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Advanced Social Media - How to Utilize Top Platforms

Jason Kane, Anvil Account Executive
This webinar will focus on taking a deeper look into top tier social platforms including Facebook, Twitter and LinkedIn. Learn tips and tricks to fully utilize these platforms and make them work for your business.
Apr 18 2012
67 mins
Advanced Social Media - How to Utilize Top Platforms
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Social Media Marketing

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  • Upcoming (8)
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  • The Modern Marketing Experience offers an unprecedented opportunity to gain insights at a single premier event presented by Oracle. Experts in marketing automation, social marketing, content marketing, and big data will present you with the strategies and tactics you need to make modern marketing succeed in your organization. Engage with BrightTALK at MME15!
  • You've just learned that your CMS vendor has been acquired. Don't panic. Be prepared. Create an action plan that will guide you and your team through the uncertainty and to an informed decision that's best for your company.

    You’re probably asking a few questions:
    - What about the product roadmap they just showed me? Is it still valid?
    - What does this mean for our website update?
    - Who do we turn to for technical support?
    - What's the impact on our relationship with our service provider?

    Your CMS is the foundation for your website, so we know that this can be a time of stress, uncertainty, and misinformation. That’s why we've brought Cathy McKnight to the rescue. Cathy is a co-founder and the Vice President of Consulting at Digital Clarity Group, and has advised numerous clients who faced precisely this scenario. In this DNN webinar, Cathy covers:

    - Immediate next steps
    - How to weigh your options
    - Strategic advice on migrating your CMS to a new vendor (if necessary)

    Join Cathy to learn how to address your current (or future) situation.
  • Get your website visitors to take action:

    Social network share. Invite advocates to share content on Twitter, Facebook and LinkedIn.

    Create content. Incent users to create blog posts, discussions, ideas and questions.

    Comment on content. When users receive comments on their content, they’re more likely to remain interested in participating.

    Answer a question. Save the time of your customer care team by having your customers help answer questions.

    Vote on an idea or answer. Encourage customers to provide feedback on ideas and answers submitted by the community.
  • Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about:

    · How an Analytics Center of Excellence make a difference to the company, customers, marketing

    · What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

    · The key functions and capabilities needed

    · The journey’s key stages, associated challenges, and what do you need to do to get to the next step

    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
  • Want to grow your social media team by the hundreds or thousands? Employee advocacy is the solution that leading brands are investing in to raise brand awareness, drive sales leads and better engage their employees. However, to set up your employee advocacy program for success, you’ll need more than just the social media team’s support.

    Learn how leading companies achieve internal buy-in to launch an employee advocacy program, how to make a business case for adoption and the company-wide benefits of employee advocacy.
  • Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’. User Acceptance Testing (UAT) of a new marketing solution is critical in the success and capability of your marketing efforts, so how is this approached and when do you know you have succeeded or not?

    In this session, Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. He will explore the best approach, the key elements to consider, and how to determine a successful test.
  • Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’. User Acceptance Testing (UAT) of a new marketing solution is critical in the success and capability of your marketing efforts, so how is this approached and when do you know you have succeeded or not?

    In this session, Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. He will explore the best approach, the key elements to consider, and how to determine a successful test.
  • This webinar will be presented by Grant Johnson, VP of Strategy at ClickMail and Brian Steacy, Regional Director at Adestra. Grant and Brian will look at these two key marketing tactics and explain how they can form the basis of a successful marketing program.

    You’ll learn more about:

    The importance of email marketing
    How to make sure your emails get in your subscribers inboxes
    Ways to grab the attention of your recipients
    The growing influence of content marketing
    How to build content that engages your audience
    Testing to optimize your customer journeys
  • Speakers:
    Stewart Rogers: Director, Marketing Technology; VB Insight
    Tia Newcomer: Vice President, Marketing; Cord Blood Registry
    Ryan Steingard: Director, Retention Marketing; Zulily

    Abstract:

    A complete report on the current state of cost, payback and return within marketing technology.

    In this edition of the State of Marketing Technology, we look at the total cost of ownership across the most popular martech categories and show the ROI attributable to each of them.

    Which categories and tools provide the biggest return, and which are a waste of money?

    Which are the most expensive to own?

    Which tools might be best suited to your size of organization, and which should you discount from your selection criteria?

    And how do ROI levels change during different stages of marketing and sales?

    We also look at different approaches to marketing technology management, including insights on the shift from on-premise to cloud-based solutions, and uncover the reality of how many marketing technology projects fail to return on their investment.
  • Paul Hodder from Bitesize Learning will take you through some of the essential skills required to win business in an extremely competitive landscape.
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  • Channel profile
  • How to Re-Design Your Website for Search in 3 Steps Recorded: Oct 16 2012 40 mins
    Kathryn Kilner, Marketing Manager, BrightTALK; Heather Schwartz, Account Director, Anvil Media
    What changes have you made your website lately? Sometimes incremental changes do the trick to keep your website up to date and other times a full redesign is needed. Learn how a cross-functional team from BrightTALK worked with search engine marketing agency Anvil Media to identify opportunities for improvements and ultimately redesign the website.

    Take a sneak peak at the new designs for the BrightTALK website that are better optimized for search engines and user experience.
  • Internal Search - Your Secret Weapon. Recorded: Jun 20 2012 38 mins
    Rachel Andersen, Anvil Account Director
    One of the most underrated features available in analytics – internal site search. There is so much more than just knowing what keywords users are searching once they land on your site, so much insight to be gleaned. Is your internal site search optimized? Are users looking for products, services and information you don’t offer? Are users looking for information you already have, but it is not easily found? All this and much more will leave you inspired to dig deep and get to know how users are truly interacting with your site.
  • Advanced Analytics – Data discoveries you can use Recorded: May 16 2012 53 mins
    Kim Toomey, Anvil Senior Account Executive
    Albert Einstein once said “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.” In this webinar, we’ll try to decrease the gap between those two concepts to identify metrics that count and turn them into actionable insights for your business. Make sure to bring your analyst hat as we’ll take a look at the power of cross-channel analytics, attribution modeling and deep dive data analysis.
  • Advanced Social Media - How to Utilize Top Platforms Recorded: Apr 18 2012 67 mins
    Jason Kane, Anvil Account Executive
    This webinar will focus on taking a deeper look into top tier social platforms including Facebook, Twitter and LinkedIn. Learn tips and tricks to fully utilize these platforms and make them work for your business.
  • The Ins and Outs of Local SEO Recorded: Mar 21 2012 49 mins
    Brooke Snow, Anvil Account Executive
    Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
  • Lead Generation and Lead Nurturing Recorded: Feb 15 2012 53 mins
    Nick Footer, Anvil Business Development Executive and Jeff Linton, Act-On Senior Manager, Product Marketing
    Where to Find Leads and How to Nurture and Convert Them.

    Leads are everywhere, just waiting for you to find them! They are using search engines to find you, reading articles and blog posts about you, visiting your site, and downloading your whitepapers. Nick Footer, Business Development Executive at Anvil Media, will outline which online marketing channels generate quality leads and provide the newbie and advanced marketer strategies and tactics per channel. Then Jeff Linton, Senior Manager, Product Marketing at Act-On, will provide ways to nurture and convert those leads through marketing automation.

    Note: Slide 15 - Image Credit: GetListed.org, Inc. and David Mihm
  • Competitive Intelligence Recorded: Jan 25 2012 51 mins
    Hallie Janssen, Anvil CEO
    Do you know what your competitors are doing online? You may be surprised who your true online competitors even are. In the digital space, a competitor can be anybody who takes visibility away from your online properties regardless of the services they offer or products they sell. Today more than ever it’s important for business owners and marketers alike to be aware of the competition—who they are, what they’re doing, and where they’re doing it. We’ll teach you how to stay on top of your competitors by leveraging today’s tools and technology.
  • Managing Your Hospitality Brand's Online Reputation Recorded: Dec 14 2011 58 mins
    Kent Lewis, Anvil Media President
    In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
  • Advanced Social Media Strategies, Tactics & Tools Recorded: Nov 16 2011 64 mins
    Kent Lewis, Anvil Media President
    Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the noise is increasingly difficult to cut through. Kent Lewis, President & Founder of Formic Media will outline the advanced content strategies, management tools and marketing techniques for popular social platforms like Facebook, Twitter, LinkedIn and YouTube. Lewis will also describe a handful of emerging platforms like Quora, SlideShare and trends like location-based mobile services. >From this presentation, you will be armed with the inspiration and tools to take your current social media strategies to the next level.
  • Conversion Optimization: Increasing revenue through usability Recorded: Oct 20 2011 62 mins
    Nick Herinckx, Anvil Senior Account Executive
    See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization

    Let's face it - your marketing budget doesn't always increase like you'd hope it would. But what if there was a way to increase your website's revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.

    NOTE: Image on slide 18 and L.I.F.T methodology is provided by WiderFunnel.
  • Mobilizing Your Marketing Mix Recorded: Sep 13 2011 68 mins
    Kent Lewis, Anvil Media President
    So far, 2011 is shaping up as the "Year of Mobile." For those of you that agree with the prediction that mobile marketing is finally here, this webinar will explore the key trends and tactics to improve your mobile marketing effectiveness. Kent Lewis, Anvil Media President, will explore how mobile marketing fits into your marketing mix, focusing on mobile web design, local SEO, mobile advertising, location-based services, SMS/e-mail and mobile applications. Register, attend and build a foundation for your mobile marketing strategy.
Mobilizing & Socializing Search Marketing Since 2000
Founded in 2000, Anvil Media, Inc. is a search engine marketing (SEM) agency specializing in search engine optimization (SEO), pay-per-click (PPC) management, online reputation management (ORM), social media marketing (SMM) and analytics & conversion optimization services. Anvil helps build its clients’ businesses by applying a breadth of SEM strategies and tactics, as well as a unique background in marketing and e-business consulting. Anvil’s overall vision is to be the most respected SEM firm in the world.

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  • Live at: Apr 18 2012 5:00 pm
  • Presented by: Jason Kane, Anvil Account Executive
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