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#spopbookclub presents Global Content Marketing with Pam Didner Engage Customers Around the World with Cross-Regional Content Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

Join Pam and Silverpop's very own Ellen Valentine for a deep dive into this expert new book.
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Nov 20 2014
61 mins
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  • Engage Customers Around the World with Cross-Regional Content Marketing

    Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

    Join Pam and Silverpop's very own Ellen Valentine for a deep dive into this expert new book.
  • UnSelling is about everything but the sell.
    It's about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
  • When every customer, and indeed prospective customer, is within easy access of broadcasting an opinion on your brand, your service, your product, what do you do? How do you turn contacts into engaged customers, and maybe even brand ambassadors?

    Jason Thibeault and Kirby Wandsworth have some ideas on this, and they want to share them with you!

    Join them for the latest Silverpop Book Club webinar where they’ll discuss highlights and key takeaways from their book Recommend This!

    Register now and join us on live on Wednesday 13 August at 4pm GMT; alternatively register now and we’ll let you know as soon as the recording is live to watch on demand.

    “Big Data makes it possible to create personalized online interactions, and now Recommend This! shows us how to use that power to fully engage every visitor” - Chris Lynch, Partner, Atlas Ventures
  • Marketing and presentations go hand in hand; whether it’s a pitch, a presentation to the board, or simply a staff briefing, most marketers accept that presentations are part and parcel of the job.

    Whether you’re a seasoned on-stage rock star or just starting out, this Silverpop Book Club webinar will introduce you to the formula behind powerful presentations.

    The book; The Presentation Lab brings together ten years of presentation experience and development allowing readers to access the very latest thinking and apply it to their own presentations.

    Author Simon Morton founded a consultancy and design service that started in a spare bedroom in the UK and went on to become one of the best regarded presentation companies in the world.
  • Joe’s third book is titled: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less which takes business owners and marketers from A-to-Z toward creating a content marketing strategy that works to grow their business.

    Join Joe and Silverpop’s Ellen Valentine on 6 March for a webinar introduction to Epic Content Marketing and learn how to break through the clutter and tell your story.
  • Author of ‘Crush It’ and ‘The Thank You Economy’ Gary Vaynerchuk joins Silverpop for a special Silverpop Book Club Webinar on Thursday 6 February. Register here to join us at 2.30pm and here from the author himself about ‘Jab, Jab, Jab, Right Hook!’ a compelling ‘How-To’ book on telling your story in a noisy, social world.

    Known as @GaryVee to his 1 million plus twitter fanbase, Vaynerchuck is an author and entrepreneur with an enviable CV. He developed his social media expert credentials whilst running winelibrary.com; turning it into a $45million business, before launching Vaynermedia in 2009 to help companies like GE, PepsiCo and the NY Jets. Gary is also an angel investor in a range of Tumblr, Uber, Birchbox and Twitter and an inspirational and entertaining public speaker.
  • Forget Simon Cowell...there's an opportunity for every business leader to have the real 'M' Factor and we have just the book to show you how...

    It's not every day an ex-BBC presenter and Media Training expert shares his secrets' in a book, and very rarely does Sir Stuart Rose, former Chairman and CEO of Marks and Spencer comment: " If you want to understand how to get the media on-side, in good times or bad this book is a good place to start".

    Intrigued? Join us for a look into how to develop the M-Factor....
  • Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy. Learn to incorporate essential content optimization and social media engagement principles thereby increasing your ability to acquire and engage relevant customers online.

    Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.
  • Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing.

    With two best-selling books, and a third on the way entitled “QR Codes Kill Kittens”. Scott now has over 150,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com.

    Listen to Scott discuss his latest book 'QR Codes Kills Kittens', including a question and answer session.
  • You always knew digital was going to change things, but you didn’t realize how close to home it would hit. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation.

    Now he’s sharing his approach with you.

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