3 B2B Case Studies: How Box, AVG, & Parallels are Leveraging Customer Advocates

Manage webcast
Jen Grant (Box), Kim Johnston (Parallels), Jill Hunley (AVG), Rob Fuggetta (Zuberance)
Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. Forward-thinking marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA “Brand Advocates.”) But how do marketers harness the power of social media and Word of Mouth in B2B environments?

Key Takeaways:

-How to identify and energize your best customers (AKA Brand Advocates)
-How to generate referral leads and boost sales via Social Media
-How to lower customer acquisition costs and increase conversion rates and sales via your Brand Advocates
-How to measure the impact of mobilizing Brand Advocates
Feb 29 2012
60 mins
3 B2B Case Studies: How Box, AVG, & Parallels are Leveraging Customer Advocates
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    About Zuberance

    Zuberance is a social media marketing company that manages and powers Brand Advocate programs for leading consumer and business brands, plus growing SMBs. Zuberance’s award-winning social media marketing platform enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.
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    -How to measure the impact from brand advocacy programs
    -Real world case studies from top brands like Ancestry.com, Rubio’s, and Intuit
  • 3 B2B Case Studies: How Box, AVG, & Parallels are Leveraging Customer Advocates Recorded: Feb 29 2012 60 mins
    Jen Grant (Box), Kim Johnston (Parallels), Jill Hunley (AVG), Rob Fuggetta (Zuberance)
    Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. Forward-thinking marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA “Brand Advocates.”) But how do marketers harness the power of social media and Word of Mouth in B2B environments?

    Key Takeaways:

    -How to identify and energize your best customers (AKA Brand Advocates)
    -How to generate referral leads and boost sales via Social Media
    -How to lower customer acquisition costs and increase conversion rates and sales via your Brand Advocates
    -How to measure the impact of mobilizing Brand Advocates
Webinars for Forward-Thinking Digital Marketers
The Zuberance Channel brings together forward-thinking marketers to discuss key strategies for brand advocacy and word of mouth in today’s social-media-connected world.

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  • Title: 3 B2B Case Studies: How Box, AVG, & Parallels are Leveraging Customer Advocates
  • Live at: Feb 29 2012 11:30 pm
  • Presented by: Jen Grant (Box), Kim Johnston (Parallels), Jill Hunley (AVG), Rob Fuggetta (Zuberance)
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