Trisha Liu, ArcSight; Claire Flanagan, CSC; Deirdre Walsh; National Instruments & Gia Lyons, Jive Software
What if you could skip months ahead in your social business journey? What if you could apply tried and true approaches to building your customer or employee communities, without the hassle of doing it the hard way? Join Gia Lyons, Strategic Advisor for Jive Software, and a panel of social business heroes who've been there, done that, again and again. They'll describe three case studies that include key lessons about building and sustaining world-class branded and social media communities for their customers and employees. You'll learn real-life insights about their social business journey, the strategies that work, and the ones that don't. You'll be on your way to social business hero status.