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Customer Journey Planning to Drive Your Digital Marketing Success Ellen Valentine, Silverpop Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
Learn how to:
•Determine the key stages in the customer journey
•Map out the buyer’s thoughts and needs at each stage
•Identify areas you can improve to enhance the customer experience
•Use a multichannel approach to connect more effectively with contacts
•Expedite prospects’ and customers’ movement along the customer journey
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Jul 23 2015
46 mins
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