Social Media Marketing

Community information
The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.
  • Health plans push for their members to visit their primary care provider for a checkup. It improves health outcomes and reduces the medical spend from costs related to illness and disease. Like their members, health plans also need checkups that will identify the challenges to which they are increasingly exposed, such as issues around information security, revenue maximization, and staffing needs. In this webinar, we will discuss how to specifically deal with key issues related to each of these areas.
  • Sponsored by Janrain

    Modern marketing has become customer-centric. Rather than one-way, generic message broadcasting, marketing today is about delivering a relevant, personalized experience… but how do you deliver relevance if you don’t know who you’re talking to?

    Knowing who each customer is and what she cares about is a major challenge with two parts:

    * Data collection - picking up the digital breadcrumbs from each customer interaction
    * Data unification - tying together customer details from multiple interactions and databases

    This webinar will explain:
    * Why customer identity is more critical than ever
    * The challenges of collecting and unifying customer data
    * Key tools for capturing customer data
    * Best options for enriching existing customer profiles
    * Methods and technologies to unify customer data

    And includes data from:
    * A survey of 506 marketers about customer identity and personalization
    * 27 vendor and brand interviews


    Speakers:
    Andrew Jones, Analyst, VentureBeat
    Scott Kabat, CMO, Prezi
    Shawn Burns, SVP web and digital marketing, Schneider Electric
    Zouhair Belkoura, CEO, KeepSafe

    This webinar will be based on Andrew Jones' ID Unification report, published in July, 2015.

    Check out VB Insight to access Andrew's ID Unification report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • The rise of mobile offers a once-in-a-generation chance for deeper connections with consumers because mobile is inherently intimate and always-on. Being able to reach customers at any time, on any device, allows brands to boost engagement, increase retention, and grow revenue. But with so many avenues of communication, including email, push notifications, and social, businesses run the risk of spamming users rather than communicating with each individual person in a valuable way. So, how can brands intelligently leverage the bevy of marketing channels to better understand and engage customers?

    Winning brands must embrace an omnichannel engagement strategy that’s built specifically for their channel-agnostic customer base. This webinar outlines the key issues in delivering a seamless omnichannel experience and provides actionable tactics that deliver proven ROI.

    You’ll learn:

    * Why today’s marketing automation solutions fall short of customer expectations
    * How winning omnichannel marketing strategies balance push notifications, in-app messages, email, and social communications
    * Why understanding users on a person level, and not device level, is critical in mobile
    * Why “Marketing” is evolving to “Communicating” and how to prepare for that transition

    Register today!

    Speakers:
    Doug Roberge, Strategic Services Consultant, Kahuna
    Gee Chuang, CEO and Founder, Listia
    Jon Cifuentes, Insight Analyst, VentureBeat

    Sponsored by Kahuna
  • With marketing and sales becoming increasingly intertwined, it’s crucial for marketers to prove their ROI by driving momentum for the sales team to close deals faster (one way or another). Often times the need for speed finds top-of-funnel leads being called prematurely -- instantly losing the connection and making your company appear more robotic and less human.

    In this BrightTALK Academy session, Val- Pierre Genton, our VP of Innovation & Development, reveals proven methods for navigating the B2B buyer’s journey to provide value-add content best aligned to buyers’ needs. We’ll share how to how turn your customers into advocates by continually adding value after the deal closes.

    Val-Pierre shares proven ways to engage the B2B buyer through:
    - Aligning with the customer journey to get results
    - Creating entertaining content experiences
    - Humanizing your story
    - Generating customer demand post sale
  • With marketing and sales becoming increasingly intertwined, it’s crucial for marketers to prove their ROI by driving momentum for the sales team to close deals faster (one way or another). Often times the need for speed finds top-of-funnel leads being called prematurely -- instantly losing the connection and making your company appear more robotic and less human.

    In this BrightTALK Academy session, Val- Pierre Genton, our VP of Innovation & Development, reveals proven methods for navigating the B2B buyer’s journey to provide value-add content best aligned to buyers’ needs. We’ll also share how to how turn your customers into advocates by continually adding value after the deal closes.

    Val-Pierre shares proven ways to engage the B2B buyer through:
    - Aligning with the customer journey to get results
    - Creating entertaining content experiences
    - Humanizing your story
    - Generating customer demand post sale
  • Successfully navigating digital transformation takes a comprehensive plan. Dell Digital Business Services takes a business-first approach to transformation. We apply established methodologies and the right mix of analytics, mobile, social, cloud and Internet of Things technologies to help you achieve better business outcomes and outpace your competition.
  • Data storytelling is more important than ever to help you win over your audience. In this webinar, I'll cover why communicating with data is a mandatory marketing skill, how to mobilize your team to find interesting data, and how to make your data story engaging for your audience.
  • Content is the fuel of marketing. But delivering enough content to generate consistent results is hard.

    Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts.
    Learn how to:

    - Leverage content curation to generate content at scale
    - Amplify your content reach by integrating content, social and email
    - Extend the lifetime of your content
    - Measure ROI and content impacts on revenue
  • Create and execute a digital strategy aligned to your business with Dell Digital Business Services. Our comprehensive 5-R Methodology helps you identify and understand the full range of digital opportunities in your enterprise, then implement a sustainable digital plan. Learn more at http://bit.ly/5-Rs.
  • There's a lot of B2B content 'units' out there. A lot of 'stories' being told. To succeed, it's not enough to stand out, you have to matter. This session looks at why this is, how to matter - and secure both love and sales too.

    Join this webinar with Simon Sanders, Head of Content at Pulse, to learn how to make B2b content so good - that customers fall in love with you. And then buy from you.
  • Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will provide a fresh, unique perspective on how to run a successful program without exhausting your marketing team.

    Heading a multidisciplinary team comprised of 35 professionals, Louis is in charge of EXFO’s global webinar marketing activities. His team includes project managers, event coordinators, designers, copywriters and translators, as well as e-marketing, media placement, public relations and online education specialists.

    This webinar will include practical tips on:
    - Increasing your global webinar program leads by 250%
    - Growing your attendance rate from 30% to 47%
    - Boosting the number of webinar influenced sales opportunities
  • August 13, 2015 at 10 am PT / 1 pm ET



    Speakers: Stewart Rogers, Director of Marketing Technology; VentureBeat
    Preeti Kelapure; Marketing Manager, Glassdoor
    Andrew Jones, Analyst, VentureBeat


    Hi there [first_name],

    We know that using personalization in marketing works, and not just in isolated incidents either. In looking at case studies across industries and channels, from email to web to location-based marketing, it produces amazing results.

    But consumers are worried about the use of their personal data: 96% of American consumers are concerned about data privacy, and 80% of consumers have changed their privacy settings. Today's customers have legitimate worries over the type of data marketers want to use in messaging, and advertising.

    In this webinar we'll deliver the latest research into how consumers feel about personalization. We'll tell you what consumers want, what they hate, and best practices on how to introduce personalization without being "creepy."

    After this webinar, you'll:

    * Know what types of personalization are acceptable, and which to avoid
    * Learn the correct process for on-boarding personalization, and how to manage when consumers opt-out
    * Understand what the future of personalization looks like, for both B2C and B2B organizations
    * Get an overview of the rules and regulations at play
    * Find out the marketing technologies that will save all marketers from crossing the "uncanny valley" into "Creepyville"

    If you're a CMO, SVP/VP of Marketing, Marketing Director, or Marketing Manager, you won't want to miss this. Sign up now...

    This webinar will be based on Stewart Rogers’ VB Insight report, which released on July 22, 2015.

    Check out VB Insight to access Stewart's report on personalization, and to access the latest research on Marketing Technology: http://insight.venturebeat.com


    Sponsored by Localytics
  • The state of digital marketing has changed dramatically as of late, and many companies are struggling to keep up with the massive shifts of strategy and related tactics. Everything you were told to do from as recently as six months ago might no longer work.

    Food trucks bring a dining experience to the people. How can we make content marketing serve your business in the same way? Join business advisor and author Chris Brogan to find out.

    Photo credit: Vendela Media
  • Documentary filmmaker Curt Wallin and Systym CEO/Founder Chris Ross will share how many of the core principles so important in documentary filmmaking can be applied to content marketing.

    Ideas such as:

    - The importance of authenticity
    - How emotion is an essential element of great storytelling
    - Balancing structure and planning with spontaneous events
    - Necessity of a talented "crew"
    - Even in long-form content, less is more

    Curt Wallin has done work for BBC, CNN, NBC, ABC, CBS, Fox, MTV, Bloomberg, Sky, AMC, HBO, ESPN, Discovery Channel, National Geographic, PBS, Sundance Channel and others. His documentary film Boys of Bonneville won film festival honors around the country including the Berkeley Film Festival Grand Cinema Award and the Geneva International Film Festival Best Emerging Filmmaker Award. Chris Ross has led marketing teams for Sprint, Gartner and others and is the creator of the Systym Optimal Message MAP and MODEL content strategy frameworks.
  • Whether you’re a marketer in a Fortune 100 company or a 100-person company, every piece of content starts with an idea. Big budgets can power high production content factories, but a little creativity can supercharge any campaign. Join Kathryn Kilner of GE Software to get ideas from some of the largest companies in the world that you can adopt with any budget to build awareness and capture leads for your business.
  • One of the main problems facing B2B marketers is that content simply doesn’t work as well as it used to. We have to get used to a new normal – where content is everywhere and we have to compete harder to be seen. But we can’t simply throw more money at the problem; we need a new solution. Agile content marketing is an approach that reduces costs and improves quality – for those brave enough to embrace it. Attend this webinar to find out how to:

    • Be more competitive against B2B rivals
    • Make better use of resources
    • Streamline processes
    • Reduce costs
    • Create outstanding B2B content
  • After this webinar with Danny Ashton, Founder of NeoMan Studios, you will understand:

    -) Why the human brain is wired for certain content ideas and how you can use this to you advantage.
    -) What brain tricks you can use to get journalists to take notice of your content.
    -) Where you can test and tweak your content before reaching out to journalists.
  • We may not know what the future holds, but we can be confident as we move towards it. In this content marketing webinar, we take a look at emerging trends in content marketing, distribution and analytics. What will change? What will stay the same? And what marketing fundamentals will be useful as you move into the future?

    Join Chris Brosnahan, Content Manager at Hay Group, as he shares tips from his experience in his career in content, marketing and communications, and looks at lessons from a classic marketing text that have remained relevant over the years.
  • Five9 and American Support have come together to create more jobs for American veterans and their spouses with the help of cloud technology and a drive to deliver social change.

    Join Christine Crandell as she sits down with Dan Burkland, SVP Sales & Business Development at Five9, and Matt Zemon, President & CEO of American Support, to discuss how social responsibility and profitability have aligned in Silicon Valley.
  • In this video, Louis Adam, Director of Marketing-Communications at EXFO, shares his top tips for producing effective webinars. At EXFO, his team runs 85 webinars a year.

    Learn more in the in-depth webinar. https://www.brighttalk.com/webcast/1166/166815
  • As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead gen programs, marketing automation, you name it, it can be taxing to constantly come up with new content. Fortunately, there are a few key ways to drive new leads by repurposing, analyzing and refreshing last year’s webinar content.

    Join the BrightTALK Academy and learn how to:
    - Evaluate your previous content to drive strategic initiatives
    - Repurpose best performing content to create new leads
    - Create best practices from program findings
    - Refresh and republish your breadwinning content
  • Patient Engagement is every Provider’s new “highest priority,” but to date, much of the focus has been on driving patients to portals as a means to engage. Innovative providers are moving the focus to other arenas including social channels in order to engage people where they are spending their time.

    Join this webinar, where Janice Jacobs and Stephanie Bartels, will discuss the key components of a successful comprehensive patient engagement program that includes social strategies. Learn about a host of Patient Engagement solutions and a focused discussion around how to get started in social media, how to use social media to increase patient satisfaction and acquisition, and potentially even affect clinical outcomes. Janice and Stephanie will also discuss how to interact, educate and lead the healthcare conversation on social media, social media listening and reputation management and challenges and opportunities with social engagement for providers.
  • Healthcare is in the midst of a data-driven revolution. Successful healthcare organizations will be those that can use analytics effectively to guide care decisions, create effective population health strategies and use resources efficiently. Join Dr. Thomas Hill and healthcare thought leaders for this interactive panel discussion at 1:30 pm on October 20th, Executive Summit, Dell World 2015 in Austin, Texas. In this session, you will hear practical tips for how healthcare organizations can successfully embrace modern data-driven technologies and deliver better healthcare outcomes and financial performance.
  • As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead gen programs, marketing automation, you name it, it can be taxing to constantly come up with new content. Fortunately, there are a few key ways to drive new leads by repurposing, analyzing and refreshing last year’s webinar content.

    Join the BrightTALK Academy and learn how to:
    - Evaluate your previous content to drive strategic initiatives
    - Repurpose best performing content to create new leads
    - Create best practices from program findings
    - Refresh and republish your breadwinning content
  • Agile marketing in the age of the customer

    Sponsored by Workfront

    Presenters:
    Scott Brinker, CTO of Ion Interactive and Chiefmartec.com
    Stewart Rogers, Director, Marketing Technology, VentureBeat
    Dave Lesué, Creative Director, Workfront

    Think about your creative, dynamic marketing team. Now, think about your process-driven, planning-centric IT department. What comes to mind?

    Oil and water? Chalk and cheese?

    Maybe, but it turns out there is a lot that marketing can learn from how IT gets things done. In fact, the top performing teams have a lot more in common with each other than you may think.

    Join Chief Martec's Scott Brinker, and other experts as we explain how marketing teams can adopt IT's best practices to best effect -- without losing the creative and artistic elements that make them shine.

    In this webinar, you'll:

    * Learn how top-performing marketing teams win by planning work in sprints
    * Understand how to organize priorities strategically
    * Discover how to prove your value as a creative team with continuous improvement
    * Find out why agile methodologies are the key to driving results

    Register today!
  • Prospective customers are more difficult to entice than ever, and retaining them is equally challenging. With contacts increasingly seeking a seamless experience across a company’s call centre, emails, website and mobile channels, marketers can step up to help exceed prospect and customer expectations, and even achieve higher lead-to-sale conversion and retention rates.

    In this session, Silverpop Marketing Evangelist Ellen Valentine and Genesys Solution Foundry Director, Cliff Bell, will share best practices for how you can deliver the right cross-channel communications and content at this great moment of opportunity.

    Get tips for:

    •Better integrating your call centre into your overall communication strategy
    •Having more relevant conversations and increasing customer loyalty
    •Using contact centre data and digital behaviours to trigger proactive communications that increase engagement
    •Fostering a more rewarding customer journey across all channels
  • Whatever society we live in, and however open-minded we like to think we are, when it comes to our sex lives we all like to keep a few secrets. But this makes the jobs of sexologists – professionals who study sexual behaviour – pretty difficult.

    David Spiegelhalter, Professor of Risk at Cambridge University, has tried to unravel the web of exaggerations, misdirections and downright lies that surround sex in modern society. Drawing on the Natsal survey, the widest survey of sexual behaviour since the Kinsey Report, and a huge range of other sources he answers crucial questions such as what are we all doing? How often? And how has it changed? And crucially, which numbers can we believe?
  • Join the millions of marketers worldwide who are accelerating (and improving) their lead gen efforts through stellar webinar programs.

    The BrightTALK Academy's got you covered with easy steps to:
    - Set up your webinar program for success
    - Design your webinar content calendar
    - Implement your webinar program
    - Avoid common webinar pitfalls
  • Sponsored by Capterra

    Did you know that, according to Google data from 2014, B2B buyers do an average of 12 searches before engaging on a specific brand’s site? Twelve!! But with so many different channels to reach B2B buyers and hundreds of lead generation tactics to try, how can you stand out from your competition and break through the noise?

    Find out exactly how from three, expert B2B marketers doing exactly that. Our panel of savvy SaaS marketers will share their first hand experiences of what has worked well and what hasn’t in their journey to a fully-optimized sales funnel.

    In this webinar, you’ll hear from a panel of your B2B marketing peers about:

    *Under-the-radar B2B ad channels they’ve tried, like technology reviews sites and content syndication
    *How to make the most of search, display, and paid social media campaigns for B2B audiences
    *Low-risk ways to test new lead gen tactics before scaling your spending

    Plus, there will be time at the end for Q&A to ask your specific lead gen questions to our panel.

    Speakers:
    Nick Bhutani, Senior Digital & Acquisition Marketing Manager, Booker
    Rochelle Sanchirico, VP of Marketing, mHelpDesk
    Jamaal Saunders, Senior Marketing Analyst, Salesforce

    Register today!
  • Organisations are very good at measuring the things they do - revenue; profit; costs etc.. Yet in 2015, there are still many who are not great at balancing what they want to know about themselves with measuring what their customers AND employees think about the things they do! This webinar will look at the most effective way of creating a robust, effective customer experience measurement system that will ensure that you have the RIGHT customer focused measures to understand exactly what your business needs to do to continuously and demonstrably improve the customer experience.

    You will learn about the following:

    1. How measurement fits in to a Customer Experience Management Framework

    2. The 4 CX measurement principles

    3. The three 'voices' of customer experience measurement

    4. Voice of the Customer - methods and things to be aware of

    5. Voice of the Employee

    6. Voice of the Process

    7. The importance of measuring the 'end to end' customer journey

    8. Turning measurement into ACTION!
  • At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.

    In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.
  • Sponsored by IBM Silverpop

    Consumers are constantly on the move and always eager to engage with any brand that will make their lives better. Smart marketers recognize the need to combine mobile into the overall brand experience but, why are so many businesses failing to keep up?

    Behavior is changing quickly. Consumers may start an interaction on one device on the go, transition to a tablet at home or in the office, and subsequently interact in person. These consumers are expecting a seamless experience that today is fragmented. Successful marketers realize that the experience must be integrated to live up to the brand across all touch points but as marketing channels continue to proliferate, it is extremely challenging to get the full picture of what that individual customer experience looks like.

    After this webinar you'll have insights to

    •Gain new techniques to enrich the customer experience by understanding and acting on behaviors, preferences and sentiment;

    •Deliver amazing and integrated mobile experiences at every single touchpoint of your brand;

    •Engage your customers in the moment with contextually relevant interactions; and

    •Move beyond marketing campaigns to manage the overall experience along the customer journey.

    Mobile is driving new engagement models for your clients. Are you ready? Register today!
  • According to the Aberdeen group, "Best-in-Class" companies are 67% more likely to use a marketing automation platform. However without an strategic road map, marketing expertise and effective processes your doomed for failure. Technology alone will not work.

    Join Shawn Elledge, founder of Sales Lead Automation, Michael Westafer, CEO of Roger West and Troy Burk, founder of Right On Interactive for a lively presentation on how to:

    Develop a Strategic Road Map
    Create a Content Assessment and Strategy
    Adopt a Marketing Automation Platform (track, score and nurture leads)
    Develop an Inbound and Outbound Strategy
    Create Effective Emails (format and copy)
    Use Social Media Technologies to Expand Your Reach
    Track Customer Engagement and Manage the Entire Lifecycle
    Develop Processes to Ensure Success
  • Most companies are the center of their own universe. This is the ugly truth plaguing our profession as marketers. But in a dizzying age of marketing technology and data, we have more access to information about our buyers than ever before. Why, then, do so many of our efforts to understand buyers fall short?

    In this webinar, Cintell Co-Founder and CMO Katie Martell will reveal:

    · The top 8 reasons customer intelligence efforts fail
    · How to calculate the value of being customer-centric
    · Strategies for operationalizing buyer insights
  • Social Media provide a veritable feast of data that we can prod, poke and generally pull apart to uncover valuable insight. For those businesses that are not yet using social media to engage, this is the entry point for business social media use. In fact it’s more than that. It’s the absolute minimum you should be doing. It allows you to understand what’s being said about you business, your competitors, your audiences. It allows you to listen to influencers in your niche. It can also measure your activity online. All of these insightful gems will help you to uncover intelligence so important to your business, you’ll wonder why you haven’t been using this before.

    In this webinar, I’ll take you through the basics of listening online, how you do it, the tools you need and what you can learn.
  • In 2014, The COPD Foundation launched a branded online community on their website. They named it COPD360social and saw 1,000 member sign-ups in the first month alone. Today, COPD360social has over 7,000 members and engagement is through the roof.

    Register for this DNN webinar to learn how Vincent Malanga (CIO) and Sara Latham (Communications Director) planned and executed their community strategy. You’ll hear how they engaged with influencers before the launch (and what they asked them to do) and how they generated off-the-charts engagement, all without spending a dollar on outbound marketing.

    You’ll leave this webinar with actionable ideas to increase user engagement on your own website.
  • There’s more marketing data available than ever, and that’s exactly why it’s so challenging to truly make sense of it all. While cloud-based data platforms have accelerated the availability and access of marketing data, it hasn’t made the marketer’s job any easier. It’s just the opposite. ‘Mo’ data, mo’ problems.’
    VB Insight’s new research on analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next 3 years. For big market cap B2C companies, it’s closer to a 100 percent increase.

    The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with data.

    Attendees will:
    * Learn the primary objectives for marketing analytics organizations today
    * Get an overview of the massively complex marketing data ecosystem. We counted 800+ vendors in use across 10 key marketing use cases
    * Understand and be able to outline the top vendors available for every use case, who's meeting expectations and who's lagging
    * Gain guidance for the types of advanced analysis your marketing organization needs to be investing in now to compete for customer relevance


    This webinar will be based on Jon Cifuentes' VB Insight report, published August 21, 2015.

    Check out VB Insight to access Jon's Marketing Analytics report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • According to a PwC report “One of the main reasons many banks world over have resisted embracing a customer-centric model is because of integration challenges.”

    The future of most financial institutions depend on the strong connections they forge with customers. The relationship between banks and customers are constantly evolving and they need to adapt and connect in new ways with the customer to remain competitive today and win tomorrow’s customer. Mobile technology and social media are presenting opportunities and challenges to reach out to the customers like never before. While driving customer centric transformation initiatives are important for the bank, it is also extremely critical for the banks to have a strong Run the Bank strategy to drive operational efficiencies and manage cost pressures. Business integration plays a very critical and powerful role in designing and implementing Transform the bank and Run the bank initiatives. Despite the evident dividends banks seem to wrestle with their technology plans and investment decisions.

    In this session, we will address a few effective strategies for banks to address the challenges posed with integrating technology and business and how banks can take the leap towards
    a)Leveraging the strong multichannel interaction and delivering a seamless customer experience
    b)Segmenting consumers dynamically through real-time insights
    c)Tailoring real time offers based on real-time customer data
    d)Run the bank initiatives with focus on efficiencies and cost savings.

    With the right partner and technology expertise, you can deliver seamless banking experience to your customer.
  • For your message to resonate, you need to be thinking not just at a regional level, but at a global one as well. Localization efforts are a tough art. Your content has to be spot on and it has to get out the door quickly. But how can you balance speed, quality, and the right message for the right individual? We can help.

    Localization isn't limited to simple translation -- you can't set it and forget it. Companies shouldn't assume, for instance, that a campaign created for Spain will be equally as effective to all Spanish-speaking consumers in the U.S. or Mexico. It's not just language, but cultural differences. Consider the message you might send to someone in Berkeley, California, versus one you might send to someone in Phoenix, Arizona or New York City. And once your unique branding content has been sent out to different geographies, your localization efforts aren't over just yet. True experts understand that the campaign as a whole is not a sum of its parts -- a campaign's success can be in the granular regions, creating a truly unique customer experience with that added local flavor to resonate within the audience.

    In order to conquer the tougher elements of localization, we'll walk you through the most common mistakes that companies make and help you improve your campaign's quality, accuracy and relevance to reach the right consumer. From simple documents and emails, to the more advanced website and app localization, we'll give tips on not only improving the localization process but help you deliver better metrics to senior leadership that tell the true story of your brand's reach and globalization.

    In this webinar, you'll learn how to:

    - Re-think campaign creation at the regional level -- and the global one
    - Effectively use in-market experts to drive better impact
    - Make your branding as world-ready as possible.
    - Use metrics to show the truest picture of your campaign's effectiveness
    - Enhance the customer experience through added local flavor
  • A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.
  • Sure, you want to execute successful automated campaigns,
    but relying on the batch-and-blast scenarios of the past won’t get you there.

    In this session, we’ll cover cutting-edge best practices for campaign automation, from lead source scenarios through to the AQL: automation qualified lead. You’ll also learn how to set campaign progression steps to yield rich leads and trackable results – even when the call-to-action isn’t clicked.
  • Join Lattice for a guided tour of the marketing tech stack that powers Hootsuite's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Shantel Shave:

    Shantel Shave is the Director of Demand Generation at Hootsuite, the world's most widely used social relationship platform. Prior to Hootsuite, she built successful B2B marketing technology stacks at Colligo Networks, ActiveState, and Sophos.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in October, 2015.

    Check out VB Insight to access Stewart's Content Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • The way B2B buyers discover and research products and services is changing. With technology at their fingertips every day, throughout the day, buyers have access to more trusted information than ever before. What’s more, with programmatic models and sophisticated targeting, it’s even more important than ever to understand the behaviour of your buyers and what drives them.

    For marketing directors, this means new opportunities to target, influence and engage with suspects, prospects and customers. It’s therefore essential to get a handle on why marketing intelligence is essential to determine where and how to effectively target buyers.

    In this webinar, you’ll:
    - Learn how to identify marketing intelligence and trends critical to informing your marketing strategies
    - Gain insight into how technology is changing the early stages of the buying process
    - Discover how this impacts targeting B2B buyers
    - Learn how to overlay marketing intelligence and adapt messaging based on these insights

    About Modern:
    Modern is an award-winning technology B2B marketing agency providing integrated digital campaigns that drive growth. Focused upon lead generation and customer engagement through content, social, PR and search, underpinned with strategic thinking and solid metrics. @ModernB2B
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in December, 2015.

    Check out VB Insight to access John's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Andrew Jones' VB Insight report, which will be published in September, 2015.

    Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Jon Cifuentes' VB Insight report, which will be published in July, 2015.

    Check out VB Insight to access Jon's marketing analytics report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in November, 2015.

    Check out VB Insight to access John's Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com