SMBs find it hard to get noticed in the media – online as well as offline. This presentation reveals the secrets to getting PR exposure and will prove that you don’t have to be a big company with deep pockets to be successful at PR. You just need to know what makes news in the first place. Chris Hewitt, is the CEO and founder of Berkeley Communications Group. Chris was on the receiving end of a lot of PR material as a journalist early in his career. It struck him then, as it still does today, that most PR content in circulation is the exact opposite of what editors really want. Very soon, he joined the PR industry himself applying his skills to helping technology businesses raise their profile in trade magazines through to national newspapers and broadcast. He worked on many leading brands such as Epson, Compaq, Texas Instruments and Digital Equipment Corporation during this time as well as many smaller businesses. In his late 20s, he took the plunge and set up Berkeley Public Relations which has grown to become a leading digital and technology PR company. More recently, recognising a gap in the market for smaller businesses, he set up Ascent PR for the entrepreneurial community spanning all manner of industry sectors targeting B2B as well as B2C. Today he is CEO and owner of Berkeley Communications Group which is the umbrella business for both organisations.
RecordedMay 26 201047 mins
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Modwenna Rees-Mogg, CEO, AngelNews and Roland van Breukelen, Business Development, SAP
Entrepreneurs and small business owners are used to “Pitching for money” from investors while at the same time often looking for a set of complementary skills to help grow the business.
Modwenna Rees-Mogg, CEO of AngelNews has been connecting entrepreneurs and investors for many years and recognised the need that growing businesses also need complementary business skills to take them to the next level and so ‘Pitching for Management, Not Money' was born.
Modwenna will share how the idea came about and the experiences and feedback from small business owners to date.
Schalk Viljoen, Director of Business Development, SAP
Please note that this is a recording and will be available to view from this date. Questions, and voting are unavailable during the recorded webcast.
1.Case study: Integrating Virtual Communities into Reputation Management Programs
2.Community Building through networking of channels
3.Building Community Engagement: Social Channels Drive Interaction Where The Users Are
All companies have some form of Intellectual Property, but awareness of what IP consists of, how you can protect it and how you can gain from investing in IP is very limited. This Webcast will help business leaders understand their own IP position better, and hopefully provide ideas on how to protect and monetise that IP. We will include the findings from a number of business case studies that Knowledge Peers have researched, together with the chance to ask an expert live and online about your own IP position".
Better understanding of your IP position
Ideas for protecting and monetising your IP more effectively
Present your questions live to an IP expert
Adrian worked in private practice for several years before moving into the corporate patent department of a multinational pharmaceutical company, where he was employed as Senior Patent Counsel. In this role, he was responsible for providing IP support to five research and development facilities across Europe and in doing so, gained wide experience in managing all IP-related aspects of product development, from the initiation of development to launch. He joined W.P. Thompson & Co. in 2009, becoming a Partner in the same year. He is qualified as both a Chartered Patent Attorney and a European Patent Attorney. Adrian read Chemistry with Medicinal Chemistry at the University of Warwick, graduating with a BSc (Hons) and has lived and worked in Japan.
David Good - Shirlaws Business Coaching and Roland van Breukelen - SAP Business ByDesign
Now is the time for companies to asses and understand how to strategically plan their capacity and their growth over a hesitant and uneasy economic recovery.
Are you able to control your growth and manage your costs and profits as well as your competitors?
Do you have processes in place that will support your next level of growth through perhaps, international expansion or a merger?
SAP and Shirlaws Business Coaching have specifically designed this presentation to gain access to tremendous insight and assets to help growing companies through their current phase of growth and prepare for the next. SAP and Shirlaws will discuss:
•How to understand your businesses Capacity
•How you are performing against your peers
•How to put in place a business platform to support your next phase of growth
Alpesh Doshi, Fintricity and Roland van Breukelen, SAP
Fintricity was the winner of the Go for Growth excellence awards for professional services for 2010.
During this interview Alpesh Doshi will introduce Fintricity to the Go for Growth community, outline some the growth plans which attracted the judges attention and explain how the grand prize is further supporting Fintricity's growth plans.
Fash Darabi, Director & Co-founder, Knowledge Peers
Finding new clients
Attend this complimentary webcast as Fash Darabi of Knowledge Peers shares his conclusions from interviewing the managing partners of a number of successful professional services firms who are particularly good at finding and converting new clients.
-Identifying your target pool and sharpening your USPs for your target clients
-Improving your ability to convert referrals
-Sales expectations from the different roles in your firm: finders vs minders vs grinders
-Supporting your rain-makers and improving their networking skills
-Useful marketing activities which generate leads (and the ones which are a waste of money).
Roland van Breukelen, SAP & Ken Turbitt, ITSM Expert
In this current economic climate, what are the implications of new technologies such as cloud computing and virtulization for ITSM companies in the UK? Learn where to look for the top opportunities in the ITSM industry in the UK.
This webcast is part of the Go for Growth Awards 2010, searching for UK growing service companies with the best growth plans. Enter directly by clicking on "apply" on the competition website here: www.go-for-growth.co.uk.
Christian Happel, Social Media Director, SAP Business ByDesign
Attend this complimentary webcast as Christian Happel of SAP shares his views on what social media means for your growing business. You will learn that social media is not only for your employees in the marketing functions, but can be applied to all functions of a business and how your business processes are affected by that.
How social media is affecting business growth
How business processes are now becoming more social
How SAP is integrating socials tools to help businesses become more social
Prepare your questions and attend live so Christian can respond to you directly in this 45 minute webcast. If you are unable to attend live, you can also watch the recording afterwards at your convenience.
• How social media will transform traditional business software
• Why the SAP strategy includes social media
• Features of the current SAP Business ByDesign version to integrate social media
Prepare your questions and attend live so Christian can respond to you directly in this 45 minute webcast. If you are unable to attend live, you can also watch the recording afterwards at your convenience.
The last couple of years have been tough and many have been forced to adapt to survive. Despite the credit crunch many businesses have thrived and they all share one thing in common…..they haven’t done it alone.
Networking is a key tool in the success for any business, particularly when the going gets tough. Use it effectively and you can generate your own recovery. To do that you need to understand exactly what you need to achieve in your business and how your network can help.
Labelled ‘Mr Network’ by The Sun, Andy Lopata was called ‘one of Europe’s leading business networking strategists’ by the Financial Times. The co-author of two books on networking, Andy is a featured columnist the US magazine ‘The National Networker’, as well as being regularly quoted in the national press. Previously, Andy was Managing Director of UK network Business Referral Exchange. Andy has since worked with companies from one-man bands to organisations such as NatWest Bank, Merrill Lynch and Mastercard to help them realise the full potential from their networking. He is a former vice-president of the Professional Speakers Association.
The prize for the winner of the Go for Growth excellence awards is one year’s subscription to SAP Business ByDesign for up to 20 users. This webcast provides more information about SAP Business ByDesign and the Professional Services Starter Package which provides a fully integrated business management solution designed for midsize companies or small businesses that want the benefits of large-scale business applications without the need for a large IT infrastructure or spend. It enables preconfigured process best practices for managing financials, customer relationships, human resources, projects, and procurement. SAP takes care of installation, maintenance and upgrades – so you can focus on growing your business.
Richard Alvin, Managing Director, Capital Business Media, Modwenna Rees Mogg, CEO, AngelNews
Richard Alvin, Managing Director of Capital Business Media will be interviewing the CEO of Angel News, Modwenna Rees-Mogg as part of the Go for Growth competition.
AngelNews is the leading European news service for the investment market, especially for business angels, investors and the companies they back.
Due to rapid growth over the last few years and equally aggressive future plans they have decided to implement SAP Business ByDesign as their business platform to support their expansion.
Hear directly from the CEO about:
•The growth environment for AngelNews
•How the rapid growth impacted business operations and processes
•What AngelNews did to solve growing pains
•Plans for the future
Bill Liao, Co-founder, XING & Marc Lawn, Business GP & Competition Moderator
Engage live with Bill as he is interviewed by Marc Lawn on business growth for SMEs.
Bill's view on the current challenges facing growing businesses in this climate
What businesses should consider when planning for growth
Top tips for growth plans.
Bill Liao, entrepreneur, philanthropist, diplomat and author, is a co-founder of the social network site XING and CEO of Finaxis AG, a privately held company in the financial services industry. Bill is a special diplomatic envoy for St Kitts and Nevis, with a special interest in sustainable development and the environment. He is also founder and co-ordinator of Neo.org, a global citizenship initiative, and WeForest.com, which will reforest twenty million square kilometres of stripped land. Bill is dedicated to the vision that business and enterprise, conducted fairly and with respect for the environment, can and will create a better environment for work, life and the world that we all share. This vision is captured in his book: Stone Soup; a Secret Recipe for Making Something from Nothing.
Dr Jim Hamill & Alan Stevenson, Directors, energise2-0.com
Used effectively, social media can help to break down many of the business growth barriers facing SMEs. However, the key term here is ‘used effectively’. In the rush to become ‘cool and funky’, many SMEs have established social media channels without thinking strategically. What are our core business objectives for social media? How will we measure social media performance and ROI? Do we have the time and resource to fully support the channels we have established? What team do we need in place to manage our social media activities?
In this Webcast, Dr Jim Hamill and Alan Stevenson of Energise 2.0, will discuss key success factors in the effective use of social media to achieve sustained business growth and profitability. The discussion is structured around their innovative Social Media Development Cycle framework. Key issues addressed include:
-External Analysis: Evaluate Your Social Media Landscape
-Internal Analysis: Evaluate Your ‘Readiness to Engage’
-Develop Your Social Media Strategy and Action Plans for ‘Getting There’
-Evaluate Your Social Media Performance and ROI
-Organization, People and Resource Issues
Ian Anstey - Country Manager Business ByDesign, SAP UK
The company judged to have the most innovative growth plan of all the finalists will also receive the opportunity to implement the SAP Business ByDesign Professional Services Starter Package. The Package is specially designed to give Professional Services companies a fast start and affordable access to the world-class business process management capabilities you need to compete and grow successfully.
The 10 Go for Growth finalists will each receive an Enterprise Health Check. This is a unique opportunity, as the high value SAP Enterprise Health Check is not generally available to the public and is used exclusively with selected customers and prospects to assess current strengths, identify areas for improvement, and begin to quantify the business value associated with enterprise software applications. Watch this webcast to understand more about this highly valued prize.
As markets develop and products mature customer needs can change. This is a fundamental area for businesses to get right, but how do I start and what are the things to watch out for? A simple beginners guide to help you on your way Marc is an experienced leader with a track record of delivering world class customer and consumer solutions on an international scale, having won three global accolades, he works with an ethical and sustainable stance. He pioneered the ‘making life easier’ management philosophy, one based on clarity, and has coined a ‘renaissance management’ theory, where senior leaders understand clearly the total context in which they operate. As a consultant to some key blue chip businesses Marc is adding value across the globe, he is a fellow of the RSA, a recent DBA graduate and a member of the IOD. His employment and assignment history covers middle and senior leadership roles in global organisations across multiple industries. Regular expert contributor to The Telegraph Business Club.
When publishing content to your website, it’s important to have SEO in mind. Whether optimizing on-page factors such as keywords and meta descriptions, or off-page factors such as inbound links, implementing your SEO strategy starts with control of a flexible Web Content Management System (Web CMS).
In this webinar, SEO expert Bruce Clay provides 10 tips on using your Web CMS to improve SEO. From URL structure to 301 redirects to XML sitemaps, you’ll learn how you can put your CMS to work for your SEO.
Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.
This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:
- Budget allocation
- Preferred social platforms
- Key challenges faced
- Measuring success
- Top performing tactics
- Why influencer marketing works
About the speaker:
Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
Criteria for Success has spent the last 16 years transforming sales systems and increasing sales performance by at least 25% for the organizations they help. They recognized early on that busy sales executive easily forget that new customers and clients are right under their nose.
CFS have identified Social Selling as key to reaching to these buyers and accelerating sales growth. And that intuition is now supported by data: according to a Forbes report, 78.6% of salespeople that used social media to sell out performed those who didn't use social media.
Join us to learn how you can combine standard tools, such as LinkedIn and Salesforce, with a simple process to create a winning Social Selling PlayBook.
Attendees of this workshop will learn:
• How to target qualified suspects and prospects
• Generate more business opportunities using inbound and outbound applications, such as Hubspot and LinkedIn
• Learn how to turn suspects into paying customers and partners
• A Social Selling PlayBook, customized at the event
• Tips and know-how to identify, connect with, and sell new contacts
• An efficient process to generate a larger volume of workable leads
Who should attend:
• Business owners
• Key sales & marketing executives
• Any stakeholder involved in growing their business
Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups.
Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, content marketing, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach.
Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to:
* Understand the aspects of gaming platforms that can help a community succeed
* Define and refine the elements of community success
* Turn content marketing opportunities into actionable insights
* Utilize Google to harness unique insights and tools to maximize community performance.
* Mathieu Nouzareth, CEO of FreshPlanet
* Wright Bagwell, CEO of OutPost Games
* Alexis Fritzsche, Developer Partner Manager, Mobile Apps, Google
* Dean Takahashi, Lead Writer, GamesBeat
* Wendy Schuchart, Moderator, VentureBeat
In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.
We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.
Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
His informal way of speaking and his seniority will definitely inspire you.
In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.
As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.
In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:
- Why content is at the forefront of digital strategy
- How to evangelize the importance of content marketing for your brand, product, service, or sector
- Tips and tricks of the trade
- Making a case for content marketing resources and measuring your efforts
In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.
This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:
· Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics
· Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing
· Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms
· Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results
· Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content
Time and again I hear from so-called captains of their industries what they want to say about their products and services. As thought leaders, they use jargon and insider terms to sound like experts, but when you're doing that for website, that's ridiculous. If you want new customers to find you, you need to write for what they are asking Google. I would recommend signing up for Google AdWords before because this will be a hands-on demo of how to use Google Keyword Planner as the backbone of your online content marketing strategy, that will provide you with SEO success even if you never spend a buck on AdWords.
Workshop will include:
- basic explanation of What is SEO
- how to use the free Google Keyword Planner
- how to choose the low-hanging fruit keywords (low competition, higher volume)
- how to then apply those keywords, choosing 1-2 for across your entire website and then the rest for specific themed landing pages
- how H1, H2 headers, bullets, bolding, etc work
- backlink strategy - don't send all the juice to your homepage!
Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.
With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.
By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.
In this webinar, you will:
* Harness the power of marketing automation to build a user acquisition program that works
* Explore key strategies for efficient, highly-optimized user acquisition
* Gain new best practices for engaging and retaining users while reducing churn
* Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition
* Jason Allen, VP, Multi-Channel at GameStop
* Marissa Tarleton, CMO, RetailMeNot
* Stewart Rogers, Director of Marketing Technology
* Rachael Brownell, Moderator, VentureBeat