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Social Media Marketing

  • How a Fortune 500 Sales Company Uses Direct Customer Marketing to Drive Growth
    How a Fortune 500 Sales Company Uses Direct Customer Marketing to Drive Growth
    Gregg Terris, Aaron Bollinger, Roma Patel Recorded: Aug 12 2020 49 mins
    Learn how a Fortune 500 Hardware, Software, Cloud, and Services empire optimized the outreach process to existing accounts and found cross-sells, up-sell, renewals, and other opportunities.
  • Learn the What, Why and How of Requesting Reviews from Patients
    Learn the What, Why and How of Requesting Reviews from Patients
    Lindsay Neese Burton, Phil Rapisardo, Celine Patterson Recorded: Aug 12 2020 51 mins
    Research proves that healthcare consumers trust the voice of customers when choosing where to go for care. That’s even more true in the current healthcare crisis. Asking your patients to leave a review helps boost your search visibility and ratings — but first you must overcome the obstacles.

    Healthcare organizations that request reviews consistently get more and better feedback from their patients, which leads to more visibility, engagement and conversions. But first, you must align teams around a common patient feedback strategy, which can be challenging.

    During this webinar, we’ll cover the what, why and how of review requesting at a healthcare organization. Celine Patterson from Universal Health Services will join us and share her team’s strategy and implementation process, and the incredible results they’ve seen. You’ll learn:

    • Why review requesting is so important to patient acquisition, especially during COVID-19
    • How to overcome internal obstacles to review requesting
    • Why it’s easier than you think to implement review requesting
  • Using Structured Content to Manage Complex Global Medical Device Content
    Using Structured Content to Manage Complex Global Medical Device Content
    Ann Rockley and Val Swisher Recorded: Aug 12 2020 64 mins
    The globalization of medical devices content is very complex. There are numerous changes that must be tracked and used correctly such as units of measure, severity of alerts (warning vs. precaution), use of symbols, regulated statements, brand marks (trademark vs. registered trademark), drug or device names, image changes, Health Authority specific requirements and many more.

    It’s not just a question of language, the language may be the same but there can be multiple permutations based on health authorities, region, and country.

    Most companies track the variations with massive Excel spreadsheets which are time-consuming and error prone. Language service providers may have their own method of tracking these variants and the publishing vendor, responsible for the InDesign files, may have yet another!

    This session provides best practices for managing these complexities identifying how the variants can best be controlled using structured content in content creation, content management, translation, and production.

    Attendees will learn about the need to:

    — Create a structured content strategy
    — Develop a content reuse strategy
    — Create a content management repository that supports these complexities
    — Integrate translation workflows
    — Ensure quality
    — Automate publishing regardless of the language and type of information (e.g., IFU vs package label)
  • Employee Advocacy:  How to turn your staff into brand ambassadors
    Employee Advocacy: How to turn your staff into brand ambassadors
    ExpertFile in discussion with Anita Windisman - Co-Founder, Blue Square Collective Recorded: Aug 12 2020 63 mins
    Organizations have the capability to transform their marketing programs by tapping into their most important asset - their internal talent. Research shows that content shared by employees receives 8X more engagement than content shared by employers. Employees sharing their expertise can engage audiences with content that is seen as more personal, and trusted. Employee advocacy is also a proven strategy to quickly build culture, which is especially important with highly distributed teams.

    A leading expert on employee advocacy, Anita Windisman, will show you how to quickly unleash the power of an employee advocacy program to build an army of employee brand advocates who will help you build reputation and revenue.


    What you will Learn in this Session:
    ----------------------------------------

    - Key concepts of employee advocacy
    - How content sharing can benefit both an organization and staff
    - Getting buy-in from employees and how to boost their engagement
    - Tips for sharing content online - What NOT to share online and avoid common pitfalls
    - Best practices that are generating results for top organizations with employee content


    About the Speaker:
    ----------------------

    Anita Windisman is the co-founder of Blue Square Collective, a consultancy practice of ex-LinkedIn employees. The firm works with sales teams and businesses - enabling them to scale their business by prospecting on LinkedIn to achieve sales success. Most recently, she worked at LinkedIn, where she spent 5.5 years, both in the Toronto and London, UK offices. She provided strategic direction to senior sales leaders of global organizations such as SAP, Oracle, Xerox, 3M, Salesforce, IBM and others – on how to implement Digital Selling Programs in their organizations. Anita holds an MBA from the Rotman School of Management, University of Toronto where she lectures in two programs.
  • The “Next Normal” is Here: Flexibility, Communication, and Collaboration are Key
    The “Next Normal” is Here: Flexibility, Communication, and Collaboration are Key
    Wrike, Amicus, IURO Mexico, and REDX Recorded: Aug 11 2020 61 mins
    The workplace has been forever changed and the “next normal” is here. Some companies appear poised to continue their success while others are still trying to figure out what the future holds. What do successful companies know? Join Wrike and speakers from Amicus, IURO Mexico; and RedX to find out how their experiences pivoting to remote work have set them up for continued success. You’ll learn:

    - Why there is so much power in increasing visibility
    - How flexibility is crucial to success
    - Why project management is “a necessity” moving forward
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Kath Pay, Mike Austin & Mia Papanicolaou Recorded: Aug 11 2020 56 mins
    Join us for this live Q&A panel on Email Personalisation, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email, Mike Austin of FreshRelevance & Mia Papanicolaou of Striata
  • Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Gene
    Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Gene
    Hayley Ferrante Recorded: Aug 11 2020 40 mins
    n an ever-changing environment, revamping traditional email marketing is more important and more difficult than ever. Changing up email copy and using personalized subject lines just won’t cut it anymore. It's time to reimagine email and engage with your audience in a way you never have before - with trigger campaigns based on engagement.

    Watch Hayley Ferrante for her webinar, Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Generating Machine, where she will dive into how you can level up your email game and stand out from the crowd.

    You'll learn:

    How traditional engagement programs still work, but only to an extent
    How to listen to your audience and automate triggered campaigns
    Why token personalization is important, but not advanced enough
  • Agile 101- Demystifying Agile for Marketing and Non-Tech Teams
    Agile 101- Demystifying Agile for Marketing and Non-Tech Teams
    Wrike & Cprime Recorded: Aug 6 2020 61 mins
    Businesses today are faced with dynamic and fluid markets where they need to be nimble, react quickly, and deliver faster than ever to retain their position. Agile started as a software development methodology but has made inroads over the last decade to impact all elements of business. Agile methodologies enable teams to move fast by using an iterative process that relies on experimentation to evolve collaboratively and reach optimal solutions. Join Wrike and Cprime to learn:

    - What is agile? What is it not?
    - What agile looks like for different teams
    - Why agile is important for every business
    - How you can get started with agile
  • Why Is It So Hard to Combine Marketing Data?
    Why Is It So Hard to Combine Marketing Data?
    Ken Gardner, CEO and Founder - conDati Recorded: Aug 5 2020 44 mins
    Connecting marketing data across siloed systems (Google Analytics, Google Ads and Facebook Ads, Shopify, Salesforce, HubSpot, Marketo, etc.) provides more accurate insights when it comes to attribution, cross-channel analyses and tying web analytics to revenue. But the task of doing so isn’t an easy one. Why is that?

    Join conDati CEO Ken Gardner as he explains the importance of unifying marketing data and learn why the process can be time-consuming and tricky. Specific system examples will be shared to illustrate nuances.

    Learn about:
    • Why unifying marketing data is important – Limited Visibility = Limited Confidence
    • What is involved in building production data pipelines
    • The unique challenges each data source presents including navigating data quotas and handling retries from "socket timeouts" and "service unavailable"
    • Working with data latency
    • The power of clean, unified data and AI/ML
  • LOOPing Sales & Marketing for a Unified Customer Experience
    LOOPing Sales & Marketing for a Unified Customer Experience
    Christa Tuttle, Founder and CEO, Launch Marketing Recorded: Aug 5 2020 48 mins
    Laying the groundwork for sales-marketing alignment is vital to success. According to MarketingProfs, alignment leads to 36% higher customer retention rates and 38% higher sales win rates. Even though alignment is proven to be critical to success, it can be difficult to get teams on the same page with processes that facilitate synchronicity.

    In this session, Launch Founder and CEO Christa Tuttle will help sales and marketing teams build the LOOP to lock down criteria, organize processes, orchestrate regular communication and pulse your progress. By creating shared language, processes and measures of success, B2B teams walk away from this webinar ready to establish a more efficient and united task force within the company.
  • Why Revenue Operations is the missing link in your growth plan
    Why Revenue Operations is the missing link in your growth plan
    Frank Cowell, CEO, Digitopia Recorded: Aug 5 2020 50 mins
    Most B2B executives and CEOs struggle to find an effective growth plan. They are facing an unpredictable pipeline, diminishing marketplace differentiation, and a mountain of tactical chaos that keeps them from focusing on the big picture.

    Is this you? What if I told you RevOps is the key to unlocking your growth potential, and it’s actually not hard to start implementing in your business.

    In this session, you’ll learn:
    - What Revenue Operations Is
    - How RevOps is transforming how companies create internal alignment
    - And, 3 ways you can lead the charge in your organization to create a “Culture of Revenue” that will crush the competition

    If you’ve ever wished your siloed Marketing, Sales, and Service departments could be transformed into one powerhouse growth team…then this session was tailor-made for you.

    About Frank Cowell:
    Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a Revenue Operations firm based in San Diego, California. He works regularly with CEOs and B2B Executives who are looking to confidently drive predictable growth. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and business strategy that enables him to offer fresh perspectives on often-complex concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and Revenue Operations, business strategy and digital marketing. His book, Building Your Digital Utopia, was just released on Amazon this spring.
  • Optimizing Content Development: Grow Your Content Faster Than You Grow Your Team
    Optimizing Content Development: Grow Your Content Faster Than You Grow Your Team
    Tom Johnson, Paul Gustafson, Megan Gilhooly Recorded: Aug 5 2020 61 mins
    Companies of all sizes need to scale their content operations at some point, often with a flat or shrinking headcount. Startups look to larger enterprises to learn how to balance the quality of their content with efficient publishing practices. But here’s a secret — even the most productive enterprises struggle to achieve this balance.

    In this webinar, Scott Abel, The Content Wrangler, is joined by Tom Johnson, Senior Technical Writer at Amazon and author of the blog "I'd Rather Be Writing;" Paul Gustafson, CEO of Expert Support; and Megan Gilhooly, VP of Customer Experience at Zoomin Software. Together, these three content experts share the good, the bad, and the ugly realities of centralizing content operations and developing content at scale.

    Attendees will learn:

    1) Strategies for scaling content development without growing headcount
    2) Pros and cons of centralizing documentation efforts vs. autonomous content silos
    3) Eight elements for optimizing content delivery and the customer experience
  • Creating Alignment Across Every Stage of the Buyer’s Journey
    Creating Alignment Across Every Stage of the Buyer’s Journey
    Donny Deaile, BrightTALK | Lisa Camerlengo, StoneTurn | Andrew Lea, Alliance4Data Recorded: Aug 5 2020 47 mins
    Great marketing teams don’t just generate leads. Today’s best marketing teams work hand-in-hand with sales to cultivate an engaged audience and nurture prospects along every stage of the buying cycle. By breaking down silos and coordinating efforts, closely aligned teams can seamlessly deliver relevant and engaging content that converts buyers and closes deals.

    Join some of the most effective leaders in the business for a keynote panel to discuss the top three ways you can close the gap to create actionable sales and marketing alignment across every stage of the buyer’s journey.

    Panel:
    Donny Deaile, Senior Sales Executive, BrightTALK (moderator)
    Lisa Camerlengo, VP of Marketing, StoneTurn
    Andrew Lea, Founding Partner/Chief Messaging Officer, Alliance4Data
  • Knock-em out: Train your sales team to win at every stage of the buyer’s journey
    Knock-em out: Train your sales team to win at every stage of the buyer’s journey
    Rashmi Vittal, CMO, Conversica & Tim Riesterer, Chief Strategy Officer, Corporate Visions Recorded: Aug 5 2020 59 mins
    Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates.

    What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to close them? Or vice versa, your sales team are highly trained ninjas but they’re not getting enough opportunities to close? Or worse, you’re not successfully able to do both?

    Join Corporate Visions and Conversica as we discuss methods to help sales and marketing work together to find and close sales-ready leads faster.

    In this webinar, you'll learn:

    • Tee-em up: Find-Sales Ready Leads Faster in the buyer’s journey
    • Suggestions for training your sales team to win at every stage of the buyer’s journey.
    • Tips for aligning sales and marketing around finding and closing hot leads
    • How the power of conversation can help you generate more pipeline despite the changing economic landscape.


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Conversica who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Up your marketing game: Keep in touch... without touching anything!
    Up your marketing game: Keep in touch... without touching anything!
    Angela Silbernagel, Director of Marketing, Real Wealth® Marketing Recorded: Aug 5 2020 47 mins
    Have big plans for marketing but a tight schedule? Lighten your load with hands-free automated campaigns! Learn the ins and outs of building an evergreen prospect-to-customer journey, and specific follow up automations that will free up your time and make your customers feel noticed and loved. Director of Marketing, Angela Silbernagel, will give you an overview of why and how campaigns are so effective in getting leads and closing sales, especially in the new post-pandemic world.

    What you’ll learn:

    - How to build a campaign, step-by-step
    - How to ‘find your voice’ in your communications for your company and brand
    - Quick, easy ways to save yourself time and effort using simple tech tweaks

    About Angela Silbernagel, Director of Marketing, Real Wealth® Marketing:

    Angela is a classic millennial that annoys Baby Boomers because she intuitively understands technology and loves to use it! She graduated with her Bachelor’s Degree in Marketing from the University of Wisconsin-Milwaukee in 2014, and regularly attends 20+ conferences, seminars, and online workshops each year to continue expanding her knowledge of the ever-changing marketing world. She helped develop the logic for and design the user-friendly format of the Real Wealth® Marketing technology platform that allows for personalized automation. In her spare time, Angela loves to play board games, practice with her ukulele band “Ukerazy,” and hosts a monthly Book Club meeting with her friends. She also loves to play beach volleyball and usually joins multiple leagues each summer.
  • Flip the Switch: Exceptional sales and marketing alignment
    Flip the Switch: Exceptional sales and marketing alignment
    Olivia Dassler, Tanya Dracolakis, Anthony Heaton, Jonathan Watanabe (BrightTALK) Recorded: Aug 5 2020 61 mins
    In today's high-speed world, nobody has time to be slowed down by ineffective communication and siloed teams. Especially during periods of stress, the strength of sales and marketing relationships, and the efficacy with which they work together, can mean the difference between closed deals and lost opportunities.

    Join members of BrightTALK’s closely integrated sales, marketing, and operations teams as we highlight the nuances of creating and maintaining exceptional sales and marketing alignment. We’ll break-down how BrightTALK’s blend of people, process, and technology ensures transparency, and demonstrate how you can incorporate each into your sales and marketing partnerships.

    We’ll focus on:
    - Aligning on metrics and ensuring one "reporting source of truth”
    - How we use technology to streamline, automate, and amplify
    - Relationship-building as a strong foundation for success

    You’ll come away with actionable best practices that set you up for success and prepare your interdepartmental team to capitalize on opportunities as they arise.
  • Account-Based Marketing: the missing link to align Sales & Marketing
    Account-Based Marketing: the missing link to align Sales & Marketing
    Roy Brockman, Director of Marketing at SecuriThings Recorded: Aug 5 2020 27 mins
    What is Account-Based Marketing?
    The different between Account-Based Marketing and Account-Based Sales Development
    How to define a list of targeted accounts?
    How to combine lead generation with Account-Based Marketing?
    Why does Account-Based Marketing require a complete alignment between Sales and Marketing?
    Account-Based Marketing during COVID-19

    My success story:
    Account-Based Marketing in an Seed-Round start-up
    From Marcom to Product Marketing and Sales enablement
    Adapting the messaging to each account
    Building an Account-Based-oriented website
    Tier-1 customer acquisition
  • Smarketing - Sell smarter, not harder
    Smarketing - Sell smarter, not harder
    Peter Strohkorb, Sales Acceleration Specialist Advisor, Founder and Principal at Peter Strohkorb Advisory Recorded: Aug 4 2020 47 mins
    Sales and Marketing alignment is nothing new. We know WHY it is a good idea. What has been missing from the conversation is HOW to go about it to make it successful, and WHO needs to be involved to make it sustainable.

    In this talk, international Sales Acceleration Specialist Peter Strohkorb will outline a series practical steps you can take now to make your Smarketing initiative a success.
  • CXO Panel: Adapting Your Tech Infrastructure for Today’s World of Remote Work
    CXO Panel: Adapting Your Tech Infrastructure for Today’s World of Remote Work
    Andrew Filev, CEO - Wrike, Le Lu, CIO - One Workplace, Candice Zarr, IT Consultant Recorded: Aug 4 2020 64 mins
    The worldwide pandemic has forever changed the way we work. There’s still uncertainly about the future but one thing is clear: organizations that don’t react quickly risk losing market share. IT plays an increasingly important role to ensure orgs can pivot to meet changing conditions.

    Join Wrike for a webinar focusing on how IT can support and encourage adaptability and efficiency for remote work, and help ensure company goals are achieved. Join Wrike’s CEO Andrew Filev as he talks with Le Lu, CIO of One Workplace, and Candice Zarr, an IT consultant who has worked with Unilever, Melissa and Doug, major financial institutions, and Yale University.

    They’ll discuss:
    -Ways to ensure your tech stack is adaptable to meet your remote team’s needs
    -Best practices when implementing cloud platforms
    -Security tools and technologies to protect your cloud infrastructure
  • The Future of Technical Communication
    The Future of Technical Communication
    Rob Gillespie Recorded: Aug 4 2020 45 mins
    We chat with Rob Gillespie about his thoughts on the future of technical communication, the potential death of traditional (and more recent) approaches to content production, and his thoughts about the impact that other changes may have on the world of content production, delivery, and consumption.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • Credit Unions Only: Driving New Members And Products With Reputation Management
    Credit Unions Only: Driving New Members And Products With Reputation Management
    Vice President of Sales Tom Barnes & Product Marketing Manager Colby Kennedy Recorded: Jul 30 2020 40 mins
    Credit unions provide members with a number of benefits over traditional banks — including lower interest rates on loans, and higher rates of return on investments and accounts. Yet, few are successful at communicating those benefits to potential members.

    To survive and thrive in this highly competitive market, credit unions must drive new members — and the best way to do that in today’s feedback economy is by managing their online reputation. Credit unions that proactively manage all forms of member feedback increase visibility and engagement, convert prospects to members, and, ultimately, boost revenue.

    Watch this webinar to learn how credit unions can leverage online reputation channels such as Google to get found, get chosen and get better. You’ll learn about:

    • How to boost visibility and engagement on Google
    • The value of acting on member feedback
    • What you stand to lose by not managing your online reputation
  • How Inclusive Design Gives Everyone a Seat at the Table
    How Inclusive Design Gives Everyone a Seat at the Table
    Vince Abbate Recorded: Jul 30 2020 43 mins
    Join us for a live discussion with Vince Abbate about the need to think differently about how you build things -- including content. We'll chat about inclusive design -- what it is, why it matters, and how you can get started. And, we'll leave you with the ammunition to explain why adopting inclusive design mindset can help your organization increase the bottom line.
  • Flip the Switch: If Offices Are Empty…Does ABM Still Matter?
    Flip the Switch: If Offices Are Empty…Does ABM Still Matter?
    Rob Leavitt, Senior VP of Consulting (ITSMA), David Pitta, CMO, and Roma Patel, Marketing Programs Manager, (BrightTALK) Recorded: Jul 30 2020 61 mins
    As marketers adopted account-based marketing strategies over the last couple of years, they now find themselves in a state where their audiences are not physically in accounts. The impact of COVID-19 has impacted how marketers may target and engage their audiences. It’s also forced teams to revisit their ABM strategies.

    Can ABM work in this new world or do we need new and creative ways to hit our KPIs?

    BrightTALK’s CMO David Pitta and Marketing Programs Manager, Roma Patel are teaming up with ITSMA’s Senior VP of Consulting, Rob Leavitt, to report on key survey results and dig into ABM, the current landscape and what we can expect in the coming months.

    Join us as we explore the impact on:
    - Account data sources as well as account targeting
    - Intent data and its relevance with an increasingly remote workforce
    - Personalization
    - Inbound vs. Outbound prospecting
  • Building a Content Strategy
    Building a Content Strategy
    Garrett Ruiz Recorded: Jul 30 2020 30 mins
    The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.

    Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success.

    You'll learn:

    How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
    What foundational elements to include in your content strategy
    Why content teams need to lean into messaging and campaign strategies


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  • How Companies Win Using Google My Business Q&A Feature
    How Companies Win Using Google My Business Q&A Feature
    Adam Dorfman, Colby Kennedy Recorded: Jul 29 2020 37 mins
    Today’s customers make decisions about engaging with businesses using information they find in Google search results — and they may never make it to your website. This major shift in consumer behavior means Google is your business’ new front door. What’s more, the Q&A feature on your Google My Business (GMB) listing provides a critical first impression, and businesses that use this feature properly can increase SEO and search visibility, and improve overall customer experience.

    During this webinar, Adam Dorfman, Reputation.com’s Director of Product and in-house Google expert, will describe how to optimize your GMB Q&A for maximum impact. You’ll learn:

    • Why your GMB Q&A is such an important part of your Google presence
    • How to increase customer engagement and SEO using the Q&A feature
    • Real life examples of businesses that are doing Q&A exceptionally well
  • Structured Content Powers the Healthcare Voice Revolution
    Structured Content Powers the Healthcare Voice Revolution
    Bill Cava Aug 13 2020 3:00 pm UTC 45 mins
    We're on the cusp of a remarkable revolution in the healthcare industry. There's a transformation taking place — a metamorphosis in the way that hospitals, labs, pharmacies, medical offices, clinics, and medical device manufacturers deliver information. The most likely changes are designed to improve the patient experience, more-often-than-not, by leveraging the power of artificial intelligence and conversational content.

    Join us for a chat with digital healthcare experience guru, Bill Cava, co-founder and chief product officer with Orbita, a company that designs healthcare solutions for voice-activated devices.

    In this episode of Coffee and Content, you'll hear how some healthcare firms create exceptional customer experiences that take full advantage of chatbots, personal assistants, and other accelerating technologies. Cava will share some real-world examples and take questions from the audience. You'll leave understanding why structured content and data are required to deliver the personalized content experiences the healthcare voice revolution makes possible.
  • Merge Creativity and Management Best Practices for Successful Campaign Launches
    Merge Creativity and Management Best Practices for Successful Campaign Launches
    Brynne Roberts, Director of Creative Operations-Fitbit, Trish King, Senior Director of Corporate Marketing and Events-Wrike Aug 13 2020 6:00 pm UTC 75 mins
    If you’ve ever managed a product launch or organized an international conference - you know there are a million small details that must go just right for the launch or event to be successful. But how can you manage all of those details and teams — and deliver on time, on budget, and crush your goals? Join Brynne Roberts, Director of Creative Operations at Fitbit, and Trish King, Senior Director of Corporate Marketing and Events at Wrike, as they share their experiences managing marketing and creative services projects at growing companies. You’ll learn:

    -How to establish smooth work request and intake processes
    -Tips and technologies to streamline the review and approval of creative assets
    -Best practices to improve visibility and reporting
    -How to rock your next event or launch!
  • Up And To The Right: What It Takes To Scale An Organization
    Up And To The Right: What It Takes To Scale An Organization
    Karen Walker Aug 18 2020 3:00 pm UTC 45 mins
    In this episode of The Content Advantage, we chat with executive coach and hyper-growth advisor, Karen Walker, about what it takes to scale an organization. Karen will share lessons learned serving clients like Aetna, AWS, Pfizer, JPMorganChase, and BMC Software, as well as Inc. 5000 startups.

    In addition to her role as an executive coach, Karen is a board advisor, keynote speaker, and the author of "No Dumbing Down: A Guide for CEOs on Organization Growth." As employee #104 at Compaq, Karen helped lead the then-fastest growing company in American history, growing it from $0 to $15 billion in revenue.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • Staying Connected in the Work-From-Home Era - Slack + Wrike
    Staying Connected in the Work-From-Home Era - Slack + Wrike
    Mari Ju, Group Marketing Manager at Slack, Gary Colon, Strategic Partner Marketing at Wrike Aug 18 2020 5:00 pm UTC 45 mins
    The sudden shift to remote work means an increased need for employees to stay productive, aligned, and connected as a team. Most businesses weren’t prepared for the transition and are looking to collaboration software to help bridge the remote work divide. That’s why Wrike has teamed up with Slack to give distributed teams all the features they need to succeed.
  • 5 Strategies to Supercharge Your Data-Driven Marketing
    5 Strategies to Supercharge Your Data-Driven Marketing
    James Leedom Aug 19 2020 1:30 pm UTC 45 mins
    The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences?



    Watch our webinar, 5 Strategies to Supercharge Your Data-Driven Marketing. Featured speaker James Leedom, Marketing Operations Manager at Adobe, will dive into how an effective data-driven marketing program can transform your business.



    You'll learn about:



    Why data-driven marketing is so difficult to get right
    How to clean, organize, and manage your database
    Where lead lifecycle marketing and account-based marketing fit into a data-driven approach
    Using your data to create more personalized and engaging experiences
    Implementing the right attribution solution for your organization and team
  • How Healthcare Companies Are Managing Projects During COVID-19
    How Healthcare Companies Are Managing Projects During COVID-19
    Dan Gueriera - Kaiser Permanente; Sherrie Besecker - Syneos Health; and Andrea Bonk - OSF Healthcare Aug 19 2020 5:00 pm UTC 60 mins
    Join our panel of experts to learn valuable tips on how to lead a dispersed team to increased efficiency, visibility and collaboration. Speakers include Dan Gueriera, senior manager of content solutions for Kaiser Permanente; Sherrie Besecker, digital program manager for Syneos Health; and Andrea Bonk, marketing analytics and program manager for OSF Healthcare.

    Who might be interested:
    Healthcare industry professionals, marketing/creative leaders and those in PMO roles

    You’ll learn how Wrike can help:
    Complete projects on time and within budget
    Standardize critical processes and keep important details in a single location
    Streamline collaboration and approvals across stakeholders
  • Intent Data: Behavior and Context
    Intent Data: Behavior and Context
    David Pitta (BrightTALK), Val-Pierre Genton (BrightTALK), Jodi Lebow (Digital.ai) Aug 20 2020 3:00 pm UTC 60 mins
    Intent data is hot. Progressive companies are digging in to win new business and grow existing clients. It's proven to impact go-to-market strategies and prioritize commercial teams but the key to success is in the details. How do you engage accounts that are in-market but not actively engaging with your content or company?

    Join us on August 20th as David Pitta (BrightTALK, CMO), Val-Pierre Genton (BrightTALK, VP Corporate Development) and Jodi Lebow (Digital.ai, VP of Demand Generation) dive into the intent data landscape, along with how you and your company can start leveraging this data effectively.

    We’ll focus on:
    - What is 'intent' across 1st, 2nd and 3rd party platforms
    - How to operationalize for marketing and sales activities
    - How to measure performance and scale
  • Best Practices on a Journey of Change Management
    Best Practices on a Journey of Change Management
    George Evano - Director of Alumni and Development Communications - University of Oregon Aug 20 2020 5:00 pm UTC 60 mins
    Change is scary, especially in large organizations. Questions abound, from how the technology works to how it will impact the person and their job. Watch our on-demand webinar to learn from George Evano of the University of Oregon as he shares tips to successfully reduce fear and pave the way to implement new technologies.
  • Style Your Sentences: The Personalization Paradox #2
    Style Your Sentences: The Personalization Paradox #2
    Val Swisher Aug 20 2020 5:00 pm UTC 60 mins
    Join Val Swisher, CEO of Content Rules, to learn how managing your sentences can have a big impact on how personalizable your content is. It doesn’t matter if you are writing content for marketing, technical documentation, or education. To deliver personalized content at scale, you need to manage style and grammar so that content flows seamlessly throughout the customer journey.

    In this webinar, you will learn:

    Why to manage style and grammar
    What to manage and what to let go
    Push vs. pull methods for effective sentence management
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Kath Pay, Austin Bliss & Andreanna Ditton Aug 25 2020 3:30 pm UTC 60 mins
    Join us for this panel on List Growth, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Austin Bliss of FreshAddress & Andreanna Ditton of Internet Brands.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • The Science & Mathematics of RevenueLift™ Optimization
    The Science & Mathematics of RevenueLift™ Optimization
    Iris Lieuw, VP of Data Science & Engineering (conDati) and Phillip North, Director of Data Science (conDati) Aug 25 2020 6:00 pm UTC 34 mins
    conDati RevenueLift™ Optimization makes getting up to 50% revenue lift from optimizing digital ad campaign bids look easy. But there is a sophisticated multi-step algorithm process that is quite complex that powers it.

    Join conDati's Iris Lieuw, VP of Data Science & Engineering, and Phillip North, Director of Data Science, as they share the science and mathematics that makes RevenueLift Optimization a must have for all paid search and paid social marketers.

    What will be covered:
    • The use of AI to unburden paid digital media professionals from manual optimization
    • A look under the hood of RevenueLift Optimization
    • Microsegments and the role they play in driving conversion and revenue lift
    • Leveraging a multi-step algorithm approach for optimal ad spend allocation

    New to conDati RevenueLift Optimization? Learn about it here:
    https://www.condati.com/product/revenuelift/revenue-optimization/
  • Fast Break Round One with Reputation.com CEO Joe Fuca
    Fast Break Round One with Reputation.com CEO Joe Fuca
    Joe Fuca Aug 26 2020 4:00 pm UTC 45 mins
    In round one of our Fast Break Series led by Reputation.com CEO Joe Fuca, we’ll discuss how to outsmart your competitors and win with Reputation Experience Management (RXM). For round one, Godard Abel, CEO at G2, will join us to drill down on the following topics:

    • Why your brand’s reputation hinges on providing exceptional experiences
    • How taking action on customer feedback provides competitive advantage, and drives growth and revenue
    • Why RXM isn’t just for B2C organizations — it has huge implications for the B2B sector, too
    • How the right technology can help you manage and improve reputation and customer experience
  • Using Microcontent in MadCap Flare to Create An Effective Search Experience
    Using Microcontent in MadCap Flare to Create An Effective Search Experience
    Jennifer Morse Aug 26 2020 5:00 pm UTC 60 mins
    Creating effective search experiences for your end-users is critical for technical communicators and content developers. As our search behavior and expectations evolve, we expect information to be found quickly and easily, with the most relevant information provided to us in smaller, easily consumable chunks of content.

    With MadCap Flare, MadCap Software pioneered the use of microcontent with the creation of its own patent-pending Microcontent Editor. MadCap Flare already manages content in topics, and taking it a step further with microcontent was a natural evolution of the product feature set. It’s another way MadCap Software is leading innovation in the content development space by ensuring authors can maximize content reuse, improve content accuracy, and drive customer engagement — all from a single source.

    In this webinar, Jennifer Morse, Customer Success Director at MadCap Software, will discuss the importance of improving your user’s search experience, how microcontent can be used to create featured snippets in search results (similar to how Google presents small pieces of content relevant to search queries), and show you how easy it is to leverage your existing content or create new microcontent with MadCap Flare. We’ll also provide an overview of the other microcontent use cases such as powering chatbots and AR/VR applications, providing field-level Help, and much more.
  • Understanding the Personalization Paradox
    Understanding the Personalization Paradox
    Regina Preciado Aug 27 2020 3:00 pm UTC 45 mins
    We chat with content strategy consultant, Regina Preciado, about the need to standardize content in order to personalize it. As co-author of the forthcoming book, "The Personalization Paradox: How Standardized Content Leads to Personalized Experiences", Preciado has a lot to say about personalizing content. We'll chat with her about how we can accomplish personalization of our content and provide the content experiences our prospective and existing customers deserve and desire.
  • Flip the Switch: Content That Converts
    Flip the Switch: Content That Converts
    Val-Pierre Genton, VP of Corporate Development, and Olivia Dassler, Manager of Marketing Programs, (BrightTALK) Aug 27 2020 3:00 pm UTC 72 mins
    Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.

    Join our VP of Corporate Development, Val-Pierre Genton, and Manager of Marketing Programs, Olivia Dassler, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.

    They’ll focus on:
    - Generating scalable awareness and demand through always-on webinar and video programs
    - Creating a content plan that features all potential forms of content
    - Tips and tricks to speed up the content development process without sacrificing quality
    - Best practices that put your content to work for you
    - How to push measurement and performance monitoring to the next level

    As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.
  • Making A Connection Between Technical Documentation and Sales
    Making A Connection Between Technical Documentation and Sales
    Mark Lewis Sep 1 2020 3:00 pm UTC 45 mins
    Join us for a chat with intelligent content solution designer, Mark Lewis, about the role that technical documentation plays in closing deals and making sales. You'll learn why technical product content should play a supporting role in both marketing and sales and how recognizing the value — and untapped potential — of that content can help you improve the bottom line.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • How to Transform your Marketing with a Customer Data Platform
    How to Transform your Marketing with a Customer Data Platform
    Adam Leslie, Sales & Marketing Solutions Leader, Dun & Bradstreet Sep 3 2020 2:00 pm UTC 75 mins
    As the world continues to change we are seeing more importance placed on the Digital Marketplace and the ability of sales and marketing teams to adjust their growth strategies has never been more important. This is the time for Marketing and Sales Operations to be agile, particularly around Account-Based Selling.

    The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data, and making increased commercial use of it.

    A Customer Data Platform brings all of the data together and enables organisations to more easily make strong commercial use of their data.

    This webinar will take you on the journey of how a CDP drives growth and takes learnings from a recent customer of how this has improved their ROI.

    In this webinar, you will learn:

    • What is a CDP and why now it is more important than ever to have one
    • Learn how every element of the Marketing mix can benefit from a CDP and drive growth
    • Hear from a customer on their early experience and ROI so far

    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Dun & Bradstreet who are sponsoring this webinar and may contact you with relevant information. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Email & More - a Q&A with...
    Email & More - a Q&A with...
    Adeola Sole, Kath Pay, Elliot Ross & Kait Creamer Sep 8 2020 3:30 pm UTC 60 mins
    Join us for this panel on Helpful Marketing, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Elliot Ross of Taxi for Email and Kait Creamer of Framer.

    We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
  • The Need for Enterprise Content Strategy
    The Need for Enterprise Content Strategy
    Sarah O'Keefe Sep 10 2020 3:00 pm UTC 45 mins
    The distinction between pre-sales and post-sales content is blurring. Prospects routinely search for technical information and read user documentation before making a buying decision. Whether you like it or not, your prospects already use technical content. In this environment, you need a content strategy that accounts for all customer-facing information, not just marketing content or technical content.

    Join Sarah O'Keefe, founder and CEO of Scriptorium, for a discussion about the need for content strategy across all customer-facing information. A holistic content strategy will help you ensure that customers get consistent, effective, and unified messaging across all of your content.
  • The Need To Localize Internal Communications
    The Need To Localize Internal Communications
    Ray Walsh Sep 15 2020 3:00 pm UTC 45 mins
    Join us for a chat with Ray Walsh, author of “Localizing Employee Communications: A Handbook,” about the need for localizing and transcreating the final corporate content frontier — internal communications. You’ll learn why you should consider your enterprise as a whole and provide content that is relevant in terms of words, imagery, and design to each locale.

    The Content Advantage is brought to you by Zoomin Software — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • Great Expectations: How to prepare for the future of CX
    Great Expectations: How to prepare for the future of CX
    Erin Creaney, Managing Director, Iris Chicago & Jordan Harper, CTO, Iris Worldwide Sep 15 2020 3:00 pm UTC 60 mins
    The transformation agenda has accelerated for B2B brands in the wake of Covid19, with buyers expecting more compelling, relevant and timely engagement with vendors than ever before. In other words, great customer experience (CX).

    But what does this look like in reality? And how do you live up to it, and match buyers’ ever-escalating expectations? In short, how do you deliver B2B CX fit for 2021?

    The answer lies in new customer data analysis techniques and the ability to create highly personalised insights which in turn deliver a highly personalised customer journey. We’ll explore these challenges, and the related solutions, in this live webinar – by attending, you’ll learn:

    • How to ensure that customers are driving your transformation journey
    • How CX expectations are shifting, and how to prepare for what’s next
    • What a connected B2B customer journey looks like, and how to achieve it
    • What ‘Personality AI’ is, and how it can enhance your CX


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Iris Worldwide who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Moving from Marketing to Meaning
    Moving from Marketing to Meaning
    Paul Spiers, Founder & Host of the New P&L Sep 16 2020 1:00 pm UTC 45 mins
    ‘The New P&L – Principles & Leadership in Business’
    Podcast series & Brand Purpose Consultancy

    Placing purpose at the heart of a business is easier said than done. It requires consistent commitment to move a business beyond ‘the marketing of purpose’ to a business that has purpose embedded at it core. This is even more critical, when the business itself is focused on highlighting great examples of purpose, principles and leadership.

    In this webinar, founder and host of The New P&L – Principles & Leadership in Business podcast series Paul Spiers, will present a case study on Moving from Marketing to Meaning, discussing how genuinely putting authenticity, purpose and considered content right at the heart of this new initiative has transformed both the growth of the business and also dramatically changed his view on the characteristics that define a successful business.
  • Webinar: Digital Transformation in Times of Crisis
    Webinar: Digital Transformation in Times of Crisis
    DMA Sep 16 2020 2:00 pm UTC 75 mins
    The coronavirus pandemic has proved that digital transformation is a business imperative. Tune in on Wednesday 16 September at 3pm to hear from the brands who altered their business model to succeed within the new normal.
  • The Customer Advocate Equation: Content, Customer Experience & Confidence
    The Customer Advocate Equation: Content, Customer Experience & Confidence
    Christa Tuttle, Founder and CEO, Launch Marketing Sep 16 2020 5:00 pm UTC 45 mins
    The customer experience (CX) has become one of the most significant factors to turn customers into brand advocates. A significant component of creating a cohesive, enjoyable, informative customer experience is your content strategy: delivering the right content to the right customer contacts at the right time.

    In this webinar, Launch Founder and CEO Christa Tuttle will discuss CX mapping and how to develop a content strategy that delivers relevant content at precise moments to maximize chances at creating true customer advocates. The presentation will include discussions about identifying and analyzing CX, hub-and-sub content creation, leveraging social media, content diversification and personalization, and more.
  • Understanding How People Read Online
    Understanding How People Read Online
    Kate Moran Sep 16 2020 5:00 pm UTC 60 mins
    “People read 20% of what you write: Eyetracking shows us what people read and why." Join Scott Abel, The Content Wrangler, for a conversation with senior user experience specialist, Kate Moran, of the Nielsen Norman Group. Kate will share with us how eye tracking works and why it’s relevant to content design. And she'll share some results from research findings to help you understand where that 20% number comes from and what it means for content creators. You'll leave with a better understanding of how can you influence what people actually do read.

    Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Moran has extensive experience conducting user research to guide UX strategy for websites and applications. She provides UX advice to clients from a wide variety of industries, including finance, healthcare, government agencies, eCommerce, B2B, and nonprofit organizations.