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Social Media Marketing

  • 5 Pillars to Scale your Business on Linkedin
    5 Pillars to Scale your Business on Linkedin
    Chaz Horn B2B Sales and Marketing Strategist Recorded: Sep 18 2019 45 mins
    Join Chaz Hoirn B2B Sales and Marketing Strategist, for this presentation that will give you the five essential pillars.

    When it comes to conquering LinkedIn, Chaz has come up with a system called TABS. He landed on that particular acronym because it’s all about keeping tabs on yourself and your business.

    The “T” is for “technique.” Chaz stresses that technique isn’t about manipulation, but, rather, having the intention to serve. It also refers to being the driver of the sales and marketing process, as opposed to simply being a passenger.

    The “A” refers to “attitude,” which means that you need to get in the proper mindset in order to perform to the best of your abilities. In the proper mindset, you’re able to bypass a lot of the fluff that might come your way and focus in on the core issues.

    “B” is for “behaviors.” This is the process of not just putting yourself to action, but finding the right actions. A large part of successful behaviors has to do with consistency, thinking on the fly, and being spurred by your failures instead of debilitated.

    The final letter, “S,” stands for “strategy.” This is all about finding an audience and establishing yourself as an authority. Without this, your audience has no reason to listen to you over anybody else and will happily scroll right past you to the next person.
  • How Content Elevates (or Aggravates) the Customer Experience
    How Content Elevates (or Aggravates) the Customer Experience
    Jeff Raymond, Executive Director, Client Engagement – Launch Marketing Recorded: Sep 18 2019 31 mins
    At its best, an organization’s content anticipates the needs and interests of those they wish to start or advance a conversation with. It’s simply there when audiences need it and served up in an easily accessible and engageable manner that adds up to a positive experience.

    Conversely, gaps in content availability, inattention to the steps required to get one’s content, and disconnected follow-up leads to negative experiences and, ultimately, unmet objectives.

    Join us as we examine:
    - How to assess whether you have the content you need
    - What it takes to create a reliable and effective content engine
    - The friction points that impede content engagement (and how to address them)
  • Ditch ROI! Return-on-Emotion (ROE) is the real key to storytelling success
    Ditch ROI! Return-on-Emotion (ROE) is the real key to storytelling success
    Clarice Lin | The ROI Doctor | Founder of BaselineLabs | Head of Content-Analytics Recorded: Sep 18 2019 48 mins
    In recent years, many companies and marketers struggle to prove the return on investment in content marketing and how storytelling plays such a pivotal role in the overall business strategy. On the other hand, companies who focus only on Return-On-Investment (ROI) face unsurmountable challenges in turning new customers into returning customers.

    If you want your company to outshine your competitors, return on emotion (ROE) is the real key in balancing your monetary returns and getting your customers return yet again and again.

    In this session, I’ll share with you:

    - Why measuring ROI is no longer sufficient in your customer acquisition and retention strategy
    - What Return-On-Emotion is all about and why you’ve to focus on this key metric in 2020
    - How to strike a balance between driving higher profits and keeping your customers happy and satisfied
  • How to use Storytelling in Business
    How to use Storytelling in Business
    Matthew Woodget CEO & Principal Consultant, Go Narrative Recorded: Sep 18 2019 45 mins
    Learn about why storytelling is essential in your business and how to apply it.

    Gain insights, frameworks, and tools to apply storytelling to improve team collaboration, business problem solving and marketing communications.
  • Three Steps to Authentic Connections in B2B
    Three Steps to Authentic Connections in B2B
    David Pitta, CMO, BrightTALK and Val-Pierre Genton, VP Product Marketing, BrightTALK Recorded: Sep 18 2019 60 mins
    In today’s B2B marketplace, competition is fierce. Buyers fall prey to one-size-fits-all marketing campaigns and pushy sales calls that often leave them feeling confused and uncertain in their decision. As the marketing landscape evolves, the word authenticity has become more and more applicable.

    So, how do you prove your commitment to the customer through genuine content, ultimately winning their hearts and minds? In this live webinar, BrightTALK’s CMO David Pitta and VP, Product Marketing Val-Pierre Genton explain why authenticity matters and how to leverage this concept across your content, marketing, and sales processes.

    In this webinar you’ll learn:
    · How to tell authentic stories with your marketing content
    · How to cultivate authentic buyer connections
    · How to ground your decisions on authentic results
  • Taxonomy and Metadata: DITA Content That's Easy to Find, Manage, and Reuse
    Taxonomy and Metadata: DITA Content That's Easy to Find, Manage, and Reuse
    Jarod Sickler, Information Developer Recorded: Sep 18 2019 61 mins
    Your content architecture is the foundation for better content management within your organization. That’s why it’s vital to have a strategy for taxonomy and metadata in DITA.

    Developing a robust taxonomy and metadata strategy will help you create content that is easy to find, easy to manage, and easy to reuse.

    Join Scott Abel, The Content Wrangler, and his special guest, Jarod Sickler, Information Developer for Jorsek LLC, the makers of easyDITA, for this free one-hour webinar.
  • Storytelling for the Sales Team
    Storytelling for the Sales Team
    Rod Sloane, Linkedin Pirate, Linkedin as a Service Recorded: Sep 18 2019 36 mins
    Join this talk to discover:

    - What is a sales story
    - Why you need a sales story?
    - Why you need more than one story ...beyond the company story
    - How to tell a sales story
    - Storytelling Resources
    - StoryTelling Creation
    - Practising your Story
    - Getting better at Storytelling
  • Positioning expertise and delivering experiences in business marketing
    Positioning expertise and delivering experiences in business marketing
    René Power, Founder, Vision B2B Marketing and Training Ltd Recorded: Sep 18 2019 44 mins
    When we talk storytelling from a business marketing perspective, what do we even mean?
    What are the key elements? And how can we tell a story in a way to encourage people to know, like, trust and transact with us?

    In an all new BrightTALK webinar, regular contributor René Power from Vision B2B Marketing and Training will discuss how B2B product and service businesses can produce more interesting content that positions their expertise and delivers a more human customer experience.

    In this session you’ll learn:
    - How to create a story arch that taps into customer interests
    - How to link real experiences and takeaways to motivate customers to action
    - Build and empower experts in your business
    As always, webinar attendees can access a bonus workbook for the webinar by emailing rene@visionb2b.co.uk ahead of live broadcast at 1pm GMT on 18th September.

    SPEAKER:
    René Power, Founder, Vision B2B Marketing and Training Ltd
    René consults, trains and speaks with organisations large and small around the world on topics of marketing, branding, communications and business growth. Training and marketing clients have included Nordson, Kingspan and Rolls-Royce plc. His proprietary Market with Intent programmes are available to clients online, as a coached face-to-face group, as in-company programmes and as a delivered one-to-one marketing service.

    Find out more at www.visionb2b.co.uk
    Connect on Linkedin at https://www.linkedin.com/in/renefp
    Follow on Twitter at https://twitter.com/renepower
  • Scaling Authentic Stories – how to create more (and better) stories
    Scaling Authentic Stories – how to create more (and better) stories
    Yotam Gutman, CEO, Contexy Recorded: Sep 18 2019 38 mins
    Effective storytelling requires authenticity, but also tenacity. The ability to generate quality, engaging content is crucial for creating and maintaining marketing momentum. However, marketers that are required to do so over and over again usually end up “dry”, and either reduce the frequency of publications or their quality.

    In this webinar, content marketer Yotam Gutman will discuss the pitfalls of content marketing and propose tested way to continuously create quality content.

    Key takeaways include:

    - Content ideation strategies
    - Content creation tactics
    - Content re-use methods
    - Tips and tricks for generating content when there’s nothing more to say…
  • How to Scale Your Thought Leadership by Building a Content Machine
    How to Scale Your Thought Leadership by Building a Content Machine
    Michael Humblet, Founder, Chaomatic, School of Sales and The House of Spark Recorded: Sep 18 2019 45 mins
    Thought leadership is a new powerful way to scale yourself and your company by building alignment between sales and marketing.

    Discover how to build a B2B lead generation machine where prospects consistently contact you while building your brand. In this session we’ll go into the strategies and pragmatic tactics and we will share tons of use cases.

    Key takeaways:

    - Your prospects have changed – have your methods?
    - Blueprint to scale content
    - framework to flip inbound to outbound marketing
    - Linkedin framework to scale
    - Use cases


    Presenter bio & info:
    Michael Humblet is obsessed with designing, building, training and scaling sales machines and founder of Chaomatic, School of Sales and The House of Spark, focused on accelerating revenue growth. Michael Humblet is the host of The Sales Acceleration Show, a sales and marketing focused Q&A show on how to accelerate your business.

    Linkedin: https://be.linkedin.com/in/michaelhumblet
    Youtube: https://www.youtube.com/michaelhumblet
    Twitter: https://twitter.com/Humbletm
  • FROM STORIES to ROI: 10 steps for transforming your customer insights
    FROM STORIES to ROI: 10 steps for transforming your customer insights
    Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & Coach Recorded: Sep 18 2019 46 mins
    Do you think your CEO really cares about how creative your latest storytelling campaign was?

    Of course, content, stories and brand experience are the foundation of B2B marketing to generate customer trust as, even with data and marketing automation, we still play on a human-to-human, P2P field.

    However a more structured approach is required to engage your seven communities optimally through insights-based storytelling. This requires “pain point-based” stories while delivering maximum ROI at every step of the buyer journey, 90% of which is measurable.

    Philippe will explain 10 practical steps as core principles for optimising your storytelling impact with a required ROI and REVENUE focus, accompanied by examples of dashboard/benchmarks, including:

    · How to start from a solid data and insights foundation
    · Develop a list of key questions on your stakeholders’ mind
    · Which KPIs to use as priority for your content, campaigns and channels

    Not only are insights and ROI key components of your storytelling strategy but also the visualisation of your data into stories. The DATYLON framework and examples will also explain further how the way you communicate your data and stories to your stakeholders is key in WOW-ing your audiences, from customers to CEO.

    This webinar is a summary taken from Philippe’s full “STOROI” approach to make your marketing team a success in the 2020s. READ MORE on “The CMO is dead, long live the chief STOROI o

    BiOGRAPHY
    Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision with a pragmatic people- and ROI-focused operational approach to help teams achieve their commercial objectives faster. www.ruttens.com
  • Rapid Growth the Lazy Way
    Rapid Growth the Lazy Way
    Matthew Pollard, Rapid Growth Coach and Bestselling Author, Rapid Growth Coach® Recorded: Sep 17 2019 57 mins
    Do your members or channel partners feel they are on an endless hamster wheel, just trying to keep their business going? They provide an amazing product or service, but despite all their efforts and good intentions, their day-to-day is a constant struggle to find interested people, set themselves apart, and make the sale – all while competing against established industry players and dealing with customers who seem to care about only one thing… PRICE.

    In this game-changing keynote, participants will walk away with a complete understanding of where they have been going wrong, and they’ll know the three instantly-implementable strategies to turn it all around.

    - Finally differentiate yourself and put an end to competing on price
    - Understand why you can’t (and shouldn’t be) everything to everyone
    - Discover your niche market of motivated, excited-to-buy customers
    - Achieve a new outlook on sales
  • Better Data Means Better Business Decisions: Tips for Engaging Your Participants
    Better Data Means Better Business Decisions: Tips for Engaging Your Participants
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Andrew Cannon, Exec. Director, Global Research Business Director Recorded: Sep 17 2019 57 mins
    We all strive for great data and insights to feed into decisions that propel business' forward.  In today's fast-spinning world we need to do that ever more quickly and cost-effectively.  But when moving quickly, the research participant and their needs can be forgotten, and this can have negative consequences for data quality.

    Fortunately, it does not have to be this way.  GRBN has conducted research-on-research, and worked with many experts in the field, to understand how to give participants a great user experience, results in higher data quality, without adversely impacting cost or speed.

    Our research participants are the life-blood for our sector.  Join our webinar to learn concrete ways to create great participant user experiences.

    In this webinar, we will discuss:

    - What participant engagement means and why it's important
    - 10 tips for elevating the user experience in qual and quant studies
    - Trying something different - saying thank you with video"
  • Perception and Design: A Science-Based Approach for Creating Content that Works
    Perception and Design: A Science-Based Approach for Creating Content that Works
    Tina Kister, Information Developer Recorded: Sep 17 2019 62 mins
    When it comes to content, design is inevitable. The question is whether it works. Design is at least 15 times more important than content when it comes to user trust and engagement. In as few as 15 milliseconds, users form first impressions that have measurable consequences for credibility, usability, and engagement.
     
    We tend to think of design as either “good” or “bad,” and as a mysterious and magical thing with a life of its own inspired by an elusive muse and completely subjective in nature. However, design is fundamentally neutral in nature, with no inherent positive or negative qualities. The way we respond to design is based on a complex, yet predictable, interaction between sensory stimuli and human anatomy, neurobiology, and cognition.
     
    The term “design” refers either to the arrangement of things or to the act of arranging things. “Intentional design” refers to the act of deliberately arranging elements to solve a specific problem – that is, to elicit a desired response.
     
    When it comes to content, design is critical. Whether you use intentional design or not, content and design are inseparable; users inevitably perceive and respond to design, and it always makes an impression. So, the key to creating compelling content is learning to use intentional design, rather than incidental design.
     
    Join Scott Abel, The Content Wrangler, and his guest, Tina Kister, for this one-hour webinar. Kister will explore the correlations between the science of perception and the discipline of design, and how both are integral to creating effective content. Tina will also distill the basics of design into a few simple concepts, and provide a few basic rules you can use to ensure that every design choice is intentional and effective.

    We hope to see you there!
  • A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, Marketo Recorded: Sep 17 2019 60 mins
    Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
  • Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Jordan Con, Product Marketing Manager, Marketo, an Adobe Company Recorded: Sep 10 2019 41 mins
    Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

    You'll learn:

    How, when, and why to use journey and impact analytics
    How to prove and improve impact with attribution data
    What goes into good dashboards and reports
  • Online Survey Masterclass: Dos and Don'ts of Interactive Questions
    Online Survey Masterclass: Dos and Don'ts of Interactive Questions
    Aaron Jue, Director of Market Research, FocusVision Recorded: Sep 3 2019 48 mins
    "Interactive questions can enhance survey usability and improve respondent engagement, but along with their advantages they can come with their own pitfalls.

    An interactive survey question can be a graphical or dynamic alternative to the more traditional checkbox or radio button survey question design. They can include star ratings, satisfaction sliders, or more advanced and engaging options like card sorters or virtual magazines.

    In this webinar, we will cover:

    - Best practices for using interactive questions for research specialists
    - How to avoid common pitfalls
    - What experimental evidence has taught us about interactive questions

    Get the most out of your online surveys and customer insights."
  • Tech Docs & API Docs Under One Roof for Exceptional Content Experiences
    Tech Docs & API Docs Under One Roof for Exceptional Content Experiences
    Joe Gelb and Lawrence Orin Recorded: Aug 28 2019 60 mins
    Developers are moving their API content out of traditional help tools to create a better user experience. However, this means users now need to find the content they need in two separate places, creating a disruptive, inconsistent user experience that puts your hard work to waste.

    With the growth of Software as a Service (SaaS), writing API documentation is fast becoming a major part of the success of technical content managers, ensuring that your users find, and are able to use, content in the way they need it, at the time they need it, on the device they need it, and in the language of their choosing.

    Great companies make sure their overall content strategy is holistic, and that all this content, including APIs, is united under one roof.

    Join Scott Abel, The Content Wrangler, and his special guests, Joe Gelb, President and Head of Business Development at Zoomin Software, and Lawrence Orin, Product Evangelist and Customer Implementation Expert for Zoomin for this free, one-hour webinar. Joe and Lawrence will guide you through case studies of companies that successfully unified their technical and API documentation publishing, so you can do it too.

    Key takeaways:

    • Understand how API docs will impact on your success
    • Come to grips with commonly-used API doc formats
    • Learn how others successfully streamlined tech docs and API docs with amazing results
  • Data Cleanup with Semantic Technologies — Cleaning Up Your Data Landfill
    Data Cleanup with Semantic Technologies — Cleaning Up Your Data Landfill
    Andreas Blumauer & Bruno Wildhaber Recorded: Aug 28 2019 60 mins
    Data growth and chaotic data management is causing ever-increasing costs and user discontent. More and more “digital landfills” are created — completely obsolete data that continues to be stored and managed unnecessarily. International studies show that around 70-80% of all stored data is of no use to the organization, increasing the overall cost for managing data.

    How can the valuable data be separated from the Redundant, Outdated, Trivial (ROT) data which is duplicated, obsolete, or has no meaning for the organization?

    The traditional approach is to manually identify and clean files, folders, data structures and the like. But this manual approach is limited, merely because of the amounts of data stored in an average organization. Consequently, an automated solution is required. An important starting point is the automatic classification of all data in order to be able to eliminate ROT data objects continuously.

    Join Paul Perrotta, the Technical Communication Wrangler with his special guests, Andreas Blumauer, CEO and founder of Semantic Web Company and Bruno Wildhaber, Managing Partner at Swiss Information Governance Competence Centre. Andreas and Bruno will look into success criteria of data cleanup but also discuss the governance model.

    Topics to be covered include:

    • How is the cleanup process set up?
    • What is the role of semantic technologies and how can they support the cleanup process?
    • How to identify “valuable” vs. ROT-data? What is “valuable” data? Which quality criteria must valuable data meet and who defines them?
    • How can complex rules for automatic cleanup not only be implemented but also made maintainable?
  • How Customers Think, Feel and Act: The Paradigm of Business Outcomes
    How Customers Think, Feel and Act: The Paradigm of Business Outcomes
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Dipanjan Chatterjee, VP, Forrester Research Recorded: Aug 22 2019 56 mins
    Great customer experiences begin with understanding your Customer Truth™. By understanding their hearts and minds. Why they do what they do. How they think, feel, act.

    A new commissioned study conducted by Forrester Consulting on behalf of FocusVision reveals that how a customer feels is 1.5x more influential in driving business outcomes, such as purchase, loyalty and advocacy. Yet, as businesses strive to make data-driven decisions to propel growth, there is an over-reliance on Big Data when it comes to understanding customers, which cannot uncover Customer Truth™.

    Join our webinar featuring quest speaker Dipanjan Chatterjee, VP & Principal Analyst serving CMO professional, Forrester Research, to hear key findings from the study and from FocusVision on how they can help you get close enough to your customers to understand why they do what they do to drive business growth.

    In this webinar, you will learn:

    - The importance of emotions in driving desired business outcomes
    - How organizations can inform their understanding of customer behavior
    - Implications for organizations and the need to collect Small Data in addition to Big Data"
  • How to Win in Business with Content Intelligence
    How to Win in Business with Content Intelligence
    Colleen Jones Recorded: Aug 20 2019 57 mins
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how?

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.

    ABOUT COLLEEN JONES

    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
  • Value Over Volume: Zeroing In on Data that Drives Revenue
    Value Over Volume: Zeroing In on Data that Drives Revenue
    Christa Tuttle, Founder and CEO, Launch Marketing Recorded: Aug 14 2019 47 mins
    In order to make intelligent decisions from marketing data, B2B marketing execs need smart, precise data. Locating, vetting and analyzing this data, however, is one of the least exciting things for companies to prioritize. Many companies will choose volume over value and continue piling new data into their CRMs rather than taking on the slower, long-term work on proper data cultivation.

    Join Launch Marketing’s Founder and CEO Christa Tuttle as she explores the importance of a strong data foundation in maximizing the profit potential of marketing. This presentation will discuss the true value of data in several components of an integrated marketing plan, from messaging, lead generation and more.


    About Christa Tuttle

    Christa founded Launch Marketing, a boutique marketing firm that acts as a virtual marketing team to B2B tech companies, in 2001. Under her leadership, the company has grown exponentially, to a portfolio of more than 150 clients to date.

    Prior to founding Launch Marketing, Christa worked for Austin venture capital firm TL Ventures, where she managed marketing in-house and lent her expertise to its portfolio companies, helping them develop marketing plans and bring their first products to market. Before that, she led a marketing team at enterprise software company Trilogy, where her team successfully drove more than 50% of the lead generation.
  • Marketing Data Driving You to Distraction
    Marketing Data Driving You to Distraction
    Thomas B. Cross CEO TECHtionary Recorded: Aug 14 2019 39 mins
    "Are you missing the mark by focusing too much on the point"

    Here are the Top-10 issues behind data driving business growth to distraction: Tracking, Timing,
    Technology, Tips, Tasks, Terrorism, Trust, Tools, Team and Trends. This 30-minute webinar will address each one and provide actionable tips and ideas:

    1 - Tracking - KTO-keep track of it all
    2 - Timing - market, industry, global
    3 - Technology - Faster than ever.
    4 - Tips - "You can sell what you don't know"; Knowing what you are selling and to all those throughout the channel.
    5 - Tasks - ahead and looking back
    6 - Terrorism - for purposes of this presentation, terrorism are events perpetrated by others against you. Trust are events or efforts of goodwill or negligence/incompetency by you.
    8 - Trust - You don't get a second chance to make a first impression.
    7 - Tools - Human, Power, Quantum
    9 - Team - Lead people, manage things
    10 - Trends - Direct, not predict or react

    By Thomas B. Cross CEO TECHtionary

    Winner Corporate Vision Magazine Social Media Company of 2019
  • Content Marketing Beyond Your Content: Getting value from the unengaged
    Content Marketing Beyond Your Content: Getting value from the unengaged
    David Pitta, CMO, BrightTALK Tom Campbell, Global Marketing Operations Manager, Yellowfin Recorded: Aug 14 2019 60 mins
    As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be causing you to overlook up to 60% of hand-raising leads and valuable opportunities to personalize the content journey.

    Join Tom Campbell, Global Marketing Operations at Yellowfin and David Pitta, CMO at BrightTALK for a live video talk exploring three often overlooked ways at collecting and connecting go-to-market data signals to drive business growth.
  • A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    Caroline Hull, Head of Field Marketing, Esther Kim, Sr. Field Marketing, Shannon Mellen, Field Marketing - Marketo and Adobe Sep 24 2019 9:00 am UTC 38 mins
    You'll learn:

    - Which KPIs to consider when planning your events
    - How to plan different type of events for each stage of the funnel
    - How marketing should align with sales to ensure successful closing events
  • Creating Simplified Graphics with Snagit!
    Creating Simplified Graphics with Snagit!
    Daniel Foster, Strategy Lead, TechSmith Sep 24 2019 5:00 pm UTC 60 mins
    Simplified User Interface (SUI) graphics are a modern approach for technical writers to explain user interfaces or concepts visually, while avoiding some of the pitfalls of typical screenshots. This visual treatment for graphics is user-friendly, facilitates localization and updating, and is easy to create.

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead, TechSmith Corporation for this free, one-hour webinar.
     
    Daniel will cover the advantages of SUI, how these graphics are being used to save companies time and money, and how you can easily create these innovative graphics with Snagit. He’ll also share original research that quantifies (in time and dollars) the impact of images and video on understanding, retention of complex information, task completion, and productivity. Finally, Daniel will wrap up the presentation with a sneak peak at what’s to come in Snagit 2020!
  • Why financial services companies need to invest in voice and chat
    Why financial services companies need to invest in voice and chat
    Yodlee Sep 24 2019 5:00 pm UTC 60 mins
    Amazon Alexa, Apple’s Siri, and Google Assistant are changing the way consumers live and how brands engage with people. Witnessing the rise in popularity of voice-enabled digital assistants, many financial service providers are planning on incorporating or have already added this new technology into their systems. But while investment in voice assistants continues to grow, questions remain on how much these technologies can drive digital engagement, streamline customer communications, and build revenue.

    Don’t miss this chance to join our discussion on voice and chat technologies and find out how they can be effectively utilized to create a more engaging and meaningful customer experience.

    Join our webinar to learn:

    • How conversational technologies are changing the financial services landscape

    • What to look for in a voice-enabled solution

    • Why context is key for the future of voice-enabled digital assistants

    • Ways voice and chat can power financial wellness

    • Tips for capitalizing on conversational interfaces to improve customer loyalty

    • How Envestnet | Yodlee data accuracy helps power AI-enabled voice and chat solutions

    Speakers:

    • Juan Romera, Head of Business Development, Abe.AI
    • John Kelly, Client Partner, Financial Services, LivePerson
    • Geoff Hauge, Partner, Edgile
  • Ultra AI - Building Corporate Intelligence Agency (CIA) - Part 1
    Ultra AI - Building Corporate Intelligence Agency (CIA) - Part 1
    Thomas B. Cross Sep 24 2019 8:00 pm UTC 31 mins
    Business Espionage & Sabotage Seminar on Building a Corporate Intelligence Agency (CIA)
    "Competitors have this time prevented us from knowing enough about them; but we have not prevented them from knowing far too much about us.”
    Critical analysis on building an ultra artificial intelligence and quantum computing for business intelligence gathering, internal and external threat assessment, competitive intelligence, customer assessment and actions and more.
  • Content or Distribution: Which Comes First?
    Content or Distribution: Which Comes First?
    Simon Gerzina (VP & Managing Director, BrightTALK) & Jeff Kunken (Director, Creative Accounts, BrightTALK) Sep 25 2019 3:00 pm UTC 60 mins
    Having a great concept and plan for producing a video project is only the beginning. With any rich media project, thinking through the objective and audience from the beginning is key to getting ROI. Equal emphasis should be placed on the eyes for the project as the project itself. The goals of the project must be specific and defined, with distribution and production following this.

    In this session, Simon Gerzina and Jeff Kunken from BrightTALK will discuss how to take a holistic approach to planning your video projects with an emphasis on the distribution strategy to achieve better results and greater ROI. You will also hear from marketers on how their KPIs and goals directly shape webinar and video strategy.
  • A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo Oct 1 2019 9:00 am UTC 49 mins
    You'll learn:

    - How to select lead generation programs and evaluate successes
    - How to plan email and nurture programs to move prospects through each stage of the marketing funnel
    - Strategic tactics to create sales-ready leads
  • The Football Association Wins with Post-Event Survey Overhaul
    The Football Association Wins with Post-Event Survey Overhaul
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Phil Roughsedge, Insight Officer, The Football Association Oct 1 2019 6:00 pm UTC 52 mins
    "There are always possible risks when deciding to upgrade survey solutions and make big changes to an existing format. The FA (formerly known as The English Football Association) weighed up the odds against the potential gains, and achieved great success.

    Learn how The FA refreshed and reinvigorated a long-standing post-event tracking study. By willing to risk historical data for future success, they stepped back and reviewed the entire program. Working with key stakeholdres, they updated the questions and capitalized on FocusVision Decipher's capabilities with customer branding, interactive question types, and ensured it was mobile first. The result? On-point questioning, improved respondent experience, better data quality, and tangible KPIs for multiple departments.

    In this webinar, we will cover:

    - How 'risking' historical data is outweighed by improving the quality of the data gathered
    - Refreshing a tracking study doesn't mean giving up on all that's gone before
    - Taking a mobile-first approach really does work"
  • Powerful Strategies for Keeping Your Technical Content Fresh
    Powerful Strategies for Keeping Your Technical Content Fresh
    Joe Gelb & Megan Gilhooly Oct 2 2019 5:00 pm UTC 60 mins
    To provide a great self-service experience, you need to provide fresh content. But it’s about more than updating content regularly. It’s about making sure your documentation portal and customer interactions offer dynamic content and opportunities for immediate user feedback, actionable analytics, and more.

    The problem? As the amount of documentation in your organization grows, so too does the complexity of trying to maintain it all. So how do successful documentation teams keep up with an ever-expanding library? How do they reliably maintain the freshness and relevance of hundreds of thousands of pages?

    It’s never been easy. But recent innovations are making it much easier.

    Join Scott Abel, The Content Wrangler, and his special guests, Joe Gelb, President and Head of Business Development at Zoomin Software, and Megan Gilhooly, VP of Customer Experience at Zoomin Software, for this free one-hour webinar. Joe and Megan will reveal strategies for maintaining content freshness and creating personalized content experiences, using case studies to demonstrate how you too can get the most value out of your technical content.

    Joe Gelb has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. At Zoomin, he has spearheaded the development of advanced technology solutions for dynamic content delivery.

    Megan recently joined Zoomin after serving as Senior Manager of Content Strategy at Amazon Web Services. Previously, she was Director of Information Experience at Ping Identity, and Director of Technical Communications at INVIDI Technologies.
  • Evan Kirstel's TECH Talks
    Evan Kirstel's TECH Talks
    Evan Kirstel & Tom Cross Oct 4 2019 4:00 pm UTC 60 mins
    This is a weekly one-hour livecast with Evan Kirstel and Tom Cross discussing the highlights of the week titled: What’s REALLY UP and Down For the WEEK in TECH
    with Topics for Each Week
    - Customer Experience - Good, Bad, Ugly
    - Tech – Up’s and Down’s
    - Gadgets – Love/Hate
    - Ideas for Action
    - Random Weird Events
    - Coming Soon - Future Thoughts
  • Take Best-Practices to Next-Practices: Forward-Thinking B2B Marketing Strategies
    Take Best-Practices to Next-Practices: Forward-Thinking B2B Marketing Strategies
    Christa Kleinhans Tuttle, Entrepreneur, Experienced Marketer and CEO, Launch Marketing Oct 8 2019 3:00 pm UTC 60 mins
    Executive leaders that are willing to take risks and stay on the cutting edge of marketing trends often position themselves to capture lots of new business, talent and market share. The most successful leaders, however, know how to build a strategic foundation that is strong enough to support innovative trends while providing a tried-and-true baseline that keeps things grounded as the marketing landscape continues to evolve.

    Join Launch Marketing’s Founder and CEO Christa Tuttle as she illustrates how webinar attendees can create best practices that can evolve into “next” practices, moving the needle on both innovative and stable success. This presentation will cover several cornerstones of B2B marketing, including messaging and positioning, integrated marketing plans, marketing automation and more.
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Oct 8 2019 9:00 pm UTC 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success
  • Debunking the Demand Gen Silver Bullet
    Debunking the Demand Gen Silver Bullet
    Katie Lewis, BrightTALK | Emily Pachuta, Invesco | Matt Preschern, Forcepoint | Rashmi Vittal, Conversica Oct 9 2019 3:00 pm UTC 45 mins
    Every year B2B marketers are faced with the same conundrum - drive more (and better) leads at a low cost. The goal is clear but the path to get there is not.

    There is no one silver bullet for generating demand. In reality, a well-crafted demand gen strategy relies on a pool of carefully selected marketing channels, trustworthy data sources and constant optimization. In this panel discussion, we’ll discuss demand gen strategies for 2020, as well as predictions for the future of our industry.
  • Keynote: 2020 CMO Priorities and Predictions
    Keynote: 2020 CMO Priorities and Predictions
    David Pitta, BrightTALK | Fred Studer, Financial Force Oct 9 2019 4:00 pm UTC 45 mins
    Join some of the world’s leading B2B marketing executives to learn about their priorities and predictions for 2020. Walk away with best practices to manage your teams, strategies to successfully take products to market and inspiring ideas for driving marketing program success in the new year.
  • If It Moves, It Will Move: Doubling Down on Rich Media Marketing
    If It Moves, It Will Move: Doubling Down on Rich Media Marketing
    Simon Gerzina, BrightTALK | Stephanie Stahl, Content Marketing Institute | more speaker TBA Oct 9 2019 7:00 pm UTC 45 mins
    Most businesses are producing brand content for marketing purposes, but web traffic is rapidly accelerating toward rich media dominance. Streaming content can improve engagement by 18x and more than double your won deal conversions.

    In 2020 content is no longer king, Rich engaging streaming content is king. Dive into streaming content to move customers or better yet, move them to action.
  • Whole Nine Yards: Customer Experience From MQL to Upsell
    Whole Nine Yards: Customer Experience From MQL to Upsell
    Katie Nachtwey, BrightTALK | Carol Meyers | Lee Roquet, Yellowfin | Kim Hahn, Kustomer Oct 9 2019 8:00 pm UTC 45 mins
    Customer experience is becoming a top priority for businesses and 2020 will be no different. Now more than ever, a good customer experience has the ability to affect success more than quality of product or service a company delivers. Research shows that 86 percent of buyers will pay more for a better experience, so how are you setting yourself apart from your competitors?

    Our panel of experts will dive into the importance of the entire customer journey, from collecting in-depth knowledge about your customers with key data to then personalizing their experience to ultimately entice loyalty.
  • Sea of Options: Navigating the Martech Marketplace
    Sea of Options: Navigating the Martech Marketplace
    David Pitta, BrightTALK | Sangram Vajre, Terminus | Karen Steele, LeanData | Jon Miller, Engagio Oct 9 2019 9:00 pm UTC 45 mins
    The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.

    In this session, we sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.
  • Evan Kirstel's TECH Talks
    Evan Kirstel's TECH Talks
    Evan Kirstel & Tom Cross Oct 11 2019 4:00 pm UTC 60 mins
    This is a weekly one-hour livecast with Evan Kirstel and Tom Cross discussing the highlights of the week titled: What’s REALLY UP and Down For the WEEK in TECH
    with Topics for Each Week
    - Customer Experience - Good, Bad, Ugly
    - Tech – Up’s and Down’s
    - Gadgets – Love/Hate
    - Ideas for Action
    - Random Weird Events
    - Coming Soon - Future Thoughts
  • Why Keeping A Finger on the Pulse of Technology Matters
    Why Keeping A Finger on the Pulse of Technology Matters
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Roddy Knowles, Dir. Product & Innov. Research, Dynata Oct 15 2019 6:00 pm UTC 58 mins
    "AI. AR/VR. Blockchain. Voice. All growing technologies impacting the way people live. Hand-in-hand with the exciting applications of these technologies (both realized and potential) are discussions around data and thus privacy, security, and trust. Join Dynata's Roddy Knowles and FocusVision's Zoe Dowling as they discuss these technologies, fueled by their experiences on the ground at this year's Consumer Electronic Show, and reflect on the wider implications as well as reflections on the wider implications of the technologies.

    In this webinar, we will discuss:

    - The key technologies poised to impact our lives in the coming years
    - Implications around consumer trust, privacy, and security
    - What all of this could mean for research and insights"
  • Microcontent Architecture for DITA Deployments
    Microcontent Architecture for DITA Deployments
    Rob Hanna, Chief Information Architect Oct 15 2019 8:00 pm UTC 60 mins
    Microcontent supports emerging technologies including chatbots and conversational user interfaces. One of the keys to intelligent microcontent is the ability to model content for the intended reader response. DITA goes a long way to modeling for intent, but finer-grained semantics are needed to take us the rest of the way.

    Join Scott Abel, The Content Wrangler, and his special guest, Rob Hanna, Chief Information Architect with Precision Content Authoring Services for this free one-hour webinar. This technical session explores the key semantic structures developed by Precision Content to create, manage, and publish with microcontent to both traditional and emerging channels for delivery.

    Participants will learn how to architect:

    • typed blocks from DITA sections
    • process- and principle-type structures, and
    • sub-structures for modeling specific intents.

    About Rob Hanna

    Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than a decade helping organizations move to component content management he realized that most organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in this new media, organizations would continue to stall in their attempt to move to advanced information creation and management techniques, like structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.
  • Top 10 Critical Concepts in Crisis Management Communications
    Top 10 Critical Concepts in Crisis Management Communications
    Thomas B. Cross, CEO, TECHtionary.com Oct 16 2019 3:00 pm UTC 26 mins
    As we continue to remember 9/11, the world by all standards is not more stable but is actually significantly more vulnerable than that fateful day. A crisis management solution is a series of online tools/apps designed to assist, guide, track and manage all corporate communications activities in a timely manner. While we would like to think there is one term to describe responses in a crisis, there is not one type of crisis nor one word to cover all situations critical to any crisis communications. Increasingly, social networks are filled with toxic nonsense, mis and disinformation, weaponized media, shamers, haters, privacy violations, fake and deep fake which you cannot predict. You cannot react to all of this, you can only direct a strategy to manage personal and company messaging. Here are the top 10 reasons for acquiring and using a crisis management team as well as tools/apps as it is "not if but only when" a crisis, disaster or terrorist attack will happen.

    Here are the Top 10 Critical Concepts presented: Communications, Context, Contact, Collaboration, Connections, Consistency, Channels, Compliance, Cynchronicity and Customers. This 30-minute webinar will review, navigate and provide actionable tools to help you manage the upcoming crisis coming to you and your business.
  • Evan Kirstel's TECH Talks
    Evan Kirstel's TECH Talks
    Evan Kirstel & Tom Cross Oct 18 2019 4:00 pm UTC 60 mins
    This is a weekly one-hour livecast with Evan Kirstel and Tom Cross discussing the highlights of the week titled: What’s REALLY UP and Down For the WEEK in TECH
    with Topics for Each Week
    - Customer Experience - Good, Bad, Ugly
    - Tech – Up’s and Down’s
    - Gadgets – Love/Hate
    - Ideas for Action
    - Random Weird Events
    - Coming Soon - Future Thoughts
  • How AI is transforming customer reviews into crucial business intelligence
    How AI is transforming customer reviews into crucial business intelligence
    Trust Pilot Oct 22 2019 5:00 pm UTC 60 mins
    Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.

    Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.

    Registration is free!

    You'll learn:
    *How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer

    *Steps to guide your business decisions around what your customers say they want, not what you think they want

    *The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level

    *The concept of always improving your customer experience - searching for trends in your good reviews to turn them into great reviews

    Speakers:
    *Ramin Vatanparast, Chief Product Officer, TrustPilot

    More speakers coming soon!
  • In The Moment Customer Insights: A Guide to Qualitative Mobile Research
    In The Moment Customer Insights: A Guide to Qualitative Mobile Research
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Emily Eichelberger, Product Manager, FocusVision Oct 29 2019 6:00 pm UTC 46 mins
    "Only mobile provides an in-the-moment, un-biased glimpse into a customer's life, as they live it. Mobile qualitative research is a flexible approach to gathering deep insights through your customers' lens.

    In this practical session, we'll discuss activities best suited to mobile qual research and how to enhance social engagement between participants. We'll also provide a live demonstration of the features within the FocusVision Revelation mobile app.

    In this webinar, you will learn:

    - Activities optimally suited to mobile qualitative research
    - Tips on how to enhance social engagement between participants
    - How to use our FocusVision Revelation Participant App"
  • Customer Journey Mapping: The Swiss Army Knife of Insights Tools
    Customer Journey Mapping: The Swiss Army Knife of Insights Tools
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Aliza Pollack, Owner, Aliza Pollack Consulting Nov 12 2019 7:00 pm UTC 61 mins
    "What we know: The internet has disrupted the marketing funnel. It's no longer a straight line - that marketers draw and lead - from brand awareness to purchase. It's more of a jigsaw puzzle. Wouldn't it be great to have some sort of insight tool that can shed light on the real customer path - the behaviors, attitudes, delight and pain points that customers encounter on the way to your product/category/experience? Behold: The customer journey map. A simple process and framework that captures the full customer experience and can inspire a more nuanced marketing and product development path for your clients.

    In this webinar, we will cover:

    - How customer journey maps can serve multiple teams across an organization (and help unify said organization)
    - Key steps to create a successful customer journey mapping project
    - How to approach a basic customer journey mapping project - as the researcher"
  • Why Brand Message Dilution Hurts In The Experience Economy
    Why Brand Message Dilution Hurts In The Experience Economy
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Christopher Wallace, President, InnerView Nov 26 2019 7:00 pm UTC 55 mins
    Brands are spending more than $200 Billion on marketing and advertising annually, yet the advertisements customers see are only part of their experience with a brand. The true faces are the people who represent the company - the front-line employee and partners who interact with customers every day. This leads to the question: are Marketing and front-line employees telling the same story? And if not, what is the business impact of misalignment? These are the questions that InnerView and FocusVision set out to answer in freshly-released research talking to 250 senior business professionals in Marketing, Customer Experience, and Product. Join Chris Wallace, President of InnerView and Zoe Dowling, SVP Research at FocusVision, as they discuss the findings.

    In this webinar, we will cover:

    - What customer research companies are doing and are they leveraging it to its full extent
    - The link between brand promise and brand experience, and the cost of misalignment
    - The need for dynamic conversations, with your customers and your employees"