The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.
Make your marketing teams more effective with function based roles and responsibilities. Join Amanda Wilson of Qvidian as she discusses the value of aligning your marketing team's roles and responsibilities based on function vs. tactic.
Harry Kaplowitz, Product Manager at Vocus will show you how your business can use e-mail marketing to build better relationships with potential customers. Harry will break it down into five easy tactics that you can use to create more engaging e-mail marketing campaigns.
Mit Inhalten erfolgreicher verkaufen. In diesem Webinar spricht Daniel Horzetzky, Head of Content Marketing - plista, über die Entwicklung der Kommunikation zwischen Brands und Konsumenten und welche Rolle dabei Content Marketing heutzutage einnimmt. Neben einigen Content Marketing Beispielen aus dem B2C und B2B Bereich geht Daniel Horzetzky auf wichtige Faktoren der Content Strategy ein und erläutert in diesem Zusammenhang insbesondere die Rolle der aktiven Verbreitung von Inhalten(Content Distribution/Content Discovery). Welcher Content eignet sich um verbreitet zu werden, welche Kanäle gibt es und was sollte man beim distribuieren von Inhalten noch beachten, um nicht nur Leser für den Content zu begeistern sondern ebenso neue Kunden zu generieren und mehr abzuverkaufen.
Daniel Horzetzky ist seit 2011 Head of Content Marketing bei plista in Berlin. Zuvor war er 5 Jahre beim Axel Springer Verlag in verschieden Positionen tätig u.a. im Print und Online Sales sowie zuletzt als Crossmedia-Berater bei BILD/BILD.de. Das Berliner Unternehmen plista bringt über seine Content- und Werbeplattform Advertiser und Publisher zusammen. Der eigens entwickelte Empfehlungs-Algorithmus von plista ermöglicht es redaktionelle als auch Sponsored Content an passende User, nach Lese-& Klickverhalten auszusteuern.
Die Präsentation stellt die Ursachen für das Aufkommen von Inbound Marketing und Content Marketing vor.
Aus diesen Ursachen wird abgeleitet, dass es sich bei diesen Marketing Ansätzen nicht um kurzlebige Hypes handeln kann, sondern um Methoden-Ansätze, die im modernen Marketing unverzichtbar sind.
Die Präsentation stellt die Schlüsselelemente jeder Inbound/Content Marketing Implementierung vor und erläutert sie.
Abschließend werden Empfehlungen gegeben, zur Optimierung von Content Marketing Programmen.
Während in Deutschland immer mehr Marketing-Verantwortliche Content-Marketing einsetzen, haben viele noch keine dokumentierte Content-Strategie entwickelt. Dabei ist klar, dass die verschiedenen Content-Marketing-Taktiken dann am effektivsten sind, wenn Sie strategisch geplant und umgesetzt wurden. In diesem Webinar lernen Sie, wie eine Content-Strategie vorbereitet, geplant und ausgeführt wird und wie Sie deren Wirksamkeit messen - auch auf mehrsprachigen Webseiten. Von Buyer Personas bis zum Redaktionsplan und mit Praxisbeispielen einer breiten Palette von Unternehmen bietet dieses Webinar eine Reihe von Werkzeugen, um Ihr Content-Marketing effektiver zu machen.
Frank Hartkopf ist Head of European Content bei NewsReach, einer internationalen Content-Marketing-Agentur mit Sitz in London. Als Deutscher in Großbritannien ist es ihm eine Herzenssache, deutsche Vermarkter dabei zu unterstützen, die Kraft des Content-Marketing besser zu nutzen.
The goal for any marketer is organic growth, but how do you achieve it? Join Sean, leading marketing pioneer at companies such as Dropbox, LegMeIn and Uproar, as he shares the importance of product/market fit to your marketing strategy.
You already use analytics tools to get important data about your web traffic. But if you aren’t getting feedback from your users about why they’re doing what they’re doing, you’re only getting part of the story.
In this webinar, Phil Sharp, Senior Marketing Manager of UserTesting, will show you how usability testing can help you get inside your customers’ heads and uncover the hidden problems that are affecting your bottom line.
Your digital assets rest at the heart of any successful engagement strategy. Understanding how different asset types relate to the action and reaction you are attempting to drive is critical.
Sitecore solution partner Precedent have recently published their latest report - “Driving Actions and Reactions: Engaging your customers in the new digital world” and in this free webinar Precedent reveal their key findings to look at control, influence, tactics and strategies online. Precedent will also discuss how to know your customers and gives tips on how to deliver them value.
Companies today face tough challenges in trying to maximize the value of their customer data to achieve next-generation business results. Marketing teams rely on data from digital marketing channels, while IT teams depend on machine data to understand their operations. Currently, these data sources are extracted and analyzed in completely separate silos, which prevents organizations from gaining a true unified view of their customers across digital touch points. However, with new technologies and best practices, organizations can now integrate these two key data sources to create unparalleled – and actionable – insights about their customers.
Join Tealium, Splunk and InsideView for an insightful panel discussion moderated by Frost & Sullivan to learn about these new trends and best practices for solving the ‘big data’ challenge and gaining a holistic view of customer behavior.
Chances are that Justin Bieber is not the top influencer for your business, but chances are also good that he has more likes and followers than the top influencer for your business. Every day your influencers are generating signals in social media for your business and it's up to you to identify, interpret and leverage these signals. With billions of posts every day, social data is big data and it is continuing to grow.
Join us for our live webinar and you will learn how to:
-Design and identify key influencer indicators in social data
-Create a unique influencer model for your business
-Identify your businesses' top influencers
-Leverage your influencers for marketing, brand advocacy, and more
Savvy marketers spend a lot of their time analyzing big data, on the lookout for exciting new insights which can translate into action items and strategic advantage. Unfortunately, “giraffes” in their data – portions of data which dominate the rest of it – often hide important insights and lead to erroneous strategic decision making. In this webinar, we will discuss how to spot giraffes in your data and how to make sure they’re not misleading you.
A/B testing is a method that allows you to determine changes to a website that will lead to increases in KPIs of interest. In this talk we go through good practices when implementing multiple A/B tests at the same time, methods of dealing with conflicting test results, and deciding for how long to run a test. We'll finish off making a point about the importance of A/B testing, by sharing a story of everything that can go wrong when you don't A/B test.
Today’s consumer has unprecedented access to product and pricing information. Virtual merchandising technology allows retailers to extend the benefits of online shopping into the physical store. Interactive in-store apps blend the best of both worlds, physical and virtual, for an amazing in-store experience.
Beyond converting sales, omnichannel is about creating a consistent experience across all channels. By extending shelf space to a limitless number of products and offering access to online product information and content, virtual merchandising is a new and exciting way for customers to shop and experience your brand.
During this session, we’ll discuss how bringing virtual elements into the physical store gives retailers added control, flexibility and customizability to the customer experience.
Alen Puaca, Creative Director, iQmetrix
Perry Kramer, Vice President, Boston Retail Partners
Retail Winners recognize that customer service is the single most important driver of success in today’s omnichannel marketplace, and they are racing to deploy all their human, store and technology assets in order to compete.
Recognizing the need to provide the best omnichannel experience in the most cost-efficient way, retailers are investing in a central commerce hub as the answer to this challenge. Maintaining multiple, siloed systems is expensive and puts retailers at risk of delivering a disjointed experience.
At end of day, omnichannel customer service is what customers expect, and is the cost of doing business today. Where once it was a differentiator, excellent omnichannel customer service must be provided and promoted, or retailers will not be getting the wallet share they’re targeting. In this webinar, we’ll explore effective strategies and technologies to improve customer service and re-engage disaffected consumers.
Social Media has now established itself as a fundamental part of any Marketing Strategy. But when it comes to measure its ROI marketers get sucked into a black hole of irrelevant metrics and confusing data.
Join this panel session where the expert will discuss what metrics matter, how to capture the data you need and how to measure the return of your social media strategies.
Lead score content downloads or views is only one part of the puzzle. Join us as Doug Camplejohn of Fliptop discusses how taking a closer look at your best customers can better inform your lead scoring strategies.
In March 2014, senior B2B marketers attended Econsultancy's Digital Cream event to discuss the current content marketing challenges they are facing.
From these discussions we discovered that many of the early content marketing challenges are no longer keeping marketers up at night. Instead, they have evolved to include organisation challenges, distribution challenges, measurement challenges and more.
Attend this webinar to discover what is keeping your peers up at night and the emerging content marketing trends.
By signing up for this webinar, you will also have access to a free copy of Econsultancy's B2B Content Marketing Trends briefing.
Maximizing the trade show, conference and exhibition is always a priority for high performing technology marketers. Marketers will have multiple goals covering brand development, awareness, customer engagement and pure lead generation. Join Quoc Dang of BrightTALK and Thomas Stanley of Cloud Expo Europe as they discuss getting the most out of the event.
You will learn how to:
How to make impactful content at a physical event
How to avoid the pitfalls that marketers consistently make
How to engage with the best prospects before, during and after the event
How to enrich nurturing and trigger based campaigns with event content
How to measure the impact of your event on revenues using CRM and Marketing Automation tools.
Is there more to Marketing Automation than selecting the right vendor and going on their training courses? I think there is.
I led the deployment of Marketing Automation at IBM in the UK - now the largest B2B Automation deployment on the planet. Since then I have helped several organisations get ready for marketing automation and have concluded that project success is dependent upon the vision you create, the planning you do, the expectations you create and the buy-in you achieve as much as it is about the software.
Join this webinar to hear me share lessons from this and other MA projects - perhaps it could give you that little insight that would make the difference to your success.
Marketing automation delivers high-quality leads, shorter sales cycles and increased customer lifetime value. So why do only nine percent of SMBs use automation software?
Marketing automation myths make marketers believe they need big budgets, specialists on staff or no software at all. Separate fact from fiction by joining us for a special session about marketing automation.
He’ll help you:
· Understand how marketing automation software can work within your budget
· Grow business by arming existing staff with easy-to-learn automation skills
· Simplify core activities to drive leads, increase prospect quality, and generate revenue
In today’s world, it has become the norm for companies to spend large amounts of time and resources on social media marketing. Links to your site from Facebook, Twitter, Pinterest and (of course) Google+ not only drive traffic to your site, but increase your search rankings. So how can you complement the SEO value accrued via social media? Bring the social conversation onto your site through social communities.
Join the SEO experts from Titan SEO, who will provide tips on how social communities can drive SEO lift with DNN’s social community platform, Evoq Social.
Email Marketing is powerful and marketing automation is even more so - especially when applied to a customer-centric lifecycle marketing programme. Join Kath Pay of Plan to Engage, in this webinar to discover how you can benefit from implementing these 7 lifecycle programs. Be prepared to be informed, inspired and engaged.
Simply put, you can’t. If you have no idea how your prospects go about the process of buying your products or services much of your marketing effort will go to waste! Despite what many would have you believe the traditional sales funnel doesn’t exist. Leads don’t just drop out of the funnel, instead prospects travel forwards and backwards through their own individual buying journeys seeking information and making numerous decisions. Our aim as sales and marketing is to advise and support them along their route.
Join Simon Harvey, one of the Europe’s leading inbound marketers, as he takes you through the buyer’s journey, identifying the key decision points within the process and providing you with advice on how to use content marketing combined with automation tools such as HubSpot, Eloqua and Pardot to nurture and facilitate the flow of leads through their buying journeys.
There’s great content and there’s bad content marketing - it’s a fact. With the current state of content marketing at an all time hype, B2B Marketers need not jump on the bandwagon and commit crimes against Content Marketing. Join Quoc & Catarina of BrightTALK as they share the top 10 worst practices in content marketing. You will also learn how to create compelling content, drive the best audiences and accelerate pipeline.
94% of buyers trust word-of-mouth marketing over advertising. That's why it's critical that you provide buyers and customers with the ability to communicate with each other. Based on the new Online Community Playbook, TOPO partner Scott Albro will outline a step-by-step process for building online communities that convert prospects and engage customers.
We all think we’re rational beings. So when we create our marketing strategies, we project rationality into our customers’ decision-making process. But we’ve all been proven to be predictably irrational creatures, making the same bizarre decisions over and over again.
So how best to make your marketing budget pay? Nick Barthram, Indicia’s DMA-Grand-Prix-winning Principal Planner and Chief Futurist Mike Fisher, Indicia’s ‘man behind the maths’ will enable you to explore consumer behaviour and why it doesn’t always make sense.
Nick and Mike will share a wealth of strange decision-making processes customers (and you) use, and how to turn them to your advantage. You’ll also leave with seven steps to ensure you spot the genuine patterns within data.
People aren’t rational decision makers. They don’t make lists of pros and cons, weight each factor accordingly and make analytical decisions. Instead they are persuaded by a range of factors which are individual to them and their current situation. Does this product or service improve my personal brand? What is everybody else doing? What is the safest choice? Most decisions are based at the emotional level and then we post-rationalise that choice.
So as marketers can we:
- better understand this behaviour?
- better understand the wide range of influences on choice?
- tap into some of these strong emotional drivers?
- tweak what we do? (after all, we aren’t doing a bad job)
Some of the best content marketing ideas and practices are not expensive or time-consuming to implement. So why don’t all B2B brands do them?
This webinar helps you ensure you’re not missing out on the easy wins in content marketing. I’ll identify a few of the ripest, juiciest content marketing opportunities, based on our own experience of B2B brands, and offer tips on how to do great content that doesn’t blow the whole budget.
If a few years ago social networking was only a small component of marketing strategies that served to entertain trainees more than to create value for the business, today the scenario has changed drastically. Not only social media has assumed a central role in the marketing plans, but also the pressure to prove its ROI grew exponentially.
Join this panel of experts who will discuss the challenges that social media pose to the financial services sector, how to prove the ROI of their initiatives and the value of social networks for business.
Join this roundtable of experts as the discuss they latest and greatest in growth hacking for user growth. They plan to open the kimono on their own best practices that have generated repeatable and scalable growth. No time for theoretical discussions, this is hands on stuff!
- Digital marketing vs. growth hacking: what’s the difference?
- How to identify, acquire, and engage your target audience
- Ways to turn your fans, followers and likes into qualified leads (even sales)
- Beyond the basics: advanced social media and growth tactics for the pros
- Best kept community management secrets will be revealed
If you’re a B2B marketer or a marketer that sells to these highly coveted decision makers, you’ll want to join this webinar: How to Engage B2B Marketers Using Social Media.
During this webinar, we’ll reveal 5 critical insights you can apply right now to better reach and engage B2B marketers on social media. By incorporating these insights into your marketing playbook, you’ll answer questions like:
Which social networks and platforms should you be active on?
What topics should you build your content marketing strategy around?
Which publications should you leverage for PR and online advertising?
What are the top B2B vendors doing right, and how can you do it right too?
How can you become more influential with B2B marketers?
Join us and discover how you can use social insights to better reach, engage, and influence B2B marketers.