Using Web 2.0 Technologies to Generate New Business Opportunities

Manage webcast
Gary Halliwell, CEO, NetProspex
This is a 2nd run of our Webinar "Using Web 2.0 Technologies to Generate New Business Opportunities" back by popular demand!

New Web 2.0 technologies like Twitter and Facebook that were once the domains of college students and techies are now become a major focus for businesses in 2009. Through smart use of web 2.0 technologies businesses can effectively, affordably and often quickly gain new customers and prospects. In this webinar we will cover 4 technologies businesses can use to put new prospects into the sales funnel:
1. Email marketing using purchased/targeted lists
2. LinkedIn
3. Twitter for lead generation (bet you didn’t know Twitter can be mined for leads!)
4. Webcasting technologies

We will also touch on how to use marketing and sales force automation to capture, process and turn leads into revenue.
Jul 28 2009
45 mins
Using Web 2.0 Technologies to Generate New Business Opportunities
More from this community:

Social Media Marketing

  • Live and recorded (502)
  • Upcoming (25)
  • Date
  • Rating
  • Views
  • Whether you are a B2B organisation looking to capture attention at an industry event or a consumer brand sweeping into a trending conversation - there is real value to be gained from engaging in real- time or "owning your moment" in social media.

    With the right approach, you can ride the wave of social conversation to increase awareness, engage a highly targeted audience, drive interest and ultimately sales!

    Learn from our own experience riding the wave at #SMWF, as well as case studies from our work with Interflora, Thomson Reuters and Southbank Centre as we explore how to:

    -Effectively plan to own your moment using social insight
    -Resource your teams to react in real-time and approve content fast
    -Leverage paid social to ride that wave
    -Equip yourself with the right tools (free, not just paid!) to maximise the opportunity
    -Measure the effectiveness of your activity and prove ROI
  • Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Acquia:
    Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
  • How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

    Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

    In this session you will:

    * See the data highlighting major trends driving interest in "WCM in the Cloud"

    * Understand the pros and cons of moving your WCM to the Cloud

    * Master the role of the cloud in delivering great digital experiences.

    * Build support and a roadmap to use the cloud in your digital experience delivery strategy.
  • Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
    Learn how to:
    •Determine the key stages in the customer journey
    •Map out the buyer’s thoughts and needs at each stage
    •Identify areas you can improve to enhance the customer experience
    •Use a multichannel approach to connect more effectively with contacts
    •Expedite prospects’ and customers’ movement along the customer journey
  • It's often said that retaining customers is a lot easier and cheaper than finding new ones. But how do you put this into practice and use data to your advantage?

    In this webinar, DueDil analyst Andrew Warren-Payne will discuss why B2B customer marketing is so important and how you can put a plan into place. He will cover:
    -) Setting goals and objectives for B2B customer marketing
    -) How to map your customer lifetime journey and plan your communications accordingly
    -) How to prioritise your existing customers using first party and third party data for retention and upselling activity
    -) How to work together with sales and account managers for maximum effect
  • Get lots of clever tips and techniques to create more effective landing pages immediately.

    This fast-paced, practical webinar includes more than 40 examples, good and bad and is led by popular content trainer and Sticky Content founder, Catherine Toole.

    In just 45 minutes you’ll have learned how to:

    rock a title – even on a small screen
    catch attention from the get-go using bold openers and frontloading
    organise information for optimal effect
    get original approaches signed off and through compliance
    optimise pages for conversion
    delight customers and prospects by satisfying needs and goals
    nudge users down specific paths
    Get better at landing pages in under an hour – sign up for our webinar now.
  • Recent studies show people want to develop more meaningful relationships with brands. The rewards for brands who truly collaborate with their customers and involve them at the heart of their marketing are great, with genuine advocacy leading to more sales, increased brand awareness, meaningful customer insights, user generated content and more.

    This webinar will share how, by putting your customers centre stage, you can develop the meaningful relationships they seek and work with them to thrive in this brave new era of marketing.
  • Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
  • Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
  • Customer advocacy is great when you can get it, but getting it is usually ad hoc. With new technology available, savvy customer marketers are realizing that there are ways to scale customer advocacy and harness it for demand generation.

    Bob Peterson, Research Director for Customer Advocacy at Sirius Decisions will discuss the drivers behind investment in customer advocacy and Trisha Winter, CMO of Amplifinity will share examples of how Customer Marketing can get started.
  • Channel
  • Channel profile
  • Putting B2B Demand Generation Marketers to the Test [Panel] Recorded: Mar 13 2012 45 mins
    Panel
    How demand generation marketers are finding solutions to data problems in targeting, data management, segmentation, and quality.

    Moderated by
    Maribeth Ross, VP of Marketing, NetProspex

    Panelist include
    Russell Kern, President/Founder, The Kern Organization &
    Tamara Graves, Senior Director, Demand Generation, NetProspex
    Rob Israch, Senior Director, Global Demand Generation, NetSuite
    Ken Jisser, Chief Solutions Architect, ConnectAndSell
    Ellen Valentine, Product Evangelist, Silverpop
  • Email Marketing: Tips to Increase Response Rates in 2010 Recorded: Dec 15 2009 61 mins
    Craig Stouffer, Pinpointe
    NetProspex and Pinpointe lead a FREE *interactive* webinar "Email Marketing: Tips to Increase Response Rates in 2010" Learn best practices, tips, and tricks from Craig Stouffer of Pinpointe and Gary Halliwell, CEO of NetPropex.

    * CAN-SPAM: Myths and Proofs
    * DO’s and DON’Ts of Email Marketing
    * Tips and Tactics to Improve HTML Email Response Rates
    * The Pinpointe / Netprospex partner offer

    Hosted by NetProspex, providing verified business contacts for your outbound marketing efforts. Accurate email addresses are key for maintaining your sender reputation- feel secure using NetProspex's data, backed by CleneStep accuracy verification and a 100% replacement guarantee.
  • How to Connect & Drive Decisions at the Executive Level Recorded: Dec 11 2009 60 mins
    Marc Miller - Author of A Seat at the Table
    In this webinar, you’ll learn how to:

    Connect with executives and decision makers – psychologically, strategically, and financially – from the very first point of contact to prove your value.

    Transform your sales game to become a businessperson who creates solutions. Use a simple, analytical matrix for developing customer strategies.

    Develop a first-call approach to help you build stronger connections with prospects – particularly at the senior executive level. Handle prospect discovery conversations using the FOCAS Questioning Model.

    Marc Miller, author of A Seat at the Table: How Top Salespeople Connect and Drive Decisions at the Executive Level, helps sales professionals master selling at the executive-level. Using his specialized approach,

    Marc teaches you what senior executives expect from salespeople who call on them and how to best align your approach with their buying needs.

    Brought to you by NetProspex - providing high-quality, verified business contact information for your perfect opportunities.
  • How to Connect & Drive Decisions at the Executive Level Recorded: Dec 10 2009 57 mins
    Marc Miller - author of A Seat at the Table
    Title: A Seat at the Table - How Top Salespeople Connect and Drive Decisions at the Executive Level

    How to Connect & Drive Decisions at the Executive Level

    In this webinar, you’ll learn how to:

    Connect with executives and decision makers – psychologically, strategically, and financially – from the very first point of contact to prove your value.

    Transform your sales game to become a businessperson who creates solutions.

    Use a simple, analytical matrix for developing customer strategies.

    Develop a first-call approach to help you build stronger connections with prospects – particularly at the senior executive level.

    Handle prospect discovery conversations using the FOCAS Questioning Model.

    Marc Miller, author of A Seat at the Table: How Top Salespeople Connect and Drive Decisions at the Executive Level, helps sales professionals master selling at the executive-level. Using his specialized approach, Marc teaches you what senior executives expect from salespeople who call on them and how to best align your approach with their buying needs.

    Brought to you by NetProspex - providing high-quality, verified business contact information for your perfect opportunities.
  • Using Social Media in Your B-to-B Marketing: The 5 Best Practices Recorded: Nov 17 2009 42 mins
    Scott Albro, Founder & CEO, Tippit
    Using Social Media in Your B-to-B Marketing: The 5 Best Practices for Building Dialogue & Demand

    As the number of online conversations, through Facebook, Twitter and LinkedIn, continue to skyrocket, social media IS giving companies a very low-cost communication channel to engage prospects and customers!

    Join this FREE live & interactive web event to learn how social media CAN have an immediate and positive impact on your business.

    Start the dialogue. JOIN NOW.

    You’ll also learn how social media is creating new ways for B-to-B buyers and vendors to interact:

    •The fundamentals of social media and what it means for B-to-B vendors
    •How buyer/vendor interactions via social media will evolve over time
    •5 best practices for vendors to maximize their social media efforts

    Be part of the conversation. JOIN NOW.

    --------------------------------------------------------------------------------

    Speakers: Scott Albro Founder & CEO, Tippit

    - - - - Hosted by NetProspex
    Crowd-sourced, accurate B2B contacts
    www.netprospex.com
  • CXO Marketing: How to Reach and Engage Senior Executives Recorded: Nov 4 2009 36 mins
    Sharon Gillenwater, Boardroom Insiders
    Join NetProspex and Sharon Gillenwater, founder of Boardroom Insiders, as she shares best practices on targeting senior enterprise executives and increasing the effectiveness of account-based marketing efforts. Learn: - what CXOs expect from vendors who want their business - how to "move the needle" with executive-level customers and prospects - how to customize communications and programs for individual CXOs - how other companies have successfully reached and engaged CXOs Don't miss this opportunity to acquire tips and best practices that will increase the effectiveness of your sales and marketing efforts. Everyone who attends will receive a free month subscription to Boardroom Insiders. NetProspex provides high-quality, verified business contact information - find accurate email/phone/address for your targeted opportunities. Free trial account + 100 free leads for all webinar registrants.
  • CXO Marketing: How to Reach and Engage Senior Executives Recorded: Nov 3 2009 44 mins
    Sharon Gillenwater, Boardroom Insiders
    Join NetProspex and Sharon Gillenwater, founder of Boardroom Insiders, as she shares best practices on targeting senior enterprise executives and increasing the effectiveness of account-based marketing efforts.

    Learn:

    - what CXOs expect from vendors who want their business
    - how to "move the needle" with executive-level customers and prospects
    - how to customize communications and programs for individual CXOs
    - how other companies have successfully reached and engaged CXOs

    Don't miss this opportunity to acquire tips and best practices that will increase the effectiveness of your sales and marketing efforts.

    Everyone who attends will receive a free month subscription to Boardroom Insiders.

    NetProspex provides high-quality, verified business contact information - find accurate email/phone/address for your targeted opportunities.

    Free trial account + 100 free leads for all webinar registrants.
  • 4 Steps for Measuring Marketing Success (and "ROI") Recorded: Oct 21 2009 48 mins
    Kevin Joyce, CMO Market2Lead
    Join us for this free webinar- reserve your spot now!

    Join NetProspex and Kevin Joyce, CMO of Market2Lead, a marketing automation leader known for its marketing analytics, who will provide insight and thought leadership on how marketers can better measure their impact on the sales funnel.

    We'll answer the questions:
    * Did marketing influenced deals close sooner?
    * Did marketing influenced deals have a higher value?
    * Which marketing programs were most or least involved in closed won deals?
    * Are lead nurturing campaigns having the desired effect?

    Join us and learn the best ways to measure marketing's influence on sales.

    NEW DATES!
    Wednesday, October 20
    Thursday, October 21
    11:00am PDT / 2:00pm EST

    BONUS: All registrants will receive a free NetProspex trial account with 100 targeted prospects.

    This webinar is brought to you by NetProspex - the only B2B prospect resource to verify every contact. (Hey, we believe in quality data.)

    You can trade your old contacts for new opportunities with our contact exchange, or download a targeted list of prospects in only a few minutes.

    - - -

    Market2Lead offers marketing automation software and services that provide the automation and analytical insight to move more prospect relationships into customer relationships. We have a strong focus on contact data integration, data quality richness, and deeper and more accurate reporting.

    Questions / comments? hello@netprospex.com
  • 4 Steps for Measuring Marketing Success (and "ROI") Recorded: Oct 20 2009 45 mins
    Kevin Joyce, CMO Market2Lead
    Join us for this free webinar- reserve your spot now!

    Join NetProspex and Kevin Joyce, CMO of Market2Lead, a marketing automation leader known for its marketing analytics, who will provide insight and thought leadership on how marketers can better measure their impact on the sales funnel.

    We'll answer the questions:
    * Did marketing influenced deals close sooner?
    * Did marketing influenced deals have a higher value?
    * Which marketing programs were most or least involved in closed won deals?
    * Are lead nurturing campaigns having the desired effect? Join us and learn the best ways to measure marketing's influence on sales.

    NEW DATES & TIMES!
    Wednesday, October 20th
    Thursday, October 21st
    11:00am PDT / 2:00pm EST

    BONUS: All registrants will receive a free NetProspex trial account with 100 targeted prospects.

    This webinar is brought to you by NetProspex - the only B2B prospect resource to verify every contact. (Hey, we believe in quality data.)

    You can trade your old contacts for new opportunities with our contact exchange, or download a targeted list of prospects in only a few minutes.

    - - -

    Market2Lead offers marketing automation software and services that provide the automation and analytical insight to move more prospect relationships into customer relationships. We have a strong focus on contact data integration, data quality richness, and deeper and more accurate reporting.

    Questions / comments? hello@netprospex.com
  • Email Marketing 201: How a SPAM Filter Works Recorded: Oct 1 2009 64 mins
    Craig Stouffer - Pinpointe, Gary Halliwell - NetProspex
    NetProspex and Pinpointe lead a FREE *interactive* webinar - a continuation in our series of tips to improve email results.

    In this session, Gary Halliwell, CEO of Netprospex and Pinpointe, will trace the path of an email from send to delivery, and explain the snags along the way that *will* stop your email in its tracks. Simply put, if you don't understand how end-to-end SPAM Filtering works - you can't design for deliverability.

    We will also explain how current generation email SPAM filters work, and we'll cover more tips to help you improve response rates. We'll cover:

    * Review CAN-SPAM Requirements
    * Tracking an Email from send to delivery
    * How current Enterprise Email Filters work
    * Delivery Tips

    PLEASE NOTE THE TIME FOR YOUR TIME ZONE:
    - 1:00 pm (Eastern)
    - 12:00 pm (Central)
    - 11:00 am (Mountain)
    - 10:00 am (Pacific)

    Hosted by NetProspex - 8 million business contacts available to you via an intuitive search tool, with all data fields validated at the highest accuracy. All registrants are eligible for 100 free leads.
  • 5 Examples of Real Companies Really Using Social Media Recorded: Sep 24 2009 21 mins
    Katie Martell, Marketing Manager & Mark Feldman, COO NetProspex
    It's not about college kids anymore. Communication between both B2C and B2B organizations is thriving among social networks. It's changing the way businesses interact with their customers. It's also changing what your consumers expect from you as a business.

    Some companies have integrated social media into their company culture and business model, and have been hugely successful- some have faced difficulty.

    In this webcast, we'll show 5 examples of organizations using social media effectively, and a couple of examples of organizations who weren't so successful. Join NetProspex on *Thursday, September 24 at 2pm EST for inspiration from real companies using social media.

    Registrants of this webcast will be eligible for a free trial and 100 free credits for NetProspex's accurate lead search. Learn more about our high quality, targeted leads at www.NetProspex.com
  • You Bought a List, Now What? Recorded: Sep 23 2009 63 mins
    Tippit, NetProspex
    You Bought a List, Now What?

    Top 5 Most Critical Elements for Delivering Successful Outbound Campaigns

    Buying contacts is easy, but turning your contacts into sales is the challenge. Join us today and learn how to get maximum value from your database of business contacts, by leveraging best practices for executing successful outbound campaigns!

    Join this FREE live webinar to learn:

    • Top 5 most critical elements you need to deliver a successful outbound campaign
    • How to maximize revenue from your marketing investment
    • What leading marketing organizations are doing to achieve greater value from their marketing efforts
    • The best strategy to justify further list acquisition efforts

    JOIN NOW>>

    Registrants of this webinar will be eligible for a free trial account with NetProspex - who believes that bad data is a waste of your time. With a crowdsourced directory of business contacts with over 7 million names, the NetProspex search provides validated business leads.
  • Writing Tips to Improve Email Response Rates Recorded: Sep 3 2009 57 mins
    Craig Stouffer, Pinpointe, Mark Feldman, NetProspex
    NetProspex and Pinpointe lead a FREE *interactive* webinar "Writing Tips to Improve Email Response Rates." Follow these basic steps to double your email response rates. This interactive webinar will cover the following topics:

    - Top 10 Best & Worst Performing Subject Lines

    - Optimizing 'Above the Fold': Double Response Rates

    - Links: Tips to increase results by 25%

    - NetProspex + Pinpointe 'Fill Your Pipeline' Solution


    "Fill Your Pipeline"
    ---------------------
    Qualified attendees can take advantage of the following-

    - Data sample of 100 prospect records (NetProspex)
    - Free Pinpointe account with 2,000 email credits
    - FREE - Exchange contacts / download new contacts for free
    - We'll load your NetProspex leads. Send up to 2,000 emails

    E-space is limited so please sign up now!
  • 5 Simple Steps to Pump Up Your Sales Pipeline Recorded: Sep 2 2009 60 mins
    Genius, NetProspex
    How Lead Nurturing Can Power Sales

    Everyone knows the real proof that marketing works shows up when prospects and customers buy. The science of quantifying marketing’s contribution to sales wins is still evolving even while your prospects are taking control of how they buy.

    The web has jumped squarely in between your sales team and your customers, delaying conversations and even eliminating the need for many of the early-stage discussions that used to establish 1-to-1 relationships from the start. This is where lead nurturing, optimized with marketing automation, steps in to help produce prospects with a higher propensity to buy.

    Your nurturing programs will power more sales when you:
    • Tune nurturing programs on the fly to produce even more sales opportunities.
    • Initiate online dialogues that nudge prospects toward the next buying stage.
    • Use auto response emails to let prospects know you’re listening—without scaring them.
    • Reduce the effort salespeople must expend to initiate high-value sales conversations.
    • Re-engage and restart nurturing for leads not yet ready to buy.

    Join us with B2B Marketing Strategist Ardath Albee for part 3 in the series of instructional webinars where we’ll help you optimize your nurturing programs to keep sales out selling.

    Hosted by NetProspex, who offers accurate leads to fill your sales pipeline across 25+ industries and with over 7 million b2b contact names- all verified and guaranteed accurate. Search today at netprospex.com/searchContacts
  • 10 Easy Steps for Choosing the Right Marketing Automation for You Recorded: Aug 26 2009 46 mins
    Craig Rosenberg & Michael E. Dortch
    Focus Analyst Briefing: Making an Informed Decision about Marketing Automation Potentials and Complexities Revealed

    Join Focus industry market analysts, in this free live webinar, as they share their insight and expertise on Marketing Automation – one of the fastest-growing software solutions that is revolutionizing how companies sell!

    We have developed this exclusive webinar from Focus research methodologies and hours of interviews conducted with real-life buyers from agencies to interviews conducted with real buyers representing leading adopters of marketing automation products and services.
    Join now!

    Get a comprehensive understanding of how Marketing Automation is changing the way companies market and sell their products. Plus, get an easy strategy to overcome the complexities of choosing the right solution for your company.

    In this webinar, you will learn:

    • Why you need Marketing Automation now
    • How to know which Marketing Automation solution is right for your company
    • What other buyers have learned from their buying experiences
    • 10 easy steps to buying Marketing Automation

    JOIN NOW >>

    Presented by Craig Rosenberg, Author-The Funnelholic & Michael E. Dortch, Acting Research Director for Focus


    Hosted by NetProspex Inc.-


    Focus Privacy Policy: http://www.focus.com/privacy/
  • When Does Content Count Most? 5 Steps to Drip Campaign Success Recorded: Aug 19 2009 63 mins
    Felicity Wohltman, Genius.com, Ardath Albee, B2B Marketing Strategist
    When Does Content Count Most? 5 Steps to Drip Campaign Success.

    Wednesday, August 19th
    2:00pm EST, 11:00am PDT

    Lead nurturing is credited more and more with improving marketing’s ability to generate sales-ready leads. Transitioning leads to sales opportunities is a challenge often easier said, than done. Marketing automation eases that challenge by enabling the creation of drip campaigns that get the right content to the right prospect at the right time. Relevance is king for your prospects, making your content the critical component that drives nurturing program results.

    With the answers to questions like these, marketers can launch drip campaigns that improve the health of sales pipelines.

    • How can we create enough content with limited resources?
    • How targeted does my content need to be?
    • What can we learn from the content leads read?
    • How do we determine a lead’s buying stage?
    • What types of content create the highest levels of engagement?

    Join us with Felicity Wohltman VP of Marketing for Genius.com and Author and B2B Marketing Strategist Ardath Albee for part two of three in the series of instructional webinars where we’ll give you the framework you need for creating content designed to power successful drip campaigns.

    Free Gift for Attending:
    Attendees will receive a free how-to guide, to ensure Lead scoring success in the future, and a free trial account for NetProspex, including 100 free leads!
  • 10 Steps to More Effective Lead Nurturing Recorded: Aug 13 2009 60 mins
    Kevin Joyce, CMO Market2Lead and Mark Feldman, COO NetProspex
    Join us for this free webinar on either of two dates:

    Wednesday August 12th, at 10 AM PDT, 1 PM EST, 18:00 London
    Thursday August 13th, at 10 AM PDT, 1 PM EST, 18:00 London

    Budget pressures in 2009 drove many marketing departments towards wringing more sales ready leads from their existing databases with lead nurturing programs. In this presentation you will hear ten ideas for how to coax more of those Sales Ready leads from your marketing database. Join Kevin Joyce, CMO of Market2Lead, and draw on some of his firm’s experience working with F500 companies on lead nurturing campaigns. In this presentation you will hear ideas on:

    • What offers work best in different situations
    • How often to send invitations
    • Segmenting your nurturing lists
    • Aligning different nurturing tracks with the prospect's buying cycle
    • Examples of different types of lead nurturing programs


    Presented by Kevin Joyce, Chief Marketing Officer, Market2Lead

    Hosted by NetProspex -

    NetProspex helps customers maximize their ROI by providing them with higher quality, more accurate sales leads. Customers pool their contacts with NetProspex’s database in exchange for new contacts. A range of proprietary technologies is used to ensure that the customer-supplied data is validated up front and that the quality of the database is maintained over time.
  • 10 Steps to More Effective Lead Nurturing Recorded: Aug 12 2009 58 mins
    Kevin Joyce, CMO, Market2Lead and Mark Feldman, COO, NetProspex
    Join us for this free webinar on either of two dates:

    Wednesday August 12th, at 10 AM PDT, 1 PM EST, 18:00 London
    Thursday August 13th, at 10 AM PDT, 1 PM EST, 18:00 London

    Budget pressures in 2009 drove many marketing departments towards wringing more sales ready leads from their existing databases with lead nurturing programs. In this presentation you will hear ten ideas for how to coax more of those Sales Ready leads from your marketing database. Join Kevin Joyce, CMO of Market2Lead, and draw on some of his firm’s experience working with F500 companies on lead nurturing campaigns. In this presentation you will hear ideas on:

    • What offers work best in different situations
    • How often to send invitations
    • Segmenting your nurturing lists
    • Aligning different nurturing tracks with the prospect's buying cycle
    • Examples of different types of lead nurturing programs


    Presented by Kevin Joyce, Chief Marketing Officer, Market2Lead

    Hosted by NetProspex -

    NetProspex helps customers maximize their ROI by providing them with higher quality, more accurate sales leads. Customers pool their contacts with NetProspex’s database in exchange for new contacts. A range of proprietary technologies is used to ensure that the customer-supplied data is validated up front and that the quality of the database is maintained over time.
  • How to Increase Email Response Rates with Split Testing Recorded: Aug 6 2009 54 mins
    Craig Stouffer, Pinpointe and Mark Feldman, NetProspex
    Different strategies for headline text, body copy and design can each dramatically change the net response rate for a given email campaign.

    As an email marketer, how can you best determine which approach will yield the best results? In this webinar session, NetProspex and Pinpointe cover several case studies on “Using Split Testing to Increase Response Rates”. This interactive webinar includes interactive questions and a Q and A session, and presents several case studies that cover informative topics such as:

    • Testing Subject Lines
    • Comparing HTML-Only vs. Text-only vs. Multi-Part Emails
    • How does personalization impact response rates?
    • Do graphics impact results?
    • Best Sending times

    Presented by Craig Stouffer, Pinpointe and Mark Feldman, NetProspex

    Thursday, August 6th, 2009
    10:00am PDT / 1:00pm EDT

    Hosted by NetProspex,
    Buy or trade your own contacts to earn credits to find what you need from a vast user-contributed directory. All traded contacts are validated before being published.

    1:00pm Eastern
    12:00noon Central
    11:00am Mountain
    10:00am Pacific
  • Does Lead Scoring Work? 5 Simple Steps to Ensure It Does Recorded: Aug 5 2009 61 mins
    Ardath Albee (B2B Marketing Strategist), Genius, NetProspex
    Lead scoring has been touted as the new secret sauce that transforms marketing from art to science. The reality is that in B2B selling, it couldn’t be further from the truth. While lead scoring enables marketers to be smarter about nurturing prospects through the pipeline, based on their profile and behavior, the ultimate goal is to effectively determine the exact moment to involve a human (Sales Rep).

    Transforming leads to sales opportunities is accomplished with the answers to questions such as:
    • How do we create a purposeful lead scoring process?
    • Which online behaviors indicate higher interest levels?
    • How can lead scoring help marketing to increase our sales pipeline?
    • What steps can we take to reduce pipeline clutter?

    Join us with Genius.com and B2B Marketing Strategist Ardath Albee for part one of this instructional three-part series where we will give you the tools needed to effectively set up and optimize your lead scoring efforts, while avoiding common pitfalls.

    Hosted by NetProspex-
    Need in-depth, accurate contact information? NetProspex is comprised of millions of people, in business to do business. Check out our user-generated database, cleaned and honestly accurate by powerful, unique proprietary technology. Even upload your own contacts to receive a one-for-one equal exchange of new contacts.

    Receive 100 leads and a free trial account by attending our webinar. Visit NetProspex.com for more information-
Live webcasts on B2B marketing best practices sponsored by NetProspex
Learn about B2B demand generation, lead management, data hygiene, and best practices.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Using Web 2.0 Technologies to Generate New Business Opportunities
  • Live at: Jul 28 2009 6:00 pm
  • Presented by: Gary Halliwell, CEO, NetProspex
  • From:
Your email has been sent.
or close
You must be logged in to email this