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Social Media Marketing

  • 5 Critical Ways Influencers Can Improve Your Content Marketing
    5 Critical Ways Influencers Can Improve Your Content Marketing Joseph Cole - VP of Marketing, Sydney Hodgson – Strategic Accounts Manager Recorded: Jun 22 2017 43 mins
    Modern marketers get that influencer marketing is a critical piece of their marketing strategy, yet most don't realize influencers can be the best source of authentic content creation at scale.

    Influencers, unlike celebrities, built their followings based on subject matter expertise and their amazing ability to deliver content to a highly engaged audience.

    In this webinar, join Sydney Hodgson, and Joseph Cole of TapInfluence as they share 5 best practices on how to use the power of influencers and influencer marketing to support your content marketing goals:

    1). Creative Ideation (both copy + design)
    2). Content Creation
    3). Content Distribution and Amplification
    4). Content ROI
    5). Optimization and Measurement
  • Can Social Media Power the Business Beyond Marketing? (Guest: Forrester)
    Can Social Media Power the Business Beyond Marketing? (Guest: Forrester) Melissa Parrish, VP Research Director (Forrester) and Katy Keim, Chief Marketing Officer (Lithium) Recorded: Jun 14 2017 45 mins
    Forrester forecasts that marketers will spend $15.5 billion on social marketing in 2016 in the US alone. And yet, nearly half of CMOs can’t articulate the value they are gaining from social media.

    You have the power to change this for your organisation. Shift from thinking of social media as a channel, to viewing it as a unique vehicle for your marketing and broader business strategies, and you can drive significant, measurable business impact.

    In this webcast, guest Forrester Analyst Melissa Parrish and Lithium CMO Katy Keim dive into the recent Forrester report: You Don’t Need A “Social Marketing” Strategy, and reveal how you can:

    • Impact the entire customer lifecycle via social media
    • Use social insights to empower not only marketing, but customer service, sales, product and human resources
    • Humanise your brand by better meeting customer expectations for authenticity, empathy and connection

    Register for this webcast to learn more.
  • How to Hire, Structure, and Train Your Revenue Team for ABM Success
    How to Hire, Structure, and Train Your Revenue Team for ABM Success Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel Recorded: Jun 13 2017 39 mins
    We know that ABM is an imperative for today's revenue teams, but how do you actually structure your team for success? When it comes to ABM, you need to have 100% alignment between sales and marketing, which requires the right people, in the right roles, running the right plays.

    Join Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel and author of Lead Generation for Dummies as she discusses how to build your marketing, SDR team, and sales team to focus on ABM. In her session learn:
    - How to structure a full-funnel revenue team for targeted ABM plays
    - How to cultivate and hire a SDR and hybrid-SDR team for high-touch, multi-channel ABM outreach
    - How to run integrated ABM campaigns that include marketing, SDRs, and closing AEs
    - How to add account-based engagement as a component of SDR quota
  • Boosting your Brand on Glassdoor
    Boosting your Brand on Glassdoor Lisa Holden Employer Communications Manager Glassdoor Recorded: Jun 1 2017 31 mins
    Glassdoor is more than just the first place people go to find a job. Companies now check it out before deciding to do business with you. Even potential investors use Glassdoor before making their final decisions! That’s why a strong presence on Glassdoor is vital for your company.

    But don’t fear: this is all good news. Having a Glassdoor profile can help your company grow in all the right ways.

    Tune in to this tutorial to hear:

    - Easy ways to showcase your company
    - How you can attract more than just talent
    - What businesses and investors look for in your profile
    - How Glassdoor data can help you improve your financial results
  • Training and Talent Development Best Practices
    Training and Talent Development Best Practices John Kruper and Robin Peloquin Recorded: May 31 2017 4 mins
    SYKES Chief Learning Officer John Kruper and SYKES Executive Director of Learning Services in North America Robin Peloquin talk about the learning environments, technology, and training materials that SYKES builds, reflecting a belief in applying and learning by doing. Employees in training learn from their mistakes and try again. Classrooms are collaborative and social. Tables are arranged so trainees can work together and collaborate — role-playing, trying, playing, and learning along the way. The classrooms come alive in the content, setup, and overall instruction. Employees get the opportunity to apply what they are learning right away. Data shows employees retain more knowledge as engagement continues, and that’s why SYKES continues to strive for engaged learning.
  • SYKES Culture: We are a family
    SYKES Culture: We are a family SYKES Recorded: May 31 2017 2 mins
    Several SYKES employees talk about what they love about working at SYKES. Leaders are dedicated to developing employees. The family-oriented culture focuses on caring for each other. It is truly a family environment that you want to be a part of, which is why people stay here for 10, 15, 20 years. It is a true testament to the culture at SYKES.
  • Being an Effective Leader
    Being an Effective Leader Lynn Loefgren Recorded: May 31 2017 3 mins
    SYKES Senior Vice President of Global Operations Lynn Loefgren gives her perspective on being an effective leader. For her, it requires commitment and decision-making skills. You gain a lot of credibility with your clients and your team with those skills. Know your people and know your business — if you know the drivers of both of those, you’ll know how to make an impact. Change means opportunity. Get up every day with the vigor you need to run your business, and remember people are our greatest asset.
  • A Leadership Perspective from a Global CEO
    A Leadership Perspective from a Global CEO Chuck Sykes Recorded: May 31 2017 3 mins
    SYKES President and CEO Chuck Sykes talks about what excites him about working for SYKES. He’s always loved building and fixing things, and in the nature of SYKES work, finding solutions and fixing problems is part of every day. Chuck loves helping people, and that’s part of the SYKES DNA. Being a business that provides digital marketing, customer service, and technical support, Chuck values that the company’s whole purpose in life is helping clients serve their customers — and fits to who he is as a person. He also loves the global aspect of the SYKES business as it gives employees tremendous perspective on globalization. Chuck started at the company as an installer, working in various aspects within the organization, including sales, marketing and operations before serving as COO until his father’s retirement. “I take my job very, very seriously as CEO of the company, but I do not take myself seriously. I feel a sense of conveying respect to everyone. I don’t care what you do in life. Every person is someone to who you should always be respectful. And that is something I’ve witnessed as part of my upbringing.”
  • Mentorship Is Key to Employee Success
    Mentorship Is Key to Employee Success Mike Henderson Recorded: May 31 2017 3 mins
    SYKES Senior Vice President of Regional Operations Mike Henderson talks about how the SYKES business is a people business. The people who join SYKES want to succeed, and to help them succeed, the team managers focus on being good mentors, starting with being approachable. It is important to develop team members internally. As SYKES has developed and pioneered growth in the industry, team members like Henderson have grown and advanced with the mentorship of key leaders along the way.
  • The Best Leaders Listen & Bring Out the Best
    The Best Leaders Listen & Bring Out the Best John Kruper Recorded: May 31 2017 2 mins
    SYKES Chief Learning Officer John Kruper discusses some of his key learnings on being a good leader. The best leaders are the ones who are able to listen and provide a fertile soil for the folks they manage or lead. It’s not about you — it’s always about the folks you are lucky to be around. You get a chance to interact with people with different backgrounds, countries, perspectives, and experiences. If you can inspire them, that makes you a great leader.
  • SYKES Culture Started on Day 1
    SYKES Culture Started on Day 1 John Sykes Recorded: May 31 2017 2 mins
    SYKES Founder John Sykes looks back on the early days of the company, and gives a look into the culture developed from the very beginning, emphasizing that you have to show respect for each other, that you care for people, that you don’t just talk about it but you live it. At SYKES, everyone is important, no matter what role you have within the company — SYKES employees are measured by who you are, what you do, and how you do it. John Sykes shares memories of the first year, starting with just three employees, and ended up profitable with 85 employees by the end of the first year. He wanted SYKES to be a company you could depend on, that did what it said it would do.
  • Harnessing the power of influencer marketing in B2B
    Harnessing the power of influencer marketing in B2B Danielle Howe, reports editor, B2B Marketing, Luke Brynley-Jones, MD, OST and Nicolas Chabot, head of EMEA at Traackr Recorded: May 31 2017 48 mins
    Influencer marketing is no longer completely new on the scene, but there are few B2B marketing departments that are harnessing its full power. So what are the easy steps you can take to capitalise on the influence of the most powerful figures within your industry?

    In this webinar, Danielle Howe, reports editor at B2B Marketing, will be joined by Luke Brynley-Jones, MD at OST and Nicolas Chabot, head of EMEA at Traackr, who will discuss the steps you can take to create and run a successful influencer marketing programme for your B2B brand.

    In this session you'll learn:

    • The value of influencer marketing in B2B, and whether it's right for you.

    • How to identify your most powerful influencers, and steps you can take to engage with them.

    • How to collaborate with influencers to extend the reach of your brand and engagement with new audiences.
  • SYKES at Home: Work-from-home outsourcing solutions
    SYKES at Home: Work-from-home outsourcing solutions SYKES Recorded: May 30 2017 5 mins
    With more than 20 years of experience, SYKES is the largest and most experienced at-home outsourcing solution. In fact, SYKES pioneered the work-from-home solution. We recruit, hire, and train agents who are better and more quickly mobilized to engage with customers, resulting in improved customer retention, loyalty, and satisfaction for clients. In this solution, the work goes to the agent vs. the agent coming to the work. To ensure that client information remains secure, SYKES has also developed precautionary security measures for the at-home measures.
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly

    Sponsored by Recurly
  • The future of social media and event technology: A 2017 trend watch
    The future of social media and event technology: A 2017 trend watch Matthew Howarth, Business Development Manager, Cvent Recorded: May 24 2017 60 mins
    As ideas, apps, and innovations continue to explode onto the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience, and new ways to encourage social sharing.

    In this webinar, Matthew Howarth from Cvent will explore what’s in store for event technology and social media in 2017.

    Matthew will additionally discuss:

    - New ways to use Snapchat, Augmented Reality, and Video- Enabled Beacons to create memorable moments for attendees.

    - How technology will change the way attendees consume content both in the short-term and beyond.
  • Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph
    Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph inMarket’s Cameron V. Peebles and The Integer Group’s M.K. Woltz Recorded: May 18 2017 45 mins
    Online-to-offline leaders inMarket and Integer Group are teaming up to discuss effective brand strategies for digital-to-physical conversions, from advanced audience segmentation to predictive algorithms, machine learning, retargeting and attribution. Watch this session to understand how digital advertising can drive customers and move inventory.
  • 10 Things You Must Know About Influencer Marketing (But Never Asked)
    10 Things You Must Know About Influencer Marketing (But Never Asked) Joseph Cole - VP of Marketing, Bee Stuhlmiller - Head of Sales, TapInfluence Recorded: May 10 2017 61 mins
    Influencer Marketing is hot. It’s estimated that 84% of marketers will launch an influencer marketing campaign in the next 12-months. With more brands jumping into the mix, there’s the very real danger of messing up so don’t be surprised if we tell you that “Kimmie” isn’t an influencer.

    In this presentation, Joseph and Bee will share 10 tangible steps on how to work with influencers the right way, how to protect your brand, and how to define and scale your strategy for uber growth. The advice is solid, given TapInfluence has been in the business for almost 10 years and is the only influencer marketing solution with a proven 11x ROI.
  • The ROI of Employer Branding
    The ROI of Employer Branding Megan Likely - Zynga | Kirsten Davidson - Employera | Scott Doboski - Glassdoor Recorded: May 10 2017 61 mins
    Organizations that prioritize employer branding are 250% more likely to rate their overall talent acquisition efforts as highly effective!

    That’s an impressive stat, but how does it translate into dollars and cents? In other words: what is a strong employer brand really worth to your company?

    While employer branding may not be an exact science, you can still calculate values for each of the benefits and costs associated with your branding efforts. This webinar will show you how to build that business case for investing in your employer brand, vital metrics for measuring the success of your efforts, and insights into where to allocate your valuable resources.

    You’ll discover:

    - How to develop an ROI formula that best fits your company
    - The essential elements for measuring success
    - How to assign specific values to intangible elements
    - Where to focus your branding efforts for maximum results
  • The secrets of excellent B2B CX
    The secrets of excellent B2B CX Joel Harrison, Editor-in-chief, B2B Marketing Recorded: May 3 2017 59 mins
    CX is widely recognised as the key battleground for B2B companies in the increasingly digitally-enabled buyer environment. But what does great CX look like for B2B brands? And, more to the point, what role can B2B marketers play in getting it right?

    Leveraging primary research conducted with B2B buyers, this webinar will examine the cornerstones of how to get CX right in a B2B environment, and look at the provide practical tips and actionable strategies for marketers looking to raise their CX game.

    It will be presented by B2B Marketing’s Editor-in-chief Joel Harrison, who will be joined by David Hicks of specialist CX consultancy, and marketing trainer and consultant Shane Redding.

    In this session, you’ll learn:
    • Marketing’s role in delivering excellent CX
    • The role of influencers in CX
    • How to measure and report CX, and to whom.
    • How to create a company-wide approach to CX
  • Finding Talent in the Rapidly Changing Landscape of Virtual Reality
    Finding Talent in the Rapidly Changing Landscape of Virtual Reality Joe Radak, Course Developer at Udacity & Co-Founder of Eerie Bear Games Recorded: Apr 27 2017 22 mins
    In today's rapidly changing landscape of Virtual Reality, it can be difficult to stay on top of the plethora of technologies and use-cases for this emerging market. Joseph Radak, Course Developer at Udacity and Co-Founder of Eerie Bear Games, will share his insights on how to stay relevant in the world of VR and keep up with consumer demand - not just in gaming, but in other industries like mobile, technology, media, healthcare and more. Joseph will share trends on VR consumption, up-skilling your existing workforce for VR, and finding the right talent that will help your company excel in the rapidly changing landscape of VR.
  • Design as Strategy: Thoughts on User Experience and Virtual Reality
    Design as Strategy: Thoughts on User Experience and Virtual Reality David Mullett, VR Thought Leader Recorded: Apr 27 2017 49 mins
    As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?

    Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.

    We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.
  • [Live Panel] How to Put the Human First When Creating for Virtual Reality
    [Live Panel] How to Put the Human First When Creating for Virtual Reality Amandine Flachs, Realities Centre; Tom Evans, Trojan VR; Komal Sable, Tengio & Doug North Cook, Decoder Recorded: Apr 27 2017 60 mins
    Join us April 27th for a panel discussion on how to put the human first while creating for Virtual Reality. Part of the VR/AR BrightTALK Summit, our panelists will exchange on how to take user and audience in consideration during the Virtual Reality creation process.

    As Virtual Reality is getting more and more exposure, it is time to highlight the right practices of designing a Virtual Reality project and see what we can do to put the human first.

    - Do Virtual Reality creators consider the audience they address before/while developing their projects? Why is this crucial? How and when to do so?

    - Are we more careful today to offer more accessible VR experiences than a year ago?

    - How is this evolving? Do studios and creators tend to integrate more the human in the creation process?

    The panel will be led by Amandine Flachs, Events and Communication manager at the Realities Centre. She will be joined by a variety of Virtual Reality leaders, including creators, game developers, agency and B/B professionals.

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    Panelists:

    - Amandine Flachs, Events & Comms Manager, Realities Centre

    - Tom Evans - CEO and co-founder at Trojan VR

    - Komal Sable - COO at Tengio

    - Doug North Cook - Creative director and co-founder at Decoder.
  • BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis [EMEA Data]
    BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis [EMEA Data] Val-Pierre Genton, VP of Audience, BrightTALK Recorded: Apr 27 2017 46 mins
    Webinars have become an incredibly versatile and effective content marketing tactic that has been proven to drive higher value leads. As a result, marketers are being challenged to change and optimise the way they run webinars to attract and nurture their target audience.

    For this year’s BrightTALK Webinar Benchmarks Report, we analysed more than 10,000 webinars to understand the key metrics behind top programmes and how marketers are effectively using webinars to drive demand for their business.

    Join us for highlights and analysis from this year’s report, including:

    - Best practices for using webinars to drive stronger pipeline and nurture strategies
    - Suggested timelines for driving audience to your webinars
    - Tips for optimising titles and abstracts to attract more relevant audiences
  • How to boost and amplify your content marketing with influencers
    How to boost and amplify your content marketing with influencers Joseph Cole - VP of Marketing, and Max Roesler - Influencer Marketing Content Optimization Strategist Jun 27 2017 7:00 pm UTC 60 mins
    There are hundreds of influencer marketing solutions out there. Still, 73% of marketers are challenged with finding the right (quality) influencers and how to get started.

    Join Max Roesler – Influencer Marketing Content Optimization Strategist, and Joseph Cole - VP of Marketing as they provide you with best practices for boosting and amplifying content with real benchmarks so you can really understand what success looks like.

    In this webinar, we’ll give you tangible steps so that you become a pro. Learn how to:

    - Select the right influencers
    - Understand what content works best with real examples
    - Boost and amplify your content with influencers
    - Measure campaign success with actual benchmarks

    Watch your content go viral with influencers powered by TapFire.
  • Telling Stories that Spread
    Telling Stories that Spread Spencer Waldron, Prezi’s European Regional Director Jun 28 2017 3:00 pm UTC 60 mins
    The core job of today’s marketers is to build communities around the topics that people are passionate about. To know what matters to them, to engage them, and to help them feel part of these communities with powerful stories. And for many marketers, the gift of storytelling is a natural one.

    But not everyone is a born writer or brand minstrel, and knowing what will work for your audience takes more than data and clever messaging alone. Thankfully, everyone has the ability to tell stories that matter. It’s a skill that you can learn, polish, and adapt for your specific role and company.

    On Wednesday, May 31st, join BrightTalk and Prezi’s European Regional Director, Spencer Waldron, to learn what it takes to keep your marketing efforts fresh, timely, and engaging. You'll also find out:

    - How to turn user feedback, prospect needs, and industry trends into stories that stand out
    - How to leverage the techniques and practices of renowned writers, speakers, and entertainers to develop more effective brand messaging
    - Tricks and tips used by expert marketers to craft meaningful stories that will help you grow your user base

    You’ll also get to see a handful of great story examples broken down into their key elements and decoded.
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 13 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • ASO or GTFO: App store optimization FTW
    ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 20 2017 7:30 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • Virtual Umbrella: Why We Chose Virtual Reality
    Virtual Umbrella: Why We Chose Virtual Reality Samantha Kingston, Founder, Virtual Umbrella Sep 28 2017 1:00 pm UTC 45 mins
    Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.

    Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

    Speaker bio:

    Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.