BrightTALK Academy

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Webinar and Video Knowledge - From Beginner to Advanced

The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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How to Leverage Webinar Programs to Maximize Sales Opportunities Cameron Jahn, Director of Product Marketing, BrightTALK The first step in running successful webinar programs is determining what success means to your organization. Whether it’s brand awareness, new leads, or sales pipeline, the foundation of an effective webinar program lies in having clearly defined success metrics.

But no matter what you want to accomplish with your events, there’s a secret weapon you can use to get the most out of your webinar programs: marketing automation. From promoting the session all the way to assigning leads, marketing automation is an important component of excellent webinar programs.

Key topics covered in this webinar include:

- Determining success metrics for your webinar programs
- Leveraging marketing automation to optimize webinar promotions
- Using webinar data to empower your sales development team to have effective follow-up conversations
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Jul 8 2015 5:00 pm
45 mins
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