David Beard, CRM evangelist, Sage
Social media is definitely a hot topic amongst marketers but social CRM isn’t anything new, it’s simply an evolution of what CRM has always been – putting the customer at the centre of your conversation.
But adapting to the needs of social customers can be challenging. Who’s actually responsible for social CRM? How do you prove ROI? And how do you translate it into a tangible business benefit?
The discussion will help you:
• Understand what Social CRM means for you and how it can help solve your business challenges
• Learn the methods and tools to help deliver your effective strategy
• Understand best practice and how firms can embrace social media to build loyalty