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Digital Marketing: Now, New, Next

Leigh George, PhD
What are the tools you can't ignore now? What tools should you not worry about? What developments in digital marketing are on the horizon that you need to be mindful of? What's the next big thing that could be a game changer?

From websites to eMarketing, social networks to geo-location-based networks and mobile marketing, Leigh George, PhD, Senior Digital Marketing Strategist at R2i will show you:

- Which online marketing initiatives are the best investment for your company
- A strategic comparison the value of SEO vs. search marketing campaigns
- The untapped potential in online communities

Leigh George, Senior Digital Marketing Strategist at R2integrated, helps clients develop, implement and track strategic plans for brand awareness, customer and member acquisition, relationship management, online engagement and community management using a combination of tactics.

Leigh has a Ph.D. in branding history and theory from Binghamton University - one of only a handful of people in the country with that distinction. She is a regular speaker on digital marketing and social media topics, and her insights have been published online and in print.
Apr 6 2011
36 mins
Digital Marketing: Now, New, Next
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  • Digital Marketing: Now, New, Next Recorded: Apr 6 2011 36 mins
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    What are the tools you can't ignore now? What tools should you not worry about? What developments in digital marketing are on the horizon that you need to be mindful of? What's the next big thing that could be a game changer?

    From websites to eMarketing, social networks to geo-location-based networks and mobile marketing, Leigh George, PhD, Senior Digital Marketing Strategist at R2i will show you:

    - Which online marketing initiatives are the best investment for your company
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    - The untapped potential in online communities

    Leigh George, Senior Digital Marketing Strategist at R2integrated, helps clients develop, implement and track strategic plans for brand awareness, customer and member acquisition, relationship management, online engagement and community management using a combination of tactics.

    Leigh has a Ph.D. in branding history and theory from Binghamton University - one of only a handful of people in the country with that distinction. She is a regular speaker on digital marketing and social media topics, and her insights have been published online and in print.
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Digital Marketing Survival Guide
R2i

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  • Title: Digital Marketing: Now, New, Next
  • Live at: Apr 6 2011 7:00 pm
  • Presented by: Leigh George, PhD
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