Browse communities
Browse communities
Presenting a webinar?

Integrating Email and Social

Dr Dave Chaffey, SmartInsights
There’s more to social-email integration than share buttons. We know from what happens in 60 seconds in social media that we love to share on social networks. This amplification is what makes social media so powerful. We also know that with so many social updates, getting cut-through with social media can be difficult. Step forward email marketing which still offers reach and engagement. The obvious question; how can we integrate them – can they be “better together”?
May 16 2012
38 mins
Integrating Email and Social
Email Marketing
More from this community:

Social Media Marketing

  • Live and recorded (443)
  • Upcoming (7)
  • Date
  • Rating
  • Views
  • You've just learned that your CMS vendor has been acquired. Don't panic. Be prepared. Create an action plan that will guide you and your team through the uncertainty and to an informed decision that's best for your company.

    You’re probably asking a few questions:
    - What about the product roadmap they just showed me? Is it still valid?
    - What does this mean for our website update?
    - Who do we turn to for technical support?
    - What's the impact on our relationship with our service provider?

    Your CMS is the foundation for your website, so we know that this can be a time of stress, uncertainty, and misinformation. That’s why we've brought Cathy McKnight to the rescue. Cathy is a co-founder and the Vice President of Consulting at Digital Clarity Group, and has advised numerous clients who faced precisely this scenario. In this DNN webinar, Cathy covers:

    - Immediate next steps
    - How to weigh your options
    - Strategic advice on migrating your CMS to a new vendor (if necessary)

    Join Cathy to learn how to address your current (or future) situation.
  • Get your website visitors to take action:

    Social network share. Invite advocates to share content on Twitter, Facebook and LinkedIn.

    Create content. Incent users to create blog posts, discussions, ideas and questions.

    Comment on content. When users receive comments on their content, they’re more likely to remain interested in participating.

    Answer a question. Save the time of your customer care team by having your customers help answer questions.

    Vote on an idea or answer. Encourage customers to provide feedback on ideas and answers submitted by the community.
  • Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about:

    · How an Analytics Center of Excellence make a difference to the company, customers, marketing

    · What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

    · The key functions and capabilities needed

    · The journey’s key stages, associated challenges, and what do you need to do to get to the next step

    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
  • Want to grow your social media team by the hundreds or thousands? Employee advocacy is the solution that leading brands are investing in to raise brand awareness, drive sales leads and better engage their employees. However, to set up your employee advocacy program for success, you’ll need more than just the social media team’s support.

    Learn how leading companies achieve internal buy-in to launch an employee advocacy program, how to make a business case for adoption and the company-wide benefits of employee advocacy.
  • Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’. User Acceptance Testing (UAT) of a new marketing solution is critical in the success and capability of your marketing efforts, so how is this approached and when do you know you have succeeded or not?

    In this session, Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. He will explore the best approach, the key elements to consider, and how to determine a successful test.
  • Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’. User Acceptance Testing (UAT) of a new marketing solution is critical in the success and capability of your marketing efforts, so how is this approached and when do you know you have succeeded or not?

    In this session, Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. He will explore the best approach, the key elements to consider, and how to determine a successful test.
  • This webinar will be presented by Grant Johnson, VP of Strategy at ClickMail and Brian Steacy, Regional Director at Adestra. Grant and Brian will look at these two key marketing tactics and explain how they can form the basis of a successful marketing program.

    You’ll learn more about:

    The importance of email marketing
    How to make sure your emails get in your subscribers inboxes
    Ways to grab the attention of your recipients
    The growing influence of content marketing
    How to build content that engages your audience
    Testing to optimize your customer journeys
  • Speakers:
    Stewart Rogers: Director, Marketing Technology; VB Insight
    Tia Newcomer: Vice President, Marketing; Cord Blood Registry
    Ryan Steingard: Director, Retention Marketing; Zulily

    Abstract:

    A complete report on the current state of cost, payback and return within marketing technology.

    In this edition of the State of Marketing Technology, we look at the total cost of ownership across the most popular martech categories and show the ROI attributable to each of them.

    Which categories and tools provide the biggest return, and which are a waste of money?

    Which are the most expensive to own?

    Which tools might be best suited to your size of organization, and which should you discount from your selection criteria?

    And how do ROI levels change during different stages of marketing and sales?

    We also look at different approaches to marketing technology management, including insights on the shift from on-premise to cloud-based solutions, and uncover the reality of how many marketing technology projects fail to return on their investment.
  • Paul Hodder from Bitesize Learning will take you through some of the essential skills required to win business in an extremely competitive landscape.
  • One size doesn’t fit all when it comes to marketing automation solutions for your company. It must be tailored to your goals as a team and as a company. Knowing what features and how each solution can alter your results is the first step.

    Join Michael as he takes a deep dive into how to find the best marketing automation solution for your marketing team and learn why an educated buyer is the best consumer.
  • Channel
  • Channel profile
  • Show Me Your Stack! with Jesse Noyes, Kapost May 28 2015 6:00 pm UTC 60 mins
    Jesse Noyes Sr. Director of Marketing, Kapost
    What tools do marketers at Kapost rely on? Find out on Lattice's Show Me Your Stack! with Jesse Noyes.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Jesse Noyes:

    Jesse Noyes is the Senior Director of Marketing, Content and Product at Kapost. Before Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. You can hit him up on Twitter @noyesjesse.
  • What the All Blacks Can Teach Us About the Business of Storytelling May 19 2015 9:00 am UTC 45 mins
    James Kerr, bestselling author, speaker and leadership consultant
    The All Blacks are the most successful sporting team on the planet – with an extraordinary winning percentage of 94% over the last decade. But it hasn’t always been straightforward. In this Webinar, best selling author, speaker and consultant James Kerr explains how the world’s most successful sporting team hit rock bottom in 2004 and how they used language, ritual and storytelling to turn their fortunes around. The lessons are directly applicable to achieving a sustainable high performance environment in whatever field you compete in.

    James Kerr is a bestselling author, speaker and leadership consultant specialising in high performance business, sport and military environments. Recent clients include the US Navy Seals, the FBI, UK Sport, the English Rugby Football Union, UK Swimming, UEFA, the Premier League, HSBC, Shell, Adidas and the Savoy. His latest bestseller, Legacy, reveals 15 leadership lessons from the world's most successful sporting team, the All Blacks, and he is a regular contributor to broadcast and print media including the Guardian, Times, Daily Mail, Bloomberg, BBC and the Telegraph. He lives in London.
  • Fast-Track Your Content Marketing Plan May 14 2015 6:00 pm UTC 60 mins
    Barry Feldman, Feldman Creative
    Join Barry Feldman as he goes through a step by step process on how to get your content marketing engines off and running.
  • Show Me Your Stack! with Hana Abaza VP of Marketing, Uberflip Apr 28 2015 5:00 pm UTC 60 mins
    Hana Abaza - VP Marketing, Uberflip
    Join Lattice for a guided tour of the marketing tech stack that powers Uberflip's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Hana Abaza:

    Hana Abaza is the VP Marketing at Uberflip, a platform that helps marketers create, manage and optimize content experiences at every stage of the funnel to boost engagement and generate leads. A blend modern chic, tech geek and entrepreneurial hustle, she combines a data-driven approach with her knack for communicating inspired tech solution to mainstream audiences to get results.
  • 3 Steps to DOUBLE the Amount of Prospects Contacting You! Apr 23 2015 5:00 pm UTC 45 mins
    Erik Luhrs, CMO, Bright Cave Solutions
    Almost all Lead Generation messages are aimed at the conscious mind. But since humans function 99% SUBconsciously, these messages are meaningless to them. In this presentation attendees will learn how to create Lead Generation messages that activate the subconscious mind, so they get opened, read and responded to at dramatically higher rates then conventional messages.
  • App Love: How to keep your mobile relationship going strong Apr 23 2015 4:00 pm UTC 30 mins
    Alyssa Meritt and Heidi Tretheway, Urban Airship
    From flirting (download) to happily ever after (constant re-engagement), dating apps use gamification & messaging tactics very effectively to form an essential engagement habit. If someone has downloaded your app, chances are they have an awareness and the start of an affinity for your brand.

    How do you keep your place on their device and keep the mobile relationship going strong? We'll share brand examples that helped create loyal customers.
  • Explore Big Data Analytics with Amazon Redshift Apr 22 2015 3:00 pm UTC 45 mins
    Rahul Pathak, Senior Product Manager, Amazon Redshift Ted Wasserman, Product Management & Development, Tableau Software
    Amazon Redshift enables customers to innovate quickly using its fully managed and immensely scalable data warehousing solution. Tableau’s ability to connect directly to Redshift and leverage its massive computing power means even the most non-technical business user can quickly discover business insights with easy to use drag and drop visual analytics against mammoth data sets. Join Amazon Web Services (AWS), Mixpo and Tableau Software, an AWS Technology Partner, to learn how customers are leveraging both Tableau and AWS to tackle big data exploration projects and recognize business benefits in record time.
  • 5 Proven Hacks To Increase Your Sales Team’s Lead Conversion and Success Webinar Apr 16 2015 6:00 pm UTC 60 mins
    Matt Heinz, President, Heinz Marketing; Kerry Cunningham, Research Director, SiriusDecisions
    Sales and Marketing Alignment is a goal for nearly every company, but few have successfully done it. Technology, processes and personalities can impede efforts to bring sales and marketing together.

    Marketers have to use their wits and the tools at their disposal to make "stealth" alignment happen, bringing the benefits of greater alignment without forcing sales out of its comfort zone.

    Join us for this webinar where you'll learn:
    • How data can eliminate sales and marketing's "blind spots"
    • The value of a shared sales and marketing lexicon
    • The numbers that prove how better alignment means better sales commissions
  • 3 Strategy Rules for Driving Effective Lead Generation Apr 16 2015 5:00 pm UTC 45 mins
    Jennifer Harmel, Executive Vice President Demand Process Strategy Practice and Principal, ANNUITAS
    A B2B marketer’s life is often focused on creating killer campaigns, generating leads and developing content to fill the top of the sales funnel. Unfortunately, that is why many B2B marketers are so busy, yet have only a small percentage of revenue, if any, that they can attribute to their activities.

    Why? Without a solid Demand Generation Strategy – lead generation is nothing more than a bunch of tactics that attempt to build pipeline, ineffectively.

    This webinar will teach marketers how to live by 3 Rules of Strategy:

    •Become more buyer-centric throughout our marketing
    •Eliminate tactical-focused campaigns
    •Track results and continuously optimize
  • How to create subject lines that increase conversions Apr 15 2015 9:30 am UTC 45 mins
    Kath Pay, Marketing Director, cloud.IQ
    Need more conversions from your email marketing? The best place to start is with your email Subject Line. Many of us wait until we're ready to press send, before we hastily throw together an ill-considered subject line.

    Aimed at e-Commerce and marketing professionals, attend this webinar to learn many invaluable tips that will revolutionise how you write subject lines. Learn the secret to writing subject lines that not only grab your customers attention, but also increase online conversions.
  • From B2C to B2B with DocuSign Apr 7 2015 4:00 pm UTC 15 mins
    Christine Crandell wth Keith Krach, Chairman and CEO, DocuSign
    Join Christine as she sits down with DocuSign Chairman and CEO, Keith Krach to discuss the road he took that led to running the electronic signature juggernaut, whose only competition is paper.
  • Improving the 3 P's (Performance, Portfolio and Process) with Analytics Recorded: Mar 26 2015 45 mins
    Andrew Line, Lauren Danker, Kevin McCleary, Deloitte Analytics (on behalf of Tableau Software)
    By using an Issue--Solution--Impact diagram, three Tableau power analysts from Deloitte's analytics team will discuss actual problems organisations have faced and will share practical techniques for interpreting and communicating tonnes of heavy data into digestible content and visuals. Be ready for some amazing tips to take your dashboards to the next level!

    This presentation aims to answer the following:

    -How can data visualization and agile analytics be used to turn a mess of data into a clear, visual masterpiece?
    -Where is the organisation spending too much money, and what can you do about it?
    -Where is the business performing well, not well, and why?
    -How can you automate many of the reporting processes to make everything simpler and quicker?
  • How to Create Video Content that Aligns with Your Buyers’ Journey Recorded: Mar 25 2015 49 mins
    Joe Gelata, Director of Demand Generation, Vidyard; Rachel Rosin, Marketing Specialist Demand Generation, Act-On Software
    65-90% of the buying process happens before you even know a prospect exists. Which means it’s critical for your marketing collateral to help prospects through the process on their own, particularly with video.

    If you join us at this webinar, you’ll learn:

    • The step-by-step process that today’s buyer follows before purchase and how video can promote movement through it.
    • The types of videos you can produce and where they’ll have the most impact in your buyers’ journey.
    • Ways to approach your own unique buyer’s journey and questions to answer before production.
    • A real-world example from Act-On of how one video is mapped to the buyer journey and what’s considered prior to production.
  • Six Ways to Maximize the Power of Your Data Recorded: Mar 25 2015 58 mins
    Jonathan Wu President, NAVinture
    Organizations of all types and sizes are awash in Big Data but lack the right tools to take advantage. Discover how to get the most from your own stores of information with a solution that provides everything from fast analytics and ease of use to ubiquitous to database and cloud services through smart dashboards and automatic updates.
  • Using Predictive Analytics to Optimize Your Funnel Recorded: Mar 19 2015 46 mins
    Heather Foeh, Head of Culture and Customer Advocacy, Lattice Engines
    Predictive analytics is old news in the B2C world with companies like Amazon driving as much as 35% of revenues through their recommendation engine. But over the past year, B2B companies have been adopting this powerful technology to better understand purchase propensity and focus their resources on the highest converting leads, most effective campaigns and best customer expansion opportunities.

    Learn about the most common uses of predictive scoring to prioritize leads for sales and hear how three Lattice customers creatively put their predictive scores to use to increase conversion and campaign performance rates.
  • The Creation, Care and Feeding of an Analytics Center of Excellence Recorded: Mar 19 2015 35 mins
    Laura Patterson, President, VisionEdge Marketing
    Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about:

    · How an Analytics Center of Excellence make a difference to the company, customers, marketing

    · What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

    · The key functions and capabilities needed

    · The journey’s key stages, associated challenges, and what do you need to do to get to the next step

    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
  • How To Sell Your Company on Employee Advocacy Recorded: Mar 19 2015 56 mins
    Leah Tsang, Director of Solutions, SocialChorus; Lee Diaz, Director of Strategy, SocialChorus
    Want to grow your social media team by the hundreds or thousands? Employee advocacy is the solution that leading brands are investing in to raise brand awareness, drive sales leads and better engage their employees. However, to set up your employee advocacy program for success, you’ll need more than just the social media team’s support.

    Learn how leading companies achieve internal buy-in to launch an employee advocacy program, how to make a business case for adoption and the company-wide benefits of employee advocacy.
  • Five Tips to Make Sure That Your Customers Transact with Your App Recorded: Mar 19 2015 38 mins
    David Pope, Marketing Director, Jumio
    Mobile apps present a unique challenge for e-commerce merchants. Not only do they need to positively engage your customers, they must also generate revenue for your company. 

    So what keeps customers happy and coming back for more? Apps that support the on-the-go lifestyle and are engaging enough to keep users interested for the long term.

    In this webinar, 5 Tips to make sure customers transact with your app, we'll provide a clear roadmap for success that focuses on specific dos and don'ts, including:

    - DO NOT be insensitive to data privacy concerns
    - Do pay close attention balancing functionality with download speed
  • Ask the Experts: The Most Important Analytics for Marketers Today Recorded: Mar 19 2015 62 mins
    Julia Stead, Invoca; Nick Herinckx, Obility; Rob Fredrick, BroadVoice; Bill Bruno, Stratigent
    If 2014 was the year of big data, 2015 may be the year that marketers learn to effectively harness and act on that data. But which tools are must-haves, and which are distractions? Join our panel of experts as they discuss:

    • The biggest attribution challenges facing marketers today
    • The top analytics tools that all marketers should have in their technology stack
    • Important new metrics you should be thinking about
  • Optimising content marketing performance in a multiscreen world Recorded: Mar 19 2015 37 mins
    Duncan Clark, Head of Global Research, Netbiscuits
    The rise of mobile and the multi-screen world puts the consumer firmly at the centre of the digital universe. Content needs to be more personal and more relevant as consumers come to regard traditional advertising and marketing tactics as intrusive and ineffective. Marketers now have to ask themselves some crucial questions:

    • Is my content successfully driving more traffic?
    • Are those visitors actually engaging with my content?
    • Which traffic sources provide the most engaged and highest-converting customers?
    • Which of my content is driving positive ROI?
    • How can I improve my content to meet sales or conversion targets?
    • How can I accurately measure which content is most effective and evaluate why some content performs better than others?

    In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.
Latest content in marketing
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Integrating Email and Social
  • Live at: May 16 2012 1:00 pm
  • Presented by: Dr Dave Chaffey, SmartInsights
  • From:
Your email has been sent.
or close
You must be logged in to email this