SMBs find it hard to get noticed in the media – online as well as offline. This presentation reveals the secrets to getting PR exposure and will prove that you don’t have to be a big company with deep pockets to be successful at PR. You just need to know what makes news in the first place. Chris Hew
SMBs find it hard to get noticed in the media – online as well as offline. This presentation reveals the secrets to getting PR exposure and will prove that you don’t have to be a big company with deep pockets to be successful at PR. You just need to know what makes news in the first place. Chris Hewitt, is the CEO and founder of Berkeley Communications Group. Chris was on the receiving end of a lot of PR material as a journalist early in his career. It struck him then, as it still does today, that most PR content in circulation is the exact opposite of what editors really want. Very soon, he joined the PR industry himself applying his skills to helping technology businesses raise their profile in trade magazines through to national newspapers and broadcast. He worked on many leading brands such as Epson, Compaq, Texas Instruments and Digital Equipment Corporation during this time as well as many smaller businesses. In his late 20s, he took the plunge and set up Berkeley Public Relations which has grown to become a leading digital and technology PR company. More recently, recognising a gap in the market for smaller businesses, he set up Ascent PR for the entrepreneurial community spanning all manner of industry sectors targeting B2B as well as B2C. Today he is CEO and owner of Berkeley Communications Group which is the umbrella business for both organisations.
RecordedMay 26 201047 mins
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Today’s consumer has digital connectivity at their fingertips 24/7, and they are flocking to social networks for customer care. Twitter alone recently reported a 250% increase in customer service-related content over the past two years, and 60% of these consumers expect a response within an hour or less. However, many if not most of these messages continue to be ignored.
What’s the problem? Social media ownership was first tucked under Marketing, with a focus on branding and campaigns, but customer care queries through social networks continue to surge. Most Marketing teams are not trained to deal with customer service and do not prioritize these mentions. This disconnect is growing, and the failure to integrate and include customer service in overall social strategy is having a negative impact on company bottom line.
Join this webinar and learn why it’s imperative for Customer Service and Marketing to collaborate on social media efforts to provide the best customer experience. We’ll cover the key considerations for developing a mutually beneficial program, and discuss how strong social care drives brand advocacy and overall revenue.
Optimize. Connect. Analyze. We’ve all heard the social media buzz words, but how can we move beyond lingo and actualize an effective social media strategy that doesn’t bore the already short-attention-spanned customer?
Given that the average person receives roughly 200 emails per week, how can we get them to care about our bikinis and personalized soaps (aside from using Kim Kardashian as a model)? This in-depth interactive executive learning session can help you fuel a high powered fast and effective social media strategy that does more than buzz and ping.
In this webinar you’ll learn how to create a social media strategy that is unique to your corner of the universe, including how to:
* Differentiate between social media and social messaging
* Utilize analytics to optimize your results
* Empower rather than manage your social media by becoming more effective with the tools at your disposal
* Optimize social media spending to gain the attention of new audiences
* Engage social influencers by using the right tools and approaches
* Craft and deliver the right content and promote it -- beyond finding and sending
* Itamar Benedy, VP of marketing, Yoga.com
* Stefania Pomponi, Chief Evangelist, Clever Girls Collective
* Andrew Grill, Global managing partner, IBM Social
* Stewart Rogers, director of marketing technology, VentureBeat
* Wendy Schuchart, moderator, VentureBeat
After analyzing millions of customer interactions, Sykes has identified operational areas that require attention to REALLY cause change to the customer experience. During this interview, Bo Young, Sr. Director, Insight Analytics, has promised to reveal those areas and share key tactics for you to take away and bring back to your own company.
Whether you have an offline business with an online element or you have a 100% online business, this webinar is for you my friend.
You see, there are many elements that need to be in place for an online business to be a success, but it's so easy to lose sight of them when you get stuck in the day-to-day.
Sometimes it get's so overwhelming you forget the reason you started your business in the first place (remember that thing you were REALLY passionate about right at the beginning?).
Shall we try to recapture that passion and push you closer to your goals by sorting out a few fundamentals?
In this webinar we're going to look at some essential elements you can put in place to bolster your business and help you to get the results you crave.
From managing your mindset, setting goals, positioning and pricing to digital strategy, funnel creation, outsourcing and growth plans. I'll share some of the key elements I've learned in my 10 years of working with online business owners and the success I've had with my own businesses (which makes me proud as punch).
It used to be you could put up a blog, create a white paper or come up with a slick infographic, and claim you’re doing content marketing. Oh, for the easy days.
Now, in our multi-channel, hyper-social, personalized landscape, content marketing has gotten a lot more complex and far more strategic. And as customers have seized more control of the conversation -- and traditional advertising continues to lose its clout -- content marketing has become an undebatable marketing tool for both lead generation and brand awareness.
But given how essential it has become, customers are being carpet-bombed with content. How do you rise above the noise? What channels are essential? How do you maintain relevance? What forms of content are most effective? And how do they fit into a comprehensive marketing plan, not to mention the customer journey at all its junctures?
Join our panel of content marketing experts and VB’s Director of Marketing Technology research to learn essentials no marketer should be without as they head further into 2016.
In this webinar, you’ll:
• Design a content marketing program that complements your marketing initiatives
• Find your voice – and how to adhere to it across media and platforms
• Learn which internal professionals to target for particular platforms (and how to get them to agree to do it)
• Uncover the benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
• Determine the ROI of content marketing, plus the tools and metrics to use.
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Ada Pia d'Errico, CMO, Patch of Land
* Sonny Ganguly, CMO, Wedding Wire
* Wendy Schuchart, Moderator, VentureBeat
All things around us are coming to life with sensors and Internet connectivity. As a result there is the opportunity in this new world to create disruptive innovations to enhance your customer value. Plenty of questions arise as a result.
Where do you create value and how can you make technology the enabler of your connected customers journey?
What role does data play and help autonomous machines make decisions to change our lives, industries and future.
How can you tap into this to build customer intimacy and understand customer intent to serve them better?
Sudha Jamthe is a technology futurist, CEO of IoT Disruptions, an instructor at Stanford Continuing Studies and author of "IoT Business Primer Book" and "IoT Disruption 2020." She is a thought leader in IoT space, focusing on guiding companies with innovation to adopt IoT and to build ecosystems for Digital Business Transformations. She shares her research on IoT with her weekly "The IoT Show" on YouTube.
Sudha serves on the advisory board of Blockchain university and Barcelona Technology School.
Learn how to use visual marketing and earned content to drive sales through social
According the 2015 Customer Acquisition Barometer social media is not working to acquire customers. Yet.
This doesn’t mean that social media advertising is worthless – far from it. Social can play a decisive part in the success of failure of your campaign.
Join Olapic’s director of account management, EMEA, Becky Dutta. She will explain how to convert bystanders to buyers, using social media. Learn:
Video and photo advertising
The differences and benefits with Facebook, Atlas, Instagram, Twitter and Bloggers
How to identify highest converting visual content
A-B testing on social
UX: from ads to purchase
Case studies on successful ad campaigns
In addition, Becky will present a case study on Unilever’s Magnum ‘Pleasure Store’.
At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.
Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.
Sign up now for the low-down on social media advertising
Did you know that social media exploitation is the most commonly used technique to gain unauthorized access to an organization?
This was a finding of Cisco’s 2015 Midyear Security Report.
This means that - as the guardian of the corporate brand and owner of many external communication channels - marketing needs to play an active role in protecting the business from cyber threats.
In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media outreach have increased organizations’ attack surface.
Phishing, hacking, mimicking, click and ad fraud, malware distribution, impersonation, social engineering…the list of possible malicious actions goes on and on and new ones keep emerging. Corporate ransomware cases are grabbing the headlines, where “hostage takers” have the power to destroy trust and potentially a whole business.
ARE YOU PREPARED?
In this webinar, a panel of industry experts will:
•Outline the most common cyber threats to brands, including
phishing, social engineering, website defacement and compromise,
corporate impersonation, hacking, click fraud, and insider threats
•Provide solutions to detect and mitigate threats
•Offer best practices for threat prevention
If you are in a marketing role and want to educate yourself about cyber security, this webinar is for you.
Learn what you can do to protect your brand from malicious actors. You can’t afford not to.
According to InfusionSoft's 2015 Small Business Survey, lead generation is a huge focus for SMB’s. Yet most SMB's spend less than $1,000/month on marketing activities. Small wonder that 55% of business owners also cite time management as one of their biggest challenges.
Research has proven that video marketing is the most effective way to generate and nurture quality leads. But how does a small business take advantage of this powerful tool without breaking the bank, or stretching themselves too thin?
In this conversation, the BrightTALK Studios and marketing team discusses techniques to create effective, budget-friendly video content. We also explore how to sell the idea of video to your boss, and how to use external vendors to best effect.
A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth more like “1.8 million words!”
People are visual learners. That’s why, in a world where B2B stories are increasingly growing more complex and data-centric, content marketers are turning to animation - and succeeding. Animated ads with just 6 to 9 seconds of animation are averaging 138% higher conversion rates than those without, according to Rocket Fuel’s Guide to Creative Optimization. Animation is no longer just for Pixar and Dreamworks. It’s also for you and your business.
Join us on the BrightTALK Academy as we delve into some of the strategies and tactics for leveraging animation to increase the impact of your content marketing programs. In the webinar you will learn to:
- Maximize your speed to meaning in the world of “8-second attention spans”
- Strategize the types of stories that best lend themselves to animation and why
- Captivate new audiences through multiple animation formats
- Generate more conversions with some simple animation tactics
Modwenna Rees-Mogg, CEO, AngelNews and Roland van Breukelen, Business Development, SAP
Entrepreneurs and small business owners are used to “Pitching for money” from investors while at the same time often looking for a set of complementary skills to help grow the business.
Modwenna Rees-Mogg, CEO of AngelNews has been connecting entrepreneurs and investors for many years and recognised the need that growing businesses also need complementary business skills to take them to the next level and so ‘Pitching for Management, Not Money' was born.
Modwenna will share how the idea came about and the experiences and feedback from small business owners to date.
Schalk Viljoen, Director of Business Development, SAP
Please note that this is a recording and will be available to view from this date. Questions, and voting are unavailable during the recorded webcast.
1.Case study: Integrating Virtual Communities into Reputation Management Programs
2.Community Building through networking of channels
3.Building Community Engagement: Social Channels Drive Interaction Where The Users Are
All companies have some form of Intellectual Property, but awareness of what IP consists of, how you can protect it and how you can gain from investing in IP is very limited. This Webcast will help business leaders understand their own IP position better, and hopefully provide ideas on how to protect and monetise that IP. We will include the findings from a number of business case studies that Knowledge Peers have researched, together with the chance to ask an expert live and online about your own IP position".
Better understanding of your IP position
Ideas for protecting and monetising your IP more effectively
Present your questions live to an IP expert
Adrian worked in private practice for several years before moving into the corporate patent department of a multinational pharmaceutical company, where he was employed as Senior Patent Counsel. In this role, he was responsible for providing IP support to five research and development facilities across Europe and in doing so, gained wide experience in managing all IP-related aspects of product development, from the initiation of development to launch. He joined W.P. Thompson & Co. in 2009, becoming a Partner in the same year. He is qualified as both a Chartered Patent Attorney and a European Patent Attorney. Adrian read Chemistry with Medicinal Chemistry at the University of Warwick, graduating with a BSc (Hons) and has lived and worked in Japan.
David Good - Shirlaws Business Coaching and Roland van Breukelen - SAP Business ByDesign
Now is the time for companies to asses and understand how to strategically plan their capacity and their growth over a hesitant and uneasy economic recovery.
Are you able to control your growth and manage your costs and profits as well as your competitors?
Do you have processes in place that will support your next level of growth through perhaps, international expansion or a merger?
SAP and Shirlaws Business Coaching have specifically designed this presentation to gain access to tremendous insight and assets to help growing companies through their current phase of growth and prepare for the next. SAP and Shirlaws will discuss:
•How to understand your businesses Capacity
•How you are performing against your peers
•How to put in place a business platform to support your next phase of growth
Alpesh Doshi, Fintricity and Roland van Breukelen, SAP
Fintricity was the winner of the Go for Growth excellence awards for professional services for 2010.
During this interview Alpesh Doshi will introduce Fintricity to the Go for Growth community, outline some the growth plans which attracted the judges attention and explain how the grand prize is further supporting Fintricity's growth plans.
Fash Darabi, Director & Co-founder, Knowledge Peers
Finding new clients
Attend this complimentary webcast as Fash Darabi of Knowledge Peers shares his conclusions from interviewing the managing partners of a number of successful professional services firms who are particularly good at finding and converting new clients.
-Identifying your target pool and sharpening your USPs for your target clients
-Improving your ability to convert referrals
-Sales expectations from the different roles in your firm: finders vs minders vs grinders
-Supporting your rain-makers and improving their networking skills
-Useful marketing activities which generate leads (and the ones which are a waste of money).
Roland van Breukelen, SAP & Ken Turbitt, ITSM Expert
In this current economic climate, what are the implications of new technologies such as cloud computing and virtulization for ITSM companies in the UK? Learn where to look for the top opportunities in the ITSM industry in the UK.
This webcast is part of the Go for Growth Awards 2010, searching for UK growing service companies with the best growth plans. Enter directly by clicking on "apply" on the competition website here: www.go-for-growth.co.uk.
Christian Happel, Social Media Director, SAP Business ByDesign
Attend this complimentary webcast as Christian Happel of SAP shares his views on what social media means for your growing business. You will learn that social media is not only for your employees in the marketing functions, but can be applied to all functions of a business and how your business processes are affected by that.
How social media is affecting business growth
How business processes are now becoming more social
How SAP is integrating socials tools to help businesses become more social
Prepare your questions and attend live so Christian can respond to you directly in this 45 minute webcast. If you are unable to attend live, you can also watch the recording afterwards at your convenience.
• How social media will transform traditional business software
• Why the SAP strategy includes social media
• Features of the current SAP Business ByDesign version to integrate social media
Prepare your questions and attend live so Christian can respond to you directly in this 45 minute webcast. If you are unable to attend live, you can also watch the recording afterwards at your convenience.
The last couple of years have been tough and many have been forced to adapt to survive. Despite the credit crunch many businesses have thrived and they all share one thing in common…..they haven’t done it alone.
Networking is a key tool in the success for any business, particularly when the going gets tough. Use it effectively and you can generate your own recovery. To do that you need to understand exactly what you need to achieve in your business and how your network can help.
Labelled ‘Mr Network’ by The Sun, Andy Lopata was called ‘one of Europe’s leading business networking strategists’ by the Financial Times. The co-author of two books on networking, Andy is a featured columnist the US magazine ‘The National Networker’, as well as being regularly quoted in the national press. Previously, Andy was Managing Director of UK network Business Referral Exchange. Andy has since worked with companies from one-man bands to organisations such as NatWest Bank, Merrill Lynch and Mastercard to help them realise the full potential from their networking. He is a former vice-president of the Professional Speakers Association.
The prize for the winner of the Go for Growth excellence awards is one year’s subscription to SAP Business ByDesign for up to 20 users. This webcast provides more information about SAP Business ByDesign and the Professional Services Starter Package which provides a fully integrated business management solution designed for midsize companies or small businesses that want the benefits of large-scale business applications without the need for a large IT infrastructure or spend. It enables preconfigured process best practices for managing financials, customer relationships, human resources, projects, and procurement. SAP takes care of installation, maintenance and upgrades – so you can focus on growing your business.
Richard Alvin, Managing Director, Capital Business Media, Modwenna Rees Mogg, CEO, AngelNews
Richard Alvin, Managing Director of Capital Business Media will be interviewing the CEO of Angel News, Modwenna Rees-Mogg as part of the Go for Growth competition.
AngelNews is the leading European news service for the investment market, especially for business angels, investors and the companies they back.
Due to rapid growth over the last few years and equally aggressive future plans they have decided to implement SAP Business ByDesign as their business platform to support their expansion.
Hear directly from the CEO about:
•The growth environment for AngelNews
•How the rapid growth impacted business operations and processes
•What AngelNews did to solve growing pains
•Plans for the future
Bill Liao, Co-founder, XING & Marc Lawn, Business GP & Competition Moderator
Engage live with Bill as he is interviewed by Marc Lawn on business growth for SMEs.
Bill's view on the current challenges facing growing businesses in this climate
What businesses should consider when planning for growth
Top tips for growth plans.
Bill Liao, entrepreneur, philanthropist, diplomat and author, is a co-founder of the social network site XING and CEO of Finaxis AG, a privately held company in the financial services industry. Bill is a special diplomatic envoy for St Kitts and Nevis, with a special interest in sustainable development and the environment. He is also founder and co-ordinator of Neo.org, a global citizenship initiative, and WeForest.com, which will reforest twenty million square kilometres of stripped land. Bill is dedicated to the vision that business and enterprise, conducted fairly and with respect for the environment, can and will create a better environment for work, life and the world that we all share. This vision is captured in his book: Stone Soup; a Secret Recipe for Making Something from Nothing.
Dr Jim Hamill & Alan Stevenson, Directors, energise2-0.com
Used effectively, social media can help to break down many of the business growth barriers facing SMEs. However, the key term here is ‘used effectively’. In the rush to become ‘cool and funky’, many SMEs have established social media channels without thinking strategically. What are our core business objectives for social media? How will we measure social media performance and ROI? Do we have the time and resource to fully support the channels we have established? What team do we need in place to manage our social media activities?
In this Webcast, Dr Jim Hamill and Alan Stevenson of Energise 2.0, will discuss key success factors in the effective use of social media to achieve sustained business growth and profitability. The discussion is structured around their innovative Social Media Development Cycle framework. Key issues addressed include:
-External Analysis: Evaluate Your Social Media Landscape
-Internal Analysis: Evaluate Your ‘Readiness to Engage’
-Develop Your Social Media Strategy and Action Plans for ‘Getting There’
-Evaluate Your Social Media Performance and ROI
-Organization, People and Resource Issues
Ian Anstey - Country Manager Business ByDesign, SAP UK
The company judged to have the most innovative growth plan of all the finalists will also receive the opportunity to implement the SAP Business ByDesign Professional Services Starter Package. The Package is specially designed to give Professional Services companies a fast start and affordable access to the world-class business process management capabilities you need to compete and grow successfully.
The 10 Go for Growth finalists will each receive an Enterprise Health Check. This is a unique opportunity, as the high value SAP Enterprise Health Check is not generally available to the public and is used exclusively with selected customers and prospects to assess current strengths, identify areas for improvement, and begin to quantify the business value associated with enterprise software applications. Watch this webcast to understand more about this highly valued prize.
As markets develop and products mature customer needs can change. This is a fundamental area for businesses to get right, but how do I start and what are the things to watch out for? A simple beginners guide to help you on your way Marc is an experienced leader with a track record of delivering world class customer and consumer solutions on an international scale, having won three global accolades, he works with an ethical and sustainable stance. He pioneered the ‘making life easier’ management philosophy, one based on clarity, and has coined a ‘renaissance management’ theory, where senior leaders understand clearly the total context in which they operate. As a consultant to some key blue chip businesses Marc is adding value across the globe, he is a fellow of the RSA, a recent DBA graduate and a member of the IOD. His employment and assignment history covers middle and senior leadership roles in global organisations across multiple industries. Regular expert contributor to The Telegraph Business Club.