B2B Marketing

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Guidance and best practice advice for B2B marketers

This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.

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The smart marketer's guide to generating demand Gihan Perera, author Do you feel it’s getting harder to get noticed? You’re not alone. The Internet has changed the entire buying process which means marketers have to constantly fight for attention.

Join us for this upcoming webinar and find out how to be a smarter marketer and generate demand through the power of authority. Attend our webinar and you will learn how to:

Plan and create high-quality content marketing pieces that build your authority.
Design your content marketing so it maximises the chance of people taking action.
Follow up the demand in a professional way, so you continue to be seen as an authority.
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Oct 8 2015 10:00 am
45 mins
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