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B2B Technology Marketing

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Webinars and videos for the technology marketer

Join this webinar and video channel to learn the latest marketing best practices from leading speakers, vendors and thought leaders.

Subscribers (2,427)
How to Create Video Content that Aligns with Your Buyers’ Journey Joe Gelata, Director of Demand Generation, Vidyard; Rachel Rosin, Marketing Specialist Demand Generation, Act-On Software 65-90% of the buying process happens before you even know a prospect exists. Which means it’s critical for your marketing collateral to help prospects through the process on their own, particularly with video.

If you join us at this webinar, you’ll learn:

• The step-by-step process that today’s buyer follows before purchase and how video can promote movement through it.
• The types of videos you can produce and where they’ll have the most impact in your buyers’ journey.
• Ways to approach your own unique buyer’s journey and questions to answer before production.
• A real-world example from Act-On of how one video is mapped to the buyer journey and what’s considered prior to production.
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Mar 25 2015
49 mins
  • Live and recorded (384)
  • Upcoming (7)
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