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Social Media Marketing

  • Brinqa came to BrightTALK for a reliable platform for engaging IT professionals
    Brinqa came to BrightTALK for a reliable platform for engaging IT professionals
    Troy Vera, Brinqa, Demand Generation Manager Recorded: May 17 2019 3 mins
    "BrightTALK is like a magnet that attracts talented and skillful people.." Brinqa uses BrightTALK to host their professional content, because as a lead generation partner it really helps to drive people down the funnel as they self-educate.
  • Caringo uses BrightTALK to educate audiences and build out their sales pipeline
    Caringo uses BrightTALK to educate audiences and build out their sales pipeline
    Sarah Cook, Caringo, Director of Marketing Recorded: May 17 2019 2 mins
    Seeking a Content marketing platform that could also fill their demand generation needs, Caringo came to BrightTALK looking for a very niche professional audience. BrightTALK audiences make meaningful engagements with content, indicating a high degree of buying interest, and high likelihood of conversion.
  • Tableau partners with BrightTALK to extend the value of their in-person events
    Tableau partners with BrightTALK to extend the value of their in-person events
    Neridah Edwards, Tableau, Senior Marketing Manager Recorded: May 17 2019 1 min
    Looking for a demand generation partner to extend the life of their events, Tableau partnered with BrightTALK and used @ Summits to allow online viewers to join engaging online experiences from their in-person events.
  • Red Hat acquires more of their ideal audience on BrightTALK using Content Leads
    Red Hat acquires more of their ideal audience on BrightTALK using Content Leads
    Susan Gilchrist, Red Hat, Principal Program Marketing Manager Recorded: May 16 2019 2 mins
    Red Hat primarily came to BrightTALK with demand generation needs. They found that many of their converted leads, engaged with their content on BrightTALK multiple times.
  • Tactics to Identify Impersonators and Protect Digital Presence
    Tactics to Identify Impersonators and Protect Digital Presence
    Matt Schnarr, Senior Manager, Sales Engineering at ZeroFOX Recorded: May 16 2019 35 mins
    Social media profiles serve as a valuable tool for corporations, high-profile executives and celebrities to create brand awareness and engage directly with followers. But these profiles also represent a broad, easily exploited, and often unregulated attack surface. Bad actors take advantage of your hard-earned social following to spearphish your customers and employees, spread offensive or malicious content, and damage your reputation. Learn how to identify and remediate impersonating profiles of your brand, executives and even yourself.


    Attendees will learn:
    -Why social impersonations often serve as the gateway to broader cyberattacks
    -Tactics for identifying and taking down impersonating profiles
    -Best practices for securing your accounts
  • BrightTALK's 2019 Benchmarks Report
    BrightTALK's 2019 Benchmarks Report
    David Pitta, CMO at BrightTALK and Val-Pierre Genton, VP of Product Marketing at BrightTALK Recorded: May 15 2019 61 mins
    Explore the 2019 Benchmarks Report with us as we dive into the performance of webinars and videos, and for the first time ever direct insight from our more than 8 million users. We’ve analyzed a wealth of data, looking at over 100,000 webinars and videos, with 16,000 being created within the past year.

    Join this session and dive into this as well as the performance of leads from online Summits and webinar events, and how they grow pipeline and bookings.
  • Raising the bar on content moderation for social & gaming platforms
    Raising the bar on content moderation for social & gaming platforms
    Two Hat Security Recorded: Apr 25 2019 61 mins
    Social networks today are undergoing a massive paradigm shift when it comes to content moderation. From tragic shootings broadcast live on Facebook, to YouTube removing comments on children's videos due to child predator concerns, social platforms are under fire from users, governments, and law enforcement to adopt better technology and strengthen their content moderation practices.

    It’s not all bad news. Business leaders have also realized that accurate, efficient moderation, coupled with positive reinforcement, can increase user retention and encourage growth.

    But who is responsible for enforcing these policies and practices? How did hate speech, abuse, and extremism become the "cost of being online"? And how can like-minded businesses band together to raise the bar and make their social platforms engaging, safe for all users, and ultimately, more profitable?

    Join Two Hat CEO and founder Chris Priebe and veteran analyst and market influencer Brian Solis for an insightful talk about the changing landscape of online conversations and the role of content moderation. Social abuse and objectionable materials need no longer be the price of admission.

    Register today for this free event!

    You’ll learn:

    * How to start a dialogue in your organization around protecting your audience without imposing on free speech
    * The business benefits of joining the growing movement to "raise the bar"
    * Practical tips and content moderation strategies from industry veterans
    * Why Two Hat’s blend of AI+HI (artificial intelligence + human interaction) is the first step towards solving today’s content moderation challenges

    Speakers:

    * Brian Solis, Principal Digital Analyst at Altimeter, author of "Lifescale"
    * Chris Priebe, CEO & founder of Two Hat Security
    * Stewart Rogers, VentureBeat
  • Protect Financial Customers From Fraud and Fakes
    Protect Financial Customers From Fraud and Fakes
    Zack Allen, Director of Threat Operations, ZeroFOX and Ryan Trost, Chief Technology Officer, ThreatQuotient Recorded: Apr 24 2019 37 mins
    How to identify and mitigate social media and digital risk

    Financial service organizations have a massive footprint and attack surface on social media & external digital platforms — all of which is ungoverned, unmonitored and unprotected by the existing security perimeter. Understanding the threats on these platforms is critical, from financial fraud, phishing and malware spread on social media, customer scams, impersonating accounts and mobile apps, and more. Join ZeroFOX and ThreatQuotient to learn the top risks facing financial institutions on social and digital channels and key tactics for addressing those risks.

    Key Takeaways:

    -Understand top trends and threats facing financial institutions on social and digital channels
    -Gain knowledge of key tactics for addressing social and digital threats
    -Learn about the tools available to your organization for mitigating risk
  • Trailblazing Women Changing the Face of Cannabis: Community & Events
    Trailblazing Women Changing the Face of Cannabis: Community & Events
    Denise Biderman: Mary's List, Solonje Burnett: Humble Bloom, Sasha Perelman: Revolver Productions, Ashley Kingsley: Ellementa Recorded: Apr 24 2019 55 mins
    Wondering how to get into the cannabis industry? Join Mary's List along with Solonje Burnett, Sasha Perelman & Ashley Kingsley as they discuss community & the importance of creating events of impact.

    Solonje Burnett is a cannavist & Co-Founder of Humble Bloom. As a culture consultant, she creates innovative workplace conferences, designs & implements D&I plans & forges agency partnerships. Her clients include Databricks, Working Mother Media, BetterCloud, & Koya Leadership Partners. Solonje produces events & festivals for conscious companies, hosts nightlife parties & programs music at membership clubs. She has worked with Afropunk, Summit Series, Le Bain at the Standard Hotel, Transgender Legal Defense & Education Fund & Soho House, among others.

    Sasha Perelman is the CEO of Revolver Productions. With 17+ years of global brand event curation, her portfolio includes Yves Saint Laurent, Giorgio Armani, 23&Me, & Lenscrafters. Sasha’s event 'Immersion' was featured in Rolling Stone as the “Best Pot Party in California.” In 2017, Revolver worked with the Grammy Award Winning Artist & Activist Common’s Non-Profit, Imagine Justice, for the Hope & Redemption Tour - a 30,000 person concert in Sacramento, & two prison shows raising awareness around mass incarceration. In 2018, Revolver Productions, partnered with MARY Magazine to launched Mary Talks - discussions around cannabis as a wellness & lifestyle tool.

    Ashley Kingsley is the Co-Founder of Ellementa. She is a strategic, multidisciplinary marketing executive who partners with CEOs & entrepreneurs - multi-million dollar brands and start-ups alike - to grow companies, brands, & profits. Noted as 'Top 50 People to Watch in Social Media' by Arrea Agency in 2017, she built & launched Daily Deals for Moms that expanded into 27 markets before it sold. She has been featured in the Wall Street Journal, Fox, CNN, CNBC, MSNBC, Mashable for Daily Deals for Mom, HERB, Techcrunch, Women's Day Magazine, Westword, & Fox31.
  • Trailblazing Women Changing the Face of Cannabis: PR, Advertising & Media
    Trailblazing Women Changing the Face of Cannabis: PR, Advertising & Media
    Denise Biderman (Mary's List), Mary Pryor (Cannaclusive), Cynthia Salarizadeh (AxisWire) Recorded: Apr 24 2019 44 mins
    Wondering how to get into the cannabis industry? Join Mary's List along with Mary Pryor and Cynthia Salarizadeh as they discuss the world of cannabis marketing, their own career transitions, and the future of cannabis advertising and media.

    Mary Pryor is the Co-Founder and CEO of Cannaclusive. She is a passionate and vocal media expert currently based in Los Angeles and New York. Raised in Detroit, Michigan, Mary received exposure to automotive design, electrical engineering, music, digital arts and marketing at an early age. Today, Mary is a powerful and accomplished Digital and Marketing Specialist who has worked for major brands such as Sony Music Group, Viacom, Attention PR, City Parks Foundation, Mirrorball, Uptown Magazine, Black Enterprise, CBS News, Ebony Magazine, The Rolling Stones, VaynerMedia, Mindshare, McGarryBowen, McCann, SheKnows, and MusicWorld.

    Cynthia Salarizadeh is the Founder of AxisWire, as well as the Founder of House of Saka, which houses the world’s first cannabis infused still and sparkling rosé out of Napa Valley. In addition, Cynthia is the Co-founder of Green Market Media, most recognized for its cannabis finance news publication, Green Market Report, as well as Co-founder of Industry Power Women. As an entrepreneur, Cynthia has either founded or co-founded multiple companies that have successfully exited through acquisition within the cannabis industry. In 2018, Cynthia was nominated as Entrepreneur of the Year and CEO of the Year by Cashinbis; she was named by High Times as one of the 100 Women in High Places, and she was featured by Dope Magazine as one of the “Outstanding Women in Cannabis."
  • Trailblazing Women Changing the Face of Cannabis: Start-ups & Entrepreneurship
    Trailblazing Women Changing the Face of Cannabis: Start-ups & Entrepreneurship
    Denise Biderman (Mary's List), Lisa Snyder (Tokeativity), Adelia Carrillo (Direct Cannabis Network) Recorded: Apr 24 2019 50 mins
    Wondering how to get into the cannabis industry? Join Mary's List along with Adelia Carrillo and Lisa Snyder as they discuss start-up life, career transitions and being entrepreneurs.

    Adelia Carrillo - Founder & CEO of Direct Cannabis Network. DCN is the leading digital B2B news network covering the latest tech, entrepreneurs and innovative companies in the cannabis industry. With her roots in the corporate and consumer electronics industry, her passion for technology, startups and innovation has been a key strength in her transition into the cannabis space. Becoming a voice for the upcoming startups, uniting the cannabis business community, Adelia is building an inspiring yet prominent voice in the world on the topic of cannabis entrepreneurship.

    Lisa Snyder - Founder & CEO of Tokeativity, The Global Cannabis Community for Women. Lisa is a cannabis and women’s rights activist, a web developer and online strategist. She has designed and launched over three hundred websites and digital campaigns, including ecommerce & membership platforms, and has extensive background in Google SEO leading back to 2004. Her work has been recognized in Forbes, Rolling Stone, The Guardian, MJ Lifestyle, Travel Portland, CannabisTours.com, Dope Magazine, Civilized, Willamette Week and Time Out New York among others.
  • Crawler Automation - Selenium vs. Puppeteer (UK time)
    Crawler Automation - Selenium vs. Puppeteer (UK time)
    Rachel Holander, Roi Paz Recorded: Apr 24 2019 18 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • Crawler Automation - Selenium vs. Puppeteer (USA time)
    Crawler Automation - Selenium vs. Puppeteer (USA time)
    Rachel Holander, Roi Paz Recorded: Apr 23 2019 18 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • Win Back Email Unsubscribers and Keep Them Subscribed!
    Win Back Email Unsubscribers and Keep Them Subscribed!
    Madhu Gulati, CEO , Marrina Decisions Recorded: Apr 10 2019 23 mins
    People unsubscribe from email lists all the time. That’s not necessarily a bad thing since it helps in keeping your database clean and up to date. Plus, in this way, your email marketing reaches the best audience.

    Focusing on engaging subscribers is must. In this webinar we will share some awesome tactics that may turn their decision around.
  • Digital Transformation is Changing Marketing For Good
    Digital Transformation is Changing Marketing For Good
    Melanie Turek, Fellow & Vice President, Frost & Sullivan Recorded: Apr 10 2019 46 mins
    According to Frost & Sullivan, about 98% of companies are either developing a digital transformation strategy, or are in the process of implementing one. But what does that really mean? For marketers, Digital Transformation can represent everything from an omnichannel strategy to deploying bots and AI tools to perfect the customer interaction. This session will show you how to start your digital journey today by tapping into the latest marketing technology (“MarTech”), while laying the groundwork for truly transformational change in the months and years to come.
  • What you need to know about Device Fingerprints
    What you need to know about Device Fingerprints
    Rachel Holander, Roi Paz Recorded: Apr 10 2019 26 mins
    Learn about different types of device fingerprints and how to manipulate them to ensure you never get blocked when crawling websites.

    - Introduction to device fingerprinting:
    - Headers
    - Plugins and fonts
    - Zombie and sync cookies
    - Canvas and WebGL
    - WebRTC
    - Web Audio API
    - Manipulating and disabling device fingerprinting
    - Preventing IP leaks
    - Rotating headers
    - Real-time debugging
  • Tried & True: People + Process = Solutions
    Tried & True: People + Process = Solutions
    David Pitta, CMO, BrightTALK Recorded: Apr 10 2019 43 mins
    For the last 10+ years, we’ve been able to see first-hand how top-performing marketers use content and demand strategies for business growth. During this time, we shared their tips and tricks while also optimizing our own efforts for success. Starting with a modest marketing team and budget, we focused on continual improvement in how we use our own products and services to achieve growth. Now, with a centralized team of 8, we’ll share how we invested $600,000 last year to achieve $20M in pipeline and $8M in closed-won business from webinars and videos hosted on BrightTALK.

    In this talk, we’ll share learnings from a decade of webinar and video experience:
    - Using a framework for: people + process = solutions
    - Identifying critical KPIs for content, campaigns, and operations
    - Establishing an optimal mix of content + demand tactics to meet growth objectives
    - Measuring success through lifecycle modeling and attribution reporting
  • How AI can deliver real-world brand outcomes
    How AI can deliver real-world brand outcomes
    Lauren Bigland, Global Marketing & Communications Director, LoopMe Recorded: Apr 10 2019 35 mins
    What really matters to your brand? Chances are it's not the number of clicks on your advertising campaign. LoopMe's Global Marketing & Communications Director explains how AI can make the most of your data and deliver results against what really matters for your brand - sales, store visits and brand sentiment.
  • Streamlining Your Release Notes Process
    Streamlining Your Release Notes Process
    Jarod Sickler Recorded: Apr 9 2019 60 mins
    Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Jarod Sickler, Customer Success Manager for Jorsek LLC, for this free, one-hour webinar. Jarod will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.

    ABOUT JAROD SICKLER:

    Jarod Sickler is a Ph.D. candidate at the University of Rochester and an Information Developer at Jorsek LLC, makers of easyDITA. Most of Jarod’s time is revolves around developing clear, precise, and concise content and arguments. Any remaining time, Jarod spends in the outdoors, with his family, climbing rocks and ice.
  • School Cyber Safety Zones
    School Cyber Safety Zones
    Sam Small, ZeroFOX & Joseph Carrigan, The Johns Hopkins University Information Security Institute Recorded: Apr 2 2019 48 mins
    How to safeguard students and faculty, protect campuses and promote online security

    Social and cyber safety initiatives are increasing across all types of educational institutions. Schools have a massive footprint and attack surface on social media & external digital platforms — all of which is either monitored manually or remains entirely ungoverned and unprotected by the existing security perimeter — exposing institutions to cyber attacks, physical threats, data loss, student scams, reputational brand risk and account takeovers. Students, staff and the schools themselves collectively create a huge attack surface, teaming with potential threats, both from within and outside their organization. Having the tools in place to support your security stack is crucial to allowing the entire community and teachers alike to engage securely on campus and across digital channels.

    Key Takeaways:

    -Next Generation security measures for the education industry and the role of AI
    -How to automate the identification and remediation of risks across digital channels
    -Tips to proactively identify risks to your students, staff, and campuses
  • The Unity Authorized Training Partner Program (UATP)
    The Unity Authorized Training Partner Program (UATP)
    ThinkEDU, Unity Technologies, KnowledgePoint Connect Recorded: Apr 2 2019 35 mins
    Unity and Market Opportunities for prospective UATP’s and UCI’s
  • The 4 Pillars of B2B Video Marketing
    The 4 Pillars of B2B Video Marketing
    Simon Gerzina, Managing Director & VP BrightTALK Studios Recorded: Mar 21 2019 56 mins
    Creating videos that make an impact and drive business growth is easier said than done. Most marketing teams are skilled to tell stories via webinars, social, articles, white papers, collateral and eBooks. Video-based storytelling requires expertise that is rarely available in-house.

    Join this talk to understand how to elevate your storytelling and brand with impactful video.
  • Planning for a DITA Implementation
    Planning for a DITA Implementation
    Stephani Clark, Head of Customer Success Recorded: Mar 19 2019 60 mins
    It’s pretty easy for many organizations to recognize the benefits of moving their content into DITA. However, once you’ve decided to make the move to DITA and selected a tool for authoring and content management, you’ve only gotten past the first hurdle. Now you have a DITA implementation to plan. A well-planned implementation can result in significant savings, in costs, resources, productivity, and stress!

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Stephani Clark, Head of Customer Success at Jorsek LLC, for this free, one-hour webinar. Stephani will outline the major aspects of a DITA implementation and what you should plan for when embarking on a DITA implementation.
     
    In this session, you will learn how to build a timeline, plan, and budget for your implementation, focusing on:

    1) Information architecture
    2) Content strategy
    3) Content conversion
    4) Development of published outputs
    5) Training requirements
    6) Expectation and resource management

    ABOUT STEPHANI CLARK

    Stephani Clark is Head of Customer Success at Jorsek, the makers of easyDITA. She works to train and assist users of easyDITA’s software. Stephani is experienced in planning and overseeing DITA implementations and constantly works to identify ways to improve the customer experience.

    Before she worked for easyDITA, Stephani spent over ten years working in the energy efficiency industry. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator.

    Stephani lives in Rochester, NY with her husband and three-year old son. Stephani enjoys spending time with her family, cooking, reading, traveling, and organizing anything and everything.
  • Collaboration in VR & AR in AEC
    Collaboration in VR & AR in AEC
    Danielle Dy Buncio, Aubrey Tucker, Katy Rupp, VR/AR Association Recorded: Mar 19 2019 83 mins
    The VR/AR Association AEC Committee will present the latest use cases, best practices, and ROI examples for using VR/AR for AEC
  • Think Like an Instructional Designer When Delivering Technical Documentation
    Think Like an Instructional Designer When Delivering Technical Documentation
    Margaret Collins, Kristine Murphy, Lawrence Orin, and Joe Gelb May 29 2019 5:00 pm UTC 60 mins
    Instructional designers and technical writers both exist to explain how things work. Traditionally, instructional designers were focused on creating content experiences that educate, while technical writers were more concerned about crafting clear, concise instructions for using a product or service. Both disciplines strive to do the best job possible using the skills and tools at their disposal. And, increasingly, they’re being charged to do create the same types of deliverables.

    Join me, Scott Abel, The Content Wrangler, and my special guests, eLearning specialist Margaret Collins, and Senior Software Engineering Manager, Kristine Murphy, both of adaptive experience platform, Progress. We’ll be joined by Lawrence Orin and Joe Gelb from Zoomin Software to discuss how the Progress team applies a learning and instructional design mindset that allows them to focus on user types and creating role-based, personalized content experiences.
  • The First Cyber Intelligence Capability You Should Invest In
    The First Cyber Intelligence Capability You Should Invest In
    Josh Zelonis, Forrester Research, Inc. and Evan Blair, ZeroFOX May 30 2019 4:00 pm UTC 60 mins
    According to ‘The Digital Risk Protection Market in 2019’, an April 2019 report from Forrester, “sixty-four percent of global security decision makers rate improving advanced threat intelligence capabilities as a high or critical priority”. In this ZeroFOX webinar featuring that report’s co-author, Senior Analyst Josh Zelonis, we’ll discuss how the Digital Risk Protection (DRP) market is evolving as well as the different types of buyers and use cases for digital risk protection services. Security professionals can use this information to determine how digital risk protection can best suit the needs of their business. DRP makes threat intelligence actionable — which is why “it’s a great place to start” for many organizations. During the session, you’ll learn how DRP can be the foundation for building your cyber intelligence program.

    Key Takeaways:

    -Understand how DRP makes cyber intelligence accessible to smaller
    organizations and under-resourced security teams
    -See how DRP provides tactical intelligence, which makes demonstrating ROI
    easier
    -Learn how Marketing, Compliance, Legal and other teams can benefit from DRP
    too
  • [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand
    [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand
    Lisa Buffo, Cannabis Marketing Association (Moderator) and other experts Jun 5 2019 3:00 pm UTC 60 mins
    As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
  • The Weaponization of Social Media
    The Weaponization of Social Media
    James C. Foster, CEO, ZeroFOX & P.W. Singer, Author of LikeWar: The Weaponization of Social Media Jun 5 2019 5:00 pm UTC 60 mins
    Is your organization prepared for the newest cyber threat to have hit business and government alike: attacks targeting not the networks, but the people and their beliefs on them? P.W. Singer's new book LikeWar outlines a radical new paradigm for understanding and defending against the unprecedented threats of our connected world. Modern businesses need to prepare and protect themselves against digital threats in our new social spaces that have hit everything from elections to corporate brands. Learn about this new battlespace and how organizations can better protect their executives, brand and people.


    Key Takeaways:

    -Explore the collision of social media, war & politics
    -Understand the social media based attacks targeting your brand and business
    -Learn top tactics to protect yourself and your organization on social & digital channels
  • Technology, Trust and Timeliness: Activate Prospects at Each Stage of the Funnel
    Technology, Trust and Timeliness: Activate Prospects at Each Stage of the Funnel
    Christa Tuttle, CEO, Launch Marketing Jun 5 2019 5:00 pm UTC 60 mins
    B2B organizations that thrive and grow do so with a reliable, well-oiled lead and demand generation engine in place. Creating a current that keeps prospects engaged throughout the sales funnel requires a balanced mix of automation, thought leadership, well-planned campaign structures and more.

    Join Launch Marketing Founder and CEO Christa Tuttle as she leads webinar attendees through three T’s: "Technology, Trust and Timeliness" that will guide B2B marketers who wish to not only fill their funnel, but also create a revenue-generating wave that keeps prospects flowing towards customer status.
  • The enterprise AI conundrum: Build or buy?
    The enterprise AI conundrum: Build or buy?
    VentureBeat Jun 12 2019 5:00 pm UTC 60 mins
    It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.

    Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.

    There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!

    You'll learn:
    *How to identify your AI needs
    *How to identify your decision criteria
    *The pros and cons of build and buy, and the best situations for each
    *How to get a handle on the true costs of both build and buy
  • Win in Business with Content Intelligence
    Win in Business with Content Intelligence
    Colleen Jones Jul 23 2019 5:00 pm UTC 60 mins
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how? This webinar reveals secrets to succeeding with content intelligence inspired by world class poker.

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.

    ABOUT COLLEEN JONES

    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained hundreds of the world's leading organizations to become Jedi Masters of digital content, including 6 of the Fortune 50, 5 of the largest U.S. web properties, 3 of the largest nonprofits, and 3 of the most trusted U.S. government agencies. She also is the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year.

    Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by Society of Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists by multiple organizations. Colleen is a member of Mensa and an active supporter of women in technology. Colleen speaks at conferences and corporate events around the world, from San Francisco to Sydney.
  • Take Best-Practices to Next-Practices: Forward-Thinking B2B Marketing Strategies
    Take Best-Practices to Next-Practices: Forward-Thinking B2B Marketing Strategies
    Christa Kleinhans Tuttle, Entrepreneur, Experienced Marketer and CEO, Launch Marketing Dec 4 2019 4:00 pm UTC 60 mins
    Executive leaders that are willing to take risks and stay on the cutting edge of marketing trends often position themselves to capture lots of new business, talent and market share. The most successful leaders, however, know how to build a strategic foundation that is strong enough to support innovative trends while providing a tried-and-true baseline that keeps things grounded as the marketing landscape continues to evolve.

    Join Launch Marketing’s Founder and CEO Christa Tuttle as she illustrates how webinar attendees can create best practices that can evolve into “next” practices, moving the needle on both innovative and stable success. This presentation will cover several cornerstones of B2B marketing, including messaging and positioning, integrated marketing plans, marketing automation and more.