Hi [[ session.user.profile.firstName ]]

Are Online Communities Profitable?

Almost every major organization maintains an online community for its customers, employees, and partners. To be successful, these communities require enormous resources (people, money, content, tools, members, etc.). But does a community help a company make money? Does it help drive marketing and ot
Almost every major organization maintains an online community for its customers, employees, and partners. To be successful, these communities require enormous resources (people, money, content, tools, members, etc.). But does a community help a company make money? Does it help drive marketing and other business objectives? How do successful communities thrive and drive results for their sponsors without losing their ethos of openness, audience-relevant content, and “marketing-free zones”?

Attend this webinar to hear how SAP built a community of over 2.5 million members and is able to support its marketing and business objectives without compromising the value and relevance of the community for its members. We will discuss the strategy, planning, and provide examples of driving demand through community as a classic case of “pull” marketing.
Recorded Jun 28 2012
48 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Siva Darivemula, Senior Director of Marketing, SAP Cloud and Big Data, SAP
Presentation preview: Are Online Communities Profitable?
Recommended for you:
  • Date
  • Rating
  • Views
  • Making games pay: Data secrets for monetization Making games pay: Data secrets for monetization Dean Takahashi, Games Beat Editor, VentureBeat Recorded: May 26 2016 62 mins
    Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?

    We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.

    Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.

    Learn how to:
    * Target the right players, and the key engagement strategies that work
    * Maximize profits from ads and IAP, and which players are most receptive
    * Predict and measure the lifetime value of players by acquisition channel
    * Apply killer strategies, taking lessons from the most successful games
    * Unlock the lesser-known data secrets behind monetization

    Sign up now!


    Speakers:

    * Dean Takahashi, GamesBeat editor, VentureBeat
    * Stefano Melucci, VP of Product, Thumbspire
    * Mark Robinson, CEO, DeltaDNA
    * Jon Burg, Product Marketing Lead, AppsFlyer

    Sponsored by DeltaDNA
  • Successful online marketing = community building Successful online marketing = community building Nathan Anibaba, head of business development, Tomorrow People Recorded: May 26 2016 31 mins
    Marketers are ignoring one of the most fundamental customer needs: community. Hundreds of millions has been spent on customer centricity and understanding the persona to the nth degree in order to provide 'killer customer insight'. But we have all been blind to one of the most fundamental needs in human life that only comes second to food and shelter: the need to belong.

    The stuff of the human condition is to belong, to make meaning, feel secure, have order within chaos and create identity. Marketers ignore these constituent building blocks of humanity at their peril.

    This webinar will explain what a branded community is, why it is fundamental for marketing now and in the future, and how to build one for your organisation.
  • How to Convert Leads Into Paying Customers With Email Marketing How to Convert Leads Into Paying Customers With Email Marketing Ryan Deiss, Founder & CEO, Digital Marketer Recorded: May 25 2016 87 mins
    In this webinar, Ryan Deiss will show you how to maximize profit through email marketing using his concept of "The Ultimate Game Plan."

    You’ll learn how to:
    • Make more sales by sending fewer emails...
    • Send emails with purpose – moving prospects from one stage to the next way faster
    • Build a proven, 3-step follow-up series designed to doubles sales
  • Fuelling social advocacy and engagement with mobile apps Fuelling social advocacy and engagement with mobile apps Olivier Choron, CEO and Founder of purechannelapps Recorded: May 19 2016 36 mins
    Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
  • Smart Email Marketing within an Omnichannel strategy Smart Email Marketing within an Omnichannel strategy Werner van Ekkendonk, CEO EURObizz Group Recorded: May 19 2016 56 mins
    According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will discuss the role of email marketing within an Omnichannel strategy.

    Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In less than 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • 7 Surprisingly Simple Ways To Get More Business Now 7 Surprisingly Simple Ways To Get More Business Now Christa Trantham, Business Manager, Coach Blueprint Recorded: May 17 2016 72 mins
    In this webinar you'll learn:

    • How to use the “Client/Customer Matrix” to get 5x the results
    • 6 magic words to get more referrals
    • What chocolate (yes, chocolate!) can do for your business
    • ...and more than we can fit in this space!
  • Email Marketing for Local Business Email Marketing for Local Business Josh Melzer, Head of Digital Marketing at LocalVox/Berry Recorded: May 12 2016 47 mins
    Drive more sales with our design tips, best practices and growth ideas.

    Email is one of the most powerful digital marketing tools that a local business can use to turn casual shoppers into lifelong loyal customers.

    In addition to giving you direct access to customers, email marketing has a high return on investment (for every $1 you spend on email marketing, you’ll see a return of $44.25).

    Join us for this 45-minute webinar and you’ll learn:

    -- The primary elements of successful email marketing campaigns
    -- Creating emails that get opened (and responded to)
    -- Ways to grow your list of email marketing recipients
    -- The best times/days to launch campaigns

    By the end of this webinar, you’ll be equipped with actionable email marketing strategies that will help your local business take people go from inbox to in-store sales. Register today!
  • Big SEO for Big Data: Leveraging SEO to Find Clients Seeking Big Data Solutions Big SEO for Big Data: Leveraging SEO to Find Clients Seeking Big Data Solutions Scott Masson, Head Of Technical at SUSO Digital; Moderator: Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: May 12 2016 39 mins
    Big data and data analytics provide invaluable insight for businesses, guiding and steering everything from the decisions made in board rooms to the way they market and provide goods and services to their customers.

    As more-and-more businesses are becoming aware of the agility and competitive edge big data gives them, it’s getting harder for the agencies and start-ups that actually provide big data services to rise above the herd and get found by the businesses looking for them.

    In this webinar, we look at how big data and data analytics companies can shape SEO to their own niche in order to find businesses looking for their exact services and expertise. The webinar covers:
    • Identifying the search terms potential customers are using to find big data companies
    • How to identify niches to get the highest return on the least SEO investment
    • How to use your own big data resources as link building assets and lead generation
    • Key elements of technical and on-site SEO
  • Your Top 10 Demand Gen Questions Answered Your Top 10 Demand Gen Questions Answered Andrea Goodkind, Senior Marketing Manager at BrightTALK Recorded: May 12 2016 31 mins
    There’s not a single company out there not leveraging at least three demand generation tactics to scale their business - SMBs to enterprises alike. Marketers have been tasked to revolutionise and personalise their marketing efforts to acquire their target audience and convert them into customers.

    Over the past year, the BrightTALK marketing team has hosted and published 103+ webinars and videos working with marketers to solve the most pressing impediments to their demand generation. This session will answer 10 commonly asked questions impacting your demand generation strategy - both high-level and detailed such as:

    - How do I stand out from the crowd when there is so much noise?
    - What are the best tactics to keep late stage content, like testimonials, feel authentic?
    - How can we improve our marketing and sales alignment?
  • Webinar: Visual Marketing Series - Engage consumers across the entire journey Webinar: Visual Marketing Series - Engage consumers across the entire journey Ana De Jesus, Senior Marketing Manager, EMEA, Olapic Recorded: May 11 2016 58 mins
    Learn how to make your brand shoppable using visual marketing and earned content.

    Your brand is alive. It lives whenever your customers or potential customers see it, talk about it or just think about it.

    To make your brand shoppable, join our latest webinar with Olapic.

    Join Olapic’s senior marketing manager, EMEA, Ana De Jesus. She will explain how develop shoppable visual content. Learn:

    •How to implement user generated content as part of the purchase journey
    •The visual marketing effect on e-commerce
    •Implementing earned content in-app
    •Making your Instagram shoppable

    Ana will use real examples, looking at hotels that have weddings, and fashion and accessory brands.

    At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.

    Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Are Online Communities Profitable?
  • Live at: Jun 28 2012 5:00 pm
  • Presented by: Siva Darivemula, Senior Director of Marketing, SAP Cloud and Big Data, SAP
  • From:
Your email has been sent.
or close
You must be logged in to email this