How We Used 80% of our Junk Leads to Reach Viable Prospects

Manage webcast
Ran Gishri
Like many other companies, our sales team used to spend hours searching online for good prospects. They struggled with outdated contact info, and more often than not, it took them numerous calls to reach the right person in their target accounts.

In this webcast, we will share the results of a focused project we executed to grow our pipeline using a combination of purchased contact lists and our new Leadspace prospecting solution.

Join us to learn how we -

- Found relevant prospects in target accounts
- Increased connect rate by 300%(!)
- Reduced effective cost-per-lead
- Used social networks for prospecting
Jun 26 2012
29 mins
How We Used 80% of our Junk Leads to Reach Viable Prospects
Join us for this summit:
More from this community:

Social Media Marketing

  • Live and recorded (503)
  • Upcoming (27)
  • Date
  • Rating
  • Views
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • Whether you are a B2B organisation looking to capture attention at an industry event or a consumer brand sweeping into a trending conversation - there is real value to be gained from engaging in real- time or "owning your moment" in social media.

    With the right approach, you can ride the wave of social conversation to increase awareness, engage a highly targeted audience, drive interest and ultimately sales!

    Learn from our own experience riding the wave at #SMWF, as well as case studies from our work with Interflora, Thomson Reuters and Southbank Centre as we explore how to:

    -Effectively plan to own your moment using social insight
    -Resource your teams to react in real-time and approve content fast
    -Leverage paid social to ride that wave
    -Equip yourself with the right tools (free, not just paid!) to maximise the opportunity
    -Measure the effectiveness of your activity and prove ROI
  • Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Acquia:
    Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
  • How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

    Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

    In this session you will:

    * See the data highlighting major trends driving interest in "WCM in the Cloud"

    * Understand the pros and cons of moving your WCM to the Cloud

    * Master the role of the cloud in delivering great digital experiences.

    * Build support and a roadmap to use the cloud in your digital experience delivery strategy.
  • Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
    Learn how to:
    •Determine the key stages in the customer journey
    •Map out the buyer’s thoughts and needs at each stage
    •Identify areas you can improve to enhance the customer experience
    •Use a multichannel approach to connect more effectively with contacts
    •Expedite prospects’ and customers’ movement along the customer journey
  • It's often said that retaining customers is a lot easier and cheaper than finding new ones. But how do you put this into practice and use data to your advantage?

    In this webinar, DueDil analyst Andrew Warren-Payne will discuss why B2B customer marketing is so important and how you can put a plan into place. He will cover:
    -) Setting goals and objectives for B2B customer marketing
    -) How to map your customer lifetime journey and plan your communications accordingly
    -) How to prioritise your existing customers using first party and third party data for retention and upselling activity
    -) How to work together with sales and account managers for maximum effect
  • Get lots of clever tips and techniques to create more effective landing pages immediately.

    This fast-paced, practical webinar includes more than 40 examples, good and bad and is led by popular content trainer and Sticky Content founder, Catherine Toole.

    In just 45 minutes you’ll have learned how to:

    rock a title – even on a small screen
    catch attention from the get-go using bold openers and frontloading
    organise information for optimal effect
    get original approaches signed off and through compliance
    optimise pages for conversion
    delight customers and prospects by satisfying needs and goals
    nudge users down specific paths
    Get better at landing pages in under an hour – sign up for our webinar now.
  • Recent studies show people want to develop more meaningful relationships with brands. The rewards for brands who truly collaborate with their customers and involve them at the heart of their marketing are great, with genuine advocacy leading to more sales, increased brand awareness, meaningful customer insights, user generated content and more.

    This webinar will share how, by putting your customers centre stage, you can develop the meaningful relationships they seek and work with them to thrive in this brave new era of marketing.
  • Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
  • Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
  • Channel
  • Channel profile
  • Essential Sales Prospecting Tools for the Connected Era Recorded: Aug 7 2012 24 mins
    Ran Gishri
    Sales prospecting has never been easier - or has it?

    Now more than ever, Salespeople have access to a plethora of tools and a sea of information. However, grabbing the attention of quality prospects and getting a reply requires a careful selection of prospecting tools.

    In this webcast we will share, from our experience working with hundreds of sales organizations worldwide, the best prospecting tools companies use - some old, some new - and discuss how prospecting is transforming in our connected world.
  • How We Used 80% of our Junk Leads to Reach Viable Prospects Recorded: Jun 26 2012 29 mins
    Ran Gishri
    Like many other companies, our sales team used to spend hours searching online for good prospects. They struggled with outdated contact info, and more often than not, it took them numerous calls to reach the right person in their target accounts.

    In this webcast, we will share the results of a focused project we executed to grow our pipeline using a combination of purchased contact lists and our new Leadspace prospecting solution.

    Join us to learn how we -

    - Found relevant prospects in target accounts
    - Increased connect rate by 300%(!)
    - Reduced effective cost-per-lead
    - Used social networks for prospecting
  • Rethinking Prospecting: Freeing Up the Sales Force for Selling Recorded: May 31 2012 28 mins
    Yori Nelken, CEO, Leadspace
    Most sales reps spend less than half of their time actually selling (McKinsey , 2011).

    In our connected world customers are leaving digital fingerprints in LinkedIn, Facebook and other social networks. They tweet, blog and share content. Even those who are not active online are being mentioned by friends and colleagues.

    However, many sales and marketing organizations still rely on traditional, aging tools to find their customers.

    New technologies enable you to hone in on high-quality prospects based on what they do, the products they use, their skills and more. This translates into a flow of new leads delivered directly into your CRM when you need them. It also means improved sales efficiency and better closing ratios.

    Yori Nelken, CEO at Leadspace, presents the new world of sales and marketing, and demonstrates the innovative intelligence tools that take sales prospecting to a whole new level.
Webcasts for sales and marketing pros
Leadspace helps sales and marketing professionals find highly qualified prospects by mining social networks, databases and the web. The webcasts present case studies and best practices of social selling and prospecting.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: How We Used 80% of our Junk Leads to Reach Viable Prospects
  • Live at: Jun 26 2012 4:00 pm
  • Presented by: Ran Gishri
  • From:
Your email has been sent.
or close
You must be logged in to email this