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Social Media Marketing

  • Data, Data Everywhere — But Where are the Campaign Insights?
    Data, Data Everywhere — But Where are the Campaign Insights?
    John Lovett - Senior Director (Search Discovery) and Kelly McKeown - Senior Director, Revenue Marketing (conDati) Recorded: Dec 11 2019 54 mins
    Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results?

    It’s now time to capitalize on the real gains AI and machine learning (ML) can provide to unify, anticipate and activate the cross-channel insights that are hidden within your customer journeys.

    Join our martech and data insights experts as they show you how to use AI and ML to drive pipeline and revenue growth. You’ll learn techniques to better plan, manage and execute your digital campaigns.

    Watch this webinar and learn:

    Ways to blend data silos to create a unified measurement data set
    How to define KPIs that matter to see what actions need to be taken
    Techniques to course correct campaigns in real time
    Tips for more accurate pipeline and revenue forecasting
  • The Right (and Wrong) Way to Bring Documentation into Your Knowledge Base
    The Right (and Wrong) Way to Bring Documentation into Your Knowledge Base
    Lawrence Orin Recorded: Dec 11 2019 61 mins
    Your company has invested in purchasing a Customer Relationship Management (CRM) platform, and your colleagues are expecting to add documentation to its knowledge base. But knowledge bases were built for standalone support articles, not complex publications and hierarchical task-based content. So how can you use a CRM to publish your product documentation?

    Join Scott Abel, The Content Wrangler, and Lawrence Orin, Product Evangelist & Customer Implementation Expert at Zoomin, to learn how these two types of content can work well together.

    Whether you’re a documentation manager, support professional, or CRM user or administrator, here are some key takeaways you’ll gain from this one-hour webinar:

    1) Understand the problems of housing product documentation in a typical knowledge base.
    2) Help others in your organization understand the differences between support content and product content.
    3) Learn how you can have the best of both worlds: a complete docs experience in knowledge bases like Salesforce or ServiceNow.
  • Protect Consumers When Shopping Online Against Fakes and Scams
    Protect Consumers When Shopping Online Against Fakes and Scams
    Dr. Sam Small, CSO, ZeroFOX & Ashlee Benge, Threat Researcher, ZeroFOX Recorded: Dec 11 2019 50 mins
    For retailers, digital platforms represent real opportunity for profitability. With online sales at an all-time high, retailers rely on social media, websites and marketplaces to promote products and sell goods directly to consumers. Cybercriminals have recognized the opportunities that online platforms represent for retailers, using malicious domains, counterfeit goods, coupon/gift card scams and impersonations on social media to engage directly with unwary consumers. Retailers must address these new risks to protect revenue, brand reputation and consumer trust. Attendees will gain early access to research results and review key findings from the latest ZeroFOX research on the top digital threats facing the retail sector, from domain-based attacks to counterfeit goods and scams. Hear from industry experts from global retailers discussing the real impact of digital transformation and the associated risks to the retail market.
  • Insights: The Missing Piece in Your Marketing Data
    Insights: The Missing Piece in Your Marketing Data
    Zoe Dowling, Ph.D., SVP Research, FocusVision Recorded: Dec 10 2019 47 mins
    A freshly released Forrester study, commissioned by FocusVision, shows that how a customer feels about your brand is 1.5 times more likely to drive a positive business outcome (i.e. purchase, loyalty, advocacy).  With this in mind, it's essential to understand your Customer Truth - how they think, feel and act to create experiences that drive business outcomes.

    Yet we rely on our marketing dashboards to provide data on how we are doing and whether we need to change course.  But it only tells one side of the story.  To succeed in creating great customer experiences, you also need the other side - the small data gathered by talking directly to your customers.

    In this webinar, you will learn how to:

    - Get insights that are essential to build the right experiences
    - Really know your customers and how this data can be used across the board
    - Add customer research to help build your marketing foundation and inspire your work"
  • Learn How to Create, Curate, and Maintain How-To Videos Globally in Bulk and Why
    Learn How to Create, Curate, and Maintain How-To Videos Globally in Bulk and Why
    Wouter Maagdenberg, TXTOmedia Recorded: Dec 10 2019 56 mins
    Wouter Maagdenberg started TXTOmedia to help global organizations to be able to capture the momentum and transform their vast amount of procedures and support content into how-to videos in a professional way based on their existing content and systems. It's single-sourcing taken to the next level.

    Join Scott Abel, The Content Wrangler, and his special guest, Wouter Maagdenberg, Founder and CEO of TXTOmedia. Wouter will share do’s and don’ts based on his own experience when creating these videos, and more importantly, Wouter will tell you why you should do this.

    About Wouter Maagdenberg

    Wouter Maagdenberg is the Founder and CEO of TXTOmedia, software that automates the creation of video and other rich media, based on your existing structured content files, such as DITA and XML. TXTOmedia technology works as an add-on to your existing creation and publishing environment. 'Publish to video' becomes as simple as 'save to PDF.'
  • A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    Caroline Hull, Head of Field Marketing, Esther Kim, Sr. Field Marketing, Shannon Mellen, Field Marketing - Marketo and Adobe Recorded: Dec 10 2019 38 mins
    You'll learn:

    - Which KPIs to consider when planning your events
    - How to plan different type of events for each stage of the funnel
    - How marketing should align with sales to ensure successful closing events
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Recorded: Dec 9 2019 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success
  • The Tale of the Structured Closet: How Structured Content Saves Time & Money
    The Tale of the Structured Closet: How Structured Content Saves Time & Money
    Val Swisher Recorded: Dec 5 2019 56 mins
    This webinar introduces the basics of structured authoring. We will discuss what structured authoring is, how it differs from unstructured writing, the tools you need to support it, and more. If you don’t know what structured authoring is, or if you have lingering questions about the topic, this webinar is for you.

    What you will learn:
    * The differences between unstructured writing and structured writing
    * How to organize structured content
    * What a taxonomy is and how to use it
    * How structured content separates text from format
    * How translation works in a structured environment
  • Live Discussion: AI for the Data-Driven Marketer
    Live Discussion: AI for the Data-Driven Marketer
    Ken Gardner, CEO (conDati) and Linh Ho, CMO (conDati) Recorded: Dec 4 2019 33 mins
    Join conDati’s CEO Ken Gardner and CMO Linh Ho for a live discussion on the topic of AI, predictive models, and science-based recommendations to maximize marketing’s contribution to business success. conDati’s innovation in this area drew the attention of Gartner who recently named them a 2019 Cool Vendor in AI for Marketing.

    With the access to more data than ever, marketing is primed to tackle highly complex digital marketing problems using AI. Application of sophisticated algorithms is the key to getting deep customer insights and true value out of data. Doing so provides intelligence beyond what is seen with standard BI reporting, making campaign and investment decisions more precise and easier for data-driven marketers.

    What you'll learn:
    - How marketing data and technology has evolved
    - AI’s role in transforming marketing intelligence
    - Use of AI-powered technology for campaign decisioning
  • Perpetual demand generation for continuous growth
    Perpetual demand generation for continuous growth
    David Pitta, CMO, BrightTALK and Olivia Dassler, Programs Manager, BrightTALK Recorded: Dec 4 2019 51 mins
    Living campaign-to-campaign to make demand generation ends meet is a way of life for many B2B marketers. While there will always be a place for a burst of demand around a campaign, is this the best vehicle to drive consistent predictable growth for your company?

    Your sales and marketing resources operate on a consistent schedule, demand for your products and services ideally should align to your capacity to act on that demand. Turn your business into a growth machine by using channels that are always driving demand, and techniques to consistently turn that demand into activity.

    Join BrightTALK’s CMO, David Pitta, and Programs Manager Olivia Dassler as they discuss innovative channels and techniques for perpetual demand and business growth.
  • Mobilize Me!! - Mobile Survey Design Enhancements
    Mobilize Me!! - Mobile Survey Design Enhancements
    Zoe Dowling, Ph.D., FocusVision, Roddy Knowles, Dynata & Ted Saunders, MaritzCX Recorded: Dec 3 2019 55 mins
    Mobile Survey Design. We've got this, right? Well, not quite. While we've learned a lot over the years, we continue to learn more all the time. And as mobile design evolves, we continually need to monitor whether we are making the best use of the small screen. This is as important for data quality as it is participant experience.

    Recent research-on-research jointly conducted by MaritzCX, Dynata, and FocusVision, sampled nearly 3,000 survey respondents to better understand the preferences of mobile and non-mobile respondents and explore optimal ways to present multi-attribute grids, NPS, lists and pagination.

    Join MaritzCX's Ted Saunders, Dynata's Roddy Knowles, and FocusVision's Zoe Dowling, as they discuss the research findings and the displays that improve respondent experience and capture higher quality responses.

    In this webinar, we will cover:

    - Where we are with mobile completion rates
    - Findings from the research-on-research
    - The need to continually review and evolve mobile survey design best practices
  • How AI is transforming customer reviews into crucial business intelligence
    How AI is transforming customer reviews into crucial business intelligence
    Trustpilot Recorded: Dec 3 2019 61 mins
    Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.

    Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.

    Registration is free!

    You'll learn:

    * How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer

    * Steps to guide your business decisions around what your customers say they want, not what you think they want

    * The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level

    * The concept of always improving your customer experience -- searching for trends in your good reviews to turn them into great reviews

    Speakers:

    * Ramin Vatanparast, Chief Product Officer, Trustpilot
    * Chris Hausler, Senior Data Science Manager, ZenDesk
  • Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Jordan Con, Product Marketing Manager, Marketo, an Adobe Company Recorded: Dec 3 2019 41 mins
    Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

    You'll learn:

    How, when, and why to use journey and impact analytics
    How to prove and improve impact with attribution data
    What goes into good dashboards and reports
  • A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, Marketo Recorded: Dec 2 2019 60 mins
    Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
  • Accelerating Customer Performance via Strategic Customer Assessments
    Accelerating Customer Performance via Strategic Customer Assessments
    Thomas B. Cross Recorded: Nov 26 2019 23 mins
    In this 30-minute webinar, we will explore the means for accelerating company revenue by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
    1 - Customer – now and forever will always be about the customer.
    2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
    3 – Channels Media – what mainstream and other media channels are customers using now and will use?
    4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
    5 – Connections - the means for networking with other businesses, industry, government and others.
    6 - Communications - the unique organization processes that occur between companies and customers.
    7 - Collaboration - organizational thought leadership for content development and delivery processes.
    8 - Call to Actions – driving behavior without which nothing happens.
    9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
    10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
  • Why Brand Message Dilution Hurts In The Experience Economy
    Why Brand Message Dilution Hurts In The Experience Economy
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Christopher Wallace, President, InnerView Recorded: Nov 26 2019 55 mins
    Brands are spending more than $200 Billion on marketing and advertising annually, yet the advertisements customers see are only part of their experience with a brand. The true faces are the people who represent the company - the front-line employee and partners who interact with customers every day. This leads to the question: are Marketing and front-line employees telling the same story? And if not, what is the business impact of misalignment? These are the questions that InnerView and FocusVision set out to answer in freshly-released research talking to 250 senior business professionals in Marketing, Customer Experience, and Product. Join Chris Wallace, President of InnerView and Zoe Dowling, SVP Research at FocusVision, as they discuss the findings.

    In this webinar, we will cover:

    - What customer research companies are doing and are they leveraging it to its full extent
    - The link between brand promise and brand experience, and the cost of misalignment
    - The need for dynamic conversations, with your customers and your employees"
  • Overview of Enterprise Sales Acceleration – Professional Development Program
    Overview of Enterprise Sales Acceleration – Professional Development Program
    Thomas B. Cross Recorded: Nov 22 2019 19 mins
    This is a 15-minute overview of the Enterprise Sales Development Professional Development Program - a 1-3 day course for direct/strategic and upmarket channel partners to accelerate their revenues. This course has proven sales revenue acceleration across thousands of sales professionals that:
    - Reduces sales cycle
    - Increases competitive edge
    - Reduces staff turmoil and turnover
    - Produces higher margins
    - Provides improved sales leadership
    If you would like the complete course outline, please email cross@gocross.com or call 303-594-1694
  • Ultra AI - Building a Corporate Intelligence Agency (CIA) with AI - Update
    Ultra AI - Building a Corporate Intelligence Agency (CIA) with AI - Update
    Thomas B. Cross Recorded: Nov 21 2019 30 mins
    This 30-minute webinar explores Business Espionage & Sabotage and Building a Corporate Intelligence Agency (CIA) using artificial intelligence. “Competitors have this time prevented us from knowing enough about them; but we have not prevented them from knowing far too much about us.”
    Critical analysis on building an ultra artificial intelligence and quantum computing for business intelligence gathering, internal and external threat assessment, competitive intelligence, customer assessment and actions and more.
  • Design for Cognitive Bias: Fighting Bias with Content Strategy
    Design for Cognitive Bias: Fighting Bias with Content Strategy
    David Dylan Thomas Recorded: Nov 19 2019 62 mins
    Users' minds take shortcuts to get through the day. Usually, they’re harmless. Even helpful. But what happens when they’re not?

    Join Scott Abel, The Content Wrangler, and his special guest, David Dylan Thomas, for this free, one-hour webinar. In this talk, David will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. He will also talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, David will explore our own biases as designers and some methods to prevent our own blind spots from hurting users.

    Takeaways:

    1) Common cognitive biases that influence users’ decision-making in ways that can harm them

    2) Content strategy tips and tricks to help users avoid bad decisions based on those biases

    3) Ways to avoid having our own biases result in negative outcomes for users
  • How to Build a Winning Documentation Publishing Pipeline for Intelligent Content
    How to Build a Winning Documentation Publishing Pipeline for Intelligent Content
    Mike Rice, Customer Success Manager at Jorsek LLC Recorded: Nov 14 2019 59 mins
    The days of "dumb" content are over. Intelligent (structured) content enables automation and excitement where there was previously manual effort and drudgery. But, have our publishing pipelines adapted to this evolution?

    Join Scott Abel, The Content Wrangler, and his special guest, Mike Rice, Customer Success Manager at Jorsek LLC, for this free, one-hour webinar. Mike will take the abstract to the trenches and talk about how to build a publishing pipeline that's appropriate for intelligent content. He will talk about strategy and best practices. Whether you have already implemented structured content or you're still evaluating, you'll find this webinar helpful in learning how to bring your publishing to the next level.

    Takeaways

    • Reframe your understanding of publishing (it’s more than just a final stage of the content development process)
    • Learn what activities to prioritize, how to integrate them in the proper order throughout the publishing process
    • Determine if you can expand your content deployment to new audiences and outputs
  • Top 10 Critical Concepts in Crisis Management Communications - November Update
    Top 10 Critical Concepts in Crisis Management Communications - November Update
    Thomas B. Cross Recorded: Nov 14 2019 21 mins
    This monthly update focuses on responding to critical crisis communications conditions. The world by all standards is not more stable but is actually significantly more vulnerable due to sabotage, espionage, and crisis’s of all kinds. A crisis management solution is a series of online tools/apps designed to assist, guide, track and manage all corporate communications activities in a timely manner. While we would like to think there is one term to describe responses in a crisis, there is not one type of crisis nor one word to cover all situations critical to any crisis communications. Increasingly, social networks are filled with toxic nonsense, mis and disinformation, weaponized media, shamers, haters, privacy violations, fake and deep fake which you cannot predict. You cannot react to all of this, you can only direct a strategy to manage personal and company messaging. Here are the top 10 reasons for acquiring and using a crisis management team as well as tools/apps as it is "not if but only when" a crisis, disaster or terrorist attack will happen.

    Here are the Top 10 Critical Concepts presented: Communications, Context, Contact, Collaboration, Connections, Consistency, Channels, Compliance, Cynchronicity and Customers. This 30-minute webinar will review, navigate and provide actionable tools to help you manage the upcoming crisis coming to you and your business.
  • Five Steps for Building an Intelligent Customer Experience
    Five Steps for Building an Intelligent Customer Experience
    Megan Gilhooly and Cruce Saunders Recorded: Nov 13 2019 62 mins
    As we drive towards the future with the content of today, content teams must become familiar with the customer experience factors that drive traffic and loyalty, provide meaningful content performance insights, and lay the foundation for future innovations. Creating an Intelligent Customer Experience also hinges on delivering new structured content along with unstructured legacy content.

    Join Scott Abel, The Content Wrangler, and his special guests, Megan Gilhooly, VP Customer Experience at Zoomin, and Cruce Saunders, Founder and Principal at [A], for this free, one-hour webinar. Megan and Cruce will share how to bridge the gaps between structured and unstructured content, using real-world examples and steps that organizations are taking to improve scalability, personalization, productivity, and deliver next-generation customer experiences.

    Key takeaways:
    • 5 steps for building an Intelligent Customer Experience
    • Content technology and how it impacts operations
    • Making content scalable, repeatable, and agile
    • How to secure content operations budgets in an enterprise
  • Customer Journey Mapping: The Swiss Army Knife of Insights Tools
    Customer Journey Mapping: The Swiss Army Knife of Insights Tools
    Zoe Dowling, Ph.D., SVP Research, FocusVision & Aliza Pollack, Owner, Aliza Pollack Consulting Recorded: Nov 12 2019 61 mins
    "What we know: The internet has disrupted the marketing funnel. It's no longer a straight line - that marketers draw and lead - from brand awareness to purchase. It's more of a jigsaw puzzle. Wouldn't it be great to have some sort of insight tool that can shed light on the real customer path - the behaviors, attitudes, delight and pain points that customers encounter on the way to your product/category/experience? Behold: The customer journey map. A simple process and framework that captures the full customer experience and can inspire a more nuanced marketing and product development path for your clients.

    In this webinar, we will cover:

    - How customer journey maps can serve multiple teams across an organization (and help unify said organization)
    - Key steps to create a successful customer journey mapping project
    - How to approach a basic customer journey mapping project - as the researcher"
  • Enterprise Sales Acceleration Introduction and Overview to B2B Professional Dev
    Enterprise Sales Acceleration Introduction and Overview to B2B Professional Dev
    Thomas B. Cross Recorded: Nov 11 2019 20 mins
    20-Minute Intro to ESL Program a Proven sales revenue acceleration across thousands of B2B sales professionals that:
    * Reduces sales cycle
    * Increases competitive edge
    * Reduces staff turmoil and turnover
    * Produces higher margins
    * Provides improved sales leadership
    * Is designed for Small, Medium, Major, Channel and Enterprise Markets
    * Addresses UC, Collaboration, IT, VAR, MSP, Cloud, Security and other providers and channel partners
    Schedule today for 2020 and BOGO
    https://www.linkedin.com/pulse/enterprise-sales-acceleration-b2b-professional-program-thomas-cross/?trackingId=LqjX%2Fh%2BOS5uTCIJKifPs5w%3D%3D
  • Overview of Enterprise Sales Acceleration – Professional Development Program
    Overview of Enterprise Sales Acceleration – Professional Development Program
    Thomas B. Cross Recorded: Nov 7 2019 20 mins
    This is a 15-minute introduction and overview of the Enterprise Sales Development Professional Development Program - a 1-3 day course for direct/strategic and upmarket channel partners to accelerate their revenues. This course has proven sales revenue acceleration across thousands of sales professionals that:
    - Reduces sales cycle
    - Increases competitive edge
    - Reduces staff turmoil and turnover
    - Produces higher margins
    - Provides improved sales leadership
    - Is designed for Small, Medium, Major, Channel and Enterprise Markets
    - Addresses UC, Collaboration, IT, VAR, MSP, Cloud, Security and other providers and channel partners

    If you would like the complete course outline, please email cross@gocross.com or call 303-594-1694
  • A Winning Demand Gen Strategy: Optimizing the Funnel Across the Buyer's Journey
    A Winning Demand Gen Strategy: Optimizing the Funnel Across the Buyer's Journey
    Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo Dec 12 2019 2:00 pm UTC 49 mins
    You'll learn:

    - How to select lead generation programs and evaluate successes
    - How to plan email and nurture programs to move prospects through each stage of the marketing funnel
    - Strategic tactics to create sales-ready leads
  • The event marketing opportunities you’re probably missing
    The event marketing opportunities you’re probably missing
    Cvent x VentureBeat Dec 17 2019 6:00 pm UTC 60 mins
    Your live events, the ones you host, and the ones you sponsor, can do so much more. How do you know the marketing spend you’re investing is reaping sufficient ROI? And how do you measure the gains you're making over time?

    Event marketing technology can help demystify the whole process — and they're the key to event marketing success. When you integrate your events into your overall marketing mix, each one becomes an opportunity to reach, engage, and convert new customers. They'll play a central role in driving adoption, boosting customer loyalty, and opening up brand new ways to upsell and cross-sell across your company.

    To learn more about how to make event marketing a meaningful portion of your overall marketing budget, the event tools and tech that work with the marketing automation platform and CRM you already have, and how to win demonstrable results with every event, don't miss this VB Live event!

    Register for free!

    You'll learn how to:

    -Pitch events as an important part of a holistic marketing strategy to leadership
    -Run an integrated event marketing program and optimize it for success
    -Capture the data that uncovers attendee behavior at events

    Speakers:
    -Patrick Smith, CMO, Cvent
    -Sharon Summers, Director, Global Events, CPA Global
    -Ivo Lukas, CEO/Founder, 24Notion

    More speakers coming soon!
  • How Insights Can Help Brands Hit the Right Note When Supporting Causes
    How Insights Can Help Brands Hit the Right Note When Supporting Causes
    Zoe Dowling, Ph.D., SVP Research, FocusVision Dec 17 2019 7:00 pm UTC 39 mins
    "It's long been recognized that brands need to identify and operate by their 'greater purpose'; to stand for something beyond their immediate functional benefits.  For some brands, this is ingrained in their DNA and it fuels each move they make (think Patagonia and The Body Shop).  For others, it make be on a smaller scale, championing causes at varying levels from local ads to large national sponsorships.  When it comes to socially charged causes, the waters can be challenging to navigate - how to support without offending.

    Given this backdrop, we wondered how brands have been navigating causes around diversity and inclusion; specifically showing support for the LGBTQ community.  So we asked.  We spoke to 1,500 people across the US to explore their feelings on LGBTQ in advertising, whether brands were doing an appropriate job representing the community and how this impacted their purchasing decisions.  Join us to hear what we learned, both around consumer sentiment as well as the role of insights in helping brands hit the right now.

    In this webinar, we will cover:

    - The results of our recent study into LGBTQ representation within advertising
    - Implications for brands as they look to support a social cause
    - A reflexive look at our study and what we'd do differently next time around"
  • Top Social and Digital Threats Facing Financial Institutions
    Top Social and Digital Threats Facing Financial Institutions
    Dr. Sam Small, CSO, ZeroFOX & Scott Matsumoto, CISO, Circle Dec 18 2019 2:00 pm UTC 59 mins
    The threats facing financial institutions are not new: from data breaches and information leakage, spearphishing and customer scams, to financial fraud, bad actors are set on stealing your revenue, damaging your brand, and weakening your customer trust. But as we expand avenues for engagement, the attack surfaces have changed. Bad actors now rely on social media to impersonate your brand and top executives in order to gain access to your information and customers. Cyberattackers use dark web forums to plan attacks and share vulnerabilities. Early warning and visibility into the networks that these actors use to conduct attacks is critical.

    In this webinar, ZeroFOX’s Chief Security Officer, Dr. Sam Small and Scott Matsumoto, CISO, CIrcle, discuss the top digital threats facing their organizations, tactics they’ve seen used most often on social and digital platforms to target their customers, employees and brand, and steps organizations can take to protect themselves against these risks. Sam will present the latest ZeroFOX Threat Research on the top digital threats the ZeroFOX Alpha Team has identified within the financial services industry.

    Key Takeaways:

    •Understand the modern digital threat landscape and where bad actors live, such as deep and dark web forums, code sharing sites and social media sites

    •Gain knowledge of the top digital risks facing the financial industry and the tactics bad actors use to conduct attacks on your organization and customers

    •Hear directly from financial services experts on the top digital threats facing financial organizations and how to effectively and proactively address them
  • CMO Discussion: Turning Marketing Data into Business Growth
    CMO Discussion: Turning Marketing Data into Business Growth
    Christy Marble (Visier), Elissa Fink (Former Tableau), Denise Persson (Snowflake), Linh Ho (conDati), Lynn Girotto (Amperity) Dec 18 2019 7:00 pm UTC 76 mins
    In this video, an amazing lineup of CMOs share key learnings in leveraging data and tech innovations to drive successful business growth.

    Christy Marble, CMO, Visier
    Elissa Fink, Former CMO, Tableau Serial Board Member and Advisor
    Denise Persson, CMO, Snowflake
    Linh C. Ho, CMO and Co-Founder, conDati
    Lynn Girotto, CMO, Amperity

    From the CMO fireside chat at Date/a Night Seattle held July 23, 2019.
  • The Easy Way to Document & Prove Consent for TCPA Compliance
    The Easy Way to Document & Prove Consent for TCPA Compliance
    Adam Chickman - VP of Sales at ActiveProspect Dec 19 2019 7:30 pm UTC 10 mins
    The Telephone Consumer Protection Act (TCPA) requires proof of prior written consent to contact prospects via telephone or SMS. Learn how you can acquire proof of consent for every lead you generate or buy from a third-party vendor.
  • How to Build a Profitable Client Portfolio via Authentic Connections
    How to Build a Profitable Client Portfolio via Authentic Connections
    Irene Rivkah Krasnoff, Digital Marketing & Sales Strategist, Sapir Management Group Dec 23 2019 4:00 pm UTC 60 mins
    Social Selling is the art of selling via social media. It's based on cultivating relationships and building authentic connections so that the selling process isn't awkward. As a result, your prospective client isn't defensive, anticipating having to say "no" to you. Why? Because you already laid the groundwork by building relationships via social media, and establishing a deep sense of trust where you're seen as the expert. Soulful social selling is about framing the sales conversation as a two way process to dig deeper into their specific challenges in a totally relaxed environment where the prospective client feels it's OK to say no.

    You can even sell via livestreams and get "hell yeses!"

    By using social media to produce compelling and valuable content, you're laying the groundwork during the early stages of the marketing and sales cycle for the client to internally say "yes" to your products or services. You'll learn how to use social media to develop relationships across 4 key phases: captivate your ideal clients' attention, cultivate online conversations, connect with your ideal clients and deepen the relationships & convert to paying clients without resorting to closing techniques that feel contrived, manipulative and product focused versus client focused.

    Social selling is soulful because you're relying on your intuition to guide the conversation versus using a rigid structure. The conversations are still structured, but you have the flexibility to move in a different direction based on what your ideal client shares with you.
  • Decluttering Content — The Need for Minimalism in Clear Communication
    Decluttering Content — The Need for Minimalism in Clear Communication
    Patricia D'Ambrosio, Pearson Education Jan 14 2020 6:00 pm UTC 60 mins
    In a world exploding with content, readers are overwhelmed. Learn how to maximize the impact of your writing by decluttering.

    Join Scott Abel, The Content Wrangler, and his special guest, Pat D'Ambrosio of Pearson Education, for this free. one-hour webinar. Pat will guide you on your way to helping your readers clearly understand what you are saying and keep them coming back. Learn to follow the guidelines and learn the art of friendly, minimalist writing that increases accessibility and minimizes cognitive load.

    About Pat D'Ambrosio

    During her years in search and text analytics, Pat tackled the issues of information overload. Today she is proud to work for Pearson Education, tackling information from the accessibility perspective because it's the right thing to do. Since coming to Pearson, Pat has been able to put her teaching experience and knowledge of learning challenges to work. In writing to a minimalist standard, her team supports the learning challenges of many, which benefits us all.
  • The enterprise AI conundrum: Build or buy?
    The enterprise AI conundrum: Build or buy?
    VentureBeat Feb 18 2020 6:00 pm UTC 60 mins
    It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.

    Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.

    There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!

    You'll learn:
    *How to identify your AI needs
    *How to identify your decision criteria
    *The pros and cons of build and buy, and the best situations for each
    *How to get a handle on the true costs of both build and buy