Automated and Dynamic: Lead Nurturing Success from the Inside

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Ben Chamlet, Product Consultant, Silverpop
Whilst many of us look forward to welcoming the games to our capital, we still need to ensure that your marketing doesn’t finish last behind your competitors. Now is more important than ever to ensure you maximise the effectiveness of your email campaigns.

So whether it’s business or usual or you’re working from home during the games - join Silverpop’s webcast on the 7th August to learn how Automated Lead Nurturing can take your marketing to an elite level.
Aug 7 2012
42 mins
Automated and Dynamic: Lead Nurturing Success from the Inside
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Social Media Marketing

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    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

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  • Channel profile
  • Customer Journey Planning to Drive Your Digital Marketing Success Recorded: Jul 23 2015 46 mins
    Ellen Valentine, Silverpop
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    Tom Maddocks and Silverpop
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    It's not every day an ex-BBC presenter and Media Training expert shares his secrets' in a book, and very rarely does Sir Stuart Rose, former Chairman and CEO of Marks and Spencer comment: " If you want to understand how to get the media on-side, in good times or bad this book is a good place to start".

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    With two best-selling books, and a third on the way entitled “QR Codes Kill Kittens”. Scott now has over 150,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com.

    Listen to Scott discuss his latest book 'QR Codes Kills Kittens', including a question and answer session.
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    From coach to first class – creating personalised experiences!
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  • Automated and Dynamic: Lead Nurturing Success from the Inside Recorded: Aug 7 2012 42 mins
    Ben Chamlet, Product Consultant, Silverpop
    Whilst many of us look forward to welcoming the games to our capital, we still need to ensure that your marketing doesn’t finish last behind your competitors. Now is more important than ever to ensure you maximise the effectiveness of your email campaigns.

    So whether it’s business or usual or you’re working from home during the games - join Silverpop’s webcast on the 7th August to learn how Automated Lead Nurturing can take your marketing to an elite level.
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    Richard Austin, eMarketing Strategy Consultant, Silverpop & Andrew McClelland, Director of Operations, IMRG, + Panel
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    An analysis of Silverpop’s own marketing shows it affects everything from lead generation, to email nurturing, through to our website analytics and even customer marketing.

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EMAIL.MARKETING.AUTOMATION.
Get more personal by getting more automated. Increase relevance and engage customers and prospects with messages that drive revenue.

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  • Presented by: Ben Chamlet, Product Consultant, Silverpop
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