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Social Media Marketing

  • Improve Marketing ROI by 11X with Influencer Marketing Automation Improve Marketing ROI by 11X with Influencer Marketing Automation Nielsen Catalina Solutions and Rustin Banks, TapInfluence CPO/Co-founder Recorded: Jul 18 2016 52 mins
    Earlier this year, Nielsen Catalina Solutions released a first-in-class study, revealing that influencer marketing delivered unprecedented ROI for a Fortune 500 brand. In this webinar, TapInfluence co-founder and CPO Rustin Banks and Joshua Books from Nielsen Catalina Solutions will unveil the marketing technology that made these results possible and expert insights into the campaign methodology. Watch this webinar and learn how TapInfluence was able to deliver an 11x ROI over traditional advertising using Influencer Marketing Automation.
  • Webinars in the Digital Age Webinars in the Digital Age Kushlani De Silva, Senior Lead Marketing, WSO2 Recorded: Jul 14 2016 62 mins
    Webinars have evolved into becoming one of the most cost effective, yet powerful tools, in lead generation, nurturing and customer acquisition. With Digital Marketing, becoming the name of the game in 2016, your webinar strategy needs to sit at the heart of your digital strategy Join this webinar to learn:

    - How webinars can contribute to an organisations digital strategy,
    - Best practices to follow when using webinars as part of a digital strategy.
    - Measuring the success of webinar campaigns effectively.
  • How to become a personalization ninja and delight every customer How to become a personalization ninja and delight every customer Brian Monahan, former VP Marketing, Walmart.com Recorded: Jul 13 2016 60 mins
    With the perpetually connected consumer (aka “perpetuals”) comes the ever-increasing need for marketers to reach every customer on the channel they are using in a personal, 1:1 interaction. Unfortunately, according to Econsultancy, only 5% of marketers say they adequately do this. Further, legacy technologies that marketers have at their disposal aren’t built for this level of scalable cross-channel engagement. The consumer has evolved and so must the marketer.

    In this webinar, Brian Monahan, former VP of Marketing for Walmart.com, will present the solution to real-world personalization challenges, including deploying timely messaging and increasing customer engagement, and share what he learned while at Walmart.com.

    Brian will share lessons learned about deploying personalized communication across multiple customer touchpoints, from emails, to website, to mobile push notifications, to display advertising. He will share opportunities uncovered while driving rapid growth for one of the most highly trafficked ecommerce sites in the world.

    Webinar attendees will learn to:
    * Understand every customer on an individual basis in real-time
    * Build user graphs that account for the persistent and transient behaviors of consumers
    * Create rich, aesthetic user-experiences that engage
    * Deliver timely, consistent messages across multiple channels

    Speakers:

    * Brian Monahan, former VP Marketing Walmart.com
    * Vijay Chittoor, CEO and Cofounder, blueshift
    * Rachael Brownell, Moderator, VentureBeat


    Register today for this free event.

    Sponsored by Blueshift
  • How to Optimize Your Digital Marketing to Drive More Calls and Customers How to Optimize Your Digital Marketing to Drive More Calls and Customers Blair Symes -- Director of Content Marketing at DialogTech Recorded: Jul 13 2016 56 mins
    Digital marketing has gone mobile. And thanks to smartphones and click-to-call, digital ads will drive over 100 billion calls to businesses in the U.S. this year. In today's mobile-first world, the success of your digital marketing often depends on your ability to drive calls. You now have to know the ads, keywords, and web pages driving good calls – so you can optimize for what’s bringing in not just the most leads, but the most customers.

    Join call attribution experts from DialogTech to learn how today’s most successful marketers are using call data to prove and improve drive ROI. You’ll learn:

    •The enormous impact smartphones are having on digital marketing
    •How to optimize search, social, and display campaigns to drive calls and sales
    •What data marketers must capture around phone calls to optimize ROI
    •Real-world stories for how digital marketers use call data to drive revenue
  • Recognise, Understand, & Value Me – Employing tech to bring analytics to life Recognise, Understand, & Value Me – Employing tech to bring analytics to life Panellists: Jonathan Carter, Acxiom; Lee Witherell, Communisis; and Ruaraidh Thomas, DST Recorded: Jul 13 2016 51 mins
    Join this BrightTALK Academy panel session and learn to improve your customer engagement by making the most of your data. This webinar examines:

    • How effective analytics drive better decision-making and improve customer experiences
    • How technology creates real-time improvements in marketing performance
    • Creating the perfect value exchange with the insight you collect on client behaviours and preferences

    Leaders from Acxiom, Communisis Data Intelligence, and DST Applied Analytics will share their expertise in the field of marketing intelligence and analytics in this 45-minute panel discussion.
  • How to Turn More Leads into Conversations How to Turn More Leads into Conversations Nate Strong, Strategic Account Manager, Socedo Recorded: Jul 11 2016 61 mins
    In this webinar, learn about best practices on how to have more relevant conversations with your leads at each stage of the buyer's journey. We will discuss:
    -How to take a multi-channel approach to lead nurturing
    -How to set the right cadence for engaging with your leads
    -Aligning marketing and sales activities to provide a seamless customer experience
  • Extending the reach of physical events: MarketCounsel + BrightTALK Extending the reach of physical events: MarketCounsel + BrightTALK MarketCounsel Recorded: Jul 7 2016 2 mins
    How can you ensure that your investment in a conference or face-to-face event engages as large an audience as possible? Bring your event online with a mix of live webcasting, event highlights and thought leadership interviews. Find out how BrightTALK Studios helped MarketCounsel do exactly that.
  • Gain immediately profitable new customers – find out how Gain immediately profitable new customers – find out how Thomas Hobbs (Marketing Week), Jessica Stephens (CMO at SmartFocus) Recorded: Jul 6 2016 59 mins
    Not all new customers are created equal. You might spend more acquiring them than they give back to you in lifetime value. So imagine a world where ALL of your new customers were profitable customers? Join the SmartFocus webinar, in association with Marketing Week, for immediate tactics on how cross-channel content plays a role in finding new customers automatically without extra resource or the use of agencies. By personalising in real-time for even the unknown prospect, contextualisation at the top of the funnel drives impressive growth for your business.
  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson Recorded: Jun 30 2016 64 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • The AI revolution: How artificial intelligence can boost your bottom line The AI revolution: How artificial intelligence can boost your bottom line Ron Brachman, IEEE Fellow, Former Chief Scientist of Yahoo! Recorded: Jun 28 2016 35 mins
    Ever since iPhones came equipped with the soothing tones of Siri, artificial intelligence entered the mainstream. Whether answering basic questions or finding information on local architecture, artificial intelligence (AI) simulates human intelligence such as visual perception, speech recognition, decision making and even language translation. From the insurance industry’s anti-fraud efforts to the latest automobile technology (self-driving mini-vans anyone?) AI is revolutionizing products and services throughout the business world.

    From Google to Sony to Facebook, the big players are investing in AI and smart money is on its continuing relevance to emerging business. Join this VB Live event where experts lay out the AI landscape, tell you what you can expect in the next few years and the potential impacts on your bottom line.

    In this webinar, you’ll learn to:
    • Understand the AI outlook
    • Recognize the key players (what they know that you should too)
    • Anticipate changes in the AI landscape and plan accordingly
    • Find ways to integrate AI into your business plan

    Speakers include:
    * Ron Brachman, IEEE Fellow, Former Chief Scientist of Yahoo!
    * Tobias Goebel, Director of Emerging Technologies, Aspect Software
    * Akhil Aryan, VP of Product & Growth at Haptik.
    * Jon Cifuentes, Analyst, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free webinar.
  • Facebook for Small Business Facebook for Small Business Shannon Wilber, Director of Social Reputation Management at Vivial Recorded: Jun 23 2016 56 mins
    Reach more customers on this popular social media network

    As businesses compete for limited space on Facebook, it's become harder and harder to reach customers without paying for them -- a huge frustration if you've spent a lot of time building up your followers.

    The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.

    This 45-minute free webinar will cover:
    Deconstructing Facebook’s News Feed algorithm
    • What and when to post to maximize your reach
    • Mobile marketing on Facebook
    • Creating effective ads that convert

    Register today for this webinar and start using the social media network to reach more local customers.
  • Creating Marketing Videos that Guarantee ROI Creating Marketing Videos that Guarantee ROI Simon Gerzina, Vice President of BrightTALK Studios; Moderator: Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: Jun 23 2016 46 mins
    So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to purchase. You’re ready to make video content a part of your marketing plan, but what kind of video should you be making? And how will you get value from it?

    In this webinar we’ll be discussing the right formats of video to meet different marketing objectives, and how to best use the different videos you create to achieve ROI. Using case studies from BrightTALK Studios customers across industries, we’ll give you a practical framework to create successful videos that'll hit your KPIs.
  • The business case for bots: Understanding the bot landscape The business case for bots: Understanding the bot landscape Paul English, Co-Founder of Kayak Recorded: Jun 21 2016 60 mins
    Whether used for ecommerce, messaging, or checking the weather, the idea of a bot (software designed to automate tasks or simulate conversation) to streamline these efforts is easy to love. As a new form of interactive communication (think the Weather Channel’s pop-up weather report on Kik), bots have great potential to increase the reach of marketing and sales into the daily lives of connected users around the globe. However, as the bot industry takes off, so do bad bots, those bots used by hackers to access data and corrupt business operations. It is estimated that bad bots constitute about 40 percent of all bot traffic.

    What do bots mean for your business? Are they a technology you should be tracking that might strengthen your bottom line? The short answer is “yes.” In this webinar, experts will discuss the bot landscape: the how, what, where, and when of bots and how they can potentially impact your business. In addition, you will learn to:

    •Recognize bad as well as good bots and their implications for your business
    •Understand the difference between chatbots and SMS
    •Take advantage of developments in bot technology
    •Identify the key players in the bot landscape

    Speakers include:
    * Paul English, Cofounder, Kayak
    * Eugenia Kuyda, CEO, Luka
    •Jon Cifuentes, Analyst, VentureBeat
    •Wendy Schuchart, Moderator, VentureBeat

    Register today for this free webinar.
  • Your webinar is over - now what? Thinking beyond the live event Your webinar is over - now what? Thinking beyond the live event Ken Molay, President of Webinar Success Recorded: Jun 21 2016 53 mins
    Are you judging the success of your webinars purely on the results from the live presentation? The power of webinars lies in their ability to provide ongoing business returns long after “event day”. Effective marketers consider post-webinar promotions strategies from the start.

    Join us on the BrightTALK Academy as webinar expert Ken Molay shares best practices and practical advice for achieving post-webinar returns. This free online session will cut out the fluff with a concise 30 minutes of nonstop tips and tricks, followed by a full 15 minutes to answer your questions live on the air. You’ll be on your way with enough time to get a cup of coffee and prepare your notes for your next meeting!

    Register today for your chance to learn:
    - How to boost views of your webinar recordings
    - Ways to repurpose recordings in sales, marketing, and customer relations
    - Tips for structuring content to improve post-webinar usefulness
    - Techniques for reengaging previous webinar attendees
  • 5 Tips for Pitching to National Publications 5 Tips for Pitching to National Publications Patrice Tartt, Writing Coach Recorded: Jun 16 2016 19 mins
    In this webinar, we will cover the top 5 tips for pitching to national publications and how this can give your brand and business professional credibility, brand exposure, social media following, clientele, and an increase in profitability.

    Being featured in, or writing for an online national publication is an easy way to market your brand and business and all of these tips will work on mobile.
  • How Structured Content Can Increase the ROI of Your Website & Content Marketing How Structured Content Can Increase the ROI of Your Website & Content Marketing Colleen Jones, CEO of Content Science Recorded: Jun 16 2016 63 mins
    Content that is modular, structured and semantically rich can attain almost magical powers. These powers make your content have more marketing impact--and ultimately can increase your content ROI--no matter whether that content is part of your website, newsletter, blog, or mobile application.

    In this webinar, Colleen Jones, CEO of Content Science, will walk through the benefits of structured content and examples of using it for your marketing. She’ll detail how content can be organized for better distribution and discovery, all while delighting your customers or users.

    You’ll gain actionable knowledge about structured content as well as ideas to drive better results from your marketing and a higher ROI on your content.
  • Streamlining KYC Operations, Ensuring Compliance and Putting the Customer First Streamlining KYC Operations, Ensuring Compliance and Putting the Customer First David Harvey, Principal Consultant, Banking & Securities Practice,Dell Services Recorded: Jun 14 2016 70 mins
    Banking Technology Webinar with Bank Of Irelend and Dell Services:

    In the past 2 years alone, large global banks have been fined more than $3Bn in fines for breaches of AML and CDD. As a result, global regulators have heightened the scrutiny of AML programs. Compliance Officers are seeking enhanced functions and improved processes from their KYC programs.

    Presenters from Banking Technology, Dell Services and Bank of Ireland provide a bank’s perspective on how they solved the KYC Challenge.

    Some of their key challenges include:

    •Lack of a single view for customer KYC information across multiple lines of business (Retail, Corporate, Investment)
    •Manual interventions for KYC processes and lack of automation
    •Non coherent KYC procedures
    •Absence of a risk based approach

    During the webcast we will discuss:

    •What's happening in the regulatory landscape in relation to AML, KYC and CDD/EDD.
    •What are some of the newer KYC approaches and solutions we see in the market today
    •What constitutes a comprehensive integrated end to end KYC integrated solution?
    •What type of automation can be provided for example to assist in searching structured & unstructured web sources
    •What type of governance might be required across business and technology functions to ensure a comprehensive approach
    •Does it make sense to centralise KYC operations onto one platform and to 'best shore' the delivery model?
    •How do you ensure best customer experience during the KYC process
  • The Future of Social Analytics The Future of Social Analytics Leonie Roderick (Marketing Week), Luke Moore (Head of EMEA and APAC Sales for Crimson Hexagon) Recorded: Jun 9 2016 40 mins
    At Crimson Hexagon, we help the leading brands and agencies globally keep up with the fast changing world of social media. As we grow and develop our social intelligence, we aim to ensure they can tackle three big challenges the future of social will bring: image analytics, trend spotting and advanced emotion detection.

    In this Marketing Week webinar, in association with Crimson Hexagon, we will aim to take on these three challenges, providing examples of how organisations can future proof their businesses to deal with:

    Image recognition and analytics
    With more than 1.8 billion images posted to social media channels like Twitter, Facebook, Instagram, Tumblr and Whatsapp every day, how can brands better analyse campaign performance, identify influencers and understand consumer audiences?

    Trend spotting
    People have been sharing opinions and interests on social networks for more than 10 years. What can brands learn by analysing 750 billion social posts about how your target audiences are evolving and what they are talking about?

    Advanced emotion detection
    As organisations become more sophisticated in their application of social intelligence across different departments and business units, how can organisations move beyond positive and negative sentiment to distil true meaning from social conversation?
  • Why everything you think about marketing automation is wrong Why everything you think about marketing automation is wrong Jason John, Publisher's Clearing House Recorded: Jun 2 2016 61 mins
    Marketing automation has exploded. No surprise. 80% of marketing automation users see their leads increase, and 77 percent see their conversions increase. So if the results are so awesome, why are only 5 percent of businesses using this marketing tech silver bullet?

    Here's the thing: most companies are doing it wrong. You heard us. Wrong. We're going to show you why some orgs have been reticent to embrace this technology and how you need to approach your senior leadership to get ultimate buy in for intense ramp up of your marketing efforts. What's more, we'll show you exactly why you can no longer afford to overlook what is like lightning in a bottle for ambitious marketing teams. Are you hungry? Because only hungry marketers need attend this rock star interactive panel.

    In this webinar, you’ll:
    * Learn exactly what marketing automation can and can’t do
    * Frame the marketing automation question for the C-suite
    * Maximize ROI by using automation tactics that work best

    Speakers:
    * Jason John, CMO, Publisher's Clearing House
    * Steve Neely, CMO, Casino del Sol
    * Tim Parcell, VP Experience Planning, Allen and Gerritsen
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by IBM Marketing Cloud

    Register today for this free webinar!
  • Super Charge Your Marketo Campaigns with Social Data Super Charge Your Marketo Campaigns with Social Data Adam Hutchinson, Demand Generation Manager at Socedo and Jingcong Zhao, Content Marketing Manager at Socedo Recorded: Jun 1 2016 15 mins
    Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended.

    As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement rates.

    In this webinar, Socedo will discuss how marketers can enable social activities data on their leads and use social data to develop sophisticated lead nurturing programs in Marketo. You’ll walk away with actionable insights on:

    •How to monitor social media activities to identify new leads for your business
    •How to develop campaigns in Marketo that improve conversion and accelerate your sales cycle, based on social activity data
    •Tracking how social leads engage with your demand generation programs and move through your pipeline.
  • Super Charge Your Pardot Campaigns with Social Data Super Charge Your Pardot Campaigns with Social Data Adam Hutchinson, Demand Generation Manager at Socedo and Jingcong Zhao, Content Marketing Manager at Socedo Recorded: Jun 1 2016 12 mins
    Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended.

    As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement rates.

    In this webinar, Socedo will discuss how B2B marketers can enable social activities data on their leads in Salesforce and develop lead nurture programs in Pardot. You’ll walk away with actionable insights on:

    •How to monitor social media activities to identify new leads for your business
    •How to develop campaigns that improve conversion and accelerate your sales cycle, based on social activity data
    •How to look at key metrics on your social leads, i.e. how they move through your lead stages and how many turn into opportunities and closed revenue
  • Super Charge Your Hubspot Campaigns with Social Data Super Charge Your Hubspot Campaigns with Social Data Adam Hutchinson, Demand Generation Manager at Socedo and Jingcong Zhao, Content Marketing Manager at Socedo Recorded: Jun 1 2016 15 mins
    Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended.

    As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement rates.

    In this webinar, Socedo will discuss how marketers can enable social activities data on their leads and use social data to develop lead nurture programs in Hubspot. You’ll walk away with actionable insights on:
    •How to monitor social media activities to identify new leads for your business
    •How to develop campaigns in Hubspot that improve conversion and accelerate your sales cycle, based on social activity data
    •Tracking how social leads engage with your demand generation programs and move through your pipeline.
  • Social media 30-minute series: Hard lessons for social advertisers Social media 30-minute series: Hard lessons for social advertisers Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 26 2016 33 mins
    Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers.

    Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement.

    With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right.

    In this webinar you’ll learn to avoid similar mistakes, including how to:
    * Use not abuse user engagement
    * Target and personalize ads to maximize ROI
    * Understand the difference between social advertising and advertising
    * Identify which social channels are most effective for which advertising

    Register for free today!

    Panelists include:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Travis Wright,Chief Marketing Technology Officer, CCP Global
    * Nancy Smith, CEO Bevy.co
  • Making games pay: Data secrets for monetization Making games pay: Data secrets for monetization Dean Takahashi, Games Beat Editor, VentureBeat Recorded: May 26 2016 62 mins
    Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?

    We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.

    Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.

    Learn how to:
    * Target the right players, and the key engagement strategies that work
    * Maximize profits from ads and IAP, and which players are most receptive
    * Predict and measure the lifetime value of players by acquisition channel
    * Apply killer strategies, taking lessons from the most successful games
    * Unlock the lesser-known data secrets behind monetization

    Sign up now!


    Speakers:

    * Dean Takahashi, GamesBeat editor, VentureBeat
    * Stefano Melucci, VP of Product, Thumbspire
    * Mark Robinson, CEO, DeltaDNA
    * Jon Burg, Product Marketing Lead, AppsFlyer

    Sponsored by DeltaDNA
  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson & Russell Parsons Jul 28 2016 11:00 am UTC 75 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Marissa Tarleton, CMO, RetailMeNot Jul 28 2016 5:00 pm UTC 60 mins
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting) and virality initiatives to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers
    * Marissa Tarleton, CMO, RetailMeNot
    * Gilad Rotem, Co-Founder and COO, CUPS
    * Wendy Schuchart, Moderator, VentureBeat


    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!
  • Digital Transformation in Life Sciences: Become future-ready with Dell Services Digital Transformation in Life Sciences: Become future-ready with Dell Services James Hayden (Dell Services) and David Souchik (Dell Services) Aug 1 2016 4:00 pm UTC 45 mins
    Better health outcomes begin with digital transformation. Thought leaders from Dell Healthcare and Life Sciences Services will facilitate a live conversation on how to best navigate the journey of becoming a digital pioneer and how your organization can outpace competition through by leveraging custom-tailored solutions built specifically for Life Sciences organizations.
  • Masters of Mobile Data: Acquiring High-Value Users, The Right Way Masters of Mobile Data: Acquiring High-Value Users, The Right Way Ashley Blackmon, VP marketing, Zillow Group Aug 3 2016 5:00 pm UTC 60 mins
    In Part 1 of this compelling Masters of Mobile Data series, you'll learn how to acquire high value users the right way. If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar that will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application

    Speakers:

    * Ashley Blackmon, VP marketing, Zillow Group
    * Alexandra Press Maguire, Digital Marketing Director, Gilt Group
    * Wendy Schuchart, Moderator, VentureBeat

    SPONSORED by mParticle

    Register today for this free VentureBeat Live event
  • How to use digital intelligence to create nurture paths that resonate How to use digital intelligence to create nurture paths that resonate Gemma Went - Digital Marketing & Online Business Consultant Aug 4 2016 1:00 pm UTC 60 mins
    Nurture paths and sales funnels are the life blood of any business. Without them you might as well be broadcasting your message into the wind.

    But even if you have nurture paths set up, are they right? Have you researched what your audience needs to see and here to create the right action?

    We'll delve into the psychology of the nurture path development using digital intelligence and help you understand how to create funnels that resonate with your audience.
  • Managing Marketing Data, From Quality to Quantity Managing Marketing Data, From Quality to Quantity Adam Hutchinson, Demand Generation Marketing Manager, Socedo Aug 4 2016 3:00 pm UTC 60 mins
    Marketers gather, analyze, and use a vast amount of lead data from a variety of sources. Data quality is an on-going challenge in marketing, and as much as we might like to use "big data" in our campaigns, we know the risks of filling our marketing automation systems with bad information. According to a Demand Metric survey, over half of marketers don’t have an effective process to ensure the quality of data is up to par in their key systems. In this webinar, we'll cover:
    -How we manage data quality at Socedo
    -How third party data helps us qualify leads and create targeted campaigns
    -Best practices for handling social media data in your database
  • Know your Patients: CRM Best Practices for Health Providers Know your Patients: CRM Best Practices for Health Providers Stephanie Bartels, Patient Engagement Solutions Leader, Dell; Melanie Dowczek, Dell Aug 9 2016 4:00 pm UTC 60 mins
    Customer Relationship Management (CRM) applications are quickly becoming the tool healthcare organizations use to shift their focus to patient engagement. With many options to choose from and many other tools that mimic CRM functionality, it may be difficult to know where to begin and what to do. This is a new frontier for healthcare, but some leading healthcare organizations have explored this frontier and can offer best practices to follow and learn from. While there is no silver bullet, there are plenty of insights to help guide you to successful engagement with your patients.

    Learning Objectives:

    • Where to begin and planning your CRM journey
    • Best practices to save time and money
    • How to evaluate solutions and partners
  • How to market for Google (and therefore your customers) How to market for Google (and therefore your customers) Jennifer Riggins, Marketing Consultant Aug 17 2016 2:00 pm UTC 45 mins
    Time and again I hear from so-called captains of their industries what they want to say about their products and services. As thought leaders, they use jargon and insider terms to sound like experts, but when you're doing that for website, that's ridiculous. If you want new customers to find you, you need to write for what they are asking Google. I would recommend signing up for Google AdWords before because this will be a hands-on demo of how to use Google Keyword Planner as the backbone of your online content marketing strategy, that will provide you with SEO success even if you never spend a buck on AdWords.

    Workshop will include:
    - basic explanation of What is SEO
    - how to use the free Google Keyword Planner
    - how to choose the low-hanging fruit keywords (low competition, higher volume)
    - how to then apply those keywords, choosing 1-2 for across your entire website and then the rest for specific themed landing pages
    - how H1, H2 headers, bullets, bolding, etc work
    - backlink strategy - don't send all the juice to your homepage!
  • Why Your Content Marketing is Failing (and how to fix it) Why Your Content Marketing is Failing (and how to fix it) Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Aug 17 2016 5:00 pm UTC 60 mins
    In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

    This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

    · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

    · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

    · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

    · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

    · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content
  • Content Marketing: How Blogging Offers Actual ROI Content Marketing: How Blogging Offers Actual ROI Suzanne Baran, Content Strategist, Capital Group Aug 17 2016 6:00 pm UTC 60 mins
    Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:

    - Why content is at the forefront of digital strategy
    - How to evangelize the importance of content marketing for your brand, product, service, or sector
    - Tips and tricks of the trade
    - Making a case for content marketing resources and measuring your efforts
  • The true power of B2B Content Marketing (showcase from Exact Software) The true power of B2B Content Marketing (showcase from Exact Software) Werner van Ekkendonk, CEO EURObizz BV and Mark Appel, Global Marketing Director Exact Software Aug 18 2016 1:30 pm UTC 60 mins
    In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.

    We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.

    Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
    His informal way of speaking and his seniority will definitely inspire you.

    In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.

    Recommanded websites:
    EURObizz: www.eurobizz.eu
    BrightTALK: www.brighttalk.com
    LinkedIn profile Mark Appel: www.linkedin.com/in/markappel
  • What a marketer couldn’t tell you about email marketing What a marketer couldn’t tell you about email marketing Ben Rothke, Senior eGRC Consultant, Nettitude Group Aug 18 2016 4:00 pm UTC 45 mins
    As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.

    In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
  • How to build a thriving games community How to build a thriving games community Mathieu Nouzareth, CEO of FreshPlanet Aug 18 2016 5:00 pm UTC 60 mins
    Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups.

    Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach.

    Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to:

    * Understand the aspects of gaming platforms that can help a community succeed
    * Define and refine the elements of community success
    * Turn opportunities into actionable insights
    * Utilize Google to harness unique insights and tools to maximize community performance.

    Speakers:

    * Mathieu Nouzareth, CEO of FreshPlanet
    * Wright Bagwell, CEO of OutPost Games
    * Sissie Hsiao, Director of Product Management, Mobile Apps, Google
    * Dean Takahashi, Lead Writer, GamesBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free executive session.

    Sponsored by Google
  • The Influencer Marketing Manifesto The Influencer Marketing Manifesto Brian Solis, Principal Analyst, Altimeter Group Aug 23 2016 5:00 pm UTC 60 mins
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • The API Economy in Banking what is the impact of PSD 2 The API Economy in Banking what is the impact of PSD 2 Anju Tiwari, Enterprise Architect, Dell Services Sep 13 2016 1:00 pm UTC 90 mins
    Regulatory conditions are preventing many banks from consolidating in the market, and there is evidence to support those financial institutions will need to re-engineer their own businesses, and customer propositions, and transform current models to remain relevant, nurture and grow their customer bases.

    As part of this process, developing differentiating capabilities will be key in highly competitive markets and innovation through the adoption of the new ‘Fintech ecosystem’ or “fintegration” (i.e. the marrying up of banks and Fintechs) will be pivotal in the banking industry’s fight to maintain their current business and grow. Join Anju Tiwari,Senior Enterprise Architect, Dell Services, guest speakers from the Banking Sector to be announced to learn about:

    - The drive to open up APIs in the new Digital banking Economy
    - Approaches on how to better leverage new technologies through Open APIs
    - Best Practice in how to go about partnering
    - How to achieve Data Governance and Security whilst opening up
    APIs to third parties
    - What technologies can we leveraged (Robotics, Machine Based learning, Big Data Analytics and the Digital sixth sense)
  • Social media series: Social analytics Social media series: Social analytics Stewart Rogers, Director of Marketing Technology, VentureBeat Sep 13 2016 7:30 pm UTC 30 mins
    So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you have the data flowing in from users that you suspect might help leverage additional conversions.

    How do you turn social data into a well-oiled social analytics machine? The answer is unless you do social analytics rightly, you'll have useless data rather than an action plan.

    In this free webinar, join expert Stewart Rogers, Director of Marketing Technology with VentureBeat and other experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free webinar

    Sponsored by Sysomos
  • Planning a Video Marketing Campaign: What to Expect and Where to Begin Planning a Video Marketing Campaign: What to Expect and Where to Begin Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House Sep 14 2016 4:00 pm UTC 60 mins
    Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
  • Marketing Disruption in the IoT: don't watch this if you don't like change! Marketing Disruption in the IoT: don't watch this if you don't like change! Werner van Ekkendonk, CEO EURObizz Group & Keynote (t.b.a.) Sep 15 2016 1:30 pm UTC 60 mins
    Is Marketing Disruption in the IoT really disruptive? According to a White Paper publish by Machina Research, ‘Enterprise IoT will disrupt your industry’! So the question is not if it will happen, but when. Are you and your business ready for that?

    Keynote speaker: information will follow soon

    Enterprise IoT embraces the merging of information technology and operational technology. It's about an irreversible process where IT will become an integrated and intrinsic part of today's and tomorrows products and services.

    In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Marketing Disruption in the IoT and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizzgroup.eu
    BrightTALK: www.brighttalk.com
  • The ultimate answer for effective Lead Generation & Management The ultimate answer for effective Lead Generation & Management Werner van Ekkendonk, CEO EURObizz Group and Scot Otte, Director of Marketing EMEA at Brooks Running Oct 20 2016 1:30 pm UTC 60 mins
    The heartbeat of marketing is lead generation. It means growth for a company, it means filling the pipeline for Sales, it means authentically convincing potential customers about the delivery of your added value to their business or tho their lives. According to Marketo marketing departments in most companies are increasingly responsible for leading and shepherding their customers journeys. So what's your story?

    Keynote speaker:
    Scott Otte, Director of Marketing EMEA at Brooks Running

    Profile Scott Otte:
    Scott is a highly experienced marketing expert with close to 20 years of experience in building creative business, brand and marketing solutions in international environments for brands & organizations in sports, leisure, fashion and entertainment.

    Talking about Lead Generation & Management, If you have the ultimate answer to the perfect attraction and handling of leads, please let us know. That sounds like a simple question, but quite some companies are struggling to give us the ultimate answer. Maybe it's because they have no proven process and strategy and maybe because there isn't such a thing as the one-size-fits-all ultimate strategy.

    Where Lead Generation & Management in the past century was probably picking names in the phone book, now we are talking about a cooperation between sales and marketing, automation, lead generation and nurturing, analytics, marketing leads, sales leads, making new customers and build a relation with them.

    In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Lead Generation & Management and the 2016 trends on this area. Scott Otte is accompanied by his colleague Niek Oostvogels, Digital Marketing Manager.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • Social Media Marketing that creates Return on Investment Social Media Marketing that creates Return on Investment Werner van Ekkendonk, CEO EURObizz Group and Menker Johannes, Fortune 500 brands Consultant & former Account Director Twitter Nov 17 2016 2:30 pm UTC 60 mins
    According to Hootsuite Social Media Marketing needs social networks management, planning, engagement with your audiences and finaly the ability to measure your Return On Investment .

    Keynote speaker: Menker Johannes
    As a Fortune 500 Brands consultant Menker worked for top companies like Twitter, IPG Mediabrands and Outrider. He has an impressive list of premium international brands he has helped, like Daimler/Mercedes, Unilever, P&G, TomTom, Monsterboard, Sonos, Microsoft, Coca-Cola, MasterCard, Rabobank, Burger King, eBay, ABN AMRO bank, MTV Networks and many others. With a proven track record in online and e-commerce sales marketing roles working closely for leading companies in Travel, Retail, Finance, Technology and FMCG industries, you definately don´t want to miss this inspiring session!!

    Where Social Media once was seen as the playfield of a company, but that view surely has been changed. It now has become a vital part of a business' gear wheel.

    In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Social Media Marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizzgroup.eu
    BrightTALK: www.brighttalk.com
    Menker Johannes: www.linkedin.com/in/menkerjohannes
  • How to expand your audience on social media How to expand your audience on social media Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps Nov 17 2016 4:00 pm UTC 45 mins
    Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.