Social Media Marketing

Community information
The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.
    • Customer and Advocacy Marketing

    • Recorded: Feb 18 2015
    • Arm your advocate army and make your customers your ultimate asset. Join for sessions on customer lifecycle mapping, tips on content creation for advocate marketing and best practices to create the ultimate customer experience.
    • 14 webinars
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    • Demand Generation 2015

    • Recorded: Jan 20 2015
    • Start the year off right with your comprehensive guide to planning and implementing a successful demand generation strategy in 2015. Learn how to align content with your funnel, the latest on lead scoring, best practices to better align with sales and more.
    • 18 webinars
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    • Customer and Advocacy Marketing

    • Recorded: Nov 19 2014
    • Marketers are realizing the importance of their advocates. From happy customers to happy employees, your advocates have the power to shape your brand and impact your bottom line. Join this summit to hear industry leaders share tips on launching your own program, growing your advocate base and game changers that will help you make an impact.
    • 19 webinars
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    • Marketing and Sales Alignment

    • Recorded: Jun 18 2014
    • Implementation of marketing and sales alignment remains a challenge as much deeper optimization is needed than simply using the same technology and each adhering to their own KPI. Join this summit to learn how to successfully integrate the two through shared definitions, strategy, training and technology to improve win rates from MQL, sales outcomes and above all, top-line growth.
    • 17 webinars
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    • Campaign Automation

    • Recorded: May 14 2014
    • As marketers, the pressure to do more with less time always seems to be the challenge. Automating your marketing campaigns is the most efficient way to keep your customers coming back and knowing how to keep them engaged with your brand. Join the Campaign Automation Summit to learn more about identifying your target buyers, next generation marketing automation trends that deserve your attention and tips to increasing customer engagement.
    • 16 webinars
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    • Deutsches Content Marketing Summit

    • Recorded: Apr 24 2014
    • Content Marketing ist eines der heftigsten diskutierten digitalen Marketing Themen. Eine gut durchdachte und erforschte Content Marketing Strategie ist ein effektiver Weg neue Zielgruppen zu erreichen, Marken aufzubauen und Online-Präsenz zu erhöhen. Allerdings gibt es auch Herausforderungen. In diesem Webinar werden erfolgreiche Beispiele von Unternehmen hören, und erfahren, wie Sie sich für das Jahr 2014 vorbereiten können.
    • 5 webinars
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    • CMX Summit

    • Recorded: Feb 6 2014
    • CMX Summit is a new conference taking place on Feb 6th in San Francisco, focused entirely on community building. This year CMX is bringing together unique perspectives from fields and companies like community psychology, behavioral analysis, habit building, Apple, Lyft, AirBnB, Facebook, 500 Startups and more. In the audience will be the industry's leading community professionals, startup founders and anyone interested in learning how to build healthy communities.
    • 9 webinars
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    • CMO Roundtables

    • Recorded: Dec 11 2013
    • The role and responsibilities of today's CMO has matured significantly. With more pressure than ever to evolve and innovate, it's imperative for marketers to stay current on the newest industry trends in order to efficiently transform the bottom line. Join the CMO roundtables and hear from influencers as they dissect everything from content strategy and lead generation, to which KPI's really matter.
    • 5 webinars
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    • Search and Advertising

    • Recorded: Oct 10 2013
    • Effective targeting is crucial when it comes to search and advertising. However, many B2B marketers are missing the opportunity to take advantage of new digital marketing techniques that may help them engage their buyers. Join experts at the Search and Advertising Summit as they share the latest in how B2B content consumption habits are changing and what you can do to increase awareness and buyer engagement.
    • 4 webinars
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    • Customer Engagement

    • Recorded: Aug 8 2013
    • The online marketplace is noisy. With the vast amount of content being created, B2B organizations are challenged to move beyond impressions and engage the customer, driving them to fill out a contact me form, register for an event, or respond to a social post. What types of content are most engaging for B2B audiences? How are organizations measuring engagement and optimizing around results? How are modern marketers continuing to nurture engaged customers? Join the Customer Engagement Summit to find out how best-in-class marketers are effectively targeting and engaging their customers.
    • 15 webinars
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