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Social Media Marketing

  • Social media 30-minute series: Hard lessons for social advertisers Social media 30-minute series: Hard lessons for social advertisers Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 26 2016 33 mins
    Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers.

    Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement.

    With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right.

    In this webinar you’ll learn to avoid similar mistakes, including how to:
    * Use not abuse user engagement
    * Target and personalize ads to maximize ROI
    * Understand the difference between social advertising and advertising
    * Identify which social channels are most effective for which advertising

    Register for free today!

    Panelists include:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Travis Wright,Chief Marketing Technology Officer, CCP Global
    * Nancy Smith, CEO Bevy.co
  • Making games pay: Data secrets for monetization Making games pay: Data secrets for monetization Dean Takahashi, Games Beat Editor, VentureBeat Recorded: May 26 2016 62 mins
    Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?

    We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.

    Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.

    Learn how to:
    * Target the right players, and the key engagement strategies that work
    * Maximize profits from ads and IAP, and which players are most receptive
    * Predict and measure the lifetime value of players by acquisition channel
    * Apply killer strategies, taking lessons from the most successful games
    * Unlock the lesser-known data secrets behind monetization

    Sign up now!


    Speakers:

    * Dean Takahashi, GamesBeat editor, VentureBeat
    * Stefano Melucci, VP of Product, Thumbspire
    * Mark Robinson, CEO, DeltaDNA
    * Jon Burg, Product Marketing Lead, AppsFlyer

    Sponsored by DeltaDNA
  • Successful online marketing = community building Successful online marketing = community building Nathan Anibaba, head of business development, Tomorrow People Recorded: May 26 2016 31 mins
    Marketers are ignoring one of the most fundamental customer needs: community. Hundreds of millions has been spent on customer centricity and understanding the persona to the nth degree in order to provide 'killer customer insight'. But we have all been blind to one of the most fundamental needs in human life that only comes second to food and shelter: the need to belong.

    The stuff of the human condition is to belong, to make meaning, feel secure, have order within chaos and create identity. Marketers ignore these constituent building blocks of humanity at their peril.

    This webinar will explain what a branded community is, why it is fundamental for marketing now and in the future, and how to build one for your organisation.
  • How to Convert Leads Into Paying Customers With Email Marketing How to Convert Leads Into Paying Customers With Email Marketing Ryan Deiss, Founder & CEO, Digital Marketer Recorded: May 25 2016 87 mins
    In this webinar, Ryan Deiss will show you how to maximize profit through email marketing using his concept of "The Ultimate Game Plan."

    You’ll learn how to:
    • Make more sales by sending fewer emails...
    • Send emails with purpose – moving prospects from one stage to the next way faster
    • Build a proven, 3-step follow-up series designed to doubles sales
  • Fuelling social advocacy and engagement with mobile apps Fuelling social advocacy and engagement with mobile apps Olivier Choron, CEO and Founder of purechannelapps Recorded: May 19 2016 36 mins
    Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
  • Smart Email Marketing within an Omnichannel strategy Smart Email Marketing within an Omnichannel strategy Werner van Ekkendonk, CEO EURObizz Group Recorded: May 19 2016 56 mins
    According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will discuss the role of email marketing within an Omnichannel strategy.

    Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In less than 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • 7 Surprisingly Simple Ways To Get More Business Now 7 Surprisingly Simple Ways To Get More Business Now Christa Trantham, Business Manager, Coach Blueprint Recorded: May 17 2016 72 mins
    In this webinar you'll learn:

    • How to use the “Client/Customer Matrix” to get 5x the results
    • 6 magic words to get more referrals
    • What chocolate (yes, chocolate!) can do for your business
    • ...and more than we can fit in this space!
  • Email Marketing for Local Business Email Marketing for Local Business Josh Melzer, Head of Digital Marketing at LocalVox/Berry Recorded: May 12 2016 47 mins
    Drive more sales with our design tips, best practices and growth ideas.

    Email is one of the most powerful digital marketing tools that a local business can use to turn casual shoppers into lifelong loyal customers.

    In addition to giving you direct access to customers, email marketing has a high return on investment (for every $1 you spend on email marketing, you’ll see a return of $44.25).

    Join us for this 45-minute webinar and you’ll learn:

    -- The primary elements of successful email marketing campaigns
    -- Creating emails that get opened (and responded to)
    -- Ways to grow your list of email marketing recipients
    -- The best times/days to launch campaigns

    By the end of this webinar, you’ll be equipped with actionable email marketing strategies that will help your local business take people go from inbox to in-store sales. Register today!
  • Big SEO for Big Data: Leveraging SEO to Find Clients Seeking Big Data Solutions Big SEO for Big Data: Leveraging SEO to Find Clients Seeking Big Data Solutions Scott Masson, Head Of Technical at SUSO Digital; Moderator: Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: May 12 2016 39 mins
    Big data and data analytics provide invaluable insight for businesses, guiding and steering everything from the decisions made in board rooms to the way they market and provide goods and services to their customers.

    As more-and-more businesses are becoming aware of the agility and competitive edge big data gives them, it’s getting harder for the agencies and start-ups that actually provide big data services to rise above the herd and get found by the businesses looking for them.

    In this webinar, we look at how big data and data analytics companies can shape SEO to their own niche in order to find businesses looking for their exact services and expertise. The webinar covers:
    • Identifying the search terms potential customers are using to find big data companies
    • How to identify niches to get the highest return on the least SEO investment
    • How to use your own big data resources as link building assets and lead generation
    • Key elements of technical and on-site SEO
  • Your Top 10 Demand Gen Questions Answered Your Top 10 Demand Gen Questions Answered Andrea Goodkind, Senior Marketing Manager at BrightTALK Recorded: May 12 2016 31 mins
    There’s not a single company out there not leveraging at least three demand generation tactics to scale their business - SMBs to enterprises alike. Marketers have been tasked to revolutionise and personalise their marketing efforts to acquire their target audience and convert them into customers.

    Over the past year, the BrightTALK marketing team has hosted and published 103+ webinars and videos working with marketers to solve the most pressing impediments to their demand generation. This session will answer 10 commonly asked questions impacting your demand generation strategy - both high-level and detailed such as:

    - How do I stand out from the crowd when there is so much noise?
    - What are the best tactics to keep late stage content, like testimonials, feel authentic?
    - How can we improve our marketing and sales alignment?
  • Webinar: Visual Marketing Series - Engage consumers across the entire journey Webinar: Visual Marketing Series - Engage consumers across the entire journey Ana De Jesus, Senior Marketing Manager, EMEA, Olapic Recorded: May 11 2016 58 mins
    Learn how to make your brand shoppable using visual marketing and earned content.

    Your brand is alive. It lives whenever your customers or potential customers see it, talk about it or just think about it.

    To make your brand shoppable, join our latest webinar with Olapic.

    Join Olapic’s senior marketing manager, EMEA, Ana De Jesus. She will explain how develop shoppable visual content. Learn:

    •How to implement user generated content as part of the purchase journey
    •The visual marketing effect on e-commerce
    •Implementing earned content in-app
    •Making your Instagram shoppable

    Ana will use real examples, looking at hotels that have weddings, and fashion and accessory brands.

    At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.

    Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.
  • Social Media Customer Care: The Battle for Ownership Social Media Customer Care: The Battle for Ownership Sarah Grace McCandless, Director, Digital Solutions, & Nick Sellers, Sr Director, Strategy & Marketing Recorded: May 4 2016 33 mins
    Today’s consumer has digital connectivity at their fingertips 24/7, and they are flocking to social networks for customer care. Twitter alone recently reported a 250% increase in customer service-related content over the past two years, and 60% of these consumers expect a response within an hour or less. However, many if not most of these messages continue to be ignored.

    What’s the problem? Social media ownership was first tucked under Marketing, with a focus on branding and campaigns, but customer care queries through social networks continue to surge. Most Marketing teams are not trained to deal with customer service and do not prioritize these mentions. This disconnect is growing, and the failure to integrate and include customer service in overall social strategy is having a negative impact on company bottom line.

    Join this webinar and learn why it’s imperative for Customer Service and Marketing to collaborate on social media efforts to provide the best customer experience. We’ll cover the key considerations for developing a mutually beneficial program, and discuss how strong social care drives brand advocacy and overall revenue.
  • Beyond Kim Kardashian: Social media in a Snapchat world Beyond Kim Kardashian: Social media in a Snapchat world Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 28 2016 32 mins
    Optimize. Connect. Analyze. We’ve all heard the social media buzz words, but how can we move beyond lingo and actualize an effective social media strategy that doesn’t bore the already short-attention-spanned customer?

    Given that the average person receives roughly 200 emails per week, how can we get them to care about our bikinis and personalized soaps (aside from using Kim Kardashian as a model)? This in-depth interactive executive learning session can help you fuel a high powered fast and effective social media strategy that does more than buzz and ping.

    In this webinar you’ll learn how to create a social media strategy that is unique to your corner of the universe, including how to:

    * Differentiate between social media and social messaging
    * Utilize analytics to optimize your results
    * Empower rather than manage your social media by becoming more effective with the tools at your disposal
    * Optimize social media spending to gain the attention of new audiences
    * Engage social influencers by using the right tools and approaches
    * Craft and deliver the right content and promote it -- beyond finding and sending



    Guests:


    * Itamar Benedy, VP of marketing, Yoga.com
    * Stefania Pomponi, Chief Evangelist, Clever Girls Collective
    * Andrew Grill, Global managing partner, IBM Social
    * Stewart Rogers, director of marketing technology, VentureBeat
    * Wendy Schuchart, moderator, VentureBeat



    Register today!
  • Universal Truths Jeopardizing Customer Service Experience: Benchmarks Revealed Universal Truths Jeopardizing Customer Service Experience: Benchmarks Revealed Bo Young, Senior Director, Customer Analytics and Kirsten Jepson, Senior Director, Market Strategy Recorded: Apr 19 2016 32 mins
    After analyzing millions of customer interactions, Sykes has identified operational areas that require attention to REALLY cause change to the customer experience. During this interview, Bo Young, Sr. Director, Insight Analytics, has promised to reveal those areas and share key tactics for you to take away and bring back to your own company.
  • Killer Tips To Make Your Online Business A Success Killer Tips To Make Your Online Business A Success Gemma Went Recorded: Apr 19 2016 52 mins
    Whether you have an offline business with an online element or you have a 100% online business, this webinar is for you my friend.

    You see, there are many elements that need to be in place for an online business to be a success, but it's so easy to lose sight of them when you get stuck in the day-to-day.

    Sometimes it get's so overwhelming you forget the reason you started your business in the first place (remember that thing you were REALLY passionate about right at the beginning?).

    Shall we try to recapture that passion and push you closer to your goals by sorting out a few fundamentals?

    In this webinar we're going to look at some essential elements you can put in place to bolster your business and help you to get the results you crave.

    From managing your mindset, setting goals, positioning and pricing to digital strategy, funnel creation, outsourcing and growth plans. I'll share some of the key elements I've learned in my 10 years of working with online business owners and the success I've had with my own businesses (which makes me proud as punch).

    Join me, you might just enjoy it.
  • Content Marketing: The 2016 version Content Marketing: The 2016 version Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 6 2016 61 mins
    It used to be you could put up a blog, create a white paper or come up with a slick infographic, and claim you’re doing content marketing. Oh, for the easy days.

    Now, in our multi-channel, hyper-social, personalized landscape, content marketing has gotten a lot more complex and far more strategic. And as customers have seized more control of the conversation -- and traditional advertising continues to lose its clout -- content marketing has become an undebatable marketing tool for both lead generation and brand awareness.

    But given how essential it has become, customers are being carpet-bombed with content. How do you rise above the noise? What channels are essential? How do you maintain relevance? What forms of content are most effective? And how do they fit into a comprehensive marketing plan, not to mention the customer journey at all its junctures?

    Join our panel of content marketing experts and VB’s Director of Marketing Technology research to learn essentials no marketer should be without as they head further into 2016.



    In this webinar, you’ll:

    • Design a content marketing program that complements your marketing initiatives
    • Find your voice – and how to adhere to it across media and platforms
    • Learn which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • Uncover the benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • Determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Ada Pia d'Errico, CMO, Patch of Land
    * Sonny Ganguly, CMO, Wedding Wire
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out. Register today!
  • Business Disruptions with Internet of Things Business Disruptions with Internet of Things Sudha Jamthe, Mobile Business Leader & Stanford Instructor, IoT Author; Interviewer: Natascha Thomson, MarketingXLerator Recorded: Apr 6 2016 60 mins
    All things around us are coming to life with sensors and Internet connectivity. As a result there is the opportunity in this new world to create disruptive innovations to enhance your customer value. Plenty of questions arise as a result.

    Where do you create value and how can you make technology the enabler of your connected customers journey?

    What role does data play and help autonomous machines make decisions to change our lives, industries and future.

    How can you tap into this to build customer intimacy and understand customer intent to serve them better?

    Sudha Jamthe is a technology futurist, CEO of IoT Disruptions, an instructor at Stanford Continuing Studies and author of "IoT Business Primer Book" and "IoT Disruption 2020." She is a thought leader in IoT space, focusing on guiding companies with innovation to adopt IoT and to build ecosystems for Digital Business Transformations. She shares her research on IoT with her weekly "The IoT Show" on YouTube.

    Sudha serves on the advisory board of Blockchain university and Barcelona Technology School.
  • Webinar: Visual Marketing Series - Converting bystanders to buyers Webinar: Visual Marketing Series - Converting bystanders to buyers Becky Dutta, Account Director, Olapic Recorded: Apr 6 2016 50 mins
    Learn how to use visual marketing and earned content to drive sales through social

    According the 2015 Customer Acquisition Barometer social media is not working to acquire customers. Yet.

    This doesn’t mean that social media advertising is worthless – far from it. Social can play a decisive part in the success of failure of your campaign.

    Join Olapic’s director of account management, EMEA, Becky Dutta. She will explain how to convert bystanders to buyers, using social media. Learn:

    Video and photo advertising
    The differences and benefits with Facebook, Atlas, Instagram, Twitter and Bloggers
    How to identify highest converting visual content
    A-B testing on social
    UX: from ads to purchase
    Case studies on successful ad campaigns
    In addition, Becky will present a case study on Unilever’s Magnum ‘Pleasure Store’.

    At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.

    Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.

    Sign up now for the low-down on social media advertising
  • Your Brand Reputation is under Cyber Threat. Are you Prepared? Your Brand Reputation is under Cyber Threat. Are you Prepared? Joe Schramm (Beyond Trust), Evan Blair (ZeroFox), Rich Kahn (eZanga), James Carnall (LookingGlass), Natascha Thomson (MXL) Recorded: Apr 5 2016 62 mins
    Did you know that social media exploitation is the most commonly used technique to gain unauthorized access to an organization?

    This was a finding of Cisco’s 2015 Midyear Security Report.

    This means that - as the guardian of the corporate brand and owner of many external communication channels - marketing needs to play an active role in protecting the business from cyber threats.

    In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media outreach have increased organizations’ attack surface.

    Phishing, hacking, mimicking, click and ad fraud, malware distribution, impersonation, social engineering…the list of possible malicious actions goes on and on and new ones keep emerging. Corporate ransomware cases are grabbing the headlines, where “hostage takers” have the power to destroy trust and potentially a whole business.

    ARE YOU PREPARED?

    In this webinar, a panel of industry experts will:

    •Outline the most common cyber threats to brands, including
    phishing, social engineering, website defacement and compromise,
    corporate impersonation, hacking, click fraud, and insider threats
    •Provide solutions to detect and mitigate threats
    •Offer best practices for threat prevention

    If you are in a marketing role and want to educate yourself about cyber security, this webinar is for you.

    Learn what you can do to protect your brand from malicious actors. You can’t afford not to.
  • Webinar Spotlight: Are you stuck in the notion of what video once was? Webinar Spotlight: Are you stuck in the notion of what video once was? Michelle Salta, BrightTALK Recorded: Mar 31 2016 1 min
    According to InfusionSoft's 2015 Small Business Survey, lead generation is a huge focus for SMB’s. Yet most SMB's spend less than $1,000/month on marketing activities. Small wonder that 55% of business owners also cite time management as one of their biggest challenges.

    Research has proven that video marketing is the most effective way to generate and nurture quality leads. But how does a small business take advantage of this powerful tool without breaking the bank, or stretching themselves too thin?

    In this conversation, the BrightTALK Studios and marketing team discusses techniques to create effective, budget-friendly video content. We also explore how to sell the idea of video to your boss, and how to use external vendors to best effect.
  • Using Animations for Complex Stories Using Animations for Complex Stories Simon Gerzina, Vice President, BrightTALK Studios Recorded: Mar 31 2016 43 mins
    A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth more like “1.8 million words!”

    People are visual learners. That’s why, in a world where B2B stories are increasingly growing more complex and data-centric, content marketers are turning to animation - and succeeding. Animated ads with just 6 to 9 seconds of animation are averaging 138% higher conversion rates than those without, according to Rocket Fuel’s Guide to Creative Optimization. Animation is no longer just for Pixar and Dreamworks. It’s also for you and your business.

    Join us on the BrightTALK Academy as we delve into some of the strategies and tactics for leveraging animation to increase the impact of your content marketing programs. In the webinar you will learn to:
    - Maximize your speed to meaning in the world of “8-second attention spans”
    - Strategize the types of stories that best lend themselves to animation and why
    - Captivate new audiences through multiple animation formats
    - Generate more conversions with some simple animation tactics
  • Live Panel Session: Marketing Intelligence and Analytics Live Panel Session: Marketing Intelligence and Analytics Panelists: Stuart Ray, Modern; René Power, Vision B2B Marketing; Steve Masters, Vertical Leap Recorded: Mar 31 2016 61 mins
    Marketing analytics is no longer just about tying in marketing initiatives with revenues. Top marketers are now able to predict the outcomes of their marketing efforts and optimise them accordingly.

    This video will look at the technologies, the metrics and processes you need to put in place to achieve this level of sophistication.

    Join Julian Buhagiar from BrightTALK as he moderates the discussion in a live panel session.
  • Above the Noise: Promoting content through social media Above the Noise: Promoting content through social media Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Mar 24 2016 33 mins
    Every minute, writers post more than 1,400 new blog posts; Facebook users share about 2.5 million pieces of content; Twitterers tweet 277,000 times, and Instagram fans share 216,000 photos. How on earth, then, can your blog, video, 140 characters, or photo stand out?

    That's the question Stewart Rogers, VentureBeat's Director of Marketing Technology will answer in a webinar designed to help brands boost the visibility of their well-crafted content. By using the appropriate social networks and the right management tools, marketing professionals can transform their blogs, infographics, and visuals into must-view content. Social media management (SMM) is critical to content promotion.

    Customers are constantly connected to social networks; the surest way to their minds, brand loyalty (and wallets) is delivering high-quality content when, where, and how they want it. SMM solutions provide you with these capabilities and the means to track, audit, and analyze results.
    Rogers will provide some details from "Social Media Management: Tools, tactics… and how to win," including a discussion of some of the best (and worst) 28 major SMM tools.

    After the event, you will:

    * Understand how SMM can help your brand
    * Know the best SMM vendors to investigate for your business
    * Recognize the tactics, metrics, and techniques you need to promote your content via social media

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jeffrey Smith, CEO, Smule

    Register today!
  • Six ways marketing clouds will help you burn the competition Six ways marketing clouds will help you burn the competition Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Mar 17 2016 62 mins
    If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marketing clouds offer feature-rich platforms to deliver a complex and fully fleshed out marketing team experience. Essentially, they do the heavy lifting for you. But marketing clouds are pretty new -- and we're not seeing a huge penetration right now, partially due to a layer of complexity that could be off-putting to some. But the marketing cloud landscape is changing -- and if you're clever, you'll want to get in on the ground floor.

    Marketing clouds encompass smart emails and SMS messaging; social targeting; integrated call center and customer relationship management (CRM) support; data-supported marketing; smart apps, and more. Because they incorporate all data an organization knows about each customer, these cloud-based solutions empower marketing to be more efficient, engaged, and effective. While cloud solutions can be complex, time-consuming, and costly to implement, they are a good investment, according to about two-thirds of executives VentureBeat surveyed for its report, "Marketing Clouds: How the best companies are winning via the best technology." In this webinar, VentureBeat Research Analyst will discuss the hurdles and benefits of marketing clouds, most useful features, and cloud's impact on marketing initiatives.

    When you leave, you'll know:

    * What makes up a marketing cloud and why it may be right for your organization
    * The five different types of marketing cloud
    * VentureBeat's best marketing cloud software bets for SMBs, enterprises, and startups
    * The ROI marketers can expect from their implementation
    * How to improve adoption by encouraging user adoption

    Panelists:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Michael Healey, CEO, Yeoman Technologies
    * Rachel Silva, Assistant VP, Marketing, Pep Boys
    * Wendy Schuchart, Moderator, VentureBeat


    Register today!

    Sponsored by IBM Silverpop
  • Why everything you think about marketing automation is wrong Why everything you think about marketing automation is wrong Jason John, Publisher's Clearing House Jun 2 2016 5:00 pm UTC 60 mins
    Marketing automation has exploded. No surprise. 80% of marketing automation users see their leads increase, and 77 percent see their conversions increase. So if the results are so awesome, why are only 5 percent of businesses using this marketing tech silver bullet?

    Here's the thing: most companies are doing it wrong. You heard us. Wrong. We're going to show you why some orgs have been reticent to embrace this technology and how you need to approach your senior leadership to get ultimate buy in for intense ramp up of your marketing efforts. What's more, we'll show you exactly why you can no longer afford to overlook what is like lightning in a bottle for ambitious marketing teams. Are you hungry? Because only hungry marketers need attend this rock star interactive panel.

    In this webinar, you’ll:
    * Learn exactly what marketing automation can and can’t do
    * Frame the marketing automation question for the C-suite
    * Maximize ROI by using automation tactics that work best

    Speakers:
    * Jason John, CMO, Publisher's Clearing House
    * Steve Neely, CMO, Casino del Sol
    * Tim Parcell, VP Experience Planning, Allen and Gerritsen
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by IBM Marketing Cloud

    Register today for this free webinar!
  • The Future of Social Analytics The Future of Social Analytics Leonie Roderick (Marketing Week), Ben Cockerell (Global Marketing Director - Crimson Hexagon) Jun 9 2016 2:00 pm UTC 75 mins
    At Crimson Hexagon, we help the leading brands and agencies globally keep up with the fast changing world of social media. As we grow and develop our social intelligence, we aim to ensure they can tackle three big challenges the future of social will bring: image analytics, trend spotting and advanced emotion detection.

    In this Marketing Week webinar, in association with Crimson Hexagon, we will aim to take on these three challenges, providing examples of how organisations can future proof their businesses to deal with:

    Image recognition and analytics
    With more than 1.8 billion images posted to social media channels like Twitter, Facebook, Instagram, Tumblr and Whatsapp every day, how can brands better analyse campaign performance, identify influencers and understand consumer audiences?

    Trend spotting
    People have been sharing opinions and interests on social networks for more than 10 years. What can brands learn by analysing 750 billion social posts about how your target audiences are evolving and what they are talking about?

    Advanced emotion detection
    As organisations become more sophisticated in their application of social intelligence across different departments and business units, how can organisations move beyond positive and negative sentiment to distil true meaning from social conversation?
  • How Structured Content Can Increase the ROI of Your Website and Content Marketin How Structured Content Can Increase the ROI of Your Website and Content Marketin Colleen Jones, CEO of Content Science Jun 16 2016 4:00 pm UTC 60 mins
    Content that is modular, structured and semantically rich can attain almost magical powers. These powers make your content have more marketing impact--and ultimately can increase your content ROI--no matter whether that content is part of your website, newsletter, blog, or mobile application.

    In this webinar, Colleen Jones, CEO of Content Science, will walk through the benefits of structured content and examples of using it for your marketing. She’ll detail how content can be organized for better distribution and discovery, all while delighting your customers or users.

    You’ll gain actionable knowledge about structured content as well as ideas to drive better results from your marketing and a higher ROI on your content.
  • Improve Marketing ROI by 11X with Influencer Marketing Automation Improve Marketing ROI by 11X with Influencer Marketing Automation Nielsen Catalina Solutions and Rustin Banks, TapInfluence CPO/Co-founder Jun 16 2016 4:00 pm UTC 60 mins
    Earlier this year, Nielsen Catalina Solutions released a first-in-class study, revealing that influencer marketing delivered unprecedented ROI for a Fortune 500 brand. In this webinar, TapInfluence co-founder and CPO Rustin Banks and Joshua Books from Nielsen Catalina Solutions will unveil the marketing technology that made these results possible and expert insights into the campaign methodology. Watch this webinar and learn how TapInfluence was able to deliver an 11x ROI over traditional advertising using Influencer Marketing Automation.
  • Mobile users: Acquiring high revenue users on the cheap Mobile users: Acquiring high revenue users on the cheap Jon Cifuentes - Research Analyst; VB Insight Jun 16 2016 5:00 pm UTC 60 mins
    If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar in which VB analyst Jon Cifuentes will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application

    Speakers:

    * Jon Cifuentes, Analyst, VentureBeat
    * Rachna Ahlawat, VP of Product, Ondot
    * Jeff McConathy, VP of engineering, Trulia
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon
  • 5 Tips for Pitching to National Publications 5 Tips for Pitching to National Publications Patrice Tartt, Writing Coach Jun 16 2016 9:00 pm UTC 45 mins
    In this webinar, we will cover the top 5 tips for pitching to national publications and how this can give your brand and business professional credibility, brand exposure, social media following, clientele, and an increase in profitability.

    Being featured in, or writing for an online national publication is an easy way to market your brand and business and all of these tips will work on mobile.
  • The business case for bots: Understanding the bot landscape The business case for bots: Understanding the bot landscape Jon Cifuentes, Analyst, VentureBeat Jun 21 2016 5:00 pm UTC 60 mins
    Whether used for ecommerce, messaging, or checking the weather, the idea of a bot (software designed to automate tasks or simulate conversation) to streamline these efforts is easy to love. As a new form of interactive communication (think the Weather Channel’s pop-up weather report on Kik), bots have great potential to increase the reach of marketing and sales into the daily lives of connected users around the globe. However, as the bot industry takes off, so do bad bots, those bots used by hackers to access data and corrupt business operations. It is estimated that bad bots constitute about 40 percent of all bot traffic.

    What do bots mean for your business? Are they a technology you should be tracking that might strengthen your bottom line? The short answer is “yes.” In this webinar, experts will discuss the bot landscape: the how, what, where, and when of bots and how they can potentially impact your business. In addition, you will learn to:

    •Recognize bad as well as good bots and their implications for your business
    •Understand the difference between chatbots and SMS
    •Take advantage of developments in bot technology
    •Identify the key players in the bot landscape

    Speakers include:
    •Jon Cifuentes, Analyst, VentureBeat
    •Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free webinar.
  • Your webinar is over - now what? Thinking beyond the live event Your webinar is over - now what? Thinking beyond the live event Ken Molay, President of Webinar Success Jun 21 2016 5:00 pm UTC 45 mins
    Are you judging the success of your webinars purely on the results from the live presentation? The power of webinars lies in their ability to provide ongoing business returns long after “event day”. Effective marketers consider post-webinar promotions strategies from the start.

    Join us on the BrightTALK Academy as webinar expert Ken Molay shares best practices and practical advice for achieving post-webinar returns. This free online session will cut out the fluff with a concise 30 minutes of nonstop tips and tricks, followed by a full 15 minutes to answer your questions live on the air. You’ll be on your way with enough time to get a cup of coffee and prepare your notes for your next meeting!

    Register today for your chance to learn:
    - How to boost views of your webinar recordings
    - Ways to repurpose recordings in sales, marketing, and customer relations
    - Tips for structuring content to improve post-webinar usefulness
    - Techniques for reengaging previous webinar attendees
  • Social appetizing: Winning at the intersection between social ads and apps Social appetizing: Winning at the intersection between social ads and apps Stewart Rogers, Director of Marketing Technology, VentureBeat Jun 23 2016 7:30 pm UTC 30 mins
    Social appetizing, driving app downloads through social ads and then incentivizing social sharing mechanisms in-app to boost reach, is often a missed opportunity for companies. Part user-acquisition, part smart social advertising, the world of social appetizing can be complicated and confusing. Leveraging social networks to push app downloads doesn't have to be.

    In 2015, 2 billion mobile users downloaded over 350 billion apps and spent approximately 76 percent more time on their devices than in 2014. Mary Meeker’s trend report estimates that the industry is under-spending on mobile ads by around $25 billion. And gaining high-quality users is harder than ever.

    Join us for an exclusive VB Live event where you’ll capitalize on this potential and learn to:

    • Maximize social app advertising (appetizing) without scaring customers away
    • Influence consumers within apps to leverage social for a 360 degree effect
    • Understand how social ads help drive the app economy
    • Find out what works, what doesn’t, and who is the rising star in social appetizing

    Speakers include:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Analyst, VentureBeat

    More speakers are coming soon!

    Register for this free webinar today.
  • The AI revolution: How artificial intelligence can boost your bottom line The AI revolution: How artificial intelligence can boost your bottom line Jon Cifuentes, Analyst, VentureBeat Jun 28 2016 5:00 pm UTC 60 mins
    Ever since iPhones came equipped with the soothing tones of Siri, artificial intelligence entered the mainstream. Whether answering basic questions or finding information on local architecture, artificial intelligence (AI) simulates human intelligence such as visual perception, speech recognition, decision making and even language translation. From the insurance industry’s anti-fraud efforts to the latest automobile technology (self-driving mini-vans anyone?) AI is revolutionizing products and services throughout the business world.

    From Google to Sony to Facebook, the big players are investing in AI and smart money is on its continuing relevance to emerging business. Join this VB Live event where experts lay out the AI landscape, tell you what you can expect in the next few years and the potential impacts on your bottom line.

    In this webinar, you’ll learn to:
    •Understand the AI outlook
    •Recognize the key players (what they know that you should too)
    •Anticipate changes in the AI landscape and plan accordingly
    •Find ways to integrate AI into your business plan

    Speakers include:
    •Jon Cifuentes, Analyst, VentureBeat
    •Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free webinar.
  • Digital Transformation in Life Sciences: Become future-ready with Dell Services Digital Transformation in Life Sciences: Become future-ready with Dell Services James Hayden (Dell Services) and David Souchik (Dell Services) Jul 12 2016 4:00 pm UTC 45 mins
    Better health outcomes begin with digital transformation. Thought leaders from Dell Healthcare and Life Sciences Services will facilitate a live conversation on how to best navigate the journey of becoming a digital pioneer and how your organization can outpace competition through by leveraging custom-tailored solutions built specifically for Life Sciences organizations.
  • How to Optimize Your Digital Marketing to Drive More Calls and Customers How to Optimize Your Digital Marketing to Drive More Calls and Customers Blair Symes -- Director of Content Marketing at DialogTech Jul 13 2016 4:00 pm UTC 60 mins
    Digital marketing has gone mobile. And thanks to smartphones and click-to-call, digital ads will drive over 100 billion calls to businesses in the U.S. this year. In today's mobile-first world, the success of your digital marketing often depends on your ability to drive calls. You now have to know the ads, keywords, and web pages driving good calls – so you can optimize for what’s bringing in not just the most leads, but the most customers.

    Join call attribution experts from DialogTech to learn how today’s most successful marketers are using call data to prove and improve drive ROI. You’ll learn:

    •The enormous impact smartphones are having on digital marketing
    •How to optimize search, social, and display campaigns to drive calls and sales
    •What data marketers must capture around phone calls to optimize ROI
    •Real-world stories for how digital marketers use call data to drive revenue
  • Webinars in the Digital Age Webinars in the Digital Age Kushlani De Silva, Senior Lead Marketing, WSO2 Jul 14 2016 4:00 pm UTC 60 mins
    Webinars have evolved into becoming one of the most cost effective, yet powerful tools, in lead generation, nurturing and customer acquisition. With Digital Marketing, becoming the name of the game in 2016, your webinar strategy needs to sit at the heart of your digital strategy Join this webinar to learn:

    - How webinars can contribute to an organisations digital strategy,
    - Best practices to follow when using webinars as part of a digital strategy.
    - Measuring the success of webinar campaigns effectively.
  • Content Marketing: How Blogging Offers Actual ROI Content Marketing: How Blogging Offers Actual ROI Suzanne Baran, Content Strategist, Capital Group Aug 17 2016 6:00 pm UTC 60 mins
    Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:

    - Why content is at the forefront of digital strategy
    - How to evangelize the importance of content marketing for your brand, product, service, or sector
    - Tips and tricks of the trade
    - Making a case for content marketing resources and measuring your efforts
  • The true power of B2B Content Marketing (showcase from Exact Software) The true power of B2B Content Marketing (showcase from Exact Software) Werner van Ekkendonk, CEO EURObizz BV and Mark Appel, Global Marketing Director Exact Software Aug 18 2016 1:30 pm UTC 60 mins
    In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.

    We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.

    Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
    His informal way of speaking and his seniority will definitely inspire you.

    In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.

    Recommanded websites:
    EURObizz: www.eurobizz.eu
    BrightTALK: www.brighttalk.com
    LinkedIn profile Mark Appel: www.linkedin.com/in/markappel
  • Social media series: Social analytics Social media series: Social analytics Stewart Rogers, Director of Marketing Technology, VentureBeat Aug 25 2016 7:30 pm UTC 30 mins
    So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you have the data flowing in from users that you suspect might help leverage additional conversions.

    How do you turn social data into a well-oiled social analytics machine? The answer is unless you do social analytics rightly, you'll have useless data rather than an action plan.

    In this free webinar, join expert Stewart Rogers, Director of Marketing Technology with VentureBeat and other experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free webinar
  • Planning a Video Marketing Campaign: What to Expect and Where to Begin Planning a Video Marketing Campaign: What to Expect and Where to Begin Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House Sep 14 2016 4:00 pm UTC 60 mins
    Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
  • Marketing Disruption in the IoT: don't watch this if you don't like change! Marketing Disruption in the IoT: don't watch this if you don't like change! Werner van Ekkendonk, CEO EURObizz Group & Keynote (t.b.a.) Sep 15 2016 1:30 pm UTC 60 mins
    Is Marketing Disruption in the IoT really disruptive? According to a White Paper publish by Machina Research, ‘Enterprise IoT will disrupt your industry’! So the question is not if it will happen, but when. Are you and your business ready for that?

    Keynote speaker: information will follow soon

    Enterprise IoT embraces the merging of information technology and operational technology. It's about an irreversible process where IT will become an integrated and intrinsic part of today's and tomorrows products and services.

    In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Marketing Disruption in the IoT and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizzgroup.eu
    BrightTALK: www.brighttalk.com
  • The ultimate answer for effective Lead Generation & Management The ultimate answer for effective Lead Generation & Management Werner van Ekkendonk, CEO EURObizz Group and Scot Otte, Director of Marketing EMEA at Brooks Running Oct 20 2016 1:30 pm UTC 60 mins
    The heartbeat of marketing is lead generation. It means growth for a company, it means filling the pipeline for Sales, it means authentically convincing potential customers about the delivery of your added value to their business or tho their lives. According to Marketo marketing departments in most companies are increasingly responsible for leading and shepherding their customers journeys. So what's your story?

    Keynote speaker:
    Scott Otte, Director of Marketing EMEA at Brooks Running

    Profile Scott Otte:
    Scott is a highly experienced marketing expert with close to 20 years of experience in building creative business, brand and marketing solutions in international environments for brands & organizations in sports, leisure, fashion and entertainment.

    Talking about Lead Generation & Management, If you have the ultimate answer to the perfect attraction and handling of leads, please let us know. That sounds like a simple question, but quite some companies are struggling to give us the ultimate answer. Maybe it's because they have no proven process and strategy and maybe because there isn't such a thing as the one-size-fits-all ultimate strategy.

    Where Lead Generation & Management in the past century was probably picking names in the phone book, now we are talking about a cooperation between sales and marketing, automation, lead generation and nurturing, analytics, marketing leads, sales leads, making new customers and build a relation with them.

    In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Lead Generation & Management and the 2016 trends on this area. Scott Otte is accompanied by his colleague Niek Oostvogels, Digital Marketing Manager.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • Social Media Marketing that creates Return on Investment Social Media Marketing that creates Return on Investment Werner van Ekkendonk, CEO EURObizz Group and Menker Johannes, Fortune 500 brands Consultant & former Account Director Twitter Nov 17 2016 2:30 pm UTC 60 mins
    According to Hootsuite Social Media Marketing needs social networks management, planning, engagement with your audiences and finaly the ability to measure your Return On Investment .

    Keynote speaker: Menker Johannes
    As a Fortune 500 Brands consultant Menker worked for top companies like Twitter, IPG Mediabrands and Outrider. He has an impressive list of premium international brands he has helped, like Daimler/Mercedes, Unilever, P&G, TomTom, Monsterboard, Sonos, Microsoft, Coca-Cola, MasterCard, Rabobank, Burger King, eBay, ABN AMRO bank, MTV Networks and many others. With a proven track record in online and e-commerce sales marketing roles working closely for leading companies in Travel, Retail, Finance, Technology and FMCG industries, you definately don´t want to miss this inspiring session!!

    Where Social Media once was seen as the playfield of a company, but that view surely has been changed. It now has become a vital part of a business' gear wheel.

    In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Social Media Marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizzgroup.eu
    BrightTALK: www.brighttalk.com
    Menker Johannes: www.linkedin.com/in/menkerjohannes
  • How to expand your audience on social media How to expand your audience on social media Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps Nov 17 2016 4:00 pm UTC 45 mins
    Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.