Social Media Marketing

Community information
The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • Whether you are a B2B organisation looking to capture attention at an industry event or a consumer brand sweeping into a trending conversation - there is real value to be gained from engaging in real- time or "owning your moment" in social media.

    With the right approach, you can ride the wave of social conversation to increase awareness, engage a highly targeted audience, drive interest and ultimately sales!

    Learn from our own experience riding the wave at #SMWF, as well as case studies from our work with Interflora, Thomson Reuters and Southbank Centre as we explore how to:

    -Effectively plan to own your moment using social insight
    -Resource your teams to react in real-time and approve content fast
    -Leverage paid social to ride that wave
    -Equip yourself with the right tools (free, not just paid!) to maximise the opportunity
    -Measure the effectiveness of your activity and prove ROI
  • Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Acquia:
    Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
  • How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

    Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

    In this session you will:

    * See the data highlighting major trends driving interest in "WCM in the Cloud"

    * Understand the pros and cons of moving your WCM to the Cloud

    * Master the role of the cloud in delivering great digital experiences.

    * Build support and a roadmap to use the cloud in your digital experience delivery strategy.
  • Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
    Learn how to:
    •Determine the key stages in the customer journey
    •Map out the buyer’s thoughts and needs at each stage
    •Identify areas you can improve to enhance the customer experience
    •Use a multichannel approach to connect more effectively with contacts
    •Expedite prospects’ and customers’ movement along the customer journey
  • It's often said that retaining customers is a lot easier and cheaper than finding new ones. But how do you put this into practice and use data to your advantage?

    In this webinar, DueDil analyst Andrew Warren-Payne will discuss why B2B customer marketing is so important and how you can put a plan into place. He will cover:
    -) Setting goals and objectives for B2B customer marketing
    -) How to map your customer lifetime journey and plan your communications accordingly
    -) How to prioritise your existing customers using first party and third party data for retention and upselling activity
    -) How to work together with sales and account managers for maximum effect
  • Get lots of clever tips and techniques to create more effective landing pages immediately.

    This fast-paced, practical webinar includes more than 40 examples, good and bad and is led by popular content trainer and Sticky Content founder, Catherine Toole.

    In just 45 minutes you’ll have learned how to:

    rock a title – even on a small screen
    catch attention from the get-go using bold openers and frontloading
    organise information for optimal effect
    get original approaches signed off and through compliance
    optimise pages for conversion
    delight customers and prospects by satisfying needs and goals
    nudge users down specific paths
    Get better at landing pages in under an hour – sign up for our webinar now.
  • Recent studies show people want to develop more meaningful relationships with brands. The rewards for brands who truly collaborate with their customers and involve them at the heart of their marketing are great, with genuine advocacy leading to more sales, increased brand awareness, meaningful customer insights, user generated content and more.

    This webinar will share how, by putting your customers centre stage, you can develop the meaningful relationships they seek and work with them to thrive in this brave new era of marketing.
  • Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
  • Customer advocacy is great when you can get it, but getting it is usually ad hoc. With new technology available, savvy customer marketers are realizing that there are ways to scale customer advocacy and harness it for demand generation.

    Bob Peterson, Research Director for Customer Advocacy at Sirius Decisions will discuss the drivers behind investment in customer advocacy and Trisha Winter, CMO of Amplifinity will share examples of how Customer Marketing can get started.
  • While “content marketing” (the term) has been in vogue the past 2+ years, the discipline has existed for far longer. Many of us have been creating, publishing and sharing content with our target audience for years, all enabled by a Web CMS.

    Dennis Shiao manages content marketing for DNN. Join this webinar to learn how Dennis uses a CMS to fuel DNN’s content marketing. Topics covered include:

    - Permissions and workflow
    - Publishing
    - Analytics
    - Integration with content repositories
  • In today’s digital world, human communication is constant, while also more different and distant than ever before. On webinars, for example, presenters are tasked with the interesting challenge of engaging an audience that is spread all across the world.

    Unlike speakers standing before a live crowd, webinar presenters can’t see if participants seem bored, distracted, or checked out. However, there are physical event techniques and webinar-specific best practices that can be applied to delivering extraordinary and engaging webinars.

    Join this session to learn:

    - How to capture and keep your audience’s attention during a webinar
    - How to find a moderator to make your presentation run smoothly
    - How to use engagement features to maintain your audience’s attention
  • Social Selling is a hot topic these days. Sales teams are talking about it. Marketing teams are talking about it. More and more companies are dropping the phone and picking up social tools and skills to help them target prospects and close deals.

    But how do you get started and make it a success in your company?

    Join LinkedIn and Oracle Marketing Cloud on July 2nd as we draw back the curtain and explore how to operationalise social selling.

    You'll learn:

    Why social selling is important in today’s digital world .
    Which departments need to be involved to make social selling successful.
    Tips for both sales and marketing for getting started on social selling or how to take the next step in improving your programme.
  • June 24, 10 am PST/1 pm EST

    Speakers:
    John Koetsier: VP Research; VentureBeat
    Ian Woods: Chief Engagement Officer; IMM
    Brian Witlin; COO and Mobile; Yummly

    Moderator: Wendy Schuchart, analyst; VentureBeat

    Abstract:

    If you're only focusing on push notifications with your MMA solutions, you're leaving a lot of money on the table. We've got the inside story on the features used by the most successful mobile app teams ... and which vendors deliver those features. We'll also talk to industry insiders on how they're using MMA in ways you might not have thought of.

    We surveyed 375 mobile developers with over 900 million monthly average users, analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers to find answers to these questions.

    In this webinar, you'll learn:

    * Which features the most successful mobile app companies focus upon
    * Which MMA features you can't afford to ignore
    * How successful apps are using MMA in creative and unique ways

    Join us to learn how to successfully leverage mobile marketing automation to your advantage.

    Sponsored by: Kahuna
  • Personalisation in advertising has become a hot topic for UK brands and marketers. Retargeting uses the power of personalisation to turn shopping basket abandoners into customers, but what else can it do?

    In this Marketing Week webinar join Shane Murphy, AdRoll’s director of EMEA marketing, as he walks through the insights from our survey of 250 European marketers and AdRoll retargeting campaign data from nearly 4,000 advertisers:

    • Real world use cases for retargeting in driving brand awareness, customer retention, and driving sales

    • Industry insight on social, mobile, and attribution

    • Retargeting and attribution best practices
  • This webinar will explain how contact centers can improve their agent productivity, and how that effects overall company bottom line. Join Five9 guest Forrester Research analyst Art Schoeller as he explains the value of top-notch behind the scene tools in your contact center.

    As customers continue to demand higher quality service interactions, the contact center agent has had to step up to the challenge. But is the technology behind the scenes promoting these improvements, or hindering the entire process?

    Between self-service to omnichannel solutions, there are a multitude of avenues in which agents can assist in customer interactions. Having the right solution as the driving force behind the scenes in your contact center enables agents to not only better serve customers, but improve efficiency and ultimately sell more.

    Attendees of this webinar will learn:
    •How to handle increasingly complex customer interactions
    •What to look for to efficiently manage multiple channels
    •Additional tools that agents should have at their fingertips to better answer customer inquiries
  • Join us live on June 18, 2015 at 10 am PST/ 1 pm EST

    This webinar will be based on Andrew Jones' VB Insight report, published May 5, 2015.


    Speakers:
    Andrew Jones, VB Insight analyst; VentureBeat
    Jory Des Jardins, Senior Vice President, Strategic Global Alliances; SheKnows Media /BlogHer
    Britta Meyer, Chief Marketing Officer; WageWorks



    Sponsored by Autopilot

    Abstract:

    Fundamentally, marketing automation refers to software designed for marketing departments to automate repetitive tasks. It helps identify, qualify, convert, and grow (up/cross-sell) customers by delivering relevant messages across channels. And it’s no longer just for B2B companies.

    Only 5% of businesses are currently using this technology today, yet those that do are generating outsized leads, conversions, and revenue.

    Our research shows that marketing automation:
    *Delivers value: 80% of MAP users see their leads increase, and 77% see conversions increase.

    *Is hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them.

    *Isn’t easy to implement: Only 29% said they had no issues or delays in getting results.

    Avoid the pitfalls your peers have already dealt with. Understand the opportunity value and how to get ahead fast.

    This research includes data from 243 marketing automation users and details on features, pricing, and services on 24 of the top vendors. We also conducted dozens of interviews and incorporated market share from data partners who spider close to 20 million websites.

    In this webinar you will learn how to:
    * Select the right vendor for you
    * Understand and avoid delays and challenges
    * Maximize ROI by using tactics that work best



    Check out VB Insight to access Andrew's Marketing Automation Systems report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • You’ve read about keyword research, inbound links and optimizing web copy for search. If you follow the leading SEO experts, you undoubtedly know about Penguin, Hummingbird and Mobilegeddon… But what are they NOT telling you about?

    In this webinar, SEO expert Bruce Chapman from DNN shares 24 rapid-fire tips that you haven’t considered, including the role testing plays toward conversions. You’ll leave the webinar with tricks that you can apply to your website right away, tools you can use to test to find out the best results, increase engagement and outcomes.
  • Complex, closed, time-based nurturing often keeps leads hidden away from sales in the “black box” of lead processing. Frequently, prospects are visiting your content and signaling interest, but legacy marketing systems prevent those engagement signals from reaching sales quickly and intelligently, thereby diminishing your marketing efforts.

    What will you learn?

    • How to use real-time customer intelligence, the social sphere, and email to better engage customers and prospects
    • How to use technology to accelerate sales, including mobile
    • Why sales and marketing automation isn’t the silver bullet
    • How to help sales engage customers to close more business, faster
  • It's no secret that inbound marketing is changing the way companies market both their products and services. Marketers who have successfully created inbound funnels have seen huge growth in both their traffic and leads. This has helped them outpace their competitors who continue to use a marketing playbook that's clearly broken.

    In this presentation we will cover how inbound marketing can help you create a world class funnel, one that generates enormous growth for your company and leaves your competitors miles behind.
  • Gone are the days when only followers and fan numbers matter in social. In fact, social has got a heck of a lot more sophisticated.

    About time too, as brands need to see a return on investment from social (after all it has become quite an investment these days of both time and budget).

    If you want to know how to map social for success, then join me and we’ll take a look at over 1million tweets and posts about holidays, flights and travel, to uncover the social customer social journey.

    The session includes:
    •Which social platforms dominate across the customer journey to purchase
    •What social triggers influence ROI
    •How emotions change across the journey and present brands with an opportunity