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Silverpop EMEA

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  • Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter is fragmented. Successful marketers realize the buyer journey must be better integrated, but as channels continue to proliferate, it’s challenging to get the full picture of what the customer experience looks like.

    Join IBM Mobile Engagement Leader Josh Rochlin as he shares tips and insights marketers can use to deliver an improved mobile experience and better incorporate mobile into their overall digital marketing efforts. Learn how to:

    More effectively capture mobile behaviors, preferences and sentiment
    Deliver integrated mobile experiences at every touch point
    Engage your customers in the moment with contextually relevant interactions
    Use the data you’ve captured to enrich the customer experience across channels
    Influence intent in new ways in a world of interconnected devices
  • Prospective customers are more difficult to entice than ever, and retaining them is equally challenging. With contacts increasingly seeking a seamless experience across a company’s call centre, emails, website and mobile channels, marketers can step up to help exceed prospect and customer expectations, and even achieve higher lead-to-sale conversion and retention rates.

    In this session, Silverpop Marketing Evangelist Ellen Valentine and Genesys Solution Foundry Director, Cliff Bell, will share best practices for how you can deliver the right cross-channel communications and content at this great moment of opportunity.

    Get tips for:

    •Better integrating your call centre into your overall communication strategy
    •Having more relevant conversations and increasing customer loyalty
    •Using contact centre data and digital behaviours to trigger proactive communications that increase engagement
    •Fostering a more rewarding customer journey across all channels
  • Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
    Learn how to:
    •Determine the key stages in the customer journey
    •Map out the buyer’s thoughts and needs at each stage
    •Identify areas you can improve to enhance the customer experience
    •Use a multichannel approach to connect more effectively with contacts
    •Expedite prospects’ and customers’ movement along the customer journey
  • In this book club webinar, Daniel Rowles, author of Mobile Marketing, will explore the key technologies, opportunities and challenges of Mobile Marketing. The session will explore how we can optimise every stage of our digital marketing to give the best experience to users across a range of mobile devices. As well as providing a range of tools and techniques that attendees will be able to take away and use straight away, Daniel will also explore what the future of Mobile holds for us.
  • Engage Customers Around the World with Cross-Regional Content Marketing

    Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

    Join Pam and Silverpop's very own Ellen Valentine for a deep dive into this expert new book.
  • UnSelling is about everything but the sell.
    It's about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
  • When every customer, and indeed prospective customer, is within easy access of broadcasting an opinion on your brand, your service, your product, what do you do? How do you turn contacts into engaged customers, and maybe even brand ambassadors?

    Jason Thibeault and Kirby Wandsworth have some ideas on this, and they want to share them with you!

    Join them for the latest Silverpop Book Club webinar where they’ll discuss highlights and key takeaways from their book Recommend This!

    Register now and join us on live on Wednesday 13 August at 4pm GMT; alternatively register now and we’ll let you know as soon as the recording is live to watch on demand.

    “Big Data makes it possible to create personalized online interactions, and now Recommend This! shows us how to use that power to fully engage every visitor” - Chris Lynch, Partner, Atlas Ventures
  • Marketing and presentations go hand in hand; whether it’s a pitch, a presentation to the board, or simply a staff briefing, most marketers accept that presentations are part and parcel of the job.

    Whether you’re a seasoned on-stage rock star or just starting out, this Silverpop Book Club webinar will introduce you to the formula behind powerful presentations.

    The book; The Presentation Lab brings together ten years of presentation experience and development allowing readers to access the very latest thinking and apply it to their own presentations.

    Author Simon Morton founded a consultancy and design service that started in a spare bedroom in the UK and went on to become one of the best regarded presentation companies in the world.
  • Joe’s third book is titled: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less which takes business owners and marketers from A-to-Z toward creating a content marketing strategy that works to grow their business.

    Join Joe and Silverpop’s Ellen Valentine on 6 March for a webinar introduction to Epic Content Marketing and learn how to break through the clutter and tell your story.
  • Author of ‘Crush It’ and ‘The Thank You Economy’ Gary Vaynerchuk joins Silverpop for a special Silverpop Book Club Webinar on Thursday 6 February. Register here to join us at 2.30pm and here from the author himself about ‘Jab, Jab, Jab, Right Hook!’ a compelling ‘How-To’ book on telling your story in a noisy, social world.

    Known as @GaryVee to his 1 million plus twitter fanbase, Vaynerchuck is an author and entrepreneur with an enviable CV. He developed his social media expert credentials whilst running winelibrary.com; turning it into a $45million business, before launching Vaynermedia in 2009 to help companies like GE, PepsiCo and the NY Jets. Gary is also an angel investor in a range of Tumblr, Uber, Birchbox and Twitter and an inspirational and entertaining public speaker.

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