion for all things technology and quality sound. Throughout his time at Staples, he has supported our Computing & Printing hardware, managed services, and supported the launch of many new product categories, including the tablet, mobility, and most recently Device as a Service offerings here at Staples.
  • Top Tips on Optimizing your LinkedIn Profile
    Top Tips on Optimizing your LinkedIn Profile Giselle Sevgi, Marketing Account Executive at LinkedIn Recorded: Oct 25 2017 49 mins
    LinkedIn, is one of the most established social networks and one the most important and valuable to jobseekers and those looking to build their professional network. Although it is a straightforward social media utility to use, the majority of people don’t optimize it to best serve their intended purposes.

    In this instructional webinar, social media expert Giselle Sevgi will help you to maximize your LinkedIn profile for exposure and engagement

    You will learn;
    •How to have recruiters find you on LinkedIn?
    •How to polish your online profile in world's largest business social media platform?
    •Best practices and tips

    About the speaker
    Giselle Sevgi https://www.linkedin.com/in/gisellesevgi/ is responsible for USA Market LinkedIn accounts and helping hundreds of organizations and marketing executives to maximize their presence in LinkedIn effectively. Her industry experience includes tech, health, education, tourism, alcoholic beverages, country branding, retail, and fashion. Previously, she was an Account Executive in Time Inc.’s targeted media division and earlier was a Marketing and Media Relations Supervisor at a well-known advertising agency Iconisus, Los Angeles. She is certified with Google AdWords and IAB Digital Advertising. Giselle lives in San Francisco and currently teaches "Social Media for Business" classes at Stanford University Continuing Studies.
  • Analytics 101 Part 2: Data Exploration & Predictive Modeling
    Analytics 101 Part 2: Data Exploration & Predictive Modeling Molly Jones, SAS Systems Engineer & Jen Lampert, SAS Solutions Architect Recorded: Oct 19 2017 55 mins
    In this webinar, we dive deeper into analytics and talk about the advantages of data exploration and predictive modeling. We’ll also show attendees how to fine-tune the accuracy and precision of those analytic models so you can make critical decisions with confidence.
  • Simplify and Streamline Document Approvals with Digital Signatures
    Simplify and Streamline Document Approvals with Digital Signatures DocuSign & M-Files Recorded: Oct 19 2017 59 mins
    Every business has documents that require signatures in order to be executed. For many companies, this remains a manual process that takes place either via email or on paper. But there is a better way.

    Watch this webinar to hear from DocuSign and M-Files on how integrating information management and digital signature technology ensures a faster and more convenient process for signing agreements.

    You will also learn how to:
    - Accelerate the collection of digital signatures, information and data within documents, such as contracts and agreements
    - Automate the document approval process so that anyone can transact anytime, anywhere, on any device
    - Increase security and lower cost by integrating information management with digital signature technology
  • Taming data: How marketers turn data into real ROI
    Taming data: How marketers turn data into real ROI Jeff Sinclair, Product Manager, Engagement Platform, Atlassian Recorded: Oct 18 2017 61 mins
    Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

    In this webinar, you will learn:
    * Key considerations when deciding to build versus buy a customer data platform
    * How companies are taking advantage of CDPs for more relevant communications
    * How data science can improve marketing efficacy
    * The trends and market factors driving the need for customer data platforms

    Speaker Panel:
    * Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
    * David Raab, Analyst and Founder at The Customer Data Platform Institute
    * Jeff Hardison, VP of Marketing at Lytics
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by: Lytics