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Social Media Marketing

  • Finding Talent in the Rapidly Changing Landscape of Virtual Reality
    Finding Talent in the Rapidly Changing Landscape of Virtual Reality Joe Radak, Course Developer at Udacity & Co-Founder of Eerie Bear Games Recorded: Apr 27 2017 22 mins
    In today's rapidly changing landscape of Virtual Reality, it can be difficult to stay on top of the plethora of technologies and use-cases for this emerging market. Joseph Radak, Course Developer at Udacity and Co-Founder of Eerie Bear Games, will share his insights on how to stay relevant in the world of VR and keep up with consumer demand - not just in gaming, but in other industries like mobile, technology, media, healthcare and more. Joseph will share trends on VR consumption, up-skilling your existing workforce for VR, and finding the right talent that will help your company excel in the rapidly changing landscape of VR.
  • Design as Strategy: Thoughts on User Experience and Virtual Reality
    Design as Strategy: Thoughts on User Experience and Virtual Reality David Mullett, VR Thought Leader Recorded: Apr 27 2017 49 mins
    As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?

    Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.

    We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.
  • [Live Panel] How to Put the Human First When Creating for Virtual Reality
    [Live Panel] How to Put the Human First When Creating for Virtual Reality Amandine Flachs, Realities Centre; Tom Evans, Trojan VR; Komal Sable, Tengio & Doug North Cook, Decoder Recorded: Apr 27 2017 60 mins
    Join us April 27th for a panel discussion on how to put the human first while creating for Virtual Reality. Part of the VR/AR BrightTALK Summit, our panelists will exchange on how to take user and audience in consideration during the Virtual Reality creation process.

    As Virtual Reality is getting more and more exposure, it is time to highlight the right practices of designing a Virtual Reality project and see what we can do to put the human first.

    - Do Virtual Reality creators consider the audience they address before/while developing their projects? Why is this crucial? How and when to do so?

    - Are we more careful today to offer more accessible VR experiences than a year ago?

    - How is this evolving? Do studios and creators tend to integrate more the human in the creation process?

    The panel will be led by Amandine Flachs, Events and Communication manager at the Realities Centre. She will be joined by a variety of Virtual Reality leaders, including creators, game developers, agency and B/B professionals.

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    Panelists:

    - Amandine Flachs, Events & Comms Manager, Realities Centre

    - Tom Evans - CEO and co-founder at Trojan VR

    - Komal Sable - COO at Tengio

    - Doug North Cook - Creative director and co-founder at Decoder.
  • BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis [EMEA Data]
    BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis [EMEA Data] Val-Pierre Genton, VP of Audience, BrightTALK Recorded: Apr 27 2017 46 mins
    Webinars have become an incredibly versatile and effective content marketing tactic that has been proven to drive higher value leads. As a result, marketers are being challenged to change and optimise the way they run webinars to attract and nurture their target audience.

    For this year’s BrightTALK Webinar Benchmarks Report, we analysed more than 10,000 webinars to understand the key metrics behind top programmes and how marketers are effectively using webinars to drive demand for their business.

    Join us for highlights and analysis from this year’s report, including:

    - Best practices for using webinars to drive stronger pipeline and nurture strategies
    - Suggested timelines for driving audience to your webinars
    - Tips for optimising titles and abstracts to attract more relevant audiences
  • Influencers to Brand Advocates
    Influencers to Brand Advocates Guy Kawasaki, Alltop; Don Bulmer, SAP; Michael Fauscette, IDC and moderated by Barbara French Recorded: Apr 26 2017 60 mins
    Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage them to become advocates for your brand. Hear from these influencers themselves as they present live from the BrightTALK San Francisco office sharing what attracts them and learn how you can influence the influencer to become a brand advocate.
  • Virtual Reality Therapy for Pain and Anxiety during Procedures
    Virtual Reality Therapy for Pain and Anxiety during Procedures Brandon Birckhead is a physician who founded Immergence Technologies, LLC Recorded: Apr 26 2017 33 mins
    Webinar synopsis
    -Summarize the Studies on Non-immersive Virtual Reality Therapy
    -Summarize the Studies on Immersive Virtual Reality Therapy
    -Discuss Current uses of Technology
    -Discuss the Future of the Field
    -Q & A

    Brandon Birckhead is a physician who founded Immergence Technologies, LLC, a company to help dentists use virtual reality in their practice and collaborate with developers to create tailored content. He is also the coordinator of the VRARA Digital Health Committee. Current research focus has been on exploring the immersive effect of different VR applications. He graduated from Mayo Clinic Medical School in 2016.
  • Making Augmented, Mixed & Virtual Reality a Profitable Endeavor
    Making Augmented, Mixed & Virtual Reality a Profitable Endeavor Jay Samit, Disruptor, Author (Disrupt You!), Speaker, Serial Entrepreneur & Professor Recorded: Apr 26 2017 46 mins
    Augmented, mixed, and virtual reality compose a spectrum for next-gen computing that is disrupting or accelerating the business objectives of companies across almost every industry. With an ever growing number of pilots and available solutions, it is imperative that businesses develop a strategy of where to play and how to win, while avoiding technology for technology’s sake, in order to create new value.

    Jiten Dajee is a subject matter expert on digital reality technology spanning the entire value chain of augmented, mixed, and virtual reality. Jiten has been involved with Digital Reality technology since his first joint-venture in healthcare wearables in 2011. He joined Deloitte Consulting Innovation to lead the rapid commercialization of digital reality across industrial and commercial sectors. He brings an end-to-end understanding of how optics, networks, semiconductors, platforms, products, and will interact in the next-gen computing medium. Jiten specializes in market intelligence, technology adoption, solution integration, and strategic growth planning of digital reality in enterprise.
  • VR/AR For Enterprise: Building a Practical Roadmap for Success
    VR/AR For Enterprise: Building a Practical Roadmap for Success Amy Peck, Founder, endeavorVR Recorded: Apr 26 2017 31 mins
    While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
    This panel will explore ways to effectively bring this vision to fruition:
    • Identifying the right use cases
    • Getting internal buy-in and budget
    • Finding development resources
    • Rolling out new AR/VR processes and products
  • [Live Panel] Augmented Reality in Business: Potential and Challenges
    [Live Panel] Augmented Reality in Business: Potential and Challenges Josh Downs, BrightTALK (moderator); Alice Bonasio, Tech Consultant; Max Dawes, Zappar & Mickael Jordan, Augment Recorded: Apr 26 2017 62 mins
    Augmented Reality in Business: Assessing the Potential

    This live panel will set the scene for augmented reality (AR) in business; what are the use cases? Who's beginning to adopt the technology? Where are we seeing success? The panel of experts will then discuss areas of growth and the challenges that lie ahead.

    The panelists will try to break through the surrounding hype and discuss in detail the true potential and challenges for AR when business look towards adoption.

    Featuring an industry-leading selection of Augmented reality experts:

    - Josh Downs, Community Manager, BrightTALK (Moderator)

    - Alice Bonasio, Technology Author and Journalist

    - Max Dawes, Partnerships & Marketing Director, Zappar

    - Mickael Jordan, Co-Founder & COO, Augment

    For more information on Alice Bonasio please visit:

    http://alicebonasio.com/vr-consultancy/
  • Using 3D, Virtual Reality and Social Virtual Worlds for Data Visualisation
    Using 3D, Virtual Reality and Social Virtual Worlds for Data Visualisation David Burden - CEO, Daden Limited, An Immersive Learning and Visualisation Company Recorded: Apr 26 2017 44 mins
    This presentation will look at the new opportunities being opened up for the visualisation of data within both personal and collaborative 3D spaces, delivered to mobile, browser, desktop, virtual reality and social virtual world/social virtual reality environments. The pros and cons of both 3D and VR environments for the creation and sharing of data visualisations will be considered, tools which let you do dataviz in 3D and VR today presented, and future development pathways discussed.
  • VR/AR: Live Holographic Streaming
    VR/AR: Live Holographic Streaming Ieva Stelingyte, Co-Founder, Experimental Foundation Recorded: Apr 26 2017 36 mins
    The newest VR Intelligence survey clearly shows that the lack of engaging content is holding the industry back. On the other hand content creators need better distribution of VR/AR headsets. In comparison we can ask ourselves: 'how much would I pay and what kind of mobile phone would I buy if it would not allow me to have video calls or take pictures and share them live on my social networks'?

    EF EVE™ is a live holographic streaming engine which is changing the industry by bringing real time 3D VR/AR experiences. Just imagine putting on your VR/AR glasses and in a split second traveling miles to visit your friend in New York or standing next to Ed Sheeran during his performance in Brazil.

    Lets have a live demo of EF EVE™, and discuss the future of live 3D events for VR/AR.
  • Engaging Content Creation That Drives User Engagement
    Engaging Content Creation That Drives User Engagement George Egbuonu, Founder of VR eCards Recorded: Apr 25 2017 34 mins
    Content Creation & Production that drives User Engagement because you Experience the Content.

    George Egbuonu is the founder of VR eCards a VR platform and content creation tool that allows you to personalize and share a virtual reality experience instantly in the form of a VR eCard. He is a technology entrepreneur and product centric visionary with both a mechanical engineering and MBA degrees. He is also a bestselling Author and a movie producer.
  • Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech
    Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech Luciana Carvalho, VR Evangelist Recorded: Apr 25 2017 48 mins
    Humans have shared gathered around and communicated through stories throughout history. Text, pictures, images and videos have sought to capture our imagination, or portray the non-fictional in a relatable way. Now, as we move beyond the 2D flat screen to new ways of interacting/communicating with the world — virtual and augmented reality, for example — we begin to see the power of immersion in storytelling, and the impact it has, beyond anything we have ever seen, on those in the receiving end. Arguably, the ultimate empathy machine.

    As we shape the next 'Information Age', and given the state of the world today, never before have we been in more need of putting ourselves in other people’s shoes, and empowering diverse and inclusive voices worldwide. Never before have we seen more women jump at the opportunity to lead and make content that is all-encompassing, that touches and inspires, and that aims to build bridges not walls. Here is their story.

    Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.

    She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016.
  • Top 3 Recruiting Mistakes to Avoid
    Top 3 Recruiting Mistakes to Avoid Kyle Lagunas, Research Manager IDC & Lisa Holden Employer Communications Manager Glassdoor Recorded: Apr 19 2017 62 mins
    With a strong job market today, recruiting top talent is tougher and more competitive than ever. But recent research from leading analyst firm IDC suggests many companies are making big mistakes when it comes to their recruiting strategies and budgets. Could you be making them too?

    In this webinar, we’ll uncover the top recruiting mistakes employers are making. Plus, you’ll hear how to fix these mistakes to recruit talent more effectively, while getting smarter about how to use your budget.

    Tune in to hear:

    - Why investing in job boards is not enough
    - How you’re misusing social media to hire
    - Where to invest your budget in 2017
  • VR meets marketing: Get ready for this new reality
    VR meets marketing: Get ready for this new reality Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 19 2017 62 mins
    Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

    Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

    VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

    In this webinar you'll:

    · Discover why VR marketing will be important in 2017

    · Find out what will work in VR marketing, and what won't

    · Understand the VR marketing landscape

    · Learn how to get started, and how you can leverage the opportunity

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Dean Johnson, Head of Innovation; Brandwidth
    * Cathy Hackl, Chief Communications Officer, Future Lighthouse
    * Wendy Schuchart, Moderator, VentureBeat
  • Machine Learning To Increase Human Understanding
    Machine Learning To Increase Human Understanding Assaf Baciu, Co-founder, SVP of Product & Engineering at Persado Recorded: Apr 13 2017 46 mins
    There is a misconception that infusing automation into the customer experience will make it less human, and thus less relatable, to consumers. On the contrary, companies are pioneering AI technologies to enable them to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike.

    Join Assaf Baciu, head of product and co-founder of Persado, who will demonstrate how Fortune 1000 brands are leveraging machine learning to create emotional relationships with their audiences.
  • Getting Intelligence from Dumb Data
    Getting Intelligence from Dumb Data Steve Masters, Services Director, Vertical Leap Recorded: Apr 4 2017 46 mins
    As marketing people, we gather a wealth of data on anything from traffic, enquiries and purchases to population, weather and market trends. This poses two key challenges.

    1. No matter how much data you gather, it is dumb data. Just knowing numbers in isolation does not provide an answer to the question, “Why?”
    2. No marketing human can analyse so much data to such a degree that all possible opportunities and threats can be identified.

    In this webinar, aimed at marketing managers who are looking to widen their knowledge of marketing intelligence, I will cover the following areas.

    - Finding truth in analytics data. Things to consider that can skew your assumption. For example, one graph may suggest an incorrect insight because there’s something else you aren’t looking at.
    - Examples of how to use linear regression on existing data to forecast future behaviour.
    - Ideas for using algorithms to look for correlations between multiple pieces of data from multiple sources.
    - Examples of how some companies are using artificial intelligence and machine learning to create deep learning capability – marketing intelligence at scale.
  • Cashing in on influencer marketing
    Cashing in on influencer marketing VentureBeat Recorded: Mar 30 2017 61 mins
    Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier.

    Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI.

    In this webinar, you'll:
    * Learn the different types of influencer marketing and understand which is right for you
    * Discover the right influencers for the best results in your specific industry
    * Get tips from a super influencer on what works for them and what turns them off
    * Avoid the mistakes of bad influencer marketing strategies

    Speakers:
    * Virginia Sallas Castilio, BBC
    * Bill Arzt, COO and co-founder, FitReserve
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Know Thy Guidelines:  FTC Compliance for Influencer Marketing (encore)
    Know Thy Guidelines: FTC Compliance for Influencer Marketing (encore) Amanda Schreyer - Attorney at Law of Sullivan & Worcester and Fran Cruz, VP Product TapInfluence Recorded: Mar 29 2017 45 mins
    Influencer Marketing has grown to become mainstream for many brands. As Influencer Marketing continues to grow so do the opportunities for serious snafus.

    Do you know if you're compliant? Whether you're a marketer or an influencer make sure you join this webinar so you're equipped to navigate potentially serious expensive mistakes.

    - FTC and general compliance best practices
    - Examples of newsworthy case studies of compliance and non-compliance
    - Learn how to simplify the IM process

    Join Fran Cruz - VP Product Strategy of TapInfluence and Amanda Schreyer - Attorney at Law of Sullivan & Worcester on March 29 to keep up to date and learn how to protect you and your brand.
  • The secrets of excellent B2B CX
    The secrets of excellent B2B CX Joel Harrison, Editor-in-chief, B2B Marketing May 3 2017 2:00 pm UTC 60 mins
    CX is widely recognised as the key battleground for B2B companies in the increasingly digitally-enabled buyer environment. But what does great CX look like for B2B brands? And, more to the point, what role can B2B marketers play in getting it right?

    Leveraging primary research conducted with B2B buyers, this webinar will examine the cornerstones of how to get CX right in a B2B environment, and look at the provide practical tips and actionable strategies for marketers looking to raise their CX game.

    It will be presented by B2B Marketing’s Editor-in-chief Joel Harrison, who will be joined by David Hicks of specialist CX consultancy, and marketing trainer and consultant Shane Redding.

    In this session, you’ll learn:
    • Marketing’s role in delivering excellent CX
    • The role of influencers in CX
    • How to measure and report CX, and to whom.
    • How to create a company-wide approach to CX
  • The ROI of Employer Branding
    The ROI of Employer Branding Megan Likely - Zynga | Kirsten Davidson - Employera | Scott Doboski - Glassdoor May 10 2017 5:00 pm UTC 60 mins
    Organizations that prioritize employer branding are 250% more likely to rate their overall talent acquisition efforts as highly effective!

    That’s an impressive stat, but how does it translate into dollars and cents? In other words: what is a strong employer brand really worth to your company?

    While employer branding may not be an exact science, you can still calculate values for each of the benefits and costs associated with your branding efforts. This webinar will show you how to build that business case for investing in your employer brand, vital metrics for measuring the success of your efforts, and insights into where to allocate your valuable resources.

    You’ll discover:

    - How to develop an ROI formula that best fits your company
    - The essential elements for measuring success
    - How to assign specific values to intangible elements
    - Where to focus your branding efforts for maximum results
  • 10 Things You Must Know About Influencer Marketing (But Never Asked)
    10 Things You Must Know About Influencer Marketing (But Never Asked) Joseph Cole - VP of Marketing, Bee Stuhlmiller - Head of Sales, TapInfluence May 10 2017 7:00 pm UTC 60 mins
    Influencer Marketing is hot. It’s estimated that 84% of marketers will launch an influencer marketing campaign in the next 12-months. With more brands jumping into the mix, there’s the very real danger of messing up so don’t be surprised if we tell you that “Kimmie” isn’t an influencer.

    In this presentation, Joseph and Bee will share 10 tangible steps on how to work with influencers the right way, how to protect your brand, and how to define and scale your strategy for uber growth. The advice is solid, given TapInfluence has been in the business for almost 10 years and is the only influencer marketing solution with a proven 11x ROI.
  • The future of social media and event technology: A 2017 trend watch
    The future of social media and event technology: A 2017 trend watch Matthew Howarth, Business Development Manager, Cvent May 24 2017 2:00 pm UTC 60 mins
    As ideas, apps, and innovations continue to explode onto the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience, and new ways to encourage social sharing.

    In this webinar, Matthew Howarth from Cvent will explore what’s in store for event technology and social media in 2017.

    Matthew will additionally discuss:

    - New ways to use Snapchat, Augmented Reality, and Video- Enabled Beacons to create memorable moments for attendees.

    - How technology will change the way attendees consume content both in the short-term and beyond.
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Wendy Schuchart, VentureBeat May 24 2017 5:00 pm UTC 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 13 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!
  • ASO or GTFO: App store optimization FTW
    ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 20 2017 5:00 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • Virtual Umbrella: Why We Chose Virtual Reality
    Virtual Umbrella: Why We Chose Virtual Reality Samantha Kingston, Founder, Virtual Umbrella Sep 28 2017 1:00 pm UTC 45 mins
    Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.

    Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

    Speaker bio:

    Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.