Jake Wengroff, Global Director, Social Media Strategy and Research, Frost & Sullivan
Companies in the B2B and professional services space have finally harnessed
social media, but many are confused as to strategy, execution, and metrics.
Jake Wengroff, global director of social media strategy and research for
Frost & Sullivan, will share practical advice on what B2B companies can do
to improve their social footprint and extract ROI, and also share some
insights into companion products, services, and tools, both free and paid
which can optimize workflows, more easily track metrics, and allow
companies to engage with potential sales leads.