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Social Media Marketing

  • Preparing Your Content for the Future: Bots, Machine Learning and AI
    Preparing Your Content for the Future: Bots, Machine Learning and AI Steffen Frederiksen, DitaExchange Recorded: Nov 16 2017 59 mins
    Are you ready for how AI, machine learning, and other future technology will affect content development?

    The database revolution changed our relationship to data, making it reusable for different target audiences, contexts and situations. It also made it ready for flexible delivery to different apps and across many different platforms and media. But somehow these outcomes never fully transferred over to content. How can we bring this same revolution to content and win the same kind of enormous improvements that would prepare us for the future?

    Structured content management enables organizations to store, organize and build their content so that pieces are easily discoverable, reusable, reconfigurable and adaptable. It provides the perfect solution for constructing large, complex documents, but also for delivering modular content to chatbots, portal sites, and mobile apps. But, more importantly, it is also key to future-proofing your content for emerging technological trends.

    Join Paul Perrotta, sitting in for Scott Abel, and his special guest, Steffen Frederiksen, Founder and CSO of DitaExchange, for this free one-hour webinar. Attendees will learn what structured content management is and how it works. They will understand what benefits structured content can have for writers, project managers, business owners, IT departments and content consumers. They will also learn how to prepare their content to be fed into new technologies with practical examples from the field.
  • Tackling the f-word: The smarter approach to ad fraud
    Tackling the f-word: The smarter approach to ad fraud Emily Storino, Network Strategy Lead, Electronic Arts (EA) Recorded: Nov 15 2017 61 mins
    Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

    Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

    Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

    Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.

    Register for free!

    You’ll learn:
    * Who the stakeholders are, plus why and how is each is affected
    * The MMPs’ role in this ecosystem
    * What fraud is and what benchmarks should be used for defining it
    * How to collaborate to detect and manage fraud on an ongoing basis
    * What tools are out there to fight fraud

    Speakers:
    * Emily Storino, Network Strategy Lead, Electronic Arts (EA)
    * Grant Simmons, Head of Client Analytics, Kochava
    * Tal Nissenson VP Client Success US, Taptica
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Taptica
  • The 5 Key Influencer Personas
    The 5 Key Influencer Personas Alistair Wheate Recorded: Nov 9 2017 36 mins
    Alistair Wheate from Onalytica takes us through the 5 different influencer profiles, how to engage with them and how they can add value to your brand
  • Boohma’s Recommendation Engine: Bringing Machine Learning to Out-of-Home
    Boohma’s Recommendation Engine: Bringing Machine Learning to Out-of-Home Muneer Mubashir, General Manager of Boohma Technologies Recorded: Nov 8 2017 32 mins
    Boohma’s Recommendation Engine: Bringing AI-based Machine Learning to Out-of-Home for the First Time.

    Machine learning and AI are part of our modern life, used in everything from mobile banking to driving directions to Amazing product recommendations. The technology offers an unprecedented level of prediction and accuracy with wide applications across our modern world. And with the launch of the Boohma software platform, that now includes out-of-home advertising.



    In this webinar, Muneer Mubashir will take you through Boohma’s journey in bringing machine learning to out-of-home. You’ll get to see a live demo of their recommendation engine and see first-hand what the powerful prediction algorithms can do. You’ll also get a taste of what the industry’s first recommendation engine can do to help brands make stronger connections with their consumers and get better, more reliable ROI for out-of-home campaigns.
  • Are You Measuring the Performance and Effectiveness of Your SEO Keywords?
    Are You Measuring the Performance and Effectiveness of Your SEO Keywords? Chris Raulf, SEO Training Expert & Founder of Boulder SEO Marketing Recorded: Oct 19 2017 48 mins
    In today’s online driven world, a website is often one of the most important marketing tools for a business. Yet, many websites even lack the most basic search engine optimization (SEO) best practices.

    Being able to research, identify and optimize your website for the keywords your potential customers type into Google is crucial to succeeding with SEO. In fact, it’s essential to outrank your competition in the search engines.

    Any professional SEO agency will perform in-depth keyword research before starting a project, and so should you. In this 45-minute long online session, Chris Raulf, Founder & President of Boulder SEO Marketing, will present:

    • Why you NEED to perform keyword research
    • Tools, tools, tools: Keyword research is a (free and paid) tools driven process
    • How to research and select the initial list of target SEO keywords and phrases
    • How to identify the “low-hanging fruit” keywords that will immediately increase search traffic to your site
    • How to put the keywords to work for you
    • How to measure the performance and effectiveness of your target SEO keywords

    Webinar attendees will learn the concept of keyword research for SEO and be able to measure and monitor the effectiveness of their target SEO keywords.

    About Chris Raulf
    Chris Raulf is the founder of Boulder SEO Marketing, a boutique digital marketing training and consulting agency located in beautiful Denver and Boulder, Colorado. Chris is an SEO training expert and he teaches students around the globe on how to improve their website’s rankings in Google search results. His international background makes him one of the few professionals in the industry who truly live and breath multilingual search engine optimization on a daily basis.

    Learn more about Chris and Boulder SEO Marketing by connecting with him on LinkedIn (https://www.linkedin.com/in/chrisraulf) and Twitter (@swisschris).
  • Engaging Content Creation with Artificial Intelligence
    Engaging Content Creation with Artificial Intelligence Dhaval Bhatt, Founder and CEO of Resonate AI Recorded: Oct 19 2017 39 mins
    Content marketers struggle with creating engaging content. With social media automation tools, most of the hard-lifting on content distribution is solved. The hard thing about content marketing is not marketing, it's the creation. The age-old question still stands true: How to tell an engaging story that creates "know-like-trust" factor with your audience and results in engagement and sales.

    In this webinar, we will cover:
    1) How to identify which tone of voice is generating high engagement for your brand
    2) How to identify the type of story that resonates with your audience?
    3) How to identify the style of voice that generates high-engagement for your brand
  • Social Media Attribution: Measuring the True Value of Your Work
    Social Media Attribution: Measuring the True Value of Your Work David Kyle, Social Media Manager at the Vancouver Canucks, with Amber Naslund and David Creighton‎ of Hootsuite Recorded: Oct 18 2017 62 mins
    You know your efforts on social media are valuable to the organization—and you’re ready to prove it. But attributing success directly to social activity can be complicated.

    Join us for this webinar with industry experts and social media pros from real businesses as they share stories, insights, and advice about successful social media attribution.

    You’ll learn:

    - Three different ways to approach social media attribution—and the pros and cons of each
    - How leading brands are tackling the attribution challenge of “dark social”
    - About the tools and techniques that will help you attribute business outcomes to social media activity


    Read our comprehensive blog post about how to prove social media ROI: http://ow.ly/iUvG30g1KiY

    Get your free social ROI guide, "The ROI of Social Media: How to measure and prove the value of your investment": http://ow.ly/HBs930g1Kd1

    Start managing your social media faster, smarter, and safer. Learn more, request a demo, or start your free trial now: http://ow.ly/x89s30g1xBK

    What makes Hootsuite Enterprise a market leader?

    Hootsuite was named a leader in enterprise social media management solutions by Forrester. Their analysis showed that organizations need a solution that helps them with three key challenges.
    Learn more here: http://ow.ly/3oFc30g1Gye
  • Measuring Content Performance with ContentWRX: Live Demo + New Insights
    Measuring Content Performance with ContentWRX: Live Demo + New Insights Colleen Jones, CEO, Content Science Recorded: Oct 18 2017 60 mins
    If you’re like most organizations today, you’ve invested in content for marketing, sales, support, product strategy, and a host of other reasons. You’ve developed ways to more efficiently and effectively create, manage, and deliver content. Despite these significant investments, you—and your stakeholders—are likely still asking the question, “Does our content work?”

    While that sounds like a simple question, getting answers can be challenging, to say the least. But, it doesn’t have to be. Not if you start with a strategy and the right tools for the job.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for a presentation about measuring content performance. Jones (and her crew at Content Science) have spent the last few years working with large, global brands to identify what makes content effective—and how to measure it. The result is ContentWrx—a robust performance measurement tool designed to help your organization make content decisions that improve or accelerate return on investment.

    Attend this free, one-hour webinar, and you'll learn how to track the six dimensions of content effectiveness and make informed business decisions based on data. You’ll discover the four elements of the ContentWrx system, and you’ll find out how easy it can be to collect, analyze and act upon behavioral and perception data. You’ll also learn how ContentWrx can help you close the gap between your data and user feedback.

    As a bonus, Jones will share the top 3 insights from an analysis of data from more than 100,000 content users.

    Register today!
  • Taming data: How marketers turn data into real ROI
    Taming data: How marketers turn data into real ROI Jeff Sinclair, Product Manager, Engagement Platform, Atlassian Recorded: Oct 18 2017 61 mins
    Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

    In this webinar, you will learn:
    * Key considerations when deciding to build versus buy a customer data platform
    * How companies are taking advantage of CDPs for more relevant communications
    * How data science can improve marketing efficacy
    * The trends and market factors driving the need for customer data platforms

    Speaker Panel:
    * Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
    * David Raab, Analyst and Founder at The Customer Data Platform Institute
    * Jeff Hardison, VP of Marketing at Lytics
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by: Lytics
  • Learning Environment Modeling Language: The New Language of Learning Design
    Learning Environment Modeling Language: The New Language of Learning Design Phylise Banner Recorded: Oct 18 2017 55 mins
    Creating a vision that is shared among designers, subject matter experts, clients, and leaders is one of the fundamental challenges that content professionals must overcome. In the learning design space. Many project stakeholders lack the background knowledge, experiences, or "language" to relate their vision in ways that instructional designers can effectively implement.

    Join me, Scott Abel, The Content Wrangler and my special guest, Phylise Banner, Learning Experience Designer for this free, one-hour webinar. In this session, Phylise will introduce an easy-to-use and powerful visual learning design method called Learning Environment Modeling (LEM) — a unique visual language created to enhance communication and foster collaboration between instructional design professionals and diverse stakeholders.

    During the session, you will learn how to visually communicate the correlation of specific design elements to learning results and use Learning Environment Modeling (LEM) to collaborate effectively with blended learning project teams. Phylise will talk about how to facilitate more effective communication throughout the design process, and how to use a learning environment design system and tools to remove or reduce ego-centric behaviors and attitudes during the design process.

    Join us as we explore how LEM can support creative learning experience design and remove barriers to communication throughout the learning design process.
  • Create Amazing Visuals Easier Than Ever Before: Sneak Peek at Snagit 2018
    Create Amazing Visuals Easier Than Ever Before: Sneak Peek at Snagit 2018 Chris Larson and Nikky McCollom Recorded: Oct 18 2017 61 mins
    What if all your documentation was quick to create, simple to update, and easy for users to follow? With the new functionality in Snagit 2018, it only takes a few clicks to keep graphics current. Always provide users with up-to-date tutorials, how-to guides, and manuals, even when the software changes. This webinar will show you how the new version of Snagit makes that possible.

    Go beyond ordinary screen capture. Snagit 2018 is the only screen capture tool with built-in advanced image editing and screen recording. So you can easily create high-quality images and videos all in one program.

    Join me, Scott Abel, The Content Wrangler, and my special guests Chris Larson, Snagit Technical Product Manager for TechSmith, and Nikky McCollom, Snagit Product Marketing Manager for TechSmith, for this free, one-hour webinar. Chris and Nikky will provide a sneak peek at the powerful new features coming in Snagit 2018 to make content creation even easier.
     
  • Find an Enemy with your Content Marketing
    Find an Enemy with your Content Marketing Katie Martell Recorded: Oct 17 2017 46 mins
    Featuring: Katie Martell, On-Demand Marketer, at BrightTALK's Content Strategy & Distribution Summit.

    What do Salesforce, Apple, and the South Beach Diet have in common? They motivate others to action against an enemy - and it isn't the competition.

    While your buyers are certainly motivated by benefits, they are more likely to be truly galvanized when called to rally against a common foe. This is what creates movements that build momentum for brands.

    The right enemy can also be a powerful way to focus our marketing team and improve our content marketing. Join this session, and find your antagonist.

    About Katie:

    Katie Martell is a millennial CMO and entrepreneur. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, and top 3 most influential B2B marketer on Twitter. Katie has spent the last decade marketing to marketers, and today serves a variety of companies as an on-demand marketing consultant. Learn more at www.katie-martell.com
  • Building Diverse Teams for Content Success
    Building Diverse Teams for Content Success Andrew Lawless, Team Lawless Recorded: Oct 17 2017 53 mins
    Making content teams work together is a struggle. On the one hand, creating engaging and sharable content requires a diverse team of professionals—from copywriters, editors, and subject matter experts to content engineers, user experience designers, and content marketers. On the other hand, we are pitting people who need data and a benchmark to make decisions against those that plan and execute without that information. Some look for short-cuts to formal processes, while others desire and follow complex workflows and plans. Some are visionary while others are only worried about the here and now.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrew Lawless, for a free, one-hour webinar focused on helping content teams collaborate better regardless of their differences. You'll learn about a methodology that has been successfully used to coach hundreds of thousands of employees—from Fortune 500 companies to smaller family-owned businesses. You leave with a fresh understanding of human behavior, and you'll learn the real reasons people act the way they do. You'll learn how to ease conflict, strain, and tension in team relationships and you discover how to provide information to people in a way that they can best absorb it.
  • 3 Trends That Will Change Enterprise Social Media in 2018
    3 Trends That Will Change Enterprise Social Media in 2018 Erna Alfred Liousas, Forrester Analyst, and Jeremy Wood, Vice President, Product Marketing, at Hootsuite Recorded: Oct 16 2017 56 mins
    Is your social media strategy focusing on the three right areas?

    Looking ahead to 2018, we've identified three key trends that enterprise organizations need to adapt to.

    Watch this exclusive webinar featuring Forrester analyst Erna Alfred Liousas, one of the authors of The Forrester Wave™: Social Media Management Solutions, Q2 2017.

    Erna will discuss the growing needs of large organizations, including:

    - Why expanding social beyond marketing teams adds new value to the customer life cycle
    - How to move beyond content metrics and prove the real business value of social
    - Why integrations are helping organizations protect the brand and increase enterprise-wide collaboration

    Jeremy Wood, Hootsuite’s vice president of product marketing, will bring these key trends to life with examples of how three of our customers are using these strategies already to add value across their customer life cycle.



    Start managing your social media faster, smarter, and safer. Learn more and start your free trial now: http://ow.ly/x89s30g1xBK

    What makes Hootsuite Enterprise a market leader?

    Hootsuite was named a leader in enterprise social media management solutions by Forrester. Their analysis showed that organizations need a solution that helps them with three key challenges.
    Learn more here: http://ow.ly/3oFc30g1Gye
  • Recruiting with Content
    Recruiting with Content Lauren McNiff, Senior Digital Marketing Manger Recorded: Oct 12 2017 61 mins
    There has never been a bigger focus on branding and messaging in talent acquisition than right now. Why? Because people no longer want to work for a company – they choose instead to work with a company.

    In this webinar, discover how to stand out from the competition and get the right people to apply to your jobs with content. Tune in to learn:

    - The stages of the recruitment funnel and content you can use in each

    - Real examples of effective content for every stage

    - How to create and curate your own content

    - How content fuels your talent acquisition efforts
  • The 4 Main Reasons Brands Engage with Influencers
    The 4 Main Reasons Brands Engage with Influencers Alistair Wheate Recorded: Oct 12 2017 31 mins
    Why do brands engage with influencers?

    Is it just to try and “reach” the audience of those influencers? Or is there more to influencer engagement than just being an alternative form of advertising?

    Are consumers wising up to the influencer-for-hire model, and how will changes in regulation and social network policies change the way brands work with influencers?

    Join me for our webinar on Thursday 12th October at 4pm BST where I will answer these questions by discussing the 4 main reasons why brands engage with influencers on social across B2C, B2B and B2G, and how things will likely change going into 2018.

    In the talk I will explore the pros and cons of each approach to influencer engagement and what marketing and comms teams need to consider with each approach.
  • Creating Social Video for Brands and Influencers in Minutes
    Creating Social Video for Brands and Influencers in Minutes Brian Alvey Recorded: Oct 10 2017 60 mins
    Who doesn’t want more fame, more influence, more respect and a legion of superfans? But blogging and podcasting are a time suck and building up that legion of superfans will take you years. Great news: there’s an app for creating quick video shows with your friends and followers that gives them the three things superfans crave: access, attention and acknowledgement.

    But hasn’t this collaborative video thing been tried before? Yes. Dozens of times. But no one else has followed the wisdom of Jerry Springer like the Clipisode team has. Jerry Springer? The talk show guy? Do we have to fight on camera and take paternity tests? Of course not. Not if you don’t want to.

    Join me, Scott Abel, The Content Wrangler, and publishing software expert Brian Alvey for a free one-hour webinar that takes a deep dive into Clipisode, a unique app for creating collaborative videos. See how Clipisode turns the influencer takeover model inside out and puts broadcast-quality video publishing power into anyone's hands — letting you go from concept to execution in minutes. Plus, get a first-look at a new online studio brands and agencies are using Clipisode to build branded animations for video shows.
  • 3D 360 Live Streaming: Adding the Social Factor to VR
    3D 360 Live Streaming: Adding the Social Factor to VR Samuel McLean Recorded: Oct 6 2017 50 mins
    How to enhance the live streaming experience with 3D 360 VR and live communication with a new platform by Suometry: conVRsation
  • Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality
    Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality John Buzzell, Ricardo Olivo Recorded: Oct 3 2017 64 mins
    Apple and Google have joined the call for an Augmented Reality future, bringing hundreds of millions of users with them. Given multiple visions for the massive opportunity ahead, how should we divide our efforts? In this webcast, you’ll hear expert opinions from a group living this challenge. VR/AR Association Marketing Committee Chair John Buzzell and YOU ARE HERE technology lead Ricardo Olivo will reveal their journey – from Vuforia and HoloLens to ARKit and beyond – covering use cases, technology insights, hardware challenges and more. You’ll learn where to place your bets, and how to make the most of this transition. This session will also include 30 minutes of Q&A to help you make sense of your VR/AR options.
  • Structured Docs + Taxonomy: Finding New Answers in Your Content
    Structured Docs + Taxonomy: Finding New Answers in Your Content Joe Pairman, Mekon, and Andreas Blumauer, Semantic Web Company Recorded: Sep 28 2017 60 mins
    We think of content as documents: articles, books, presentations, videos. However, readers focus not on the documents but on the answers that they may contain — the answers to questions such as "what is this for," "how do I," "why should I," and even "what is all the information on this particular subject." The tools of structured content let us sequence, chunk, and reuse information in a customer-friendly way. Yet, often a single chunk of information is not the whole answer — that answer lies in the meaningful connections between various pieces of content.

    Join me, Scott Abel, The Content Wrangler, and my guests, Joe Pairman of Mekon, and Andreas Blumauer, managing partner of the Semantic Web Company for this free webinar. Joe and Andreas will guide you on a journey that will show you how taxonomy helps us build meaningful connections so that readers can understand the big picture. They will talk about doing a better job of surfacing information for search engines—from Google to our own intranets. Ultimately, when granular chunks of content are networked with taxonomy tags as a knowledge graph, the system can answer questions that no-one has imagined yet — the myriad of messy, complex queries that arise in real-life knowledge-seeking.

    Key takeaways:
    • Benefits and principles of granular structured content, and how to prepare your own content for this new architecture.
    • Best practices for linking structured content to standards-based taxonomies and pitfalls to avoid
    • The underlying semantic architecture to build a truly mature and scalable approach to linking content and data

    ABOUT THE PRESENTERS

    Joe Pairman is Lead Consultant at Mekon Ltd., helping clients from healthcare to software realize the full potential of structured content and innovative information delivery with taxonomy. Andreas Blumauer is managing partner of the Semantic Web Company and is experienced with large-scale semantic technology projects in various industry sectors.
  • Virtual Umbrella: Why We Chose Virtual Reality
    Virtual Umbrella: Why We Chose Virtual Reality Samantha Kingston, Founder, Virtual Umbrella Recorded: Sep 28 2017 34 mins
    Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.

    Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

    Speaker bio:

    Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.
  • Forget the Buzzwords - It's Time for Virtual Reality to Deliver Real Value
    Forget the Buzzwords - It's Time for Virtual Reality to Deliver Real Value Brian Herrera, CEO and Co-Founder of Vidi VR Recorded: Sep 27 2017 62 mins
    Despite the past two years of hoopla surrounding VR technology, adoption rates are low and retention rates are even worse. Giants such as Facebook, Google, and Samsung have dumped billions into the space, but why isn't it taking off yet? In this webinar, Brian Herrera, CEO of Vidi VR, will give an outsider's look at the inside of this nascent industry and lead a candid discussion about:

    - Hurdles in the way of widespread adoption (spoiler alert: it's NOT technology)
    - The true value proposition of VR for consumers
    - What the big players and "thought leaders" got wrong
    - How Vidi VR is a differentiator in the industry
  • IMMERSIVE EXPERIENCES - PASSING THE “SO WHAT?” TEST FOR BRANDS
    IMMERSIVE EXPERIENCES - PASSING THE “SO WHAT?” TEST FOR BRANDS Chris Helm, COO & Co-Founder, Blend Media Recorded: Sep 27 2017 45 mins
    Brands typically invest in one-off, high end immersive experiences that
    deliver difficult to measure ROI metrics whilst also being challenging to
    consume for viewers.

    Multiple friction points along this journey make us ask “So What?” when it comes to the immersive visual experience.

    Blend Media specialise in 360˚ video and have built a creator network,
    content library and web editor to pass the ‘So What?’ test.

    We enable brands to create immersive, affordable visual experiences that deliver longer term campaign value that are engaging and easy for consumers to enjoy.
  • Virtual Reality Simulation & Training for Industry
    Virtual Reality Simulation & Training for Industry Amy Peck, Founder, EndeavorVR Recorded: Sep 26 2017 42 mins
    VR Simulation & Training has been used successfully for decades, but often at a cost of tens of millions in industrial hardware. Now Sim & Training is far more accessible and has myriad use cases in Industry - Oil & Gas, Retail (warehousing), Manufacturing, even Corporate Training.

    Amy Peck will share how industries are embracing this technology and seeing measurable ROI. The critical component is end-to-end execution, from building bespoke training modules to integrating into existing Learning Management Systems (LMS) and back-end data stores and analytics.
  • Create Your 2018 Social Media Plan
    Create Your 2018 Social Media Plan Brigitte Yuille, CEO and Founder at B.Y. Communications Worldwide Dec 5 2017 6:00 pm UTC 45 mins
    Businesses will likely need to make a lot of modifications in the way they reach and engage their audiences in 2018 on social media in order to achieve their goals for success.

    Social media is set to cause even more disruption as it incorporates new technologies, more governance and new policies. Changes, like worldwide access and use of mobile devices, have empowered social media platforms so that the platforms are even more associated with a business’ overall strategy. As a result, the approach the company takes regarding its social media platforms has the potential to have a ripple effect throughout the organization.

    Since the size of social media platforms has grown as well as the diversity of the audience, social media planning will involve more work, more foresight and more input from key staff as well as the social media team. It will mean taking a deeper dive into what has been done in order to know what will need to occur to help propel the company forward.

    Social media teams will need to understand what has and what has not worked not only within their business but also with competitors. This will require an understanding of the trends and an awareness of the latest technologies. They may also either want or need to test some technologies as well as different platforms.

    In this webinar, participants will learn how to:

    - Identify the core platforms that will be useful at their business
    - Examine what the business has done on those social media platforms
    - Examine what competitors have done over the past year
    - Integrate new technologies trends and demographics
    - Hold brainstorming sessions with social media team members and other key staff members.
    - Compile their activities into their overall social media plan
    - Write a strong summary/pitch that demonstrates how the plan will be put into action

    Questions will be answered during the webinar, but feel free to send questions prior to event to info@bycomworldwide.com.
  • What’s Next in Modern Marketing? Knowing Those Who Matter with AI-Built Insights
    What’s Next in Modern Marketing? Knowing Those Who Matter with AI-Built Insights Amisha Sethi, Vice President of Global Marketing, Frrole Inc. and Amarpreet Kalkat, CEO & Co-Founder, Frrole Inc. Dec 6 2017 11:00 am UTC 45 mins
    What would you know about a person from his email ID or location? How would you understand the person on the other end of the conversation or meeting?

    The deep understanding of consumers or customers beyond the superficial layer is soon going to be not just a ‘good to have’ but also a basic hygiene for a successful and long-lasting relationship. Be it striking up a conversation with a prospect, merely handling customer queries, or finding the right candidate to hire for the available marketing role, the use of profile enrichment is finding paramount importance in sustaining healthy engagements with those who matter.

    Explore the world of AI and its endless possibilities to know people around you better.

    Key takeaways:
    - What are AI-built individual deep insights?
    - Latest trends in marketing using AI
    - How to improve segmentation and personalize communication
    - How to take better marketing decisions using a 360-degree individual profile

    About the Presenters

    Amisha Sethi, Vice President of Global Marketing, Frrole Inc.
    Amisha has worked in leadership roles with global giants like Airtel, BlackBerry and Air Asia amongst many others. In addition, a bestselling author of the book "It doesn't hurt to be nice", she is an executive scholar from Kellogg School of Management, Northwestern University, Chicago.

    Amarpreet Kalkat, CEO & Co-Founder, Frrole Inc
    Amar has worked closely with products in reputed firms like Nokia, Trilogy and Hewlett Packard until he found his true passion and co-founded Ciafo. This was the beginning of his entrepreneurial journey and later on, he went to establish Frrole. A Machine Learning aficionado and limit-pusher, he is an MBA graduate from the Indian Institute of Management, Kozhikode.
  • Best Practices to Unlock the Hidden Potential of Facebook Advertising
    Best Practices to Unlock the Hidden Potential of Facebook Advertising David J. Bradley, MBA Dec 6 2017 4:00 pm UTC 45 mins
    Want to leverage multiple Big Data sources to find a precise target audience and convert them into leads and sales?

    Facebook may have the answer for you. With a collection of multiple data sources in addition to the incredible amount of data Facebook owns and collects, ​we have more power than ever before to get the right message to the right people at the right time.

    Why then is there not an explosion of advertising success through Facebook? While dedicated to supporting its advertisers, Facebook cares most about providing an excellent user experience to its 2 billion monthly active users. Therefore, they have a high level of expectations that advertisers are going to provide the best experience to the people they reach out to.

    If you understand how to advertise on Facebook effectively, you can tap into a source of unbelievable potential. If, however, you don't invest serious attention into how to successfully run campaigns on this unique platform, your results will mirror this with lackluster performance and unnecessarily high costs.

    Watch this webinar to discover a process to create a high-performing, data-backed advertising campaign in one month's time that surpasses what over 95% of marketing agencies can accomplish.
  • Data-Driven Storytelling for Winning Facebook Conversion
    Data-Driven Storytelling for Winning Facebook Conversion Patrick Costello, Chief Strategy Officer & Co-Founder, Naytev Dec 6 2017 9:00 pm UTC 45 mins
    It has never been easier reach new audiences thanks to Facebook, but it's harder than ever to drive social engagement. With organic Facebook Page reach at historic lows, it’s increasingly difficult to capture your audience's attention, assuming you're able to reach them in the first place.

    Better targeting and engaging creative can overcome these challenges, and testing your content packaging is the best way to learn what resonates most with your target audience in real time. Break through the noise, and get your message right every time you post.

    In this webinar, Patrick Costello will share Facebook A/B testing insights, common pitfalls, and strategies for translating test results into meaningful business ROI.

    Patrick is the co-founder of Naytev, a social media management and A/B testing platform, and he works with teams of all sizes, including ambitious startups like ClarityMoney, publicly traded incumbents like Travelzoo, and content powerhouses Refinery29, HuffPost, and VICE Media.
  • Influencer Marketing: It’s Not Just for B2C Brands
    Influencer Marketing: It’s Not Just for B2C Brands Alison Munn, Digital Marketing Lead, Cherwell Software Dec 7 2017 4:00 pm UTC 45 mins
    50% of B2B organizations say they are in the “experimenting phase” of influencer marketing, while more than half of B2C companies say they have established programs in place. What are B2B marketers waiting for? The time to establish an influencer marketing program is now, before your competition does!

    In this webinar, Alison will explain how she led the creation of the first influencer marketing program at a software company. She will share tips for selecting influencers, creating content, measuring results, and lessons learned from running a B2B influencer program.
  • Everything You Need to Know About Referral Marketing to Maximize Conversions
    Everything You Need to Know About Referral Marketing to Maximize Conversions Arlen Robinson, COO, OSI Affiliate Software Dec 7 2017 5:00 pm UTC 45 mins
    Referral marketing has quickly become one of the top marketing channels used by businesses in virtually every industry and market niche. To ensure that your referral program stands out from your competitors, there are several key strategies that you must follow to insure success.

    Join us at the BrightTALK Social Media Marketing Summit to discuss some of the best referral marketing strategies to maximize your conversions. We will not only be defining the current referral marketing space, but will be detailing the following strategies for success:

    - How to create viral loop
    - Creating symmetrical rewards
    - How to effectively target influencers
    - Optimizing your referral landing page
    - Leveraging guest blog posts
    - Being transparent to your partners
  • How to Build a Lead-Generating Social Media Plan
    How to Build a Lead-Generating Social Media Plan Renee Jones, Sr. Director of Marketing at BrightTALK & Taylor Freitas, Marketing Programs Manager at BrightTALK Dec 7 2017 6:00 pm UTC 45 mins
    While there’s often disparity among marketers around their favorite content marketing tactics, there’s one tactic that virtually all marketing teams use: social media. In fact, 92% of marketers say that social media is important to their business, according to the Social Media Examiner.

    Whether it’s paid or organic, B2B or B2C, having a strategic social plan is key to seeing results from your social media efforts. In this webinar, you’ll learn how to:

    - Build a complete social media plan for promoting your content (including downloadable templates)
    - Craft trackable messages to generate leads through social media
    - Enable and inspire your sales team to share your content
  • How Small Businesses Can Harness the Power of Reviews to Increase Sales
    How Small Businesses Can Harness the Power of Reviews to Increase Sales Janelle Johnson VP, Demand Gen at BirdEye Dec 7 2017 7:00 pm UTC 60 mins
    Your Customers are your top marketing asset. In today's webinar, we'll be focusing on building your reputation and increasing your social reach—and revenue—via your customers.

    Companies have always had to keep up with consumer trends, but today’s digitally connected customers pose a new predicament: they not only want the best products and services, they have access to more information than ever to help them determine the best.

    Marketing taglines mean nothing to them. When selecting a business, customers trust the word of their peers above all else: 92% of people are more likely to trust a recommendation from another person over branded content. The Voice of the Customer is what sells.

    We look forward to having you join us as we provide tips and tricks on how to:

    -Engage your customers
    -Best utilize that engagement to acquire more customers
  • The Value of Social Listening: Tapping into your Customers’ Online Lives
    The Value of Social Listening: Tapping into your Customers’ Online Lives Melanie Turek, VP of Connected Work at Frost & Sullivan Dec 7 2017 10:00 pm UTC 45 mins
    Engaging with users on social media is critical, but so is listening. Just like in real life relationships, you will learn a lot more about your target audience if you pay close attention to what they are “saying”—to you, or to (and about) someone else (yes, even your competition).

    This session will highlight the key trends in enterprise social, and explain how to leverage these new media to better understand and connect with your audience—and use the resulting data to strengthen your products and services.
  • Copywriting to Content Design: Creating Content That Delights
    Copywriting to Content Design: Creating Content That Delights Padma Gillen, Scroll UK Dec 12 2017 6:00 pm UTC 60 mins
    In 2013, GOV UK, the government services website for the United Kingdom, won the prestigious D&AD Black Pencil for its contribution to moving content forward as a design discipline. Since then GOV UK has been name-checked and modeled around the world as *the* way to do public sector content. And yet, aside from those who are really “in the know,” the practice of content design is still little known outside of government content circles. And inside of government, many people talk about it, but not many know how to do it well.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Padma Gillen, of Scroll UK, for this free, one-hour webinar. Formerly Head of Content Design for the UK's Government Digital Service, Padma has been at the heart of this emerging discipline since its earliest days. He now teaches others how to do it, and helps organizations rebuild their entire content function around the principles of user needs, designing with data and agile content production.

    In this webinar, Padma will introduce you to these principles and explain how to incorporate them into your approach. Attendees will learn how to place the needs of users at the heart of your content strategy, apply agile methods to content production, and learn to understand the governance models needed to improve your content significantly.