The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.
David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALKRecorded: Nov 15 201860 mins
Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.
In this live webinar, BrightTALK’s CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team’s resources for high-value activities.
In this webinar, you’ll learn:
-How to identify authentic intent
-How to build your business by building trust
-How to scale through strategic use of tools and human capital
We instinctively know that unleashing our technical product content will make our customers happier and bring benefits to our company. But how can we quantify and measure that value in order to secure the resources needed to transform the digital experience and build a modern technical resource center?
Join Scott Abel, The Content Wrangler, and intelligent content guru, Joe Gelb, President of Zoomin Software as they zoom in to the details and show you how to calculate ROI and build the business case to move up the content value chain towards dynamic content delivery and a cross-touchpoint digital experience.
Kim Hahn, Director Demand Generation, CA TechnologiesRecorded: Nov 9 20184 mins
Kim Hahn sat down with us to share CA Technologies' experience with our platform at BrightTALK Local: NYC.
Ensuring alignment across such a big organization like CA Technologies has been key to maintaining a consistent story that resonates with their audience, and manageable for their teams.
Find out how BrightTALK has become the platform they look to for their content and demand marketing program to drive engagement and conversions.
Barry Saiff and Elrik Jundis, Saiff SolutionsRecorded: Nov 6 201861 mins
In 2018, life is faster. People can access information quickly. Attention spans are short. Multimedia content — videos, animations, infographics — can engage audiences, and make learning fun.
Whether you are producing technical, creative, or eLearning content, outsourcing your multimedia content development can enable you to increase the quality and volume of content produced, beyond your local capacity. The bottom line is that if you want to produce — or produce more — videos and animations, learn how outsourcing can help you achieve your goals.
Join Scott Abel, The Content Wrangler, and his special guests, Barry Saiff, Founder and CEO of Saiff Solutions, and Elrik Jundis, Business Development Manager for Saiff Solutions, for this free, one-hour webinar.
Attendees will learn:
–What specific activities are involved in multimedia outsourcing, and which are easiest to outsource?
–What are the pros and cons of onshore vs. offshore, and freelancers vs. vendor?
–How do I get started, and how can I scale up quickly?
Simplicity is probably the most underrated and underused concept in business today, yet as the rate of Marketing Automation growth and adoption continues to sky rocket, so has its complexity. Customers are feeling left behind, as are the associated Marketing Automation skills.
This event provides insight and solutions to help simplify your Marketing Automation usage and adoption, including:
Different approaches to Marketing Automation simplification
How to drive better adoption across your organisation
Building a framework for talent and skills
Inhouse or outsourced: is there a better approach?
We’ll be joined by Tim Creak, Marketing Operations Manager, Fujitsu, who will share the approach and learnings Fujitsu have taken in driving a successful Marketing Automation deployment across 30 countries and 300+ marketers.
Carlyn Manly, Head of Marketing, Folloze - Gil Allouche,CEO, Metadata.io - Daniel Gaugler, CMO, PFLRecorded: Nov 1 201851 mins
It’s happened to all of us—you think you have everything you need to make that great dish for your dinner party to only realise halfway through you are missing some essential ingredients. Sound familiar?
Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result?
Marketo has brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy. Watch Marketo, Folloze, Metadata.io, and PFL for The MarTech Recipe For a Well Done ABM and Sales Strategy.
- How to use AI technology to accelerate existing opportunities and target net new accounts
- How to easily create and deliver single or multitouch content-based journeys to your high-value customers and prospects
- How to accelerate productivity and drive business forward with tactile marketing automation, swag and create extreme personalised marketing campaigns
After years of promises and hype, artificial intelligence has finally reached the stage where it is impacting our lives on a daily basis. The things that computers can do with us and for us is rapidly expanding. This live webinar will provide an overview of how artificial neural networks are changing marketing.
Here's what you'll learn:
* What are artificial neural networks and deep learning? How do they work?
* Where are artificial neural networks used today?
* What do artificial neural networks mean for marketers?
Brian Witlin, CEO, YummlyRecorded: Oct 30 201861 mins
Your instincts are good — but AI can make them flawless. With AI, every time a customer engages with your brand, you’re making that moment really count.
Add AI powered predictive analytics to ensure the right message at the right time, targeting is accurate and high-value, and customer support is proactive. Automate chat-based customer service, and give your agents more info off the top. Level up the shopping experience by offering the right products at the right time — and add contextual conversation to narrow their choices down.
Customers want this kind of service and attention. And if you can’t deliver, they’re going to find the company that can. So don’t miss this VB Live event, where you’ll learn more about being relevant to your customers, making their engagement meaningful, and more!
Register now for free!
Attend this webinar and learn:
* How AI levels up personalization and customer engagement
* How to use AI-fueled data analytics to create tactical marketing plans.
* How to create personalized moments without being creepy
* How to increase real and effective relevance to customers across channels
* Grant Langston, CEO, Eharmony
* Dave Gerhardt, VP Marketing, Drift
* Brian Witlin, CEO, Yummly
* Moira Dorsey, Founder, Dorsey Experience
Francisco Palao, Co-Founder & CEO of ExO LeverRecorded: Oct 24 201861 mins
We are living in a new age of exponential technologies that is impacting every industry and generating a new type of business: the Exponential Organization (ExO).
Join Scott Abel, The Content Wrangler, and his special guest, Francisco Palao Reines, Co-Founder and CEO of ExO Lever for this free, one-hour webinar. During this webinar, you will learn how to transform an existing business into an ExO in order to navigate industry disruption and achieve exponential growth. You'll learn how organizations and institutions around the globe are overcoming resistance to change, leveraging on-demand staff, the power of the crowd, and innovative new technologies to build scalable, profitable, and wildly disruptive organizations.
ABOUT FRANCISCO PALAO REINES
Francisco Palao Reines is an award-winning entrepreneur who has inspired and advised organizations around the world to design and implement disruptive innovation strategies for various industries including energy, health, finance, retail, insurance, and more. Francisco, along with Salim Ismail, is the co-author of the book ‘Exponential Transformation’ which focuses on helping organizations to change and adapt their business models for external industry disruption.
Currently, Francisco is the CEO of ExO Lever, a Global Transformation Ecosystem focused on supporting organizations, institutions and people to transform themselves for the current abundance-based environment. ExO Lever was co-founded by Francisco Palao Reines and Salim Ismail.
Salim Ismail, Co-Founder & Chairman of ExO LeverRecorded: Oct 24 201862 mins
A new technology that scales quickly from one to a million users has become a common and straightforward phenomenon. Scaling an organization at exponential speed, however, is quite another matter. Organizational growth is usually linear—incremental and slow. In recent years, however, exponential organizations (ExOs) such as Oculus, Airbnb, WhatsApp, and DropBox have experienced dramatic growth trajectories and achieved multi-billion dollar valuations in just a few years.
Unlike traditional businesses that combine assets and workforces within organizational boundaries, ExOs leverage the world around them, such as other people’s cars and spare rooms. In some cases, they are outperforming their competitors by as much as tenfold.
Join Scott Abel, The Content Wrangler, for one of the most interesting presentations you will attend all year. Scott's special guest presenter is Salim Ismail, the best-selling author of Exponential Organizations, a sought-after business strategist, and a serial entrepreneur, having founded technology companies including Ångströ, which was acquired by Google in 2010. He is also the Founding Executive Director of Singularity University.
Salim is a prolific speaker, having given more than 100 talks in 2017 to audiences of all sizes in 12 different countries. He has been profiled across a vast array of media outlets, including The New York Times, Bloomberg BusinessWeek, Fortune, Forbes, WIRED, Vogue, and the BBC.
Ray Gallon, The Transformation SocietyRecorded: Oct 24 201863 mins
Major industries, backed by government initiatives, are promoting what has variously been called Industry 4.0, the Industrial Internet, or — most appropriately— the Fourth Industrial Revolution. Many technological innovations have claimed that they will “change everything.” This one really will.
Join Scott Abel, The Content Wrangler, for a presentation by Ray Gallon, co-founder of The Transformation Society, a research and consulting company focusing on the challenges of adaptation of organizations and leaders to digital transformation. In this webinar, we will examine why, and explore ideas of how, information developers can plan for, respond to, and take an important role in this revolution.
We call this set of ideas Information 4.0.
Attendees will learn:
–What makes Industry 4.0 truly revolutionary?
–Characteristics of Information 4.0
–About volatile contexts and volatile information
–Why documents are obsolete
–What we know (and don’t know) about governance in Information 4.0
ABOUT RAY GALLON
Ray has over 40 years as a professional communicator, first as an award-winning radio producer and journalist, then in the technical content industries. His management experience includes a stint as program manager of WNYC-FM, New York City’s public radio station. Ray has always been interested in the meeting point between technology and culture, and has used his broad experience to advantage with companies such as IBM, General Electric HealthCare, Alcatel, 3M, and the OECD, as well as in smaller companies and startup enterprises. Ray is a university lecturer and a speaker at events throughout the world. He has contributed articles and chapters to many books and periodicals and is the editor of the recently published "Language of Technical Communication." (XML Press).
Ask ten people what customer experience or customer-centricity means and you could get ten different answers. This is a grave concern as studies show 90% of executives say customer experience is mission-critical. Like any hot topic, everyone wants to join the bandwagon, claiming their products and services enhance customer experience and customer-centricity. This has muddied the waters as mainstream adoption follows what’s advocated by the biggest marketing budgets and as benchmarking studies underscore mainstream practices.
Join Scott Abel, The Content Wrangler, and his special guest, Lynn Hunsaker, Chief Customer Officer of ClearAction Continuum, for this free, one-hour webinar. Lynn will go beyond “best-practice” to a clear view of what’s what in customer experience and customer-centricity. Recent studies show that no brands today – even the ones perpetually at the top of the most admired companies lists – are performing to customer experience quality expectations.
In this webinar, we’ll take a look at who’s doing best, and what’s still needed to deliver the financial promises of a truly customer-centric business. Join us to 1) Get real: what’s customer experience and what’s customer-centricity from customers’ viewpoint? 2) Raise your game: practical ways to leapfrog current practices to achieve higher performance, and 3) Keep it real: how to instill momentum to make highly profitable customer-centricity a way of life.
Ryan Knott, Public Relations Specialist at TechSmithRecorded: Oct 11 201853 mins
We've all seen statistics suggesting people process and engage better with visual content over text. But what does the science actually say? In 2018, TechSmith embarked on a first-of-its-kind comprehensive study of visual communication in the workplace. The results are eye-opening to say the least. Using opinion data, scientific research, and economic modeling, the new study reveals how businesses are discouraging employee engagement and leaving productivity on the table. The study also points to solutions to fix these challenges.
Join Scott Abel, The Content Wrangler, and his special guest, Ryan Knott, Public Relations Specialist for TechSmith Corporation, for this free one-hour webinar. Attendees will learn what their employees really want in their workplace communications, how visual content helps people perform better, and just how easy it can be to add more visual content to workplace communications.
ABOUT RYAN KNOTT
Ryan Knott has more than 20 years of experience managing communications and content strategy, public relations, social media, and media relations. He joined the TechSmith team in 2016, and previously worked at nonprofits, the Michigan Department of Education, and as a coach, communications director, and announcer, for a number of Michigan roller derby teams. Ryan is passionate about creating content that communicates clearly, engages audiences, and inspires action.
Chatbots have a long way to go to be self-sufficient, but if you build them on a base of structured content, they can be an extremely helpful content delivery tool.
Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Patrick Bosek, co-founder of Jorsek LLC, makers of easyDITA, to learn how to you can create a chatbot using your DITA content.
As a part of this presentation, we’ll discuss how chatbots fit into your total content delivery strategy, how to transform DITA content for chatbots, and how to update and maintain chatbots as a delivery system.
Melanie Turek,Fellow & Vice President, Frost & SullivanRecorded: Oct 4 201836 mins
With the rise of mobile and social, customers are more knowledgeable and empowered than ever. Their ability to access and share information anytime and anywhere gives them enormous control over their interactions with the companies they do business with—and they know it. As a result, they expect data-driven, personalized interactions at every stage of the marketing and sales funnel. One way marketers can adjust for the new normal is by leveraging big data and analytics—along with artificial intelligence, mixed reality and machine learning.
Scott Holden, Chief Marketing Officer, ThoughtSpotRecorded: Oct 4 201860 mins
Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can now analyze all their marketing data in one place without waiting weeks.
- Top data sources and key metrics to include when building out your marketing analytics program
- Best practices for transform your team into a data-driven marketing masters
- How search-driven analytics is enabling the entire marketing team to analyze attribution without a team of data scientists
Scott Abel, Aaron Baldwin, Deborah Bosley & Ray WalshRecorded: Oct 4 201861 mins
Companies of all shapes and sizes proclaim that “employees are our greatest asset.” Does this trite and overused phrase mean anything? If so, how are these values reflected in the way we communicate with employees?
Join Scott Abel, The Content Wrangler, for a 30-minute discussion with three content industry experts about the need for a unified internal communication strategy. Scott will chat with document content management expert Aaron Baldwin, plain language specialist Deborah Bosley, and localization maven Ray Walsh about the reasons we should adopt a formal, repeatable strategy for internal employee-focused communications.
JoAnne McDougald, Advisor, Expert Marketing Advisors & Deirdre Mahon, Advisor, Expert Marketing AdvisorsRecorded: Oct 4 201854 mins
Attribution is no easy thing for today's marketeer. Everyone in the business is asking "what's the repeatable sales cycle and number of touches our buyer takes to get a deal over the line". Finance puts pressure on teams to report in near real-time what's working and what's not and without answers budgets are held up. Sales teams need to personalize outbound efforts so they can efficiently engage the buyer but marketing needs to guide what content and what channels work best.
Navigating the maze of attribution is both a qualitative and quantitative undertaking and unless you have the tech stack fully integrated, you may be missing key pieces of the puzzle. As daunting as it can be there is a step by step approach to follow and over time you achieve clarity. Join this webcast to learn best practice approaches to becoming a fully attributed marketing engine.
Val-Pierre Genton, VP Product Marketing, BrightTALKRecorded: Oct 4 201856 mins
When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. For those of you who have started using intent signals to prioritize accounts or leads, you're likely challenged by the fact that anonymzed data without any context around where the engagement happened and for how long, makes it hard to turn intent signal into business growth. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers. Learn how to use them to boost content and demand marketing success.
In B2B marketing, acquiring and inspiring prospects and customers can feel like a frustrating guessing game, but that doesn't have to be the case. Join BrightTALK's very own Val-Pierre Genton for a dialogue on one of the most important topics in marketing. You'll walk away from this session with insights on:
Truly defining your audience. We'll look beyond cookie-cutter personas and help you get into the mindset of your buying committee.
Tapping into the intent signals that really matter via proprietary, first-party data and key sources that give you the full picture.
Putting it all together. Turn intent into engagement in a few steps.
Steve Manning, Vice President Consulting Services, Precision ContentRecorded: Oct 3 201877 mins
We are giving you a second chance to catch one of our favorite sessions! The addition of Bots, voice-enabled interfaces, and Artificial Intelligence means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer.
This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.
Join our special guest host, Val Swisher, and Steve Manning In Part II of this series, where Steve will go a little deeper. He will discuss the language of bots/AI: intents, attributes, and assets. Then he’ll relate that to how the granularity you design into your models, the semantic labels you apply to elements, and the taxonomy you capture in creation can make or break your ability to publish DITA content to the new technologies. The session will include real-world scenarios that rely on a microcontent strategy.
Jim Regan and Steve CaseyRecorded: Oct 3 201864 mins
Join our guest Steve Casey, Principal Analyst for B2B marketing at Forrester, and Jim Regan, CMO and Co-Founder at MRP, to learn why artificial intelligence and machine learning are crucial to future proofing your account based marketing strategy. ABM and AI are converging and delivering actionable triggers to transform your customers’ experiences forever.
Steve and Jim will share their perspectives on why utilizing AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies.
Here’s what you’ll learn from this webinar:
•Why AI should inform and operationalize your ABM strategy
•When centralized insights can enable a consistent content strategy by target account
•How to close the loop on integrated ABM strategies to identify and replicate high performing tactics, while eliminating the low performing ones
Rolf Schromgens, CEO, TrivagoRecorded: Oct 3 201862 mins
Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.
But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.
Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?
Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!
Register for free!
Attend this webinar and learn:
* How to tell if your marketing and IT departments are AI-ready
* The fundamentals of an AI-driven infrastructure
* The role of clean, definable data goals in successful AI implementation
* How to scale the AI workload
* Andrew Malinow, PhD., Principal Data Scientist, Zylotech
* Rolf Schromgens, CEO, Trivago
* Sherif Mityas, Chief Experience Officer, TGI Friday's
* Michele Goetz, Principal Analyst, Forrester
* Rachael Brownell, Moderator, VentureBeat
Christa Tuttle, CEO, Launch MarketingRecorded: Oct 2 201847 mins
Senior executives are more fluent in analytics and spreadsheets now than ever before, and they
want regular reporting on their return on investment. So, how do you determine which analytics
are the most valuable to share with your C-level staff?
For C-Suite decision makers, interest in metrics comes down to understanding the ROI on their
marketing dollar investment. In this presentation, Christa Tuttle, CEO of Launch Marketing,
breaks down the most important elements of tracking customer acquisition cost (CAC), lifetime
customer value and marketing generated revenue to make sure you are armed and ready to
demonstrate the value of your marketing programs.
Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, MarketoNov 16 201810:00 amUTC60 mins
Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?
Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.
You will learn:
- Strategies for transforming yourself and your marketing message into something worth noticing and remembering
- How people pay attention, remember content, and ultimately act on it
- How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
Scott Minor, Online Marketing Program Manager, Marketo and Favian Castillo, Digital Marketing Specialist, MarketoNov 27 201810:00 amUTC30 mins
How does Marketo get the most out of their own search and social advertising campaigns? Join Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo.
You'll learn Marketo's secrets to:
- Targeting, user experience, and tracking
- Measuring success/ROI by program, campaign, and individual ads
- Retargeting, ABM campaigns & more!
Gavin Laugenie, dotmailerDec 4 201811:00 amUTC45 mins
Discover the key findings and insight from the 2018 edition of our benchmark email marketing report. We’ll explore winning tactics practiced by leading ecommerce brands and learn from those common pitfalls you’ll do best to avoid.
We’ll advise serious marketers like you with unmissable tip and tricks – proven to revive your customer experience and give your email programs a boost.
Jason Stewart, VP, Strategic Content, AnnuitasDec 4 20184:00 pmUTC60 mins
Knowing that customer experience is often the differentiator driving customer loyalty and advocacy, it’s top of mind in nearly every B2B organization. However, some companies fail to understand that the customer experience begins before the purchase, not afterwards. Companies that seize the opportunity to differentiate with a pre-purchase experience that stands apart will reap the rewards. Quite simply, optimizing and improving the customer experience early in the buyer’s journey can dramatically impact revenues.
In this webinar you will learn:
• How your messaging needs to change as your buyer moves through the funnel
• Why the customer experience matters, even before they actually become customers
• Keys to understanding your buyer’s journey
• How to better match the medium to the message
ANNUITAS VP of Strategic Content Jason Stewart will share how your messaging needs to adapt to the needs of the buyer. Content, engagement and process need to be driven by a strategy that focuses on the buyer, and that has a goal of improving and optimizing their experience all the way through the funnel. Move away static, one-size-fits-all messaging focused on product or services and improve the customer experience before the sale.
Christa Tuttle, CEO, Launch MarketingDec 4 20186:00 pmUTC45 mins
Sales is great at speaking with prospects, uncovering their particular needs and pain points, and making adjustments on the fly based on what is resonating and what isn’t during a conversation. However, your website, marketing collateral and revenue marketing campaigns can’t make these same real-time adjustments based on body language, questions and other customer feedback—whatever potential customers see is what they get.
As the B2B landscape shifts and buyers do an increasing amount of research on their own, it’s more important than ever for tech execs to prioritize strong B2B messaging so they clearly articulate the value prop and compel prospects to engage. In this presentation, Christa Tuttle, CEO of Launch Marketing will guide participants through strategic approaches and best practices for building company messaging that gets right to the heart of what customers need and triggers revenue-generating actions.
Dean Takahashi, Lead Writer, GamesBeatDec 4 20186:00 pmUTC60 mins
Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports.
There is a lot for the video game industry to learn from the legacy sports broadcast model; but there’s a catch: The video games industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences.
So why would we just do it the same way as before? The answer? We probably won’t. Not for long at least.
In this special session, our panel of experts will unpack the old and the new of esports, and explore where genuine innovation may come from in the future. We’ll discuss how to get the most out of traditional methods, and how some companies are experimenting with new approaches to engaging with audiences and driving revenue.
Register now to join us for free.
Attend this webinar and learn:
* How the current esports model stacks up against traditional sports, and where the money is coming from now
* The new technologies that will change the existing business model
* The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line
* Jonathan Singer, Industry Strategist, Akamai
* Robb Chiarini, Director esports, NCSA at Ubisoft
* Dean Takahashi, Lead Writer, Gamesbeat
* Kent Wakeford, Co-founder and COO, Gen.G
Arthur Germain, Communication Strategy Group | Lisa Dreher, GuideforceDec 4 20188:00 pmUTC45 mins
Driving valuable and authentic engagement with your prospects is increasingly difficult. There’s so much digital noise, bright-and-shiny social media objects and boring, “been-there, done-that, got-the-tee-shirt” marketing programs that even some marketers appear to have stopped caring about their messages. You need to break out of the mold and do something different to standout and be heard. And, the best thing about the approaches in this presentation, you don’t have to say anything. Leave the storytelling to your customers and partners. In this session we will detail real-world examples and actionable advice you can implement today to start driving more qualified engagements and in new and exciting ways that are fun to implement.
Walk away from this session with examples that have worked, a view into the results you can expect and a formula for implementing these powerful storytelling programs for your company.
We will show you how to get started right way. Join Arthur Germain, Principal & Chief Brandteller, Communication Strategy Group and Lisa Dreher, CEO & Head Brand Strategist, GuideForce, for a lively look at 3 Ways to Tell Your Most Powerful Brand Story.
Jordan Con, Product Marketing Manager, Bizible and Lizzy Funk, Demand Generation, MarketoDec 5 20182:00 pmUTC45 mins
How to efficiently maximise real impact in a data-driven marketing world.
All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.
In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
Scott Abel, Tonie Flores, M.K. Palmore, and Keyaan WilliamsDec 11 20186:00 pmUTC60 mins
All systems have weaknesses – places where a determined attacker has the potential to breach security and either disrupt your organization or steal your data. Defending your organization and its digital assets starts with understanding your vulnerabilities. Therefore, cybersecurity planning must begin with a solid understanding of the places where your systems, processes, and staff are vulnerable to attack.
The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security.
Some of the highest profile security breaches, including the hacking of email messages from the Democratic National Committee (DNC) during the 2016 US elections, have happened because users were fooled by a spear phishing attack – an attack that uses a personalized email message to lure a reader into revealing login information or clicking on a link to malware. Once the hackers gained access to the DNC system, they were able to install tools that allowed them to retrieve email messages and other data.
Cyberattacks can come from software, hardware, and people. Business professionals must defend against attacks from all of these sources. Although it may seem out of your control, you are not helpless against cyberattacks. There are things you can do to help protect your digital assets.
Join Scott Abel, The Content Wrangler, for a discussion about cybersecurity with Toni Flores, editor of “The Language of Cybersecurity," M.K. Palmore, Senior Federal Law Enforcement Executive for the FBI, and cyberdefense specialist, Keyaan Williams of Cyber Leadership and Strategy Solutions, LLC. We’ll discuss the current state of cyber warfare and help you understand a variety of vulnerabilities, exploits, defenses and controls.
Rachael Brownell, Moderator, VentureBeatDec 12 20186:00 pmUTC60 mins
While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.
Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.
To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!
Registration is free.
Attend this webinar and learn:
* How to use martech to digitize offline channels
* How to integrate traditional marketing efforts into their newer tech-driven marketing stack
* The importance of combining online and offline marketing
* How to track offline conversions
Jennifer Kaufman and Debbie RoemerDec 12 20186:00 pmUTC60 mins
Adding a vendor to your staffing model can be a strategic move if you need to reduce budget, deliver new content types, scale fast, or co-locate writers in new geographies.
Join Scott Abel, The Content Wrangler, and his special guests, Jennifer Kaufman a Senior Content Services Manager at NetApp, and Debbie Roemer, a highly experienced content consultant, for this free, one-hour webinar. Jennifer and Debbie will talk about how to find the right vendor, plan for the engagement, and nurture the relationship. You'll learn how to plan for success when building a mixed team of vendor and staff content creators.
Scott Abel, The Content WranglerDec 13 20186:00 pmUTC60 mins
Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.
Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
Wouter Maagdenberg, TXTOMediaDec 13 20189:00 pmUTC60 mins
Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.
TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
–Watch instead of read; visuals and video are preferred above text by most audiences.
– Rich media creation is no longer a painful manual and disconnected process
–Technical publications become more vital for sales.
ABOUT WOUTER MAAGDENBERG
Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR.
Val Swisher - Content Rules, Inc. and Philip Delaney - SDLJan 17 20196:00 pmUTC60 mins
Companies need a global content operating model (GCOM) to address the growing complexities of the content supply chain in order to deliver multilingual digital experiences.
In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results.
We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.
Takeaways from this webinar:
* Attendees will learn how to make their source content global-ready
* Understand the technologies used to deliver exceptional multilingual digital experiences
* See how AI is helping shape the digital landscape