Hi [[ session.user.profile.firstName ]]

Social Media Marketing

  • CMO Priorities for 2019
    CMO Priorities for 2019
    Vasu Jakkal, EVP & CMO, FireEye Recorded: Dec 5 2018 48 mins
    Marketing today plays a central role in driving growth as businesses look to win the most important real estate in the world – a piece of your heart and mind. As our world rapidly evolves with the physical and virtual blending, consumers are increasingly engaged in digital self-nurture, complemented by analog immersive experiences that strengthen our bonds.

    CMOs are expected to be business leaders and change agents with “THINK BIG” strategies. We are expected to define brand purpose – have the vision and “why narrative” and to keep the company aligned to its NorthStar. We are expected to tackle big market trends with the magic of storytelling that’s supported by data, analytics, and digital platforms – combined with human-centric understanding – to drive revenue and deliver exceptional customer experiences.

    The CMO’s role has never been more exciting or more relevant, and in this talk we will explore what 2019 holds for us and what trends, disruptions and priorities we need to flawlessly address in order to win hearts, minds and $.
  • Prioritizing Intent Data in B2B Marketing
    Prioritizing Intent Data in B2B Marketing
    David Pitta, CMO, BrightTALK Recorded: Dec 5 2018 53 mins
    There’s always more than one priority in B2B marketing.

    As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the marketplace, and creating demand from our marketing channels.

    Increasingly, the digital behaviors of our ideal audience continue to fragment. No longer are they dedicated to a single device or source or input (voice vs text). This perpetual change has challenged decade old algorithms to better recognize their intentions. B2B marketers now face a new priority. How do we leverage Intent signals and prioritize the use in go-to-market efforts?

    Join David Pitta, CMO at BrightTALK who has been leveraging various signals of intent data to prioritize resources, channels, and demand creation over the last 10 years.

    In this session, he’ll cover:

    -Looking at the layers and purpose of Intent signals in B2B
    -Separating account from person-based intent
    -Leveraging (the three C’s and P based intent) category, content, competitor, and product-based intent
    -Activating and measuring business value from intent
  • Go to Market Strategy & Investment Areas
    Go to Market Strategy & Investment Areas
    Dan Lamorena, FireMon | Sean Regan, Atlassian Recorded: Dec 5 2018 60 mins
    Join this webcam panel and hear the latest insights from our panel of experts.

    Dan Lamorena, Chief Marketing Officer, FireMon
    Sean Regan, Head of Product Marketing & GTM, Atlassian
  • How to Grow Marketing Impact, Not Impressions
    How to Grow Marketing Impact, Not Impressions
    Jordan Con, Product Marketing Manager, Bizible and Lizzy Funk, Demand Generation, Marketo Recorded: Dec 5 2018 48 mins
    How to efficiently maximise real impact in a data-driven marketing world.

    All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.

    In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
  • Building Thought Leadership in 2019 and Beyond
    Building Thought Leadership in 2019 and Beyond
    Denise Brosseau, Thought Leadership Lab | David Wamsley, Rosebud Communications | Geoffrey Colon, Microsoft Advertising Recorded: Dec 4 2018 58 mins
    Now more than ever, companies need to invest time, money & resources into building their thought leadership.
    In this webinar, we will discuss how executive bylines (op-eds / opinion pieces), industry conferences & webinars can help companies establish credibility and influence in their markets.
    Key learning & takeaways:
    - Present a problem and solution instead of promoting your specific product or service.
    - Develop a cost effective and time efficient strategy to produce quality thought leadership content on a regular basis
    - Learn how to get featured in leading industry publications

    Subject Areas:
    Public Relations, Content Marketing, B2B Sales & Marketing, Media Relations

    David Wamsley
    After several decades as a serial entrepreneur (raising more than $100 million in venture funding), David founded Rosebud Communications, a strategic PR firm that works with high-growth technology companies across a variety of B2B verticals. He & his work have been featured in The New York Times, The Economist, WSJ, Fortune, Forbes, & The Washington Post.

    Denise Brosseau
    Denise works with executives to accelerate their journeys from leader to thought leader. She is a lecturer on thought leadership at Stanford Business School & a guest author for Salesforce.com, Inc.com, Fast Company, Entrepreneur & Forbes. Denise graduated with a Stanford MBA, and has spoken at major tech companies including Roche, Microsoft & Google.

    Geoffrey Colon
    Geoffrey is a compelling voice at the intersection of marketing, tech, media & popular culture. He is Head of Brand Studio at Microsoft Advertising, where he develops innovative concepts as a form of business development & collaboration with partners. Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. Colon has done work with several influential brands including Spotify, Netflix, American Express, Coca-Cola, IBM, The Economist, USA Network, WWE, History & Red Bull.
  • 3 Ways to Tell Your Most Powerful Brand Story - Driving Customer Engagement
    3 Ways to Tell Your Most Powerful Brand Story - Driving Customer Engagement
    Arthur Germain, Communication Strategy Group | Lisa Dreher, Guideforce Recorded: Dec 4 2018 45 mins
    Driving valuable and authentic engagement with your prospects is increasingly difficult. There’s so much digital noise, bright-and-shiny social media objects and boring, “been-there, done-that, got-the-tee-shirt” marketing programs that even some marketers appear to have stopped caring about their messages. You need to break out of the mold and do something different to standout and be heard. And, the best thing about the approaches in this presentation, you don’t have to say anything. Leave the storytelling to your customers and partners. In this session we will detail real-world examples and actionable advice you can implement today to start driving more qualified engagements and in new and exciting ways that are fun to implement.

    Walk away from this session with examples that have worked, a view into the results you can expect and a formula for implementing these powerful storytelling programs for your company.

    We will show you how to get started the right way. Join Arthur Germain, Principal & Chief Brandteller, Communication Strategy Group and Lisa Dreher, CEO & Head Brand Strategist, GuideForce, for a lively look at 3 Ways to Tell Your Most Powerful Brand Story.
  • New Age Marketing – The shift from customer loyalty to customer relevance
    New Age Marketing – The shift from customer loyalty to customer relevance
    Arun Trivedi & Rahul Bansal, Wipro Technologies Recorded: Dec 4 2018 45 mins
    Traditional customer retention strategy relied on “buying” loyalty with rewards and discounts which is cost to company and it also means company losing focus on relevance for customers.

    In this talk, you will learn about how latest marketing trends and how data driven marketing is bringing customer relevance into focus.

    Presenters:
    Arun Trivedi, Partner, Wipro Technologies
    Rahul Bansal, Digital Partner, Wipro Technologies
  • How esports can combine old and new monetization models to reach new heights
    How esports can combine old and new monetization models to reach new heights
    Dean Takahashi, Lead Writer, GamesBeat Recorded: Dec 4 2018 60 mins
    Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports.

    There is a lot for the video game industry to learn from the legacy sports broadcast model; but there’s a catch: The video games industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences.

    So why would we just do it the same way as before? The answer? We probably won’t. Not for long at least.

    In this special session, our panel of experts will unpack the old and the new of esports, and explore where genuine innovation may come from in the future. We’ll discuss how to get the most out of traditional methods, and how some companies are experimenting with new approaches to engaging with audiences and driving revenue.

    Register now to join us for free.

    Attend this webinar and learn:
    * How the current esports model stacks up against traditional sports, and where the money is coming from now
    * The new technologies that will change the existing business model
    * The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line

    Speakers
    * Jonathan Singer, Industry Strategist, Akamai
    * Robb Chiarini, Director esports, NCSA at Ubisoft
    * Dean Takahashi, Lead Writer, Gamesbeat
    * Kent Wakeford, Co-founder and COO, Gen.G

    Sponsored by Akamai
  • Make Your Messaging Matter: B2B Messaging That Generates Leads and Closes Deals
    Make Your Messaging Matter: B2B Messaging That Generates Leads and Closes Deals
    Christa Tuttle, CEO, Launch Marketing Recorded: Dec 4 2018 46 mins
    Sales is great at speaking with prospects, uncovering their particular needs and pain points, and making adjustments on the fly based on what is resonating and what isn’t during a conversation. However, your website, marketing collateral and revenue marketing campaigns can’t make these same real-time adjustments based on body language, questions and other customer feedback—whatever potential customers see is what they get.

    As the B2B landscape shifts and buyers do an increasing amount of research on their own, it’s more important than ever for tech execs to prioritize strong B2B messaging so they clearly articulate the value prop and compel prospects to engage. In this presentation, Christa Tuttle, CEO of Launch Marketing will guide participants through strategic approaches and best practices for building company messaging that gets right to the heart of what customers need and triggers revenue-generating actions.
  • Adaptive Messaging: Customer Experience - the Lever to Improve Demand Generation
    Adaptive Messaging: Customer Experience - the Lever to Improve Demand Generation
    Jason Stewart, VP, Strategic Content, Annuitas Recorded: Dec 4 2018 49 mins
    Knowing that customer experience is often the differentiator driving customer loyalty and advocacy, it’s top of mind in nearly every B2B organization. However, some companies fail to understand that the customer experience begins before the purchase, not afterwards. Companies that seize the opportunity to differentiate with a pre-purchase experience that stands apart will reap the rewards. Quite simply, optimizing and improving the customer experience early in the buyer’s journey can dramatically impact revenues.


    In this webinar you will learn:
    • How your messaging needs to change as your buyer moves through the funnel
    • Why the customer experience matters, even before they actually become customers
    • Keys to understanding your buyer’s journey
    • How to better match the medium to the message


    ANNUITAS VP of Strategic Content Jason Stewart will share how your messaging needs to adapt to the needs of the buyer. Content, engagement and process need to be driven by a strategy that focuses on the buyer, and that has a goal of improving and optimizing their experience all the way through the funnel. Move away static, one-size-fits-all messaging focused on product or services and improve the customer experience before the sale.
  • How to Tell Great Stories to Boost Your Business
    How to Tell Great Stories to Boost Your Business
    Margaret Harrist & Lynne Sampson | Oracle Recorded: Dec 4 2018 48 mins
    For years, you’ve been hearing about the importance of storytelling in your marketing efforts. But where do you find great stories to tell? How do you take what’s happening with your business or industry and make it fascinating? In this session, you’ll learn how to rattle the cages of creativity to come up with great story ideas that will attract readers. You’ll then learn how to leverage these stories in your content marketing programs to interest and influence buyers along their journey.

    Presented by:
    Margaret Harrist, Senior Content Strategist, Oracle
    Lynne Sampson, Product Marketing Director, Oracle
  • Hitting the Mark 2018
    Hitting the Mark 2018
    Gavin Laugenie, dotmailer Recorded: Dec 4 2018 42 mins
    Discover the key findings and insight from the 2018 edition of our benchmark email marketing report. We’ll explore winning tactics practiced by leading ecommerce brands and learn from those common pitfalls you’ll do best to avoid.

    We’ll advise serious marketers like you with unmissable tip and tricks – proven to revive your customer experience and give your email programs a boost.

    Presented by:
    Gavin Laugenie
    Digital Strategist
    dotmailer
  • Secrets to Digital Advertising from Marketo
    Secrets to Digital Advertising from Marketo
    Scott Minor, Online Marketing Program Manager, Marketo and Favian Castillo, Digital Marketing Specialist, Marketo Recorded: Nov 27 2018 40 mins
    How does Marketo get the most out of their own search and social advertising campaigns? Join Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo.

    You'll learn Marketo's secrets to:

    - Targeting, user experience, and tracking
    - Measuring success/ROI by program, campaign, and individual ads
    - Retargeting, ABM campaigns & more!
  • Neuromarketing - How to be Remembered
    Neuromarketing - How to be Remembered
    Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, Marketo Recorded: Nov 16 2018 62 mins
    Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?

    Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.

    You will learn:
    - Strategies for transforming yourself and your marketing message into something worth noticing and remembering
    - How people pay attention, remember content, and ultimately act on it
    - How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
  • Scaling B2B Demand with Authentic Connections
    Scaling B2B Demand with Authentic Connections
    David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALK Recorded: Nov 15 2018 60 mins
    Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.

    In this live webinar, BrightTALK’s CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team’s resources for high-value activities.

    In this webinar, you’ll learn:

    -How to identify authentic intent
    -How to build your business by building trust
    -How to scale through strategic use of tools and human capital
  • Building the Business Case for Excellent Content Delivery
    Building the Business Case for Excellent Content Delivery
    Joe Gelb Recorded: Nov 15 2018 60 mins
    We instinctively know that unleashing our technical product content will make our customers happier and bring benefits to our company. But how can we quantify and measure that value in order to secure the resources needed to transform the digital experience and build a modern technical resource center? 
     
    Join Scott Abel, The Content Wrangler, and intelligent content guru, Joe Gelb, President of Zoomin Software as they zoom in to the details and show you how to calculate ROI and build the business case to move up the content value chain towards dynamic content delivery and a cross-touchpoint digital experience.
  • CA Technologies Customer Story
    CA Technologies Customer Story
    Kim Hahn, Director Demand Generation, CA Technologies Recorded: Nov 9 2018 4 mins
    Kim Hahn sat down with us to share CA Technologies' experience with our platform at BrightTALK Local: NYC.
    Ensuring alignment across such a big organization like CA Technologies has been key to maintaining a consistent story that resonates with their audience, and manageable for their teams.
    Find out how BrightTALK has become the platform they look to for their content and demand marketing program to drive engagement and conversions.
  • Outsourcing Multimedia Content Development
    Outsourcing Multimedia Content Development
    Barry Saiff and Elrik Jundis, Saiff Solutions Recorded: Nov 6 2018 61 mins
    In 2018, life is faster. People can access information quickly. Attention spans are short. Multimedia content — videos, animations, infographics — can engage audiences, and make learning fun.

    Whether you are producing technical, creative, or eLearning content, outsourcing your multimedia content development can enable you to increase the quality and volume of content produced, beyond your local capacity. The bottom line is that if you want to produce — or produce more — videos and animations, learn how outsourcing can help you achieve your goals.

    Join Scott Abel, The Content Wrangler, and his special guests, Barry Saiff, Founder and CEO of Saiff Solutions, and Elrik Jundis, Business Development Manager for Saiff Solutions, for this free, one-hour webinar.

    Attendees will learn:

    –What specific activities are involved in multimedia outsourcing, and which are easiest to outsource?

    –What are the pros and cons of onshore vs. offshore, and freelancers vs. vendor?

    –How do I get started, and how can I scale up quickly?
  • The Simplification & Smarter Adoption of Marketing Automation
    The Simplification & Smarter Adoption of Marketing Automation
    CleverTouch Marketing Recorded: Nov 6 2018 108 mins
    Simplicity is probably the most underrated and underused concept in business today, yet as the rate of Marketing Automation growth and adoption continues to sky rocket, so has its complexity. Customers are feeling left behind, as are the associated Marketing Automation skills.

    This event provides insight and solutions to help simplify your Marketing Automation usage and adoption, including:

    Different approaches to Marketing Automation simplification
    How to drive better adoption across your organisation
    Building a framework for talent and skills
    Inhouse or outsourced: is there a better approach?

    We’ll be joined by Tim Creak, Marketing Operations Manager, Fujitsu, who will share the approach and learnings Fujitsu have taken in driving a successful Marketing Automation deployment across 30 countries and 300+ marketers.
  • The MarTech Recipe For a Well Done ABM and Sales Strategy
    The MarTech Recipe For a Well Done ABM and Sales Strategy
    Carlyn Manly, Head of Marketing, Folloze - Gil Allouche,CEO, Metadata.io - Daniel Gaugler, CMO, PFL Recorded: Nov 1 2018 51 mins
    It’s happened to all of us—you think you have everything you need to make that great dish for your dinner party to only realise halfway through you are missing some essential ingredients. Sound familiar?

    Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result?

    Marketo has brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy. Watch Marketo, Folloze, Metadata.io, and PFL for The MarTech Recipe For a Well Done ABM and Sales Strategy.

    You'll learn:

    - How to use AI technology to accelerate existing opportunities and target net new accounts

    - How to easily create and deliver single or multitouch content-based journeys to your high-value customers and prospects

    - How to accelerate productivity and drive business forward with tactile marketing automation, swag and create extreme personalised marketing campaigns
  • Independent Thinking: How Artificial Neural Networks Enable Computers To Think L
    Independent Thinking: How Artificial Neural Networks Enable Computers To Think L
    Val Swisher Recorded: Oct 30 2018 41 mins
    After years of promises and hype, artificial intelligence has finally reached the stage where it is impacting our lives on a daily basis. The things that computers can do with us and for us is rapidly expanding. This live webinar will provide an overview of how artificial neural networks are changing marketing.

    Here's what you'll learn:

    * What are artificial neural networks and deep learning? How do they work?

    * Where are artificial neural networks used today?

    * What do artificial neural networks mean for marketers?
  • Leveraging AI to boost customer acquisition, engagement, and retention
    Leveraging AI to boost customer acquisition, engagement, and retention
    Brian Witlin, CEO, Yummly Recorded: Oct 30 2018 61 mins
    Your instincts are good — but AI can make them flawless. With AI, every time a customer engages with your brand, you’re making that moment really count.

    Add AI powered predictive analytics to ensure the right message at the right time, targeting is accurate and high-value, and customer support is proactive. Automate chat-based customer service, and give your agents more info off the top. Level up the shopping experience by offering the right products at the right time — and add contextual conversation to narrow their choices down.

    Customers want this kind of service and attention. And if you can’t deliver, they’re going to find the company that can. So don’t miss this VB Live event, where you’ll learn more about being relevant to your customers, making their engagement meaningful, and more!

    Register now for free!

    Attend this webinar and learn:
    * How AI levels up personalization and customer engagement
    * How to use AI-fueled data analytics to create tactical marketing plans.
    * How to create personalized moments without being creepy
    * How to increase real and effective relevance to customers across channels

    Speakers:
    * Grant Langston, CEO, Eharmony
    * Dave Gerhardt, VP Marketing, Drift
    * Brian Witlin, CEO, Yummly
    * Moira Dorsey, Founder, Dorsey Experience

    Sponsored by Drift
  • Preparing for Exponential Transformation and the Fourth Industrial Revolution
    Preparing for Exponential Transformation and the Fourth Industrial Revolution
    Francisco Palao, Co-Founder & CEO of ExO Lever Recorded: Oct 24 2018 61 mins
    We are living in a new age of exponential technologies that is impacting every industry and generating a new type of business: the Exponential Organization (ExO).

    Join Scott Abel, The Content Wrangler, and his special guest, Francisco Palao Reines, Co-Founder and CEO of ExO Lever for this free, one-hour webinar. During this webinar, you will learn how to transform an existing business into an ExO in order to navigate industry disruption and achieve exponential growth. You'll learn how organizations and institutions around the globe are overcoming resistance to change, leveraging on-demand staff, the power of the crowd, and innovative new technologies to build scalable, profitable, and wildly disruptive organizations.

    ABOUT FRANCISCO PALAO REINES

    Francisco Palao Reines is an award-winning entrepreneur who has inspired and advised organizations around the world to design and implement disruptive innovation strategies for various industries including energy, health, finance, retail, insurance, and more. Francisco, along with Salim Ismail, is the co-author of the book ‘Exponential Transformation’ which focuses on helping organizations to change and adapt their business models for external industry disruption.

    Currently, Francisco is the CEO of ExO Lever, a Global Transformation Ecosystem focused on supporting organizations, institutions and people to transform themselves for the current abundance-based environment. ExO Lever was co-founded by Francisco Palao Reines and Salim Ismail.
  • The Rise of Exponential Organizations (ExO)
    The Rise of Exponential Organizations (ExO)
    Salim Ismail, Co-Founder & Chairman of ExO Lever Recorded: Oct 24 2018 62 mins
    A new technology that scales quickly from one to a million users has become a common and straightforward phenomenon. Scaling an organization at exponential speed, however, is quite another matter. Organizational growth is usually linear—incremental and slow. In recent years, however, exponential organizations (ExOs) such as Oculus, Airbnb, WhatsApp, and DropBox have experienced dramatic growth trajectories and achieved multi-billion dollar valuations in just a few years.

    Unlike traditional businesses that combine assets and workforces within organizational boundaries, ExOs leverage the world around them, such as other people’s cars and spare rooms. In some cases, they are outperforming their competitors by as much as tenfold.

    Join Scott Abel, The Content Wrangler, for one of the most interesting presentations you will attend all year. Scott's special guest presenter is Salim Ismail, the best-selling author of Exponential Organizations, a sought-after business strategist, and a serial entrepreneur, having founded technology companies including Ångströ, which was acquired by Google in 2010. He is also the Founding Executive Director of Singularity University.

    Salim is a prolific speaker, having given more than 100 talks in 2017 to audiences of all sizes in 12 different countries. He has been profiled across a vast array of media outlets, including The New York Times, Bloomberg BusinessWeek, Fortune, Forbes, WIRED, Vogue, and the BBC.
  • The Fourth Industrial Revolution: Why Information Developers Should Care
    The Fourth Industrial Revolution: Why Information Developers Should Care
    Ray Gallon, The Transformation Society Recorded: Oct 24 2018 63 mins
    Major industries, backed by government initiatives, are promoting what has variously been called Industry 4.0, the Industrial Internet, or — most appropriately— the Fourth Industrial Revolution. Many technological innovations have claimed that they will “change everything.” This one really will.

    Join Scott Abel, The Content Wrangler, for a presentation by Ray Gallon, co-founder of The Transformation Society, a research and consulting company focusing on the challenges of adaptation of organizations and leaders to digital transformation. In this webinar, we will examine why, and explore ideas of how, information developers can plan for, respond to, and take an important role in this revolution.

    We call this set of ideas Information 4.0.

    Attendees will learn:

    –What makes Industry 4.0 truly revolutionary?
    –Characteristics of Information 4.0
    –About volatile contexts and volatile information
    –Why documents are obsolete
    –What we know (and don’t know) about governance in Information 4.0

    ABOUT RAY GALLON

    Ray has over 40 years as a professional communicator, first as an award-winning radio producer and journalist, then in the technical content industries. His management experience includes a stint as program manager of WNYC-FM, New York City’s public radio station. Ray has always been interested in the meeting point between technology and culture, and has used his broad experience to advantage with companies such as IBM, General Electric HealthCare, Alcatel, 3M, and the OECD, as well as in smaller companies and startup enterprises. Ray is a university lecturer and a speaker at events throughout the world. He has contributed articles and chapters to many books and periodicals and is the editor of the recently published "Language of Technical Communication." (XML Press).
  • Bridging the online and offline marketing gap
    Bridging the online and offline marketing gap
    Mark Coffey, SVP of Strategic Partnerships, GasBuddy Dec 12 2018 5:00 pm UTC 60 mins
    While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.

    Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.

    To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:
    * How to use martech to digitize offline channels
    * How to integrate traditional marketing efforts into their newer tech-driven marketing stack
    * The importance of combining online and offline marketing
    * How to track offline conversions

    Speakers:
    * Evan Jones, CMO, Fender
    * Mark Coffey, SVP of Strategic Partnerships, GasBuddy
    * Myllisa Patterson, Senior Director, Event Cloud Marketing, Cvent
    * Shannon Ryan, Head of Marketing, CI&T
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Cvent
  • Outsourcing: Necessary Evil or Valued Partner?
    Outsourcing: Necessary Evil or Valued Partner?
    Jennifer Kaufman and Debbie Roemer Dec 12 2018 6:00 pm UTC 60 mins
    Adding a vendor to your staffing model can be a strategic move if you need to reduce budget, deliver new content types, scale fast, or co-locate writers in new geographies.

    Join Scott Abel, The Content Wrangler, and his special guests, Jennifer Kaufman a Senior Content Services Manager at NetApp, and Debbie Roemer, a highly experienced content consultant, for this free, one-hour webinar. Jennifer and Debbie will talk about how to find the right vendor, plan for the engagement, and nurture the relationship. You'll learn how to plan for success when building a mixed team of vendor and staff content creators.
  • The State of Technical Communication: 2019
    The State of Technical Communication: 2019
    Scott Abel, The Content Wrangler Dec 13 2018 6:00 pm UTC 60 mins
    Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.

    Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
  • Turning Structured Content into 'How To' Videos
    Turning Structured Content into 'How To' Videos
    Wouter Maagdenberg, TXTOmedia Dec 13 2018 9:00 pm UTC 60 mins
    Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.

    TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
     
    Takeaways:

    –Watch instead of read; visuals and video are preferred above text by most audiences.
    – Rich media creation is no longer a painful manual and disconnected process
    –Technical publications become more vital for sales.

    ABOUT WOUTER MAAGDENBERG

    Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR. 
  • Principles, Not Prescriptions: The Coming of Age of ContentOps
    Principles, Not Prescriptions: The Coming of Age of ContentOps
    Rahel Anne Bailie, Chief Knowledge Officer at Scroll Jan 15 2019 6:00 pm UTC 60 mins
    Content operations, ContentOps for short, has been around for a long time, though the average practitioner would be hard-pressed to define it. Yet to deliver content at scale, organizations must disrupt their overhead-intensive processes. The time is ripe to replace outdated production methods with streamlined operational models.

    Join Scott Abel, The Content Wrangler, and his special guest, Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK for this free, one-hour webinar. Come learn why ContentOps is a necessary companion to DevOps and DesignOps, why organizations have been slow to adopt ContentOp, and how to move towards a ContentOps by rejecting prescriptive measures and instead identifying and applying principles.

    ABOUT RAHEL ANNE BAILIE

    Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
  • Using Global Content Operating Models to Deliver Exceptional Digital Experiences
    Using Global Content Operating Models to Deliver Exceptional Digital Experiences
    Val Swisher - Content Rules, Inc. and Philip Delaney - SDL Jan 17 2019 6:00 pm UTC 60 mins
    Companies need a global content operating model (GCOM) to address the growing complexities of the content supply chain in order to deliver multilingual digital experiences.

    In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results.

    We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.

    Takeaways from this webinar:

    * Attendees will learn how to make their source content global-ready

    * Understand the technologies used to deliver exceptional multilingual digital experiences

    * See how AI is helping shape the digital landscape
  • How to boost lead generation with employee advocacy
    How to boost lead generation with employee advocacy
    Bruno Bin, Head of Marketing at Smarp Jan 30 2019 3:00 pm UTC 45 mins
    Companies spend lots of time, money and resources creating great content. The problem is this content often doesn't get the attention it deserves.

    Whether it's an eBook, video testimonial, blog post, webinar, new job post or even sales collateral, when information doesn't flow, engagement is low and well, you know the drill.

    Watch this webinar to learn how you can leverage employee advocacy and the power of networks to give your content the attention it deserves with increased reach, trust and content marketing ROI.
  • Let's Talk Cybersecurity
    Let's Talk Cybersecurity
    Scott Abel, Tonie Flores, M.K. Palmore, and Keyaan Williams Mar 12 2019 5:00 pm UTC 60 mins
    All systems have weaknesses – places where a determined attacker has the potential to breach security and either disrupt your organization or steal your data. Defending your organization and its digital assets starts with understanding your vulnerabilities. Therefore, cybersecurity planning must begin with a solid understanding of the places where your systems, processes, and staff are vulnerable to attack.

    The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security.

    Some of the highest profile security breaches, including the hacking of email messages from the Democratic National Committee (DNC) during the 2016 US elections, have happened because users were fooled by a spear phishing attack – an attack that uses a personalized email message to lure a reader into revealing login information or clicking on a link to malware. Once the hackers gained access to the DNC system, they were able to install tools that allowed them to retrieve email messages and other data.

    Cyberattacks can come from software, hardware, and people. Business professionals must defend against attacks from all of these sources. Although it may seem out of your control, you are not helpless against cyberattacks. There are things you can do to help protect your digital assets.

    Join Scott Abel, The Content Wrangler, for a discussion about cybersecurity with Toni Flores, editor of “The Language of Cybersecurity," M.K. Palmore, Senior Federal Law Enforcement Executive for the FBI, and cyberdefense specialist, Keyaan Williams of Cyber Leadership and Strategy Solutions, LLC. We’ll discuss the current state of cyber warfare and help you understand a variety of vulnerabilities, exploits, defenses and controls.