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Social Media Marketing

  • Econsultancy’s social media manager David Moth will give an insight into the company’s social and content strategy, including planning, measurement and reporting. Find out why social media isn’t rocket science and discover some free tools that will make your life a lot easier.
  • Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.
  • This year's Social Media Marketing Industry Report included the top five social media questions marketers want answered. Question number one: What social tactics are most effective?

    Barry Feldman scoured the answers published by top experts and summarized them in this presentation. Join Barry for:

    Today's 30 Most Effective Social Media Tactics.
  • In this webinar, Rob Howze of CampFit will discuss the following topics:

    -Customer Service
    -Building your Brand
    -Understanding your Demographics
  • Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more!

    1. How we think email marketing and social media work best together - strategy, project planning & process, measurement & more!
    2. Which brands do this well and why - in retail, financial services, travel, utilities, other verticals.
    3. Final tips, tricks and solutions.
  • There are almost 3 billion potential customers online. In theory, the internet allows all brands equal access to them. But in practice, very few midsize brands succeed outside their home market.

    This talk will will help listeners assess their readiness to market abroad, explore different growth strategies and provide useful real-life cases.
  • Make your social media reporting more actionable, improving buy-in for future campaigns and always-on activities.

    This webinar will run through a host of tools including Facebook & Twitter Analytics, research tools such as Buzzsumo, and setting up custom reports and dashboards in Google Analytics to track your performance.

    Learn how to not just get the data, but how to easily report and communicate the success of your work.
  • So I think we can all agree Social Media in digital years is getting on a bit. Might not be the "email grandfather" yet but is definitely getting the middle-aged spread – or maybe that’s just me… anyway …

    Back when social media started, the companies who were first to adopt, typically got the first advantage, failed faster, learnt quicker and could show the results. We live in a world of too much content, the churn is horrible! Now, more than ever, it’s important to be brave with your social media communications and engagement, to get the ROI you need for the business.

    In this presentation Joe discusses what it takes to be brave with your social media efforts and the need for it, from putting your brand in the hands of others (employees and influencers) to sacrificing your brand for the greater good of results. From the presentation Joe will provide you with actions you can take to the office tomorrow.
  • Do you have questions about Twitter? Maybe you’re not sure who to follow or how to find interesting people to follow? Are you stuck at the dreaded following 2000 people limit?

    Learn how to compose the perfect Tweet, with tips on how to get more engagement during this Twitter Masterclass with @DanielDoherty. Learn some top twitter tips and tricks, plus tools and techniques to get ahead.

    In this webinar, Daniel wil cover:
    - How to manage multiple twitter accounts with 1 app
    - Learn where your followers are in the world
    - Add a Twitter widget to your website without worrying about moderating the tweets
    - How to do analysis of competitors twitter accounts for FREE

    Use this great opportunity to ask any Twitter questions that might be bothering you.
  • Webinars are a critical, proven lead generation tactic that can fuel your pipeline with buyers across all stages. However, not all B2B marketers are maximizing their webinar efforts to see the best ROI.

    Join the BrightTALK Academy live with Salesforce as their webinar lead shares critical learnings from executing 100+ broadcasts annually, and how webinars became invaluable to Salesforce’s go-to-market strategy. Whether you are small company delivering your first broadcast or a large organization keeping pace with the industry trend, you’ll be able to elevate your program through the actionable takeaways presented in this webinar.

    Register to learn how to -
    - A real-life case study of Salesforce’s most successful webinar in 2015
    - Salesforce’s promotion strategy that lead to a 34% increase in registrations year-over-year
    - Create a two-way dialogue with your audience
    - Deliver flawless productions that are scalable
    - Transform on-demand assets into often missed lead generation opportunities
  • These days, marketing is under big time pressure to perform. With budgets rapidly shifting to the CMO, the demand for marketing to prove its value to the business is only going up.

    Smart organizations are using data science to capture and disseminate this insight. The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    Advanced analytics and data science, when used the right way, can result in better allocated budgets and a more accurate measure of marketing performance — which can mean better, smarter marketing overall.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with analytics.

    Attendees will:

    * Learn about the different types of advanced analysis most commonly used today and how they impact marketing (segmentation, multi-variate testing, marketing-mix modeling, etc.)

    *Learn about attribution, and the most common models used that aren’t last touch.

    * Gain guidance on how top companies are investing in data talent, and best practices for building a data-focused marketing team

    Jon Cifuentes, Insight analyst, VentureBeat
    Steven Rosenblatt, CRO, Foursquare
    David Giannetto, SVP Services, Astea International
    Wendy Schuchart, Moderator, VentureBeat

    More panelists to be announced

    This editorial webinar will be based on the data uncovered in Cifuentes' latest research report "State of Marketing Analytics: Insights in the Age of the Customer"


    Check out VB Insight to access Jon's marketing analytics report, and to access the latest research on Marketing Technology:

  • With longer B2B buying cycles, demand generation marketers are tasked with continuously nurturing prospects at every stage of the funnel to fuel a robust pipeline for their sales team.

    With marketing efforts being tied closer to bookings, marketers tend to rely heavily on gated content since it’s easier to track -- but how many opportunities are you missing out on because of this?

    Video should be your offense for driving engagement and demand for your company. Join the BrightTALK Academy to learn how to strengthen your lead generation campaigns by mixing social and videos. This session will cover:
    - When (and when not to) gate video content on social
    - 4 characteristics of videos that engage
    - How to implement the human element in B2B videos
    - Best platforms and services for maximum video ROI
  • What will marketers be tackling next year? Salesforce shows you why and how marketers can tackle the world of IoT and managing the customer journey across channels, at scale and integrated with sales and service experiences.

    Join a lively debate with Jeremy Waite, Head of Digital Strategy, Salesforce and Tom Smith, Product Marketing, Salesforce and see demos with examples showing Mattel and others' real life digital customer journeys and how you can manage yours with Salesforce marketing cloud.
  • With longer B2B buying cycles, demand generation marketers are tasked with continuously nurturing prospects at every stage of the funnel to fuel a robust pipeline for their sales team.

    With marketing efforts being tied closer to bookings, marketers tend to rely heavily on gated content since it’s easier to track -- but how many opportunities are you missing out on because of this?

    Video should be your offense for driving engagement and demand for your company. Join the Brighttalk Academy to learn how to strengthen your lead generation campaigns by mixing social and videos. This session will cover:
    - When (and when not to) gate video content on social
    - 4 characteristics of videos that engage
    - How to implement the human element in B2B videos
    - Best platforms and services for maximum video ROI
  • Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter is fragmented. Successful marketers realize the buyer journey must be better integrated, but as channels continue to proliferate, it’s challenging to get the full picture of what the customer experience looks like.

    Join IBM Mobile Engagement Leader Josh Rochlin as he shares tips and insights marketers can use to deliver an improved mobile experience and better incorporate mobile into their overall digital marketing efforts. Learn how to:

    More effectively capture mobile behaviors, preferences and sentiment
    Deliver integrated mobile experiences at every touch point
    Engage your customers in the moment with contextually relevant interactions
    Use the data you’ve captured to enrich the customer experience across channels
    Influence intent in new ways in a world of interconnected devices
  • Sponsored by Leanplum

    What do 86% of marketers know about mobile marketing automation (MMA)? They know that it works. Specifically, they know that mobile marketing automation increases engagement, retention and revenue. But the scary thing is that some marketers see almost no result and others see an actual negative impact from their efforts. So what are they missing? It's simple -- until it isn't.

    Even in the same company, we've seen one automated action see practically no result, while a slight tweak can see an increase in 46% conversion? That's some big numbers -- and a big paradigm shift.

    We're going to go deep into mobile marketing automation -- and seeing how one tiny adjustment can make all the difference.

    In this webinar, you'll

    * Learn how to increase your effectiveness and your MMA ROI
    * Better target those whales with strategic focused actions via mobile
    * Avoid costly mistakes by buying a luxury solution that looks pretty on the shelf but doesn't do a lot of good in the trenches.


    Stewart Rogers, Director of marketing technology, VentureBeat
    Marissa Tarleton, CMO, RetailMeNot
    Wendy Schuchart, Analyst, VentureBeat

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Sponsored by Kahuna

    Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.

    In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.

    In this webinar, you’ll:
    * Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
    * Enhance your paid and owned media and connect with individuals
    * Learn how communication automation reduces engagement friction and opens the door for a rich dialog
    * Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce

    Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!

    Michael Becker, Managing Partner and Co-Founder, mCordis
    Doug Roberge, Strategic Services Consultant, Kahuna
    Mark Sullivan, Writer, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • Sure, you want to execute successful automated campaigns,
    but relying on the batch-and-blast scenarios of the past won’t get you there.

    In this session, we’ll cover cutting-edge best practices for campaign automation, from lead source scenarios through to the AQL: automation qualified lead. You’ll also learn how to set campaign progression steps to yield rich leads and trackable results – even when the call-to-action isn’t clicked.
  • Join Marketing Week and IBM for this bespoke webinar outlining the steps you need to reach true digital marketing optimisation.

    This enlightening webinar with Jo Roberts (Head of Content Marketing - Marketing Week) and Jeremy Bassinder (Executive Partner – FMCG - IBM) highlights the quick wins and long term strategies that form the blueprints you need to maximise your digital strategy.

    In this hour long session Jo and Jeremey will discuss:
    •Creating a digital blueprint
    •Test, test and test again
  • Companies from Sony, to Sephora use communities to stay-in-touch with their customers, keep pulse of the customer experience, innovate, co-create and, above all, improve marketing decision-making. Community members participate in on-site discussions, chat with one-and-other and businesses win by mining valuable consumer feedback, and engaging with customers in a meaningful and ongoing way.

    When surveyed, 56% of marketers report using, and 26% report considering branded community approaches for accessing consumer insight in 2015. Virtually all branded community users report that they receive unprecedented ROI from the communities they use and can’t imagine not having a community on-demand insight.

    Toluna is a leading provider of communities, and we power more than 200 communities for brands that you know and love. We’ll provide you with a sense of how these brands have saved money on their research costs, while obtaining more customer feedback from key target audiences.

    In this Marketing Week webinar, in association with Toluna, you’ll learn how:
    • Companies have made an ROI case for building a community of their own, and results achieved.
    • Communities can be implemented – the way that they can tie in with all aspects of marketing, including social efforts.
    • Case study presentations, brands that have put branded communities to work for them, and how they’re winning by obtaining a significant competitive advantage.
  • Webinars are consistently ranked among the top B2B lead generation tactics and can be one of your most powerful marketing tools -- but only if people attend. So how do you maximize both registration and attendance numbers?

    Join the BrightTALK Academy to discuss some of the best ways to promote your presentation from start to finish. You’ll learn how to immediately increase registration and attendance numbers as well as:
    - How to turn employees into webinar advocates
    - Must-do’s to have registrants show up live
    - Successful techniques to ignite influencer excitement
    - Rogue social and email strategies to surprise and assure qualified attendees
  • Just about every marketer is faced with the impact of digital technologies that are changing consumer habits and shifting the way we work.

    So how can you equip yourself to deal with this accelerating pace of change? And what strategies can you adopt to drive meaningful and continuous change?

    Join Econsultancy, Marketing Week’s sister brand, for a session covering the core areas of digital transformation and how you can address them within your own teams.

    On the agenda:

    •Organisational Structures and Resourcing for your marketing and digital teams
    •Insourcing vs Outsourcing key marketing roles
    •Securing Board Buy-in for digital initiatives
    •The role of agility and Innovation within digital transformation projects
    •Skills of the Modern Marketer
  • A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.
  • Featuring Paola Arbour, Vice President, Services IT, Dell Services, this video provides an insight into the Service Integration and Management (SIAM) function. It helps understand how you can benefit from the flexibility and innovation of multisourcing and standard services, while delivering integrated services to the business.
  • Sponsored by Workfront

    Marketing teams get creativity. Creativity is their life’s blood. The concern is that by setting up rules and processes, we might kill that creative spark that drives the art created by the marketing directive. Agile methodology is applying the art of science in order to uncomplicate and reduce unnecessary admin time -- the very thing that keeps us from spending more time making beautiful campaigns and generating innovative copy.

    We’re going to talk to real life marketing teams who are using Agile methodologies to run their right-brained collaboration space – and are seeing tremendous results. We’ll talk war stories, great use cases, and ways to break down the siloes that are keeping your brilliant minds from making that next inspired leap.

    Join us for a free web event sponsored by Workfront to uncover the real-life ways that creative directors are harnessing the power of agile marketing methodologies to rapidly make fantastic leaps and discoveries that fuel careers.

    In this webinar, you’ll:

    * Hear first-hand experiences from current creative teams using tried and true methods to build faster and respond to industry trends quickly
    * Learn ways to increase the number of great ideas and proof of concepts
    * Use data to analyze and capitalize on changes in projects, marketing and industry trends… before your competitors know what hit ‘em.
    * Capture the lightning in a bottle that ensures amazing customer experiences.

    Register today!

    Sponsored by Workfront

    Jim Ewel, Principal, Agile Marketing
    Stewart Rogers, director of marketing technology, VentureBeat
    David Lesue, creative director, Workfront
  • Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analysed AdRoll retargeting campaign data across our global customer base.

    During this Marketing Week webinar in association with AdRoll, Niamh Norton, Head of Product Marketing, AdRoll EMEA will share secrets, tips and tricks from our yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide. Key discussion areas:

    •What significant performance improvements did AdRoll advertisers see after adding Facebook to an existing display retargeting campaign?
    •What made B2B marketers change their minds about Facebook?
    •Which metrics increased —and decreased—after adding mobile retargeting to an existing Facebook campaign?
    •Tips and best practices, including mobile and multi-product ads
    •Retail, finance, travel, and B2B use cases
  • In 2014, Passle undertook detailed research of 400 top professional service firms (law, accountancy & consulting) to determine which firms have been most effective at both building their presence and demonstrating their expertise online. We have now carried out this research again in 2015, which has enabled us to map a number of significant changes across those industries. We will go through this research pulling key trends and insights from the data.

    Using the Hero, Hub, Hygiene model, we will define clear, workable strategies for those industries in how to achieve their content goals.
  • Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost effective consumer research - that of online conversations - that can uncover the important insights that drive your customers to engage and even purchase.

    In this exploration of social listening and monitoring techniques, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.
  • What are the new techniques you should be thinking about implementing in 2016? Dave will cover examples of innovation in best practices across all the core digital marketing techniques including Content Marketing, Marketing Automation, AdWords, SEO, Social media, Email marketing and website design.
  • Our new benchmarking research takes a look at how the UK marketing community is using email and provides key insights into the challenges and barriers that marketers face. Just 1% are using email to its full potential, leaving the other 99% missing out on significant returns…
  • In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
  • Understand the importance of regularly auditing your AdWords account to ensure it adheres to best practice principles to drive improved growth, performance and efficiency. Plus, we will dig into the trends and considerations for your 2016 paid search strategy.
  • With a backdrop of political turbulence and economic constraints, never has digital been so important for charities to highlight causes and find solutions. This webinar will highlight trends affecting the sector and showcase examples of best practice from the UK and internationally.
  • René, author of the Smart Insights Brilliant B2B Digital Marketing guide, will give examples showing how to choose the best types of content that will be most effective across the experience you create from web to marketing automation and social media.
  • There’s no shortage of predictions and advice for 2016, here are 5 items that consistently surface as THE key issues for digital marketers in 2016
  • Sponsored by DeltaDNA

    Everyone loves free things. How can you not? It’s free! So of course, when it comes to the mobile gaming market, free-to-play games currently rule the roost. But for developers of those free-to-play games who are competing with hundreds like it everyday? It can very tough to see a return. Which is why many mobile developers are turning to in-game advertising to monetize their apps.

    Some free-to-play audiences are more accepting of in-game ads than they are of microtransactions. However, ads that seriously interfere with a user’s experience can turn them off your game for good. And if others are willing to make an in-app purchase, the last thing you want to do is scare them off with ads.

    There are many variables to consider when monetizing your F2P games, especially if you want to avoid having a negative effect on retention and user reviews. It can be hard to strike the right balance.

    In this webinar, DeltaDNA CEO Mark Robinson will be sharing the findings of their recent survey into in-game advertising and chatting with VentureBeat's Dean Takahashi about the state of the gaming industry.

    DeltaDNA questioned game developers about their most successful F2P games, discovering their concerns, thoughts for the future, and advice on best practice. You’ll hear about the strategies that are working, and discover some insider secrets on how to successfully monetize your game without upsetting players.

    In this webinar, you will:

    *Discover the brand-new insights generated from this survey.
    *Find out the strategies that successful games are using to monetize.
    *Learn what games are doing in different genres and with different player types, from indie to major.
    *How to balance and improve player retention, monetization, and game ratings using intelligent player targeting, powered by deep data.

    * Mark Robinson, CEO, deltaDNA
    * Dean Takahashi, Writer, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today!
  • In this Marketing Week webinar join Rob Begg, VP Product Marketing for Social Products at Salesforce, and leading brands to learn what strategies and trends are shaping social marketing for the coming year. Topics that will be explored include:

    •The visual web and how marketers are integrating Pinterest and Instagram into their strategies.
    •How the lines between paid, earned and owned are blurring in social marketing.
    •What types of content are on marketer's calendars in 2016.
    •How top brands are measuring the impact of social marketing on their business
  • Marketers, it’s time to fuse your marketing with Emotion Potion. Behavioral and digital data are overflowing these days, yet most marketers are unsure how to turn this abundant information into true insights. While data from loyalty cards, digital clickstreams, and CRM databases tell marketers WHO their audience is and WHAT they are shopping and buying, they can’t fully unlock the WHY behind consumers’ complex behaviors. Emotional forces drive decision-making, and when evoked, emotions forge deep, enduring brand loyalty.

    In this webinar, our panel of thought leaders will lay out the steps to achieving a holistic consumer understanding by integrating attitudinal and emotional data assets with behavioral data sets. By the end, marketers will have the recipe to building brand loyalty through engaging shopper marketing programs.
  • In September 2015, we saw designer shoes, designer handbags, and designer data take to the streets to celebrate Melbourne Spring Fashion Week. Get a sneak peek behind the scenes into the technology used to entice and engage consumers at the event, and how startups and small businesses around the world are now designing with data. Learn how Melbourne City Council, together with IBM:

    - Tapped into social media to identify and target key influencers around the event.
    - Used social media analytics to engage attendees and visitors to the city.
    - Enabled designers, retailers and industry students with the techniques and tools to get started with exploring their own data for insight.
  • Natascha Thomson, CEO, MarketingXLerator, co-author of 42 Rules for B2B Social Media Marketing: Natascha has over 15 years experience in enterprise marketing, and holds two Master’s degrees. She is an Adjunct Instructor for Advanced Social Media at UCSC Extension Silicon Valley.

    Chris Raulf, Founder, Boulder SEO Marketing: Chris' international background makes him one of the few professionals in the industry who truly live and breath international and multilingual search engine optimization on a daily basis.

    Steven Zielke, Founder & CEO of Blappsta: Steven co-hosts "ROCK the BLOG“, one of the largest blogger conferences worldwide, which takes place in Germany.

    Michael Brito, Group Director, WCG: A frequent guest lecturer at various universities including Cal Berkeley, Stanford University, Syracuse University and more.

    Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients?
    But increased search traffic by itself is not an end goal. It needs to convert into bigger sales and less spending, exactly what you as the CMO are tasked to achieve.

    • Many companies spend a large part of their budgets on PPC. Learn why organic SEO can be a better investment than PPC and how to make it happen.
    • Are you ready for the mobile and App revolution? SEO is no longer limited to website optimization, so how can your organization stay competitive in the inbound marketing race?
    • Why Social Media isn't SEO.
    • International SEO - how can you manage this global challenge?

    This webinar will explain what the modern CMO needs to know about SEO to stay competitive and where SEO fits in the organization.

    Key Take-Aways Include:
    • How to make the most out of SEO for your organization.
    • How to increase sales and decrease cost with SEO.
    • Do you need to have an App?
    • Organic SEO vs. PPC - how should you allocate your budget?
    • Why you can’t forget about customer support when it comes to SEO.
  • Integrating any new technology into your sales and marketing stack requires some pre-planning and team alignment. In this webinar Hootsuite will share the steps they took to ensure the smooth introduction of predictive marketing analytics into their own organization. You’ll learn which process changes you need to be thinking about and how to get buy-in from other teams, all with the goal of giving you a faster return on your investment. And their foundational steps have paid off! Hootsuite has increased the velocity of deals in their pipeline while also uncovering dozens of “hidden gem" opportunities through the power of predictive analytics. If you’re ready to add predictive to your marketing stack in 2016 and want to lay the proper foundation for success, this webinar is for you.
  • There is incredible pressure on marketing to show ROI. At the same time, there are some amazing new technologies and initiatives we are being asked to tackle. How do today’s marketing leaders navigate this and obtain budget for these new projects? Join Trisha Winter, CMO of Amplifinity and a panel of executives to discuss how to get executive buy-in for new marketing projects.

    • Trisha Winter, CMO at Amplifinity (moderator)
    • Jeff Day, CEO at Bluewater Technologies
    • Mitzi Hunter, VP of Marketing at Compuware
    • Ginger Stegmire, VP Global Marketing at Llamasoft
  • Sponsored by TUNE

    There's no point in acquiring users if you're not going to engage them.

    By the end of this year, brands and publishers will have spent $70 billion on mobile ads. The inevitable result? The cost of mobile user acquisition is skyrocketing, hitting the high $3 and $4 range this year on average, but jumping to easily $15 to $20 for apps in hot, lucrative spaces.

    That’s why we’re saying user engagement is the new user acquisition.

    Almost 70% of users you acquire do NOT become long-term loyal users, players, or customers. Bringing that number down could halve or massively reduce your average cost of acquisition per user.

    How do you do that?
    What do you do?
    What do you NOT do?
    What results are possible when you engage better?

    There might be no one on the planet who has studied this space as much as VentureBeat's former VP of Research, John Koetsier. He's going to sit down with some chief marketing officers who are leading in the mobile engagement -- and we're also going to talk to the chief marketing officer from Playboy Media, a venerable publishing titan that has been around longer than than many marketers have been alive.

    In this webinar, you'll

    * Hear the mobile strategies that top tier B2C companies are using to engage consumers.
    * Discover the mistakes some marketers make in measuring mobile engagement.
    * Achieve the sweet balance between mobile customer engagement and user acquisition.
    * Get top notch industry survey results from VB Insight's latest mobile report.

    John Koetsier, Mobile Economist, TUNE
    Robin Zucker, SVP Marketing, Digital Research, Playboy Media
    Jason Allen, VP, Multichannel, GameStop
  • Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and commenting on digital content on the two global superpowers of digital content's sites: Facebook, and Google's YouTube. And every single day, more and more of the world's $600 billion advertising spend moves from TV and other legacy media to digital.

    Cue WWIII.

    One of the hottest battlegrounds is digital video. Mobile video advertising has jumped 5X in past months, and video offers the clearest path for TV's $172.5 billion in ad spend to go digital. Facebook's been staking a claim here, and media outlets have been proclaiming Google's demise.

    We'll dig into the findings of John Koetsier's latest VB Insight report and investigate actionable strategies for today's video marketer. We're also going to talk to hot video-based marketing leaders about what works for them in their own video content -- and their biggest tips for avoiding pitfalls and costly mistakes.

    In this webinar, you'll:

    *Learn where the youth and millennial markets are watching their video content
    * Focus your marketing strategy on the right platform for your niche
    * Get contextual and in-depth data to make informed decisions about your video platform today... and tomorrow
    * Monetize your content the right way... once and for all.

    Register today for this interactive marketing executive roundtable. You don't want to miss this one!

    *John Koetsier, Mobile Economist, TUNE
    *Andrew Paradise, CEO and Founder, Skillz
    * Wendy Schuchart, Moderator, VentureBeat

    This webinar is based on John Koetsier's October 2015 report.

    Check out VB Insight to access John's "FB versus GOOG" report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Sponsored by SalesFusion

    If you've ever seen a picture of Taylor Swift or Jon Hamm in a magazine, you'll know the outfit they are wearing wearing probably cost in the region of $1-10k. You really, really want to look like Taylor Swiff or Jon Hamm, but that's a bit out of your price range. Fortunately, the magazine has your back, and tells you how to buy (almost) the same looks for under $100.

    We thought it was high time someone did that, but with marketing technology.

    In this webinar, we'll tell you which marketing technologies are most popular among the Fortune 500s of this world, and then explain how to "get the look" for considerably less. Sometimes free.

    By attending this webinar, you'll:

    * Find out which marketing technologies have the most 'enterprise-class' users
    * Discover free or cheap alternatives to start using today
    * Learn the limitations of those more cost-effective solutions
    * Get the scoop on the up-and-coming products making waves

    Tune in, and we'll show you how to get Saks Fifth Avenue products for an Old Navy price.

    Stewart Rogers, Director of Marketing Research, VentureBeat
    Sean Moeller, Founder and CEO, Daytrotter
    Amber Whiteman, VP Client Services, Metia
    Wendy Schuchart, Analyst, VentureBeat

    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in October, 2015.

    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
    Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
    As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally. That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:

     Determine the ROI of your mobile app investments

     Partner with software developers to create innovative, multi-platform apps

     Leverage programmatic transactions with analytics

     Incorporate insight from social media, public data, and in-house information to create more complete customer profiles

     Expand into mobile ad search.

    Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us on Wednesday, Feb. 3 at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.

    Jon Cifuentes, Analyst, VB Insight
    Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in November, 2015.

    Check out VB Insight to access John's Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in December, 2015.

    Check out VB Insight to access John's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • You wouldn't order a grinder in New York any more than you'd request a sub in Boston. Residents of both states might understand your sandwich order, but using the wrong lingo is a surefire way to discourage customers from clicking on your mobile app.

    Cross outside the U.S. borders and the need to use local language, including slang, only increases; get something translated incorrectly and it could be illegible, incorrect, or offensive. If businesses don't work with regional experts or truly know a nation's preferences they come across as arrogant, uninformed, or both. Words, though, paint only half the picture. Equally important: Cultural innuendos, monetization differences, and personalization expectations vary in each nation and region, and marketers should tailor their messages accordingly.

    The VentureBeat Insight webinar, "How to Spell Success Everywhere in the World," discusses the steps marketing pros can take to build an international message that cements their brand while tailoring it to specific regions.

    Marketing professionals will learn how to:

    • Increase sales, loyalty, and engagement through localization and translation

    • Think globally for campaign creation

    • Partner with in-market experts for enhanced effectiveness

    • Prepare your brand for an international reputation

    • Capture, use, and analyze metrics from around the globe

    • Empower customer's experiences through localized storytelling

    Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, January 13 for the webinar "How to Spell Success Everywhere in the World." Sign up now from anywhere (with Internet).

    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com