The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.
Social media’s importance is accelerating faster than you can say Zuckerberg. It has a prominent seat at any forward-thinking company’s strategy meeting, and rightfully so. All the data you’ve ever dreamt of is now handed over willingly by target audiences, influencing marketing strategies from Silicon Valley to Shanghai. From customer insights to employee advocacy, to content marketing and marketing analytics, social platforms give marketers easy access to important questions and answers. Join this summit to learn how to utilize social media to its fullest for the benefit of your marketing efforts.
Marketing automation has evolved from the automated
email send to delivering personalized experiences
throughout the many customer touch points across the
buyers journey. Join this summit to learn how you can
create that seamless experience to engage customers
and create a better experience for your brand.
Arm your advocate army and make your customers your ultimate asset. Join for sessions on customer lifecycle mapping, tips on content creation for advocate marketing and best practices to create the ultimate customer experience.
Start the year off right with your comprehensive
guide to planning and implementing a successful
demand generation strategy in 2015. Learn how to
align content with your funnel, the latest on lead
scoring, best practices to better align with sales
Marketers are realizing the importance of their advocates. From happy customers to happy employees, your advocates have the power to shape your brand and impact your bottom line. Join this summit to hear industry leaders share tips on launching your own program, growing your advocate base and game changers that will help you make an impact.
Implementation of marketing and sales alignment remains a challenge as much deeper optimization is needed than simply using the same technology and each adhering to their own KPI. Join this summit to learn how to successfully integrate the two through shared definitions, strategy, training and technology to improve win rates from MQL, sales outcomes and above all, top-line growth.
As marketers, the pressure to do more with less time always seems to be the challenge. Automating your marketing campaigns is the most efficient way to keep your customers coming back and knowing how to keep them engaged with your brand. Join the Campaign Automation Summit to learn more about identifying your target buyers, next generation marketing automation trends that deserve your attention and tips to increasing customer engagement.
Content Marketing ist eines der heftigsten diskutierten digitalen Marketing Themen. Eine gut durchdachte und erforschte Content Marketing Strategie ist ein effektiver Weg neue Zielgruppen zu erreichen, Marken aufzubauen und Online-Präsenz zu erhöhen. Allerdings gibt es auch Herausforderungen. In diesem Webinar werden erfolgreiche Beispiele von Unternehmen hören, und erfahren, wie Sie sich für das Jahr 2014 vorbereiten können.
CMX Summit is a new conference taking place on Feb 6th in San Francisco, focused entirely on community building. This year CMX is bringing together unique perspectives from fields and companies like community psychology, behavioral analysis, habit building, Apple, Lyft, AirBnB, Facebook, 500 Startups and more. In the audience will be the industry's leading community professionals, startup founders and anyone interested in learning how to build healthy communities.
The role and responsibilities of today's CMO has matured significantly. With more pressure than ever to evolve and innovate, it's imperative for marketers to stay current on the newest industry trends in order to efficiently transform the bottom line. Join the CMO roundtables and hear from influencers as they dissect everything from content strategy and lead generation, to which KPI's really matter.