Helping Your Partners Use Social Platforms

Manage webcast
Heather K. Margolis, President, Channel Maven Consulting
Part three of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. The webinars are designed to help these professionals market to and through your channel partners.

If you missed the last two webinars, please watch the recordings below:

- Assessing Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/50083
- Improving Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/51689

Be sure to register for the final installment in this webinar:
- October 10, 2012 – Executing an Email Campaign
http://www.brighttalk.com/webcast/7889/51689
Sep 12 2012
27 mins
Helping Your Partners Use Social Platforms
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    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

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    * Learn how to collect data that helps visualize the customer's journey
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    Heather K. Margolis
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  • Executing an Email Campaign Recorded: Oct 10 2012 21 mins
    Heather K. Margolis, President, Channel Maven Consulting
    The final installment of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. This webinar will walk channel professionals through executing an email campaign to and through your partners.

    If you missed the last three webinars, please watch the recordings below:
    -Assessing Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/50083
    -Improving Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/51689
    -Helping Your Partners Use Social Platforms
    http://www.brighttalk.com/webcast/7889/52935
  • Helping Your Partners Use Social Platforms Recorded: Sep 12 2012 27 mins
    Heather K. Margolis, President, Channel Maven Consulting
    Part three of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. The webinars are designed to help these professionals market to and through your channel partners.

    If you missed the last two webinars, please watch the recordings below:

    - Assessing Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/50083
    - Improving Partners Online Marketing Capabilities
    http://www.brighttalk.com/webcast/7889/51689

    Be sure to register for the final installment in this webinar:
    - October 10, 2012 – Executing an Email Campaign
    http://www.brighttalk.com/webcast/7889/51689
  • Improving Partners Online Marketing Capabilities Recorded: Aug 8 2012 26 mins
    Heather K. Margolis, President, Channel Maven Consulting
    Part two of a four part webinar series to guide channel account managers and other partner-facing channel professionals through common marketing concerns. The webinars are designed to help these professionals market to and through your channel partners.

    Be sure to attend the additional upcoming events in this webinar series:

    * September 12, 2012 - Helping Your Partners Use Social Platforms
    * October 10, 2012 - Executing an Email Campaign
  • Assessing partners online marketing capabilities Recorded: Jul 11 2012 28 mins
    Heather K. Margolis, President, Channel Maven Consulting
    Part one of a four part webinar series to guide channel account managers through common marketing concerns over four months. The webinars are designed to help channel account managers better market to and through your channel partners. We respect your time, so each webinar is designed to be brief and impactful.

    Be sure to attend the following events in this webinar series:

    •August 8, 2012 ─ Improving partners online marketing capabilities
    •September 12, 2012 ─ Helping your partners use social platforms
    •October 10, 2012 ─ Executing an email campaign
We help you DRIVE more business through the CHANNEL
Channel Maven Consulting provides strategic channel consulting and marketing consulting to IT channel organizations of all sizes.

We are your strategic channel program and channel marketing partner. So what does that mean? We know not every channel strategy or program fits every organization. That’s why we work with you to understand your current channel programs, define your goals, and assess your resources. Then we pull from industry best practices and current innovations to help you drive more effective relationships both to and through your partners. Along the way, our clients don’t just find their place on the map, they gain insights on their unique advantages.

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  • Live at: Sep 12 2012 5:00 pm
  • Presented by: Heather K. Margolis, President, Channel Maven Consulting
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