SMBs find it hard to get noticed in the media – online as well as offline. This presentation reveals the secrets to getting PR exposure and will prove that you don’t have to be a big company with deep pockets to be successful at PR. You just need to know what makes news in the first place. Chris Hew
SMBs find it hard to get noticed in the media – online as well as offline. This presentation reveals the secrets to getting PR exposure and will prove that you don’t have to be a big company with deep pockets to be successful at PR. You just need to know what makes news in the first place. Chris Hewitt, is the CEO and founder of Berkeley Communications Group. Chris was on the receiving end of a lot of PR material as a journalist early in his career. It struck him then, as it still does today, that most PR content in circulation is the exact opposite of what editors really want. Very soon, he joined the PR industry himself applying his skills to helping technology businesses raise their profile in trade magazines through to national newspapers and broadcast. He worked on many leading brands such as Epson, Compaq, Texas Instruments and Digital Equipment Corporation during this time as well as many smaller businesses. In his late 20s, he took the plunge and set up Berkeley Public Relations which has grown to become a leading digital and technology PR company. More recently, recognising a gap in the market for smaller businesses, he set up Ascent PR for the entrepreneurial community spanning all manner of industry sectors targeting B2B as well as B2C. Today he is CEO and owner of Berkeley Communications Group which is the umbrella business for both organisations.
RecordedMay 26 2010
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Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers.
Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement.
With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right.
In this webinar you’ll learn to avoid similar mistakes, including how to:
* Use not abuse user engagement
* Target and personalize ads to maximize ROI
* Understand the difference between social advertising and advertising
* Identify which social channels are most effective for which advertising
Register for free today!
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Travis Wright,Chief Marketing Technology Officer, CCP Global
* Nancy Smith, CEO Bevy.co
Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?
We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.
Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.
Learn how to:
* Target the right players, and the key engagement strategies that work
* Maximize profits from ads and IAP, and which players are most receptive
* Predict and measure the lifetime value of players by acquisition channel
* Apply killer strategies, taking lessons from the most successful games
* Unlock the lesser-known data secrets behind monetization
Sign up now!
* Dean Takahashi, GamesBeat editor, VentureBeat
* Stefano Melucci, VP of Product, Thumbspire
* Mark Robinson, CEO, DeltaDNA
* Jon Burg, Product Marketing Lead, AppsFlyer
Marketers are ignoring one of the most fundamental customer needs: community. Hundreds of millions has been spent on customer centricity and understanding the persona to the nth degree in order to provide 'killer customer insight'. But we have all been blind to one of the most fundamental needs in human life that only comes second to food and shelter: the need to belong.
The stuff of the human condition is to belong, to make meaning, feel secure, have order within chaos and create identity. Marketers ignore these constituent building blocks of humanity at their peril.
This webinar will explain what a branded community is, why it is fundamental for marketing now and in the future, and how to build one for your organisation.
In this webinar, Ryan Deiss will show you how to maximize profit through email marketing using his concept of "The Ultimate Game Plan."
You’ll learn how to:
• Make more sales by sending fewer emails...
• Send emails with purpose – moving prospects from one stage to the next way faster
• Build a proven, 3-step follow-up series designed to doubles sales
Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will discuss the role of email marketing within an Omnichannel strategy.
Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In less than 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.
• How to use the “Client/Customer Matrix” to get 5x the results
• 6 magic words to get more referrals
• What chocolate (yes, chocolate!) can do for your business
• ...and more than we can fit in this space!
Drive more sales with our design tips, best practices and growth ideas.
Email is one of the most powerful digital marketing tools that a local business can use to turn casual shoppers into lifelong loyal customers.
In addition to giving you direct access to customers, email marketing has a high return on investment (for every $1 you spend on email marketing, you’ll see a return of $44.25).
Join us for this 45-minute webinar and you’ll learn:
-- The primary elements of successful email marketing campaigns
-- Creating emails that get opened (and responded to)
-- Ways to grow your list of email marketing recipients
-- The best times/days to launch campaigns
By the end of this webinar, you’ll be equipped with actionable email marketing strategies that will help your local business take people go from inbox to in-store sales. Register today!
Big data and data analytics provide invaluable insight for businesses, guiding and steering everything from the decisions made in board rooms to the way they market and provide goods and services to their customers.
As more-and-more businesses are becoming aware of the agility and competitive edge big data gives them, it’s getting harder for the agencies and start-ups that actually provide big data services to rise above the herd and get found by the businesses looking for them.
In this webinar, we look at how big data and data analytics companies can shape SEO to their own niche in order to find businesses looking for their exact services and expertise. The webinar covers:
• Identifying the search terms potential customers are using to find big data companies
• How to identify niches to get the highest return on the least SEO investment
• How to use your own big data resources as link building assets and lead generation
• Key elements of technical and on-site SEO
There’s not a single company out there not leveraging at least three demand generation tactics to scale their business - SMBs to enterprises alike. Marketers have been tasked to revolutionise and personalise their marketing efforts to acquire their target audience and convert them into customers.
Over the past year, the BrightTALK marketing team has hosted and published 103+ webinars and videos working with marketers to solve the most pressing impediments to their demand generation. This session will answer 10 commonly asked questions impacting your demand generation strategy - both high-level and detailed such as:
- How do I stand out from the crowd when there is so much noise?
- What are the best tactics to keep late stage content, like testimonials, feel authentic?
- How can we improve our marketing and sales alignment?
Modwenna Rees-Mogg, CEO, AngelNews and Roland van Breukelen, Business Development, SAP
Entrepreneurs and small business owners are used to “Pitching for money” from investors while at the same time often looking for a set of complementary skills to help grow the business.
Modwenna Rees-Mogg, CEO of AngelNews has been connecting entrepreneurs and investors for many years and recognised the need that growing businesses also need complementary business skills to take them to the next level and so ‘Pitching for Management, Not Money' was born.
Modwenna will share how the idea came about and the experiences and feedback from small business owners to date.
Schalk Viljoen, Director of Business Development, SAP
Please note that this is a recording and will be available to view from this date. Questions, and voting are unavailable during the recorded webcast.
1.Case study: Integrating Virtual Communities into Reputation Management Programs
2.Community Building through networking of channels
3.Building Community Engagement: Social Channels Drive Interaction Where The Users Are
All companies have some form of Intellectual Property, but awareness of what IP consists of, how you can protect it and how you can gain from investing in IP is very limited. This Webcast will help business leaders understand their own IP position better, and hopefully provide ideas on how to protect and monetise that IP. We will include the findings from a number of business case studies that Knowledge Peers have researched, together with the chance to ask an expert live and online about your own IP position".
Better understanding of your IP position
Ideas for protecting and monetising your IP more effectively
Present your questions live to an IP expert
Adrian worked in private practice for several years before moving into the corporate patent department of a multinational pharmaceutical company, where he was employed as Senior Patent Counsel. In this role, he was responsible for providing IP support to five research and development facilities across Europe and in doing so, gained wide experience in managing all IP-related aspects of product development, from the initiation of development to launch. He joined W.P. Thompson & Co. in 2009, becoming a Partner in the same year. He is qualified as both a Chartered Patent Attorney and a European Patent Attorney. Adrian read Chemistry with Medicinal Chemistry at the University of Warwick, graduating with a BSc (Hons) and has lived and worked in Japan.
David Good - Shirlaws Business Coaching and Roland van Breukelen - SAP Business ByDesign
Now is the time for companies to asses and understand how to strategically plan their capacity and their growth over a hesitant and uneasy economic recovery.
Are you able to control your growth and manage your costs and profits as well as your competitors?
Do you have processes in place that will support your next level of growth through perhaps, international expansion or a merger?
SAP and Shirlaws Business Coaching have specifically designed this presentation to gain access to tremendous insight and assets to help growing companies through their current phase of growth and prepare for the next. SAP and Shirlaws will discuss:
•How to understand your businesses Capacity
•How you are performing against your peers
•How to put in place a business platform to support your next phase of growth
Alpesh Doshi, Fintricity and Roland van Breukelen, SAP
Fintricity was the winner of the Go for Growth excellence awards for professional services for 2010.
During this interview Alpesh Doshi will introduce Fintricity to the Go for Growth community, outline some the growth plans which attracted the judges attention and explain how the grand prize is further supporting Fintricity's growth plans.
Fash Darabi, Director & Co-founder, Knowledge Peers
Finding new clients
Attend this complimentary webcast as Fash Darabi of Knowledge Peers shares his conclusions from interviewing the managing partners of a number of successful professional services firms who are particularly good at finding and converting new clients.
-Identifying your target pool and sharpening your USPs for your target clients
-Improving your ability to convert referrals
-Sales expectations from the different roles in your firm: finders vs minders vs grinders
-Supporting your rain-makers and improving their networking skills
-Useful marketing activities which generate leads (and the ones which are a waste of money).
Roland van Breukelen, SAP & Ken Turbitt, ITSM Expert
In this current economic climate, what are the implications of new technologies such as cloud computing and virtulization for ITSM companies in the UK? Learn where to look for the top opportunities in the ITSM industry in the UK.
This webcast is part of the Go for Growth Awards 2010, searching for UK growing service companies with the best growth plans. Enter directly by clicking on "apply" on the competition website here: www.go-for-growth.co.uk.
Christian Happel, Social Media Director, SAP Business ByDesign
Attend this complimentary webcast as Christian Happel of SAP shares his views on what social media means for your growing business. You will learn that social media is not only for your employees in the marketing functions, but can be applied to all functions of a business and how your business processes are affected by that.
How social media is affecting business growth
How business processes are now becoming more social
How SAP is integrating socials tools to help businesses become more social
Prepare your questions and attend live so Christian can respond to you directly in this 45 minute webcast. If you are unable to attend live, you can also watch the recording afterwards at your convenience.
• How social media will transform traditional business software
• Why the SAP strategy includes social media
• Features of the current SAP Business ByDesign version to integrate social media
Prepare your questions and attend live so Christian can respond to you directly in this 45 minute webcast. If you are unable to attend live, you can also watch the recording afterwards at your convenience.
The last couple of years have been tough and many have been forced to adapt to survive. Despite the credit crunch many businesses have thrived and they all share one thing in common…..they haven’t done it alone.
Networking is a key tool in the success for any business, particularly when the going gets tough. Use it effectively and you can generate your own recovery. To do that you need to understand exactly what you need to achieve in your business and how your network can help.
Labelled ‘Mr Network’ by The Sun, Andy Lopata was called ‘one of Europe’s leading business networking strategists’ by the Financial Times. The co-author of two books on networking, Andy is a featured columnist the US magazine ‘The National Networker’, as well as being regularly quoted in the national press. Previously, Andy was Managing Director of UK network Business Referral Exchange. Andy has since worked with companies from one-man bands to organisations such as NatWest Bank, Merrill Lynch and Mastercard to help them realise the full potential from their networking. He is a former vice-president of the Professional Speakers Association.
The prize for the winner of the Go for Growth excellence awards is one year’s subscription to SAP Business ByDesign for up to 20 users. This webcast provides more information about SAP Business ByDesign and the Professional Services Starter Package which provides a fully integrated business management solution designed for midsize companies or small businesses that want the benefits of large-scale business applications without the need for a large IT infrastructure or spend. It enables preconfigured process best practices for managing financials, customer relationships, human resources, projects, and procurement. SAP takes care of installation, maintenance and upgrades – so you can focus on growing your business.
Richard Alvin, Managing Director, Capital Business Media, Modwenna Rees Mogg, CEO, AngelNews
Richard Alvin, Managing Director of Capital Business Media will be interviewing the CEO of Angel News, Modwenna Rees-Mogg as part of the Go for Growth competition.
AngelNews is the leading European news service for the investment market, especially for business angels, investors and the companies they back.
Due to rapid growth over the last few years and equally aggressive future plans they have decided to implement SAP Business ByDesign as their business platform to support their expansion.
Hear directly from the CEO about:
•The growth environment for AngelNews
•How the rapid growth impacted business operations and processes
•What AngelNews did to solve growing pains
•Plans for the future
Bill Liao, Co-founder, XING & Marc Lawn, Business GP & Competition Moderator
Engage live with Bill as he is interviewed by Marc Lawn on business growth for SMEs.
Bill's view on the current challenges facing growing businesses in this climate
What businesses should consider when planning for growth
Top tips for growth plans.
Bill Liao, entrepreneur, philanthropist, diplomat and author, is a co-founder of the social network site XING and CEO of Finaxis AG, a privately held company in the financial services industry. Bill is a special diplomatic envoy for St Kitts and Nevis, with a special interest in sustainable development and the environment. He is also founder and co-ordinator of Neo.org, a global citizenship initiative, and WeForest.com, which will reforest twenty million square kilometres of stripped land. Bill is dedicated to the vision that business and enterprise, conducted fairly and with respect for the environment, can and will create a better environment for work, life and the world that we all share. This vision is captured in his book: Stone Soup; a Secret Recipe for Making Something from Nothing.
Dr Jim Hamill & Alan Stevenson, Directors, energise2-0.com
Used effectively, social media can help to break down many of the business growth barriers facing SMEs. However, the key term here is ‘used effectively’. In the rush to become ‘cool and funky’, many SMEs have established social media channels without thinking strategically. What are our core business objectives for social media? How will we measure social media performance and ROI? Do we have the time and resource to fully support the channels we have established? What team do we need in place to manage our social media activities?
In this Webcast, Dr Jim Hamill and Alan Stevenson of Energise 2.0, will discuss key success factors in the effective use of social media to achieve sustained business growth and profitability. The discussion is structured around their innovative Social Media Development Cycle framework. Key issues addressed include:
-External Analysis: Evaluate Your Social Media Landscape
-Internal Analysis: Evaluate Your ‘Readiness to Engage’
-Develop Your Social Media Strategy and Action Plans for ‘Getting There’
-Evaluate Your Social Media Performance and ROI
-Organization, People and Resource Issues
Ian Anstey - Country Manager Business ByDesign, SAP UK
The company judged to have the most innovative growth plan of all the finalists will also receive the opportunity to implement the SAP Business ByDesign Professional Services Starter Package. The Package is specially designed to give Professional Services companies a fast start and affordable access to the world-class business process management capabilities you need to compete and grow successfully.
The 10 Go for Growth finalists will each receive an Enterprise Health Check. This is a unique opportunity, as the high value SAP Enterprise Health Check is not generally available to the public and is used exclusively with selected customers and prospects to assess current strengths, identify areas for improvement, and begin to quantify the business value associated with enterprise software applications. Watch this webcast to understand more about this highly valued prize.
As markets develop and products mature customer needs can change. This is a fundamental area for businesses to get right, but how do I start and what are the things to watch out for? A simple beginners guide to help you on your way Marc is an experienced leader with a track record of delivering world class customer and consumer solutions on an international scale, having won three global accolades, he works with an ethical and sustainable stance. He pioneered the ‘making life easier’ management philosophy, one based on clarity, and has coined a ‘renaissance management’ theory, where senior leaders understand clearly the total context in which they operate. As a consultant to some key blue chip businesses Marc is adding value across the globe, he is a fellow of the RSA, a recent DBA graduate and a member of the IOD. His employment and assignment history covers middle and senior leadership roles in global organisations across multiple industries. Regular expert contributor to The Telegraph Business Club.