Browse communities
Browse communities
Presenting a webinar?

Helping Your Partners Use Social Platforms

Heather K. Margolis, President, Channel Maven Consulting
Part three of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. The webinars are designed to help these professionals market to and through your channel partners.

If you missed the last two webinars, please watch the recordings below:

- Assessing Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/50083
- Improving Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/51689

Be sure to register for the final installment in this webinar:
- October 10, 2012 – Executing an Email Campaign
http://www.brighttalk.com/webcast/7889/51689
Sep 12 2012
27 mins
Helping Your Partners Use Social Platforms
Join us for this summit:
More from this community:

Social Media Marketing

  • Live and recorded (443)
  • Upcoming (7)
  • Date
  • Rating
  • Views
  • You've just learned that your CMS vendor has been acquired. Don't panic. Be prepared. Create an action plan that will guide you and your team through the uncertainty and to an informed decision that's best for your company.

    You’re probably asking a few questions:
    - What about the product roadmap they just showed me? Is it still valid?
    - What does this mean for our website update?
    - Who do we turn to for technical support?
    - What's the impact on our relationship with our service provider?

    Your CMS is the foundation for your website, so we know that this can be a time of stress, uncertainty, and misinformation. That’s why we've brought Cathy McKnight to the rescue. Cathy is a co-founder and the Vice President of Consulting at Digital Clarity Group, and has advised numerous clients who faced precisely this scenario. In this DNN webinar, Cathy covers:

    - Immediate next steps
    - How to weigh your options
    - Strategic advice on migrating your CMS to a new vendor (if necessary)

    Join Cathy to learn how to address your current (or future) situation.
  • Get your website visitors to take action:

    Social network share. Invite advocates to share content on Twitter, Facebook and LinkedIn.

    Create content. Incent users to create blog posts, discussions, ideas and questions.

    Comment on content. When users receive comments on their content, they’re more likely to remain interested in participating.

    Answer a question. Save the time of your customer care team by having your customers help answer questions.

    Vote on an idea or answer. Encourage customers to provide feedback on ideas and answers submitted by the community.
  • Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about:

    · How an Analytics Center of Excellence make a difference to the company, customers, marketing

    · What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

    · The key functions and capabilities needed

    · The journey’s key stages, associated challenges, and what do you need to do to get to the next step

    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
  • Want to grow your social media team by the hundreds or thousands? Employee advocacy is the solution that leading brands are investing in to raise brand awareness, drive sales leads and better engage their employees. However, to set up your employee advocacy program for success, you’ll need more than just the social media team’s support.

    Learn how leading companies achieve internal buy-in to launch an employee advocacy program, how to make a business case for adoption and the company-wide benefits of employee advocacy.
  • Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’. User Acceptance Testing (UAT) of a new marketing solution is critical in the success and capability of your marketing efforts, so how is this approached and when do you know you have succeeded or not?

    In this session, Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. He will explore the best approach, the key elements to consider, and how to determine a successful test.
  • Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’. User Acceptance Testing (UAT) of a new marketing solution is critical in the success and capability of your marketing efforts, so how is this approached and when do you know you have succeeded or not?

    In this session, Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. He will explore the best approach, the key elements to consider, and how to determine a successful test.
  • This webinar will be presented by Grant Johnson, VP of Strategy at ClickMail and Brian Steacy, Regional Director at Adestra. Grant and Brian will look at these two key marketing tactics and explain how they can form the basis of a successful marketing program.

    You’ll learn more about:

    The importance of email marketing
    How to make sure your emails get in your subscribers inboxes
    Ways to grab the attention of your recipients
    The growing influence of content marketing
    How to build content that engages your audience
    Testing to optimize your customer journeys
  • Speakers:
    Stewart Rogers: Director, Marketing Technology; VB Insight
    Tia Newcomer: Vice President, Marketing; Cord Blood Registry
    Ryan Steingard: Director, Retention Marketing; Zulily

    Abstract:

    A complete report on the current state of cost, payback and return within marketing technology.

    In this edition of the State of Marketing Technology, we look at the total cost of ownership across the most popular martech categories and show the ROI attributable to each of them.

    Which categories and tools provide the biggest return, and which are a waste of money?

    Which are the most expensive to own?

    Which tools might be best suited to your size of organization, and which should you discount from your selection criteria?

    And how do ROI levels change during different stages of marketing and sales?

    We also look at different approaches to marketing technology management, including insights on the shift from on-premise to cloud-based solutions, and uncover the reality of how many marketing technology projects fail to return on their investment.
  • Paul Hodder from Bitesize Learning will take you through some of the essential skills required to win business in an extremely competitive landscape.
  • One size doesn’t fit all when it comes to marketing automation solutions for your company. It must be tailored to your goals as a team and as a company. Knowing what features and how each solution can alter your results is the first step.

    Join Michael as he takes a deep dive into how to find the best marketing automation solution for your marketing team and learn why an educated buyer is the best consumer.
  • Channel
  • Channel profile
  • Better Enable Partners to Drive Demand Recorded: Dec 10 2013 32 mins
    Heather K. Margolis
    Now, more than ever your team is challenged to come up with the ideal resources to enable partners to drive demand. Your partners struggle with where and how to begin often times leading to having a half-baked strategy and minimal execution. Join Heather K. Margolis Monday December 10 at 1:00pm EST for this 30 minute webinar where she will help you to:
    *Better educate your partners to drive demand
    *Provide your partners with the resources they can use today
    *Build upon that foundation to execute "Through" marketing success.
  • Drive Business Through Your Channel:Helping Partners Marketing to End-Customers Recorded: May 2 2013 39 mins
    Alexandra Krasne, Contributing Strategic Consultant, Channel Maven Consulting
    You've recruited them, trained them, and helped them execute several sales but your channel partners still struggle when it comes to truly marketing your solutions. Whether lack of resources, know-how or bandwidth your partners need more marketing resources and assistance. In this 1-hour webinar with channel marketing maven Alexandra Krasne learn how to provide them with just that and walk away with:
    - An in-depth overview of the types of marketing designations your partners fit into
    - Programs you can implement today to make your partners better marketers
    - Resources and strategies to truly drive business through your channel

    About Alexandra:
    Alex’s background as a journalist fuels her passion and creativity as a storyteller. It’s the secret weapon behind the successful content marketing campaigns, winning demand generation programs, and engaging social media efforts she has lead for startups, nonprofits, and Fortune 500 companies. Truly compelling stories transcend any medium and move audiences to buy, engage, and connect. Alex has successfully translated compelling stories to video, blogs, tweets, website copy – and helps Channel Maven clients do the same.
    With more than a decade of experience as a technology journalist, Alex’s writing has appeared all over the web and in print, including: PC World, Wired, CNN, CIO, The Houston Chronicle, TechSoup, Silicon Angle, ComputerWorld, Micro Publishing News, ARN, and Linux Today.
  • Executing an Email Campaign Recorded: Oct 10 2012 21 mins
    Heather K. Margolis, President, Channel Maven Consulting
    The final installment of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. This webinar will walk channel professionals through executing an email campaign to and through your partners.

    If you missed the last three webinars, please watch the recordings below:
    -Assessing Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/50083
    -Improving Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/51689
    -Helping Your Partners Use Social Platforms
    http://www.brighttalk.com/webcast/7889/52935
  • Helping Your Partners Use Social Platforms Recorded: Sep 12 2012 27 mins
    Heather K. Margolis, President, Channel Maven Consulting
    Part three of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. The webinars are designed to help these professionals market to and through your channel partners.

    If you missed the last two webinars, please watch the recordings below:

    - Assessing Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/50083
    - Improving Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/51689

    Be sure to register for the final installment in this webinar:
    - October 10, 2012 – Executing an Email Campaign
    http://www.brighttalk.com/webcast/7889/51689
  • Improving Partners Online Marketing Capabilities Recorded: Aug 8 2012 26 mins
    Heather K. Margolis, President, Channel Maven Consulting
    Part two of a four part webinar series to guide channel account managers and other partner-facing channel professionals through common marketing concerns. The webinars are designed to help these professionals market to and through your channel partners.

    Be sure to attend the additional upcoming events in this webinar series:

    * September 12, 2012 - Helping Your Partners Use Social Platforms
    * October 10, 2012 - Executing an Email Campaign
  • Assessing partners online marketing capabilities Recorded: Jul 11 2012 28 mins
    Heather K. Margolis, President, Channel Maven Consulting
    Part one of a four part webinar series to guide channel account managers through common marketing concerns over four months. The webinars are designed to help channel account managers better market to and through your channel partners. We respect your time, so each webinar is designed to be brief and impactful.

    Be sure to attend the following events in this webinar series:

    •August 8, 2012 ─ Improving partners online marketing capabilities
    •September 12, 2012 ─ Helping your partners use social platforms
    •October 10, 2012 ─ Executing an email campaign
We help you DRIVE more business through the CHANNEL
Channel Maven Consulting provides strategic channel consulting and marketing consulting to IT channel organizations of all sizes.

We are your strategic channel program and channel marketing partner. So what does that mean? We know not every channel strategy or program fits every organization. That’s why we work with you to understand your current channel programs, define your goals, and assess your resources. Then we pull from industry best practices and current innovations to help you drive more effective relationships both to and through your partners. Along the way, our clients don’t just find their place on the map, they gain insights on their unique advantages.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Helping Your Partners Use Social Platforms
  • Live at: Sep 12 2012 5:00 pm
  • Presented by: Heather K. Margolis, President, Channel Maven Consulting
  • From:
Your email has been sent.
or close
You must be logged in to email this