Tweeting for Business 101

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Jennifer Lindsay
You've probably heard of Twitter, but if you've visited Twitter.com - or even gone further and signed up - it might not be clear what the business value is of this real-time communication channel actually is. This webcast aims to change all that and show you how to grab the power of Twitter for (fun) and profit!
Sep 15 2009
30 mins
Tweeting for Business 101
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    Sponsored by Autopilot

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  • Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
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  • Tweeting for Business 101 Recorded: Sep 15 2009 30 mins
    Jennifer Lindsay
    You've probably heard of Twitter, but if you've visited Twitter.com - or even gone further and signed up - it might not be clear what the business value is of this real-time communication channel actually is. This webcast aims to change all that and show you how to grab the power of Twitter for (fun) and profit!
  • LinkedIn Nirvana Recorded: Aug 21 2009 30 mins
    Jennifer Lindsay
    Think LinkedIn is just a place to publish your resume or post jobs? Think again! This fast-growing social network is innovating all the time and has integrated features you can jump in and use right now: Answers, Companies and Groups. Learn how to engage and use this social network as the ultimate lead generation and thought-leadership tool!
Empowering you to control your online destiny
These sessions are designed to empower you to use social media in your professional and personal life - using best practices and tried-and-true techniques - to plan and use the best tactics and strategies for your needs.

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  • Live at: Sep 15 2009 10:00 pm
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