B2B Technology Marketing

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Webinars and videos for the technology marketer

Join this webinar and video channel to learn the latest marketing best practices from leading speakers, vendors and thought leaders.

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Beware the Giraffes in your Data! Savvy marketers spend a lot of their time analyzing big data, on the lookout for exciting new insights which can translate into action items and strategic advantage. Unfortunately, “giraffes” in their data – portions of data which dominate the rest of it – often hide important insights and lead to erroneous strategic decision making. In this webinar, we will discuss how to spot giraffes in your data and how to make sure they’re not misleading you. Read more >
Apr 16 2014 12:00 pm
45 mins

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