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Social Media Marketing

  • Strong vision+deliver on value prop=success with D Papadogonas, VPM of SolarEdge
    Strong vision+deliver on value prop=success with D Papadogonas, VPM of SolarEdge
    Dimitrios Papadogonas, VP of Marketing - SolarEdge Technology Recorded: Sep 22 2020 31 mins
    Reimagine with Wrike - a series dedicated to branding

    What does it take to create branding for Apple and Virgin America? In this episode, what Dimitrios Papadogonas, VP of Marketing NA at SolarEdge Technologies believes is the key to making a strong brand.

    What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
    -And more!
  • Lining up the Bookends: How Marketing & Customer Success Can Create Brand Fans
    Lining up the Bookends: How Marketing & Customer Success Can Create Brand Fans
    Rashmi Vittal, Ashvin Vaidyanathan & Kristen Kaighn Recorded: Sep 22 2020 58 mins
    Presenters:
    • Rashmi Vittal, CMO, Conversica.
    • Ashvin Vaidyanathan, Chief Customer Officer, Gainsight
    • Kristen Kaighn, Sr. Director of Customer Marketing, Gainsight

    Most companies place great emphasis on aligning Marketing and Sales to ensure the pre-sales process is flawlessly executed internally and is pleasant for the customer. And of course, Sales and Customer Success absolutely have to work together to ensure the process for onboarding a fresh customer is the best it can be.

    But while Customer Success and Marketing are well-accustomed to working with Sales, too often these two teams are two ships passing in the night when it comes to working with each other.

    The good news is that aligning these customer lifecycle ‘bookends’ doesn’t have to be a Herculean feat, and some big benefits in the way of retention and expansion can be realized by doing so.

    Join Rashmi Vittal, CMO at Conversica, and Ashvin Vaidyanathan, Chief Customer Officer at Gainsight, to learn practical tips for aligning Customer Success and Marketing to create a customer experience powerhouse, boost customer retention, and create brand fans for life.

    In this webinar, we'll discuss

    • The role Marketing can play in the customer onboarding process, even if there isn’t a dedicated Customer Marketing resource
    • Which customer outcomes both teams should rally around as key indicators of success, and how to measure them
    • How Marketing can help Customer Success leverage AI and automation to retain and expand customers


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Conversica who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • 7 reasons marketers migrate marketing technology platform
    7 reasons marketers migrate marketing technology platform
    Jamie Burrell, Director of Consulting, Clevertouch Marketing Recorded: Sep 22 2020 46 mins
    Jamie Burrell, Director of Consulting, Clevertouch Marketing, presents the 7 reasons we see marketers migrate marketing technology platform.
  • Finding Opportunity in Disruption
    Finding Opportunity in Disruption
    David Rowan Recorded: Sep 22 2020 58 mins
    How to accelerate business growth and innovation
    Times of disruption and change are often considered uncomfortable, but the businesses that thrive are structured to use this change to their advantage. What are they doing differently?

    Find out in our exclusive webinar with David Rowan, Founding Editor-in-Chief at Wired UK. He will share current business trends and the “new rules” that businesses are following to accelerate purposeful innovation and business growth.

    In this webinar, we’ll explore:
    The companies that have successfully—and unexpectedly—shifted their business models
    New partnerships that have led to new opportunities
    Why agility and innovation are now more important than ever
    Sign up now for the final episode of Let’s Get Digital Bootcamp!
  • [Quickinar] What is a Single Source of Truth?
    [Quickinar] What is a Single Source of Truth?
    easyDITA and The Content Wrangler Recorded: Sep 20 2020 5 mins
    Learn why it's important to warehouse all of your content assets in a single, shared content repository.
  • Polish Your Paragraphs: The Personalization Paradox #3
    Polish Your Paragraphs: The Personalization Paradox #3
    Val Swisher Recorded: Sep 17 2020 59 mins
    A paragraph is that combination of words and sentences that give your content its voice. In a world of personalization at scale, any inconsistencies in voice become very apparent to your customers.

    In the previous webinars, you learned about watching your words and styling your sentences. Join Val Swisher, CEO of Content Rules, to learn how polishing your paragraphs can have a big impact on how personalizable your content is and how to get started.

    In this webinar, you will learn:

    How voice impacts all content (hint: it’s not just for marketing)
    Why it’s important to manage voice
    How to manage voice across the enterprise
  • Develop both visual & verbal brands to win with Bill Kenney, CCO of Focus Lab
    Develop both visual & verbal brands to win with Bill Kenney, CCO of Focus Lab
    Bill Kenney, CCO, Focus Lab and Saranya Babu, SVP of Marketing, Wrike Recorded: Sep 17 2020 40 mins
    Reimagine with Wrike - a series dedicated to branding

    In this episode, we'll hear from Focus Lab CCO and Co-Founder, Bill Kenney. If a company rebrand is on the horizon, you won't want to miss his process for approaching branding projects!

    What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
    -And more!
  • Understanding the Personalization Paradox
    Understanding the Personalization Paradox
    Val Swisher Recorded: Sep 17 2020 39 mins
    We chat with Val Swisher, CEO of Content Rules, about the need to standardize content in order to personalize it. As co-author of the forthcoming book, "The Personalization Paradox: How Standardized Content Leads to Personalized Experiences," Swisher has a lot to say about personalizing content. We'll chat with her about how we can accomplish personalization of our content and provide the content experiences our prospective and existing customers desire and deserve.

    Coffee & Content, hosted by Patrick Bosek and Scott Abel is brought to you by Jorsek, makers of easyDITA, and The Content Wrangler.
  • Webinar: Email – The Primary Driver of Customer Loyalty in a Pandemic
    Webinar: Email – The Primary Driver of Customer Loyalty in a Pandemic
    DMA, RSPB Recorded: Sep 17 2020 62 mins
    The coronavirus crisis presents the greatest challenge for brands in recent history. It is now more important than ever to build and maintain customer loyalty. Join us to find out how and why email is at the forefront of establishing customer loyalty during the pandemic.
  • RXM in Action: From Feedback To Movement With Actions
    RXM in Action: From Feedback To Movement With Actions
    Colby Kennedy, Siôn Owen, Vicki Berman Recorded: Sep 16 2020 35 mins
    Actions speak louder than words. Is there room for improvement in how your company creates a workflow to act on customer feedback from multiple sources?

    Collecting customer feedback is great, but if your team doesn’t act on it you may be missing an opportunity. Having a solution to assist your team is imperative. In RXM in Action: From Feedback To Movement With Actions, we’ll explain how Actions adds value by helping you understand, track and solve customer service issues through automated workflows. This short presentation includes exclusive content from our Training Manager, as well as an interview with one of our Solutions Engineers to break down how companies successfully use Actions. Here’s what you’ll learn:

    • Why having a single repository of feedback saves resources
    • How to improve your company by closing the loop on customer sentiment
    • Why acting on customer feedback increases a company’s visibility
    • What Actions means for marketing and CX teams
  • The Step by Step Guide to Account Based Marketing: A Case Study from Linkedin
    The Step by Step Guide to Account Based Marketing: A Case Study from Linkedin
    Angela Lee, Senior Demand Generation Manager, Linkedin Recorded: Sep 16 2020 46 mins
    What are the tools and processes necessary to put into place in order to start an ABM strategy? How should one build an ABM game-plan, and what factors should be considered?

    In this presentation, hear from Angela Lee, Senior Marketing Manager at Linkedin to develop a blueprint to creating an impactful ABM strategy at your organization today.

    You’ll also learn:
    - The tips and tricks to creating an ABM strategy that drives immediate impact
    - How to map content pieces to your ABM strategy
    - Examples of how ABM is done at Linkedin
  • What Marketers Keep Getting Wrong With Content
    What Marketers Keep Getting Wrong With Content
    John Huntinghouse, VP of Marketing, TAB Bank Recorded: Sep 16 2020 53 mins
    When you use content as a marketer, for it to be relevant it needs to elicit an emotional response. Anger, happiness, excitement etc. The only ads/blogs/webinars/pitches that are spammy are the ones that are not relevant. So how do we make content relevant to the user consuming it? Well, it turns out that it’s not the content that’s the problem, it’s who we are showing the content to. We simply don’t know our audience as well as we think we do. You can’t create great content until you first understand your who your audience is. Here’s what you’ll learn in this session.

    - A simple (and a complex way) to look at your data to help you understand if your content is hitting the mark.
    - How to avoid the content machine learning feedback loop bias. (How to get rid of your institutional/agency/copy bias out of the way).
    - A better marketing framework that allows you to actually understand your audience better, instead of going off outdated assumptions.
  • The Customer Advocate Equation: Content, Customer Experience & Confidence
    The Customer Advocate Equation: Content, Customer Experience & Confidence
    Christa Tuttle, Founder and CEO, Launch Marketing Recorded: Sep 16 2020 48 mins
    The customer experience (CX) has become one of the most significant factors to turn customers into brand advocates. A significant component of creating a cohesive, enjoyable, informative customer experience is your content strategy: delivering the right content to the right customer contacts at the right time.

    In this webinar, Launch Founder and CEO Christa Tuttle will discuss CX mapping and how to develop a content strategy that delivers relevant content at precise moments to maximize chances at creating true customer advocates. The presentation will include discussions about identifying and analyzing CX, hub-and-sub content creation, leveraging social media, content diversification and personalization, and more.
  • Understanding How People Read Online
    Understanding How People Read Online
    Kate Moran Recorded: Sep 16 2020 62 mins
    “People read 20% of what you write: Eyetracking shows us what people read and why." Join Scott Abel, The Content Wrangler, for a conversation with senior user experience specialist, Kate Moran, of the Nielsen Norman Group. Kate will share with us how eye tracking works and why it’s relevant to content design. And she'll share some results from research findings to help you understand where that 20% number comes from and what it means for content creators. You'll leave with a better understanding of how can you influence what people actually do read.

    Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Moran has extensive experience conducting user research to guide UX strategy for websites and applications. She provides UX advice to clients from a wide variety of industries, including finance, healthcare, government agencies, eCommerce, B2B, and nonprofit organizations.
  • [PANEL] Driving Demand with Virtual Event Content
    [PANEL] Driving Demand with Virtual Event Content
    Elyse Phillips, Zepl | Paul Spiers, New P&L | Claire Umeda, Okera | Morgan Cantrell, BrightTALK Recorded: Sep 16 2020 63 mins
    Standing out from the digital noise with engaging, valuable, and fun virtual event content can be challenging.

    Join us to hear how the best in the b2b world are designing virtual events to drive business growth.

    We will discuss:
    - Re-imagining your event for a distributed audience
    - Aligning content and demand generation strategy
    - Converting engagement into sales opportunities
    - Creating compelling offers for partners and sponsors

    Moderated by:
    Morgan Cantrell, Vice President & Regional Managing Director, North America, BrightTALK

    Panelists include:
    Paul Spiers, Founder & Host of the New P&L
    Elyse Phillips, VP of Marketing, Zepl
    Claire Umeda, VP of Marketing, Okera
  • From concepts to conversations: How to create relatable visual content
    From concepts to conversations: How to create relatable visual content
    Laura McLeod, Marketing & Brand Strategist, 99designs Studio Recorded: Sep 16 2020 37 mins
    When it comes to creating visuals, marketers in every business face a common problem. How do you take a great idea and turn it into a relatable piece of content?

    In this webinar, we’ll explore creative and efficient ways to take inspiring ideas and execute them with efficacy. Drawing from our corporate design expertise, and those of our clients, we’ll provide tips to ensure you can get from concept to content that drives meaningful conversations - at scale!

    Join Laura McLeod, Marketing and Brand Strategist at 99designs Studio, to understand how taking a broader approach to ideation has been the key to successful content execution for many successful brands and should be the key to yours.

    In this webinar you’ll learn how to:

    - Boost your content ideation by brainstorming with the world
    - Breakdown complex ideas with design
    - Structure a relatable creative brief that delivers relatable visual content


    About the presenter:
    Laura McLeod is passionate about creativity. As Marketing & Brand Strategist at 99designs Studio, Laura combines her global creative agency experience with her extensive knowledge of delivering creative campaigns at 99designs. Laura’s focus is to support 99designs’ partners and corporate clients, such as Squarespace, Nivea and Univision, to activate creative visual content and experiences that deliver value for their audiences.
  • Webinar: Digital Transformation in Times of Crisis
    Webinar: Digital Transformation in Times of Crisis
    DMA, TwentyCi, We Are Family, Be The Business, The Thread Team Recorded: Sep 16 2020 61 mins
    The coronavirus pandemic has proved that digital transformation is a business imperative. Tune in on Wednesday 16 September at 3pm to hear from the brands who altered their business model to succeed within the new normal.
  • Moving from Marketing to Meaning
    Moving from Marketing to Meaning
    Paul Spiers, Founder & Host of the New P&L Recorded: Sep 16 2020 36 mins
    ‘The New P&L – Principles & Leadership in Business’
    Podcast series & Brand Purpose Consultancy

    Placing purpose at the heart of a business is easier said than done. It requires consistent commitment to move a business beyond ‘the marketing of purpose’ to a business that has purpose embedded at it core. This is even more critical, when the business itself is focused on highlighting great examples of purpose, principles and leadership.

    In this webinar, founder and host of The New P&L – Principles & Leadership in Business podcast series Paul Spiers, will present a case study on Moving from Marketing to Meaning, discussing how genuinely putting authenticity, purpose and considered content right at the heart of this new initiative has transformed both the growth of the business and also dramatically changed his view on the characteristics that define a successful business.
  • How to create content that resonates with a C-suite audience
    How to create content that resonates with a C-suite audience
    Hannah Devoy Associate Director & Julia Lavin Account Director, Missive Recorded: Sep 16 2020 45 mins
    This presentation will look into the following areas:

    - Understanding the audience
    - Where are they?
    - What are they interested in?
    - Tailoring your message to suit them
    - Translating the technical into business-ready language
    - Communicating business need
    - Using your C-suite to engage their peers
    - Content that influences the influencers
    - Within the business
    - Outside the business
  • Time to get personal
    Time to get personal
    Joshua Harris, Senior Marketing Manager, British Gas Business Recorded: Sep 16 2020 42 mins
    Creating great content is vital in engaging your customer and taking them on a journey, however too often the content is not created for the customer instead for the seller. Getting personal is about developing excellent content that your customer wants on the channel they want to engage on.

    This webinar will go through:
    - Building insight driven content
    - Personalisation
    - Thinking beyond the sale
  • [Quickinar] What is DITA XML?
    [Quickinar] What is DITA XML?
    easyDITA and The Content Wrangler Recorded: Sep 15 2020 6 mins
    Learn what DITA is and why you need it in less than ten minutes.
  • The future of market research
    The future of market research
    Phill Agnew Director, Product Marketing, Brandwatch, Christopher Kahler, Co-Founder and CEO of qriously (Brandwatch) Recorded: Sep 15 2020
    Market research methodology has been stagnant for the last 20 years.

    What if, instead of posing a question to a few thousand paid panelists, you could survey two billion real consumers in real time. What would you ask?

    In this live webinar, we’ll show you how to revolutionize your market research strategy with Qriously, a Brandwatch product, which is disrupting the market research sector.

    In an industry-first, we’ll conduct a live survey sent out to up to two billion participants, and let the viewers decide which question to send.
  • Secure Collaboration in the Cloud: A Wrike + Amazon Web Services Webinar
    Secure Collaboration in the Cloud: A Wrike + Amazon Web Services Webinar
    Andrew Park, Solutions Architect-AWS, Andrey Razumovsky, Senior Product Manager-Wrike, Gary Colon, Partner Manager-Wrike Recorded: Sep 15 2020 27 mins
    How secure is your workspace? With the rapid increase in teams working remotely due to COVID-19, cybersecurity strategies and collaboration have become a greater issue for many companies. Just how prepared are organizations for the security implications of remote work? And is remote work really secure?

    Watch our webinar recording with Andrew Park, Solutions Architect at Amazon Web Services (AWS); Andrey Razumovsky, Senior Product Manager at Wrike; and Gary Colon, Strategic Partner Manager at Wrike, where they discuss:

    -The critical importance of strong security measures in SaaS applications
    -Reasons you should implement a higher level of cloud-based security now
    -What secure collaboration looks like with Wrike Lock & AWS Key Management System (KMS)
  • Best practices: Bring digital consumer intelligence to life
    Best practices: Bring digital consumer intelligence to life
    Kate Hoffmire, Research Analyst, Brandwatch, 
Alex Jones, Research Analyst, Brandwatch Recorded: Sep 15 2020 52 mins
    According to Deloitte Research, companies who make more customer-centric decisions end up being 60% more profitable. Customer-centricity means every employee can have an impact, as long as they have the right insights to act on.

So what are the imperative changes and advancements you need to make to align your strategy and skills to a new culture of customer centricity?

Join Brandwatch research analysts Alex Jones and Kate Hoffmiere as they illustrate unique examples of digital consumer intelligence from our most innovative clients. You’ll walk away with the tools to enable you to think more disruptively, develop profitable growth strategies, and drive more customer-focused initiatives.
  • The Need To Localize Internal Communications
    The Need To Localize Internal Communications
    Ray Walsh Recorded: Sep 15 2020 39 mins
    Join us for a chat with Ray Walsh, author of “Localizing Employee Communications: A Handbook,” about the need for localizing and transcreating the final corporate content frontier — internal communications. You may think your global company is doing fine producing content in English, but in this session, you'll learn to look out for signs that say otherwise. If you can identify these four common pain points, you can start enabling content that is meaningful to local needs.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • Webinar: How Retailers Can Turn Insight Into Personalised Experiences
    Webinar: How Retailers Can Turn Insight Into Personalised Experiences
    Jaywing, Up There, Everywhere Sep 23 2020 2:00 pm UTC 90 mins
    Join us as we delve into the world of creativity. Hear from a selection of creative hotshots from Up There, Everywhere and Jaywing as we examine the customer trend of experience and ask how can we champion creativity and pioneering thinking throughout our industry – and beyond?
  • Content Intelligence: Creating Authentic Connections through Content
    Content Intelligence: Creating Authentic Connections through Content
    Nick Markwith, Sr. Director of Content, BrightTALK Sep 23 2020 4:00 pm UTC 60 mins
    It's easy to create content; anyone can spin up a 500-word blog post or put together slides for a presentation, but are you contributing to the digital noise or cutting through it?

    Creating high-performing content requires marketers to really understand their audience - not only as a persona with pain points but as a human with needs, different learning styles and buying preferences. By reaching your audience how and when they want and focusing on providing value first, marketers can build authentic connections through their content marketing and become a trusted partner in their buyer's journey.

    Join this talk with Nick Markwith, Sr. Director of Content at BrightTALK, as he discusses the content planning and strategy process from a data and psychological perspective and how you can make the most with your content.

    In this talk, you will learn how to:
    - Understand your audience past the basics
    - Leverage content formats and editorial directions to influence buying decisions
    - Build trust and connect with your audience through your content strategy

    About the presenter
    Nick Markwith loves data and content. As the Sr. Director of Content at BrightTALK, he has spent the past nine years using our insights from 10M users to develop BrightTALK's editorial strategy and advise clients on how to reach their target audience through content and virtual events.
  • Automating the Enterprise in the New Normal
    Automating the Enterprise in the New Normal
    VentureBeat x Blue Prism Sep 23 2020 5:00 pm UTC 60 mins
    Initially, companies looked at automation technologies as a way to reduce costs in completing highly repetitive routine tasks — which was largely outsourced. But the global pandemic has put a new spotlight on the role of automation.

    Many organizations now need to reduce dependence on human labor for business-critical processes that have been disrupted by lost productivity. Others are trying to respond to significant volume surges due to shifts in demand.

    In this webinar, we’ll discuss how the automation technology landscape is evolving and the broad set of benefits companies are achieving — beyond cost savings. Learn how automation is improving business resiliency in challenging times and the activities needed to scale automation across the enterprise.

    Attendees will learn about:

    - Evolving technologies used in automation initiatives
    - How automation supports business resiliency
    - Ways to scale automation across the enterprise

    Speakers:

    - Alan Farrar, Head of Automation, eBay
    - Giovanni Gentile, MD Robotics, State Street Bank and Trust
    - Josh Noble, Practice Director, Blue Prism
    - Ted Shelton, Partner, Bain & Company (moderator)
  • How to implement a complete company rebrand with Barbra Gago, former CMO of Miro
    How to implement a complete company rebrand with Barbra Gago, former CMO of Miro
    Barbra Gago - Former CMO of Miro, Saranya Babu - SVP of Marketing at Wrike Sep 23 2020 5:00 pm UTC 28 mins
    Reimagine with Wrike - a series dedicated to branding

    In this episode, we'll hear from Barbra Gago, former CMO of Miro. to our Reimagine with Wrike series! We're excited to hear about her experience rebranding previous organizations, as well as branding one company she hasn't launched yet.

    What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
    -And more!
  • Webinar: What is the Current State of Play for Data Regulation?
    Webinar: What is the Current State of Play for Data Regulation?
    John Mitchison, DMA Sep 24 2020 2:00 pm UTC 75 mins
    Tune in on Thursday 24 September at 3pm to gain valuable insights from experts on data regulation during and following the pandemic; listen to a lively panel discussion, and have your questions answered.
  • Treat Code Like Code; Treat Prose Like Prose
    Treat Code Like Code; Treat Prose Like Prose
    Tom Johnson Sep 24 2020 3:00 pm UTC 45 mins
    Join us for a Coffee and Content chat with Tom Johnson about what it means to "treat code like code and prose like prose." In the docs-as-code tools space, a popular method for reviewing docs is to review docs using the same code review tools that software engineers use to review code. Code review tools cater to engineering workflows and preferences, for sure. If you want an engineer to review a change in your docs, it makes sense to use the same review method the engineer is accustomed to using for reviewing code.

    However, good docs require input from people outside of engineering roles. Product managers, field engineers, quality assurance, support engineers, legal advisors, UX, and other stakeholders also need to review docs. A review process that excludes these non-engineering roles can be problematic, especially since these other roles often serve as a check and balance against the features engineering teams create. Sometimes it's better to treat docs more like prose instead of code.
  • Focus on your brand personality for success with Zack Onisko, CEO of Dribbble
    Focus on your brand personality for success with Zack Onisko, CEO of Dribbble
    Zack Onisko, CEO of Design and Creative Community - Dribbble, Saranya Babu, SVP of Marketing - Wrike Sep 24 2020 5:00 pm UTC 29 mins
    Reimagine with Wrike - a series dedicated to branding

    In this episode, we welcome Zack Onisko, CEO of design and creative community Dribbble, to our Reimagine with Wrike series! He's going to tell us all about his experience rebranding Hired, Inc. and Dribbble. Plus, we'll get his take on design and creative trends!

    What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
    -And more!
  • Drive your business strategy forward with digital consumer intelligence
    Drive your business strategy forward with digital consumer intelligence
    Mercedes Lois Bull, Product Marketer, Brandwatch and Ryan Harrison, Research Manager, Brandwatch Sep 25 2020 2:30 pm UTC 46 mins
    Breakthroughs in digital technology continue to transform and shape how, why and where consumers make buying decisions. The brands who survive in this hyper-competitive digital landscape will be the ones quick to adapt to consumers’ ever-changing behaviors and needs.

    As the complexity of the data available expands, digital intelligence will empower you to make effective decisions based on a deep, real-time understanding of your consumers, competitors and industry.
  • Building Direct and Personal Customer Experiences
    Building Direct and Personal Customer Experiences
    Tim Hayden Sep 29 2020 3:00 pm UTC 45 mins
    Creating personalized experiences requires us to know our customers deeply, and automation helps us know them at scale. How do we build direct and personal customer experiences while navigating these new regulations and corporate policies?

    Our guest, Tim Hayden, CEO of Brain+Trust, will walk us through the fine print of building personalized customer experiences. Join us as we discuss how customer data privacy and the death of the 3rd-party cookie will impact marketing, support, and product content delivery. Tim will be joined in this discussion by Megan Gilhooly, VP Customer Experience, Zoomin Software, and Scott Abel, The Content Wrangler.

    The Content Advantage is brought to you by Zoomin Software — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • The State of Google and What it Means for Your Business
    The State of Google and What it Means for Your Business
    Adam Dorfman, Colby Kennedy Sep 29 2020 5:00 pm UTC 45 mins
    Google has 90% of the global search market — and more than half of Google searches are zero-click, meaning consumers rely on the information there to make decisions. As a result, the search giant is at the center of a sound business strategy.

    As such, making smart choices for your business and its future hinges on understanding Google’s game plan and investments. Armed with this knowledge, you can take steps to improve your chances of being found and chosen in Google’s universe.

    Reputation.com — with its premier Google partnership, API and in-house Google experts — is in a unique position to empower and inform businesses about Google’s direction for the future and what it takes to use Google’s features and capabilities to attract and convert customers.

    Join us for a thought leadership presentation on the state of Google and its direction for the future. You’ll learn:

    • What Google is trying to protect with its investments and why
    • How Google is fighting COVID-19 and engaging business owners at the local level
    • What new industries are getting Google’s attention
    • Why Reputation Experience Management is pivotal to your Google strategy
  • Empower Teams to Collaborate and Crush Their Goals
    Empower Teams to Collaborate and Crush Their Goals
    Mike Ammerlaan - Microsoft, Ron Grover - House of Design Robotics, Joe Merrill - Wrike Sep 29 2020 5:00 pm UTC 60 mins
    How has the way you work changed? Whether your team is fully remote, in the office, or a combination of both, it’s more important than ever to communicate clearly and collaborate effectively. The combination of Microsoft 365 and Wrike delivers powerful results for any team, of any size, in any industry.

    Join House of Design Robotics, Microsoft, and Wrike as we talk about how House of Design uses both Wrike and Microsoft to manage work and deliver on-time projects, no matter where the team is located.

    You’ll learn:

    Best practices for launching and managing collaborative projects
    Ideas to adapt your processes for greater efficiency and productivity
    How to leverage the power of Microsoft Teams + Wrike to ensure teams deliver results, not busy work

    Speakers:
    Mike Ammerlaan - Director, Microsoft 365 Ecosystem Marketing
    Ron Grover - Business Technology Manager, House of Design Robotics
    Joe Merrill - Head of Partnerships, Wrike
  • Plant-Based Meat:Using Digital Consumer Intelligence to Guide Product Innovation
    Plant-Based Meat:Using Digital Consumer Intelligence to Guide Product Innovation
    Alison Rabschnuk, Director of Corporate Engagement, The Good Food Institute, Holly Doran, Research Analyst, Brandwatch Sep 30 2020 2:00 pm UTC 46 mins
    Consumers will ultimately decide which plant-based meat products are successful, so it’s vital companies developing these products understand what they like and dislike about meat alternatives – and what they think is missing from the market.

    Join us for a discussion about what consumers want from meat alternatives and how listening to consumer opinion can enrich product development in any industry.

    In this webinar, Alison Rabschnuk will set the stage by presenting an overview of the plant-based foods sector, including retail and foodservice data, as well as key opportunity areas for manufacturers. Holly Doran will discuss how Brandwatch is helping to shine a light on consumer preferences and priorities for successful plant-based product development strategies.

    Watch this webinar and learn:

    - The impact of the pandemic on diets and growing interest in meat alternatives
    - What consumers want in terms of taste, texture, appearance, and smell
    - The kinds of messaging customers connect with (and what to avoid!)
    - Unmet consumer needs and new business opportunities
  • Webinar: Building Trust with Open Banking
    Webinar: Building Trust with Open Banking
    Sustainably, InBest, GofCoe, FinTech Scotland Sep 30 2020 3:00 pm UTC 90 mins
    How can you build trust with users to the extent that they feel comfortable sharing their banking data, and do so within the constraints of the Open Banking ecosystem? Tune in on Wednesday 30 September and hear from our experts from Sustainably, InBest, GofCoe, FinTech Scotland to find out.
  • [Quickinar] What is Content Reuse?
    [Quickinar] What is Content Reuse?
    easyDITA & The Content Wrangler Sep 30 2020 4:30 pm UTC 7 mins
    How should you reuse content? Copy and paste? Before doing that, consider the long-term health of your documentation. Structured content offers some incredible forms of content reuse that are fast, powerful, and sustainable.
  • What Does Your Crystal Ball Show in 2021? Marketing Planning through Uncertainty
    What Does Your Crystal Ball Show in 2021? Marketing Planning through Uncertainty
    Meagen Eisenberg, CMO - Trip Actions, Saranya Babu - SVP of Marketing, Wrike Sep 30 2020 5:00 pm UTC 60 mins
    Is it 2021 yet?! The worldwide events of 2020 have upended multiple industries and caused businesses to rethink (and rethink) their position and marketing efforts. Will 2021 bring more of the same? How can you plan with any certainty when everything seems uncertain? Is it possible to be strategic instead of reactionary? Join Meagen Eisenberg, CMO at TripActions, and Saranya Babu, SVP of Marketing at Wrike, as they discuss marketing planning for 2021.

    You’ll learn:
    -Best practices for budgeting through uncertainty
    -How to deliver results when your typical methods, like live events, are online-only
    -Tips to motivate your team
  • How to Transform your Marketing with a Customer Data Platform
    How to Transform your Marketing with a Customer Data Platform
    Adam Leslie, Sales & Marketing Solutions Leader, Dun & Bradstreet Oct 1 2020 2:00 pm UTC 60 mins
    As the world continues to change we are seeing more importance placed on the Digital Marketplace and the ability of sales and marketing teams to adjust their growth strategies has never been more important. This is the time for Marketing and Sales Operations to be agile, particularly around Account-Based Selling.

    The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data, and making increased commercial use of it.

    A Customer Data Platform brings all of the data together and enables organisations to more easily make strong commercial use of their data.

    This webinar will explain how CDP drives growth, leveraging real-world case studies and practical hands-on experience of using this technology in a live environment.

    In this webinar, you will learn:

    • What is a CDP and why now it is more important than ever to have one
    • Learn how every element of the Marketing mix can benefit from a CDP and drive growth
    • Hear from a customer on their early experience and ROI so far

    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Dun & Bradstreet who are sponsoring this webinar and may contact you with relevant information. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • [Quickinar] What is a Component Content Management System?
    [Quickinar] What is a Component Content Management System?
    easyDITA and The Content Wrangler Oct 5 2020 4:30 pm UTC 5 mins
    We'll teach you what a component content management system is, why you might need one, who uses them, and for what purposes.
  • How To Save Your Business From Bad Reviews
    How To Save Your Business From Bad Reviews
    Phill Agnew, Director, Product Marketing, Brandwatch, Kara Finnerty, Solutions Director, Brandwatch Oct 7 2020 2:00 pm UTC 42 mins
    Reviews are the most important feedback your products can get. When 5-star rated products receive 126% more orders than 4-star rated products, incremental improvement is everything.

    Good reviews attract new audiences and more buyers, mixed reviews can guide your product development strategy, while bad reviews can cause catastrophe for your business.

    Despite this, most businesses lack an effective way to measure reviews online, compare products to the competition, or learn from consumers directly about what’s needed to improve.

    Join us as we discuss 10 unique insights you can learn from analyzing reviews online, and the tools that will do the hard work for you.
  • How AI is impacting customer experience in fintech
    How AI is impacting customer experience in fintech
    VentureBeat x DefinedCrowd Oct 7 2020 5:00 pm UTC 60 mins
    Customer experience is key to having a customer retention rate that leads to more business deals and, consequently, more revenue. And companies like MasterCard are implementing AI strategies that are transforming how customer experience is done.

    Join Mastercard Lab’s VP of Artificial Intelligence & Machine Learning, Dr. Steve Flinter, as he shares insights on why AI is essential for fintech companies now. You'll learn how world-class companies are using artificial intelligence in their retention strategies, explore real-world case studies, and gain insights into developing an AI strategy, as well as how to overcome the challenges that arise.

    And DefinedCrowd’s CEO Dr. Daniela Braga will dive into how to make your AI investment perform. She'll cover the nitty gritty of implementing an AI platform, including data collection, annotation, and structuring to guarantee the accuracy of a machine learning model.

    Register now to learn how your fintech company can leverage AI, NLP, and voice technologies to dramatically improve customer service, boost efficiency, and improve your bottom line.

    Takeaways:

    - Understand the different types of AI initiatives a company can launch to improve CX based on NLP and Voice technologies
    - Know how to develop those AI initiatives and the role of data on training AI/ML models
    - Get to know a case study from a fintech company (Mastercard)

    Speakers:

    - Dr. Steve Flinter, VP of Artificial Intelligence & Machine Learning, Mastercard Lab
    - Carla Saavedra Kochalski, Director of Conversational AI & Messaging Products, Capital One
    - Dr. Daniela Braga, Founder & CEO, DefinedCrowd
    - Hari Sivaraman, Head of AI Content Strategy, VentureBeat (moderator)
  • Mother Tongue: The Art and Science of Transcreation
    Mother Tongue: The Art and Science of Transcreation
    Chris Hodgson Oct 8 2020 3:00 pm UTC 45 mins
    We chat with Chris Hodgson, managing director of Mother Tongue, about the art and science of transcreation — a term many information developers might not be familiar with — but should be. You will learn what transcreation is, when you might need it, and what skills are required to do it well. Hodgson will explain why transcreation requires skills beyond language and culture, such as the capacity to relate to the target audience, and to create content that establishes trust and motivates the audience to take action.

    Chris Hodgson is managing director of Mother Tongue, a global agency that specializes in the creative translation (transcreation) of advertising and marketing material – and beyond — covering all areas from TV and press, to digital, search, and social media.
  • Marketing Insights: COVID-19’s impact on webinar and virtual event strategies
    Marketing Insights: COVID-19’s impact on webinar and virtual event strategies
    Nick Markwith, Senior Director of Content, BrightTALK Oct 8 2020 3:00 pm UTC 60 mins
    Adaptability has been the theme of 2020. Carefully crafted business plans went out the window with the onset of the COVID-19 pandemic in March. As businesses embraced remote working, marketers quickly pivoted in-person programs and turned to new engagement tactics to drive demand in an especially noisy digital marketplace.

    This summer, BrightTALK surveyed 1,000 marketing professionals across the globe to better understand how strategies have shifted. In this live session, BrightTALK’s Nick Markwith will dig into the data with a special emphasis on webinars and virtual events. Topics include:

    - How GTM strategies have evolved recently
    - Budget shifts and investments
    - The importance and effectiveness of webinar and virtual events
    - Core demand generation tactics and predictions for 2021
  • Fast Break CEO Series - NPS Creator Richard Owen
    Fast Break CEO Series - NPS Creator Richard Owen
    Joe Fuca, Richard Owen Oct 8 2020 4:00 pm UTC 45 mins
    Don't miss our conversation with the guy who started it all - Richard Owen, leader of the team that co-created the Net Promoter Score (NPS). This metric transformed the business world, proved the importance of customer experience for sustained growth, and laid the foundation for measuring success in the current Feedback Economy.

    During this lively session, Owen and Reputation.com CEO Joe Fuca discuss:

    • The evolution of NPS and its ability to predict business performance
    • The importance of complimenting NPS with additional insights from various points along the customer journey
    • How to improve brand loyalty by putting NPS and Reputation Score at the core of your customer experience program
  • Supercharging Success: Science-Based Design for the Information Age
    Supercharging Success: Science-Based Design for the Information Age
    Tina Kister Oct 13 2020 3:00 pm UTC 45 mins
    Science-based design reframes the awkward and misleading “content vs. design” paradigm into a new and powerful paradigm of language, ideas, and design. By understanding how our bodies and minds transform visual stimuli into real-world behaviors and beliefs, we can take charge of how our content is created and consumed, and facilitate the success of both organizations and individuals, and of both content consumers and content creators.

    Come hear from Tina M. Kister, founder of Nanatoo Communications, an organization that specializes in taking an interdisciplinary approach to developing high-value, complex content that inspires trust and delight. Kister will help us understand how our bodies and minds transform visual stimuli into real-world behaviors and beliefs, so we can take charge of how our content is created and consumed, and facilitate the success of both organizations and individuals, and of both content consumers and content creators.

    Attendees will learn:

    1) Translating visual stimuli into language and ideas that transform beliefs and behaviors.
    2) Anyone who crafts, creates, compiles, curates, or communicates information intended for use.
    3) Creating truly effective content, gaining the support and cooperation of colleagues and managers, advancing your career and increasing your pay, and raising the overall standing of information developers in the modern age.

    With certifications in technical communication (CPTC), project management (PMP), proposal management (APMP), and content strategy, as well as work experience in both technical and creative communications, Kister has a rare perspective that synthesizes best practices across traditionally siloed areas of business communications.

    The Content Advantage is brought to you by Zoomin Software — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • How Content Models Bring Value To Customer Engagement
    How Content Models Bring Value To Customer Engagement
    Michael Andrews Oct 13 2020 5:00 pm UTC 60 mins
    Content models allow your content to become more flexible so that it can better serve the needs of prospects and customers. Michael Andrews explores what a content model is and shows you how you can use one to present information in more engaging and useful ways.
  • Keynote Session:  The Future of B2B Marketing
    Keynote Session: The Future of B2B Marketing
    Paul Heald (BrightTALK) & Dr. Dave Chaffey (Smart Insights) Oct 14 2020 8:00 am UTC 45 mins
    COVID-19 is potentially the single most impactful event in the history of digital marketing. While businesses have been prioritizing digital strategies and channels for years, 2020 has completely reshaped how professionals engage with brands, products, and content.

    Join Paul Heald, BrightTALK CEO, and Dr. Dave Chaffey, co-founder and content director of Smart Insights, as they reminisce on the history of digital transformation, explore the future of B2B marketing, and discuss how to compete in an ever-changing economy.

    Speakers:
    Paul Heald, CEO & CO-FOunder, BrightTALK
    Dr. Dave Chaffey, Co-Founder and Content Director, Smart Insights