Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers.
Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement.
With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right.
In this webinar you’ll learn to avoid similar mistakes, including how to:
* Use not abuse user engagement
* Target and personalize ads to maximize ROI
* Understand the difference between social advertising and advertising
* Identify which social channels are most effective for which advertising
Register for free today!
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Travis Wright,Chief Marketing Technology Officer, CCP Global
* Nancy Smith, CEO Bevy.co
Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?
We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.
Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.
Learn how to:
* Target the right players, and the key engagement strategies that work
* Maximize profits from ads and IAP, and which players are most receptive
* Predict and measure the lifetime value of players by acquisition channel
* Apply killer strategies, taking lessons from the most successful games
* Unlock the lesser-known data secrets behind monetization
Sign up now!
* Dean Takahashi, GamesBeat editor, VentureBeat
* Stefano Melucci, VP of Product, Thumbspire
* Mark Robinson, CEO, DeltaDNA
* Jon Burg, Product Marketing Lead, AppsFlyer
Marketers are ignoring one of the most fundamental customer needs: community. Hundreds of millions has been spent on customer centricity and understanding the persona to the nth degree in order to provide 'killer customer insight'. But we have all been blind to one of the most fundamental needs in human life that only comes second to food and shelter: the need to belong.
The stuff of the human condition is to belong, to make meaning, feel secure, have order within chaos and create identity. Marketers ignore these constituent building blocks of humanity at their peril.
This webinar will explain what a branded community is, why it is fundamental for marketing now and in the future, and how to build one for your organisation.
In this webinar, Ryan Deiss will show you how to maximize profit through email marketing using his concept of "The Ultimate Game Plan."
You’ll learn how to:
• Make more sales by sending fewer emails...
• Send emails with purpose – moving prospects from one stage to the next way faster
• Build a proven, 3-step follow-up series designed to doubles sales
Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will discuss the role of email marketing within an Omnichannel strategy.
Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In less than 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.
• How to use the “Client/Customer Matrix” to get 5x the results
• 6 magic words to get more referrals
• What chocolate (yes, chocolate!) can do for your business
• ...and more than we can fit in this space!
Drive more sales with our design tips, best practices and growth ideas.
Email is one of the most powerful digital marketing tools that a local business can use to turn casual shoppers into lifelong loyal customers.
In addition to giving you direct access to customers, email marketing has a high return on investment (for every $1 you spend on email marketing, you’ll see a return of $44.25).
Join us for this 45-minute webinar and you’ll learn:
-- The primary elements of successful email marketing campaigns
-- Creating emails that get opened (and responded to)
-- Ways to grow your list of email marketing recipients
-- The best times/days to launch campaigns
By the end of this webinar, you’ll be equipped with actionable email marketing strategies that will help your local business take people go from inbox to in-store sales. Register today!
Big data and data analytics provide invaluable insight for businesses, guiding and steering everything from the decisions made in board rooms to the way they market and provide goods and services to their customers.
As more-and-more businesses are becoming aware of the agility and competitive edge big data gives them, it’s getting harder for the agencies and start-ups that actually provide big data services to rise above the herd and get found by the businesses looking for them.
In this webinar, we look at how big data and data analytics companies can shape SEO to their own niche in order to find businesses looking for their exact services and expertise. The webinar covers:
• Identifying the search terms potential customers are using to find big data companies
• How to identify niches to get the highest return on the least SEO investment
• How to use your own big data resources as link building assets and lead generation
• Key elements of technical and on-site SEO
There’s not a single company out there not leveraging at least three demand generation tactics to scale their business - SMBs to enterprises alike. Marketers have been tasked to revolutionise and personalise their marketing efforts to acquire their target audience and convert them into customers.
Over the past year, the BrightTALK marketing team has hosted and published 103+ webinars and videos working with marketers to solve the most pressing impediments to their demand generation. This session will answer 10 commonly asked questions impacting your demand generation strategy - both high-level and detailed such as:
- How do I stand out from the crowd when there is so much noise?
- What are the best tactics to keep late stage content, like testimonials, feel authentic?
- How can we improve our marketing and sales alignment?
Matt Schwartz, President & Sharon Schanzer, CMO, MJS Executive Search
In this hour-long webinar, you'll learn how to use social media tools to help you network and generate demand and attention offline, aka "in the real world," for yourself or your business. The webinar includes a "social media marketing makeover toolkit" with a simple checklist for making sure you're effectively using all of the latest tools.
The old world of business is no guarantee of success in a reinvented world. Innovation in the new world of business requires new rules and a different playbook. Good news? Most large organizations have what they need to tap this power, but may be looking at the wrong things in the wrong places. Join Dee McCrorey, innovation catalyst and author of Innovation in a Reinvented World (Wiley, Oct ’11) as she highlights 10 essential elements for business and career success in this new reality.
Social media success is often measured with classic commercial metrics – conversions, sales. How can social media be effectively used to build community for a public service Corporate Social Responsibility project? Join marketing consultant, Catherine Shinners as she shares practices and tactics she used for a Cisco public service project. Social media was used to effectively engage education leaders in conversation and outreach and to draw them in to join, engage and participate in an online community. She’ll share strategies, tactics and a way of looking at success metrics for public service projects.
Sharon Schanzer, Principal and CMO of MJS Executive Search, Moderator
Join Lou Dubois, Executive Editor at Social Media Today and a contributing writer to Inc. magazine, with his special guest Bradley Shear, Attorney and Blogger (Shear on Social Media Law), as they talk about how to set up a social media strategy to mitigate the risk of a social media lawsuit and what to do in the event that you or your company is hit with a one. As we now know, in light of the recent Facebook lawsuit, nobody is immune so everyone needs to be prepared!
Sharon Schanzer, Principal and CMO of MJS Executive Search, Host
Join marketing and technology guru Bill Carmody as he shares tips, tricks and real world examples for integration social media, into your online promotion marketing mix. For 17 years, Bill has focused on integrating wireless, online, sponsorship, events and traditional disciplines and he’s been instrumental in the development of new products for Internet promotions including instant win, contest, and sweepstakes game engines. Don’t miss this exciting event!
Join author Pamela Lund as she introduces, discusses, and opens to debate her new book Massively Networked. This is not just another book on social media; it gets to the heart of surprising changes that are rattling assumptions about health, work, the home environment, politics, the economy, and our place in the global ecosystem. Visit massivelynetworked.com to learn more.
Sharon Schanzer, Principal & CMO, MJS Executive Search
What can we expect to see in 2011 in the realm of social media and marketing? Join our panel of social media experts for a lively presentation and debate on their predictions for social media trends for marketers. Of the now overwhelming number of choices for tools, programs and strategies, which ones might “make the cut” and help marketing realize tangible ROI? Which ones might seem like a distant memory when we look back at this latest technology revolution?
Challenges and Solutions for Hiring Senior-Level Marketers in the Social Media Age
What is the ideal profile for a senior-level marketer in 2010? How do you find a “seasoned” executive with social media skills when social media has only existed as a marketing tool for a short time? This webinar will discuss the issues surrounding identifying hiring senior-level marketers with relevant and tangible social media skills.
Sharon Schanzer, Principal & CMO, MJS Executive Search
In this hour-long webinar, you'll learn how to use social media tools to help you network and generate demand offline, aka "in the real world." The webinar includes a "social media marketing makeover toolkit" with a simple checklist for making sure you're effectively using all of the latest tools. About the presenter: Sharon Schanzer is a principal and the CMO of MJS Executive Search, a boutique retained executive search firm based in New York. MJS Executive Search (mjsearch.com) specializes in marketing, social media and sales searches and clients include Pepsi, Applebee's, American Express and Equinox Fitness. Connect with MJS Executive search on Twitter at @mjsearch and with Sharon at @nycsfmaven or via Linkedin at http://www.linkedin.com/in/mjsearch or http://www.linkedin.com/in/sharonschanzer.