The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.
As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!
The definition of a triggered campaign and how they work
How triggered campaigns can be applied to amplify the marketer's relevance in the moment
Ways triggered campaigns can be leveraged across the entire buyer's journey
BrightTALK Local is our in-person global event series that brings together the best minds in marketing to exchange ideas, get inspired, and connect. With events in San Francisco, London, Singapore, Hong Kong, Seattle, Austin and more, we can't wait to come to your city soon. Check out this clip for a behind-the-scenes look at our BrightTALK Local events.
Jess Bahr, Senior Director of Growth, NS1Recorded: Jul 12 20193 mins
NS1 turned to BrightTALK to acquire new leads, and nurture those leads already in their database with engaging thought leadership webinar and video content.
BrightTALK allowed NS1 to be more efficient and increase their webinar cadence, and the leads coming in were of higher quality. In fact, when NS1 instituted an Account based marketing approach, they found more overlap between the BrightTALK audience and the target account list than any other source.
GDPR hurt NS1's EMEA database. BrightTALK has been a valuable tool in rebuilding this after GDPR went into effect..
Elliot Zissman, Director, Phase 2.Recorded: Jul 11 201933 mins
Join this 30 minute webinar and learn how scaling a business needs an ongoing stream of consistent sales opportunities. Attendees will hear how to achieve this, along with the processes, people and technologies that are required, along with the common mistakes made when implementing.
This session will also address:
● What is sustainable revenue all about?
● How do outbound “cold” efforts sit alongside inbound marketing - what are the differences and benefits of each?
● The ideal sales team: as you grow, who do you need and when?
● Start with data and end with data, and repeat
● Using technology: CRMs, automation, LinkedIn: which tools are best?
● Cold calling 2.0: there’s still a place for the phone
● Carouselling for success: never give up
About the presenter:
Elliot Zissman brings 20 years of success of taking technology companies from a low base to a strong number. For the last decade, his focus has been working directly with international companies, to launch into Europe, and with founders of businesses, to commercialise their sales operations and take them to the next level. Prior to this, he was a consultant for global enterprises advising on how the internet would disrupt their business.
He started his career at HSBC and holds a Masters in Economics from the University of Cambridge. Elliot is the founder of Phase 2, a growth accelerator. https://www.linkedin.com/in/elliotz/
Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, MarketoRecorded: Jul 11 201961 mins
Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?
Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.
You will learn:
- Strategies for transforming yourself and your marketing message into something worth noticing and remembering
- How people pay attention, remember content, and ultimately act on it
- How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALKRecorded: Jul 9 201959 mins
Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.
In this live webinar, BrightTALK’s CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team’s resources for high-value activities.
In this webinar, you’ll learn:
-How to identify authentic intent
-How to build your business by building trust
-How to scale through strategic use of tools and human capital
Gerald Murray & Janet DulskyRecorded: Jul 9 201963 mins
Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.
Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.
The definition of CX and big trends
CX leadership, roles, and metrics
The new rules for marketers, including harnessing the power of customer centric data
Val-Pierre Genton, VP Product Marketing, BrightTALKRecorded: Jul 2 201955 mins
When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. For those of you who have started using intent signals to prioritize accounts or leads, you're likely challenged by the fact that anonymzed data without any context around where the engagement happened and for how long, makes it hard to turn intent signal into business growth. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers. Learn how to use them to boost content and demand marketing success.
In B2B marketing, acquiring and inspiring prospects and customers can feel like a frustrating guessing game, but that doesn't have to be the case. Join BrightTALK's very own Val-Pierre Genton for a dialogue on one of the most important topics in marketing. You'll walk away from this session with insights on:
Truly defining your audience. We'll look beyond cookie-cutter personas and help you get into the mindset of your buying committee.
Tapping into the intent signals that really matter via proprietary, first-party data and key sources that give you the full picture.
Putting it all together. Turn intent into engagement in a few steps.
In today's world, like it or not, your documentation is part of your company's overall digital experience. The goal of your content must be to provide relevant answers to technical questions about your product as quickly as possible. In most tech-related businesses, technical content resources make up the large majority of content assets across your web presence, providing potential for the greatest impact on the overall digital experience and customer satisfaction. In this session we will demonstrate how taxonomy helps you to facilitate that excellence in personalized content delivery.
Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Lawrence Orin, Product Evangelist and Customer Implementation Expert for Zoomin Software for this free, one-hour webinar.
Jean Ginzburg, Founder & CEO, JeanGinzburg.comRecorded: Jun 19 201942 mins
Content is now the way that businesses should be selling their products and services. Creating a consistent content strategy will set you up for success. The presentation will cover ideal target market, marketing messaging, content creation, content hack to create a month worth of content with just one source and creating a content calendar.
The presentation will go deeper into the types of content and using a Content Hach where you can create ONE piece of content and repurpose it for the entire month. And lastly, the presentation will get into how to create a content calendar and distribute content, using tech platforms and social media platforms.
Thomas Cross, CEO, TECHtionary.comRecorded: Jun 19 201935 mins
In this webinar, we will explore how selling practices whether traditional or ABM-account based marketing need to see the world through the eyes and "moccasins" of customers. Selling must embrace who their customers sell to and help them "pull their products off the shelf" of their customers.
Christopher Ryan, CEO & Founder, Fusion Marketing PartnersRecorded: Jun 19 201945 mins
When properly aligned, the marketing and sales teams can generate enormous value for
prospects and customers as well as profitable revenue for their organizations. In this
informative session, revenue growth and B2B marketing expert Chris Ryan will share actionable
strategies for utilizing your people, processes and technologies to create an unstoppable
revenue machine. Specifically, Chris will cover:
1. How marketing can help your sales reps move up the value chain.
2. The essential elements of an effective lead-to-revenue framework.
3. How to use a service level agreement to boost performance.
4. Why marketing needs to prove its contribution to revenue.
5. How to quickly assess performance and stop marketing and sales leakage
Christa Tuttle, CEO, Launch MarketingRecorded: Jun 19 201938 mins
Laying the groundwork for sales and marketing alignment is vital to success. According to MarketingProfs, alignment leads to 36% higher customer retention rates and 38% higher sales win rates. Even though alignment is proven to be critical to success, it can be difficult to get teams on the same page with processes that facilitate synchronicity.
In this webinar, Launch Founder and CEO Christa Tuttle will help sales and marketing teams build the LINK to lock down criteria, identify standard processes, normalize regular communication and keep track of progress. By creating a shared language, processes and measures of success, B2B teams walk away from this webinar ready to establish a more efficient and united task force within the company.
David Pitta, CMO and Tanya Dracolakis, Sales and Marketing OperationsRecorded: Jun 19 201955 mins
Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old algorithms to better recognize buyers' intentions. B2B sales and marketing teams now face a new priority. How do we leverage these new intent signals and prioritize them in go-to-market efforts?
Join David Pitta, CMO at BrightTALK and Tanya Dracolakis, Sales and Marketing Operations at BrightTALK to learn how to operationalize first-party intent data.
In this session, we’ll discuss:
- Layers and purpose of intent signals in B2B
- Separating account from person-based intent
- Enabling Sales Development to activate intent-based lead products
- Measuring business value and ROI from these investments
Elisabeth Cullivan Thomas, Founder, Launch Product MarketingRecorded: Jun 19 201937 mins
Product marketers are not building a product, nor are they selling a product, so what do they do? Most often, they find themselves at the intersection of product development, sales, and marketing. The role is ambiguous - sometimes strategic with persona development, pricing, and messaging responsibilities or tactically focused on collateral, webinars, and research. Great product marketers thrive on the role’s ambiguity and cross-functionality. Attend this webinar for an inside look at the high-demand role of product marketing.
Rene Power, Founder, Vision B2B Marketing and Training LtdRecorded: Jun 19 201964 mins
In all new BrightTalk webinar, regular contributor René Power from Vision B2B Marketing
and Training will share powerful strategies to help B2B product and service businesses
maximise their expertise and marketing resources to drive the right kind of inbound inquiry.
In this session you’ll learn how to
- Reverse engineer a sales funnel and align marketing activity to it
- Identify and understand the needs of target audiences
- Creatively create multi-use content and powerful integrated marketing programmes
including lead magnets, article syndication, email, PR, social and more.
Webinar attendees can get access to a bonus workbook for the webinar by firstname.lastname@example.org ahead of live broadcast.
Clarice Lin, Content marketing & Analytics Strategist | ROI Doctor, BaselineLabsRecorded: Jun 19 201953 mins
Everyone can do content marketing, but not everyone knows how to turn articles into cold hard cash.
In this masterclass you'll learn how to create a laser focused content strategy for your targeted focus group and how to use tracking and attribution data to create a content sales feedback loop to maximize the ROI of your content marketing strategy.
Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & CoachRecorded: Jun 19 201961 mins
B2B marketing used to be simple, now we live in a post-big data world, surrounded by information, reports and dashboards. Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen and revenue marketing models... but few have been able to use and optimise data analysis at the right level yet. From personas & pain points to channels & content, you will learn the key steps, tools and tips to save your and team’s career by becoming a more data- and ROI-based marketing growth engine.
CMOs and their teams can then face the ultimate battle with the CEO of proving their value, strategy, campaigns and measuring their efforts ROI at best. Transforming from a traditional branding & marcom to a Revenue Marketing Center of Excellence is a must to WOW your internal & external stakeholder. Focusing on the 20-80 in terms of campaigns and operation is vital to make it beyond 2020. We will shortlist the main phases, KPIs and tactics to increase acquisition, retention, engagement, revenue or referral, to ensure that your ingredients will become a recipe for success. Key issues for the marketing teams usually reside in (1)the lack of commercial focus strategy-wise, (2) unreliable data, (3) wrong KPIs focus, but also (4) mis-use of tools, (5) lack of human analysis skills/process and (6) mismanaged expectations with sales and board
Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager skills and operational expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision and quick wins on campaigns & channels with a pragmatic, people- and data-focused approach to help teams achieve their commercial objectives faster.
Simon Gerzina, Managing Director & VP BrightTALK StudiosRecorded: Jun 13 201955 mins
Creating videos that make an impact and drive business growth is easier said than done. Most marketing teams are skilled to tell stories via webinars, social, articles, white papers, collateral and eBooks. Video-based storytelling requires expertise that is rarely available in-house.
Join this talk to understand how to elevate your storytelling and brand with impactful video.
Taylor Wheeler, Director of Digital Sales for V Digital ServicesRecorded: Jun 5 201958 mins
For any industry, navigating the complicated world of digital marketing can be a daunting task. That task becomes twice as hard when we consider the Cannabis Industry.
Due to stringent regulations from Google, Facebook and other leading digital platforms, the marketing options available to the Cannabis industry are extremely limited.
On Wednesday June 5th, join BrightTALK and V Digital Services’ Director of Digital Sales, Taylor Wheeler, to learn more about the unique marketing platforms that ARE available to the Cannabis industry, and how to utilize these platforms to reach your exact target customer. Specifically, Taylor will cover:
- Organic and Local Search (SEO)
- Hyper-targeted Device ID technology
- Website Development in the Cannabis space
You will also be able to review some case studies that showcase each of these platforms.
Speaker: Taylor Wheeler, Director of Digital Sales for V Digital Services
Taylor is an accomplished sales leader, presenter and trainer with over 15 years of success in marketing and advertising. Taylor has been a specialist in the digital marketing realm since 2008, with an emphasis on Organic SEO. Based in Denver, he has worked with Cannabis-related companies there locally, and across North America, since 2009.
James C. Foster, CEO, ZeroFOX & P.W. Singer, Author of LikeWar: The Weaponization of Social MediaRecorded: Jun 5 201944 mins
Is your organization prepared for the newest cyber threat to have hit business and government alike: attacks targeting not the networks, but the people and their beliefs on them? P.W. Singer's new book LikeWar outlines a radical new paradigm for understanding and defending against the unprecedented threats of our connected world. Modern businesses need to prepare and protect themselves against digital threats in our new social spaces that have hit everything from elections to corporate brands. Learn about this new battlespace and how organizations can better protect their executives, brand and people.
-Explore the collision of social media, war & politics
-Understand the social media based attacks targeting your brand and business
-Learn top tactics to protect yourself and your organization on social & digital channels
Lisa Buffo, Cannabis Marketing Association; Daniel Stein, EVB; Taylor Wheeler, V Digital ServicesRecorded: Jun 5 201959 mins
As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
Simon Gerzina (VP & Managing Director, BrightTALK) & Jon Mycroft (Director, Creative Accounts, BrightTALK)Jul 18 20191:00 pmUTC60 mins
For many marketers, the prospect of putting together an impactful video project or campaign can appear daunting. With so many variables to consider, how do you approach video marketing in a structured and creative way that will generate positive results?
The first in our series of ‘The Four Pillars of Video Marketing’ focuses on the need to be specific when strategizing, creating and distributing video content. Join Simon Gerzina, VP and Regional MD of BrightTALK and Jon Mycroft, Director, Creative Accounts at BrightTALK to learn how to focus on the details that matter when creating video.
Make smarter content decisions for better business results with content intelligence. That sounds great, but how?
Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.
• Recognize three types of content decisions that benefit from content intelligence.
• Understand four ways content intelligence can improve content decisions.
• Find out what it takes to win big on content.
ABOUT COLLEEN JONES
A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
Thomas Burg & Rahel Anne BailieJul 24 20193:00 pmUTC60 mins
Large tech companies have been hoarding data and information for years, many of it sitting in various departments, untouched. Organizations are beginning to understand the need for automation to process all of their unstructured and structured data into meaningful knowledge, helping to drive content and creating new forms of distribution channels with the help of augmented intelligence.
Join Paul Perrotta, The Technical Communication Wrangler for this free one-hour webinar. Paul’s special guests will be Thomas Burg, Business Solution Architect at Semantic Web Company (PoolParty), and Director of Content for Babylon Health, Rahel Anne Bailie. Attendees will learn about leveraging an organization’s content offerings and how to optimize its production and delivery to help meet your goals.
This webinar will also discuss the importance of using Semantic AI in Knowledge Graphs, including:
• Learning how to develop and deliver strategic content solutions based on semantic knowledge models
• Showing you how to link content to external data sources and the benefits it can bring to a content strategy
• Demonstrating to data engineers how to benefit from semantic text mining
Nick Markwith, Director, CommunitiesJul 30 20194:00 pmUTC60 mins
Webinars are a proven tactic for driving engaged, qualified leads but are often executed poorly or without the audience in mind. A poor presentation can have the opposite effect intended if marketers and presenters don’t approach the webinars that deliver value, insights, and authenticity to your audience.
Join Nick Markwith as he reviews how BrightTALK’s editorial team manages their 2,000 webinar editorial calendar and discusses the five best practices for developing a webinar editorial calendar that excites, engages and educates your target audience.
In this session, you will learn how to:
• Understand what drives your audience
• Explore new sources of novel editorial ideas and formats
• Identify best practices to keep your audience engaged and nurtured
In this 30-minute webinar, we will explore the means for accelerating company performance by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
1 - Customer – now and forever will always be about the customer.
2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
3 – Channels Media – what mainstream and other media channels are customers using now and will use?
4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
5 – Connections - the means for networking with other businesses, industry, government and others.
6 - Communications - the unique organization processes that occur between companies and customers.
7 - Collaboration - organizational thought leadership for content development and delivery processes.
8 - Call to Actions – driving behavior without which nothing happens.
9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
Jordan Con, Product Marketing Manager, Marketo, an Adobe CompanyAug 6 20199:00 amUTC41 mins
Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.
How, when, and why to use journey and impact analytics
How to prove and improve impact with attribution data
What goes into good dashboards and reports
Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, MarketoAug 8 20199:00 amUTC60 mins
Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, MarketoAug 13 20199:00 amUTC49 mins
- How to select lead generation programs and evaluate successes
- How to plan email and nurture programs to move prospects through each stage of the marketing funnel
- Strategic tactics to create sales-ready leads
Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & CoachAug 14 20198:00 amUTC45 mins
2020: The CMO is dead. Long live the Chief STOROI Officer !
B2B marketing used to be simple, now we live in a post-big data world, inundated by information, reports and dashboards.
Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen, pipeline, ROI and revenue marketing models... but few have really been able to analyse data and visualise insights in the right way yet. Why is it so? Lack of process, talent, tools or wrong mindset?
From personas & pain points to channels & content, you will learn in one hour the key steps, tools and tips to save your and team’s career by increasing your stakeholders’ trust and becoming a revenue growth engine, from Insights to Stories and ROI.
In 2020, most CMOs and their teams will face the ultimate battle with their CEO/CFO: defending their budget and job by proving their value, strategy, campaigns and optimising their ROI fully.
Transforming to a Revenue Marketing Center of Excellence is a must and marketeers MUST act NOW !
We will shortlist 5 main phases, 10 KPIs and 25 actions to focus on the right 20/80 of your marketing operations and increase commercial ROI. Get ready for an energetic tour of core benchmarks, guidelines and inspiration to ensure that your team & career will not hit the “data wall” in 2020!
About Philippe Ruttens
Bringing over 25 years of experience as a B2B marketer at firms like Accenture, EY, MasterCard and Iron Mountain, Philippe coaches CMOs and helps sales & marketing teams transform faster into Revenue / ROI-driven marketing centres of excellence. Leveraging his multi-sector consultant and interim manager expertise combined with templates & process applied at many B2B clients, he combines his strategic demand generation vision, quick wins on campaigns & channels with a pragmatic people- and data-focused approach. Philippe’s WHY is to boost marketing teams transformation and help executives achieve faster & higher commercial objectives.
Laurie Wang, Digital Marketing ConsultantAug 14 201910:00 amUTC45 mins
In this webinar, you will learn:
1. The secret to spend less time on Instagram and get more results
that you must know to dramatically cut down the time that you spend on Instagram, yet getting you more results and profits
2. The top 3 mistakes that business owners make on Instagram in 2019
by following advice that no longer works and I'll show you my insider tips on what does
3. The most effective way to sell your services and products on Instagram in 2019 and confidently connect with your followers like a pro to create more impact online
Instagram is constantly changing and is dramatically different in 2019 and beyond.
Instead of just another social media platform, Instagram can become the main source of your business leads, sales, and booked clients.
But a lot of the information and advice are outdated because so much has changed on this powerful platform.
Join this webinar to get the most updated on what it takes to market you and your brand successfully on Instagram in 2019.
About Laurie Wang:
Laurie Wang is an award-winning digital marketing consultant, coach and trainer helping entrepreneurs and business owners grow their audience online and convert their audiences into paying customers and clients. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from solo entrepreneurs, young start-ups to FTSE 100 giants, from Google to global advertising agency Ogilvy.
She has been featured by the Guardian, Fast Company, and write for publications such as Elite Daily and Digital Business Women. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the UK Digital industry.
Christa Tuttle, Founder and CEO, Launch MarketingAug 14 20193:00 pmUTC45 mins
In order to make intelligent decisions from marketing data, B2B marketing execs need smart, precise data. Locating, vetting and analyzing this data, however, is one of the least exciting things for companies to prioritize. Many companies will choose volume over value and continue piling new data into their CRMs rather than taking on the slower, long-term work on proper data cultivation.
Join Launch Marketing’s Founder and CEO Christa Tuttle as she explores the importance of a strong data foundation in maximizing the profit potential of marketing. This presentation will discuss the true value of data in several components of an integrated marketing plan, from messaging, lead generation and more.
About Christa Tuttle
Christa founded Launch Marketing, a boutique marketing firm that acts as a virtual marketing team to B2B tech companies, in 2001. Under her leadership, the company has grown exponentially, to a portfolio of more than 150 clients to date.
Prior to founding Launch Marketing, Christa worked for Austin venture capital firm TL Ventures, where she managed marketing in-house and lent her expertise to its portfolio companies, helping them develop marketing plans and bring their first products to market. Before that, she led a marketing team at enterprise software company Trilogy, where her team successfully drove more than 50% of the lead generation.
It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.
Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.
There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!
*How to identify your AI needs
*How to identify your decision criteria
*The pros and cons of build and buy, and the best situations for each
*How to get a handle on the true costs of both build and buy
Daniel Foster, Strategy Lead, TechSmithSep 24 20195:00 pmUTC60 mins
Simplified User Interface (SUI) graphics are a modern approach for technical writers to explain user interfaces or concepts visually, while avoiding some of the pitfalls of typical screenshots. This visual treatment for graphics is user-friendly, facilitates localization and updating, and is easy to create.
Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead, TechSmith Corporation for this free, one-hour webinar.
Daniel will cover the advantages of SUI, how these graphics are being used to save companies time and money, and how you can easily create these innovative graphics with Snagit. He’ll also share original research that quantifies (in time and dollars) the impact of images and video on understanding, retention of complex information, task completion, and productivity. Finally, Daniel will wrap up the presentation with a sneak peak at what’s to come in Snagit 2020!
Christa Kleinhans Tuttle, Entrepreneur, Experienced Marketer and CEO, Launch MarketingOct 9 20193:00 pmUTC60 mins
Executive leaders that are willing to take risks and stay on the cutting edge of marketing trends often position themselves to capture lots of new business, talent and market share. The most successful leaders, however, know how to build a strategic foundation that is strong enough to support innovative trends while providing a tried-and-true baseline that keeps things grounded as the marketing landscape continues to evolve.
Join Launch Marketing’s Founder and CEO Christa Tuttle as she illustrates how webinar attendees can create best practices that can evolve into “next” practices, moving the needle on both innovative and stable success. This presentation will cover several cornerstones of B2B marketing, including messaging and positioning, integrated marketing plans, marketing automation and more.
Irene Rivkah Krasnoff, Digital Marketing & Sales Strategist, Sapir Management GroupDec 23 20194:00 pmUTC60 mins
Social Selling is the art of selling via social media. It's based on cultivating relationships and building authentic connections so that the selling process isn't awkward. As a result, your prospective client isn't defensive, anticipating having to say "no" to you. Why? Because you already laid the groundwork by building relationships via social media, and establishing a deep sense of trust where you're seen as the expert. Soulful social selling is about framing the sales conversation as a two way process to dig deeper into their specific challenges in a totally relaxed environment where the prospective client feels it's OK to say no.
You can even sell via livestreams and get "hell yeses!"
By using social media to produce compelling and valuable content, you're laying the groundwork during the early stages of the marketing and sales cycle for the client to internally say "yes" to your products or services. You'll learn how to use social media to develop relationships across 4 key phases: captivate your ideal clients' attention, cultivate online conversations, connect with your ideal clients and deepen the relationships & convert to paying clients without resorting to closing techniques that feel contrived, manipulative and product focused versus client focused.
Social selling is soulful because you're relying on your intuition to guide the conversation versus using a rigid structure. The conversations are still structured, but you have the flexibility to move in a different direction based on what your ideal client shares with you.