The digital world is changing the way consumers view and participate in the shopping experience. As mobile technology becomes part of their everyday lives, shoppers expect to be able to use their smartphones to research and review products, and complete in-store purchases. To compete today, retailer
The digital world is changing the way consumers view and participate in the shopping experience. As mobile technology becomes part of their everyday lives, shoppers expect to be able to use their smartphones to research and review products, and complete in-store purchases. To compete today, retailers must refocus their strategies, including adding digital spend to their ad budget, providing store associates with mobile devices and personalizing promotional messages. Join Gary Schwartz of Impact Mobile in this session to learn about how brands including Hot Topic, Estee Lauder and Coca-Cola are increasing conversion by engaging shoppers across channels.
RecordedJun 18 2012
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Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers.
Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement.
With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right.
In this webinar you’ll learn to avoid similar mistakes, including how to:
* Use not abuse user engagement
* Target and personalize ads to maximize ROI
* Understand the difference between social advertising and advertising
* Identify which social channels are most effective for which advertising
Register for free today!
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Travis Wright,Chief Marketing Technology Officer, CCP Global
* Nancy Smith, CEO Bevy.co
Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?
We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.
Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.
Learn how to:
* Target the right players, and the key engagement strategies that work
* Maximize profits from ads and IAP, and which players are most receptive
* Predict and measure the lifetime value of players by acquisition channel
* Apply killer strategies, taking lessons from the most successful games
* Unlock the lesser-known data secrets behind monetization
Sign up now!
* Dean Takahashi, GamesBeat editor, VentureBeat
* Stefano Melucci, VP of Product, Thumbspire
* Mark Robinson, CEO, DeltaDNA
* Jon Burg, Product Marketing Lead, AppsFlyer
Marketers are ignoring one of the most fundamental customer needs: community. Hundreds of millions has been spent on customer centricity and understanding the persona to the nth degree in order to provide 'killer customer insight'. But we have all been blind to one of the most fundamental needs in human life that only comes second to food and shelter: the need to belong.
The stuff of the human condition is to belong, to make meaning, feel secure, have order within chaos and create identity. Marketers ignore these constituent building blocks of humanity at their peril.
This webinar will explain what a branded community is, why it is fundamental for marketing now and in the future, and how to build one for your organisation.
In this webinar, Ryan Deiss will show you how to maximize profit through email marketing using his concept of "The Ultimate Game Plan."
You’ll learn how to:
• Make more sales by sending fewer emails...
• Send emails with purpose – moving prospects from one stage to the next way faster
• Build a proven, 3-step follow-up series designed to doubles sales
Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will discuss the role of email marketing within an Omnichannel strategy.
Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In less than 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.
• How to use the “Client/Customer Matrix” to get 5x the results
• 6 magic words to get more referrals
• What chocolate (yes, chocolate!) can do for your business
• ...and more than we can fit in this space!
Drive more sales with our design tips, best practices and growth ideas.
Email is one of the most powerful digital marketing tools that a local business can use to turn casual shoppers into lifelong loyal customers.
In addition to giving you direct access to customers, email marketing has a high return on investment (for every $1 you spend on email marketing, you’ll see a return of $44.25).
Join us for this 45-minute webinar and you’ll learn:
-- The primary elements of successful email marketing campaigns
-- Creating emails that get opened (and responded to)
-- Ways to grow your list of email marketing recipients
-- The best times/days to launch campaigns
By the end of this webinar, you’ll be equipped with actionable email marketing strategies that will help your local business take people go from inbox to in-store sales. Register today!
Big data and data analytics provide invaluable insight for businesses, guiding and steering everything from the decisions made in board rooms to the way they market and provide goods and services to their customers.
As more-and-more businesses are becoming aware of the agility and competitive edge big data gives them, it’s getting harder for the agencies and start-ups that actually provide big data services to rise above the herd and get found by the businesses looking for them.
In this webinar, we look at how big data and data analytics companies can shape SEO to their own niche in order to find businesses looking for their exact services and expertise. The webinar covers:
• Identifying the search terms potential customers are using to find big data companies
• How to identify niches to get the highest return on the least SEO investment
• How to use your own big data resources as link building assets and lead generation
• Key elements of technical and on-site SEO
There’s not a single company out there not leveraging at least three demand generation tactics to scale their business - SMBs to enterprises alike. Marketers have been tasked to revolutionise and personalise their marketing efforts to acquire their target audience and convert them into customers.
Over the past year, the BrightTALK marketing team has hosted and published 103+ webinars and videos working with marketers to solve the most pressing impediments to their demand generation. This session will answer 10 commonly asked questions impacting your demand generation strategy - both high-level and detailed such as:
- How do I stand out from the crowd when there is so much noise?
- What are the best tactics to keep late stage content, like testimonials, feel authentic?
- How can we improve our marketing and sales alignment?
Taking a strategic approach to location performance measurement can reap big rewards by boosting sales and increasing customer satisfaction. Retailers must strive to understand shopper behavior in each department, including when they visit, how long they stay and what they do after visiting specific locations, information vital to defining and quantifying the desired customer experience. This data can help to determine performance at the departmental, brand or end-cap level – affecting customer experience and retail success.
This presentation will offer insights into the highest value applications of location analytics, including how location analytics measure the effects of marketing, merchandising and store operations on consumer experience and retail performance.
Marge Laney, CEO & Brian Laney, VP Marketing, Alert Tech
In this session, attendees will learn about the truth behind the some of the most valuable square footage in a retail store: the fitting room! This part of the retail store often is overlooked as a revenue generator or customer engagement opportunity. Presenters will share tips and tricks about transforming the fitting room into an engine to increase sales and build customer loyalty. Using a SaaS-based analytics solution, retailers can track store activity and assign data-informed goals to coordinate shopper behavior with fitting room activity. You will be able to take these lessons and apply them to your customer experience to ensure you can define and quantify this process.
Peter Blum, VP of Product Management, Instart Logic
This holiday season, your customers are going to be shopping via mobile devices across wireless networks. Is your website geared up to deliver an optimal shopping experience?
Join us for this session where we will discuss 5 steps you can take to ensure the performance of your online store is optimized for all your customers across any device class.
•Learn why web performance is closely linked with driving higher revenue
•Beat the performance challenges of latency, last mile bottlenecks, and image load time and deliver your website to every mobile device
•Dynamically serve the right image size to the right device - fast
•Increase product image quality and size without reducing performance
•Dramatically improve page load times and therefore conversions
•Case studies: How leading online retailers Dollar Shave Club and One Kings Lane have increased both performance and conversions
Miya Knights, Senior Research Analyst, IDC Retail Insights ; Mike Haze, Director Of Product Management, Mozu
In today’s competitive business landscape, retailers can't afford any delays when releasing new products to market. With a single, integrated commerce platform in place, marketing and merchandising teams can experience a new agility that enables them to rapidly introduce products or open pop-up stores based on market trends and needs.
Join Miya Knights from IDC Research and Mike Haze from Mozu as they discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies. With freedom from IT, retailers can now bring brand consistency and unique product experiences to customers.
Gary Schwartz, President, Impact Mobile ; Eileen Kolev, Retail Program Manager, MicroStrategy
"Do you want to learn how leading retailers such as Whole Foods, The Container Store and Gucci are improving customer service by arming store associates and managers with best-in-class mobile technology? Register for this webinar to find out Retailers know they need to be mobile to meet today’s customer demands. More than half (56%) of retailers say their top business challenge is knowing that “Consumers are using mobile as part of their shopping experience and we need to be there,” according to Retail Systems Research (RSR). This will be vitally important moving into the competitive holiday season.. During the webinar Gary Schwartz, President of Impact Mobile and Chairman of 4more Innovation, will talk about how mobile technology is transforming the store into a “smart location” led by the Internet of Things (IOT): “The IOT allows the retailer to finally build intelligent space around their offering to fulfill their mobile shopper demands.” Central to this next-generation mobile strategy, mobile apps are transforming the way retailers operate and engage with customers. EKN reports that 77% of retailers believe that store operations will have the greatest positive impact from mobility initiatives. Webinar participants will learn about the key benefits of a best-in-class mobile app strategy in time for the holidays, including the ability to: Improve sales, reduce stockouts and improve promotion execution
Enable real-time product information and assisted selling for shoppers; and
Improve employee productivity through mobile training, task-driven alerts, and gamification.
Zimm Zimmerman, VP of Personalization, Merkle and Arif Damji, Senior Director of Strategy & Development, 500Friends
What sets you, as a retailer, apart from your competitors? It is the relationship you have with your customers. During this holiday season, it’s not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers — at scale — will realize the true advantage.
During this webinar we will explore what consumers expect from retailers in regards to personalization and how this affects their holiday shopping patterns. Presenters will provide the steps you can take now to improve personalized communications and how you can use the holiday rush to advance your personalization strategies in the coming year — for real bottom-line results.
Key Take-Aways include how to:
» Uncover the expectations of consumers in regards to personalized communications and how this affects their holiday shopping;
» Explore 10 tips to optimize personalization strategies this holiday season; and
» Use learnings from the 2014 holiday season to improve personalization strategies into 2015.
Richard Mader, Director Emeritus, ARTS; John-Pierre Kamel, Principle, RFID Sherpas
Even if you have not been waiting patiently to find out when RFID would finally reach market saturation in retail, you might be interested to know that the emergence of the Internet of Things (IoT) combined with the omnichannel imperative may have created the perfect storm of circumstances to propel RFID into mass implementation.
Find out more during this upcoming webinar “Inventory accuracy is critical to endless aisle and buy online/pick up in-store,” said Richard Mader, Director Emeritus for the Associate of Retail Technology Standards (ARTS). “RFID is the best technology to achieve up to 99.9% inventory accuracy. And having RFID in all products is the foundation to the IoT. If you want to talk to a device, it must be identified.” During this event, Mader will be joined by John-Pierre Kamel from RFID Sherpas to analyze the latest RFID news, trends and insights — and the impact on omnichannel retail.
Lorenz Jakober, Sr. Product Marketing Manager, Akamai & Daniel Shugrue, Director of Product Marketing, Akamai Technologies
"As much as 41% of sales during Thanksgiving weekend take place online, according to the National Retail Federation (NRF). In fact, online holiday sales generated $78.7 billion in revenue in 2013, and showed yearly increases of 15%.
For retailers, that means you need to do all you can to ensure your web site is available, high-performing, and able to handle peak capacity However, not all traffic is the kind your business desires. During the 2013 holiday season retailers saw a 5x increase in Black Friday attack traffic compared to the beginning of November, and malicious traffic is only expected to increase in the coming retail season.
To learn how to overcome the challenges of the upcoming holiday season, sign up for this webinar today!
During this event, attendees will receive the following strategic insights, tips and tactics:
• Best practices for scaling to meet peak demand;
• How to tackle the complexities of delivering high-quality user experiences across different networks; and
• Strategies that offer scalable protection without compromising performance.
Jim Davidson, Director of Research, Bronto Software
For many retailers, the holiday season actually begins in September. Are you ready? Now don’t panic. Actually, it may be time to panic just a little.
With fewer days between Thanksgiving and Christmas, you need to start planning early in order to finish strong for the year.
Let Retail TouchPoint’s six-part Holiday Connected Consumer Series lead the way to a happy holiday.
Jim Davidson, Director of Research at Bronto Software, kicks off the series with an in-depth analysis of seasonal trends and hour-by-hour data from the 2013 holiday season designed to help you perfect your holiday plan and react with confidence when last-minute, make-or-break situations arise.
This first webinar will address some of the most critical holiday planning questions, such as:
• Should I start my Black Friday sales early?
• How many messages can I send on Black Friday and Cyber Monday?
• What do I do when mistakes happen?
• How can I boost an underperforming campaign?
• What trends should I expect during the 2014 Holiday Season?