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Social Media Marketing

  • Understanding Agentive Technology
    Understanding Agentive Technology Christopher Noessel, IBM Recorded: Aug 9 2017 62 mins
    Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. In particular, these systems challenge content strategists and technical, marketing, and support writers, and product managers alike to think in new ways since they deliver value mostly when the user isn’t paying them any attention.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Christopher Noessel, Global Design Practice Manager for Travel and Transportation at IBM for a free, one-hour discussion about agentive technology. Christopher will introduce us to the concepts from his new book, "Designing Agentive Technology" (Rosenfeld Media, 2017). bit.ly/agentivebook

    Attendees will learn what agentive technology is (and what it isn't), its history, how it fits in the artificial intelligence mix, and why agentive systems are so interesting and potentially useful. Come prepared to ask questions.

    About the presenter

    Christopher Noessel is the Global Design Practice Manager for Travel and Transportation industries with IBM. He teaches, speaks about, and evangelizes design internationally. His spidey-sense goes off semi-randomly, leading him to speak about things from interactive narrative to ethnographic user research, interaction design to generative randomness, and designing for the future. He is co-author of Make It So: Interaction Design Lessons from Science Fiction (Rosenfeld Media, 2012), co-author of About Face: The Essentials of Interaction Design, 4th Edition (Wiley, 2015), keeper of the blog scifiinterfaces.com, and author of Designing Agentive Technology: AI That Works for People (Rosenfeld Media, 2017).
  • ASO or GTFO: App store optimization that works
    ASO or GTFO: App store optimization that works Trey Stout, CTO and co-founder, ScribbleChat and Handwriting.io Recorded: Jul 20 2017 61 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Trey Stout, CTO and Co-founder, ScribbleChat and Handwriting.io
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • Virtual & Augmented Reality with Robert Scoble hosted by the VR/AR Association
    Virtual & Augmented Reality with Robert Scoble hosted by the VR/AR Association Robert Scoble Recorded: Jul 18 2017 85 mins
    Spend 1hr with Robert online and ask any question you want! Robert will present the latest industry information and give you insights into the present and the near-future.

    Robert Scoble is on the Advisory Board of the VR/AR Association and is an authority on what's next, particularly when it comes to VR, AR, and MR. Partner at Transformation Group, Robert helps companies deal with the disruption that next generation augmented reality, AKA "Mixed Reality" represents. In his book, "The Fourth Transformation," he details how it will change everything from retailing to education to sports. Robert received several endorsements: Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc.: Top 5 on list of Tech Power Players You Need to Know. Next Reality: Top 50 AR influencer.
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Marissa Aydlett, VP Marketing, Appboy Recorded: Jul 13 2017 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Marissa Aydlett, VP Marketing, Appboy
    * Colleen LeCount, SVP Global Sales and Marketing, Mobolize
    * Kara Dake, Founder, Women in Wireless
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Rachael Brownell, Moderator, VentureBeat
  • Industry Storytelling: Business Narratives that Resonate
    Industry Storytelling: Business Narratives that Resonate Spencer Waldron, Prezi’s European Regional Director Recorded: Jun 28 2017 44 mins
    The core job of today’s marketers is to build communities around the topics that people are passionate about. To know what matters to them, to engage them, and to help them feel part of these communities with powerful stories. And for many marketers, the gift of storytelling is a natural one.

    But not everyone is a born writer or brand minstrel, and knowing what will work for your audience takes more than data and clever messaging alone. Thankfully, everyone has the ability to tell stories that matter. It’s a skill that you can learn, polish, and adapt for your specific role and company.

    On Wednesday, June 28th, join BrightTALK and Prezi’s European Regional Director, Spencer Waldron, to learn what it takes to keep your marketing efforts fresh, timely, and engaging. You'll also find out:

    - How to turn user feedback, prospect needs, and industry trends into stories that stand out
    - How to leverage the techniques and practices of renowned writers, speakers, and entertainers to develop more effective brand messaging
    - Tricks and tips used by expert marketers to craft meaningful stories that will help you grow your user base

    You’ll also get to see a handful of great story examples broken down into their key elements and decoded.
  • 5 Critical Ways Influencers Can Improve Your Content Marketing
    5 Critical Ways Influencers Can Improve Your Content Marketing Joseph Cole - VP of Marketing, Sydney Hodgson – Strategic Accounts Manager Recorded: Jun 22 2017 43 mins
    Modern marketers get that influencer marketing is a critical piece of their marketing strategy, yet most don't realize influencers can be the best source of authentic content creation at scale.

    Influencers, unlike celebrities, built their followings based on subject matter expertise and their amazing ability to deliver content to a highly engaged audience.

    In this webinar, join Sydney Hodgson, and Joseph Cole of TapInfluence as they share 5 best practices on how to use the power of influencers and influencer marketing to support your content marketing goals:

    1). Creative Ideation (both copy + design)
    2). Content Creation
    3). Content Distribution and Amplification
    4). Content ROI
    5). Optimization and Measurement
  • Can Social Media Power the Business Beyond Marketing? (Guest: Forrester)
    Can Social Media Power the Business Beyond Marketing? (Guest: Forrester) Melissa Parrish, VP Research Director (Forrester) and Katy Keim, Chief Marketing Officer (Lithium) Recorded: Jun 14 2017 45 mins
    Forrester forecasts that marketers will spend $15.5 billion on social marketing in 2016 in the US alone. And yet, nearly half of CMOs can’t articulate the value they are gaining from social media.

    You have the power to change this for your organisation. Shift from thinking of social media as a channel, to viewing it as a unique vehicle for your marketing and broader business strategies, and you can drive significant, measurable business impact.

    In this webcast, guest Forrester Analyst Melissa Parrish and Lithium CMO Katy Keim dive into the recent Forrester report: You Don’t Need A “Social Marketing” Strategy, and reveal how you can:

    • Impact the entire customer lifecycle via social media
    • Use social insights to empower not only marketing, but customer service, sales, product and human resources
    • Humanise your brand by better meeting customer expectations for authenticity, empathy and connection

    Register for this webcast to learn more.
  • How to Hire, Structure, and Train Your Revenue Team for ABM Success
    How to Hire, Structure, and Train Your Revenue Team for ABM Success Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel Recorded: Jun 13 2017 39 mins
    We know that ABM is an imperative for today's revenue teams, but how do you actually structure your team for success? When it comes to ABM, you need to have 100% alignment between sales and marketing, which requires the right people, in the right roles, running the right plays.

    Join Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel and author of Lead Generation for Dummies as she discusses how to build your marketing, SDR team, and sales team to focus on ABM. In her session learn:
    - How to structure a full-funnel revenue team for targeted ABM plays
    - How to cultivate and hire a SDR and hybrid-SDR team for high-touch, multi-channel ABM outreach
    - How to run integrated ABM campaigns that include marketing, SDRs, and closing AEs
    - How to add account-based engagement as a component of SDR quota
  • Boosting your Brand on Glassdoor
    Boosting your Brand on Glassdoor Lisa Holden Employer Communications Manager Glassdoor Recorded: Jun 1 2017 31 mins
    Glassdoor is more than just the first place people go to find a job. Companies now check it out before deciding to do business with you. Even potential investors use Glassdoor before making their final decisions! That’s why a strong presence on Glassdoor is vital for your company.

    But don’t fear: this is all good news. Having a Glassdoor profile can help your company grow in all the right ways.

    Tune in to this tutorial to hear:

    - Easy ways to showcase your company
    - How you can attract more than just talent
    - What businesses and investors look for in your profile
    - How Glassdoor data can help you improve your financial results
  • Training and Talent Development Best Practices
    Training and Talent Development Best Practices John Kruper and Robin Peloquin Recorded: May 31 2017 4 mins
    SYKES Chief Learning Officer John Kruper and SYKES Executive Director of Learning Services in North America Robin Peloquin talk about the learning environments, technology, and training materials that SYKES builds, reflecting a belief in applying and learning by doing. Employees in training learn from their mistakes and try again. Classrooms are collaborative and social. Tables are arranged so trainees can work together and collaborate — role-playing, trying, playing, and learning along the way. The classrooms come alive in the content, setup, and overall instruction. Employees get the opportunity to apply what they are learning right away. Data shows employees retain more knowledge as engagement continues, and that’s why SYKES continues to strive for engaged learning.
  • SYKES Culture: We are a family
    SYKES Culture: We are a family SYKES Recorded: May 31 2017 2 mins
    Several SYKES employees talk about what they love about working at SYKES. Leaders are dedicated to developing employees. The family-oriented culture focuses on caring for each other. It is truly a family environment that you want to be a part of, which is why people stay here for 10, 15, 20 years. It is a true testament to the culture at SYKES.
  • Being an Effective Leader
    Being an Effective Leader Lynn Loefgren Recorded: May 31 2017 3 mins
    SYKES Senior Vice President of Global Operations Lynn Loefgren gives her perspective on being an effective leader. For her, it requires commitment and decision-making skills. You gain a lot of credibility with your clients and your team with those skills. Know your people and know your business — if you know the drivers of both of those, you’ll know how to make an impact. Change means opportunity. Get up every day with the vigor you need to run your business, and remember people are our greatest asset.
  • A Leadership Perspective from a Global CEO
    A Leadership Perspective from a Global CEO Chuck Sykes Recorded: May 31 2017 3 mins
    SYKES President and CEO Chuck Sykes talks about what excites him about working for SYKES. He’s always loved building and fixing things, and in the nature of SYKES work, finding solutions and fixing problems is part of every day. Chuck loves helping people, and that’s part of the SYKES DNA. Being a business that provides digital marketing, customer service, and technical support, Chuck values that the company’s whole purpose in life is helping clients serve their customers — and fits to who he is as a person. He also loves the global aspect of the SYKES business as it gives employees tremendous perspective on globalization. Chuck started at the company as an installer, working in various aspects within the organization, including sales, marketing and operations before serving as COO until his father’s retirement. “I take my job very, very seriously as CEO of the company, but I do not take myself seriously. I feel a sense of conveying respect to everyone. I don’t care what you do in life. Every person is someone to who you should always be respectful. And that is something I’ve witnessed as part of my upbringing.”
  • Mentorship Is Key to Employee Success
    Mentorship Is Key to Employee Success Mike Henderson Recorded: May 31 2017 3 mins
    SYKES Senior Vice President of Regional Operations Mike Henderson talks about how the SYKES business is a people business. The people who join SYKES want to succeed, and to help them succeed, the team managers focus on being good mentors, starting with being approachable. It is important to develop team members internally. As SYKES has developed and pioneered growth in the industry, team members like Henderson have grown and advanced with the mentorship of key leaders along the way.
  • The Best Leaders Listen & Bring Out the Best
    The Best Leaders Listen & Bring Out the Best John Kruper Recorded: May 31 2017 2 mins
    SYKES Chief Learning Officer John Kruper discusses some of his key learnings on being a good leader. The best leaders are the ones who are able to listen and provide a fertile soil for the folks they manage or lead. It’s not about you — it’s always about the folks you are lucky to be around. You get a chance to interact with people with different backgrounds, countries, perspectives, and experiences. If you can inspire them, that makes you a great leader.
  • SYKES Culture Started on Day 1
    SYKES Culture Started on Day 1 John Sykes Recorded: May 31 2017 2 mins
    SYKES Founder John Sykes looks back on the early days of the company, and gives a look into the culture developed from the very beginning, emphasizing that you have to show respect for each other, that you care for people, that you don’t just talk about it but you live it. At SYKES, everyone is important, no matter what role you have within the company — SYKES employees are measured by who you are, what you do, and how you do it. John Sykes shares memories of the first year, starting with just three employees, and ended up profitable with 85 employees by the end of the first year. He wanted SYKES to be a company you could depend on, that did what it said it would do.
  • Harnessing the power of influencer marketing in B2B
    Harnessing the power of influencer marketing in B2B Danielle Howe, reports editor, B2B Marketing, Luke Brynley-Jones, MD, OST and Nicolas Chabot, head of EMEA at Traackr Recorded: May 31 2017 48 mins
    Influencer marketing is no longer completely new on the scene, but there are few B2B marketing departments that are harnessing its full power. So what are the easy steps you can take to capitalise on the influence of the most powerful figures within your industry?

    In this webinar, Danielle Howe, reports editor at B2B Marketing, will be joined by Luke Brynley-Jones, MD at OST and Nicolas Chabot, head of EMEA at Traackr, who will discuss the steps you can take to create and run a successful influencer marketing programme for your B2B brand.

    In this session you'll learn:

    • The value of influencer marketing in B2B, and whether it's right for you.

    • How to identify your most powerful influencers, and steps you can take to engage with them.

    • How to collaborate with influencers to extend the reach of your brand and engagement with new audiences.
  • SYKES at Home: Work-from-home outsourcing solutions
    SYKES at Home: Work-from-home outsourcing solutions SYKES Recorded: May 30 2017 5 mins
    With more than 20 years of experience, SYKES is the largest and most experienced at-home outsourcing solution. In fact, SYKES pioneered the work-from-home solution. We recruit, hire, and train agents who are better and more quickly mobilized to engage with customers, resulting in improved customer retention, loyalty, and satisfaction for clients. In this solution, the work goes to the agent vs. the agent coming to the work. To ensure that client information remains secure, SYKES has also developed precautionary security measures for the at-home measures.
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly

    Sponsored by Recurly
  • The future of social media and event technology: A 2017 trend watch
    The future of social media and event technology: A 2017 trend watch Matthew Howarth, Business Development Manager, Cvent Recorded: May 24 2017 60 mins
    As ideas, apps, and innovations continue to explode onto the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience, and new ways to encourage social sharing.

    In this webinar, Matthew Howarth from Cvent will explore what’s in store for event technology and social media in 2017.

    Matthew will additionally discuss:

    - New ways to use Snapchat, Augmented Reality, and Video- Enabled Beacons to create memorable moments for attendees.

    - How technology will change the way attendees consume content both in the short-term and beyond.
  • Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph
    Using Advanced Digital Advertising Strategies to Power Business Growth in the Ph inMarket’s Cameron V. Peebles and The Integer Group’s M.K. Woltz Recorded: May 18 2017 45 mins
    Online-to-offline leaders inMarket and Integer Group are teaming up to discuss effective brand strategies for digital-to-physical conversions, from advanced audience segmentation to predictive algorithms, machine learning, retargeting and attribution. Watch this session to understand how digital advertising can drive customers and move inventory.
  • 10 Things You Must Know About Influencer Marketing (But Never Asked)
    10 Things You Must Know About Influencer Marketing (But Never Asked) Joseph Cole - VP of Marketing, Bee Stuhlmiller - Head of Sales, TapInfluence Recorded: May 10 2017 61 mins
    Influencer Marketing is hot. It’s estimated that 84% of marketers will launch an influencer marketing campaign in the next 12-months. With more brands jumping into the mix, there’s the very real danger of messing up so don’t be surprised if we tell you that “Kimmie” isn’t an influencer.

    In this presentation, Joseph and Bee will share 10 tangible steps on how to work with influencers the right way, how to protect your brand, and how to define and scale your strategy for uber growth. The advice is solid, given TapInfluence has been in the business for almost 10 years and is the only influencer marketing solution with a proven 11x ROI.
  • Learn How to Save Time and Money When Creating Email Content
    Learn How to Save Time and Money When Creating Email Content Renee Chemel, VP Marketing, PowerInbox Aug 23 2017 2:00 pm UTC 45 mins
    Do you have too much email content? Not enough email content? Does your website team get all of the glory and cool content?

    In this webinar we will give you tips on how to save time and money when looking for ways to create content for your email campaigns. It really is as easy as using the same bells and whistles incorporated in your websites and using them directly on your email campaigns.

    Your emails will shine with relevant and engaging content that will be the envy of your colleagues and make your customers want to click whatever your content is offering.
  • Hands-on Session: Cooking Up eLearning Demos in Minutes with TechSmith Camtasia
    Hands-on Session: Cooking Up eLearning Demos in Minutes with TechSmith Camtasia Kevin Siegel, IconLogic Aug 30 2017 7:00 pm UTC 60 mins
    Given the easy access to off-the-shelf tools like TechSmith Camtasia, creating software demonstrations has never been easier or faster.
     
    Join me, Scott Abel, The Content Wrangler, and my special guest, Kevin Siegel of IconLogic, for this free webinar. During this high-energy, hands-on session, you will learn how to create and share micro-eLearning demos using Camtasia 9.
     
    If you have Camtasia on your computer, you will be able to follow-along with Kevin and create a software demonstration using the Camtasia Recorder. The free trial version, available at https://www.techsmith.com/download/camtasia, will work great for this session.
     
    Follow along with Kevin and take your recorded video into the Camtasia Editor and add content such as title pages, callouts, and animations. Lastly, you can share your eLearning masterpiece so it can be accessed by the widest possible audience. And you'll do it all live, and in less than an hour.
     
    Note: Participation in this event is encouraged, but not required. If you prefer to simply sit back and watch, it would be best to attend this webinar using a device with a reasonably-sized screen (such as a tablet, laptop, or desktop computer). If you would like to follow-along, you'll just need Camtasia on your computer using either the licensed or trial version. Kevin will be using the PC version of Camtasia. Because the Mac version of Camtasia is different, it is recommended that hands-on attendees use the PC version of Camtasia if possible.
     
    Takeaways:
     
    1) Best practices for recording short demonstrations using the Camtasia Recorder
    2) How to quickly produce micro-eLearning in the Camtasia Editor
    3) How to quickly share/publish content for the widest possible audience.
     
    Kevin Siegel is the founder and president of IconLogic, Inc. He has written hundreds of step-by-step computer training books on applications such as Articulate Storyline, Microsoft Word, Microsoft PowerPoint, QuarkXPress, and TechSmith Camtasia.
  • Building a community the FinTech way, from digital banking to blockchain
    Building a community the FinTech way, from digital banking to blockchain Ina Yulo and David Edwards, Senior Content Strategy Managers for FinTech and Financial Services (BrightTALK) Sep 6 2017 2:00 pm UTC 45 mins
    FinTech is one of the biggest buzzwords these days, and unfortunately this means the market can get quite saturated with content.

    How can you grow, nurture and continue to engage a community of professionals who are keen to learn, educate themselves, and stay updated on the latest trends and topics in FinTech and Financial Services?

    David and Ina are Senior Content Strategy Managers for BrightTALK's FinTech and Financial Services communities which have over 400,000 members globally. Together, they organise online and offline events where leading experts debate and discuss topics ranging from innovation in payments, blockchain, mobile banking, and more.

    Join this session where you will learn:
    -What makes good FinTech content?
    -How to keep your followers or subscribers engaged and coming back for more
    -How to manage conversations where speakers might have opposing views
    -How can incumbents create compelling content that helps them better compete with "cooler" challengers?
    -How can speakers best position themselves to become credible thought leaders?
    -What are the top trending keywords in FinTech that will help your marketing campaigns?
    -How can you make the most out of a speaking opportunity?
  • Content Science Review: Inspiration + Insight for Content Professionals
    Content Science Review: Inspiration + Insight for Content Professionals Colleen Jones, CEO, Content Science Sep 18 2017 5:00 pm UTC 60 mins
    Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.

    As an added bonus, the editors will share their top-three reader-contributed insights of 2017!
  • [Google Case Study] Optimizing Content for Improved Translation Effectiveness
    [Google Case Study] Optimizing Content for Improved Translation Effectiveness Jon Ann Lindsey, Google and Val Swisher, Content Rules Sep 19 2017 5:00 pm UTC 60 mins
    We’ve all heard advice about how to improve source content. These tips and tricks usually sound like perfectly reasonable suggestions. Common sense, right?

    But, where's the proof that these so-called best practices actually improve customer experience? In 2016, content strategists from Google visited 11 countries to talk to customers in order to find out what these real people actually want and need from their content. As it turns out, lessons learned from Google customer feedback research provided some surprising results.

    Join me, Scott Abel, The Content Wrangler and my special guests, content strategy manager, Jon Ann Lindsey (Google) and global content strategy expert, Val Swisher (Content Rules), for a lively discussion about the importance of getting feedback before you make decisions about how you’ll translate and localize content. You'll learn several ideas you can use to adjust your source content so that your translations are improved. You’ll see lots of examples from content in the real world and leave with actionable items that you can implement immediately.

    You will learn which problems Google found (they weren't just the usual suspects) and to make big improvements in your content that are easy to implement. And you'll discover why overtly "empathetic" language and reassurances don't always serve the needs of customers.

    This program is brought to you by LocWorld35 Silicon Valley: The conference for global business. www.locworld.com
  • International Buyer Personas: Getting to Know the French
    International Buyer Personas: Getting to Know the French Christopher Englund and Marco Chieppe, HubSpot Sep 19 2017 7:00 pm UTC 60 mins
    We all know the importance of a well-defined buyer persona. It tells everyone at a company who we sell to and what makes that person tick. A buyer persona is a fictional representation of your ideal customer. But, when a company grows globally, does that ideal customer change?

    Last year, HubSpot decided to "Go Fast in France." There was a lot of fanfare, hiring of French staff and several references to a famous cycling circuit. But, there wasn't a whole lot of thought given to exactly who were marketing, selling and servicing.

    Join me, Scott Abel, The Content Wrangler for a discussion with Christopher Englund and Marco Chieppe of HubSpot about the importance of building market-relevant buyer personas. You’ll discover how following a roadmap—and doing your research ahead of time—can help you develop international buyer personas that work.
  • Hyper personalization: Marketing to a Segment of One
    Hyper personalization: Marketing to a Segment of One Samantha Goldman, Head of Enterprise Marketing, Lyft Sep 21 2017 5:00 pm UTC 60 mins
    Consumers aren’t actually impressed by just a Hi, . And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.

    In other words, hyperpersonalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.

    Learn more about the tech you need, the strategies that win, and how how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!

    Don’t miss out!

    You’ll learn:
    * Why broad segmentation is no longer enough
    * How shopping bots, AI + more enable one-to-one marketing
    * How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
    * How engagement, experience and retention improves one-to-one marketing
    * The importance of not being creepy
    * Trends and future of hyper-personalization

    Speakers:
    * Samantha Goldman, Head of Enterprise Marketing, Lyft
    * Stewart Rogers, Direct of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • IMMERSIVE EXPERIENCES - PASSING THE “SO WHAT?” TEST FOR BRANDS
    IMMERSIVE EXPERIENCES - PASSING THE “SO WHAT?” TEST FOR BRANDS Chris Helm, COO & Co-Founder, Blend Media Sep 27 2017 1:00 pm UTC 45 mins
    Brands typically invest in one-off, high end immersive experiences that
    deliver difficult to measure ROI metrics whilst also being challenging to
    consume for viewers.

    Multiple friction points along this journey make us ask “So What?” when it comes to the immersive visual experience.

    Blend Media specialise in 360˚ video and have built a creator network,
    content library and web editor to pass the ‘So What?’ test.

    We enable brands to create immersive, affordable visual experiences that deliver longer term campaign value that are engaging and easy for consumers to enjoy.
  • Virtual Umbrella: Why We Chose Virtual Reality
    Virtual Umbrella: Why We Chose Virtual Reality Samantha Kingston, Founder, Virtual Umbrella Sep 28 2017 1:00 pm UTC 45 mins
    Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.

    Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

    Speaker bio:

    Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.
  • Branding VR: Thoughts on Creating an Identity
    Branding VR: Thoughts on Creating an Identity David Mullett, Founder & Chief Design Officer, hellopupil Sep 28 2017 2:00 pm UTC 45 mins
    The public’s perception of virtual reality runs the spectrum from excitement to unknowing to downright confusion. When creating a VR product and brand, how should you navigate the landmines of being associated with virtual reality for better or worse. The science fiction, futuristic, and gaming-oriented identity of the medium can be appeal to fanboys and VR aficionados, but how do you build a brand that fosters frictionless adoption of your product? How does your VR technology product enter the market next to existing products and services? We’ll chat through visual and verbal branding and marketing issues that you may encounter in launching a VR product.
  • Structured Docs + Taxonomy: Finding New Answers in Your Content
    Structured Docs + Taxonomy: Finding New Answers in Your Content Joe Pairman, Mekon, and Andreas Blumauer, Semantic Web Company Sep 28 2017 3:00 pm UTC 60 mins
    We think of content as documents: articles, books, presentations, videos. However, readers focus not on the documents but on the answers that they may contain — the answers to questions such as "what is this for," "how do I," "why should I," and even "what is all the information on this particular subject." The tools of structured content let us sequence, chunk, and reuse information in a customer-friendly way. Yet, often a single chunk of information is not the whole answer — that answer lies in the meaningful connections between various pieces of content.

    Join me, Scott Abel, The Content Wrangler, and my guests, Joe Pairman of Mekon, and Andreas Blumauer, managing partner of the Semantic Web Company for this free webinar. Joe and Andreas will guide you on a journey that will show you how taxonomy helps us build meaningful connections so that readers can understand the big picture. They will talk about doing a better job of surfacing information for search engines—from Google to our own intranets. Ultimately, when granular chunks of content are networked with taxonomy tags as a knowledge graph, the system can answer questions that no-one has imagined yet — the myriad of messy, complex queries that arise in real-life knowledge-seeking.

    Key takeaways:
    • Benefits and principles of granular structured content, and how to prepare your own content for this new architecture.
    • Best practices for linking structured content to standards-based taxonomies and pitfalls to avoid
    • The underlying semantic architecture to build a truly mature and scalable approach to linking content and data

    ABOUT THE PRESENTERS

    Joe Pairman is Lead Consultant at Mekon Ltd., helping clients from healthcare to software realize the full potential of structured content and innovative information delivery with taxonomy. Andreas Blumauer is managing partner of the Semantic Web Company and is experienced with large-scale semantic technology projects in various industry sectors.
  • Building Diverse Teams for Content Success
    Building Diverse Teams for Content Success Andrew Lawless, Team Lawless Oct 17 2017 3:00 pm UTC 60 mins
    Making content teams work together is a struggle. On the one hand, creating engaging and sharable content requires a diverse team of professionals—from copywriters, editors, and subject matter experts to content engineers, user experience designers, and content marketers. On the other hand, we are pitting people who need data and a benchmark to make decisions against those that plan and execute without that information. Some look for short-cuts to formal processes, while others desire and follow complex workflows and plans. Some are visionary while others are only worried about the here and now.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrew Lawless, for a free, one-hour webinar focused on helping content teams collaborate better regardless of their differences. You'll learn about a methodology that has been successfully used to coach hundreds of thousands of employees—from Fortune 500 companies to smaller family-owned businesses. You leave with a fresh understanding of human behavior, and you'll learn the real reasons people act the way they do. You'll learn how to ease conflict, strain, and tension in team relationships and you discover how to provide information to people in a way that they can best absorb it.
  • Measuring Content Performance with ContentWRX: Live Demo + New Insights
    Measuring Content Performance with ContentWRX: Live Demo + New Insights Colleen Jones, CEO, Content Science Oct 18 2017 7:00 pm UTC 60 mins
    If you’re like most organizations today, you’ve invested in content for marketing, sales, support, product strategy, and a host of other reasons. You’ve developed ways to more efficiently and effectively create, manage, and deliver content. Despite these significant investments, you—and your stakeholders—are likely still asking the question, “Does our content work?”

    While that sounds like a simple question, getting answers can be challenging, to say the least. But, it doesn’t have to be. Not if you start with a strategy and the right tools for the job.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for a presentation about measuring content performance. Jones (and her crew at Content Science) have spent the last few years working with large, global brands to identify what makes content effective—and how to measure it. The result is ContentWrx—a robust performance measurement tool designed to help your organization make content decisions that improve or accelerate return on investment.

    Attend this free, one-hour webinar, and you'll learn how to track the six dimensions of content effectiveness and make informed business decisions based on data. You’ll discover the four elements of the ContentWrx system, and you’ll find out how easy it can be to collect, analyze and act upon behavioral and perception data. You’ll also learn how ContentWrx can help you close the gap between your data and user feedback.

    As a bonus, Jones will share the top 3 insights from an analysis of data from more than 100,000 content users.

    Register today!