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Social CRM: What is it, and how can I implement it with CRM?

Social media is definitely a hot topic amongst marketers but social CRM isn’t anything new, it’s simply an evolution of what CRM has always been – putting the customer at the centre of your conversation.

But adapting to the needs of social customers can be challenging. Who’s actually responsible for social CRM? How do you prove ROI? And how do you translate it into a tangible business benefit?

The discussion will help you:
• Understand what Social CRM means for you and how it can help solve your business challenges
• Learn the methods and tools to help deliver your effective strategy
• Understand best practice and how firms can embrace social media to build loyalty
Recorded Jun 13 2012 57 mins
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Presented by
David Beard, CRM evangelist, Sage
Presentation preview: Social CRM: What is it, and how can I implement it with CRM?

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This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.

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  • Live at: Jun 13 2012 2:30 pm
  • Presented by: David Beard, CRM evangelist, Sage
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