Jen Grant (Box), Kim Johnston (Parallels), Jill Hunley (AVG), Rob Fuggetta (Zuberance)
Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. Forward-thinking marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA “Brand Advocates.”) But how do marketers harness the power of social media and Word of Mouth in B2B environments?
-How to identify and energize your best customers (AKA Brand Advocates)
-How to generate referral leads and boost sales via Social Media
-How to lower customer acquisition costs and increase conversion rates and sales via your Brand Advocates
-How to measure the impact of mobilizing Brand Advocates