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Social Media Marketing

  • Turning data-driven creative into digital marketing success Turning data-driven creative into digital marketing success Eric Franchi, Co-founder and SVP Business Development, Undertone Recorded: Jan 19 2017 60 mins
    Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park.
    How do you hit that grand slam?


    GPS technology giant Garmin and advertising technology leader Undertone will present shared insights to help bring your marketing to the next level.

    Join our interactive round table discussion to learn how to use data to find your customer where they live and understand what they need -- and how to develop pitch-perfect creative to give them what they want.

    In this webinar you’ll learn how to:
    * Find your customers online and how to reach them
    * Refine targeting and creative with data
    * Leverage creative as the key variable in digital marketing
    * Reach out to influencers, the new gatekeepers

    Speakers:
    * Carla Meyer, Global Digital Advertising and Social Media Manager, Garmin
    * Eric Franchi, Co-founder and SVP Business Development, Undertone
    * Wendy Schuchart, moderator, VentureBeat

    Sponsored by Undertone
  • What You Need To Know to Successfully Market Yourself on LinkedIn What You Need To Know to Successfully Market Yourself on LinkedIn Natascha Thomson, CEO, MarketingXLerator Recorded: Jan 5 2017 60 mins
    Everybody is talking about LinkedIn as the best tool for B2B marketing. Is it?

    You have a profile and company page, but for some reason you see no results. Why?

    This presentation will provide a comprehensive overview of all of LinkedIn’s marketing tools and products.

    Learn how to:
    • Have a LinkedIn profile that helps you find that new job, grow your career, and attract new business.

    • Make your LinkedIn Company page a real asset and use it to drive traffic to your website via advertising and then convert via retargeting.

    • Write InMails that get responses.

    • Position yourself as a thought leader so you don’t have to sell but can be a trusted advisor.

    In addition, you’ll gain insights into LinkedIn’s demographics around the world and the future vision for LinkedIn as part of Microsoft.
  • Amplifying The Social Experience At Every Touchpoint Amplifying The Social Experience At Every Touchpoint Emily (Vera) Fritz, Social Media Team Lead at Cvent Recorded: Dec 20 2016 31 mins
    An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.

    Join Emily (Vera) Fritz from Cvent to discover:

    - The secret to a seamless journey all the way through to post-event
    - How to integrate social media at every stage of the process
    - How social will supercharge your live event content on all platforms
    - How to provide an all important engagement platform for your attendees
  • Squad goals:  Why cost per lead is failing your lead gen strategy Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Recorded: Dec 13 2016 57 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • Digital Marketing 2017: These Strategies Could Make a Difference Digital Marketing 2017: These Strategies Could Make a Difference Jonathan Allen, President of L&T Co. Recorded: Dec 8 2016 46 mins
    Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017.

    Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.
  • Content Marketing for Procrastinators – Your Guide to Finally Getting it Done Content Marketing for Procrastinators – Your Guide to Finally Getting it Done Ian Campbell, CEO, Mission Suite Recorded: Dec 8 2016 37 mins
    Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.
  • Social Media Mining. Hype or Essential for Marketing Analytics? Social Media Mining. Hype or Essential for Marketing Analytics? Rosanna Garcia, Assoc. Professor of Marketing, North Carolina State University and CEO, co-founder of Vijilent Recorded: Dec 8 2016 33 mins
    Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.
  • The new marketing reality: how organisations can capitalise on opportunities The new marketing reality: how organisations can capitalise on opportunities Jeremy Waite (EMEA Marketing Evangelist, IBM), Jim Clark (Research Director, Econsultancy) Recorded: Dec 8 2016 60 mins
    This webinar will highlight results from Econsultancy’s New Marketing Reality report in partnership with IBM.

    The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers.
    Despite this being the perceived wisdom among practitioners, organisations still spend billions creating awareness to acquire new customers. What they should be doing is spending this on keeping existing customers happy by providing a superior customer experience.
    This webinar will seek to explore why organisations are failing to take into account this new marketing reality. In doing so, it will underline the challenges marketers face when trying to get a joined-up view of the customer and the opportunities that can be had from unlocking the value of customer data.

    As part of this, the webinar will address some of the following points:

    · What role does first-party data play in marketer’s strategies, and what facts are preventing organisations from making better use of their customer data?
    · How effectively are organisations joining the dots when it comes to linking their understanding of consumer journeys from online to offline? What sources of data are they using?
    · How do organisations rate the importance of understanding the customer journey and for more progressive marketers, what have been the business benefits of this understanding?
    · What’s driving this overall strategy – are organisations using this intelligence of the customer to drive business-focussed outcomes or measure the performance of individual campaigns?
    · What new technologies are practitioners using to make sense of audiences, from marketing automation to AI and intelligent algorithms?
  • Influencer Marketing: The Creator's Perspective Influencer Marketing: The Creator's Perspective Francis Trapp (Founder & CEO, Brandnew IO) and Jonathan Bacon (Marketing Week) Recorded: Dec 7 2016 43 mins
    Run better Influencer Marketing campaigns when you find out what influencers really think!

    Influencer marketing is based on people and building relationships. We surveyed our network of 25,000+ influencers to get their views on working with brands. Find out how you can build and nurture your relationships with Influencers to get the best results from your campaigns.


    Key Learnings:

    ●How creators view sponsored content
    ●How creators are currently working and hope to work with brands in the future
    ●Gaps in expectations between marketers and influencers
    ●Challenges in influencer marketing and how we can address them to build better campaigns


    Register now for the chance to learn how to build better Influencer relationships to get the most out of your campaigns.
  • VR The Future of the Creative World VR The Future of the Creative World Ryan A Bell, Head of Studio, VRScout & Rob Crasco: VR Influencer/Entrepreneur Recorded: Nov 30 2016 49 mins
    Will Virtual Reality connect us to the world or separate us?

    Join world creator Rob Crasco and speaker Ryan A Bell for a special live discussion on immersive media, tipping points and the future of creating. In this session you’ll learn how to get started in VR, the mentality of the future creator, building worlds and, of course, what will happen in the future.
  • Getting to the heart of what makes communities tick Getting to the heart of what makes communities tick Mark Hallums (Toluna), Cara Edwards (Toluna), Rachel Gee (Marketing Week) Recorded: Nov 30 2016 53 mins
    Join Marketing Week and Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.
    We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.

    Topics we'll cover:
    - Branded Communities Through the Eyes of Community Members
    - Digital Tracking Adds Depth to Communities (Learn More about the What Behind the Why)
    - How Top Brands are Using Communities and Achieving Success
  • Location-based Virtual Reality: Opportunities for Experiential Storyliving Location-based Virtual Reality: Opportunities for Experiential Storyliving Maren Demant, Immersive Experience Designer Recorded: Nov 30 2016 27 mins
    The webinar will tackle the possibilities for brand communication with location-based Virtual Reality experiences. VR lets the consumer not just step inside the brands world but also feel, smell and touch. The presentation gives insights on VR theory with a focus on marketing and
    an overview on currents state of the technology.
  • Social Platforms for Virtual Reality Social Platforms for Virtual Reality Alice Bonasio, Technology Author and Journalist Recorded: Nov 29 2016 39 mins
    There is an arms race going on in the Virtual Reality world, and the stakes couldn’t be higher.

    In the upcoming VR boom, the platform that enables user-generated virtual experiences that are both social and shareable will become the next Facebook. And although we shouldn’t count Facebook itself out of this picture, right now it’s anybody’s game to win.

    In this talk I’ll look at four of the major players working to bring social VR to the masses, what they are going to offer, and how they hope to monetize. What gives them the edge, and why should we all care?
  • Amplifying The Social Experience At Every Touchpoint Amplifying The Social Experience At Every Touchpoint Mindi Chahal (Marketing Week), David Chalmers (Senior Director of Marketing at Cvent) Recorded: Nov 24 2016 57 mins
    In a recent survey, 75% of respondents had no social strategy in place or a fuzzy one at best.* Don’t be like most people; tune into this live Marketing Week webinar, in association with Cvent. An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.
    * Aberdeen Benchmark Report, Inc
  • The 2016 State of Marketing Attribution in the UK, France, and Germany The 2016 State of Marketing Attribution in the UK, France, and Germany Gavin Flood (Marketing Director, AdRoll EMEA) and Jim Clark (Research Director, Econsultancy) Recorded: Nov 22 2016 53 mins
    Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion.

    However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best attribution strategies.

    Thus, AdRoll has partnered with Econsultancy to evaluate the state of marketing attribution in the UK, France and Germany. Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on November 22nd for a live webinar to make sense of attribution in 2016.

    In this webinar you will learn how to tackle numerous attribution challenges:

    - Learn why most organisations don’t carry out attribution across the majority of their campaigns and how to remedy this.
    - Benchmark your organisation against your peers and find out which methods and technologies they are using.
    - Discover the skills and training needed for successful attribution.
    - Ask any and all your questions live.
  • Beyond Facebook: Finding the Right Social Platforms for your Brand Beyond Facebook: Finding the Right Social Platforms for your Brand Kirya Francis, Vice-President, Director of Media & Research Technology, GSD&M Recorded: Nov 17 2016 49 mins
    Everyone is on Facebook, right? Wrong. Every day, there are new social media platforms launching and diluting the impact each social media platform has. And while we’re in the era of social media dominance, there’s still a large population that falls under “non-social savvy.” Believe it or not.

    This session will help us understand today’s social media landscape and help brands and marketers discover what the right platforms are for their audience. It will also dig into key marketing tools and metrics that help engage and attract the target customer and dial into why having a responsive process is critical for brand visibility, integrity, and equity.
  • Programmatic CRM: Reach micro-targeting nirvana at half the cost Programmatic CRM: Reach micro-targeting nirvana at half the cost VentureBeat Recorded: Nov 17 2016 61 mins
    Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?

    As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

    Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

    In this webinar, you’ll:

    * Target precise messages and optimize user retention across all of your marketing channels
    * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
    * Prevent or eliminate the potential of fraud.

    Speakers:
    * Brian Monahan, co-founder, NewCo, former CMO, Walmart
    * Jeff Pash, Director of CRM, The Muse
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon

    Sponsored by Blueshift
  • Change the Game: Get More from Social Media Marketing Change the Game: Get More from Social Media Marketing Subhendu Pattnaik, Director Marketing, Gallop Solutions Recorded: Nov 17 2016 49 mins
    99% of Social Media Posts receive near zero engagement fail to create a stir. Even sponsored campaigns fall flat. Yet, few posts go viral overnight and the person & the brand become celebrities overnight, without spending a dime on promotions. Getting a fair share of returns on investments in Social Media marketing efforts continue to be a challenge for enterprises and Small & Medium businesses worldwide.

    In this webinar you will learn:
    - Where are you going wrong with Social Media Marketing?
    - Things you can do to fix and super-charge your social media campaigns.
    - Practical Step by Step approach to Change the Game! & Get more from Social Media Campaigns.
  • How to expand your audience on social media How to expand your audience on social media Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps Recorded: Nov 17 2016 43 mins
    Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
  • Building a Social Media Army: Influencer Marketing Strategies Building a Social Media Army: Influencer Marketing Strategies Jim Tobin CEO and founder, Ignite Social Media President & Rebecca Kovacevich, Sr. Program Marketing Manager, TapInfluence Recorded: Nov 16 2016 49 mins
    Like everything else in social media marketing, influencer marketing has evolved rapidly over the last 9 years. As brands work harder to reach a smaller percentage of fans on social media, influencer marketing has become a core part of the larger social media strategy. In this dynamic webinar, Jim and Rebecca will cover how to engage with influencers in a way that is mutually beneficial, how to produce content at scale and how the best brands use influencer marketing to support their social media strategies.

    Presenters:

    Jim Tobin, CEO and founder, Ignite Social Media
    President, Carusele
    Author of 2008's "Social Media is a Cocktail Party" and 2013's "Earn It. Don't Buy It."

    Rebecca Kovacevich
    Senior Program Marketing Manager, TapInfluence
  • LinkedIn 101 Overview Video LinkedIn 101 Overview Video Natascha Thomson Recorded: Nov 16 2016 32 mins
    This is a video that I created for my students at UCSC Silicon Valley for a Fundamentals of Social Media Marketing Course. It gives a guided live demo of using LinkedIn. I hope you find it useful. Comments welcome.
  • What You Need To Know to Successfully Market Yourself on LinkedIn What You Need To Know to Successfully Market Yourself on LinkedIn Natascha Thomson, Founder, MarketingXLerator Recorded: Nov 16 2016 48 mins
    Everybody is talking about LinkedIn as the best tool for B2B marketing. Is it?
    You have a profile and company page, but for some reason you see no results. Why?

    This presentation will provide a comprehensive overview of all of LinkedIn’s marketing tools and products.

    Learn how to:
    • Have a LinkedIn profile that helps you find that new job, grow your career, and attract new business.
    • Make your LinkedIn Company page a real asset and use it to drive traffic to your website via advertising and then convert via retargeting.
    • Write InMails that get responses.
    • Position yourself as a thought leader so you don’t have to sell but can be a trusted advisor.

    In addition, you’ll gain insights into LinkedIn’s demographics around the world and the future vision for LinkedIn as part of Microsoft.
  • Organic: recipes for B2B social media success Organic: recipes for B2B social media success Charlie Sanchez, Social Media Manager, Fieldworks Marketing Recorded: Nov 16 2016 49 mins
    “In a world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”
  • Webinar: Mind the social gap Webinar: Mind the social gap Julie Atherton, Managing Director, Small Wonder and Hannah Bland, Digital Marketing Coordinator, Royal Society of Medicine Recorded: Nov 16 2016 47 mins
    Social media constantly evolves and demands that practitioners upskill to keep pace with change. Join this webinar, led by the DMA’s Social Media Council, and add to your skillset with a bit of help from the experts.
  • VR AR analytics platform to understand how users interact with virtual world VR AR analytics platform to understand how users interact with virtual world Robert Merki Jan 25 2017 10:00 pm UTC 30 mins
    cognitiveVR is an analytics platform built for virtual and augmented reality. In this webinar, cognitiveVR’s Director of Product, Robert Merki, will showcase how you can leverage analytics and data to understand how users interact with your virtual worlds.
  • Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week) Jan 26 2017 3:00 pm UTC 75 mins
    We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.

    Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.

    You will learn:
    • How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
    • The importance of focusing on the customer and customer experience.
    • Real world examples of creating and implementing more personalised customer experiences on digital platforms.

    Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).
  • Orchestrating Optimal Interactions Orchestrating Optimal Interactions Mary Anne Hensley, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Jan 26 2017 6:00 pm UTC 75 mins
    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • VR meets marketing: Get ready for this new reality VR meets marketing: Get ready for this new reality Stewart Rogers, Director of Marketing Technology, VentureBeat Feb 2 2017 6:00 pm UTC 60 mins
    Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

    Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

    VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

    In this webinar you'll:

    · Discover why VR marketing will be important in 2017

    · Find out what will work in VR marketing, and what won't

    · Understand the VR marketing landscape

    · Learn how to get started, and how you can leverage the opportunity

    Speakers:

    · Stewart Rogers, Director of Marketing Technology, VentureBeat

    · Wendy Schuchart, Moderator, VentureBeat
  • SEO Success: What Is Working Today; What Will Work Tomorrow SEO Success: What Is Working Today; What Will Work Tomorrow Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing Feb 14 2017 4:00 pm UTC 45 mins
    No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale.

    In this 45-minute presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including:

    •Developing an SEO strategy
    •SEO success: Two customers case studies
    •A look under the hood; Google’s algorithm is getting smarter and smarter
    •It’s a mobile world: AMP and the importance of mobile-friendly websites
    •Outrank your competition with these easy-to-implement SEO strategies

    Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.
  • Top Influencer Marketing Predictions For Your 2017 Strategy Plan Top Influencer Marketing Predictions For Your 2017 Strategy Plan Laura Smous, TapInfluence, Katie Paulsen, RhythmOne and Chloe DiVita, BlogPaws Feb 15 2017 7:00 pm UTC 60 mins
    The influence economy has changed the way we buy things—forever. Consumers, not marketers, now own the buyer's journey, and over 80% of marketers have turned to influencer marketing, to engage consumers and drive sales. Influencer marketing is so prevalent, it was recently featured on a CBS "60 Minutes" segment titled, "The Influencers."

    Join Katie Paulsen, VP, Influencer Marketing at RhythmOne, Chloe DiVita, Chief of Everything at BlogPaws and Laura Smous, Head of Product Marketing at TapInfluence, as they show you how to stay relevant and play by the new rules of engagement. They'll cover trends driving influencer marketing in and how to work with a partner and platform to create an influencer marketing strategy that is both meaningful and measurable for 2017.

    Whether you are just getting started or upping your game, you'll learn:

    - Top Influencer Marketing Predictions for your 2017 marketing strategy
    - Why audience targeting and micro-influencers are vital to your strategy
    - How to turn influencers from a one-time resource to a creative engine
    - How to leverage emerging social platforms and real-time social, without succumbing to hype