The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.
Joe’s third book is titled: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less which takes business owners and marketers from A-to-Z toward creating a content marketing strategy that works to grow their business.
Join Joe and Silverpop’s Ellen Valentine on 6 March for a webinar introduction to Epic Content Marketing and learn how to break through the clutter and tell your story.
Is it possible for marketing and sales to truly align? Sangram Vajre explores the differences between marketing and sales departments and what it takes to finally bring them together. Explore how marketing automation may be the key to creating a healthy environment for success.
Sales teams hunger for it. Corporate boards stress about it. Marketers evangelise about it. But for most organisations, personalising digital marketing to their individual consumers has been a vision of marketing beauty and is still a business dream to aspire to.
In this free webinar, digital agency and Sitecore Solution partner 3Chillies will show you the platform you need, how these platforms work, and how do you control and maximise their potential without losing control.
As they say in The Hunger Games “May the odds be ever in your favour.”
In this webinar, you will:
•Identify the challenges of personalisation
•Get an overview on how to plan and implement the systems/platform you need
•See examples of personalised marketing and automation in action
•Understand the principles of analysing marketing engagement analytics
A short video highlighting the key trends in marketing, based on conversations with hundreds of BrightTALK clients:
- Reporting the impact your campaigns have on revenue
- Creating content that helps your prospects do their jobs better
- Understanding who your audience is and what they want to know
Personalisation is more than a fad, it's a modern marketing weapon. Companies gather enormous amounts of data on their customers but often don't use it. Armed with technology, savvy marketers use personalisation in scalable ways to make messages, products and offers more relevant and increase engagement and revenues.
In this video, Bryan Archer, Technical Director of digital agency 3 chillies talks about the power of personalisation, how you can implement it in your business and examples of brands who have done this successfully.
As vital as website traffic is for growing your business, it’s meaningless if the site doesn’t convert visitors to leads and customers. In this session, veteran copywriter Barry Feldman covers essential copywriting tips marketers can apply immediately to increase conversion. Learn how to make the important improvements to your website’s home page, about page and landing pages that translate to dollars.
Can you leverage the power of a single, well-crafted sentence to earn business from all over the world? Smart companies are devising ways to reach and attract new customers through social media with high-quality content that converts. The rewards can be considerable. If your company isn’t profiting from your social media presence, what’s stopping you?
If you’re a marketer looking to get the most out of social media, join our expert, Kemp Edmonds, as he discusses how to create and distribute content that translates into profit. Topics will include:
What content are social media users looking for? What do they not want to see?
How to use images and videos, including Instagram and Vine.
Are paid social ads worth their cost?
What are companies currently finding most profitable on social media today?
With the news of Yahoo! poaching New York Times and television journalists and large brands across the industry spectrum increasingly hiring into their content functions, content marketing comes to the forefront as a key player in the marketing mix. But has it changed? Are brands trying to adopt new storytelling tactics to engage audiences and foster conversations? And how do you measure the success of this new way of telling the world about your brand?
Join this webinar and share the views of industry professionals on what will be the next move in content marketing.
In this webcast, Dr Dave Chaffey, publisher of SmartInsights.com and author of Digital Marketing: Strategy, Implementation, and Practice will highlight 10 planning and management practices needed to make the most of content marketing. He will show through examples how leading companies are prioritising, managing and optimising their content marketing including examples of new applications and new interactive content marketing tools.
2013 was the year when Content Marketing matured as a mainstream marketing activity attracting significant budgets. Although many companies have now bought into it and Content Marketing has been established as a core digital marketing activity for many years and they are refining their techniques.
2014 is truly the year that social media will come to life, consumers and fans demand engagement from brands they follow. So what is social media engagement, what are the benefits and how exactly can you achieve it?
Content marketing strategist Barry Feldman assembles a group of content rock stars to discuss what it takes to score big hits amidst the deafening noise of new media today. The foursome will examine why most content is ignored or easily forgotten while a minute percentage breaks through and strikes a chord with its audience. Feldman and his guests will discuss how some of the legends of rock and roll stamped their indelible signatures on their brands and how marketers can do the same.
CMX Summit is a new conference focused entirely on community building. This year CMX brought together unique perspectives from fields and companies like community psychology, behavioral analysis, habit building, Apple, Lyft, AirBnB, Facebook, 500 Startups and more. The audience was made up of the industry's leading community professionals, startup founders and anyone interested in learning how to build healthy communities.
Robin Dreeke - Head of the FBI Behavioral Analysis Program, Federal Bureau of Investigation
David McMillan - Community/Clinical Psychologist, Author of the "Sense of Community" Theory
Emily Castor - Director of Community Engagement, Lyft
Lauren Anderson - Chief Knowledge Officer, Collaborative Lab
Josh Miller - Founder of Branch (Acquired by Facebook), Venture Partner at Betaworks
Ligaya Tichy - Advisor, Angel Investor, Led Community for Airbnb
Nir Eyal - Author of "Hooked: How to Build Habit-Forming Products"
Dave McClure - Founding Partner, 500 Startups
Ellen Leanse - Apple's First User Evangelist
Full agenda is available on the website: http://www.cmxsummit.com/
As more and more businesses resort to gamification as a way to engage customers and increase their loyalty, it is important to shed light on the what makes a sound gamification strategy, what are the necessary resources and how to measure success. Join this roundtable to see what the experts have to say about gamification strategy.
There is no doubt gamification has been a much debated topic in the past few years. Many businesses have adopted gamification as a way to engage their customers and increase brand loyalty. In this roundtable, experts will discuss which businesses should be looking at gamification and why, present case studies and shed light on the benefits of gamification.
Author of ‘Crush It’ and ‘The Thank You Economy’ Gary Vaynerchuk joins Silverpop for a special Silverpop Book Club Webinar on Thursday 6 February. Register here to join us at 2.30pm and here from the author himself about ‘Jab, Jab, Jab, Right Hook!’ a compelling ‘How-To’ book on telling your story in a noisy, social world.
Known as @GaryVee to his 1 million plus twitter fanbase, Vaynerchuck is an author and entrepreneur with an enviable CV. He developed his social media expert credentials whilst running winelibrary.com; turning it into a $45million business, before launching Vaynermedia in 2009 to help companies like GE, PepsiCo and the NY Jets. Gary is also an angel investor in a range of Tumblr, Uber, Birchbox and Twitter and an inspirational and entertaining public speaker.
Why do we treat professionals differently than consumers? Putting on my suit doesn't mean I want to die of boredom. Consumer content sizzles with entertainment while informing and influencing. B2B content can do the same.
Mark Schaefer’s post, Content Shock, stirred up marketers with people taking sides both pro and con. I think it’s a lot of hullabaloo and will show you why in this session. There is no silver bullet for marketing. I agree that there’s a “what’s next” for marketing, but it’s not without content. In fact, we’ve barely scratched the surface. In this webinar, I’ll present ideas about how to create sustainable content marketing programs and why jumping ship or discounting what’s possible is not in your best interest.
The Revenue Marketing Summit where senior-level marketers will discuss, listen to and share the most innovative, inventive and transformational ideas affecting revenue marketing today, all in TED Talks style.
Join Michelle Chiantera, Director of Marketing at Cisco as she discusses how Cisco is putting their buyers at the center of their marketing programs, and how a buyer centered marketing program is not only driving the business forward, it's driving Cisco's marketers forward.
Join Robert Israch, Vice President of Global Marketing Programs at NetSuite as he discusses the value of thought leadership for enterprise organizations who are just starting to invest in content marketing.
Step aside content because context is the new king. Rapidly developing techniques now allow advertisers and marketers to perceive the changing context of individual users. The most successful online brands are already sensing how users feel, interpreting the data accurately and optimising the experience (in real-time) to engage with real people in category defining ways. The medium is now the magic.
We look at how to connect Google AdWords and Google Analytics to improve your Paid Search reporting. With a focus on tagging and linking data, attribution modelling, custom reporting and conversion tracking.
How do you know if your online marketing is working? Is beating the competition and that you are connecting with the right audience online?
John Chacksfield will show you a simple approach to creating a digital marketing strategy that ensure you are beating the competition online and you are reaching the right audience with the right messages to ensure online success.
You’ve implemented an advertising campaign, you’re generating new website traffic, and you’re getting great visibility. But is all that traffic and visibility actually getting bottom-line results? If you’re not converting ad responders into leads and customers, then your advertising budget could be going to waste. Join us to learn how to optimize your website for ad responders, and create a conversion pathway all the way to the big sale. In this session we’ll cover:
Optimizing landing pages for conversions
Conversion follow up with lead nurturing and lead scoring
On-site visitor tracking and sales intelligence
Closed-loop reporting for tracking ad spend ROI
The Revolution is Digital! But are reactionary forces on the rise in marketing?
In this year’s webinar discussing Marketing Perspectives, the longest running annual survey of UK marketing trends, we look at the progress of the digital revolution sweeping through marketing departments and ask:
· Why are marketing departments still struggling to get to grips with the modern mobile consumer?
· With the pressure on budgets off, are we in danger of slipping back into bad old habits?
· Faced with a barrage of disruptive technological, social, and marketing forces, which are keeping marketers up at night?
The Revolution is Digital.
Dr Emma MacDonald from Cranfield University, Dr William Westlake from CloudEvolved and Tim Adler from Marketing Week
The world of Display advertising presents a vast opportunity for advertisers. But that opportunity comes hand in hand with challenges, some of which are big enough to require expert help in order to overcome them.
Vishnu Balchand, Senior Product Specialist at Quantcast, is an expert within the field of Real Time Bidding (RTB) and has helped many brands unlock the potential of their display campaigns. Gary Revenson, Head of Technology at Maxus, is a pioneering adopter of new methodologies in display advertising.
Together, Gary and Vishnu will discuss a case study which highlights how Quantcast and Maxus used campaign data to understand and measure the performance of campaigns through the use of "Split Funnel Attribution".
Join this live webinar to learn more about:
- The difference between Prospecting and Retargeting
- How to select the right tactics
- How to measure effectiveness across your plan
Fierce competition in today’s retail marketplace is motivating retailers to upgrade their store analytics capabilities. During this webinar, Russell Evans from ShopperTrak will reveal how next-generation store analytics can help retailers get to know their customers on a more personal level in order to deliver a superior in-store experience. With new types of analytics solutions at their fingertips, retailers can uncover more innovative ways to reach shoppers, resulting in increased transaction size and improved long-term loyalty. Also, by tapping into the latest analytics solutions, retailers will be able to more quickly respond to changing shopper behavior.
How does your content position your company within your target markets? In this webinar, I’ll discuss why positioning is pivotal and how to find the distinct value that translates across all of your buyer personas. What we often forget in B2B is that there is a group of people making the decision. Your content must enable those conversations that go on behind closed doors as buyers work to reach consensus about change. Find out how positioning can be pivotal to making this happen.
In this webinar, executives from Forrester Research and Swirl Networks will shed new light on beacons and share best practices for delivering compelling, location-based offers to shopper smartphones. Adam Silverman from Forrester will review insights from the firm’s recently released beacon report; and Rob Murphy from Swirl will share original research, as well as a real-world case study featuring Alex & Ani.
Social Media has now established itself as a fundamental part of any Marketing Strategy. But when it comes to measure its ROI marketers get sucked into a black hole of irrelevant metrics and confusing data.
Join this panel session where the expert will discuss what metrics matter, how to capture the data you need and how to measure the return of your social media strategies.
Retail Winners recognize that customer service is the single most important driver of success in today’s omnichannel marketplace, and they are racing to deploy all their human, store and technology assets in order to compete.
Recognizing the need to provide the best omnichannel experience in the most cost-efficient way, retailers are investing in a central commerce hub as the answer to this challenge. Maintaining multiple, siloed systems is expensive and puts retailers at risk of delivering a disjointed experience.
At end of day, omnichannel customer service is what customers expect, and is the cost of doing business today. Where once it was a differentiator, excellent omnichannel customer service must be provided and promoted, or retailers will not be getting the wallet share they’re targeting. In this webinar, we’ll explore effective strategies and technologies to improve customer service and re-engage disaffected consumers.
Today’s consumer has unprecedented access to product and pricing information. Virtual merchandising technology allows retailers to extend the benefits of online shopping into the physical store. Interactive in-store apps blend the best of both worlds, physical and virtual, for an amazing in-store experience.
Beyond converting sales, omnichannel is about creating a consistent experience across all channels. By extending shelf space to a limitless number of products and offering access to online product information and content, virtual merchandising is a new and exciting way for customers to shop and experience your brand.
During this session, we’ll discuss how bringing virtual elements into the physical store gives retailers added control, flexibility and customizability to the customer experience.
Alen Puaca, Creative Director, iQmetrix
Ken Morris, Principal, Boston Retail Partners
This might be the toughest question to answer in retail. Today we live in a location based world in which Smartphones have replaced paper maps and information is easily accessible, anywhere, anytime. The business dynamics of opening a store have undergone radical transformation in the last five years. It’s not simply a question of understanding if your new outlet will it pull customers from your other stores or the competition. Today location based information determines every aspect of your success; your performance today and your future profits. While a crystal ball would be nice, Great Atlantic Pacific Tea Company, Inc. (A&P) found that location analytics helps them focus on, understand, and act upon changing markets.
Join A&P and Esri as they discuss how GIS and location analytics have helped this successful grocer enhance their real estate site selection and market planning strategy so they can meet the specific needs of their customers. You’ll learn how analyzing geodemographic data can help you grow and develop stores – maybe not in real-time – but more importantly, at the right time.
Simon Thompson, Director, Commercial Solutions, Esri
David Brecher, Real Estate Manager, A&P
A/B testing is a method that allows you to determine changes to a website that will lead to increases in KPIs of interest. In this talk we go through good practices when implementing multiple A/B tests at the same time, methods of dealing with conflicting test results, and deciding for how long to run a test. We'll finish off making a point about the importance of A/B testing, by sharing a story of everything that can go wrong when you don't A/B test.
We all think we’re rational beings. So when we create our marketing strategies, we project rationality into our customers’ decision-making process. But we’ve all been proven to be predictably irrational creatures, making the same bizarre decisions over and over again.
So how best to make your marketing budget pay? Nick Barthram, Indicia’s DMA-Grand-Prix-winning Principal Planner and Chief Futurist Mike Fisher, Indicia’s ‘man behind the maths’ will enable you to explore consumer behaviour and why it doesn’t always make sense.
Nick and Mike will share a wealth of strange decision-making processes customers (and you) use, and how to turn them to your advantage. You’ll also leave with seven steps to ensure you spot the genuine patterns within data.
Savvy marketers spend a lot of their time analyzing big data, on the lookout for exciting new insights which can translate into action items and strategic advantage. Unfortunately, “giraffes” in their data – portions of data which dominate the rest of it – often hide important insights and lead to erroneous strategic decision making. In this webinar, we will discuss how to spot giraffes in your data and how to make sure they’re not misleading you.
You already use analytics tools to get important data about your web traffic. But if you aren’t getting feedback from your users about why they’re doing what they’re doing, you’re only getting part of the story.
In this webinar, Phil Sharp, Senior Marketing Manager of UserTesting, will show you how usability testing can help you get inside your customers’ heads and uncover the hidden problems that are affecting your bottom line.
Während in Deutschland immer mehr Marketing-Verantwortliche Content-Marketing einsetzen, haben viele noch keine dokumentierte Content-Strategie entwickelt. Dabei ist klar, dass die verschiedenen Content-Marketing-Taktiken dann am effektivsten sind, wenn Sie strategisch geplant und umgesetzt wurden. In diesem Webinar lernen Sie, wie eine Content-Strategie vorbereitet, geplant und ausgeführt wird und wie Sie deren Wirksamkeit messen - auch auf mehrsprachigen Webseiten. Von Buyer Personas bis zum Redaktionsplan und mit Praxisbeispielen einer breiten Palette von Unternehmen bietet dieses Webinar eine Reihe von Werkzeugen, um Ihr Content-Marketing effektiver zu machen.
Frank Hartkopf ist Head of European Content bei NewsReach, einer internationalen Content-Marketing-Agentur mit Sitz in London. Als Deutscher in Großbritannien ist es ihm eine Herzenssache, deutsche Vermarkter dabei zu unterstützen, die Kraft des Content-Marketing besser zu nutzen.
Is there more to Marketing Automation than selecting the right vendor and going on their training courses? I think there is.
I led the deployment of Marketing Automation at IBM in the UK - now the largest B2B Automation deployment on the planet. Since then I have helped several organisations get ready for marketing automation and have concluded that project success is dependent upon the vision you create, the planning you do, the expectations you create and the buy-in you achieve as much as it is about the software.
Join this webinar to hear me share lessons from this and other MA projects - perhaps it could give you that little insight that would make the difference to your success.
Email Marketing is powerful and marketing automation is even more so - especially when applied to a customer-centric lifecycle marketing programme. Join Kath Pay of Plan to Engage, in this webinar to discover how you can benefit from implementing these 7 lifecycle programs. Be prepared to be informed, inspired and engaged.